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1

Schickel, Richard. Brando. Thunder's Mouth Press, 1999.

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2

ill, Priceman Marjorie, ed. The brand new kid. Doubleday, 2000.

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3

Frank, Alpert, and Marketing Science Institute, eds. Pioneer brand advantage in Japan and the United States. Marketing Science Institute, 1996.

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4

Hofmann, Gunter. Willy Brandt. Rowohlt, 1988.

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5

Grobel, Lawrence. Conversations with Brando. Cooper Square Press, 1999.

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6

Grobel, Lawrence. Conversations with Brando. Hyperion, 1991.

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7

Marshall, Barbara. Willy Brandt. Cardinal, 1990.

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8

Chasser, Anne H. Brand Rewired: Connecting Branding, Creativity, and Intellectual Property Strategy. John Wiley & Sons, 2010.

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9

Grobel, Lawrence. Conversations with Marlon Brando. F.A. Thorpe, 1993.

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10

Oriard, Michael. Brand NFL: Making and selling America's favorite sport. University of North Carolina Press, 2007.

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11

Schröck, Rudolf. Willy Brandt: Eine Bildbiographie. Heyne Verlag, 1991.

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12

Ltd, Publications International, ed. 365 favorite brand name casseroles & one-dish meals. Publications International, 1996.

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13

1939-, Engholm Björn, and Sozialdemokratische Partei Deutschlands, eds. Abschied: Dank an Willy Brandt. Schüren, 1992.

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14

Zuckerman, Jacobson Heidi, Deller Jeremy 1966-, and Aspen Art Museum (Aspen, Colo.), eds. "Marlon Brando, Pocahontas, and me". Aspen Art Press, 2008.

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15

Krampner, Jon. Female Brando: The legend of Kim Stanley. Back Stage Books, 2006.

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16

Render, Chuck. Brandy: Portrait of an intelligence officer. Red Anvil Press, 2007.

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17

Grebing, Helga. Willy Brandt: Der andere Deutsche. Fink, 2008.

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18

Robert, Lindsey, ed. Brando: Songs my mother taught me. Random House Large Print, in association with Random House, 1994.

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19

Robert, Lindsey, ed. Brando: Songs my mother taught me. Random House, 1994.

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20

Grainge, Paul. Brand Hollywood: Selling entertainment in a global media age. Routledge, 2008.

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21

Donoho, Annette. Buy American: Who owns what in the United States. A. Donoho, 1991.

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22

Biagioli, Mario, and Madhavi Sunder, eds. Academic Brands. Cambridge University Press, 2022. http://dx.doi.org/10.1017/9781108881920.

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The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. More than just a sign of corporatization and privatization, academic brands provide a unique window on the university's concerns and struggles with conveying 'excellence' and reputation in a competitive landscape organized by rankings, while also capitalizing on its brand to generate revenue when state support dwindles. This multidisciplinary volume addresses topics includi
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23

Chasser, Anne H., and Jennifer C. Wolfe. Brand Rewired. Wiley & Sons, Incorporated, John, 2010.

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24

Contino, Jon. Brand by Hand. Abrams, Inc., 2018.

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25

Brand NFL. The University of North Carolina Press, 2008.

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26

Brand Hollywood. Routledge, 2007.

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27

Grainge, Paul. Brand Hollywood. Routledge, 2007.

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28

Joachimsthaler, Erich, and David A. Aaker. Brand Leadership. Simon & Schuster, Limited, 2012.

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29

Brand Empire Celebrities (Collective Biographies). Referencepoint Press, 2016.

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30

Dawson, Peter. Ghost Brand of the Wishbones. AmazonEncore, 2013.

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31

Doyle, Abby Badach. Joseph Brant. Enslow Publishing, LLC, 2022.

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32

Doyle, Abby Badach. Joseph Brant. Enslow Publishing, LLC, 2022.

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33

Doyle, Abby Badach. Joseph Brant. Enslow Publishing, LLC, 2022.

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34

Doyle, Abby Badach. Joseph Brant. Enslow Publishing, LLC, 2022.

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35

Brando. Sterling Pub Co Inc, 1995.

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36

Brando. Studio Vista, 1994.

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37

Brando. Cassell Illustrated, 2004.

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38

A, Aaker David, and Erich Joachimsthaler. Brand Leadership: The Next Level of the Brand Revolution. Free Press, 2000.

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39

Schickel, Richard. Brando. Pavilion Books, 2001.

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40

Stone, Michael. Power of Licensing: Harnessing Brand Equity. American Bar Association, 2018.

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41

Favorite Brand Name Silly Snacks. Publications International, 2004.

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42

Pioneer brand advantage in Japan and the United States. Marketing ScienceInstitute, 1996.

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43

America's Greatest Brands: America's Most Treasured and Enduring Brands. America's Greatest Brands, 2017.

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44

(Editor), Paul Duncan, and Kobal Collection (Photographer), eds. Brando. Taschen, 2006.

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45

Ansari, Emily Abrams. The Principled Brand Strategist. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190649692.003.0005.

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This chapter examines the Cold War experience of composer Aaron Copland. It argues that after suffering at the hands of Senator Joseph McCarthy and his cronies in the early 1950s, Copland reoriented himself. He not only turned away from musical Americanism as a composer but also took advantage of opportunities to tour overseas for the State Department, both to remove the taint of leftism from his image and to politically neutralize the Americanist style. Yet Copland’s Cold War choices were not simply a strategic response to a radically altered political landscape. Both his work with government
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46

Johnson, Phillip. Ambush Marketing and Brand Protection. 3rd ed. Oxford University PressOxford, 2021. https://doi.org/10.1093/9780198845201.001.0001.

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Abstract This book examines ambush marketing by defining it as any attempt to create an unauthorised or false association with an event, thereby infringing the contractual rights of official sponsors. It analyses traditional intellectual property rights—trade marks, copyright, and designs—as they apply to sporting events in the United Kingdom and European Union. The book scrutinises event-specific legislation, including the Olympic and Commonwealth Games frameworks, and incorporates recent reforms such as the Birmingham Commonwealth Games Act 2020. It considers intrusion-based controls against
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47

Smecker, Raymond. Color of Brandy. Masthof Press, 2018.

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48

Land, Bob. America's Greatest Brands Vol. V (America's Greatest Brands). America's Greatest Brands, 2007.

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49

Americas Greatest Brands Volume VIII Americas Greatest Brands. America's Greatest Brands, 2011.

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50

Redskins: Insult and brand. 2016.

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