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Journal articles on the topic 'Store location'

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1

Spann, Martin, Dominik Molitor, and Stephan Daurer. "Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions." GfK Marketing Intelligence Review 8, no. 2 (2016): 30–37. http://dx.doi.org/10.1515/gfkmir-2016-0013.

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Abstract Location data has become more and more accessible. Smartphone applications such as location-based services collect location data on a large scale. Up to now, most approaches have relied on past data, but new developments in machine learning and artificial intelligence will soon enable more dynamic real-time use of location data. Companies that embrace these technologies will be able to create competitive advantages. Location data offers great potential to improve a variety of marketing decisions such as targeted pricing and advertising, store locations and in-store layout. Location ba
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2

Ghosh, Avijit, R. L. Davies, and D. S. Rogers. "Store Location and Store Assessment Research." Journal of Marketing Research 22, no. 4 (1985): 472. http://dx.doi.org/10.2307/3151597.

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3

Norris, Darrell A., R. L. Davies, D. S. Rogers, and Robert W. Bacon. "Store Location and Store Assessment Research." Geographical Review 76, no. 3 (1986): 332. http://dx.doi.org/10.2307/214156.

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4

Ingene, Charles A. "Store location and store assessment research." International Journal of Forecasting 3, no. 3-4 (1987): 529–30. http://dx.doi.org/10.1016/0169-2070(87)90050-1.

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5

Lewis, C. Roy. "Store location and store assessment research." Applied Geography 5, no. 3 (1985): 265. http://dx.doi.org/10.1016/0143-6228(85)90030-x.

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6

Mercer, Alan. "Store location and store assessment research." European Journal of Operational Research 25, no. 2 (1986): 307. http://dx.doi.org/10.1016/0377-2217(86)90101-3.

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7

Simkin, L., P. Doyle, and J. Saunders. "Store location assessment." Property Management 4, no. 4 (1986): 333–43. http://dx.doi.org/10.1108/eb006637.

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O’Rear, Andrea E., and Gabriel A. Radvansky. "Location-based prospective memory." Quarterly Journal of Experimental Psychology 72, no. 3 (2018): 491–507. http://dx.doi.org/10.1177/1747021818758608.

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This study explores location-based prospective memory. People often have to remember to do things when in a particular location, such as buying tissues the next time they are in the supermarket. For event cognition theory, location is important for structuring events. However, because event cognition has not been used to examine prospective memory, the question remains of how multiple events will influence prospective memory performance. In our experiments, people delivered messages from store to store in a virtual shopping mall as an ongoing task. The prospective tasks were to do certain acti
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Arrigo, Elisa. "The role of the flagship store location in luxury branding. An international exploratory study." International Journal of Retail & Distribution Management 43, no. 6 (2015): 518–37. http://dx.doi.org/10.1108/ijrdm-08-2013-0158.

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Purpose – The purpose of this paper is to explore the strategic role of the flagship store geographic location in improving luxury brand positioning. Design/methodology/approach – Drawing on the literature review on flagship store format, retail geography and place marketing, the study adopted a qualitative research design based on case studies of six luxury fashion retailers. A conceptual framework of flagship store location has been proposed, and the flagship store locations of these case studies have been examined in six worldwide capitals. Findings – The presence and the geographical proxi
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Blomley, Nicholas K., and Neil Wrigley. "Store Choice, Store Location and Market Analysis." Economic Geography 65, no. 2 (1989): 153. http://dx.doi.org/10.2307/143779.

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Dawson, John A., and N. Wrigley. "Store Choice, Store Location and Market Analysis." Geographical Journal 155, no. 2 (1989): 271. http://dx.doi.org/10.2307/635099.

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Parker, A. J. "Store choice, store location and market analysis." Applied Geography 9, no. 3 (1989): 215–16. http://dx.doi.org/10.1016/0143-6228(89)90045-3.

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13

Silver, Mick, and Neil Wrigley. "Store Choice, Store Location and Market Analysis." Journal of the Royal Statistical Society. Series A (Statistics in Society) 152, no. 2 (1989): 275. http://dx.doi.org/10.2307/2982949.

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Lin, Yen-Hsun, Yi-Chung Chen, Sheng-Min Chiu, Chiang Lee, and Fu-Cheng Wang. "Applying Check-In Data and User Profiles to Identify Optimal Store Locations in a Road Network." ISPRS International Journal of Geo-Information 11, no. 5 (2022): 314. http://dx.doi.org/10.3390/ijgi11050314.

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Spatial information analysis has gained increasing attention in recent years due to its wide range of applications, from disaster prevention and human behavioral patterns to commercial value. This study proposes a novel application to help businesses identify optimal locations for new stores. Optimal store locations are close to other stores with similar customer groups. However, they are also a suitable distance from stores that might represent competition. The style of a new store also exerts a significant effect. In this paper, we utilized check-in data and user profiles from location-based
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Pangarkar, Nitin. "Location preemption by oligopolists: evidence from the Singapore supermarket industry." Journal of Strategy and Management 11, no. 1 (2018): 131–46. http://dx.doi.org/10.1108/jsma-07-2017-0052.

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Purpose The purpose of this paper is to investigate whether new store locations by two incumbent supermarket chains in Singapore were consistent with a preemptive strategy. Design/methodology/approach The methodology involved collecting store location data and using a geographical technique (Thiessen polygons) for inferring the existence of a preemptive strategy. Findings The analyses revealed that while NTUC Fairprice’s (the dominant incumbent) new store location strategy was consistent with a preemptive strategy, the second ranked player’s (Cold Storage) was not. Being the dominant incumbent
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Bernritter, Stefan F., Paul E. Ketelaar, and Francesca Sotgiu. "Behaviorally targeted location-based mobile marketing." Journal of the Academy of Marketing Science 49, no. 4 (2021): 677–702. http://dx.doi.org/10.1007/s11747-021-00784-0.

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AbstractMarketers increasingly use behavioral targeting in location-based mobile marketing (LBMM). However, highly personalized marketing messages like this may backfire by eliciting consumer reactance. We suggest that LBMM efficacy depends on its potential to minimize consumer reactance, which can be achieved by effectively combining location targeting (in-store vs. out-store), behavioral targeting (based on consumers’ product category involvement [PCI]), and the type of promotion offered (price vs. non-price promotion). Results of a field study, a virtual reality experiment, and two online e
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17

Ghosh, Avijit. "Book Review: Store Location and Store Assessment Research." Journal of Marketing Research 22, no. 4 (1985): 472–73. http://dx.doi.org/10.1177/002224378502200417.

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Wieland, Thomas. "Spatial Shopping Behavior in a Multi-Channel Environment: A Discrete Choice Model Approach." REGION 8, no. 2 (2021): 1–27. http://dx.doi.org/10.18335/region.v8i2.361.

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Spatial impacts of online shopping are discussed frequently in retail geography. Here, online shopping is mostly regarded as a central driver of competition for physical retailing and its locations, such as town centers or malls. Due to its high popularity, cross-channel shopping is sometimes considered to be a support for physical retailing. However, traditional retail location theory does not consider shopping channels other than in-store shopping. Furthermore, although online shopping is far too important to be neglected in examining consumer spatial shopping behavior, there is an obvious l
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Oruc, Nermin, and Boris Tihi. "Competitive Location Assessment – the MCI Approach." South East European Journal of Economics and Business 7, no. 2 (2012): 35–49. http://dx.doi.org/10.2478/v10033-012-0013-7.

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Abstract In this paper, we have investigated the list of determinants that influence customers to create a short-term preference to a particular store. A survey among 240 households in Sarajevo was conducted in order to reveal their preferences. The results of the MCI model have identified several main stores’ characteristics which have a key influence on customers’ patronage decisions. The findings also suggest that customers, in making their patronage decisions, and hence making their preferences to a particular store, choose among a limited list of alternatives, which implies that competiti
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Adam Makna, Renaldi, and Yulius Wahyu Setiadi. "PENGARUH ENDORSEMENT FASHION, MEDIA SOSIAL INSTAGRAM DAN LOKASI TOKO TERHADAP MINAT BELI PAKAIAN REMAJA (Studi Kasus Toko Duta Tanah Abang Kota Bengkulu)." (JEMS) Jurnal Entrepreneur dan Manajemen Sains 3, no. 2 (2022): 200–212. http://dx.doi.org/10.36085/jems.v3i2.3267.

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This study aims to determine the Effect of Endorsement Fashion, Instagram Social Media and Store Locations on Teenagers' Interest in Buying Clothing. This type of research uses quantitative methods, the object of this research is the Consumers of Duta Tanah Abang Stores in Bengkulu City with a sampling method that is accidental sampling technique. The number of respondents in this study were 97 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrumen
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Fadhilah, Muinah, Agus Dwi Cahya, and Herman Setiawan. "PENGARUH ATMOSFIR TOKO, LOKASI TOKO DAN DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO KELONTONG SRC HENDRO." SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business 6, no. 2 (2023): 408–15. http://dx.doi.org/10.37481/sjr.v6i2.664.

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This study aims to determine the effect of store atmosphere, store location, and product display on consumer purchasing decisions at SRC Hendro grocery store. The type of research used is quantitative. The population in this study are all consumers who shop at the SRC Hendro grocery store. The sample of this study amounted to 100 respondents obtained from 5 times the number of research indicators. The results showed that the variable store atmosphere and store location partially had no significant effect on consumer purchasing decisions at the SRC Hendro grocery store. Product display variable
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Pradhana, Muhammad Farid Fathul Huda, R. Dimas Adityo, and Mas Nurul Hamidah. "The Nearest Route Search for A Shoe Retail Shop Using Android-Based Dijkstra Method." JEECS (Journal of Electrical Engineering and Computer Sciences) 4, no. 1 (2019): 625–32. http://dx.doi.org/10.54732/jeecs.v4i1.123.

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 Shoe retail store is a company engaged in the sale of shoes that are developing. Until now, shoe retail stores still rely on physical stores in their business. Because it is engaged in sales, the shoe retail store requires an information system for finding a route to the store that can facilitate prospective buyers to find the location of the shoe retail store. With the shop route search information system, it can facilitate prospective buyers who do not yet know the location of the shoe retail store to find where the store is located. From the writer's observation, there are several sh
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23

R., Nandekar,, and Sandhane, R. "Study and Evaluation of Sales and Marketing Strategies of Grocery Shops in Jabalpur City." CARDIOMETRY, no. 24 (November 30, 2022): 718–28. http://dx.doi.org/10.18137/cardiometry.2022.24.718728.

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Recent interest in “marketing techniques” has intensified the emphasis on temporary changes in retail types such as malls, hyper/supermarkets, grocery stores, department stores, discount stores, and convenience stores. This research found that four marketing elements, namely product, price, location, and promotion, have a major impact on modern marketing and customer satisfaction. Following a brief analysis, this paper aims to evaluate retailers’ effective marketing strategies and apply them across new retail formats to improve their sales. The marketing strategy and the actions of the Retaile
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Alexander, Bethan, Karinna Nobbs, and Rosemary Varley. "The growing permanence of pop-up outlets within the international location strategies of fashion retailers." International Journal of Retail & Distribution Management 46, no. 5 (2018): 487–506. http://dx.doi.org/10.1108/ijrdm-09-2017-0217.

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Purpose The purpose of this paper is threefold: first, to establish the role of the pop-up store within the international location strategy of fashion retailers, second, to identify the factors influencing pop-up store location choice and the importance retailers ascribe to it and third, to assess how pop-up locations are sourced and selected. Design/methodology/approach A multiple case study was adopted. Research was conducted using secondary data sources, observation and semi-structured interviews with senior executives with strategic responsibility for store/brand development internationall
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Kampf, Rudolf, Jiří Kolář, and Pavla Lejsková. "Assessment Plan for Location of Distribution Centres." Applied Mechanics and Materials 708 (December 2014): 324–29. http://dx.doi.org/10.4028/www.scientific.net/amm.708.324.

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This article aims to determine the optimal position of a central distribution store that would integrate three existing stores into one which would serve the Czech Republic, Slovakia, Poland and Hungary, and would also serve as a warehouse for other countries in Central and Eastern Europe.
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Golovnin, O. K., and A. A. Igonina. "Decision support system for location selection of convenience stores and retail facilities using optimization techniques and GIS." Journal of Physics: Conference Series 2134, no. 1 (2021): 012015. http://dx.doi.org/10.1088/1742-6596/2134/1/012015.

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Abstract The successful spatial location of small convenience stores and retail facilities greatly affects the potential flow of customers, therefore the task of optimizing their location is primary when opening a new store or revising an existing stores’ location. We developed a decision support system for location selection of convenience stores and retail facilities using optimization techniques and a geographic information system. The system identifies areas on an electronic map with the greatest potential to locate a store or retail facility, taking into account its specifics, pedestrian
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Wan, Peng, Jie Zhang, Yiwei Liu, and Xiaoxuan Jiang. "Location Optimization of Offline Physical Stores Based on MNL Model under BOPS Omnichannel." Journal of Theoretical and Applied Electronic Commerce Research 17, no. 4 (2022): 1633–54. http://dx.doi.org/10.3390/jtaer17040083.

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With the continuous upgrading of consumer demand and retail modes, more and more retailers are switching to an omnichannel retail mode. In order to study the location problem of offline physical stores of online retail enterprises that plan to implement the BOPS (Buy Online and Pickup in Store) omnichannel retail model, this paper considers consumers’ choice behavior under the omnichannel retail model; uses the MNL (Multinomial Logit) model to depict customers’ choice behavior between the online channel, BOPS channel, and offline physical channel; and constructs a location optimization model o
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Humairoh, Humairoh, Mohammad Annas, and Muhammad Rifqi. "Store Atmosphere, Store Location, E-Reviews, dan Consumer Purchase Intention." JMB : Jurnal Manajemen dan Bisnis 12, no. 1 (2023): 19. http://dx.doi.org/10.31000/jmb.v12i1.7903.

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The purpose of this study was to determine the effect of store atmosphere, store location, and e-review on consumer purchase intention. The type of research used is quantitative research. The sample used in this study amounted to 96 respondents who were calculated using the Lemeshow formula with a non-probability sampling technique, namely consumers who made purchases at the Kopituh coffee shop. Data were taken using a questionnaire instrument with a survey method using google Forms and analyzed using SPSS software version 26. The results showed that part there was a positive and significant i
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Lasa, Thomas Austheen, and Ni Wayan Wijayanti. "The impact of location, price, and diversity of products on buying interest in Omega Tirosa Store." REVIEW OF MANAGEMENT, ACCOUNTING, AND BUSINESS STUDIES 1, no. 2 (2022): 48–57. http://dx.doi.org/10.38043/revenue.v1i2.3647.

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This study aims to determine the relationship between variables, location, price, and product diversity on buying interest in Omega Tirosa Store in Denpasar City conducted in September 2019 to December 2019 by using respondents in Denpasar City. The number of samples taken was 150 respondents using the method of nonprobability sampling, i.e., purposive sampling. Location, Price, and Product Variability Variables were collected using a questionnaire. The results of the multiple linear regression analysis show that the Location, Price, and Product Variability variables have a positive and signif
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Zhu, Dong Hong, Hui Sun, and Ya Ping Chang. "How the content of location-based advertisings influences consumers’ store patronage intention." Journal of Consumer Marketing 34, no. 7 (2017): 603–11. http://dx.doi.org/10.1108/jcm-10-2016-1957.

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Purpose With the development of location-based services and mobile phones, local retailing stores have the opportunity to send location-based advertisings (LBAs) to consumers at a right time and right place. However, knowledge about the influence of LBAs on consumers’ store patronage is limited. The purpose of this paper is to understand how the content of LBAs influences consumers’ store patronage intention. In particular, the paper investigates the influence of perceived accuracy and transaction cost reduction from the content of LBAs on consumers’ store patronage intention through the emoti
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Bowlby, Sophie, Michael Breheny, and David Foot. "STORE LOCATION: PROBLEMS AND METHODS 3." Retail and Distribution Management 13, no. 1 (1985): 44–48. http://dx.doi.org/10.1108/eb018261.

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Bowlby, Sophie, Michael Breheny, and David Foot. "STORE LOCATION: PROBLEMS AND METHODS 4." Retail and Distribution Management 13, no. 2 (1985): 40–44. http://dx.doi.org/10.1108/eb018266.

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Zhang, Hao, Yuan Hou, Huixia Feng, and Chenglin Xu. "Solving the Location Selection Problem of Self-Service Stores from the Perspectives of Sustainability and Uncertainty." Journal of Environmental and Public Health 2022 (September 22, 2022): 1–14. http://dx.doi.org/10.1155/2022/1518755.

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This paper presents an improved method for selecting a specific location in the development of convenience stores in municipal areas. This method solves the problem of self-service store location from the perspective of sustainability and uncertainty and adequately considers the characteristics of individual locations with the proposition of an improved grey wolf optimization algorithm. The example presented shows that the improved algorithm has obvious advantages in facilitating the selection of convenience stores with respect to the search precision, stability, and convergence. Based on the
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Mulyanti, Kurniawati, Mutdi Ismuni, and Rustomo Rustomo. "Store Atmosphere and Store Location as Determinants of Consumer Buying Interest." Kontigensi : Jurnal Ilmiah Manajemen 10, no. 2 (2022): 291–98. http://dx.doi.org/10.56457/jimk.v10i2.291.

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The purpose of this study was to analyze the influence of the store atmosphere and store location on consumer buying interest in the Alfamidi Dukuh Zamrud. This study uses two independent variables, namely the atmosphere of the store and the location of the store with one dependent variable, namely consumer buying interest. The method of this research is to use a descriptive quantitative method, the sample in this study is consumers who have purchased goods from Alfamidi Dukuh Zamrud and taken a sample of 100 respondents. Based on the questionnaire answers that have been processed by SPSS, the
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Sui, Yuepeng, Guoxin Li, and Jiaoju Ge. "Sales Associations between Brand Stores Based on Spatial Interaction Effects." Mathematical Problems in Engineering 2021 (May 31, 2021): 1–10. http://dx.doi.org/10.1155/2021/9990947.

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There is a dearth of research concerning location-based service (LBS), including its determinants and antecedents. However, it is still unclear how LBS influences a brand store’s profit with the consideration of surrounding stores. To fill the gap, this study focuses on the influence of surrounding store information on sales of a brand store from the perspective of LBS. By analyzing spatial data, sales data, and shopper flow data of 737 brand stores for a large shopping mall in China with spatial Dubin model, this study identifies several findings: (1) sales and shopper stay times in surroundi
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Grigsby-Duffy, Lily, Sally Schultz, Liliana Orellana, et al. "The Healthiness of Food and Beverages on Price Promotion at Promotional Displays: A Cross-Sectional Audit of Australian Supermarkets." International Journal of Environmental Research and Public Health 17, no. 23 (2020): 9026. http://dx.doi.org/10.3390/ijerph17239026.

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Supermarket environments can strongly influence purchasing decisions. Price promotions are recognised as a particularly persuasive tactic, but the healthiness of price promotions in prominent in-store locations is understudied. This study compared the prevalence and magnitude of price promotions on healthy and unhealthy food and beverages (foods) displayed at prominent in-store locations within Australian supermarkets, including analyses by supermarket group and area-level socio-economic position. A cross-sectional in-store audit of price promotions on foods at key display areas was undertaken
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Ilham, Ilham. "PENGARUH STORE ATMOSPHERE, LOKASI TOKO, DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA ERAMART TIMBAU DI TENGGARONG." Jurnal Ekonomi & Manajemen Indonesia 16, no. 2 (2016): 60. http://dx.doi.org/10.53640/jemi.v16i2.339.

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The purpose of this study is to investigate and assess the influence Store Atmosphere, Location Stores and diversity of products on Consumer Purchase Decision Eramart and determine which variables are the most dominant influence on consumer purchasing decisions Eramart Timbau In Tenggarong.In data analysis, data analysis tools are used in accordance with the object of research to determine the amount of the Purchase Decision on Eramart is the model of multiple linear regression analysis, with a total sample of 41 people. Based on the research results presented a summary as follows: 1.) From th
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Mohammadipour, Faezeh, Maghsoud Amiri, Iman Raeesi Vanani, and Jahanyar Bamdad Soofi. "A model for location-assortment problem in a competitive environmen." International Journal of Industrial Engineering Computations 13, no. 4 (2022): 641–60. http://dx.doi.org/10.5267/j.ijiec.2022.5.002.

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This paper considers simultaneously two areas of facility location and assortment planning in a competitive environment. In fact, a chain store that has competitors in the market locates a new facility. As there are different products in the market that can substitute with each other, it is intended to determine the best product assortment as well. An integer nonlinear programming problem is proposed to model the mentioned subject. For solving the model, the problem is reformulated as a mixed integer linear programming one. Therefore, a MIP solver software can be used for solving the small- an
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Nysveen, Herbjørn, and Per E. Pedersen. "In-store, location-based mobile advertising effects." Beta 34, no. 02 (2020): 161–82. http://dx.doi.org/10.18261/issn.1504-3134-2020-02-02.

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Takaki, Masaya, and Nobuo Matsubayashi. "Sequential multi-store location in a duopoly." Regional Science and Urban Economics 43, no. 3 (2013): 491–506. http://dx.doi.org/10.1016/j.regsciurbeco.2013.02.004.

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Sakashita, Noboru. "An Economic Analysis of Convenience-store Location." Urban Studies 37, no. 3 (2000): 471–79. http://dx.doi.org/10.1080/0042098002069.

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Li, Kirlin, Yi-Na Li, Hong Yin, Yanpeng Hu, Peng Ye, and Changbo Wang. "Visual analysis of retailing store location selection." Journal of Visualization 23, no. 6 (2020): 1071–86. http://dx.doi.org/10.1007/s12650-020-00681-8.

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Jia, Cao, Valaulikar, Fu, and Sorin. "Variability of Total Volatile Organic Compounds (TVOC) in the Indoor Air of Retail Stores." International Journal of Environmental Research and Public Health 16, no. 23 (2019): 4622. http://dx.doi.org/10.3390/ijerph16234622.

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Volatile organic compounds (VOCs) are released to the indoor air of retail stores from numerous products and activities, but available literature lacks a systematic understanding of the variability of VOC concentrations. In this study, we measured concentrations of total VOCs (TVOC) in 32 retail stores using a high-sensitivity photoionization detector (PID). Indoor thermal comfort parameters, including temperature, relative humidity, and air velocity, were simultaneously measured using an anemometer. The store-level TVOC concentrations ranged from 30 to 869 ppb and exceeded the LEED guideline
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Kim, Jonghyuk, Hyunwoo Hwangbo, Sung Jun Kim, and Soyean Kim. "Location-Based Tracking Data and Customer Movement Pattern Analysis Using for Sustainable Fashion Business." Sustainability 11, no. 22 (2019): 6209. http://dx.doi.org/10.3390/su11226209.

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Retailers need accurate movement pattern analysis of human-tracking data to maximize the space performance of their stores and to improve the sustainability of their business. However, researchers struggle to precisely measure customers’ movement patterns and their relationships with sales. In this research, we adopt indoor positioning technology, including wireless sensor devices and fingerprinting techniques, to track customers’ movement patterns in a fashion retail store over four months. Specifically, we conducted three field experiments in three different timeframes. In each experiment, w
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Arunraj, Nari Sivanandam, and Diane Ahrens. "Estimation of non-catastrophic weather impacts for retail industry." International Journal of Retail & Distribution Management 44, no. 7 (2016): 731–53. http://dx.doi.org/10.1108/ijrdm-07-2015-0101.

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Purpose – Weather is often referred as an uncontrollable factor, which influences customer’s buying decisions and causes the demand to move in any direction. Such a risk usually leads to loss to industries. However, only few research studies about weather and retail shopping are available in literature. The purpose of this paper is to develop a model and to analyze the relationship between weather and retail shopping behavior (i.e. store traffic and sales). Design/methodology/approach – The data set for this research study is obtained from two food retail stores and a fashion retail store loca
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Desai, Sumanth Pramod, Sushil Pare, Sanjay Hanji, and M. M. Munshi. "A warehousing dilemma: where do I store the material?" Emerald Emerging Markets Case Studies 14, no. 2 (2024): 1–14. http://dx.doi.org/10.1108/eemcs-09-2023-0332.

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Learning outcomes After completion of the case study, the students will be able to appraise the importance of different methods of location planning in warehouse selection, analyze the load distance values for warehouse location and choose the optimum location based on the load distance analysis. Case overview/synopsis DB Builders, a prominent Indian construction company, faced a crucial decision in selecting an ideal storage warehouse for a project involving 100 flats spread across five locations. Mr Vijay Kumar, an experienced material handling expert, was entrusted with this task as part of
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Onsardi, Onsardi, and Rola Dwita Fitri. "DAMPAK RELATIONSHIP MARKETING, STORE ATMOSPHERE DAN LOKASI TERHADAP MINAT BELI PADA TOKO MOY STUFF." JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) 4, no. 1 (2023): 66–73. http://dx.doi.org/10.61567/jmmib.v4i1.159.

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This study aims to determine the impact of relationship marketing, Store Atmosphere and location on buying interest at the Moy Stuff store. This type of research is associative research, namely research that explains the influence between variables. The population in this study were all consumers in the Moy Stuff store. The sample of this study used the number of indicators used in the questionnaire with the assumption that n x 5 amounted to 115 people. The following conclusions can be drawn: 1).Relationship marketing has a positive effect on buying interest in Moy Stuff, thus the higher the r
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Kurniawan, Mochammad Lukman Zaini. "Determinasi Minat Beli pada Industri Kecil Menengah di kota Malang." Jurnal Administrasi Bisnis 9, no. 1 (2020): 43–54. http://dx.doi.org/10.14710/jab.v9i1.27695.

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This study aims to determine the extent to which the variable store image, trust and brand recognition influences the purchase intention of consumers at SME’s in Malang city. The location of research are two shops in the Sanan area that produce tempe chips, two stores in the Pandanwangi area that produce corn chips, one store in the Polowijen area and one store in Ciliwung that produces fruit chips. The population is all consumers that can’t known with certainty. Samples are consumers who visited in six stores. The sampling technique is purposive sampling. Data analysis using SEM GSCA. The res
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Kurniawan, Brahma Wahyu. "Lingkungan Toko Terhadap Kepuasan Konsumen dalam Berbelanja." Akutansi Bisnis & Manajemen ( ABM ) 25, no. 1 (2018): 1. http://dx.doi.org/10.35606/jabm.v25i1.343.

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The results of this study are as follows: (1) location of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.590; (2) The layout of the store has a significant influence on consumer satisfaction in shopping, with a value of β = 0.241; (3) The atmosphere shop has a significant influence on consumer satisfaction in shopping, with a value of β = 0.343; (4) Simultaneously, store environment variables consisting of store location, store layout and atmosphere of the store has a significant impact on consumer satisfaction in shopping, with a value of F =
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Wandosell, Gonzalo, María Parra-Meroño, and Raul Baños. "Online Store Locator: An Essential Resource for Retailers in the 21st Century." Social Sciences 8, no. 2 (2019): 53. http://dx.doi.org/10.3390/socsci8020053.

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Most retailers use their websites and social media to increase their visibility, while potential customers get information about these retailers using the Internet on electronic devices. Many papers have previously studied online marketing strategies used by retailers, but little attention has been paid to determine how these companies provide information through the Internet about the location and characteristics of their stores. This paper aims to obtain evidence about the inclusion of interactive web maps on retailers’ websites to provide information about the location of their stores. With
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