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Journal articles on the topic 'Stimulus-Organism-Response model (SOR)'

Author: Grafiati

Published: 10 September 2021

Last updated: 29 July 2025

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1

Lee, Wonguk, and Heetae Yang. "A Study on the Intention to use Personal Mobility Services : Focused on the SOR(Stimulus-Organism-Response) Model." Information Systems Review 24, no. 2 (2022): 67–88. http://dx.doi.org/10.14329/isr.2022.24.2.067.

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Djakfar, Ludfi, Melchior Bria, and Achmad Wicaksono. "How Employees Choose their Commuting Transport Mode: Analysis Using the Stimulus-Organism-Response Model." Journal of Advanced Transportation 2021 (November 19, 2021): 1–16. http://dx.doi.org/10.1155/2021/5555488.

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Although transport mode choice in commuting from home to work has been studied extensively, no prior research has investigated mode choice as an emotional response to external stimuli using the stimulus-organism-response (SOR) model. Therefore, this study applies the SOR model to explore commuters’ transport mode choice behaviour. The stimulus variables include trip characteristics, transport infrastructure and services, environment, and work characteristics; the organism variable includes the travel experience and attitude of the individual; and the response variables include use of public tr

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Nguyen, Hoang Thien, Minh Chau Doan, and Truc Vi Ho. "Applying the SOR Framework in Online Hotel Bookings: Literature Review." Prosiding Seminar Nasional Forum Manajemen Indonesia - e-ISSN 3026-4499 2 (August 30, 2024): 1–12. http://dx.doi.org/10.47747/snfmi.v2i1.2006.

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This study aims to investigate the factors influencing customers' online hotel booking intentions in the post-COVID-19 pandemic context. Drawing on the Stimulus-Organism-Response (S-O-R) framework, the research proposes to measure three stages leading to behavioral intention: the stimulus stage, the organism stage, and the response stage. The findings are expected to provide valuable insights for the hospitality industry to better understand and respond to changing customer behavior in the post-pandemic recovery period. Base on reviewed previous research about S-O-R model and hotel booking int

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Vonoga, Aija. "TRENDS OF CONSUMER PURCHASES VIA SOCIAL MEDIA ACCORDING TO THE STIMULUS-ORGANISM-RESPONSE (SOR) MODEL." Journal of Regional Economic and Social Development 1, no. 13 (2021): 111–21. http://dx.doi.org/10.17770/jresd2021vol1.13.6712.

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The theme of this paper is ,,Trends of Consumer Purchases via Social Media according to the Stimulus-Organism-Response (SOR) Model’’. Social media are an important platform for entrepreneurship development, and a lot of entrepreneurs are using social media for marketing and selling activities in order to increase sales and attract potential customers. The topicality of the research is based on economic development requirements. The aim of the research – to identify the situation and to develop proposals for entrepreneurs and managers in Latvia. The tasks of the research are the following: to d

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Putri Wenang Lusianingrum, Farah, and Widya Nur Bhakti Pertiwi. "Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia." Qubahan Academic Journal 3, no. 4 (2023): 277–88. http://dx.doi.org/10.58429/qaj.v3n4a180.

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The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attractions. Many studies utilized TPB and TRA to examine models of intention to visit tourist attractions. This research aims to develop a comprehensive SOR-based model to reveal the psychological mechanism of the intention and decision to visit tourist attractions. An online questionnaire was employed to g

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Putri Wenang Lusianingrum, Farah, and Widya Nur Bhakti Pertiwi. "Applying Stimulus-Organism-Response (Sor) Adoption for Predicting Generation Z’s Intention to Visit Tourism in Indonesia." Qubahan Academic Journal 3, no. 4 (2023): 277–88. http://dx.doi.org/10.48161/qaj.v3n4a180.

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The decline in tourist visits in Indonesia due to the Covid-19 pandemic has raised concerns because the tourism sector has significantly contributed to the country’s economy. Tourism managers should investigate what motivates Generation Z to have the intention and decision to visit tourist attractions. Many studies utilized TPB and TRA to examine models of intention to visit tourist attractions. This research aims to develop a comprehensive SOR-based model to reveal the psychological mechanism of the intention and decision to visit tourist attractions. An online questionnaire was employed to g

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Naseri, Roszi Naszariah Nasni, Maryam Mohd Esa, Wan Kalthom Yahya, Geetha Muthusamy, Roslinawati Ibrahim, and Zurairah Jais. "A Conceptual Framework of the Influence of Packaging Design on Purchase Intention." International Journal of Art and Design 8, no. 2/SI (2024): 80–87. http://dx.doi.org/10.24191/ijad.v8i2/si.3021.

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The objective of this study is to provide an understanding of the influence of packaging design on consumer purchase intentions through the presentation of a conceptual framework. The proposed conceptual framework incorporates fundamental principles derived from the Stimulus-Organism-Response (SOR) model and the Theory of Planned Behavior (TPB). This analysis explores the impact of external cues, particularly packaging design, on customers' cognitive and affective reactions (Organism), ultimately influencing their intentions to make a purchase (Response). The elements of the Theory of Planned

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Yasmin, Aisyah Faradhilah, and Arif Bagus Priyanata. "KOMUNIKASI MODEL LASSWELL DAN STIMULUS-ORGANISM-RESPONSE DALAM MEWUJUDKAN PEMBELAJARAN MENYENANGKAN KELAS 3 SD." Jurnal Pena Karakter 6, no. 2 (2024): 24–30. http://dx.doi.org/10.62426/jpk.v6i2.148.

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Penelitian ini dilakukan atas dasar permasalahan dalam komunikasi pendidikan. Subjek penelitiannya adalah siswa kelas 3 SD. Objek penelitian ini adalah kemampuan komunikasi dalam mewujudkan pembelajaran yang menyenangkan dengan menggunakan model komunikasi lasswell dan stimulus-organism-response (SOR). Penelitian ini bertujuan untuk mengetahui pola komunikasi yang diterapkan pada kelas 3 SD. Metode yang digunakan dalam penelitian ini adalah kualitatif. Hasil penelitian ini menunjukkan bahwa komunikasi memiliki peran penitng bagi kemajuan pendidikan. Komunikasi yang telah dirancang secara siste

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Yasmin, Aisyah Faradhilah, and Arif Bagus Priyanata. "KOMUNIKASI MODEL LASSWELL DAN STIMULUS-ORGANISM-RESPONSE DALAM MEWUJUDKAN PEMBELAJARAN MENYENANGKAN KELAS 3 SD." Jurnal Pena Karakter 6, no. 2 (2024): 60–66. http://dx.doi.org/10.62426/zg47qh20.

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This research was conducted on the basis of problems in educational communication. The research subjects were 3rd grade elementary school students. The object of this research is the ability to communicate in creating fun learning by using the Lasswell and stimulus-organism-response (SOR) communication models. This study aims to determine the pattern of communication that is applied to grade 3 SD. The method used in this research is qualitative. The results of this study indicate that communication has an important role for the advancement of education. Communication that has been designed sys

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Saewanee, Cholthida, Jaruwan Napalai, and Pensri Jaroenwanit. "Factors affecting customer retention of e-marketplace industries through Stimulus-Organism-Response (SOR) model and mediating effect." Uncertain Supply Chain Management 12, no. 3 (2024): 1537–48. http://dx.doi.org/10.5267/j.uscm.2024.3.025.

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This research aims to study the factors influencing customer retention of E-Marketplace businesses by applying the SOR theory and the mediating effect by examining the relationship between value perception, customer engagement, brand loyalty, and customer retention variables by creating a model based on the SOR theory to study the influence of environmental factors that will lead to customer retention mechanisms. The study focused on a sample group of 426 people who have used E-Marketplace services using an online questionnaire as a research tool. The model was analyzed using the CFA and the h

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Zhou, Qinghua, and Yubo Wang. "Research on the Variable Factors Influencing the Vitality of Commercial Districts Based on the SOR Theory Model." Buildings 15, no. 11 (2025): 1868. https://doi.org/10.3390/buildings15111868.

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The development of contemporary commercial districts has profoundly influenced the high-quality growth of urban space, social vitality, and public well-being. Based on the SOR (stimulus–organism–response) theoretical model, this study integrates methods including space syntax analysis, POI diversity measurement, streetscape semantic segmentation, and kernel density estimation. It treats spatial morphology variables of commercial districts as stimulus factors, individual behavioral and perceptual responses as the organism, and commercial vitality as the final response, thereby constructing a me

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Kim, Myung Ja, Choong-Ki Lee, and Timothy Jung. "Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model." Journal of Travel Research 59, no. 1 (2018): 69–89. http://dx.doi.org/10.1177/0047287518818915.

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Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The

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Pandita, Shailesh, Hari Govind Mishra, and Shagun Chib. "Psychological impact of covid-19 crises on students through the lens of Stimulus-Organism-Response (SOR) model." Children and Youth Services Review 120 (January 2021): 105783. http://dx.doi.org/10.1016/j.childyouth.2020.105783.

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CHOIRISA, Septi Fahmi. "WHAT DRIVES GEN-Z TO VISIT TOURIST DESTINATIONS USING VIRTUAL REALITY? THE STIMULUS-ORGANISM-RESPONSE APPROACH." GeoJournal of Tourism and Geosites 45, no. 4 supplement (2022): 1633–42. http://dx.doi.org/10.30892/gtg.454spl13-984.

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The Covid-19 pandemic significantly impacted tourism globally due to international travel restrictions. One of the technological advancements, Virtual Reality (VR), offers the pre-travel experience as an alternative method to alter human existence in tourism destinations. VR has been applied in tourism and hospitality to promote tourist experiences, especially for Gen-Z, a generation born in the technology era. This paper investigates the determinant factors of VR experience impact on Gen-Z's visit intention to Indonesian tourism destinations during the Covid-19 pandemic. This study presents a

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Zhou, Tao. "Understanding User Social Commerce Usage Intention." Information Resources Management Journal 32, no. 4 (2019): 56–71. http://dx.doi.org/10.4018/irmj.2019100104.

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The integration of social media and e-commerce leads to the emergence of social commerce. Although previous research has examined social commerce user behaviour from multiple perspectives, it has focused on the effect of instrumental beliefs, such as perceived value, and has seldom examined the effect of emotional factors, such as sense of community on user behaviour. The purpose of this research is to draw on the stimulus-organism-response (SOR) model to examine the effect of sense of community on users' social commerce usage intention. The results indicate that both social support and servic

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Herlina, Budhi Haryanto, Lilik Wahyudi, and Catur Sugiarto. "Achieving Sustainable Development Goals: Exploring the Influence of Live Shopping Behavior on Purchase Intentions in “Tiktok” Shop." Journal of Lifestyle and SDGs Review 5, no. 2 (2024): e03531. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe03531.

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Objectives: This study explores the influence of live shopping behavior on consumer purchase intentions within the TikTok Shop, emphasizing its relevance to achieving Sustainable Development Goals (SDGs). Understanding the dynamics of live shopping behavior on platforms like TikTok is vital for businesses aiming to leverage this innovative marketing strategy. Theoretical framework: The research is grounded with a behavioral predictor in understanding shopping decisions using the Stimulus-Organism-Response (S-O-R) theory psychological model. SOR here, the stimulus uses store and brand image; th

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ALI, MAZHAR, HUMA AMIR, and AAMIR SHAMSI. "Consumer Herding Behavior in Online Buying: A Literature Review." International Review of Management and Business Research 10, no. 1 (2021): 345–60. http://dx.doi.org/10.30543/10-1(2021)-30.

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The purpose of this review paper is to present the application of herding behavior in online buying. The simplest description of herding behavior is the imitation of others in making decisions. Online buying platforms have facilitated observing others' buying behavior, thereby increasing possibilities of social influence on our information search, evaluation, and buying. The concept of herding is multi-disciplinary; however, the literature review on herding behavior is mainly grounded in economics and finance. There is little understanding of herding behavior in marketing literature. Therefore

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Majeed, Misbah, Usman Ghani, and Wenting Meng. "Privacy Concerns and Online Learning of Postgraduate Students through the Lens of Stimulus–Organism–Response Model." Sustainability 14, no. 18 (2022): 11604. http://dx.doi.org/10.3390/su141811604.

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Based on the stimulus–organism–response (SOR) model, the purpose of the current study is to investigate two types of privacy concerns, i.e., privacy concern abuse (PCA) and privacy concern finding (PCF), in relation to online collaborative learning (OCL). Further, another aim is to investigate knowledge-sharing perceptions (KSP) as a mechanism between PCA and PCF with OCL. A survey was used to collect the data from postgraduate university students in Pakistan. The hypothesized model was tested on 285 valid responses through SPSS 22.0 and AMOS 22.0. The findings show that PCA and PCF negatively

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Vindytia, Mona, and Tengku Ezni Balqiah. "AI Marketing Impact on Consumer Behavior: An SOR Model Analysis of Online Food Delivery Services." Jurnal Dinamika Manajemen 15, no. 2 (2024): 215–28. https://doi.org/10.15294/jdm.v15i2.6758.

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Today’s world thrives on artificial intelligence’s (AI) ability to unlock new and exciting ways to engage customers. By powering innovative offerings and personalized experiences, AI strengthens the bond between brands and their consumers, setting them apart from the competition. According to the Stimulus–Organism–Response (SOR) model, this study aims to analyze how stimulus factors in Artificial Intelligence (AI) marketing efforts impact consumer behavior in food delivery service applications. This research uses a quantitative, descriptive, and cross-sectional survey approach. Structural Equa

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Hossain, Md Shamim, Mst Farjana Rahman, and Xiaoyan Zhou. "Impact of customers' interpersonal interactions in social commerce on customer relationship management performance." Journal of Contemporary Marketing Science 4, no. 1 (2021): 161–81. http://dx.doi.org/10.1108/jcmars-12-2020-0050.

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PurposeSocial commerce is a subpart of electronic commerce (e-commerce), where social media is forced to support user contributions. The purpose of this study is to measure the impact of customers' interpersonal interactions in social commerce on customer relationship management (CRM) performance, based on the flow, commitment-trust and stimulus–organism–response (SOR) theories.Design/methodology/approachOn the basis of the SOR framework, the authors developed a study model to determine the impact on CRM performance of customers' interpersonal interactions in social commerce. The primary data

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Sari, Kartika, and Dwinita Laksmidewi. "FACTORS AFFECTING IMPULSIVE BUYING IN MOBILE COMMERCE WITH STIMULUS-ORGANISM-RESPONSE (S-O-R) PERSPECTIVE." Journal of Business Studies and Mangement Review 5, no. 1 (2021): 40–48. http://dx.doi.org/10.22437/jbsmr.v5i1.14746.

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This research aims to learn the factors that impact impulse buying in online purchases using mobile commerce with a stimulus-organism-response (SOR) perspective in the e-commerce industry. Data collection using online surveys with sampling using purposive sampling, only buyers who have done online shopping using smartphones on e-commerce platforms. Data processing using Partial Lease Square-Structural Equation Model (PLS-SEM). The research analysis outcomes that the architectural quality of the website, promotion campaign, and enjoyment have a significant effect on positive affect. Furthermore

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Chen, Shulan, Singha Chaveesuk, and Wornchanok Chaiyasoonthorn. "CHINESE MOBILE PAYMENT LANDSCAPE: A STIMULUS ORGANISM RESPONSE MODEL EXAMINING PERCEIVED VALUE, SATISFACTION, AND INFLUENCES ON CUSTOMERS' WILLINGNESS ON THIS TECHNOLOGY." ORESTA 7, no. 2 (2024): 59–84. https://doi.org/10.5281/zenodo.15086494.

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<em>This study aims to identify factors influencing individuals’ willingness to use mobile payment applications in China. Stimulus–organism–response (SOR) theory served as the foundational framework. Quantitative data were collected from 462 valid questionnaire addressing people’s use of mobile payment platforms in various regions of China. </em><em>Structural Equation Modeling (SEM) results </em><em>that </em><em>perceived usefulness and ease of use significantly increase user satisfaction and perceived value. In the same vein, service quality and social influence also

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Raed Shujaa Alotaibi. "Using Stimulus-Organism-Response (SOR) Theory to understand mobile wallet intention to use in Saudi Arabia." Journal of Electrical Systems 20, no. 10s (2024): 4267–85. http://dx.doi.org/10.52783/jes.6063.

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In today’s technological revolution, the use of mobile wallet (m-wallet) in monetary transactions has become increasingly popular. In its adoption of the Stimulus-Organism-Response (SOR) Theory, this study aimed to measure the impacts of relative advantage, security considerations, ease of use, favourable infrastructure, touch-free transactions, aesthetics and enjoyment on m-wallet intention to use in Saudi Arabia. This study also aimed to measure the mediate of perceived values and user demographics (age and gender) as moderators of the proposed research model. A questionnaire was distributed

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Guo, Zhengyan, Yao Yao, and Yuan-Cheng Chang. "Research on Customer Behavioral Intention of Hot Spring Resorts Based on SOR Model: The Multiple Mediation Effects of Service Climate and Employee Engagement." Sustainability 14, no. 14 (2022): 8869. http://dx.doi.org/10.3390/su14148869.

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Based on the stimulus–organism–response (SOR) model, this study explored customer behavioral intentions and influencing factors in the service industry, represented by hotels. It studied the servicescape, customer emotions, and customer behavioral intentions. PROCESS analysis was conducted on 305 valid questionnaires collected from hot spring resorts. The study found that servicescape can predict customer behavioral intentions, that customer emotions have a partial mediating effect in the influence of servicescape on customer behavioral intentions, and that service climate and employee engagem

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Pan, Junjie, Nor Asniza Ishak, and Yao Qin. "The application of Moore's online learning interactions model in learning outcomes: The SOR (stimulus-organism-response) paradigm perspective." Heliyon 10, no. 7 (2024): e28505. http://dx.doi.org/10.1016/j.heliyon.2024.e28505.

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Yuan, Rui-Fang, Mei-Qin Jiang, Juan Li, and Jing-Jing Zhang. "Problem-solving model guided by stimulus-organism-response theory: State of mind and coping styles of depressed mothers after cesarean delivery." World Journal of Psychiatry 14, no. 6 (2024): 945–53. http://dx.doi.org/10.5498/wjp.v14.i6.945.

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BACKGROUND The use of a problem-solving model guided by stimulus-organism-response (SOR) theory for women with postpartum depression after cesarean delivery may inform nursing interventions for women with postpartum depression. AIM To explore the state of mind and coping style of women with depression after cesarean delivery guided by SOR theory. METHODS Eighty postpartum depressed women with cesarean delivery admitted to the hospital between January 2022 and October 2023 were selected and divided into two groups of 40 cases each, according to the random number table method. In the control gro

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Huo, Chunhui, Xiaorui Wang, Muhammad Waqas Sadiq, and Ming Pang. "Exploring Factors Affecting Consumer’s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model." SAGE Open 13, no. 2 (2023): 215824402311726. http://dx.doi.org/10.1177/21582440231172678.

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The emergence of live-streaming commerce has fueled the phenomena of impulse buying. However, existing understanding of this phenomenon is relatively limited. In this study, we adopted the stimulus-organism-response (SOR) paradigm to create an influence mechanism of impulse buying behavior in live streaming shopping. We investigated the influence of social presence and sales promotion (stimuli) on impulse buying behavior (response) through flow experience (organism). In addition, we also examined time availability and money availability, two situational variables, as moderators of flow experie

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Sodawan, Ammarn, and Robert Li-Wei Hsu. "Halal-Friendly Attributes and Muslims’ Visit Intention: Exploring the Roles of Perceived Value and Destination Trust." Sustainability 14, no. 19 (2022): 12002. http://dx.doi.org/10.3390/su141912002.

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Halal tourism is pushed by the growth of the Muslim population worldwide. This present study aimed to examine the association between constructs of halal-friendly attributes, perceived value, destination trust, and visit intention and investigate the mediation effect of perceived value and destination trust in Muslims’ visit intention. The SOR (stimulus–organism–response) model was employed, and halal-friendly attributes were investigated as a stimulus that impacts Muslims’ perceived value and destination trust (organism) and leads to visit intention (response). These data were gathered from a

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Priscilia, Meshanda, and Sumar Sumar. "Online Food Delivery System Success Model: The Role of Brand Image in Customer Response." Jurnal Ilmiah Manajemen Kesatuan 11, no. 2 (2023): 583–92. http://dx.doi.org/10.37641/jimkes.v11i2.2151.

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Among all industry sectors, the food industry’s e-business volume grew at the fastest rate in 2020 (434%). The market for online food delivery is expected to increase at a rate of 6.36% per year between 2021 and 2024. For this reason, ordering food online via websites or applications has grown in importance within the distribution chain of restaurants. This study’s primary goals are to find out the relationship between system experience and brand image as well as the impact of brand image on customer satisfaction. The research theoretical framework is based on the Stimulus-Organism-Response (S

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Wang, Ziteng, Xuqi Cao, Hanyu Shao, Qitong Gao, and Jingyi Xu. "A Study of the Impact of Short Cultural and Travel Videos on Urban Tourism Intention." Journal of Education, Humanities and Social Sciences 51 (May 8, 2025): 121–30. https://doi.org/10.54097/xf2gwh17.

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Short videos focusing on culture and travel have emerged as crucial tools for promoting urban cultural tourism. Grounded in the SOR (Stimulus-Organism-Response) model, this study develops a four-dimensional scale for these videos: content richness, distribution channels, creator popularity, and video interestingness. Structural equation modeling reveals that these dimensions positively influence viewers' tourism intentions, with creator popularity and video interestingness showing the strongest effects. The cognitive image acts as a significant mediator, indicating that short videos positively

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Jornales, Daniel Collin G. "The Stimulus-Organism-Response (SOR) Model-Based Analysis on Appliances Acquisition in the Philippines: An Empirical Study on Consumers’ Behavior towards Purchasing Refrigerators." IOP Conference Series: Earth and Environmental Science 1199, no. 1 (2023): 012029. http://dx.doi.org/10.1088/1755-1315/1199/1/012029.

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Abstract Through the Stimulus-Organism-Response (SOR) Model, the paper was designed to answer five (5) questions: (a) What are the factors affecting the decision of the Filipinos in buying refrigerators?; (b) What are the reasons that encourage Filipinos to purchase refrigerators?; (c) What is the relationship between energy labels and the purchasing behavior of the Filipinos?; (d) What are the internal and external referents associated in purchasing behavior?; and (e) How do socio-demographics affect the purchasing behavior? SOR explains that several external aspects can act as a stimulus whi

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Jeong, Jaeho, Dongeon Kim, Xinzhe Li, Qinglong Li, Ilyoung Choi, and Jaekyeong Kim. "An Empirical Investigation of Personalized Recommendation and Reward Effect on Customer Behavior: A Stimulus–Organism–Response (SOR) Model Perspective." Sustainability 14, no. 22 (2022): 15369. http://dx.doi.org/10.3390/su142215369.

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With the continuous growth in the Home Meal Replacement (HMR) market, the significance of recommender systems has been raised for effectively recommending customized HMR products to each customer. The extant literature has mainly focused on enhancing the performance of recommender systems based on offline evaluations of customers’ past purchase records. However, since the existing offline evaluation methods evaluate the consistency of products on the recommendation list with ones purchased by customers from the test dataset, they are incapable of encompassing components such as serendipity and

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Rafijevas, Saidas, and Indrė Razbadauskaitė-Venskė. "EXPLORING SENSORY MARKETING: THE IMPACT OF VISUAL STIMULI ON ONLINE PURCHASE INTENTIONS." STUDIJOS – VERSLAS – VISUOMENĖ: DABARTIS IR ATEITIES ĮŽVALGOS 1, no. IX (2024): 155–61. https://doi.org/10.52320/svv.v1iix.355.

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This study investigates the critical role of visual imagery in influencing consumer purchase intentions within the online shopping environment. While extensive research has been conducted on online purchasing behaviors, comprehending how visual stimuli within sensory marketing frameworks specifically affect these intentions is needed. By reviewing existing literature, this research aims to bridge the gap by employing the Stimulus-Organism-Response (SOR) model and mental imagery theory to develop a theoretical framework for analyzing the impact of visual stimuli on purchase intentions across va

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Sivasothey, Janice Anne, Sook Fern Yeo, and Cheng Ling Tan. "Assessing the Applicability and Reliability of the SOR Theory in the Healthcare Sector: A Comprehensive Review of Recent Research." paperASIA 40, no. 1(b) (2024): 1–12. http://dx.doi.org/10.59953/paperasia.v40i1(b).55.

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The Stimulus-Organism-Response (SOR) theory, introduced by Mehrabian and Russell in 1974, has become a dominant theoretical model in the service industry to determine consumer behaviour. However, systematic reviews and meta-analyses of the theory are rare, and most research produces only empirical data. This research paper aims to compile and analyse research articles that have applied the SOR theory within the healthcare sector over the past five years to measure the model's effect and relevancy. The paper establishes a consistent method of compiling past papers from online databases, and onl

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Thi Hong Minh Trinh. "Exploring the Drivers of Impulsive Shopping on TikTok Shop: An SOR Model Perspective." Journal of Information Systems Engineering and Management 10, no. 13s (2025): 308–21. https://doi.org/10.52783/jisem.v10i13s.2035.

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Introduction: This study examines the factors influencing impulsive shopping behavior on TikTok Shop among university students in Ho Chi Minh City, Vietnam. Objectives: Anchored in the Stimulus-Organism-Response (SOR) model, the research integrates additional constructs, including Shopping Addiction, Urge to Buy, and Subjective Norms, to offer a holistic understanding of the drivers and underlying mechanisms of impulsive shopping behavior within the context of social commerce platforms. Methods: Data were collected through an online survey involving 350 university students in Ho Chi Minh City

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Wingdes, Irawan, and Yosua Markoliano Luwuk. "SHORT VIDEO APPLICATION USAGE AND FLOW EFFECT ON IMPULSE BUY." Klabat Journal of Management 4, no. 2 (2023): 163. http://dx.doi.org/10.60090/kjm.v4i2.1027.163-172.

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Mobile Short Video Applications (MSA), offering short video content and often including referral and commercial features, have attracted a substantial user base, appealing to marketers. However, previous research has not specifically focused on how the use of MSA can influence impulsive buying. Therefore, this research aims to fill this gap by integrating the concept of flow (intense engagement with an activity) into the Stimulus-Organism-Response (SOR) Model. In this context, the utilization of MSA serves as the Stimulus, while flow is divided into enjoyment, concentration, and time distortio

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Kumalasari, Rahmania, Diah Priharsari, and Ismiarta Aknuranda. "Qualitative Analysis of the SNS Role in Information Avoidance from the Perspective of S-O-R (Stimulus-Organism-Response) Theory." Journal of Information Technology and Computer Science 7, no. 2 (2022): 134–43. http://dx.doi.org/10.25126/jitecs.72439.

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Today, many people and organizations use SNS to disseminate information regarding COVID-19. However, information avoidance can still occur if users refuse to receive the information. Although previous research on information avoidance has been conducted, this research brings novelty by showing that the SNS design leads to information avoidance from the opinion and human behavior perspective. Therefore, this study analyzed the role of SNS in information avoidance from the perspective of SOR theory qualitatively. This research was conducted in Indonesia, which has the most significant SNS users

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Septyarini, Dewi Nur, Gusti Noorlitaria Achmad, and Adjie Sofyan. "THE EFFECT OF SENSORY STIMULI ON INCREASING CUSTOMER SATISFACTION AND CUSTOMER ADVOCACY BANKALTIMTARA USING THE Stimulus ORGANISM RESPONSE (SOR) MODEL." International Journal of Economics, Business and Accounting Research (IJEBAR) 6, no. 2 (2022): 752. http://dx.doi.org/10.29040/ijebar.v6i2.5032.

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Abstract: The purpose of this study is to prove that the Bankaltimtara website stimuli have an effect on the affective state of its customers, to prove that the Bankaltimtara's servicescape stimuli have an effect on the customer's affective state, to prove that the customer's affective state has an effect on increasing bankaltimtara's customer satisfaction. , to prove the affective state of customers mediating the influence of website stimuli on increasing customer satisfaction bankaltimtara, to prove the affective state of customers mediating the influence of website stimuli on increasing cus

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Ravishankar, K., A. K. Subramani, N. Akbar Jan, and Rajasekhar David. "Determinants of students' enrolment intention of higher education in foreign universities: an empirical study using stimulus-organism-response (SOR) model." International Journal of Management in Education 18, no. 3 (2024): 173–97. http://dx.doi.org/10.1504/ijmie.2024.138238.

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Syarifudin, Nur Afan, and Zaenal Abidin, S, Si., M, Cs., Ph. D. "Exploring the Impact of Cloud Service Quality on Customer Loyalty towards Cloud Service Providers: A Stimulus Organism Response (SOR) Approach." Journal of Advances in Information Systems and Technology 6, no. 2 (2025): 236–55. https://doi.org/10.15294/jaist.v6i2.5037.

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Cloud computing, a versatile computing service offering processing power and data storage, presents numerous advantages including flexible payment models, expedited marketing processes, adaptable costs and capacities, cost-effective disaster recovery solutions, and enhanced global collaboration efficiency. Despite its merits, assessing cloud computing service adoption remains a challenge, especially concerning long-term factors like customer loyalty. This study endeavors to identify the determinants of user loyalty towards cloud services and assesses the predictive strength of the model. Emplo

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Chang, Chen-Cheng. "Factors affecting m-learning continuance – From the perspectives of flow theory and stimulus-organism-response theory." European Conference on Knowledge Management 23, no. 2 (2022): 1396–402. http://dx.doi.org/10.34190/eckm.23.2.710.

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With the continual impact and deterioration of the pandemic disease of COVID-19 around the world, teaching classes in person that was a key part of learning style now was unavailable to be utilised by universities’ lecturers and it seemed that such situation would remain unavailable for some time to come. Fortunately, the good news is that there has been a trend over the past decades that the increasing number of universities has established and moved partly to online courses and most of the students have learned how information and communication technologies (ICTs) can help them study effecti

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Thai, Son Le, and Tu Nguyen Thanh. "Role of Co-Creative Services, Smart Tourism Services, and Smart Destination Images to Travelers’ Intention to Revisit." Journal of Management World 2025, no. 2 (2025): 623–33. https://doi.org/10.53935/jomw.v2024i4.1009.

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This research investigates the impact of smart tourism services (STSs) platforms on smart tourism destination image and tourists' revisit intention. Based on the Stimulus-Organism-Response (SOR) theoretical, this study proposes a theoretical model to examine these relationships. Data collected from 300 tourists visiting Ho Chi Minh City in April 2024. Three factors transportation, accommodations, and shopping services have a positive impact on co-creative services, and then on smart tourism destination image, and infrastructure, enjoyment, and value for money have a strong effect on revisit in

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Huang, Yan, and Yizhou Zeng. "The impact of visual and auditory landscapes on coastal tourism experience: Applying the stimulus-organism-response model for social development." Journal of Infrastructure, Policy and Development 8, no. 8 (2024): 6559. http://dx.doi.org/10.24294/jipd.v8i8.6559.

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Tourism experiences are inherently multisensory, engaging visitors’ senses of sight, sound, smell, taste, and touch. This study addresses the gap in literature by investigating the impact of visual and auditory landscapes on tourist emotions and behaviors within coastal tourism settings, using the Stimulus-Organism-Response (SOR) model. Data collected from tourists in Sanya, China, were analyzed using structural equation modeling. The results indicate that both visualscape and soundscape significantly influence tourist emotions (pleasure and arousal) and subsequent loyalty. Pleasure and arousa

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Pahrudin, Pahrudin, Tsung-Hua Hsieh, Li-Wei Liu, and Chia-Chun Wang. "The Role of Information Sources on Tourist Behavior Post-Earthquake Disaster in Indonesia: A Stimulus–Organism–Response (SOR) Approach." Sustainability 15, no. 11 (2023): 8446. http://dx.doi.org/10.3390/su15118446.

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The earthquake disaster has an impact on tourist visit intention. This study aims to investigate tourist behavior in the post-earthquake disaster linkage between information sources (word of mouth and electronic word of mouth) and risk perception toward tourists’ visit intentions to a destination in Indonesia. This study applies the SOR theory to predict tourists’ behavior in the destination aftermath. The Partial Least Squares Structural Equation Model was used to examine the hypothesis of the study. The result found that information sources (electronic word of mouth and word of mouth) signif

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Kim, Jong-Hyeon, and Jin-Woo Park. "The Effect of Airport Self-Service Characteristics on Passengers’ Perceived Value, Satisfaction, and Behavioral Intention: Based on the SOR Model." Sustainability 11, no. 19 (2019): 5352. http://dx.doi.org/10.3390/su11195352.

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This paper analyzes the effects of airport self-service characteristics on behavioral intention through the perceived values and satisfaction in passengers based on the Stimulus-Organism-Response (SOR) model. For this purpose, a survey was conducted with passengers having used self-service technologies (SSTs) at Incheon International Airport. A total of 400 questionnaires were then analyzed using structural equation modeling. Four SST factors—functionality, enjoyment, customization, and convenience—were found to have significant effects on behavioral intention through the perceived values and

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Paschou, Sofia, and Georgios Papaioannou. "Exploring the Digital Atmosphere of Museums: Perspectives and Potential." Technologies 11, no. 5 (2023): 149. http://dx.doi.org/10.3390/technologies11050149.

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This paper contributes to the field of museum and visitor experience in terms of atmosphere by discussing the “museum digital atmosphere” or MDA, a notion that has been introduced and found across museums in Greece. Research on museum atmospherics has tended to focus on physical museum spaces and exhibits. By “atmosphere”, we mean the emotional state that is a result of public response adding to the overall museum experience. The MDA is therefore studied as the specific emotional state caused by the use of digital applications and technologies. The stimulus–organism–response or SOR model is us

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Ngoc Nguyen, Dat, and Duy Van Nguyen. "FOMO and the Impulsive Purchasing Behavior of Young People." European Journal of Business and Management Research 10, no. 3 (2025): 41–47. https://doi.org/10.24018/ejbmr.2025.10.3.2638.

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The study on impulsive purchasing behavior plays an important role for sellers. This research evaluates the impact of the fear of missing out (FOMO) on the impulsive purchasing behavior of young people via livestream platforms (Facebook, TikTok, etc.). The research model is built upon the SOR (Stimulus-Organism-Response) theory, which explains the relationships between contextual and environmental stimuli, the organism, and responses in live-streaming commerce. The model proposes that three key stimuli—livestreamers' attractiveness (SA), information quality (IQ), and interactivity (IT)—drive b

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Jiang, Shan, Zhong Zhang, Huayuan Xu, and Younghwan Pan. "What Influences Users’ Continuous Behavioral Intention in Cultural Heritage Virtual Tourism: Integrating Experience Economy Theory and Stimulus–Organism–Response (SOR) Model." Sustainability 16, no. 23 (2024): 10231. http://dx.doi.org/10.3390/su162310231.

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Cultural heritage virtual tourism offers users a novel digital heritage experience, becoming an essential channel for cultural dissemination and preservation. However, how to stimulate users’ continuous behavioral intention remains unresolved. This study integrates the Stimulus–Organism–Response theory (SOR) and experience economy theories to construct a comprehensive model, exploring factors influencing users’ continuous intentions in cultural heritage virtual tourism. By analyzing data from 451 valid questionnaires through structural equation modeling (SEM) and fuzzy-set qualitative comparat

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Uswatun Khasanah, Nurafni Rubiyanti, Arry Widodo, and Anita Silvianita. "The Influence of Content Marketing on Customer Advocacy with Entertainment Intention as an Intervening Variable on Tiktok." Formosa Journal of Multidisciplinary Research 3, no. 5 (2024): 1657–64. http://dx.doi.org/10.55927/fjmr.v3i5.9232.

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This study aims to determine the relationship between marketing content and customer advocacy mediated by entertainment intentions using the idea of the stimulus - organism - response (SOR) framework on TikTok social media. The research model used is Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The results showed that content marketing is the main key to increasing customer engagement. This engagement can trigger customer advocacy, where customers actively promote brands based on the positive experiences they feel. The role of entertainment intentions in conte

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Wen, Jinpeng, Xiaohua Li, and Hongxing Han. "Emotional Resonance and Buying Behavior in Live Streaming: A Study on KOL Influence and the Mediation of Purchase Intentions." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2 (2025): 108. https://doi.org/10.3390/jtaer20020108.

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This study aims to explore how key opinion leader (KOL) characteristics influence users’ purchase intentions in live shopping. Using a mixed-methods approach, the study combines real-time pop-up text mining and questionnaires, analyzed via Latent Dirichlet Allocation (LDA) topic modeling and a research framework integrating the stimulus–organism–response (SOR) model with pleasure–arousal–dominance (PAD) theory. Results indicate that KOL characteristics—namely professionalism, popularity, attractiveness, and entertainment—enhance users’ pleasure, arousal, and trust. These emotions boost impulse

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