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Books on the topic 'Strategic Equity Management'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 January 2023

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1

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 4th ed. Pearson, 2013.

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2

Keller, Kevin Lane. Strategic brand management: Uilding, measuring, and managing brand equity. 3rd ed. Prentice Hall, 2008.

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3

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 3rd ed. Pearson/Prentice Hall, 2008.

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4

Keller, Kevin Lane. Strategic brand management: Building, measuring, and managing brand equity. 2nd ed. Prentice Hall, 2003.

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5

Keller, Kevin Lane. Strategic brand management: Building, measuring and managing brand equity. Prentice Hall, 1998.

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6

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating andevaluating brand equity. Kogan Page, 1992.

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7

Strategic brand management: New approaches to creating and evaluating brand equity. Kogan Page [for] Les Éditions d'Organisation, 1995.

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8

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. Kogan Page, 1992.

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9

Strategic brand management: New approaches to creating and evaluating brand equity. Kogan Page, 1992.

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10

Kapferer, Jean-Noël. Strategic brand management: New approaches to creating and evaluating brand equity. Free Press, 1994.

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11

Cooper, David. Leadership risk: A guide for private equity and strategic investors. John Wiley & Sons, 2010.

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12

Jean-Noël, Kapferer, ed. The new strategic brand management: Creating and sustaining brand equity long term. 3rd ed. Kogan Page, 2004.

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13

The new strategic brand management: Creating and sustaining brand equity long term. 4th ed. Kogan Page, 2008.

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14

Rust, Roland T. Driving customer equity: Linking customer lifetime value to strategic marketing decisions. Marketing Science Institute, 2001.

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15

Cooper, David. Leadership risk: A guide for private equity and strategic investors. John Wiley & Sons, 2010.

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16

Cooper, David. Leadership risk: A guide for private equity and strategic investors. John Wiley & Sons, 2010.

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17

Cooper, David. Leadership risk: A guide for private equity and strategic investors. John Wiley & Sons, 2010.

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18

1946-, Douglas Evan J., ed. Attracting equity investors: Positioning, preparing, and presenting the business plan. Sage Publications, 1999.

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19

A, Zeithaml Valarie, and Lemon Katherine N, eds. Driving customer equity: How lifetime customer value is reshaping corporate strategy. Free Press, 2000.

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20

1934-, Hill Harry, ed. Make it unanimous: Community town hall summits : the finest hour for equity, opportunity, and the free market system. American Public Affairs & Pub., 1998.

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21

World class diversity management: A strategic approach. Berrett-Koehler Publishers, 2010.

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22

A, Zeithaml Valarie, Lemon, Katherine N. (Katherine Newell), and Kranen-van den Ham Heiny, eds. Maximaliseren van klantenrelaties: Hoe customer equity de ondernemingsstrategie verandert. Samsom, 2001.

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23

Sang-in, Chŏn, ред. Hanʼguk hyŏndaesa: Chinsil kwa haesŏk. Nanam Chʻulpʻan, 2005.

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24

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1997.

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25

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring And Managing Brand Equity. Pearson Education, 2008.

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26

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 2nd ed. Not Avail, 2003.

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27

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1997.

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28

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Higher Education & Professional Group, 2012.

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29

Kapferer, Jean-Noel. Strategic Brand Management: New Approaches to Creating & Evaluating Brand Equity. Diane Pub Co, 2000.

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30

Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. Kogan Page, 1997.

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31

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. Kogan Page, 1998.

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32

Strategic Brand Management-Building, Measuring, and Managing Brand Equity (Custom Edition). 2nd ed. Pearson Custom Publishing, 2003.

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33

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e. Pearson Education India, 2015.

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34

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Pearson, 2019.

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35

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]. Pearson, 2019.

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36

Kapferer, Jean-Noel. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 4th ed. Kogan Page, 2008.

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37

Kapferer, Jean-Noel. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 2nd ed. Kogan Page, 2004.

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38

1939-, Pümpin Cuno, ed. Der Private-Equity-Investor als Strategie-Coach: Wertsteigerung im Wachstumsunternehmen durch strategisches Management. Haupt, 2005.

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39

Shepherd, Dean A., Richard P. II Green, James J. Carroll, and Evan J. Douglas. Attracting Equity Investors. SAGE Publications, Incorporated, 1998.

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40

Keller, Kevin Lane. Pearson eText for Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Access Card. Pearson, 2019.

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41

Keller, Kevin Lane. Pearson EText for Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition. Pearson Education, Limited, 2022.

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42

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Cram101 Textbook Outlines - Textbook NOT Included). 2nd ed. AIPI, 2006.

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43

Keller, Kevin Lane. Pearson EText for Strategic Brand Management: Building, Measuring, and Managing Brand Equity -- Combo Access Card. Pearson Education, 2019.

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44

Shepherd, Dean A., and Evan J. Douglas. Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan (Entrepreneurship & the Management of Growing Enterprises). Sage Publications, Inc, 1998.

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45

Shepherd, Dean A., and Evan J. Douglas. Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan (Entrepreneurship & the Management of Growing Enterprises). Sage Publications, Inc, 1998.

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46

Shepherd, Dean A., and Evan J. Douglas. Attracting Equity Investors: Positioning, Preparing, and Presenting the Business Plan. SAGE Publications, Incorporated, 2012.

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47

Lemon, Katherine N., Roland T. Rust, and Valarie A. Zeithaml. Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy. Simon & Schuster, Limited, 2001.

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48

Zeithaml, Valarie, Roland Rust, and Katherine Lemon. Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy. Free Press, 2000.

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49

Auleta, Oreste, and Filippo Stefanini. Directional Equity Strategies of Hedge Funds. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190607371.003.0011.

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This chapter discusses three directional hedge fund strategies: long/short equity, short only, and equity market neutral. These strategies rely on different types of positions that are enumerated and explained using trade examples. A key feature of funds implementing directional strategies is the market exposure best described by gross exposure and beta-adjusted net exposure. In long/short equity funds, money managers often use yield enhancement strategies based on option overlays. A review of different management styles explicates the heterogeneity of hedge funds and liquid alternatives that

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50

Obstructive Marketing: Restricting Distribution of Products and Services in the Age of Asymmetric Warfare. Taylor & Francis Group, 2014.

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