Dissertations / Theses on the topic 'Stereotype theory'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Stereotype theory.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
Briesacher, Alex Barton. "Integrating Stereotype Threat into Identity Theory and Social Identity Theory." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1415367303.
Full textLiekweg, Joseph R. "An Analysis of Competing Stereotype Threat Theories." Scholarship @ Claremont, 2013. http://scholarship.claremont.edu/cmc_theses/787.
Full textWright, Seth. "Competence, Warmth, And Expectations: An Integration Of Status Characteristics Theory And The Stereotype Content Model." Diss., The University of Arizona, 2015. http://hdl.handle.net/10150/556454.
Full textYoung, Kelcei. "And the Stereotype Award Goes to...: A Comparative Analysis of Directors using African American Stereotypes in Film." Thesis, University of North Texas, 2019. https://digital.library.unt.edu/ark:/67531/metadc1609173/.
Full textNadler, Dustin Ryan. "AUTONOMY SUPPORT: MODERATING STEREOTYPE THREAT IN AFRICAN AMERICAN STUDENTS." OpenSIUC, 2011. https://opensiuc.lib.siu.edu/theses/757.
Full textShaw, Kevin. "“You play like a girl” : An investigation of the gender-typing of Esports as well as the effect of gender stereotypes on player performances." Thesis, Gymnastik- och idrottshögskolan, GIH, Institutionen för rörelse, kultur och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:gih:diva-6804.
Full textSyfte och frågeställning: Syftet med denna studie har varit att kritiskt granska Esport ur ett genusperspektiv. Studien undersökte därmed könsstereotypningen (”gender-typing”) av Esport samt huruvida dessa stereotyper påverkar spelares prestationer. Frågeställningarna var: Könsstereotypar spelare Esport som en neutral, feminin eller maskulin sport? Påverkar könsstereotyper inom Esport kvinnliga spelares prestationer? Påverkar könsstereotyper inom Esport manliga spelares prestationer? Metod: En kvantitativ forskningsdesign användes, och två olika enkäter skickades ut till respondenter. Båda enkäterna innehöll exakt samma information och frågor på den första sidan. Dessa var ämnade att besvara frågor kring könsstereotypning (dvs. om respondenten ansåg Esport var en neutral, feminin eller maskulin aktivitet samt hur lämpligt de ansåg Esport vara för kvinnor respektive män). Enkätens andra sida hade identiska frågor på båda enkäterna men respondenterna fick ta del av olika texter av information (stereotyper) beroende på vilken enkät de deltog i. Den första enkäten (Grupp 1) inkluderade två olika tillståndsgrupper (kvinnor = stereotype threat; män = stereotype lift) och grundade respondenterna med stereotypen att ”kvinnor är sämre än män inom Esport”. Den andra enkäten (Grupp 2) inkluderade även den två olika tillståndsgrupper (män = stereotype threat; kvinnor = stereotype boost) och grundade respondenterna med den alternativa manipulationen av stereotypen att ”kvinnor är lika bra som män inom Esport”. Efter att ha deltagit i enkäterna spelade respondenterna tre matcher av Counter-Strike: Global Offensive som sedan analyserades mot respondenternas tre senaste matcher innan de deltog i studien. Som sådant, kunde spelarnas prestationer utvärderas och ett resultat kunde fastställas (dvs. antingen en förbättring eller en försämring i prestation). En kontrollgrupp (Grupp 3) som inte deltog i enkäterna användes som referensgrupp och för att utvärdera deltagarnas prestationer. Totalt deltog 290 personer i studien varav 50 var kvinnor och 240 män. Resultat: Resultatet visade att spelarna uppfattade Esport som mer av en maskulin sport. Angående stereotypeffekterna på spelarnas prestationer visade en ANOVA av resultaten att stereotype threat hade en statistisk signifikant effekt på kvinnliga spelares prestationer (p = .008), medan stereotype boost inte hade det. För männen så visade resultaten att varken stereotype threat eller lift hade någon statistisk signifikant effekt på manliga spelares prestationer. Slutsats: Resultaten tyder på att spelare könsstereotypar olika aspekter av Esport på olika sätt. Deltagarna uppfattade Esport som mer av en maskulin aktivitet men å andra sidan som lika lämpligt för kvinnor och män. Som helhet uppfattade respondenterna Esport som mer av en maskulin sport än neutral eller feminin. Resultatenfrån denna studie tyder även på att kvinnor inom Esport påverkas mer av könsstereotyper än män och att negativa könsstereotyper om kvinnors förmåga kan försämra kvinnliga spelares prestationer. Slutligen, resultaten tyder på att medvetenheten samt förekomsten av könsstereotyper inom Esport är utbredd bland spelarna.Spelarna inom Esport anser dock inte att de själva stödjer dessa stereotyper fullt ut men tror att andra spelare gör det, särskilt de negative stereotyperna om kvinnors förmågor inom Esport. Detta resultat genererar ett intressant område för vidare forskning och undersökningar.
Rodman, Chloe. "Americans’ Perceptions of Chinese Cultural Status and Morality: An Extension of the Stereotype Content Model." Scholarship @ Claremont, 2018. http://scholarship.claremont.edu/cmc_theses/1948.
Full textGregory, Stacie LeSure. "African American Female Engineering Students' Persistence in Stereotype-threatening Environments: A Critical Race Theory Perspective." DigitalCommons@USU, 2015. https://digitalcommons.usu.edu/etd/4260.
Full textBakker, Andrea I. "Aiming for Success or Bracing for a Failure? The Influence of Stereotype Threat on Women's Math Achievement Goals." Oxford, Ohio : Miami University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=miami1176899976.
Full textEkelund, Botilda, and Erica Stepien. "Revisorn - en medveten social konstruktion? : En studie om hur revisorer aktivt arbetar för attpåverka den stereotypa bild som finns av dem." Thesis, Linköpings universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-129591.
Full textIntroduction Previous research identifies an evident auditor stereotype.Although auditors to some extent have attempted to change thestereotype, the stereotype as it appeared 40 years ago stillremains. Differences between the stereotype and the auditors’perceptions of themselves causes an expectation gap. The lackof research regarding how auditors perceive the stereotype aswell as how they treat it, motivates our study. Purpose The purpose is to examine how auditors perceive the stereotypeof auditors as well as how and why they are working to changethe surroundings perceptions of auditors. Method This qualitative study is based on twelve semi-structuredinterviews. All respondents are audit staff with differentpositions that work in one of the Big 4 accounting firms. Conclusions We conclude that auditors mainly perceive the stereotype ofauditors negative and not consistent with their own images ofthemselves. We have identified a new expectation gap –differences in expectations about the auditor’s traits. Auditorsare working actively to counter the stereotype as it entailsbenefits to them in their professional life. To some extent,auditors are also unconsciously acting in a way that suggeststhat the stereotype is reinforced or ignored.
Ortiz, Michelle. "The Implications of Priming the "Latin Lover" Stereotype on Perceptions of Romantic Intentions: A Self-Categorization Theory Approach." Diss., The University of Arizona, 2009. http://hdl.handle.net/10150/194246.
Full textAshley, Rockell Chandler. "African American Women Middle Managers’ Stories of Stereotype Threat and Leadership Aspirations." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7589.
Full textLeka, Gary Evan. "Mortality Salience Effects on Gender Stereotype Attitudes and Sexism, and the Moderating Effect of Gender Role Conflicts." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/361.
Full textOlsson, Ida, and Amanda Persson. "Gymnasieekonomers uppfattning om den traditionella revisorsstereotypen." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-20102.
Full textSecondary school economists´ perception of the auditor plays a major role in financial education at university level and in the audit firms. Secondary school economists´ can be future students and employees at colleges and audit firms. The purpose of the study is to examine how secondary school economists´ perceive the auditor as well as themselves based on characteristics associated with the traditional auditor stereotype. The study also examines, though to a lesser extent, whether there is a connection between the intention to become an auditor and if you have someone in your vicinity working as an auditor. Through a quantitative approach, the study´s three hypotheses based on profession theory, identity theory and the traditional auditor stereotype are examined. Characteristics of the traditional auditor stereotype identified by previous research have been used, among other things, as a basis for a questionnaire survey conducted at two secondary schools in Sweden. The main result of the study is that the secondary school economists´ perceive that the auditor has a high status, which indicates that the audit occupation is classified as a profession. The study´s result cannot demonstrate that secondary school economists´ consider themselves share characteristics with the traditional auditor stereotype. Finally, the study cannot demonstrate that secondary school economists who have someone in their vicinity who works as an auditor have the intention to become an auditor.
Kawamoto, Judy A. "Exploring the Impact of Mentoring Relationships for Asian American Senior Women Administrators at a Critical Career Juncture." Thesis, Boston College, 2011. http://hdl.handle.net/2345/2456.
Full textDespite an increasing number of Asian American women earning the advanced degrees necessary to qualify them for senior administrative positions such as dean, vice president, provost and president, this group remains severely underrepresented in the upper administrative ranks in American higher education. The purpose of this qualitative study was to determine if mentoring relationships, which research has shown to be vital to the success of other women administrators of color, would prove important to Asian American women administrators at critical career junctures. Eleven Asian American senior women administrators from four different ethnic backgrounds were interviewed. Two theoretical frameworks were used to interpret the data: relational cultural theory to analyze each interview from the participant's point of view, and; critical race theory to review the data from the institutional perspective. Many of the women experienced factors reported by other women administrators of color: a culture dominated by White men; sexism and racism; feelings of isolation, and; gender-typed family concerns. Most of the women also faced the model minority stereotype of being perceived as passive, yet analysis of their interviews revealed that they did not behave passively. Also contrary to what research has shown to be the experience of other women administrators of color, several reported more instances of sexism than racism. The majority of the women had White male mentors, which is consistent with the literature. For the women who had both male and female mentors, several experienced more career than psychosocial mentoring from their male mentors, a pattern opposite what is typical for other women administrators of color. No clear patterns emerged with regard to how the women utilized their mentors at critical career junctures. The interviews revealed that the women in this study were distinctly different from each other, which disputes the assumption that all Asian American women are similar. This study challenges how these women are currently perceived, and institutions must re-examine their current policies and practices to better support this population
Thesis (PhD) — Boston College, 2011
Submitted to: Boston College. Lynch School of Education
Discipline: Higher Education Administration
Davidson, Rachael. "Traditional and Non-traditional Gender Role Stereotypes in Children’s Animated Films." Digital Commons @ East Tennessee State University, 2021. https://dc.etsu.edu/etd/3977.
Full textEnqvist, Charlotta, and Jensen Johanna J. ""Alla har rätt att funka olika" - eller? -En studie om framställning av funktionsnedsättning och normalitet i spelfilm." Thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-75490.
Full textMacoukji, Fred George. "Gay, Straight, or Slightly Bent? The Interaction of Leader Sexual Orientation and Gender on Leadership Evaluations." Scholar Commons, 2013. https://scholarcommons.usf.edu/etd/5262.
Full textPariyadath, Renu. "A Sense-Making Study of How People Overcome Stereotypes about Others through Social Interaction." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1248106595.
Full textAromona, Olushola. "Portrayal of African Women in Nollywood Films over a Five-Year Period: A Content Analysis of Traits Applying the Stereotype Content Model." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etd/3166.
Full textLewis, Stephen Michael Sr. "Achievement Gap: Cultural Identities and Its’ Influence Upon African American Students Perceptions of Academic Performance." Ashland University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=ashland1591372291779417.
Full textSanders, Stephanie L. "A Fly in Milk: The Urban Black Experience at a Rural White Institution." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1336652754.
Full textElander, Viktor. "Vit är människa, svart är svart : En postkolonial analys av synen på ”den andre” i Joseph Conrads Mörkrets hjärta." Thesis, Södertörns högskola, Lärarutbildningen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34504.
Full textLindberg, Marlene. "Från oövervinnelig till oigenkännlig : En komparativ genusstudie av hur Irene Adler porträtteras I Arthur Conan Doyles ”A Scandal in Bohemia” och BBC:s adaption ”A Scandal in Belgravia”." Thesis, Karlstads universitet, Institutionen för språk, litteratur och interkultur (from 2013), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-70985.
Full textSammanfattning Mästerdetektiven Sherlock Holmes kastar en lång skugga efter sig och har stått i centrum för majoriteten av forskningen om Sir Arthur Conan Doyles noveller. I periferin återfinns emellertid en kvinna vid namn Irene Adler som i ”A Scandal in Bohemia” från 1891 överlistar Holmes och får honom att omdefiniera hela sin syn på det kvinnliga könet på grund av Adlers intelligens och agens. I BBC:s filmatisering av den berömde detektiven i serien Sherlock har dock stora förändringar skett i transformationen av den feministiska förgrundsgestalten Adler. Porträtteringen av Adler i avsnittet ”A Scandal in Belgravia” från 2012 fokuserar till stor del på hennes sexualitet, avkläddhet och förföriska person i mötet med Holmes, vilket också föranlett denna uppsats vars syfte är att studera porträtteringen av Adler från text till filmduk ur ett genusperspektiv. Genom en komparativ metod grundad i genusteori och adaptionsteori finner uppsatsen att det skett en sexualisering och ett osjälvständiggörande av Adler som överensstämmer väl med många av de vanligt förekommande stereotypiska porträtteringarna av kvinnor på filmduken. Genom en successiv nedbrytning av den kvinnliga karaktären kan ett slags omvänd emancipation skönjas, där den hundra år äldre förlagan visar starkare feministiska förtecken än den moderna adaptionen.
Reyes, Rosanna. "Cultivation theory and stereotypes of latinidad in Desperate housewives." To access this resource online via ProQuest Dissertations and Theses @ UTEP, 2008. http://0-proquest.umi.com.lib.utep.edu/login?COPT=REJTPTU0YmImSU5UPTAmVkVSPTI=&clientId=2515.
Full textWilliams, Patrick Anthony. "Exploring Teachers' and Black Male Students' Perceptions of Intelligence." Scholarly Repository, 2009. http://scholarlyrepository.miami.edu/oa_dissertations/217.
Full textMaltese, François. "Effets d’une situation de comparaison sociale dans les différences liées au sexe en rotation mentale : Une étude avec des jumeaux dizygotes." Thesis, Aix-Marseille, 2013. http://www.theses.fr/2013AIXM3045/document.
Full textThe mental rotation test (MRT) is the most robust test revealing that men outperform women. Two major causes have been proposed for explaining the origin of this difference. The first focused on brain masculinization under the action of androgen during the fetal development. Vuoksimaa et al., (2010) showed that dizygotic opposite-sex female have greater performances than dizygotic same-sex female. For the second hypothesis, sex difference is mainly due to social regulation factors and stereotype threat interaction. We test here this second hypothesis. In a twin design we tested, for the first time, these two causal explanations. Same-sex dizygotic young adult pairs (23 pairs of males and 34 pairs of females), and opposite-sex dizygotic pairs (62 pairs) took a computerized MRT in two experimental co-action conditions. In the first condition, the experimental situation make the co-twin comparison possible (CSP): “you and your co-twin do the same test today”, and in the other experimental condition called, improbable comparison situation (CSI), they are told that: “you and your co-twin do different test today”. Accuracy and responses time where analyzed. Our results do not support the biological model but, in contrary, support the social regulation and stereotype threat model
Andersson, Happe Emma. "Mediatiserad religion i ramen av humor : En studie av den amerikanska sitcom-serien the Big Bang Theory." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-34987.
Full textForster, Gary. "Fairytale theory and explorations of gender stereotypes in post-1970s Rapunzel adaptations." Thesis, De Montfort University, 2015. http://hdl.handle.net/2086/11423.
Full textEspinoza, Chip. "Millennial Integration: Challenges Millennials Face in the Workplace and What They Can Do About Them." Antioch University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1354553875.
Full textEngström, Caroline, and Victoria Simonsson. "Gaming och stereotyper : En korrelationsstudie om gameridentifikation och upplevelsen av könsstereotyper i videospel." Thesis, Linnéuniversitetet, Institutionen för psykologi (PSY), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67073.
Full textToday, gaming is an industry which has a turnover of several billion SEK. Research has shown that people who play videogames, so called gamers, see the characters as being less stereotypical than people who do not game (Gillentine 2007). The aim of the paper was therefore to see whether gamers truly did consider stereotypical characters as less stereotypical than non-gamers did. Five gender stereotypical characters were chosen as examples by conducting a pilot study. Using a survey, 134 participants graded the characters as more or less stereotypical. Besides answering the questions taken from Videogame Experience Survey (Terlecki & Newcombe, 2005), the participants were further asked to grade their own attitudes towards negative research done on gaming. The results showed that there was a significant correlation between identifying oneself as a gamer and a lower grading of gender stereotypicality of the stereotypical characters. However, gender turned out to be an equal indicator, as women in a larger extent than men graded the characters as more stereotypical. From the point of view of Social Identity Theory and Banduras Social Learning Theory it is possible to view the difference between gamers and non-gamers is based on a combination of two things; the gamers identity formation and the need to defend it, and the games normalisation of gender stereotypes. In light of this study, it would be interesting to further look at the effects gaming has on female gamers and whether they truly do become more accepting towards gender stereotypes in video games.
Visbal, Olga [Verfasser]. "The erosion of stereotypes through intercultural exchange programs : testing Pettigrew's contact theory / Olga Visbal." Hamburg : Staats- und Universitätsbibliothek Hamburg, 2011. http://d-nb.info/1010757733/34.
Full textDennemark, Marcus, and Marcus Lewander. "Feminina män och... Maskulina kvinnor? : En kvalitativ interkulturell jämförelsestudie av genuskonstruktion i reklambilder i Sverige och USA." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35056.
Full textThis study aims to – through a qualitative method – examine the reliability of Geert Hofstede’s theory of cultural dimensions. More specifically, we are interested in Hofstede’s dimension masculinity/femininity (MAS), which for one tries to explain differences regarding the view on sex and gender between different cultures – a more thorough explanation of MAS follows in the initial chapter of this thesis. There have been several prior studies testing the reliability of MAS; using a quantitative method they have compared media content and advertising in two or more countries, and the results have in most cases legitimized MAS and the theory of cultural dimensions (Wiles, Wiles & Tjernlund, 1995; An & Kim, 2007; Stoica, Miller & Ardelea, 2011). In this study we have compared advertising images published in lifestyle magazines in Sweden and the US using a qualitative text/content analysis. Through examining how gender is constructed in advertising images found in magazines from the two countries, we have found that images published in Swedish magazines contain more non-stereotypical portrayals of men and women than those published in American magazines. When we say more, we don’t mean as in a higher frequency, that would take a quantitative method to determine, but there are more unique themes regarding the construction of gender in Swedish advertising images compared to American. Gender theory and stereotypes have been theoretical foundations of this study, and the actual analysis of images has been conducted using feminist gaze analysis together with Goffman’s (1979) classifications of gender portrayal. The results are not unequivocal since we found similarities regarding gender construction in advertising images in the two countries; however, despite the similarities, there is also a noticeable difference in the construction of gender that can be linked to the theoretical foundation in Hofstedes MAS-dimension.
Einstein, Catherine Allison. "Uncovering the Unrealistic Domestic Goddess: A Modified Grounded Theory Approach to Gender Stereotypes in Parenting Blogs." Thesis, Virginia Tech, 2018. http://hdl.handle.net/10919/83767.
Full textMaster of Arts
Joseph, Kenneth. "New Methods for Large-Scale Analyses of Social Identities and Stereotypes." Research Showcase @ CMU, 2016. http://repository.cmu.edu/dissertations/690.
Full textRydberg, Emilia, and Karin Paulsson. "Olika trots identiska? : Stereotypa könsrollers påverkan på attityder till chefers agerande." Thesis, Mälardalens högskola, Hälsa och välfärd, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-44192.
Full textNoles, Erica C. "Terror management theory and racist attributions : mortality saliency and bias level among black Americans /." Electronic version (PDF), 2007. http://dl.uncw.edu/etd/2007-2/nolese/ericanoles.pdf.
Full textKling, Martin. "Min pappa är negerkung : En kvalitativ studie av etniska stereotyper i filmatiseringarna om Pippi Långstrump." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper (KV), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-40590.
Full textCasper, Klaudia. "Spracheinstellungen : Theorie und Messung /." Heidelberg : K. Casper, 2002. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009765708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.
Full textBukowski, Mark. "Men and College Enrollment: A Grounded Theory Study on Understanding how Gender Stereotypes Influence Men and Their Decision-Making." Diss., NSUWorks, 2016. https://nsuworks.nova.edu/shss_dcar_etd/48.
Full textLindström, Emelie, and Elin Engström. "Könsrollers påverkan på kvinnliga projektledare : En kvalitativ studie om hur kvinnliga projektledare hanterar stereotypa könsbaserade normer." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414722.
Full textde, Blois Sarah. "Older Workers’ Perspectives on Age and Aging: Exploring the Predictors of Communication Patterns and Knowledge Transfer." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/26107.
Full textVaughan-Bonterre, Scott Alexander. "Relationships between White Privilege, Organizational Belongingness, Racial Stereotypes, and Motivation to Lead." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4110.
Full textNorman, Tiffany M. "Examining the Relationship between Test Anxiety and Growth Mindset Among Elementary School Students in a Test-Driven Culture." Miami University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=miami16270571968306.
Full textLanevik, Linnea, and Jessica Lindblom. "Lyckas en inkluderande organisation inkludera? : En semiotisk analys av sexuella identiteter i RFSU:s reklamfilmer." Thesis, Jönköping University, HLK, Medie- och kommunikationsvetenskap, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51880.
Full textThis bachelor thesis contains a study of how people who identify as homosexual, but also to some degree; people who identify as heterosexual, is portrayed in three commercials from RFSU, Swedish Association for Sexuality Education. RFSU is an established Swedish national organization working with questions regarding sexual education, contraceptives, abortion, sexuality, and human rights. The purpose of these three commercials is to encourage the usage of condoms and to deliver the importance of it but the intention is also to get people to buy their condoms. The purpose of this study is to examine how the representation and inclusion of homosexual people are portrayed in the selected commercials. The study also deals with similarities and differences between the commercials. A queer perspective and a semiotic method and its tools denotation, connotation, and myth are implemented in the analysis. The study shows that RFSU reproduce heteronormative structures, even though the extent of heteronormativity variegates and has altered in the three different commercials.
Keene, Kyra Margaret. "A Thematic Analysis of Gender Stereotypes in Children's Top Mobile Applications of 2018." Thesis, Virginia Tech, 2020. http://hdl.handle.net/10919/99105.
Full textMaster of Arts
Handheld electronic devices, such as smartphones and tablets, encompass some of the most widely used electronic devices in today's society. Most families in America have at least one mobile device with internet capability. Apple, the manufacturer of perhaps the most popular brand of electronic devices, pre-install their App Store on all devices they sell, giving users instant access to hundreds of thousands of different mobile applications that offer functions to make every aspect of life simpler. Young children spend a significant amount of their time playing games on these devices, although the American Academy of Pediatrics (2017) recommends that parents limit their children's daily screen time to no more than 2 hours, depending on the age of the child. The games that children download and play impose a number of different messages and stereotypes on their users, including gender stereotypes. Due to the substantial time children dedicate to these apps, the messages communicated regarding gender play crucial roles in the development of their gender identity. Social cognitive theory offers valuable insight and guidance into the gender identity development process. Therefore, the present study examines the gender stereotypes conveyed within 20 of the top children's mobile applications available on the Apple App Store in April 2018. The researcher randomly selected 20 children's applications, 10 each from the Top Free and Top Paid categories and examined them for gendered instances, such as occupations and interests as well as character depictions. The results reflect that instances of gender stereotypes do occur in the children's mobile applications. These represent the idea that society places higher value on certain stereotypes, like being caring and nurturing ("Mommy in Training") or engaging in messy, adventurous play ("Boys will be Boys"), than others, such as social relationships ("The Power of Motivational Friendship") or recklessness ("The Risk Taker"). Implications include modeling of traditionally masculine and feminine stereotypes for young users by utilizing popular characters recognizable by most children in the target age range.
Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach." Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.
Full textLiu, Xiyuan. "Homosexual Representation Diversity in Media: The Role of Associative Interference in Diminishing Stereotypes and Improving Attitudes." Ohio University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1354656326.
Full textHo, Megan E. "Why did they shoot? The Power of Media with Attribution Theory." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/scripps_theses/962.
Full textAdams, Nessa Cecelia. "Cultural diversity communication strategies in UK and US advertising agencies : a Bourdieusian analysis." Thesis, Brunel University, 2017. http://bura.brunel.ac.uk/handle/2438/15825.
Full text