Log in

Relevant bibliographies by topics / Strategic Brand Management / Books

To see the other types of publications on this topic, follow the link: Strategic Brand Management.

Books on the topic 'Strategic Brand Management'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 books for your research on the topic 'Strategic Brand Management.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

Rakhra, Rakesh. Strategic brand management. Newspaper Society, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

2

Larry, Percy, and Pervan Simon, eds. Strategic brand management. Oxford University Press, 2011.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Keller, Kevin Lane. Strategic brand management: A European perspective. 2nd ed. Pearson, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Keller, Kevin Lane. Strategic brand management: A European perspective. Prentice Hall Financial Times, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Wymer, Walter. Strategic Brand Management for Small Businesses. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-90383-0.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Fournier, Susan. A consumer-brand relationship framework for strategic brand management. UMI Dissertation Services, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Keller, Kevin Lane. Strategic brand management: Building, measuring and managing brand equity. Prentice Hall, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

8

Keller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3rd ed. Prentice Hall, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 3rd ed. Pearson/Prentice Hall, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 2nd ed. Prentice Hall, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

11

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4th ed. Pearson, 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

12

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating andevaluating brand equity. Kogan Page, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

13

Manoli, Argyro Elisavet. Strategic Brand Management In and Through Sport. Routledge, 2024. https://doi.org/10.4324/9781003590859.

Full text

APA, Harvard, Vancouver, ISO, and other styles

14

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. Kogan Page, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

15

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. Free Press, 1994.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

16

Lalaounis, Sotiris T. Strategic Brand Management and Development Creating and Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9780429322556.

Full text

APA, Harvard, Vancouver, ISO, and other styles

17

Jean-Noël, Kapferer, ed. The new strategic brand management: Creating and sustaining brand equity long term. 3rd ed. Kogan Page, 2004.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

18

Darby, Mark. Alliance Brand. John Wiley & Sons, Ltd., 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

19

service), ScienceDirect (Online, ed. From brand vision to brand evaluation: The strategic process of growing and strengthening brands. 3rd ed. Butterworth-Heinemann, 2010.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

20

Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

21

Rust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Marketing Science Institute, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

22

Chan-Olmsted, Sylvia M. Competitive strategy for media firms: Strategic and brand management in changing media markets. Lawrence Erlbaum Associates, 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

23

Elliot, Richard, and Larry Percy. Strategic Brand Management. Oxford University Press, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

24

Strategic Brand Management. Oxford University Press, 2018.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

25

Keller, Kevin Lane. Strategic Brand Management. Pearson Education, Limited, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

26

Keller, Kevin Lane. Strategic Brand Management. Pearson Education, Limited, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

27

Strategic Brand Management. Oxford University Press, USA, 2007.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

28

Strategic Brand Management. Oxford University Press, 2015.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

29

Berger-Grabner, Doris. Strategic Retail Management and Brand Management. De Gruyter, 2021. http://dx.doi.org/10.1515/9783110543827.

Full text

APA, Harvard, Vancouver, ISO, and other styles

30

Chernev, Alexander. Strategic Brand Management, 3rd Edition. Cerebellum Press, 2020.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

31

Strategic Brand Management and Development. Taylor & Francis Group, 2020.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

32

Strategic Brand Management Creating Edition. Lpc Group, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

33

Keller, Kevin Lane. Strategic Brand Management, Second Edition. 2nd ed. Prentice Hall, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

34

Keller, Kevin Lane. Strategic Brand Management (3rd Edition). 3rd ed. Prentice Hall, 2007.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

35

Durrant, Nancy. Brand Management: A Strategic Approach. States Academic Press, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

36

Keller, Kevin Lane. Strategic Brand Management, Second Edition. Prentice Hall, 2002.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

37

Lalaounis, Sotiris T. Strategic Brand Management and Development. Taylor & Francis Group, 2020.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

38

The New Strategic Brand Management. Kapferer, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

39

Keller, Kevin Lane. Strategic Brand Management: International Edition. Pearson Education, Limited, 2007.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

40

Keller, Kevin Lane. Consumer Behaviour/ Strategic Brand Management. Pearson Education, Limited, 2007.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

41

Keller, Kevin Lane. Valuepack : Strategic Brand Management: International Edition/Brand You. Pearson Education, Limited, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

42

Melewar, T. C., Bang Nguyen, and Jane Hemsley-Brown. Strategic Brand Management in Higher Education. Taylor & Francis Group, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

43

Keller, Kevin, Tony Aperia, and Mats Georgson. Strategic Brand Management: A European Perspective. Pearson Education, Limited, 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

44

Melewar, T. C., Jane Hemsley-Brown, and Bang Xuân Nguyen. Strategic Brand Management in Higher Education. Taylor & Francis Group, 2021.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

45

Melewar, T. C., Bang Nguyen, and Jane Hemsley-Brown. Strategic Brand Management in Higher Education. Taylor & Francis Group, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

46

Melewar, T. C., Bang Nguyen, and Jane Hemsley-Brown. Strategic Brand Management in Higher Education. Taylor & Francis Group, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

47

Melewar, T. C., Bang Nguyen, and Jane Hemsley-Brown. Strategic Brand Management in Higher Education. Taylor & Francis Group, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

48

Melewar, T. C., Bang Nguyen, and Jane Hemsley-Brown. Strategic Brand Management in Higher Education. Taylor & Francis Group, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

49

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring And Managing Brand Equity. Pearson Education, 2008.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

50

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!