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Fazio, Bianca Regina. "Startups." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2020. http://bdigital.uncu.edu.ar/15764.
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Así como el mundo ha cambiado, también lo han hecho los modelos de negocios. Las startups son organizaciones con características particulares y diferentes a las empresas tradicionales, entre las que se encuentran presente la escalabilidad del modelo, el protagonismo del cliente, la flexibilidad, incertidumbre, grado de innovación, entre otras. El objetivo principal del presente trabajo realizado durante el periodo 2019 y 2020, es describir el fenómeno de las startups en Mendoza. El trabajo es una investigación descriptiva porque se busca explicar el fenómeno tal como se presenta, en cuanto a su alcance temporal es seccional. Para el mismo, se aplicó un diseño no experimental ya que no hay manipulación de variables. Se realizaron un total de 8 entrevistas (estructuras y no estructuras dependiendo del destinatario de la misma), 5 a integrantes de startups y 3 a miembros de una incubadora y una aceleradora. Debido a la naturaleza altamente descriptiva del trabajo, no se planteó una hipótesis sino que se trabajó alrededor del objetivo principal. Luego de haber procesado todas las respuestas de los cuestionarios se observa que el mismo se cumplió. Se obtuvieron los siguientes resultados: los equipos de trabajos son pequeños y multidisciplinarios, sus integrantes son flexibles emprendedores con conocimientos tecnológicos, al ser estructuras pequeñas resulta más sencillo pivotear, las tareas están definidas y asignadas, la comunicación es horizontal y no presentan niveles jerárquicos como tal, con respecto al financiamiento utilizaron capital propio, de familiares, amigos o de socios capitalistas, financiamiento del concurso MMD, del PIC EMPRENDEDOR y de la aceleradora Embarca, una sola pasó por el proceso de incubación mientras que todas hicieron el de aceleración, tienen dificultades de financiamiento y de poder llegar a su mercado al igual que cualquier organización.Fil: Fazio, Bianca Regina. Universidad Nacional de Cuyo. Facultad de Ciencias Económicas.
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Leonessa, Nathália Maria Rapuano de Lira Novaes. "Startup Kaizen: uma metodologia ágil para desenvolvimento de software em startups." Universidade Federal de São Carlos, 2016. https://repositorio.ufscar.br/handle/ufscar/8802.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
The methodologies currently used by startups for market discovery and software development focus on a more agile and fast development, aiming to obtain learning about the potential market. Often, these methodologies set aside good software development practices to make the process faster and more dynamic, with constant end-user participation. If, on the one hand, the use of methodologies such as Scrum and RUP for software development can result in the development of technological solutions that are not used by users due to the lack of participation in software construction, on the other hand, they bring many benefits when it comes to project management and software quality. In contrast, the opposite occurs to the methodologies and tools currently used by startups, such as Lean Startup, Customer Development, Thinking Design and Business Model Canvas. These methodologies and tools focus on the discovery and validation of the market, without concern for the final quality of the product developed for the client, impacting directly. This impact can also be a waste of time in developing a product that no one will be able to use because of the large number of failures or even it never be finalized due to management problems. The lack of concern for good management of a development project, and its final quality, can do as much damage as the lack of approximation with the potential client. Moreover, in an environment of extreme uncertainty, unknown variables should be reduced in order to achieve overall development success, not just business models. The use of good Software Engineering practices may allow obtaining more information and technical data about the solution developed, which directly impact the user. This information can be used as a basis for decision making, thereby reducing risks related to final product quality and project management, making it easier for potential customers to use, and leaner development. In this sense, this work proposes a software development methodology for startups, Startup Kaizen (SK). SK integrates good practices of methodologies such as RUP and Scrum with methodologies focused on validation and market discovery, such as Lean Startup, Customer Development, Thinking Design and Business Model Canvas. This union of good software engineering practices with market discovery aims to minimize the risk variables for the creation of a new company, whether related to market or management and software quality. After the creation of Startup Kaizen, a case study was performed with its application with graduate students in Computer Science at the Federal University of São Carlos in Sorocaba. This application allowed the data collection to analyze the results in the form of a case study.
As metodologias atualmente utilizadas por startups para descoberta de mercado e desenvolvimento de software focam no desenvolvimento mais ágil e rápido, visando a obtenção de aprendizado sobre o mercado de atuação. Muitas vezes, essas metodologias deixam de lado boas práticas de desenvolvimento de software para que ele seja realizado de forma mais dinâmica e rápida, com constante participação do usuário final. Se, por um lado, a utilização de metodologias ágeis como Scrum e metodologias mais tradicionais como RUP, para o desenvolvimento de software pode resultar no desenvolvimento de soluções tecnológicas que não são utilizadas pelos usuários por falta de uma constante participação deles na construção do software, por outro lado, elas trazem inúmeros benefícios quando se trata de gerenciamento de projeto e qualidade de software. Em contrapartida, o oposto ocorre para as metodologias e ferramentas atualmente utilizadas por startups, tais como Lean Startup, Customer Development, Design Thinking e Business Model Canvas. Essas metodologias e ferramentas focam na descoberta e validação de mercado, sem a preocupação com a qualidade final do produto desenvolvido para o cliente, impactando-o diretamente. Esse impacto pode também acarretar um desperdício de tempo no desenvolvimento de um produto que ninguém conseguirá utilizar, devido à grande quantidade de falhas, ou até que nunca será finalizado, devido a problemas de gerenciamento. A falta de preocupação com um bom gerenciamento de um projeto de desenvolvimento, e sua qualidade final, podem trazer tantos prejuízos quanto a falta de aproximação com o potencial cliente. Além disso, no ambiente de extrema incerteza, as variáveis de insegurança devem ser reduzidas ao máximo possível visando a obtenção de sucesso no desenvolvimento como todo, e não apenas em relação a modelos de negócios. A utilização de boas práticas de engenharia de software pode possibilitar a obtenção de mais informações e dados técnicos sobre a solução desenvolvida, que impactam diretamente o usuário. Essas informações podem ser utilizadas como base na tomada de decisão, diminuindo assim, os riscos relacionadas a qualidade final do produto e gerenciamento de projeto, facilitando a utilização por seus potenciais clientes, além de um desenvolvimento mais enxuto. Neste sentido, este trabalho propõe uma metodologia de desenvolvimento de software para startups, o Startup Kaizen (SK). O SK agrega boas práticas de metodologias como RUP e Scrum com metodologias com foco na validação e descoberta de mercado, como Lean Startup, Customer Development, Design Thinking e Business Model Canvas. Essa união de boas práticas de engenharia de software com a descoberta de mercado, tem como objetivo minimizar as variáveis de risco para a criação de uma nova empresa, sejam elas relacionadas a mercado ou gerenciamento e qualidade de software. Após a criação do Startup Kaizen, foi realizado um estudo de caso com sua aplicação com alunos de pós-graduação em Ciências da Computação da Universidade Federal de São Carlos em Sorocaba. Essa aplicação permitiu a coleta de dados para análise dos resultados na forma de estudo de caso.
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Chassagne, Ghislain Claude Emmanuel. "An exploration of the lean startup approach among Brazilian digital startups." reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10438/13698.
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Too many startups abort for launching products that nobody wants and standards approaches like business planning and rigorous product evelopment have failed to diminish the number of startups failures. That is why a new methodology called 'The Lean Startup' has gained, for a few years, an important popularity among entrepreneurs that seek to reduce their risk of failure. The Lean Startup methodology was developed by Silicon Valley entrepreneurs to help startups to find the right product/market fit without spending a huge amount of money. Moreover, the Brazilian startup environment has been booming for the last few years in the wake of the last successful Brazilian cash outs. However, very few academic research have been conducted to explore the phenomenon of Lean Startup in Brazil. The purpose of this report is to identify which concepts of the Lean Startup methodology are applied in Brazil and understand if the approach is adapted regarding the specificities of the country. The results of this study have been collected through in-depth interviews with entrepreneurs operating in Brazil. The first conclusion is that Brazilian entrepreneurs are familiar with the Lean Startup approach and some of them have applied the main principles. Second, many interviewed entrepreneurs have encountered difficulties implementing the methodology, in particular during the 'get out of the building' phase. Finally, interviews showed that the Lean Startup methodology might not always be relevant to succeed in Brazil due to the size of the market and the high level of competition. It was found for the entrepreneurs interviewed that 'running fat' instead of 'running lean' can be an efficient approach to win in the Brazilian market in specific situations.
Demais startups abortam por lançar produtos que ninguém compra e o uso de metodologiais tradicionais como o planejamento de negócios e o desenvolvimento rigoroso de produto não conseguiram diminuir o número de falhas de startups. É por isso que uma nova metodologia chamada 'The Lean Startup' ganhou, por alguns anos, uma popularidade importante entre os empresários que buscam reduzir o risco de fracasso. A metodologia Lean Startup foi desenvolvida por empresários do Vale do Silício para ajudar startups encontrar o 'product/market fit' sem gastar uma enorme quantidade de dinheiro. Além disso, o ambiente de startup brasileira foi crescendo nos últimos anos, na sequência dos últimos sucessos brasileiros. No entanto, poucas pesquisas acadêmicas têm sido realizados para explorar o fenômeno da Lean Startup no Brasil. O objetivo deste relatório é identificar quais são os conceitos da metodologia Lean Startup aplicados no Brasil e entender se a metodologia é adaptada em relação às especificidades do país. Os resultados deste estudo foram coletados por meio de entrevistas com empresários que operam no Brasil. A primeira conclusão é que os empresários brasileiros estão familiarizados com a metodologia Lean Startup e alguns deles têm aplicado os princípios fundamentais. Em segundo lugar, muitos empresários entrevistados encontraram dificuldades na aplicação da metodologia, em particular durante o 'get out of the building' fase. Por fim, as entrevistas mostraram que a metodologia Lean Startup nem sempre pode ser relevante para o sucesso no Brasil para os empresarios entrevistados, devido ao tamanho do mercado eo alto nível de competição. Verificou-se que 'running fat' em vez de 'running lean' pode ser uma estratégia eficiente para vencer no mercado brasileiro em alguns casos especificos.
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Falcão, João Pontual de Arruda. "Startup law Brasil: o direito brasileiro rege mas desconhece as startups." reponame:Repositório Institucional do FGV, 2017. http://hdl.handle.net/10438/18186.
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Brazilian Startup Law for computing technology. The main challenge of this essay is to understand the Law applicable to Software and Internet Startups. We explore the challenges and obstacles of the economic phenomenon of the Startup company upon the Brazilian Legal System. First, in the conceptual dimension, we search the historical context and select Startup definitions from different points of view. In the sequence, we elaborate our own understanding, characterizing the Startup as a complex institutional arrangement. Second, in the juridical-legal dimension, we identify, organize and describe common legal issues related to the life cycle of the Brazilian Startups. Thirdly, in the strategic dimension, we began mapping the legal pathway of those who seek economic activity as a Startup company in our country and offer a strategic approach (diagram) to the legal issues applicable to Startups. At the end of this essay, we conclude that the Startup, as a recent economic phenomenon, has its own dynamism that Brazilian law governs but does not understand.Submitted by João Falcão (joaoarrudafalcao@gmail.com) on 2017-03-15T21:57:04Z No. of bitstreams: 2 FGV STARTUP LAW DISSERTACAO 28 JAN VERSAO ENVIADA A BANCA E COM FICHA CATALOGRAFICA.pdf: 10141945 bytes, checksum: 57c7f95470ef82c01e239c70019986e1 (MD5) FGV STARTUP LAW DESENHO ENVIADO A BANCA.pdf: 101266 bytes, checksum: 4cd2923b6f156902b9f5cec3498623d8 (MD5)
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O desafio central deste trabalho é a compreensão do Direito aplicável às Startups de Software e Internet. Exploramos os desafios e obstáculos jurídicos do fenômeno econômico da empresa Startup diante do Ordenamento Jurídico Brasileiro. Primeiro, na dimensão coneitual histórica e jurídica, pesquisamos o contexto no tempo, selecionamos definições de Startup a partir de diferentes pontos de vista e elaboramos entendimento próprio, caracterizando a Startup enquanto um arranjo institucional complexo com características próprias. Segundo, na dimensão holística sistemática descritiva, identificamos e organizamos os institutos deste arranjo complexo denominado Startup em 6 áreas estratégicas. Terceiro, na dimensão visual estratégica pragmática, indicamos a via crucis jurídica de quem busca como atividade econômica a empresa Startup em nosso país e criamos um ferramental (desenho) para alinhamento das questões jurídicas aplicáveis às Startups. Ao final deste ensaio, concluímos que a Startup, enquanto fenômeno econômico recente, detém dinamismo próprio que o Direito Brasileiro rege mas desconhece.
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Rivera, Vega Daniela Virginia, Isa Maria Teresa Jara, and Sanchez Alicia Alejandra Montoro. "Caracterización de los elementos clave del crecimiento en las startups: Estudio de casos múltiples de startups limeñas ganadoras del concurso Startup Perú." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/11825.
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En la presente investigación se estudia un fenómeno de reciente creación en el contexto peruano, las startups. De manera sencilla, estas son entendidas como un modelo de empresas innovadoras. Sobre este tema, se quiere reflejar la forma en la que estas organizaciones pueden crecer gracias a los elementos clave que estas poseen y gestionan. La aproximación de la investigación se realiza tomando como casos de estudio a siete startups peruanas ganadoras de la segunda o tercera generación del concurso StartUp Perú impulsado por el Ministerio de Producción. De esta manera, se identifican los elementos clave de crecimiento en empresas tradicionales para luego analizar la situación actual en la que se encuentran las startups estudiadas y el mercado en donde se desarrollan, con esta información se logra comprender los elementos clave en las startups estudiadas. Sobre esto, se obtuvo que algunos elementos clave de crecimiento encontrados en empresas convencionales podrían ser encontrados en las startups, mientras que otros no eran aplicables a las mismas puesto que, estas últimas, tienen características particulares. Finalmente, para entender cada nivel de crecimiento, se ubica a las startups estudiadas en el esquema teórico elaborado. Para analizar la información recolectada en el trabajo de campo se utiliza el software ATLAS.ti, el cual permite ordenar y sistematizar la información obtenida durante las entrevistas. Finalmente, como resultado de la investigación se presentan las conclusiones, recomendaciones y limitaciones del estudio. Se espera que se realicen nuevas investigaciones con enfoques complementarios a partir de los resultados obtenidos.Tesis
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Alejandra, Montoro Sánchez Alicia, Jara Isa María Teresa, and Rivera Vega Daniela Virginia. "Caracterización de los elementos clave del crecimiento en las startups: estudio de casos múltiples de startups limeñas ganadoras del concurso startup perú." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/11881.
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En la presente investigación se estudia un fenómeno de reciente creación en el contexto peruano, las startups. De manera sencilla, estas son entendidas como un modelo de empresas innovadoras. Sobre este tema, se quiere reflejar la forma en la que estas organizaciones pueden crecer gracias a los elementos clave que estas poseen y gestionan.
La aproximación de la investigación se realiza tomando como casos de estudio a siete startups peruanas ganadoras de la segunda o tercera generación del concurso StartUp Perú impulsado por el Ministerio de Producción. De esta manera, se identifican los elementos clave de crecimiento en empresas tradicionales para luego analizar la situación actual en la que se encuentran las startups estudiadas y el mercado en donde se desarrollan, con esta información se logra comprender los elementos clave en las startups estudiadas.
Sobre esto, se obtuvo que algunos elementos clave de crecimiento encontrados en empresas convencionales podrían ser encontrados en las startups, mientras que otros no eran aplicables a las mismas puesto que, estas últimas, tienen características particulares. Finalmente, para entender cada nivel de crecimiento, se ubica a las startups estudiadas en el esquema teórico elaborado.
Para analizar la información recolectada en el trabajo de campo se utiliza el software ATLAS.ti, el cual permite ordenar y sistematizar la información obtenida durante las entrevistas. Finalmente, como resultado de la investigación se presentan las conclusiones, recomendaciones y limitaciones del estudio. Se espera que se realicen nuevas investigaciones con enfoques complementarios a partir de los resultados obtenidos.Tesis
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Lagerstedt, Markus, and Athanasios Mademlis. "Branding for startup companies in Sweden : A study on startups brand building." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23705.
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Aim: The aim of this study is to explore the factors that influence the brand building in startup companies. Method: This study implements a qualitative approach and consists of twelve startup companies located in Sweden. Results and Conclusion: The findings suggest that the design of a brand (name and visual aspects), the use of social media, event participation and establishing partnerships is important parts of brand building. In addition, startups frequently make use of employees’ and entrepreneurs’ individual personality for branding purposes. Not only do all participants view branding as an important part of their business but a few respondents even feel it is crucial for the survival of their business. Suggestions for further research: The participants of this study reside in separate industries. This, combined with the sample size is not evidence enough to draw conclusion upon similarities and differences between startups branding practices in terms of industry. Thus, this could be interesting undertaking in the future due to the limited research on this topic. Contribution of the study: This study adds to the existing body of knowledge by uncovering factors such as brand design and social media, to name a few, that is used by startups to build their brand. As a result of this study insights has been given on the importance of branding and the strategies used to increase the brand equity of startups.
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Halperin, Avner 1968. "Globally dispersed startups." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/8896.
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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2001.Includes bibliographical references (leaves 61-63).
Managing a hi-tech startup in the USA is a difficult challenge. Managing a startup based in a peripheral country is next to impossible. It requires setting up a strategic operations office in a different country and managing a startup that is globally dispersed. This thesis analyzes Israeli startups as a case in point in managing globally dispersed startups. In depth interviews were conducted with several Israeli startup companies that have globally dispersed operations. Wide coverage interviews were conducted with members of Israel's Venture Capital community, and Social Network Analysis was done to provide qualitative measure of organizational unity. It was shown that the keys to a dispersed startup success are balance and trust. These can be achieved through some best practices that are described in this work.
by Avner Halperin.
M.B.A.
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Nagui, Ekaterina <1987>. "Management practices for startups: a case study of a media startup in India." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/6920.
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A growing body of research suggests that startups are becoming a leading force in the innovation economy. They have an advantage of being flexible and responsive to changes, having a rather flat structure that supports knowledge sharing and innovation, and occupying a specific niche of expertise. However, given a startup's small size and difficulties in attracting investors, they often tend to have a high failure rate. While it is difficult to predict and describe external risks in a highly complex and changing environment, it is feasible to concentrate on the appropriate organizational design, management culture, routines and procedures for startups which help improve their survival rate. In this thesis I will analyze a media startup in India, its management practices, challenges and tradeoffs it faces and its relationships with stakeholders.
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Al, Abiad Waleed. "Gründung der innovativen Firma." Doctoral thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77800.
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The present Study deals with the establishment of growth companies (Startups) under the assumption, which not only the innovative product leads to the success of the new Company but a Combination of innovative products and innovative organizational design. First the five decision areas of a predecessor company (Leadership (management), financing, controlling, marketing and human resources) were examined, and then five hypotheses identified, which were then analyzed by an empirical study of their validity. The results of the theoretical part are five proposals for the innovative design of the five areas of decision. Complementary occupied founding team for the leadership, bootstrapping for the financing, BSC for controlling, Alpha-communicators to the marketing and finally an employee share ownership for the human resources. Ten founders of the following technology fields: biotechnology, nanotechnology, navigation technology, satellite communications, Network-software-technology, medical technology, internet, technology and funding-Software-development were asked to participate on a questionnaire and then on an expert interview to the above design proposals. The study results have shown that there is a significant correlation between success on one side and the organization of a growth company on the other side. They have also shown that the proposed method and instruments for shaping the decision-making areas because of their particular suitability contributions to the success of the Establishment and ensure the survival of the company.
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Jenefeldt, Andreas, and Jakobsson Erik Foogel. "Scalability in Startups : A Case Study of How Technological Startup Companies Can Enhance Scalability." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-168150.
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Startups and new businesses are important for the development of technology, the economy, and the society as a whole. To be able to contribute towards this cause, startups need to be able to survive and grow. It is therefore important for startups to understand how they can scale up their business. This led to the purpose of this study: to determine success factors for technological startup companies to increase their scalability. Five areas were identified to have an impact on the scalability of a business, namely; partnerships, cloud computing, modularity, process automation and business model scalability. Within these areas, several subareas were found, which were certain areas of interest within the theory. Together, these subareas helped answer how companies can work with scalability in each area. These areas, and their subareas, went into an analytical model that formed the structure of the empirical and analytical parts of the study. The study is a multicase study, consisting of 15 B2B companies, of varying size and maturity, whom all offered software as a part of their solutions. The study concludes that there are six important factors for succeeding with scalability. An important factor to succeed with scalability is to adopt partnerships, since this will allow for outsourcing, and give access to resources, markets and customers. It is also concluded that cloud computing is a very scalable delivery method, but that it requires certain success factors, such as working with partners, having a customer focus, having the right knowledge internally, and having a standardized product. Further, modularity can enable companies to meet differing customer needs since it increases flexibility, can expand the offer, and make sales easier. The study concludes that process automation increases the efficiency in the company, and can be done through automating a number of processes. Focusing both internally and externally is another important factor for success, by allowing companies to develop a scalable product that is demanded by customers. Lastly, a scalable business model is found to be the final objective, and that it is important to work with the other areas to get there, something that includes trial and error to find what works best for each individual company. The six important factors formed the basis for the recommendations. The study recommend that startups should utilize partnerships and process automation. Startups should also be aware of, and work with, the success factors of cloud computing, use modularity when selling to markets with different customer needs, automate other processes before automating sales, keep customer focus when developing the product, and work actively to become more scalable.
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Gadibadi, Cristina. "Identifying Dimensions of Employer Attractiveness in Startups : The Case of Swedish Tech Startups." Thesis, KTH, Industriell Management, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-276977.
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Human capital is recognized as the foundation of a firm's competitive advantage (Messenböck et al., 2015; Berthon et al., 2005). However, startups are put in a competitive disadvantage in comparison to established companies, as they have limited resources, legitimacy issues and operate under higher levels ofuncertainty (Aldrich and Auster, 1986; Moser et al.,2015). Since startups are important from a labor dynamic perspective for long-term employment growth (Haltiwanger et al., 2008) it is vital to understand what makes them attractive as employers, as such knowledge would help them develop strong and competitive Employer Brands. Through a combination of exploratory and descriptive research, this study aims to answer the research question: "What are the dimensions of employer attractiveness in startups and their perceived levels of importance among startup employees?". Based on the literature review, a framework model has been conceptualized, containing 29 employer attractiveness attributes. Through an Exploratory Factor Analysis (EF A), the model has been tested on a sample of 169 employees in Swedish startups, who ranked each attribute on a 7-point Likert scale. The results of the study suggest that some of the most important employer attractiveness attributes are "interesting and challenging work", "the company both values and makes use of your creativity" and "a high level of flexibility". And the least attractive ones were the "opportunity to teach others what you have leamed" and the "opportunity to apply what was leamed at a tertiary institution". The EF A revealed that the model has seven underlying dimension of attractiveness. Five were discovered in previous studies as well: Social, Interest, Economic, Application, and Development. And the presence of startup specific attractiveness attributes lead to the creation of two new dimensions of attractiveness: Entrepreneurial and Challenge.Mänskliga resurser är erkända som en grundförutsättning för en organisations konkurrenskraft (Messenböck et al., 2015; Berthon et al., 2005). Startups hamnar dock i en konkurrensnackdel jämfört med etablerade företag då de har begränsade resurser, legitimitetsfrågor och arbetar under högre nivåer av osäkerhet (Aldrich and Auster, 1986; Moser et al.,2015). Eftersom startups är viktiga ur ett arbetskraftsdynamiskt perspektiv för långsiktigt positiv utveckling av sysselsättningsgrad (Haltiwanger et al., 2008) är det nödvändigt att förstå vad som gör dem attraktiva som arbetsgivare, eftersom sådan kunskap hjälper dem att utveckla starka och konkurrenskraftiga varumärken. Genom en kombination av utforskande och beskrivande forskning avser denna studie att besvara frågan: "Vilka är dimensionerna av arbetsgivares attraktions kraft i startups och dessas upplevda nivå av betydelse bland anställda i startups?" Baserat på genomgången av litteratur, har en rammodell har tagits fram, innehållande 29 attribut för arbetsgivares attraktionskraft. Modellen har testats genom en Exploratory Factor Analysis (EF A) på ett urval av 169 anställda i svenska startups, vilka rankade varje attribut på en 7-punkts Likert-skala. Resultaten av studien tyder på att några av de viktigaste attributen för arbetsgivares attraktionskraft är "intressant och utmanande arbete", "företaget både värdesätter och använder sig av din kreativitet" och "en hög nivå av flexibilitet". Och de minst attraktiva är "möjligheten att undervisa andra i andra vad du har lärt dig" och "möjligheten att tillämpa det man lärt sig vid universitet/högskola". EFA avslöjade att modellen har sju underliggande dimensioner av attraktionskraft. Fem upptäcktes även i tidigare studier: Sociala, Intresse, Ekonomiska, Tillämpning, och Utveckling. Förekomsten av attribut specifika för startups attraktionskraft leder till skapandet av två nya dimensioner av attraktionskraft: Entreprenörskap och Utmaning.
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Felices, Ochoa Thania, and Arellano Elsie Verónica Muñoz. "Elementos clave de crecimiento de startups de agrobiotecnología: casos de estudio de startups participantes en StartUp Perú y Reto Bio en el Perú entre el 2015-2018." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2020. http://hdl.handle.net/20.500.12404/16844.
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El presente estudio plantea la necesidad de conocer cuáles son los elementos clave de
crecimiento para las startups de agrobiotecnología en el Perú, tomando como base un modelo
multidimensional y estudios previos que dan soporte a la selección de determinados elementos
para el sector y tecnología aplicada.
La aproximación de la investigación a este fenómeno organizacional se realiza mediante
el estudio de caso de tres startups peruanas que pertenecer al sector agrícola o agroindustrial, las
cuales han sido ganadoras de los concursos Startup Perú o Reto Bio; además que, actualmente, se
encuentran activas en el mercado y en la etapa de crecimiento. De estas, se analiza su situación
organizacional actual, el contexto en el cual se desenvuelven y su perspectiva de determinados
elementos que han estado presente en su proceso de crecimiento. Posterior a ello, se realiza una
evaluación de la relación de estos elementos, y los principales roles que cada uno de ellos han
cumplido en este proceso.
Como resultado de este estudio, se identifica en qué etapa del modelo de crecimiento de
Hernández y González (2016) se encuentran las startups analizadas, así como los elementos clave
en su crecimiento, los cuales son elementos encontrados en la teoría y en el trabajo de campo.
Asimismo, a manera de sistematizar la información recolectada, se utiliza la herramienta
ATLAS.ti. Finalmente, como resultado del análisis se presentan las conclusiones,
recomendaciones y limitaciones del estudio.Tesis
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Chew, Selene Se Lui. "Designers as Entrepreneurs: An Investigation on Why Startups Need Design and Design Need Startups." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1417611292.
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Stock, Ingmar. "Getting engaged with Incubators : The Case of Startplatz." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298156.
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In modern, fast moving business environments it is crucial for established corporations to find new sources of innovativeness in order to secure their competitiveness and long-term survival. Startups could be such a new source of innovativeness. Unfortunately, it is difficult for startups and corporations to cooperate. Mostly, this is because of the companies’ organization and the different way they operate. To overcome this gap, corporations started to get engaged with business incubators. Even though this phenomenon can be observed in practice already, little research has been done to better understand the forms this collaboration could have or the motives leading to such a cooperation. By studying an incubator that is engaged with established companies in many different ways, various forms of relationships could be identified. Moreover, based on the descriptions of those types of collaboration and in depth interviews, the motives leading corporations and incubators to get involved in various ways could be identified. The empirical contribution of this thesis is to better understand how established corporations can get engaged with entrepreneurial activity and startups in particular.
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Chu, Angela (Angela J. ). "Prototyping practices in electromechanical startups." Thesis, Massachusetts Institute of Technology, 2014. http://hdl.handle.net/1721.1/92604.
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Thesis: S.B., Massachusetts Institute of Technology, Department of Mechanical Engineering, 2014.This electronic version was submitted by the student author. The certified thesis is available in the Institute Archives and Special Collections.
Cataloged from student-submitted PDF version of thesis.
Includes bibliographical references (page 24).
Electromechanical startups contend with signicant uncertainty, especially in early stages of development. Prototyping is a critical component through the product development process, and when employed eciently, can act as a method for mitigating risk associated with product viability for founders and funders. While extensive research has been conducted on prototyping practices in industry, there has been little investigation into prototyping for electromechanical startups. This research aims to understand current prototyping practices in these environments by answering the following questions. What kinds of prototypes do startups develop? What functions do these prototypes serve? What are the relevant traits that make these prototypes conducive to these functions? To develop a formal questionnaire, preliminary interviews with two startups were conducted. A case study was also conducted of prototyping practices in 2.009 Product Engineering Processes, an undergraduate course at MIT. Following this, secondary interviews were held with members of three additional startups. From a sample of 52 identied prototypes, relationships were found between the material categorizations of prototypes and three key functional roles: test, clarify, and communicate. To further understand the prototyping choices of startups, material categorizations were evaluated with respect to eight core prototype characteristics. Results show that prototypes favored for testing were physically interactive, such as 3D sketches or digitally fabricated models. Inexpensive and easy-to-alter representations (2D sketches, 3D sketches, and CAD) were created to clarify concepts. Visually appealing models (CAD, 2D sketches) were used heavily for both internal and external communication.
by Angela Chu.
S.B.
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Abraham, Ben Mathew, and Rohit Kumar. "Trust Among Partners in Startups." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-32046.
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Lopes, Rui André Oliveira. "Lauchrail : crowdfeedback platform for startups." Master's thesis, Instituto Superior de Economia e Gestão, 2014. http://hdl.handle.net/10400.5/10373.
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Mestrado em Contabilidade, Fiscalidade e Finanças EmpresariaisAcredito que só com uma atitude proactiva, que procura e explora a inovação, se pode criar desenvolvimento económico e sustentável e reerguer Portugal neste tempo de crise que actualmente vivenciamos. Os países necessitam de empresas que criem valor, de organizações sólidas e dinâmicas, de produtividade efectiva, de criadores e empreendedores. As implementações de novas políticas de incentivo à criação de startups devem também ser acompanhadas à posteriori, de medidas específicas correctivas, com o objectivo de se manter a sustentabilidade das empresas. Uma das questões com mais enfoque neste sector é a taxa de sobrevivência das startups após os 3 anos da sua existência. Estudos apontam no sentido de que seria desejável um aumento dessa taxa para cima dos 50% e um incremento da participação de adultos na criação de empresas, dos 4,5% actuais para os 9%, já atingidos em 2009. A concretização destes parâmetros percentuais, que está correlacionada com uma melhoria das aptidões técnicas e do aumento na transmissão do conhecimento dos próprios empreendedores, permitirá uma forte alavancagem na criação de negócios bem-sucedidos. O LaunchRail nasce para resolver este problema. Projecto desenvolvido em equipa, visa essencialmente facilitar a comunicação entre empreendedores e mentores. Pretendemos promover de uma maneira inovadora a permuta de conhecimentos com custos reduzidos. Em síntese, o LaunchRail ajuda startups a desenvolverem negócios e a gerar valor acrescentado para mentores e investidores de risco. Mas, acima de tudo, o LaunchRail é altamente rentável, como irei demonstrar neste trabalho.
I believe that only a proactive approach that seeks to explore innovative paths can take Portugal out of this crisis and create sustainable economic development. Countries need enterprises in order to create value and overcome crisis. So, the creation of an organization is defined as entrepreneurship, which becomes one of the strongest country policies measures to country development. We need to raise the survival startups rate after three years, to above 50% and refresh the entrepreneurship spirit, by raising the early-stage rate up to 9%, as it was in 2009, in order to improve the creation of successful businesses. The best way to do it is to provide entrepreneurs with business skills and know-how transmission. LaunchRail emerges to solve this problem. Born out of team work, the project aims to facilitate and promote communication between entrepreneurs and mentors. Our goal is that the platform encourages an innovative exchange of knowledge at a low cost. Summing up, LaunchRail helps startups developing their business and creating value to mentors and venture capitalists. But most of all, we stress that we estimate to pursue that in a highly profitable way, as it will be shown in this report.
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Manzato, Ilaria <1991>. "The geography of design startups." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/7160.
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In recent years, startups have started to attract the attention of different actors in the socio-economic and political contexts, thanks to the potential advantages that these new ventures can offer. The attention of the majority of these actors is principally focused on high-tech startups, because they are the most known especially in the collective consciousness. However, recently, thanks to an improved attention of scholars on manufacturing and handcrafted works, other types of startups have started to obtain increasing importance: manufacturing and design startups. In particular this dissertation will be focused on design startups, because they may represent an element of growth and innovation in the design sector. Moreover, the main aim of the dissertation is to determine how the development of design startups is influenced by the presence of endowments, typical of a place. This purpose will be combined with the analysis of four design startups, two Italians and two Americans, in order to understand how the same “type” of startups can be developed in different places, as Italian industrial districts and New York City. Moreover, I will try to find what are the specific locational factors, which help in the establishment of design startups in these two diverse places, trying to understand if these factors could represent the starting point to face a future growth and national and international competition.
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ATTAR, ANDRÉ. "Cloud Service Selection for Startups : Identifying how Swedish startups prioritize when selecting their Cloud services." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-191150.
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A startup’s ability to make correct decisions regarding their Cloud choices is essential if they intend to stay competitively relevant in their business. Choosing the Cloud solutions that allow for an optimal level of production can give startups that operate in most industries a competitive advantage. However, new startups have a plethora of factors to consider when choosing a Cloud provider, which is the basis of the thesis. The purpose of the study is to explore and gain insight regarding how new startups can make suitable decisions when selecting different Cloud services. The study’s main data collection method is a set of interviews that were conducted with CTOs from some of Sweden’s most promising startup companies. The study thoroughly discusses the three largest Cloud providers (Amazon Web Services, Azure, and Google Cloud Platform), and attempts to reveal how these Cloud services are positioned in the eyes of the customers that use them on a daily basis. A main finding of the study was that the most important factors to consider when selecting a Cloud provider is its compatibility with your company’s IT-environment, the quality and quantity of its services, how well managed it is, if it offers data protection compliances, and ultimately, the prices of the services it offers. Furthermore, information derived from the interviews imply that new startups ought to make their IT-solution as simple as possible in order to reduce the chances of running into integration problems with different Cloud solutions. The author intends for the study to be a guideline for new startups to better understand what factors they ought to prioritize when selecting Cloud providers.En startups förmåga att ta de rätta besluten när det kommer till deras val av molntjänster är otroligt viktigt. Genom att välja de rätta molnlösningar så kan man se till att företaget får en bra möjlighet att växa, och att rätt molnlösningar kan det kan ge de flesta startups digitala verktyg som kan ge konkurransfördel. Det finns däremot mycket att tänka på när man väljer en molntjänst, och det är vad studien bygger på. Syftet med detta projekt var att utforska och bättre förstå hur nya startups kan ta de rätta besluten när det kommer till deras val av molntjänster. Studiens huvudsakliga datainsamlingsmetod var tolv intervjuer som utfördes tillsammans med CTOs från några av Sveriges mest framgångsrika startupföretag. Studien utför en noggrann diskussion och jämförelse på de tre största molntjänsterna i världen (Amazon Web Services, Azure, och Google Cloud Platform), och försöker att visa hur dessa molntjänster är positionerade enligt de kunder som använder sig av molntjänsterna vardaligen. Studien visar att de viktigaste faktorerna som man bör tänka på när man väljer molntjänst är: hur pass kompatibel den är med företagets IT-miljö, kvaliteten och mängden tjänster som leverantören erbjuder, hur pass managerade leverantörens tjänster är, om leverantören överensstämmer med regler för uppgiftsskydd, och kostnaden för molnleverantörens tjänster. Ytterligare så fann man indikationer från intervjuerna att nya startups bör försöka sikta på molnlösningar som är så simpla som möjligt och helst att dessa lösningar är integrerade lösningar som molnleverantören själv erbjuder, och detta på grund av att det kan vara svårt att integrera molnlösningar från olika företag. Författarens avsikt för denna rapport är att den ska vara en riktlinje för nya startups så att de kan förstå vad de bör tänka på när de väljer sina molntjänster.
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Neves, Pedro José Gonçalves das. "Gestão da propriedade intelectual nas startups : principais impulsionadores e inibidores ao patenteamento para startups portuguesas." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/11173.
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Mestrado em Economia e Gestão de Ciência, Tecnologia e InovaçãoEste estudo procura saber se os fatores identificados noutros países como elementos influênciadores da gestão de PI em startups, também podem ser considerados para a realidade económica do nosso país. Os resultados deste estudo, embora não totalmente validados, indicam que esses elementos influenciadores podem ser aplicados para startups portuguesas.
This thesis is looking to know if the key factors that influence IP management done by startups in other nations can also be applied to the economical reality that our countrie's companies are faced it. The conclusion, although not entirely validated, shows that they can.
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Nevečeřalová, Michaela. "Porovnání prostředí pro založení startupů v ČR a ve Španělsku." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-196549.
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This Master thesis deals with the Comparison of environment for foundation of startups in the Czech Republic and Spain. The scope is to discover which of these two countries has more suitable business environment for the establishment of a startup. The first chapter defines startup and illustrates its importance and development. Second part is dedicated to foundation of a startup regarding legal differences and funding aspects. The last section confronts business environment and support for the foundation of a startup in both countries.
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Lewis, Amelia. "Kansas City Startup Village: a case study." Kansas State University, 2016. http://hdl.handle.net/2097/32601.
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Master of Regional and Community PlanningDepartment of Landscape Architecture/Regional and Community Planning
John Keller
Innovative communities create cities rich in culture and opportunities to attract like minded residents and business owners to advance their city and their community. This study looks at the entrepreneurial startup community, Kansas City Startup Village (KCSV) and seeks to understand how social networks benefit entrepreneurs and how KCSV helps establish these networks. Through a review of similar startup communities and literature surrounding the topic, essential components within startup communities and characteristics of entrepreneurs were identified. To better understand the role of these elements within KCSV, ten entrepreneurs and members of support organizations of KCSV were interviewed regarding the social networks of the Village. The interviewing process utilized a grounded theory approach, with a text coding and analysis of the transcribed interviews to identify the role of entrepreneurs and social networks within KCSV. Findings were consistent with many of the topics discussed in the literature review and within the Comparative Communities section. Kansas City shares many common elements of the startup communities of Saint Louis, Missouri, and Boulder, Colorado; most notably the networking and social capital-building practices that keep entrepreneurs connected. The entrepreneurs possess traits that gave them an entrepreneurial advantage including formal education, past business experience, risk taking, and broad, forward thinking goals. Strong and weak ties were used in different scenarios and at different stages within their company’s lifecycle to assist with opportunity identification, resource acquisition and gaining legitimacy. KCSV was most influential in establishing the peer networks of entrepreneurs, which assist primarily with opportunity identification and resource acquisition.
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Korger, Christina. "Organisierte Software-Startups mit kollaborativen Canvases." Thesis, Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-160539.
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Canvases gelten als leichtgewichtiges Werkzeug für die Darstellung komplizierter Sachverhalte. Die Arbeit „Organisierte Software-Startups mit kollaborativen Canvases" beschäftigt sich mit der Konzeption eines Canvas-Frameworks für die Unterstützung von Softwareprojekten. Ein Überblick über die Eigenschaften des Werkzeugs sowie existierende Canvases aus den Bereichen der Geschäftsmodellierung und der Softwareprojektsteuerung bilden die Einführung in das Thema. Im Anschluss werden zwei weitere Canvases für Projektplanung und Kundengespräche eingeführt, deren Eignung im Rahmen einer universitär durchgeführten Studie evaluiert wird. Aus den Feldern der insgesamt drei Canvases für den Kontext der Softwareentwicklung werden in einer Variabilitätsanalyse Kriterien herausgearbeitet, die die Anpassung des Werkzeugs für den individuellen Projektkontext ermöglichen. Den Abschluss bildet die Diskussion möglicher Ansätze zur Vollständigkeitsbewertung ausgefüllter Canvases.
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Lien, Jane. "CreativeConnect: Bridging UX Designers & Startups." Research Showcase @ CMU, 2016. http://repository.cmu.edu/theses/107.
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Startups are an important entity to bring new ideas into the world. However, nine out of ten early stage startups fail. There are many factors contributing to the fate of a startup. Incorporating user experience (UX) design into an early stage startup can increase its chances of success. UX designers have the capability to generate and evaluate ideas, as well as conduct user research, visualize concepts for communication, and create prototypes for user testing. Despite the valuable skills a UX designer might bring to a startup, many startups lack in-depth knowledge about design and access to the design community. A shallow understanding of design leads many startups to only add a designer’s input at the end for visual design. The proposed solution, CreativeConnect, is a platform connecting early stage startups with UX designers. CreativeConnect builds a community of UX designers and provides entrepreneurs and aspiring designers access to that community. Through tools and services provided by the platform, those outside of the design community can gain a deeper understanding of design. By utilizing design beyond visual design, startups can connect with their users on another level and increase their chances of success.
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Almeida, Ana Margarida Martins de. "When do startups hire a CEO?" Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/13235.
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Mestrado em FinançasEste estudo avalia os fatores que levam um fundador a contratar um Director Geral (Gestor Profissional) para a sua empresa. A literatura anterior tem vindo a estudar os Directores Gerais e as startups separadamente, sendo o tema de estudo ignorado. Pretendemos contribuir para a literatura ao pesquisar em que momento as startups decidem contratar um Gestor Profissional e as transformações que daí ocorrerão. A revisão da literatura refere: se as startups contratam ou não um Gestor Profissional, quais os determinantes para o contratar e, por fim, quais as características de um Gestor Profissional. Para esclarecer esta investigação, utilizamos dados recolhidos através de uma entrevista semi-estruturada e complementa-mo-la com fontes secundárias. A nossa amostra inclui startups incubadas na região de Lisboa, que contrataram um Gestor Profissional ou que permaneceram com os fundadores iniciais no papel de CEO (Gestor Fundador). A nossa principal conclusão indica que o Gestor Fundador tem habilidades de liderança incomparáveis e ao ser crucial na vida de uma startup, a longo prazo, as empresas geralmente permanecem com estes no papel de Director Geral.
This study evaluates the factors that drive a founder to hire a Chief Executive Officer (Professional CEO) for its start-up. Previous literature have studied CEOs and start-ups, separately, being the study topic itself ignored. We aim to contribute to the literature by researching in which moment the startups decide to hire a Professional CEO and the transformations that from there will occur. The literature review refers to: startups hire or not a Professional-CEO, which are the determinants to hire him/her and finally, which are the characteristics of a Professional-CEO. To enlighten this investigation, we use data collected through a semi-structured interview and complement it with secondary sources. Our sample includes startups incubated in the region of Lisbon, which hired a Professional CEO or remained with the initial founders in the role of CEO (Founder-CEO). Our major findings indicate that as Founder-CEO have unmatched leadership skills and are crucial in the life of a startup, in the long-term, the ventures usually remain with them in the role of Chief Executive Officers.
info:eu-repo/semantics/publishedVersion
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Silva, Anna Camila Lima e. "Determinantes do desempenho das startups brasileiras." PROGRAMA DE P?S-GRADUA??O EM ENGENHARIA DE PRODU??O, 2017. https://repositorio.ufrn.br/jspui/handle/123456789/23693.
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Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES)
A presente pesquisa tem como objetivo geral identificar a rela??o entre as vari?veis que favorecem o desempenho organizacional das startups brasileiras. Isso se torna vi?vel devido ? din?mica no ambiente externo, o surgimento de novas tecnologias ou transforma??es nas prefer?ncias dos consumidores, que exigem das organiza??es agilidade interna para antever esses cen?rios e responder a eles em velocidade compat?vel. Para atingir o objetivo proposto, a pesquisa foi desenvolvida com as startups associadas ? Associa??o Brasileira de Startups (ABStartup). A coleta de dados foi realizada por meio do instrumento survey, composto por 17 quest?es, de maneira auto administr?vel e online, com a participa??o de 166 startups, de diversas regi?es do Brasil. Evidenciou-se que as startups brasileiras est?o, em sua grande maioria, localizadas em S?o Paulo, atuando em Pesquisa e Desenvolvimento e iniciaram suas atividades em 2015. Os resultados dos indicadores apresentaram que as startups possuem alto n?vel de orienta??o para o mercado, de inovar em produtos e de desempenho organizacional. Observou-se que os empres?rios, majoritariamente, concordam moderadamente com as proposi??es, e aumentaram menos de 10% em rela??o ao desempenho organizacional. Quanto ? an?lise com a Modelagem de Equa??es Estruturais, identificou-se que a orienta??o para o mercado, apesar de importante para as startups, n?o influencia no desempenho organizacional. Por outro lado, essa orienta??o tem relev?ncia para a capacidade inovativa de produto. E o desempenho organizacional ? influenciado pela capacidade inovativa de produto. Diante disso, o estudo contribuiu no sentido de validar um modelo com as startups brasileiras, o que auxiliar? as empresas j? existentes e as futuras, para a redu??o da mortalidade precoce dessas startups.
The present research seeks, as it main objective, to identify the relationship between the variables that favor the organizational performance of Brazilian startups. This becomes critical given the dynamics in the external environment of organizations, the emergence of new technologies and the transformations in consumer preferences, which all combined, requires the organizations to have internal agility to foresee these scenarios and respond to them at compatible speed. To achieve the proposed goal, the research was developed with startups associated with the Brazilian Association of Startups (ABStartup). The data collection was done through a survey, composed of 17 questions, in a self-managing and online way, with the participation of 166 startups from different regions of Brazil. It was evidenced that the Brazilian startups are, in the great majority, located in S?o Paulo, acting in Research and Development and began their activities in 2015. The results of the indicators showed that startups have a high level of market orientation, product innovation and organizational performance. The majority of entrepreneurs surveyed agreed moderately with the propositions, and increased their organizational performance by less than 10%. Regarding the analysis with the MEE, it was identified that the orientation to the market, although important for the startups, does not influence the organizational performance, but does have some effect in the product innovation capability. On the other hand, this orientation has relevance to the innovative capability of the product. And such a capability ultimately influences organizational performance. Therefore, the study contributed to the validation of a model with Brazilian startups, which will help existing and future companies to reduce the early mortality of these enterprises.
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Björnberg, Andreas, and Fredrik Lindström. "Intellectual capital and innovation in startups." Thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-34478.
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The purpose of this study was to outline how startups shape their intellectual capital to create incremental innovation. This has manifested itself as a black-box for practitioners and it has previously been unknown if startups and established firms differentiate themselves during such a process. A comparison was also made between startups in liberal market economies and the European coordinated market economies. A pilot study was conducted initially using an in-depth interview followed by a literature review, an examination of the intellectual capital construct as used in modern research and an online survey, which was sent to 2000 startups. We contributed through our findings with implications that startups construct their intellectual capital differently than established firms to generate innovation. The startups show a significant relationship between the human capital and incremental innovation as opposed to established firms that often put an emphasis on all the three dimensions of intellectual capital. We also found that there is no significant difference between liberal market economies and European coordinated market economies output of incremental innovation. However, they do differ in terms of the importance of relational capital in the creation of incremental innovation. The relational capital is more important in liberal market economies but does not affect the output of incremental innovation. We expect it has subsequent effects on the outcome of the incremental innovation since higher levels of relational capital could be manifested as a competitive advantage.
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Burak, A. "Startups in entrepreneurial activity: launching issues." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10938.
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Danilova, L. V. "The best IT-startups in Ukraine." Thesis, Sumy State University, 2016. http://essuir.sumdu.edu.ua/handle/123456789/45972.
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What does the word ―startup‖ mean? Startup is the development of a new business-idea or beginning of the new business stream. There are many startups in the IT-area that are evolving like mad. For example, companies like GOOGLE or FACEBOOK, that have been only search systems of separates universities, but they managed to become popular and helpful internet sites for everyone.
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Faried, Aamir. "Social media marketing strategies forweb startups." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190837.
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A successful startup requires not only great product but also requires effective marketing strategy. After explosion of internet, online marketing has changed the way brands and businesses approach market using technology and digital marketing. The penetration of social media platforms in large audience gave birth to new marketing channel called social media marketing. Social media marketing can be very effective for startups with right planning and good execution. While talking about social media strategy, different people talked about different things and available social media marketing strategies are scattered in terms of context and content and it is difficult for startups to find out the one that can help them with their newly started venture, especially in their early stage. So the purpose of this thesis to go through all available social media strategies in literature and device a common framework that can help and guide startups to adopt social media marketing.
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Viinikka, Claudia, and Pamela Svanberg. "FinTech-startups i Stockholm : En kvalitativ studie om hur FinTech-startups arbetar för att skala upp verksamheten." Thesis, Södertörns högskola, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35482.
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Dagens samhälle är digitaliserat och vi lever i ett paradigmskifte. Det sker en stor förändring inom finansmarknaden. Innovativa FinTech-startups tar över då traditionella finansinstitut inte klarar av att tillgodose kundernas ökade behov. Dessa FinTech-startups är viktiga och driver innovationen framåt i samhället och uppfyller kundernas allt högre krav. Dock har dessa företag svårigheter i att skala upp sin verksamhet vilket gör att de får svårigheter att överleva. Utmaningar de möter är främst inom finansiering och reglering. Syftet med studien är att undersöka hur FinTech-startups arbetar för att skala upp sin verksamhet samt hur de påverkas av och hanterar utmaningar i form av finansiering och reglering. Teorier som används är: FinTechs ekosystem, startups livscykel och teknologisk innovation. Studien är en kvalitativ undersökning med ett abduktivt angreppssätt och datainsamlingen har gjorts genom semistrukturerade intervjuer med personer från sex stycken Stockholmsbaserade FinTech-startups. Studiens resultatet visar att FinTech-startups möjligheter för att skala upp verksamheten till störst del är beroende av den finansiering som de får in. Dock upplever företagen svårigheter i att hitta investerare och hamnar i en ond cirkel. Tillstånd som krävs har en stor påverkan på företagens möjlighet att skala upp.Digitizaliation charactarizes todays society and a new paragdim is a fact. There are considerable changes within the financial market where innovative FinTech-startups more and more take over the industry. This, due to that the traditional institutions cannot meet the costumers demands. The FinTech-startups are essential for the society and drives the innovation forward in order to fulfill the costumers requirements. However, these start-ups face difficulties with scaling-up which makes it hard for them to survive on the market. Financial funds and regulations are the main challanges they need to overcome. The purpose with this thesis is to examine how FinTech-startups work in order to scale-up their business and how they face challenges as financing and regulation. Theories used in this thesis are: FinTechs ecosystem, Startups life cycle and Technological innovation. A qualitative method is used with semistructured interviews with people from six different FinTech-startups based in Stockholm. The result of the studie shows that the FinTech-startups possibility to scale up mostly depends on financial funds. The companies experience challenges in finding investors and are placed in a vicious circle. In addition, conditions required have a major impact on the abilities to scale-up their business.
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Pinto, Felipe de Matos Sardinha. "A construção de um modelo de acompanhamento da evolução de startups digitais em contexto de aceleração: o caso Start-Up Brasil." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/12/12142/tde-21022018-110337/.
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Esta pesquisa tem como objetivo apresentar um modelo metodológico para o acompanhamento da evolução de startups digitais em contexto de aceleração, a partir do estudo de caso do programa governamental de fomento a startups denominado Start-Up Brasil, construído no período compreendido entre 2013 e 2014. Para tanto, descreve o modelo e seu processo de desenvolvimento, bem como os principais elementos presentes na literatura que o embasaram, tais como as abordagens customer development (BLANK, 2003) e lean startup (RIES, 2011), dentre outras. A pesquisa contextualiza os principais conceitos relacionados à temática abordada, tais como startup, aceleradora, ecossistema de empreendedorismo e habitats de inovação. Sendo assim, através de um levantamento teórico e do acompanhamento direto do autor no processo de desenvolvimento e implementação deste modelo, enquanto diretor de operações do programa no período estudado, o trabalho baseia-se em metodologia que combina relato técnico, pesquisa descritiva e revisão bibliográfica a partir de relato técnico para então apresentar o modelo. Considerando a importância das startups para o desenvolvimento de inovações com alto potencial de crescimento, especialmente aquelas ligadas ao setor de tecnologia de informação e comunicação (TIC), espera-se que esta pesquisa possa contribuir para o desenvolvimento do setor, uma vez que metodologias de acompanhamento bem implementadas podem levar a uma melhor qualidade na seleção e aceleração de startups, e por consequência, seu desenvolvimento e o incremento dos ecossistemas em que estão inseridas.This research aims to present a methodological model to monitor the evolution of digital startups in acceleration context, based on the case study of the Brazilian public program Start-Up Brasil, that supports digital startups, specifically in the period between years 2013 and 2014. Thus, it describes the model developed by the program and its development process, as well as the main elements present in the literature that have supported it, such as the customer development (BLANK, 2003) and lean startup (RIES, 2011) approaches, among others. The research also contextualized the main concepts related to the thematic, such as startup, accelerator, entrepreneurship ecosystem and innovation habitats. By utilizing both theoretical references and the professional report of the author, who held the position of Operations Director of the program during that period, this work is based on a combination of technical report, descriptive research and bibliographic review methods to then introduce the model. Considering the importance of startups to the development of high impact innovations, especially those related with the Information Technology and Communications (ITC) sector, it is expected that this work can contribute to the development of this area, once that monitoring methods, when well applied, can lead to a better quality of the selection and acceleration of startups, and as a consequence, to the development of the ecosystems in which they are present.
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Kempff, Marcus. "Improving Branding Efforts Among Startups by Understanding Brand Identity and Brand Image : A Multi-Case Study on Startups." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69178.
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Two different subjects that have been well researched over the last couple of decades are branding and startups. The intersection of these two subjects has however not been covered nearly as much. Some researchers go as far as claiming it to be an oxymoron. Built on this has this thesis been conducted in order to narrow this gap in research and shed light on the importance of branding efforts among startups. The objective of this study has been: To provide a deeper understanding of brand identity and brand image among startups To fulfill this objective, two sub-objectives were established: To examine if there exists a gap between brand identity and brand image among startups To identify which key factors that influence brand identity and brand image among startups The study has been of an explorative and descriptive character with a deductive approach. For research strategy was embedded multi-cases chosen. Data collection has been collected by conducting semi-structured, qualitative interviews. This data has later been analyzed with the analyzation methods within-analysis and cross-case analysis. The finding of the study is that there exists a mismatch between the view of the management and the view of the customers. It can therefore be concluded that there is a gap between the brand identity and the brand image among the three startups investigated in this study. Communication and relationship have furthermore been found to be key aspects that affect the magnitude of the gap. The practical implication to be taken from this study is the importance of branding in the early stages of a company. It can furthermore be important for practitioners, mainly managements of startups to be aware of the key aspects communication and relationship, and to work with branding even in the early years of a company. The theoretical contribution has been to investigate in an area where limited research has been made but more is needed. The need of research for entrepreneurs to rely on are desired.
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GEBRU, ELIAS KETEMA, and ABU LABIB MOHAMMED ASHFAQUL AWAL. "The Impact of Venture Capital on Deep-Tech Startup’s Growth : An Empirical analysis on Startups leaving University Incubators." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299981.
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Venture capital is associated with some of the most rapidly growing and influential technological companies. The strengths of the venture capital model have been effectively articulated by academics and policymakers. At the same time, venture capital financing became increasingly influential in the deep technology startup ecosystem, and there was a need to investigate the industry's growth impact of financing. Hence, this thesis focuses on the research area that is initiated by Industrifonden, an early-stage venture capital fund in Sweden. This study has chosen to investigate and answer the growth impact analysis in two key areas: timing (is timing of financing an independent factor for the growth of deep tech startups?) and sector based financing (Is Venture capital financing sector based?). The data comes from a cohort of startups (143 startups from 2010 to 2019) that are representative of deep-tech and non-deep-tech firms in Sweden, according to the Retriever Business Database in association with KTH Library. As the performance can be explained through the growth of the firms, the result shows that timing of funding has a statistically significant impact on the growth of the firm. The findings indicate a higher positive correlation between timing and startups’ growth, but sector based financing is statistically insignificant for deep tech startup growth.Riskkapital är förknippat med några av de snabbast växande och inflytelserika tekniska företagen. Styrkorna i riskkapitalmodellen har effektivt formulerats av akademiker och beslutsfattare. Samtidigt blev riskkapitalfinansiering alltmer inflytelserik i det djupa teknikstart, och det fanns ett behov av att undersöka branschens tillväxtspåverkan av finansiering. Därför fokuserar denna avhandling på det forskningsområde som initierats av Industrifonden, en svensk riskkapitalfond. Denna studie har valt att undersöka och svara på analysen av tillväxtspåverkan inom två nyckelområden: timing (är tidpunkten för finansiering en oberoende faktor för tillväxten av djupa teknikstart?) Och branschfinansiering (är riskkapitalfinansiering branschbaserad?). Uppgifterna kommer från en grupp nystartade företag (143 startups från 2010 till 2019) som är representativa för djup teknologiska och icke-djup tekniska företag i Sverige, enligt affärsdatabasen Retriever i samarbete med KTH biblioteket. Eftersom resultatet kan förklaras genom företagens tillväxt visar resultatet att tidpunkten för finansiering har en statistiskt signifikant inverkan på företagets tillväxt. Resultaten indikerar en högre positiv korrelation mellan timing och startups tillväxt, men branschfinansiering är statistiskt obetydlig för djup teknisk tillväxt.
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Gebru, Elias Ketema, and Abu Labib Mohammed Ashfaqul Awal. "The Impact of Venture Capital on Deep-Tech Startup’s Growth : An Empirical analysis on Startups leaving University Incubators." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300181.
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Venture capital is associated with some of the most rapidly growing and influential technological companies. The strengths of the venture capital model have been effectively articulated by academics and policymakers. At the same time, venture capital financing became increasingly influential in the deep technology startup ecosystem, and there was a need to investigate the industry's growth impact of financing. Hence, this thesis focuses on the research area that is initiated by Industrifonden, an early-stage venture capital fund in Sweden. This study has chosen to investigate and answer the growth impact analysis in two key areas: timing (is timing of financing an independent factor for the growth of deep tech startups?) and sector based financing (Is Venture capital financing sector based?). The data comes from a cohort of startups (143 startups from 2010 to 2019) that are representative of deep-tech and non-deep-tech firms in Sweden, according to the Retriever Business Database in association with KTH Library. As the performance can be explained through the growth of the firms, the result shows that timing of funding has a statistically significant impact on the growth of the firm. The findings indicate a higher positive correlation between timing and startups’ growth, but sector based financing is statistically insignificant for deep tech startup growth.Riskkapital är förknippat med några av de snabbast växande och inflytelserika tekniska företagen. Styrkorna i riskkapitalmodellen har effektivt formulerats av akademiker och beslutsfattare. Samtidigt blev riskkapitalfinansiering alltmer inflytelserik i det djupa teknikstart, och det fanns ett behov av att undersöka branschens tillväxtspåverkan av finansiering. Därför fokuserar denna avhandling på det forskningsområde som initierats av Industrifonden, en svensk riskkapitalfond. Denna studie har valt att undersöka och svara på analysen av tillväxtspåverkan inom två nyckelområden: timing (är tidpunkten för finansiering en oberoende faktor för tillväxten av djupa teknikstart?) Och branschfinansiering (är riskkapitalfinansiering branschbaserad?). Uppgifterna kommer från en grupp nystartade företag (143 startups från 2010 till 2019) som är representativa för djup teknologiska och icke-djup tekniska företag i Sverige, enligt affärsdatabasen Retriever i samarbete med KTH biblioteket. Eftersom resultatet kan förklaras genom företagens tillväxt visar resultatet att tidpunkten för finansiering har en statistiskt signifikant inverkan på företagets tillväxt. Resultaten indikerar en högre positiv korrelation mellan timing och startups tillväxt, men branschfinansiering är statistiskt obetydlig för djup teknisktillväxt.
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Silva, Diego Souza. "Análise da adoção de práticas de Lean Startup por startups tecnológicas da região metropolitana de Porto Alegre (RS)." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2018. http://hdl.handle.net/10183/178319.
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A digitalização e a evolução tecnológica experimentadas em anos recentes têm promovido mudanças na forma como as organizações se estabelecem e desenvolvem seus modelos de negócios. São exigidos intervalos de respostas cada vez mais curtos, bem como flexibilidade e dinamismo. Algumas práticas têm emergido para auxiliar empreendedores atuantes neste novo cenário, em especial aos líderes de startups e projetos de base inovadora. O presente trabalho apresenta resultados de uma pesquisa que teve como objetivo de investigar de que forma o lean startup pode auxiliar novos empreendimentos baseados em inovação a validar seus modelos de negócio, quais os fatores críticos de sucesso para a sua implementação e qual o grau de adoção de suas práticas por startups tecnológicas na região metropolitana de Porto Alegre (RS). Para isto, o estudo foi dividido em três principais etapas. A primeira etapa consistiu em uma revisão sistemática da literatura a respeito da temática, com a identificação de estudos acerca do lean startup, customer development e gestão ágil. Foram identificados principais efeitos da implementação sobre as organizações e fatores críticos de sucesso para a execução A segunda e terceira etapas compreenderam estudos de caso múltiplos, com a identificação de práticas utilizadas por startups tecnológicas para a validação de elementos de modelos de negócio, e a coleta de percepções de líderes de startups de engenharia quanto ao lean startup e os principais obstáculos e facilitadores para a sua implementação. Entre os principais resultados, destacam-se os benefícios das práticas ágeis sobre a flexibilidade das organizações, bem como a redução de custos, se comparados à gestão baseada em planos de negócios. Deve-se ressaltar que os estudos de caso possuem limitações quanto à generalização, visto que podem não representar outras realidade. De toda a forma, o presente trabalho contribui para o preenchimento de parte de uma lacuna existente na literatura quanto à temática.Digitization and technological evolution experienced in recent years has led to changes in the way organizations establish and develop their business models. Market demands quick responses as well as flexibility and dynamism. Some practices have emerged to assist entrepreneurs in this new scenario, especially leaders behind startups and innovation-based projects. This work presents results of a research that aimed at investigating how lean startup can support the validation of business models in innovation-based ventures, what are the critical success factors for its implementation, and whether the startups in the metropolitan region of Porto Alegre (RS) are actually adopting the methodology. To achieve this objective, the study was divided into three main stages. The first stage consisted of a systematic literature review on the subject, with the identification of studies about lean startup, customer development and agile management. As main findings, we identified lean startup effects on organizations and critical success factors for its implementation. The second and third steps included multiple case studies, identifying the practices used by technological startups to validate business models elements, and the perceptions of leaders behind engineering startups regarding to lean startup, as well as main obstacles and facilitators for its implementation. Some results regard the benefits of agile practices on the flexibility of organizations, as well as the reduction of costs, when compared to plan-based management approaches. Case studies have limitations on generalization, since they may not represent other realities. In any case, the present work contributes to fill part of a literature gap on the subject.
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Pimentel, Filho Francisco Barreto Costa. "Um estudo da adoção das práticas de lean startup, business model canvas e desenvolvimento de clientes para startups." Universidade Federal de Pernambuco, 2014. https://repositorio.ufpe.br/handle/123456789/11421.
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DISSERTAÇÃO Francisco Barreto Costa Pimentel Filho.pdf: 2880879 bytes, checksum: 09126ae1af54582c2adf23919e98ca2e (MD5)Made available in DSpace on 2015-03-09T13:29:30Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇÃO Francisco Barreto Costa Pimentel Filho.pdf: 2880879 bytes, checksum: 09126ae1af54582c2adf23919e98ca2e (MD5) Previous issue date: 2014-08-29
O estudo investiga a forma como as Startups implementam as metodologias de Business Model Canvas, Lean Startup e Desenvolvimento de Clientes. Para este objetivo, entrevistas semiestruturadas são conduzidas com empreendedores de 52 Startups para compreender o comportamento na adoção das novas metodologias e sua relevância. Empreendedores, apesar de reconhecerem a importância de efetuar validações do empreendimento antes de entrar no mercado, optam por construir um produto e lançá-lo. Além disso, a prática de Business Model Canvas é bastante elogiada quanto a comunicação e visão estratégica, mas é vista como demasiadamente simples, pois não contempla projeções financeiras e deve ser utilizada em conjunto com outras práticas. E quanto a prática de efetuar coletas de feedbacks, os empreendedores afirmam não possuírem uma cultura organizacional para esta atividade, sendo vista como custosa e feita de maneira passiva. As descobertas são muito importantes dado o grande potencial econômico existente nas Startups.
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Heikkinen, Anni, and Sonja Koskinen. "Ecopreneurial Startups with Sustainable Innovations : A Case Study on the Emergence and Growth of Four Finnish Startup Companies." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388065.
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With growing attention to sustainable development, the role of sustainable innovations has gained increasing significance. Due to their high innovativeness, research has begun to recognize the importance of small companies that base their entire business rationale on sustainability, as they have a central role in creating solutions to some of the most critical environmental issues of today. The key aim of this paper is therefore to explore the emergence of ecopreneurial startups with sustainable innovations in order to develop a deeper understanding of how they grow and operate. By using a case study approach based on semi-structured interviews and secondary data sources, this study examines four Finnish startup companies. The results suggest that the emergence of the studied startups is highly linked to the ecopreneurs’ ability to identify potential business opportunities and to innovate through exploiting both their own and others’ previous knowledge. In addition, various internal and external aspects such as the work teams’ skills and expertise together with different push and pull factors contribute to the innovation development process around which the emergence of the companies is built.Till följd av växande uppmärksamhet på hållbar utveckling har rollen av hållbara innovationer blivit allt viktigare. Mindre företag kännetecknas ofta av en hög grad av uppfinningsrikedom, och kan därmed ses som viktiga aktörer i att utveckla hållbara lösningar till några av de största miljöhoten idag. Forskning har följaktligen börjat att rikta fokus på speciellt de små företag som har byggt upp deras hela verksamhetsidé på hållbarhet. Huvudsyftet med denna studie är att undersöka uppkomsten av nystartade ekoprenöriella företag med hållbara innovationer för att få djupare förståelse om hur dessa företag växer och fungerar. Genom att utföra en fallstudie baserad på semistrukturerade intervjuer och sekundära källor granskar denna studie fyra finska nystartade företag. Resultatet visar på att uppkomsten av ekoprenöriella nystartade företag är starkt sammankopplad till ekoprenörens förmåga att identifiera potentiella affärsmöjligheter och innovera genom att utnyttja både sin egen och andras förkunskap. Vidare finns det diverse interna och externa faktorer, såsom teamets förmågor och expertis samt olika push- och pull-faktorer som påverkar innovationsutvecklingsprocessen som lägger grunden till företagens uppkomst.
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Näsström, Per, and Oliver Andersson. "Cloud Computing och entreprenörskap i svenska startups." Thesis, Uppsala universitet, Informationssystem, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-342571.
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Denna uppsats undersöker hur svenska startup företag ser på Cloud Computing-teknologins möjligheter att främja deras entreprenörskap. För att undersöka detta har semistrukturerade intervjuer hållits med sex svenska startups i olika branscher. Intervjuerna kretsar kring den teoretiska bas som uppsatsen har lagt fram, huvudsakligen från Ross & Blumensteins teori kring hur Cloud Computing leder startup företag till entreprenöriella fördelar. Datan har analyserats tematiskt för att hitta återkommande teman som framträtt under intervjuerna. Cloud computing kan hjälpa svenska entreprenörer genom att sänka inträdesbarriärer och alternativkostnaden vilket kan minska riskerna och ge möjlighet att använda sig av konceptet “easy failure”. Flera av Cloud computing leverantörerna erbjuder finansiering till startups vilket ytterligare stärker dessa fördelar. Flera startups ser också operationella fördelar som förenklingar till en global arbetsplats, internationella samarbeten och att nå ut till en global marknadsplats. Dock framkommer också risker kopplat till säkerheten, integritetslagar och att förlora kontroll, även om det framträdande finns en stor tillit till leverantörernas säkerhetslösningar. Det framkommer också tecken på att många startups initialt kan adoptera denna nya teknologi och undgår därmed flera av de risker som finns kopplat till själva migrationsfasen.This paper examines how Swedish startup companies look at Cloud Computing technology's ability to develop their entrepreneurship. To investigate this, semistructured interviews have been held with six Swedish startups in different industries. The interviews revolve around the theoretical basis that the essay has presented, mainly from Ross & Blumenstein's theory of how Cloud Computing leads startup companies to entrepreneurial benefits. The data has been analyzed thematically to find recurring themes that appeared during the interviews. Cloud computing can help Swedish entrepreneurs by reducing entry barriers and the opportunity costs, which can reduce risks and provide the opportunity to use the "easy failure" concept. Several Cloud computing providers offer funding for startups, which further strengthens these benefits. Several startups also see operational benefits like simplifications to a global workplace, international collaborations, and reaching a global marketplace. They also see risks associated with security, integrity laws and losing control. Although prominent, there is a great deal of confidence in suppliers' security solutions. There are also signs that many startups can initially adopt this new technology and avoid many of the risks associated with migration itself.
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Lindhe, CHRISTOFFER, and Meron Goitom. "Managing risks for small startups in outsorcing." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33148.
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Santos, Ana Patricia Santana dos. "Startups digitais: a travessia na zona cinzenta." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/27/27152/tde-06032017-093922/.
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As startups digitais ocorrem como um fenômeno da própria Sociedade em Rede e de uma mudança profunda e qualitativa nas relações entre pessoas, espaços e coisas. Seus fluxos produtivos traduzem uma intensa transitividade dos espaços de produção, um protagonismo permanente com novas tecnologias digitais e uma mobilização do corpo como máquina produtiva. Esta pesquisa aborda a criação das startups na sua fase inicial, ou seja, nos momentos de idealizações do pensamento que age, na relação entre ideia e ação, especificando o movimento de travessia dos seus criadores, aqui chamados de Novos Idealistas, num percurso de alta criticidade denominado Zona Cinzenta. A partir dos pontos de ideação-previsão e experimentação-criação, a pesquisa produz reflexos sobre a arte desse empreendedorismo em situação-embrião. Com o objetivo de produzir um tecimento das suas ações na travessia, a pesquisa realiza um acompanhamento de processos nos territórios moventes das startups, desenvolvendo uma cartografia de conceitos que pulsam com intensidade neste transcurso. As teorias que situam o contexto desse novo modo de produzir, configurado pela hegemonização do trabalho imaterial, referenciam os caminhos da pesquisa, situando o conhecimento como principal força produtiva. Para entender esta travessia, a pesquisa navegou nos fazeres das startups, observando de dentro os movimentos de produção, a linguagem e o acionamento das máquinas comunicativas. Ao acompanhar os desejos e expor cases das ações, esta investigação assinala o fenômeno das startups como um novo empreendedorismo marcadamente digital, ecossistêmico e comunicativo.Digital startups occur as phenomena of the Internet Society and a deep and qualitative change in relationships between people, places and things. Their production flows reveal an intense transitivity of production spaces, a permanent leading role with new digital technologies, and mobilization of the body as a productive machine. This research deals with the creation of startups in their initial phase. That is, in those moments of idealization of thoughts that relate idea and action, that specify the movement of their creators, here called New Idealists, on a high criticality path through what is called a Grey zone. Starting from the points of ideation-prediction and experimentation-creation, the research produces reflections on the art of this entrepreneurship in an embryo situation. With the goal of interweaving their actions in this passage, the research performs a monitoring process in areas where startups act, mapping concepts that pulsate with intensity along this course. The theories that contextualize this new production mode, in which immaterial labor dominates, reference the paths of research, placing knowledge as the main productive force. To understand this passage, the research navigated the doings of startups, observing from inside the movements of production, the language, the activation of the communication machines. In following the desires and exposing \'cases\' of actions, this research points to the phenomenon of startups as a new entrepreneurship, markedly digital, ecosystemic and communicative.
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Cardoso, Luciano Santos. "Inovação e crowdfunding: um estudo sobre startups." Universidade Presbiteriana Mackenzie, 2018. http://tede.mackenzie.br/jspui/handle/tede/3638.
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The emergence of a large number of startups in Brazil has aroused the interest of the academic community in this category of companies, which are strongly based on value generation through innovative products and services. They are young companies formed by entrepreneurs who seek to make a difference, not only in economic terms, but in terms of changing the reality in which they are inserted. In this way, this work aims to answer four questions, if the startups make use of crowdfunding; what types and forms of crowdfunding are used; what forms and levels of innovation are found in operation of these companies and to verify if technology-based startups present innovation as a factor of market insertion. For this, a bibliographical review was elaborated, seeking the understanding of the motivating constructs of this work: crowdfunding and innovation. In the scope of the startups companies, a qualitative research was carried out with content analysis, obtained through semi-structured interviews, applied to startup companies, that went through successful campaigns in platforms of crowdfunding with relevance in the market After analyzing the content, one can observe the phenomenon and infer about its characteristics, thus we verify the hypotheses raised with the questions that started this research. Through the argument about the authors of the referential and the contents analyzed, it is possible to identify situations that justified the hypotheses raised. A comparative study of the answers of the companies interviewed was carried out, where one can observe the convergences with the research questions. The use of crowdfunding by startups, their type, level of innovation in companies and the insertion in the market, are explicit in the conversations with the interviewees.
O surgimento de um grande número de startups no Brasil, tem despertado o interesse da comunidade acadêmica por esta categoria de empresas, que estão fortemente baseadas, na geração de valor com produtos e serviços inovadores. São empresas jovens formadas por empreendedores que buscam fazer a diferença, não somente em termos econômicos, mas em termos da mudança da realidade em que estão inseridos. Desta forma, esta obra tem como objetivo responder a quatro questões, as startups fazem uso do crowdfunding; quais os tipos e formas de crowdfunding utilizado; quais as formas e níveis de inovação encontrados em operação, destas empresas e verificar se as startups de base tecnológica apresentam inovação como fator de inserção de mercado. Para isso, foi elaborada uma revisão bibliográfica, buscando a compreensão dos constructos motivadores deste trabalho: crowdfunding e inovação. No âmbito das empresas startups, foi realizada uma pesquisa qualitativa com análise de conteúdo, obtido em uma entrevista semiestruturada, aplicada a empresas startup, que passaram por campanhas de sucesso em plataformas de crowdfunding com relevância no mercado. Após análise do conteúdo, pode-se observar o fenômeno e chegar a conclusões sobre as suas características, assim verificamos as hipóteses levantadas com as perguntas que iniciaram esta pesquisa. Por meio da argumentação sobre os autores do referencial e os conteúdos analisados, pode-se identificar situações que justificaram as hipóteses levantadas. Foi realizado um estudo comparativo das respostas das empresas entrevistadas, onde pode-se observar os pontos em comum com as perguntas de pesquisa. O uso do crowdfunding por parte das startups, seu tipo, nível de inovação nas empresas e a inserção no mercado, ficam explícitos nas conversas com os entrevistados.
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Lal, Das Jinto. "Digital Capabilities of Internet based Consultancy Startups." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76568.
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Advanced information and communication technologies, social media, Internet, etc. have tremendously impact on flourishing Internet based Startup around the world. Although some Internet Startups e.g. Facebook, Google, Uber, Airbnb, and Amazon are very successful, but most of the startups fail in their early stage of journey. Previous research findings show that inadequate funding, fierce competition, lack of appropriate strategies and business model, etc. are main reasons for failure of startup firms. Researchers suggest that adequate fund and proper digital business strategies can significantly support these Startups to survive and grow. Digital technologies, which include hardware, software, applications, and interactive communication technologies can significantly enhance and increase capabilities of startups through creating values and competitive advantages. Although, now days digital capabilities in large organization is getting more importance to many researchers, however a few researchers are focusing on investigating the impact of digital capabilities of Internet based startups. The study is conducted to examine how digital technologies create values for Internet based Startups Consultancy. Besides, the study investigates the digital capabilities of and how digital technologies enhance and increase the capability of Internet based Startups Consultancy firms. Five Internet based startup consultancy firms have been investigated. Case based qualitative research methodology has been followed. As research method semi-structured and informal interviews, and observation with the companies have been conducted. The study finds that Internet based digital technologies profoundly facilitate startup companies. From businesss creation to service delivery, digital technologies have enormously increase digital capabilities of internet startup firms. In addition to academic researchers, the outcome of the research will be particularly important for existing startups firms and future entrepreneurs who has plan to establish new startup.
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Bjällhage, Julius. "Development of Value Propositions in Sustainable Startups." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279619.
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The combination of a growing global population as well as the increasing material consumption has implications for a finite planet. Taking the business model approach for achieving sustainable development gives the opportunity for more long term, thorough and radical solutions. The modification of the business model can have implications for all processes and resources in which a company creates, delivers, captures and exchanges value. Sustainable business model innovation is an emerging research stream which focuses on strengthening companies’ ability to develop sustainable business models. Thus, allowing companies to pursue profit as well as a positive impact on society and/or the environment. The core of the sustainable business model is the sustainable value proposition, which illustrates the need for several stakeholders such as customers, society, the environment and shareholders. The purpose of this study was to explore and investigate the design of sustainable value propositions by examining the value proposition design in sustainable startups. In order to fulfill this purpose, the study followed a qualitative, multiplecase study with an abductive approach. Nine startups were studied by semistructured interviews. The findings of this study suggests that priorities between stakeholders affect the design of the value proposition. Furthermore, the background of founders and the context of the problem also influenced the value proposition. The study also found that the interconnection of stakeholders and their problems lead to the values provided and in turn, the product/service.Kombinationen av en växande global befolkning såväl som den ökande materialförbrukningen har konsekvenser för en ändlig planet. Genom att använda affärsmodeller för att uppnå hållbar utveckling ger det möjlighet till mer långsiktiga, grundliga och radikala lösningar. Modifieringen av affärsmodellen kan ha konsekvenser för alla processer och resurser där ett företag skapar, levererar, fångar och utbyter värde. Hållbar affärsmodellinnovation är en ny forskningsström som fokuserar på att stärka företagens förmåga att utveckla hållbara affärsmodeller genom att tillåta företag gå med vinst samt ha en positiv inverkan på samhället och / eller miljön. Kärnan i den hållbara affärsmodellen är det hållbara värdeerbjudandet som illustrerar behovet av flera intressenter som kunder, samhälle, miljö och aktieägare. Syftet med denna studie var att utforska utformningen av hållbara värdeerbjudanden genom att undersöka utformningen av värdeerbjudanden i hållbara startups. För att uppfylla detta syfte följde studien en kvalitativ, en fallstudie av flera företag med en abduktiv forskningsmetod. Nio nystartade startups studerades med semistrukturerade intervjuer. Resultaten av denna studie antyder att prioriteringar mellan intressenter påverkar utformningen av värdeerbjudandet. Dessutom påverkar grundarnas bakgrund och problemets sammanhang värdeerbjudandet. Studien fann också att kopplingen mellan intressenter och deras problem leder till de värden som tillhandahålls och i sin tur produkten / tjänsten.
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Noor, Sabbir Hasan, and Sara Sari. "Co-creation of Brand Value In Startups." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-103996.
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Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. Evidence exists to suggest that co-creating brand value is an effective means of achieving this. This paper looks at how startups can co-create brand value, through the medium of social networks, that may lead to a favorable brand image. This thesis study adopts interpretivism as its main research philosophy. The thesis is based on inductive reasoning and qualitative research methods through multiple case study research, with a combined research design of explorative and descriptive. The study uses semi-structured interviews and a literature review to collect primary and secondary data. This study suggests that co-creation is a creative and innovative strategy. It is used by companies to co-create brand value through social networks, where factors such as trust, accessibility, flexibility, and commitment, play a substantial role for engagement and brand image building through co-creation.
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Alvarez, Salazar Jubalt Rafael. "Determinantes de la Sobrevivencia de Startups Peruanas." Doctoral thesis, Pontificia Universidad Católica del Perú, 2021. http://hdl.handle.net/20.500.12404/19996.
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Esta tesis explora el fenómeno de la sobrevivencia de las startups en un ecosistema de
emprendimiento incipiente como el peruano, utilizando como marco teórico una
combinación de la teoría basada en los recursos y la teoría de las capacidades dinámicas
para los factores internos y la teoría de la contingencia para los externos. Para ello, se ha
realizado una investigación de enfoque mixto con diseño exploratorio secuencial. En una
primera etapa, aplicando la fenomenología, se identificaron las principales características
de los emprendimientos que logran la sobrevivencia, proponiendo un modelo teórico. En
una segunda etapa, se contrastó este modelo mediante el uso de encuestas y la
aplicación de la técnica de ecuaciones estructurales por el método de mínimos cuadrados
parciales (PLS-SEM). Se encontró que la sobrevivencia se explica directamente por una
mezcla del capital emprendedor y del capital organizacional, e indirectamente por una
cadena de vínculos causales, donde el capital social determina el capital humano, y este
determina el capital emprendedor. Así, se ofrece un modelo holístico de sobrevivencia que
la presenta como un constructo reflectivo y no como una condición dicotómica como se ha
estudiado habitualmente.This thesis explores the startups survival phenomenon in an incipient entrepreneurial ecosystem such as the Peruvian one, where a combination of the resource-based theory and the dynamic capabilities theory were applied as a theoretical framework to explain the internal factors and the contingency theory for the external factors. For this purpose, a mixed approach research with sequential exploratory design has been carried out. In a first stage, applying phenomenology, the main characteristics of the ventures that achieve survival were identified, as a result a theoretical model was proposed. In a second stage, this model was contrasted, using surveys and Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. It was found that survival is directly explained by a mixture of entrepreneurial capital and organizational capital, and indirectly by a chain of causal links, where social capital determines human capital, and this determines the entrepreneurial capital. Thus, this thesis presents a holistic model of survival as a reflective construct itself and not as a dichotomous condition as usually it has been studied
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Nilsson, Evelina, and Johanna Mähler. "Rental affordability solutions for startups and SMEs." Thesis, KTH, Fastigheter och byggande, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-211068.
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This is the first study within the area of rental affordability. It is an important issue to address since many startups and SMEs are struggling with finding suitable workspace in Stockholm. This study contributes to a better understanding of different aspects of affordability. Moreover the aim is to enhance the understanding of different perspectives of rental affordability for these companies when choosing office space. When defining rental affordability it has to be a relative concept within a certain context since it includes the perspective of both tenants´ preferences and market related factors. The proposed definition of affordability solutions is based on theory and empiricism, which are found through a literature review and a qualitative method. Since there is lack of consistency in research papers of the definition of affordability, and no previous definition of affordable solutions within this context is found, this method could define what factors affecting tenants when choosing office space. The qualitative method together with a literature review resulted in a pre-study, which was supposed to combine different aspects of affordability and further suggest how to construct a rental affordability index. Methodological triangulation increases the originality of this report, since the approach involves three aspects, which together highlight what dimensions should be evaluated when constructing an affordability index. A number of benefits from affordability solutions for startups and SMEs are presented in the results. Affordability solutions are intangible factors, which in several ways benefit property owners, tenants and society. However the office market is changing and tenants do not have the same preferences as before. Thus, it could be asked whether the recent office trend is just a trend or if it is here to stay. This report provides a starting point for such discussion, which is also proposed to consider when constructing a rental affordability index in further studies.Denna masteruppsats är den första av sitt slag inom området för rental affordability. Det är av stor vikt att framhäva den problematik som är kopplat till den rådande situationen för många startups och småtill medelstora företag, vilka kämpar för att hitta lämplig kontorsplatser i Stockholm. Denna studie bidrar till en bättre förståelse för vilka aspekter som karaktäriserar rental affordability. Dessutom är målet att öka förståelsen för olika perspektiv av begreppet när det sätts i dess sammanhang. Vid en definition av rental affordability, bör hänsyn tas till sammanhanget vilket inkluderar både hyresgästers nuvarande preferenser samt rådande marknadsrelaterade faktorer. Den föreslagna definitionen av lösningar som hyresgäster har råd med, affordable solutions, baseras på hyresgästernas preferenser, vilka kartläggs genom kvalitativa intervjuer och teori. Med hänsyn till att en enhetlig definition saknas i tidigare forskning och att ingen tidigare definition finns inom kontexten för denna rapport, så kan den valda metoden användas för att definiera vilka immateriella faktorer som påverkar hyresgästerna när de väljer kontorslokaler. Den kvalitativa metoden tillsammans med en litteraturgranskning resulterade i en förstudie som kombinerar olika aspekter av affordability och vidare föreslås hur ett affordability index kan konstrueras. En metodologisk ansats i form av triangulering ökar originaliteten av denna rapport, eftersom tre aspekter tillsammans lyfter fram vilka dimensioner som bör utvärderas när ett affordability index konstrueras. Ett antal fördelar från affordability solutions för startups och små- till medelstora företag kan påvisas i resultaten. Ett flertal faktorer är framträdande och kan på flera sätt gagna fastighetsägare, hyresgäster och samhället. Emellertid så förändras kontorsmarknaden och hyresgäster har inte samma preferenser som tidigare. Således kan det diskuteras om den rådande kontorsutvecklingen bara är en trend eller om den är här för att stanna, vilket bör tas hänsyn till i vidare studier där ett affordability index konstrueras i enlighet med förstudien.
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Braum, Roberta M. (Roberta Michelle) 1971. "Knowledge transfer between semiconductor fabrication facility startups." Thesis, Massachusetts Institute of Technology, 1999. http://hdl.handle.net/1721.1/9761.
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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 1999.Includes bibliographical references (p. 57).
A reduction in the time and resources required for startup and ramp of a semiconductor fabrication facility is necessary to maintain competitiveness in manufacturing operations. This research describes and examines a method developed to augment the knowledge transfer of startup processes, as well as some of the other methodologies currently used for organizing and managing the facility startup. The research focuses on what steps can be taken to learn from past startups and integrate that knowledge into future startup processes. Questions arise for any company regarding what system to implement for knowledge transfer. The primary criteria that should be examined for any location should include a cost / benefit analysis, understanding the trade-off between flexibility and standardization, and the resources required to manage the knowledge transfer. For a factory startup, the incentives, benefits, and resource issues differ from that of an on-going factory. As the startup has limited benefits from transferring their knowledge, creating a system that is easy for them to use and/or is useful during the startup period is ideal. Also, as the startup is a period of high activity the system should be part of the regular activity for both the giving and the receiving sites. The knowledge transfer system described in this thesis is made up of a documentation process, conference, and web site. The method of implementation and the effectiveness of each method will be discussed, as well as possible future developments.
by Roberta M. Braum.
S.M.
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Dahan, Alexandre Jacob. "Operational functions for innovative startups in France." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15955.
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Submitted by Alexandre Jacob Dahan (alexandrejacob.dahan@sciencespo.fr) on 2016-03-16T09:01:33Z
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This thesis will try to understand the importance of operational functions in French startups.A huge flexibility in tasks to be covered and a horizontal management characterize startups. Thus, it is very uncommon for newly created companies like startups to have a clear human resources management policy. Indeed, every partner or people in the startup may be brought to think about very large issues such as sales, business development, commercialization, marketing and technology or product development. This thesis will not scrutinize each task or the time spent at working in each of these tasks. It will rather look for the perception of the allocation preferences regarding each key function of the newly company. Whatever the sector in consideration or the startup stage of maturity, key functions that are perceived to make the startup successful are research & development and commercialisation. Managerial functions are not the most important ones. Technologyoriented startups consider the 'CEO function' as key whereas services startups do not put so much importance in it. Serial entrepreneurs might put more attention to marketing and fundraising functions rather than management function. Indeed, as experienced entrepreneurs, they also anticipate middle-term issues. Finally, entrepreneurs often have a bias regarding their academic background because they overestimate functions they think they can do compared to functions they are able to do. This thesis will try to show the link between operational functions exercised by a partner and the shares he owns in the startup. This link depends on the number of partners (known as shareholders), the type of partners (principal shareholders or secondary shareholders) and the impact of corporate governance regarding equity distribution. This work will lead to quantify and measure the importance of each basic function in newly created companies. In the end, it appears that partners’ responsibilities can explain equity distribution even if this criterion is not unique and sufficient enough. Indeed, functions’ importance is only one of the factors explaining equity distribution. Entrepreneurs perceive R&D and commercialization as Moreover, the thesis has also pointed out some limits (non-operational partners are neglected and assuming linearity of equity distribution based on functions’ respective weight might not be the best approach)
Nessa tese, é buscado um maior entendimento sobre a importância das funções operacionais nas startups francesas. Uma grande flexibilidade das tarefas a ser coberta e uma gestão horizontal caracterizam as startups. Desse jeito, não é muito comum para as empresas recentemente criadas como as startups ter uma politica clara de recursos humanos. Na verdade, cada participante na start-up pode ser levado a pensar de forma diferente em termos de vendas desenvolvimento de negócios, comercialização, marketing, tecnologia ou desenvolvimento de produto. Essa tese não vai explorar cada uma dessas tarefas. Mas vai procurar para identifcar a percepção sobre a alocação ótima de recursos para cada função chave da nova empresa. Qualquer seja o setor de mercado em consideração ou o estágio de amadurecimento da startup, funções chaves que são percebidas como sendo a base para start-ups bem sucedidas são pesquisa & desenvolvimento e comercialização. Funções de liderança não são tão importantes. Somente a startup focada na tecnologia tem uma 'função de chefe executivo' com maior importância do que as startups médias. Além disso, empreendedores em série, bem sucedidos ou não, focam predominantemente aspectos relacionados ao marketing e à captação de recursos em detrimento de aspectos ligados à gestão do negócio. No final, os empresários, muitas vezes tem um preconceito ao respeito da sua formação acadêmica porque ele sobrestimam funções que eles pensam poder fazer em comparação das funções que eles são capazes de fazer. Nessa tese, intent-se demonstrar a relação entre as funções ocupadas por um sócio e as ações que ele possui na startup. Essa relação depende do número de sócios (conhecido como acionistas), o tipo de sócios (acionistas principais ou acionistas segundarias) e o impacto na administração corporativa a respeito da distribuição do capital próprio.