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Timothy, Timothy, and Mieke Choandi. "KANTOR DIGITAL KREATIF STARTUP." Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa) 1, no. 2 (2020): 1519. http://dx.doi.org/10.24912/stupa.v1i2.4517.
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In this industrial revolution 4.0 era, digital technology has become a necessity for millennials. Through the internet, everyone can be connected to each other making it a new business opportunity, namely startup. The presence of a startup business based on digital business is now a trend among millennials. However, building a startup business is not easy. Many startup businesses that are falling apart in running their businesses are even unable to compete with larger startup. Offices with old systems are no longer in accordance with millennial behaviors and this startup business needs more creative and innovative ideas. Millennials need a place to work with new concepts in increasing their creativity and productivity at work. The proposed program 'Creative Startup Digital Office' aims to present an office program with a new concept for millennials in running a startup business in today's digital era. The office is no longer just a place to work but a place to find experience, learn new things, socialize and community. Millennial requires an interactive, relaxed, fun, flexible and collaborative work environment to support productivity performance in the office. With the presence of this startup office, it is hoped that it will be able to improve the economy of the people especially millenials in entrepreneurship through a growing startup business. AbstrakDi era revolusi industri 4.0, teknologi digital sudah menjadi kebutuhan bagi para milenial. Melalui internet semua bisa saling terhubung satu dengan yang lain menjadikannya sebuah peluang bisnis baru yaitu startup. Kehadiran startup bisnis yang berbasis bisnis digital ini sekarang menjadi trend bisnis di kalangan milenial. Akan tetapi, membangun sebuah bisnis startup tidaklah mudah. Banyak bisnis startup yang jatuh bangun dalam menjalankan bisnisnya bahkan kalah bersaing dengan startup yang lebih besar. Kantor dengan sistem lama tidaklah sesuai dengan perilaku milenial dan bisnis startup ini yang lebih banyak membutuhkan ide-ide kreatif dan inovatif. Para milenial membutuhkan sebuah tempat bekerja dengan konsep baru dalam meningkatkan kreatifitas dan produktivitas mereka dalam bekerja. Pengusulan program “Kantor Digital Kreatif Startup” memiliki tujuan untuk menghadirkan program kantor dengan konsep yang baru untuk para milenial dalam menjalankan bisnis startup di era serba digital saat ini. Kantor bukan lagi sebagai tempat untuk bekerja saja melainkan tempat untuk mencari pengalaman, belajar hal baru, bersosialisasi dan berkomunitas. Milenial membutuhkan lingkungan kerja yang interaktif, santai, menyenangkan, fleksibel dan kolaboratif untuk mendukung performa produktivitas di dalam kantor. Dengan hadirnya kantor startup, diharapkan dapat meningkatkan perekonomian masyarakat terutama kaum milenial dalam berwirausaha melalui bisnis startup yang sedang berkembang.
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Ni Komang Sri Artani, Ni Made Estiyanti, and Eddy Muntina Dharma. "ANALISIS VALUASI PERUSAHAAN STARTUP DIGITAL." Journal of Applied Management and Accounting Science 1, no. 1 (2019): 24–37. http://dx.doi.org/10.51713/jamas.v1i1.4.
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The purpose of this research is determine the value of startup valuation from qualitative and quantitative factors on startup kostpedia.id. Kostpedia.id is a platform to help migrants in Indonesia to find and order residential dwellings. Kostpedia needs funds to support all of its operational and development activities, such as introducing Kostpedia.id to residents of rent and needs its own office. To get funding from investors requires startup valuation using the scorecard valuation method. Scorecard valuation method, which is a method for comparing similar companies at the same developmental stage with non-financial indicators.
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Heryandi, A., V. R. Dianti, and M. Yusup. "Digital startup implementation in e-learning." Journal of Physics: Conference Series 1402 (December 2019): 066084. http://dx.doi.org/10.1088/1742-6596/1402/6/066084.
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Jo, Heeseung, Hwanju Kim, Hyun-Gul Roh, and Joonwon Lee. "Improving the startup time of digital TV." IEEE Transactions on Consumer Electronics 55, no. 2 (2009): 721–27. http://dx.doi.org/10.1109/tce.2009.5174445.
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Kokhan, Marianna, and Anastasiya Mazur. "Regional determinants in the development of the Lviv startup ecosystem." Regional Economy, no. 4(94) (2019): 74–86. http://dx.doi.org/10.36818/1562-0905-2019-4-6.
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The article considers the concept of startups and ecosystems of startup development. It investigates the innovativeness ratings of countries and regional ecosystems of startups and the factors influencing the successful development of startups. The article considers the ranking of the best regional startup ecosystems in the world. It covers the experience of the leading regions, whose effectiveness is driven by attention to financing, networking, expanding access to markets, attracting and nurturing talents, accumulating experience and scientific development. Particular attention is given to the impact of the specialization and effectiveness of the regional focus strategy. Based on the methodology and results of the Global Startup Ecosystem Ranking 2019, authors have empirically investigated the startup ecosystem of the Lviv city. Authors described and systemized the startups operating in the city, the elements, and dynamics of the urban startup infrastructure. The preconditions for successful development of startups - financing, talents, experience, connectedness, access to markets - have been identified. The effectiveness of the activity of city authorities, the local policy of promoting the startup environment development - documents, measures and results – have been investigated. The main factors of Lviv’s regional leadership in the development of digital startups in Ukraine are: the dynamic development of the IT industry, the development of digital competencies and the concentration of talent in leading universities, the development of corporate universities and innovative infrastructure, the development of infrastructure and comfort in the city. For the development of the Lviv startup ecosystem, it is recommended to focus the efforts on further accumulation and transfer of experience, retention of talents, improvement of technology transfer systems, focusing on areas of exclusive competence while expanding access to finance and the global market.
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Nastiti, Safitri Maya. "Pengembangan Perusahaan Berbasis Nilai Islam pada Digital Startup." Indonesian Journal of Religion and Society 1, no. 2 (2020): 115–25. http://dx.doi.org/10.36256/ijrs.v1i2.27.
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Lots of studies argue that company development is determined by innovation, adaptability, and institutional dynamism. This study aims to explain the development of islamic value-based companies in digital startups, whereas the success factor of company is not only determined by innovation, adaptability, and institutional dynamism, but precisely caused by role of islamic values which was developed by the companies. Through qualitative approach, this results of study show that the islamic values which are the foundation of the company in carrying out to all operations of institution are Tauhid, Qonaah, competent, and moral. These islamic values at PT. Badr Interactive is built through the regulatory, normative, and cognitive cultural pillars. In general, islamic values play a role in four human resources, marketing, social responsibility, and corporate culture aspects. The influence of islamic values in these aspects produces an output of good quality product applications, good teamwork, strong employee resilience, employee spiritual needs, planned marketing strategies. These indicators are digital startup companies sources of success.
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Kirby, Andrew. "Editors and Journal Startup in the Digital Era." Publications 3, no. 4 (2015): 232–36. http://dx.doi.org/10.3390/publications3040232.
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Bodrozic, Stevan, and Steve Paulussen. "Citizen Media Practices at the Digital Startup Mvslim." Journalism Practice 12, no. 8 (2018): 1061–69. http://dx.doi.org/10.1080/17512786.2018.1493945.
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Hodgson, Thomas. "Quantifying music: imagined metrics in digital startup culture." Culture, Theory and Critique 61, no. 4 (2020): 424–39. http://dx.doi.org/10.1080/14735784.2021.1894961.
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Zahra, Farah Agharid, Tantri Yanuar Rahmat Syah, and Rhian Indradewa. "Human Resource Management Implementation at Startup Arena Corner." International Journal of Research and Review 8, no. 8 (2021): 185–95. http://dx.doi.org/10.52403/ijrr.20210826.
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Arena Corner is a new startup engaged in applying sports venue rental related to everything that smells of sports. In an effort company's performance, it is necessary to implement good human resource management. The following purpose of this research is that research aims resource management (HRM) in the growth of Arena Corner startup. Considering Arena Corners of new digital startups are growing and require many human resources in the They need. Information systems so that the proper implementation of HRM correct maintain arena corner in the competitive digital startup competitive. The method applied uses human resources the approach with spectrum recruitment, personnel, people development, compensation benefit, and industrial relations. The results of this research show that the application of HRM becomes a necessity for startup companies. In winning competition, it is necessary to create a training center to print human resources that understand technology for the needs of the company and the needs of the startup ecosystem and can add income and new businesses in the era of startup the competition. Keywords: Human resource management mission; Human resource management practices; HR startup, Arena Corner.
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Nindito Prasetyo, Hanung. "MODEL MANAJEMEN LAYANAN RELASI BISNIS PENDEKATAN STRATEGI LAYANAN ITIL STUDI KASUS PADA PERUSAHAAN STARTUP DIGITAL X DI INDONESIA." JTIM - Jurnal Teknologi Informasi & Manajemen 1, no. 01 (2018): 1. http://dx.doi.org/10.25124/jtim.v1i01.1529.
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Saat ini startup di Indonesia mengalami pertumbuhan yang cepat, seiring dengan meningkatnya jumlah pengguna internet dan daya beli. Selain itu, semakin populernya layanan online mampu menciptakan pangsa pasar Indonesia tidak hanya lahan untuk startup Indonesia tetapi juga menjadi target starup dari luar Indonesia. Transaksi yang terjadi melalui bisnis startup dapat meningkatkan perekonomian Indonesia. Tetapi pertumbuhan yang cepat tidak berarti bahwa startup akan mudah tumbuh. Dalam perjalanannya ada berbagai kegagalan yang dialami oleh berbagai startup di dunia tidak terkecuali di Indonesia. Beberapa kesalahan mendasar dari startup digital seperti tidak membuka diri terhadap pihak lain yang terkait dengan hubungan bisnis, tidak berpikir lebih banyak tentang manajemen hubungan bisnis, tidak mengikuti tren yang terkait dengan hubungan perusahaan dengan pelanggan, kurangnya pengetahuan dalam pemasaran, terutama hubungan dengan pelanggan. Atas dasar ini, tujuan dari penelitian ini adalah untuk mengusulkan model manajemen relasi bisnis berdasarkan Kerangka Strategi Layanan Teknologi Informasi (ITIL) dalam memulai usaha bisnis di Indonesia. Model yang diusulkan diperoleh dengan menggunakan analisis regresi berganda. Hasil analisis diperoleh bahwa terdapat dua variabel dominan yaitu Maintain Customer Relationship (MCR) dan Monitor Customer Complaint (MCC).
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Lutfiani, Ninda, Untung Rahardja, and Ita Sari Perbina Manik. "Peran Inkubator Bisnis dalam Membangun Startup pada Perguruan Tinggi." Jurnal Penelitan Ekonomi dan Bisnis 5, no. 1 (2020): 77–89. http://dx.doi.org/10.33633/jpeb.v5i1.2727.
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Startups are sufficiently developed in Indonesia to become a trend in business incubators that include college or university students. This is due to the incubation concept and program offered to prospective entrepreneurs who have potential ideas in business. Thus, research was conducted to determine the role of business incubators in building startups in universities. But there are obstacles in developing startups, limited technology, leadership and management. The study was conducted at the Alphabet Incubator of Raharja University with a qualitative approach. The research method used is the method of observation and literature review by collecting data that aims to simplify the process. It can be seen how the government encourages business incubators in developing startups and introducing business through technology. The research objective is to increase innovation or creativity in developing successful new startups in higher education. Seen from students utilizing the facilities at the Alphabet Incubator to develop small businesses in the digital industry to increase workforce.Keywords: Business Incubator; Startup; Innovation or CreativityStartup cukup berkembang di Indonesia sehingga menjadi trend dalam inkubator bisnis yang mencakup mahasiswa atau mahasiswi di perguruan tinggi. Hal ini disebabkan konsep dan program inkubasi yang ditawarkan kepada calon wirausaha yang mempunyai ide potensial dalam bisnis. Sehingga penelitian dilakukan untuk mengetahui peran inkubator bisnis dalam membangun startup pada perguruan tinggi. Namun terdapat kendala dalam mengembangkan startup, terbatasnya teknologi, kepemimpinan dan manajemen. Penelitian dilakukan di Alphabet Incubator Universitas Raharja dengan pendekatan kualitatif. Metode penelitian yang digunakan adalah metode observasi dan literature review dengan mengumpulkan data yang bertujuan untuk mempermudah proses pengerjaannya. Dapat dilihat bagaimana pemerintah mendorong inkubator bisnis dalam mengembangkan startup dan mengenalkan bisnis melalui teknologi. Tujuan penelitian untuk meningkatkan inovasi atau kreativitas dalam mengembangkan startup baru yang sukses di perguruan tinggi. Terlihat dari mahasiswa memanfaatkan fasilitas di Alphabet Incubator untuk mengembangkan usaha kecil dalam industri digital untuk peningkatan tenaga kerja.Kata Kunci: Inkubator Bisnis; Startup; Inovasi atau Kreativitas
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Kirby, Andrew. "The Challenges of Journal Startup in the Digital Era." Publications 3, no. 4 (2015): 219–31. http://dx.doi.org/10.3390/publications3040219.
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Singh, Shiwangi, Akshay Chauhan, and Sanjay Dhir. "Analyzing the startup ecosystem of India: a Twitter analytics perspective." Journal of Advances in Management Research 17, no. 2 (2019): 262–81. http://dx.doi.org/10.1108/jamr-08-2019-0164.
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Purpose The purpose of this paper is to use Twitter analytics for analyzing the startup ecosystem of India. Design/methodology/approach The paper uses descriptive analysis and content analytics techniques of social media analytics to examine 53,115 tweets from 15 Indian startups across different industries. The study also employs techniques such as Naïve Bayes Algorithm for sentiment analysis and Latent Dirichlet allocation algorithm for topic modeling of Twitter feeds to generate insights for the startup ecosystem in India. Findings The Indian startup ecosystem is inclined toward digital technologies, concerned with people, planet and profit, with resource availability and information as the key to success. The study categorizes the emotions of tweets as positive, neutral and negative. It was found that the Indian startup ecosystem has more positive sentiments than negative sentiments. Topic modeling enables the categorization of the identified keywords into clusters. Also, the study concludes on the note that the future of the Indian startup ecosystem is Digital India. Research limitations/implications The analysis provides a methodology that future researchers can use to extract relevant information from Twitter to investigate any issue. Originality/value Any attempt to analyze the startup ecosystem of India through social media analysis is limited. This research aims to bridge such a gap and tries to analyze the startup ecosystem of India from the lens of social media platforms like Twitter.
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Klonoff, David C., Bill Evans, Megan Zweig, Sean Day, and David Kerr. "Is Digital Health for Diabetes in an Investment Bubble?" Journal of Diabetes Science and Technology 14, no. 1 (2019): 165–69. http://dx.doi.org/10.1177/1932296819867742.
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An investment bubble occurs when there is a surge in asset prices that is not warranted by asset fundamentals because of irrationally exuberant market behavior. When prices rise to a level where no additional investors are willing to buy at the elevated price, then a massive sell-off typically occurs. Digital health investments represent approximately 10% of venture capital-backed startup investments, and diabetes digital health startups represent 4% of digital health investments. Attributes of a bubble indicate evidence for and against the current time period being in an investment bubble for digital health startups. After analyzing these attributes as well as the overall economy and the demand for healthcare products, we conclude that digital health startups and particularly digital health startups for diabetes are not in a bubble.
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Pathak, Priyanka, Neha Mehta, Anitha Sunil, and Kinjal Pandya. "On the way of making alagrand.com a grand business!" Emerald Emerging Markets Case Studies 10, no. 4 (2020): 1–27. http://dx.doi.org/10.1108/eemcs-08-2019-0208.
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Learning outcomes The case helps learn various aspects of entrepreneurship, startups and startup-ecosystem in India. It also talks about challenges that a startup entrepreneur faces that others or people potential to enter business can learn. It develops one to identify diverse and holistic solutions for overcoming these challenges. Apply and explain strategies suitable to business management. Case overview/synopsis After facing lot of difficulties in personal life, Mr Mitesh Shethwala started an e-commerce business named Alagrand.com. This Ahmedabad city-based startup for selling apparels and accessories for all age group is doing so well that the valuation of company has gone beyond Rs. 20 crores. In spite of the high valuation, company is facing problem of funds and investments. The protagonist of the company has lot of plans for growing business and taking it to next level that can happen only if he gets funds for the business. The case talks about issue of investment and funding of this startup company. The company also has issues in the area of setting standard operating procedures and marketing. Complexity academic level Teachers can discuss this case study for various subjects like Strategic Management, Retail Management, Digital Marketing and Product and Brand Management that are taught to the students of management courses at graduate and post-graduate levels. Academicians and students should read current information and data regarding setting up startups, investment and capital budgeting related to startups and funding methods. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 3: Entrepreneurship.
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Tazkiyyaturrohmah, Rifqy. "Tren Model Bisnis Kolaborasi Antar Perusahaan Startup Perspektif Bisnis Islam." Kodifikasia 14, no. 2 (2020): 381–402. http://dx.doi.org/10.21154/kodifikasia.v14i2.2123.
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Memasuki era industri 4.0 membuka peluang besar bagi bisnis digital di Indonesia. Para pelaku bisnis yang mayoritas berasal dari generasi milenial tentu turut meramaikan gaung ini. Perusahaan rintisan (startup) yang biasanya bergerak di bidang teknologi dan aplikasi secara perlahan namun pasti turut mengalami perkembangan yang signifikan. Dibuktikan dengan beberapa data yang menyebutkan bahwa Indonesia menempati peringkat ke empat dunia dalam jumlah perusahaan startup. Bahkan Indonesia sendiri setidaknya memiliki 4 unicorn dari jumlah total 8 unicorn di ASEAN. Terdapat beberapa faktor yang mempengaruhi perkembangan startup di Indonesia, salah satunya adalah model bisnis kolaorasi antar beberapa startup untuk mengembangkan perusahaan. Disini peneliti ingin memaparkan bagaimana bisnis kolaborasi itu jika dilihat melalui perspekttif Islam. Penelitian ini merupakan penelitian kualitatif dengan metode deskriptif, yang mana memfokuskan kepada studi fenomenologi. Hasil dari penelitian ini adalah bisnis kolaborasi antar perusahaan startup dianggap sudah memenuhi unsur-unsur etika bisnis dalam Islam, yang memuat kesatuan, kejujuran, keadilan, kebenaran, kebajikan, kehendak bebas dan tanggung jawab. Pola bisnis kolaborasi pun dirasa cukup menguntungkan bagi semua pihak, baik antar perusahaan startup yang melakukan kolaborasi dan juga bagi masyarakat yang menjadi konsumen. [Entering the fourth industrial era, it opens up a great opportunities for digital businesses in Indonesia. The majority of business people who come from millennial generation certainly helped enliven this phenomenon. Startups which are usually engaged in technology and applications are slowly but surely also experiencing the significant developments. Evidenced by some data that says that Indonesia ranks fourth in the world in the number of startup companies. Indonesia also has at least 4 unicorns out of a total of 8 unicorns in ASEAN. There are several factors that influence the development of startups in Indonesia, one of which is the business model of collaboration between several startups to develop a company. Through this study, the researcher explains the collaboration of business that viewed by the perspective of Islam. This research is a qualitative research with the descriptive method, which focuses on the study of phenomenology. The results of this study are the business collaboration between startup companies considered to have fulfilled the elements of business ethics in Islam, which contain unity, fair, equilimbrium, truth, wisdom, free will and responsibility. The business collaboration pattern is also considered quite beneficial for all parties, both startup companies that collaborate and also for people who are the consumers.]
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Ghezzi, Antonio, and Angelo Cavallo. "Agile Business Model Innovation in Digital Entrepreneurship: Lean Startup Approaches." Journal of Business Research 110 (March 2020): 519–37. http://dx.doi.org/10.1016/j.jbusres.2018.06.013.
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Rachmawati, Dyna, and Anjelina Anjelina. "Praktik Akuntansi Manajemen dan Dampaknya Pada Kinerja Startup Business Digital." InFestasi 17, no. 1 (2021): InPres. http://dx.doi.org/10.21107/infestasi.v17i1.10294.
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Nelloh, Liza Agustina Maureen. "Intentions to Apply as Internship Students on Digital Start-Up Companies in Jakarta." Jurnal Ekonomi dan Bisnis 20, no. 2 (2017): 347. http://dx.doi.org/10.24914/jeb.v20i2.1000.
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<p><em>Human capital plays an important role in explaining organizational performance and survival, not only for well-established firms but also for digital startup companies. However no previous human resource literature, especially on employers’ brand, investigates the internship program in the startup digital firms. Our pre-test shows that students are less attracted to apply to startup digital companies. Consequently, this study aims to test students’ intention to be on an internship in startup digital companies with its several antecedents (organizational attractiveness, job meaning, organizational attributes, and institutional image). My purposive sampling generates 101 business and management students in Jakarta as my sample. I run Partial Least Square (PLS) to test my hypothesis. The results indicate that organizational attributes do not affect intention to be on an internship and other hypothesis tests exhibit positive results. Further, the findings also show that organizational attributes do not exhibit mediating effect. Overall, the results suggest that digital startup companies cooperate and collaborate with universities, especially business and management departments in research and student projects in order to attract the best students to be on internship on these companies that eventually will improve their performance.</em></p><p><em><br /></em>Abstrak</p><p>Sumber Daya Manusia memegang peran penting dalam ketahanan dan peningkatan kinerja perusahaan baik berskala besar ataupun berskala startup digital. Akan tetapi, penelitian sebelumnya mengenai sumber daya manusia khususnya merek perekrut yang menguji secara khusus pada program magang yang banyak dilakukan oleh jurusan bisnis dan manajemen atau sejenisnya masih jarang dilakukan. Kemudian, hasil prates menunjukkan rendahnya ketertarikan dan keinginan mahasiswa untuk melamar di perusahaan startup digital. Oleh karena itu, penelitian ini bertujuan untuk menguji intensi melamar calon mahasiswa magang di perusahaan startup digital bersama beberapa antesendennya (ketertarikan organisasi, arti pekerjaan, atribut organisasi, dan citra institusi). Survey purposive sample dilakukan terhadap 101 mahasiswa jurusan bisnis dan manajemen di Jakarta. Partial Least Square (PLS) digunakan dalam penelitian ini untuk menguji hipotesis. Hasil penelitian ini mengindikasikan bahwa atribut organisasi tidak signifikan pengaruhnya terhadap intensi melamar, bersamaan dengan hasil posifitif pada semua uji hipotesis, dan juga membuktikan tidak adanya mediasi variabel atribut organisasi. Hasil penelitian ini menyarankan perusahaan startup digital untuk membina kerjasama dan kolaborasi yang kuat dengan pihak universitas khususnya jurusan bisnis dan manajemen dalam bidang riset dan proyek mahasiswa untuk menarik calon mahasiswa magang yang berkualitas sehingga dapat mencapai kinerja organisasi yang optimal.</p>
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Games, Donard, and Dessy Kurnia Sari. "STRATEGI INKUBASI BISNISSUATU STARTUP DIGITAL DI SUMATERA BARAT: MODEL PENGEMBANGAN PASABARU." Jurnal Hilirisasi IPTEKS 1, no. 4a (2018): 182–90. http://dx.doi.org/10.25077/hilirisasi.1.4.129-137.0.
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Pengembangan startup digital telah menjadi suatu hal yang penting untuk dilakukan berupa produk-produk seperti aplikasi, website dan online platform lainnya bisa membantu produk-produk yang dihasilkan oleh usaha mikro dan kecil dan startup untuk bisa dipasarkan dengan cara yang lebih ekonomis dan tepat sasaran. Hanya saja, tidak mudah untuk mengembangkan suatu online platform berbasis di Sumatera Barat yang memiliki karakteristik tertentu dalam ekosistem industri kreatif. Untuk itu dibutuhkan strategi inkubasi yang bukan hanya mendampingi dan melatih tim Pasabaru dari strategi konseptual dan pendampingan dilapangan. Selanjutnya pengembangan aplikasi Pasabaru mengalami beragam situasi menuntut respon dan perubahan segera. Disamping itu juga dituntut agar bisa bertransformasi menuju bisnis digital yang sesungguhnya.
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Muhammad, Ajie Mahar. "The Digital Turn in Geopolitics: Gojek’s Strategy of Digital Space and Its Geopolitical Implications." JURNAL ILMU SOSIAL 1, no. 1 (2020): 40–57. http://dx.doi.org/10.14710/jis.1.1.2020.40-57.
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Digital transformation has revolutionized all aspects of life due to its connectivity cap bility. However, the discipline of contemporary Geopolitics has not discussed it in-depth, and is still pinned towards the modern geopolitics discourse focusing merely on regional geopolitical contestations. This article aims to enrich the intellectual discourse on postmodern geopolitics embracing the digital turn in geopolitics. Focusing on non-state actors, this study scrutinizes Gojek, an Indonesian decacorn startup company, by asking how Gojek’s strategization of their digital spaces results in geopolitical implications. Epistemologically, this article utilizes Foucaultian governmentality and the concept of power-knowledge to understand geopolitical power of Gojek and explain how they construct their information power. This study finds that Gojek constructs their power through building digital spaces which connects the customers with Gojek’s partners. The empire of connectivity which Gojek has established does not merely give them power in the digital realm but also in real politics. There exist some geopolitical implications because of Gojek’s strategizing of digital space such as (i) the emergent information power of digital connectivity; (ii) the use of information-based startup as means of Indonesia’s diplomacy; (iii) the emergent power of the person who designs and leads the construction of digital spaces. Further research with a different sample is required to enrich the discourse on digital turn in geopolitics since this research only scrutinizes a case in one of the developing countries.
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Setyawan, Mohammad Bhanu, Aslan Alwi, and Munirah Munirah. "KONSTRUKSI JIWA KEWIRAUSAHAAN MELALUI PELATIHAN STARTUP DIGITAL 4.0 BAGI SISWA SMA." JMM (Jurnal Masyarakat Mandiri) 2, no. 1 (2019): 19. http://dx.doi.org/10.31764/jmm.v2i1.1333.
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Abstrak: Pengguna internet aktif di Indonesia sebanyak 90 juta, dan 50 % lebih adalah pengguna dari kalangan anak muda atau yang biasa disebut sebagai generasi digital native. Mereka adalah generasi yang sebenarnya punya kemampuan dan kreatifitas untuk dilibatkan dalam menyelesaikan masalah yang dihadapi masyarakat di era industri 4.0. Namun kurangnya informasi, pengalaman dan bimbingan yang membuat mereka bingung harus bertindak seperti apa. Maka dibutuhkan pelibatan pemangku kepentingan seperti institusi pendidikan untuk membimbing dan mewadahi potensi yang dimiliki oleh generasi sekarang. Salah satu upaya adalah menerapakan kurikulum berbasis kewirausahaan ke dalam sistem pengajaran di sekolah dengan harapan siswa siap mempunyai kemampuan untuk membuat lapangan pekerjaan sendiri. SMA Negeri Sambit Kab. Ponorogo merupakan sekolah yang menerapkan kurikulum kewirausahaan ke dalam mata pelajaran prakarya dan kewirausahaan. Pembaruan materi prakarya dan kewirausahaan perlu dilakukan di era digital saat ini demi mengikuti perkembangan jaman karena itu diperlukan sekali pembekalan kepada siswa bagaiman membangun startup digital yang bisa menjadi alternatif kemampuan yang bisa dimiliki siswa ketika masuk kedalam industri 4.0.Abstract: Active internet users in Indonesia as many as 90 million, and 50% more are users of young people or commonly referred to as the native digital generation. They are the generation that actually has the ability and creativity to be involved in solving problems faced by people in the industrial era 4.0. But the lack of information, experience and guidance that makes them confused what to do. Then it takes the involvement of stakeholders such as educational institutions to guide and accommodate the potential of the current generation. One effort is to apply the entrepreneurship-based curriculum into the teaching system in schools with the hope that students are ready to have the ability to create their own jobs. SMA Negri Sambit Regency Ponorogo is a school that implements entrepreneurship curriculum in the subjects of craftsmanship and entrepreneurship. Renewal of craft and entrepreneurial material needs to be done in the current digital era in order to keep up with the times because it is absolutely necessary to equip students how to build a digital startup that can be an alternative ability that students can have when entering industry 4.0.
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Ghezzi, Antonio. "Digital startups and the adoption and implementation of Lean Startup Approaches: Effectuation, Bricolage and Opportunity Creation in practice." Technological Forecasting and Social Change 146 (September 2019): 945–60. http://dx.doi.org/10.1016/j.techfore.2018.09.017.
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Ávalos, Carolina, Ana Pérez-Escoda, and Luis Monge. "Lean Startup as a Learning Methodology for Developing Digital and Research Competencies." Journal of New Approaches in Educational Research 8, no. 2 (2019): 227. http://dx.doi.org/10.7821/naer.2019.7.438.
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The acquisition of digital and research competencies for educating university students is a requirement that is becoming more relevant given the demands of today's society. However, learning methodologies used by professors seem to be detached from reality, preventing the development of applicable learning, as well as the acquisition of those skills necessary in the twenty-first century. The main objective of the research is to analyze the Lean Startup method as a learning methodology in the creation of digital and research competencies in students from the UNED Costa Rica during the development of the course: Mixed Methods Research (MMR). The sample consisted of 531 individuals, teachers and students from different degrees of the School of Education from the UNED who took the course during the years 2015 to 2017. A mixed explanatory sequential design was used, with a theoretical part of an exploration of the method, a quantitative part (descriptive analysis and contrast of means) and another qualitative part by means of content analysis. The results showed the effectiveness of an innovative methodology such as Lean Startup in the development of digital and research skills, and the change of the teacher's role in the teaching process.
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Aruni, Sadida Fatin, and Rahmat Hidayat. "Psikologi Peluang Kewirausahaan: Proses Kognitif Pengusaha Startup Digital dalam Opportunity Recognition." Jurnal Psikologi 46, no. 1 (2019): 45. http://dx.doi.org/10.22146/jpsi.34608.
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Developed countries have at least 2% entrepreneurs from the total population of the country. However, Indonesia have a very low number of entrepreneurs as well as an increasing unemployment rate over the years. Recently, the development of entrepreneurship in Indonesia dominated by the growing number of digital startup. Moreover, Indonesia is a country with the largest number of digital startup in Southeast Asia. Initial psychological studies on entrepreneurship are focused on the personal characteristics of the entrepreneurs. However, conclusions from more than 30 years of research indicate that there are no special personality characteristics of entrepreneurs and non-entrepreneurs. In essence, the heart of entrepreneurship lies in the ability to recognize an opportunity. Opportunity recognition is a mechanism that happens in an individual’s cognitive process. Therefore, this study intended to reveal the cognitive processes that take place when entrepreneurs, in particular the founders of digital startups, in the identification of entrepreneurial opportunities. This research use think aloud protocol method with protocol analysis. Based on this research, we found that in the process of opportunity recognition, entrepreneurs focus their cognitive efforts on the market (demand) and technology (supply) as well as build relationships and meaningful patterns in these two aspects through structural relationship processing. This study provides an in-depth description of the cognitive processes that occur when entrepreneurs recognize entrepreneurial opportunities through structural alignment processes.
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Huseynov, Shahin R. О. "FINTECH STARTUP AS A NEW LEVERAGE OF DIGITAL CORPORATION VALUE GROWTH." Today and Tomorrow of Russian Economy, no. 93-94 (2019): 20–32. http://dx.doi.org/10.26653/1993-4947-2019-93-94-02.
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Passaro, Renato, Ivana Quinto, Pierluigi Rippa, and Antonio Thomas. "Evolution of Collaborative Networks Supporting Startup Sustainability: Evidences from Digital Firms." Sustainability 12, no. 22 (2020): 9437. http://dx.doi.org/10.3390/su12229437.
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The aim of this paper is to investigate whether startup evolution can be conceptualized in a life cycle model intended as an unpredictable sequence of stages, where startups need to find actors with whom to collaborate to acquire knowledge and resources supporting the effectiveness and the sustainability of their mission. The creation and implementation of collaborative networks is observed through the lens of the holistic approach to the entrepreneurial ecosystem, whose purpose is to build “bridges” between different actors through the creation of communities of best practices or entrepreneurial networks. The creation of a specific ecosystem is suggested to ease the new digital entrepreneurship generation toward acquiring an appropriate level of knowledge, skills, financial facilitations, and entrepreneurial culture. Following a multiple case study analysis based on nine successful Italian digital firms, the empirical evidence seems to confirm that firms collaborate with different actors in different stages, as knowledge and resource networks play a critical role in sustaining the evolution and success of new firms.
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Danarahmanto, Pri Agung, and Yudi Azis. "A Business Model to Support Sustainable Performance of Digital Startup Companies." CSID Journal of Infrastructure Development 2, no. 2 (2019): 168. http://dx.doi.org/10.32783/csid-jid.v2i2.73.
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Pertiwi, Asri, and Nahlia Roseno. "Data-Driven Decision Making: Qualitative Study at Digital Startup using Semantic Domain Analysis." I-STATEMENT 6, no. 1 (2021): 09–14. http://dx.doi.org/10.46371/istatement.v6i1.268.
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Business Intelligence (BI) is commonly applied to large companies, but there are a few evidence of BI practice in startups. Although startup founder understand that data and information are very important, but how this used for decision making needs to be further explored. Through interviews with four startup’s founders, the transcript result were analyzed using domain semantics and taxonomy analysis. Several findings are outlined which are followed by suggestions for future research.
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Ghina, Astri, and Nurul Afifah. "Value Proposition Design for Custom Clothing Startup Using Design Thinking Approach." Jurnal Manajemen Indonesia 21, no. 1 (2021): 89. http://dx.doi.org/10.25124/jmi.v21i1.3523.
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There are thousands of digital-based startups in Indonesia but only few have a sustainable business development. One of the reasons is the products created by startups are not in accordance with market needs. Fashion is one of the startups that has the potential to develop in the digital age, because it is one of the second largest subsectors that contribute to the Indonesian economy. In the field of fashion, especially in customized clothing, the main obstacle experienced by business participants is low competitiveness against those who owns a branded business. This is indicated by dissatisfaction with the quality of the service, which resulted in unfaithful users. This research aims to explore the interaction between custom clothing businesses and their users so that the concerns coming from both parties can be used as the basis for creating digital-based solutions. This research focused in exploring the interaction between tailors and sewing service users using a design thinking approach. Qualitative method is used in this research and information is gathered using survey strategy. Data collection is conducted by in-depth interviews with tailors and sewing service users. Observation is also used to understand the tailor’s daily activities. The result shows that there is concern between tailors and their users. Proposed idea as a digital-based solution is project management with transparent sewing service process that can be seen by sewing service users. This research is limited to the stage of formulating digital feature ideas which can be used as the basis for designing rapid prototypes. Validation of the prototype can be conducted in the next study.
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Harijanto, Agus, Syamsul Maarif, Herien Puspitawati, and Joko Affandi. "Does Liability of Newness Matter for Digital Startup on Early Stage of Organizational Life Cycle?" Asia Pacific Management and Business Application 010, no. 01 (2021): 105–24. http://dx.doi.org/10.21776/ub.apmba.2021.010.01.7.
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Nastiti, Putri. "ANALYSIS OF BUSINESS - IS/IT STRATEGY : AN EMPIRICAL STUDY OF STARTUP DIGITAL COMPANY." Jurnal Terapan Teknologi Informasi 3, no. 1 (2019): 31–40. http://dx.doi.org/10.21460/jutei.2019.31.132.
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Not only as a communication support, technological developments also influence the shifting lifestyle of urban communities. This is the main reason of innovators who want to create solutions to various problems through technological innovation. This is in line with the development of startup companies in the field of technology. One of the startup company that become part of ADITIF will be the object of this research. The results of this study are to know the internal and external conditions of the company, both in area of business and IS / IT and then be evaluated and proposed strategic recommendations that are in accordance with the culture of the startup company. Some of the strategic proposals generated from this study include the IS strategy in the form of a proposed administrative application portfolio to support the company's business processes, the IT strategy in the form of the maximum use of cloud computing, and the IS / IT management strategy in the form of a list of proposed business activities alignment strategy
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Krienbuehl, Lukas. "How Innosuisse is Supporting Entrepreneurs to Launch and Grow their Startup Business." CHIMIA International Journal for Chemistry 74, no. 10 (2020): 758–60. http://dx.doi.org/10.2533/chimia.2020.758.
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Switzerland has a dynamic startup ecosystem, especially in the life sciences sector. For over a decade, the figures have shown growth in the number of startups being incorporated. Yet transforming an innovative idea or research results into strong products on the market and making a company grow is a challenging endeavour. Innosuisse – the Swiss Innovation Agency fosters the innovative power of startups, Swiss SMEs and other innovative organisations by providing support, therefore ensuring that they remain internationally competitive in the digital age. For science and technology-based startups, Innosuisse offers a number of targeted programmes.
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Ardyanti, A. A. A. P., I. P. P. S. Wibawa, and I. G. J. E. Putra. "Evaluation and efficient measurement I-Canang digital startup in Bali with questionnaire user experience and lean startup machine validation board." Journal of Physics: Conference Series 1402 (December 2019): 022070. http://dx.doi.org/10.1088/1742-6596/1402/2/022070.
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Pal, Shounak, Gaurav Gupta, and Indranil Biswas. "Codezin: braving the startup storm." Emerald Emerging Markets Case Studies 7, no. 4 (2017): 1–28. http://dx.doi.org/10.1108/eemcs-05-2017-0101.
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Subject area Entrepreneurship, Strategic management, Management information systems. Study level/applicability Undergraduate and graduate capstone course in entrepreneurship, strategic management or management information systems courses. Case overview This case study of a young technology firm, Codezin Technology Solutions, helps to analyze the challenges faced by such firms in emerging markets. Such markets are characterized by rapid turbulence in the market characteristics. The authors seek to analyze the role of disruptive regulatory changes, resulting in the growth of new startups, in affecting the growth and expansion of such young firms. Codezin was established in 2009 as a bootstrap company, to provide low-cost IT services to Indian small and medium scale enterprises (SMEs). Despite some initial success, it began to run into losses due to poor coordination and improper planning. After a period of struggle, the company stabilized its revenue from services business and expanded to mobile solutions, digital marketing, etc. But then the government of India announced the Startup India initiative at the beginning of 2016 to boost new ventures. Codezin did not qualify as per the government rules and thus failed to use the various incentives offered. Hence, it needs to determine a new strategy to compete with the onslaught of freshly funded startups but with a relative lack of market experience. Expected learning outcomes With the case discussion, the students will gain rich insights on technology businesses aimed at SMEs and the impact of changes in the regulatory regime in emerging markets like India. Further, they get to step into the shoes of the co-founders and choose between diversification vs new market development strategies, spurred by market disturbances and thinning competitive advantage. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 3: Entrepreneurship.
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Liang, Zheng Yu, Rui Feng Xu, and Yan Wei Li. "Application of Siemens T3000 System Self Startup Control for Thermal Power Plant." Applied Mechanics and Materials 672-674 (October 2014): 1588–91. http://dx.doi.org/10.4028/www.scientific.net/amm.672-674.1588.
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A summary of Siemens T3000 system digital electro-hydraulic (DEH) self-startup control is proposed. On the foundation of analysis in turbine subgroup logic condition and step sequence, critical link and step sequence of turbine startup process is put forward, which is convenient for operator to master turbine startup characteristics quickly. Existing problems in DEH control logic are revealed and specific disposing measures are given. Application of the system in a 2×660 MW thermal power plant proves a secure and smooth operation of power units.
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Prima, Yа G., and A. K. Salnikov. "Pre-project studies of the digital product within the framework of Customer Development and Lean Startup methodologies." Ekonomicheskie i sotsial’no-gumanitarnye issledovaniya, no. 1(29) (2021): 34–45. http://dx.doi.org/10.24151/2409-1073-2021-1-34-45.
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Statistics on the dynamics of the book market and the digital publishing market in Russia are analyzed. The results of research on the state of the global market of comics and manga, the popularity and specifics of publishing manga in Russia, as well as the results of testing hypotheses within the methodology of Customer Development and Lean Startup with the use of indepth interviews are given. Based on the results, a marketing concept for a new digital product in the electronic publishing market is developed.
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Bhaskaran, P. Bala, and Nasheman Bandookwala. "Walmart’s Acquisition of Flipkart: Emerging Paradigm of the Digital Era." South Asian Journal of Business and Management Cases 9, no. 1 (2019): 24–39. http://dx.doi.org/10.1177/2277977919881404.
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The case is set around the acquisition of majority shares of Flipkart by Walmart. The case traces the evolution of Flipkart as a startup and explores the context of acquisition by Walmart as well as the strategic fit between the two firms. Technological changes—mainly the proliferation of internet, mobile technology and the consequent digitization—have irretrievable impacts on the retail segment in terms of convergence of on-line and off-line retail and globalization of the markets. The case explores the emerging digitization scenario and its impact on the retail segment as a trigger to the merger process. Flipkart as an Indian startup had to re-incorporate outside India due to policy restrictions on fundraising. The case points to the inadequacies in the Indian policy regime with respect to startup fundraising and differential voting rights. Based on international comparisons, the case triggers discussion on the directions to policy changes if India hopes to create a congenial start-up ecosystem and if the dream of Digital India is to be achieved.
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Aloysius Vincentius Calvin. "Pengelolaan Bisnis Start-Up Bidang Jasa didasarkan Kapabilitas Sumber Daya Manusia yang Unggul di dalam Dunia Digital." Jurnal Indonesia Sosial Sains 2, no. 5 (2021): 695–711. http://dx.doi.org/10.36418/jiss.v2i5.296.
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Abstrak: Dunia sudah memasuki era revolusi industri 4.0 yang terus berkembang khususnya di dalam bidang bisnis teknologi. Bisnis teknologi tidak lepas dari bisnis startup yang sedang marak bermunculan. Untuk dapat bersaing secara kompetitif, bisnis startup perlu memperhatikan beberapa aspek khususnya kapabilitas sumber daya manusia yang terdapat di dalam organisasinya. Sumber daya manusia bukan lagi dijadikan alat untuk memproduksi melainkan sebagai investasi perusahaan guna mencapai kestabilan bisnis di masa depan. Tujuan dari penelitian ini adalah untuk mengetahaui pengelolaan sumber daya manusia yang baik di dunia digital pada perusahaan startup, mengetahui ciri-ciri lingkungan kerja, dan faktor yang mempengaruhi keberlangsungan sumber daya manusia di perusahaan startup bidang jasa. Perencanaan sumber daya manusia memeliki kepentingan seperti kepentingan individu, organisasi, dan nasional sedangkan perencanaannya ada tiga yaitu perencanaan dari atas ke bawah, bawah ke atas, dan ramalan. Bisnis startup sendiri memiliki tiga fase kehidupan yang perlu diperhatikan seperti boostrapping stage, seed stage, dan creation stage. Beberapa faktor dimensi perlu diperhatikan untuk mencapai kestabilan bisnis tersebut antara lain seperti ketidakstabilan pasar, management, organisasi, dan keberagaman tenaga kerja. Metode penelitian yang digunakan adalah analisis isi dari suatu daftar pustaka yang digunakan oleh peneliti, khususnya mengenai pengelolaan sumber daya manusia pada perusahaan startup agar dapat unggul di era yang serba digital.
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Dessyana, Agnes, and Benedicta Prihatin Dwi Riyanti. "The Influence of Innovation and Entrepreneurial Self-Efficacy to Digital Startup Success." International Research Journal of Business Studies 10, no. 1 (2017): 57–68. http://dx.doi.org/10.21632/irjbs.10.1.57-68.
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Setiawan, Evian Putra, and Fermanto Lianto. "KONSEP DESAIN MALL EKSIBISI UNTUK STARTUP: INTEGRASI ANTAR RUANG DIGITAL DAN FISIK." Jurnal Sains, Teknologi, Urban, Perancangan, Arsitektur (Stupa) 1, no. 2 (2020): 1393. http://dx.doi.org/10.24912/stupa.v1i2.4504.
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The growth of ecommerce in Indonesia especially is getting vast. The millennial generation which has been the prime generator of the economics shares the most user, either becomes the seller or the buyer. In online shop, a user is immediately directed to the main page that also directs to the category of a wanted item in less than a second. Although there have been online malls, physical malls are also considered as neccesary for most people. Sellers need space where they can storytell and introduce their newly-invented products to get recognition so people are convinced to buy online. Buyers also come to physical malls to experience things they are not able to get online, meanwhile buyers also come to physical malls to inspect the quality of the product. Through a study of online shoppers behavior with Pattern Language method, we can conclude that online shoppers’ pattern are centralized, and physical mall shoppers’ pattern are linear instead. Therefore, the design concept of startup exhibition mall with integration between digital and physical space is created by applying centralized pattern as the building circulation to solve this matter. AbstrakPertumbuhan ecommerce khususnya di Indonesia semakin meningkat. Generasi milenial yang menjadi motor utama perekonomian merupakan pengguna terbesar, baik menjadi penjual maupun pembeli. Di dalam online shop, seorang pembeli langsung diarahkan ke dalam halaman utama yang langsung mengarahkan ke halaman kategori barang yang ingin dilihat secara cepat. Meski sudah hadir online shop, mall fisik pun tetap dibutuhkan. Penjual membutuhkan sebuah tempat untuk memamerkan dan mengenalkan produk barunya agar dikenal masyarakat dan dipercaya untuk dibeli melalui online shop, sedangkan pembeli juga datang ke mall fisik karena ingin mengetahui kualitas barang yang akan dibeli, serta menginginkan experience yang baru dan berbeda. Untuk mempelajari pola perilaku pengguna online shop, maka digunakan metode pattern language, sehingga didapatkan bahwa pola pengguna pada saat berbelanja adalah terpusat, sedangkan pola pengguna mall fisik adalah linear. Untuk menjawab tantangan kesejamanan, maka dihasilkan konsep desain mall eksibisi startup dengan integrasi antar ruang digital dan fisik yang menggunakan pola terpusat sebagai pola sirkulasi di dalam bangunan.
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Soegoto, D. S., and M. Faridh. "Developments of Information Technology and Digital Startup Sector of Agriculture in Indonesia." IOP Conference Series: Materials Science and Engineering 879 (August 7, 2020): 012137. http://dx.doi.org/10.1088/1757-899x/879/1/012137.
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Octavia, Graceica, and Wulan Purnama Sari. "Bentuk Komunikasi Pemasaran Digital ST22 Consulting." Prologia 2, no. 2 (2019): 339. http://dx.doi.org/10.24912/pr.v2i2.3598.
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Memasuki era globalisasi saat ini, setiap orang berlomba-lomba untuk semakin produktif. Didukung dengan semakin berkembangnya media digital sebagai wujud kemajuan teknologi, penggunaan media digital juga dimanfaatkan untuk kepentingan komersial, salah satunya untuk menunjang komunikasi pemasaran. Apabila dahulu hanya perusahaan besar yang mampu melakukan kegiatan komunikasi pemasaran, dengan adanya media digital, perusahaan kecil seperti startup pun bisa melakukan kegiatan komunikasi pemasaran. Seperti hal-nya ST22 Consulting sebagai startup dalam bidang konsultan sponsorship juga bisa melakukan kegiatan komunikasi pemasaran. Penelitian ini ingin melihat bagaimana bentuk komunikasi pemasaran digital yang dilakukan oleh ST22 Consulting. Obyek penelitian adalah bentuk komunikasi pemasaran digital dengan subyek penelitian adalah ST22 Consulting sebagai Konsultan Sponshorship . Penelitian ini bersifat kualitatif deskriptif dengan teori yang digunakan ialah teori komunikasi pemasaran, pemasaran digital dan new media, dengan metode penelitian studi kasus. Berdasarkan analisis yang dilakukan, ST22 Consulting melakukan kegiatan komunikasi pemasaran untuk memasarkan brand ST22Consulting kepada masyarakat, menjalin interaksi, juga mengkomunikasikan produk maupun jasa yang ditawarkan khususnya kepada calon klien dan mitra usaha. ST22 Consulting terlebih dahulu menentukan target audience, lalu meyusun konten dan menentukan media atau saluran komunikasi. Lalu bentuk komunikasi pemasaran digital yang dilakukan oleh ST22 Consulting adalah paid media, earned media dan owned media.
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Selamat, Frangky, Bagus Mulyawan, and Hetty Karunia Tunjungsari. "Peningkatan Aktivitas Pemasaran UMKM Melalui Pengembangan Website D’real Potatoes di Jakarta." Journal of Sustainable Community Development (JSCD) 2, no. 1 (2020): 17–25. http://dx.doi.org/10.32924/jscd.v2i1.10.
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ABSTRAK
 Memulai sebuah usaha startup adalah sebuah perjuangan yang penting dalam proses kewirausahaan. Startup mempunyai bisnis model yang berbeda dengan bisnis yang konvensional. Startup memiliki terobosan yang tidak dimiliki oleh bisnis konvensional sebelumnya. Model bisnis adalah gambaran umum dari proses pengembangan ide bisnis, mulai dari perencanaan sampai produk diproduksi dan dipasarkan. Menjalankan sebuah usaha mikro, kecil dan menengah (UMKM) tidak sama dengan menjalankan sebuah startup. Namun UMKM dapat dikembangkan menjadi sebuah startup bila didukung dengan pengembangan bisnis model secara optimal. Pengabdian masyarakat (Abdimas) ini dilakukan untuk membantu UMKM berkembang dengan meningkatkan aktivitas pemasarannya melalui pengembangan website. Ini adalah langkah awal untuk mengembangkan sebuah UMKM menjadi sebuah startup berbasis digital
 ABSTRACT
 Launching a start-up (starting a business) is an ideal assessment for the entrepreneurial process. A startup is a business that has a different business model compared to existing conventional businesses. There is a breakthrough in the pre-existing business model. Business model is a general description of a business creating, conveyed and discussed value, from the products produced. Establishing and running a Micro, Small and Medium Enterprises (MSMEs) is not the same as a start-up business. However, MSMEs can develop into start-ups if they are properly developed, by providing a more tangible touch in designing their business models. This community engagement activity carried out to help one of the fostered MSMEs to grow its business by increasing marketing activities through website development. The development of a website can boost marketing activities and become the first step for MSMEs to grow as digital-based startup business.
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Prastya Nugraha, Aryan Eka, and Novika Wahyuhastuti. "START UP DIGITAL BUSINESS: SEBAGAI SOLUSI PENGGERAK WIRAUSAHA MUDA." JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS 2, no. 1 (2017): 1. http://dx.doi.org/10.29407/nusamba.v2i1.701.
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Geliat pengguna internet untuk perdagangan yang semakin bertambahmendorong munculnya bisnis baru yang sekarang banyak dikatakan sebagai startup bisnis. Semua bisnis tersebut bergerak dalam bidang perdagangan dan jasa yangmemenuhi kebutuhan sehari – hari, mayoritas dari mereka bergerak di bidangonline. Penelitian ini bertujuan untuk mengkaji dari beberapa literatur, data danfakta mengenai fenomena bisnis start up.Berdasarkan pengembangan pengetahuan bisnis start up ada beberapa halyang harus dilakukan dalam kegiatan pemasaran digital startups untuk mencapaitarget pasar dan mengantisipasi persaingan yaitu pendistribusian informasi denganmenggunakan berbagai media digital untuk menyebarluas atau mendistribusikanyang terkait dengan bisnis digital yang dijalankan. Pemanfaatan kesempatan dalamdunia digital yang masih sulit dilakukan oleh anak muda saat ini, karena merekabelum berpikir untuk menjadi pengusaha. Pada tahap proses membentuk wirausahamembutuhkan dukungan dari lingkungannya.Setiap menit muncul start up digital baru dengan fitur yang hampir samaantara satu dengan yang lain, maka keterampilan, inovasi dan kreativtas yangcenderung dimiliki oleh kaum muda mampu diaplikasikan.
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Silva, Marcus Vinicius Gonçalves da, Clarissa Figueredo Rocha, Vanessa Pagnoncelli, and Letícia Aparecida Alves de Lima. "Ecosystem of Innovation in Industry 4.0: the case of collaborations in Startups in Brazil." International Journal for Innovation Education and Research 6, no. 12 (2018): 26–38. http://dx.doi.org/10.31686/ijier.vol6.iss12.1248.
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The article identifies how Research and Development (R&D) collaborations in startups can influence digital innovation in Brazilian manufactures. A qualitative multiple case study was performed with startups incubated at the Federation of Industries of Paraná (FIEP), through semi-structured interviews to the Chief Executive Officer (CEOs) and case document’s, applying the content analysis. The results indicate that the sources of knowledge of the startups and the collaboration with companies, universities, government development agencies and incubators, characterize the actions in the ecosystem of open innovation. It has been found that the complexity of the innovation ecosystem of startups is a strategic asset, and the nature of the collaborations is informal, coupled with a stage of maturity considered low in startups. This study contributes to highlight the nature, dynamics and progress of startup collaborations in the development of digital transformation, and the challenges for the leverage of Industry 4.0 in Brazil.
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Halakhova, T. O., O. O. Yevdochenko, and O. V. Kyslytsyna. "The Determinants of Success and Divergent Aspects of the Startup Companies Development in the Global Business Environment." Business Inform 8, no. 523 (2021): 6–12. http://dx.doi.org/10.32983/2222-4459-2021-8-6-12.
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The article is aimed at researching the determinants of success and divergent aspects of the development of startup companies in the modern global business environment in order to substantiate effective technologies for their development. Thus, the global vector of economic, technological, socio-cultural development determines the emergence of progressive economic concepts, which are currently represented by the following formulations: digital economy, gig economy, knowledge economy, service economy, innovative and creative economy, sharing economy, etc. The authors analyzed two significant criteria that are most common in determining a startup company: innovative product and rapid growth rate. A comparative analysis of both startup-based and traditional business was carried out, which allowed to outline key divergent aspects of these concepts, namely: local and global ambitions; scalability of business; product innovativeness; information and digital technologies; trajectory of successful development; commercial interests; organizational structure; business model transformation; business ecosystems, etc. The authors analyzed key determinants of success and failures of startup projects based on the following criteria: idea, business model, launch time, team, marketing strategy, investment, system of mission, goals, and values. Prospects for further research in the context of the development of startup companies in the modern business environment are the systematization of successful cases and the development of certain mechanisms for improving the efficiency of activities of startup companies.
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Sari, Nur Rahmah. "CROWDFUNDING: ALTERNATIF PENDANAAN UMKM DAN STARTUP (MODEL PENGGUNAAN UTAUT)." Jurnal Ilmiah Akuntansi Manajemen 4, no. 1 (2021): 25–38. http://dx.doi.org/10.35326/jiam.v4i1.1011.
Full textAbstract:
Menghadapi tantangan berbisnis di dunia digital, dalam beberapa tahun terakhir crowdfunding menjadi salah satu alternatif populer bagi pelaku UMKM dan Startup untuk mendapatkan bantuan pendanaan. Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi pelaku UMKM dan Startup dalam memanfaatkan platform crowdfunding sebagai alternatif pendanaan mereka. Penelitian ini mengadopsi model Unified Theory of Acceptance and Use of Technology (UTAUT) untuk menguji faktor-faktor tersebut. Data yang digunakan dalam penelitian ini adalah data primer yang dikumpulkan melalui penyebaran kuesioner. Responden penelitian merupakan para pelaku UMKM dan Startup yang pernah atau sementara mengajukan bantuan pendanaan melalui platform crowdfunding. Analisis data dilakukan melalui uji PLS-SEM. Hasil penelitian menunjukkan bahwa variabel Performance Expectancy (PE) dan Social Influence (SI) berpengaruh positif terhadap Behavioral Intention (BI) dalam penggunaan platform crowdfunding sebagai alternatif pendanaan, sementara variabel Effort Expectancy (EE) tidak berpengaruh signifikan. Selain itu, penelitian ini juga menemukan bahwa variabel Facilitating Condition (FC) dan Behavioral Intention (BI) berpengaruh positif terhadap Use Behavior (UB) para pelaku UMKM dan Startup dalam menggunakan platform crowdfunding. Hasil ini menunjukkan adanya kesadaran yang besar dari para pelaku UMKM dan Startup untuk beradaptasi dengan perkembangan teknologi informasi yang berkembang pesat di dunia bisnis meskipun membutuhkan usaha (effort) yang cukup besar.
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Gene Day, Daniel, and Savannah Wei Shi. "Automated and Scalable: Account-Based B2B Marketing for Startup Companies." Journal of Business Theory and Practice 8, no. 2 (2020): p16. http://dx.doi.org/10.22158/jbtp.v8n2p16.
Full textAbstract:
Advances in digital marketing strategy have opened the floodgates for forward-thinking marketers to rewrite how modern business-to-business marketing is done from a strategic and tactical aspect. This paper discusses a fundamental shift that has been pervading the business-to-business marketing space, i.e., the adoption of Account-Based Marketing (ABM). ABM bridges the gap between marketing to an individual and marketing to the broader organization in an automated and scalable fashion. Specifically, we aim to provide a practical guide regarding some best ABM practices for startup companies. Startup companies typically look to drive rapid growth in both revenue and number of customers; however, go-to-market resources are often limited. For these companies, automating and scaling an ABM becomes an essential part of their growth. We discuss three data sources valuable for ABM program for startups, and the development of a robust account intelligence program and customized go-to-market campaign. The practice introduced in this paper can serve as a starting point for startup companies that plan to drive rapid revenue growth through a focused account-based strategy.