Dissertations / Theses on the topic 'Strategic management models'
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Palíšek, Eduard. "VLIV STRATEGICKÉHO ŘÍZENÍ NA PROSPERITU FIRMY." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-233709.
Full textCarlson, David Allen. "Mental models for strategic management: Representation and inference in a management support system." Diss., The University of Arizona, 1991. http://hdl.handle.net/10150/185507.
Full textRocha, Maks Wilhem Gutierrez. "Modelo de negócios: teoria e prática: um estudo em empresas de tecnologia." Universidade de São Paulo, 2015. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-26112015-133325/.
Full textWith its origins almost a half century ago and a heyday experienced during the last 20 years, \"Business model\" is a term frequently present in academic and commonplace talks. Despite this massive use, it seems that not much clarity exists on its understanding in both circuits, in many cases taken it for granted. References in literature speak about lack of consensus about basic issues in its definition, until not long ago. Other authors speak about a paradoxical situation due its huge popularity in domains related to practice, together with its use in countless academics publications, and some kind of reluctance by some scholarly sectors. Finally, some authors manifest themselves as hopeful with the achieved advances in the search of a business model construct as robust and susceptible of progress on its use in research. Facing this panorama, the present study propose to itself, on one side, to do a review about the main approaches discussed until today, with the intention of getting closer, in the best manner, to its comprehension, and by other side, to explore in field, the topics identified on the review, conducting multiple-case studies in three organizations related to Brazil\'s technology sector. Resorting to a systematic bibliographic search in scientific bases as Web of Science, Scopus, Scholar Google and CAPES journals portal; an approximation to State of Art about the topic is presented and a construct about business model is proposed. As a result, it was identified that elements as \"Value\", \"Activities\", and \"Revenue model\" are important to define the concept. Functions as alignment, strategic formulation and analysis, and exploration-exploitation, were identified. Properties as mutability, dynamism and imitability are presented and discussed. Because of its importance, a section is devoted to the discussion about the relationship between strategy and business model. Applying the case study method and its specific analytical tools, we answered some questions. In general, it can be said that the studies conducted in field corroborate many of the ideas stated in the theory reviewed, although some differences and new insights also appeared. In the end are presented all the considerations derived from the data interpretation in the research, its limitations, and future research suggestions. Regarding that contributions in this direction, allow to clarify even more the understanding about business model, by exploring their theoretical underpinnings and their conceptualizations in practice, we hope that the study will contribute to the debate and research line undertaken globally, and also, subsidize with its findings to future research in Strategic Management and other related research streams.
Stuart, Julie Ann. "A strategic environmentally conscious production decision model." Diss., Georgia Institute of Technology, 1996. http://hdl.handle.net/1853/24160.
Full textRoberts, Ian. "The role of management in the turnaround process." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/the-role-of-management-in-the-turnaround-process(9ac4e2c1-cd5f-4f56-a16f-f323c9f59c78).html.
Full textEwouba-Biteghe, Benjamin Simplice. "Strategic innovation of business models by leveraging demand and supply chains in dynamics ecosystems." Thesis, Link to the online version, 2006. http://hdl.handle.net/10019/1841.
Full textTekie, Eden Berhe. "Creating new business models : approaches, techniques and measurement for strategic leadership and management." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53338.
Full textENGLISH ABSTRACT: Given the increased uncertainty and unpredictability prevalent in the business environment, there is heightened pressure for organizations to become radically innovative and to constantly reinvent themselves, and ultimately change the rules of the game in their industry. The concept of new business models is relatively new to business literature. However, its significance cannot be underestimated where operating in a turbulent competitive landscape has made the traditional way of doing business ineffective, and consequently has changed the nature of competitive advantage. Despite the obvious importance of creating new business models, there seems to be inadequate understanding and definition of the term "business model", thereby hindering the understanding of the nature of new business models and the approaches needed for creating new business models. This paper initially investigated the concept of "business model" and its core dimensions, which revealed that the term lacks an adequate and comprehensive definition. In response to this, a comprehensive working definition for the concept was formulated after an analysis of the various definitions proposed in the business literature. Since the key elements of a business model are important sources of competitive advantage, this definition has been used to illustrate how organizations can create new business models by manipulating the basic aspects of the business model. Approaches and techniques that enable organizations to create new business models and to become radically innovative have been selected from those put forward by Govindarajan and Gupta (2001) and Amit and Zott (2001). Finally, an analysis was made of the performance measurement tools for new business models. This revealed a lack of such an evaluation tool and this study has proposed a framework from which its dimensions can be used to expand and develop a measurement instrument for proposed business models and/or industries.
AFRIKAANSE OPSOMMING: Gegee die verhoogde onsekerheid en onvoorspelbaarheid wat teenwoordig is in die besigheidsomgewing, is daar meer druk op organisasies om radikaal innoverend te word, om hulself konstant te herontdek en uiteindelik om die reels van die spel in hulle bedryf te verander. Die konsep van nuwe besigheidsmodelle is relatief nuut in die besigheidsliteratuur, maar die belangrikheid van die konsep kan nie onderskat word nie, waar die tradisionele besigheidsbenaderings ondoeltrefferd geword het binne 'n fluktuerende mededingende omgewing. As gevolg hiervan, het die hele wese van mededingende voorsprong verander. Ten spyte van die duidelike behoefte aan die skep van nuwe besigheidsmodelle, blyk daar ook om onvoldoende begrip en definisie van die term "besigheidsmodel" te wees. Dit belemmer die begrip van die oorsprong van nuwe besigheidsmodelle en die benaderings benodig vir die skep van nuwe besigheidsmodelle. Hierdie skripsie het eerstens die konsep "besigheidsmodel" en sy kerndimensies ondersoek, wat aan die lig gebring het dat die term ontbreek aan 'n voldoende en volledige definisie. Nadat die verskeie definisies in die besigheids-literatuur is, is 'n volledige gangbare definiesie vir die konsep geformuleer. Aangesien die sleutelelemente van 'n besigheidsmodel belangrike bronne van mededingende voorsprong bied, is die definisie gebruik om te illustreer hoe organisasies nuwe besigheidsmodelle kan skep deur die basiese aspekte van die besigheidsmodel te manipuleer. Benaderings en tegnieke wat organisasies in staat stel om nuwe besigheidsmodelle te skep en om radikaal innoverend te word, is geselekteer vanuit die voorgestel deur Govindarajan en Gupta (2001) en Amit en Zott (2001). Ten slotte, is 'n ontleding gedoen van die instrumente wat gebruik word om die prestasie van nuwe besigheidsmodelle te meet. Dit het aan die lig gebring dat daar nie so 'n evalueringsinstrument is nie, en hierdie studie het dus 'n raamwerk voorgestel waarvan die dimensies gebruik kan word om 'n meetinstrument vir voorgestelde besigheidsmodelle en/of industrieë uit te brei en ontwikkel.
Hennlock, Magnus. "On strategic incentives and the management of stochastic renewable resources /." Uppsala : Dept. of Economics, Swedish University of Agricultural Sciences, 2005. http://epsilon.slu.se/2005124.pdf.
Full textZoogah, Baniyelme David. "Alliance mental models and strategic alliance team effectiveness." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1148569488.
Full textSahebishahemabadi, Hadi [Verfasser], and S. [Akademischer Betreuer] Nickel. "Strategic and Tactical Crude Oil Supply Chain: Mathematical Programming Models / Hadi Sahebishahemabadi. Betreuer: S. Nickel." Karlsruhe : KIT-Bibliothek, 2013. http://d-nb.info/1048384942/34.
Full textAndersson, Daniel. "Approaches to integrated strategic/tactical forest planning /." Umeå : Dept. of Forest Resource Management and Geomatics, Swedish University of Agricultural Sciences, 2005. http://epsilon.slu.se/9976538.pdf.
Full textSekgota, Mpolaeng Gilbert. "A comparative analysis of two land reform models, the Mashishimale farm management model and the Nkumbuleni strategic partnership model, South Africa." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/24958.
Full text- A scientific company was formed by the SPM to manage the farm as a business while the CPA kept that responsibility to itself in the FMM.
- The Traditional Authority at the FMM attend all CPA meetings while at the SPM do not attend all the CT meetings.
- The execution of baseline study (survey) to determine the socio-economic situation in a community (beneficiaries).
- The appointment of an independent Project facilitator/coordinator to ensure effective and efficient communication.
- A well defined management structure and the appointment of a knowledgeable, skilful and experienced farm manager(s) or Strategic Partner.
- The development of a business plan for the farm with the support of professional agriculturist.
- The identification of qualified professional extension advisor to provide advice and guidance to the manager(s) or Strategic Partner.
- Appointment of a mentor to guide, advice and train the manager(s) or Strategic Partner.
- Financial support to manage the farm (Grants; Comprehensive Agricultural Support Program; financial institutions and specifically the Land Bank)
Dissertation (MSc (Agric))--University of Pretoria, 2012.
Agricultural Economics, Extension and Rural Development
unrestricted
Liu, Youfei, and 劉有飛. "Network and temporal effects on strategic bidding in electricity markets." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2006. http://hub.hku.hk/bib/B36895763.
Full textHeyneke, Petrus Erasmus. "Application of enterprise risk management models during new business development / P.E. Heyneke." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4473.
Full textThesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.
Klein, Martin H. "Poverty, alleviation through sustainable strategic business models : essays on poverty alleviation as a business strategy /." Rotterdam : Erasmus Research Institute of Management, 2008. http://aleph.unisg.ch/hsgscan/hm00231477.pdf.
Full textSkei, Peter. "An overview of the strategic issues faced by business to business E-commerce models in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52119.
Full textENGLISH ABSTRACT: The development of new business models in the emerging Business-to-Business electronic transacting arena is demanding answers to a new set of questions being asked of businesses. Amongst the issues identified are the viability and sustainability of these new business models and their applicability in addressing identified business problems, especially those related to procurement. In assessing the benefits, obstacles and opportunities for procurement a clearer picture emerge about the value of these marketplaces. The value of marketplaces is analysed using Porter's value chain discussion and other research that highlights value creation in the digital age. Obstacles to value creation are also discussed using Zwass's hierarchy to understand the marketplace architecture. Discussing the marketplace innovation at three distinct levels assist with the definition of key challenges, such as telecommunication infrastructure, SME development, legal, security, taxation, and technology standards. Also discussed are the issues that revolve around the various business models, their uniqueness and their ability to unlock value. The comparative matrix developed in the study report confirms that competition in narrowly defined areas is intensifying and will result in a shakeout with a few marketplaces remaining in South Africa.
AFRIKAANSE OPSOMMING: Die ontwikkeling van nuwe besigheidsmodelle in die opkommende Besigheid-tot- Besigheid elektroniese transaksie arena vereis antwoorde op 'n nuwe stel vrae wat aan besigheid gestel word. Van die geïdentifiseerde kwessies is die lewensvatbaarheid en volhouding van die nuwe besigheidsmodelle en hul toepassing in die oplossing van geïdentifiseerde besigheidsprobleme, veral met betrekking tot aankopebestuur. Deur die voordele, struikelblokke en geleenthede van elektroniese aankopebestuur te ondersoek, word 'n duideliker beeld van markruimtes verkry. Die waarde van markruimtes word geanaliseer deur Porter se waardeketting bespreking en ander navorsing wat die waardeskepping uitlig in die digitale era. Struikelblokke in die pad van waardeskepping word ook bespreek deur Zwass se hierargiese model word gebruik om die waardeskepping van markruimte se argitektuur te verstaan. Om die Markruimte innovering op drie belangrike vlakke te bespreek help met die definiering van die sleutel uitdagings, soos telekommunikasie infrastruktuur, klein en medium besigheids, regs-, sekuriteit-, belasting-, en tegnologiestandaarde. Die vergelykende matriks wat in die studieverslag ontwikkel is, bevestig dat kompetisie in goed geidentifiseerde areas meer intensief word en 'n uitskudding to gevolg sal hê met slegs 'n paar oorblywende markruimtes in Suid Afrika.
Aleksandar, Dejanović. "Razvoj strategijskog modela upravljanja savremenim marketing koncepcijama u funkciji unapređenja performansi preduzeća." Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2014. http://www.cris.uns.ac.rs/record.jsf?recordId=87673&source=NDLTD&language=en.
Full textThe strategic model for managing modern marketing concepts connectsmanagement of developing new product, brand management and customerralationship management on the total quality management platform. Ameasuring system based on a balanced scorecard is built in this model.Research has shown that previously mentioned elements are compatible andhave the potential to create synergies, making this model more effective andmore universal. Measurement results obtained over a three-year periodunambigously confirm the functionality of the model, i.e. its ability to positivelyaffect company performance.
Ince, Inan [Verfasser], Rüdiger [Gutachter] Hahn, and Marius [Gutachter] Wehner. "The Strategic Management of Hybrid Businesses: Constituents, Business Models and Theoretical Implications / Inan Ince ; Gutachter: Rüdiger Hahn, Marius Wehner." Düsseldorf : Universitäts- und Landesbibliothek der Heinrich-Heine-Universität Düsseldorf, 2019. http://d-nb.info/1176806645/34.
Full textKokkinis, George. "An examination of the appropriateness of the contemporary strategic management models for the Greek small manufacturing enterprises." Thesis, Aston University, 1995. http://publications.aston.ac.uk/10810/.
Full textKoper, Eric. "Advancing strategic thinking on the positioning of organisational relationships." Thesis, University of Stirling, 2012. http://hdl.handle.net/1893/9149.
Full textChambers, Eric, and Manuel Patrocinio. "Business Models and Value Creation : A Case Study of New York City Economic Development Corporation." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet (USBE), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-52335.
Full textHristova, Vesela, and Claudia Müller. "Project Portfolio Management & Strategic Alignment : Governance as the Missing Link." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-9575.
Full textLaMantia, Matthew J. (Matthew John). "Dependency models as a basis for analyzing software product platform modularity : a case study in strategic software design rationalization." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35110.
Full textIncludes bibliographical references (p. 129-131).
It is broadly accepted among software managers and architects that maintaining the integrity of software designs is important for the long-term health and viability of software product platforms. The use of modular, information-hiding architectures is considered beneficial in this regard, because they enable the addition of new features and the correction of software defects without widespread changes (Parnas, 1972; Parnas, 1978). Moreover, modular architectures in general add value to system designs by creating options to improve the system by substituting or performing experiments on individual modules (Baldwin and Clark, 2000). Recent research has sought to clarify and to define formally these notions of modularity, and their value in the software domain, though the use of software dependency models and software design structure matrices. These models provide a graphic representation of the relationships between the building blocks of large software systems, which can be used to aid visual understanding of their structure, and which also form the basis for quantitative metrics for evaluating the degree of modularity of a software system (MacCormack et al., 2005; Sangal et al., 2005; Sullivan et al., 2006).
(cont.) The goal of this thesis is to contribute to the development and validation of formal models of modularity and value, by examining the design evolution of two similar software systems through the lens of software-dependency-based design structure matrices. We find that the design structure matrix model demonstrates a form of information-hiding modularity that allows different rates of experiment in different software modules, and that also allows substitution of a software module without substantial change to the rest of the software system. Moreover, the cases demonstrate that such a substitution scenario can confer distinct strategic advantages to a firm. Based on these results, we suggest that software managers and architects explore modular architectures that localize areas of risk - technical and otherwise - in software modules with well-defined interfaces.
by Matthew J. LaMantia.
S.M.
Chan, Keng Hong. "The service sector of Macau analysis of three models for development." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636687.
Full textChun, So Yeon. "Hybrid is good: stochastic optimization and applied statistics for or." Diss., Georgia Institute of Technology, 2012. http://hdl.handle.net/1853/44717.
Full textDi, Lorenzo Francesco. "Three Essays on Innovation Performace, Aspirations and Strategic Decision Making." Doctoral thesis, Universitat Ramon Llull, 2013. http://hdl.handle.net/10803/116197.
Full textLa investigación que he desarrollado durante mi tesis doctoral se centra en la comprensión del papel que desempeña el rendimiento innovador para influir en las decisiones estratégicas a nivel organizacional e individual en contextos intensivos en conocimiento. Mi tesis doctoral se articula en tres capítulos principales, que representan tres papeles de trabajo actuales. Basándose en la investigación previa sobre los niveles de aspiración y toma de decisiones gerenciales, en el primer documento de trabajo se examinará las condiciones en que las empresas farmacéuticas cambian su partnering behavior a través del tiempo. Usando fundamentos de Behavioral Theory y Evolutionary Theory of the firm, sostenemos que cualquier cambio en el partnering behavior se considera riesgoso, y es accionado por la brecha entre el rendimiento real y el rendimiento de aspiración. Prueba de una muestra de 988 empresas farmacéuticas a partir de 1990 a 2006, nuestros resultados confirman la idea central del trabajo - que el tipo de desempeño (financiero o innovador) tiene una fuerte influencia en el circuito de retorno correspondiente y la acción organizativa posterior: cualquier desvío de desempeño financiero de aspiraciones predice risk aversión behavior (i.e. menos cambio en partnering behavior) mientras cualquier desvío de desempeño innovador de aspiraciones predice risktaking behavior (i.e. mas cambio en partnering behavior). El segundo documento de trabajo, a partir de investigaciones anteriores y actuales de la movilidad de los empleados, es un intento exploratorio que busca construir sobre Behavioral Theory y la perspectiva, sobre todo, en la literatura de managerial risk taking con el fin de explorar las influencias motivacionales sobre la movilidad individual a través de las empresas de la industria farmacéutica - específicamente cómo las desviaciones del rendimiento desde los puntos de referencia específicos (aspiraciones) explican la probabilidad de movilidad (una acción arriesgada). De acuerdo con las tradiciones teóricas mencionadas anteriormente, nuestros resultados sugieren que: cuando un inventor realiza por encima de su nivel de aspiración (tanto histórica como social), encontramos apoyo para los argumentos de aversión al riesgo (es decir, menos propensos a cambiar de empleador), cuando un inventor realiza a continuación sus niveles de aspiración es más probable que participen en la movilidad entre organizaciones, como la acción arriesgada, pero sólo cuando se compara su desempeño con las aspiraciones sociales (es decir, teniendo riesgo de perfil). Finalmente, en el tercer documento de trabajo se intenta responder a las preguntas "¿por qué los inventores se mueven?" Estudios recientes que proponen respuesta a esta pregunta fundamental se centran principalmente en la estructura de incentivos en los contratos de inventor (es decir, mercado laboral interno) o oportunidades externas del mercado laboral. Nosotros creemos que estas tradiciones económicas teóricas presentar una representación parcial de por qué los empleados talentosos participan en la movilidad entre organizaciones. De hecho, no tenemos una idea clara sobre los fundamentos sociológicos que caracterizan a la movilidad, en particular, las razones motivacionales del inventor detrás de la participación en tal toma de riesgo (es decir, movilidad). Por lo tanto, el presente articulo es un intento que busca ofrecer un modelo más amplio para explicar los antecedentes de la movilidad entre organizaciones. Sobre la base de Behavioral Theory y tomando la perspectiva, sobre todo, de la literatura managerial risk taking, el documento tiene como objetivo principal de explorar y llamar la atención a las influencias motivacionales sobre la movilidad individual a través de las empresas de la industria farmacéutica - específicamente cómo las desviaciones de rendimiento de los puntos de referencia específicos (aspiraciones sociales) explican la probabilidad de movilidad (una acción arriesgada). Los resultados de nuestra investigación confirman y amplían los estudios anteriores sobre la movilidad: junto con la estructura de incentivos de la empresa para retener a los empleados talentosos y a las dinámicas de mercado de laboral externo que explican los inventores la posibilidad de la movilidad, las desviaciones del inventor de su rendimiento desde los niveles de aspiración sociales también predicen la probabilidad de inventor de la movilidad. En conclusión, en mi tesis doctoral intento de comprender mejor, y por lo tanto ofrecer a la comunidad académica de administración de empresa, como las organizaciones y los individuos aprenden de sus acciones pasadas y deciden posteriores tomas de decisiones estratégicas como respuesta a la interpretación del rendimiento, necesario para mejorar el rendimiento y reunir el éxito competitivo.
The research I developed during my doctoral dissertation focuses on the understanding of the role that innovative performance plays in influencing strategic decision-making at the organizational and individual level in knowledge intensive contexts. My doctoral dissertation is articulated in three main chapters, which represent three current working papers. Building on the prior research on aspiration levels and managerial decision making, in the first working paper we examine the conditions under which pharmaceutical firms change their partnering behavior across time. Using insights drawn from behavioral theory and evolutionary theory of the firm, we argue that any change in partnering behavior is considered risky, and is triggered by the gap between actual performance and aspirational performance. Testing a sample of 988 pharmaceutical firms from 1990 to 2006, our results confirm the central idea of the paper - that the type of performance (financial or innovative) has a strong influence on the associated feedback loop and subsequent organizational action: any deviation of financial performance from aspirations predicts risk aversion behavior (i.e. less change in partnering behavior) while any deviation of innovative performance from aspirations predicts risk taking behavior (i.e. more change in partnering behavior). The second working paper, building on previous and current research of employees’ mobility, is an exploratory attempt that seeks to build on behavioral and prospect theory, particularly, on the literature of managerial risk taking in order to explore the motivational influences on individual mobility across firms in the pharmaceutical industry - specifically how performance deviations from specific reference points (aspirations) explain the likelihood of mobility (a risky action). In line with the theoretical traditions mentioned above, our results suggest that: when an inventor performs above her aspiration level (both historical and social), we found support for risk adversity arguments (i.e. less likely to change employer); when an inventor performs below her aspiration levels is more likely to engage in inter-organizational mobility, such as risky action, but only when comparing her performance to the social aspirations (i.e. risk taking profile). Finally, in the third working paper we attempt to answer to the questions “why do inventors move?” Recent studies propose answer to this fundamental question focusing mainly either on incentives structure in inventor’s contracts (i.e. internal labor market) or external labor market opportunities. We believe that these theoretical economic traditions present a partial representation of why talented employees engage in inter-organizational mobility. In fact, we do not have a clear understanding on the sociological underpinnings characterizing mobility, in particular about the inventor’s motivational rationales behind the engagement in such risky decision. Building on behavioral and prospect theory, particularly, on the literature of managerial risk taking, the paper mainly aims to explore and to bring attention to the motivational influences on individual mobility across firms in the pharmaceutical industry - specifically how performance deviations from specific reference points (social aspirations) explain the likelihood of mobility (a risky action). The results of our research confirm and extend previous studies on mobility: along with firm’s incentive structure to retain talented employees and inventors’ labor market explain the likelihood of mobility, inventor’s performance deviations from social aspiration levels also predict inventor’s likelihood of mobility. In conclusions, in my doctoral dissertation I attempt to better understand, and therefore offer to the academic management community, how organizations and individuals learn from their past actions and decide on subsequent strategic decision-making as a response to performance interpretation necessary to improve performance and gather competitive success.
MONROE, STUART ROBERT. "COMPUTER SIMULATION MODEL FOR STRATEGIC MANAGEMENT DECISIONS RELATED TO YUMA, ARIZONA CITRUS ORCHARDS (POLICY, OPTIMIZATION, OPERATIONS)." Diss., The University of Arizona, 1985. http://hdl.handle.net/10150/187986.
Full textDornas, Guilherme Costa Valle. "The relation of strategic management models and learning networks to performance increase : lessons from a Brazilian learning network of SMEs." Thesis, University of Birmingham, 2014. http://etheses.bham.ac.uk//id/eprint/5207/.
Full textKou, Im Kit. "E-Commerce in Hong Kong - (July 1999 - September 2000) : a search for viable business models." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636728.
Full textFord, Caroline Morgan. "Smartphone Apps on the Mobile Web: An Exploratory Case Study of Business Models." Digital Archive @ GSU, 2012. http://digitalarchive.gsu.edu/bus_admin_diss/14.
Full textVašíček, Václav. "Vztah Enterprise Architecture a strategického managementu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17047.
Full textMenšík, Martin. "Strategické řízení rozvoje podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443010.
Full textMatulková, Lenka. "Aplikace integrovaného modelu managementu a návrh Balanced Scorecard v organizaci." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-204002.
Full textOndrišová, Karolína. "Strategický rozvoj podnikatelského modelu v kontextu právní regulace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443011.
Full textRoux, C. H. "The contribution of strategic management and organisational development theory, models and practice to the effectiveness of local churches : a study on a selected sample of South African urban and suburban churches at congregational level." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50470.
Full textENGLISH ABSTRACT: The idea of deliberately planning and measuring the work of congregations does not settle easily with many church leaders and theologians. This study suggests that churches are becoming increasingly socially ineffective because they do not understand and apply scientific management knowledge and methods. Strongly held ideologies and dichotomies characterise the milieu of this topic. There remains a very real social problem concerning the role of churches. That is what this study has based its relevance on. The study is encouragingly supported by its finding that 90% of church leaders surveyed, disagreed with the notion that the church has no responsibility to society at large for its actions. 92% of respondents further agreed that the role of the church is the well-being and upliftment of its communities and not just to create converts. This study presents evidence that questions the success claims of the Church Growth body of knowledge. Evangelism world-wide has recently experienced the most extraordinary acceleration in the number of conversions in the history of the Church, but research in the countries where this phenomenon has been more prevalent, has found little equivalent growth in church membership. The work of researchers in the USA has repeatedly drawn attention to the alarming levels of "unchurched" Christians and the falling away of Pentecostal churches. This study confirms the trend in South Africa and reveals our unchurched level to be 53%. Analysis of congregational development interventions attempted by the sample reveals an almost three times greater success rate reported by churches that did not apply the church growth principles or combined them with management methods. The aim is to present explanations and solutions for the difficulties churches are having both in the areas of managing their own development and in retaining committed members for a nobler purpose than to laud their size over smaller, but possibly more caring and socially effective churches. An objective of this study is to present existing knowledge and methods from the field of management science as a conceptual framework for systematically fitting disconnected elements of contemporary Church Growth Theory into a holistic and integrated development approach that goes deeper than a mere mechanistic extrapolation of theoretical ideas and praxis from one context into another. The survey found a 74% support base from the South African church leaders surveyed for a synthesis of the best of both Church Growth and business management methods in fulfilment of its mission. The most compelling finding that this research contributes to social knowledge, however, is that local churches found to have reported significantly more externally focused growth such as evangelism, community work and church planting, applied strategic thinking, formal planning and management methods to their development without compromising the Gospel message that the Church is called bring to society.
AFRIKAANSE OPSOMMING: Hierdie studie beweer dat kerke word meer sosiaal oneffektief omdat hulle nie wetenskaplike bestuurskennis verstaan en metodiek toepas nie. Dit is waarop hierdie studie se relevansie gebaseer is. Die studie is bemoedigend ondersteun deur die bevinding dat 90% van die kerkleiers wat aan die ondersoek deelgeneem het, nie met die mening saamstem dat die kerk geen verantwoordelikheid teenoor die gemeenskap in sy geheel het en daartoe bydra nie. 92% van die respondente het ook saamgestem dat die rol van die kerk is om by te dra tot die opheffing en welgesteldheid van die gemeenskap, en nie net om bekeerlinge te skep nie. Hierdie studie lewer bewys wat die sukses-aansprake van die Kerkgroei Beweging teenspreek. Wereldwye evangelasie het onlangs 'n buitengewone versnelling ondervind in die aantaI bekeerlinge in die geskiedenis van die kerk, maar navorsing toon dat in die lande waar hierdie verskynsel die sterkste voorgekom het, baie min ekwivalente groei in kerklidrnaatskap plaasgevind het. Hierdie studie bevestig die tendens in Suid Afrika en wys dat ons vlak van ongekerktes op 53% staan. Ontleding van die gemeente se ontwikkellings-intervensies wat deur die kerke in die proefskrif onderneem is, wys dat kerke wat nie kerkgroei beginsels toegepas het nie, of hierdie met bestuursmetodes kombineer, amper drie maal groter sukses behaal het. Die doeI is om verduidelikings en oplossings aan te bied vir die probleme wat kerke in beide die areas om hul eie ontwikkeling te bestuur asook die toegewyde lede te behou vir 'n meer eerbare doel as om af te kyk op kleiner, maar moontlik meer sorgsame en sosiaaI effektiewe kerke. 'n Doel van hierdie studie is om bestaande kennis en metodes in die bestuurswetenskappe as 'n konseptuele raamwerk aan te bied vir die sistematiese passing van ontwrigtende elemente van kontemporere Kerkgroei Teorie binne 'n holistiese en geintegreerde ontwikkelingsbenadering wat dieper gaan as sIegs die meganistiese ekstrapolering van teoretiese idees en praktyk van een konteks na 'n ander. Die navorsing het 'n ondersteuningsbasis van 74% bevind onder die Suid Afrikaanse kerkleiers wat aan die ondersoek deeIgeneem het, vir 'n sintese van die beste van beide kerkgroei en besigheidsbestuursmetodes in vervulling van die kerk se missie. Die mees afdwingbare bevinding wat hierdie navorsing bydra tot sosiale kennis is egter dat plaaslike kerke wat aansienlik meer in eksterne areas van evangelasie, gemeenskapwerk en kerkplanting groei, het toegepaste strategiese denke, formele beplanning en bestuursmetodes aangewend sonder om die Evangeliese boodskap waarvoor die kerk geroepe is om aan die gemeenskap te bring, te kompromitteer.
Ramos, Luís Nuno Gama Lobo das Neves. "Modelo de competências no contexto da escola pública portuguesa : análise da função do diretor." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/11911.
Full textA identificação de Competências e a sua gestão têm vindo a assumir um papel relevante no pensamento sobre a ação estratégica das organizações. Nesse enquadramento, como fator decisivo para a Eficácia, a função dos gestores de topo tem suscitado particular interesse. No universo das organizações, o sistema educativo ou a Escola, orientada pela sua missão e pressionada pelo aumento de solicitações e necessidade de otimização de recursos, não pode ser estranha a esse pensamento. Na Escola a função do gestor de topo é assumida pelo seu órgão executivo, o Diretor. Estão a função e o desempenho dos diretores das escolas alicerçados num modelo de competências? A presente dissertação pretende lançar um olhar sobre a gestão das escolas identificando o modelo de competências necessário para depois o confrontar com eventuais lacunas existentes na realidade concreta das instituições. Para realizar o estudo debruça-se sobre uma parcela específica do sistema de ensino (os agrupamentos escolares do município da Amadora) inquirindo os seus primeiros responsáveis. A metodologia seguida utiliza uma ferramenta baseada no modelo SERVQUAL. O estudo conclui que o modelo de competências existe e o desempenho efetivo dos diretores é realizado com base nesse modelo.
Competences' management and their identification have been assuming a relevant role on the strategic organizational thinking. In this framework, and of particular interest, is the top management's actions decisive role on Efficacy. In the organizational universe, the educational system (i.e. the School) must be part of this thinking either because of its own mission, the pressing demand effects or the need for optimizing resources. The school's principal assumes the school's executive body. He embodies a top management role. Are this role and the school's principals' performance grounded on a competences based model? This dissertation aims to analyze the school's management by identifying the proper model of Competences, which will also be tested with potential institutional gaps. This study draws on a particular sector of the educational system, namely Amadora's municipality grouping of schools. The methodological main instrument is the SERVQUAL model, used to interview Amadora's schools key actors. The study concludes that the competences based model exists and the principals' effective performance builds on it.
Bautista, Alderete Guillermo. "Alternative Models to Analyze Market Power and Financial Transmission Rights in Electricity Markets." Thesis, University of Waterloo, 2005. http://hdl.handle.net/10012/825.
Full textIn the first research line, an oligopolistic model of a joint energy and spinning reserve market is formulated to analyze imperfect competition. Strategic behaviour is introduced by means of conjectured functions. With this integrated formulation for imperfect competition, the opportunity cost between generation and spinning reserve has been analytically derived. Besides, inter-temporal and energy constraints, and financial transmission rights are taken into account. Under such considerations, competition in electricity markets is modelled with more realism. The oligopolistic model is formulated as an equilibrium problem in terms of complementarity conditions.
In the second research line, a methodology to screen and mitigate the potential exacerbation of market power due to the ownership of financial transmission rights is presented. Hedging position ratios are computed to quantify the hedging level of financial transmission rights. They are based on the actual impact that each participant has in the energy market, and on the potential impact that it would have with the ownership of financial transmission rights. Thus, hedging position ratios are used to identify the potential gambling positions from the transmission rights bidders, and, therefore, used to prioritize critical positions in the auction for transmission rights.
In the last research line, alternative equilibrium models of markets for financial transmission rights are formulated. The proposed equilibrium framework is more natural and flexible for modelling markets than the classic cost-minimization markets. Different markets for financial transmission rights are modelled, namely: i) forwards, ii) options, and iii) joint forwards and options. Moreover, one-period, multi-period and multi-round markets for forwards are derived. These equilibrium models are proposed to analyze the bidding strategies of market participants. The potential impact of bidders on congestion prices is modelled by means of conjectured transmission price functions.
Marais, Stephan. "The definition and development of open innovation models to assist the innovation process." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/2891.
Full textENGLISH ABSTRACT: Organisations are continuously striving to attain and maintain a competitive advantage over their peers. The innovation process provides an excellent vehicle for driving this sustained quest for competitiveness, whether on product, process or strategic level. However, in reality the increased availability and adoption of technology force organisations to increase the speed and effectiveness of their innovation processes to match not only those of their competitors, but to deal with the ever-increasing power of the individual – the empowered, consuming, producing “prosumer”. The innovation process itself should therefore undergo dramatic alterations to cope with – and include – these empowered prosumers. It is for this reason that the evolution of the innovation process has undergone changes, and is now moving towards the notion of Open Innovation. Although Open Innovation has been adopted by various organisations, it was found that a wellformulated, standardised set of Open Innovation models is lacking from existing literature. This research bridges the gap between the previous innovation models and the notion of an open approach to internal innovation, to improve the speed and effectiveness of the innovation process. It does this by investigating two primary research fields: innovation and Open Innovation, and then merging the two fields to provide a standardised framework to incorporate Open Innovation in the standard innovation process. The fundamentals of innovation are investigated, whereafter the focus moves to understanding a specific, existing innovation process framework, the Fugle Innovation Process Model. The second field (Open Innovation) is introduced, whereafter various literature sources (real-life examples, case studies and interviews) are used to develop (categorise, define and describe) five standard Open Innovation models. The five developed Open Innovation models are then allocated to the investigated, standard innovation process, according to what is needed in that particular phase of the innovation process and the beneficial offerings of each Open Innovation model. The allocated models therefore provide a potential substitute for the existing internal activity associated with each of the specific phases. The result is an existing innovation process model, populated with implementable Open Innovation models to increase not only the value of the innovation process model, but also the value to organisations who wish to deploy Open Innovation.
AFRIKAANSE OPSOMMING: Maatskappye is voortdurend besig om ’n mededingende voordeel bo hulle mededingers te probeer verkry en te handhaaf. Die innovasieproses bied ’n uitstekende metode om hierdie doel na te streef, hetsy op produk-, proses- of strategiese vlak. Die realiteit is egter dat die tempo waarmee tegnologie aangeneem en aanvaar word, en sodoende vrylik gebruik word, konstant toeneem. Dit dwing maatskappye om die spoed en effektiwiteit van hulle innovasieproses volhoubaar te verbeter, nie net om by te hou by hulle mededingers nie, maar ook om die maatskappy korrek te posisioneer ten opsigte van die moderne, bemagtigde verbruiker. Die innovasieproses moet dus self ’n gedaanteverwisseling ondergaan om ruimte te bied vir die insluiting van hierdie bemagtigde verbruikers. Daarom verander die evolusionêre progressie van die innovasieproses voortdurend en is dit besig om in die rigting van “Oop Innovasie” te beweeg. Alhoewel Oop Innovasie reeds deur verskeie maatskappye toegepas word, is daar gevind dat goed geformuleerde, standaard-, implementeerbare prosesse (of modelle) steeds in die literatuur ontbreek. Hierdie navorsings oorbrug dus die leemte tussen die meer konvensionele “geslote innovasie” en die nuwerwetse neiging na “Oop Innovasie”, om sodoende die spoed en effektiwiteit van die interne innovasieproses te verbeter. Dit word bereik deur die twee kernnavorsingsvelde te ondersoek: innovasie en Oop Innovasie, en dan die twee velde te kombineer om ’n gestandaardiseerde model te skep wat Oop Innovasie by die standaard-innovasieproses insluit. Die metodiek fokus eerstens op die kernaspekte van innovasie om ’n beter begrip van die veld te ontwikkel. Daarna verskuif die klem na die beskrywing van ’n reeds bestaande innovasieprosesmodel, die Fugle-innovasieprosesmodel. Hierna word Oop Innovasie bekend gestel, waarna vyf implementeerbare Oop Innovasie-modelle ontwikkel word aan die hand van verskeie werklike voorbeelde, gevallestudies en onderhoude, om sodoende die modelle te groepeer, te definieer en te beskryf (voordele, nadele en vereistes). Die vyf Oop Innovasie-modelle word hierna toegedeel aan die verskillende fases van die innovasieprosesmodel deur ’n vergelyking te tref tussen die behoeftes van elk van die fases en die proposisie wat elk van die Oop Innovasie-modelle bied. Die resultaat is dus ’n bestaande innovasieprosesmodel waarvan die waarde verhoog is deur die insluiting van implementeerbare Oop Innovasie-modelle. Dit voeg waarde toe vir organisasies wat graag ’n Oop Innovasieproses wil instel.
Harrison, Paulo Dias. "Análise e resultados da aplicação de modelos de maturidade em gerenciamento de projetos em uma organização: um estudo de caso." Universidade de São Paulo, 2006. http://www.teses.usp.br/teses/disponiveis/3/3135/tde-23072007-225730/.
Full textThis dissertation analyzes the results and the maturity role in project management in a corporative environment through the study of three maturity models. During the study, identification and analysis process of each model, its strengths and weaknesses, as well as the opportunities and threats identified in the application of each one of these maturity models will be mapped. In addition, a real case study was applied aiming to evaluate maturity level in new products engineering department?s of a large electronic manufacturing company. This dissertation also addresses the positive contribution given by project management, on helping projects turning into success and organizational growth by means of its structures and supporting tools. With such growth being tracked and measured by the project management maturity level framework. Other aspect also analyzed, is the importance on aligning the organizational structures within the company\'s corporative goals, supported by the medium and long term strategical planning, using the organizational plans and strategies.
Matinmikko-Blue, M. (Marja). "Stakeholder analysis for the development of sharing-based spectrum governance models for mobile communications." Doctoral thesis, Oulun yliopisto, 2018. http://urn.fi/urn:isbn:9789526220512.
Full textTiivistelmä Radiotaajuudet muodostavat rajallisen luonnonvaran, jonka tehokas hallinta on ollut vuosikymmenten ajan kiistanalainen keskustelunaihe. Matkaviestinnän ekosysteemi on luonut suurta liiketoimintaa saamalla käyttöönsä radiotaajuuksia, joilla matkaviestinverkot voivat toimia. Matkaviestinnän kasvu on lisännyt eri langattomien järjestelmien ekosysteemien välistä kilpailua radiotaajuuksien saatavuudesta. Taajuuksien yhteiskäyttöön perustuvat hallintamallit ovat herättäneet kasvavaa kiinnostusta taajuushallinnoissa, teollisuudessa ja tutkimusmaailmassa, koska lähes kaikki radiotaajuudet on jo annettu erilaisten langattomien järjestelmien käyttöön. Taajuuksien yhteiskäyttö mahdollistaa kahden tai useamman radiojärjestelmän toiminnan samalla taajuusalueella. Usein nämä järjestelmät edustavat erilaisia langattomia ekosysteemejä, joilla on ristiriitaiset tavoitteet. Taajuuksien yhteiskäyttö ja siihen liittyvien hallintamallien kehittäminen rajallisen luonnonvaran tehokkaamman käytön mahdollistamiseksi on strategisen johtamisen aihealue, joka edellyttää, että taajuushallinnot kehittävät säännöt ja ehdot, jotka ovat hyväksyttäviä sidosryhmille. Tämä väitöskirja esittelee uuden viitekehityksen taajuuksien yhteiskäyttöön perustuvien taajuuksien hallintamallien kehittämiselle tuomalla yhteen eri sidosryhmät, jotka edustavat erilaisia langattomia liiketoimintaekosysteemejä, joilla on ristiriitaiset tavoitteet. Kehitetyn viitekehyksen teoriapohja koostuu hallintomalleista, sidosryhmäanalyysistä sekä liiketoiminnan ekosysteemeistä. Tässä työssä taajuuksien hallinta nähdään yhteisresurssien (common pool resource, CPR) hallintana, ja strategisen johtamisen työkaluista sidosryhmäanalyysi on valittu taajuuksien yhteiskäyttömallien kehittämiseen erilaisten liiketoiminta-ekosysteemien kohtauspisteessä. Työssä kehitettyä kolmiaskelista sidosryhmäanalyysiä sovelletaan kahteen matkaviestinnän tapaustutkimukseen sisältäen UHF-taajuuden tulevaisuuden käytön sekä taajuuksien lisensioidun yhteiskäytön (licensed shared access, LSA). UHF-taajuuden tapaustutkimuksessa väitöskirjassa tunnistetaan sidosryhmät ja analysoidaan niiden riippuvuuksia ja painoarvoja pitkän tähtäimen kompromissin löytämiseksi yleisradioliikenteen ja matkaviestinnän ekosysteemien välille. LSA-tapaustutkimukselle väitöskirjassa tunnistetaan sidosryhmät ja niiden riippuvuudet sekä kehitetään johtamismalleja työnkulkukaavion avulla. Lisäksi työssä esitellään maailman ensimmäinen todellisella matkaviestinjärjestelmällä tehty kokeilu, joka ottaa huomioon eri sidosryhmien ristiriitaiset vaatimukset. Työssä kehitetty malli on ensimmäinen strategisen johtamisen sidosryhmäanalyysin sovellus taajuuksien hallintaan ja tuo taajuushallinnoille, teollisuudelle ja tutkimusmaailmalle uuden työkalun pitkän tähtäimen kompromissien löytämiseen taajuuksien hallinnalle yhteiskäytön avulla
Gianotti, Suzana Salvador Cabral. "Elementos que intervêm no desdobramento do plano estratégico : estudo em instituição de ensino superior." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2000. http://hdl.handle.net/10183/3319.
Full textThis paper is structured on qualitative studies carried out considering the strategic planning process in a university. Its aim is to identify variables which intervene in the implementation of the process using the policy deployment methodology. The qualitative study was carried out using procedures that included individual survey with the persons who are responsible for planning, general and sectorial supervision, teaching, as well as technical support and consultantship, of the many sectors of the university. Description, analysis and interpretation were the main procedures used in developing the survey. Strategic planning, usually described as a process of integration in management, is presented as a resource that enables a college or a university to act efficiently and effectively and react promptly to the demands of the social environment. The policy deployment is presented as a tool which can be applied in detailing the strategic planning as soon as the annual procedures have been defined. As a result of the study carried out it was confirmed that faculty and staff need stimuli in order to take part in the process and that aspects like leadership, commitment to results, effort in sharing common purposes, motivation of all involved individuals and the following-up of the processes are essential to the successful implementation of a strategic plan.
Roséen, Jakob. "Enabling Circular Economy with Digital Technology : A case study On the Swedish Online Secondhand Business Sellpy." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-392703.
Full textDelina, Daniel. "Strategická analýza podniku a návrhy na zlepšení podnikové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221801.
Full textMeister, Vladimír. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114256.
Full textRosén, Thomas. "Open Source Business Model : Balancing Customers and Community." Licentiate thesis, Linköping University, Linköping University, Industrial Marketing and Industrial Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-11925.
Full textFree and Open Source Software has not only increased researchers’ interest about community-driven software development, but lately, interest from commercial actors increased as well. In addition, some scientists have claimed that Open Source Software has entered a new phase: OSS 2.0. Even so, a coherent way of analyzing commercial Open Source ventures is still missing.
Commercial Open Source firms’ strategies are often described using the term “business models”. However, these models often lack stringent structures and have been used primarily to describe the firms’ offerings and methods to earn revenue.
Through the adaptation of an existing, firmly theoretically-based analytical business model framework, this thesis suggests a new analysis model for studying for-profit Open Source companies. In addition, the framework is generically constructed, ensuring its usability for other industries as well. The model consists of three elements: market positions, operational platform and offering.
This particular study concerned four software product vendors, all of which base their products on Open Source Software. When analyzing their business, insights were made about how these firms operated. The result show that there are certain key elements and factors that determine if a company has a sustainable business or not. From the analysis framework, three elements were refined. The main Open Source Software project connects the market positions and the operational platform; and from the offering, the product and service and the revenue model were very important.
The study identified eight key factors which influenced the elements: brand for the product, the company and the Open Source Software project; community, that is the sum of the non-paying users and developers connected to Open Source Software projects; resources, which are community-based resources such as development and testing; legitimacy, the perceived legitimacy regarding licenses and the revenue models; control, i.e. the control the firm has of the software; ability to charge, or how the company can charge for its services; customers, the paying users; and finally volume, which is the number of paying customers.
The findings also indicate that companies interested in working with the open-source community have to be able to balance the demands from both their customers and the community in order to benefit and gain competitive advantage.
Report code: LiU-TEK-LIC 2008:26.
Juříček, Alan. "Strategická analýza obchodů se sýry." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224664.
Full textJandová, Alena. "Aplikace Balanced Scorecard." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-262153.
Full textMatilla, Serrano Catalina. "Aportaciones para un modelo global de Planificación Estratégica en Relaciones Públicas y Comunicación Integral. Análisis de un caso: el uso de los modelos de Planificación Estratégica en algunas agencias y consultoras de Relaciones Públicas y Comunicación." Doctoral thesis, Universitat Ramon Llull, 2007. http://hdl.handle.net/10803/9222.
Full textUn cop exposats els conceptes fonamentals de les Relacions Públiques (Imatge i Reputació; Percepcions, Actituts i Conducta; Identitat; Cultura Organitzacional; Visió, Misió, Valors i Credo Corporatiu; Entorn i Resposabilitat Social Corporativa -RSC-; Conflicte i Issues Management -Gestió de Conflictes Potencials-; i Públics i Stakeholders), s'aborda la descripció de diversos models de Planificació Estratègica en la Teoria de les Relacions Públiques i de la Comunicació Integral, a partir del Model RACE establert per Marston, com a pas previ a la formulació d'una aportació d'un Model Global de Planificació Estratègica, d'aplicació tant en Relacions Públiques com en Comunicació Integral.
A continuació es presenta el treball de camp empíric dut a terme amb la finalitat de verificar l'adequat ús de la Planificació Estratègica per part d'algunes agències de Relacions Públiques i Comunicació de l'estat espanyol i, en últim lloc, es detallen les conclusions de la tesi doctoral.
En el estado de la cuestión se inicia la cuestión conceptual y terminológica a través del análisis de la evolución histórica de la planificación estratégica desde el punto de vista militar, de la Teoría de los Juegos, de la Teoría Organizacional y del Management para, a continuación, exponer cómo se concibe la función directiva en tanto que ámbito de estudio, estableciendo las distinciones establecidas desde la Escuela Organizacional, la Escuela de las Relaciones Públicas y la Escuela de la Comunicación Integral (Comunicación Total y Comunicación Corporativa).
Tras exponer los conceptos fundamentales de las Relaciones Públicas y de la Comunicación Integral (Imagen y Reputación; Percepciones, Actitudes y Conducta; Identidad; Cultura Organizacional; Visión, Misión, Valores y Credo Corporativo; Entorno y Responsabilidad Social Corporativa -RSC-; Conflicto e Issues Management -Gestión de Conflictos Potenciales-; y Públicos y Stakeholders), se aborda la descripción de diversos modelos de Planificación Estratégica en la Teoría de las Relaciones Públicas y de la Comunicación Integral a partir del Modelo RACE establecido por Marston, como paso previo a la formulación de una aportación de un Modelo Global de Planificación Estratégica, de aplicación tanto en Relaciones Públicas como en Comunicación Integral.
A continuación se presenta el trabajo de campo empírico llevado a cabo con el fin de verificar el adecuado uso de la Planificación Estratégica por parte de algunas agencias y consultoras de Relaciones Públicas y Comunicación del estado español y, por último, se detallan las conclusiones finales de la tesis doctoral.
The goal of this study is to propose a model of strategic planning in Public Relations and Corporate Communication. The literature review initiates the conceptual and terminological approach to the model. This is done by means of an analysis of the historical evolution of strategic planning from a number of points of view: the military one, game theory, and organizational and management theory. This is followed by a description and comparison of the communicative managing function as an area of study as conceived by the Organizational school, the Public Relations school, and the Corporate Communication school. Following the presentation of the main Public Relations concepts (i.e. image and reputation; perception, attitude, and conduct; identity; organizational culture; vision, mission, values, and corporate credo; environment and corporate social responsibility; conflict and issues management; audiences and stakeholders) the RACE model by Marston is used as a reference to describe a number of strategic planning models within the theory of Public Relations and Corporate Communication. On the grounds of such a description, a contribution to a model of strategic planning is made, which is applicable to both Public Relations and Corporate Communication. An empirical study follows which verifies the appropriate use of strategic planning by a number of Public Relations and Corporate Communication agencies in Spain. Finally, the conclusions to the doctoral dissertation are presented.
Hall, Johan, and Patrick Fraenkel. "STRATEGISK STYRNING AV PORTFÖLJER MED UTVECKLINGSPROJEKT : EN MODELL SOM GENOM STRATEGISKA STYRMEDEL OCH PROJEKTPARAMETRAR KOPPLAR SAMMAN PROJEKTPORTFÖLJHANTERING MED STRATEGI." Thesis, Linköpings universitet, Industriell ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-130500.
Full textThe goal of the thesis is to develop a model to valuate and prioritize development projects to ensure that the project portfolio is in line with strategy. To reach the goal the report was given the purpose to explain a process and which management control instruments and valuation parameters that creates a project portfolio management process that is connected to strategy. The background is based both in theory and empirically, which was ensured during the pre-study. The empirical background can be summed up in four main points: a) Businesses experience a lack of overview regarding how projects contribute strategy. b) Businesses wish for increased transparency regarding how strategic valuations and prioritization are being made. c) When external factors incorporated in strategy is changing it does not mean the all projects are re-valuated. d) When projects grow to be gradually more complex there is a tendency of not revaluating, hence resulting in trouble allocating resources for the project.A pre-study was conducted which showed that research finds a gap between strategy and how project portfolios are managed and that gap needs to be further examined. To fill the gap and answer to the empirical challenges a theoretically developed model has been developed combined with a model of analysis which was the foundation of the analysis of empirical data. The empirical data was collected through qualitative interviews from three different companies on corporate level as well from business level in one of the companies.This report has resulted in a process, management control components and parameters to be able to evaluate and prioritize project in a portfolio. The process consists of the steps identifying, clustering, balancing, selecting, prioritizing, optimizing, sequencing, deciding and evaluating. Meanwhile, guidelines, budget, performance measurement with goals and strategic perspectives are suitable formats for transferring strategy into the project portfolio management process.To handle point a) and b) above the study suggests that the process steps identifying, Clustering and balancing are used to place the projects in the appropriate portfolio and by that facilitate balance between projects and initiatives. To ensure transparency and enable overview the process needs to be formal and followed by the users. Regarding point c) and d) it is suggested that the project portfolio management process need to be adjusted for compatibility with the strategy development process and that projects.
Janík, Aleš. "Application of an Integrated Model of Management and Design of Balanced Scorecard in the Organization." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-165302.
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