Log in

Relevant bibliographies by topics / Storytelling in business

Contents

Journal articles
Dissertations / Theses
Books
Book chapters
Conference papers

Academic literature on the topic 'Storytelling in business'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Storytelling in business.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Storytelling in business"

1

Edith Burke, Maria, Simone O'Callaghan, and Michael Quigley. "The business of digital storytelling." Journal of Systems and Information Technology 15, no. 4 (2013): 347–67. http://dx.doi.org/10.1108/jsit-04-2013-0009.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Boldosova, Valeriia, and Severi Luoto. "Storytelling, business analytics and big data interpretation." Management Research Review 43, no. 2 (2019): 204–22. http://dx.doi.org/10.1108/mrr-03-2019-0106.

Full text

Abstract:

Purpose The purpose of this paper is to explore the role of storytelling in data interpretation, decision-making and individual-level adoption of business analytics (BA). Design/methodology/approach Existing theory is extended by introducing the concept of BA data-driven storytelling and by synthesizing insights from BA, storytelling, behavioral research, linguistics, psychology and neuroscience. Using theory-building methodology, a model with propositions is introduced to demonstrate the relationship between storytelling, data interpretation quality, decision-making quality, intention to use

APA, Harvard, Vancouver, ISO, and other styles

3

Herschel, Richard T., and Nicolle Clements. "The Importance of Storytelling in Business Intelligence." International Journal of Business Intelligence Research 8, no. 1 (2017): 26–39. http://dx.doi.org/10.4018/ijbir.2017010102.

Full text

Abstract:

This paper examines the relevance and importance of storytelling to business intelligence. Business intelligence provides analytics to inform a decision-making process. However, there are often times issues with understanding the analytics presented and contextualizing the analytics to the overall decision-making process. This paper examines these issues and then assesses the value of storytelling in conveying BI findings. The SOAP protocol used for physician/patient clinical encounters is presented to illustrate the benefit of providing structure to a decision-making process. The importance o

APA, Harvard, Vancouver, ISO, and other styles

4

Daradkeh, Mohammad Kamel. "An Empirical Examination of the Relationship Between Data Storytelling Competency and Business Performance." Journal of Organizational and End User Computing 33, no. 5 (2021): 42–73. http://dx.doi.org/10.4018/joeuc.20210901.oa3.

Full text

Abstract:

With the proliferation of big data and business analytics practices, data storytelling has gained increasing importance as an effective means for communicating analytical insights to the target audience to support decision-making and improve business performance. However, there is a limited empirical understanding of the relationship between data storytelling competency, decision-making quality, and business performance. Drawing on the resource-based view (RBV), this study develops and validates the concept of data storytelling competency as a multidimensional construct consisting of data qual

APA, Harvard, Vancouver, ISO, and other styles

5

Grant, Ginger. "Business Transformation and Innovation using Storytelling." QScience Proceedings 2013, no. 2 (2013): 6. http://dx.doi.org/10.5339/qproc.2013.gic.6.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Denning, Stephen. "Effective storytelling: strategic business narrative techniques." Strategy & Leadership 34, no. 1 (2006): 42–48. http://dx.doi.org/10.1108/10878570610637885.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Agustina, Tri Siwi. "Storytelling Sebagai Strategi Bisnis Sosial Start-Up Ojek Syar’i Berbasis Aplikasi di Surabaya." INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 3, no. 4 (2020): 448–60. http://dx.doi.org/10.31842/jurnalinobis.v3i4.150.

Full text

Abstract:

Syarihub is a social business startup initiated by two young people in Surabaya which is engaged in application-based public service transportation. Conscious of challenging its predecessors like Gojek, Grab and Uber; Syarihub chose to serve only for women and children. Facing many tight business competition in the application-based and preaching-based public service transportation business; Syarihub management tries to be observant in formulating strategies. As a social business, storytelling is considered as the best way to share and convey social values. Stories represent experiences, telli

APA, Harvard, Vancouver, ISO, and other styles

8

Boje, David M. "Learning Storytelling: Storytelling to Learn Management Skills." Journal of Management Education 15, no. 3 (1991): 279–94. http://dx.doi.org/10.1177/105256299101500302.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

van Boeschoten, Robert. "Interactive media: image storytelling." Journal of Management Development 30, no. 3 (2011): 284–96. http://dx.doi.org/10.1108/02621711111116207.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Muir, Clive. "Leadership Through Storytelling." Business Communication Quarterly 70, no. 3 (2007): 367–69. http://dx.doi.org/10.1177/1080569907305077.

Full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Dissertations / Theses on the topic "Storytelling in business"

1

Osman, Elvir. "The Drive behind Storytelling : What are the storytelling practices of German premium auomotive Brands?" Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53261.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Svensson, Hanna, and Henrik Pettersson. "The storytelling of new experts : How CSR-experts legitimize through storytelling." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414641.

Full text

Abstract:

The formal requirements of experts are diminishing, thus opening up for the expansion of new experts, who are gaining more influence in society. In contemporary society, all organizations are pressured to consider Corporate Social Responsibility (CSR) and are therefore dependent on the new experts within the field. However, the research remains underexplored. Building on research on new experts and storytelling, this thesis addresses how CSR-experts within organizations engage in storytelling to legitimize their expertise. A framework of four storytelling themes was made, and a qualitative cas

APA, Harvard, Vancouver, ISO, and other styles

3

Alsing, Camilla, and Åsa Bergman. "Storytelling som marknadsföringsverktyg : en studie om användandet av storytelling inom hotellbranchen." Thesis, Gotland University, Department of Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-116.

Full text

Abstract:

<p>Dagens samhälle brukar betecknas som en upplevelseindustri där kundens drömmar, fantasier och upplevelser står i fokus. I flertalet turism- och resetidningar syns reportage där unika koncept ökat för att uppfylla den efterfrågan som råder på upplevelser. Idag krävs något utöver det vanliga för att utmärka sig på marknaden och de senaste tio åren har begreppet storytelling intagit folks medvetande och beskrivs som ett effektivt marknadsföringsverktyg, vilket handlar om att berätta en historia kring sin verksamhet. Då konkurrensen ständigt hårdnar är det viktigt att hitta en speciell inriktni

APA, Harvard, Vancouver, ISO, and other styles

4

Erkas, Eivor, and Jennifer Baron. "The Importance of Storytelling in Today's Business : A case study." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-189.

Full text

Abstract:

<p>Summary</p><p>This thesis discusses the possibility for PERSONEC to use storytelling as a strategic communicative concept in its marketing to mediate the brand identity of its organisation. In the search for this, we have chosen to describe the concept of brand identity and storytelling as a draft for the construction of the brand.</p><p>We have then analysed how storytelling can be applied, and already is, at PERSONEC and also presented some recommendations about how storytelling could be developed by PERSONEC.</p><p>In this thesis we investigate how PERSONEC communicates and manages its b

APA, Harvard, Vancouver, ISO, and other styles

5

Snowden, Nicholas Clarkson. "Storytelling, story fragments, and solving ill-structured organisational problems." Thesis, University of Hull, 2013. http://hydra.hull.ac.uk/resources/hull:8601.

Full text

Abstract:

This thesis explores how storytelling, and in particular story fragments, are involved in our everyday practice of solving ill-structured organisational problems. Data was collected from one primary research site, with a degree of triangulation afforded by analysis of data from additional organisations. Deploying elements of an ethnographic research tradition, the data was assembled from observations, interviews and discussions with a range of problem solvers from the different establishments. The research suggested that traditional storytelling can play an important role at different stages i

APA, Harvard, Vancouver, ISO, and other styles

6

Stjepanovic, Boban, and Lisa Svensson. "Storytelling som reflektion av varumärket : Två fallstudier över varför storytelling används för att reflektera personliga varumärken på YouTube." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97101.

Full text

Abstract:

Sammanfattning Denna studiens ansats är att förstå på vilket sätt som storytelling används för att reflektera det personliga varumärket på sociala medier. Tillhörande frågeställningar är varför storytelling använd på sociala medier samt hur storytelling och personligt varumärke hänger ihop. Arbetet utgår från en kvalitativt tolkande forskningsansats där två fallstudier har observerats genom att kolla på videos i form av vloggar på YouTube. Personerna som har studerats presenteras individuellt genom att återberätta de 40 videos som har observerats utifrån ett observationsschema. Dessa presenter

APA, Harvard, Vancouver, ISO, and other styles

7

Andersson, Marie, Maria Gustafsson, and Johanna Olsson. "Glöm inte bort berättelsen : -en studie om intern storytelling." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-11206.

Full text

Abstract:

Authors: Marie Andersson, Maria Gustafsson and Johanna Olsson. Tutor: Peter Caesar Title: Don’t forget the story – a study about internal Storytelling Keywords: Internal Storytelling, Internal marketing, Communication, Organizational culture, Internal branding, Fellowship, Motivation, Participation. Background: Something that can be problematic for managers in an organization is to find an effective way to spread information that will received by all the employees. One way to spread information and messages to the employees is by using internal Storytelling. The use of internal Storytelling ai

APA, Harvard, Vancouver, ISO, and other styles

8

MONTESANO, MARCANTONIO CANEDO. "STORYTELLING: THE USE OF NARRATIVES IN BUSINESS RELATIONSHIPS AND CORPORATE SALES." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2015. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=25172@1.

Full text

Abstract:

Apesar da difusão das pesquisas sobre storytelling e narratividade na literatura contemporânea de Administração, principalmente na área de marketing e estudos organizacionais, o uso das narrativas nos relacionamentos de negócios e vendas corporativas é um tema ainda relativamente pouco explorado. Nesse contexto, o objetivo da presente investigação de caráter exploratório é identificar e analisar em que medida os executivos e profissionais de vendas fazem uso de narrativas e histórias (storytelling) nos seus relacionamentos de negócios e vendas corporativas. Para isso, foram entrevistados 21 ex

APA, Harvard, Vancouver, ISO, and other styles

9

Long, Geoffrey A. "Transmedia storytelling : business, aesthetics and production at the Jim Henson Company." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/39152.

Full text

Abstract:

Thesis (S.M.)--Massachusetts Institute of Technology, Dept. of Comparative Media Studies, 2007.<br>Includes bibliographical references (p. 177-181) and index.<br>Transmedia narratives use a combination of Barthesian hermeneutic codes, negative capability and migratory cues to guide audiences across multiple media platforms. This thesis examines complex narratives from comics, novels, films and video games, but draws upon the transmedia franchises built around Jim Henson's Labyrinth and The Dark Crystal to provide two primary case studies in how these techniques can be deployed with varying res

APA, Harvard, Vancouver, ISO, and other styles

10

Larsson, Johanna, and Rebecca Parwén. "Att använda storytelling i reklamfilm - bra eller dåligt? : Unga konsumenters uppfattning av reklamfilm med storytelling." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-357801.

Full text

Abstract:

Storytelling är ett sätt att utforma reklam på där en historia berättas i syfte att förbättra konsumenters uppfattning av ett företag eller varumärke. Storytelling möjliggör för företag att skapa en helhetsbild av sitt koncept, gestalta sitt varumärke och ge sina konsumenter en upplevelse. Teorier om storytelling tar upp många fördelar men belyser få nackdelar. Syftet med denna studie är att undersöka hur storytelling i reklamfilmuppfattas av unga konsumenter. För att göra detta har semistrukturerade intervjuer genomförts med unga konsumenter som tillhör generation Y. Med generation Y menas pe

APA, Harvard, Vancouver, ISO, and other styles

More sources

Books on the topic "Storytelling in business"

1

Clarke, Cheryl. Storytelling for Grantseekers. John Wiley & Sons, Ltd., 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Denning, Stephen. The Leader's Guide to Storytelling. John Wiley & Sons, Ltd., 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Narayan, Shoba. Kathã: Tell a story, sell a dream. Maven, Rupa, 2015.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Thier, Karin. Storytelling: Eine narrative Managementmethode. Springer Medizin, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Doug Stevenson's story theater method. 2nd ed. Cornelia Press, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

6

Josh, Ritchie, and Crooks Ross, eds. Infographics: The power of visual storytelling. John Wiley & Sons, Inc., 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. FT Press, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Mathews, Ryan. What's your story?: Storytelling to move markets, audiences, people, and brands. FT Press, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Storytelling for grantseekers: A guide to creative nonprofit fundraising. 2nd ed. Jossey-Bass, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Denning, Stephen. Squirrel Inc: A fable of leadership through storytelling. Jossey-Bass, 2004.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

More sources

Book chapters on the topic "Storytelling in business"

1

Fog, Klaus, Christian Budtz, Philip Munch, and Stephen Blanchette. "Storytelling in Business." In Storytelling. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-540-88349-4_3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Hermanni, Alfred-Joachim. "Storytelling." In Business Guide für strategisches Management. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-12521-9_36.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Kleine Wieskamp, Pia. "Storytelling im Business." In Visual Storytelling im Business. Carl Hanser Verlag GmbH & Co. KG, 2019. http://dx.doi.org/10.3139/9783446453913.010.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

von Hertwig, Ana Carolina Silveira. "Unfinished Business – A Transmedia Project." In Interactive Storytelling. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-12337-0_29.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Hutchinson, Karise. "Storytelling: Starting Out." In Leadership and Small Business. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-64777-7_7.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

O’Murchú, Laoise. "Storytelling is serious business." In Exploring Internal Communication. Routledge, 2019. http://dx.doi.org/10.4324/9780429244698-14.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Hutchinson, Karise. "Storytelling: 10 Years On." In Leadership and Small Business. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-64777-7_8.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Yu Galan, Stanley, Michael Joshua Ramos, Aakov Dy, Yusin Kim, and Ethel Ong. "Towards a Narrative-Based Game Environment for Simulating Business Decisions." In Interactive Storytelling. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-71027-3_28.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Smith, Anthony N. "Economic Specificity in Narrative Design: The Business of Television Drama Storytelling." In Storytelling Industries. Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-70597-2_3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Kleine Wieskamp, Pia. "Startschuss: Aller Anfang ist schwer." In Visual Storytelling im Business. Carl Hanser Verlag GmbH & Co. KG, 2019. http://dx.doi.org/10.3139/9783446453913.001.

Full text

APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Storytelling in business"

1

"COLLABORATIVE BUSINESS PROCESS ELICITATION THROUGH GROUP STORYTELLING." In 12th International Conference on Enterprise Information Systems. SciTePress - Science and and Technology Publications, 2010. http://dx.doi.org/10.5220/0002910002950300.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Mládková, Ludmila. "Tacit knowledge sharing through storytelling." In The 6th International Scientific Conference "Business and Management 2010". Vilnius Gediminas Technical University Publishing House Technika, 2010. http://dx.doi.org/10.3846/bm.2010.118.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Wu, Chia-yen, Han-yuh Liu, and Yi-ting Wang. "Business Blogs for Interactive Storytelling: An Interpretive Interactionism Perspective." In 2009 Fifth International Joint Conference on INC, IMS and IDC. IEEE, 2009. http://dx.doi.org/10.1109/ncm.2009.124.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Han-yuh Liu and Chia-yen Wu. "Storytelling for business blogging: A process on two path model." In 2011 International Conference on e-Education, Entertainment and e-Management (ICEEE). IEEE, 2011. http://dx.doi.org/10.1109/iceeem.2011.6137841.

Full text

APA, Harvard, Vancouver, ISO, and other styles

5

Antunes, Pedro, Jose Pino, and Mary Tate. "Method for Eliciting and Analyzing Business Processes Based on Storytelling Theory." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2019. http://dx.doi.org/10.24251/hicss.2019.669.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Marjanovic, Olivera. "Empowering Business Users to Explore Visual Data Through Boundary Objects and Storytelling." In 2016 49th Hawaii International Conference on System Sciences (HICSS). IEEE, 2016. http://dx.doi.org/10.1109/hicss.2016.624.

Full text

APA, Harvard, Vancouver, ISO, and other styles

7

Prabowo, Agung, Yenni Sri Utami, and Oliver Samuel Simanjuntak. "Revitalization Of Batik Tulis Giriloyo Small Business After The Covid-19 Pandemic Through The Storytelling Approach." In LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.188.

Full text

Abstract:

Batik Giriloyo is the oldest written batik center in Yogyakarta. The Batik Giriloyo tradition has a strong emotional connection with the Kraton Yogyakarta tradition due to the development of the courtiers who guarded the tombs of the kings in Imogiri. This historical background makes the Batik Giriloyo motifs have a strong market in a storytelling marketing platform. So far, sales of Batik Giriloyo have relied on direct sales. However, the Covid-19 outbreak caused sales to decline. Changes in consumer behavior will have a permanent impact on sales not anticipated. Changes in consumer social be

APA, Harvard, Vancouver, ISO, and other styles

8

Saputra, Steven, and Riris Loisa. "Character Maturing in Storytelling: A Narrative Analysis of The New Found Commercial Short Film." In International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210805.137.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Ramm, Saskia, Eva-Maria Kopf, Barbara Dinter, and Sarah Hönigsberg. "What Makes a Good Story - The Use and Acceptance of Storytelling in Business Intelligence." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2021. http://dx.doi.org/10.24251/hicss.2021.692.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Aulia, Mia, Suwatno Suwatno, and Budi Santoso. "Improving Learners’ Oral Communication Skills through Storytelling Learning Method and Learning Facilities." In Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/icebef-18.2019.50.

Full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!