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Arora, Sourabh, Rashmi Ranjan Parida, and Sangeeta Sahney. "Understanding consumers' showrooming behaviour: a stimulus–organism–response (S-O-R) perspective." International Journal of Retail & Distribution Management 48, no. 11 (July 7, 2020): 1157–76. http://dx.doi.org/10.1108/ijrdm-01-2020-0033.
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PurposeThe present piece of research aims at enhancing our understanding of situational and intentional showrooming behaviour. The study further tests and validates a model based on the stimulus–organism–response framework to draw richer insights.Design/methodology/approachThe study adopts a two-phased approach to discover the consumers' rationale behind showrooming. In the first phase, a narrative-based examination followed by an inductive thematic analysis was employed. In the second phase, the stimulus–organism–response model was validated through structural equation modelling method.FindingsThe results of the study highlighted the factors that contribute to intentional and situational showrooming behaviour. Results show that consumers also showroom on account of situational circumstances such as assortment issues, poor sales-staff assistance and long payment queues at offline stores. However, intentional showroomers are primarily driven by perceived showrooming value which emerges as a combination of in-store search value and online purchase value. Past showrooming experience also plays a role in stimulating consumers to showroom. The results also revealed the moderating impact of product involvement and perceived product type, barring time pressure. The impact of showrooming self-efficacy was also observed.Research limitations/implicationsThe study majorly validates the factors stimulating intentional showrooming conduct intertwined with product-related factors, time pressure and showrooming self-efficacy. Hence, the future scope of the study lies in quantitatively validating the findings concerning situational showroomers as this would help draw richer insights.Practical implicationsThe findings of the study can be utilized by both offline and online retailers for managing showroomers.Originality/valueThe study offers rich insights on showrooming which has been identified as a major challenge being faced by offline retailers nowadays.
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Mahmud, Imran, Sadia Sultana, Ashikur Rahman, T. Ramayah, and Tan Cheng Ling. "E-waste recycling intention paradigm of small and medium electronics store managers in Bangladesh: An S–O–R perspective." Waste Management & Research: The Journal for a Sustainable Circular Economy 38, no. 12 (May 4, 2020): 1438–49. http://dx.doi.org/10.1177/0734242x20914753.
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Each year Bangladesh produces around 400,000 metric tonnes of e-waste. E-waste accumulation is expected to increase by 20% annually. In order to facilitate e-waste recycling, it is crucial to identify the factors. In this study, building on the stimulus-organism-response framework, we develop a research model to explore the effect of information publicity, ascription of responsibility and convenience of recycling on the recycling attitude, subjective norm, personal norm and perceived behaviour control which lead to recycling intention. Data were gathered from 127 small and medium electronics store managers. The structural equation modelling technique was used to test the paths. The result suggests a significant influence of the element of stimulus (S) on the element of organism (O). The relationship between the element of organism (O) and the element of response (R) is partial. This paper contributes to the body of work dedicated to helping us better understand the recycling behaviour from the stimulus-organism-response perspective. From the viewpoint of practice, this research sheds light on some of the challenges that the implementer might face when making strategy and policy for e-waste management in Bangladesh.
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Cho, Woo-Chul, Kyung Young Lee, and Sung-Byung Yang. "What makes you feel attached to smartwatches? The stimulus–organism–response (S–O–R) perspectives." Information Technology & People 32, no. 2 (April 1, 2019): 319–43. http://dx.doi.org/10.1108/itp-05-2017-0152.
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PurposeThe purpose of this paper is to answer the question of whether smartwatches will survive and gain their own niche within the consumer electronics market. Based on the stimulus–organism–response (S–O–R) framework, this study identifies and validates the impacts of both technological and fashion-related factors (interactivity, autonomy, visual aesthetics and self-expression) on product attachment towards smartwatches through user satisfaction and pleasure derived from their smartwatches.Design/methodology/approachThe authors collected the survey data via online surveys from 198 respondents and tested measurement and structural models with the partial least square technique.FindingsThe authors found that both technological characteristics (interactivity and autonomy) and fashion-related characteristics (visual aesthetics and self-expression) have an impact on product attachment through pleasure.Research limitations/implicationsSeveral other important characteristics of traditional wrist-watches such as durability or workmanship are not considered in this study, but should be included in future studies. The three-item measure of autonomy may be insufficient for more sophisticated wearable devices in the future. In future studies, the impact of product attachment on users’ continued usage should be examined.Practical implicationsThis study provides important practical implications for smartwatch makers interested in product development, as users were found to consider fashion-related characteristics to be as important as technological characteristics.Originality/valueThis study is the first study that considers both aesthetic and technological factors for IT acceptance in the context of wearable devices. Also, instead of traditional IT acceptance measures such as continued use, this study investigates users’ product attachment, which is more relevant to the case of wearable devices.
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Jang, Ha-Won, and Soo-Bum Lee. "The effects of sensory marketing on PAD emotions, satisfaction and revisit intention in coffee shops : Focused on the S-O-R model." Korean Journal of Hospitality & Tourism 28, no. 3 (April 30, 2019): 35–51. http://dx.doi.org/10.24992/kjht.2019.04.28.03.35.
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Douglas Svotwa, Tendai, and Charles Makanyeza. "Black Friday shopping behaviour among Generation Y consumers in Botswana : an application of the stimulus-organism-response theory." African Journal of Business and Economic Research 15, no. 4 (December 1, 2020): 45–69. http://dx.doi.org/10.31920/1750-4562/2020/v15n4a3.
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The study applied the Stimulus-Organism-Response (S-O-R) theory to understand the Black Friday shopping behaviour of Generation Y consumers in Botswana. There is a dearth of studies that have examined the mediating effect of the organism (O) on the relationship between the stimulus (S) and the response (R). Majority of the studies concentrated on examining the S-O and the O-R relationships. Using data from a cross-section of 391 consumers, the study employed structural equation modelling to test the research hypotheses. The study found that social influence has a negative effect on customer value perception. It was found that social convenience has a positive effect on customer value perception while customer value perception positively influenced customer loyalty. The study also found that customer value perception mediates both the effects of social influence and social convenience on customer loyalty. The study has implications for theory, practice and future research.
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Li, Mao-Hua. "Exploring Short Video Application Users’ Visit Intention: Applying the Stimulus-Organism-Response Model." Asian Social Science 15, no. 12 (November 13, 2019): 8. http://dx.doi.org/10.5539/ass.v15n12p8.
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This paper aims to extend the Stimulus-Organism-Response (S-O-R) model to social media context in China and validate the positive influence between short video, destination image, perceived interactivity, and short video application users’ visit intention. Data were collected through an online survey, a PLS-SEM analysis was used. The results (n=236) show that video quality significantly affects both the cognitive and affective image of the video destination, and the perceived interactivity significantly influences their behavioral intention. This study makes up for the deficiency of the theoretical research of social media and helps tourism departments to develop appropriate promotion strategies to destinations.
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Laesser, Christian, Jieqing Luo, and Pietro Beritelli. "The SOMOAR operationalization: a holistic concept to travel decision modelling." Tourism Review 74, no. 3 (June 12, 2019): 613–31. http://dx.doi.org/10.1108/tr-06-2018-0069.
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Purpose Most state-of-the-art approaches for the analysis of the process of travel decision-making follow Woodworth’s neo-behaviouristic S–R (stimulus–response) or S–O–R (stimulus–organism–response) model. However, within this model, scholars primarily focus on the S–R relationship, investigating specific decisions by describing or explaining an outcome as the result of an input of several stimuli. There is a lack of investigation into the “O” dimension of the S–O–R model. This paper aims to contribute towards closing of this gap by conceptually and holistically expanding existing models with new perspectives and components. Design/methodology/approach The authors base the conceptual process on a subjective/interpretative research paradigm, by combining outcomes from different theories and concepts into a new, more holistic approach; and challenging this approach by seeking counterarguments as well as supportive arguments at three conferences and workshops. Findings The paper expands the body of literature by positing a generic conceptual operationalization model focusing on the organism (“O”) domain of decision-making. To achieve this, and further to operationalize the S–O–R model, the paper proposes to integrate an M–O–A (motivation–opportunity–ability) approach. Originality/value The analysis of the body literature reveals that there is still a lack of analytical and especially workable models/approaches for the analysis of the process of tourist decision-making. The paper contributes to that discussion by offering an alternative and generic operationalization of the tourist decision-making process by inducing a theoretical framework from the deductions gleaned from a number of existing theories.
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Roberts-Lombard, Mornay, and Daniël Johannes Petzer. "Relationship marketing: an S–O–R perspective emphasising the importance of trust in retail banking." International Journal of Bank Marketing 39, no. 5 (February 22, 2021): 725–50. http://dx.doi.org/10.1108/ijbm-08-2020-0417.
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PurposeUsing the stimulus–organism–response (S–O–R) framework, this study investigates the role of trust (organism) in influencing the behavioural intentions (response) of emerging market retail banking customers, based on the banks' selected customer-focused efforts (stimuli) to influence behavioural intentions. The study also looks at the moderating effects of customers' perceived value and the duration of their support on these relationships.Design/methodology/approachThe data analysed were collected from 599 retail banking customers in an emerging market via a self-administered questionnaire.FindingsCustomer-focused efforts, except for expertise, significantly and positively influence trust. Trust partially mediates the relationships between the remaining customer-focused efforts and behavioural intentions. Furthermore, perceived value moderates the relationships between these stimuli and trust, excluding information sharing. The duration of customer support for the bank also moderates the relationships between these stimuli and trust, bar customer orientation.Research limitations/implicationsThe study augments the understanding of trust's role as the organism from an S–O–R framework perspective.Practical implicationsThe study assists banks in emerging markets in understanding trust's role in influencing customers' behavioural intentions, given the application of selected customer-focused efforts. It highlights the significance of perceived value and duration of customer support in the relationships between these customer-focused efforts and trust.Originality/valueUsing a single S–O–R framework, the role of trust in mediating the relationships between retail banks' selected customer-focused efforts and customers' behavioural intentions is uncovered.
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Zhu, Linlin, He Li, Feng-Kwei Wang, Wu He, and Zejin Tian. "How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework." Aslib Journal of Information Management 72, no. 4 (June 1, 2020): 463–88. http://dx.doi.org/10.1108/ajim-11-2019-0308.
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PurposeThe relationship between online reviews and purchase intention has been studied in previous research. However, there was little knowledge about the effect of information quality and the social presence of online reviews on purchase intention based on the stimulus-organism-response (S-O-R) framework. The purpose of this study is to explore the intrinsic relationship between the stimulus (perceived information quality and social presence) generated from online reviews and the response (purchase intention).Design/methodology/approachThis study developed a research model by applying the S-O-R framework to test the proposed hypotheses. A combination of a web-based experiment and an online survey was employed to collect data. Hypotheses were empirically tested using Smart PLS.FindingsThe PLS analysis shows that both perceived information quality and the social presence of online reviews positively affect trust. Moreover, satisfaction with online reviews affects purchase intention, whereas trust has a positive impact on satisfaction, playing a mediating role between two stimuli and satisfaction. Besides, perceived information quality of positive online reviews is found to have a more significant impact on trust, satisfaction and purchase intention.Originality/valueThe results of this study are of great value for expanding both theoretical research and practical applications of online reviews in relation to purchase intention. This study with a new research model reveals the understanding of how the purchase intention will be motivated by online reviews. Meanwhile, the moderating effects and the mediating effects are also discussed.
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Yu, Zhiyuan, Worasak Klongthong, Jakkrit Thavorn, and Chittipa Ngamkroeckjoti. "Understanding rural Chinese consumers’ behavior: A stimulus–organism–response (S-O-R) perspective on Huawei’s brand loyalty in China." Cogent Business & Management 8, no. 1 (January 1, 2021): 1880679. http://dx.doi.org/10.1080/23311975.2021.1880679.
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Cheng, Weiling, Hsientang Tsai, Hsiuhui Chuang, Paohui Lin, and Tzuya Ho. "How Can Emerging Event Sustainably Develop in the Tourism Industry? From the Perspective of the S-O-R Model on a Two-Year Empirical Study." Sustainability 12, no. 23 (December 2, 2020): 10075. http://dx.doi.org/10.3390/su122310075.
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Festivals and events are important activities related to enhancing the image of the destination. Modern festivals are spread all over the world, not only changing the rhythm of daily life but also bringing more development possibilities for the places where these festivals are held. In order to learn more about tourists’ experiences in emerging events, a detailed study of famous hot air balloon festivals was conducted in Taitung City, Taiwan. Based on the stimulus-organism-response (S-O-R) model, the purpose of this study is to explore the relationship among these three constructs, namely stimulus: perception of marketing strategies and motivation, organism: positive emotions and satisfaction and response: revisit intention. Face-to-face surveys were conducted on-site in 2014 and 2018, a total of 896 valid questionnaires were collected from tourists who visited the Taiwan International Balloon Festival. SPSS Macros PROCESS was used to examine the measurement model. This study confirms the application of the S-O-R model in predicting tourists’ revisit intentions in the context of emerging events in the tourism industry. The survey results show that whether in 2014 or 2018, tourists’ satisfaction and tourists’ positive emotions can mediate the relationship between tourists’ perception of marketing strategies (or tourist’s motivation) and tourists’ revisit intention. Moreover, only in 2018, tourists’ visiting frequency can moderate the relationship between satisfaction and revisit intention.
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Izogo, Ernest Emeka, Abdi Reza, Ike-Elechi Ogba, and Chukwunonso Oraedu. "Determinants of relationship quality and customer loyalty in retail banking." African Journal of Economic and Management Studies 8, no. 2 (June 12, 2017): 186–204. http://dx.doi.org/10.1108/ajems-01-2016-0011.
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Purpose The purpose of this paper is to explore the determinants of relationship quality (hereafter referred to as RQ) and its impact on customer loyalty within an emerging retail banking market through a dual-lens theory. Design/methodology/approach The research informants were recruited from a city in South-eastern Nigeria. A quantitative data obtained through bank-intercept method and online survey from 332 customers of retail banking services formed the final database. The proposed model and by implication the research hypotheses were tested using partial least squares structural equation modelling procedure. Findings The results show that customer orientation, expertise and information sharing are stimulus factors that directly influence the constructs of RQ (i.e. trust and satisfaction and indirectly influence customer loyalty through the constructs of RQ. The paper also demonstrates that the stimulus factors are direct predictors of consumers’ response. The proposed model explained 49 per cent of the total variance in customer loyalty. Research limitations/implications Customer orientation, expertise and information sharing are stimulus factors that improve RQ and customer loyalty. However, the explanatory power of the proposed model is modest. Future research should therefore integrate other determinants of RQ. Practical implications The paper provides clear insights into how retail bank managers operating in a very competitive and emerging market can improve RQ and subsequently attract customer loyalty. Originality/value The paper contributes to the growing body of stimulus-organism-response (S-O-R) literature within the retail environment by exploring unique stimulus and organism variables from an emerging retail banking market perspective. Additionally, by showing that the stimulus factors are direct predictors of consumers’ response, the paper challenged the existing tenets of the S-O-R framework and deepened the current understanding of the model. The paper also contributes to the social exchange theory by demonstrating how the components of RQ mediate the antecedents and consequences of the construct.
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Leung, Xi Y., Bryan Torres, and Alei Fan. "Do kiosks outperform cashiers? An S-O-R framework of restaurant ordering experiences." Journal of Hospitality and Tourism Technology 12, no. 3 (July 8, 2021): 580–92. http://dx.doi.org/10.1108/jhtt-03-2020-0065.
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Purpose This study aims to compare the performance of self-service kiosks in a quick-service setting with the performance of cashiers. In particular, this study explores both internal responses and external responses between the two ordering methods with the moderating role of crowdedness. Design/methodology/approach This study develops a theoretical framework based on the stimulus-organism-response (S-O-R) model. A 2 × 2 field experiment was conducted in a real quick-service outlet to collect data. Findings The results reveal that customers reported a better experience when using self-service kiosks compared to placing orders with cashiers. However, cashiers generated more revenue for the quick-service outlet than kiosks. Significant interaction effects were found for external responses. Customers spent more time placing orders with cashiers than with kiosks in less crowded periods, while cashiers generated more sales than kiosks during busier periods. Originality/value This study enriches the hospitality and tourism literature by applying the S-O-R framework in an experimental design incorporating both internal and external responses. The findings on the interaction between ordering methods and crowdedness on external responses provide practical insights for quick-service restaurant operators to find a balance between technology and human services.
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Kim, Hyo Jung, and Jong Youn Rha. "Application of the Stimulus-Organism-Response Model on Consumer's Continued Intention to Use Mobile Payment Services : Multiple Mediation Model." Journal of Korean Home Management Association 34, no. 4 (August 31, 2016): 139–56. http://dx.doi.org/10.7466/jkhma.2016.34.4.139.
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Lee, Chao-Hsing, and Chien-Wen Chen. "Impulse Buying Behaviors in Live Streaming Commerce Based on the Stimulus-Organism-Response Framework." Information 12, no. 6 (June 8, 2021): 241. http://dx.doi.org/10.3390/info12060241.
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Live streaming commerce, which evolved from social commerce, has continued to flourish rapidly over the past few years in China. It is a new business model that allows vendors to directly face and interact with consumers. This study focuses on the impulsive buying behavior on consumers in live streaming commerce. We proposed a research model based on the stimulus organism response (S-O-R) framework to explore the reaction and behavior of consumers after certain stimuli factors. A total of 433 valid sample questionnaires with the shopping experience in the live streaming platform were taken. This research adopted PLS-SEM statistical analysis as an empirical research evaluation. After the empirical investigation, we found that perceived enjoyment positively affects the urge to buy impulsively. Perceived usefulness positively affects perceived enjoyment. However, perceived usefulness does not positively affect the urge to buy impulsively. Attractiveness and expertise positively affect perceived enjoyment. Product usefulness and purchase convenience positively affect perceived usefulness. We found that consumers in live streaming commerce are easier to have impulsive buying through the presentation and urging of the live streamer in a short period. In this paper, we build a model for impulsive buying in live streaming commerce. We verify this model under the Chinese context. The findings of this paper provide concrete suggestions to vendors.
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Sakinah, Nala, Sity Sumijati, and Encep Taufik Rahman. "Respon Komunitas Pemuda Faiths Terhadap Kajian Khitobah Berbasis Materi Tauhid." Tabligh: Jurnal Komunikasi dan Penyiaran Islam 3, no. 3 (February 28, 2020): 245–57. http://dx.doi.org/10.15575/tabligh.v3i3.774.
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Tujuan penelitian ini yaitu untuk mengetahui respon komunitas pemuda faiths terhadap kajian khitobah berbasis materi tauhid yang rutin dilaksanakan setiap hari minggu di Masjid Islamic Center Garut. Adapun aspek respon yang dituju yaitu perhatian, pengertian, dan penerimaan. Teori yang digunakan dalam penelitian ini adalah teori S-O-R (Stimulus-Organism-Respon), diambil dari teori sosiologi komunikasi yang dikemukakan oleh Onong Uchjana Effendi dalam buku “Ilmu, Teori dan Filsafat Komunikasi” (2003). Dalam teori ini, untuk mengetahui respon maka terdapat tiga variable yaitu stimulus (kajian khitobah berbasis materi tauhid) organism (perhatian, pengertian, dan penerimaan) dan respon (perubahan sikap atau feedback) terhadap kegiatan kajian tersebut. Metode penelitian yang digunakan adalah metode kuantitatif, dimana data yang diperoleh berupa angka kemudian menggunakan pendekatan deskriptif untuk mendeskripsikan dan menarik kesimpulan hasil data dari penelitian lapangan berupa wawancara, observasi dan penyebaran angket kepada 30 responden sebagai sampel. Hasil penelitian membuktikan bahwa perhatian komunitas pemuda faiths terhadap kajian khitoah berbasis materi tauhid sangat tinggi dengan perolehan rata-rata skor 4,32, pengertian komunitas pemuda faiths terhadap kajian khitobah berbasis materi tauhid sangat tinggi dengan perolehan rata-rata skor 4,49, dan penerimaan komunitas pemuda faiths terhadap kajian khitobah berbasis materi tauhid sangat tinggi dengan perolehan rata-rata skor 4,44.
Kata kunci : Respon; Khitobah; Komunitas.
The purpose of this research is to find out the community pemuda faiths response, towards the dakwah of khitobah based on tauhid material which is routinely carried out at the Islamic Center Garut Mosque. As for the intended response aspect, namely attention, understanding, and acceptance. The theory used in this study is theory S-O-R (Stimulus-Organism-Response), taken from the theory sociology of communication put forward by Onong Uchjana Effendi in the book “Communication science, Theory and Philosophy” (2003). In the theory to find response three variabels, namely stimulus (study of khitobah based on tauhid material), organism (attention, understanding, and acceptance) and response (change of attitude or feedback) on the dakwah activity. The research method used is a quantitative method, where the data obtained are in the form of numbers then use a descriptive approach to describe and draw conclusion from the result of field research in the from of interviews, observation and questionnaires to 30 respondents as samples. The results of the study prove that the attention of the pemuda faiths community to the dakwah of khitobah based on tauhid material is very high with the average score 4,32, understanding pemuda faiths community to the dakwah of khitobah based on tauhid material is very high with the average score 4,49, and acception pemuda faiths community to the dakwah of khitobah based on tauhid material is very high with the average score 4,44.
Keywords: Response; Khitobah; Community.
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Sakinah, Nala, Siti Sumijaty, and Encep Taufik Rahman. "Respon Komunitas Pemuda Faiths Terhadap Kajian Khitobah Berbasis Materi Tauhid." Tabligh: Jurnal Komunikasi dan Penyiaran Islam 4, no. 1 (May 12, 2020): 30–44. http://dx.doi.org/10.15575/tabligh.v4i1.660.
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ABSTRAK
Tujuan penelitian ini yaitu untuk mengetahui respon komunitas pemuda faiths terhadap kajian khitobah berbasis materi tauhid yang rutin dilaksanakan setiap hari minggu di Masjid Islamic Center Garut. Adapun aspek respon yang dituju yaitu perhatian, pengertian, dan penerimaan. Teori yang digunakan dalam penelitian ini adalah teori S-O-R (Stimulus-Organism-Respon), diambil dari teori sosiologi komunikasi yang dikemukakan oleh Onong Uchjana Effendi dalam buku “Ilmu, Teori dan Filsafat Komunikasi” (2003). Dalam teori ini, untuk mengetahui respon maka terdapat tiga variable yaitu stimulus (kajian khitobah berbasis materi tauhid) organism (perhatian, pengertian, dan penerimaan) dan respon (perubahan sikap atau feedback) terhadap kegiatan kajian tersebut. Metode penelitian yang digunakan adalah metode kuantitatif, dimana data yang diperoleh berupa angka kemudian menggunakan pendekatan deskriptif untuk mendeskripsikan dan menarik kesimpulan hasil data dari penelitian lapangan berupa wawancara, observasi dan penyebaran angket kepada 30 responden sebagai sampel. Hasil penelitian membuktikan bahwa perhatian komunitas pemuda faiths terhadap kajian khitoah berbasis materi tauhid sangat tinggi dengan perolehan rata-rata skor 4,32, pengertian komunitas pemuda faiths terhadap kajian khitobah berbasis materi tauhid sangat tinggi dengan perolehan rata-rata skor 4,49, dan penerimaan komunitas pemuda faiths terhadap kajian khitobah berbasis materi tauhid sangat tinggi dengan perolehan rata-rata skor 4,44.
Kata kunci : Respon; Khitobah; Komunitas.
ABSTRACT
The purpose of this research is to find out the community pemuda faiths response, towards the dakwah of khitobah based on tauhid material which is routinely carried out at the Islamic Center Garut Mosque. As for the intended response aspect, namely attention, understanding, and acceptance. The theory used in this study is theory S-O-R (Stimulus-Organism-Response), taken from the theory sociology of communication put forward by Onong Uchjana Effendi in the book “Communication science, Theory and Philosophy” (2003). In the theory to find response three variabels, namely stimulus (study of khitobah based on tauhid material), organism (attention, understanding, and acceptance) and response (change of attitude or feedback) on the dakwah activity. The research method used is a quantitative method, where the data obtained are in the form of numbers then use a descriptive approach to describe and draw conclusion from the result of field research in the from of interviews, observation and questionnaires to 30 respondents as samples. The results of the study prove that the attention of the pemuda faiths community to the dakwah of khitobah based on tauhid material is very high with the average score 4,32, understanding pemuda faiths community to the dakwah of khitobah based on tauhid material is very high with the average score 4,49, and acception pemuda faiths community to the dakwah of khitobah based on tauhid material is very high with the average score 4,44.
Keywords: Response; Khitobah; Community.
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Liu, Da-Nien, and Jun-An Xie. "Effect of sales promotion on impulse buying behaviours of generation Y consumers in omni-channel retail contexts." Archives of Business Research 8, no. 11 (December 8, 2020): 258–70. http://dx.doi.org/10.14738/abr.811.9224.
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The present study investigated how sales promotion influences the impulsive buying behaviours of generation Y consumers in Taiwan on the basis of a Stimulus-Organism-Response (S-O-R) model. Impulse buying stimuli, comprising discount promotion and loyalty program, were used in the study. Consumers’ organism can be divided into normative assessment and affective attitude. Normative assessment positively influences affective attitude, and affective attitude leads to impulse buying. This study conducted a survey on consumers who bought goods from Watsons physical store. In total, 250 valid samples were collected through judgmental sampling. The respondents’ demographics were analysed using SPSS 22, and an SEM model was tested using Amos 24. The results revealed that discount promotion had positive effects on consumers’ normative assessment and affective attitude, whereas the effects of loyalty program were nonsignificant. Affective attitude was discovered to be a robust predictor of impulse buying behaviour in the omni-channel retailing context. The findings were limited because the sample population represented only a small segment of Taiwanese Generation Y consumers. They were also limited by the interrelationship among variables suggested by the S-O-R model. In the age of omni-channel retail, discount promotion presents an effective tactic to trigger impulse buying behaviours. The impact of affective attitude is increasing. Retailers should optimise the interaction possible in omni-channels to create a seamless shopping experience that allows consumers to enjoy the purchasing process. Few studies have implemented the S-O-R model in the context of omni-channels. The present study narrowed this research gap by demonstrating the influence of the S-O-R model on impulse buying behaviours of generation Y consumers’ in omni-channel retailing.
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Xu, Feng Zeng, and Ying Wang. "Enhancing Employee Innovation Through Customer Engagement: The Role of Customer Interactivity, Employee Affect, and Motivations." Journal of Hospitality & Tourism Research 44, no. 2 (December 9, 2019): 351–76. http://dx.doi.org/10.1177/1096348019893043.
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Customer engagement involves customers’ interactive experiences with a brand or service provider. Focusing on the hotel industry, this study investigates the role of customer interactivity, positive affect, and employee motivations in enhancing employees’ innovative behaviors under the S-O-R (stimulus–organism–response) framework. Using data collected via a mixed-mode quantitative survey of 830 Chinese hotel employees, the authors developed and tested a structural model. The findings suggest that customer interactivity, positive affect, and motivations as influential factors affect employee innovative behavior. Specifically, customer interactivity influences employee innovative behavior directly and indirectly through positive affect and intrinsic and extrinsic motivations. Theoretically, the study clarifies the mechanisms underpinning the effect of customer interactivity on employees’ innovative behaviors and extends the S-O-R model by applying it in the organizational behavior domain. Practically, the results highlight a need for reward systems to incorporate measures of employee performance in relation to fostering customer interactivity and engagement.
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Loureiro, Sandra Maria Correia, and Eduardo Moraes Sarmento. "Enhancing brand equity through emotions and experience: the banking sector." International Journal of Bank Marketing 36, no. 5 (June 4, 2018): 868–83. http://dx.doi.org/10.1108/ijbm-03-2017-0061.
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Purpose The banking sector is devoted to attracting Generation Y customers with their particular tastes and interests. The purpose of this paper is to explore for the first time how bank experience influences emotions and perception of brand equity. Using the stimulus–organism–response (S–O–R) framework, the authors consider the perception of brand equity as the outcome. Design/methodology/approach A panel based on the method of Walsh and Beatty (2007) with completed and usable questionnaires was used to test the proposed model. The authors selected a sample of 211 respondents. After eliminating some inconsistencies, a final data sample consisted of 205 usable survey participants (male: 58 percent; female: 42 percent). Findings Executional excellence, staff engagement and value for money are the most relevant indicators in shaping the overall bank experience. Pleasure is the positive emotion that most enhances the perception of brand equity. Originality/value This study extends the S–O–R model by employing dimensions of experience as stimuli and brand equity as response. The study demonstrates the role of emotions (particularly pleasure) in enhancing brand equity among individuals from the Generation Y.
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Ding, Shuiping, Jie Lin, and Zhenyu Zhang. "The Influences of Consumer-to-Consumer Interaction on Dissatisfactory Consumers’ Repetitive Purchases in Network Communities." Sustainability 13, no. 2 (January 16, 2021): 869. http://dx.doi.org/10.3390/su13020869.
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Consumer-to-consumer interaction is an important activity in network communities. Consumer-to-consumer interaction involves information interaction and social interaction, which greatly influences consumers’ experience and behaviors. The model of stimulus-organism-response (S-O-R) is usually applied to explain how environmental stimulus affects consumer behavior through the internal state. Thus, this research takes dissatisfactory consumers as the object, sets information interaction and social interaction as a stimulus, consumer knowledge and trust as an organism, and repetitive purchases as a response. It constructs a theoretical model that consumer-to-consumer interaction influences repetitive purchases through consumer knowledge and trust. In this study, the model and hypotheses were tested by analyzing 328 valid questionnaires. The results show that information interaction had a significant positive effect on consumer knowledge, while social interaction had no significant effect on consumer knowledge. Information interaction and social interaction each had significant positive effects on consumer trust. Consumer knowledge and trust each had significant positive effects on repetitive purchases. Consumer knowledge and trust played a partial mediating role between information interaction and repetitive purchase, respectively. Consumer knowledge had no mediating role between social interaction and repetitive purchases, while consumer trust played a complete mediating role between social interaction and repetitive purchases. The results revealed that the deep mechanism of consumer-to-consumer interaction’s influence on dissatisfactory consumers’ repetitive purchases in network communities further enriched consumers’ purchase behaviors, at least theoretically. This research also provided insights for network community marketing.
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Ming, Junlan, Zeng Jianqiu, Muhammad Bilal, Umair Akram, and Mingyue Fan. "How social presence influences impulse buying behavior in live streaming commerce? The role of S-O-R theory." International Journal of Web Information Systems 17, no. 4 (July 3, 2021): 300–320. http://dx.doi.org/10.1108/ijwis-02-2021-0012.
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Purpose This paper aims to examine how presence (the social presence of live streaming platforms, of viewers, of live streamers and telepresence) affects consumer trust and flow state, thus inducing impulsive buying behaviors, personal sense of power as moderator. Design/methodology/approach Drawing on the Stimulus-Organism-Response (S-O-R) framework, the conceptual model covers social presence, telepresence, consumer trust, flow state, personal sense of power and impulsive buying behavior. An online survey was conducted from 405 consumers with the experience of live streaming shopping in China; structural equation modeling (SEM) was used for data analysis. Findings Results find that three dimensions of social presence (the social presence of live streaming platforms, of viewers, of live streamers) and telepresence have a positive and significant influence on consumer trust and flow state, thus triggering consumers’ impulsive buying behavior. Furthermore, consumers’ sense of power moderates the process from consumer trust, flow state to impulsive buying behavior. Practical implications This study will help live streamers and e-retailers to have a further understand on how to stimulate consumers’ buying behavior. Furthermore, it also provides reference for the development of live streaming commerce in other countries. Originality/value This research examines the effect of social presence and telepresence on impulsive buying behavior in live streaming commerce, which is inadequately examined in extant literature.
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Šliburytė, Laimona, and Jurgita Vaitiekė. "Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights." Management of Organizations: Systematic Research 81, no. 1 (June 1, 2019): 101–18. http://dx.doi.org/10.1515/mosr-2019-0007.
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AbstractThe paper analyses the sensory marketing of the sense of smell, its dimensions and usage in marketing decisions. By invoking the scent marketing decisions, one aims at attracting the consumer attention, to keep him/ her at a point of sale as long as possible, to affect the behaviour and encourage an impulsive process of buying decision making. The theoretical study was performed by analysing the insights of Lithuanian and foreign authors on the purpose of elaborating the coherence between the ambient scent at the point of sale and the consumer impulse buying behaviour. It was revealed during the study that the ambient scent at a point of sale can be assessed as a stimulus which invokes the consumer’s impulsive buying behaviour. The logic of the prepared conceptual model is related to S-O-R paradigm: the environmental stimulus (ambient scent at a point of sale) affects the human organism (consumer internal response) and causes reaction (consumer impulsive buying behaviour).
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Shaouf, Abubaker A. AB. "The Role of Website Visual Design in Predicting Consumers' Purchase Intentions." International Journal of Online Marketing 10, no. 4 (October 2020): 1–17. http://dx.doi.org/10.4018/ijom.2020100101.
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This study aims to investigate the effects of website visual design on purchase intention in B2C environments. This purpose was addressed through the use of The Stimulus-Organism-Response (S-O-R) model, in which a number of hypotheses were drawn. The proposed model in this study was examined was examined through an empirical study involving 532 online shoppers using Structural Equation Modeling (SEM) techniques. The results of this study indicated that consumers' perceptions of website visual design influence website trust and website attitude, which in turn positively boost online purchase intention. The results also revealed a partial mediating effect of website trust and attitude in the relationship between website visual design and purchase intention. Theoretical and practical implications of these findings are discussed in the paper.
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Ferdous, Ahmed Shahriar, Michael Polonsky, and David Hugh Blore Bednall. "Internal communication and the development of customer-oriented behavior among frontline employees." European Journal of Marketing 55, no. 8 (May 6, 2021): 2344–66. http://dx.doi.org/10.1108/ejm-10-2019-0750.
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Purpose Frontline employees (FLEs) are a key source of competitive advantage for organizations and have a significant impact on the quality of customer–firm interactions. This study aims to use the stimulus-organism-response (S-O-R) model as a theoretical lens to examine whether internal communication (IC) (stimulus) evokes FLEs’ organizational identification (emotional) and job satisfaction (cognitive), and whether these in turn shape FLE customer-oriented behavior (response). The study also tested whether these mediated relationships are moderated by perceived communication formalization. Design/methodology/approach The hypothesized mediated and moderated effects were tested using data collected from a cross-sectional survey of 293 full-time salespeople working for a large general insurance company. Findings Both organizational identification and job satisfaction simultaneously mediate the relationship between IC and customer-oriented behavior. Perceived communication formalization was found to weaken the mediated relationship between IC and customer-oriented behavior, but only when this is via job satisfaction. Research limitations/implications This study has shown that where IC is positively viewed by FLEs, it can be leveraged as a key driver by organizations to evoke simultaneous positive emotional and cognitive reactions, leading to increased customer-oriented behavior. Practical implications This study informs both theory and practice related to effective IC among customer-contact FLEs. Originality/value The study shows how IC can simultaneously produce two simultaneous emotional and cognitive reactions leading to FLE customer-oriented behavior and how these mediated relationships can be moderated by perceived communication formalization. The study used the S-O-R model as the theoretical lens to test these relationships.
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Tian, Zemin, Zhangyu Shi, and Qian Cheng. "Examining the antecedents and consequences of mobile travel app engagement." PLOS ONE 16, no. 3 (March 12, 2021): e0248460. http://dx.doi.org/10.1371/journal.pone.0248460.
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How and why customers engage with mobile travel apps is vital to mobile marketing of travel-related companies. This paper discusses the antecedents and consequences of mobile travel app engagement. Specifically, this study aims to understand how travel app attributes stimulate mobile travel app engagement and lead to purchase intention. A research model is established based on the Stimulus-Organism-Response (S-O-R) model and the model is tested by Partial Least Squares Path Modeling (PLS-PM). The results show that ease of use, compatibility, and UI attractiveness positively influence mobile travel app engagement, and in turn, affect purchase intention. Furthermore, a multi-group analysis shows that the attributes affecting mobile travel app engagement differ across different customer groups. This paper discusses some theoretical and practical implications.
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Prashar, Sanjeev, T. Sai Vijay, and Chandan Parsad. "Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework." Vikalpa: The Journal for Decision Makers 42, no. 1 (March 2017): 1–18. http://dx.doi.org/10.1177/0256090916686681.
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Executive Summary The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India’s substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector. This growth has been fuelled by rapid adoption of technology, improving standards of living, an increasing young population, and economically advancing middle class, besides increasing access to the Internet through broadband and use of smartphones and tablets. The entry of global e-commerce giants has intensified the competition for home-grown players. E-retailers use web atmospherics to differentiate themselves from their competitors and evoke positive cognitive and emotional states of online consumers. However, though this Indian online market is growing at an exponential rate, it is still unexplored in terms of its shopping behaviour. Using structural equation modelling, this study applies the concept of the stimulus–organism–response to explain Indian buyers’ online shopping behaviour, besides examining the importance of design elements in enabling website satisfaction (WS). Using a survey method to test the research model, primary data were collected from five Indian metropolitan cities of Delhi, Mumbai, Kolkata, Bengaluru, and Hyderabad during the months of May and June 2015. Confirmatory factory analysis (CFA) was used to estimate the measurement model with respect to convergent and discriminant validities. This was followed by testing the structural model framework and research hypotheses. Findings suggest that both internal and external elements have direct influence on WS. As the mediating variable, WS affects purchase intention. This research highlights on why and how ‘satisfaction with website’ matters in the contribution of shopping values and website atmospherics to behavioural outcomes by presenting its mediating role.
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Jung Chang, Hyo, Ruoh-Nan Yan, and Molly Eckman. "Moderating effects of situational characteristics on impulse buying." International Journal of Retail & Distribution Management 42, no. 4 (April 8, 2014): 298–314. http://dx.doi.org/10.1108/ijrdm-04-2013-0074.
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Purpose – Guided by the Stimulus-Organism-Response (S-O-R) model, this study aimed to investigate direct and indirect effects of apparel store environmental characteristics and consumers' positive emotional responses to the environment on impulse buying behavior. Also, this study sought to examine how situational variables interact with consumers' positive emotional responses in influencing impulse buying behavior. Design/methodology/approach – Survey data were collected using a store intercept method from 118 female consumers of an outdoor retail store in the western region of the USA. Findings – The study found direct effects of ambient/design characteristics on consumers' positive emotional responses and direct effects of consumers' positive emotional responses to the retail environment on impulse buying behavior. Money availability and task definition moderated the relationship between consumers' positive emotional responses and impulse buying behavior. Research limitations/implications – The conceptualization of a theoretical framework of impulse buying behavior for apparel resulted from this study. Practical implications – Managing appealing store design characteristics may increase consumers' positive emotions and impulse purchases. Displays designed to attract impulse purchasers should target browsers without restricted budgets. Originality/value – This study expands the application of the S-O-R model in the context of apparel by including situational factors as moderating variables.
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Aljukhadar, Muhammad, Amélie Bériault Poirier, and Sylvain Senecal. "Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework." Journal of Research in Interactive Marketing 14, no. 3 (September 7, 2020): 285–303. http://dx.doi.org/10.1108/jrim-10-2018-0136.
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Purpose Social media bring about the imagery of people, places and products. Showing particular success in attracting women and millennials, these media (e.g. Instagram, Snapchat and Pinterest) are built around imagery consumption. This paper follows a qualitative theory building approach to extend the theory of consumption values and develop a framework based on the values social media deliver to consumers that explain their use outcomes. Design/methodology/approach The framework was analytically developed based on a review of the literature. In contrast to frameworks such as stimulus-organism-response (S-O-R), the framework proposes that people consume social media to maximize relevant values, namely, the aesthetic, social and learning value. Then, a study based on semi-structured interviews is performed to elaborate on the values and their undertakings. Findings The paper defines the consumption’s aesthetic value and underscores it as a focal driver of social media use and a key concept in social commerce. Data analysis suggests that aesthetic value engenders such responses as consumer’s inspiration, infinity sensation and habitual entertainment. Additional drivers of social media users are social and learning values. The social value engenders self-expression and social privacy, whereas the learning value engenders resourcefulness and parallel shopping. Originality/value This paper stipulates that people consume (i.e. use) social media to maximize relevant values, which, in turn, result in two groups of responses (inner and outer responses). The framework indicates that the relevant values mediate the relation between a stimulus (e.g. social media use) and response (e.g. entertainment, inspiration and behavioral intent). It highlights the centrality of aesthetic value in digital marketing and social commerce environments. The framework, thus, contrary to S-O-R, views the consumer as a maximizer of values rather than (a) processor of emotional and cognitive rejoinders.
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Kumara, Alifa Chandra, and Dian Suluh Kusuma Dewi. "Public Response to Online Public Debate in the 2020 Regional Head Election of Ponorogo Regency." Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences 4, no. 1 (February 20, 2021): 1340–50. http://dx.doi.org/10.33258/birci.v4i1.1749.
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This year, regional head elections were held in the midst of the Covid-19 pandemic so that social media can be used as a means of online campaigns to reduce mass gathering. This research was conducted to see the response of the Ponorogo community in participating in online public debates and to assess people's political participation by analyzing public comments on public debate shows on YouTube and Facebook. The data is processed using the Nvivo12 plus application by using cross tabulation data analysis techniques with manual coding then the results of the data obtained are described and analyzed in accordance with the theory of response and political participation. The data obtained on Facebook and YouTube were 772 responses with details of 357 responses on Facebook and 415 responses on YouTube. The responses given are in the form of positive, negative, and neutral responses. The process of obtaining data on public response is in accordance with the S-O-R response theory (Stimulus, Organism, Response) and the stage of response formation, as well as the political participation of the Ponorogo community is high enough to see the debate shows but the level of activeness in giving responses is less active.
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Priyadarshini, Chetna, Sreejesh S., and Rajneesh Ranjan Jha. "Impact of Informational Characteristics of the Recruitment Website on Graduating Students' Job Pursuit Intention." International Journal of Human Capital and Information Technology Professionals 10, no. 2 (April 2019): 1–19. http://dx.doi.org/10.4018/ijhcitp.2019040101.
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The purpose of this article is to examine the dimensionalities, mechanisms, and the conditions under which information characteristics of the corporate employment website influence job seekers' job pursuit intention and recommendation intention. Drawing on the stimulus-organism-response (S-O-R) framework, the data collected from 181 active job seekers posit that the effects of information characteristics, such as information relevancy, information accuracy, and information timeliness on organizational attractiveness are mediated by job seekers' attitudes towards the website, which in turn direct to create job pursuit intention and intention to recommend. Furthermore, it is also postulated that the relationship between the above-said characteristics and attitude towards the website is moderated by the perceived privacy concern of the job seekers. In addition, the article results also supported that the relationship between job seekers' website attitude and organizational attractiveness is moderated by perceived organizational reputation.
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Zhu, Wenlong, Ruzhen Yan, and Zhihui Ding. "Analysing impulse purchasing in cross-border electronic commerce." Industrial Management & Data Systems 120, no. 10 (October 1, 2020): 1959–74. http://dx.doi.org/10.1108/imds-01-2020-0046.
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PurposeThe purpose of this paper is to explore the impact of product information on impulse purchases in a cross-border electronic commerce (CBEC) setting from the perspective of cue stimulation.Design/methodology/approachThis study proposes a research model of impulse purchases in CBEC based on the cue utilization theory and Stimulus-Organism-Response (S-O-R) model. The research model was tested using covariance-based structural equation modelling. Data were collected from the consumers of a popular CBEC platform in China.FindingsA high-quality product description has a significant positive effect on concentration but not on curiosity and autotelic experience. A high-quality product display has a significant positive effect on concentration, curiosity and autotelic experience. High-quality product content has a significant positive effect on curiosity and autotelic experience but not on concentration. Curiosity and autotelic experience both have a significant positive effect on impulse purchases; however, concentration has no such effect on an impulse purchase. Curiosity and autotelic experience have a full mediation effect between product display and impulse purchases and between product content and impulse purchases, respectively.Originality/valueThis study integrates the S-O-R model and cue utilization theory to construct a theoretical model of product information-flow experience-impulse purchases. According to the model, we can understand how product information influences consumers' impulse purchases in CBEC.
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Moon, Moin Ahmad, Batish Javaid, Maira Kiran, Hayat Muhammad Awan, and Amna Farooq. "Consumer perceptions of counterfeit clothing and apparel products attributes." Marketing Intelligence & Planning 36, no. 7 (October 1, 2018): 794–808. http://dx.doi.org/10.1108/mip-11-2017-0272.
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Purpose The purpose of this paper is to test and validate a modified Stimulus-organism-response (S-O-R) model with the bi-dimensional attitude toward counterfeit apparel products. The study examines the relationship of object and social psychological stimuli with utilitarian and hedonic attitude and intentions to purchase counterfeit apparel products. Design/methodology/approach The authors collected data from 331 systematically selected university students of the age bracket (18–30) years from Punjab, Pakistan (MLE) via self-administrated questionnaire. Structural equation modeling (SEM) with maximum likelihood estimation via AMOS 23 was used for data analysis. Findings The modified S-O-R model explained significant variance in counterfeit purchase intentions. Hedonic attitude proved to be a strong predictor of counterfeit apparel purchase intentions as compared to utilitarian attitude. All attributes of counterfeit apparel products proved to be the significant positive predictors of hedonic and utilitarian attitude except information susceptibility, which did not predict utilitarian attitude. Research limitations/implications Data were collected from university students of the age bracket (18–30) years and apparel products were taken as a product category. Practical implications The retailers and manufacturers of original brands should emphasize humiliation and embarrassment that a consumer may have to face because of counterfeit purchasing. They can also educate consumers on the negative impacts of the counterfeit products not only on consumers but also on the economy as a whole. Originality/value S-O-R model was adapted to provide strong theoretical underpinnings to understand counterfeit consumption behavior. This study also incorporated two dimensions of attitude in counterfeit product consumption behavior and analyzed their relative influence on purchase intentions.
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Sohaib, Osama, Kyeong Kang, and Iwona Miliszewska. "Uncertainty Avoidance and Consumer Cognitive Innovativeness in E-Commerce." Journal of Global Information Management 27, no. 2 (April 2019): 59–77. http://dx.doi.org/10.4018/jgim.2019040104.
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This article describes how despite the extensive academic interest in e-commerce, an investigation of consumer cognitive innovativeness towards new product purchase intention has been neglected. Based on the stimulus–organism–response (S–O–R) model, this study investigates the consumer cognitive innovativeness and the moderating role of the individual consumer-level uncertainty avoidance cultural value towards new product purchase intention in business-to-consumer (B2C) e-commerce. Structural equation modelling, such as partial least squares (PLS) path modelling was used to test the model, using a sample of 255 participants in Australia who have had prior online shopping experience. The findings show that the online store web atmosphere influences consumers' cognitive innovativeness to purchase new products in countries with diverse degrees of uncertainty avoidance such as Australia. The results provide some guidance for a B2C website design based on how individual's uncertainty avoidance and cognitive innovativeness can aid the online consumer purchasing decision-making process.
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Nata, Jiwangga Hadi, and Aries Kurniawan. "Mobile Display Advertising: Perilaku Niat Pembelian Konsumen pada High Involvement vs Low Involvement Product." Esensi: Jurnal Bisnis dan Manajemen 9, no. 2 (December 14, 2019): 209–24. http://dx.doi.org/10.15408/ess.v9i2.9942.
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This study uses the theory of Stimulus-Organism-Response (S-O-R) using a quantitative approach. Sampling using non-probability sampling method, using purposive sampling technique. Respondents in this study were 200 respondents in the purchase intention category in the High Involvement product and also 200 in the Low Involvement product category. The analysis technique used in this study is Partial Least Square (PLS). The results showed that browsing activities on Instagram for both the High and Low Involvement categories of the product had a positive influence on flow conditions, online trust, and purchase intentions. Then online trust in an account on Instagram has a positive influence on flow conditions. Likewise, the flow condition variable and online trust also have an influence on the purchase intention of the latest items on Instagram. There is no difference in consumer behavior towards purchase intentions in the online domain between High and Low Involvement products.
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Wu, Wann-Yih, Chia-Ling Lee, Chen-Su Fu, and Hong-Chun Wang. "How can online store layout design and atmosphere influence consumer shopping intention on a website?" International Journal of Retail & Distribution Management 42, no. 1 (December 19, 2013): 4–24. http://dx.doi.org/10.1108/ijrdm-01-2013-0035.
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Purpose – Online retailing has attracted a lot of attention in recent years due to its great potential and significant implications for buyers and sellers. This study adopts the stimulus-organism-response (S-O-R) framework to illustrate how store layout design and atmosphere influence consumers' shopping intention on the website. Design/methodology/approach – The sample for this study comprised 626 respondents from the internet users. A structural equation model was employed to identify the interrelationships of store layout design, atmosphere, emotional arousal, attitude toward the website, and purchase intention. Findings – The analytical results of this study indicate that store layout design has significant impacts on emotional arousal and attitude toward the website, and thus has a positive influence on purchase intention. In addition, atmosphere has a more influential effect on emotional arousal than store layout design. Originality/value – This study provides new insights into the influences of store layout design and atmosphere on consumer online shopping intentions.
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Chen, Yi-Fen, and Chia-Jung Wu. "Influence of Website Design on Consumer Emotion and Purchase Intention in Travel Websites." International Journal of Technology and Human Interaction 12, no. 4 (October 2016): 15–29. http://dx.doi.org/10.4018/ijthi.2016100102.
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This work presents the results of three studies that investigated the influence of website design on consumer emotion and purchase intention in travel websites with the use of the Stimulus-Organism-Response (S-O-R) model. The first two studies addressed how the website's background color and picture layout can influence consumer emotion and purchase intention, whereas the third study investigated the influence of the size and quantity of pictures on consumer emotion and purchase intention. The results demonstrated that consumer emotion is more positive toward buying online from travel websites that are designed with warm colors and with layouts having such feature as left-hand side images and right-hand side text, along with a few large pictures. Additionally, the results also showed that consumer emotion has a positive influence on purchase intention in a travel website. These results suggested that sellers and managers should improve the design of travel websites to stimulate consumer emotion and purchase intention.
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Ryu, Jungyop, Erik Paolo Capistrano, and Hao-Chieh Lin. "Non-Korean consumers’ preferences on Korean popular music: A two-country study." International Journal of Market Research 62, no. 2 (August 28, 2018): 234–52. http://dx.doi.org/10.1177/1470785318796951.
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This research employs a mix of theoretical and data-driven approaches to understand how Korean pop music (KPop) consumption, despite physical and social barriers, is currently at unprecedented levels. The stimulus-organism-response (S-O-R) model was used as a basis to examine factors regarding influencing KPop’s popularity on non-Koreans, focusing on production and consumer-based factors inducing their attitudes and preferences. Data gathered from 951 Taiwanese and 949 Philippine survey respondents were analyzed through structural equation modeling (SEM), in which 13 of the hypothesized 16 direct, mediating, and moderating relationships were supported. This research demonstrates how, through appropriate theoretical lenses supported by empirically tested data, production-based factors of visual and audio components can sway favorable attitudes and preferences under customer-based contextual factors, including peer pressure, self-efficacy, and media. This guides producers to appreciate cultural nuances affecting KPop’s global popularity, and the importance of deciding the product mix strategies best suited for different markets.
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Chuang, Huan-Ming, Shahab S. Band, Mehdi Sookhak, and Kenneth Pinandhito. "The value co-creation behavior in learning communities: Comparing conventional learning and e-learning." Mathematical Biosciences and Engineering 18, no. 6 (2021): 7239–68. http://dx.doi.org/10.3934/mbe.2021358.
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<abstract> <p>With the rapid development of ICT, the present world is experiencing rapid changes in the field of education. Implementation of e-learning and ICT in the education system could allow teachers to upgrade and improve their lectures. However, from the perspective of value co-creation behavior in learning communities, conventional learning and e-learning classrooms may encounter different opportunities and challenges. Thus, a more in-depth investigation would be needed. Based on the S-O-R framework, this study identifies self-directed learning as a stimulus, perceived benefits as the organism, and value co-creation behavior as the response. By applying the multi-criteria decision-making techniques of DEMATEL, ANP, and VIKOR, this study explores the causal effects, influential weights, and performance ranking of the primary constructs in the framework as criteria. This study's theoretical and practical implications are discussed, and ways of improving learning performance are suggested.</p> </abstract>
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Sandi, Ahmad Kurnia, Dadan Suherdiana, and Muhamad Khoyin. "Respon Jamaah Terhadap Khutbah Jumat Menggunakan Bahasa Arab." Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting 4, no. 1 (June 30, 2018): 25–42. http://dx.doi.org/10.15575/prophetica.v4i1.2231.
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Khutbah is one of the legitimate conditions of Friday worship which is obligatory for male believers who are righteous. What is conveyed in the sermon should be material that is easily understood by the congregation, but in reality researchers found the use of the Arabic-language Friday sermon as a whole found in the Assuada mosque. The purpose of this study was to find out how the attention, understanding and acceptance of pilgrims to the Friday sermon used Arabic in the mosque of Assuada. This study uses a method based on the S-O-R developed by Hovland. The estimation of the S-O-R theory is then analogous to the sermon process whose implementation is a communication activity consisting of stimulus, organism, response. Collecting data through observation, interviews, and division of questionnaires. The results of this study indicate that sermons using Arabic have unfavorable effects for worshipers in understanding the material delivered by the sermon. In terms of the attention of the congregation is quite good because as a condition of Friday prayer, in terms of understanding most of the pilgrims do not understand the material of Friday sermons because they can not understand Arabic so that Friday worshipers are not good at receiving sermon material delivered by the preacher.
Khutbah merupakan salah satu syarat sah dari ibadah Jumat diwajibkan atas kaum mukmin laki-laki yang akil baligh. Apa yang disampaikan dalam khutbah seharusnya merupakan materi yang mudah dipahami oleh jamaah, namun dalam realitasnya peneliti mendapati adanya penggunaan khutbah Jumat berbahasa Arab secara menyeluruh yang terdapat di masjid Assuada.Tujuan penelitian ini untuk mengetahui bagaimana perhatian, pemahaman dan penerimaan jamaah terhadap khutbah jumat menggunakan bahasa arab di mesjid Assuada. Penelitian ini menggunakan metode yang di dasarkan S-O-R yang di kembangkan oleh Hovland, Asusmsi teori S-O-R ini kemudian di analogikan dengan proses khutbah yang implementasinya adalah aktivitas komunikasi yang terdiri dari stimulus, Organisme, Respon. Pengumpulan datanya melalui observasi, wawancara, dan pembagian kusioner. Hasil penelitian ini menunjukan khutbah menggunakan bahasa arab memiliki efek yang kurang baik untuk jamaah dalam memahami materi yang di sampaikan khotib. Dalam segi perhatian jamaah cukup baik karena sebagai syarat shalat jumat, dalam segi pemahaman sebagian besar jamaah tidak memahami materi khutbah jumat karena tidak dapat memahami bahasa arab sehingga jamaah shalat jumat kurang baik dalam menerima materi khutbah yang di sampaikan oleh khotib.
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Abidin, Arief Ahmad, Jujun Junaedi, and Aang Ridwan. "Respon Jama’ah Masjid Al-Hasan Terhadap Tema-Tema Ceramah Eskatologi (Studi Kasus Pada Ceramah Ustad Rahmat Baequni di Masjid Al-Hasan Bumi Panyawangan)." Tabligh: Jurnal Komunikasi dan Penyiaran Islam 4, no. 3 (May 14, 2020): 225–41. http://dx.doi.org/10.15575/tabligh.v4i3.1000.
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ABSTRAK
Tujuan penelitian ini adalah untuk mengetahui Perhatian, Pemahaman, dan Penerimaan Jama’ah Masjid Al-Hasan Terhadap Tema-Tema Ceramah Eskatologi di Masjid Al-Hasan yang terletak di wilayah Bumi Panyawangan, Bandung, Jawa Barat. Penelitian ini mengacu pada kerangka teori psikologi behavioristik S-O-R, yakni stimulus, Organisme, dan Respon. Adapun yang jadi stimulusnya adalah Ceramah dengan Tema-Tema Eskatologi, Organismnya adalah jama’ah Al-Hasan yang mengikuti Ceramah dengan Tema-Tema Ceramah Eskatologi Di Masjid Al-Hasan yang terletak di wilayah Bumi Panyawangan. Sedangkan responnya adalah perhatian, pemahaman dan penerimaaan. Metode yang digunakan dalam penelitian ini adalah Metode Deskriptif, pengumpulan datanya dengan menggunakan wawancara, observasi, dan dokumentasi. Dan untuk menambah data yang di perlukan penelitian ini menggunakan angket sebagai cara untuk mengetahui lebih dalam mengenai Respon Jama’ah Masjid Al-Hasan terhadap Tema-Tema Ceramah Eskatologi, Dari hasil penelitian ini menggambarkan bahwa kegiatan ceramah Eskatologi mendapatkan respon yang baik dari jama’ah Masjid Al-Hasan yang berjumlah 20 orang. Hasil penelitian ini menunjukan bahwa respon jama’ah perkotaan terhadap tema-tema ceramah eskatologi sangat baik. Dari respon perhatian, beberapa informan menyatakan mengikuti pengajian secara rutin, respon pemahaman menyatakan memahami terhadap Ceramah Eskatologi, dan respon penerimaan menyatakan menerima pengajian dengan Tema-Tema Eskatologi di Masjid Al-Hasan. Berdasarkan temuan ini dapat disimpulkan bahwa dakwah adalah suatu kewajiban bagi umat muslim baik dari golongan manapun, secara garis besar dakwah dan Tabligh merupakan alat yang memiliki satu tujuan yaitu mengajak manusia kembali ke jalan yang benar dan Rahmatan Lila’lamin.
Kata Kunci : Jama’ah, Ceramah, Eskatologi
ABSTRACT
The purpose of this study was to determine the Attention, Understanding, and Acceptance of Al-Hasan Mosque Community on Eschatology Lecture Themes at Al-Hasan Mosque located in Bumi Panyawangan area, Bandung, West Java. This study refers to the behavioristic S-O-R psychological theory framework, namely stimulus, organism, and response. The stimulus is Lecture with Eschatological Themes, his organism is Jamaah Al-Hasan who attended the Lecture with Eschatology Lecture Themes at the Al-Hasan Mosque located in the Bumi Panyawangan area. While the response is attention, understanding and acceptance. The method used in this study is Descriptive Method, data collection using interviews, observation, and documentation. And to add to the data needed, this study uses questionnaires as a way to find out more about the response of Al-Hasan Mosque Jama'ah to Eschatology Lecture Themes, From the results of this study illustrate that Eschatology lecture activities get a good response from the congregation Al-Hasan Mosque which numbered 20 people. The results of this study indicate that the urban response to the themes of eschatological lectures was very good. From the attention response, several informants stated that they took part in the recitation regularly, the understanding response stated understanding of the Eschatology Lecture, and the acceptance response stated that they received recitation with Eschatological Themes at the Al-Hasan Mosque. Based on these findings, it can be concluded that da'wah is an obligation for Muslims from any group, broadly speaking da'wah and Tabligh are tools that have one purpose which is to invite humans back to the right path and Rahmatan Lila'lamin.
Keywords : Pilgrims, Lecture, Eschatology
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Ramezani Nia, Masoud, and Sajjad Shokouhyar. "Analyzing the effects of visual aesthetic of Web pages on users’ responses in online retailing using the VisAWI method." Journal of Research in Interactive Marketing 14, no. 4 (September 17, 2020): 357–89. http://dx.doi.org/10.1108/jrim-11-2018-0147.
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Purpose The success of e-commerce websites depends on their effective communication and influence on their users. At first glance, the users are impressed by the website design and, if inspired, they would continue their operations on the website. This paper aims to evaluate the effects of visual aesthetic of the Web pages on users’ behavior in online shopping environment. In particular, the paper aims to evaluate the elements of visual aesthetic on the organism variables (i.e. “satisfaction,” “arousal,” “perceived on-line service quality” and “trust”) and measure them on the users’ response (i.e. purchase, comparison and re-visit). Design/methodology/approach Using the stimulus–organism–response (S-O-R) framework, the authors first assessed direct and indirect effects of visual aesthetics of e-commerce websites on customer responses. Then, the Visual Aesthetics of Websites Inventory (VisAWI) method was used to examine the effects of four dimensions (i.e. craftsmanship, simplicity, diversity and colorfulness) on users’ perceived website aesthetics. To do so, DigiKala.com, a famous Iranian e-commerce website was selected and the questionnaires were distributed among its users. Findings The study results revealed that the website aesthetics in the S-O-R evaluation had the greatest direct impact on “perceived quality of online services,” “trust,” “satisfaction” and “arousal,” respectively. These variables also indirectly affected “shopping,” “revisit” and “comparison to similar products on other websites.” Regarding the evaluations based on the VisAWI, the component “craftsmanship” played the most central role in expressing the website aesthetics, followed by the variables “simplicity,” “diversity” and “colorfulness,” respectively. Originality/value Although the considerable effect of Web aesthetics on customers’ purchase behavior has been identified in previous research, it has not been accurately measured. Furthermore, studies on Web aesthetics are mostly limited to information systems’ users and do not concern consumers. Therefore, considering the increasing growth in online shopping and the significance of Web aesthetics to online consumers, investigating how consumers respond to Web aesthetics is of vital importance.
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Hyun, Hyowon, Jungkun Park, Tianbao Ren, and Hyunjin Kim. "The role of ambiances and aesthetics on millennials’ museum visiting behavior." Arts and the Market 8, no. 2 (October 1, 2018): 152–67. http://dx.doi.org/10.1108/aam-04-2017-0006.
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Purpose The purpose of this paper is to establish a framework for millennials’ museum visiting behaviour and to explore the moderating effects of aesthetics and ambience for visiting art museums. This study uses the Stimulus–Organism–Response (S–O–R) model (Mehrabian and Russell, 1974) in order to confirm the relationship among variables. Design/methodology/approach The data were collected using online surveys from millennial art museum visitors who had visited a museum within three months. In all, 287 responses were collected. Structural equation modelling was used to analyse the model. Findings Korean millennial visitors pursue hedonic value rather than utilitarian value when they visit art museums. It turns out that hedonic value accelerates visitor satisfaction and promotes visitor loyalty more than utilitarian value in the art museum setting. Both ambiance and aesthetics play stimulating roles in the art museum context and moderate the relationships among visitor-perceived value, satisfaction and loyalty. Utilitarian values are identified as unimportant elements for young Korean museumgoers. Practical implications Ambiance and aesthetic factors play important roles in promoting art museum visits. An art museum may elevate its atmospheric factors by emphasising the visit’s fun value (i.e. hedonic value) for millennials. Originality/value This study expands on previous studies concerning conceptualization of multidimensional constructs of millennials’ value for experience of arts museums in terms of aesthetics and ambiance. The results also confirm the value of the S–O–R framework in an art museum context.
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Barbu, Cătălin Mihail, Dorian Laurenţiu Florea, Dan-Cristian Dabija, and Mihai Constantin Răzvan Barbu. "Customer Experience in Fintech." Journal of Theoretical and Applied Electronic Commerce Research 16, no. 5 (April 30, 2021): 1415–33. http://dx.doi.org/10.3390/jtaer16050080.
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The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology. The concept of customer experience is multidimensional, analysed from various perspectives, and with distinct valences in different industries. Based on the stimulus-organism-response (S-O-R) approach, we proposed a model in which customer experience in fintech is the result of customer’s evaluation of the stimuli proposed by fintech companies. Using partial least squares equation modelling (PLS-SEM), we tested a series of hypotheses and validated the proposed model. The results showed that perceived value, customer support, assurance, speed and perceived firm innovativeness are positively related to customer experience in fintech. In turn, customer experience is positively associated with loyalty intentions of the customer. Our paper contributes in identifying the dimensions, the determinants and the outcomes of customer experience in fintech, while from a managerial perspective, we demonstrate how fintech companies must integrate customer experience in their business models.
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Alipour, Habib, Shahrzad Amelshahbaz, Farzad Safaeimanesh, Bahman Peyravi, and Alireza Salavati. "The Impact of Environmental Stimuli on Hotel Service Employees’ Service Sabotage—Mediation Role of Emotional Intelligence and Emotional Dissonance." Sustainability 13, no. 2 (January 16, 2021): 876. http://dx.doi.org/10.3390/su13020876.
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While scholarly inquiries into Service Sabotage (SS) have received ample attention in the literature of various industries, the role of Emotional Intelligence (EI) and Emotional Dissonance (ED) in employee-customer relations in the context of Environmental Stimuli (ES) in the tourism accommodation sector has remained unexplored. The role of employee–customer interaction in tourism is paramount for a hospitality organization’s growth, sustainability, and profitability. We hypothesized hotel service employees’ EI and ED can be influential factors to SS. Adopting the Mehrabian–Russell model (M–R) and Stimulus-Organism-Response (S-O-R) framework as conceptual paradigms, we tested the effect of hotel ambiance on employees’ emotions, which can have significant effects on SS. The study revealed that ES links to behaviors and elicits EI and ED as human emotional responses to environments that have a parallel mediating effect on mitigating or neutralizing the negative effect of SS in an organization. The findings provide important insights into an organization’s awareness of the provision of ES as a positive factor for employees, subsequently forming their behavioral consequences of EI and ED which can mitigate the negative impacts of SS. The study yields important implications on how hospitality organizations should pay attention to the impact of rule-breaking behaviors. Theoretical and practical implications are also discussed.
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Lin, Chih-Huang, and Ting-Yu Liu. "The Webmosphirics Effects on Shopping Behavior: The Influences of Web Page Color Displays on Online Impulse Purchasing Intention." Journal of Business and Economics 10, no. 1 (January 20, 2019): 24–32. http://dx.doi.org/10.15341/jbe(2155-7950)/01.10.2019/003.
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It is interesting to note that even though the studies of atmospheric effects in physical stores have been abundant, knowledge of ambient factor effects in the online retailing context has been limited. This study investigates the influence of webmospheric effect, web page color displays on respondents’ emotional reactions and subsequent online impulse buying intention. A Stimulus-Organism-Responses (S-O-R) model was used as the basic framework and a laboratory experiment was conducted to test the hypotheses in this study. The results demonstrated that web page color displays had a significant effect on participants’ emotional response, eventually influencing their intention to purchase impulsively online. Specifically, respondents felt more aroused and experienced greater pleasure when they were exposed to chromatic web page displays than achromatic one. Additionally, both pleasure and arousal emotions played an intervening role between web page color displays and online impulse purchasing intention. Personality traits and product involvement were proved to moderate the relationship between atmospheric cues and impulse shopping intention. These findings suggest that the website design with effective web page color displays would create a desirable environment and thus prompt consumers to buy impulsively. Finally, research implications of the model and proposition are presented.
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Martin, Kelly, Luana Nanu, Wi-Suk Kwon, and David Martin. "Small Garden, Big Impact: Emotional and Behavioral Responses of Visitors to a Rooftop Atrium in a Major Hospital." HERD: Health Environments Research & Design Journal 14, no. 3 (February 12, 2021): 274–87. http://dx.doi.org/10.1177/1937586721992799.
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Purpose: To measure hospital visitors’ satisfaction with a rooftop atrium and its resultant impact on the visitors’ behavioral intentions toward the healing garden, the hospital, and overall satisfaction with the hospital. Background: There is a significant lack of empirical research that links the emotional and behavioral responses toward healing gardens and the hospitals providing them. Methods: A purposeful sample of 96 visitors to the healing garden in the rooftop atrium of a surgery building in a major hospital in the Southeastern United States completed a survey based on Roger Ulrich’s Theory of Supportive Gardens and the Stimulus, Organism, Response (S-O-R) paradigm. Results: Findings of this study suggest visitors’ experience with the healing garden can lead to overall satisfaction with the hospital and behavioral intentions toward the hospital. Visitors’ satisfaction with the healing garden significantly predicted their satisfaction with the hospital, their intend to revisit the hospital, and their intend to recommend it. Conclusions: This study demonstrates that a small healing garden can be a powerful enough space to impact visitors’ overall satisfaction with the hospital and their intentions regarding their future behavior toward the hospital, such as revisiting or recommending the hospital.
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Radic, Aleksandar, Michael Lück, Amr Al-Ansi, Bee-Lia Chua, Sabrina Seeler, António Raposo, Jinkyung Jenny Kim, and Heesup Han. "To Dine, or Not to Dine on a Cruise Ship in the Time of the COVID-19 Pandemic: The Tripartite Approach towards an Understanding of Behavioral Intentions among Female Passengers." Sustainability 13, no. 5 (February 26, 2021): 2516. http://dx.doi.org/10.3390/su13052516.
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Given that cruise line companies are rushing to restart their operations with modified dining services, the aim of this research is to establish a conceptual framework that precisely outlines female passengers’ behavioral intentions towards dining on cruise ships in the time of the COVID-19 crisis. It does so by extending the theory of reasoned action (TRA) by including the social servicescape of the cruise ship dining experiencescape (stimulus-organism-response (S-O-R) paradigm) and perceived health risk from COVID-19 (the prospect theory). The developed theoretical framework based on this tripartite approach has predictive power for intentions. Its effectiveness and comprehensiveness are also demonstrated. Despite the positive effect of the social servicescape on attitude and emotions and the positive attitude of female cruise travelers, the negative effect of the perceived health risk from COVID-19 appears to be the dominant factor that ultimately discourages the behavioral intentions of female cruise passengers towards dining on a cruise ship in the time of the COVID-19 pandemic. The present research provides a crucial guiding framework that helps cruise academics and operators to maximize existing and potential passengers’ favorable decisions and behaviors for cruise ship dining.
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Gong, Mingchuan, Mengli Xu, Adeel Luqman, Lingling Yu, and Ayesha Masood. "Understanding the role of individual differences in mobile SNS addiction." Kybernetes 49, no. 12 (January 16, 2020): 3069–97. http://dx.doi.org/10.1108/k-05-2019-0367.
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Purpose The phenomenon of mobile social networking site (SNS) addiction has become increasingly severe nowadays and brings adverse outcomes to users’ daily life and work efficiency. However, there are relatively few research probes into the formation process of mobile SNS addiction behavior, and how demographic factors (e.g. gender and age) influence users’ addiction behavior. Adopting the stimulus–organism–response (S–O–R) framework, this study examines the effects of three types of technological functions (enjoyment, sociability and information value) on flow in relation to mobile SNS addiction. The authors further proposed gender and age as moderators, which play important roles in influencing the formation of mobile SNS addiction behavior. Design/methodology/approach This study examines the formation of mobile SNS addiction with a particular focus on the WeChat app. The authors use a field survey study conducted in China with 351 subjects of WeChat app users to examine thestudy model. Findings The results demonstrate that addictive behavior is determined by users’ flow states of using mobile SNS. The flow states, in turn, are influenced by three types of technological functions (enjoyment, sociability and information value). In addition, gender and age act as vital moderators in the model. Originality/value First, the authors empirically examine the formation of SNS addiction on the mobile device by adopting the S–O–R framework, which may enrich the addiction literature. Second, the authors reveal the moderating roles of age and gender in affecting the formation process of addiction behavior further. The findings of this research deepen our understanding of users’ addiction behavior. Third, the findings also offer rich insights to prevent mobile SNS addiction.
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Kumar, Deepak S., Keyoor Purani, and Shyam A. Viswanathan. "The indirect experience of nature: biomorphic design forms in servicescapes." Journal of Services Marketing 34, no. 6 (September 24, 2020): 847–67. http://dx.doi.org/10.1108/jsm-10-2019-0418.
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Purpose This paper aims to introduce the concept of biomorphism (i.e. indirect experience of nature) in servicescape designs and validates its impact on consumer responses. Using the stimulus-organism-response (S-O-R) framework, this study explores the relationship between biomorphic servicescape designs and the servicescape preference. Further, it explains how biomorphic designs can help users to get better connected with the servicescapes by introducing the mediating role of attention restoration and place identity (emotional and cognitive), as explained by attention restoration theory. Design/methodology/approach Two empirical studies were carried out to test the hypothesised relationships: an exploratory pre-experimental design with one-shot treatment using 200 images as stimuli and 3,680 responses; and a 3 × 2 factorial design with three-dimensional images with about 654 responses for three service contexts chosen a priori: fashion retail, restaurant and hospital lobby. Findings This study conceptualises the role of biomorphism – elements that mimic natural forms – in servicescape designs and establishes that, akin to natural elements, the indirect experience of nature in servicescapes also has a positive influence on attention restoration, perceived place identity and servicescape preference of the consumers. This implies that the effects similar to that of a biophilic servicescape can be achieved through servicescape elements that mimic natural forms. Originality/value Extending the idea of biophilia, this research adopts the concept of biomorphism from architecture and environmental psychology domains and introduces biomorphic servicescape designs, which could be more practical at times compared to biophilic servicescapes. It establishes the influences of biomorphic servicescape designs on consumer preferences. Grounded in the S-O-R model, it further explains this relationship through mediating effects of attention restoration and place identity. Being new to marketing and management domains, this research may trigger a series of research studies on biomorphic service environment designs, with desirable implications for services marketing and services operations functions.