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Journal articles on the topic 'Strategia Blue Ocean'

Author: Grafiati

Published: 24 April 2022

Last updated: 30 July 2025

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1

Rizqiyana, Rizqiyana. "MANAJEMEN STRATEGIK DALAM KAJIAN MPI PADA ERA PANDEMI COVID-19." Promis 2, no. 1 (2021): 46–60. https://doi.org/10.58410/promis.v2i1.392.

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Artikel ini bertujuan untuk mengetahui manajemen strategic dalam kajian Manajemen Pendidikan Islam pada era pandemic Covid-19. Fokus pembahasan ini diuraikan menjadi beberapa rumusan masalah, antara lain (1) teori/ konsep Red Ocean Strategic dan Blue Ocean Strategic pada era Pandemi Covid-19 (2) Praxis Red Ocean Strategic dan Blue Ocean Strategic pada era Pandemi Covid-19. Rumusan Masalah dijelaskan melalui kajian pustaka (literature review) dengan mengumpulkan beberapa buku atau laporan ilmiah yang terdapat dalam artikel atau jurnal berkenaan tentang konsep Red Ocean Strategic dan Blue Ocean

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Sanisah, Siti, Edi Edi, Baiq Yuliatin Ihsani, et al. "WORKSHOP PENYUSUNAN RENCANA STRATEGIS DENGAN PENDEKATAN BLUE OCEAN STRATEGY UNTUK PENGELOLA PAUD." JCES | FKIP UMMat 7, no. 1 (2024): 123. http://dx.doi.org/10.31764/jces.v7i1.19330.

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Abstrak: Rencana strategis disusun harus berorientasi masa depan berdasarkan kondisi saat ini, dan ditunjang oleh sumber daya yang dimiliki institusi. Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pengelola PAUD dalam menyusun dokumen rencana strategis menggunakan pendekatan blue ocean strategy. Sasaran kegiatan dalam bentuk workshop ini adalah 11 pengelola PAUD di Desa Batujai Kecamatan Praya Barat Kabupaten Lombok Tengah. Workshop dibagi menjadi tiga sesi, yaitu penyampaian materi, diskusi, dan praktik penyusunan rencana strategi dengan lima tahap y

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Fitriani, Dieni, Muhammad Ihsan Firdaus, and Joni Phangestu. "Perumusan Strategi Samudra Biru Strategic Business Unit Express PT XYZ Periode 2021–2023." Journal of Emerging Business Management and Entrepreneurship Studies 1, no. 2 (2021): 288–305. http://dx.doi.org/10.34149/jebmes.v1i2.55.

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The courier, express, and parcel (CEP) market in Indonesia is growing rapidly in line with the growth of e-commerce. These developments created intense competition among the CEP companies. SBU expresses PT. As a new CEP company, XYZ seeks to avoid the red ocean competition by innovating the Blue Ocean Strategy. The research method used is qualitative research to study social phenomena by processing data in words sourced from interviews and studies of company documents and articles from outside the company. Based on the blue ocean strategy analysis, PT. XYZ formulates the company's strategy by

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Mrs., Divya Prabhu P. "A BOOK REVIEW ON 'BLUE OCEAN STRATEGY'." International Journal of Marketing & Financial Management 2, no. 5 (2014): 01–05. https://doi.org/10.5281/zenodo.10801244.

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<strong>Abstract: </strong> <em>The book that I have reviewed is “Blue Ocean Strategy”. Now you might ask me what’s so special about a Blue Ocean. Aren’t all oceans blue? And how can you possibly have a strategy called Blue Ocean Strategy? What has oceans got to do with strategy? Well, you have to read it to understand it!!</em> <em>“Blue Ocean Strategy” authored by W. Chan Kim and Renie Maugborgne is an international best seller. The authors are the founders of the Value Innovation Network (VIN), a global community of practice on the Value Innovation Family

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KURAŚ, Piotr. "Blue ocean strategy tools .." Scientific Papers of Silesian University of Technology. Organization and Management Series 2017, no. 113 (2017): 219–32. http://dx.doi.org/10.29119/1641-3466.2017.113.17.

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Putri Anggraeni, Hana, and Ibrahim Lammanda. "Analisa Strategi Pemasaran Guna Meningkatkan Daya Penjualan Jamu di UMKM Jamu Seger Waras Menggunakan Metode Internal External Matrix, Strategic and Actione Evaluation (SPACE) Matrix Dan Blue Ocean Strategy." Aisyah Journal Of Informatics and Electrical Engineering (A.J.I.E.E) 6, no. 1 (2024): 136–44. http://dx.doi.org/10.30604/jti.v6i1.239.

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ABSTRAK Strategi analisa matrik Internal Eksternal merupakan suatu model yang digunakan untuk mengetahui posisi suatu bisnis dengan menganalisa faktor internal dan ekstenal bisnis UMKM Jamu Seger Waras. Matrik Strategic and Actione Evaluation (SPACE) merupakan suatu alat manajemen yang digunakan untuk menganalisis suatu organisasi berdasarkan empat dimensi, dua internal dan dua eksternal, digunakan untuk mengetahui posisi bisnis yang sedang dijalankan. Model strategi Blue Ocean merupakan stratefi yang digunakan untuk merumuskan strategi jangka panjang bisnis UMKM Jamu Seger Waras. Ketiga

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Andrealin, Meilysa Grecia. "Analisis Blue Ocean Strategic Management Pada PT. Bank Jago." Syntax Literate ; Jurnal Ilmiah Indonesia 7, no. 10 (2022): 16750–68. http://dx.doi.org/10.36418/syntax-literate.v7i10.12940.

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Studi ini menganalisis penerapan strategi Blue Ocean oleh PT. Bank Jago, sebuah bank di Indonesia. Melalui metode penelitian deskriptif kualitatif dan pengumpulan data dari berbagai sumber, penelitian ini mengungkap beberapa temuan penting. Bank Jago telah mengadopsi pendekatan Blue Ocean Strategic Management untuk membedakan diri dari pesaing di pasar perbankan Indonesia. Mereka mengidentifikasi segmen pasar yang belum terpenuhi dan menciptakan layanan perbankan khusus untuk segmen tersebut. Bank Jago melakukan inovasi dengan memanfaatkan teknologi digital untuk memberikan pengalaman perbanka

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Putro, Dita Riyanto, Ana Komari, and Lolyka Dewi Indrasari. "KEDIRI TOURISM DEVELOPMENT STRATEGY MANAGEMENT USING THE BLUE SEA STRATEGY APPROACH." Agrisocionomics: Jurnal Sosial Ekonomi Pertanian 7, no. 3 (2023): 572–79. http://dx.doi.org/10.14710/agrisocionomics.v7i3.16923.

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Competition in the tourism industry in Indonesia is currently very tight, with each region competing to highlight its uniqueness. With this very tight competition, Kediri Regency is trying to get out of the competition (red ocean) by creating innovations through the concept of the Blue Ocean Strategy. Blue Ocean Strategy is a term in the science of strategic management that refers to a strategy to create new markets that have not been filled with intense competition. Blue Ocean Strategy is a strategy to conquer competitors by offering innovative product features, which have so far escaped the

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Kulkarni, Bindu, and Vasant Sivaraman. "Making a Blue Ocean Shift: Tata Ace captures a new market." Journal of Business Strategy 41, no. 4 (2019): 11–20. http://dx.doi.org/10.1108/jbs-03-2019-0057.

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Purpose This paper aims to understand how organizations can apply the Blue Ocean Shift process to achieve profitable growth and make competition irrelevant. Design/methodology/approach This paper uses a case study approach. Based on interaction with the senior management of an organization and secondary sources, this paper presents an application of the Blue Ocean Shift process on a strategic move by an organization to achieve value innovation. Findings This paper presents a case of how Tata Motors Ltd. applied Blue Ocean Shift process to come up with the product Tata Ace, which achieved value

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Suly Trizky Darma, Ibrahnovan. "Perancangan Inovasi Operasional Menggunakan Pendekatan Blue Ocean Strategy pada Gado Gado Arjuna Pak Satumin." Jurnal Pendidikan Indonesia 6, no. 1 (2025): 378–91. https://doi.org/10.59141/japendi.v6i1.7180.

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Pengelolahan operasional sangat dibutuhkan mengingat persaingan semakin ketat dan pemilik restoran dituntut untuk adaptif. Tidak terkecuali pada industri makanan tradisional atau makanan khas daerah. Restoran menghadapi kesulitan karena harus merespon perubahan permintaan pelanggan, strategi pemasaran dan penjualan. Mengingat perkembangan di industri ini cukup pesat, banyaknya merek-merek baru yang bermunculan yang lebih maju dan kompetitif. Hal ini menunjukkan bahwa diperlukan adanya suatu pengembangan strategis yang bermanfaat untuk mengakselerasi potensi kuliner khas yang dimiliki di kota S

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Fakhruz Zaman, Reza, Iftitah Ruwana, and Sri Indriani. "Pengembangan Bisnis Kerupuk Ikan Dengan Pendekatan Business Model Canvas dan Blue Ocean Strategy." Jurnal Valtech 7, no. 2 (2024): 448–55. https://doi.org/10.36040/valtech.v7i2.11468.

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UMKM Kerupuk Ikan Dua Putri menghadapi penurunan penjualan akibat persaingan ketat dengan produsen serupa di Kecamatan Tambakboyo, menciptakan situasi pasar Red Ocean. Penelitian ini bertujuan untuk mengevaluasi model bisnis UMKM menggunakan Business Model Canvas dan merumuskan strategi baru dengan pendekatan Blue Ocean Strategy, yang fokus pada inovasi dan penciptaan pasar baru. Analisis ini menggambarkan model bisnis saat ini serta menerapkan empat langkah Blue Ocean: kurangi, tingkatkan, ciptakan, dan hapuskan. Hasilnya menunjukkan bahwa UMKM dapat meningkatkan daya saing dengan menghadirka

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Noor, Muhammad. "Blue Sukuk: Strategi Dan Konsep Pembiayaan." Jurnal Pajak dan Keuangan Negara (PKN) 4, no. 1S (2022): 414–26. http://dx.doi.org/10.31092/jpkn.v4i1s.1924.

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Blue economy has substantial correlation with one of the sustainable development goals pillar, ocean ecosystem. Indonesia that is the biggest archipelago country in the world which has the second longest coastline has opportunity to escape from the middle-income trap by using blue economy. Projects that have important role in developing the ocean ecosystem need to be financed, and one of the financing instruments is sukuk (Islamic bond). Sukuk that used to finance ocean ecosystem projects is known as blue sukuk. This study aims to analyze alternative projects that can be financed using the ins

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Loza, Dmytro. "BLUE OCEAN STRATEGY." Collection of scientific research papers State University of Infrastructure and Technologies Section “Economics and Management”, no. 55 (June 28, 2024): 59–67. http://dx.doi.org/10.32703/2664-2964-2024-55-59-67.

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The Blue Ocean Strategy, developed by W. Chan Kim and Renée Mauborgne, emphasizes creating new, uncontested market spaces rather than competing in existing markets. This approach is crucial in today’s global economy, where businesses strive for innovation and sustainable growth. By focusing on value innovation and differentiation, the Blue Ocean Strategy provides a means for companies to avoid the intense competition of saturated markets. It encourages businesses to identify unaddressed needs and solve existing problems in novel ways, fostering an environment of creativity and innovation.This

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Ibrahim Ajetunmobi, Zakariyau, Ibrahim Ajetunmobi, and Alli Mayowa Tijani. "BLUE OCEAN STRATEGY: CREATING NEW MARKET SPACES FOR INNOVATION IN SELECTED DEPOSIT MONEY BANKS IN NIGERIA." Abuja Journal of Business and Management 3, no. 1 (2025): 27–40. https://doi.org/10.70118/ajbam-01-2025-87.

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Organizations operation in highly competitive business environment that makes desirable level of performance a difficult goal to set. To escape high risks and threat associated with operating in highly contested market, Blue Ocean Strategy (BOS) presents a strategic framework that challenges traditional competitive dynamics by advocating for the creation of uncontested market spaces, termed "blue oceans," rather than competing in overcrowded, "red ocean" markets. This study explores the application of Blue Ocean Strategy (BOS) for creating new market spaces for innovation using Guaranty Trust

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Arief, Imam F., and Haris Maupa. "Perumusan Strategi dengan Pendekatan Blue Ocean Strategy pada PT Alpha Beta Charlie (ABC)." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 5 (2021): 476. http://dx.doi.org/10.24912/jmbk.v5i5.13288.

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The research objective is to design and formulate alternative strategies using the Blue Ocean Strategy approach for PT Alpha Beta Charlie to maintain the stability of operational activities to achieve the company’s vision and mission. The Blue Ocean Strategy challenges companies to get out of the red ocean of coal mining contractor competition by creating a new market space that makes competition becomes irrelevant. In conducting the Blue Ocean Strategy analysis, four stages of the analysis tool are used, TOWS Analysis, Canvas Strategy, Four Action Framework, and Eliminate-Reduce-Raise-Create

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Unissa.A, Barkath, and Dr Kumudha. "Blue Ocean Marketing-A Promising Strategy." INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 7, no. 1 (2013): 974–78. http://dx.doi.org/10.24297/ijmit.v7i1.717.

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Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet in todays overcrowded industries, competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Tomorrows leading companies will succeed not by battling competitors, but by creating blue oceans of uncontested market space ripe for growth. Such strategic moves termed value innovation create powerful leaps in value for both the firm and its buy

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Rizal, Yose. "Evaluasi Strategi Pengembangan Jaringan Telekomunikasi dengan Blue Ocean Strategy." Jurnal Telekomunikasi dan Komputer 6, no. 1 (2017): 45. http://dx.doi.org/10.22441/incomtech.v6i1.1148.

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Industri telekomunikasi di Indonesia adalah salah satu industri yang paling dinamis dan di dunia berkembang pesat. Dengan jumlah penduduk 250 juta orang, Indonesia merupakan salah satu pasar potensial disemua industri, khususnya industri telekomunikasi. PT Indosat Tbk sebagai salah satu operator telekomunikasi terbesar di Indonesia melakukan beberapa Strategi Pengembangan Jaringan dalam meningkatkan kualitas jaringan untuk kepuasan pelanggan dan akhirnya untuk meningkatkan pendapatan perusahaan. Namun, melihat pada Indosat Quarterly (Q2 2014) dan Laporan Tahunan (2013), pendapatan seluler menu

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Ahmad Nofal Abudi and Stefanie Dana Victory. "PENERAPAN PRINSIP-PRINSIP TEORI BLUE OCEAN STRATEGY PADA DAKWAH NABI MUHAMMAD SAW." INTELEKSIA - Jurnal Pengembangan Ilmu Dakwah 1, no. 1 (2019): 49. http://dx.doi.org/10.55372/inteleksiajpid.v1i1.11.

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Organisasi dakwah terkadang berhadapan dengan situasi persaingan yangketat, dengan pesaing dominan dan sumber daya lebih kuat, sehingga peluang untukmemenangi segmen dakwah menjadi sulit (red ocean). Pada keadaan tersebutdibutuhkan terobosan strategi sebagaimana teori strategi blue ocean. Keadaanserupa pernah dialami Nabi Muhammad saw. saat berdakwah di Mekkah, yaitu saatpaman, dan istri Nabi meninggal. Namun Nabi berhasil keluar dari kesulitan tersebutdan sukses di Madinah. Keberhasilan tersebut mengindikasikan terdapat prinsipprinsip blue ocean strategy dalam dakwah Nabi. Oleh karenanya stud

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Carton, Guillaume. "A Blue Ocean Strategy for “Blue Ocean Strategy”: on Performativity of Strategic Management." Academy of Management Proceedings 2017, no. 1 (2017): 17635. http://dx.doi.org/10.5465/ambpp.2017.17635abstract.

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Giovanni, Stella Clorinda, Fransiscus Xaverius Siswanto Duran, and Maya Malinda. "Pengembangan Bisnis Minyak Atsiri Lokal menjadi Berskala Internasional dengan Menggunakan Perspektif Blue Ocean Strategy (Kasus pada Sarana Aroma Sejati (SAS) Garut)." Seminar Nasional Teknik dan Manajemen Industri 2, no. 1 (2023): 80–89. http://dx.doi.org/10.28932/sentekmi2023.v2i1.129.

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SAS (Sarana Aroma Sejati) bergerak di bidang penumbuhan bahan baku minyak atsiri, dengan fokus pada sereh wangi dan sedap malam. Kebutuhan pasar akan minyak atsiri terus meningkat secara global, sedangkan perusahaan melihat potensi besar Indonesia yang dapat menghasilkan bahan baku minyak atsiri dengan kualitas yang tinggi. Tujuan penelitian ini untuk mengidentifikasi strategi Blue Ocean yang dapat diterapkan oleh SAS dalam mengembangkan bisnis minyak atsiri. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan wawancara dengan pemangku kepentingan terkait, termasuk manajemen peru

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Sasongko, Ignatius Steven. "Analisis Blue Ocean Strategy Pada PT. Campina Ice Cream Industry Tbk." Syntax Literate ; Jurnal Ilmiah Indonesia 7, no. 10 (2022): 16781–800. http://dx.doi.org/10.36418/syntax-literate.v7i10.12946.

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Penelitian ini bertujuan untuk menganalisis penerapan Blue Ocean Strategy pada PT. Campina Ice Cream Industry Tbk. Blue Ocean Strategy adalah suatu konsep strategi bisnis yang menekankan pada penciptaan ruang pasar yang tidak terkalahkan dan menjadikan persaingan tidak relevan. Penelitian ini menggunakan pendekatan kualitatif dengan mengumpulkan data melalui wawancara dengan manajemen perusahaan dan analisis dokumen terkait strategi bisnis yang telah diterapkan. Hasil penelitian menunjukkan bahwa PT. Campina Ice Cream Industry Tbk telah menerapkan beberapa elemen Blue Ocean Strategy, termasuk

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ZELENEVA, I. V. "INTERACTION OF THE INDIAN OCEAN RIM ASSOCIATION MEMBERS IN ENSURING MARINE SECURITY." Sociopolitical Sciences 13, no. 6 (2023): 77–83. http://dx.doi.org/10.33693/2223-0092-2023-13-6-77-83.

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The purpose of the research. This article aims to study cooperation within the Indian Ocean Rim Association (IORA) in regards to maritime security. The Indian Ocean region, playing the role of a bridge between Asia and Europe, has become a new global strategic and economic center. In 1997, the Indian Ocean Rim Association (IORA) was formed. Results. As a result of the research, the author comes to the conclusion that the priority activity areas for IORA are: security, including maritime security; fisheries regulation; academic, scientific and technological cooperation; trade and investment fac

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Witjaksono, Cindy Julian. "ANALISIS STRATEGI BLUE OCEAN “CHINA CONSTRUCTION BANK INDONESIA”." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 10, no. 3 (2023): 2194–207. http://dx.doi.org/10.35794/jmbi.v10i3.52192.

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Penelitian ini bertujuan untuk menganalisis strategi blue ocean pada Perusahaan “China Construction Bank Indonesia”. Mengikuti konsep bisnis “market oriented, customer-centric”, Bank CCB Indonesia berkomitmen untuk mengembangkan dirinya menjadi grup perbankan kelas dunia. Strategi-strategi yang sudah ada akan lebih dikembangkan sehingga dapat berkompetisi pada pasar yang baru. Metode dalam penelitian ini menggunakan survei dan studi literatur untuk memahami, meneliti, dan mempelajari mengenai strategi-strategi yang digunakan oleh Bank CCB Indonesia. Untuk merekonstruksi elemen-elemen dari Bank

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Meenu, Bhandari. "BLUE OCEAN STRATEGY – THINKING BEYOND THE COMPETITION AND A PATH OF INNOVATION." GLOBAL JOURNAL OF ENGINEERING SCIENCE AND RESEARCHES 6, no. 4 (2019): 124–27. https://doi.org/10.5281/zenodo.2635606.

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There is fierce competition among different business firms to gain a greater share in the market. Infact there is head-to-head competition among various firms in search of sustained profitable growth. One of the key challenges in front of these firms is to match the pace with their global competitors. To, come over these challenges, the firms need to develop a strong strategy and one of the viable options for the firms is to operate in the Blue ocean. Blue Ocean strategy means creating uncontested market space and making the competition irrelevant, strictly as against the Red Ocean strategy. T

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Febriyana, Nindita Dwi, Wulan Lailatul Qudsiyeh, Nur Ikhda Muharom Asul Thoni, and Mochammad Isa Anshori. "STRATEGI KEPEMIMPINAN INOVATIF DALAM MENCIPTAKAN NILAI BARU: STUDI KASUS PERUSAHAAN YANG SUKSES MENERAPKAN BLUE OCEAN STRATEGI." Journal of Information System, Applied, Management, Accounting and Research 9, no. 2 (2025): 748. https://doi.org/10.52362/jisamar.v9i2.1859.

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Tujuan dari penelitian ini adalah untuk menguji strategi manajemen inovatif perusahaan saat menciptakan nilai baru dalam strategi Blue Ocean. Metode penelitian ini menggunakan pendekatan kualitatif dengan metode literatur dan studi kasus yang digunakan untuk memahami strategi kepemimpinan inovatif dalam menciptakan nilai baru pada perusahaan yang sukses menerapkan Blue Ocean Strategy. Pendekatan ini menggali lebih dalam tentang strategi kepemimpinan dalam meciptakan perusahaan Blue Ocean Strategy. Dengan menganalisis studi kasus oleh Pt. Gojek Indonesia yang berkontribusi pada keberhasilan ino

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Widodo, Pradipta. "ANALISIS STRATEGI BLUE OCEAN “PT HANJAYA MANDALA SAMPOERNA TBK”." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 11, no. 1 (2024): 496–504. http://dx.doi.org/10.35794/jmbi.v11i1.53827.

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Abstract. This research aims to analyze the blue ocean strategy at PT Hanjaya Mandala Sampoerna Tbk. The amount of competition and government policies pose challenges to companies operating in the cigarette industry. PT Hanjaya Mandala Sampoerna Tbk as one of the market leaders continues to innovate to answer market needs. Existing strategies will be further developed so they can compete in new markets. The method in this research uses surveys and literature studies to understand, research and learn about the strategies used by PT Hanjaya Mandala Sampoerna Tbk. The research results show that t

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Larisang, Larisang, and Meylia Vivi Putri. "Designing marketing strategy using SWOT and Blue Ocean strategy to increase sales and competitiveness at PT Zaga Krida Teknik." Operations Excellence: Journal of Applied Industrial Engineering 16, no. 3 (2024): 271. https://doi.org/10.22441/oe.2024.v16.i2.113.

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The intense competition in the business world forces companies to devise strategies to outperform their rivals. As more businesses target the same market segments, the available market becomes increasingly crowded. To address this challenge, a strategic analysis is essential. This research employs the SWOT method and the Blue Ocean Strategy. The SWOT analysis identifies the company’s strengths, weaknesses, opportunities, and threats, helping to assess its competitive position. Meanwhile, the Blue Ocean Strategy aims to shift from a highly competitive market (Red Ocean) to a new, uncontested ma

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Adiatma, Dani, Stanny Damayanty, and Krystina Amalia. "Strategi Bersaing menggunakan Blue Ocean Strategy pada PT. Aa Mapan Perkasa." Jurnal Wacana Ekonomi 21, no. 3 (2022): 142–56. https://doi.org/10.52434/jwe.v21i3.2009.

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Blue Ocean Strategy yang terdapat pada PT. Aa Mapan Perkasa dapat meningkatkan penjualan pada perusahaan tersebut dan dapat juga menjadi solusi dalam persaingan pasar di masa mendatang. Penggunaan analisis Blue Ocean Strategy mengenai IFE, EFE, dan analisis SWOT pada perusahaan berpeluang mendapatkan profit yang besar di pasar yang baru. Metode penelitian yang dipilih adalah metode penelitian kualitatif dengan analisis deskriptif. Metode penelitian deskriptif ini digunakan untuk mengidentifikasi suatu keadaan dan juga faktor internal dan eksternal pada perusahaan melalui wawancara untuk mendap

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Semenchuk Tetiana and Vasiliha Sergii. "Application of management matrix models for strategic planning of enterprise activities." Technium Social Sciences Journal 8 (May 11, 2020): 398–404. http://dx.doi.org/10.47577/tssj.v8i1.532.

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The importance of strategic planning enterprise activity is substantiated in the article. Detailed analysis of the management classic matrix models strategic planning, namely the Boston Consulting Group (BCG) method, the McKinsey method, and the Arthur D. Little method. Allowed to form a system basic models of strategic analysis. Which, unlike the existing ones, is built on the systematization of well-known matrix models of “packet management” in terms of tools, level of universalism and level of application. The article proposes an advanced strategic planning process for an enterprise with th

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Handayani, Yeni, Widiana Indah Permata, and Rais Hidayat. "Blue Ocean Strategy pada Organisasi Pendidikan: Implementasi pada Sekolah (SMA Islam Alam Sains/IAS Al Jannah)." JIIP - Jurnal Ilmiah Ilmu Pendidikan 7, no. 12 (2024): 13993–98. https://doi.org/10.54371/jiip.v7i12.6427.

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Penelitian ini bertujuan untuk menjawab permasalahan banyaknya institusi pendidikan yang bersaing untuk mendapatkan konsumen atau siswa agar dapat masuk ke sekolah masing-masing, dengan persaingan yang sangat pesat dan kompetitif. Melalui blue ocean strategy sebagai bentuk strategi pemasaran yang lebih inovasi dan menonjolkan karakteristik dan kelebihan dari institusi terkait.Salah satunya SMA IAS AL Jannah yang sudah menerapkan blue ocean strategy.Penelitian ini menggunakan metode kualitatif deskriptif dan pendekatan analisis SWOT. Penelitian kualitatif deskriptif ini akan menganalisis manaje

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Andini, Dwi Tesna. "PENGGUNAAN INOVASI NILAI UNTUK MENCIPTAKAN KEUNGGULAN KOMPETITIF PADA STRATEGI BLUE OCEAN (STUDI PADA MASKAPAI PENERBANGAN AIR ASIA)." SOLID 8, no. 2 (2018): 8. http://dx.doi.org/10.35200/solid.v8i2.175.

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Fenomena potensi pertumbuhan bisnis transportasi udara di Indonesia semakin marak diperbincangkan. Persaingan antar maskapai penerbangan terjadi. Perusahaan industri penerbangan memiliki strategi untuk tetap bertahan di pasar, salah satu strategi yang digunakan adalah menerapkan konsep Low Cost Carrier (LCC). Air Asia adalah salah satu maskapai penerbangan yang sukses menerapkan konsep LCC. Salah satu meningkatkan kemampuan perusahaan serta menciptakan segmen pasar tersendiri adalah dengan memberikan inovasi nilai. Inovasi nilai meruapakan batu pijak dari strategi blue ocean. Tujuan utama dari

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Al-Tarifi, Shadi, Jamal Zraqou, Firas Omar, and Sima Magatef. "Unlocking Blue Ocean Growth Powered by Artificial Intelligence." International Journal of Advances in Soft Computing and its Applications 16, no. 3 (2024): 67–78. http://dx.doi.org/10.15849/ijasca.241130.05.

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The core of this research lies in the role of artificial intelligence (AI) in facilitating strategic decision-making processes to transition from the Red Ocean to the Blue Ocean strategy. The Red Ocean signifies existing market spaces characterized by intense competition, while the Blue Ocean represents untapped market spaces with uncontested marketplaces. By employing AI techniques such as market analysis market analysis, competitive intelligence, customer segmentation, innovation, risk assessment, and decision support, organizations can identify opportunities, mitigate risks, and develop str

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Singh, Dr Wazir. "Development of ‘Blue Economy’ with Special Reference to Coastal India: A Present and Future Scenario." International Journal of English Literature and Social Sciences 10, no. 2 (2025): 185–91. https://doi.org/10.22161/ijels.102.32.

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Since antiquity, the oceans and its littoral regions have a vital significance in Hindu religion and its greatness has profusely illustrated in the ancient holy scripts. Today, the ocean has a vital significance in relation to its economic and strategic significance which has been nomenclature as ‘Blue Economy’. Present paper examines the present and prospective positions of sea borne-minerals and other natural resources of the world with special reference to India. The paper also touches on its strategic importance and the potential for shipments, trade, tourism, fisheries, and coastal based

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Leavy, Brian. "Value innovation and how to successfully incubate “blue ocean” initiatives." Strategy & Leadership 46, no. 3 (2018): 10–20. http://dx.doi.org/10.1108/sl-02-2018-0020.

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Purpose This masterclass examines the blue ocean value innovation process, how it works in practice and how it has evolved since the publication of Blue Ocean Strategy (2005) by W. Chan Kim and Renee Mauborgne as explored in their new book their new book Blue Ocean Shift (2017). Design/methodology/approach The main focus is the value innovation methodology that underlies blue ocean strategy. Findings Blue ocean strategy is a process of value innovation that uncovers new aggregations of demand by redefining the offering category. Practical implications Blue ocean strategy tends to focus on valu

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Gumulya, Devanny. "IMPLEMENTASI STRATEGI BLUE OCEAN PADA PERANCANGAN DESAIN PRODUK." Jurnal Patra 2, no. 1 (2020): 14–18. http://dx.doi.org/10.35886/patra.v2i1.72.

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Desain produk adalah keilmuan yang selalu mencari inovasi dan kebaruan dalam prosesnya. Blue ocean strategi (BOS) adalah strategi bisnis mencari pasar baru dengan menawarkan nilai yang berbeda dari kompetitor lainnya. Paper ini menghubungkan kerangka pemikiran BOS dalam proses desain. Empat langkah kunci dari BOS adalah elminasi, kurangi, tingkatkan dan ciptakan. Langkah – langkah ini di implementasi pada proses pencarian ide untuk perancangan desain produk. Dari pendekatan BOS, proses desain menjadi lebih terarah, terstruktur dan nilai inovasi dari produk dapat didapatkan dengan cepat. Hasil

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Gumulya, Devanny, and Jeny Angreini. "Perancangan Desain Tas dengan Pendekatan Strategi Blue Ocean." Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya 19, no. 1 (2020): 7. http://dx.doi.org/10.12962/iptek_desain.v19i1.7009.

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Romeo Asa, Asa, Deoni Olivier, Laurensius Gebhardt, and Fiina Kapolo. "Reviewing Blue Ocean Strategy and Opportunities for Upcoming Retail Entrepreneurs in Namibia." Journal of entrepreneurship and business development 1, no. 1 (2021): 33–40. http://dx.doi.org/10.18775/jebd.11.5004.

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This article analyzes the approaches and opportunities of retail entrepreneurs in Namibia to understand competitive strategies pursued in the current market in regard to blue ocean strategy and red ocean strategy. Besides entrepreneurs displaying to have habitual competition and strategy knowledge; the biggest challenge some of these businesses have been to intensify their need to growth by generating new demand in uncontested markets. Blue Ocean Strategy (BOS) concentrates on existing competition and establishes an uncontested market area for demand and innovative value. Retailers of individu

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Kurniawati, Rina, Andri Ikhwana, and Erni Anggraeni. "Strategi Pengembangan Objek Wisata Karacak Valley Berbasis Blue Ocean Strategy." Jurnal Kalibrasi 20, no. 2 (2022): 167–76. http://dx.doi.org/10.33364/kalibrasi/v.20-2.1163.

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Penelitian ini dilakukan dengan tujuan untuk mengetahui faktor apa yang menjadi suatu kekuatan, kelemahan, peluang dan ancaman objek wisata karacak valley dan merekomendasikan strategi pengembangan yang harus dilakukan untuk meningkatkan keberhasilan objek wisata karacak valley. Penelitian ini menerapkan Analisis SWOT dan Blue Ocean Strategy, untuk mengevaluasi kekuatan (strengths), kelemahan (weaknesses), peluang (opportunities), dan ancaman (threats), untuk diidentifikasi potensial dari dalam dan luar yang dimiliki objek wisata. Adapun penerapan Blue Ocean Strategy bertujuan untuk menerapkan

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Saputra, Didin Hadi, Mufidah Mufidah, M. Nasuhi, and Erlita Maydasari. "Strategi Pemerintah Dalam Menciptakan Ekonomi Biru Dalam Menciptakan Ruang Pasar Di Era Global Berbasis Agribisnis." Journal of Public and Business Accounting 3, no. 2 (2022): 96–100. http://dx.doi.org/10.31328/jopba.v3i2.284.

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Pasar selalu dipenuhi persaingan dan tantangan. Tantangan yang paling penting adalah melihat pasar untuk lebih kreatif dalam melihat peluang, melihat ceruk pasar yang belum dieksplorasi, inovasi tentang cara membidik pasar secara tepat. Blue ocean strategy pada dasarnya adalah strategi untuk menaklukkan menawar pesaing melalui fitur produk yang inovatif dan memiliki diabaikan oleh pesaing. Contoh Penerapan Blue Ocean Strategy yakni strategi biru paling fenomenal ini contohnya bisa dilihat pada kisah sukses skutik Yamaha Mio. Sebelum motor jenis ini muncul, pasar sepeda motor didominasi oleh je

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Didin Hadi Saputra, Mufidah, M. Nasuhi, and Erlita Maydasari. "Strategi Pemerintah Dalam Menciptakan Ekonomi Biru Dalam Menciptakan Ruang Pasar Di Era Global Berbasis Agribisnis." Journal of Public and Business Accounting 3, no. 2 (2022): 36–41. http://dx.doi.org/10.31328/jopba.v3i2.254.

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Pasar selalu dipenuhi persaingan dan tantangan. Tantangan yang paling penting adalah melihat pasar untuk lebih kreatif dalam melihat peluang, melihat ceruk pasar yang belum dieksplorasi, inovasi tentang cara membidik pasar secara tepat. Blue ocean strategy pada dasarnya adalah strategi untuk menaklukkan menawar pesaing melalui fitur produk yang inovatif dan memiliki diabaikan oleh pesaing. Contoh Penerapan Blue Ocean Strategy yakni strategi biru paling fenomenal ini contohnya bisa dilihat pada kisah sukses skutik Yamaha Mio. Sebelum motor jenis ini muncul, pasar sepeda motor didominasi oleh je

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Buraga, Manoj Babu, and Thibault Fournol. "Indo-French Cooperation and Engagement in Holistic Maritime Security: Possibilities and Implications in the Indian Ocean Region." Electronic Journal of Social and Strategic Studies 03, no. 02 (2022): 241–57. http://dx.doi.org/10.47362/ejsss.2022.3209.

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The diffusion of the Indo-Pacific concept in India’s strategic vocabulary has accompanied the emergence of a broader strategic reference frame, in which the impacts of climate change on coastal areas and maritime-related environmental issues figure among the lowest common denominators of cooperation at the regional scale. In the Indian Ocean Region (IOR), unregulated fishing, natural disasters relief or marine pollution indeed became major security concerns for littoral States as well as it gave a new role for the armies in mitigating increasing environmental risks. In fact, we are seeing an e

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Sreeramana, Aithal, and R. K. Acharya. "Strategic Management Models & Indian Epics." International Journal of Management Sciences and Business Research (IJMSBR) 5, no. 4 (2016): 180–88. https://doi.org/10.5281/zenodo.161093.

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A business strategy is the means by which it sets out to achieve its desired goal. A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources or ensure win in a given challenge. In this paper, we have discussed various strategic management models under the broad headings of generic strategies, competitive/red ocean strategies, monopoly/blue ocean strategies, sustainability/green ocean strategies, unethical/black ocean strategies andcombined/white o

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Dr., P. S. Aithal. "Strategic Management Models & Indian Epics." International Journal of Management Sciences and Business Research 5, no. 4 (2016): 180–88. https://doi.org/10.5281/zenodo.3464753.

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A business strategy is the means by which it sets out to achieve its desired goal. A business strategy is concerned with major resource issues e.g. raising the finance to build a new factory or plant. Strategies are also concerned with deciding on what products to allocate major resources or ensure win in a given challenge. In this paper, we have discussed various strategic management models under the broad headings of generic strategies, competitive/red ocean strategies, monopoly/blue ocean strategies, sustainability/green ocean strategies, unethical/black ocean strategies andcombined/white o

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Herijanto, Pudji. "Mengembangkan Akni Dengan Blue Ocean Strategy." JAMI: Jurnal Ahli Muda Indonesia 1, no. 2 (2020): 83–93. http://dx.doi.org/10.46510/jami.v1i2.33.

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Abstrak Objektif. Tujuan kajian ini adalah untuk menformulasikan strategi pengembangan Akademi Komunitas Negeri Indonesia (AKNI) dengan Blue Ocean Strategy (BOS). Material and Metode. Untuk itu dilakukan penelitian deskriptip yang mendeskripsikan 4 langkah penyusunan strategi pengembangan AKNI. Jenis data yang digunakan adalah data sekunder yang diperoleh dengan metode dokumentasi, kemudian dianalisis dengan pola yang dibuat oleh Utama (2008). Hasil. Hasilnya tersusun strategi pengembangan AKNI yang sekarang ini dirasakan tidak memiliki daya saing, untuk terus bisa berkembang

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Randall, Robert M. "W. Chan Kim and Renée Mauborgne dispel blue ocean myths." Strategy & Leadership 43, no. 2 (2015): 11–14. http://dx.doi.org/10.1108/sl-01-2015-0007.

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Purpose – W. Chan Kim and Renée Mauborgne, professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute, introduced and defined the theory and practice of blue ocean strategy – a unique methodology for creating commercially relevant new market space – in 2005. Despite the widespread interest in the concept, many managers still aren’t clear how blue ocean strategy differs from disruption theory, niche marketing, customer-focused innovation and other pioneering practices. Design/methodology/approach – To better understand how to use blue ocean strategy methodolog

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Asif, Dr Muhammad. "Blue Economy and Power Politics in the Indian Ocean: Challenges and Opportunities." Journal of Nautical Eye and Strategic Studies 2, no. 2 (2023): 2–37. http://dx.doi.org/10.58932/mulg0003.

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In order to meet the future global economic challenges, the understanding of the dynamics of the Oceans, in terms of trading aspect, is as essential for the international states as Oxygen is important for the survival of the human beings. This study is an effort to explore the Indian Ocean in the context of "Blue Economy". The Indian Ocean has been presented by the maritime strategists, as an important alternate option, in terms of the increasing dependency of the Middle East, Africa, and Asia on natural resource flows. As being the third-largest ocean in the world, it has grown its’ significa

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Dewi, Ni Luh Ade Ayunda Ananta. "Penerapan Blue Ocean Strategy untuk Meningkatkan Pangsa Pasar Platform TaniHub Bali Branch." Jurnal Bisnis dan Kewirausahaan 18, no. 2 (2022): 114–24. http://dx.doi.org/10.31940/jbk.v18i2.114-124.

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Penelitian ini bertujuan menemukan strategi nilai baru untuk meningkatkan pangsa pasar TaniHub Bali Branch dengan menggunakan Blue Ocean Strategy. Tujuan penelitian ini adalah mengetahui: (1) faktor yang mempengaruhi peningkatan pangsa pasar TaniHub Bali Branch berdasarkan bauran pemasaran; (2) bagaimana pengaruh faktor tersebut terhadap peningkatan pangsa pasar TaniHub Bali Branch; dan (3) bagaimana penerapan Blue Ocean Strategy terhadap peningkatan pangsa pasar TaniHub Bali Branch. Penelitian ini menggunakan metode campuran. Data kualitatif dikumpulkan melalui wawancara dan observasi, dan di

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Setiawan, Heri Cahyo Bagus, and Beni Dwi Komara. "THE ALTERNATIVE BLUE OCEAN STRATEGY: BAGAIMANA STRATEGI PERUSAHAAN INDUSTRI KOPI SANTRI DALAM MENGHADAPI PERSAINGAN BISNIS?" Jurnal Riset Entrepreneurship 3, no. 1 (2020): 26. http://dx.doi.org/10.30587/jre.v3i1.1165.

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Companies that can survive in business competition, must use strategies that are oriented to innovative and efficient values by looking at the company resources and capabilities holistically. When the giant coffee industry companies use the red ocean strategy in the expansion of market competition, the small and medium coffee industry companies (MSMEs) such as The Coffee Santri Industry in this study take the alternative blue ocean strategy into a strategic choice. A choice of strategies that do focus differentiation. Formulating the use of the blue ocean strategy by forming a new concept, nam

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Anwar, Kasypul. "Strategic Management of the Balanced Scorecard and Blue Ocean in Elementary Education Institutions." AL-TANZIM: Jurnal Manajemen Pendidikan Islam 6, no. 1 (2022): 171–84. http://dx.doi.org/10.33650/al-tanzim.v6i1.3308.

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This study aims to understand how the implementation of the balanced scorecard and blue ocean in primary education institutions in the city of Banjarmasin. This research uses a case study qualitative approach, where interviews, observations, and documentation are used as media to obtain valid and accountable data. The data analysis follows an interactive analysis model, which collects, reduces, and presents data to conclude. The results showed that the implementation of the balanced scorecard and blue ocean in primary education in Banjarmasin City could be grouped into 4, namely: first, school

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Smodila, Martina, and Marko Perić. "Strategic orientation of Croatian companies: Blue or red oceans?" Naucne publikacije Drzavnog univerziteta u Novom Pazaru. Serija B, Drustvene & humanisticke nauke 2, no. 1 (2019): 46–55. http://dx.doi.org/10.5937/npdunp1901047s.

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