To see the other types of publications on this topic, follow the link: Store product.
Dissertations / Theses on the topic 'Store product'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Store product.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Kim, Sook-Hyun. "A Comparison of Consumers' Store Patronage Between South Korea and the United States: Suggestions for the Marketing Strategy of the South Korean Discount Stores." Thesis, Virginia Tech, 2000. http://hdl.handle.net/10919/31886.
Full textAbstract:
Since 1997, the retail industry of South Korea has suffered a decline in sales due to the nation's financial crisis. Because of the increase of price consciousness, discount stores have become the stores most attractive to South Korean consumers. The purpose of this study was to (a) compare the differences between South Korean and the U.S. consumers in demographics, shopping orientation, perception of the importance of store and product attributes, and store evaluation, satisfaction and patronage in discount stores and (b) examine the relationships among the six variables. In addition, South Korean consumers' preferences toward the strategies used in the U.S. discount stores were examined to determine whether these strategies could be adapted to South Korean discount stores. The proposed model suggests that consumers' shopping orientation affects their perception of the importance of store and product attributes. Consumers' perception of the importance of attributes affects how they evaluate a store. Consumers' evaluation of the store then influences their satisfaction with the store. If consumers are satisfied with the store, they choose to patronize the store. A total of 234 participants recruited at Wal-Mart were included in this study, 117 from South Korea and 117 from the U.S. Results showed that there were significant differences between the two countries in participants' occupation, marital status, age, education, the perception of the importance of attributes in discount stores, and store evaluation and satisfaction. When the relationships between variables were examined, results showed that the proposed model is partially supported. When South Korean participants' preferences toward the strategies used in the U.S. were examined, they showed high preferences toward some strategies. The implication of the results were discussed.<br>Master of Science
2
Chen, Liang M. Eng Massachusetts Institute of Technology. "Product & customer profiling for Direct Store Delivery (DSD)." Thesis, Massachusetts Institute of Technology, 2008. http://hdl.handle.net/1721.1/45255.
Full textAbstract:
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2008.<br>Includes bibliographical references (leaves 69-70).<br>This thesis is to analyze the suitability of different products, suppliers and customers for Direct Store Delivery (DSD) model with respect to the qualitative profile and the quantitative benefits. During the research, interviews with retailers, suppliers and industrial experts provide the basis and insight for the qualitative analysis of factors that make certain products, suppliers and customers best suitable for a DSD model. In order to quantify the benefits that DSD can bring to the entire supply chain, a generic model of the DSD system is built. Based on the quantitative analysis, the stock-out at store shelf is simulated in order to understand the effects of DSD operations to the minimization of stock-out costs at the store shelf, a major benefit that DSD is assumed to generate. With the conceptual framework and the quantitative model, this thesis is aimed at providing supply chain managers a comprehensive perspective to adopt DSD for their products and customers.<br>by Liang Chen.<br>M.Eng.in Logistics
3
Hussain, Mushtaq, and Pratibha Ranabhat. "Influence of service and product quality on customer retention, A Swedish grocery store." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14762.
Full textAbstract:
Aim: The aim of this study is to examine and compare the importance of services and products in grocery store and to study the effects of services and products on customer retention. Method: This study is quantitative and data is collected by conducting a survey. Primary data is collected through questionnaires by visiting the stores in two cities of Sweden, namely Bollnäs and Gävle. In order to study the importance of service and products, importance scale is used in the questionnaire. Comparative analysis is used to analyze the data. Results & Conclusions: The results show that customers are more concerned about the quality of products rather than quality of services. Further, it is found that among all service elements, personal interaction is considered more important whereas, among products elements, quality of products has most influence on customer decisions. After the comparison of services and products, we found out that product quality influences customer retention to a greater extent. Suggestions for future research: Research always continues and could be followed up with more perception dimensions either from customers’ perspectives or from managerial perspectives. Future research can be conducted to study managerial perception of service and product quality. Furthermore, future research can be conducted to find out other factors that determine customer retention. Customers from multiple stores and larger cities can also be the theme for future researches. Contribution of the study: This study helps retail business to build strong customer base by focusing first on quality of products and then services. Further this helps firms to know how customer’s decision making is affected. Firms with limited resources can first focus on product improvement then on services.
4
Lee, Young Eun. "Investigating consumers' use of product recommendation agents: understanding the influence of product type and in-store context." Thesis, University of British Columbia, 2007. http://hdl.handle.net/2429/31381.
Full textAbstract:
Product Recommendation Agents (RAs) are web-based software systems that
advise consumers about what to buy based on the needs expressed by those consumers.
Most research on RAs has focused on evaluating the different algorithms that generate
recommendations, while the effectiveness of RAs is determined by many factors beyond
design of algorithms.
This dissertation focuses on two important but understudied factors, namely, the
influences of product type and in-store context. These factors were investigated in two
separate laboratory experiments: Study 1 and Study 2. Study 1 examined the influence
products with high emotional contents on consumers' use of RAs. Such products are
characterized by attribute conflicts which involve the correlation of the favourable values
of some attributes with the unfavourable values of others. Two RAs - one that highlights
attribute conflicts and one that presents them implicitly - were developed and compared.
The experiment results show that the RA highlighting attribute conflicts negatively
influences consumers' perceptions and acceptance of RAs, as compared to the RA
obscuring the conflicts. In addition, task emotionality - the degree to which a decision
task is perceived to bring severe negative consequences - moderates such relationships.
Study 2 examined the influence of in-store contexts on consumers' use of RAs. The
in-store context has become important with the advent of mobile RAs operated on
handheld devices, such as Personal Digital Assistants. In the in-store context,
compatibility between the way the store displays the products and the way RAs guides
consumers' decision making is an important predictor of decision performance. Two RAs
which guide consumers' decisions in two different manners - alternative-driven and
attribute-driven ways - were contrasted. Due to a limit to displaying complex products
sorted by every attribute on product shelves, products are displayed randomly by alternative in a store. Therefore, the alternative-driven RA is more compatible with the
store's product displays than attribute-driven RA. The experiment results show that
compatibility increases both accuracy of decisions and perceived control. In addition,
mobile RA use, as compared to RA non-use, decreases consumers' perceived effort and
increases their intentions to return to the store.<br>Business, Sauder School of<br>Graduate
5
Chung, Hwan. "Essays on store brand management the case of vertically differentiated product categories /." Related electronic resource: Current Research at SU : database of SU dissertations, recent titles available full text, 2008. http://wwwlib.umi.com/cr/syr/main.
Full text
6
Schultz, Spencer. "Program Evaluation of a Rich Media Implementation Program." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7742.
Full textAbstract:
Some U.S. e-commerce retail organizations use inadequate visual product presentation strategies that are limited to static product images and uninspiring textual descriptions. E-store customers have a stake because they are the beneficiary of the higher quality online shopping experience produced when rich media is used. Viewed through richness media theory, the purpose of this summative program evaluation was to evaluate the effectiveness of using rich media in e-store product listings. The evaluation was performed for a partner organization 1 year after the organization implemented a rich media implementation program in its e-store product listings. The results of the first repeated measures t tests indicated using rich media in e-store product listings increased annual sales revenue by 14.2% and total profit dollars by 8.8%; however, the results of a weekly profit comparison between 2016 and 2017 were not statistically significant, t(52) = .768, p = .446. The results of the second repeated measures t test indicated customer retention increased by 7.4% annually after implementing the rich media implementation program; however, the results of a weekly customer retention comparison between 2016 and 2017 were not statistically significant, t(52) = 2.002, p =.051. The results of the thematic analysis revealed one theme: maintaining rich media must be cost effective. The implications for positive social change include the potential for increasing consumer trust in convenient, e-retail shopping practices and reducing consumer dependency on inefficient shopping practices at traditional brick-and-mortar stores. Consumers with more detailed product information can make more informed purchase decisions, resulting in a reduced number of product returns and a higher quality online shopping experience.
7
Thunholm, Erik, and Johan Edqvist. "Är den här stan stor nog för både varuhus och e-handel? : En studie om varuplacering och e-handel inom detaljhandeln utifrån företags perspektiv." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-29398.
Full textAbstract:
Since the introduction of the internet, to go on a shopping spree doesn’t require more than a computer or a smartphone. Channels of communication for companies to reach out to consumers has expanded, and personalized marketing is a fact. For physical retailers, product placement and merchandising in the department store is one way to compete against e-commerce and personalized marketing. The purpose of this study was to examine how department stores works with product placement and other means to reduce consumers buying decisions with regard to modern e-commerce and personalized marketing. With qualitative, semi-structured interviews. These where analyzed using theories built with behavioral patterns of the individual and of theories about product placement. The results showed that product placement´s main role is to keep customers in the store longer and attract customers to more purchasing decisions. E-commerce is considered according to the department stores to not pose any threat. To create added value for customers in department stores are just as important as product placement, which is the largest difference between e-commerce and department stores.
8
Manikowski, Adam. "The impact of product, service and in-store environment perceptions on customer satisfaction and behaviour." Thesis, Cranfield University, 2016. http://dspace.lib.cranfield.ac.uk/handle/1826/12309.
Full textAbstract:
Much previous research concerning the effects of the in-store experience on customers’ decision-making has been laboratory-based. There is a need for empirical research in a real store context to determine the impact of product, service and in-store environment perceptions on customer satisfaction and behaviour.
This study is based on a literature review (Project 1) and a large scale empirical study (Projects 2/3) combining two sources of secondary data from the largest retailer in the UK, Tesco, and their loyalty ‘Clubcard’ provider, Dunnhumby. Data includes customer responses to an online self-completion survey of the customers’ shopping experience combined with customer demographic and behavioural data from a loyalty card programme for the same individual. The total sample comprised n=30,696 Tesco shoppers. The online survey measured aspects of the in-store experience. These items were subjected to factor analysis to identify the influences on the in-store experience with four factors emerging: assortment, retail atmosphere, personalised customer service and checkout customer service. These factors were then matched for each individual with behavioural and demographic data collected via the Tesco Clubcard loyalty program. Regression and sensitivity analyses were then conducted to determine the relative impact of the in-store customer experience dimensions on customer behaviour.
Findings include that perceptions of customer service have a strong positive impact on customers’ overall shopping satisfaction and spending behaviour. Perceptions of the in-store environment and product quality/ availability positively influence customer satisfaction but negatively influence the amount of money spent during their shopping trip. Furthermore, personalised customer service has a strong positive impact on spend and overall shopping satisfaction, which also positively influences the number of store visits the week after. However, an increase in shopping satisfaction coming from positive perceptions of the in-store environment and product quality/ availability factors helps to reduce their negative impact on spend week after.
A key contribution of this study is to suggest a priority order for investment; retailers should prioritise personalised customer service and checkout customer service, followed by the in-store environment together with product quality and availability. These findings are very important in the context of the many initiatives the majority of retail operators undertake. Many retailers focus on cost-optimisation plans like implementing self-service check outs or easy to operate and clinical in-store environment. This research clearly and solidly shows which approach should be followed and what really matters for customers. That is why the findings are important for both retailers and academics, contributing to and expanding knowledge and practice on the impact of the in-store environment on the customer experience.
9
Jonsson, Martina. "Exploring Designs for Enhancing the In-store Customer Experience through Digital Product Information in Fashion Retail." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230753.
Full textAbstract:
The ongoing consumer transition from offline to online shopping in the fashion retail industry requires retailers to take action. Not only do consumers shop more online, they also go online for research of retail products. Forecasts tell that bringing the online experience to offline stores might bridge the gap between the two channels. The online experience provides high-end digital content, and puts a demand on the product information offline as this was found crucial for the customer experience. The marketing possibilities in-store was found to be an advantage to bricks-and-mortar retailers. Thus, this study aims to investigate how the customer experience can be enhanced in retail bricks-and-mortar stores through digital product information. A survey was conducted to identify user requirements in terms of product information. An augmented reality prototype was formed to satisfy the identified user requirements. The prototype was tested in two user studies that evaluated the content, visualization, interaction and satisfaction. The prototype was iterated between the two user studies. The most crucial parameters of fashion retail product information were established, together with implications for the visual representation and interaction. It was found that there were unfulfilled user needs with existing service options, which were satisfied with the use of an augmented reality prototype for product information retrieval. The use of AR for this purpose also proved to be able to contribute to an omnichannel solution for multi-channel retailers. The conclusion was thus that the customer in-store experience could be enhanced by the introduction of an augmented reality prototype for product information retrieval, taking into account the implications for content, visualization and interaction provided in this study.<br>Den pågående konsumentövergången från offline till online shopping i modedetaljhandeln kräver att detaljhandlare vidtar åtgärder. Förutom att konsumenterna handlar mer online, använder de också onlinebutiker allt mer för undersökning av produkter. Prognoser förtäljer att införandet av onlineupplevelsen till offline-butiker kan överbrygga klyftan mellan de två kanalerna. Onlineupplevelsen tillhandahåller högklassigt digitalt innehåll och ställer krav på produktinformationen offline, eftersom denna konstaterades vara en avgörande faktor för kundupplevelsen. Marknadsföringsmöjligheterna i fysiska butiker har visat sig vara en fördel för detaljhandlare som existerar i offlinekanalen. Således syftar denna studie till att undersöka hur kundupplevelsen kan förstärkas i fysiska detaljhandelsbutiker genom digital produktinformation. En enkätundersökning genomfördes för att identifiera användarnas krav när det gäller produktinformation. En augmented reality-prototyp formades i anspråk att tillfredsställa de identifierade användarkraven. Prototypen testades i två användarstudier, som utvärderade prototypens innehåll, visualisering, interaktion och tillfredsställelse. Prototypen itererades mellan de två användarstudierna. De mest kritiska parametrarna för produktinformation fastställdes, tillsammans med implikationer för visuell representation och interaktion. Det kunde konstateras att en AR-prototyp kunde tillfredsställa ännu omötta användarbehov för inhämtning av produktinformation. Användningen av AR för detta ändamål visade sig också ha möjligheten att bidra till en omnichannel-lösning för modehandlare som existerar i flera kanaler. Slutsatsen var således att kundupplevelsen i fysiska detaljhandelsbutiker kan förstärkas genom införandet av en augmented reality-prototyp för produktinformationsinhämtning, genom att ta hänsyn till de implikationer gällande innehåll, visualisering och interaktion tillhandahållna i denna studie.
10
Garcia, Viviana. "The Customer Experience in the Product After-Use Phase : A case study of the IKEA second-hand store." Thesis, Mälardalens högskola, Akademin för innovation, design och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-55228.
Full textAbstract:
As customers become more and more aware of the threats and limits of the current economic system, joined with the pressure of environmental policies, companies are pressured to rethink their offerings, processes, and business models in order to accelerate the transition to a circular economy. This transition requires significant changes in habits and behaviors, but simultaneously it offers opportunities for innovation. In this regard, business model innovation plays an essential role in enabling this transition via circular business models that close the loop. For the successful development, implementation, and adoption of new business models, a depth understanding of customers' needs is fundamental. However, little is known about the customer perceptions, motivations, and willingness to participate in circular economy. To address this gap, the study explores the transition to circular economy from the customers' perspective by employing a qualitative single case study bounded to the furniture retail company, IKEA, specifically the IKEA Second-Hand pilot store in Eskilstuna, Sweden. Through in-person interviews, observations, and a questionnaire, data from customers donating their used furniture to the recycling mall ReTuna, people discarding furniture at the recycling station, and people selling and giving away their used furniture via the social media platform Facebook, was captured to explore the customer experience in the after-use phase of furniture. Findings of the study present opportunities for the case company to strengthen its product recovery strategies.
11
Diwan, Piyush D. "A Software Product Line Engineering Approach to Building A Modeling and Simulation as a Service (M&SaaS) Application Store." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1385393779.
Full text
12
Zhang, Tongxiao. "The value of IT-enabled retailer learning can personalized product recommendations (PPRs) improve customer store loyalty in electronic markets? /." College Park, Md. : University of Maryland, 2005. http://hdl.handle.net/1903/2820.
Full textAbstract:
Thesis (Ph. D.) -- University of Maryland, College Park, 2005.<br>Thesis research directed by: Business and Management. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.
13
Yaqoob, Gulraiz, and Ammar Avais. "Importance of Shelf Space : Is shelf space equally important for the different product categories in grocery store (ICA Alidhem)?" Thesis, Umeå University, Umeå University, Faculty of Social Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-34960.
Full textAbstract:
<p>The way consumers choose between different categories of grocery items on display at super markets depends on a number of behavior patterns and factors. The aim of this research was to know how consumer makes the selection in between the different product categories and how premier shelf space affects their decision making process. No doubt, there are so many factors, which can influence the consumer’s decision- making process for grocery shopping. In this research we studied the importance of seven factors on the sale of 12 product categories in ICA Alidhem stores.</p><p>A social survey was conducted and 96 filled questionnaires were collected from the different people who were living near to the ICA Alidhem store. Spss tool was used to analyze the data.</p><p>Likert scale was used to know the importance of these seven factors for the sale of 12 product categories and through our research we came to know that out of these seven factors, shelf space is the least important factor for 9 product categories studied. This result could be helpful for ICA Alidhem store for defining the planogram and for manufacturers of these 12 product categories as well. On the bases of mean value we defined the priority set and the purpose of this priority set is to know the importance of shelf space for these 12 product categories.</p>
14
Kuang, Peiying, and Mahmood Ali. "E-Grocery in Digital Age : ICA MAXI in Gävle." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-17689.
Full textAbstract:
Aim: The purpose of this study is to identify factors that can attract customers to buy online and help the grocers to improve their online grocery services to retain and obtain customers. Design/Methodology/Approach: A qualitative method was used, based on triangulation methodology including observation and interviews of manager and employees. Quantitative data was collected by handing out questionnaire to 204 potential customers and 30 existing customers. Findings: The study shows that product and service quality, time saving and convenience, web page layout, customers’ trust in grocers (service providers), store image and advertising are the important factors that customers consider when they decide to use online grocer service. E- grocers also need to consider these factors when they start online grocery service. Suggestions for Future Research: An extensive study with large population sample and co- operation from other companies can help to generalize the results. Future studies can be extended to include drive-in and shared reception box service method, and consider the cost for the customers in e-grocery sector.
15
Culbertson, Greg S. "Investigating methods of conditioning fresh vegetables in retail establishments and exploring procedural modifications that improve product quality and safety." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397488227.
Full text
16
Hasnat, Radiat. "A Gamification Theory : A study of loyalty enhancement in the retail context." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172340.
Full textAbstract:
Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. Gamification presents an opportunity for businesses to gain consumers’ attention and engagement through different aspects and elements of it. Organizations such as Pinchos, the restaurant have utilized those gaming elements in order to grow their revenues and keep the customers engaged while ordering food. Despite the exponential growth of gamification in the business world, studies on its marketing effectiveness and the influence of its elementsare lacking.To fill this gapin the literature, this researchaims to gain a deeper understanding of gamification and its different elements, byfocusingon the utilization of gamification as a digital marketing tool to enhance customer loyalty and retention in retail store setting. Therefore, this researchaimsfirst to identify all the factorsaffecting store choice. Second, identify and examine the different factors affecting retail store loyalty. Finally, the differentelements of gamificationare identifiedand their effect on loyalty are studied.In order to fulfil thepurpose of the studywe have collaborated with ChildrensHouse, a retail toy store located in Umea, Sweden, in order to gain insights from current and potential customers. A quantitative study was conducted,and the sample population chosen was generation Y parents, due to their digital literacy. To add a degree of credibility to the research, a short interview with Simon, the owner of ChildrensHouse, was conducted in order to gain managerial insights as well.The main conclusions of this research include,the different factors affecting retail toy store choices which were: store attributes, product attributesand demographics; the factors influencing loyaltywhich were: interpersonal communications, impersonal communications, direct experience, distance, value for moneyand engagement in gamified applications. Finally, the research results indicate that gamification when utilized as an engagement application will enhance customer retention and store loyalty.
17
Prinsloo, Nadia. "Consumer satisfaction with food labels during the pre-purchase in-store evaluation : a study in Gauteng / Nadia Prinsloo." Thesis, North-West University, 2011. http://hdl.handle.net/10394/8421.
Full textAbstract:
Food labels are imperative in consumers‟ decision-making process of packaged food products as they communicate important information such as expiry dates, nutrition information and information about allergies to the consumer. Especially during a first-time purchase, consumers rely on food labels to assist them in making their product choice easier. In the heterogeneous context of South Africa, consumers‟ product needs vary and one may assume that consumer needs in terms of food label information differ. Although food labelling is regulated in South Africa, it is still important that consumers are satisfied with labels due to their significant communicative function. However, to the knowledge of the author, little previous research exists on South African consumers‟ satisfaction with food labels. Therefore, this study aimed to explore and describe consumers‟ satisfaction with food labels based on a typical in-store encounter.
The confirmation/disconfirmation paradigm had been used as theoretical foundation in this study and consumers‟ expectations and performance judgement of food labels were therefore explored and compared within the confirmation/disconfirmation paradigm. This study furthermore aimed to explore the influence of food labels on consumers‟ product choice as well as to determine the influence of demographic characteristics on consumers‟ expectations and performance judgement of food labels. Lastly, this study aimed to make recommendations to food regulators and manufacturers on how existing food labels could be improved in order to enhance consumer satisfaction.
Based on the literature, satisfaction with food labels might be influenced by the information on food labels such as ingredient lists, expiry dates and nutrition information as well as attributes of food labels such as the readability, understandability, credibility and adequacy. Exploratory factor analysis used in the present study indicated that the information on food labels can be classified as either primary (ingredient list, expiry date, health and nutrition information, information about allergies and quality guarantee) or secondary (name of manufacturer, well-known logos or symbols, country of origin or geographical region, usage instructions and number of servings). A quantitative research method by means of a survey approach was used in this study over a period of three weeks. A total of 400 self-administered questionnaires were distributed at office buildings and business premises in the urban Gauteng Province in September 2010 by means of a non-probability sampling method. A total of 279 useful questionnaires were retrieved and data analysis was performed by Statistical Consultations Services of the North-West University using SPSS (Statistical Package for Social Sciences). Results show that respondents were only partially satisfied with food labels as they were satisfied with secondary information, but dissatisfied with primary information as well as with label attributes. The results furthermore show that primary information tended to be more likely to influence respondents‟ product choice than secondary information. In addition, results show that demographics had little influence on respondents‟ expectations and performance judgement of food labels.
Based on the findings of this study, recommendations can be made to regulators and manufacturers on how consumer satisfaction with existing food labels can be improved. Recommendations include the improvement of the overall readability, understandability, credibility as well as adequacy of food labels. Especially primary information and the way it gets portrayed should be considered for improvement to increase consumer satisfaction.<br>Thesis (M. Consumer Science)--North-West University, Potchefstroom Campus, 2011
18
Giorgadze, Nino. "Factors Influencing Impulse Buying in Retail Stores." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193315.
Full textAbstract:
Impulse buying is a widely pervasive phenomenon. Statistics shows that more and more shoppers are experiencing irresistible urge to purchase unplanned and in most cases unnecessary product. Existing researches fall short in identifying most suitable tools that marketers can adopt in order to promote impulsive sales. Therefore, this thesis provides deep analysis of those, controllable factors that influence impulse buying. Particularly four external cues are examined: product display, promotional signage, sensory elements and social atmospherics. Research has deductive approach. First, existing academic articles and research papers are analyzed. Then two different methods of primary data collection are covered. Self-reported online survey is used as a main research tool. Received data of 193 respondents is analyzed in SPSS software using Pearson correlation test and standard multiple regression analysis. Results of store experiment and interviews are covered next. The research concludes that product display has strongest impact on impulse buying, influences and encourages consumer unplanned purchase decisions. Thus, marketers are advised to promote product presentation in the stores.
19
Shams, Poja. "What Does it Take to Get your Attention? : The influence of In-Store and Out-of-Store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods." Doctoral thesis, Karlstads universitet, Centrum för tjänsteforskning, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-25947.
Full textAbstract:
Decision making for fast-moving consumer goods involves a choice between numerous similar alternatives. Under such demanding circumstances, a decision is made for one product. The decision is dependent on the interaction between the environment and the mind of the consumer, both of which are filled with information that can influence the outcome. The aim of this dissertation is to explore how the mind and the environment guides attention towards considered and chosen products in consumer decision making at the point-of-purchase. Consumers are equipped with several effort reduction strategies to simplify complex decision making. The selection of strategies can be conscious or automatic and driven by information in the environment or the mind of the decision maker. The selected decision strategy reduces the set of options to one alternative in an iterative process of comparisons that are fast and rely on perceptual cues to quickly exclude irrelevant products. This thesis uses eye-tracking to explore this rapid processing that lacks conscious access or control. The purpose is to explore how product packaging and placement (as in-store factors), and recognition, preferences, and choice task (as out-of-store factors) influence the decision-making process through visual attention. The results of the 10 experiments in the five papers that comprise this thesis shed new light on the role of visual attention in the interaction between the environment and the mind, and its influence on the consumer. It is said that consumers choose with their eyes, which means that unseen is unsold. The results of this thesis show that it is just as important to be comprehended as it is to be seen. In split-second decision making, the ability to recognize and comprehend a product can significantly impact preferences. Comprehension stretches beyond perception as consumers infer value from memory structures that influence attention. Hence, the eye truly sees what the mind is prepared to comprehend.
20
Hedman, Ida. "Designing a Wallpaper Display System for an Effective Product Selection : A Collaboration with Midbec Wallpapers." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64324.
Full textAbstract:
We are heading into a world that is becoming more and more digital. In the future markets, customers will demand that some sort of technical support is available when they make purchases. This put a big responsibility on companies that have to satisfy that need. The wallpaper industry has not incorporated many efficient support tools to facilitate the product selection at Swedish retailers. This results in that customers experience many issues when they search for new wallpapers. Through a needfinding process, where customers were observed at retailers, eight primary customer needs could be established in the project. These were ranked after their relative importance. The results showed that the most important needs to satisfy was to give customer’s inspiration and help them visualize wallpapers in environments. In two workshops, around 100 ideas on how a system that could satisfy these needs was generated in a number of brainstorming sessions. These ideas were then culled with various evaluation methods such as rating matrixes, inventory methods and by clustering the ideas. At the end of the evaluation process, four concepts remained with different levels of technical demands and implementation requirements. The decision of which concept that was going to be further developed was then made by Midbec. The final system is a service that allows customer to visualize chosen wallpapers in a digital environment. The system contains a screen with a connected hand scanner that will be integrated in Midbec’s store interior and QR-barcodes that is applied to each wallpaper. When a barcode is decoded, either with the scanner or with a smartphone, the user connects to Midbec’s newly developed online wallpaper tool where the wallpaper can be seen in different environments. The benchmarking showed that no studies of effective wallpaper displays has been made. Several areas where new systems can be implemented to support customers and promote wallpapers more effectively was found throughout the process. This means that there are many possibilities to develop and implement new designs in the industry. As a conclusion, this project showed that a needfinding process should focus on incorporating the user to the highest possible level to ensure that reliable data is collected. Another conclusion is that customers experience many different issues in today’s wallpaper selection process. Again, this shows that there is potential to develop systems that can improve today’s wallpaper industry.<br>Vi går mot en värld som blir allt mer digital. I den framtida marknaden kommer kunder kräva att något sorts tekniskt hjälpmedel finns tillhands när de gör sina inköp. Detta ställer krav på företagen som måste tillfredsställa det behovet. Tapetindustrin har inte integrerat många effektiva verktyg för att underlätta produktvalet hos svenska återförsäljare. Detta resulterar i att kunderna upplever många svårigheter när de letar efter nya tapeter. Genom en behovsidentifieringsprocess, där kunder observerades hos återförsäljare, kunde åtta primära kundbehov fastställas i projektet. Dessa rankades efter deras relativa betydelse. Resultatet visade att de viktigast behoven att tillfredsställa är att ge kunderna inspiration och hjälpa de att visualisera tapeter i miljöer. I två workshops genererades cirka 100 idéer i ett antal brainstorming sessioner på hur ett system som tillfredsställer dessa behov kan se ut. Dessa idéer sorterades sedan med olika utvärderingsmetoder som betygsmatriser, inventerings metoder och genom att gruppera idéerna. I slutet av utvärderingsprocessen återstod fyra koncept med olika grad av tekniska och implementerings krav. Beslutet om viket koncept som skulle vidareutvecklas togs sedan av Midbec. Det slutgiltiga systemet är en tjänst som tillåter kunderna att visualisera valda tapeter i en digital miljö. Systemet inkluderar en skärm med en tillhörande handskanner som är integrerad i Midbec’s butiksmiljö samt QR-koder som är applicerade på varje tapet. När en kod avläses, antigen med skannern eller med en smartphone, kopplas användaren till Midbec’s nyligen framtagna onlinetjänst där tapeten kan ses i olika miljöer. Förstudien visade att inga tidigare studier på effektiva tapetskyltningar har genomförts. Flera områden där nya system kan implementeras för att stödja kunderna och framhäva tapeter mer effektivt framkom under projektet. Detta betyder att det finns många möjligheter för att utveckla och implementera nya designer i branschen. Som en slutsats visade detta projekt att en behovsidentifieringsprocess borde inkludera användaren så mycket som möjligt för att säkerställa att tillförlitliga data samlas in. Ännu en slutsats är att kunder upplever många olika svårigheter i dagens tapetvalsprocess. Återigen visar detta på att det finns potential för att utveckla nya system som kan förbättra dagens tapetbransch.
21
King, Larrie Leon Jr. "Private Labels and Personal Care: A Focus on Store Brand Package Design, Branding Design and Consumer Attitudes Towards Private Label Personal Care Products." Kent State University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=kent1400330956.
Full text
22
Carranza, Rojas Franco Alfredo, Tirado Gabriel Fernando Chavez, Macera Ricardo Martin Dorador, and Alvarado Juan Carlos Ore. "Tienda de Conveniencia Eco amigable de productos orgánicos y saludables "Qhali Store"." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652844.
Full textAbstract:
El objetivo de este trabajo de investigación es demostrar la viabilidad, rentabilidad y durabilidad del proyecto desarrollando una tienda de conveniencia eco amigable de productos orgánicos y saludables – QHALI STORE. Tienda que satisface la preocupación por el cuidado de la salud, bienestar y estilo de vida que viene en tendencia creciente en el país. Se presenta la oportunidad de atender esta necesidad, mediante la intermediación de productos orgánicos de alta calidad, y productos que cuentan con poco alcance o cobertura de mercado en la ciudad de Lima. Estos productos, aportan grandes beneficios al cuerpo humano y al medio ambiente. La investigación del presente estudio, empleo una metodología cualitativa y cuantitativa a través de encuestas, que concluye en una necesidad de mercado desatendida y con mucho potencial de crecimiento.
Qhali emplea canales digitales como las redes sociales o páginas web para llegar y conectar con su público objetivo el cual inicialmente está conformado por un sector de la zona 7 de Lima Metropolitana donde se encuentra la mayor población de consumidores con un estilo de vida saludable. Para lograr captar mayores ingresos e incrementar las transacciones, se contará con 2 canales de venta, como son, visita en tienda física (tienda de conveniencia), compras web o compras a través de redes sociales, en donde destacara la participación del delivery.
Para finalizar se realizó un estudio de factibilidad del proyecto en donde se demuestra su viabilidad en las áreas comerciales y financiera. Con una inversión de 106,175.00 soles, financiados con un 50% con aporte de los accionistas y un 50% financiado con un préstamo bancario con un plazo de 5 años, y una tasa de interés de 25%.<br>The objective of this research work is to demonstrate the viability, profitability and durability of the project by developing an eco-friendly convenience store for organic and healthy products - QHALI STORE. Store that satisfies the concern for health care, well-being and lifestyle that is growing in the country. The opportunity to meet this market need is presented, through developing a retail store (convenience store) of high-quality organic products, and products that have little scope or market coverage in the city of Lima. These products provide great benefits to the human body and the environment. The research of the present study used a qualitative and quantitative methodology through surveys, which concludes in an unattended market need with great potential for growth.
Qhali Store will use digital marketing channels such as social networks or web pages to reach and connect with its target audience, which is initially made up of a sector of Zone 7 of Metropolitan Lima where the largest population of consumers with a healthy lifestyle is found. In order to capture more income and increase transactions, there will be 2 sales channels, such as visits to a physical store (convenience store), web purchases or purchases through social networks, where the participation of delivery stands out.
Finally, a feasibility study of the project was carried out, demonstrating its viability in the commercial and financial areas. With an investment of 106,175.00 soles, financed with 50% with a contribution from the shareholders and 50% financed with a bank loan with a term of 5 years, and an interest rate of 25%.<br>Trabajo de investigación
23
Salisbury, Karli A. "Examining Market Channels for Local Produce: Consumer Affordability and Producer Profitability." DigitalCommons@USU, 2018. https://digitalcommons.usu.edu/etd/7408.
Full textAbstract:
This study examines the price differences of commonly consumed produce between farmers’ markets and grocery stores in Utah. Our first objective is to compare price differences of a basket of produce between farmers’ markets and grocery stores. We compare these price differences in terms of low-income consumer affordability and if an individual can afford a market basket of produce using a combination of Farmers’ Market Nutrition Program (FMNP) dollars and Double Up Food Bucks (DUFB) incentive dollars. Our second objective for this study is to establish the price premiums of individual produce items based on where the produce was sold, time of season, market channel (farmers’ market versus grocery store), as well as production method used (conventional versus organic).
The findings from this research can inform policy makers of the affordability of farmers’ market produce and apply incentive programs more effectively. We can inform consumers of the price differences so they can maximize their food budgets. We can use the research to help producers make market strategies that can then maximize their profits.
24
Silvestre, Bruna Filipa Afonso. "Principais determinantes da fidelização do consumidor no retalho de calçado : um estudo exploratório." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20659.
Full textAbstract:
Mestrado em Marketing<br>O setor de retalho tem registado alterações profundas. A concorrência intensificou-se, quer por parte de empresas nacionais, quer de empresas estrangeiras. Assim, os retalhistas devem diferenciar-se da concorrência e conhecer melhor as necessidades dos consumidores. A vantagem competitiva do retalhista pode derivar da sua atuação a nível de sortido de produto, preço, qualidade de serviço e atributos da loja. Se o retalhista satisfizer as necessidades do seu target nesses atributos pode conseguir níveis mais elevados de satisfação e lealdade (Dabholkar, Thorpe & Rentz, 1996). O principal objetivo desta investigação foi avaliar os principais determinantes da fidelização do consumidor no retalho de calçado.
Para tal, desenvolveu-se um estudo qualitativo com uma amostra não probabilística, por conveniência. Foram realizadas seis entrevistas em profundidade com o intuito de aprofundar o entendimento sobre como os atributos investigados podem ser relevantes para entender a satisfação e a lealdade.
O estudo adotou uma abordagem interpretativista, tendo os resultados evidenciado como principais determinantes o sortido do produto, o preço, a qualidade de serviço e a lealdade.<br>The retail sector has undergone profound changes. Competition has intensified, both by domestic and foreign companies. Thus, retailers must differentiate themselves from the competition and better understand the needs of consumers. The retailer's competitive advantage may derive from its performance in terms of product assortment, price, service quality and store attributes. If the retailer meets the needs of its target in these attributes, it can achieve higher levels of satisfaction and loyalty (Dabholkar, Thorpe & Rentz, 1996). The main objective of this investigation was to evaluate the main determinants of consumer loyalty in the footwear retail.
To this end, a qualitative study was developed with a non-probabilistic sample, for convenience. Six in-depth interviews were conducted in order to deepen the understanding of how the investigated attributes can be relevant to understand satisfaction and loyalty.
The study adopted an interpretive approach, with the results showing the product assortment, price, service quality and loyalty as the main determinants.<br>info:eu-repo/semantics/publishedVersion
25
Kamleitner, Bernadette, Carina Thürridl, and Brett A. S. Martin. "A Cinderella Story: How Past Identity Salience Boosts Demand for Repurposed Products." American Marketing Association, 2019. http://dx.doi.org/10.1177/0022242919872156.
Full textAbstract:
Like Cinderella, many repurposed products involve a biographical transformation, from a tattered past identity (e.g., an old airbag) to a product with a valuable but different new identity (e.g., a backpack made from an airbag). In this article, the authors argue that marketers should help customers infer such product stories by highlighting the products' tattered past identities. Three field experiments and four controlled experiments show that making a product's past identity salient boosts demand across a variety of repurposed products. This is because past identity salience induces narrative thoughts about these products' biographies, which in turn allows customers to feel special. Results also suggest that this strategy of past identity salience needs to be particularly well-crafted for products with easily discernible past identities. These findings highlight a promising new facet of storytelling (i.e., stories that customers self-infer in response to minimal marketer input); create new opportunities for promoting products with a prior life; and deliver detailed guidance for the largely unexplored, growing market for upcycled and recycled products.
26
Ogland-Hand, Jonathan D. "Integrated Systems Analyses of Using Geologically Stored CO2 and Sedimentary Basin Geothermal Resources to Produce and Store Energy." The Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555079270508336.
Full text
27
Tu, Mei-chun, and 涂玫君. "Indicating Relationship of Store Image, Product Attributes to Product Perception and Purchasing Intention-Fresh Food Products of Convenience Store as an Example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/48285888800909193508.
Full textAbstract:
碩士<br>元智大學<br>管理研究所<br>94<br>This thesis，a research on using fresh food products of convenience store as an example to indicating relationship of store image、 product attributes 、 product perception and purchasing intention on fresh food products of convenience store。
In this study，we collected raw data by both printed and questionnaire in Taipei area。The main contributions in the study are described as following：
Part A.
(1) The relationships between management ability 、 service dimensions of store image and fresh food product perception have significant positive correlation .
(2) The relationships between management ability、convenience.、service、atmosphere of the shop image and fresh food purchasing intention have significant positive correlation.
Part B.
(1).The relationships between derive attribute dimension of fresh food attribute and fresh food product perception have significant positive correlation.
(2) The relationships between basic attribute 、form attribute 、consciousness attribute and derive attribute of fresh food attribute and fresh food purchasing intention have significant positive correlation.
Part C
(1) The relationships between age 、education degree and fresh food purchasing intention have significant positive effect on the consumption characteristic of demographic variables.
(2) The relationships between education degree 、level of the monthly income and fresh food purchasing intention have significant positive effect on the consumption characteristic of demographic variables.
Part D
(1).The relationships between different work type and fresh food product perception have significant positive effect on the consumption characteristic of demographic variables.
(2) The relationships between different marital status and fresh food purchasing intention have significant positive effect on the consumption characteristic of demographic variables.
The study result could be the reference of product development for chain store industry in the future, and this research also has value and contribution on academy and practice.
28
Chang, Kuo-Kwang, and 張國光. "The Relationships among Product display, Store Image, and Sales Performance Study of Convenience Chain Stores." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/76874703352118274585.
Full textAbstract:
碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>90<br>Facing today’s competitive environments, retail stores are working so hard for outperforming their competitors by various kinds of means. Product display is one of the most crucial factors to the success of retail store management. Although product freshness is an important consideration during consumers’ buying process of fresh milk products, academic literature has not provided too much empirical information of this concern. Currently, most retail stores use first-in-first-out method (FIFO) to display their fresh milk products. The question is whether change of product display (i.e., last-in-first-out; LIFO) has influences and creates better results on retail store’s image and sales performance. Thus, this research intends to provide a better understanding of the impacts of change of product display (i.e., FIFO vs. LIFO) on store image and sales performance.
In one of the five largest convenience chain stores (CVS) in Taiwan, this research performs an eight-week product display experiment on 24 CVS retail stores, including 13 experiment stores (LIFO) and 11 contrast stores (FIFO). The experiment products are 8 family-size fresh milk product items (1000 cc. and 2000 cc.) of two national brands. Before-and-after-experiment questionnaires are used for data collection. Two samples are collected: a pretest sample (40) and a formal test (326). During the experiment, several elements are considered and controlled for ensuring experiment quality.
Overall, the research findings show that LIFO is significantly better than FIFO in store image, sales, and gross profit. However, FIFO is slightly better than LIFO in net profit. Even though net profit is slightly lower in LIFO, most attended retail store managers have positive attitude toward LIFO. They think that in the long run, LIFO should be adopted. The author urges that CVS corporations may consider using LIFO to replace FIFO in their fresh milk product display. Three suggestions are made to CVS franchisers for encouraging franchisee to adopt LIFO:
(1)Improving ordering skills and systems to reduce expiration rate,
(2)Utilizing POS systems in more efficient and effective ways, and
(3)Emphasizing long-term advantages from store image to sales and net profit.
29
Wang, Li-Yu, and 王立宇. "A Study of Sensor-based Store Product Recommendation System." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/8emrp9.
Full textAbstract:
碩士<br>國立彰化師範大學<br>資訊管理學系<br>106<br>With the rapid evolution of mobile cloud, big data and sensing technologies, the application of Internet of Things (IoT) connected by sensors has gradually become possible. The rise of the IoT has led retailers to think hard about how to use wireless sensor networks and develop possible technologies for display and sale of various products with minimal operating costs.
Today's stores, such as supermarket vendors, mostly use mail to send out printout advertisement or use online information to inform consumers of current promotions. This kind of advertisement is not real-time marketing. However, when consumers are shopping on the spot, it is extremely important how to promptly and effectively inform customers real-time product promotions. In terms of stores, promotions can range from simple discounts to important product combination sale.
This study used simulation to simulate sensors-based store to recommend products to consumers. First, this study established a set of training data for interdependent goods through association rules. Then, the system used website shopping cart model to simulate sensors-based store to detect consumers’ real-time product purchasing information, and then utilized product association rules in the training data set for product recommendations. This study used web-based shopping carts mechanism to simulate a product recommendation system using the sensor network as the main axis, and verified its feasibility with actual experimental tests.
In this study, 120 subjects were performing web-based shopping simulating the sensor-based shopping scenario, and the Weka data mining tool was used to establish a product association training set. Then 40 subjects were conducting task-oriented shopping experiments. Results showed that successful product combination recommendation, based on the association rules, reached up to more than 50 percent. The results of this study can provide an important reference for the future industry-related studies interested in sensor-based stores.
30
Lai, Wenmin, and 賴玟敏. "The Relationship among Gift Purchase Motivation, Product Category, Product Attributes and Store Attributes in Travel." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/40446907321596757524.
Full textAbstract:
碩士<br>國立臺北護理健康大學<br>旅遊健康研究所<br>100<br>Gift gifting is an important concept in the traditional Taiwan culture. It is not only culture custom but also an issue is worth being explore. The relationship among gift giving motivation, product category, product attributes, and store attributes in travel is worth being discussed. The purposes of this study was to analyze what gifts giving motivations influence the types of product categories, product attributes, and attributes of the store where the gifts are purchased in travel, and according to the relationship established between the four variables.
413 valid samples were attained. Confirmatory factor analysis (CFA) and the path analysis (PA) of structural equation modeling (SEM) were adopted to test the hypotheses. The results are following: (1) Gift giving motivation has a positive influence on product category, product attribute, and store attribute. (2) The gift giving motivation contains altruistic, love and friendship in the model. Marketing and retailers should be cognizant of tourists’ gift giving motivations and provide multiple products that has appealing attributes in an appealing store environment based on these motivations. In this way, retailers can provide a pleasurable and profitable selling environment benefiting the tourists.
31
Fang, Hsiao Ya, and 蕭雅方. "The Valuation of Brand Equity for Digital Product Chain Store." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/99498394190580448349.
Full textAbstract:
碩士<br>輔仁大學<br>管理學研究所<br>93<br>Brand equity, involving perceived quality, awareness, loyalty, brand association, and other appropriate assets, is regarded as a set of mental assets and liabilities that serve to increase and reduce perceived value on service or products. It not only influences business profit and intangible assets, but also ensures quality in consumer’s purchasing decision. Additionally, brand equity serves as the policy reference based on which government chooses potential local brand and foster its internationalization.
Many countries think highly of brand equity. For example, Interbrand calculates brand equity by entailing indexes of net operating profit after tax, brand role, and brand strength; BBDO Group Germany used cash flow discount rate and brand strength to get brand value; American A.C. Nielsen corporate judges brand equity from brand monitor, brand value system, brand manipulating system, and brand controling system. Dr. HIROSE in Japan developed brand valuation model combining dimensions of prestige driver (PD), loyalty driver (LD), expansion driver (ED) and free risk rate.
Though these brand valuation models consider both financial and non-financial indexes, subjective judgement is inevitable. Owing to the distinct industrial environment with prosperous SMEs (Small and Medium sized Enterprises) in Taiwan and the sparse data for financial prediction, existed brand valuation models of other countries cannot be directly applied to assess Taiwanese brand. Therefore, this research attempts to propose a formula of brand value calculation for Taiwanses business by refering to others’ brand evaluation model, considering characteristics of domestic chain stores, and involving consumers’views so as to build a fit evaluation model. Specifically, PD is the extent to which leading brands outperform no-brand products. LD is used to measure how experts view brand strength and consumers’ satisfaction, while ED implies brand diversification as well as internationalizing degree. Taking discount rate (r) into account, this study develops a formula of brand value (BV) shown as the following:
BV=f(PD,LD,ED,r) =PD*LD*ED/r
With the improvement in national income and education level, and development and integration of high-tech industries, digital products are becoming widely accepted, which leads to prosperity of Taiwan’s digital chain stores. Hence, this research chooses two leading digital brand stores E-Life Mall and Tsann Kuen Transnation Group as examples for brand equity calculation. In the light of the formula inferred, the BV of Tsann Kuen Transnation Group ($1,579,636,125) is higher than that of E-Life Mall ($1,134,890,456). Additionally, Tsann Kuen appears superior in both PD and ED while E-Life Mall predominates in LD.
The equity evaluation modle built not only solves the problem of sparse information in financial prediction, but also is easily calculated and can be used in other industries. The study suggests that companies should promote PD by increasing sale and gross profit margin. Moreover, systematic human resource training, marketing capabilities, and managing capabilities will construct better operation modes and systems highlighting brand strength. Besides, companies are encouraged to build perennial relationships with customers and forge consumers’ satisfaction as well as loyalty through fine product quality and brand awareness. Furthermore, strategies of internationalization and diversification are suggested for market expansion and brand globalization.
32
Ren, Lim Poh, and 林博仁. "A research of household product chain store Logistics distribution system." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/47701281140442025317.
Full textAbstract:
碩士<br>逢甲大學<br>工業工程與系統管理學系<br>102<br>The logistics industry is the kind of service industry， responsible for achieving the delivery requirements of the outlets. Any gaps in the distribution process may not work， as outlets required completing delivery. Little mistake may hurt the company&;#39;s image is very huge way， so for the logistics industry to prevent and remedy the distribution of the accident is particularly important. In order to achieve the above aims， this study used a logistics company in Malaysia， by using BPR change and monitoring to monitor all distribution processes to be controlled and may occur in abnormal conditions. The framework of this study is divided into three parts. The first literature review of the definition of household goods chain stores also mentioned the distribution processes， the second to understand the mode of operation and design architecture of the Business Process Reengineering (BPR). Third import the BPR processing and distribution processes listed which may appear abnormal condition and the corresponding strain. The conclusions of the last description of the department of import BPR this logistics system must be made in all cases the exchange of information and delivery information.
33
Zhang, Xu. "Analysis of value added meat product choice behaviour by Canadian households." Master's thesis, 2010. http://hdl.handle.net/10048/1420.
Full textAbstract:
This study focuses on the variability of Canadian's value added meat purchase patterns by animal species, by level of processing, by branding and by grocery store chains.
The results highlight that meat price, advertising and household socio-demographic characteristics and regional segments are strongly related to meat demand. The findings also indicate that there is no one correct pattern of meat product development across animal products from different species. In addition grocery store meat purchase exhibits little store loyalty most households purchase meat at more than one store chain regularly.
The implications of the study suggest the importance of meat marketing segmentation by socioeconomic and household demographic factors in the development of marketing programs and product promotion for the food industry in general and meat industry to expand sales by targeting marketing strategies. Public health implications include the fact that habit persistence is important and likely an impediment to behaviour changes.<br>Agricultural and Resource Economics
34
CHANG, JEAN-TYAN, and 張甄恬. "Transforming Image of Taiwanese Traditional Grocery Store into CulturalCreative Product Design." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/40328187286155212074.
Full textAbstract:
碩士<br>國立臺灣藝術大學<br>工藝設計學系<br>104<br>In recent years, designing cultural and creative products based on Taiwan culture gradually becomes a trend. Filling culture elements in the products is not only for changing users’ view of the products, but also enriching their life style. Traditional grocery stores in Taiwan are not just the places for selling essential commodities, but are communication fields for the residents as well. In every traditional village, grocery stores are as the Postal Service stations, and also provide residents other service with human touch. Grocery stores used to be everyone's childhood memories, but with the changing times, people have the ability to pursue multiple choices, therefore, its importance gradually being substituted by convenience stores. However, such historical memories, human activities and the environment couldn’t be ignored. This study collected literature analysis, and host three different field interviews of traditional Taiwanese grocery stores respectively, such as Taiwan's traditional grocery stores, the traditional grocery stores with innovative elements inside, and innovative grocery stores with retro atmosphere. The study summed up the impressions of traditional cultural elements of grocery stores and the difficulties encountered by them, and constructed design patterns for designing nine cultural and creative products, including “Tea brew-up”, "Pinball juice machine," "Pinball sanitary housing", "Music-drawing plates", "Glass jars planting", "Spice jar around," "Open can of light', 'Stationery in pigs ", and "The credit system of year calendar ". And further developed the questionnaire survey of five factors of design evaluation, namely "basic function", "visual experience", "emotional experience", "cultural application", and "overall liking" for evaluating the design and investigating participants’ cognition.
The research results are summarized as follows: (1) The design pattern of cultural and creative products helps to guide designers on transforming impression elements, and the cultural meanings can be shown definitely. (2)The impression of traditional Taiwanese grocery stores for cultural and creative product design is culture applications primarily, including product story, cultural impressions and experience of grocery stores, etc.; however, basic functions are also important factors for measuring overall preferences, such as focusing on product’s interaction, uniqueness, functions, sustainable usability and living demand; then paying attention to the visual experience, including beauty, sense of design and originality, and finally to strengthen the emotional experience, to enrich cultural feeling , and so to be more valuable. (3)Different gender, age and learning background of the participants will influence the outcome of the evaluation of the product design, thus, in order to be more accurate for the design guidance assessing, the follow-up collection for different design evaluation and advice is proposed. (4)In this study, the design products were only presented by 3D situation map rendering, so the follow-up recommendation is displaying actual products and let the participants use and operate them, and then conducted a questionnaire survey thereafter, it might reveal different cognitive and evaluation results.
35
林宛萱. "The Effects of Involvement, Product and Store Image on Online Purchase Intentions." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/17577906042228879381.
Full textAbstract:
碩士<br>國立彰化師範大學<br>資訊管理學系所<br>98<br>The popularization of the Internet triggers a new pattern of
consumption in economic market, called online shopping. Online shopping not only brings faster and convenient consumption, but also opens up a business network for the industry. This study aims to find out what factors will influence consumer’s online purchase intention from the
perspectives of involvement, product and store image. The results demonstrated that online purchase intentions are directly affected by online shopping attitude, confirming the Theory of Reasoned Action that behavioral intention is subject to the attitude toward the behavior. In addition, the findings showed that the customer’s online shopping attitude is significantly influenced by involvement, merchandising, service and atmosphere.
36
Su, Yu-Sheng, and 蘇裕盛. "The Research of Product Management in Smart Store Management with RFID System." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/56454091243757150171.
Full textAbstract:
碩士<br>靜宜大學<br>資訊管理學系研究所<br>98<br>Radio Frequency Identification (RFID) is the communication technology. After several years development, it used in many side of application. RFID mentioned frequently in the localization technology, the animal chip identification, the medical technology and so on, It applied at present focus on supply chain management and the localization technology, uses the domain quite few applications in the smart store, but RFID is worth used in the smart store and the thorough development application.
This research inducts the smart store used with the RFID system as well as the comparison smart store and of efficiency variance the traditional bar code type store. The model systems of smart store used by RFID system are staff system, consumer system, stock inventorying, as well as the positioning system, improved positioning time on the positioning system of traditional method. In the future will achieve the collection the information of consumer and to make analysis, will assist the smart store to make business policy.
37
Lu, Tin-Gjun, and 盧亭均. "Store Image, Customer Value, and Loyalty- the moderating effect of product knowledge." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/67462432989406894713.
Full textAbstract:
碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>95<br>Previous research has focused much effort on the antecedents of shopping value with very little emphasis on what or how value to create, and on the outcomes of shopping value. This study investigates the relationship between store image, customer value, and loyalty. That is how consumer perception of the attributes of store image affects their perceived value for the stores, and how consumer perception value affects their loyalty. The primary research questions in this paper are as follows. First, which kind of store image can improve consumer’s perceived value? Second, what kind of consumer perceived value manager should use to let consumer more loyal? Finally, this study examines the moderating effect of product knowledge, and desire to inspect what attributes is more importance for high product knowledge consumer, relative to low product knowledge consumer.
Data were 512 retailer consumers, and the subject was asked to fill out a questionnaire. The analysis used the LISREL and SPSS statistical software package. The results are : (1) The attribute of store image, such as product characteristic、location and reputation, should be particularly important to consumers；(2) Product characteristic, location, advertisement, atmosphere and reputation have positive effect on consumer’s hedonic value. Price, product characteristic, location, promotion, advertisement, atmosphere and reputation have positive effect on consumer’s utilitarian value. Price, product characteristic, location, atmosphere and reputation have positive effect on consumer’s symbolic value；(3) Utilitarian value and symbolic value have positive effect on consumer loyalty；(4) High product knowledge consumer put more weight on location and symbolic value. Low product knowledge consumer may be more influenced by service and atmosphere.Finally, the limitations of the study and the recommendation for future research are discussed.
38
Yu-mei, Chang, and 張玉美. "The Creation and Consumption of Product Provided by Ju Ming Museum Store." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/76932016368459425636.
Full textAbstract:
碩士<br>輔仁大學<br>博物館學研究所碩士班<br>96<br>Before 21st century, national and private museums only display objects. But now, it’s the trend to get involved in both design and creative life industries. It has become more and more popular that museum creates a special atmosphere and fabricates unique products in the general belief that mankind inclines to search for complacence of mind from cultural products.
The purpose of this thesis is to realize the product development of museum, its store field, and meaning of consumption. In July 2004, I started the pilot study as an intern at Ju Ming Museum Store. During the 2-month internship and after, I learned the general operation in the filed. Meanwhile, I employed the case-studey method to interview the department director, product designers, sales and consumers.
The results of this research reveal 1) Flow of Production Process: insufficient manpower and unclear job descriptions caused the prolongation of production process. Besides, museum realized that it’s important to know their consumers’ tastes and demands before product design instead of merely persisting in product quality. If Ju Ming Museum would like to enhance the product resonance with consumers, it has to establish its own brand identity with which the public is expected to be familiar.
2) Museum Store Field: the store atmosphere and products were not diversified enough whereas visitors expected to see products with more museum’s unique spirit..
3) Meaning of Consumption: questionnaire results of 70 visitors showed “search for the resonance between the individual past and museum visiting experiences” is the major element of purchase decision. Besides, three consumers’ cases indicated the major meaning of consumption: “I did visit JM Museum”, “I’m qualified to deconstruct the cultural code”, and “it’s a collective resonance”. Moreover, it showed clearly the difference of breeding, education and class did influence the individual’s choice-making in the category of art activities while at the age of 16 to 28.
In the end of research, I advance some suggestions in three aspects of the product development of museum, museum store field, and meaning of consumption to Ju Ming Museum, other museum stores, and future research.
Key Words: Ju Ming Museum, museum store, museum product, product development, cultural consumption
39
Shih, Kuan-Chung, and 施貫中. "Discrete Particle Swarm Optimization for Online Store Product Placement and Inventory Management." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/946q84.
Full textAbstract:
碩士<br>國立臺中科技大學<br>流通管理系碩士班<br>106<br>The popularization of the Internet has driven the rapid development of e-commerce, prompting many traditional retail shops to change their business models towards the Internet. Therefore, how to attract consumers'' attention in online stores and allow more consumers to consume are becoming one of the important profit resources. Moreover, if the online store’s product placement and inventory management can be properly managed, it can effectively increase the profit of online store operators.
This research aims to propose a discrete particle swarm optimization (DPSO) method to solve the visual-attention-dependent demand (VADD) model for the product placement and inventory management problem with online store. In order to conform the VADD model, this research converts the traditional PSO into a method suitable for discrete variables. Then through the experimental analysis to compare the results of the solution method.
This research result shows that the efficiency of the proposed method is better than the DGA method in terms of their average execution time. In a sensitivity analysis shows that the execution time improvement rate of the DPSO relative to the DGA was more than 50%. Also, there was no significant difference among its various factors and the execution time of the DPSO was extremely stable and solution efficiency isn''t affected by changes in model parameters.
Therefore, in academic contributions, this research presents a DPSO method to solve the VADD model. In practical contributions, this method can help online store operators rapidly and dynamically make decisions on product placement and inventory management to increase the sales of goods and profits of online store.
40
Yeh, Chien-Hua, and 葉千華. "An Optimization Model for Online Store Product Photo Allocation and Inventory Control." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/6v8fds.
Full textAbstract:
碩士<br>國立臺中科技大學<br>流通管理系碩士班<br>101<br>Purpose－In the online store environment for attracting more customers, the website design or inventory supply and demand problem for the enterprise are a critical management decisions. Therefore, this study proposes handle both website design and inventory control of decision support model.
Design/methodology/approach－This study takes account space elasticities and price cross elasticities of shelf space allocation theory to develop optimization model for three inventory strategies: (1) Allowed shortage; (2) Not allowed shortage and (3) Part of allowed shortage. We use genetic algorithms to solve the problem, and then to find the parameters that influence the objective value and the optimal solutions.
Findings－This study result shows that the optimal allocation of product photo are different for different inventory strategies. Also, the objective value and optimal solutions are influenced by space elasticities, ordering cost, holding cost and shortage cost.
Originality/value－This study proposes an innovative optimization model to solve the issue of online store product photo allocation and inventory control.
41
Lin, Chen-Yang, and 林振揚. "The influence of product attribute, product brand knowledge and store environment of purchase intention:an example of LCD TV." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/82463393599473553333.
Full textAbstract:
碩士<br>輔仁大學<br>管理學研究所<br>95<br>Since the LCD TV product has the exclusive innovation function and the high price attribute, the consumer must be educated to accept the specialized knowledge of digital electrical products urgently. The traditional consumer behavior theory which based on brand does not apply well the innovated electronic product selecting and purchasing, and since the emergence of the experience economy, it is helpful for consumer's purchase decision-making by providing the consumer the chance to experience the real store environment. This research takes product attribute, product brand knowledge and store environment as variables and explores the influence of perceived quality, perceived risk and perceived value on the consumer’s purchase intention.
This research takes LCD TV as the research object, conducting the questionnaire survey in convenience sampling way in view of the consumers who have the actual purchase experience or purchase intention for LCD TV. 550 copies of questionnaire were distributed; 523 copies returned and the returns-ratio is 95.1 %. The research employs the regression analysis in order to find the relations within the product attribute, product brand knowledge, store environment, perceived quality, perceived risk and perceived value, and also their affects on consumer's purchase intention. The findings of this research are that, (1) the product attribute has influence on perceived quality and perceived risk. If the product attribute is better, the consumer feels higher perceived value, which will enhance the consumer's purchase intention. (2) the product brand knowledge does not have direct influence to perceived risk. In other words, the consumer still worries about exclusive innovation function and high price and is unable to reduce perceived risk and enhanced perceived value of the products. (3) the atmosphere factor of store environment does not reveal influence on perceived risk, but social factor and design factor do affect perceived quality and perceived risk, and the consumer has higher perceived value feelings.
This research provided the following managerial proposals to the management of the industrial field based on the conclusions of this study, (1) strengthens the product function to increase the consumer perceived value. (2) strengthens the advertisement and the marketing innovation and makes the fine brand to increase the customer value. (3) establishes the fine store environment positively, creates consumer's percetived value.
42
Chuang, Chin-Lung, and 莊金龍. "The Influence of Store Environment and Product Assortment on Customer Satisfaction and Store Image- Emotion and Consumer Perception as Mediators." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/90738426103307061582.
Full textAbstract:
博士<br>國立臺北大學<br>企業管理學系<br>100<br>The purpose of this study was to explore the influence of store environment and product assortment
on customer satisfaction and store image, with emotion and customer perception as mediators, by using
Taiwan hyper stores as examples. The data was collected by questionnaire (411 out of 516 surveys were
effective) and analyzed by description statistical methods, reliability analysis, confirmatory factor
analysis and structural equation modeling. The major results are：
1、Store environment was found to exert a direct effect with a positive co-relation on emotion and
customer perception.
2、Product assortment did not appear to have a direct effect on emotion and customer perception.
3、Consumer perception was found to exert a direct effect with a positive co-relation on customer
satisfaction, but emotion does not appear to have a direct effect on customer satisfaction.
4、Customer satisfaction was found to exert a direct effect with a positive co-relation on store
image.
5、In the groups of store environment → emotion, store environment→customer perception,customer
perception→customer satisfaction, and customer satisfaction→store image, the path analysis was
found to exert a positive effect. Although the path analysis did not appear to have a direct effect
in the groups of product assortment→emotion, product assortment→customer perception and
emotion→customer satisfaction, it explored high value R-square by combining other paths. In
addition, since the predicted result of every path analysis was positive, this indicated that there
was a positive relationship between each variable.
43
Liao, Tai-Chieh, and 廖泰傑. "The Marketing Strategy for the New Product Entering Discount Store Channel and Convenience Store Channel: Evidence from Food Processing Case." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/25249945432729612893.
Full textAbstract:
碩士<br>國立暨南國際大學<br>管理學院經營管理碩士學位學程碩士在職專班<br>101<br>This thesis is to analyze and demonstrate on marketing strategy for the food processing industry and trend to investigate current food industry's market segmentation, target market, product positioning as well as the construction mode of the marketing mix 4P and the core competence on resource-based theory through literatures. But there are much less common on the case investigates of marketing strategy and marketing mix in the related literatures of food processing industry, this research has been proposed as a practice effectively reference for the subsequent researches or the same business through the analysis of taiwan food processing industry, the studying of marketing strategy pattern and the choice of marketing channels.
The company cases of food processing industry are used as the research objects by interview and formulated to questions that got results: when new product trend to enter the channels of chain convenience stores, the manufacturers must conform to food safety and health management certification such as GMP, HACCP, ISO9000, ISO 22000, the professional business ability, communicate well with chain stores, and build its core resources and capability for company.
The sales strategy for new product to enter the chain convenience store channel:
The marketing channel is the first important with many footholds, IT support, the brand
effect, hours-long access road, so as to increase the aeration intensity and expand market share. Secondly, product strategy with multi-brand marketing in order to enter the convenience store channel successfully. The last, promotion, it must coordinate with the chain stores by marketing way in order to successfully entry the convenience store channel. They must first build the company's brand and goodwill, an intangible asset to be technological innovation and commercialization capacity to construct their core resources and capability when they trend to entry the discount stores.
The sales strategy for new product to enter discounts store channels: the price policy is the most important, it must be based on the superiority of price and brand in order to successfully enter the discount stores channel. The channel policy is second, the functional advantage must be chosen to successfully complete pathway into discount stores channels. Product strategy, the unique products and service advantages must be adopted to successfully enter the discount stores channels. The Strategy of promotion: it must coordinate to the distributor's promotions in order to successfully enter the discount stores channels.
Keywords：Food Processing Industry ; Market Segmentation ; Target Market ; Product Positioning ; The Marketing Mix 4P ; Resource-Based Theory
44
Lee, Chien-Ming, and 李健民. "A Study on Relationships among Store Image, Product Involvement and Customer Lifetime Value of Customers in Coffee Chain Stores." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/343r9n.
Full textAbstract:
碩士<br>銘傳大學<br>觀光研究所碩士班<br>94<br>The research attempts to discuss the relationsips among Store Image（include convenience, store facilities, product and service）, Product Involvement（include pleasure, risk importance, knowledge, importance, and attractions） and Customer Lifetime Value（opportunity cost, product merchandising, usage and fan identification） in Coffee Chain Stores’s Customer. We used questionnaire to collect data from Coffee Chain Stores in Taipei city(include Kohikan, Starbucks and Dante). Effective questionnaires are 408. Analysis methodologies are frequency analysis, factor anaysis, confidence analysis, t test, one-way ANOVA and correlation analysis.The results of this research can be summareied as follows：Store Image, Product Involvement and Customer Lifetime Value are significant difference from the customer’s background; The relationship are positive between Store Image and Product Involvement in Coffee Chain Stores; The relationship are positive between Product Involvement and Customer Lifetime Value in Coffee Chain Stores; The relationship are positive between Store Image and Customer Lifetime Value in Coffee Chain Stores.
45
TING, LI-WAN, and 李婉婷. "A Study of Product Attributes, Store Image and Shopping Situation of Impulse Buying." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/5d6569.
Full textAbstract:
碩士<br>銘傳大學<br>管理研究所<br>96<br>With the types of products gradually doubled its purchase of the motive behind also be different, consumers to buy products decision-making process, from the original only consider the applicability of products and prices, by a change in the quality of products, purchase situation, after sale Affected by the service. The main purpose of this study is to explore product attributes, Store image and shopping situation by the three variables, individual acts of impulse buying of influence and shops to test whether the time to adjust variables in effect during regulation play. This study collected a total of 235 of the study and use of statistical software package spss12.0 for data analysis and hypothesis testing. The study concluded that: product attributes the impulse purchase of a significant positive relationship between the impression and stores, Shopping situation of the impulse purchase is also a significant positive relationship between regulation in effect, shops visit the regulating role of time can also cause Shops impressed with the impulse buying behaviour of the negative impact. Finally, according to the results of this study and found that provision of business management, in a reference information and relevant recommendations.
46
Li, Wan-Ting, and 李婉婷. "A Study of Product Attributes, Store Image and Shopping Situation of Impulse Buying." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/91432395119885239521.
Full textAbstract:
碩士<br>銘傳大學<br>管理研究所<br>96<br>With the types of products gradually doubled its purchase of the motive behind also be different, consumers to buy products decision-making process, from the original only consider the applicability of products and prices, by a change in the quality of products, purchase situation, after sale Affected by the service. The main purpose of this study is to explore product attributes, Store image and shopping situation by the three variables, individual acts of impulse buying of influence and shops to test whether the time to adjust variables in effect during regulation play. This study collected a total of 235 of the study and use of statistical software package spss12.0 for data analysis and hypothesis testing. The study concluded that: product attributes the impulse purchase of a significant positive relationship between the impression and stores, Shopping situation of the impulse purchase is also a significant positive relationship between regulation in effect, shops visit the regulating role of time can also cause Shops impressed with the impulse buying behaviour of the negative impact. Finally, according to the results of this study and found that provision of business management, in a reference information and relevant recommendations.
47
AmandaEdden and 艾庭恩. "The Effects of Athletic Wear Store Image on Taiwanese Consumer Perceived Product Quality." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/64783278088815682940.
Full text
48
CHENG, LU HSUEH, and 呂學政. "The Effects of Product Price, Promotion Type, and Store Image on Consumers’ Perceived Value and Purchase Intention under Different Chain Store Systems." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/47956759438683969942.
Full textAbstract:
碩士<br>東吳大學<br>企業管理學系<br>92<br>In recent years there are a lot of chain stores selling the similar products all around with the rapid development of chain stores in Taiwan. For example, both drink stores and convenience stores sell alike drinks. The purposes of this research are to discuss if the behaviors of consumer choice would be affected by the price, promotion types and the store image and compare drink stores with convenience stores in terms of those low-price drinks.
The research subjects are university and graduate school students in Taipei. The following conclusions are gotten through MANOVA analysis of 710 valid samples:
(1) The price would not affect the behaviors of consumer choice. (2)The consumer choice behavior would be significantly affected by different kinds of promotion types, and price-offs among all the promotion types would have the greatest effects. (3)The consumer choice behavior affected by high/low level of the store image would only occur in convenience stores.
The research finding reveals that consumers would be affected by different kinds of promotion types in terms of low-price drinks in both of the two chain drink-selling systems. However, consumers would feel the same even though the drink stores have different store image. There would be no significant influence on consumers’ purchasing intention no matter the price of the product is high or low.
49
謝旻荃. "Investigating the Effect of Product Demonstration Method & Product Type on Consumer Learning：A Case Study of the Pet Internet Store." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/96009170049875589854.
Full textAbstract:
碩士<br>國立彰化師範大學<br>數位內容科技與管理研究所<br>97<br>In recent years, the development of internet had been growing rapidly by the bandwidth and the web 3D graphics technology advancement in the world. For these reasons the webpage to show the content turn into the multimedia display from the text and picture gradually. Consumer promote understand and attracted of the products by the 3D vision form on the E-commerce field. It can to offer the user have the more vividness, telepresence and interactivity product demonstration method.
Follow more people have the high standard of living so the pets are raised by the general family or salaried groups. And the pet market is popularity gradually. The pet Internet store is optimistic attitude in future development. So this research explores the pet Internet store by the field experiment and to investigating the effect of product demonstration method and product type on consumer learning.
50
Wen, Po-Chun, and 溫博鈞. "A Study of Relationship Among Store Image, Customer Satisfaction, Customer Loyalty, and Product Involvement of Sports Goods Stores in Taipei Area." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/72774075175303020880.
Full textAbstract:
碩士<br>淡江大學<br>管理科學研究所碩士班<br>96<br>As the increase of people in all kinds of sports, the selling channels of sports goods are expanding fast, especially the sports goods stores. In order to satisfying customers, sports goods stores can be simply divided into two types according to the selling products. One primarily provides professional sports goods and information. The other following fashion trends sells goods which only offer customers basic sports functions. The sports goods stores are the direct way for customers to buy sports goods, and sports goods stores provide almost the same goods. In the circumstances, the most important thing for store owners is trying to attract customers to come to their stores and buy sports goods. Customers nowadays care about not only what they choose to buy but also how they feel in the whole consuming processes. So sports goods store owners must realize that the store image, including variety of goods, price, service, convenience, and atmosphere of stores, will become the major cause when people choosing stores.
The study tries to find out the relationship among store image, customer satisfaction, and customer loyalty, and the key factors of store image forming customer satisfaction and customer loyalty. In addition, the study tries to find out that the level of product involvement makes customers have different performance of satisfaction and loyalty or not. This study has surveyed 327 samples by questionnaire and built database to extract the main factors by correlation analysis and regression analysis methods. The study conclusion are following：
1.“Goods factor” of store image is the most important to customer satisfaction.
2.“Service factor” of store image is the most important to customer loyalty.
3.Customers having higher product involvement will be more satisfied and more loyal than lower product involvement.
The study suggest the sports goods store owners had better emphasize the store image which they show to customers and the market segmentation caused by product involvement of customers. According to the result, replanning the marketing strategy and making the purpose focus on building a solid relationship between customers and sports goods stores.