Relevant bibliographies by topics / Strategic integrated marketing communication

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
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Academic literature on the topic 'Strategic integrated marketing communication'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 February 2022

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Journal articles on the topic "Strategic integrated marketing communication"

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Barker, Rachel. "Strategic integrated communication: An alternative perspective of integrated marketing communication?" Communicatio 39, no. 1 (March 2013): 102–21. http://dx.doi.org/10.1080/02500167.2013.741071.

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I., Bilić,, and Mateljak, Ž. "Strategic Integration of Integrated Marketing Communications, Case of Croatia." Journal of Business Theory and Practice 3, no. 2 (September 14, 2015): 119. http://dx.doi.org/10.22158/jbtp.v3n2p119.

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<p><em>The main purpose of this paper is to investigate the relationship between the development of integrated marketing communications, corporate communication strategy and its alignment with overall corporate strategy in Croatian companies. In addition, in Croatian business environment, particularly in the period of economic crisis, companies try to reduce their costs which results in neglecting the communication function. There is also the eternal scientific question regarding the effects of investment in the marketing and communication functions. Therefore, this question will be discussed in this paper by observing the correlation between integrated marketing communications and organizational performances reached by observed companies.</em></p><p><em>It is presumed that there is a positive relationship between higher levels of developed integrated marketing communications and organizational performance which the observed companies achieved. This survey was conducted on 500 companies with the highest value added rank in the Republic of Croatia in the year 2009 (according to the Institute for Business Intelligence).</em></p>
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Budzanowska-Drzewiecka, Małgorzata. "Wyzwania stosowania działań marketingowych poprzez media społecznościowe z perspektywy zintegrowanej komunikacji marketingowej." Zarządzanie Mediami 9, no. 2 (2021): 281–96. http://dx.doi.org/10.4467/23540214zm.21.017.13412.

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The Challenges of Incorporating Social Media Marketing Within Integrated Marketing Communication The paper aims to systematise the modifications within the concept of integrated marketing com­munication, resulting from the usage of social media in the companies’ communication practic­es. Based on the literature review, the current challenges of integrating social media into market­ing communication were identified. They were structured into three groups of tactical, strategic and ethical challenges. These challenges are related to both, the practical issues of marketing communi­cation through the evolving social media and the theoretical discussion on the conceptual frame­work of integrated marketing communication.
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Kumar, Swatantra, and Sanjay Baijal. "Integrated Marketing Communication Through Strategic Consistency:An Innovative Proposal for Future Marketing." Artha Vijnana: Journal of The Gokhale Institute of Politics and Economics 61, no. 1 (March 1, 2019): 22. http://dx.doi.org/10.21648/arthavij/2019/v61/i1/180159.

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Aesthetika, Nur Maghfirah, and Poppy Febriana. "Integrated Marketing Communication Bawean Island Tour." Prosiding Semnasfi 1, no. 1 (May 9, 2018): 276. http://dx.doi.org/10.21070/semnasfi.v1i1.1163.

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Bawean Island which is within the scope of Gresik Regency has the potential of nature, culture, and religiontourism. The natural resources that have this potential will develop if managed and promoted with an effective and efficient strategy. The purpose of this study to analyze the communication strategy used by the local government of Gresik Regency in promoting potential tourism in Bawean Island. In this qualitative descriptive study the primary data was obtained through in-depth interviews with the head of Departement of Culture Tourist Youth and Sport in Gresik. The questions in the interview related to Bawean Island tourism promotion strategic plan along with what has been done by related parties. Data analysis was performed using interactive techniques from Miles and Huberman. The results of this study show that the Department of Culture, Tourism, Youth, and Sports has not had a marketing strategy and implementation based Integrated Marketing Communications. The strategies and promotions that have been there are also still not running optimally.
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Kitchen, Philip J., and Inga Burgmann. "Integrated marketing communication: making it work at a strategic level." Journal of Business Strategy 36, no. 4 (July 20, 2015): 34–39. http://dx.doi.org/10.1108/jbs-05-2014-0052.

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Purpose – The purpose of this paper is to describe, review and critique the concept of integrated marketing communications (IMCs) and to suggest ways forward conceptually and managerially. Design/methodology/approach – This paper critically reviews the emergence, growth and current status of IMC. Findings – As the authors consider IMC diffusion in business practice, its generic acceptance in terms of theory and obstacles or difficulties standing in the way of further developments, this leads to positioning IMC more ably, strengthening its theoretical foundations, critiquing its contribution so far and assessing conceptual and managerial issues. Research limitations/implications – As a critical review, the authors draw upon data from wide variety of academic IMC research. However, there is an identifiable specific need for in-company empirical research. Practical implications – Where IMC is applied in a strategic way, with a view to creating synergy among the different marketing communication elements to achieve short- and long-term returns, the approach can be and is associated with greater consistency among messages and functions, and leads to cost savings, easier working relations between different departments, better utilisation of media and promotional mix elements, together with greater efficiency and enhanced returns. Originality/value – The value of the paper lies in its detailed review of the literature, IMC’s significance in terms of conceptualisation and business practice, and underlines the need for further in-company research.
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Kumar, Namita N. "Vodafone marketing communications." Emerald Emerging Markets Case Studies 2, no. 8 (October 17, 2012): 1–8. http://dx.doi.org/10.1108/20450621211304298.

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Subject area Integrated advertising, promotion and marketing communications. Study level/applicability The case has been developed for use in marketing communication as well as strategic brand management courses of MBA and/or PGDM programmes. It high/ights the fact that generating interest amongst customers is not the only task of marketing strategists but conversion of such interest into an effective purchase is what the marketing department should be looking for. Case overview The case takes the students through the journey of Vodafone's marketing communication since its introduction in the Indian market. It gives the reader a briefing as to how Vodafone has grown in the past few years - the changes in communication strategies involved to propagate the product; the integrated marketing communications that have he/ped Vodafone increase its customer base considerably. As mentioned by Marten Pieters, CEO of Vodafone Essar, India is an emerging market and it is necessary for Vodafone not on/y to increase its customer base but a/so to generate revenues. Therefore, his di/emma is how to bring about the perceptual connect with customers which induces them into product usage. Expected learning outcomes The area of integrated advertising, promotion and marketing communications is an integral part of marketing. It forms the foundation of creating effective marketing programmes that in turn helps develop positive product perception in the minds of the customers. It also helps the student understand the role of customizing the marketing communication according to the target audience and the importance of integrating advertising with not only the promotional activities but also other newer forms of marketing communications. The case has been structured to achieve the following learning objectives: the role of marketing communications in creating and building brand Vodafone; understanding the importance and key elements of Vodafone's Zoozoo ad campaign relating it to Vodafone's communication strategies; and the effect of marketing communication on the customers' perception about the brand. Supplementary materials Teaching notes are available. Please consult your librarian for access.
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Baranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ." State and Regions. Series: Social Communications, no. 1(41) (March 10, 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.

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<div><em>The article explores aspects of modern advertising discourse implementation. The patterns of realization of interaction between advertising and consumers are characterized. The basic functionality of advertising as a communication tool is defined. The article describes strengths and weaknesses in the organization of advertising communication and notes positive features and disadvantages of advertising. Advertising is presented as an important component of the marketing communication system. It is emphasized that the efficiency of marketing communications is due to their strategic planning, therefore, marketing communications is a peculiar strategy of communication with the target audience, which involves its comprehensive coverage. It is noted that the traditional dominant means of the marketing communications system is advertising, which can adapt in the context of modern social transformations. It has been determined that advertising, as a form of mass communication, requires certain transformations due to modern trends in the economic market. The shortcomings of advertising include lack of personal contact with the audience, obtrusiveness and addiction that require a certain correction. The article examines the essence of the concept of integrated marketing communications (IMC), which consists in a kind of synthesis of communication means and the possibility of their complementarity, by overcoming the shortcomings of some communication elements by others, which will contribute to the expansion of the range of interaction with consumers. Advertising in the marketing communications system has been interpreted as an important component of a customer engagement strategy. Possible variants of advertising supplementation by other communication means are shown, the advantages of which can offset the disadvantages in advertising communication. It is noted that the complex simultaneous use of marketing communications increases the influence and contributes to increasing the pragmatic effect of such communication. The necessity of strategic planning of communication with consideration of specific communication characteristics of each medium and possibility of interchangeability are emphasized.</em></div><p><strong><em>Key words: </em></strong><em>advertising, advertising discourse, marketing communications, integrated marketing communications, communication.</em></p>
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Demko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.

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The essence and features of integrated marketing communications and their role in achieving successful functioning of banks in the market are studied. In conditions of economic instability, banks are looking for the most effective marketing tools to promote the brand. Therefore, the role of integrated marketing communications in the activities of banks has significantly increased. Integrated marketing communications strengthen the bank’s competitive stability in the market, form the image of the bank, increase the promotion of banking products, provide banking services and efficiency of banking. The purpose, tasks and properties of integrated marketing communications of banks to achieve marketing goals and increase the successful operation of banks are formulated. Conceptual approaches to the essence of integrated marketing communications as a universal tool for achieving marketing goals (concept; planning concept; the concept of joining forces; management coordination concept; combine tools; special macro positioning of the brand; strategic analysis, selection, application and control). The author’s definition of integrated marketing communications of banks on the basis of the formed conceptual approaches to the essence of integrated marketing communications and definitions of authors is offered. On the basis of this definition the mechanism of action of integrated marketing communications as an effective tool of communication activity is formed as at interaction of tools of marketing communications in the synergetic unity create positive effect for successful banking activity. Effective management of banking activities is carried out by the interaction of promotion tools with the emergence of a synergistic effect, as this achieves the marketing goals of the bank.
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Manser Payne, Elizabeth, James W. Peltier, and Victor A. Barger. "Omni-channel marketing, integrated marketing communications and consumer engagement." Journal of Research in Interactive Marketing 11, no. 2 (June 12, 2017): 185–97. http://dx.doi.org/10.1108/jrim-08-2016-0091.

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Purpose In this invited paper, the authors aim to offer an integrated marketing communications (IMC) framework for understanding how disparate customer touchpoints impact consumer engagement and profitability in an omni-channel environment. For each aspect of the framework, the authors recommend areas for further research. Design/methodology/approach The authors review literature linking personal and electronic channels of communication in an omni-channel context to consumer engagement, with an emphasis on channel and message unity. Findings Five major research areas were identified: research that better links omni-channel and IMC theory and practice; conceptual and empirical research that helps operationalize the consumer-brand engagement construct, including its antecedents and consequences; Build understanding of off- and on-line consumer-brand touchpoints and how they may enhance engagement and profitability; how omni-channel IMC best monetizes buyer–seller relationships; and omni-channel IMC in other consumer decision contexts. Practical implications The emergence of omni-channel marketing is breaking down the silos across available consumer-brand touchpoints. The intersection of effective omni-channel marketing and IMC strategic and tactical initiatives offers marketers an opportunity to engage their customers and to form profitable relationships. Originality/value The authors proposed an omni-channel IMC Framework and a research agenda for advancing the field. As this is a new area of inquiry, the authors argue for the development of other comprehensive frameworks, both for general omni-channel IMC conceptualizations.
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Dissertations / Theses on the topic "Strategic integrated marketing communication"

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Niemann, Ilse. "Strategic integrated communication implementation towards a South African conceptual model /." Thesis, Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-10062005-100746.

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Jewell, Stacy Ellen. "Integrated Marketing Communication Strategies in Ohio Agribusinesses." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338162453.

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Roeck, Hansen Maria. "CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6267.

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Aim: Problem background - CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business.

Research issue - How can Swedbank increase stakeholder confidence and value?

Delimitations - This study focuses on the concept of integrating CSR work into the strategy and how this could result in added value for the B2B customer of Swedbank Corporate Market.

Method: This study has an abductive approach and the author has collected qualitative primary data in the form of interviews with employees at Swedbank, Sparbanken Nord and with five of Swedbank’s customers from the public sector.

Result & Conclusion: Swedbank needs to re-position their brand with a differentiated strategy, including a supportive vision and Market Communication, in order to gain a competitive advantage, strengthen their image, stakeholder confidence and financial performance. The author recommends the sustainable core competence, “Sparbankssjälen”, in order to deploy an ethical, economical and environmental responsible strategy to implement into all their activities.

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Krátký, Ondřej. "Strategické plánování v marketingové komunikaci." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10606.

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Today, everybody is subject to plenty of communication messages. Because of this situation firms' task becomes more difficult in finding new ways of contact with their customers. That is to say that current communication channels are glutted. This diploma thesis argues an origin of a successful communication strategy, the reason for growing importance of strategic planning and also how the communication strategy fits into a hierarchy of company processes. This thesis also contains a more detailed analysis of Integrated Marketing Communications concept (IMC) as a means of effective communication with not only chosen target audience, but also with company employees and the others concerned. Theoretical conclusions are accompanied by opinions of prominent communications experts from agencies participating in Asociace komunikačních agentur (The Association of communication agencies). These views are concerning development of communication planning under Czech conditions, practical utility of IMC and actual trends in marketing communications practice with regards to current economic situation.
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Albarino, Laurie Ann. "Nonprofit Leader External Communication Strategies to Attract New Donors." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7853.

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Approximately 64% of nonprofit leaders struggle to connect with supporters through fund initiatives alone, and 59% of nonprofit leaders lack the marketing communication capability to attract new donors. Fundraising is vital to nonprofit organizations' sustainability and essential for successfully attracting new donors. The purpose of this qualitative single case study was to explore effective external communication strategies used by 3 southern California nonprofits through the conceptual lens of the integrated marketing communications theory. Data were gathered using semistructured interviews, a review of organizational documents and online databases, and the Baldrige Excellence Framework. The data were analyzed using Yin's 5-step process. The two key themes that emerged were process strengths and process opportunities. The results of this study could contribute to positive social change by helping organizations strengthen external communications strategies to increase new donors and financial capital to achieve mission goals.
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Grandič, Tomáš. "Komunikační strategie firmy Racio, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223436.

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The theme of my Master‘s Thesis called “Communicational Strategy of the company Racio” is the analysis of marketing communication in the company Racio. First part deals with the theoretical solution of process of marketing communication. In the second part I try to assess strengths, weaknesses, opportunities and threats of the company by the help of used analyses. In the last part of Master Thesis I try to propose new communication strategy that will be able to avoid some of weaknesses and threats for the company.
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Radil, Lukáš. "Komunikační strategie ve firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15401.

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Application-oriented work on the theme "Communication strategies in the company" is solving problems with corporate communications solution in companies. It is a reaction to the ever-present poor and nonconceptual marketing communication whether it's a small or large firm. The aim of this work is to provide an overview of communication tools and to show on concrete company, that for the formation of functional integrated commercial communication is not always required expensive advertising agency. The theoretical section summarizes the essence of communication strategy and business planning process with emphasis on the concept of IMC - integrated marketing communications followed by a list of commercial communication tools, including brief description and examples from practice. Detail is given to new trends in marketing and the issue of online marketing and use of social networks. In the practical part, the goal is to propose communication strategy for newly founded agency. First step is a detailed analysis of the position, target audience and competition. Then I establish a communication strategy corresponding with business goals and results of analysis. After that, appropriate communication tools are identified and design of use is outlined. In the end I also establish benchmarks for success assessment, timetable and estimated budget for implementation of the proposed strategy.
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Zagalo, Joana Mafalda da Cruz. "A comunicação integrada de Marketing na era do Marketing Omnicanal. casos do setor automóvel português." Master's thesis, Instituto Superior de Ciências Sociais e Políticas, 2019. http://hdl.handle.net/10400.5/17765.

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Dissertação de Mestrado em Comunicação Social, na especialização de Comunicação Estratégica
A crescente digitalização e inovação tecnológica alteraram a forma como as marcas comunicam com os seus consumidores. A abordagem unidirecional foi substituída pela abordagem bidirecional e, hoje em dia, os consumidores têm a possibilidade de contactar com as marcas através de canais como as redes sociais online, websites ou através de chats de conversação, por exemplo. Este estudo pretende entender de que forma o mix de Comunicação Integrada de Marketing se alterou. A Comunicação Integrada de Marketing tem por base o planeamento de uma única estratégia para os vários canais existentes, cujo objetivo é maximizar os impactos da comunicação. Através de uma estratégia omnicanal, o objetivo passa por consubstanciar a experiência do consumidor entre os vários pontos de contacto com a marca, através dos canais tradicionais e dos canais online. Para entender de que forma esta conjugação pode ser realizada procurou estudar-se três marcas do setor automóvel, em Portugal. Para o desenvolvimento deste estudo, foram realizadas entrevistas não só a Diretores de Marketing, Responsáveis de Comunicação, Diretores Comerciais, Gestores de Produto e a uma Especialista de Comunicação e Marketing, mas também a consumidores. Os resultados obtidos permitiram à investigadora afigurar que há ainda um caminho a percorrer para que as marcas comecem a substituir as estratégias multicanal por estratégias omnicanal.
Increasing digitization and technological innovation have transformed the way brands communicate with their consumers. The unidirectional approach has been replaced by the bidirectional approach and consumers today have the possibility to connect with brands through channels such as online social networks, websites or through chat rooms, as examples. This study intends to apprehend how the integrated marketing communication mix has changed. The Integrated Marketing Communication is based on planning a strategy for the different existing channels, whose main goal is to maximize the impacts of communication. Through an omnichannel strategy, the objective is to unify the consumer experience between the various contact points with the brand through traditional and online channels. In order to comprehend how this merge can be accomplished, three brands of the automobile sector were studied, in Portugal. Developing this study, interviews were conducted not only with Marketing Executives, Heads of Communication Departments, Commercial Executives, Product Managers and one Communication and Marketing Specialist, but also with consumers. The results allowed the researcher to demonstrate that there is still a way forward for brands to start exchanging multichannel strategies with omnichannel strategies.
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Martin, Ashley N. "The interaction of message content, media sequence, and product involvement: an examination of intended message content sequences across a two-channel strategic IMC effort." Thesis, Kansas State University, 2014. http://hdl.handle.net/2097/18705.

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Master of Science
Department of Journalism and Mass Communications
Curtis Matthews
Integrated marketing communications strategies are being utilized more and more by practitioners who wish to reach their audiences in different ways at different times. However, the omnipresence that results from these multi-channel campaigns presents a new challenge for marketers, as their message and channel sequences may or may not be experienced in the order intended. Past literature has shown that both message order and channel sequence do matter. However, existing literature has not examined intended message sequences where the first channel “teases” the more comprehensive information available in the second channel. Therefore, the aim of this study was to bridge some of the gaps in past research by exploring message content order effects and channel sequence effects across intentional sequences for both high- and low-involvement product categories through the lens of the Elaboration Likelihood Model. A 2 (message content order: tease-to-answer versus answer-to-tease) by 2 (medium sequence: print-to-online versus online-to-print) by 2 (product involvement: high- versus low-involvement) mixed factorial experimental design was conducted to explore how message content order, channel sequence, and product involvement level affected evaluations of brand and message, as well as perceived behavioral intent. The findings indicated that message content order had significant influence over brand and message evaluation, with the tease-to-answer order producing the highest evaluations of brand and message. The findings also indicated that the online-to-print sequence was only effective for increasing behavioral intent under high-involvement conditions. Implications for marketing practitioners and future research are discussed.
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Ayerra, Raquel, Manuel Jimenez, and Asier Vega. "Integrated Marketing Communications in Advertising." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-852.

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This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience

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Books on the topic "Strategic integrated marketing communication"

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Integrated marketing communications: Strategic planning perspectives. Toronto: Pearson Prentice Hall, 2005.

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Integrated marketing communications: Strategic planning perspectives. 2nd ed. Toronto: Pearson Prentice Hall, 2008.

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Chris, Berry, and Pulford Alan, eds. Strategic marketing communications: New ways to build and integrate communication. London: Kogan Page, 1997.

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Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.

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Schultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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Integrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.

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Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.

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Vos, Marita. Integrated communication: Concern, internal and marketing communication. 4th ed. Netherlands: Eleven Intl. Pub., 2011.

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Vos, M. F. Integrated communication: Concern, internal and marketing communication. Utrecht: Lemma, 1999.

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Kliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.

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Book chapters on the topic "Strategic integrated marketing communication"

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 42–43. 5. | New York, NY : Routledge, 2021.: Routledge, 2020. http://dx.doi.org/10.4324/9781003019701-10.

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Marsh, Charles, David W. Guth, and Bonnie Poovey Short. "Integrated Marketing Communications." In Strategic Writing, 40–41. Fourth edition. | New York : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315178035-10.

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Trivella, Lamprini. "Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina." In Strategic Innovative Marketing and Tourism, 237–44. Cham: Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_27.

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Navarro, Maria Angeles, Elena Delgado, and Maria Sicilia. "Integrated Marketing Communications: A Test for Different Levels of Strategic Consistency." In Advances in Advertising Research (Vol. 1), 3–20. Wiesbaden: Gabler, 2010. http://dx.doi.org/10.1007/978-3-8349-6006-1_1.

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Harrison, Paul, and Michaela Jackson. "Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies." In Advances in Communication Research to Reduce Childhood Obesity, 33–76. New York, NY: Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-5511-0_3.

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Hsu, Tsuen-Ho, Yen-Ting Helena Chiu, and Jia-Wei Tang. "An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management." In Marketing Intelligent Systems Using Soft Computing, 227–54. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-15606-9_16.

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Baker, Michael J. "Integrated Marketing Communications." In Marketing Strategy and Management, 399–420. London: Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-34213-3_18.

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Zentes, Joachim, Dirk Morschett, and Hanna Schramm-Klein. "Marketing Communication." In Strategic Retail Management, 307–26. Wiesbaden: Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-10183-1_14.

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Alsem, Karel Jan. "Marketing communication." In Applied Strategic Marketing, 347–85. Abingdon, Oxon ; New York, NY : Routledge, 2019. | “Published in Dutch by Noordhoff Publishers, 1993, 2017.”: Routledge, 2019. http://dx.doi.org/10.4324/9780429823374-17.

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Schultz, Don E., Ilchul Kim, and Kyoungsoo Kang. "Integrated Marketing Communication Research." In The Handbook of International Advertising Research, 455–83. Hoboken, NJ: John Wiley & Sons Inc, 2014. http://dx.doi.org/10.1002/9781118378465.ch23.

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Conference papers on the topic "Strategic integrated marketing communication"

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Li, Jiayi, and Yu He. "Application of Integrated Marketing Communication: Integrated Marketing Strategies of the Palace Museum's Cultural and Creative Products under New Media Age." In ICBIM 2020: 2020 The 4th International Conference on Business and Information Management. New York, NY, USA: ACM, 2020. http://dx.doi.org/10.1145/3418653.3418676.

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Suci Rakasiwi, Diva. "Start-up Businesses’ Integrated Marketing Communication Strategies: Case Study of Foody Indonesia." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007327802660269.

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Setiawan, Tedi. "Implementation of Customer-based Brand Equity Strategy and Integrated Marketing Communication in Micro, Small and Medium Enterprises." In 5th Global Conference on Business, Management and Entrepreneurship (GCBME 2020). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.210831.136.

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Yang, Jingjing, Nan Yan, Lei Chen, Yaohui Ye, and Ling Lu. "Research on the Integrated Marketing Communication Strategies of Tea Enterprises in China Against the Backdrop of Mobile Internet." In Proceedings of the 2019 International Conference on Management, Education Technology and Economics (ICMETE 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icmete-19.2019.95.

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Đokić, Ines, and Katarina Njegić. "Modern Marketing Communication." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_5.

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Abad, Alida, and Maria Rassetto. "A different approach fot training student teachers using Communication and Information Technology (ICT)." In HEAd'16 - International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2016. http://dx.doi.org/10.4995/head16.2016.2879.

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The aim of this research is to contribute to find new ways of teaching using the opportunities that Communication and information technology(ICT) give today. This contribution proposes a teaching strategy that allows students to think in a creative way and integrate technology in elementary school. This strategy consist in making the teacher student think themselves as inventors, detecting a need in society, designing and developing an invention that has not been yet patented. Creating marketing strategies for selling the product and presenting all this work in class for peers and teachers to evaluate. It was applied to student teachers during the period 2012- 2015 in a three month Seminary about the use of Technology at School. Surveys show that they are highly motivated with the methodology used at the Seminary and satisfied with the process. Most of them think that it is very useful when planning classroom work for children in elementary school. Presentations done for the seminary showed that the teacher students develop significant learning and many skills using information and communication technology (ICT) for learning purposes. Keywords: Technology, significant learning, teachers´ training
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Mesaroş, Florin, and Irina Antoaneta Tănăsescu. "Integrated Strategic Communication in Romanian Organizations." In 2nd International Conference Global Ethics - Key of Sustainability (GEKoS). LUMEN Publishing House, 2021. http://dx.doi.org/10.18662/lumproc/gekos2021/18.

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The strategic communication goes beyond the area of public relations and focuses mainly on strategies that create, develop, and control the success of an organization. Strategic communication also includes traditional practices of institutionalized organizational communication to use the messages much more easily when interacting with internal and external stakeholders. Wishing to find a better strategy to programme any internal or external communication, the organizations develop different kinds of strategic plans meant to support the management process, starting with the mission and vision statement and ending with the evaluation of achieved goals. The following example - Integrated Strategic Communication (ISC)- shows the ways the integrated strategic communication can be reached in Romanian organizations.
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Razati, Girang, Ratih Hurriyati, and D. F. Febriani. "Integrated Marketing Communication Performance on Purchase Decision." In 2nd Global Conference on Business, Management, and Entrepreneurship. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007114500430047.

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Xin, Chen. "Integrated approach in e-relationship marketing." In 2009 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM). IEEE, 2009. http://dx.doi.org/10.1109/cccm.2009.5267512.

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Teguh, Monika, Emanuelle Dea Nathalie Widjaja, Louisa Christine Hartanto, and Josephine Kurniawan Lukito. "Implementation of Integrated Marketing Communication at Kampoeng Semarang." In 2nd Jogjakarta Communication Conference (JCC 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200818.051.

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Reports on the topic "Strategic integrated marketing communication"

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Clayton, III, and Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Fort Belvoir, VA: Defense Technical Information Center, May 2013. http://dx.doi.org/10.21236/ada592762.

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Perry, Robert L. The Organization is Flat: An Integrated Model for Strategic Communication within the Combatant Command. Fort Belvoir, VA: Defense Technical Information Center, November 2007. http://dx.doi.org/10.21236/ada476929.

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Choi, Yoojin, Nathan M. Stall, Antonina Maltsev, Chaim M. Bell, Isaac I. Bogoch, Tal Brosh, Gerald A. Evans, et al. Lessons Learned from Israel’s Vaccine Rollout. Ontario COVID-19 Science Advisory Table, February 2021. http://dx.doi.org/10.47326/ocsat.2021.02.09.1.0.

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As Ontario expands access to the COVID-19 vaccine beyond the Phase 1 priority populations, strategic planning and execution of mass vaccine rollout will have a significant impact on the health and safety of Ontario’s 14.5 million residents. There are six key elements of Israel’s successful COVID-19 vaccine campaign that can be readily applied to Ontario to expedite and expand the province’s vaccine rollout strategy: a simple vaccine prioritization process; modification to the transport, storage, and distribution of the vaccines; effective communication to promote vaccine confidence; decentralization of vaccination sites; centralized organization through Health Maintenance Organizations (HMOs) using a fully integrated information technology (IT) system in a universal health care system; and the engagement of community-based personnel, infrastructure, and resources.
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