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Dissertations / Theses on the topic 'Strategic marketing oriented research'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Shimko, V. "Different aspects of benchmarking." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/65733.

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Benchmarking is the process of improving various strategic areas (including economy) that is based on a comparative strategic analysis of the company with industry leaders. It consists of the estimation of the own efficiency, identification the industry leaders and implementation the results of the best in own activities. Benchmarking can be applied in all areas of the company (production and sales, marketing, logistics, etc.).

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Whalen, Peter S. "Post plan improvisations of strategic marketing plans : towards a taxonomy /." Connect to title online (Scholars' Bank) Connect to title online (ProQuest), 2008. http://hdl.handle.net/1794/8585.

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Thesis (Ph. D.)--University of Oregon, 2008.<br>Typescript. Includes vita and abstract. Includes bibliographical references (leaves 169-177). Also available online in Scholars' Bank; and in ProQuest, free to University of Oregon users.

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Al-Shirawi, Abdulmonem. "Measuring the level of market orientation among financial services providers in a resource-based economy : organizational and customer perspectives." Thesis, Brunel University, 2013. http://bura.brunel.ac.uk/handle/2438/7263.

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Following the pioneering work of Kohli and Jaworski, Narver and Slater, and other academic researchers during the 1990s, the concept of ‘market orientation’ has evolved as an important area of study within the marketing discipline. This work has initiated a large number of empirical studies that have been undertaken during the last two decades. Despite its importance and the attention that this concept has received during the last two decades, most of these studies have conceptualized market orientation and measured its levels within only the Western contexts where it has been developed. Altho

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Lyons, Laurence Stanley. "Research into some strategic factors in the marketing of information technology towards the 21st. century." Thesis, Brunel University, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.278247.

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Weimer, Jeffrey A. "The Role of Marketing in Business Attraction for Neighborhood Business Districts: Case Study Research and Applied Findings." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1306498499.

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6

Hau, Le Nguyen. "Acquiring marketing knowledge through international joint ventures." Thesis, View thesis, 2005. http://handle.uws.edu.au:8081/1959.7/22517.

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The research stream on interpartner learning in international strategic alliances has evolved in recent years. Although several research problems have been addressed, there remain gaps in the literature about the facilitators and outcomes of knowledge acquisition in international joint ventures. To bridge these gaps, this research has two main objectives. Firstly, it identifies various antecedents and tests their effects on the acquisition of marketing know-how by the local partner from the foreign partner. Secondly, it investigates how the acquired marketing know-how impacts on the learning o

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Cloete, Ewoudt. "An exploration of the strategic implementation of marketing communication within social networking communication context." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9004.

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Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines. In light of this, the study aims to explore the strategic implementation of social networking within the context of a dependable marketing theoretical model, known as the marketing communications mix. During the study’s literary exploration, social networking’s capacity as a viable professional marketing tool

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Beneš, David. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377552.

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This diploma thesis is focused on the design of a marketing strategy within a selected company. In the theoretical part, an examination of currently available professional literature has been made. This literature, which describes individual marketing systems, is used as subsequent source material for the empirical component of this thesis. The analytical section focuses on a description of FITCOACH s.r.o, its position in its market and an overview of competitors in this sector. The main goal of the thesis is the proposal of a marketing strategy for FITCOACT, s.r.o. In conclusion, this thesis

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Šnajdrová, Eva. "Marketingové aktivity ve školství." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199220.

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The thesis is focused on the analysis of marketing activities of Střední odborná škola Olomouc, s.r.o. This is a private high school that offers a graduation degree in Public Administration and Communication with media. The thesis is divided into two main parts, theoretical and practical. The first part gives the theoretical framework and defines the marketing mix and strategic analysis of the environment of the educational institutions. It also defines the tools of marketing research. The goal of the second part is to determine the causes of the long decline of the demand of the services prov

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Kaufmanová, Marie. "Rozvoj marketingových aktivit posilujících konkurenceschopnost firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-264894.

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The aim of this master’s thesis is to evaluate the contemporary position of company Liberecká IS and, with the help of strategic analyses and on the base of its results, to propose marketing activities and their development which would support competitive advantage of the company in the market. Within the frame of these marketing activities a marketing research of the largest client of this company was done, which confirmed and in some cases disproved the notion the company had about the quality of services provided and about satisfaction of their clients. In that way the research foreshadowed

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Große, Christine. "Strategic Objectives in Complex Planning Environments : Insights from a Swedish Case for Critical Infrastructure Protection." Licentiate thesis, Mittuniversitetet, Avdelningen för informationssystem och -teknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-32820.

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Large-scale and long-term planning imposes extensive requirements on governance efforts regardless of whether it involves public organisations, private organisations, or both. The proportions of such planning entangle many actors and stakeholders as system components within and around a complex system. These system components and conditions in a complex planning environment introduce a diverse variety of strategic objectives into the planning. This study investigates how strategic objectives can affect the governance of complex planning systems, particularly in the context of national critical

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Jansen, van Vuuren Petronella. "Environmental scanning a South African corporate communication perspective with special emphasis on the tertiary sector /." Pretoria : [s.n.], 2002. http://upetd.up.ac.za/thesis/available/etd-08222003-154823/.

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Omcirk, Vilém. "Využití marketingu v práci pedagogických pracovníků." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114296.

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The main subject of this thesis is the area of marketing in the field of educational institutions. The first part of the thesis is focused on the theoretical foundations of marketing, marketing services with specifics of marketing of educational institutions, marketing research, marketing management with the specifics of educational institutions and marketing communication. The operative part deals with the implementation of marketing research, analysis marketing communication and realization of strategic analysis of the educational institution. On this base, then proposes the use of marketing

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Katerna, Olga, and Ольга Костянтинівна Катерна. "Modern information technology in business." Thesis, National aviation university, 2021. https://er.nau.edu.ua/handle/NAU/53437.

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Катерна О. Сучасні інформаційні технології в бізнесі // Сучасні проблеми менеджменту: матеріали XVII Міжнародної науково-практичної конференції. – Національний авіаційний університет. – Київ, 2021. - С. 19-20<br>In recent decades, the amount of information in society in general and information used in the enterprise in particular has increased dramatically. This is due to the growing rates of development of science and technology, the emergence of new technologies, and their rapid replacement. In the markets of raw materials and products, conditions have developed that require constant monitor

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Chuang, Shengfa J. "FACILITATING RADICAL INNOVATION IN CONSUMER ELECTRONICS AND INFORMATION TECHNOLOGY INDUSTRIES." Case Western Reserve University School of Graduate Studies / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=case1401470957.

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Otrusiníková, Yveta. "Podnikatelský plán na založení cukrárny v okrese Brno-venkov." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400162.

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The diploma thesis deals with the elaboration of a business plan for the establishment of a new patisserie in the village of Mokrá-Horákov. The first, theoretical part of the thesis contains the theoretical starting points defining the business idea, concept and structure of the business plan and description of methods used for strategic analysis of the environment in the given issue. The analytical part of the thesis builds on the results of analysis of the general and business environment of the company, its own marketing research and analysis of own resources and capabilities. On the basis

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Vaňková, Anna. "Podnikatelský plán." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416858.

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The diploma thesis deals with the processing of a business plan for establishing a new haberdashery business in Havlíčkův Brod. The first part contains theoretical knowledge related to business, business plan requirements and selected methods of strategic analysis. The second part is devoted to the analysis of the current situation of the external environment, the factors of the internal environment and the evaluation of the target market conditions using primary marketing research. The third part is focused on the specific form of the business plan.

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Procházková, Nikola. "Návrh komunikačního mixu tenisového klubu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377601.

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The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential client

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Smrčková, Lucie. "Strategická analýza vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112586.

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The aim of this thesis is to do strategic analysis for the company Heineken Česká republika, a.s. with marketing communication analysis and research on brand awareness. Marketing communication is focused on advertising. The research on brand awareness is done through a questionnaire survey. The first part focuses on theoretical basis, which contains strategic analysis, marketing communication and research. The second part describes company Heineken Česká republika, a.s. Strategic analysis contains macroeconomic and microeconomic analysis, analysis of internal resources and ability of the compa

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Lískovcová, Jaroslava. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17748.

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The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing infor

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Le, Ngoc Huong [Verfasser], Ludwig [Akademischer Betreuer] Theuvsen, Achim [Gutachter] Spiller, Xiaohua [Gutachter] Yu, and Verena [Gutachter] Otter. "Contract Farming in Vietnam: Empirical Research on Marketing Determinants, Farm Performance and Technical Efficiency of the Export-oriented Rice Sector in the Mekong River Delta / Ngoc Huong Le ; Gutachter: Achim Spiller, Xiaohua Yu, Verena Otter ; Betreuer: Ludwig Theuvsen." Göttingen : Niedersächsische Staats- und Universitätsbibliothek Göttingen, 2019. http://d-nb.info/1176808923/34.

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Vykydal, Filip. "Podnikatelský plán založení restauračního zařízení s opravnou v Brně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402140.

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This diploma thesis deals with creation of economically feasible business plan for establishment of pub facility with repair service in Brno. The created business plan proposal is based on the strategic analysis of the company surroundings, including making own marketing research to identify key factors influencing the entry and business of the new company on the market. Based on the analyzes, a suitable business strategy was chosen, which is further elaborated into partial parts in the form of marketing, operational, organizational and financial plans, including assessment of project risks an

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Šimková, Denisa. "Podnikatelský plán." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442996.

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The diploma thesis deals with the creation of a business plan for the establishment of a company with hand-sewn clothing in Brno. The first part of the thesis defines the theoretical basis, which relate to business, business plan and selected methods of strategic analysis. The content of the second part is a strategic analysis of the external and internal environment of the planned company and evaluation of the situation on the market based on the results of the primary marketing survey. The last part of the thesis deals with the business plan and its partial parts.

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Laabs, Peter. "Abkantmaschine für die Industrie 4.0." Hochschule für Technik und Wirtschaft Dresden, 2015. http://nbn-resolving.de/urn:nbn:de:bsz:520-qucosa-159968.

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Die Konzeption und Durchführung komplexer und auf Innovation ausgerichteter Produktentwicklungsprojekte ist ein fester und wesentlicher Bestandteil des Curriculums im Studiengang M.A. Produktgestaltung an der Fakultät Gestaltung der HTW-Dresden. Praxisnah und in möglichst authentischen Entwicklungsumgebungen wird in Form eines Kooperationsprojekts eine konkrete Aufgabe für ein Unternehmen bearbeitet. Für die Unternehmen sind solche Projekte Teil ihrer mehr oder weniger bereits etablierten kollaborativen Wertschöpfungsnetzwerke. Im gegenteiligen Fall werden solche Modelle von unserer Seite her

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Špaček, Daniel. "Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.

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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.

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Chun-Che, Wu, and 吳俊哲. "Strategic marketing research of Taiwan electronics security product." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/49860013149699878711.

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碩士<br>國立中興大學<br>企業管理學系<br>87<br>This issued is a case study of Taiwan Security Products strategic marketing research. Most of security product manufacturers are small and medium business company. They have a lot of problems about marketing strategy that leakage of long term and spacious planning like others industrial small and medium business company in Taiwan. Indeed Taiwan security industry majority market still dedicated in domestic market so most of suppliers that only running business in Taiwan. To compare with Information Technology and Security Industry it likes a peanut of annual turn

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Gupta, Julien. "A customer-oriented, research-based marketing plan for indiecoach." Master's thesis, 2017. http://hdl.handle.net/10362/23390.

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This dissertation aims to develop a customer-oriented, research based marketing plan for indiecoach, a start-up project that was developed by three Nova students (one of them being the author) during the previous two semesters. Besides presenting the necessary theoretical background knowledge, a PESTLE analysis is conducted together with a target group analysis. Subsequently, the two recent frameworks of Lemon and Verhoef (2016) and Batra and Keller (2016) are used to develop the customer journey map of indiecoach, together with a marketing communications strategy that is based on the re

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CHEN, WEN-SHENG, and 陳文生. "The Research on Architecture-Oriented Marketing Sharing Platform Business Model." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3d4p79.

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碩士<br>高苑科技大學<br>資訊科技應用研究所<br>106<br>Due to the suppression of large groups, small and medium-sized enterprises in Taiwan have difficulties in transformation and upgrading, have reduced competitiveness, and are not able to keep up with the threat of technological trends. The gap between rich and poor is rapidly expanding in recent years, leading to social problems. The sharing economy allows any unused resources to be rented on the internet. Whether it is skills, space, or material assets, any assets that are considered valuable can be traded. This study proposes a shared platform business mode

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Melese, Mesfin Workineh. "Market oriented innovation and competitivesness : empirical investigation into Ethiopian manufacturers' strategic orientation and outcomes." Thesis, 2016. http://hdl.handle.net/10500/21919.

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The most perplexing question of business organizations today is how to get and sustain competitive advantage. The dependable answer to this question, as Peter Drucker stated, is defining a business in terms of customer values and designing innovation activities to create those values. Hence, market orientation and innovation are the two complementary pillars of success. This research, therefore, develops a conceptual model to examine how 1) internal factors influence the development of market orientation and innovation; and 2) market orientation and innovation impact on the competitiveness of

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Hsiang, Austin, and 向書賢. "Research the Operating of Consultant Marketing in China Based on 4C Strategic Marketing Analysis." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/22wv3t.

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Gurler, Engin Deniz. "Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report." Master's thesis, 2021. http://hdl.handle.net/10362/127205.

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Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence<br>This internship report is about the Lisbon Art Weekend (LAW), which is an annually held event in Lisbon. This yearly event is managed by a non-profit organization, which has both advantages and disadvantages in Lisbon’s art market. In this internship, I had the opportunity to have a closer look at Lisbon’s contemporary art scene, and also to put my background knowledge in marketing into practice in order to come up with several strategic

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Chang, Chao-Hsuan, and 張昭宣. "The System Integrate Solution Provider''s Marketing Channel Strategic Decision Research." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/53317992410408673148.

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碩士<br>國立中央大學<br>工業管理研究所碩士在職專班<br>97<br>Traditional research identified the marketing channel topic almost focus channel member and composition, institutional. And there is a unique attitude about marketing channel composition analysis use the game theory, and propose a reasonable explanation for some channel organizations composition phenomenon. The research is trying to use game theory and proportion concept, probe into the question that the manufacturer is choosing the decision on sale throughout the channel or direct customer by oneself to have and comparative pluses and minuses. In the I

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Wu, Yi-Ling, and 鄔亦翎. "An Empirical Research Of Marketing Strategic For Branding New At Miniatures." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/07542632724715904443.

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碩士<br>國立臺北大學<br>企業管理學系<br>94<br>ABSTRACT AN EMPIRICAL RESEARCH OF MARKETING STRATEGIC FOR BRANDING NEW AT MINIATURES by Wu, Yi-Ling May 2006 ADVISORS: Dr. Goo, Yeong-Jia and Dr. Lin, Ting-Ling DEPARTMENT: DEPARTMENT OF BUSINESS ADMINISTRATION MAJOR: BUSINESS ADMINISTRATION DEGREE: MASTER OF BUSINESS ADMINISTRATION In facing to external environment changed swiftly, customer’s behavior converts speedy, every cost gets up constantly within these years. Those do reduce benefit and revenue of manufacturers. It is getting easier to obtain every kind of consuming product information from Intern

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Maritz, Vanessa. "Strategic use of data visualisation and storytelling in marketing research firms." Thesis, 2013. http://hdl.handle.net/10210/8485.

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M.Com. (Marketing Management)<br>The marketing research industry is a highly competitive environment with over one hundred marketing research firms competing for business in the South African market. Literature suggests that one of the biggest challenges the industry faces is poor positioning. Marketing research firms are seen as data suppliers rather than business or strategic thought partners. This is mainly the result of marketing research firms traditionally providing masses of data with no or limited insights, practical use and strategic value (also known as actionability of research resu

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Lin, Yu-Chih, and 林昱志. "Research on Marketing Strategy of Customized Automatic Equipment Manufacturers : Application of Strategic Marketing Analysis Model." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/pmrpvy.

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碩士<br>國立宜蘭大學<br>人文及管理學院高階經營管理碩士在職專班<br>105<br>This study aim to investigate the supplier’s evaluation model of buyer who need customized automated equipment (C.A.E.). The study imply qualitative research design and using in-depth interview of senior managers who in charge of C.A.E procurement in order to explore the antecedents and contents that affect buyer’s decision on C.A.E procurement by Transaction Cost Economy and strategic marketing analysis framework. Result shows that Explicit Benefit/Cost, Information Searching Cost, Moral Hazard Cost, and Asset Specificity Cost are negative effect

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Lee, Shuying, and 李姝瑩. "Marketing Model Based On The Oriented Of Customer Relationship Research-Stainless Steel Supplier." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/31838240540888020707.

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碩士<br>東海大學<br>資訊工程學系<br>99<br>Most enterprises in Taiwan think that marketing capacity is the key point of promoting whole living, growth and making profits. It is also the reason why various enterprises value CRM (Customer Relationship Management) recently. Industrial of steel possesses the characteristics of the high capital, high technology, slowed of cost recovery, large consumes energy, high cost of transportation, repeated recycle….etc. and the industrial of stainless steel is the noble of it with highly economic value. For the structure of stainless steel, nickel is the representativ

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Chuang, Shu-lin, and 莊淑琳. "A Strategic and Practical Study of Implementing Knowledge Management for Research-Oriented Organizations: MIRDC's Experience." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/32721455768766994540.

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碩士<br>國立高雄第一科技大學<br>資訊管理所<br>93<br>In the age of a knowledge economy, Knowledge Management (KM) has become the key element for any organization that intends to reign as a long-lasting competitor in the 21st century. It is especially vital for non-profit research organizations, such as ITRI, and MIRDC, which are positioned to offer diversified professional research and information services to the government and local industry. Every year, MIRDC executes hundreds of research projects or technical consulting services to upgrade industry competitiveness. In 2003, MIRDC kicked off a KM plan, which

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Chen, Chia-Lun, and 陳家倫. "The Marketing Strategic Research of Memory Module-A Case Study of T company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/psa7x6.

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碩士<br>國立中山大學<br>高階經營碩士班<br>101<br>Since Taiwan has been an important manufacturing center for high-tech electronic products, memory cards not only the components concept for consumers, now are end products with various brand names with their brand values. Following up the rapid growth in applications of memory cards, memory module houses have the opportunities to carry different types of consumer products in the similar supply chain environment. This study is to understand each stage of the company development process, to analyze the industrial strengths and weaknesses of this company, to est

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Chang, Shiao-O., and 張紹娥. "Research of Marketing Strategic Using Data Warehouse Technique and On-Line Analytical Processing." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/85652396168205849990.

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碩士<br>中國文化大學<br>資訊管理研究所碩士在職專班<br>95<br>The agitation of global economic and trade liberalization is in the ascendant, management of relationship between enterprise and customer has become an essential and must possessed ability by enterprises to pursue the advantage of the difference and competition for promoting customer’s occupation rate. Shorten the lead time, from placing order to goods arrival warehouse to achieve “just in time” goods supply, has become an important judgment for most of American and European retailers to score their suppliers. To most of suppliers, guarantee that more tha

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wei, Hsieh chen, and 謝振維. "The research of Internal Marketing,Service-Oriented Or-ganizational citizenship behaviors and Brand Equity." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/10607160430748681032.

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碩士<br>中國文化大學<br>國際企業管理研究所碩士在職專班<br>96<br>ABSTRACT This research question is discusses internal marketing , Service-Oriented Organ-izational citizenship behaviors with the brand equity the relations, quotation of and the logical inference by way of the indirect literature, discovered three relations have the necessity thousandth of a Yuan to be further clear. This research is questionnaires survey a way, asks service industry to contact service staff the external customer, is the so-called internal customer helps filling in. Altogether has mailed 300 questionnaire, please contact the customer t

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Huang, Mei-Chin, and 黃美瑾. "The Research of The Agricultural Products Marketing Strategic Alliance for Fruits by Farmers׳ Organization." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/75017694798283286564.

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碩士<br>中國文化大學<br>生活應用科學研究所<br>92<br>Abstract The main focus of this research was maximized the profit margin of farmers׳ groups. Via alliance related groups to sell their fruits directly to international tourist hotels. Taiwan had joined WTO in the recent years. Government has to abide by its rules and regulations then to enjoy the benefits WTO supply. International Tourist Hotels and farmers׳ organization were sampled to be the research objects. The research was conducted by questionnaires and focused groups. The major findings of the research were as followings：

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Chen, Hsin-chu, and 陳信助. "Research on Behavior Intention of Marketing Ethics for the Salespeople of the Investment-Oriented Insurance." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/62zvsj.

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碩士<br>國立高雄第一科技大學<br>金融營運所<br>96<br>Research on Behavior Intention of Marketing Ethics for the Salespeople of Investment-Oriented Insurance Abstract The study aims to construct a research framework by which to investigate how marketing ethical behavioral intentions affect the actual behavior of salespeople during selling. The main variables are: “the attitude of theory of planned behavior”, “subjective norm”, and “perceived behavioral control.” The impact of “behavioral intention under marketing ethics” is investigated, as well as the impacts of moderating variables upon behavioral intention,

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Hau, Le Nguyen, University of Western Sydney, College of Business, and School of Marketing. "Acquiring marketing knowledge through international joint ventures." 2005. http://handle.uws.edu.au:8081/1959.7/22517.

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The research stream on interpartner learning in international strategic alliances has evolved in recent years. Although several research problems have been addressed, there remain gaps in the literature about the facilitators and outcomes of knowledge acquisition in international joint ventures. To bridge these gaps, this research has two main objectives. Firstly, it identifies various antecedents and tests their effects on the acquisition of marketing know-how by the local partner from the foreign partner. Secondly, it investigates how the acquired marketing know-how impacts on the learning o

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KAO, YU-YU, and 高宇優. "The Research on the Relationship among Internal Marketing in Enterprise, Employee Psychological Contract and Customer Oriented Behaviors." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/vs84be.

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碩士<br>德明財經科技大學<br>行銷管理系<br>105<br>In 2016, the service industry contributes 63.15% to the GDP value of Taiwan. It also accounts for 59.17% of the total employment, showing the crucial role that the service sector plays in the development of the country’s economy. The employees with customer-oriented behaviors are the key factors for an enterprise to create a competitive advantage through gaining customer satisfaction. This study is based on the research of the frontline employees within the service industry. It aims to explore the relationship between the internal marketing in enterprise and t

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Chang, Cheng Chih, and 張正志. "Strategic Marketing Analysis/Research of Co-brand Card Management -An Example of Bank A and Partner C." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/nqh7jz.

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碩士<br>國立政治大學<br>經營管理碩士學程(EMBA)<br>104<br>In conjunction with the use of EasyCard, various payment functions and other promotional activities, credit card has now become a necessity of life. Through credit card expense reports, the personal spending pattern is reflected, and the bank is able to better understand the customer’s needs. Many banks are actively developing their business focus on credit card. As the number of credit card in circulation has exceeded 38 million in the market, people have little desire for adding a new credit card. However, if the credit card is appealing with lots of

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Chiang, Li Ling, and 江俐玲. "Research on the Influence of Sales’ Internal Marketing and Emotional Labor on Work Satisfaction and Customer-oriented Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/76319670436028999676.

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碩士<br>國立彰化師範大學<br>工業教育與技術學系<br>94<br>Operators of the Cram School industry often contemplate on how to implement the most effective management mechanism for making sales representatives to adjust their management of emotions when facing a variety of customers, in order to enhance the overall organizational performance and achieve a win-win situation. Through internal marketing activities, viewing the employees as internal customers, focusing on the learning results, caring for emotional labor, providing continuous encouragement and trainings, acknowledging the organization, and increase the em

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Li, Tseng Chao, and 曾昭禮. "Research of Chinese semiconductor distributors marketing strategic from supplier point of view - A case study on C Company." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/38320472337091351327.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>100<br>In electronic industry change of being fast and customers’ requirement also changeable quickly, as professional semiconductor distributors, they offer products, technology integration, and satisfying customers can one step shipping and service supplied in time. So, in the supply chain of the semiconductor, the position of semiconductor distributors became more and more important. More and more electronic product manufacturers, in order that because in conformity with changing and requiring the products with better performance and cheaper price of consumer dema

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HUANG, JUNG-CHUAN, and 黃榮全. "A The Research on Innovative Marketing Model of Strategic Alliance–A Case Study of Kinmen Kaoliang「Battle Sprit」." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3fad34.

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碩士<br>康寧大學<br>企業管理研究所<br>107<br>The purpose of this study is to explore how the Golden Gate Winery, through the Strategic Alliance approach.To the innovative model of the deposit door sorghum wine marketing direction. To understand how to import the innovative marketing strategy of " Battle Sprit" in the advertising strategy of the Vedan company .Activating gin Company and enhancing its competitiveness. And continue the Kinmen Kaoliang product life cycle and competitiveness. Through in-depth interviews and the collection of secondary data. This study to use the method of literature analysis. W

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Chien, Chin-Yi, and 錢志頤. "Research on relationship of Internal Marketing, Organizational Customer-oriented, Organizational Support and Job Satisfaction─ A Case Study of Public Television." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/f55q69.

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碩士<br>銘傳大學<br>傳播管理研究所碩士班<br>97<br>Up to now, the empirical research on “internal marketing＂ in Taiwan has focused on private service industries, such as banks, hospitals or government departments, the studies on the media industry were taken Eastern Broadcasting Corporation (EBC) and the Telemarketing department of Eastern Home Shopping Network for example. In contrast, relevant studies on the media industry of non-profit organizations are rare, thus the research attempts to discuss the organizational management issues on relationship of Internal Marketing, Organizational Customer-oriented, Or

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Yi-Hsuan，Liu and 劉懿萱. "The research on the current situation of the school marketing and strategic management on the sustainable campus among elementary schools." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/08703610249171243341.

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碩士<br>國立高雄師範大學<br>教育學系<br>94<br>This research aims at investigating the current situation of the school marketing, the awareness of marketing strategies and the correlated implementation while the elementary schools of the sustainable campus hold educational activities and proceed the school management. The investigation through questionnaire is adopted and 812 educational personnel in the elementary schools in Tainan, Kaohsiung and Pingtung are targeted. 702 effective questionnaires are returned and the returning percentage is 86.45%. The results concluded on the basis of questionnaires are a

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