Relevant bibliographies by topics / Strategic marketing oriented research

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Strategic marketing oriented research'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Strategic marketing oriented research"

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Sahir, Syafrida Hafni, and Rosmawati Rosmawati. "Improve Marketing Mix for Marketing Plan Strategic in Coffeeshop Business." Management Analysis Journal 9, no. 4 (2020): 459–66. http://dx.doi.org/10.15294/maj.v9i4.42613.

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This research aims to establish a strategic marketing strategy for the Medan City coffee shop company. The methodology used in this study was descriptive qualitative research through the method of the marketing combination 4Ps and Porters five strategic forces theory. The outcome of the analysis provided strategic marketing strategy for all facets of the 4Ps marketing mix, such as product, price, venue, and promotion. As five competitive forces are generated based on Porters, the resulting strategic marketing strategy becomes more oriented. This analysis will be useful for the company owner to
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Christopher A., Onu, and Adegbola E.A. "Strategic Marketing Practices and Environmental Perception of Customer Oriented Service in Nigeria Deposit Money Banks in Lagos State." European Scientific Journal, ESJ 14, no. 28 (2018): 292. http://dx.doi.org/10.19044/esj.2018.v14n28p292.

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This paper examines the nature and influence of the relationship between the bank’s strategic marketing practices and its service and seeks to determine the importance of strategic marketing practices in explaining the environmental perception of customers oriented service delivery. The study location was at the five selected Deposit Money Banks in Lagos State, Nigeria. A descriptive research design employing a stratified and convenience sampling techniques selected 74% of the bank staff which were contacted using questionnaires. The data collected were analyzed using the SPSS software version
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Stosic-Panic, Danijela. "The strategic choices of Serbian entrepreneurs: Are they entrepreneurially oriented and do they differ by gender?" Ekonomski anali 64, no. 222 (2019): 147–72. http://dx.doi.org/10.2298/eka1922147s.

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This paper focuses on the strategic practice of Serbian entrepreneurs by addressing the issue of their entrepreneurial orientation. Based on a sample of 101 respondents (randomly drawn from the Serbian Business Registers Agency?s database), the research tries to answer the question of whether Serbian entrepreneurs? strategic choices in the fields of growth, innovation, and marketing are entrepreneurially oriented. The paper also reports research on gender differences regarding these issues. The results suggest that Serbian entrepreneurs are entrepreneurially oriented when making decisions abou
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Eden, Colin, and Chris Huxham. "Action-Oriented Strategic Management." Journal of the Operational Research Society 39, no. 10 (1988): 889. http://dx.doi.org/10.2307/2583040.

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Eden, Colin, and Chris Huxham. "Action-Oriented Strategic Management." Journal of the Operational Research Society 39, no. 10 (1988): 889–99. http://dx.doi.org/10.1057/jors.1988.155.

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Bekoglu, Filiz Bozkurt, and Ahu Ergen. "Art of War and Its Implications on Marketing Strategies: Thinking like a Warrior." International Journal of Research in Business and Social Science (2147-4478) 3, no. 3 (2014): 37–47. http://dx.doi.org/10.20525/ijrbs.v3i3.108.

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Throughout the evolution of marketing, as a result of increasing competition, there has been a shift from a production oriented approach to a marketing oriented approach. Strategic thinking that gives companies an advantage over their competitors gained importance. By the end of the 1980s, experts studying strategy looked back into rich military literature to find some basic principles to help them define strategies for today’s business environment. In this period warfare and its similarities with the business world were a great inspiration for marketers. The aim of this study is to show the r
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Vijayan, K. "Enlightened Marketing - A Socially Responsible Approach of HLL Kerala." Indian Journal of Economics and Business 20, no. 2 (2021): 2095–104. https://doi.org/10.5281/zenodo.13132296.

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Peter F. Drucker defines marketing constitute a core function within an organisation that is critical to itsgrowth and innovation. This comprehensive study explores the concept of enlightened marketing, a sociallyresponsible approach developed in response to criticisms of traditional marketing practices. The research focuseson HLL Lifecare Limited, a central government public sector undertaking in the healthcare sector, to empiricallymodel enlightened marketing practices and assess their impact on long-term company performance. Utilizing asample of 310 executives selected through proportionate
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van Scheers, Louise, and Khathutshelo Mercy Makhitha. "Are Small and Medium Enterprises (SMEs) Planning for Strategic Marketing in South Africa?" Foundations of Management 8, no. 1 (2016): 243–50. http://dx.doi.org/10.1515/fman-2016-0019.

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Abstract Substantial evidence shows that strategic marketing planning leads to increased small business performance, yet most small business owners do not draw up a plan for their businesses. This paper presents the results of a secondary research survey on strategic marketing planning of SMEs in South Africa. They indicate that while the higher performing SMEs give a higher priority to marketing than to other business functions, they are still sales- or production-oriented. The higher performing SMEs are more aware of strategic planning tools. They compete with value-added products and good b
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Putri, Salsabila Tarisha, and Cecep Safa'atul Barkah. "STRATEGI PENINGKATAN JUMLAH PENDAFTAR UNTUK MENINGKATKAN PROFITABILITAS (STUDI KASUS PADA BISNIS SD BAITURRAHMAN)." Jurnal Administrasi Bisnis Fisipol Unmul 9, no. 3 (2021): 235. http://dx.doi.org/10.54144/jadbis.v9i3.6045.

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The marketing strategy carried out by the company has an impact called marketing performance. and evaluation of benchmarks is something that is very much needed. To get an evaluation as well as a benchmark, a marketing performance measurement is needed. One of the tools to measure marketing performance is marketing materials where in this measurement there is a calculation of financial metrics. Measurement with financial metrics is usually oriented to measuring profitability with financial ratios of profit on sales from the business carried out by SD Baiturrahman. The method used in this resea
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Ilmudeen, Aboobucker, Yukun Bao, and Ibraheem Mubarak Alharbi. "How does business-IT strategic alignment dimension impact on organizational performance measures." Journal of Enterprise Information Management 32, no. 3 (2019): 457–76. http://dx.doi.org/10.1108/jeim-09-2018-0197.

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Purpose Despite the conceptual, empirical and theoretical advances in alignment–performance relationship, there is a limited research on the alignment dimensions and organizational performance measures. Though strategic alignment is believed to improve organizational performance, the purpose of this paper is to develop conjectures for understanding how different alignment dimensions influence organizational performance measures. Design/methodology/approach The data were acquired from 161 senior IT and business managers paired responses in China and were analyzed by using a structural equation
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Dissertations / Theses on the topic "Strategic marketing oriented research"

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Shimko, V. "Different aspects of benchmarking." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/65733.

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Benchmarking is the process of improving various strategic areas (including economy) that is based on a comparative strategic analysis of the company with industry leaders. It consists of the estimation of the own efficiency, identification the industry leaders and implementation the results of the best in own activities. Benchmarking can be applied in all areas of the company (production and sales, marketing, logistics, etc.).
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Whalen, Peter S. "Post plan improvisations of strategic marketing plans : towards a taxonomy /." Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/8585.

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Thesis (Ph. D.)--University of Oregon, 2008.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 169-177). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.
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Al-Shirawi, Abdulmonem. "Measuring the level of market orientation among financial services providers in a resource-based economy : organizational and customer perspectives." Thesis, Brunel University, 2013. http://bura.brunel.ac.uk/handle/2438/7263.

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Following the pioneering work of Kohli and Jaworski, Narver and Slater, and other academic researchers during the 1990s, the concept of ‘market orientation’ has evolved as an important area of study within the marketing discipline. This work has initiated a large number of empirical studies that have been undertaken during the last two decades. Despite its importance and the attention that this concept has received during the last two decades, most of these studies have conceptualized market orientation and measured its levels within only the Western contexts where it has been developed. Altho
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Lyons, Laurence Stanley. "Research into some strategic factors in the marketing of information technology towards the 21st. century." Thesis, Brunel University, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.278247.

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Weimer, Jeffrey A. "The Role of Marketing in Business Attraction for Neighborhood Business Districts: Case Study Research and Applied Findings." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1306498499.

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Hau, Le Nguyen. "Acquiring marketing knowledge through international joint ventures." Thesis, View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/22517.

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The research stream on interpartner learning in international strategic alliances has evolved in recent years. Although several research problems have been addressed, there remain gaps in the literature about the facilitators and outcomes of knowledge acquisition in international joint ventures. To bridge these gaps, this research has two main objectives. Firstly, it identifies various antecedents and tests their effects on the acquisition of marketing know-how by the local partner from the foreign partner. Secondly, it investigates how the acquired marketing know-how impacts on the learning o
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Cloete, Ewoudt. "An exploration of the strategic implementation of marketing communication within social networking communication context." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9004.

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Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines. In light of this, the study aims to explore the strategic implementation of social networking within the context of a dependable marketing theoretical model, known as the marketing communications mix. During the study’s literary exploration, social networking’s capacity as a viable professional marketing tool
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Beneš, David. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377552.

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This diploma thesis is focused on the design of a marketing strategy within a selected company. In the theoretical part, an examination of currently available professional literature has been made. This literature, which describes individual marketing systems, is used as subsequent source material for the empirical component of this thesis. The analytical section focuses on a description of FITCOACH s.r.o, its position in its market and an overview of competitors in this sector. The main goal of the thesis is the proposal of a marketing strategy for FITCOACT, s.r.o. In conclusion, this thesis
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Šnajdrová, Eva. "Marketingové aktivity ve školství." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199220.

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The thesis is focused on the analysis of marketing activities of Střední odborná škola Olomouc, s.r.o. This is a private high school that offers a graduation degree in Public Administration and Communication with media. The thesis is divided into two main parts, theoretical and practical. The first part gives the theoretical framework and defines the marketing mix and strategic analysis of the environment of the educational institutions. It also defines the tools of marketing research. The goal of the second part is to determine the causes of the long decline of the demand of the services prov
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Kaufmanová, Marie. "Rozvoj marketingových aktivit posilujících konkurenceschopnost firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264894.

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The aim of this master’s thesis is to evaluate the contemporary position of company Liberecká IS and, with the help of strategic analyses and on the base of its results, to propose marketing activities and their development which would support competitive advantage of the company in the market. Within the frame of these marketing activities a marketing research of the largest client of this company was done, which confirmed and in some cases disproved the notion the company had about the quality of services provided and about satisfaction of their clients. In that way the research foreshadowed
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Books on the topic "Strategic marketing oriented research"

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Behavioral Research Conference (1st 1990 Newport Beach, Calif.). Strategic decisions from behavioral research. American Marketing Association, 1990.

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Hamper, Robert J. Strategic market planning. NTC Business Books, 1990.

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A, Aaker David. Strategic market management. 7th ed. John Wiley, 2005.

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A, Aaker David. Strategic market management. 8th ed. Wiley, 2008.

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A, Aaker David. Strategic market management. 6th ed. Wiley, 2001.

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A, Aaker David. Strategic market management. 3rd ed. Wiley, 1992.

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S, Koppelman Frank, Schnaiberg Allan, Schofer Joseph L. 1941-, Illinois Universities Transportation Research Consortium., and Illinois Regional Transportation Authority, eds. Design of a strategic transit market research program. Illinois Universities Transportation Research Consortium, 1989.

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M, Kempen P., ed. Business research projects: A solution-oriented approach. Butterworth-Heinemann, 2006.

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Melewar, T. C. Strategic international marketing: An advanced perspective. Palgrave Macmillan, 2012.

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Slater, Stanley F. Market oriented isn't enough: Building a learning organization. Marketing Science Institute, 1994.

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Book chapters on the topic "Strategic marketing oriented research"

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Tomczak, Torsten, Sven Reinecke, and Alfred Kuss. "Market-Oriented Corporate Planning." In Strategic Marketing. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18417-9_3.

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Tomczak, Torsten, Sven Reinecke, and Alfred Kuss. "Market-oriented Business Unit Planning." In Strategic Marketing. Springer Fachmedien Wiesbaden, 2017. http://dx.doi.org/10.1007/978-3-658-18417-9_4.

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Kreutzer, Ralf T. "Marketing Planning and Marketing Research." In Practice-Oriented Marketing. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-39717-3_2.

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French, Mark J., and John W. Cadogan. "Export market-oriented processes and export performance: quadratic and moderated relationships." In Strategic International Marketing. Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-35664-1_13.

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Soultana, Kotsori Ioanna. "Ethics and Medical Research." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_60.

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Matsatsinis, Nikolaos F., and Yannis Siskos. "Strategic Marketing Decisions." In International Series in Operations Research & Management Science. Springer US, 2003. http://dx.doi.org/10.1007/978-1-4615-1147-2_3.

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Karg, Adam, David Shilbury, Hans Westerbeek, Daniel C. Funk, and Michael L. Naraine. "Sport market research and strategy." In Strategic Sport Marketing, 5th ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003270522-6.

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Tiago, Flávio, Cristina Oliveira, Ana Brochado, and Sérgio Moro. "Mapping Island Tourism Research." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_9.

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Belenioti, Zoe-Charis, George Tsourvakas, and Chris A. Vassiliadis. "Museums Brand Equity and Social Media: Looking into Current Research Insights and Future Research Propositions." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_139.

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Kyrousi, Antigone G., and Prokopis K. Theodoridis. "Consumers Against Luxury Brands: Towards a Research Agenda." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_116.

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Conference papers on the topic "Strategic marketing oriented research"

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Candrea, Adina Nicoleta, Ioana Simona Ivasciuc, and Ana Ispas. "ChatGPT TECHNOLOGY AS A STRATEGIC TOOL IN ECOTOURISM DESTINATION MARKETING: A ROMANIAN CASE STUDY." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s16/91.

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In the era of digital communication, the utilization of technology in tourism marketing strategies has gained paramount importance. As digital technologies continue to evolve, their impact on marketing strategies across various sectors has become increasingly significant. The practical potential of AI-generated content may be considered by destination marketing practitioners to create personalized, effective campaigns that resonate with diverse audiences, enhancing their connection with travelers. Therefore, this paper specifically examines how advanced artificial intelligence, such as OpenAI�
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Durmus Senyapar, Hafize Nurgul, Ilhami Colak, and Ramazan Bayindir. "Strategic Green Marketing for Smart Grids: Boosting Consumer Adoption of Sustainable Energy Technologies." In 2024 13th International Conference on Renewable Energy Research and Applications (ICRERA). IEEE, 2024. https://doi.org/10.1109/icrera62673.2024.10815439.

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Kumar, Satish, V. N. Bajpai, Ashish Kumar Jha, and Sunil Upadhyay. "Predictive Analytics for Customer Lifetime Value (CLV) Optimization: Estimating CLV to Inform Strategic Marketing Decisions for Maximizing Profitability." In 2024 13th International Conference on System Modeling & Advancement in Research Trends (SMART). IEEE, 2024. https://doi.org/10.1109/smart63812.2024.10882516.

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Gagauz, Arina. "Modern approaches to marketing management: the practice of moldovan companies." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.12.

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Effective marketing management is a crucial condition for the sustainable development of companies in a highly dynamic market environment. Modern marketing management requires not only the implementation of innovative tools but also a comprehensive approach to management, strategic planning, and adaptation to external changes. Drawing on theoretical frameworks and empirical analysis of forth companies (case study) in the Republic of Moldova, the paper explores the practical application of agile marketing, omnichannel integration, data-driven decision-making, and ESG-oriented strategies. The fi
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Moscaliuc, Ruslana. "Theoretical-conceptual aspects of customer-oriented business organization." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.23.

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This paper analyzes the strategic role of Customer Relationship Management (CRM) systems in enhancing business performance. The aim is to show how CRM supports customer loyalty, automates processes, and improves decision-making. Using qualitative analysis and segmentation models such as ABC and XYZ, the study outlines CRM as both a technological solution and a business strategy. CRM centralizes customer data, integrates sales and marketing activities, and ensures consistent communication. Key features-such as contact management, task automation, and reporting-improve workflow and offer better
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TODOROVA, Ana, and Svilena RUSKOVA. "Empathy in Marketing: A Customer-Oriented Approach based on Authenticity." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/093.

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Data are undeniably crucial to success in the digital economy and modern marketing landscape, strongly influenced by artificial intelligence apps. With the help of the data, specialists derive regularities, define target audiences, and increase the effectiveness of their strategies and activities. Last but not least, they allow merchants to provide their customers with more personalised experiences. However, while data have become indispensable, it is not enough to build loyalty and an authentic connection with consumers. Current research shows that in the technology-dominated world, understan
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Mirza, Sergiu. "The particulars of the organization of marketing research for companies producing white sea buckthorn." In Universitas Europaea: Towards a Knowledge Based Society Through Europeanisation and Globalisation. Free International University of Moldova, 2025. https://doi.org/10.54481/uekbs2024.v1.40.

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One of the most important characteristics of any agricultural enterprise concerns the enormous number of decisions it faces on a daily basis. In this way, decisions are made related to the activity of the research and development department, of the marketing, production, financial, human resources, etc. Strategic decisions are taken - of long-term scope and impact, or tactical decisions - narrower in terms of time horizon and complexity. In this complex gear of decisions, those regarding marketing particularly attract attention; through its own philosophy, marketing aiming not only at the simp
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Bormane, Santa, and Roman Putans. "Importance of Integrated Marketing Communication in the Digital Promotion of Products and Ideas in Private and Public Sectors." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002282.

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Marketing communication is not limited to the implementation of promotional activities of a product or a message, it requires an integrated approach using various practically applicable and ever-expanding ways of marketing communication to be implemented through various communication channels for addressing the target audience more precisely. It is the integrated marketing communication (IMC) activities that help increase the organization's competitiveness and result-oriented efficiency both in private and public sectors. In response to changes in the external environment, organizations can us
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Rakhmatov, Ziyodullo. "The System of Marketing Communications in the Passenger Transport by Railway." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02122.

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Latter trends evidence the growing competition amongst the transportation modes in the Republic of Uzbekistan, led by the development of the railway sector. In growing competitive conditions, it is vital to for the management of JSC "Uzbekistan Temir Yollari" to implement the most modern approaches and methods for arranging passenger transportation. This article aims to review the role of marketing activities in increasing the competitiveness of the railway transportation sector. The improvement of the transport activities is associated with the developments of social and economic sectors of t
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He, Siyu. "The empirical research on Social Media-oriented Interactive Marketing Strategy based on Suning.com." In 2014 International Conference on Education, Management and Computing Technology (ICEMCT-14). Atlantis Press, 2014. http://dx.doi.org/10.2991/icemct-14.2014.77.

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Reports on the topic "Strategic marketing oriented research"

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Clayton, III, and Ralph L. Mass Communication, Advertising, and Marketing Research at the Strategic and Operational Levels of War. Defense Technical Information Center, 2013. http://dx.doi.org/10.21236/ada592762.

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Seus, Sarah, and Susanne Buehrer. How to Evaluate a Transition-Oriented Funding Programme? Lessons Learned from the Evaluation of FONA, the German Framework Programme to Promote Sustainability Research. Fteval - Austrian Platform for Research and Technology Policy Evaluation, 2021. http://dx.doi.org/10.22163/fteval.2021.515.

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This article is based on the evaluation of the German research funding programme “FONA - Forschung für Nachhaltigkeit” (Research for Sustainability.) It reflects upon the methodological challenges confronting the evaluation. These challenges result from the specific objectives and design of the FONA programme (a strategic portfolio of heterogenious interventions). FONA’s ambition is to fund activities under the emerging field of ‘sustainability research’. The core characteristics of sustainability research are: interdisciplinary and trans-disciplinary research processes; orientation towards tr
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Finkelshtain, Israel, and Tigran Melkonyan. The economics of contracts in the US and Israel agricultures. United States Department of Agriculture, 2008. http://dx.doi.org/10.32747/2008.7695590.bard.

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Research Objectives 1) Reviewing the rich economic literature on contracting and agricultural contracting; 2) Conducting a descriptive comparative study of actual contracting patterns in the U.S. and Israeli agricultural sectors; 3) Theoretical analysis of division of assets ownership, authority allocation and incentives in agricultural production contracts; 4) Theoretical analysis of strategic noncompetitive choice of agricultural production and marketing contracts, 5) Empirical studies of contracting in agricultural sectors of US and Israel, among them the broiler industry, the citrus indust
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Langendahl, Per-Anders, Maria Tunberg, and Suvi Kokko. Smart Urban Agriculture : exploring its development in Sweden. SLU Future food, Swedish University of Agricultural Sciences, 2022. http://dx.doi.org/10.54612/a.7hllg1t7av.

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Smart urban agriculture initiatives where food is produced in closed, controlled and digitally augmented environments, such as vertical farms, plant factories and aquaponics systems can be found in cities across the globe. Such initiatives produce fresh food all year around using less chemicals and require fewer food miles. However, critiques of smart urban agriculture suggest it is a marginal activity that often produces food with low nutritional value and requires energy intensive artificial lighting. Technological advances in digitalisation and food production as well as social and economic
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Lim, Kenneth Yang Teck, and Longkai Wu. The development of a framework for the effective translation of educational research into sustained practice in Singapore. National Institute of Education, Nanyang Technological University, Singapore, 2024. https://doi.org/10.32658/10497/27412.

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This project arose from the need to engage in translation and scaling efforts from previous technologically mediated research projects; this is in line with the strategic direction set by the third tranche of research funding at the OER. The concepts of diffusion, scaling and translation are contested and are sometimes framed too narrowly from the paradigm of numbers progressing along a unilinear trajectory alone; to an extent, this paradigm arises from how translation has been understood from the bioscience and pharmacological industries. Transposing these understandings to the Social Science
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Paul, Karen. Sustainability through Innovation in the Gateway of the EU: CIBER Visit to Ireland 2024. Florida International University, 2025. https://doi.org/10.25148/cob.2025.26.

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This paper explores a 7-day trip to Ireland undertaken by professors who came from more than a dozen universities, including those in marketing, accounting, organizational psychology and international business. This was a faculty development trip sponsored by FIU’s Center for International Business Education and Research (CIBER), housed at FIU Business, and Loyola Marymount University’s CIBER. Ireland occupies a particularly strategic position in the European economy. Northern Ireland is sill a part of Great Britain, and consequently left the European Union in 2020(“Brexit”), while Ireland rem
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7

Gamez, Daniel H. Benjamin, Fredrik von Malmborg, Johan Nordensvärd, Martin Björklund, Lina La Fleur, and Emma Skogsmo. Politics and Policy Processes for Green Energy Transition and Climate Neutrality: A Project Report. Linköping University Electronic Press, 2024. http://dx.doi.org/10.3384/9789180758079.

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This policy report outlines the group research on advocacy, decision-making, and EU policy change towards green energy transition and climate neutrality, focusing on resource- and energy-efficient buildings, as well as energy efficiency more broadly within the EU's Fit for 55 legislative packages. The research also includes analyses of advocacy and decision-making related to EU policy change for decarbonizing maritime shipping. The project explores how stakeholder coalitions shape policies for sustainable environments since decision-making is influenced by stakeholders and conflicts of interes
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8

Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
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Niles, John, and J. M. Pogodzinski. TOD and Park-and-Ride: Which is Appropriate Where? Mineta Transportation Institute, 2021. http://dx.doi.org/10.31979/mti.2021.1820.

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Despite the sharp drop in transit ridership throughout the USA that began in March 2020, two different uses of land near transit stations continue to be implemented in the United States to promote ridership. Since 2010, transit agencies have given priority to multi-family residential construction referred to as transit oriented development (TOD), with an emphasis on housing affordability. In second place for urban planners but popular with suburban commuters is free or inexpensive parking near rail or bus transit centers, known as park-and-ride (PnR). Sometimes, TOD and PnR are combined in the
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Serafica, Ramonette, and Queen Cel Oren. A Snapshot of Innovation in the Philippine Services Sector. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.14.

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The Philippine Development Plan 2023–2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on innovation in service industries using the 2021 Survey of Innovation Activities of Establishments, which provided broader sector coverage. The survey was conducted during the pandemic when firms had to pivot to new modes of service delivery to survive. It gives a more nuanced profile
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