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Alazzawi, Jinan Riadh, and Loredana Alexandrina Farcuta. "Store design : A comparison between luxurious and normal/regular fashion stores." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14992.
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The purpose of this study is to do a comparison between luxurious fashion stores and normal/regular ones, describe the differences in terms of the store design and discuss the influences and their impact on the customer experience. The second purpose is to give suggestions to normal/regular fashion stores from Sweden regarding improvements that they might need to enhance the customer’s shopping experience. In order to complete this study, both primary and secondary data were collected. Primary data was collected by performing three different methods. First was an observation, which was done in both luxurious and normal/regular fashion stores. An interview was performed with the manager of H&M Västerås. Last but not least method was to apply a questionnaire in order to find out the customer’s opinion concerning their shopping experience. The secondary data was gathered from Mälardalen’s University data bases and library and also from online resources. Conclusion: The luxurious fashion stores have a unique way of displaying their garments, which gives an idea of neatness, comfort and order. They also have special services that add to the customer’s shopping experience, enhancing it. Even thought normal/regular fashion stores are different from luxurious, they give a big importance to the quality, the price and displaying their garments in a specific order. When it comes to the shopping experience customers’ encounter, most of them considered that it is important to have helpful staff, right temperature, appropriate music and light and clean environment. Overall it can be seen, that even thought they are completely different, the normal/regular fashion stores still try to offer the best experience to their customers.
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Nordell, Bo. "Borehole heat store design optimization." Doctoral thesis, Luleå tekniska universitet, Arkitektur och vatten, 1994. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-26447.
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Seasonal heat storage, which is used to balance the supply of and demand for heat, e.g. in district heating networks, is necessary for the large-scale utilization of solar heat. The aim of this thesis was to study and develop seasonal heat storage to a point where it, if possible, would be an option in Swedish heating systems. Initial theoretical calculations indicated that the borehole heat store was feasible for seasonal heat storage. In the borehole heat store sensible heat is stored in the bedrock. The bedrock is penetrated by evenly spaced vertical boreholes, which are drilled within a square or circular land area. The holes work as heat exchangers between a heat carrier (normally water), which is pumped through the pipe system of the boreholes and the storage volume. Performed measurements in a pilot plant verified the predicted thermal behaviour of the store. A pre-design of a large-scale heat store, within the University area, was performed. After assuming the operation cycle and the properties of the store, the thermal behaviour of the Luleå heat store was simulated. The construction work of this large-scale borehole heat store (120,000 m 3) was studied in detail and the performance was evaluated during the first five years of operation. It was found that there were several short-comings in design, construction and operation. The operation of the heat pumps caused problems. The borehole pipes were incorrectly installed, which decreased the charged heat by 23% and recovered heat by about 34%. Without changing the storage task the store could have been built at a cost of 4.5 MSEK instead of 6.3 MSEK. A model was developed to determine the optimum design of borehole heat stores. The optimum design was defined as the design that fulfils the storage task at a minimum annual storage cost, i.e. the sum of the annual costs of the investment, operation, maintenance and heat loss. The optimum and actual designs of three stores were evaluated and compared. The more recently constructed plants differed less from the optimum design than the oldest plant, situated in Luleå. The main reason was the increasing engineering experience, which influenced the design of the later stores. Typical data for the optimum design are drilling depths of 125 m and a borehole spacing of 4 m. In a 1.6 GWh store, 65 boreholes result in a storage volume of about 125,000 m3. The specific construction cost, which decreases with increasing heat extraction capacity, is 1.50 SEK/ KWh or 20 SEK/m3 at an heat extraction capacity of 7 GWh. The annuity method (6%, 25 y) was used to calculate the annual investment cost, which stood for approximately 65% of the total annual storage cost. The sensitivity of the different parameters was investigated with the optimization model. It was demonstrated that the technical design of the store was greatly influenced by the cost parameters. For example, small changes in the drilling cost could mean a very different design. It was also found that it was cost-effective to investigate the soil depth and the rock thermal conductivity in detail before the design of the borehole heat store was performed.Godkänd; 1994; 20070209 (ysko)
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Wu, Jingjing, and Yuyu Wang. "Retail In-store Design and Sensory Cues." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37315.
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Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. The purpose of this study aims to investigate what sensory cues in a cosmetic shop have a better capacity to trigger female consumer’s positive emotion, as well as to identify the impact level of these sensory stimuli on female’s purchase intention in the cosmetic retail environment. With the support of the proposed hypotheses and conceptual model from the theoretical framework, a quantitative research was conducted. A total of 188 responses was collected from online questionnaire. The target sampling population of the questionnaire was determined by using a judgmental convenience sampling. The research demonstrated that both olfactory cues and tactile cues enable to trigger female’s consumer positive emotion in a cosmetic store. Furthermore, visual stimuli have the most positive influence on female consumer’s purchase intention in a cosmetic retail store.
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Shockley, Ted Jefferson. "Essays on retail store delivery system design strategies." Connect to this title online, 2009. http://etd.lib.clemson.edu/documents/1252424042/.
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Mote, R. T. "Heat exchanger design in a hot-water store." Thesis, Cranfield University, 1991. http://dspace.lib.cranfield.ac.uk/handle/1826/10999.
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The behaviour of natural convective buoyancy-driven flows within
a hot-water store due to the forced passage of colder water
through the heat-exchanger's pipe are reviewed in the light of
recent advances in experimental
throughout the literature. The
exchanger designs, for natural
unworkable for the engineer
complication arises because the
heat exchanger are sensitive to
and numerical studies, reported
empirical development of heat
convection problems, are often
with a specification. The
heat transfer performance of the
the initial boundary conditions
of the problem, ranging from the initial charged temperature of
the water in the insulated tank of a fixed
dimensíon, to the
physical properties of the heat-exchanger's pipe. It was
concluded that an improvement in the heat transfer performance
can be derived by determining the optium length and the
orientation of the
heat-exchanger's arrangement. Further benefits
are derived by correlating the thermal convective behaviour,
within the hot-water store, with the forced passage of colder
water through the heat exchanger's pipe. A convective flow model,
based upon the experimental results, is described to advance the
heat
exchanger design principles in the situation of transient
natural convection. Assumptions employed in the experimental work
confirm that realistic and reasonable results can be obtained
from the thermal analysis of the vertical cylindrícal store in
two-dimensions.
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Mullen, Paul Andrew. "The design of a supercooled latent heat store." Thesis, University of Glasgow, 2017. http://theses.gla.ac.uk/8297/.
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Thermal energy accounts for 49% of the National annual energy budget of the United Kingdom. In a typical household, the consumption of thermal energy makes up to 77% of its annual energy consumption, made of space heating and hot water production. Intermittent renewable energy sources are often used to reduce the domestic energy expenditure of national energy systems such as the electric grid or the natural gas network. Energy storage, and increasingly heat storage, is often described as one way to overcome the unpredicatable nature of many renewable energy systems. This thesis investigates the use of a latent heat storage system, which uses the enthalpy of transition between two physical states, as a means to store thermal energy at a low thermal loss. To achieve this, a phase change material (PCM), a material with a high enthalpy of transition, is allowed to supercool and enter a metastable state. A novel trigger mechanism is presented and refined to initiate nucleation in the supercooled PCM, beginning the phase transition and releasing the enthalpy of transition. From over 150 PCMs which are described in the literature, four are investigated in detail for their suitability in this application. A particular PCM, CaCl2.6H2O is investigated further and its issue of incongruent melting is successfully suppressed. The trigger mechanism presented uses a Peltier heat pump to locally cool a small amount of PCM, contained within a latent heat store. The supercooled PCM was cooled to a critical point, its autonucleation temperature, where a stable nucleus is spontaneously formed through heterogeneous nucleation. The trigger mechanism was demonstrated to work on multiple PCMs. The trigger mechanism was then implemented into a latent heat storage system, reffered to as a heat battery. The heat battery was filled with a characterised eutectic PCM mixture, CaCl2.6H2O + 5% KCl (w.t.). The trigger mechanism was demonstrated to initiate nucleation within the heat battery. The work demonstrates the ability for a heat battery to operate using a supercooled PCM and activation mechanism, and then highlights the limitations of such an approach. Future work is identified, which must first be tackled in order to construct a fully technically viable system.
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Sonter, Sharyn Louise, University of Western Sydney, of Performance Fine Arts and Design Faculty, and School of Design. "The museum and the department store." THESIS_FPFAD_SD_Sonter_S.xml, 1997. http://handle.uws.edu.au:8081/1959.7/553.
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This research aims to show the relationships between the museum and the department store and the visitor who engages with both institutions. The visitor to these spaces is the focus for the development of meaning, and reaction, to the objects on display in both spaces. The methods of interior and exterior design, planning and circulation, and object display, are discussed in relation to the vital context of the viewer, and the consequent construction of meaning and value. Value itself, becomes a recurring theme in these discussions since design and display within both institutions can perpetuate value, desire, and fetishism for the object. These concepts are further related to the appropriation of Minimalist aesthetics in boutiques. This analysis is applied to the critique of two exhibitions: 'Islands: Contemporay Installations' at the National Gallery of Australia, and, 'The Second Asia-Pacific Triennial of Contemporary Art' at the Queensland Art Gallery. These exhibitions which predominantly involve installation art are discussed as examples relating to the phenomena of viewing, and the impact of design and displayMaster of Arts (Hons) Visual Arts
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Samuelsson, Eva. "Creating a second hand store concept for the new generation -." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16811.
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An action research based study focusing on the organization of Red Cross in Vänersborg Sweden and on increasing the sales in the second hand store by the help of retail design and visual merchandising theories. The study is conducted with the help of observations and interviews in Vänersborg and with the Red Cross Sweden.Program: Master programme in Applied Textile Management
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Shaw, Katherine Anne. "Visual merchandising : the effects of store image and store design on the female consumer decision process /." View online, 2004. http://repository.eiu.edu/theses/docs/32211131200578.pdf.
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Rådström, Sofia. "HCI Design Patterns for In-Store Touch Screen Terminals." Thesis, Linköping University, Department of Computer and Information Science, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-54958.
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Interactive media in public environments, such as touch screen kiosks, is a strongly growing toolfor offering service, information, advertising and entertainment. In order to achieve goodusability when designing the graphical user interface for a customer terminal, it is important tobe aware of the very specific requirements involved with such application. This master thesiscontributes to a framework for the interaction design of touch screen terminals in stores.
The purpose of the thesis was to discover usability problems and solutions to usability problemsin existing touch screen terminal interfaces. Moreover the work aimed at revealing what designpatterns can be used or created in order to meet the observed problems. Usability problems stemfrom underlying use qualities. These can be seen as forces in design patterns. It was found thatthe patterns would be more useful if structured into a pattern catalogue, containing both highand low-level patterns.
The study was preformed at Instoremedia, a company that, among other things, develops instore touch screen terminals. The product in focus was an interactive product cataloguedeveloped for Telia. The application was partly studied in situ. The study consisted of five steps:analytical evaluation, stakeholder interview, contextual inquiry, user analysis and design patterndevelopment. The study revealed problems, solutions, needs, goals etc, related to the use of theterminal. The final result is a proposed human computer interaction (HCI) design patterncatalogue for in-store touch screen terminals, which helps prevent the observed problems. Itconsists mostly of already known patterns. Three new patterns have been created. The aim isthat the pattern catalogue should be a helpful tool when making designs-decisions for new touchscreen terminals in the future.
Interaktiv media i publika miljöer, såsom pekskärmsterminaler, är på stark uppgång när detgäller att erbjuda service, information, marknadsföring och underhållning. För att uppnå höganvändbarhet i en kundterminals grafiska gränssnitt är det viktigt att vara medveten om despecifika krav som ställs på en sådan applikation. Detta examensarbete bidrar till ett ramverk fördesignen av pekskärmsterminaler i butiker.
Syftet med examensarbetet var att hitta användbarhetsproblem och lösningar till potentiellaanvändbarhetsproblem i existerande gränssnitt för pekskärmsterminaler. Vidare syftade arbetettill att ta reda på vilka designmönster som kan användas eller skapas för att möta de observeradeproblemen. Användbarhetsproblem bottnar i underliggande användarbehov. Dessa kan ses somkrafter i designmönster. Det visade sig att designmönster är mer användbara om de ordnas i enmönsterkatalog, som innehåller både hög- och lågnivå mönster.
Studien utfördes på Instoremedia, ett företag som bland annat utvecklar pekskärmsterminalerför butiker. I fokus stod en interaktiv produktkatalog utvecklad för Telia. Applikationenstuderades delvis in situ. Studien bestod av fem steg: analytisk utvärdering, intressentintervju,kontextuell undersökning, användaranalys och designmönsterutveckling. Studien avslöjadeproblem, lösningar, behov, mål etc., relaterade till användandet av terminalen. Det slutgiltigaresultatet är en föreslagen designmönsterkatalog för pekskärmsterminaler i butiker, somerbjuder lösningar till de observerade problemen. Katalogen består till största delen av redankända mönster. Tre nya designmönster har utvecklats. Målet är att mönsterkatalogen ska kunnaanvändas som ett redskap under framtida design.
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Chan, Bui-sze Suzanne. "Consuming the terrain vague TDC Design Gallery flagship store." Click to view the E-thesis via HKUTO, 2004. http://sunzi.lib.hku.hk/hkuto/record/B31986973.
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Chan, Bui-sze Suzanne, and 陳貝詩. "Consuming the terrain vague TDC Design Gallery flagship store." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2004. http://hub.hku.hk/bib/B31986973.
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Murray, John. "The specification of store environments : the role of store design-architecture in the consumer perception of retail brands." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/20860.
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The overall focus of this doctoral thesis is the examination of the role of store design-architecture in consumer perceptions of retail brand loyalty. More specifically, it examines how consumers’ perceptions at the store design-architecture level promote brand loyalty and attachment at the overall retail-level. This research, therefore, aims to address the underdeveloped extant knowledge of the role of the store design-architecture in retail branding. This thesis addresses two research questions: 1) is it possible to improve on the specification or measurement of the store environment beyond the novelty, complexity collative constructs proposed in traditional studies of the store environment?; and 2) what effect, if any, do these improved store environment constructs (from answering research question number one) have in explaining the role of store design-architecture in consumer perceptions of retail brand loyalty? In its examination of the role of store-level design-architecture in overall retail-level branding, the theoretical significance of this thesis is based on two activities. First, this thesis proposes a conceptual framework that draws on multiple, diverse literatures from design-architecture, psychology and marketing. The critical review of pertinent literatures from these three sources then enables the second activity: the generation of novel empirical insights based on surveys of consumer perceptions of store-level design-architecture. A research instrument is developed that compares higher and lower levels of design in two stores of Penneys, a discount fashion retailer. The responses of 145 consumers are examined in an Exploratory Factor Analysis (EFA). A separate dataset of 403 consumer responses are analysed using Confirmatory Factor Analysis (CFA) and Structural Equations Modelling (SEM). Multiple-group invariance testing is also completed on this dataset. The primary theoretical contributions of this thesis to the extant literature are five-fold. First, the principal contribution of this thesis confirms that store aesthetic preference is positively associated with retail brand loyalty. Thus, the second research question is satisfactorily addressed; I explain that there is a mild association between store aesthetic preference and the emotionally valenced retail brand attachment construct in higher-level design contexts. Instead, a store aesthetic preference association is observed with the more behaviourally valenced retail brand loyalty construct in lower-level designs. Consequently, this principal contribution to the extant literature reveals the perceptive dynamic of how consumers processing of store-level design-architecture correspond with their perceptions of retail-level brand loyalty. A host of global-attribute, objective-subjective, and cognitive-emotional perceptive processing at the store and retail levels are observed in the proposed theoretical framework. Second, to confirm the role of store design-architecture in retail brand loyalty, I develop: a new scale for retail brand product; modify scales for store prototype, store novelty, store aesthetic preference, store complexity and retail brand price; and introduce scales for brand attachment and brand loyalty from non-retail contexts into a retail context for the first time. This research, therefore, addresses research question number one by making a notable conceptual and measurement contribution to the specification of the store environment. Third, as a progression from the previous contribution, I use these improved store environments constructs to better specify the store environment, and examine the associations between store prototype, store novelty and store aesthetic preference. I demonstrate that theory such as the preference-for-prototypes literature helps to improve the extant understanding of the associations between store prototype, store novelty and store aesthetic preference. The confirmation of the existence of these associations essentially means that the proposed model is robust, credible and able to account for consumers objective-subjective, global-attribute discriminations of the store-level aesthetic. Fourth, in an effort to explain the relative visual and non-visual contributions to retail brand attachment and retail brand loyalty, I examine associations concerning retail brand product and retail brand price. Retail brand product is confirmed to have stronger associations with retail brand attachment than store aesthetic preference or store prototypicality. Thus, this research extends the extant knowledge of the relative contributions of visual and non-visual constructs to understanding retail brand loyalty. Fifth, this research contributes to the extant understanding of how non-invariance analysis can be employed in Structural Equations Modelling (SEM) to confirm differences between groups. This research examines differences in parameter values to confirm differences in perception of the higher and lower levels of store design-architecture. This type of use of non-invariance analysis is not frequently employed in SEM and I propose that this research instrument can be generalised to other retail contexts also. Finally, this thesis concludes by presenting the limitations of this research. It makes suggestions on potential future research that could be completed, and raises some pertinent implications for practitioners arising from this research.
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Clement, Jesper. "Visual influence of packaging design on in-store buying decisions /." Copenhagen : Business School, 2008. http://www.gbv.de/dms/zbw/56377245X.pdf.
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GUSTAVSSON, RIKARD. "En studie om köpbeteende och säljteknik : berörande outletbutik respektive concept store." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20186.
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Syftet med studien är att försöka förstå vilka betydelsefulla delar som Acne bör fokusera på isamband med försäljning via outletbutik respektive concept store. Frågeställningarna syftartill att undersöka om varumärkets profil förändras genom att fler konsumenter har tillgång tillvarumärket genom en outletbutik. Ett annat delproblem inriktar sig på köpbeteende och hurdet förändras liksom säljtekniken i en outletbutik i jämförelse med en concept store. Vårstudie har genomförts med både kvalitativa och kvantitativa metoder i egenskap av intervjuer,marknadsundersökningar samt observationer. Problemformuleringen har besvarats utifrån tvåempiriska perspektiv, företagets och konsuments perspektiv. Vår avgränsning har gjorts tillvarumärket Acne, deras concept store i Göteborg och deras outletbutik på Freeport DesignerOutlet Village i Kungsbacka. De två olika perspektiven har använts för att beskriva ochanalysera de olika synvinklar samt teorin som använts för att utifrån det kunna dra slutsatser.Vi anser att de betydelsefulla delar Acne bör fokusera på i samband med försäljning viaoutletbutik respektive concept store är säljteknik och visual merchandising. Vi grundarslutsatsen på den analys vi genomfört och anser att aspekterna bör tillhandahållas på de bådaförsäljningsplatserna. En rad olika steg innefattas i en kunds köpprocess där inga markantaskillnader utmärktes av köpbeteendet i jämförelse mellan en concept store och en outletbutik.Utgången av vår analys har resulterat i att trovärdheten av varumärket genom outlet-konceptetkan ta skada på lång sikt utifall det missbrukas.Program: Butikschefsutbildningen
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Dou, Jie. "Evaluating Microsoft .NET technology: Implementation online store." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/3060.
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The purpose of this project is to design, develop and implement an e-commerce shopping cart system based on Microsoft.NET technology and to evaluate ASP.NET technology by developing a shopping cart system.
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Risen, Jeremy D. "Indianapolis department store architecture : the national and local development of the department store building type." Virtual Press, 2000. http://liblink.bsu.edu/uhtbin/catkey/1178347.
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The department store retailing concept grew out of the nineteenth century dry goods retail trade. Dry goods stores were usually housed in a group of nineteenth century commercial buildings. As the United States became more prosperous during the late nineteenth century, dry goods establishments outgrew their buildings and developed a new department store building type. The "second generation" store design was generally tripartite: large ground floor display windows, intermediate stories with regular banks of windows, and decorative upper one or two stories capped with an elaborate cornice. These flagship buildings were expanded and remodeled until the 1950s, when the focus of department store retailing shifted to the suburban branch stores. The branch stores anchored shopping centers in the 1950s and 1960s and enclosed shopping malls thereafter.Department of Architecture
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Meier, Roman Boris. "An Online Convenience Store Conceptual Design and Application of a Business Model /." St. Gallen, 2007. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01652429002/$FILE/01652429002.pdf.
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Snášel, Martin. "Design dětského kočárku." Master's thesis, Vysoké učení technické v Brně. Fakulta strojního inženýrství, 2008. http://www.nusl.cz/ntk/nusl-227906.
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Pram is more complicated product, than you may think. Regular first opinion puts pram into some sort of toy but it is exactly contrary. This product contains user’s demands from two point of view - parents and baby. These users have different needs and - as we are get used today - we want to have not just working stuffs but modern, nice and make it naturally like part of our lifes. We can’t prefer design and leave functionality behind or make it really complicated to produce just with efford create something new. In this project I tried find compromise and come out with design with new features, ideas and experimental look but with same function ability. Main point of designing the pram was create universal pram with easy use during whole first 3 baby periods (from 0 to 2 years old baby) and decrease the final number of needed parts. I focused on original design and carriage parts which can be formed according to baby needs. Create universall pram but also easy to transport and fold. There are two main features designed completelly from scratch: modifiable carriage part and design attractive no center axis wheels.
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Prediger, Maciel. "How does the store flyer design and content features influence consumer behavior?" Doctoral thesis, Universitat de Barcelona, 2019. http://hdl.handle.net/10803/667921.
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Store flyers have an extraordinary importance to marketing management and contribute to a retailer's performance (Ziliani and Ieva, 2015). They influence the intentions to visit a store, affect the purchase of advertised and unadvertised products (Burton et al., 1999), improve sales volume of store brand products (Gázquez-Abad and Martínez-López, 2016), and contribute to better selling margins and profits (Volle, 2001). Therefore, retailers and packaged-good manufacturers, who are willing to pay to have their brands featured, are increasingly using store flyers as the primary vehicle for advertising their assortments, promoting new products, and communicating price specials to consumers (Gázquez-Abad et al., 2014; Gijsbrechts et al., 2003). Using store flyers, retailers can directly communicate with consumers, and influence preferences and behaviors throughout the stages buying cycle, both at home and in store (Gázquez-Abad and Martínez-López, 2016; Mimouni Chaabane et al., 2010).
We offer herein an improved understanding of how the features of the store flyer design and content features influence the consumer’s perceived variety of the retailer’s assortment, as a dimension of its global image. We evaluated the effect of different store flyer design scenarios on the intentions to visit the store and buy (especially a store brand product) and how the perceived store image and variety of the retailer’s assortment can moderate such buying decisions. We also evaluated how different store flyer designs and content features are used by consumers in their heuristic decision-making process to visit the store and buy, according to the principle of energy efficiency. Our findings are relevant to both researchers, manufacturers, and retailers. Besides improving the efficiency of store flyers, the new findings will allow the development of environmentally friendly store flyers. This study is the first to delve into the influence of the store flyer design on consumers’ behavior after actually glancing through the store flyer. Although there are previous studies on store flyers that used experiments, most of them were based on econometric models at the aggregate level. This is the first study to combine a between-subjects design with a conjoint analysis.
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Xu, Jin Han Yijie. "Design and implementation of a J2EE application the online video rental store /." Diss., UMK access, 2004.
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Thesis (M.S.)--School of Computing and Engineering. University of Missouri--Kansas City, 2004."A thesis in computer science." Typescript. Advisor: Yijie Han. Vita. Title from "catalog record" of the print edition Description based on contents viewed Feb. 28, 2006. Includes bibliographical references (leaf 107). Online version of the print edition.
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Giordano, Omar. "Design and Implementation of an Architecture-aware In-memory Key- Value Store." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-291213.
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Key-Value Stores (KVSs) are a type of non-relational databases whose data is represented as a key-value pair and are often used to represent cache and session data storage. Among them, Memcached is one of the most popular ones, as it is widely used in various Internet services such as social networks and streaming platforms. Given the continuous and increasingly rapid growth of networked devices that use these services, the commodity hardware on which the databases are based must process packets faster to meet the needs of the market. However, in recent years, the performance improvements characterising the new hardware has become thinner and thinner. From here, as the purchase of new products is no longer synonymous with significant performance improvements, companies need to exploit the full potential of the hardware already in their possession, consequently postponing the purchase of more recent hardware. One of the latest ideas for increasing the performance of commodity hardware is the use of slice-aware memory management. This technique exploits the Last Level of Cache (LLC) by making sure that the individual cores take data from memory locations that are mapped to their respective cache portions (i.e., LLC slices). This thesis focuses on the realisation of a KVS prototype—based on Intel Haswell micro-architecture—built on top of the Data Plane Development Kit (DPDK), and to which the principles of slice-aware memory management are applied. To test its performance, given the non-existence of a DPDKbased traffic generator that supports the Memcached protocol, an additional prototype of a traffic generator that supports these features has also been developed. The performances were measured using two distinct machines: one for the traffic generator and one for the KVS. First, the “regular” KVS prototype was tested, then, to see the actual benefits, the slice-aware one. Both KVS prototypeswere subjected to two types of traffic: (i) uniformtraffic where the keys are always different from each other, and (ii) skewed traffic, where keys are repeated and some keys are more likely to be repeated than others. The experiments show that, in real-world scenario (i.e., characterised by skewed key distributions), the employment of a slice-aware memory management technique in a KVS can slightly improve the end-to-end latency (i.e.,~2%). Additionally, such technique highly impacts the look-up time required by the CPU to find the key and the corresponding value in the database, decreasing the mean time by ~22.5%, and improving the 99th percentile by ~62.7%.Key-Value Stores (KVSs) är en typ av icke-relationsdatabaser vars data representeras som ett nyckel-värdepar och används ofta för att representera lagring av cache och session. Bland dem är Memcached en av de mest populära, eftersom den används ofta i olika internettjänster som sociala nätverk och strömmande plattformar. Med tanke på den kontinuerliga och allt snabbare tillväxten av nätverksenheter som använder dessa tjänster måste den råvaruhårdvara som databaserna bygger på bearbeta paket snabbare för att möta marknadens behov. Under de senaste åren har dock prestandaförbättringarna som kännetecknar den nya hårdvaran blivit tunnare och tunnare. Härifrån, eftersom inköp av nya produkter inte längre är synonymt med betydande prestandaförbättringar, måste företagen utnyttja den fulla potentialen för hårdvaran som redan finns i deras besittning, vilket skjuter upp köpet av nyare hårdvara. En av de senaste idéerna för att öka prestanda för råvaruhårdvara är användningen av skivmedveten minneshantering. Denna teknik utnyttjar den Sista Nivån av Cache (SNC) genom att se till att de enskilda kärnorna tar data från minnesplatser som är mappade till deras respektive cachepartier (dvs. SNCskivor). Denna avhandling fokuserar på förverkligandet av en KVS-prototyp— baserad på Intel Haswell mikroarkitektur—byggd ovanpå Data Plane Development Kit (DPDK), och på vilken principerna för skivmedveten minneshantering tillämpas. För att testa dess prestanda, med tanke på att det inte finns en DPDK-baserad trafikgenerator som stöder Memcachedprotokollet, har en ytterligare prototyp av en trafikgenerator som stöder dessa funktioner också utvecklats. Föreställningarna mättes med två olika maskiner: en för trafikgeneratorn och en för KVS. Först testades den “vanliga” KVSprototypen, för att se de faktiska fördelarna, den skivmedvetna. Båda KVSprototyperna utsattes för två typer av trafik: (i) enhetlig trafik där nycklarna alltid skiljer sig från varandra och (ii) sned trafik, där nycklar upprepas och vissa nycklar är mer benägna att upprepas än andra. Experimenten visar att i verkliga scenarier (dvs. kännetecknas av snedställda nyckelfördelningar) kan användningen av en skivmedveten minneshanteringsteknik i en KVS förbättra förbättringen från slut till slut (dvs. ~2%). Dessutom påverkar sådan teknik i hög grad uppslagstiden som krävs av CPU: n för att hitta nyckeln och motsvarande värde i databasen, vilket minskar medeltiden med ~22, 5% och förbättrar 99th percentilen med ~62, 7%.
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Orr, Emily Marshall. "Designing display in the department store : techniques, technologies, and professionalization, 1880-1920." Thesis, Royal College of Art, 2017. http://researchonline.rca.ac.uk/2775/.
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Between 1880 and 1920 displays in leading department stores reached an unprecedented level of artistic and commercial ambition that required professional skill, engaged with technology, earned consumer attention, and provided distinction between stores. Merchandise arrangements conveyed technical proficiency and innovation specific to the retail setting while their form and content were also in conversation with current events, art, urban life, and popular culture. This thesis explores the making, viewing, and meanings of display. Discussion will be framed around the following questions: What role did display design play in the development of department stores in Chicago, New York and London at the turn of the twentieth century and how can the impact and significance of display be identified in the stores’ material and visual cultures? Drawing from a diverse range of unexplored primary resources and archives, this thesis reveals a set of previously underrepresented design roles, tools, and techniques of display production in the practice of architects, window dressers, shopfitters, and interior decorators who employed manual and mechanical methods to create displays that were on constant view and in continual flux. In this newly changeable retail environment, display’s alignment with fin-de-siècle modernity is explored through the themes of speed, variation, fragmentation, rationalization, and theatricality. Overall this thesis analyzes how display achieved an agency to transform everyday objects into commodities and to make consumers out of passersby.
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Maeng, Jisoo. "Urban commercial space design proposal through pop-up store : Space design utilizing the formative features and meaning of Hangul, the Korean letter system." Thesis, Konstfack, Institutionen för design, inredningsarkitektur och visuell kommunikation (DIV), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-6480.
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Morkel, Anel. "The importance of atmospherics in the fashion industry." Thesis, Stellenbosch : Stellenbosch University, 2011. http://hdl.handle.net/10019.1/85163.
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Thesis (MBA)--Stellenbosch University, 2011.Customers expect from a store that displays expensive products to make an effort to decorate the store with atmospheric elements to create a prestige atmosphere. The four stores that the participants visited target upper-class customers and display expensive products. One of the participants mentioned that the atmosphere in Hip Hop remind her of a take-away restaurant. Hip Hop was making no effort to decorate its stores to create a hedonic experience for its customers. They were relying on their well-known brand name to sell their products. In the long run, this strategy will not be effective as the competition gets tougher and more brands enter the market. High-class fashion stores focus more on hedonic customers. Customers do not need to buy expensive clothes as there are many discount stores that could fulfil their clothing needs. In order for high-class fashion stores to attract customers they need to create a hedonic experience for their customers in the store. The customers must want to enter the store and spend time in the store. Atmospheric elements can attract customers to the store and influence the time they spend in the store. It is important that new fashion stores have the right atmospheric design in their stores. New stores cannot rely on a name as this is not well known. The atmospheric design of a store tells customers what they can expect in the store. One of our main findings is that there is a difference between the atmospheric designs in shopping centres. The fashion stores in the V&A Waterfront in Cape Town use atmospherics in their stores to create a prestige atmosphere for their upper-class customers. On the other hand, the atmospheric designs in the fashion stores in Canal Walk, which attracts middle-class customers, had a lower quality and were not regarded to be as prestige as those of the V&A Waterfront stores. The most expensive merchandise was also found in the fashion stores in the V&A Waterfront. Most of the stores in our sample use some atmospheric elements. However, the combination of the atmospheric elements in the stores did not always match. The participants viewed the atmospheric design as a whole and it was important to them that all the atmospheric elements fit together. The participants were noticeably disappointed with a store that did not make use of atmospherics to enhance its customers’ shopping experience. They found the store too plain as the storeowner did not make any effort to decorate the store. When they entered a store that did make use of atmospherics, the participants mentioned that they would like to spend more time in the store.
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Cooke, Brian Henry. "The design and performance of an integrated heat pump-latent heat store water heating system." Thesis, University of Edinburgh, 1987. http://hdl.handle.net/1842/12004.
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Björnberg, Moa, and Maja Löfström. "Butiksytans betydelse för upplevelsen : En kvalitativ studie om layout och grupperingars påverkan på kvinnors butiksupplevelser i inredningsbutiker." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-84604.
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Syfte och Frågeställning Studiens huvudsyfte är att skapa förståelse för hur layout och gruppering i butiksmiljöer, påverkar inredningsintresserade kvinnors butiksupplevelse. För att besvara studiens syfte har följande frågeställning formulerats: Hur påverkar layout och gruppering inredningsintresserade kvinnors butiksupplevelse i fysiska inredningsbutiker där produkter grupperas efter produktkategorier jämfört med där produktkategorier mixas? Metod, Teoretisk referensram och Empiri Studien är kvalitativ med en komparativ forskningsdesign och jämför två fall vilka utgörs av butikerna Hemtex, i Kalmar, och Hjärterum, i Borås. Den teoretiska referensramen utgörs av teorier om butiksmiljö och butiksupplevelser. Teorier om layout och gruppering har även tagits fram som en del av butiksmiljö. Studiens empiri samlades in genom intervjuer av tre kunder till respektive butik samt genom två stycken observationer, av de två butiksmiljöerna. Analys och Slutsatser I analysen diskuteras empiri och teori, där empirin från respektive butik jämförs. Analysen resulterar i studiens slutsatser vilket visar att olika arbetssätt gällande layout och gruppering i inredningsbutiker resulterar i olika butiksupplevelser. En inredningsbutik vars produkter grupperas efter produktkategorier främjar en funktionsfokuserad butiksupplevelse med dess funktionalitet men begränsade utrymme för inspiration. För en positiv upplevelse lämpar sig arbetssättet därmed bäst vid en målinriktad aktivitet. Vidare visar studien att mixade produktkategorier främjar en inspirationsfokuserad upplevelse med mer utrymme för inspiration men med sämre navigering, för en positiv upplevelse krävs därför mer av personalen vid en målinriktad aktivitet men lämpar sig väl för en fritidsorienterad aktivitet.Purpose and Research question The main purpose of this study is to create understanding about how layout and space allocation, as aspects of store environments, affect the in-store customer experience (ISCX) of women interested in interior design. A question has been framed to fulfill the purpose of the study: How do layout and space allocation affect the ISCXof women interested in interior design where product are grouped by product categories compared with where product categories are mixed Method, Theoretical frame of reference and Empiricism The study is qualitative with a comparative research design that compares two cases that consist of the two stores Hemtex in Kalmar and Hjärterum in Borås. The theoretical frame of reference consists of theories about store environment and ISCX. These theories has been supplemented with theories about layout and space allocation, as a part of the store environment. The empiricism was gathered by interviews of three customers from each store and by two observations of the two store environments. Analysis and Conclusions The analysis discuss the empiricism with the theories by comparing the empiricism of each store. The analysis is resulting in the study’s conclusions which show that different ways of working with layout and space allocations in interior design stores result in different ISCX. An interior design store with products grouped by product categories promotes a functional focused ISCX with its functionality but limited space for inspiration. The strategy is therefore most suitable for a targeted activity, for a positive experience. Further the study indicates that mixed product categories promotes an inspiring focused ISCX with more space for inspiration but less navigation, it is therefore most suitable for a leisure activity for a positive experience.
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Santos, Maria Inês Miranda Paiva. "Lojas de moda multimarca: uma análise sobre store atmospherics." Master's thesis, Universidade da Beira Interior, 2013. http://hdl.handle.net/10400.6/1723.
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A construção de uma marca é baseada em vários vetores, que visam o conceito da marca, a sua identidade e imagem, a sua mensagem e comunicação com o público. Este processo de criação da marca visa a conceção não só de um nome e de uma imagem, mas também da criação de uma personalidade e uma mensagem de marca, as quais devem ser adaptadas e apresentadas ao seu público-alvo numa tentativa de o estimular emocionalmente e de criar uma relação com o mesmo.
Este tipo de relação entre o cliente e a marca pode ser criada e estimulada de várias formas: através do Storytelling, através da publicidade da marca, através de experiências de marca, entre outros. Esta última forma referida (experiências de marca) é caracterizada pela constante comunicação da marca com os clientes, com a incentivação e criação constante de novas experiências únicas às marcas, e pela construção de estabelecimentos com um ambiente e aspeto únicos à marca.
A criação da identidade das marcas e das suas experiências pode, no entanto, ser uma tarefa mais difícil quando se trata de lojas multimarca de moda, as quais acolhem dentro dos seus estabelecimentos vários tipos de marcas, que têm identidades e mensagens diferentes umas das outras. Numa marca que engloba várias identidades no seu stock, a criação de brand experiences para as suas lojas, e a utilização das regras das ciências das compras e de store atmospherics ou visual merchandising nos seus estabelecimentos, pode não só dar um sentido de coesão à marca e às várias lojas desta, como vir a fidelizar os clientes a si mesma.
Nesta obra explora-se como as lojas multimarca GARDENIA e AKIRA tomam partido das brand experiences e das ambiências das suas lojas, como uma forma de fidelizar os clientes e de maximizar as vendas dos seus produtos. Foram feitas entrevistas mistas (diretas e indiretas) aos CEOs das marcas, desenvolvido trabalho de campo no interior dos estabelecimentos das marcas e análise dos ambientes das lojas.
Ao longo da análise das marcas referidas, concluiu-se que ambas utilizam store atmospherics como parte da sua estratégia de fidelização, e que, consciente ou inconscientemente, tomam partido de brand experiences, as quais enriquecem as marcas e os estabelecimentos.
Assim considera-se que as lojas de moda multimarca utilizam este tipo de estratégia de experience brand como meio de fidelização de clientes às suas marcas.The construction of a brand is based upon multiple vectors, which target the concept of the brand, its identity and image, their message, and communication with the public. This process of creating the brand aims to create not only a name and image, but creating a personality and brand message, which must be presented to the public in an attempt to stimulate them emotionally and create a relationship with them. This type of relationship between the customer and the brand can be created and stimulated in various ways: through Storytelling, through brand advertising, and through brand experiences. This latter form mentioned is characterized by constant communication of the brand with customers, and with the encouragement and constant creation of new and unique brand experiences. The creation of the identity of brands and their experiences can, however, be a tougher task when it comes to multi-brand fashion stores, which host within their stores various kinds of brands that have different identities and messages to each other. When working with a brand that encompasses multiple identities in their stock, creating brand experiences for their stores, and use of the rules of the science of shopping, and store atmospherics and visual merchandising, can not only give a sense of cohesion to the brand and to its several stores, as it is likely to result in customer loyalty . In this work we explore how the multibrand stores GARDENIA AKIRA take advantage of brand experiences and the ambiance of their stores as a way to build customer loyalty , and maximize the sales of their products. We interviewed the brand CEOs (mixed interview), conducted field work in the brand stores and we analyzed the store atmosphere. Throughout the analysis of the brands mentioned, it was concluded that both use store atmospherics as part of their loyalty strategy, and that consciously or unconsciously, they take advantage of brand experiences, which enriches the brands and the stores. Thus it is concluded that the multi-brand fashion stores use this type of strategy and brand experience to obtain customer loyalty to their brands.
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ANDERSSON, JULIA, and EMELIE NORMAN. "Konsumenters köpbeteende : hur handlar kvinnor?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20132.
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Syftet med detta arbete är att ta reda på hur konsumenter handlar konfektion och hur butiker kan påverka kunden till köp i butik. Metoden bygger på sökande av information genom litteratur, Internet, intervjuer och en enkätundersökning. Avgränsningen kring konsumentundersökningen är att endast studera kvinnor i åldrarna 20-60 år. Enkäten skickas endast ut via mail, kundklubb och Facebook för att spara tid.Arbetet bygger på tre huvuddelar: Köpbeteende, Marknadsföring och Butikskommunikation.Teorin består av relevant fakta från olika litterära verk samt Internetsidor. Teorin beskriver vad som påverkar en kund när hon handlar. Det är bland annat humör, tidpunkt, marknadsföring, butikskommunikation, service och atmosfär i butiken.Den empiriska delen är grundad på två intervjuer med personer med stor erfarenhet från konfektionsbranschen samt en enkätundersökning om kvinnors köpbeteende i åldrarna 20-60 år och hur de anser sig handla i butik. Frågorna som ställts handlar mycket om vilka faktorer butiker arbetar med för att skapa en säljfrämjande miljö. Resultaten av de båda intervjuerna stämmer väl överens med varandra.Av enkätsvaren kan inget specifikt mönster inom köpbeteende urskiljas. Däremot visar den på gemensamma drag och samband mellan vissa frågor. Utifrån svaren har det också gjorts tre olika exempelkunder av de respondenter som svarat. De olika exempelkunderna kallas för: Karriärkvinnan, Småbarnsmamman och Studenten. Enkäten har vissa brister vilket kan ha påverkat utfallet. En mer genomarbetad enkät hade varit att föredra. Resultaten från intervjuerna och enkäten tyder på att det finns ett samband med hur butiker bygger upp en bra butik och vad kvinnor påverkas av och förväntar sig av en bra butik. Jämförelsen mellan teorin och empirin visar att det finns gemensamma drag om hur konsumenter handlar i butik och hur butiker kan arbeta med olika faktorer som ljus, färg, doft, musik, skyltning, hängning och butikslayout för att skapa en säljfrämjande miljö.The purpose of this work is to find out how consumers buy clothing and how stores can influence customers to buy in the store. The method is based on the search of information through literature, internet, interviews and a survey. The demarcation around the consumer survey is to only study women aged 20-60 years. The inquiry is only sent out through email, Facebook and a customer club in order to save time. The work is based on three main elements: purchase behavior, Marketing and Communications Retail. The theory consists of the relevant facts from various literary works and Internet sites. The theory describes what influences a customer when she shops. It can be: a particular mood, time, marketing, retail communication, service and atmosphere in the shop. The empirical part is based on two interviews with people with great experience in the clothing industry and a survey of women's buying habits aged 20-60 years and how they believe they shop in stores. The questions raised are mostly about what factors stores are working with to create a promotional environment. The results of the two interviews is consistent with one another. Of the responses, no specific patterns in buying behavior can be distinguished. However, it shows the common features and relationships between certain issues. Based on the responses it has also been made three different example customers based on responded to the survey. The example customers could be called: The career woman, the mother and the student. A more thorough survey would have been preferable. The results from the interviews and the survey suggests that there is a connection with how a stores built up a good shop and what women are affected by and can expect from a good shop. The comparison between theory and empirical data show that there are common features on how consumers act in store and how stores can work with various factors such as light, color, scent, music, signs, hanging and store layout to create a promotional environment.
Program: Butikschefsutbildningen
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Pihl, Johan. "An accessible grocery store for low vision customers : Human-centered design of a universal shopping solution, with a focus on people with low vision." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-69592.
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Around one percent of the Swedish population is defined as visually impaired and ten percent of them are classified as blind (Funka, n.d.; SRF, 2017a). A study shows that the prevalence of nearsightedness will increase to around half the population in the world in 2050 (Holden et. al., 2016). This suggests an increased need for solutions that work for people with reduced vision, not only for visually impaired but for a large group of the population. The aim of the project is to conceptualize a technological mainstream solution that supports people when shopping for groceries. The focus is on making this solution accessible for people with low vision. The project was planned based on the human-centered design process described by IDEO.org (2015), with an overall process divided into three phases: inspiration, ideation, and implementation. In the first phase, inspiration, a literature review was done, different field studies and other research methods were carried out. The outcome of the phase was three personas, two scenarios, and a design specification. During the second phase, ideation, the project scope was narrowed down – focusing on physical grocery stores (excluding online stores) and on conceptualizing a smartphone application. An ideation workshop was conducted, followed by concept creation, paper prototyping, scenario writing, user evaluations and a final concept selection. In the last phase, implementation, follow up feedback sessions were held and a simulation test of the final concept was held. Visualizations and presentation of the final concept were done. A list of summarized design principles was created, as support for further work on designing the application for low vision users. The final concept is based on a smartphone application that supports the customer through shopping list management, aisle navigation, item selection and item scanning, for a seamless customer experience for both people with full and low vision. The technology that will be utilized is Pricer AB's electronic shelf labels (ESL) with item positioning, customer navigation, and individual flashing light, combined with the grocery store online database with item descriptions and images. Here follows an example of how the interaction could look like for someone with low vision: He always prepares his shopping list before heading to the store, this way he knows the shopping will be easier for him. In the store, he gets all items on the list presented in the correct order of the store, in that way he knows what to search for. When looking for soy sauce from his shopping list he has trouble remembering where the section is, so he checks it up with the navigation. He realizes that it was just around the corner of where he just passed by. Once at the section he is presented with a list of different soy sauces in the application, matching his location, previous purchases and the soy sauce on his shopping list. He can now select the one that he prefers, and a picture of it appears on the screen, simultaneously a flashing green light appears by the item on the shelf, and he can easily and independently find the way right up to the soy sauce he wants.Ungefär en procent av Sveriges befolkning är synskadade, och tio procent av dem är så pass gravt synskadade att de kan definieras som blinda (Funka, n.d.; SRF, 2017a). Enligt en studie förväntas närsynthet världen över att öka, och under 2050 vara uppe i hälften av jordens befolkning (Holden et. al., 2016). Detta tyder på ett ökat behov av lösningar som fungerar för personer med nedsatt syn, inte bara för synskadade utan för en stor del av befolkningen. Målet med projektet är att undersöka nuläget och behoven för synsvaga personer när de handlar mat, för att sedan kunna utveckla universell teknisk lösning som ska fungera som ett stöd när man handlar mat. Projektet planerades utifrån en människocentrerad designprocess beskriven av IDEO.org (2015), som är indelad i tre faser: inspiration, idégenereringen och genomförande. I den första fasen, inspiration, gjordes en litteraturstudie, flera fältstudier genomfördes, samt andra research metoder. Resultatet här var tre personas, två scenarion och en designspecifikation. Under den andra fasen, idégenereringen, ställdes nya avgränsningar upp för projektet – fokuset riktades nu mot den fysiska butiker (avgränsning från e-handeln) och att målet skulle vara att ta fram en smartphone-applikation. En idéworkshop genomfördes, konceptgenerering, skapande av pappersprototyper, scenarion, utvärdering med användare och ett slutligt konceptval. I sista fasen, genomförande, följdes det slutliga konceptet upp med tidigare deltagare och det slutliga konceptet testades i en simulerad studie. Visualisering och presentation av slutkonceptet gjordes. Designprinciper för utveckling av applikationer för synsvaga sammanfattades, för att fungera som stöd för vidare arbete med utveckling av konceptet. Slutkonceptet bygger på en smartphone-applikation som ska fungera som stöd för kunden, från skapandet av inköpslista, navigering i butiken, val och identifiering av varor och slutligen att scanna varan. I sin helhet skapar detta en komplett lösning i mataffären för både seende och synsvaga kunder. Tekniken som ska utnyttjas för konceptet är Pricer AB's elektroniska hyllkantsetikett-system (ESL-system) med positionering, kundnavigering samt en lysdiod på varje enskild etikett, i kombination med butikens online-databas med produktbeskrivningar och bilder på varorna. Här kommer en beskrivning av hur interaktionen med systemet kan gå till för någon som är synsvag: Han förbereder alltid sin inköpslista innan han går till affärer, eftersom han vet att det underlättar för honom. Väl i butiken får han varorna från inköpslistan presenterade i den ordningen de kommer, vilket förenklar letandeprocessen. När han letar efter sojasås som han har på listan har han svårt att komma ihåg var i butiken han hittar den, så han kollar upp det med navigeringsfunktionen. Han inser då att han missade den just bakom hörnet som han gick förbi. Väl framme vid sektionen får han en lista med olika sojasåser presenterade i applikationen, de baseras på hans position i butiken, tidigare köp och vad han har på inköpslistan. Han kan nu välja den han gillar och får då en bild på varan på sin skärm, samtidigt som en grön lampa blinkar precis där varan är placerad på hyllan. Han kan nu enkelt och självständigt plocka varan han vill ha från hyllan.
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Paavola, Stina, and Fanny Wimby. "Butikskommunikationens viktiga roll." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16806.
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Studien är främst till för att bringa klarhet i hur en butik bör arbeta med visuell marknadsföring för att nå konsumenten och skapa en positiv reaktion hos denne. Vi har dessutom undersökt vikten av relationen till kunden, och hur företaget arbetar med det genom relationsmarknadsföring. Vi har fått fram vårt resultat genom marknadsundersökningar och observationer inne i och i anslutning till en butik, samt genom en intervju med den ansvarige för butikskommunikationen i samma butik. Till vår hjälp har vi arbetat med Peak Performens Borås, det är kring denna butik hela studien kretsar.Den personliga intervjun med den person som är ansvarig för butikskommunikationen på Peak Performens Borås gav oss information om problem och utmaningar ur deras synvinkel. Materialet gav oss även bra bakgrundsinformation att jämföra resultaten från marknadsundersökningarna och observationerna med. De två marknadsundersökningar vi genomförde innehöll frågor relaterade till varuexponeringen baserat på reaktioner och respons från konsumenterna i och utanför butiken. Båda undersökningarna redovisas genom diagram under kapitel 4, där det kan utläsas att konsumentens spontana reaktion på både exponeringen inne i och utanför butiken är något sval. Responsen ligger till stor del till grund för senare diskussion samt förslag till framtida förbättringar. De två observationerna av konsumentbeteende ägde den ene rum inne i, och den andra utanför butiken. Resultatet från inne i butiken redovisas med planritning under kapitel 4, där en viktig del är att se var kunden stannat till för att titta närmare på något. Vi separerade män från kvinnor för att se skillnaderna mellan deras rörelsemönster. I observationen kunde vi bland annat utläsa att männens rörelseschema höll ett bättre flöde samt att junioravdelningens placering är något generös. Den andra observationen genomfördes utanför butiken, och visar på hur mycket skyltfönstrets innehåll påverkar beslutsfattandet över valet att besöka en butik samt vad som drog till sig uppmärksamhet i skyltningen. Genom vår studie kom vi fram till att den visuella marknadsföringen har en stor påverkan på konsumenten, men även andra faktorer som ex. ljud och trängsel har stor påverkan. För att stå ut från mängden och nå kunderna genom bruset (konkurrenters och allmänhetens påverkan) måste företaget ha en bra plan för marknadsföringen. Mindre butiker bör speciellt använda sig av kundklubbar och sociala medier för att synas mer samt skapa en bra relation till sina kunder. The study is mainly to clarify how a store should work with visual merchandising to reach consumers and create a positive reaction from them. We have also investigated the importance of the relationship with the customer, and how the company works with it through relationship marketing. We have presented our results through a market research, observations and through an interview with the head of the visual merchandising at the same store. To our help we had the Peak Performens Store in Borås, it's in this store the study has been taken place.The personal interview with the person responsible for in-store communication at Peak Performens Borås gave us information about problems and challenges from their perspective. The material also gave us good background information to compare the results of market research and observations with.The two market research we conducted included questions related to product presentation, based on reactions and feedback from consumers in and outside the store. Both studies are reported by diagrams in Chapter 4, where you can see that the consumer's immediate reaction on exposure both inside and outside the store is a bit neutral. The response is largely the basis for later discussion and suggestions for future improvements for the store.The two observations of consumer behavior was one place inside, and the other one outside the store. Profit from the inside of the store is reported in a plan in Chapter 4, where an important part is to see where the customer stopped and look at something. We separated men from women to see the differences between their movements. In the observation we could see that the men's movements were in a better flow and that the junior division had a generous place in the store. The second observation was outside the store, and it shows how much the contents of the display windows affects decision-making about the choice to visit a store and what has attracted the attention from the display windows.Through our study we found that the visual merchandising has a major impact on the consumer, but also other factors, noise and crowding people has also a major impact. To stand out from the crowd and reach the customers through the noise (competitors and the public's influence) the company must have a good marketing plan. Small retailers should especially make use of clubs for the consumer and social networks to be more visible and create a good relationship with their customers.Program: Butikschefsutbildningen
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King, Larrie Leon Jr. "Private Labels and Personal Care: A Focus on Store Brand Package Design, Branding Design and Consumer Attitudes Towards Private Label Personal Care Products." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1400330956.
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Leal, Marta Nascimento de Faria. "Arquitetura e design de moda." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2017. http://hdl.handle.net/10400.5/14444.
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Garcia, Viviana. "The Customer Experience in the Product After-Use Phase : A case study of the IKEA second-hand store." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-55228.
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As customers become more and more aware of the threats and limits of the current economic system, joined with the pressure of environmental policies, companies are pressured to rethink their offerings, processes, and business models in order to accelerate the transition to a circular economy. This transition requires significant changes in habits and behaviors, but simultaneously it offers opportunities for innovation. In this regard, business model innovation plays an essential role in enabling this transition via circular business models that close the loop. For the successful development, implementation, and adoption of new business models, a depth understanding of customers' needs is fundamental. However, little is known about the customer perceptions, motivations, and willingness to participate in circular economy. To address this gap, the study explores the transition to circular economy from the customers' perspective by employing a qualitative single case study bounded to the furniture retail company, IKEA, specifically the IKEA Second-Hand pilot store in Eskilstuna, Sweden. Through in-person interviews, observations, and a questionnaire, data from customers donating their used furniture to the recycling mall ReTuna, people discarding furniture at the recycling station, and people selling and giving away their used furniture via the social media platform Facebook, was captured to explore the customer experience in the after-use phase of furniture. Findings of the study present opportunities for the case company to strengthen its product recovery strategies.
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Lyppert, Emma, and Wahle Li Malmberg. "Att skapa en image genom butikens miljö." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12707.
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Increasing competition in the market place has made business ever tougher for the multibrand store. In order to create new customers as well as keeping existing customers loyal, companies must create and maintain a strong brand identity and project a strong brand image within their chosen segment. By successfully working with the image companies can create brand recognition and confidence in the brand among customers. By actively aligning the communication of the brand and its image to the image and desires of its customers a company can create a greater brand recognition and loyalty among the customers. But how does a successful communication of the brand image and identity work? Our thesis is based on a case study of a multibrand store focusing on how identity can be communicated through a unique and well put together store environment. We have looked at how they project and communicate their brand image and identity through their shops and how that communication is perceived by their customers.The main purpose is to find out if the corporate image is congruent with the identity of the company. The study is based on interviews with the area manager of the stores in the Gothenburg area and interviews with eight of the stores customers. The questions are focusing towards the identity of the company, communication, image and trust based on the company and the T w ’ importance. The company in focus in this study has achieved a strong level of loyalty for its customers through managing the store design, assortment and service. The result shows that an inspiring store is strong enough for establishing a corporate identity.Keywords:Det har blivit allt tuffare för klädbutiker att vara framgångsrika då det ständigt etableras nya konkurrenter som vill positionera sig på marknaden. För att åstadkomma trogna kunder krävs det att företaget har en stark identitet och image. Genom att skapa en bra image kan företaget etablera ett starkt igenkännande hos kunderna. Det kan resultera i att kunderna känner tillit till butiken. Imagen bygger på kundernas bild av företaget. Att arbeta aktivt med hur företagets identitet kommuniceras kan leda till överensstämmelse mellan identiteten och imagen, vilket är företagets mål för en lyckad konkurrensstrategi. Men vad är en effektiv kommunikation av företagets identitet till kunderna? Uppsatsen bygger på en fallstudie av en multibrandbutik med fokus på hur butiken kommunicerar ut sin identitet genom sin unika och välarbetade butiksmiljö. Syftet är att ta reda på om den image som företagets befintliga kunder uppfattar stämmer överens med företagets identitet. Undersökningen baseras på intervjuer med företagets regionchef för butikerna i Göteborgsregionen och intervjuer med åtta av butikens kunder. Intervjufrågorna fokuserar på företagets identitet, kommunikation, image och förtroende utifrån företagets och kundernas perspektiv. Resultatet visar att hur man kommunicerar via butikens miljö är viktigt. Företaget i vår studie har lyckats skapa ett starkt förtroende hos sina kunder genom att de arbetar aktivt med butikens inredning, sortiment och service. Det visar sig att en inspirerande butiksmiljö är stark nog för att förmedla företagets identitet.
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Jonsson, Martina. "Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230753.
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The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. The online experience provides high-end digital content, and puts a demand on the product information offline as this was found crucial for the customer experience. The marketing possibilities in-store was found to be an advantage to bricks-and-mortar retailers. Thus, this study aims to investigate how the customer experience can be enhanced in retail bricks-and-mortar stores through digital product information. A survey was conducted to identify user requirements in terms of product information. An augmented reality prototype was formed to satisfy the identified user requirements. The prototype was tested in two user studies that evaluated the content, visualization, interaction and satisfaction. The prototype was iterated between the two user studies. The most crucial parameters of fashion retail product information were established, together with implications for the visual representation and interaction. It was found that there were unfulfilled user needs with existing service options, which were satisfied with the use of an augmented reality prototype for product information retrieval. The use of AR for this purpose also proved to be able to contribute to an omnichannel solution for multi-channel retailers. The conclusion was thus that the customer in-store experience could be enhanced by the introduction of an augmented reality prototype for product information retrieval, taking into account the implications for content, visualization and interaction provided in this study.Den pågående konsumentövergången från offline till online shopping i modedetaljhandeln kräver att detaljhandlare vidtar åtgärder. Förutom att konsumenterna handlar mer online, använder de också onlinebutiker allt mer för undersökning av produkter. Prognoser förtäljer att införandet av onlineupplevelsen till offline-butiker kan överbrygga klyftan mellan de två kanalerna. Onlineupplevelsen tillhandahåller högklassigt digitalt innehåll och ställer krav på produktinformationen offline, eftersom denna konstaterades vara en avgörande faktor för kundupplevelsen. Marknadsföringsmöjligheterna i fysiska butiker har visat sig vara en fördel för detaljhandlare som existerar i offlinekanalen. Således syftar denna studie till att undersöka hur kundupplevelsen kan förstärkas i fysiska detaljhandelsbutiker genom digital produktinformation. En enkätundersökning genomfördes för att identifiera användarnas krav när det gäller produktinformation. En augmented reality-prototyp formades i anspråk att tillfredsställa de identifierade användarkraven. Prototypen testades i två användarstudier, som utvärderade prototypens innehåll, visualisering, interaktion och tillfredsställelse. Prototypen itererades mellan de två användarstudierna. De mest kritiska parametrarna för produktinformation fastställdes, tillsammans med implikationer för visuell representation och interaktion. Det kunde konstateras att en AR-prototyp kunde tillfredsställa ännu omötta användarbehov för inhämtning av produktinformation. Användningen av AR för detta ändamål visade sig också ha möjligheten att bidra till en omnichannel-lösning för modehandlare som existerar i flera kanaler. Slutsatsen var således att kundupplevelsen i fysiska detaljhandelsbutiker kan förstärkas genom införandet av en augmented reality-prototyp för produktinformationsinhämtning, genom att ta hänsyn till de implikationer gällande innehåll, visualisering och interaktion tillhandahållna i denna studie.
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Ondrejička, Michal. "Návrh a vytvoření mobilní aplikace v začínající firmě." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-417670.
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This master thesis deals with designing and implementing mobile application dedicated for Android smartphone devices. The application will help tourists in Bratislava to better navigate between main points of interest. An analysis of internal as well as external environment precedes the design process and builds a solid base of functional, cybersecure and graphic requirements to which the solution needs to adhere to.
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TRULSSON, MICHAELA, and JENNY KARLSSON. "Att kommunicera och utforma ett erbjudande : en studie av företaget GANT." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20685.
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I dag blir det allt mer viktigt för modeföretagen att sticka ut och komma med annorlunda erbjudanden för att kunna konkurrera med de andra modeföretagen som finns på marknaden. Konsumtionen har blivit en livsstil och vi skapar vår identitet och personlighet genom den. För människan är det viktigt att tillhöra en grupp, vilket bidrar till att det skapas en märkeshets, där till exempel skjortmärket talar om för andra vilka vi är och vad vi står för.Då konkurrensen har ökat är det viktigare för företagen att jobba med långsiktiga kundrelationeroch aktivt jobba med att locka till sig nya kunder, samt behålla dem. I dag är det större konkurrens om kunderna, därför blir erbjudande företagen förmedlar allt viktigare. Lägger företaget ner tid på att få fram ett bra erbjudande och differentierar sig blir kommunikationen till kunden tydligare vilket i sin tur leder till att företaget får tillfredsställda kunder och högre omsättning. Ett företag måste kunna erbjuda något mer än enbart den fysiska produkten för att höja värdet hos kunden.Vårt huvudproblem och delproblem i uppsatsen är:- Vilka betydelsefulla delar bör ingå i GANT´s erbjudande till konsumenten för att åstadkomma positiva attityder och beteenden?- På vilket sätt kommunicerar GANT sitt erbjudande för att nå fram till konsumenten?Syftet med vår uppsats är att undersöka, diskutera och analysera vilka beståndsdelar som ska ingå i erbjudandet som riktar sig till GANT konsumenten. Syftet är även att ta reda på hur GANT kommunicerar sitt erbjudande till konsumenterna.Under uppsatsens gång kommer vi att tillämpa teorierna; kundnärhetens nycklar, marknadsmixenoch kommunikationsprocessen. Vi kommer även använda oss av storytelling samt begreppenattityder och beteenden. För att kunna ge svar på vår problemformulering har vi utfört enwebbenkätundersökning, en påstana intervju samt två personliga intervjuer med personer inomföretaget GANT.Vi kommer att avgränsa oss till klädkedjan GANT och till deras dam och herrsortiment. I vår webbenkätundersökning och påstana kommer vi att avgränsa oss till kvinnor och män som någon gång har handlat på GANT.Vi har fått fram att de viktigaste delarna i GANT´s erbjudande som genererar positiva attityder och beteenden är; kvalitet, design och service samt att kunderna är villiga att betala lite mer för att få en bra produkt. Genom våra personliga intervjuer har vi förstått att GANT jobbar med en hög kundnärhet och service samt att de använder sig av traditionell marknadsföring.Program: Butikschef, textil och mode
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França, Marcia Machado. "Design de lojas de moda: um estudo dos padrões utilizados nas lojas fast fashion." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/100/100133/tde-10112017-204901/.
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Este estudo analisa os aspectos do design de lojas de varejo de moda por meio de variáveis tangíveis presentes nos espaços da rede de varejo do vestuário do modelo fast fashion. O modelo fast fashion vem consolidando sua presença no mercado de vestuário de moda por meio de um modelo inovador no ciclo de desenvolvimento de produtos, no abastecimento das lojas e na própria distribuição por meio de lojas próprias que atendem o modelo. A questão do estudo investigou se as características do modelo se refletem no design das lojas fast fashion contribuindo para a comunicação e o modelo de oferecimento dos produtos. Na pesquisa de campo em lojas fast fashion buscou-se por meio do modelo de investigação qualitativa utilizar o método de observação direta em quatro cadeias de lojas em shopping centers e lojas em rua e sua correspondência com as características da literatura relacionada ao modelo fast fashion. Alguns resultados obtidos nesta pesquisa propõem, por exemplo, a comunicação da vitrina em conjunto com os manequins de acesso a loja comunicam lançamentos de produtos de moda para os consumidores e deste modo demonstram correspondência com fast fashion. Neste sentido, as variáveis do design presentes nas lojas de varejo, importantes elementos do ambiente que atuam individualmente ou em conjunto e assim oferecem funcionalidade para este modelo fast fashion. Este estudo aponta para abertura de novas oportunidades de investigação do design de lojas nos segmentos de varejo de moda, por meio dos levantamentos obtidos nesta pesquisaThis study analyzes the design aspects of fashion retail stores through tangible variables present in the garment retail chain of fast fashion model. The fast fashion model has consolidated its presence in the fashion apparel market through an innovative model in the product development cycle, in the supply of stores and own distribution through stores that meet the model. The study question investigated whether the characteristics of the model are reflected in the design of fast fashion stores contributing to communication and the model of offering the products. In field research in fast fashion stores sought by means of qualitative research model using the method of direct observation in four chain stores in shopping malls and stores in the street and your correspondence with the characteristics of the literature related to the fast fashion model. Some results obtained in this research, propose, for example, the communication from the showcase in conjunction with the dummies store, access communicate product sets to consumers and thus demonstrate correspondence with fast fashion. In this sense, the design variables present in retail stores, important elements of the environment that act individually or together and thus offer functionality for this fast fashion model. This study points to the opening of new opportunities for research on store design in fashion retail segments by means of surveys obtained in this research
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Ward, Jeffrey. "Design implementation and in-orbit demonstration of a store-and-forward digital communication system for low earth orbit microsatellites." Thesis, University of Surrey, 1993. http://epubs.surrey.ac.uk/804372/.
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Ghadirinejad, Nickyar. "Design of an off-grid renewable-energy hybrid system for a grocery store: a case study in Malmö, Sweden." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-36867.
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On planet Earth, fossil fuels are the most important sources of energy. However, these resources are limited and being depleted dramatically throughout last decades. Finding feasible substitutes of these resources is an essential duty for humanity. Fortunately, Mother Nature is providing us a number of good solutions for this crucial threat against our planet. Solar irradiance, wind blowing, oceanic and maritime waves are natural resources of energy that are capable of completely covering the annual consumption of all inhabitants on the Earth. In this research a set of components including “Northern Power NPS 100-24” wind generators, “Kyocera KD 145 SX-UFU” PV arrays, “Gildemeister 10kW-40kWh Cellcube” battery bank and HOMER bi-directional converter system were considered and successfully applied on HOMER tool and Particle Swarm Optimization (PSO) method. The main design goals of the presented hybrid system are to use 100% renewable energy resources in the commercial sector, where all power is produced in the immediate vicinity of the business place, adding strong advertising values to the setup. In order to supply hourly required load for a grocery store (1000 ) in Malmö city with 115 kW peak load and 2002 kWh/d with maximum 0.1% unmet, the system was optimized to achieve minimum Levelized Cost of Energy (LCOE) and the lowest Net Present Cost (NPC). The HOMER simulation for quantitative analysis, along with a Particle Swarm Optimization (PSO) solution method is proposed and the results are compared. The results show that an optimized hybrid system with 3.12 LCOE, and power production of 28.5% by PV arrays and 71.5% by wind generators, is the best practice for this case study.De fossila bränslena är idag de viktigaste energikällorna på jorden. Dessa resurser är dock begränsade och har utarmats i en allt högre takt under de senaste decennierna. Att hitta möjliga ersättare för dessa resurser är därför viktigt. Lyckligtvis tillhandahåller naturen ett antal bra lösningar för detta avgörande hot mot vår planet. Solstrålning, vind, havsströmmar och -vågor är naturliga resurser av energi som kan täcka hela den årliga globala förbrukningen. I den här rapporten studeras ett hybridsystem bestående av Northern Power NPS 100-24 vindkraftverk, Kyocera KD 145 SX-UFU solcellerspaneler, Gildemeister 10kW-40kWh Cellcube batteribank och HOMER dubbelriktad växelriktare. Detta modellerades och optimerades dels i mjukvaran HOMER, dels via optimeringsmetoden Particle Swarm Optimaization (PSO). Det övergripande designkravet för det presenterade hybridsystemet är att använda 100% förnyelsebar energi i en kommersiell verksamhet, där all elektricitet produceras i närhet av verksamheten, vilket kan ge tydliga marknadsföringsvärden till installationen. För att kunna möta energibehovet varje timme för en livsmedelsbutik (1000 ) i Malmö med 115 kW toppförbrukning och 2002 kWh/dag, med maximalt 0,1% ej mött behov, optimerades systemet för att uppnå minimal energikostnad (Levelized Cost of Energy, LCOE) och lägsta nettonuvärde (Net Present Cost, NPC). En HOMER-simulering för kvantitativ analys, tillsammans med en PSO-optimering, har genomförts och resultaten har jämförts. Resultaten visar att ett optimerat hybridsystem med LCOE på 3,12 SEK/kWh, där solceller står för 28,5% av kraftproduktionen och vindkraftverk för 71,5%, är den bästa lösningen för denna fallstudie.
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Hombourger-Barès, Sabrina. "La contribution du design de l'espace de vente à l'évolution du positionnement de l'enseigne : une analyse longitudinale." Thesis, Dijon, 2014. http://www.theses.fr/2014DIJOE002/document.
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L’une des voies d’innovation plébiscitées par les détaillants pour orchestrer l’évolution de leur proposition de valeur consiste à réviser le design des espaces de vente. Les contributions académiques sur l’expérience en magasin se sont concentrées sur les perceptions des consommateurs ainsi que sur le repérage de pratiques managériales significatives. En prenant pour objet la traduction du repositionnement d’une enseigne par le design expérientiel des espaces de vente, la thèse propose de suivre le processus au cœur même du marché et de mettre à jour les mécanismes qui le sous-tendent. La conduite d’une étude longitudinale de cas enchâssés dévoile une conception holistique, basée sur l’interaction souhaitée du chaland avec le magasin. L’analyse relate l’enchâssement des quatre phases du cycle de vie et permet de recenser pour chaque phase les événements et problématiques associés aux six dimensions du processus. La thèse établit le rôle prégnant de la vision entrepreneuriale du dirigeant, clé de voûte de l’innovation. La proposition de valeur se matérialise par trois composantes gigognes que sont l’intrigue, l’action et le décor. Pour chacune des cinq étapes du parcours-client, des éléments de décor sont implantés pour relayer ou renforcer l’action souhaitée. Ces éléments constituent des mécanismes ou dispositifs destinés à stimuler le système expérientiel du chaland. L’évaluation, qui porte sur la mesure du positionnement perçu et vécu, contribue à ajuster la proposition de valeur au regard de quatre niveaux de cohérence et de la flexibilité du design. Enfin, les logiques de coproduction occasionnent une possible co-destruction de valeur, intentionnelle ou accidentelleOne of the innovative ways favoured by retailers to drive change in their value proposition is to review the design of their stores. Academic contributions to the in-store experience have mostly focused on consumer perspective and identifying relevant managerial practices. The core of this research studies how repositioning a retail brand translates into the experiential design of retail spaces. To this end, the research follows the repositioning process from a managerial perspective and updates the mechanisms that underlie it. The longitudinal study of embedded cases reveals the importance of an holistic design that takes into account the desired interactions between the shopper and the store. The analysis shows the four overlapping phases of the store’s life cycle, and breaks down the process into six dimensions, each with its own events and issues. The six dimensions are vision, plotline, action, decor, assessment and coproduction.The entrepreneurial vision of the leader is the cornerstone of the whole innovation process. The value proposition is embodied by three components, namely plotline, action and decor. For each of the five stages of the shopper’s journey, elements of the decor are implemented to relay or reinforce the desired action. These are mechanisms or devices meant to stimulate the shopper’s experiential system. The assessment, which involves measuring the perceived and experienced positioning, helps to adjust the value proposition in terms of four levels of consistency and flexibility of design. Finally, the coproduction of store design between different stakeholders can cause a co-destruction of value, whether intentional or accidental
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Chu, Yun-yi, and 朱雲翊. "Calligraphy Greenway Department Store Design." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/17934032210621692479.
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碩士朝陽科技大學
建築系建築及都市設計碩士班
101
Department stores are entities that respond to rapid changes in the business processes. The department stores in early times only need to attract shoppers; at the present, department stores need to have magnificent buildings, as well as the potential added values of improving urban life quality and the characteristics to attract crowds in the area. In the traditional department store design, closed building design separates it from the crowds in the surrounding area. People can only perceive the open surroundings and the closed department store shopping area; the department stores lack interesting spatial experience and possibility of visual guidance. Hence, how to attract potential consumers and create a friendly sense of space in department store design is an issue to be discussed. The purpose of this study is to propose the appropriate spatial design of department stores based on the evolvement of department stores and the comparison of new and old types of department stores in Taiwan and abroad. By discussing the relationship between the micro-climate environment of the department store and people, this study explores the department store design through assumptive design operations, expecting to propose different design strategies and viewpoints about the department store design.
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HSIUNG, CHEIEH-WEI, and 熊玠瑋. "PRAXES popup store fit out design." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6b5qu5.
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碩士實踐大學
服裝設計學系碩士班
107
Owing to the development of the new technology, modern people’s lifestyles and shopping behaviors have modified dramatically. This trend results in new business models and selling techniques. While online shopping and e-commerce become so common for everyday life, offering the authentic “experience” has become the main goal of the brick and mortar stores. Therefore, more and more concept stores and pop-up shops are set up. This research discusses the history and development of the concept stores and pop-up shops and its meaning to fashion industry and the corresponding branding and operational strategies. This study summarizes the core value, types, features and marketing effects of the pop-up shops, especially those in Taiwan. Their conceptual features, visual and space design elements, and the ways of display will be examined. Furthermore, PRAXES, the brand set up by the department of fashion design of Shih Chien University, and its pop-up shops will be analyzed in the same method. This thesis takes the pop-up shop of PRAXES in 2016 as the main case study. Its marketing strategies, operational decisions, and visual and space design will be unpacked and explored. This research will also discuss how the university—an education institute—serves as a brand to incorporate the academic theories and marketing strategies together and how this approach will affect a unique pop-up shop for promoting experimental new fashion labels. Keywords: fashion brand, brand strategies, concept store, pop-up shop
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Li, Yuqing. "Chinese consumer's evaluation of multinational and domestic discount store image and store satisfaction." 2008. http://digital.library.okstate.edu/etd/umi-okstate-2630.pdf.
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Wang, Chia-man, and 王家曼. "CIS Design for A Bicycle Rental Store." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/73278619125480631923.
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碩士華梵大學
工業設計學系碩士班
99
Tainan City is the birthplace of Taiwanese culture. It also has the longest history among many cities in Taiwan. It has the most historical sties in Taiwan, and is also rich in natural tourist resources. Cycling is a popular activity in recent years. People start to accept bicycle tourism because bicycle lanes were set up in many cities, also because living in a style of the consideration of low-carbon consuming and environmental protection. Tainan City has established part of bike lanes. All the bicycle lanes will become a road network connecting city and beach. Furthermore, the product service system is one concept, which will transform the service into the product and increase the value of the product. Object of this research is a leisure bicycle rental shop, planning a series of visual recognition, and referring to the product service system analysis result, and creating unique value of the brand. The creation content includes: Basic system, administration application system and environment indicating system, as well as product service practical application. The research expects that the successful brand image will be established by unification CIS and the product service, and provide the city visitor better service.
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Degraeve, Saskia, and 狄沙雅. "Concept-Store of Japanese Design in Paris." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/52829310465901455899.
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碩士國立政治大學
國際經營管理英語碩士學位學程(IMBA)
104
This business plan deals with the opening and management of a new store called Inspirations japonaises of Japanese home design in Paris. Inspirations japonaises will showcase Japanese crafted and designed furniture and home decoration accessories in a modern and trendy way, bringing together classic and digital tools. In fact, as internet is reshaping retail, this business plan gives a few ideas of how to use digital tools inside the physical store and what kind of touch points can be created between this store and its on-line platform… so to enhance the consumers experience and increase sales.
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Szymanska, Katarzyna. "Fly London flagship store." Master's thesis, 2017. http://hdl.handle.net/10400.26/19382.
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As marcas, cada vez mais, recorrem ao imaginário único, distinto e sofisticado. Recorrem aos métodos extravagan- tes para captar a maior atenção do cliente. Ao longo do tempo, no âmbito do design de interiores, foi criado o conceito de flagship store, para conceber projetos com mais identidade de uma marca.
Para o desenvolvimento deste trabalho, foi elaborada uma breve pesquisa histórica sobre os espaços comerciais, desde a idade média até aos dias de hoje. Seguidamente foi elaborada uma análise de cinco casos de estudo de dferentes marcas, como: Nike, Camper, Issey Miyake; Prada e G-Star Raw.
Por fim, é executado um caso de estudo da marca Fly London e desenvolvido um projeto de uma flagship store no centro do Porto. O conceito do projeto é baseado na pesquisa dos estilos da empresa, nos elementos figurativos da Arte Nova e no movimento.
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Botelho, Romulo Maduro. "Concept Store." Master's thesis, 2019. http://hdl.handle.net/10400.6/10152.
Full textAbstract:
O consumidor, na contemporaneidade, tem menos tempo livre devido
à sobrecarga do dia à dia: deslocamentos entre casa e trabalho, atividades
paralelas, além do comodismo do comércio online e os seus dispositivos de
compra aliados às mídias sociais, entre outros fatores, são recursos
facilitadores de venda e conhecimento de produto e serviço, distanciando o
consumidor da experiência de compra na loja física e o deixando mais
exigente e infiel as marcas.
O retalho, para rebater esta mudança no comportamento do cliente,
tem criado um ambiente físico cada vez mais interessante e desejável,
envolvendo elementos sensoriais tais como cheiro, decoração, música
ambiente, iluminação, atendimento personalizado ou até mesmo o
autoatendimento. Estas estratégias utilizadas para atrair este consumidor de
volta às lojas físicas é um movimento resiliente do comércio (Rousseau, 2017).
Outro problema que o retalho está combatendo, é o fator globalização,
tornando cada vez maior a concorrência entre marcas, sejam elas de
vestuário, calçado, ou quaisquer bens de consumo, ou até mesmo tipos de
serviço.
A necessidade de criar mecanismos que envolvam a experiência de
compra, com a inserção de elementos sensoriais e diferencias em um
ambiente comercial significa, atualmente, mais do que a própria satisfação
em ter ou usufruir do bem comprado, tornando a experiência algo
imprescindível no retalho.
Neste movimento de criação de diferenciação do comércio, tornou-se
mais evidente um tipo de loja no retalho chamada Concept Stores. Não se
sabe ao certo há quantos anos existe este conceito no retalho, mas estima-se
em torno de 40 anos através da abertura da L’éclaireur, em Paris, aberta por
Armand Hadida em 1980. Entretanto, a maioria das pesquisas relacionadas a
este modelo de loja evidenciam que o conceito partiu de Carla Sozzani, irmã
de Franca Sozzani, editora de moda da Vogue Itália que abriu sua primeira e
pequenina loja no número 10 do Corso Como, em Milão, no ano de 1991. O
modelo foi repetido pela Colette, num espaço que abriu portas na Rue Saint-Honoré, na capital francesa, em 1997, e desde então por toda e qualquer
marca – da Tesco e House of Fraser à Apple, da Nike à Nestlé.
A sua repetição fez com que a essência da Concept Store se deturpasse,
analisa o portal How To Spend It do Financial Times1
. Com isso, consumidores
e retalhistas confundem o termo concept store, fazendo com que a palavra
seja usada indevidamente.
Identificar o sentido, a clareza e a raiz das Concept Stores tem com o
objetivo neste trabalho, definir os conceitos que contextualizam, o que é uma
loja concept, utilizando o cruzamento de dados e levantamentos de
informações de diversos autores, e ainda através de análises por meio de
pesquisas qualitativa e quantitativa, compreender e contrapor a utilização
indevida da palavra Concept Store, trazendo assim, um desdobramento que
poderá contribuir em futuras estratégias de branding para lojas conceito.Consumers nowadays have less free time due to the daily overload: commuting, parallel activities, in addition to the convenience of online commerce and their social media buying devices, among other factors, are resources for sales facilitators and for product and service knowledge, distancing the consumer from the physical store shopping experience and making brands more demanding and unfaithful. Retail, to counteract this change in customer behavior, has created an increasingly interesting and desirable physical environment involving sensory elements such as smell, decor, ambient music, lighting, personalized service, or even self-service. These strategies used to attract this consumer back to physical stores is a resilient movement of commerce (Rousseau, 2017). Another problem that retail is battling is the increasing of globalization factor, making competition between brands, whether clothing, footwear, or any consumer goods, or even types of service. The need to create mechanisms that involve the shopping experience, with the insertion of sensory elements and differences in a comercial environment, means more than the satisfaction of having or enjoying the good purchased, making the experience something indispensable in retail. In this movement to create differentiation in commerce, a kind of retail store called Concept Stores has become more evident. It is unclear how many years ago this concept has been in retail, but it is estimated at around 40 years through the opening of L'éclaireur in Paris, opened by Armand Hadida in 1980, however, most research related to this store model shows that the concept came from Carla Sozzani, Franca Sozzani’s sister, fashion editor of Vogue Italy who opened her first small shop at number 10 Corso Como in Milan in 1991. The model was, of clearley, repeated by Colette, a space that opened its doorson Rue Saint-Honoré in the French capital in 1997, and since then for any brand - from Tesco and House of Fraser to Apple, from Nike to Nestlé. Its repetition has made the essence of concept store misrepresented, analyzes the How To Spend It portal of the Financial Times. As a result, consumers and retailers confuse the term concept store, causing the word to be misused. Identifying the meaning, clarity and root of concept stores aims in this paper to define the concepts that contextualize what a concept store is, using the crossing of data and surveys of various authors, and also through analysis of qualitative and quantitative research, understanding and counteracting the misuse of the word concept store, thus bringing about a development that may contribute to future branding strategies for concept stores.
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林蔚然. "The International Chain Commodity Concept And Retail Store Outlet Planning Design – Exemplified by OPPO STORE." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/09244988285757702378.
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碩士國立臺灣師範大學
設計研究所在職進修碩士班
100
Skin care and health products are new consumer goods that have been launched through new promotion and sales models in recent years. Oppo Medical Inc. is the pioneer of this type of products in Taiwan. Upholding the concept of international branding, the owner founded the company in Seattle, U.S.A. in 1998 and subsequently marketed the products around the world. The company has its position in home support products. Under the influence of the trend and with the increased national annual income, the owner established his own chain of marketing channels to seek business opportunities, which was a part of his strategy. This study aimed to explore the interaction between brand development and commercial space application, how brand positioning and sales strategies produce an impact in space-based applications, how to apply them in route planning, how to match the products on display, and how to create a comfortable shopping space for consumers, thereby achieving a positive loop of consultation, sales, and consumer feedbacks. Through literature review, practical interviews, and case study, the practical and feasible influential factors were elicited. Through the founder’s interview data, the elements in the actual planning were summed up. Additionally, through case study discussions, the key elements were compared and verified to analyze the reasons affecting the related spatial planning and how they can be applied in the actual planning configuration. In this study, there were highly consistent key elements that penetrated different industries and product items. In sales, the reason affecting the spatial planning configuration is the importance of “brand positioning.” Through literature review, interview with the founder, and case study, this issue was repeatedly brought up to remind the spatial configuration planner to pay attention to and think about the matter. Through the research method and experiment verification, the planner not only had to collect related data in advance, but also had to attach importance to “brand positioning.” The importance of it is like aiming at the position of a target. If the brand positioning is vague, the related research and planning will lose accuracy, which is the main conclusion of this study.