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Dissertations / Theses on the topic 'Strategia Blue Ocean'

Author: Grafiati

Published: 24 April 2022

Last updated: 30 July 2025

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1

NICOLAS, Guillaume. "The evolution of strategic thinking and practices: Blue Ocean Strategy." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13423.

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Chiziţcaia, Oxana. "Vývoj konceptu strategie "Modrých oceánů"." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-261961.

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The subject of this thesis are two terms, start-ups and strategies blue oceans. The aim is therefore to realize characteristic development of the strategy and the concept of start-up and subsequent analysis of the key success factors of start-ups, in correspondence to the strategy. Output objective is to formulate recommendations on the business segment, investors. The above primary terms are initially defined and subsequently integrated in terms of the practical analysis selected start-ups, which is also based design of this work. The work was divided into two parts, theoretical and practical

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Hudeček, Michal. "Odlišení produktů BONEGA pomocí strategie modrého oceánu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17300.

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At the moment, one of the biggest problems BONEGA company is dealing with is blocked access to wholesale networks by strong multinational corporations. One of the solutions is to introduce such unique and different products that customers force wholesales to offer BONEGA products as other competitors would not provide comparable devices. This thesis evaluate existing approaches to differantiation. The most suitable solution for current situation of BONEGA is blue ocean strategy. However, it has several unsolved issues, especially when applied to manufacturing firm with wide range of products,

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Šimek, Bohuslav. "Vývoj konceptu strategie "Modrých oceánů"." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-165092.

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The strategic concept of "blue oceans" is currently undoubtedly one of the most interesting and most often talked strategic concepts. The thesis is therefore deals with the development of this strategic concept at the time and on the basis of previous papers of the authors in which were introduced tools and frameworks that later became part of the blue ocean strategy concept. The thesis also deals with other publications that the idea of the concept uses in own frames or in some way continues to build upon it. Further a description of the whole strategic concept is presented with each of analy

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Perman, Martin. "Strategisk verifiering av social IT-produkt : en djupdykning i en blå ocean." Thesis, Linköpings universitet, Interaktiva och kognitiva system, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-119398.

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Nystartade mjukvaruföretag som står i begrepp att lansera en B2B-mjukvara på internet har speciella förutsättningar då företagets främsta tillgång – mjukvarukonceptet – lätt kan återskapas av andra aktörer och därmed begränsa möjligheterna till värdeskapande. Konkurrensövertaget är lättförgängligt, vilket kräver ett grundligt strategiskt förarbete. Syftet med examensarbetet är att utreda hur Blue Ocean Strategy (BOS) då kan användas för att hitta ny lönsam målgrupp och alternativ strategisk ansats. Bakgrundsmaterial samlades in från strategimöten hos intressenten och dess affärskontakter. Utgå

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Rázová, Ilona. "Nízkonákladová letecká přeprava v Evropě a ověření fungování strategie modrého oceánu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359379.

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This thesis tries to prove a functioning of the Blue Ocean Strategy on the case of Europen low-cost air transport. Through the Blue Ocean Strategy´s Analytical Tools and Frameworks, specifically with the help of the Strategy Canvas, the Four Actions Framework and the Eliminate-Reduce-Raise-Create Grid, it is proven that the strategy introduced by the airline Ryanair in the nineties of the twentieth century corresponds to the Blue Ocean Strategy. Through the same Analytical Tools and Frameworks and a comparison of business models of three low-cost airlines also the time validity of the Blue Oce

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Hansson, Mikael. "Critical review of strategic theories : Applicable to new technologies." Thesis, Linnéuniversitetet, Institutionen för informatik (IK), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-77124.

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Lojdová, Ivana. "Strategie modrého oceánu jako předpoklad úspěšnosti firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-262260.

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The goal of thesis is to verify the assumption that the company's strategy constituent elements Blue Ocean Strategy leads to a higher success rate, according to selected criteria. The theoretical part is based on literature and clarification of terms with which I work. The key pillar is to understand the difference between blue and red oceans. I also explain the strategic management approach compared to the Blue Ocean Strategy. This part is based on literature and expert opinion. The knowledge gained is reflected in the analysis of ten companies. These companies are examined in terms of tools

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Nordling, Kevin, and Felix Pilvinen. "Differentiering inom en växande marknad : En fallstudie om Vainu." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447488.

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Denna studie förklarar hur differentiering kan uppnås genom att tillämpa Blue Ocean strategin och om strategin är hållbar i praktiken. Företaget som valts för denna fallstudie är Vainu. Denna studie analyserar teorin Blue Ocean Strategy skapad av Kim och Mauborgne (2005) och reflekterar kritiskt över denna teori genom Five Competitive Forces av Porter (2008). Det empiriska materialet som används i denna studie har samlats in genom intervjuer med anställda i olika positioner på det valda företaget. Efter en genomförd fallstudie har vi kommit fram till att Vainu använt Blue Ocean

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Andrade, Eduardo Vaz Pinto Rebelo de. "Business Hostel: a new opportunity for the hostel industry." Master's thesis, NSBE - UNL, 2014. http://hdl.handle.net/10362/11749.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This Work Project aims to understand through strategic analyses the potential of creating a new type of accommodation in Portugal – the “Business Hostel” – a hostel targeting business travelers. Through three relevant strategic analyses, this study shows that this concept has high chances of succeeding. In Strategic Intent Based Planning, three (out of four) plausible future scenarios are favorable for the entry of this concept in the market

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Giulianelli, Guia <1992&gt. "La strategia oceano blu nella mobile phone industry: il caso della start-up Fairphone." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12784.

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Spesso ciò che è nuovo fa paura. Il nuovo è temibile e sconvolge schemi ben radicati, e quando si crede di non possedere gli strumenti adeguati per affrontarlo, si frena la potenza della creatività. Il cambiamento è però considerato l’unica arma nel mondo di oggi. Le imprese e le organizzazioni devono essere lungimiranti e adattarsi rapidamente ai cambiamenti che avvengono sia all’interno, che al di fuori dei confini del proprio settore; non soltanto per rimanere competitive, ma per essere loro stesse motore di cambiamento, che generi una crescita costante per l’economia e la scoperta di nuovi

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Silva, Maria de Fátima Barros. "O Sistema de Comunicação como gerador de resultados positivos no IFAM: um estudo de caso no Campus Manaus - Distrito Industrial." Universidade Federal do Amazonas, 2013. http://tede.ufam.edu.br/handle/tede/3572.

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Made available in DSpace on 2015-04-22T22:11:06Z (GMT). No. of bitstreams: 1 Maria de Fatima Barros Silva.pdf: 1557576 bytes, checksum: ce20b3a964007859322e60682cfdec86 (MD5) Previous issue date: 2013-12-30<br>The information is a necessity of our times, reaches different areas of knowledge and is present in daily life of everyone. Any public institution that does not prioritize communication tends to be retroactive in its productivity. Thus, participatory and democratic leadership is of paramount importance for both internal communication with regard to the relationship between employees,

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Ramos, Luís Eduardo Matos Dias. "Contributos da “Estratégia Oceano Azul” para uma Estratégia de Internacionalização de Portugal: o uso do Mar." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2017. http://hdl.handle.net/10400.5/14072.

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Dissertação de Mestrado em Estratégia<br>A situação geográfica privilegiada na confluência entre três continentes permite a Portugal dispor de condições excepcionais para apostar numa Estratégia de Internacionalização baseada no Uso do Mar, reencontrando-se com a sua vocação histórica e cultural de raiz oceânica, depois de décadas centrado numa União Europeia onde é periférico e tem dificuldades em construir vantagens competitivas. O contributo da Estratégia Oceano Azul para o regresso de Portugal ao Mar consubstancia-se numa lógica de actuação estratégica e numa ferramenta útil para detectar

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Gabzdylová, Veronika. "Strategická analýza jako podklad pro podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113828.

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Strategy analysis as a base for a business plan which is focused on entrance into the foreign market specifically Austria associate with establishment of pension. In the theoretical part are analysis which are focused on external analysis and also financial part. The practical part is used as evaluation. Main goal of the practical part is found out, if the project has meaning with results of external analysis and financial plan and also if it has meaning to continue with internal analysis and business plan. Main conclusion is, if the project should be realized. Important part is the questionna

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Nováková, Kateřina. "Uvedení produktu k léčbě oparů na trh." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75928.

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This master's thesis is focused on evaluation of product innovation of Johnson & Johnson company. Main objective of this thesis is to analyse new product launch campaign of COMPEED brand. Furthermore, based on outputs from own marketing research and analyses of data provided, evaluate suitability of chosen marketing strategy, find reasons why innovation was not successful and propose recommendations to achieve set goals.

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Tengwall, Hampus, and Jesper Nyman. "Konkurrenskraft på öppet hav : Effektiva konkurrensstrategier inom den svenska båtindustrin." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-2097.

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<p>The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. The aim of this thesis is to explain how to be competitive in the Swedish boat industry. To be able to do so three areas are used to deepen as well as broaden the understanding. The three areas within competitiveness we have chosen to highlight are differentiation, individualization and distribution. Different t

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Yuen, Chi-kong Andy. "Contexts of blue ocean strategy & its implications to market regional shopping arcades an analysis on marketing strategies of The APM shopping mall & the Link shopping centre /." Click to view the E-thesis via HKUTO, 2009. http://sunzi.lib.hku.hk/hkuto/record/B42905680.

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Jacobs, Stephan. "The Strategic implementation of Urban Wind Turbines within the consumer market : Visualizing the possibilities for Urban Wind Turbines in the Netherlands." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-209828.

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The last couple of years the interest of consumers for environmental products has grown. This development has resulted in new and innovative product and markets. One of these markets is the Renewable energy system (RES) market for the home consumers. The RES can be divided into Solar panels and Urban Wind Turbines (UWT), in which Solar panels are the most adopted by the consumers, but why? The most applicable system is depending on the location and environment for which UWT might be more interesting in some situations. This resulted in the research question of; ‘Why are the Urban windmills not

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Nguyen, Hai Phong. "Analýza faktorů úspěšnosti podniků." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262039.

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The main goal of the thesis is to analyze a business project TamTam. The partial aim is to confirm respectively to refut the presumptions that were set by the co-founders of the project. Another goal is to evaluate the feasibility of the current strategic plan. If the current strategic plan shows to be unfeasible, an alternative strategic plan with a different business model will be proposed. The theoretical part describes the methods which are used in the practical part. The practical part analyzes the market with Vietnamese entrepreneurs. The companys financial position will also be evaluate

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Zilling, Isabelle. "Strategi för framgång : Hur svenska storföretag arbetar för att hävda sig mot konkurrens och skapa nya marknader." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-80611.

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Syfte: Med ”Blue Ocean Strategy” avses skapandet av nya marknader utan konkurrens. Denna studie vill belysa hur fem svenska storföretag aktivt arbetar med att skapa nya marknader, stå emot konkurrens på befintlig marknad och slutligen om miljöarbete ses som en konkurrensfördel, vilket leder till en stärkt marknadsposition. Metod: Studien angriper undersökningsproblemet med att anta en induktiv ansats med kvalitativa intervjuer. Arbetet baseras på djupintervjuer med företagsledare från fem svenska storföretag; Alfa Laval, Assa Abloy, Inwido, Lindab och Tetra Pak. Vidare antar studien ett herm

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Dundáčková, Tereza. "Podnikatelský plán založení soukromé mateřské školy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205408.

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The thesis is a proposal of a business plan for the establishment of private nursery school in the Czech Budweis. Private nursery school shall be established as a limited liability company. The business plan is based on market needs, analysis of the market and the local market, which is characterized by excess demand for the services of pre-school education of their existing capacities. Feasibility and viability is based organizational, marketing and financial plan mainly. Own market space, where competition is eliminated from the game captures the Blue Ocean Strategy.

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Hsiao, Yuchen. "Opportunity Exploration and Evaluation: in the Trend of Open Banking." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-301266.

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The concept of open banking is on the rise in the financial industry. Not only are banks taking an interest in this topic, but many financial technology start-ups are developing as well. One particular player can be considered challenger banks; they have gained a high degree of digital competence and agility to adapt to changes in the industry. As a result of this trend, these financial players raise the question of what the opportunities are. This study aims to identify potential opportunities for challenger banks and to provide a practical model for companies to assess the opportunities. The

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Карамышева, А. А., та A. A. Karamysheva. "Разработка проекта вывода компании из кризиса на основе стратегии «голубого океана» : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94595.

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Актуальность темы: в современных условиях пандемии и сложившейся напряженной конкурентной борьбы возросла роль стратегического планирования, которое определяет жизнеспособность и стабильность работы предприятия. Цель – разработка методического подхода и практического инструментария для реализации антикризисной стратегии компании на основе стратегии «голубого океана» с применением технологий проектного управления. Задачи: изучить теоретические аспекты базовых стратегий вывода компании из кризиса и проектных технологий в реализации стратегии; проанализировать внешнюю и внутреннюю среды компании

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Monnet, Rodolphe. "La politique extérieure de l'Inde en Afrique." Thesis, Sorbonne Paris Cité, 2018. http://www.theses.fr/2018USPCB025.

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Depuis 2001 et la recomposition des équilibres de puissance, l'Inde s'affirme comme l'un des acteurs qui compte dans un espace international de plus en plus multipolaire. Les mouvements de fond actuels provoquent une redistribution de cette puissance imposant de nouvelles alliances et de nouveaux jeux de pouvoirs. L'Inde n'est pas étrangère à cette tendance et encore plus depuis l'arrivée au pouvoir, en 2014, de l'actuel Premier ministre, Narendra Modi. Ce dernier conduit une politique extérieure ambitieuse pour que son pays accède à un statut de puissance mondiale. C'est dans ce cadre que se

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Danna, Charlotte. "Le principe de solidarité écologique." Thesis, Lyon, 2018. http://www.theses.fr/2018LYSE2070.

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Adopté par l’article 2 de la loi n°2016-1087 de reconquête de la biodiversité, de la nature et des paysages du 8 aout 2016, le principe de solidarité écologique appelle « à prendre en compte, dans toute prise de décision publique ayant une incidence notable sur l’environnement des territoires concernés, les interactions des écosystèmes, des êtres vivants et des milieux naturels ou aménagés ». Ce principe général du droit de l’environnement inscrit à l’article L110-1 du code de l’environnement est destiné à conserver les interactions écosystémiques et les processus écologiques ainsi qu’à amélio

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Lee, Han-Yuan, and 李漢源. "Using KeyGraph to Discover Hidden Blue Ocean Strategies." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/38262254074889131272.

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碩士<br>真理大學<br>管理科學研究所<br>94<br>Abstract： Blue ocean strategy（BOS） is a methodology of strategy planning and proposed by Kim and Mauborgne（2005）. To eliminate competition is the centre logic of strategic thinking and value innovation is the cornerstone of BOS. To build the value curve of blue ocean strategy canvas with the six principle and four action framework, and think about how to provide a leap in value to the customers and firms. The strategic choices for firms are to achieve both differentiation and low cost and break the existing value-cost trade-off. To create uncontested market spac

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Tsai, Hsini, and 蔡欣怡. "The Study of Blue-Ocean Marketing Strategies for Taiwan Orchids." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/75373139790420905876.

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碩士<br>國立臺北大學<br>公共行政暨政策學系<br>100<br>As a small subtropical island nation surrounded by the ocean with excellent geographical turn-key location, Taiwan relies on this advantage to develop its primary economy by product export. However, this advantage has not been fully utilized in flower industry, especially in marketing of orchid breed improvement technology and industry. In 2010 Taipei International Flora Exposition, promotion of orchid was not solid enough to achieve a broader goal in shaping a distinctive product/technology image for Taiwan’s orchid breeding industry. The exposition also ig

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Lin-I-Ching and 林宜靜. "The Blue Ocean Strategies of the Culture and Creative Industry in Taiwan ----." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/38104302435757450772.

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碩士<br>國立臺灣師範大學<br>圖文傳播學系<br>95<br>In recent years, the publishing market in Taiwan has become more degenerated. Besides confront the China rising up, the technology changes the readers' reading habit. On the contrary, may countries have developed the Culture & Creative Industries, and increase much value. The Culture & Creative Industries regard as one kind of the blue ocean strategy. Using the innovation to eliminate the competition, and create a new market. So the Executive Yuan in Taiwan also let it list in the emphasis of process project. This dissertation contains some parts: First, intr

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SHIAH, YU-ANNE, and 夏佑安. "A Blue-Ocean Strategic Study for the MICEET Development of the Taipei City." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/94953096954007373529.

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碩士<br>國立臺北大學<br>公共行政暨政策學系<br>99<br>In viewing the increasing growth of the MICE industry and Event Tourism (ET) in Asia, the City of Taipei also prepares to grasp this opportunity for elevating its MICEET, with the advantages of its pivotal position in political economy and finance, and public bless and concerns, as well. After a review of government policies recently on the MICEET industry, it was found that to the current status of incipience, the important thing is to be capable of jumping from the Value-Cost Trade-Off frame of thinking when in programming the strategic plan of actions. The

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ru, lai you, and 賴宥汝. "A Study on the Customer Value of Budget Hotels with Blue Ocean Strategies." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/10882199794440115946.

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碩士<br>亞洲大學<br>經營管理學系碩士班<br>95<br>Tourism is one of the most important industries in 21st century, consequently hotel industry develops prosperously along with it. How does the hotel industry get rid of the price competition under the competitive environment. It is necessary to realize the difference of service quality cognition between the hotel industry and the customer, and further, innovating the value of the hotel industry. This research divided the service quality appraising into five factors including equipment and personnel quality promoting, characteristics of hardware equipment, chara

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Cheng, Hai-Peng, and 鄭海鵬. "From Red to Blue Ocean - Competitive Strategies for Photovoltaic Industry Development in Taiwan and China." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/6v7qj3.

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碩士<br>國立交通大學<br>管理學院管理科學學程<br>101<br>In recent years, the problems of global warming and energy crisis are becoming increasingly severe. Therefore, governments have begun to review the impact of using the fossil energy on the global environment and pay much more attention to energy saving and carbon dioxide emissions reduction. The renewable energy sources or the green energies are thus becoming the most potential alternatives to replace the traditional fossil energy sources. Among so many renewable energy choices, solar energy is regarded as one of the unlimited and continually replenishable

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Hsu, Lung-Chang, and 許龍彰. "The Analysis on Blue Ocean Strategies in View of the Business Management of Construction Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2666je.

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碩士<br>國立臺灣科技大學<br>建築系<br>105<br>Taiwan’s construction sector businesses vastly vary in terms of scale and quality, with ever changing complications. Businesses are dispersed and it is difficult to fully manage the sector’s environment and properly allocate resources in response to the sector’s environment change and impacts. The adaptability of businesses, their operating market positioning and relevant strategies, are often the key for businesses within the sector to maintain competitiveness. In 2017, the total number of domestic construction businesses was 10,455. Among those, 6,679 were cla

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Sheng-WunHuang and 黃聖聞. "Formulating the Strategy of Private Training Institutions Using Blue Ocean 's Strategic Thinking：The Case of institution A." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7rbskd.

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碩士<br>國立成功大學<br>企業管理學系碩士在職專班<br>105<br>This study explores the business strategy of Blue Ocean Strategy thinking in a case of private vocational training institutions. By applying Analytic Hierarchy Process (AHP), the weight of each object and the index of the competition factors of the Private Vocational Training Institutions were explored. According to the obtained weight, the strategy canvas was drawn to compare the differences with current strategy. Through the four action frameworks, a new value curve was drawn to compare the differences of the operational strategy between this study case

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Yuan, Pao-Hua, and 袁寶華. "A study of blue-ocean strategies of dentist service: a case study for Hsin-Chu area." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/88ntae.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>102<br>Before 1995 the implement of the National Health Insurance , Medical industry is highly profitable and very closed in Taiwan, Taiwan's total dental payment system in Taiwan implemented from 1998, for the sake of a balanced distribution of dentists, health points as a main tool of government encourage dentist to suburban services. After the implementation of Taiwan's total dental payment system , dentists must serve two- year practice before the clinic opened and be into a highly competitive industry, so the dentist clinic income subjects to more restric

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Niu, Tzu-Pin, and 牛子斌. "The application of bee biotechnological products on human health care based on blue ocean development strategies." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/74235020951386314641.

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碩士<br>朝陽科技大學<br>生化科技產業研發碩士專班<br>102<br>Abstract Motto of my research for Biotech business is "Prevention is better than cure". The book “Life Sciences” to explore and practice, won 4th place among the ten outstanding ‘Enterprise Managers’. Without any doubt, the potential of practical applications of “Life Sciences” and “Biotechnology” in medical biotech industry is enormous in Taiwan. Hence, there is an urgent need to develop biotech talent in Taiwan. This research study will serve as a catalyst to uphold the motto "Prevention is better than cure" and will promote further research among m

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Ling, Lu Chiu, and 呂佳玲. "The study of the Taishin Financial Holding Company’s Managerial Strategies｜The SWOT Analysis and The Application of Blue Ocean Strategy." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/41399709367202941037.

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碩士<br>真理大學<br>財經研究所<br>94<br>Title of Thesis：The study of the Taishin Financial Holding Company’s Managerial Strategies｜The SWOT Analysis and The Application of Blue Ocean Strategy. Key words：Financial Holding Company, SWOT, Strategy Canvas, New Value Curve, Blue Ocean Strategy Name of Institute：Graduate Institute of Finance & Economics, Aletheia University Graduate Date：June, 2006 Degree Conferred：Master Name of Student：Lu Chiu Ling Advisor：Huang Chuan Hsing 呂佳玲黃泉興 Abstract： The establishment of the financial holdin

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Yen, Jolin, and 顏嘉麟. "The Research on Blue Ocean Market Development by Using Disruptive Innovation Strategies for Infrared Equipment Manufacturers - A Case Study of "R" Corporation." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/79798711618847567850.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>97<br>Taiwan has very strong competence in Information and Semiconductor industries.The revenue from both industries contributes a big portion of GDP in Taiwan.Taiwan is a very important player in worldwide information and semiconductor segments. But, these two industries become more matured now. Manufacturers meet bottleneck in the profit margin and growth rate. Taiwan needs different growing industries except information and semiconductor industries. This thesis focuses on Infrared equipment industry. It studies how Taiwanese infrared manufacturers using dis

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Perestrelo, Catarina Carvalho. "Repositioning of the brand TV cine & séries online: strategic analysis of the own means of social networks and online platform." Master's thesis, 2019. http://hdl.handle.net/10362/68982.

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This Work Project, conducted within a direct research internship at NOS, aims to propose a reposition of the brand TVCine & Séries online, focusing on a strategic analysis of the own means of social networks and online platforms. Through secondary data provided by NOS and collected online, in-depth interviews of current and past clients of the service and the author’s experience on the matter, recommendations were developed based on blue ocean strategy. On analyzing the most relevant attributes in the Pay TV industry’s strategy canvas, a new value curve is reconstructed for TVC&S. Over

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Boucher, Sébastien. "Les ambitions maritimes de l’Inde dans l’océan Indien à l’aube du 21e siècle." Thèse, 2009. http://hdl.handle.net/1866/3504.

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Ce mémoire a pour objectif d’analyser la pertinence d’une culture stratégique particulière, celle de l’Inde. Au moins quatre variables culturelles à dimension sécuritaire – l’identité, les valeurs, les normes et les perceptions – permettent d’expliquer la conception de la sécurité et du pouvoir indiens. L’hypothèse avancée dans ce mémoire est la suivante : à cause de l’influence de la culture stratégique indienne, l’océan Indien est perçu par l’élite indienne comme l’endroit où réside la principale menace à la sécurité de l’Inde. En outre, cette perception particulière de la menace permet de

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