Academic literature on the topic 'Stimulus-Organism-Response model (SOR)'

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Journal articles on the topic "Stimulus-Organism-Response model (SOR)"

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Lee, Wonguk, and Heetae Yang. "A Study on the Intention to use Personal Mobility Services : Focused on the SOR(Stimulus-Organism-Response) Model." Information Systems Review 24, no. 2 (2022): 67–88. http://dx.doi.org/10.14329/isr.2022.24.2.067.

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Djakfar, Ludfi, Melchior Bria, and Achmad Wicaksono. "How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model." Journal of Advanced Transportation 2021 (November 19, 2021): 1–16. http://dx.doi.org/10.1155/2021/5555488.

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Although transport mode choice in commuting from home to work has been studied extensively, no prior research has investigated mode choice as an emotional response to external stimuli using the stimulus-organism-response (SOR) model. Therefore, this study applies the SOR model to explore commuters’ transport mode choice behaviour. The stimulus variables include trip characteristics, transport infrastructure and services, environment, and work characteristics; the organism variable includes the travel experience and attitude of the individual; and the response variables include use of public tr
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Nguyen, Hoang Thien, Minh Chau Doan, and Truc Vi Ho. "Applying the SOR Framework in Online Hotel Bookings: Literature Review." Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499 2 (August 30, 2024): 1–12. http://dx.doi.org/10.47747/snfmi.v2i1.2006.

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This study aims to investigate the factors influencing customers' online hotel booking intentions in the post-COVID-19 pandemic context. Drawing on the Stimulus-Organism-Response (S-O-R) framework, the research proposes to measure three stages leading to behavioral intention: the stimulus stage, the organism stage, and the response stage. The findings are expected to provide valuable insights for the hospitality industry to better understand and respond to changing customer behavior in the post-pandemic recovery period. Base on reviewed previous research about S-O-R model and hotel booking int
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Vonoga, Aija. "TRENDS OF CONSUMER PURCHASES VIA SOCIAL MEDIA ACCORDING TO THE STIMULUS-ORGANISM-RESPONSE (SOR) MODEL." Journal of Regional Economic and Social Development 1, no. 13 (2021): 111–21. http://dx.doi.org/10.17770/jresd2021vol1.13.6712.

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The theme of this paper is ,,Trends of Consumer Purchases via Social Media according to the Stimulus-Organism-Response (SOR) Model’’. Social media are an important platform for entrepreneurship development, and a lot of entrepreneurs are using social media for marketing and selling activities in order to increase sales and attract potential customers. The topicality of the research is based on economic development requirements. The aim of the research – to identify the situation and to develop proposals for entrepreneurs and managers in Latvia. The tasks of the research are the following: to d
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Putri Wenang Lusianingrum, Farah, and Widya Nur Bhakti Pertiwi. "Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia." Qubahan Academic Journal 3, no. 4 (2023): 277–88. http://dx.doi.org/10.58429/qaj.v3n4a180.

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The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attractions. Many studies utilized TPB and TRA to examine models of intention to visit tourist attractions. This research aims to develop a comprehensive SOR-based model to reveal the psychological mechanism of the intention and decision to visit tourist attractions. An online questionnaire was employed to g
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Putri Wenang Lusianingrum, Farah, and Widya Nur Bhakti Pertiwi. "Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia." Qubahan Academic Journal 3, no. 4 (2023): 277–88. http://dx.doi.org/10.48161/qaj.v3n4a180.

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The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attractions. Many studies utilized TPB and TRA to examine models of intention to visit tourist attractions. This research aims to develop a comprehensive SOR-based model to reveal the psychological mechanism of the intention and decision to visit tourist attractions. An online questionnaire was employed to g
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Naseri, Roszi Naszariah Nasni, Maryam Mohd Esa, Wan Kalthom Yahya, Geetha Muthusamy, Roslinawati Ibrahim, and Zurairah Jais. "A Conceptual Framework of the Influence of Packaging Design on Purchase Intention." International Journal of Art and Design 8, no. 2/SI (2024): 80–87. http://dx.doi.org/10.24191/ijad.v8i2/si.3021.

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The objective of this study is to provide an understanding of the influence of packaging design on consumer purchase intentions through the presentation of a conceptual framework. The proposed conceptual framework incorporates fundamental principles derived from the Stimulus-Organism-Response (SOR) model and the Theory of Planned Behavior (TPB). This analysis explores the impact of external cues, particularly packaging design, on customers' cognitive and affective reactions (Organism), ultimately influencing their intentions to make a purchase (Response). The elements of the Theory of Planned
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Yasmin, Aisyah Faradhilah, and Arif Bagus Priyanata. "KOMUNIKASI MODEL LASSWELL DAN STIMULUS-ORGANISM-RESPONSE DALAM MEWUJUDKAN PEMBELAJARAN MENYENANGKAN KELAS 3 SD." Jurnal Pena Karakter 6, no. 2 (2024): 24–30. http://dx.doi.org/10.62426/jpk.v6i2.148.

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Penelitian ini dilakukan atas dasar permasalahan dalam komunikasi pendidikan. Subjek penelitiannya adalah siswa kelas 3 SD. Objek penelitian ini adalah kemampuan komunikasi dalam mewujudkan pembelajaran yang menyenangkan dengan menggunakan model komunikasi lasswell dan stimulus-organism-response (SOR). Penelitian ini bertujuan untuk mengetahui pola komunikasi yang diterapkan pada kelas 3 SD. Metode yang digunakan dalam penelitian ini adalah kualitatif. Hasil penelitian ini menunjukkan bahwa komunikasi memiliki peran penitng bagi kemajuan pendidikan. Komunikasi yang telah dirancang secara siste
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Yasmin, Aisyah Faradhilah, and Arif Bagus Priyanata. "KOMUNIKASI MODEL LASSWELL DAN STIMULUS-ORGANISM-RESPONSE DALAM MEWUJUDKAN PEMBELAJARAN MENYENANGKAN KELAS 3 SD." Jurnal Pena Karakter 6, no. 2 (2024): 60–66. http://dx.doi.org/10.62426/zg47qh20.

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This research was conducted on the basis of problems in educational communication. The research subjects were 3rd grade elementary school students. The object of this research is the ability to communicate in creating fun learning by using the Lasswell and stimulus-organism-response (SOR) communication models. This study aims to determine the pattern of communication that is applied to grade 3 SD. The method used in this research is qualitative. The results of this study indicate that communication has an important role for the advancement of education. Communication that has been designed sys
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Saewanee, Cholthida, Jaruwan Napalai, and Pensri Jaroenwanit. "Factors affecting customer retention of e-marketplace industries through Stimulus-Organism-Response (SOR) model and mediating effect." Uncertain Supply Chain Management 12, no. 3 (2024): 1537–48. http://dx.doi.org/10.5267/j.uscm.2024.3.025.

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This research aims to study the factors influencing customer retention of E-Marketplace businesses by applying the SOR theory and the mediating effect by examining the relationship between value perception, customer engagement, brand loyalty, and customer retention variables by creating a model based on the SOR theory to study the influence of environmental factors that will lead to customer retention mechanisms. The study focused on a sample group of 426 people who have used E-Marketplace services using an online questionnaire as a research tool. The model was analyzed using the CFA and the h
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Dissertations / Theses on the topic "Stimulus-Organism-Response model (SOR)"

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Werling, Anna Elisabeth. "The impact of Covid-19 on the German online home sports industry: an analysis based on S-O-R and Structural Equation Modeling." Master's thesis, 2020. http://hdl.handle.net/10071/21728.

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The online home sports industry grew tremendously in the last years and especially since the emergence of quarantine measurements and new restrictions caused by the outbreak of Covid19. A better understanding of what drives practitioners to participate in online sports classes and to further continue with them in the future would benefit sport marketers and sport classes providers greatly. To date, no empirically tested model has proposed predictive relationships among the online sports athletes' stimuli and behavioral variables. Based on the SOR model, this study investigated how five di
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Zhao, Yuyang. "Exploring user behaviours on mobile technologies combined with payment functions during the COVID-19 pandemic." Doctoral thesis, 2022. http://hdl.handle.net/10362/135622.

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A thesis submitted in partial fulfillment of the requirements for the degree of Doctor in Information Management, specialization in Information Technologies<br>With the extensive spread of smart mobile devices, mobile technologies and services have revolutionised and pervaded significantly in most aspects of human life, such as social communication, commerce, entertainment, etc. Various industries have integrated services and products with mobile financial transaction technologies, facilitating the payment services combined with various mobile applications. The wide adoption of mobile transac
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Book chapters on the topic "Stimulus-Organism-Response model (SOR)"

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Li, Wenliang, Yoo Ri Kim, Caroline Scarles, and Anyu Liu. "Exploring the Impact of Travel Vlogs on Prospect Tourists: A SOR Based Theoretical Framework." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_45.

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AbstractIn recent years, travel vlogs are prevalent on social media, they are projected as an important marketing tool to attract tourists to destinations in the post-COVID-19 era. However, the underlying mechanism of how travel vlogs affect prospective tourists’ behaviours remains unclear. To address this gap, this paper discusses the applicability of the Stimulus-Organism-Response (SOR) model to travel vlog research and proposes a SOR based theoretical framework. Moreover, this paper highlights the increasing trend of the SOR model in both e-tourism and wider tourism and hospitality research
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Li, Wenliang, Yoo Ri Kim, and Caroline Scarles. "What Makes People So Fond of Food Travel Vlogs? A Preliminary Study." In Information and Communication Technologies in Tourism 2023. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_17.

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AbstractThe large consumption of food travel vlogs during the COVID-19 pandemic shows its potential for destination promotion. However, little research has been done on this video form. This study explores the difference in food travel vlogs, short videos, live videos, and DMO promotion videos (DPVs) and concludes four distinctive characteristics of food travel vlogs (storytelling, authenticity, intimacy, and presence) through 38 semi-structured interviews. A Stimulus-Organism-Response (SOR) model-based conceptual framework is proposed to help understand the mechanism underlying the influence
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Zhu, Kaige, Jiao Li, Han Zhou, and Juhyeok Jang. "Exploring the Impact of Music in Short-Form Travel Videos on Users’ Emotional Resonance, Sharing Intention and Impulsive Travel Intention." In Information and Communication Technologies in Tourism 2024. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-58839-6_46.

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AbstractThe popularity of short-form video platforms and content creation tools has grown significantly in recent years, leading to increased consumption of travel-related visual content. A growing number of potential tourists are actively engaging with short-form travel videos (STVs). While previous studies have highlighted the importance of music in STVs, the research mechanisms and frameworks to investigate its impact remain unclear. Therefore, this study develops a research model based on resonance theory and the Stimulus-Organism-Response (SOR) model, aiming to investigate the influence o
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Liu, Yun, Tian Liao, Jiawen Chen, and Changlin Ye. "Consumers’ Intention to Purchase Through the O2O Catering Platform: A Study Based on a Stimulus-Organism-Response (SOR) Model." In E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-60264-1_22.

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Zhu, Kaige, Jiao Li, and Juhyeok Jang. "Exploring the Possibility of Short-Form Travel Videos for Cross-Border Promotion in Rural Tourism During the COVID-19 Pandemic: A Case Study of Ganzi Tibetan Autonomous Prefecture, China." In Information and Communication Technologies in Tourism 2023. Springer Nature Switzerland, 2023. http://dx.doi.org/10.1007/978-3-031-25752-0_14.

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AbstractThe impacts of short-form travel videos (STVs) on destination marketing have been widely acknowledged in recent years. Although there have been many prior studies on short video platforms, the mechanism and research system of the impacts of travel contents in short-form videos on users are not clear. This study aims to reveal the possibilities of STVs in cross-border tourism promotion and to develop research models and survey methods applicable to research related to the contents of STVs. Therefore, a scenario-based experiment was designed using STVs related to Ganzi (甘孜) destination.
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Zhou, Tao. "Understanding User Social Commerce Usage Intention." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch013.

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The integration of social media and e-commerce leads to the emergence of social commerce. Although previous research has examined social commerce user behaviour from multiple perspectives, it has focused on the effect of instrumental beliefs, such as perceived value, and has seldom examined the effect of emotional factors, such as sense of community on user behaviour. The purpose of this research is to draw on the stimulus-organism-response (SOR) model to examine the effect of sense of community on users' social commerce usage intention. The results indicate that both social support and servic
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Gonzales Jr., Avelino, and Jean Paolo Gomez Lacap. "Intention to Use E-Wallet Services, User Satisfaction and Loyalty." In Advances in E-Business Research. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-9230-0.ch016.

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Grounded in the Technology Acceptance Model (TAM) and the Stimulus-Organism-Response (SOR) model, this chapter investigates consumers' intentions to adopt e-wallet services, as well as their satisfaction and loyalty. Using purposive sampling and partial least squares (PLS) path modeling, the results demonstrate that perceived usefulness, perceived ease of use, perceived COVID-19 risk, and government support positively influence the intention to use e-wallet services. Furthermore, the intention to use e-wallet services leads to consumer satisfaction, which, in turn, enhances trust, ultimately r
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Konar, Rupam, Lazey Doma Bhutia, Kevin Fuchs, and Kandappan Balasubramanian. "Role of Virtual Reality Technology in Sustainable Travel Behaviour and Engagement Among Millennials." In Advances in Hospitality, Tourism, and the Services Industry. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3286-3.ch001.

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This study aimed to analyze the effectiveness of virtual reality technologies among millennial travel behavioral intention and engagement towards tourism destinations providing an insight into technological and sustainable capacity and capability building for Malaysian destination marketers. The research framework integrates the technology acceptance model (TAM) and the stimulus–organism–response (SOR) to conduct an empirical analysis of 263 valid participants using a partial-least-squares-based structural equation modeling approach, identifying several positive consequences. Expanding the mil
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Shekhar, Suraj Kushe. "Sentiment Analysis and Topic Modeling in Destination Marketing in the Digital Era." In Maximizing Destination Marketing Strategies in the Digital Era. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-9939-2.ch010.

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This study explores how sentiment analysis and topic modeling improve destination marketing in the digital age, emphasizing tourist engagement and brand loyalty. Using user-generated content from Scopus-indexed texts, it examines consumer behavior through the Technology Acceptance Model (TAM), the Stimulus-Organism-Response (SOR) framework, and experiential marketing theory. Findings highlight the success of personalized strategies, influencer partnerships, and narrative-driven branding in building strong tourist connections. The research also stresses sustainability as essential for global eq
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Hossain, Md Shamim, and Mst Farjana Rahman. "Website Quality, Perceived Flow, Trust, and Commitment." In Impact of Globalization and Advanced Technologies on Online Business Models. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7603-8.ch013.

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Website quality in online business is still exploratory, and despite growth in building a relationship with customer research, various challenges remain in developing a more customer-oriented website. This chapter tackles the dilemma of how to support website inclusivity in the building of a customer relationship, by investigating flow, commitment-trust, and stimulus-organism-response (SOR) theories. The authors applied the covariance-based SEM (structural equation modeling) to examine the structural model. Primary data for the study comes from 500 respondents through an online questionnaire.
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Conference papers on the topic "Stimulus-Organism-Response model (SOR)"

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Meyliana and Yakob Utama Chandra. "Analysis of Higher Education Student’s Behavior Factors to Posting a Comment on E-Commerce with Stimulus Organism Response (SOR) Model." In 2018 International Conference on Advanced Computer Science and Information Systems (ICACSIS). IEEE, 2018. http://dx.doi.org/10.1109/icacsis.2018.8618183.

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Jiang, Han, Yan Yixing, Kai Zhang, Xiaomei Nie, Yuhan Dong, and Xing Sun. "Gamified Emotional Evaluation of Virtual Architectural Spaces:The G-SOR Framework and “Lost In Reverie”." In 16th International Conference on Applied Human Factors and Ergonomics (AHFE 2025). AHFE International, 2025. https://doi.org/10.54941/ahfe1006065.

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With the rapid development of metaverse technology, virtual architectural spaces are playing an increasingly important role in digital experiences. However, existing emotional testing methods for virtual spaces face challenges such as insufficient immersion, lack of participant motivation, and limitations of single-variable research. This study proposes the G-SOR (Gamified Stimulus-Organism-Response) framework, which integrates environmental psychology's SOR model with game design theory, and develops the “Lost In Reverie”game testing platform based on this framework. The research first define
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