Academic literature on the topic 'Stimulus-Organism-Response (S-O-R)'
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Journal articles on the topic "Stimulus-Organism-Response (S-O-R)"
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Arora, Sourabh, Rashmi Ranjan Parida, and Sangeeta Sahney. "Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective." International Journal of Retail & Distribution Management 48, no. 11 (July 7, 2020): 1157–76. http://dx.doi.org/10.1108/ijrdm-01-2020-0033.
Full textAbstract:
PurposeThe present piece of research aims at enhancing our understanding of situational and intentional showrooming behaviour. The study further tests and validates a model based on the stimulus–organism–response framework to draw richer insights.Design/methodology/approachThe study adopts a two-phased approach to discover the consumers' rationale behind showrooming. In the first phase, a narrative-based examination followed by an inductive thematic analysis was employed. In the second phase, the stimulus–organism–response model was validated through structural equation modelling method.FindingsThe results of the study highlighted the factors that contribute to intentional and situational showrooming behaviour. Results show that consumers also showroom on account of situational circumstances such as assortment issues, poor sales-staff assistance and long payment queues at offline stores. However, intentional showroomers are primarily driven by perceived showrooming value which emerges as a combination of in-store search value and online purchase value. Past showrooming experience also plays a role in stimulating consumers to showroom. The results also revealed the moderating impact of product involvement and perceived product type, barring time pressure. The impact of showrooming self-efficacy was also observed.Research limitations/implicationsThe study majorly validates the factors stimulating intentional showrooming conduct intertwined with product-related factors, time pressure and showrooming self-efficacy. Hence, the future scope of the study lies in quantitatively validating the findings concerning situational showroomers as this would help draw richer insights.Practical implicationsThe findings of the study can be utilized by both offline and online retailers for managing showroomers.Originality/valueThe study offers rich insights on showrooming which has been identified as a major challenge being faced by offline retailers nowadays.
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Mahmud, Imran, Sadia Sultana, Ashikur Rahman, T. Ramayah, and Tan Cheng Ling. "E-waste recycling intention paradigm of small and medium electronics store managers in Bangladesh: An S–O–R perspective." Waste Management & Research: The Journal for a Sustainable Circular Economy 38, no. 12 (May 4, 2020): 1438–49. http://dx.doi.org/10.1177/0734242x20914753.
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Each year Bangladesh produces around 400,000 metric tonnes of e-waste. E-waste accumulation is expected to increase by 20% annually. In order to facilitate e-waste recycling, it is crucial to identify the factors. In this study, building on the stimulus-organism-response framework, we develop a research model to explore the effect of information publicity, ascription of responsibility and convenience of recycling on the recycling attitude, subjective norm, personal norm and perceived behaviour control which lead to recycling intention. Data were gathered from 127 small and medium electronics store managers. The structural equation modelling technique was used to test the paths. The result suggests a significant influence of the element of stimulus (S) on the element of organism (O). The relationship between the element of organism (O) and the element of response (R) is partial. This paper contributes to the body of work dedicated to helping us better understand the recycling behaviour from the stimulus-organism-response perspective. From the viewpoint of practice, this research sheds light on some of the challenges that the implementer might face when making strategy and policy for e-waste management in Bangladesh.
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Cho, Woo-Chul, Kyung Young Lee, and Sung-Byung Yang. "What makes you feel attached to smartwatches? The stimulus–organism–response (S–O–R) perspectives." Information Technology & People 32, no. 2 (April 1, 2019): 319–43. http://dx.doi.org/10.1108/itp-05-2017-0152.
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PurposeThe purpose of this paper is to answer the question of whether smartwatches will survive and gain their own niche within the consumer electronics market. Based on the stimulus–organism–response (S–O–R) framework, this study identifies and validates the impacts of both technological and fashion-related factors (interactivity, autonomy, visual aesthetics and self-expression) on product attachment towards smartwatches through user satisfaction and pleasure derived from their smartwatches.Design/methodology/approachThe authors collected the survey data via online surveys from 198 respondents and tested measurement and structural models with the partial least square technique.FindingsThe authors found that both technological characteristics (interactivity and autonomy) and fashion-related characteristics (visual aesthetics and self-expression) have an impact on product attachment through pleasure.Research limitations/implicationsSeveral other important characteristics of traditional wrist-watches such as durability or workmanship are not considered in this study, but should be included in future studies. The three-item measure of autonomy may be insufficient for more sophisticated wearable devices in the future. In future studies, the impact of product attachment on users’ continued usage should be examined.Practical implicationsThis study provides important practical implications for smartwatch makers interested in product development, as users were found to consider fashion-related characteristics to be as important as technological characteristics.Originality/valueThis study is the first study that considers both aesthetic and technological factors for IT acceptance in the context of wearable devices. Also, instead of traditional IT acceptance measures such as continued use, this study investigates users’ product attachment, which is more relevant to the case of wearable devices.
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Jang, Ha-Won, and Soo-Bum Lee. "The effects of sensory marketing on PAD emotions, satisfaction and revisit intention in coffee shops : Focused on the S-O-R model." Korean Journal of Hospitality & Tourism 28, no. 3 (April 30, 2019): 35–51. http://dx.doi.org/10.24992/kjht.2019.04.28.03.35.
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Douglas Svotwa, Tendai, and Charles Makanyeza. "Black Friday shopping behaviour among Generation Y consumers in Botswana : an application of the stimulus-organism-response theory." African Journal of Business and Economic Research 15, no. 4 (December 1, 2020): 45–69. http://dx.doi.org/10.31920/1750-4562/2020/v15n4a3.
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The study applied the Stimulus-Organism-Response (S-O-R) theory to understand the Black Friday shopping behaviour of Generation Y consumers in Botswana. There is a dearth of studies that have examined the mediating effect of the organism (O) on the relationship between the stimulus (S) and the response (R). Majority of the studies concentrated on examining the S-O and the O-R relationships. Using data from a cross-section of 391 consumers, the study employed structural equation modelling to test the research hypotheses. The study found that social influence has a negative effect on customer value perception. It was found that social convenience has a positive effect on customer value perception while customer value perception positively influenced customer loyalty. The study also found that customer value perception mediates both the effects of social influence and social convenience on customer loyalty. The study has implications for theory, practice and future research.
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Li, Mao-Hua. "Exploring Short Video Application Users’ Visit Intention: Applying the Stimulus-Organism-Response Model." Asian Social Science 15, no. 12 (November 13, 2019): 8. http://dx.doi.org/10.5539/ass.v15n12p8.
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This paper aims to extend the Stimulus-Organism-Response (S-O-R) model to social media context in China and validate the positive influence between short video, destination image, perceived interactivity, and short video application users’ visit intention. Data were collected through an online survey, a PLS-SEM analysis was used. The results (n=236) show that video quality significantly affects both the cognitive and affective image of the video destination, and the perceived interactivity significantly influences their behavioral intention. This study makes up for the deficiency of the theoretical research of social media and helps tourism departments to develop appropriate promotion strategies to destinations.
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Laesser, Christian, Jieqing Luo, and Pietro Beritelli. "The SOMOAR operationalization: a holistic concept to travel decision modelling." Tourism Review 74, no. 3 (June 12, 2019): 613–31. http://dx.doi.org/10.1108/tr-06-2018-0069.
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Purpose Most state-of-the-art approaches for the analysis of the process of travel decision-making follow Woodworth’s neo-behaviouristic S–R (stimulus–response) or S–O–R (stimulus–organism–response) model. However, within this model, scholars primarily focus on the S–R relationship, investigating specific decisions by describing or explaining an outcome as the result of an input of several stimuli. There is a lack of investigation into the “O” dimension of the S–O–R model. This paper aims to contribute towards closing of this gap by conceptually and holistically expanding existing models with new perspectives and components. Design/methodology/approach The authors base the conceptual process on a subjective/interpretative research paradigm, by combining outcomes from different theories and concepts into a new, more holistic approach; and challenging this approach by seeking counterarguments as well as supportive arguments at three conferences and workshops. Findings The paper expands the body of literature by positing a generic conceptual operationalization model focusing on the organism (“O”) domain of decision-making. To achieve this, and further to operationalize the S–O–R model, the paper proposes to integrate an M–O–A (motivation–opportunity–ability) approach. Originality/value The analysis of the body literature reveals that there is still a lack of analytical and especially workable models/approaches for the analysis of the process of tourist decision-making. The paper contributes to that discussion by offering an alternative and generic operationalization of the tourist decision-making process by inducing a theoretical framework from the deductions gleaned from a number of existing theories.
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Roberts-Lombard, Mornay, and Daniël Johannes Petzer. "Relationship marketing: an S–O–R perspective emphasising the importance of trust in retail banking." International Journal of Bank Marketing 39, no. 5 (February 22, 2021): 725–50. http://dx.doi.org/10.1108/ijbm-08-2020-0417.
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PurposeUsing the stimulus–organism–response (S–O–R) framework, this study investigates the role of trust (organism) in influencing the behavioural intentions (response) of emerging market retail banking customers, based on the banks' selected customer-focused efforts (stimuli) to influence behavioural intentions. The study also looks at the moderating effects of customers' perceived value and the duration of their support on these relationships.Design/methodology/approachThe data analysed were collected from 599 retail banking customers in an emerging market via a self-administered questionnaire.FindingsCustomer-focused efforts, except for expertise, significantly and positively influence trust. Trust partially mediates the relationships between the remaining customer-focused efforts and behavioural intentions. Furthermore, perceived value moderates the relationships between these stimuli and trust, excluding information sharing. The duration of customer support for the bank also moderates the relationships between these stimuli and trust, bar customer orientation.Research limitations/implicationsThe study augments the understanding of trust's role as the organism from an S–O–R framework perspective.Practical implicationsThe study assists banks in emerging markets in understanding trust's role in influencing customers' behavioural intentions, given the application of selected customer-focused efforts. It highlights the significance of perceived value and duration of customer support in the relationships between these customer-focused efforts and trust.Originality/valueUsing a single S–O–R framework, the role of trust in mediating the relationships between retail banks' selected customer-focused efforts and customers' behavioural intentions is uncovered.
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Zhu, Linlin, He Li, Feng-Kwei Wang, Wu He, and Zejin Tian. "How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework." Aslib Journal of Information Management 72, no. 4 (June 1, 2020): 463–88. http://dx.doi.org/10.1108/ajim-11-2019-0308.
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PurposeThe relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase intention based on the stimulus-organism-response (S-O-R) framework. The purpose of this study is to explore the intrinsic relationship between the stimulus (perceived information quality and social presence) generated from online reviews and the response (purchase intention).Design/methodology/approachThis study developed a research model by applying the S-O-R framework to test the proposed hypotheses. A combination of a web-based experiment and an online survey was employed to collect data. Hypotheses were empirically tested using Smart PLS.FindingsThe PLS analysis shows that both perceived information quality and the social presence of online reviews positively affect trust. Moreover, satisfaction with online reviews affects purchase intention, whereas trust has a positive impact on satisfaction, playing a mediating role between two stimuli and satisfaction. Besides, perceived information quality of positive online reviews is found to have a more significant impact on trust, satisfaction and purchase intention.Originality/valueThe results of this study are of great value for expanding both theoretical research and practical applications of online reviews in relation to purchase intention. This study with a new research model reveals the understanding of how the purchase intention will be motivated by online reviews. Meanwhile, the moderating effects and the mediating effects are also discussed.
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Yu, Zhiyuan, Worasak Klongthong, Jakkrit Thavorn, and Chittipa Ngamkroeckjoti. "Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China." Cogent Business & Management 8, no. 1 (January 1, 2021): 1880679. http://dx.doi.org/10.1080/23311975.2021.1880679.
Full textDissertations / Theses on the topic "Stimulus-Organism-Response (S-O-R)"
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Cheung, Jenny. "Exploring consumers' experiential responses and shopping intentions toward visual user-generated content in online shopping environments." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/exploring-consumers-experiential-responses-and-shopping-intentions-toward-visual-usergenerated-content-in-online-shopping-environments(d1f610ba-418f-43b1-9e6a-68f43dc38ec0).html.
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The purpose of this study is to explore online consumers' experiential response towards visual user-generated content in online shopping environments for fashion online shopping. The Stimulus-Organism-Response (S-O-R) framework has been widely used in online shopping environment studies to examine the effect of website attributes on online shoppers' internal affective and cognitive states, and shopping behaviour (Kawaf and Tagg, 2012). Recent literature in the field proposes a more holistic approach towards online experiences (e.g., Pentina, Amialchuk, and Taylor, 2011) which is conceptualise to mediate the relationship between website attributes and behavioural responses. Consumer experiences are considered to be a critical concept in consumer behaviour and marketing for understanding consumers and to create competitive advantage in online retailing (Schmitt, 2010). Building on existing online shopping environment research, the study conceptualises online experiences for fashion online. This study seeks to investigate online consumers' experiential responses (aesthetics, relational, emotional, Flow experience and interactivity) towards two visual user-generated stimulus: (1) Looks - photographs of individuals modelling their own fashion, and (2) Outfits - digital collages displaying an assortment of products centred around a theme. They are both features which have been created by community members in an online social shopping community, ASOS Fashion Finder. The context of this study was exploratory and utilised a mixed methods approach where 13 photo-elicited interviews (PEI) with female online shoppers of ASOS, aged 18-34, were conducted to identify and understand consumers' online experiential responses and online shopping intentions towards the two visual stimulus. Using the same sample criteria, an online survey with 555 responses was also conducted to measure and test relationships between consumers' experiential responses and shopping intentions. The results of this study provides insight to the experiential states of fashion online consumers for online retail marketing, and contributes knowledge to research literature and theory on online shopping environments and customer experiences.
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Werling, Anna Elisabeth. "The impact of Covid-19 on the German online home sports industry: an analysis based on S-O-R and Structural Equation Modeling." Master's thesis, 2020. http://hdl.handle.net/10071/21728.
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The online home sports industry grew tremendously in the last years and especially since the
emergence of quarantine measurements and new restrictions caused by the outbreak of Covid19. A better understanding of what drives practitioners to participate in online sports classes
and to further continue with them in the future would benefit sport marketers and sport classes
providers greatly. To date, no empirically tested model has proposed predictive relationships
among the online sports athletes' stimuli and behavioral variables. Based on the SOR model,
this study investigated how five different stimuli of online video sports classes induces the
users' organism in terms of emotion and attitude, and how it further influences users'
satisfaction and intention to continue doing online classes. Data from 303 respondents were
collected. The hypotheses were tested using structural equation modeling and an additional
multigroup analysis was conducted to observe whether there exist significant differences in the
structural model between synchronous and asynchronous online sports classes participants. In
general, the results revealed that hedonic value and online coach reputation have the largest
indirect effect on the participants' intention to continue. Pleasure was evaluated to be the most
important emotional dimension for users to continuous following online classes, whereas
dominance had no significant impact, neither on satisfaction nor on the intention to continue.
Attitude and satisfaction had a significant direct influence as well and the results of the
multigroup analysis indicated that the two groups (synchronous and asynchronous classes) only
differ in the relationship between hedonic value and arousal.A indústria do desporto online tem crescido nos últimos anos e especialmente desde o surto de Covid-19. Uma melhor compreensão dos fatores que levam as pessoas a praticar desporto através de plataformas online, e a continuar com esta prática no futuro, seria um grande benefício para os comerciantes e fornecedores desta área. Até à data, nenhum modelo empírico testado produziu relações objetivas entre o estímulo de atletas de desportos online e variações no comportamento dos mesmos. Com base no modelo SOR, este estudo investiga a forma como cinco estímulos diferentes de aulas de desporto online afetam o organismo dos utilizadores em termos de emoção e atitude, e como influenciam ainda mais a satisfação e intenção dos utilizadores de continuarem. Foram recolhidos dados de 303 participantes. As hipóteses foram testadas utilizando modelos de equações estruturais. Adicionalmente, foi realizada uma análise multigrupo para observar se existem diferenças significativas no modelo estrutural entre os participantes das aulas de desporto online síncronas e assíncronas. Os resultados revelaram que o valor hedónico e a reputação do treinador online têm maior efeito indireto sobre a intenção dos participantes de continuar. O prazer foi avaliado como sendo a dimensão emocional mais importante para a intenção final contínua, enquanto que a dominância não teve impacto significativo, nem na satisfação nem na intenção de continuar. A atitude e a satisfação tiveram também uma influência direta significativa e os resultados da análise multigrupo indicaram que os dois grupos diferem apenas na relação entre o valor hedónico e a excitação.
Book chapters on the topic "Stimulus-Organism-Response (S-O-R)"
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Sohaib, Osama, Kyeong Kang, and Iwona Miliszewska. "Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce." In Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business, 1797–818. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8957-1.ch089.
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This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention has been neglected. Based on the stimulus–organism–response (S–O–R) model, this study investigates the consumer cognitive innovativeness and the moderating role of the individual consumer-level uncertainty avoidance cultural value towards new product purchase intention in business-to-consumer (B2C) e-commerce. Structural equation modelling, such as partial least squares (PLS) path modelling was used to test the model, using a sample of 255 participants in Australia who have had prior online shopping experience. The findings show that the online store web atmosphere influences consumers' cognitive innovativeness to purchase new products in countries with diverse degrees of uncertainty avoidance such as Australia. The results provide some guidance for a B2C website design based on how individual's uncertainty avoidance and cognitive innovativeness can aid the online consumer purchasing decision-making process.
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Sohaib, Osama, Kyeong Kang, and Iwona Miliszewska. "Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, 1664–85. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch081.
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This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention has been neglected. Based on the stimulus–organism–response (S–O–R) model, this study investigates the consumer cognitive innovativeness and the moderating role of the individual consumer-level uncertainty avoidance cultural value towards new product purchase intention in business-to-consumer (B2C) e-commerce. Structural equation modelling, such as partial least squares (PLS) path modelling was used to test the model, using a sample of 255 participants in Australia who have had prior online shopping experience. The findings show that the online store web atmosphere influences consumers' cognitive innovativeness to purchase new products in countries with diverse degrees of uncertainty avoidance such as Australia. The results provide some guidance for a B2C website design based on how individual's uncertainty avoidance and cognitive innovativeness can aid the online consumer purchasing decision-making process.