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Dissertations / Theses on the topic 'Strategie rozhodování'
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1
Jergl, Pavel. "Analýza rizik investičního rozhodování." Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-258004.
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Diplomat theses is focused on definition of risks, which are part of any chosen investing strategy. Investment decision is determined by investor ´s psychology and experiences. The goal of this these is to recomend suitable investment strategy based on the investor ´s requirements. This strategy diversifies risks and bring the profit to investor which he expect. In that occasion the investor is also warned by his original investing intention. Analytical part involve specific investor with positive attitude to risks which is basical for choosing suitable investment stratégy with specific portfolio. Attitude to risk and the way of investment was enquiered by interview of Effective Investing company.
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Mulakaeva, Alfiia. "Aplikace metod vícekriteriálního rozhodování při tvorbě investičního portfolia." Master's thesis, Česká zemědělská univerzita v Praze, 2017. http://www.nusl.cz/ntk/nusl-263079.
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The aim of this thesis is the selection of suitable investments (shares) for a particular investor and the creation of an investment portfolio with the help of multiple-criteria decision analysis.
The first part of the work summarizes the theoretical background of security portfolio creation, acquaints the reader with the concept of stocks and methods of analyzing equity instruments. It also provides an overview of the functioning of the capital markets generally and specifically in the Czech Republic. The second part focuses on the approaches and procedures for solving decision-making problems. Methodological apparatus includes systems analysis, linear optimization and multi-criteria decision making methods. The third part of the thesis concentrates on the application of this methods for the formation of the investment portfolio in the presence of multiple criteria. Most important ratios of the stock market and the magic triangle return, risk and liquidity are reflected in equities choice. Stock selection is carried out by using models of multi-criteria evaluation of alternatives in two rounds and portfolio composition is determined by the classical model of linear programming. As a result, investor gets a recommendation for his portfolio, which contains a number of shares of selected companies on the Czech market. This procedure of creating the portfolio can be used by individual investors, financial advisors and brokers and complement their knowledge, experience and intuition.
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Kaňoková, Jana. "Hodnocení podílových fondů z hlediska vícekriteriálního rozhodování." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4544.
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The target of this work is to evaluate the unit trusts in light of the multiple-criteria decision making. The unit trusts are divided into the groups according to the investor categories: unit trusts with conservative, balanced and aggressive portfolio. The unit trusts were lined up by the medium of the multiple-criteria decision making methods (PRIAM, ORESTE, MAPPAC) and it is also made an analysis why have each of the methods chosen the particular unit trust in the group as the best compromise variant.
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Kryst, Tomáš. "Použití kvantitativních metod pro podporu rozhodování při stanovení základní strategie cíleného marketingu a Marketing Engineering." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-197001.
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This thesis deals with the use of quantitative and statistical methods for decision making support in marketing. Mainly deals with the procedures to be used in practice to determine the basic strategy of targeted marketing S-T-P. Application of this approach requires software support, and therefore presents computer programs that are in practice used for this purpose. The work also addresses the limitations of this strategy, and presents two approaches for generating innovation - Lateral Marketing and Blue Ocean Strategy. Author shows using of methods in practice on case study.
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Matoušek, Dominik. "Procesy rozhodování o investicích do podnikové informatiky." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114355.
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This thesis focuses on the decision-making on IT investment. The main aim of this work is to present the comprehensive picture of the efficient investing which is further extended by the analysis of possibility of using the services of consulting company when deciding on investments in enterprise informatics. The reader is acquainted with the main areas of investment decision-making and planning. Attention is devoted to the topic of information strategy, costs and effects of enterprise IT. The thesis further continues with the detailed analysis and evaluation of methods of investment decision-making. Subsequently, the model processes typical for enterprise informatics are introduced. The analytical part presents the possibility of using services of external specialists. The advantages and principles of cooperation between the customer and consulting firm are illustrated on a detailed analysis of the processes of Logio Ltd., which is consulting firm where author of the thesis worked as an intern. Many conclusions can be immediately applied in practice. The work can be beneficial for organizations considering investments in enterprise informatics and especially for those managements of corporations that are contemplating the utilisation of consulting companies.
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Beer, Daniela. "Manažerské simulátory pro podporu strategického rozhodování v malých a středních firmách." Doctoral thesis, Vysoká škola ekonomická v Praze, 2005. http://www.nusl.cz/ntk/nusl-77100.
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Small companies can more flexible react to the present economic crise on one side, but on the other side they are very influenced by unpredictability and continous external factor changes From that reason the current economic crise can contribute to the development of various managerial simulation enabling better support in the company decision making. This new condition and rules "rebuilding" without question means also the creation of new opportunity. The decision making should be supported by suitable decision making systems to be able to quickly react, specially for small companies. This role can play business flight simulators on the basis of system dynamics, which can help small companies make strategy decision. And just the analysis of possibility how to use business flight simulators for the strategy decision in the sector of small companies is the main goal of this thesis. First the present state research had to be done and the definition of small companies and the business strategy was set. Further in this thesis the analysis of using bussines flight simulators for strategy decision making are described. This analysis is influenced by two main factors -- thin capitalization and the current business complexity - which declare the general failure in small companies sector. On these factors of failure the business flight simulator using is tested by creating models in the software for decision making support. The part of all models is the company definition from the resources view, external and internal influences including "soft" factors and the developing of the model which is the base of the business flight simulator. Within the exploring, the questionare research in the small company sector was carried out. This research should show how Czech companies use bussiness flight simulators, if they want to try them or if their decisions are supported by this kind of decision making systems. The own development of model cases reflecting these main factors of the failure and their possible solution made in the software for decision making, which was tested at one small company, the analysis of business flight simulators using by questionare research in the sector of Czech small companies and sugessted recomandation could be taken as a main and scientific benefit of this thesis.
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Joura, Vítězslav. "Marketingové strategie a jejich aplikace na českém trhu stavebních produktů se zaměřením na kupní chování na trhu střešních krytin." Doctoral thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71992.
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This thesis deals with marketing used on the Czech market of roofing products and with all aspects of consumers' behavior during the choosing and roofing of the roof. Czech roofing market is a global mixture of many inter-relations among different distribution channels on the production and selling part on one hand and specifying and installing part on the other hand. The thesis deals with also all parts of the 4P and 4C models used by producers of roofing materials and with 4P model of other distribution channels -- resellers and installers. Quantitative survey on roofers and qualitative survey on roofers and resellers of roofing materials confirmed, that roofer is the closest professional to investor while his decision process. As such, he has big influence on his decision and is able to change his mind and final decision. Local presence of the reseller is crucial for the buying of goods at the respective point of sale. There are differences in used roofing materials depending on the region of the Czech Republic. The difference could be given by historical habit, or by influence and knowledge of the brand of roofing material in the respective region or by technical performance of the roofing material, which is requested due to weather conditions in respective parts of the country. All distribution channels on the Czech roofing market use marketing methods to achieve their goals by selling roofing products and with it linked services.
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Kolář, Vít. "Umělá inteligence ve hře Bang!" Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2010. http://www.nusl.cz/ntk/nusl-235543.
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The goal of this master's thesis is to create an artificial intelligence for the Bang! game. There is a full description of the Bang! game, it's entire rules, player's using strategy principles and game analysis from UI point of view included. The thesis also resumes methods of the artificial intelligence and summarizes basic information about the domain of game theory. Next part describes way of the implementation in C++ language and it's proceeding with use of Bayes classification and decision trees based on expert systems. Last part represent analysis of altogether positive results and the conclusion with possible further extensions.
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Dvořák, Lukáš. "Strategické rozhodování při rozvoji malého podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73756.
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Saaty method is an advanced method of paired comparison method. The decision-maker first, the preferential relations pairs of criteria and the size of this preference. The size of the preferences expressed by the score of the selected point scale (see Table 27, s.39). In this step, described the decision maker obtains the matrix size preferences, or if the Saaty matrix. The weights of the criteria in the Saaty method can provide exact and aproximativními procedures. Due to the complexity and software complexity of exact methods in this thesis will be devoted to procedures aproximativním. Estimates of the weights of the criteria can be obtained by adding the elements in each row of the matrix and dividing their sum. The determination of the individual lines are estimates of the weights of the relevant criteria.
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Maťátková, Miroslava. "Podnikatelský plán." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113078.
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This graduation paper deals with the business plan production for the Certified Education Institute, Inc. (ICV) The paper's goal is to consider individual aspects of the business plan in a structured form, to analyze external and internal environment and, based on current and predicted economic data, to design a feasible approach how to improve efficiency and productivity of the Company. The first part describes theoretical base for business plan processing. The second, practical, part contains analysis of external conditions, product description and marketing and business plan. It also deals with management and introduces basic economic assessment. The conclusion reviews individual goals and suggests best course of action towards their realization.
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Nechanický, Jakub. "Aplikace Balanced Scorecard v bankovní instituci." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-199706.
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This thesis focuses on the use and application of strategic tool Balanced Scorecard (BSC) for managing banking institution and translation the strategy into particular objectives and initiatives. Theoretical background affects both BSC framework taking into account modern trends of the dynamic system conception and also basics of information society, strategic considerations and system dynamics theory in relation to creating and application of the BSC in the organization. The practical part provides an introduction to the issues of examined institution, the current state of sharing strategic objectives, fundamental analysis to detect key features of the organization and the market and especially BSC formation. There is an analysis of the BSC system in details, translation strategy into concrete objectives, targets, initiatives and also selected measures. The integrity of the thesis is supplemented by a suggested process of dynamic BSC implementation to the institution, introduction of the tool for building a dynamic model for simulation of strategies and the concept of the user interface in the selected tool for sharing BSC through the whole organization.
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Valášek, Martin. "Volba strategické varianty v organizaci Bohemians 1905, a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112894.
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The aim of this thesis is to analyze a management problem in the organization Bohemians 1905, a.s. and submit recommendations to the board of the club for strategic choice options how to solve the management problem. The correct formulation of the problem will need to be analyze the current situation, put it in a strategic context and find the cause of the problem. This is done by Kepner-Tregoe methodology, C-E diagram and cognitive map. It will also need to develop objective solutions, design criteria, specify the possible solutions and determine the consequences of various options due to the proposed set of criteria. This is done by the value tree, a combination of multi-criteria evaluation under risk and certainty, probability trees and decision matrices. As a form of multi-criteria evaluation will be used in a specific form of the transfer bridge in the form of aggregated criteria of price/performance ratio of the options that allows create a list of preferred options.
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Mintál, Martin. "Je etický kodex cestou k etickému chovaniu?" Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75044.
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The main task of my master's thesis is to identify the function of the code of conduct in multinational corporations, it's real gain in the proces of solving various situations and the measure of it's implementation into the supply chain. Through the comparison of two codes of conduct of multinational corporations is shown the measure of involvement and efficiency of standards stated in these codes applicable in real business environment. Theoretical part is an introduction needed to gain an overall knowledge about this theme. Main part is dedicated to code of conduct, it's content, categories and meaning in business. Also the business ethics is involved and the demand for implementation it's principals into business practices of multinational corporations. Practical part uses the knowledge gained from my bachelor's thesis about influence of globalisation on multinational corporation Nike, Inc, which are extended by up-to-date information. The choice of european corporation IKEA has the contribution to comparison and evaluation of codes of conduct of two different companies in wide range of aspects. The main effort is according to the collected information and their further analysis to evaluate the purpose and efficiency of code of conduct in everyday use of companies.
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Brož, Jan. "Využití metod manažerského rozhodování při zavádění nového produktu na trhu bezpečnostních služeb." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193538.
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The aim of the thesis is to evaluate the suitability of methods of managerial decision-making in practice. The thesis highlights the diversity of selected methods, particularly in relation to the use of discrete and continuous risk factors. The methods are applied to the case of the introduction of new product in the market of commercial security services. The thesis includes a complete strategic planning cycle based on the defined objectives of the organization, security agency SECURE. From the analytical part, including the analysis of the competitive environment 5F, through the creation of strategies, author proceeds to an implementation part which is the essence of the thesis. It is represented by managerial decision-making under risk and uncertainty, particularly decision matrix and the method of Monte Carlo. The conclusion contains evaluation and comparison of different methods and their contribution to practical use.
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Pitka, Lukáš. "Podpora rozhodování pomocí podnikových informačních systémů společnosti Exact Software." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10486.
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This diploma thesis deals with an information technology support of organization's decision making processes using Exact Software's enterprise information systems. The main goal of this paper is a demonstration of various Exact Software applications using real world examples from several Czech enterprises. Illustration of various benefits of integrated enterprise systems architecture is another goal of this paper. Possible benefits gained during the process of implementation of Exact Software's applications and necessary requirements that have to be fulfilled create the last goal. Risks and issues that can be encountered during the implementation process are mentioned along with benefits. To achieve these goals this diploma paper contains a lot of practical illustrations supplemented by theoretic explanation. Paper includes four parts. First part is an introduction into decision making processes in enterprises and provides a general overview of Exact Software's enterprise information systems portfolio. Another area covered by the first part is an overview of possible benefits of these systems in according to the level of organization management. Second part is dedicated to Exact Synergy Enterprise. At the beginning of this part there are outlined procedures, benefits and assumptions necessary for successful system implementation. The following text in part two contains many real world examples from the decision making point of view. Third part covers Business Intelligence application Exact Business Analytics from the standpoint of implementation guidelines, prerequisites and benefits. Subsequent subchapters contain practical examples of usage of this system. The last part is comprised from two case studies of Exact Software's systems implementation -- first one is a financial counseling company, second one is a company from the IS/ICT area. The paper as a whole represents unique material for companies that are looking for solutions on their decision making and analytical procedures problems. On the basis of this paper the reader can create an overview of current capabilities of enterprise information systems. A vast majority of presented solutions are system independent i.e. the usage of systems from Exact Software is only exemplary. Case studies of complex enterprise IS architectures in real world enterprises represents another great contribution to this diploma paper.
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Lukele, Petra Elly. "Problematika prosazení své ceny na trhu s nemovitostmi." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2013. http://www.nusl.cz/ntk/nusl-225992.
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Master's thesis explores the behavior of real estate agents, real estate market features and its specifics. Thesis monitors selling of properties from the perspective of the seller and the buyer. It is focused on advices for succesfull sale of the property and it is describing, what could affect the selling process. Practical part is focused on pre-sale services, correct marketing when selling a property and it closely describes pitfalls of estate agencies.
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Těžký, Martin. "Management kadeřnického studia." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-264848.
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Diploma thesis develops subject of operation of hairdresser’s saloon in Brno. It introduces analysis of saloon management and evaluation of reasons why saloon’s principal strategic objectives defined by owner before reconstruction in 2007 are not being fulfilled. Simultaneously, it suggests modifications and changes that lead to more effective saloon management, from both management and strategic point of view. Consequently, it brings more stable clients and positive financial effect. Proposal part covers specific potentialities how to define saloon’s objectives, communicate them toward employees and how to communicate with customers. Necessity of communication and pro-active approach result from other analyses as well.
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Blatný, Kryštof. "Zhodnocení finanční situace vybrané mezinárodně působící společnosti s ohledem na investiční rozhodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443141.
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This diploma thesis deals with the evaluation of the financial situation of the internationally operating company HST Hydrosystémy s.r.o. regarding and its investment decisions making. The thesis is divided into three parts. The first part deals with the definition of theoretical background, which will be used in other parts of this thesis. The second part describes the strategic position of the company in the market of technological units for water management. Furthermore, the financial situation in the period 2015–2019 is evaluated. The last part of the diploma thesis deals with the investment plan for the construction of an administrative building.
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Kapusta, Matyáš. "Lhaní a manipulace volebních systémů." Master's thesis, Vysoká škola ekonomická v Praze, 2016. http://www.nusl.cz/ntk/nusl-205953.
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This thesis focuses on the phenomenon of strategic manipulation in collective decision making, i.e. situations where it is beneficial for certain members of the group to derive from their sincere preferences in the voting process. This manipulation complicates the process of collective decision making, leading to situations where lying becomes a successful strategy that some mambers of the group can use to gain an advantage over others. In the thesis, examples of strategic manipulation and a summary of up to date research in the field of social choice theory are included. The main objective is to create a simulation model that can be used to quantify the probability of a successful manipulation. A Monte Carlo simulation using this model is performed on ten voting procedures. Analysed procedures include the most common and intuitive ones, more sophisticated systems created by experts of social choice theory and the most modern attempts to improve democracy by Karel Janeček.
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Hlinková, Eliška. "Analýza spotřebního chování Čechů v segmentu okružních plaveb a její využití při tvorbě marketingové strategie cestovních kanceláří." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-136269.
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This thesis deals with the research of consumer behavior and specifics of buyer decision-making process of Czechs during booking of their foreign holidays and methodology of market segmentation in tourism, or in the segment of cruises. Analysis of current trends and determinants on the supply and demand helps to build a competitive marketing strategy emerging of travel agency in the segment of cruises.
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Tvrdíková, Iveta. "Hodnocení investičního projektu." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4949.
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My paper engages in investment decision of company, shows the connection with microeconomic and macroeconomic area, that is important to be respected in this kind of decision. The paper makes a survey about the methods of investment project evaluation and simultaneously deals with criterions, which are respected by these methods. With using of concrete methods of valuation ilustrates how to proceed.
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Ježková, Barbora. "Strategie expanze Žateckého pivovaru na zahraniční trh." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205203.
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The Master's thesis focuses on international expansion process of a company. For the application part of the thesis I have chosen a company called Žatec brewery Ltd. which belongs into a category of small and medium enterprises. The main objectives of the thesis comprise selection of a convenient Western Balkans region market for expansion of the brewery and subsequent formulation of a specific market entry strategy. The market entry strategy consists of a market entry mode selection, competitive strategy and marketing strategy as well as marketing mix 4P. The minor objectives include characteristics of the brewery's business strategy and the role of international expansion in it and also the company's financial analysis whose results underpine its expansion possibilities. The other minor objectives comprise multi-criteria decision model creation in order to decide for the most attractive target market and the expansion key success factors identification. As for the methods used, analyzes like financial analysis, PEST analysis, Porter's model of five forces and SWOT analysis, and then comparisons dominate. Croatia was finally identified as the most suitable regional market for the brewery's expansion and the company was advised to enter it with its gluten-free lager product. It was suggested, at the same time, that the brewery use to its advantage the background provided by its current owner - beer brewing company Carlsberg.
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Krejsová, Pavlína. "Posouzení investičního záměru v zemědělském podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224693.
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This thesis deals with the evaluation of the current situation of the agriculture company Jamenská a.s. and with the proposal how to use the empty building of a former cowshed. Specifically, the evaluation of the project, which involves the implementation of breeding rabbits in the unused object.
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Bílková, Alice. "Posouzení ekonomické efektivnosti investičního projektu." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2016. http://www.nusl.cz/ntk/nusl-240007.
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The subject of this thesis is to assess the economic efficiency of the investment project. The theoretical part focuses on the basic definitions related to investment decisions on the investment project and the project life cycle, cash flows and their predictions and recommendations to set them correctly, methods useful for assessing the effectiveness of the investment project and the indicators presenting the financial stability and feasibility of the project as well as factors affecting the overall investment decision, and finally the possibility of financing of the investment projects in the private sector. In the practical part there are the theoretical findings applied in the real investment project. Specifically, there will be analyzed the characterized investment project and its possible alternatives and finally made the assessment of economic efficiency.
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Ludvíková, Michaela. "Zhodnocení ekonomické efektivnosti investice ve společnosti Gaflex, s. r. o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241424.
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The master‘s thesis discusses the evaluation of the project regarding the purchase of machinery scissors for GAFLEX, s. r. o., which is a major producer of chimneys and provider of chimney services. Work is divided into three parts, where the introductory part addresses theoretical platforms dedicated to funding and investments, the second part is an economic impact assessment and an analysis of the firm, and the third section contains proposals for potentially funding an investment in the company and evaluating the effectiveness of the investment.
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Palánová, Šárka. "Návrh podnikového finančního plánu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319454.
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The main topic of this master´s thesis is the proposal of Financial Plan in the selected company for years 2016 – 2018. This proposal is based on analysis of company´s data from years 2011 – 2015. Financial planning is a comprehensive set of analyses and calculations that precede the financial plan itself. The thesis also deals with corporate strategy, the company´s goals and objectives that help to reach its goals. Besides the above-mentioned, this work implements the theory in current dynamic period and gives the feedback on the strategic financial plan.
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Knapek, Petr. "Multiagentní podpora pro vytváření strategických her." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2018. http://www.nusl.cz/ntk/nusl-413301.
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This thesis is dedicated to creating a new system with capabilities to create new generic, autonomous strategy computer game controlling elements based on multi-agent systems with social, intelligent decision-making and learning skills. Basic types of strategy games and problems of their playing will be introduced, along with currently used methods of intelligent game AI development. This thesis also presents design and implementation of the new system, working model for a specific game and results obtained while testing it.
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Vlček, Michael. "Strojové učení ve strategických hrách." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2018. http://www.nusl.cz/ntk/nusl-385993.
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Machine learning is spearheading progress for the field of artificial intelligence in terms of providing competition in strategy games to a human opponent, be it in a game of chess, Go or poker. A field of machine learning, which shows the most promising results in playing strategy games, is reinforcement learning. The next milestone for the current research lies in a computer game Starcraft II, which outgrows the previous ones in terms of complexity, and represents a potential new breakthrough in this field. The paper focuses on analysis of the problem, and suggests a solution incorporating a reinforcement learning algorithm A2C and hyperparameter optimization implementation PBT, which could mean a step forward for the current progress.
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Tůmová, Markéta. "Strategie rozhodování u otázek na frekvenci chování." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-330420.
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The thesis "Response strategies of behavioral frequency questions" deals with response strategies that respondents use to determine the frequency of behavior during the cognitive process of answering to the open-ended as well as closed behavioral frequency questions. The author uses a combination of research methods of cognitive interview with secondary analysis of quantitative data from the European Social Survey Research. The analytical part describes different types of response strategies used by respondents and deals with variety of factors that influence the choice of these strategies. The author analyzes the influence of the question format on the choice of the response strategy and on the answers to the same behavioral frequency questions. The thesis concludes that the choice of a particular response strategy is affected by the respondent's memory, the context within which the respondents have connected the behavior, regularity and absolute frequency of the behavior. The question format affects respondent's answers and it plays an important role during the cognitive process of answering behavioral frequency questions.
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Červenková, Radka. "Rozhodování v podnikovém managementu." Master's thesis, 1994. http://www.nusl.cz/ntk/nusl-189731.
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Zavřelová, Radoslava. "Rozhodování v podnikovém managementu." Master's thesis, 1993. http://www.nusl.cz/ntk/nusl-189732.
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VEJVODOVÁ, Klára. "Strategické rozhodování v obchodní společnosti." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251529.
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The main goals of the thesis were to prepare an analysis of activities of strategic management, to improve the synergy between strategic and operational management, to enhance the quality of strategic decisions in selected company. The first step was to study and comparison of Czech and foreign professional literature and make literary summary that gives the reader into the issue of strategic management. The practical part is performed by first analysis of the current state of strategic and operational management in selected company through the following analyzes: STEP analysis, industry analysis, financial analysis, guided interview with the director of the company. Based on the results of previous analyzes were determined strengths and weaknesses and the opportunities and threats of the company. Their influence is compared in the SWOT analysis. The last part presents proposals for measures that would lead to improving the coordination of strategic and operational management and an overall improvement in key areas of the company.
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Frecer, Marek. "Iracionální investiční strategie a chyby v rozhodování začínajících investorů." Master's thesis, 2007. http://www.nusl.cz/ntk/nusl-289436.
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Ročárek, Martin. "Manažerské rozhodování v podnikovém managementu ve vybraném podnikatelském subjektu." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-87155.
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Komasová, Sarah. "Vliv diskurzu mezinárodních vztahů na rozhodování jeho aktérů." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-337370.
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The diploma thesis experimentally examines the influence of the discourse of international relations schools on decision-making of its actors. The hypothesis presumes that the extent of actors' cooperation is influenced by the discursive framing in which the dilemma is presented. The experimental model has been constructed on the basis of iterated prisoner's dilemma which is presented through discursively influenced narratives as an evolving international relations situation. These narratives, representing an independent variable, have been derived from concrete schools of international relations - realism, neoliberalism and constructivism. Participants of the experiment were assigned to particular experimental treatment on the basis of random assignment. The experiment confirmed a statistically significant difference between decision-making of participants assigned to the realist and neoliberal experimental treatment, fulfilling the condition of random assignment which was controlled through control variables. Understanding of the decision-making process was further enriched by a qualitative analysis of interviews with selected experiment participants; the analysis deals especially with the strategy selection process and the strategy application. Powered by TCPDF (www.tcpdf.org)
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Ryjáček, Jan. "Návrh strategie organizace v odvětví prodeje sportovního vybavení." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-151115.
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ŠVECOVÁ, Iveta. "Marketingové rozhodování v průběhu životního cyklu produktu." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-381059.
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The aim of this diploma thesis is to explain a product´s life cycle principle and process and its influence at marketing decision process ( in a real company). The theoretical part explains the essential concepts related to marketing, such as information, marketing decision making, product´s life cycle and its phases, BCG matrix and marketing mix. The practical part presents the company MADETA, explains the definition of cheese, represents MADETA competitors, and associations that operate in the market of cheese and dairy. The second half of the practical part presents a product´s life cycle analysis. For the life cycle analysis was chosen cheese Madelad as a suitable product. In the framework of Madeland´s life cycle, the marketing decision was analysed in details in the four basic politics of marketing mix, and there were found such strategies, which could be used by Madeland during the individual phases of the life cycle. To confirm the results of a life cycle analysis of the product was designed BCG matrix. In conclusion of this diploma thesis is formulated recommendations that could contribute to an increase in sales volume of Madeland and thus affect its life cycle.
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DVOŘÁKOVÁ, Petra. "Strategie podniku obchodních služeb." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-52717.
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The main focus of this thesis called ?Strategy of the organisation of trading services? is strategic decision for establishing the independent department which will provide the new service with the aim of its own effective distribution. Distribution should satisfy the customer needs by delivering the ordered goods which was prepared at their wholesale outlet to the right address. The main aim is increasing the profitability of the organisation and also increasing the competativeness on the market.
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Michnová, Kristýna. "Působení médií při rozhodování veřejnosti o možnostech trávení volného času." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-341937.
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The aim of thesis "The media impact on the decision of the possibilities of spending freetime" is to determine through what channels, public gathers informations about leisure opportunities. It can help the centers of freetime to get media exposure as an opportunity for their development to help freetime centers to perceive media as an opportunity for their further development. Theoretical part introduces readers with the theme how media acts with society, especially with family, children and parents. It also deals with freetime time centers, the reader will be familiar with their characteristics for a good orientation in the following practical part. It also deals with various tool of so- called "communication mix", which is then applied in the practical part of the draft, as an "Communication strategy of DDM in Prague 9". The experimental part is based on a statistical methods of market research, particularly a questionnaire survey. This market research dealt with the effects of media on people's freetime in three locations - Prague, Zlín and Mikulov. Those three places were chosen as representatives of different sized cities; the assumption is, that freetime behavior of their inhabitants may vary. Practical part presents the results of market research, which can serve as a basis for planning of...
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BAZALOVÁ, Hana. "Životní cyklus a strategické rozhodování v řízení organizace." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-394361.
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The main aim of this thesis is to analyse the life-cycle of a water company and its strategic decision making, and then to suggest possible changes to improve the business. For the purpose of the thesis the selected water company was CEVAK a.s. located in České Budějovice. The first section of the thesis contains a theoretical description of the company's life-cycle and strategic management. The strategic management section mainly contains strategic analyses as it is a very important part of decision making. The theoretical section is mainly processed from literary sources and also contains theoretical schemes. The second part is an analysis of the chosen water company. This section also contains a description of how the water company works, how it generates profit, price making and business relations. This section also contains a description of how the water company works, how it generates profit, price making and business relations. The last section of the thesis contains suggestions for improvement in the company. The bulk of this part discusses better integration of the company into the life of citizens.
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REZKOVÁ, Eva. "Tržní hodnota obchodní korporace jako faktor pro budoucí rozhodování vlastníka." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-367494.
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The main aim of the diploma thesis is to determine the market value of a corporation for the purpose of choosing an alternative to maintain the owner's regular financial income or to ochieve a one-off income from the sale of this business corporation. The chosen company was MADETA a. S. The DCF method was chosen for the award. The characteristics of the selected company, the strategic and financial analysis, the value generators and the financial plan are processed. All this was used to determine the market value of the corporate corporation as of December 31, 2015. In the end of the thesis, the alternative of maintaining the owner's regular financial income or a one-off income from the sale is evaluated.
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Ďoubalová, Jana. "Kvalita z hlediska tlumočení jako strategického rozhodovacího procesu - direkcionalita a strategie při tlumočení právních textů." Doctoral thesis, 2019. http://www.nusl.cz/ntk/nusl-398164.
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The dissertation provides a comprehensive analysis of the issue of quality in simultaneous interpreting. The theoretical part explores general questions related to quality in interpreting, namely the inherent difficulties encountered in defining quality, the issue of subjectivity in the assessment of quality, the different perspectives on quality and the issues surrounding the various quality criteria as suggested by different authors. The work focuses on the cognitive processes involved in simultaneous interpreting; concepts of working memory and cognitive load are discussed as well as their connection to the concept of interpreting as a decision-making process and a strategic behaviour. Quality is therefore understood as the capacity to efficiently and effectively manage available cognitive resources and to choose appropriate strategies to solve a particular problem in a specific interpreting situation, while taking into account the overall working conditions and the individual predispositions of the interpreter. The empirical part includes an analysis of actual interpreting of technical (legal) speeches. The technical nature of the speeches and the resulting linguistic and conceptual difficulties of the input material is considered to be a factor that increases cognitive load. The aim is to...