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Journal articles on the topic 'Storytelling in business'

Author: Grafiati

Published: 4 June 2021

Last updated: 13 February 2022

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1

Edith Burke, Maria, Simone O'Callaghan, and Michael Quigley. "The business of digital storytelling." Journal of Systems and Information Technology 15, no. 4 (November 11, 2013): 347–67. http://dx.doi.org/10.1108/jsit-04-2013-0009.

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2

Boldosova, Valeriia, and Severi Luoto. "Storytelling, business analytics and big data interpretation." Management Research Review 43, no. 2 (August 23, 2019): 204–22. http://dx.doi.org/10.1108/mrr-03-2019-0106.

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Purpose The purpose of this paper is to explore the role of storytelling in data interpretation, decision-making and individual-level adoption of business analytics (BA). Design/methodology/approach Existing theory is extended by introducing the concept of BA data-driven storytelling and by synthesizing insights from BA, storytelling, behavioral research, linguistics, psychology and neuroscience. Using theory-building methodology, a model with propositions is introduced to demonstrate the relationship between storytelling, data interpretation quality, decision-making quality, intention to use BA and actual BA use. Findings BA data-driven storytelling is a narrative sensemaking heuristic positively influencing human behavior towards BA use. Organizations deliberately disseminating BA data-driven stories can improve the quality of individual data interpretation and decision-making, resulting in increased individual utilization of BA on a daily basis. Research limitations/implications To acquire a deeper understanding of BA data-driven storytelling in behavioral operational research (BOR), future studies should test the theoretical model of this study and focus on exploring the complexity and diversity in individual attitudes toward BA. Practical implications This study provides practical guidance for business practitioners who struggle with interpreting vast amounts of complex data, making data-driven decisions and incorporating BA into daily operations. Originality/value This cross-disciplinary study develops existing BOR, storytelling and BA literature by showing how a novel BA data-driven storytelling approach can facilitate BA adoption in organizations.

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Herschel, Richard T., and Nicolle Clements. "The Importance of Storytelling in Business Intelligence." International Journal of Business Intelligence Research 8, no. 1 (January 2017): 26–39. http://dx.doi.org/10.4018/ijbir.2017010102.

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This paper examines the relevance and importance of storytelling to business intelligence. Business intelligence provides analytics to inform a decision-making process. However, there are often times issues with understanding the analytics presented and contextualizing the analytics to the overall decision-making process. This paper examines these issues and then assesses the value of storytelling in conveying BI findings. The SOAP protocol used for physician/patient clinical encounters is presented to illustrate the benefit of providing structure to a decision-making process. The importance of structure to storytelling is then further examined and shown to help facilitate the communication of data insights. Media richness is also examined to reveal the impact that it has on BI storytelling, helping to explain why visualizations have become so important to BI. An example of BI storytelling with a high level of media richness is then presented. The paper concludes that storytelling is inextricably linked to BI success.

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Daradkeh, Mohammad Kamel. "An Empirical Examination of the Relationship Between Data Storytelling Competency and Business Performance." Journal of Organizational and End User Computing 33, no. 5 (September 2021): 42–73. http://dx.doi.org/10.4018/joeuc.20210901.oa3.

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With the proliferation of big data and business analytics practices, data storytelling has gained increasing importance as an effective means for communicating analytical insights to the target audience to support decision-making and improve business performance. However, there is a limited empirical understanding of the relationship between data storytelling competency, decision-making quality, and business performance. Drawing on the resource-based view (RBV), this study develops and validates the concept of data storytelling competency as a multidimensional construct consisting of data quality, story quality, storytelling tool quality, storyteller skills, and storyteller domain knowledge. It also develops a mediation model to examine the relationship between data storytelling competency and business performance, and whether this relationship is mediated by decision-making quality. Based on an empirical analysis of data collected from business analytics practitioners, the results of this study reveal that the data storytelling competency is positively linked to business performance, which is partially mediated by decision-making quality. These results provide a theoretical basis for further investigation of possible antecedents and consequences of data storytelling competency. They also offer guidance for practitioners on how to leverage data storytelling capabilities in business analytics practices to improve decision-making and business performance.

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Grant, Ginger. "Business Transformation and Innovation using Storytelling." QScience Proceedings 2013, no. 2 (July 22, 2013): 6. http://dx.doi.org/10.5339/qproc.2013.gic.6.

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6

Denning, Stephen. "Effective storytelling: strategic business narrative techniques." Strategy & Leadership 34, no. 1 (January 2006): 42–48. http://dx.doi.org/10.1108/10878570610637885.

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Agustina, Tri Siwi. "Storytelling Sebagai Strategi Bisnis Sosial Start-Up Ojek Syar’i Berbasis Aplikasi di Surabaya." INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia 3, no. 4 (September 1, 2020): 448–60. http://dx.doi.org/10.31842/jurnalinobis.v3i4.150.

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Syarihub is a social business startup initiated by two young people in Surabaya which is engaged in application-based public service transportation. Conscious of challenging its predecessors like Gojek, Grab and Uber; Syarihub chose to serve only for women and children. Facing many tight business competition in the application-based and preaching-based public service transportation business; Syarihub management tries to be observant in formulating strategies. As a social business, storytelling is considered as the best way to share and convey social values. Stories represent experiences, telling stories coordinate the past and hopes for the future. The aim of this study is to determine whether storytelling is a proper promotional media for Syarihub as a social business and to find out the storytelling strategy that has been implemented by Syarihub, especially in facing challenges its flapping business wings. The study approaches used descriptive qualitative with primary data sources (interviews with the founder and manager of Syarihub) and secondary data used the study of literature from various posts made by Syarihub on websites, social media and media coverage published from 2015 to 2019. The results showed that storytelling is the most appropriate media for social business, and the storytelling strategy adopted by Syarihub came from data driven storytelling, Philanthropic storytelling, Customer-led storytelling and immersive story telling. As a result, it has met the principles of effective storytelling, called TRUTH (Topical, Relevant, Unusual , Trouble, Human).

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Boje, David M. "Learning Storytelling: Storytelling to Learn Management Skills." Journal of Management Education 15, no. 3 (August 1991): 279–94. http://dx.doi.org/10.1177/105256299101500302.

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9

van Boeschoten, Robert. "Interactive media: image storytelling." Journal of Management Development 30, no. 3 (March 22, 2011): 284–96. http://dx.doi.org/10.1108/02621711111116207.

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10

Muir, Clive. "Leadership Through Storytelling." Business Communication Quarterly 70, no. 3 (September 2007): 367–69. http://dx.doi.org/10.1177/1080569907305077.

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Maclean, Mairi, Charles Harvey, and Robert Chia. "Sensemaking, storytelling and the legitimization of elite business careers." Human Relations 65, no. 1 (January 2012): 17–40. http://dx.doi.org/10.1177/0018726711425616.

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12

Passon, Brian. "The Power of Storytelling for Behavior Change and Business." American Journal of Health Promotion 33, no. 3 (March 2019): 475–76. http://dx.doi.org/10.1177/0890117119825525d.

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Gutiérrez, Andrés, and Cynthia B. Pérez. "Data visualization process through storytelling technique in Business Intelligence." Avances en Interacción Humano-Computadora, no. 1 (September 21, 2016): 49. http://dx.doi.org/10.47756/aihc.y1i1.15.

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New technologies have allowed corporations to collect, store and manage huge quantities of data, being necessary in their daily management. Hence, business intelligence and data analytics have become an important and rapidly growing area of study that reflects the impact of data-related problems to be solved in business organizations. However, it is difficult to recognized patterns and draw conclusions from large amount of data and also, understand the stories of such information. We propose a methodology based on storytelling technique in order to improve the perception and interpretation of the data with the aim to make the information more memorable for people.

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Laurell, Christofer, and Sten Söderman. "Sports, storytelling and social media: a review and conceptualization." International Journal of Sports Marketing and Sponsorship 19, no. 3 (August 6, 2018): 338–49. http://dx.doi.org/10.1108/ijsms-11-2016-0084.

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Purpose Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of information and communication technologies, most notably through social media, the conditions under which storytelling evolve have altered significantly. Therefore, the purpose of this paper is to explain how storytelling in the sports sector becomes integrated in social media. Design/methodology/approach A conceptual review in three sequential steps is carried out. First, extant literature on the role and effects of storytelling is reviewed. This is followed by a review of the interplay between storytelling and the contemporary media landscape, with a particular focus on social media. Third, the authors link both literatures and, by doing so, illustrate the dynamic interplay of storytelling and social media in the sports sector. Findings The conceptual review shows that storytelling can enact four sequential roles that are characterized by varying degrees of co-creation which, in relation to extant literature, has strong implications for the manageability of storytelling from the perspective of professional sports organizations. Originality/value Based on the identified sequential roles that storytelling can enact in social media, this paper contributes to the field of sports marketing by depicting how the dynamics between storytelling and the social media landscape exhibit a shifting degree of manageability with regards to storytelling from the perspective of professional sports organizations.

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O’Dochartaigh, Aideen. "No more fairytales: a quest for alternative narratives of sustainable business." Accounting, Auditing & Accountability Journal 32, no. 5 (June 17, 2019): 1384–413. http://dx.doi.org/10.1108/aaaj-11-2016-2796.

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Purpose The purpose of this paper is to explore storytelling in sustainability reporting. The author posits that large PLCs use their sustainability reports to support the construction of a fairytale of “sustainable business”, and asks if organisations with an alternative purpose (social enterprises, values-based SMEs) and/or ownership structure (co-operatives, partnerships) can offer a counter-narrative of the sustainability–business relationship. Design/methodology/approach The paper uses the literature on storytelling and organisational mythmaking to gain insight into the construction of narratives and their impact on the reader. A narrative analysis is conducted of the sustainability reports of 40 organisations across a range of entity classes, including large PLCs, values-based SMEs, co-owned businesses and social enterprises. Findings The analysis indicates that the narratives presented in sustainability reporting are of much the same form across entity classes. The author argues on this basis that sustainability reports represent stories targeted at specific stakeholders rather than accounts of the organisation’s relationship with ecological and societal sustainability, and urges scholars to challenge organisations across entity classes to engage with sustainability at a planetary level. Originality/value The paper seeks to contribute to the literature in two ways. First, the author illustrates how the literature on storytelling can be used to analyse organisational narratives of sustainability, and how narrative forms and genres can be mobilised to support potential counter-narratives. Second, the author explores and ultimately challenges the proposition that organisations less often examined in the literature, such as social enterprises and co-operatives, can offer alternative narratives of the sustainability–business relationship.

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Smart, Graham. "Storytelling in a Central Bank." Journal of Business and Technical Communication 13, no. 3 (July 1999): 249–73. http://dx.doi.org/10.1177/105065199901300302.

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Glover, Catherine. "Rapha and its embedded storytelling." Journal of Fashion Marketing and Management: An International Journal 22, no. 1 (March 12, 2018): 17–34. http://dx.doi.org/10.1108/jfmm-12-2016-0110.

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Purpose The purpose of this paper is to explore how British cycling brand Rapha innovatively embeds stories throughout its touchpoints and in its garments. Design/methodology/approach Using narrative inquiry methodology and subjective personal introspection, it analyses published brand texts, cycling apparel, primary interviews and lived experience to establish a key story theme and the role, form, value and continuity of stories in the brand’s canon. Findings It claims that Rapha’s texts reveal evidence of a specific story plot, the “Quest” (Booker, 2015), which acts as a structural editorial device and provides a rich lexicon that taps into a transformative personal experience. The study proposes that the brand’s employees identify themselves with quester values that define the brand’s essence, providing a coherent message and magnifying the agency in Rapha’s stories. Research limitations/implications This inquiry offers insight into a single consumer brand, yet it is the material manner in which stories are embedded within the brand offerings plus how lived experiences are recounted through structured storytelling that are of significance to wider practice and understanding. Originality/value It brings together industry, academic and personal insight to Rapha’s storytelling praxis to illustrate how storied content can be used to transmit values, purpose and passion to its audience.

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James, Camille H., and William C. Minnis. "Organizational storytelling: It makes sense." Business Horizons 47, no. 4 (July 2004): 23–32. http://dx.doi.org/10.1016/s0007-6813(04)00045-x.

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Karzen, Mirna, and Damir Demonja. "Importance of Storytelling." Nova prisutnost XVIII, no. 3 (November 21, 2020): 653–68. http://dx.doi.org/10.31192/np.18.3.15.

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A well-told story has always been the cornerstone of good marketing and business, that is, »sales« and products and destinations. Faced with increasing competitiveness and increasingly demanding visitors seeking active nature tourism and integrated facilities, tourism stakeholders face the challenges of designing innovative tourism content that will, above all, »tell the story« and create a full, multisensory experience. Main ingredient of this holistic approach to destination development reflects primarily in the fact that the community is involved into all facets of development. The location turns into a destination once a location is harmonized with the needs of the tourists. Involving visitors in the life of the destination decreases the negative impact tourism might have and creates sustainability. How does this process work in the case of natural disasters or pandemic crises? How can storytelling become an important vehicle for connecting people and creating a disaster resilient cultural heritage? What are the tools in disaster risk management especially when we talk about cultural heritage? The underlying question is also: how do/may social innovation/participatory governance contribute to a more resilient and inclusive, cultural heritage and how can such approaches be improved and applied across Europe? This paper will explain the importance of storytelling in the context of pandemic crises as COVID-19 is, but also other natural disasters such as earthquakes or floods that are due to climate change and manmade influence more frequent than ever. Based on the results of research and examples of good practice (Croatian and European), this paper will identify basic steps and tools that can help both private and public stakeholders create quality product and content. By using examples of case studies, it will also argue that innovative approaches and participatory governance could contribute to a more resilient and inclusive cultural heritage and ultimately desired tourist destinations.

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Brammer, Charlotte. "Eportfolios and Cognitive Storytelling." Business Communication Quarterly 74, no. 3 (August 30, 2011): 352–55. http://dx.doi.org/10.1177/1080569911414557.

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Shin, Dongil, Keumsun Kim, Soohyeon Park, and Nahee Kim. "Understanding the diagnostic assessment of storytelling proficiency in business education." Korean Association For Learner-Centered Curriculum And Instruction 19, no. 6 (March 30, 2019): 529–59. http://dx.doi.org/10.22251/jlcci.2019.19.6.529.

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Faber, Brenton. "Book Review: Storytelling in Business: The Authentic and Fluent Organization." Journal of Business and Technical Communication 29, no. 2 (December 9, 2014): 236–44. http://dx.doi.org/10.1177/1050651914560532.

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Thomas, Gail Fann. "Book Review: Storytelling in business: The authentic and fluent organization." International Journal of Business Communication 51, no. 3 (May 18, 2014): 304–6. http://dx.doi.org/10.1177/2329488414531689.

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Jensen, Willis A. "Storytelling with Data: A Data Visualization Guide for Business Professionals." Journal of Quality Technology 52, no. 4 (May 23, 2019): 422. http://dx.doi.org/10.1080/00224065.2019.1611350.

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Bacha, Jeffrey A. "Mapping Use, Storytelling, and Experience Design." Journal of Business and Technical Communication 32, no. 2 (December 13, 2017): 198–228. http://dx.doi.org/10.1177/1050651917746708.

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Framed around three different antenarratives about system development, this article builds on established user-centered theories to present a mixed-method approach to user experience (UX) design. By combining network theory, storytelling, and process mapping, this article provides a practical method of including users’ experiences during the predevelopment stages of building workplace-specific digital technologies. Specifically, this article argues for the collection of user-generated antenarratives as the first step in UX product development and demonstrates how to use those experience-based stories.

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Snyder, Kristen, Christer Hedlund, Pernilla Ingelsson, and Ingela Bäckström. "Storytelling: a co-creative process to support value-based leadership." International Journal of Quality and Service Sciences 9, no. 3/4 (September 18, 2017): 484–97. http://dx.doi.org/10.1108/ijqss-02-2017-0009.

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Purpose The purpose of this paper is to identify constraints and possibilities to develop a value-based leadership in manufacturing using storytelling as a co-creative method and process. Design/methodology/approach A multi-site case study was conducted in which storytelling was used as a data collection tool and co-creative process to explore dimensions in the company’s cultures that could provide a deeper understanding about the constraints and possibilities that exist for developing value-based leadership in manufacturing. Findings Storytelling has a positive impact on leadership and communication highlighting important aspects of the organizational culture to support sustainable development and innovation. Originality/value This study demonstrates how storytelling can be used by leaders in manufacturing to build cultures of innovation and sustainability. And identifies constrains and possibilities for developing value-based leadership.

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Pham, Thanh Trung, Robin Bell, and David Newton. "Sharing tacit business knowledge between founder and successor in family business: case studies in Vietnam." International Journal of Family Business Practices 1, no. 1 (June 30, 2018): 47. http://dx.doi.org/10.33021/ijfbp.v1i1.630.

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<h1>The purposes of this study are to explore in detail the tacit business knowledge transfer process and the effective transfer method from founder to successor in Vietnamese family businesses. This study, using separate interviews of paired founders and successors in five Vietnamese family businesses, aims to contribute to the general understanding of such processes in South East Asian family businesses. This study confirms that the tacit business knowledge transfer process is an on-going process until the founder is unable to continue due to physical or mental health preventing further communication. In addition, it indicates that the mentor-mentee method is the most common method for tacit knowledge transfer process. Storytelling is also a common process; unlike traditional Western SMEs, use of formal documentation tends to be far less prevalent as a way of transferring knowledge. The findings of this study show that not all of tacit business knowledge from the founder is important to the successor. Therefore, a successor needs time spent alone to contemplate each tacit business lesson, before determining whether to absorb it. </h1>

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Kemp, Elyria, McDowell Porter III, Nwamaka A. Anaza, and Dong-Jun Min. "The impact of storytelling in creating firm and customer connections in online environments." Journal of Research in Interactive Marketing 15, no. 1 (February 11, 2021): 104–24. http://dx.doi.org/10.1108/jrim-06-2020-0136.

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Purpose Organizations can benefit significantly from the growing capabilities of the internet. As the Web facilitates purchasing and reduces the costs of marketing, companies can connect with customers through the use of storytelling. This study aims to examine how small businesses leverage the use of storytelling to engage with customers and drive revenue and online reputation management. Design/methodology/approach Both qualitative and quantitative insights are offered in two studies. In Study 1, interviews were conducted with business owners to explore the efforts made by their companies to connect and engage with consumers online. Study 2 builds on the findings from Study 1 and uses survey methodology to test a model which outlines how storytelling can foster engagement with customers. Findings Results indicate that story content is positively related to emotional content and the personal connection an individual feels toward a firm’s products. Furthermore, user-generated content moderates the relationship between story content creation and personal connections. Findings also demonstrate that personal connection is essential to customer engagement. Ultimately, engagement can lead to revenue generation from social commerce as well as increased reputation management activity. Originality/value This research demonstrates how small businesses can use the power of storytelling to immerse and transport audiences in such a way that customer beliefs and attitudes toward the firm are impacted in a favorable way. By telling its brand story well, firms have the power to increase the value of their products.

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Zhang, Yuejiao. "Assessing Elements of Storytelling in Chinese e-Entrepreneur Giant Alibaba's Business Information Graphics." International Journal of E-Entrepreneurship and Innovation 5, no. 1 (January 2015): 47–64. http://dx.doi.org/10.4018/ijeei.2015010104.

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Alibaba Group is China's largest e-commerce company and leader in e-business infographic publishing. This study attempts to understand how Alibaba's infographics use texts, visual aids, and statistical graphics to facilitate understanding of their contents. A quantitative content analysis of its 460 infographics suggests that while Alibaba's content preference aligns with its mission to education small business owners, the design and forms of its infographics have much room for improvement. To facilitate better storytelling and visual communication, the infographic design needs to make better use of introductory and conclusive texts, to use visual aids that facilitate interdependent storytelling and that serve more functional than decorative purposes, and to better utilize the power of statistical graphics to quickly convey patterns behind numeric values.

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Grębosz-Krawczyk, Magdalena. "Consumer storytelling as an element of word-of-mouth communication of nostalgic brands: evidence from Poland." Innovative Marketing 16, no. 3 (August 11, 2020): 74–84. http://dx.doi.org/10.21511/im.16(3).2020.07.

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Nowadays, brand storytelling is an important element of successful brand management on the business-to-consumer market. Based on brand storytelling, consumers create their own brand stories. Therefore, consumer storytelling becomes an essential component of word-of-mouth communication. The objective of the paper is to evaluate the possibility of using consumer storytelling as an element of word-of-mouth communication of nostalgic brands. The results of the empirical studies concerning 24 international and Polish, generational and transgenerational nostalgic brands, conducted among 1,000 Polish consumers, are presented. The research is based on a personal interview technique, an online survey technique and a focus group interview. Research results confirm that nostalgic brands – that reflect personal history – generate stories more often than their non-nostalgic counterparts. Consumer storytelling is more common among older respondents. Consumers create stories about nostalgic brands and are happy to share them. Given the strength of consumer storytelling, it is worth encouraging consumers to share stories about the brand that can be an important element of word-of-mouth communication. AcknowledgementThe research project was funded by the National Science Centre (project Opus 9, No. 2015/17/B/HS4/00945, “Nostalgia in brand management”) for the period 2016–2020.

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Jermier, John M., and Theresa Domagalski. "Storytelling and Organizational Studies." Journal of Management Inquiry 9, no. 1 (March 2000): 62–64. http://dx.doi.org/10.1177/105649260091013.

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Grigsby, Jamie L., and Hillary N. Mellema. "Negative Consequences of Storytelling in Native Advertising." Journal of Interactive Marketing 52 (November 2020): 61–78. http://dx.doi.org/10.1016/j.intmar.2020.03.005.

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Kang, Jin-Ae, Glenn T. Hubbard, and Sookyeong Hong. "Gender and credibility in branded storytelling." Gender in Management: An International Journal 34, no. 8 (October 25, 2019): 702–14. http://dx.doi.org/10.1108/gm-02-2019-0015.

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Purpose This paper aims to explore gender differences regarding how men and women perceive the story of a CEO and a customer of different genders in audio advertising. Design/methodology/approach A Web-based three-way factorial experiment was designed with three storyteller types (founder’s story, customer’s story vs informational ad), story teller’s gender (male voice vs female voice) and research participants’ gender (men vs women). In total, 549 participants were recruited through Amazon’s Mechanical Turk. Findings Researchers found gender-based differences in how audiences evaluated messages from the founder versus the customer of a company. There was a relationship between a male speaker’s perceived authoritativeness and audiences’ favorability to the ad, but no such relationship when the speaker was a woman. Practical implications A female voice elicited more favorable attitudes toward the non-story informational ad. In the customer’s story ad, relatability between the speaker and the audience mattered. Participants perceived the ad as more credible and convincing when the gender of the customer in the ad was the same as their gender. Social implications Women showed more favorable attitudes toward the male founder’s story compared to the female founder’s story. In evaluating the credibility of the female founder, audiences cared about her character (likability) rather than authoritativeness (expertise). Originality/value This study enriches the gender-related advertising-effect literature based on role congruity theory. The research contributes to the understanding of how gender bias still shapes the audiences’ evaluation of storyteller credibility.

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Luhova, Tetiana. "NARRATIVE AND STORYTELLING IN THE KNOWLEDGE STRUCTURE OF THE EDUCATIONAL BUSINESS VIDEO GAMES AS FACTORS OF THE SYNERGY OF INFORMATION TECHNOLOGIES AND SPIRITUALLY-ORIENTED PEDAGOGY." OPEN EDUCATIONAL E-ENVIRONMENT OF MODERN UNIVERSITY, no. 8 (2020): 42–59. http://dx.doi.org/10.28925/2414-0325.2020.8.6.

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The article touches on the issues of humanization of modern technologically advanced education, analyzes the synergy factors of information technology and spiritually-oriented pedagogy to prepare a new generation of humanist managers. For this, the role of narrative and storytelling in the process of creating educational computer games that form the competence of making managerial decisions is determined. An analysis of the knowledge structure of educational games on the basis of the proposed methodology for developing their plot shows the need to balance the processes of formalization of educational processes in the game, preserving narrative by referring to works of folk art, classical fiction as sources of implicit knowledge. The threats of formalization and automation of modern education are described. It has been found that “relay” learning is superficial, it does not contribute to the formation of critical and systemic thinking. As a result, this leads to the emergence of a generation of techno-button-managers. It is indicated that the preservation and effective translation of deep narratives containing educational humanistic meanings is a priority for designers of educational video games. The components of the game by D. Gray, game history and pedagogical strategies in the MDA model are compared, which made it possible to clarify the meaning of the terms “narrative”, “plot”, “storytelling”, to determine the place of their greatest actualization in the process of creating educational computer games. Considering the general tendency of the techno-environment to reduce, optimize and formalize, the task of preserving tacit knowledge, correct translation of it into over-formalized knowledge (morals, formulas) through effective storytelling, embodied in "active learning" of computer games, is crucial. In this case, the narrative plays the role of a base of spiritual-oriented knowledge, and with the help of storytelling it balances the spiritual-ethical meanings and educational results of a business video game. The meaning of the terms "narratives" and "storytelling" is considered, the Ukrainian-language terms-analogues are proposed. The importance of adhering to the principle of non-linear game plot for increasing the effectiveness of business games is revealed. The close relationship of business games with case studies, project- and problem-based training was emphasized. The correlation of narratology and ludology of the game is shown in the matrix of transformation of professional competencies and procedures for making managerial decisions into the rules of the game, their metaphorization and translation into script phrases. It is shown that the gamification of training exercises and situations is a synergy of creative and information-analytical work with databases and game design project documents. The core of educational game design is the balance of narrative and storytelling, explicit and implicit knowledge. This balance is achieved through effective collaboration and communication between all participants in the educational and business processes. Creation of virtual learning environments in which a future leader has an opportunity to formulate and comprehensively develop the competencies of business communication and managerial decision-making in situations of uncertainty and ethical dilemmas is a promising area of digital education.

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Kaminskienė, Lina, and Nano Khetsuriani. "Personalisation of learning through digital storytelling." Management 24, no. 1 (June 29, 2019): 153–66. http://dx.doi.org/10.30924/mjcmi.24.1.10.

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The article discusses curriculum management changes while trying to respond to the challenge of learning personalisation in the field of lower-secondary education in Lithuania. The paper investigates what transformations learning personalisation might bring into educational practices and how they change regular curriculum management practices starting from learning environment, new roles of teachers, combining individual and group work in the classroom environment and development of new learning scenarios. This article is based on the findings of a case study of one of the Lithuanian lower secondary schools, when a new learning scenario was implemented creatively applying a digital storytelling method. The research indicates that students’ active classroom participation increased, driven by the personalised approach and the use of diverse digital media. The article reveals that learning personalisation supported by technologies brings changes to the classroom management practices and strengthens teacher-student and peer-to-peer collaboration.

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Wilson, Kimberley, and Cheryl Desha. "Engaging in design activism and communicating cultural significance through contemporary heritage storytelling." Journal of Cultural Heritage Management and Sustainable Development 6, no. 3 (November 21, 2016): 271–86. http://dx.doi.org/10.1108/jchmsd-10-2015-0039.

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Purpose The purpose of this paper is to discuss the role of contemporary storytelling in preserving built heritage, as a mechanism for extending the useful life of buildings. Design/methodology/approach The authors adopted a qualitative action research approach to consider the role of storytelling. A creative, multi-method approach (i.e. a “Brisbane Art Deco” publication and associated marketing campaign) was used as a case study to explore the contours of such an approach and its efficacy in engaging the community. Findings This paper highlights the potential of contemporary approaches to heritage storytelling, including utilising digital technologies, to engage a diverse range of people that may not have otherwise participated. The authors propose the value of taking a creative and whole-of-society approach – such as that used in this case study – to heritage storytelling. Research limitations/implications The case study discussed provides a phenomenological insight into one version of “contemporary heritage storytelling”. The findings have immediate implications for prioritising research into storytelling for the preservation of built heritage. Practical implications The case study demonstrates opportunities for community engagement through storytelling and highlights potential strategies to effectively contribute to a greater societal value of cultural heritage. Originality/value This research contributes to theory and practice around the management of cultural heritage, and highlights the usefulness of employing such a strategy to reach and engage a broader audience.

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Qiliang He. "Between Business and Bureaucrats: Pingtan Storytelling in Maoist and Post-Maoist China." Modern China 36, no. 3 (March 22, 2010): 243–68. http://dx.doi.org/10.1177/0097700409361126.

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Carr, Adrian N. "The use and abuse of storytelling in organizations." Journal of Management Development 30, no. 3 (March 22, 2011): 236–46. http://dx.doi.org/10.1108/02621711111116162.

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Carr, Adrian N. "Inside outside leadership development: coaching and storytelling potential." Journal of Management Development 30, no. 3 (March 22, 2011): 297–310. http://dx.doi.org/10.1108/02621711111116216.

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Dufour, Stéphane. "La narratologie est-elle soluble dans le storytelling ?" Communication & management Vol. 18, no. 1 (June 18, 2021): 15–29. http://dx.doi.org/10.3917/comma.181.0015.

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D’Arrigo, Fernanda Pauletto, Eduardo Robini, Fabiano Larentis, Maria Emilia Camargo, and Peter Schmiedgen. "Storytelling and innovative behavior: an empirical study in a Brazilian group." European Journal of Training and Development 41, no. 8 (September 5, 2017): 722–36. http://dx.doi.org/10.1108/ejtd-07-2016-0046.

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Purpose The paper aims to identify the relationship between the use of storytelling and innovative work behavior (IWB) in organizations. Design/methodology/approach The research took place in a human resource development (HRD) training session for leaders of Alpha Group. In this session, storytelling was adopted to discuss innovation and IWB. Following the training, the leaders completed a questionnaire about the effectiveness of the stories for the construction of knowledge and IWB. Data were collected from 97 leading sectors. Subsequently, data analysis was performed to identify correlations between the aspects. Findings The paper provides empirical insights about the use of storytelling, the effectiveness of the stories, as well as their relationship with the innovative behavior of sectors leaders in a Brazilian organization. It has identified the relation between effectiveness of stories and level of innovative behavior. Research limitations/implications Owing to the chosen research approach, the research results cannot be generalized. Because it is a study of a single organization, the results concern to the reality experienced in the organization studied. Therefore, researchers are encouraged to test this relationship in other organizations to contribute to the discussion and practice of innovation in HRD. Practical implications Stories can contribute to innovative behavior, and innovative behavior contributes to helping understand the stories. HRD practitioners can provide the use of storytelling, combined with other forms of interventions, to enhance IWB to promote collaborative learning culture and work engagement. Originality/value Previous papers have identified the role of HRD in the development of IWB in organizations. Theoretically, previous papers have also highlighted that storytelling can be a tool for the development of innovative behavior. The paper empirically has tested these contributions, identifying emerging aspects of this relationship.

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Kryger, Anders. "Strategy development through interview technique from narrative therapy." Journal of Organizational Change Management 30, no. 1 (February 13, 2017): 4–14. http://dx.doi.org/10.1108/jocm-06-2016-0111.

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Purpose The purpose of this paper is to demonstrate the successful strategy formulation process of a new purchasing department at an international engineering group. Design/methodology/approach The strategy formulation was co-created by the department manager and employees at a storytelling workshop, facilitated with interview technique from narrative therapy, and later authorized by the business area director. The organizational intervention preceded the scholarly inquiry. Findings Employees’ retrospective storytelling about working at the company enabled them to formulate a joint mission statement using words and expressions from their own stories. Prospective storytelling enabled them to formulate a joint medium- and long-term vision and a corresponding action plan. This paper proposes interview technique from narrative therapy as a new practice-oriented strategic management tool and calls for further experimentation in rethinking best practices in strategy development. Originality/value Introducing narrative therapy interview technique in an organizational context is valuable because it may facilitate affinity of employees to strategy through storytelling thus contributing to contextualized strategy formulation and paving the way for subsequent implementation. This “from practice to research” approach can serve as inspiration for action researchers interested in driving organizational change.

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Kania, Dominik. "Sport a storytelling. Dlaczego marki sięgają po wątki sportowe?" Zeszyty Prasoznawcze 64, no. 1 (245) (March 1, 2021): 63–78. http://dx.doi.org/10.4467/22996362pz.21.005.13033.

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Wiele marek wykorzystuje w swoich kampaniach storytellingowych tematykę sportową. Nie zawsze jest ona związana z działalnością brandu lub jego ofertą. Mimo to sport wydaje się atrakcyjnym wątkiem, na podstawie którego firmy komunikują się z otoczeniem. Celem niniejszej pracy jest wyjaśnienie tej popularności sportowych tematów w storytellingu marek. Posłuży do tego analiza relacji branży sportowej i szeroko pojętego biznesu, a także udziału sportu w zachodzących procesach społecznych. Przez ukazanie wpływu, jaki rywalizacja sportowa wywiera na przeciętną jednostkę, zostaną wytłumaczone pobudki marek budujących swoje opowieści wokół zdarzeń lub postaci związanych ze sportem. Refleksji dotyczącej przyczyn popularności wątków sportowych w komunikacji brandów posłużyła analiza dotychczasowego stanu badań, szukająca wyjaśnienia związków pomiędzy sportem a życiem społeczeństwa, a także obserwacja studium przypadku Procter&Gamble – podmiotu, który wokół sportu zbudował swoją platformę komunikacyjną. Materiałem badawczym były więc nie tylko tezy naukowe szukające pomostu między sportem a filozofią, socjologią, psychologią czy biznesem, ale również praktyczne działania marki. Wyniki obserwacji nasuwają wnioski tłumaczące znaczenie sportu i aktywności fizycznej dla społeczeństw i ich jednostek, wskazują procesy przyczyniające się do popularyzacji tematyki w działaniach storytellingowych oraz klarownie podkreślają korzyści płynące z dialogu marek z odbiorcami, opartym na sportowych akcentach. Ponadto potwierdzają i uzasadniają tezę, że skuteczny storytelling implementujący w swoje treści sport wcale nie musi pochodzić od brandu bezpośrednio związanego z branżą sportową. Sport in storytelling. Why do brands adopt sport into narratives? Many brands adopt sports into their storytelling campaigns. This trend can be noticed even if a brand’s operations or its products are not related to sport. Nevertheless, it seems to be an attractive platform to communicate with the audience and present specific values. The purpose of this paper is to explain the popularity of sport themes in brand’s storytelling. To unveil this notion, the relationship between sport industry, global business and the influence of sport on social processes is analysed. By examining the impact of sport rivalry on an individual, brands’ motives and the phenomenon of building stories based on sport events or athletes’ lives are explained. This study seeks to describe mechanisms that are used by brands, which strive to mark their presence in people’s lives through storytelling. The methodological approach taken in this paper is a mixed methodology based on critical analysis of existing studies in philosophy, economy, sociology, psychology, and examination of Procter&Gamble’s communication case study. The first part investigates the theoretical reasons for adopting sport into narratives to influence society and individuals. The next section proceeds to an example of the brand which based its storytelling communication on sport event and themes. The results of this study show multidimensional motives and benefits of adopting sport into storytelling. These are connected to different areas of human life and remain critical for brands’ strategies. This examination also confirms high popularity of sport motives in communication of brands that do not belong directly to sport industry and whose offer is not associated with sport at all.

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Martins, Adelaide, Delfina Gomes, Lídia Oliveira, and João Leite Ribeiro. "Telling a success story through the president’s letter." Qualitative Research in Accounting & Management 16, no. 3 (August 5, 2019): 403–33. http://dx.doi.org/10.1108/qram-03-2018-0018.

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Purpose This paper aims to explore the role of storytelling and impression management (IM) through the president’s letter in legitimizing the practices of an electricity company with regard to controversial issues during a period of change. Design/methodology/approach Drawing on a qualitative case study, this paper examines annual report letters from 1995 to 2013 using a methodological interpretative approach. Findings By promoting a success story using IM, the presidents give sense to particular actions related with controversial issues and attempt to influence expectations on strategic changes. The findings demonstrate that organizational actors use the flexibility of the president’s letter to tell the story and emphasize its self-laudatory nature. The study highlights that storytelling in these documents can be used to alleviate the tensions created by the inherent contradictions of social structures. Practical implications This research is useful for regulatory authorities, users of annual reports and academic researchers, making them attentive of the narratives companies may adopt to protect their legitimacy. The findings shed light on the need to evaluate the credibility of accountability mechanisms and can help stakeholders to develop a more critical view of the president’s letter. Originality/value This paper makes a contribution to research on communication issues by expanding literature on accounting and organizational storytelling. By demonstrating how presidents use sensegiving as a means of legitimacy-claiming, this study adds to the literature on legitimating accounts. In doing so, this paper bridges the gap between theories about organizational legitimacy, storytelling and IM. To sum up, the findings serve as an incremental step toward understanding the nature of accountability reporting.

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Gilliam, David A., Karen E. Flaherty, and Steven W. Rayburn. "The dimensions of storytelling by retail salespeople." International Review of Retail, Distribution and Consumer Research 24, no. 2 (October 31, 2013): 231–41. http://dx.doi.org/10.1080/09593969.2013.849611.

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Katzeff, Cecilia, and Vanessa Ware. "Video Storytelling in a Transient, Volunteer Organization." Business Communication Quarterly 70, no. 3 (September 2007): 381–85. http://dx.doi.org/10.1177/10805699070700030505.

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Son, Jaeyoung. "Online to Offline Expansion Strategy of Digital Contents: A Case study of Chinese Digital Animation Boonie Bears." Academic Association of Global Cultural Contents 39 (May 31, 2019): 114–29. http://dx.doi.org/10.32611/jgcc.2019.5.39.114.

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<Boonie Bears> has been one of the most successful digital animation products in China since 2012. The reason why we focus on this animation series is that the IP holder Huaqiang group make the animation a bigger business through combining it with “space business” in offline. This article tried to analyze <Boonie Bears> case as a strategy of expansion from online digital content to offline space business and license merchandise, based on case study research methodology of Dr. Robert K Yin. I summarized two theories of online and offline cross marketing and transmedia storytelling as the research framework. And I made a conclusion of 5 strategies of <Boonie Bears> for its expansion from online to offline. The result of the research shows as below. First, the players widened the audience and customer pool via multimedia expansion. Second, they took transmedia storytelling as the expansion strategy rather than traditional OSMU. Third, all the media contents are enough to be understood and are able to be entry point of content consumers. These are the way of product portfolio planning. Fourth, media contents of online and offline are related each other and are planned to make bigger contents world. Fifth, digital contents were empowered to be used as marketing activities for offline goods in the process of marketing funnel. Those results imply that digital content products that aim Chinese market should be designed considering online and offline transmedia expansion. And further, the way to Chinese market should be a transmedia storytelling strategy rather than traditional (or simple) OSMU strategy especially in the media channel acquisition.

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Ramzy, Ashraf. "The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative." Corporate Reputation Review 10, no. 2 (July 2007): 154–57. http://dx.doi.org/10.1057/palgrave.crr.1550044.

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Venkiteswaran, Vivek, and Michael Cohen. "Digital Storytelling and Sustainable Development Goals: Motivating Business Students to Engage with Sdgs." Social Business 8, no. 4 (March 26, 2018): 411–28. http://dx.doi.org/10.1362/204440818x15445231830067.

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Benites-Lazaro, L. L., N. A. Mello-Théry, and M. Lahsen. "Business storytelling about energy and climate change: The case of Brazil’s ethanol industry." Energy Research & Social Science 31 (September 2017): 77–85. http://dx.doi.org/10.1016/j.erss.2017.06.008.

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