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1

Behavioral Research Conference (1st 1990 Newport Beach, Calif.). Strategic decisions from behavioral research. American Marketing Association, 1990.

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2

Hamper, Robert J. Strategic market planning. NTC Business Books, 1990.

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3

A, Aaker David. Strategic market management. 7th ed. John Wiley, 2005.

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4

A, Aaker David. Strategic market management. 8th ed. Wiley, 2008.

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5

A, Aaker David. Strategic market management. 6th ed. Wiley, 2001.

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6

A, Aaker David. Strategic market management. 3rd ed. Wiley, 1992.

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7

S, Koppelman Frank, Schnaiberg Allan, Schofer Joseph L. 1941-, Illinois Universities Transportation Research Consortium., and Illinois Regional Transportation Authority, eds. Design of a strategic transit market research program. Illinois Universities Transportation Research Consortium, 1989.

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8

M, Kempen P., ed. Business research projects: A solution-oriented approach. Butterworth-Heinemann, 2006.

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9

Melewar, T. C. Strategic international marketing: An advanced perspective. Palgrave Macmillan, 2012.

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10

Slater, Stanley F. Market oriented isn't enough: Building a learning organization. Marketing Science Institute, 1994.

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11

Walle, Alf H. Qualitative research in intelligence and marketing: The new strategic convergence. Quorum Books, 2001.

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12

Walle, Alf H. Rethinking marketing: Qualitative strategies and exotic visions. Quorum Books, 2001.

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13

Melewar, T. C. Strategic international marketing: An advanced perspective. Palgrave Macmillan, 2012.

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14

Oburai, Prathap. Strategic marketing alliances, partnerships, and networks: The logic of cooperation, roots, evaluation and advantage. Indian Institute of Management, 2006.

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15

Fell, Daniel. A marketer's guide to market research: A strategic approach to reach the right customers. HCPro, 2008.

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16

Gutiérrez, David Mayorga. Marketing estratégico en la empresa peruana. Biblioteca Universitaria, 2002.

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17

Samli, A. Coskun. Information-driven marketing decisions: Development of strategic information systems. Quorum Books, 1996.

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18

Narver, John C. Becoming more market oriented: An exploratory study of the programmatic and market-back approaches. Marketing Science Institute, 1991.

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19

Brockhoff, Klaus. Schnittstellen-Management: Abstimmungsprobleme zwischen Marketing und Forschung und Entwicklung. C.E. Poeschel, 1989.

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20

Gutiérrez, David Mayorga. Las mejores prácticas del márketing: Casos ganadores de los Premio Effie 2004. Universidad del Pacífico, 2005.

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21

Simionova, N. E. Metody analiza rynka. Izd-vo "Ekspertnoe bi︠u︡ro", 2000.

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22

Seminar on the Impact of New User-Oriented Computer Facilities on Market Research (1988 Copenhagen, Denmark). Seminar on the Impact of New User-Oriented Computer Facilities on Market Research, Copenhagen (Denmark), 19th-22nd October, 1988. ESOMAR, 1988.

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23

George, Tesar, ed. Strategic technology management: Building bridges between sciences, engineering, and business management. Imperial College Press, 2003.

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24

George, Tesar, ed. Strategic technology management: Building bridges between sciences, engineering, and business management. 2nd ed. Imperial College Press, 2008.

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25

Advertising Research Foundation Key Issues Workshop (1986 Boston, Mass.). Marketing-oriented financial services advertising and research: Transcript proceedings, November 21, 1986, Copley Plaza Hotel, Boston. Advertising Research Foundation, 1986.

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26

LOK, Johnny Ch. Nowadays Marketing Strategic Cases Research. Independently Published, 2020.

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27

Strategic Marketing: Market-Oriented Corporate and Business Unit Planning. Springer Gabler, 2017.

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28

Szczepan Kościółek. Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing. Taylor & Francis Group, 2023.

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29

Szczepan Kościółek. Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing. Taylor & Francis Group, 2023.

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30

Koscióek, Szczepan. Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing. Routledge, 2023.

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31

Szczepan Kościółek. Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing. Taylor & Francis Group, 2023.

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32

Piercy, Nigel F. Market-Led Strategic Change. Taylor & Francis Group, 2012.

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33

Strategic Planning for America's Schools. Amer Assn School Administrator, 1995.

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34

Absolute Essentials of Strategic Marketing. Taylor & Francis Group, 2020.

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35

Winer, Russell S., and Bodo Schlegelmilch. Routledge Companion to Strategic Marketing. Taylor & Francis Group, 2020.

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36

Winer, Russell S., and Bodo B. Schlegelmilch. Routledge Companion to Strategic Marketing. Taylor & Francis Group, 2020.

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37

Winer, Russell S., and Bodo Schlegelmilch. Routledge Companion to Strategic Marketing. Taylor & Francis Group, 2020.

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38

Winer, Russell S., and Bodo Schlegelmilch. Routledge Companion to Strategic Marketing. Taylor & Francis Group, 2020.

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39

Routledge Companion to Strategic Marketing. Routledge, 2020.

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40

Routledge Companion to Strategic Marketing. Taylor & Francis Group, 2020.

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41

Proctor, Tony. Absolute Essentials of Strategic Marketing: A Research Overview. Taylor & Francis Group, 2020.

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42

Proctor, Tony. Absolute Essentials of Strategic Marketing: A Research Overview. Taylor & Francis Group, 2020.

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43

Proctor, Tony. Absolute Essentials of Strategic Marketing: A Research Overview. Taylor & Francis Group, 2020.

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44

Proctor, Tony. Absolute Essentials of Strategic Marketing: A Research Overview. Taylor & Francis Group, 2020.

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45

Business development: A market-oriented perspective. Wiley, 2012.

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46

A, Aaker David. Strategic Market Management. 7th ed. John Wiley and Sons (WIE), 2004.

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47

A, Aaker David. Strategic Market Management. 8th ed. John Wiley & Sons Inc, 2007.

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48

A, Aaker David. Strategic Market Management. 7th ed. John Wiley and Sons (WIE), 2006.

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49

Walle, Alf H. Qualitative Research in Intelligence and Marketing: The New Strategic Convergence. Quorum Books, 2000.

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50

Piercy, Nigel F. Market-Led Strategic Change: Transforming the Process of Going to Market. Taylor & Francis Group, 2016.

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