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Journal articles on the topic 'Stimuli-Organism- Response (SOR) model'

Author: Grafiati

Published: 5 June 2025

Last updated: 2 August 2025

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1

Putri Wenang Lusianingrum, Farah, and Widya Nur Bhakti Pertiwi. "Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia." Qubahan Academic Journal 3, no. 4 (2023): 277–88. http://dx.doi.org/10.58429/qaj.v3n4a180.

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The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attractions. Many studies utilized TPB and TRA to examine models of intention to visit tourist attractions. This research aims to develop a comprehensive SOR-based model to reveal the psychological mechanism of the intention and decision to visit tourist attractions. An online questionnaire was employed to g

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Putri Wenang Lusianingrum, Farah, and Widya Nur Bhakti Pertiwi. "Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia." Qubahan Academic Journal 3, no. 4 (2023): 277–88. http://dx.doi.org/10.48161/qaj.v3n4a180.

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The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attractions. Many studies utilized TPB and TRA to examine models of intention to visit tourist attractions. This research aims to develop a comprehensive SOR-based model to reveal the psychological mechanism of the intention and decision to visit tourist attractions. An online questionnaire was employed to g

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Djakfar, Ludfi, Melchior Bria, and Achmad Wicaksono. "How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model." Journal of Advanced Transportation 2021 (November 19, 2021): 1–16. http://dx.doi.org/10.1155/2021/5555488.

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Although transport mode choice in commuting from home to work has been studied extensively, no prior research has investigated mode choice as an emotional response to external stimuli using the stimulus-organism-response (SOR) model. Therefore, this study applies the SOR model to explore commuters’ transport mode choice behaviour. The stimulus variables include trip characteristics, transport infrastructure and services, environment, and work characteristics; the organism variable includes the travel experience and attitude of the individual; and the response variables include use of public tr

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Nguyen, Hoang Thien, Minh Chau Doan, and Truc Vi Ho. "Applying the SOR Framework in Online Hotel Bookings: Literature Review." Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499 2 (August 30, 2024): 1–12. http://dx.doi.org/10.47747/snfmi.v2i1.2006.

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This study aims to investigate the factors influencing customers' online hotel booking intentions in the post-COVID-19 pandemic context. Drawing on the Stimulus-Organism-Response (S-O-R) framework, the research proposes to measure three stages leading to behavioral intention: the stimulus stage, the organism stage, and the response stage. The findings are expected to provide valuable insights for the hospitality industry to better understand and respond to changing customer behavior in the post-pandemic recovery period. Base on reviewed previous research about S-O-R model and hotel booking int

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Ngoc Nguyen, Dat, and Duy Van Nguyen. "FOMO and the Impulsive Purchasing Behavior of Young People." European Journal of Business and Management Research 10, no. 3 (2025): 41–47. https://doi.org/10.24018/ejbmr.2025.10.3.2638.

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The study on impulsive purchasing behavior plays an important role for sellers. This research evaluates the impact of the fear of missing out (FOMO) on the impulsive purchasing behavior of young people via livestream platforms (Facebook, TikTok, etc.). The research model is built upon the SOR (Stimulus-Organism-Response) theory, which explains the relationships between contextual and environmental stimuli, the organism, and responses in live-streaming commerce. The model proposes that three key stimuli—livestreamers' attractiveness (SA), information quality (IQ), and interactivity (IT)—drive b

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Said, Basalamah, Handitya Deastri Leliantika, and Arief Risman Moch. "Applying the Stimuli-Organism-Response (SOR) Model in Government Institutions to Measure Employee Engagement and Performance: Case Study of The Indonesian Ministry of Finance." International Journal of Social Science and Human Research 07, no. 07 (2024): 5085–98. https://doi.org/10.5281/zenodo.12719803.

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This descriptive-quantitative research through a survey aims to prove whether the Stimuli-Organism-Response (SOR) model can be applied to government institutions, and to test whether there are differences among categories of Ministry of Finance (MoF) employees. Questionnaires were sent to all MoF employees by online using the MoF Forms, but only 3,009 respondents returned the questionnaire and 3,000 were processed because 9 respondents gave the same response to all questionnaire items. Analyses were carried out using descriptive analysis and MANOVA, while hypothesis testing was carried out usi

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Septyarini, Dewi Nur, Gusti Noorlitaria Achmad, and Adjie Sofyan. "THE EFFECT OF SENSORY STIMULI ON INCREASING CUSTOMER SATISFACTION AND CUSTOMER ADVOCACY BANKALTIMTARA USING THE Stimulus ORGANISM RESPONSE (SOR) MODEL." International Journal of Economics, Business and Accounting Research (IJEBAR) 6, no. 2 (2022): 752. http://dx.doi.org/10.29040/ijebar.v6i2.5032.

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Abstract: The purpose of this study is to prove that the Bankaltimtara website stimuli have an effect on the affective state of its customers, to prove that the Bankaltimtara's servicescape stimuli have an effect on the customer's affective state, to prove that the customer's affective state has an effect on increasing bankaltimtara's customer satisfaction. , to prove the affective state of customers mediating the influence of website stimuli on increasing customer satisfaction bankaltimtara, to prove the affective state of customers mediating the influence of website stimuli on increasing cus

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Rafijevas, Saidas, and Indrė Razbadauskaitė-Venskė. "EXPLORING SENSORY MARKETING: THE IMPACT OF VISUAL STIMULI ON ONLINE PURCHASE INTENTIONS." STUDIJOS – VERSLAS – VISUOMENĖ: DABARTIS IR ATEITIES ĮŽVALGOS 1, no. IX (2024): 155–61. https://doi.org/10.52320/svv.v1iix.355.

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This study investigates the critical role of visual imagery in influencing consumer purchase intentions within the online shopping environment. While extensive research has been conducted on online purchasing behaviors, comprehending how visual stimuli within sensory marketing frameworks specifically affect these intentions is needed. By reviewing existing literature, this research aims to bridge the gap by employing the Stimulus-Organism-Response (SOR) model and mental imagery theory to develop a theoretical framework for analyzing the impact of visual stimuli on purchase intentions across va

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Huo, Chunhui, Xiaorui Wang, Muhammad Waqas Sadiq, and Ming Pang. "Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model." SAGE Open 13, no. 2 (2023): 215824402311726. http://dx.doi.org/10.1177/21582440231172678.

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The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow experience (organism). In addition, we also examined time availability and money availability, two situational variables, as moderators of flow experie

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Li, Yiqi. "A Study on the Influence of External Stimuli and Psychological Processes on Stationery Purchase Behavior Based on SOR." Proceedings of Business and Economic Studies 5, no. 4 (2022): 79–87. http://dx.doi.org/10.26689/pbes.v5i4.4285.

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Based on the SOR (stimulus–organism–response) model to obtain 534 survey data from the MTurk platform, the relationship between external stimuli, psychological processes, and consumers’ stationery purchasing behavior was empirically analyzed using a multivariate ordered logistic regression model. In terms of marketing stimuli, consumers’ recognition of product quality and price as well as the convenience of purchasing channels significantly and positively influenced purchasing behavior; in terms of social stimuli, self’s opinion of needs and the positive evaluation of peers significantly and p

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Zhang, Bo, and Yannan Zhang. "Exploring knowledge sharing intention of digitalization of rural intangible cultural heritage (DRICH): Integrating stimulus-organism-response (SOR) theory and social exchange theory (SET)." PLOS One 20, no. 6 (2025): e0325892. https://doi.org/10.1371/journal.pone.0325892.

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In the digital age, knowledge sharing is gaining increasing significance, but its contribution in promoting the protection and transmission of rural intangible cultural heritage is still not fully appreciated. Based on the stimulus-organism-response (SOR) theory and the social exchange theory (SET), this study developed a theoretical model to understand the knowledge sharing intention in the digitalization of rural intangible heritage (DRICH). We examined the influence of external stimuli (i.e., heritage rewards and heritage image) on organism feedback (i.e., cultural identity, responsibility,

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Lee, Wonguk, and Heetae Yang. "A Study on the Intention to use Personal Mobility Services : Focused on the SOR(Stimulus-Organism-Response) Model." Information Systems Review 24, no. 2 (2022): 67–88. http://dx.doi.org/10.14329/isr.2022.24.2.067.

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Liu, Jiaxing, Yongchao Zhu, Jing Liu, and Pohsun Wang. "Unraveling Tourist Behavioral Intentions in Historic Urban Built Environment: The Mediating Role of Perceived Value via SOR Model in Macau’s Heritage Sites." Buildings 15, no. 13 (2025): 2316. https://doi.org/10.3390/buildings15132316.

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In response to growing concerns about overtourism and the need for sustainable heritage tourism, this study investigates how external environmental stimuli affect tourists’ perceived value and behavioral intentions in historic urban environments. Using the Stimulus–Organism–Response (SOR) model as the theoretical framework, and based on 275 valid questionnaires collected from five major sites in the Historic Center of Macau, this study explores the direct and indirect relationships among four types of environmental stimuli (physical factors, social activities, environmental atmosphere, and inf

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Fan, Jiqun, Xiaobing Lu, and Qinqing Zhang. "The Impact of Teacher and Peer Support on Preservice EFL Teachers’ Work Engagement in Their Teaching Practicum: The Mediating Role of Teacher L2 Grit and Language Teaching Enjoyment." Behavioral Sciences 14, no. 9 (2024): 785. http://dx.doi.org/10.3390/bs14090785.

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The academic study of work engagement among pre-service teachers during their practicum has been notably sparse, with even fewer investigations examining the influence of environmental stimuli on their engagement levels and the role of individual psychological and emotional factors throughout the practicum. To address this research gap, the present study, informed by the Stimulus–Organism–Response (SOR) theory, has developed a structural equation model. This model posits teacher support and peer support as stimuli, L2 grit and the foreign language teaching enjoyment as the organism, and the wo

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Chi, Ting, Victoria Gonzalez, Justin Janke, Mya Phan, and Weronika Wojdyla. "Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective." Sustainability 15, no. 19 (2023): 14338. http://dx.doi.org/10.3390/su151914338.

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Fashion rental services have become increasingly popular due to their provision of sustainable and environmentally friendly ways of consuming fashion products. This research aimed to investigate the effects of various stimuli offered by these services, such as product variety, information quality, style conformity, and service quality, on consumer internal states (perceived performance risk, perceived financial risk, perceived social risk, perceived utilitarian value, and perceived hedonic value) and consequently their external responses (purchase intention and word of mouth). The SOR (stimulu

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Nurdiansyah and Paulus Djohan Lolo. "Analysis of Consumer Behavior towards Product Groups at Indomaret Sudiang Raya." Kontigensi : Jurnal Ilmiah Manajemen 11, no. 2 (2023): 491–99. http://dx.doi.org/10.56457/jimk.v11i2.489.

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Effective marketing necessitates a profound understanding of consumer behavior, and the SOR Model (stimuli-organisms-response) stands out as a crucial theory in this domain. This model identifies three stages in the purchasing process: stimuli, organism (consumer's mind), and response. In this study, we explore consumer responses within various product categories, seeking to unveil patterns in decision-making processes. The experiment at Indomaret Sudiang Raya involved observing 146 randomly selected individuals, ensuring gender balance among respondents. The research encompassed three key sec

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Sabaa, Sania, Saptaningsih Sumarmi, Basma Al-Hariry, Ahmed Soliman, and Neama Elwakeel. "The Role of Gamification and Artificial Intelligence Stimuli in Driving Customer Engagement: A Study on Saudi Telecom Users’ Ability Readiness." American Journal of Business Science Philosophy (AJBSP) 2, no. 1 (2025): 73–85. https://doi.org/10.70122/ajbsp.v2i1.28.

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This study examines the impact of gamification in marketing and artificial intelligence (AI) stimuli on customer engagement, with customer ability readiness as a moderating factor in the Saudi telecommunications sector. Using the Stimulus-Organism-Response (SOR) model, this research investigates how AI-driven personalization and gamification strategies influence customer interactions, motivation, and loyalty. A quantitative research approach was employed, utilizing Structural Equation Modeling (SEM) to analyze survey responses from 400 Saudi telecom users. The results confirm that gamification

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Grădinaru, Camelia, Daniel-Rareș Obadă, Ioan-Alexandru Grădinaru, and Dan-Cristian Dabija. "Enhancing Sustainable Cosmetics Brand Purchase: A Comprehensive Approach Based on the SOR Model and the Triple Bottom Line." Sustainability 14, no. 21 (2022): 14118. http://dx.doi.org/10.3390/su142114118.

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Profitable and dynamic, the cosmetics industry strives to conform to the environmental ideals and practices of the 21st century. For years, NGOs, the media, and consumers have accused cosmetics brands of pollution, environmental disasters, and safety concerns. These allegations can spread faster in the online environment and cause genuine brand crises. Many cosmetic company managers continue to assess the necessity of accelerating their business toward sustainability initiatives and being more consumer centric. Therefore, this paper aims to examine the impact of economic, social, and environme

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Zhu, Bing, Suwanna Kowatthanakul, and Punnaluck Satanasavapak. "Generation Y consumer online repurchase intention in Bangkok." International Journal of Retail & Distribution Management 48, no. 1 (2019): 53–69. http://dx.doi.org/10.1108/ijrdm-04-2018-0071.

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Purpose The rapid growth of e-commerce has encouraged online retailers to adapt to the purchase behaviour of Generation Y consumers. For this purchase, the purpose of this paper is to investigate Generation Y online consumer repurchase intention in Thai context based on Stimuli-Organism-Response (SOR) model. Design/methodology/approach Data were used to test the hypotheses that Generation Y consumer online response is influenced by online environment cues and organism. In total, 401 questionnaires were collected in Bangkok through judgemental sampling and convenient sampling. SPSS 24 was used

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Yu, Shulan, Hongli Zhang, Qun Zheng, Dongdong Chu, Tianyue Chen, and Xinran Chen. "Consumer behavior based on the SOR model: How do short video advertisements affect furniture consumers’ purchase intentions?" BioResources 19, no. 2 (2024): 2639–59. http://dx.doi.org/10.15376/biores.19.2.2639-2659.

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Short video advertisements are a novel and influential medium for promoting furniture products, but their effects on consumers’ purchase intentions remain underexplored. This study applies the extended stimulus-organism-response (SOR) framework, a psychological theory that elucidates how stimuli (short video ads), organisms (consumers), and responses (purchase intentions) are interrelated. This study quantitatively examines these relationships using structural equation modeling (SEM). The results reveal that the Flow experience and Telepresence experience significantly affect purchase intentio

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Jin, Wenkui, and Wenying Zhang. "The Impact of E-Commerce Live Streaming on Purchase Intention for Sustainable Green Agricultural Products: A Study in the Context of Agricultural Tourism Integration." Sustainability 17, no. 15 (2025): 6850. https://doi.org/10.3390/su17156850.

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Growing awareness of sustainable development and green consumer concerns is driving the market expansion for green agriculture products. E-commerce live streaming gives rural enterprises a new channel through scenario-building and interaction, while agro-tourism integration combines resources to generate a variety of promotion scenarios. This study examines the effects of external stimuli, including social networks, resource endowment, infrastructure, and the characteristics of e-commerce streamers, on the perception, trust, perceived value, and purchase intention of green consumption. It is b

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Saewanee, Cholthida, Jaruwan Napalai, and Pensri Jaroenwanit. "Factors affecting customer retention of e-marketplace industries through Stimulus-Organism-Response (SOR) model and mediating effect." Uncertain Supply Chain Management 12, no. 3 (2024): 1537–48. http://dx.doi.org/10.5267/j.uscm.2024.3.025.

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This research aims to study the factors influencing customer retention of E-Marketplace businesses by applying the SOR theory and the mediating effect by examining the relationship between value perception, customer engagement, brand loyalty, and customer retention variables by creating a model based on the SOR theory to study the influence of environmental factors that will lead to customer retention mechanisms. The study focused on a sample group of 426 people who have used E-Marketplace services using an online questionnaire as a research tool. The model was analyzed using the CFA and the h

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Lady, Lady, Shevia Shevia, Fandion Melsen, Lily Purwianti, and ChangBo Liu. "Exploring Gen-Z Online Fashion Purchase Intention Using SOR Model: The Moderating Role of Gender." Jurnal Manajemen Bisnis 16, no. 2 (2025): 372–94. https://doi.org/10.18196/mb.v16i2.25591.

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Research aims: This study aimed to investigate Gen-Z online fashion purchase intention in Indonesia using the Stimulus-Organism-Response (SOR) model. In this model, social media marketing (SMM), electronic word-of-mouth (e-WoM), trust, and price served as stimuli, brand image (BI) functioned as the organism, and purchase intention (PI) represented the response, with gender acting as a moderating variable.Design/Methodology/Approach: A causal-comparative research design was used, collecting data from 384 Gen-Z respondents through structured questionnaires. Data analysis was conducted using Smar

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Wu, Ronghui, Lin Gao, Jiaxin Li, Anxin Xie, and Xiao Zhang. "Exploring Key Factors Influencing the Processual Experience of Visitors in Metaverse Museum Exhibitions: An Approach Based on the Experience Economy and the SOR Model." Electronics 14, no. 15 (2025): 3045. https://doi.org/10.3390/electronics14153045.

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With the advancement of immersive technologies, metaverse museum exhibitions have become an increasingly important medium through which audiences access cultural content and experience artistic works. This study aims to identify the key factors influencing visitors’ processual experiences in metaverse museum exhibitions and to explore how these factors collectively contribute to the formation of satisfaction with the visiting experience. Adopting an interdisciplinary theoretical perspective, the study integrates the Experience Economy theory with the Stimulus–Organism–Response (SOR) model to c

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Aini, Aish Nian Farah, and Pusvita Yuana. "Pengaruh Sales Promotion Terhadap Impulse Buying Melalui Attitude." Jurnal Manajemen Pemasaran dan Perilaku Konsumen 2, no. 4 (2023): 984–93. http://dx.doi.org/10.21776/jmppk.2023.02.4.13.

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The objective of this research is to assess the relationship between sales promotion, attitude, and impulse buying in Grab Food service. In conducting sales promotions, companies need to identify the effectiveness of their strategy in marketing. In this research, Stimulus-Organism-Response (SOR) model was used to explain the relationship between the variables. The elements of the sales promotion to be assessed are flash sale, bundling, and shipping discount. The data was acquired from 216 users of Grab Food in Surabaya and Malang City and was analyzed using SEM-PLS. this study finds that those

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Herlina, Budhi Haryanto, Lilik Wahyudi, and Catur Sugiarto. "Achieving Sustainable Development Goals: Exploring the Influence of Live Shopping Behavior on Purchase Intentions in “Tiktok” Shop." Journal of Lifestyle and SDGs Review 5, no. 2 (2024): e03531. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe03531.

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Objectives: This study explores the influence of live shopping behavior on consumer purchase intentions within the TikTok Shop, emphasizing its relevance to achieving Sustainable Development Goals (SDGs). Understanding the dynamics of live shopping behavior on platforms like TikTok is vital for businesses aiming to leverage this innovative marketing strategy. Theoretical framework: The research is grounded with a behavioral predictor in understanding shopping decisions using the Stimulus-Organism-Response (S-O-R) theory psychological model. SOR here, the stimulus uses store and brand image; th

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Huang, Yan, and Yizhou Zeng. "The impact of visual and auditory landscapes on coastal tourism experience: Applying the stimulus-organism-response model for social development." Journal of Infrastructure, Policy and Development 8, no. 8 (2024): 6559. http://dx.doi.org/10.24294/jipd.v8i8.6559.

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Tourism experiences are inherently multisensory, engaging visitors’ senses of sight, sound, smell, taste, and touch. This study addresses the gap in literature by investigating the impact of visual and auditory landscapes on tourist emotions and behaviors within coastal tourism settings, using the Stimulus-Organism-Response (SOR) model. Data collected from tourists in Sanya, China, were analyzed using structural equation modeling. The results indicate that both visualscape and soundscape significantly influence tourist emotions (pleasure and arousal) and subsequent loyalty. Pleasure and arousa

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Sun, Fan. "The Impact of Live Streaming of Fresh Agricultural Products on Consumers' Purchase Intention-Consider the Regulatory Role of Policy Support." Journal of Global Economy, Business and Finance 6, no. 8 (2024): 75–80. http://dx.doi.org/10.53469/jgebf.2024.06(08).13.

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To understand the influence of fresh agricultural products online live on consumer purchase intention, based on SOR (Stimuli-Organism-Response) theory framework, with convenience, interactivity, anchor prestige, task fit as a stimulus variable, to customer participation as a psychological latent variable construction theory model, based on the questionnaire data, using the structural equation model of measurement model consistency, reliability, convergence validity and validity test, and explore the role of the latent variables, with path coefficient as an observation index analysis of the mod

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Solihin, Solihin, and Suyono Suyono. "PENGARUH TIKTOK TERHADAP CONSUMER IMPULSIF BUYING ONLINE BEHAVIOR PRODUK UMKM WANITA MADURA." PERFORMANCE: Jurnal Bisnis & Akuntansi 14, no. 1 (2024): 257–69. http://dx.doi.org/10.24929/feb.v14i1.3080.

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TikTok is one of the most used social media platforms popular among young adults and teens and has over 1.4 billion monthly active users by 2023. Indonesia itself ranks second in the world for TikTok users, with monthly active users reaching 99.1 million people in April 2022. TikTok is enjoying significant growth in user acquisition with an increase in brands appearing on the platform. This study studies how TikTok affects the impulse buying behavior of consumers of Madura MSME products through the lens of the Stimulus-Organism-Response (SOR) model consisting of product-related visual appeal a

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Naseri, Roszi Naszariah Nasni, Maryam Mohd Esa, Wan Kalthom Yahya, Geetha Muthusamy, Roslinawati Ibrahim, and Zurairah Jais. "A Conceptual Framework of the Influence of Packaging Design on Purchase Intention." International Journal of Art and Design 8, no. 2/SI (2024): 80–87. http://dx.doi.org/10.24191/ijad.v8i2/si.3021.

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The objective of this study is to provide an understanding of the influence of packaging design on consumer purchase intentions through the presentation of a conceptual framework. The proposed conceptual framework incorporates fundamental principles derived from the Stimulus-Organism-Response (SOR) model and the Theory of Planned Behavior (TPB). This analysis explores the impact of external cues, particularly packaging design, on customers' cognitive and affective reactions (Organism), ultimately influencing their intentions to make a purchase (Response). The elements of the Theory of Planned

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Jiang, Shu, Zhanpeng Wang, Zilai Sun, and Junhu Ruan. "Determinants of Buying Produce on Short-Video Platforms: The Impact of Social Network and Resource Endowment—Evidence from China." Agriculture 12, no. 10 (2022): 1700. http://dx.doi.org/10.3390/agriculture12101700.

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In the wake of the COVID-19 pandemic, selling by short video has become a new online selling model that enhances the communication between buyers and sellers. Therefore, it is necessary to identify the key factors influencing consumers’ purchase of agricultural products on short-video platforms. Additionally, it is also important to figure out the influencing mechanism and action path. Specifically, based on the ‘Stimulus-Organism-Response (SOR)’ framework and structural equation model, we delineate and empirically test hypotheses regarding the effects of key components on consumers’ purchase

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Vonoga, Aija. "TRENDS OF CONSUMER PURCHASES VIA SOCIAL MEDIA ACCORDING TO THE STIMULUS-ORGANISM-RESPONSE (SOR) MODEL." Journal of Regional Economic and Social Development 1, no. 13 (2021): 111–21. http://dx.doi.org/10.17770/jresd2021vol1.13.6712.

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The theme of this paper is ,,Trends of Consumer Purchases via Social Media according to the Stimulus-Organism-Response (SOR) Model’’. Social media are an important platform for entrepreneurship development, and a lot of entrepreneurs are using social media for marketing and selling activities in order to increase sales and attract potential customers. The topicality of the research is based on economic development requirements. The aim of the research – to identify the situation and to develop proposals for entrepreneurs and managers in Latvia. The tasks of the research are the following: to d

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Kim, Myung Ja, Choong-Ki Lee, and Timothy Jung. "Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model." Journal of Travel Research 59, no. 1 (2018): 69–89. http://dx.doi.org/10.1177/0047287518818915.

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Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The

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LAKHO, ASADULLAH, SHAHZEB ZULFIQAR, ADNAN MUHAMMAD, UL HAQ FAIZAN, and NIZAM KEHKASHAN. "A STUDY ON IMPACT OF FACEBOOK BRAND-RELATED USER GENERATED CONTENT (UGC) ON CONSUMER RESPONSES." Bulletin of Business and Economics (BBE) 11, no. 3 (2022): 1–15. https://doi.org/10.5281/zenodo.7108001.

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The purpose of this study is to propose and test a model that investigates the impact of brand related Facebook UGC on consumer responses. Research objectives include: Understand the impact of brand related UGC with respect to consumer emotional & cognitive responses, Investigate the process by which these cognitive and emotional responses are impacted, and Test whether homophily and brand involvement have any moderating impact on these proposed relationships. SOR Model has been used to drive the proposed model for this study (Mehrabian & Russell, 1974). The SOR model studies the impac

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Chuang, Shu-Hui, Cheng-Chieh Ou, and Shinyi Lin. "The influence of functionality and innovativeness of smart service systems on customer’s impulse buying behaviors." Edelweiss Applied Science and Technology 8, no. 4 (2024): 257–69. http://dx.doi.org/10.55214/25768484.v8i4.1179.

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This research aims to analyze the effect of two external factors—the functionality and innovativeness of smart service systems (SSSs)—on customers’ impulse purchasing behavior using the stimulus-organism-response (SOR) model. We collected data using a questionnaire survey, yielding 272 valid responses. The data was then analyzed using structural equation modeling (SEM). The study found that SSS functionality and innovativeness positively influenced experience value, which in turn significantly affected perceived pleasure and usefulness, promoting impulse buying behaviors. This study examines h

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Chang, Chen-Cheng. "Factors affecting m-learning continuance – From the perspectives of flow theory and stimulus-organism-response theory." European Conference on Knowledge Management 23, no. 2 (2022): 1396–402. http://dx.doi.org/10.34190/eckm.23.2.710.

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With the continual impact and deterioration of the pandemic disease of COVID-19 around the world, teaching classes in person that was a key part of learning style now was unavailable to be utilised by universities’ lecturers and it seemed that such situation would remain unavailable for some time to come. Fortunately, the good news is that there has been a trend over the past decades that the increasing number of universities has established and moved partly to online courses and most of the students have learned how information and communication technologies (ICTs) can help them study effecti

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Zhou, Qinghua, and Yubo Wang. "Research on the Variable Factors Influencing the Vitality of Commercial Districts Based on the SOR Theory Model." Buildings 15, no. 11 (2025): 1868. https://doi.org/10.3390/buildings15111868.

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The development of contemporary commercial districts has profoundly influenced the high-quality growth of urban space, social vitality, and public well-being. Based on the SOR (stimulus–organism–response) theoretical model, this study integrates methods including space syntax analysis, POI diversity measurement, streetscape semantic segmentation, and kernel density estimation. It treats spatial morphology variables of commercial districts as stimulus factors, individual behavioral and perceptual responses as the organism, and commercial vitality as the final response, thereby constructing a me

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Widiyaningsih, Nita, and Jonet Ariyanto Nugroho. "PENGARUH LIVE STREAMING TERHADAP PURCHASE INTENTION PADA THRIFT SHOP DENGAN CONSUMERS ATTITUDES SEBAGAI VARIABEL MEDIASI." Jurnal Manajemen Pemasaran 18, no. 1 (2024): 40–57. http://dx.doi.org/10.9744/pemasaran.18.1.40-57.

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Penelitian ini bertujuan untuk menguji pengaruh live streaming terhadap minat konsumen untuk melakukan pembelian setelah menonton live streaming pada thrift shop dengan sikap konsumen sebagai variabel mediasi. Penelitian ini merupakan penelitian kuantitatif. Model Stimuli-Organism-Response (SOR) digunakan sebagai kerangka teoritis, dan kuesioner terstruktur digunakan untuk mengumpulkan data. Sebanyak 166 mahasiswa Universitas Sebelas Maret yang memiliki pengalaman sebelumnya dengan pemasaran live streaming pada thrift shop menjadi sampel penelitian ini. Teknik pengambilan sampel yang digunakan

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Yasmin, Aisyah Faradhilah, and Arif Bagus Priyanata. "KOMUNIKASI MODEL LASSWELL DAN STIMULUS-ORGANISM-RESPONSE DALAM MEWUJUDKAN PEMBELAJARAN MENYENANGKAN KELAS 3 SD." Jurnal Pena Karakter 6, no. 2 (2024): 24–30. http://dx.doi.org/10.62426/jpk.v6i2.148.

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Penelitian ini dilakukan atas dasar permasalahan dalam komunikasi pendidikan. Subjek penelitiannya adalah siswa kelas 3 SD. Objek penelitian ini adalah kemampuan komunikasi dalam mewujudkan pembelajaran yang menyenangkan dengan menggunakan model komunikasi lasswell dan stimulus-organism-response (SOR). Penelitian ini bertujuan untuk mengetahui pola komunikasi yang diterapkan pada kelas 3 SD. Metode yang digunakan dalam penelitian ini adalah kualitatif. Hasil penelitian ini menunjukkan bahwa komunikasi memiliki peran penitng bagi kemajuan pendidikan. Komunikasi yang telah dirancang secara siste

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Ju, Yige, Tianyu Chen, Guohua Hu, and Feng Mi. "The Impact of Green Perception on Pro-Greenspace Behavior of Urban Residents in Megacities: Shaped by “Good Citizen” Image." Forests 16, no. 6 (2025): 1014. https://doi.org/10.3390/f16061014.

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Green perception underlies pro-greenspace behavior, but external stimuli and behavior are not always aligned. Understanding how residents’ perceived external green stimuli influence pro-greenspace behavior, and how the “good citizen” image (face) shapes this relationship, is essential. The study aims to deepen the understanding of the complex mechanisms driving urban residents’ pro-greenspace behavior by constructing an extended Stimulus-Organism-Response theoretical framework (C-SOR) that includes contextual factors. Using data from a 2024 field survey of 959 residents from Shanghai, China, t

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Matos, Celso Augusto de, and Anderson Krielow. "The effects of environmental factors on B2B e-services purchase: perceived risk and convenience as mediators." Journal of Business & Industrial Marketing 34, no. 4 (2019): 767–78. http://dx.doi.org/10.1108/jbim-12-2017-0305.

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Purpose Based on the stimulus-organism-response (SOR) framework, this paper aims to analyze the influence of environmental factors (e.g. competitive pressure) on the firm’s evaluations (i.e. perceived risk and convenience) and response (intention to purchase e-services). Design/methodology/approach A model is tested with data from a survey with 430 micro- and small-sized enterprises (MSEs) in an emerging country. The following constructs were measured: external factors, data security, lack of knowledge, perceived risk, convenience and purchase intention. Company size, internet use and previous

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Daradkeh, Mohammad. "Lurkers versus Contributors: An Empirical Investigation of Knowledge Contribution Behavior in Open Innovation Communities." Journal of Open Innovation: Technology, Market, and Complexity 8, no. 4 (2022): 198. http://dx.doi.org/10.3390/joitmc8040198.

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This study aims to examine and compare the mechanisms through which social learning processes influence the knowledge contribution behavior of lurkers and contributors in open innovation communities (OICs). Based on social learning theory and stimulus–organism–response (SOR) framework, this study developed a model of knowledge contribution formation mechanism from environmental stimuli (observational learning, reinforcement learning), organism cognition (self-efficacy, outcome expectancy) to behavioral response (initial contribution, continuous contribution). The model was tested using structu

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Yasmin, Aisyah Faradhilah, and Arif Bagus Priyanata. "KOMUNIKASI MODEL LASSWELL DAN STIMULUS-ORGANISM-RESPONSE DALAM MEWUJUDKAN PEMBELAJARAN MENYENANGKAN KELAS 3 SD." Jurnal Pena Karakter 6, no. 2 (2024): 60–66. http://dx.doi.org/10.62426/zg47qh20.

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This research was conducted on the basis of problems in educational communication. The research subjects were 3rd grade elementary school students. The object of this research is the ability to communicate in creating fun learning by using the Lasswell and stimulus-organism-response (SOR) communication models. This study aims to determine the pattern of communication that is applied to grade 3 SD. The method used in this research is qualitative. The results of this study indicate that communication has an important role for the advancement of education. Communication that has been designed sys

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Alfi Syakir, Muhammad, Shafira Ayu Maharani, Yobelio Ekaharja Putra, Putu Wuri Handayani, and Sali Rahadi Asih. "The Influence of Augmented Reality Face Filter Addiction on Online Social Anxiety: A Stimulus-Organism-Response Perspective." Interdisciplinary Journal of Information, Knowledge, and Management 19 (2024): 007. http://dx.doi.org/10.28945/5269.

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Aim/Purpose: This study aims to analyze the factors that influence user addiction to AR face filters in social network applications and their impact on the online social anxiety of users in Indonesia. Background: To date, social media users have started to use augmented reality (AR) face filters. However, AR face filters have the potential to create positive and negative effects for social media users. The study combines the Big Five Model (BFM), Sense of Virtual Community (SVOC), and Stimuli, Organism, and Response (SOR) frameworks. We adopted the SOR theory by involving the personality facto

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Majeed, Misbah, Usman Ghani, and Wenting Meng. "Privacy Concerns and Online Learning of Postgraduate Students through the Lens of Stimulus–Organism–Response Model." Sustainability 14, no. 18 (2022): 11604. http://dx.doi.org/10.3390/su141811604.

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Based on the stimulus–organism–response (SOR) model, the purpose of the current study is to investigate two types of privacy concerns, i.e., privacy concern abuse (PCA) and privacy concern finding (PCF), in relation to online collaborative learning (OCL). Further, another aim is to investigate knowledge-sharing perceptions (KSP) as a mechanism between PCA and PCF with OCL. A survey was used to collect the data from postgraduate university students in Pakistan. The hypothesized model was tested on 285 valid responses through SPSS 22.0 and AMOS 22.0. The findings show that PCA and PCF negatively

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Aggag, Alaa, and Wael Kortam. "Using Augmented Reality to Improve Tourism Marketing Effectiveness." Sustainability 17, no. 13 (2025): 5747. https://doi.org/10.3390/su17135747.

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This study investigates the impact of web-based augmented reality (Web AR) on destination visit intention through the lens of a stimulus–organism–response (SOR) framework, a technology acceptance model (TAM) and flow theory into an integrated theoretical framework. This study aims to address gaps in the literature by providing insights about the relevance of augmented reality to tourism marketing effectiveness. Structural equation modeling was used to test this conceptual framework using AMOS23 on quantitative data collected from questionnaires distributed locally and internationally and appli

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Zhao, Jie, and Zhixiang Peng. "Shared Short-Term Rentals for Sustainable Tourism in the Social-Network Age: The Impact of Online Reviews on Users’ Purchase Decisions." Sustainability 11, no. 15 (2019): 4064. http://dx.doi.org/10.3390/su11154064.

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With the development of social networks and the Internet-based sharing economy, shared short-term rentals are emerging as a new kind of service that provides a convenient way for people to buy short-term rental services in cities through social-network-enabled platforms. However, like other social-network-based services, shared short-term rental is also likely to be impacted by online reviews. This paper aims to investigate the impact of online reviews on users’ purchase decisions toward shared short-term rentals, and further to provide optimization suggestions for the future advance of shared

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Pandita, Shailesh, Hari Govind Mishra, and Shagun Chib. "Psychological impact of covid-19 crises on students through the lens of Stimulus-Organism-Response (SOR) model." Children and Youth Services Review 120 (January 2021): 105783. http://dx.doi.org/10.1016/j.childyouth.2020.105783.

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Chen, Shulan, Singha Chaveesuk, and Wornchanok Chaiyasoonthorn. "CHINESE MOBILE PAYMENT LANDSCAPE: A STIMULUS ORGANISM RESPONSE MODEL EXAMINING PERCEIVED VALUE, SATISFACTION, AND INFLUENCES ON CUSTOMERS' WILLINGNESS ON THIS TECHNOLOGY." ORESTA 7, no. 2 (2024): 59–84. https://doi.org/10.5281/zenodo.15086494.

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<em>This study aims to identify factors influencing individuals’ willingness to use mobile payment applications in China. Stimulus–organism–response (SOR) theory served as the foundational framework. Quantitative data were collected from 462 valid questionnaire addressing people’s use of mobile payment platforms in various regions of China. </em><em>Structural Equation Modeling (SEM) results </em><em>that </em><em>perceived usefulness and ease of use significantly increase user satisfaction and perceived value. In the same vein, service quality and social influence also

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Sari, Aida, Nuzul Inas Nabila, Risda Marvinita, and Nyimas Latifah Azzahra. "The Effect of Consumer's Feeled Values on Continuous Purchase Intention and Trust in Streamers as Mediation in E-Commerce Live-Streaming." Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi 8, no. 2 (2025): 76–88. https://doi.org/10.33753/mandiri.v8i2.270.

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This study examines the influence of consumer perceived value on repeat purchase intention in live-streaming e-commerce, considering the mediating role of consumer trust. Based on the stimulus-organism-response (SOR) model, this study examines how stimuli in the form of utilitarian values, such as product quality, hedonic value, social value, and symbolic value offered by streamers in live streaming can trigger a psychological response in the form of consumer trust. This trust is hypothesized to mediate the relationship between these values and repeat purchase intentions. Using a quantitative

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