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Dissertations / Theses on the topic 'State's brand'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Zhang, Lin. "When brand extensions backfire exploring the reciprocal effect of negative information of brand extensions on parent brand /." Diss., Mississippi State : Mississippi State University, 2006. http://sun.library.msstate.edu/ETD-db/ETD-browse/browse.

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2

Martin, William Carroll. "Investigating the antecedents and consequences of perceived connectedness to brand users brand communities versus brand collectivities /." Diss., Mississippi State : Mississippi State University, 2009. http://library.msstate.edu/etd/show.asp?etd=etd-03262009-122935.

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3

Mackalski, Robert. "The state and the union of brand measurement." Thesis, McGill University, 2014. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=122986.

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Brands are the most valuable asset that an organization has (Clifton 2009) and require management (Keller 2012). Since, what is measured gets managed (Willcocks and Lester 1996), much attention has been placed on brand measurement by both researchers and practitioners. This dissertation examines brand measurement in two parts. Part I, the State of Brand Measurement, looks at the state of brand measurement today by creating a taxonomy of 30 brand measures in the academic literature and provides (to the best of my knowledge), the first investigation on how brand guardians actually measure their

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Kießling, Karloline. "Die Leistungsfähigkeit von Brand Scorecards im Rahmen des Brand Monitoring - State of Art und kritische Würdigung /." München : FGM-Verl, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2925854&prov=M&dok_var=1&dok_ext=htm.

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5

Michaud, Guy. "D-brane bound states and two-dimensional black holes." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ44515.pdf.

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6

Kiessling, Karoline. "Die Leistungsfähigkeit von brand scorecards im Rahmen des brand monitoring state of the art und kritische Würdigung." München FGM-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2925854&prov=M&dok_var=1&dok_ext=htm.

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7

Fonseca, Leao Iara M. "Brand Brasil: A Comparative Analysis of the Brazil Country Image in the United States and Brazil." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1338917366.

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8

Brand, Anna Maria [Verfasser]. "Vitamin-D-Status bei Alopecia areata : eine Metaanalyse / Anna Maria Brand." Saarbrücken : Saarländische Universitäts- und Landesbibliothek, 2020. http://d-nb.info/1225740967/34.

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9

Weber, Adèle E. "Black urban consumers’ motivation for conspicuous and status clothing brand consumption." Diss., University of Pretoria, 2014. http://hdl.handle.net/2263/46279.

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Young Black professionals (Buppies) have taken the South African market by storm. These individuals and their parents come from suppressed and poverty-stricken pasts. Since the abolishment of the Apartheid regime, they have been provided with remarkable prospects and have been given the opportunity to participate in the economy. They are a vastly growing consumer segment. However, very little information is available on their needs, desires and motivation. With their newfound wealth and higher-paying professional positions they are now able to spend money on luxury items and in so doing

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10

Latter, Chelsey Renee. "Status consumption and uniqueness : effects on brand judgement and purchase intention." Thesis, Curtin University, 2012. http://hdl.handle.net/20.500.11937/811.

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The purpose of this study is to assess Australian Generation Y consumers’ purchase intentions towards luxury apparel brands in an effort to determine the effect brand perceptions (brand judgement and emotional value) have on status and non-status consumers.Students at a large Western Australian university completed a self-administered questionnaire. The questionnaire was divided into two sections: the first assessed the respondents’ need for uniqueness and status predispositions. The second used a visual stimulus to assess how brand perceptions affect purchase intention. A fictitious and an es

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11

Patel, Apurva Ashok. "An analysis of Nescafé in the United States and India." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2390.

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12

Jansson, Karl, and Simon Johansson. "Attract cash by being cool : Exploring the impact of brand coolness on customers willingness-to-pay." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-107079.

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Background: Brand coolness is a research area that has been established in prior research. Brand coolness has been defined as a subjective, dynamic, socially constructed, and positive trait brands have. Cool brands can be recognized by the attributes extraordinary, aesthetically appealing, energetic, high status, original, authentic, rebellious, subcultural, iconic, and popular. The formation of cool brands and its consequences has been encouraged to be further investigated in prior research. This study incorporates consequences following brand coolness into the value-attitude-behavior model t

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13

Tunsarawiput, Onvadee. "Golfer celebrity endorsements on consumers' attitude toward the advertisement and the brand." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2877.

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Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.

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14

Brand, Christian [Verfasser], Michael [Akademischer Betreuer] Schmitt, and Karl [Akademischer Betreuer] Kleinermanns. "Shaping and Modelling Electronically Excited States of Indoles / Christian Brand. Gutachter: Karl Kleinermanns. Betreuer: Michael Schmitt." Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2013. http://d-nb.info/103151144X/34.

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15

Valayer, Maréva. "An approach to segmenting wine consumers for the Villa Oeiras brand for the United States market." Master's thesis, ISA, 2017. http://hdl.handle.net/10400.5/15842.

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Mestrado Vinifera Euromaster - Instituto Superior de Agronomia - UL<br>Adega do Casal Manteiga is a publicly owned winery that has recently experienced an increase in demand for their Carcavelos fortified white wine. From this demand, the company wants to expand their market to the United States. Due to the lack of knowledge of their demographics, two surveys were created. One aimed towards a public that is familiar with their product and one towards the U.S. citizens. MCA was used on the results to create segments. Even though the significance of the results is low due to the number of partic

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Eggeling, Kristin Anabel. "Brand new world : the politics of state-branding in Kazakhstan and Qatar." Thesis, University of St Andrews, 2018. http://hdl.handle.net/10023/16789.

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This thesis explores the political use of branding in international relations by focusing on the branding exercises of the Republic of Kazakhstan and the State of Qatar over the last two decades. In most of the existing literature, branding is theorised as a representational and instrumental practice that is strategically used to increase a country's competitive edge. Adopting a critical constructivist lens to the study of International Relations (IR), this thesis challenges this reading and argues instead that branding is a productive and inherently political practice that (re)produces domina

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Saritmuthakul, Natsuda. "Female sports endorsement and attitudes toward brands and advertisements." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2861.

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18

Ray, Jennifer. "Applying the guidelines: a quantitative content analysis of a state agency’s external communication." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/19036.

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Master of Science<br>Communications and Agricultural Education<br>Lauri M. Baker<br>The purpose of this study was to identify how K-State Research and Extension (KSRE) has established and maintained its brand through external communication with target audiences. The three research objectives were to determine the extent to which, 1) branding guidelines were followed, 2) calls to action were provided, and 3) key audiences were targeted. A quantitative content analysis was conducted to assess a representative sample of all communication KSRE state employees published within one year, November 1,

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19

Kolatsis, Stavroula. "Differences in interpersonal and impersonal influences on clothing brand status consumption across different population groups." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/63303.

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This empirical study investigated how interpersonal influences (normative receptiveness and informative influences) and impersonal influences differ across different population groups in terms of status consumption of clothing brands. The theory of consumer socialisation directed the study and was used to describe consumers’ susceptibility to interpersonal and impersonal influences by encompassing its two major components: the learning processes and socialisation agents. The interpersonal influences, normative receptiveness and informative influences together with the impersonal influenc

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Takizawa, Osamu. "Price difference as a predictor of the selection between brand name and generic statins in Japan." 京都大学 (Kyoto University), 2016. http://hdl.handle.net/2433/215464.

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Salomon, Andrea [Verfasser], and Stefan-Martin [Akademischer Betreuer] Brand. "Regulation of transcription factor HIVEP1 by inflammatory cytokines and statins / Andrea Salomon. Betreuer: Stefan-Martin Brand." Münster : Universitäts- und Landesbibliothek der Westfälischen Wilhelms-Universität, 2012. http://d-nb.info/1027021786/34.

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22

Popovich, Sara A. "Willy Brandt’s Ostpolitik: The Changing Role in United States-West German Relations, an Analysis of United States Government Internal Documents." Scholarship @ Claremont, 2012. http://scholarship.claremont.edu/scripps_theses/80.

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This thesis analyzes a crucial period in the relations between the Federal Republic of Germany and the United States of America, through the use of US government internal documents. Willy Brandt brought forth a new vision of Ostpolitik that was starkly different from policies that the US had dealt with before, subsequently leaving the Nixon Administration largely unsure of how to react. The change in FRG economic positioning vis-à-vis the United States, and catalyst political events in the 1960’s, created the impetus for Brandt’s vision of OStpolitik, which culminated in the interim West Germa

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23

Álvaro, de Lima Filipe Miguel. "The State of QR codes : A qualitative research on Swedish premium fashion brands." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16784.

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Brands are now more aware of the importance of implementing a mobile marketing strategy by employing a QR code campaign with the intent of enhancing brand awareness and strength the relationship with customers. Thus, an extensive research has been conducted on this subject with focus on the Swedish premium fashion market .The purpose of this research study is to analyze a new mobile marketing tool called Quick-response (QR) codes, and understand this phenomenon on the premiumfashion segment in Sweden, while relating at the same time with concepts such as customer relationship management and b

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24

Barandas, Carlos Pereira. "Brand equity : um caso de estudo do amor às marcas Apple e Samsung." Master's thesis, FEUC-, 2013. http://hdl.handle.net/10316/24788.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho.<br>Atualmente, a marca, tornou-se um ativo bastante valioso para as organizações, conferindo-lhes uma importância bastante relevante que refere à Gestão. Saber gerir uma marca e a consequente organização que ela representa tornou-se um objeto de estudo para os académicos que se dedicam à analise do comportamento do consumidor. Neste contexto, o presente estudo pretende identificar e avaliar os fatores explicativos do Brand Equity referente a

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25

Ye, Lei. "The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation." Thesis, University of North Texas, 2008. https://digital.library.unt.edu/ark:/67531/metadc9007/.

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Despite a long-standing tradition to view gender as a unitary theoretical construct, there is an increasing approbation afforded to gender identity as a multifarious construct. Over and above physiological characteristics, gender identity is a psychological and a social construct. More than simply a biological classification, both gender and gender identity have been explored as portentous moderators of consumers' cognitive and emotive states, brand attributions and shopping behaviors. How might gender differences be manifested in building and sustaining brand relationships? This is the semin

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Spring, Dawn. "Selling Brand America: The Advertising Council and the ‘Invisible Hand’ of Free Enterprise, 1941-1961." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1235745009.

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27

L?Etoile, Nicole. "Superintendents' and Principals' Perceptions of Using Social Media to Develop a Brand Presence in a Small Northeast State." Thesis, Johnson & Wales University, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10276907.

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<p>Social media has shifted the landscape and broadened the concept of educational branding. Developing a BrandED mindset and strategy in the digital age is necessary in today?s educational climate (Sheninger, 2015). Social media tools provide school leaders with opportunities to share successes on a frequent basis with stakeholders. This immediate sharing of successes could be a powerful tool for schools to proactively shape their public image (Scott, 2011). This mixed methods study explored experiences of public school superintendents and principals using social media to communicate with st

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Bäcklund, Jakob, Fredrik Lorentzon, and Kristian Kurtovic. "Male sex role portrayals in advertising : A quantitative study on brand attitudes among married and unmarried females." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34495.

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Advertising plays an important role in society, since it reflect the norms and also helps create and educate social roles and values. However, advertising might not always be a true reflection of the reality, and instead might create and uphold negative cultural stereotypes. Sex-role portrayals refers to the study of how genders are portrayed within advertising and how these are characterized in relation to other characters and knowledge of how to portray the male gender is paramount for marketing practitioners. The decisions on how to do so must be based on the targeted segments and a consume

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Diedericks, Lizette. "The influence of brand incongruity on females’ perception of the properties of bi-national apparel products." Diss., University of Pretoria, 2013. http://hdl.handle.net/2263/41107.

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This study investigated the influence of brand incongruity on females’ perception of the properties of bi-national apparel products. A survey was conducted across Tshwane, a major urban area in South Africa, to provide empirical evidence of female consumers’ reliance on brands in the context of an emerging economy where global brands have become widely available and easily accessible in recent years. Data was collected by means of convenient sampling and through self completion of a structured questionnaire by 322 willing, working females. Data analysis involved descriptive statistics, factor

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Van, der Walt Elizabeth Margaretha. "A comparative legal study of the dilution of registered trade marks in selected jurisdictions to further the development of the remedy in South African law." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50239.

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Thesis (LLD)--University of Stellenbosch, 2005.<br>ENGLISH ABSTRACT: Trade marks are among the most valuable commodities of the modern business world. Adequate protection for trade marks to prevent the misappropriation of their incredible marketing power is therefore important. The aim of this dissertation is to make recommendations regarding the further development of existing South African law regarding the protection of registered trade marks against dilution, particularly by the courts. Current statutory protection is examined and compared with trade-mark law in the United States an

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Lamb, Keith Whitaker. "The Role of Brand Equity in Reputational Rankings of Specialty Graduate Programs in Colleges of Education: Variables Considered by College of Education Deans and Associate Deans Ranking the Programs." Thesis, University of North Texas, 2010. https://digital.library.unt.edu/ark:/67531/metadc28447/.

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Seeking to identify and further understand the variables considered when ranking specialty programs in colleges of education, this research study surveyed all deans, and associate deans responsible for graduate education, at United States institutions that offer the terminal degree in at least one of the ten education specialty areas. The study utilized a three-dimension model of brand equity from the marketing literature, which included the elaboration likelihood model of persuasion. Descriptive statistics determined that research by the faculty of the specialty program is the variable most w

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Georges, Richard William Ethan. "Charting the sea in Caribbean poetry : Kamau Brathwaite, Derek Walcott, Dionne Brand, Alphaeus Norman, Verna Penn Moll, and Richard Georges." Thesis, University of Sussex, 2017. http://sro.sussex.ac.uk/id/eprint/66040/.

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This thesis consists of a poetry manuscript and a critical component that considers the poetics and history that inform the writing of that manuscript. Critical Component: Charting the Sea in Caribbean Poetry This thesis focuses on the influence of the sea in constructing identity in the writing of Kamau Brathwaite, Derek Walcott, and Dionne Brand. It is particularly interested in examining how these poets trace identity primarily in The Arrivants, Omeros, and No Language is Neutral through their various employments of the sea and liquidity in those works. I then read selections from two of my

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Eamsobhana, Sudawadee. "The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2845.

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The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used.

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Marin, Felipe Andres Monsalve. "Avaliação da produção de estatinas e compostos antimicrobianos por fungos isolados de cana de açúcar em cultivo semi-sólido." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/42/42132/tde-24022016-103627/.

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As estatinas são os agentes mais eficazes para a redução de colesterol no tratamento de doenças cardiovasculares, e algumas destas moléculas podem ser produzidas através de processos biológicos como o cultivo semi-sólido de fungos filamentosos. O objetivo deste estudo foi determinar a capacidade de produção de estatinas e compostos antimicrobianos por cinco cepas de fungos isolados de Cana de Açúcar. Para isso, extratos obtidos a partir dos cultivos foram analisados por métodos analíticos como CLAE e RMN para determinar a presença de estatinas; adicionalmente, os extratos foram testados contra

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Li, Wen. "Antecedentes da intenção de compra da Starbucks por parte de consumidores chineses." Master's thesis, Instituto Superior de Economia e Gestão, 2022. http://hdl.handle.net/10400.5/23442.

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Mestrado Bolonha em Marketing<br>Apesar de a China ser considerada “a origem do chá,” nas últimas duas décadas assistiu-se a um forte crescimento no consumo de café, muito associado à entrada neste mercado em 1999 do maior retalhista mundial de café, a marca Starbucks. A concorrência na indústria do café tem-se intensificado, pelo que se torna crítico para empresas como a Starbucks descobrir o que leva os consumidores a desejar frequentar e consumir nos estabelecimentos da marca e, assim, formular estratégias de marketing que melhor possam responder às necessidades e desejos dos consumidores.

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Cullen, Thomas Leshner Glenn. "The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6539.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on November 13, 2009). Thesis advisor: Dr. Glenn Leshner. Includes bibliographical references.

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Chagas, Neto Benicio. "Consumo para obtenção de status: estudo empírico entre meninas pré-dolescentes de São Luis do Maranhão." reponame:Repositório Institucional do FGV, 2006. http://hdl.handle.net/10438/4068.

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Made available in DSpace on 2009-11-18T19:01:38Z (GMT). No. of bitstreams: 1 Benicio.pdf: 172275 bytes, checksum: 89ad3e047349807ce6364a4cd9c43ae9 (MD5) Previous issue date: 2006<br>The consumption of goods from brands in vogue, which symbolize status, popularity, success and social distinction, among those from the same social group in a pre-teenage girls¿ environment, has been a topic for academic studies as well as the market, due to their relevant consumption power for the companies worldwide. This paper aims to check out the use of these goods by them in São Luís, in order to become p

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Ali, Hussam Jader, and Teofil Manta. "En utvärdering av ett nyutvecklat betongbjälklag för fler bostadshus." Thesis, KTH, Byggvetenskap, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-174885.

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Utvecklingen av framtidens flerbostadshus ställer höga krav på en bjälklagslösnings tekniska egenskaper. Plattbärlagsbjälklaget som idag utgör det vanligaste förekommande bjälklagsvalet vid uppförandet av flerbostadshus kan ses som en lösning som kombinerar en god bärförmåga med stora möjligheter ur teknisk synpunkt. Målet med denna undersökning har varit att jämföra det traditionella plattbärlaget med en nyutvecklad bjälklagslösning baserad på produkten förspänt håldäcksbjälklag (HD/F). Jämförelsen har utgått från de aktuella kraven som enligt Boverkets byggregler (BBR) idag ställs på bjälkla

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Cowin, Erica. "The evolution of U.S. corporate logos a semiotic analysis." Master's thesis, University of Central Florida, 2011. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/4875.

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The purpose of this study is to examine the evolution of six U.S. corporate logos--Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks--from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of logos. The semiotic model used in this analysis is Charles Sanders Peirce's (1958(1931)) semiotic framework

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Danielsson, Anna, and Boyou Yang. "The Modern Mystery of Countries, Companies and Change : A new perspective on the relationship between business and nation-states." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227067.

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Today, different parts of a value chain operate in different places, different firms may hold ranges of brands with different national heritages, and leaders, shareholders and customers are widely spread across the world. Policy makers are facing new challenges as national borders define less and less of corporate thinking. In this paper, we argue that there is a need to find a new way of how to understand the relationship between business and nation-states. The theoretical framework was constructed by breaking down the concept of national identity of companies. We found four different aspects

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Antons, Stephanie [Verfasser], and Matthias [Akademischer Betreuer] Brand. "Internet-Pornography-Use Disorder: Die Rolle von Trait- und State-Variablen sowie neuralen Mechanismen bei der Entwicklung und Aufrechterhaltung einer problematischen Internetpornographienutzung / Stephanie Antons ; Betreuer: Matthias Brand." Duisburg, 2019. http://d-nb.info/1199265039/34.

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Joffily, Diogo. "Soltura monitorada de exemplares do Periquit?o-maracan?, Aratinga leucophthalma (Statius Muller, 1776) apreendidos pelo IBAMA no Estado do Rio de Janeiro e aspectos da alimenta??o de indiv?duos da fam?lia Psittacidae." Universidade Federal Rural do Rio de Janeiro, 2010. https://tede.ufrrj.br/jspui/handle/jspui/2348.

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Submitted by Sandra Pereira (srpereira@ufrrj.br) on 2018-08-20T12:17:43Z No. of bitstreams: 1 2010 - Diogo Joffily.pdf: 993690 bytes, checksum: c5e8df7300d4f2e09eb55e7f60f4f1a9 (MD5)<br>Made available in DSpace on 2018-08-20T12:17:43Z (GMT). No. of bitstreams: 1 2010 - Diogo Joffily.pdf: 993690 bytes, checksum: c5e8df7300d4f2e09eb55e7f60f4f1a9 (MD5) Previous issue date: 2010-09-17<br>The state of Rio de Janeiro is in the national and international route of the traffic of wild animals. The numbers of apprehensions in this state are raised and the CETAS-RJ receives a great number of animals

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Yang, Hongwei. "Lead us into temptation : a survey of college students' media use, materialism, beliefs, and attitudes toward advertising, status consumption tendencies, compulsive buying tendencies, brand recall, and purchase intent of luxury products /." Available to subscribers only, 2006. http://proquest.umi.com/pqdweb?did=1147196381&sid=14&Fmt=2&clientId=1509&RQT=309&VName=PQD.

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Patry, Pénélope. ""Drømmen om Europas forente stater" ("Le rêve des Etats-Unis d'Europe"). Entre internationalisme et européisme, l'autre Europe du jeune Willy Brandt en exil (1933-1947)." Thesis, Lyon, 2019. http://www.theses.fr/2019LYSEN047/document.

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Le fait que dès ses années d'exil scandinave, entre 1933 et 1947, le jeune Willy Brandt se lance dans le débat sur l'avenir d'une Europe unifiée et en propose des conditions concrètes de réalisation est encore très largement méconnu. Pourtant, la question de l'Europe jalonne les écrits d'exil du jeune socialiste réfugié en Norvège. Cette thèse de doctorat met en lumière ces primes idées européennes, le « rêve des Etats-Unis d’Europe », que Willy Brandt développe en exil. Elle interroge non seulement le rôle de l’exil scandinave dans l’émergence d’une pensée fédérale européenne chez Brandt, mai

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Brits, Corné. "The influence of designer paper shopping bags on consumer interest and their shopping experience." Thesis, [Bloemfontein?] : Central University of Technology, Free State, 2010. http://hdl.handle.net/11462/178.

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Thesis (M. Tech. (Graphic Design)) -- Central University of Technology, free State, 2010<br>Good package design entails employing appropriate yet attractive graphic attributes such as colour, typography and images with which the consumer can engage. Even the name of a colour plays a considerable part in the success of a new product or brand. Consumers use graphic attributes to associate different products with different income groups, to infer the weight of products and even use it as an indicator of the perceived change in temperature resulting from the use of certain products. Consumers dev

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Jahan, Farhat [Verfasser], Burkhard [Gutachter] Schnepel, Carmen [Gutachter] Brandt, Kirsten W. [Gutachter] Endres, and Rahul Peter [Gutachter] Das. "The issue of identity : state denial, local controversies and everyday resistance among the Santal in Bangladesh / Farhat Jahan ; Gutachter: Burkhard Schnepel, Carmen Brandt, Kirsten W. Endres, Rahul Peter Das." Halle (Saale) : Universitäts- und Landesbibliothek Sachsen-Anhalt, 2020. http://d-nb.info/1210731576/34.

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Nokwara, Nkululeko. "Brane states and group representation theory." Thesis, 2014.

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A thesis submitted to the Faculty of Science, University of the Witwatersrand, in fulfilment of the requirements for the degree of Doctor of Philosophy. 3rd October 2013.<br>A complete understanding of quantum gravity remains an open problem. However, the AdS/CFT correspondence which relates quantum eld theories that enjoy conformal symmetry to theories of (quantum) gravity is proving to be a useful tool in shedding light on this formidable problem. Recently developed group representation theoretic methods have proved useful in understanding the large N; but non-planar limit of N = 4 s

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Fernández, Pérez Emily Andreina. "Are green products the next status brand? : exploring the associations between sustainability attributes, brand image and consumer response." Master's thesis, 2019. http://hdl.handle.net/10400.14/26895.

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Sustainability is becoming more and more relevant. Climate change and global warming are not anymore perceived as a problem to be dealt with only in the future but instead, a challenge of the present days. Therefore, both consumers and brands are more concerned than ever before about the environmental consequences of their actions and strive to reduce them by implementing green practices into their day-to-day life. The growing interest in eco-friendly products has raised companies’ green marketing on social media. However, little is known about the impact of these sustainable strategies on bra

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Coco, Carolina Maria Ranita Rodrigues de. "Dress with finesse - how people see logotypes as status." Master's thesis, 2021. http://hdl.handle.net/10362/123957.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM<br>Logotypes are a part of a brand’s identity. They are responsible for the recognizability of the brand and what it stands for. Research has shown that buying products that are easily recognizable by others is a form of being a status or a conspicuous consumer or both. This research aims to determine what are the reasons behind consumers wearing clothes that have logotypes on them. Building on existing literature it asks: to

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Bilro, Pedro Miguel Ribeiro de Almeida Proença. "Can consumer experience influence brand love and consumer engagement via telepresence and emotional states?" Master's thesis, 2020. http://hdl.handle.net/10071/21845.

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For the last decades the interaction between brand and consumer has been profoundly investigated, leading companies to completely change their Marketing strategy. From Transactional, to a Relationship approach and finally the Consumer Experience. However, the year of 2020 will always be remembered not only for the COVID19 pandemic scenario, but also, the year organizations were defied as never before. With the social distancing paradigm, organizations were forced to change their approach on how to maintain Consumer Engagement. Event based sectors were tremendously affected and the Sport

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