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Books on the topic 'Strategic integrated marketing communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 7 February 2022

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1

Integrated marketing communications: Strategic planning perspectives. Toronto: Pearson Prentice Hall, 2005.

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2

Integrated marketing communications: Strategic planning perspectives. 2nd ed. Toronto: Pearson Prentice Hall, 2008.

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3

Chris, Berry, and Pulford Alan, eds. Strategic marketing communications: New ways to build and integrate communication. London: Kogan Page, 1997.

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4

Amanda, Broderick, ed. Integrated marketing communications. 2nd ed. Upper Saddle River, N.J: Prentice Hall Fiancial Times, 2004.

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5

Schultz, Don E. Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1993.

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6

Integrated marketing communications. 3rd ed. Toronto: Pearson Prentice Hall, 2011.

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7

Kevin, Morley, and Chartered Institute of Marketing, eds. Integrated marketing communications. Oxford: Butterworth-Heinemann, 1995.

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8

Vos, Marita. Integrated communication: Concern, internal and marketing communication. 4th ed. Netherlands: Eleven Intl. Pub., 2011.

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9

Vos, M. F. Integrated communication: Concern, internal and marketing communication. Utrecht: Lemma, 1999.

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10

Kliatchko, Jerry G. Understanding integrated marketing communications. Pasig City, Philippines: University of Asia and the Pacific, Institute of Communication, 2002.

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11

Donald, Baack, ed. Integrated advertising, promotion & marketing communications. 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall, 2007.

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12

Clow, Kenneth E. Integrated advertising, promotion & marketing communications. 2nd ed. Upper Saddle River, N.J: Pearson Prentice Hall, 2004.

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13

1957-, Pelsmacker Patrick de, ed. Integrated marketing communications: A primer. New York, NY: Routledge, 2004.

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14

Conrad, Charles. Strategic organizational communication: An integrated perspective. 2nd ed. Fort Worth, TX: Holt, Rinehart, and Winston, 1990.

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15

Strategic organizational communication: An integrated perspective. 2nd ed. Fort Worth, Tex: Holt, Rinehart and Winston, 1989.

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16

Argenti, Paul A. Strategic corporate communication. New Delhi: Tata McGraw-Hill Pub. Co., 2007.

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17

Schultz, Don E. The new marketing paradigm: Integrated marketing communications. Lincolnwood, Ill., USA: NTC Business Books, 1994.

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18

Clow, Kenneth E. Integrated advertising, promotion, and marketing communication. Upper Saddle River, N.J: Prentice Hall, 2002.

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19

Donald, Baack, ed. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J: Prentice Hall, 2010.

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20

Marketing communications: An integrated approach. London: Kogan Page, 1993.

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21

Promotion and integrated marketing communications. Cincinnati, Ohio: South-Western Thomson Learning, 2002.

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22

Strategies for implementing integrated marketing communications. Lincolnwood, Ill: NTC Business Books, 1997.

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23

J, McDonald William. Cases in strategic marketing management: An integrated approach. Upper Saddle River, N.J: Prentice Hall, 1998.

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24

John, Burnett. Introduction to marketing communication: An integrated approach. Upper Saddle River, N.J: Prentice Hall, 1998.

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25

Yeshin, Tony. Integrated marketing communications: The holistic approach. Oxford: Butterworth-Heinemann, 1998.

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26

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Upper Saddle River: Pearson, 2016.

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27

Clow, Kenneth E. Integrated advertising, promotion, and marketing communications. Upper Saddle River, N.J: Prentice Hall, 2002.

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28

Sirgy, M. Joseph. Integrated marketing communications: A systems approach. Upper Saddle River, N.J: Prentice Hall, 1998.

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29

Karimova, Gulnara Z. Strategic creativity in marketing communications. Bethesda: AcademicaPress, 2013.

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30

The bare bones introduction to integrated marketing communication. Lanham: Rowman & Littlefield, 2008.

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31

Value-added public relations: The secret weapon of integrated marketing. Lincolnwood (Chicago) Ill., U.S.A: NTC Business Books, 1998.

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32

Hutton, Jim. Marketing communications: Integrated theory, strategy & tactics. Hackensack, N.J: Pentagram Pub., 2002.

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33

Percy, Larry. Strategic Integrated Marketing Communications. Butterworth-Heinemann, 2007.

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34

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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35

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2014.

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36

Strategic Integrated Marketing Communications. Routledge, 2018.

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37

Strategic Integrated Marketing Communications. Taylor & Francis Group, 2018.

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38

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2018. http://dx.doi.org/10.4324/9781315164342.

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39

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2014. http://dx.doi.org/10.4324/9780203553916.

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40

Percy, Larry. Strategic Integrated Marketing Communications. Routledge, 2008. http://dx.doi.org/10.4324/9780080878294.

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41

Integrated Marketing Communications Strategic Planning Perspectives. Pearson Canada, 2017.

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42

Integrated Marketing Communications: Strategic Planning Perspectives, Loose Leaf Version. Pearson Education Canada, 2017.

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43

1947-, Caywood Clarke L., ed. The handbook of strategic public relations & integrated communications. New York: McGraw-Hill, 1997.

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44

The Handbook Of Strategic Public Relations And Integrated Communications. McGraw-Hill, 2011.

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45

(Foreword), Marilyn Baxter, ed. Strategic Marketing Communications: New Ways to Build and Integrate Communications. Kogan Page, 1999.

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46

American Productivity & Quality Center. Integrated Marketing Communication. Amer Productivity Center, 1998.

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47

Juska, Jerome M. Integrated Marketing Communication. Routledge, 2017. http://dx.doi.org/10.4324/9781315526812.

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48

Jakachi, Bernard. Integrated Marketing Communication Exercise. Intrepid Traveler, 1997.

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49

Pickton, David, and Amanda Broderick. Integrated Marketing Communications. Pearson Education, Limited, 2015.

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50

Integrated Marketing Communications. McGraw-Hill Education, 2007.

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