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Journal articles on the topic 'Strategies and tactics of communicative influence'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Zheludkova, E. G., and K. M. Purgina. "Strategies and Tactics of Brand Formation (Based on the Material of Advertising Slogans in French, English, and Russian)." Bulletin of Kemerovo State University 23, no. 1 (2021): 229–36. http://dx.doi.org/10.21603/2078-8975-2021-23-1-229-236.

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This article describes communicative strategies and tactics used by companies to build a brand. The diachronic method made it possible to observe brand development strategies. The analysis featured 104 advertising slogans of 11 companies. Strategies and tactics of communicative influence were identified according to Yu. Pirogova’s classification of communicative strategies. The authors see strategies as the goals of creating a company's image, while tactics depend on specific vocabulary, syntactic structures, and means of involving the addressee in the advertising discourse. The list of prevai

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Nizhnik, Liudmyla. "EPISTEMIC WORDS AND COMMUNICATIVE STRATEGIES OF COOPERATION." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ» 1, no. 13(81) (2022): 49–53. http://dx.doi.org/10.25264/2519-2558-2022-13(81)-49-53.

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The article examines epistemic words in discourse in order to determine their significance for the formation of communicative strategies of cooperation. Epistemic words (e.g. know, think, perhaps) convey the speaker’s attitude to what is said, express the level of knowledge about what is said, which can vary from confidence to uncertainty. The pragmatics of epistemic words is superimposed on the functioning of dialogic discourse. The main task of pragmatics is to show what the speaker or character wants to convey with his statements, while the communicative-functional direction of speech resea

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Nikiforova, Elmira. "STRATEGIES OF SPEECH INFLUENCE AS A COMPONENT OF COMMUNICATIVE COMPETENCE." 3i intellect idea innovation - интеллект идея инновация 2 (2023): 219–24. http://dx.doi.org/10.52269/22266070_2023_2_219.

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The purpose of the study is considering speech strategies and tactics and their implementation in institutional discourse texts for the improvement of the communicative skills of philologists. The target audience also includes representatives of those fields where communicative influence is part of professional competencies due to their interaction with people and necessity to convince, change attitudes and values, and achieve compromise. The novelty lies in a comprehensive approach based on the material of several languages to the study of institutional communication, strategies and tactics

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MELNYK, Iryna, Tetyana PETROVA, and Alla KHOPTIAR. "Provocation as a Tool of Language Influence." WISDOM 3, no. 2 (2022): 157–69. http://dx.doi.org/10.24234/wisdom.v3i2.645.

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The article aims to study provocation as a particular type of interpersonal communication and a provocateur’s action who intends to obtain (provoke) necessary verbal reaction from the recipient by employing language influence. The provocateur is considered an active speaker whose main task is to plan the communicative process, choose appropriate strategies and tactics, and verbal and nonverbal markers of their realisation to implement effective communication. Provocation can be realised in terms of both communicative conflict and cooperation. Conflict situations involve communicative disharmon

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Maximyuk, Oksana, and Natalia Maximyuk. "Communication strategies of failure Ukrainian-language dialog artistic discourse." Current issues of social sciences and history of medicine 29, no. 1 (2021): 6–12. http://dx.doi.org/10.24061/2411-6181.1.2021.232.

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The purpose of the article analyzes the problem of choosing tactics and strategies of refusal, which is largely predetermined by the social and gender status of the participants in the communication. Separately, the peculiarities of the functioning of such structures of refusal in the plane of directives are characterized, since the directive acts most fully discover the peculiarities of structuring the communicative acts of refusal utterances taking into account the social role of the participants in communication. The influence of gender aspect on the course of interaction in communicative a

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Smirnova, Irina. "The Fraudulent Discourse: Strategy of Appeal to Luck." Scientific Research and Development. Modern Communication Studies 13, no. 3 (2024): 15–22. http://dx.doi.org/10.12737/2587-9103-2024-13-3-15-22.

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The article examines one of the most frequent and effective strategies in the structure of fraudulent discourse, namely the Strategy of appeal to luck. Speech tactics of manipulative influence within the framework of this strategy, types of messages and communication means used by the fraudster to influence the victim in order to create a certain psychological state are differentiated. The various roles in which con artists can appear, the characteristics of behavior in each of the role models, depending on the scenario and the result of the con planned by the criminal, are described. It is sh

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Kirichenko, Natalia Rostislavovna. "Some Peculiarities of the Representation of the Manipulative Potential of the Discourse Personality of a Teenager in the American Communicative Space." Litera, no. 2 (February 2024): 253–60. http://dx.doi.org/10.25136/2409-8698.2024.2.39992.

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The article is devoted to the study of adolescent discourse in the linguopersonological aspect. The subject of the study is the linguistic and communicative-pragmatic characteristics of the discourse personality of a teenager. The object of the study is a set of linguistic means of implementing manipulative strategies and tactics by a teenager. A discourse personality is considered as a participant of certain communicative events, the communication scheme of which determines the choice of linguistic means – lexical, grammatical, stylistic. In the research quantitative, descriptive-comparative,

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Brovkina, Oksana, and Svitlana Baranova. "Role repertoire of the family discourse participants in a situation of frank communication: symmetric and asymmetric relations." Studies about Languages 1, no. 46 (2025): 63–79. https://doi.org/10.5755/j01.sal.1.46.37043.

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The article deals with the communicative situation of frank communication in the English family discourse from the point of view of the role repertoire of its participants. The role repertoire and addresser-addressee configuration of interactants of the English family discourse “HUSBAND-WIFE” affects the choice of communicative strategies and tactics, and the classification of roles is considered from the standpoint of symmetric/asymmetric relations of the speakers. The tactics of self-approval, overloading the perceiver with information, playing on feelings, self-expression, and the use of fl

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Berezin, D., and T. Golikova. "Communicative Tactics and Strategies in Divorce Proceedings: The Legal Linguistic Aspect." Scientific Research and Development. Modern Communication Studies 12, no. 6 (2023): 86–93. http://dx.doi.org/10.12737/2587-9103-2023-12-6-86-93.

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The article investigates the relationship between communicative motives and the process of divorce from a jurislinguistic perspective. The article examines how communicative factors influence the decision to dissolve a marriage.  The aim of the article is to identify the primary communicative motives that lead to the dissolution of marriage and to understand their interaction with the legal aspects of the divorce process. Exploring these interactions can help improve communication in such situations, as well as increase the effectiveness of legal interventions related to marital dissolut

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Gukosiants, Olga Iu. "Communicative strategies and tactics of manipulation trolls in computer-mediated communication during COVID-19 pandemic." Vestnik of Saint Petersburg University. Language and Literature 21, no. 2 (2024): 423–45. http://dx.doi.org/10.21638/spbu09.2024.210.

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The present paper is devoted to the study of the communicative behavior of manipulation trolls that provoke a conflict situation and affect addressees during the COVID-19 pandemic. The relevance of the article is due to the need for a comprehensive study of manipulative influence in the Internet, the development of recommendations for identifying the manipulative intention of the addresser and providing timely counteraction. Research tasks are: to determine the strategies and tactics of manipulative conflict virtual interaction, to calculate the types of manipulation trolls in the Russian-spea

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Корольова, В., and І. Попова. "THE COMMUNICATIVE STRATEGIES OF MANIPULATING AND LANGUAGE AGGRESSION IN NEDA NEZHDANA’S PLAYS." Journal “Ukrainian sense”, no. 2 (February 23, 2022): 93–100. http://dx.doi.org/10.15421/462122.

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Abstract Background. The study of communicative strategies involves their classification. We acknowledge that today there is no universally accepted typology of strategies, which is motivated by the dynamics and flexibility of strategies, as well as by their dependence on the discursive context and the communicative actions of the speakers. The most recognizable is the classification of strategies according to the method of interaction into non-conflict and confrontational ones. The confrontational dramatic dialogue represents the communication between the characters, which are negativel

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Revutska, Svitlana, Kyrylo Parkhomenko, Olha Molchaniuk, and Oksana Palchуk. "Lines of Research in Communication in Professional Dimension." Bulletin of Luhansk Taras Shevchenko National University 1, no. 1 (339) (2021): 209–20. http://dx.doi.org/10.12958/2227-2844-2021-1(339)-1-209-220.

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The article substantiates the need to study the problems of communication in the professional dimension and to apply information about the general mechanisms of communication to the professions of NGU officer and doctor. The choice of these professions is determined by the following factors: the importance of communicative competence for the representatives of these professions to ensure the peace of social community (citizens – in relation to a NGU officer) and individuals (patients – in relation to a doctor); great social responsibility: demonstration of the domination of law and order (in r

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Lê, Thao, and Mike McCausland. "The child as a communicative strategist." Australian Review of Applied Linguistics 9, no. 1 (1986): 43–61. http://dx.doi.org/10.1075/aral.9.1.03le.

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Abstract It is argued that the concept of communicative competence includes ‘strategies’ or ‘tactics’ where language is used in interactions in order to achieve desired outcomes for participants. This study examines different types of communicative strategies employed by adults and children in negotiating what is ‘acceptable behaviour’ or ‘rules of conduct’ for children. The influence of social and cognitive development of children on the forms of communicative strategies available to them is treated as central.

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Kryachkova, A. P. "RETRACTED Defamation Strategy Implementation in the German Political Discourse." MGIMO Review of International Relations, no. 3(42) (June 28, 2015): 157–61. http://dx.doi.org/10.24833/2071-8160-2015-3-42-157-161.

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RETRACTEDThe main definitions of political discourse are introduced in this article. The author also suggests her own definition of this term. The participants of political discourse use various communicative strategies in order to influence opponents. The article reviews various definitions of communicative strategy term. The author gives her own definition of communicative strategy term and describes the main political discourse strategies. The purpose of the article is to review defamation strategy implementation and to identify its role in political discourse of Germany based on Bundestag'

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Kosovets, M. V. "THE COMMUNICATIVE MEANS OF MANIPULATING A SUSPECT USED BY A WOMAN-DETECTIVE." Writings in Romance-Germanic Philology, no. 2(49) (January 16, 2023): 51–68. http://dx.doi.org/10.18524/2307-4604.2022.2(49).268196.

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The article is devoted to the analysis of the communicative strategy of manipulation and communicative tactics, that manifest it. The research of communicative strategies and tactics instills the respect of wealthy domestic and foreign linguists. The topicality of the study of strategies and tactics is motivated by the various points of view on this issue which results in the ambiguity of the explanation. The article is an attempt to trace the mechanism of manipulation, applied by a woman-detective during the investigation. The analysis is based on the data from English detective novels. The o

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Hetsko, Hanna. "THE HIDDEN INFLUENCE ON THE RECIPIENT IN ADVERTISING OF THE SOCIAL NETWORK “FACEBOOK”." Bulletin of Lviv Polytechnic National University: journalism 2, no. 6 (2023): 73–80. http://dx.doi.org/10.23939/sjs2023.02.073.

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The development of the information society has an impact not only on the quality of life of people, but also on the formation of new communication links. The rapid penetration of information technology into different areas of our lives has contributed to the global spread of the Internet, in which social networks are actively used for communication. For advertisers, social networks provide unique opportunities for rapid dissemination of information and direct contact with consumers. The specifics of advertising communication are not only informing the recipient about goods or services, but als

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Raevskaya, Marina M., and Irina V. Selivanova. "Institutional discourse of the modern Spanish monarchy: Communicative strategies and tactics in Felipe VI’s speeches." Vestnik of Saint Petersburg University. Language and Literature 18, no. 4 (2021): 810–30. http://dx.doi.org/10.21638/spbu09.2021.411.

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In the article, Felipe VI’s public speeches (from 2014 to 2020) are considered an example of institutional status-oriented discourse. In the framework of the critical discourse analysis, the speeches are thought to be a communicative practice aimed at establishing a set of traditional values and patterns, to maintain social order and expand certain political ideas. The monarch uses communicative strategies and tactics differently depending on the addressee. The speeches delivered in the country employ a wider range of instruments of speech influence and a greater variety of means of linguistic

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Tochitskaya, Nadezhda A. "Communicative strategies and tactics of speech influence in art journalism genres (review, reportage)." Media Linguistics 8, no. 3 (2021): 287–98. http://dx.doi.org/10.21638/spbu22.2021.307.

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The article examines the communicative strategies and tactics of speech influence used in the presentation of an artwork and a cultural event in art journalism. The accelerating process of the commercialisation of art with a greater degree of intensity actualises the work as a commodity. In the representation of artistic culture in media discourse, this is manifested in a weakening of the analytical component and aesthetic appreciation. Media texts increasingly use entertainment approaches, and there is a tendency towards performativity and shock value, an ironic style. This is reflected in th

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Vasilkova, Valeriya V., Natalya I. Legostaeva, and Polina M. Kruchinina. "Communicative strategies of COVID-trolling on the VKontakte social network." Vestnik of Saint Petersburg University. Sociology 14, no. 3 (2021): 276–94. http://dx.doi.org/10.21638/spbu12.2021.306.

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The activation of trolling accounts during the COVID-19 pandemic, which are usually associated with COVID dissidence and cast doubt on the effectiveness of measures taken to combat the pandemic, has actualized the problem of detecting potentially dangerous accounts on social networks and analyzing the communication strategies they use to influence network users. The article represents the first experience of studying trolling strategies in the discussion of COVID-19 by users of the Russian social network “VKontakte”. Using unique methodology to detect trolling accounts based on the analysis of

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Herasymenko, O. Yu. "STRATEGIES AND TACTICS OF MANIPULATIVE INFLUENCE IN TERMS OF POLITICAL DISCOURCE: ANALYSIS AND CLASSIFICATION." INTELLIGENCE. PERSONALITY. CIVILIZATION, no. 2 (23) (December 30, 2021): 78–88. http://dx.doi.org/10.33274/2079-4835-2021-23-2-78-88.

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Objective. The objective of the present article is to investigate the problem of defining the «strategy» and «tactics» of manipulative influence in political discourse, to study the existing classifications of scientific communication strategies and tactics and to analyze their features. Methods. The main scientific results are obtained by applying a set of general and special research methods, namely: analysis, systematization and generalization of scientific literature, induction, deduction (to identify approaches to understanding the nature of tactics and strategies of manipulative influenc

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Tikhomirova, Larisa S., and Anastasia S. Chernousova. "Types of communication strategies and tactics in real estate advertising (based on Internet sites in Perm)." Media Linguistics 11, no. 3 (2024): 325–40. http://dx.doi.org/10.21638/spbu22.2024.303.

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The article analyzes advertising texts covering the real estate market in modern media discourse. The issue of language strategies and tactics of advertising media texts of residential complexes (LCs) owned by authors demonstrating different approaches to this advertising product is considered. Through linguostylistic, functional-grammatical and comparative analyses, a conclusion is made about the choice of the following argumentation tactics as language strategies: emotional, rational and mixed. Emotional tactics are implemented through an appeal to basic human needs: for example, to comfort

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Olenev, S. V., L. S. Tikhomirova, and K. V. Permyakova. "Rational and Emotional Communicative Strategies and Tactics in Advertising Discourse of Russian Glossy Magazines." Nauchnyi dialog 14, no. 5 (2025): 205–23. https://doi.org/10.24224/2227-1295-2025-14-5-205-223.

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This article analyzes the communicative strategies and tactics of advertising within the discourse of Russian glossy magazines, highlighting their impact and reflecting the value system inherent in glossy magazine discourse. The aim of this study is to identify and describe the strategies and tactics employed to exert influence and realize the ideal-forming function of advertising in the media texts of contemporary Russian glossy magazines. The methodological framework is grounded in linguistic stylistics, linguistic pragmatics, and socio-communicative approaches. Analyzing advertising texts a

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Floyd, Laura. "Conflicting Communication Strategies of Election Debates in Spanish and Ukrainian Political Discourse." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 38 (2020): 59–71. http://dx.doi.org/10.17721/2663-6530.2020.38.04.

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The article analyzes the conflicting communication strategies of the participants of the election debates in Spain in 2019. The peculiarities of communicative interaction of Spanish politicians in the conditions of political agitation on the eve of the parliamentary elections are considered the main strategies of their interaction are singled out. The purpose of the analysis was to identify and characterize the main communication strategies used by Spanish politicians during the 2019 election campaign during a televised debate. The material of the study was a card index of text fragments of sp

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Floyd, Laura. "Conflicting Communication Strategies of Election Debates in Spanish and Ukrainian Political Discourse." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 38 (2020): 59–71. http://dx.doi.org/10.17721/2663-6530.2020.38.04.

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The article analyzes the conflicting communication strategies of the participants of the election debates in Spain in 2019. The peculiarities of communicative interaction of Spanish politicians in the conditions of political agitation on the eve of the parliamentary elections are considered the main strategies of their interaction are singled out. The purpose of the analysis was to identify and characterize the main communication strategies used by Spanish politicians during the 2019 election campaign during a televised debate. The material of the study was a card index of text fragments of sp

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Zernetsky, Pavlo, and Olena Kucherova. "Cognitive maps of discourses of British conservative and Australian liberal political manifestos." Language: classic - modern - postmodern, no. 7 (November 24, 2021): 35–49. http://dx.doi.org/10.18523/lcmp2522-9281.2021.7.35-49.

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The research endeavors to study and determine the influence of cognitive maps on production of political manifestos discourse. The research has been conducted in the framework of Sociocognitive Discourse Studies. The results show that discourse cognitive structure of British Conservative Party and Australian Liberal Party manifestos is characterized by different sets of cognitive maps on the level of communicative strategies and somewhat similar sets of cognitive schemas on the level of communicative tactics. Applying the method of interpropositional semantic analysis, the communicative strate

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Ilyukhin, Nikita Igorevich. "Strategies for leveling manipulative influence arising in the communication process within the framework of an interview (based on the K. A. Sobchak interview)." Philology. Theory & Practice 18, no. 3 (2025): 837–43. https://doi.org/10.30853/phil20250119.

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The aim of the research is to identify the communicative strategies used by the interviewee to evade manipulative influence exerted upon them by the interviewer. The scientific novelty of the research lies in the fact that the work examines, for the first time, the communicative reactions of the addressee to the manipulative influence exerted upon them. The article investigates the communicative features of the interview genre, analyzes contemporary interview discourse, and the influence of internet technologies on the presentation of information to the modern viewer. The interview as a speech

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Yakubovna, Gulamova Malika. "Stylistic and Pragmatic Approaches to Persuasive Strategies in Uzbek And Italian." American Journal of Philological Sciences 05, no. 04 (2025): 153–56. https://doi.org/10.37547/ajps/volume05issue04-38.

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This article explores the stylistic and pragmatic aspects of persuasive strategies in the Uzbek and Italian languages within their respective linguocultural contexts. By analyzing a range of authentic communicative situations — including political speeches, advertisements, everyday conversations, and literary texts — the study identifies the most used persuasive tactics and their cultural underpinnings. The research employs a comparative approach to uncover both universal and culture-specific features of persuasive discourse. Attention is given to speech acts, politeness strategies, rhetorical

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Selivanova, Irina V. "Communicative Strategies and Tactics in the Spanish King Felipe VI’s Public Speeches." NSU Vestnik. Series: Linguistics and Intercultural Communication 18, no. 4 (2020): 122–32. http://dx.doi.org/10.25205/1818-7935-2020-18-4-122-132.

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Nowadays the ways to influence an audience by the rhetoric of public speeches are widely studied. The analysis of speech influence in institutional status-orientated discourse is a promising and actively developing area in modern Linguistics. The institutional discourse of the Spanish monarchy plays an important role in social relations in modern Spain. However, its features still have not been described in detail in Roman studies, especially in the linguopragmatic perspective. Moreover, due to the current socio-economic and political context it is extremely important to analyze what linguisti

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Smirnova, Irina V. "The discourse of technically mediated fraud: The genre “razvod” / “razvodilovo” (≈ “swindle” / “con game”) and its strategies." International Journal “Speech Genres” 19, no. 1 (41) (2024): 90–103. http://dx.doi.org/10.18500/2311-0740-2024-19-1-41-90-103.

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The article examines fraudulent discourse – a special type of discourse, the purpose of which is to take possession of other people’s property and obtain benefits through deceit or breach of trust. The author differentiates the legal understanding of the phenomenon of “fraud” and its perception in the ordinary worldview. It is proved that the concept of fraudulent discourse should include a number of communicative acts qualified by the Criminal Code of the Russian Federation as theft or extortion. The central genre of fraudulent discourse is the speech genre “swindle” / “con game”, based on th

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Binshtein, M. M., and N. A. Samylicheva. "Linguistic-discursive peculiarities of pronominal usage in political discourse (based on the material of the political talk show "60 Minutes")." Russian language at school 85, no. 5 (2024): 79–90. http://dx.doi.org/10.30515/0131-6141-2024-85-5-79-90.

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This paper considers the specific features of the functioning of pronouns in political discourse. We analyse their role in the speech of the presenters and guests of the "60 Minutes" talk show. It belongs to the television discussion genre whose function is to form a collective political world picture by projecting and broadcasting certain images and meanings. The relevance of the research is due to the need not only for studying communication strategies and tactics in political actors’ speech, but also for analysing the impact of linguistic means on public opinion formation and transformation

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Zavalniuk, I., and V. Bohatko. "STRATEGY OF SELF-PRESENTATION OF THE MODERN UKRAINIAN POLITICIAN: THE PRAGMALINGUISTIC DIMENSION." Mìžnarodnij fìlologìčnij časopis 14, no. 1 (2023): 6–16. http://dx.doi.org/10.31548/philolog14(1).2023.01.

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The article analyzes one of the speech strategies - the strategy of self-presentation, which is actively used in modern Ukrainian political discourse. It has been established that the question of the role of political discourse, in particular the influence of the linguistic personality of a Ukrainian politician on the formation of the country's internal and external political image, is becoming particularly relevant today, given the conditions of the multinational and multilingual situation that has developed in Ukraine, on the one hand, and the full-scale invasion of the russian federation to

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Ulanova, Ekaterina Eduardovna, and Veronika Viktorovna Katermina. "Strategies, tactics, and techniques as reflections of the linguistic personality of a simultaneous interpreter (in the English-Russian language pair)." Philology. Theory & Practice 17, no. 9 (2024): 3396–407. http://dx.doi.org/10.30853/phil20240481.

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The research aims to identify the strategies, tactics, and techniques employed in simultaneous interpretation, viewed through the lens of linguistic personology and the reflection of the linguistic personality of a simultaneous interpreter. Within a systemic framework, the study considers the interrelation of key concepts in translation studies: translation strategy, tactics, method, technique, translation transformation, and translation solution. Based on a theoretical review of Russian and foreign approaches to defining translation strategy, tactics, translation technique, and transformation

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Akateva, Irina, Lev Vasilev, and Ekaterina Oshanova. "TAXONOMY PROBLEMS OF VERBAL INFLUENCE TACTICS AND STRATEGIES." Proceedings of CBU in Social Sciences 1 (November 16, 2020): 1–3. http://dx.doi.org/10.12955/pss.v1.34.

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Human communication has been a relevant area of social research for last 50 years. It attracts the attention of psychologists, sociologists, culturologists, and, of course, linguists. The theory of verbal influence, which arose at the intersection of argumentation, rhetoric, and pragmatics, is now at the stage of forming its own terminological research vocabulary, as is evidenced by the lack of an elaborate system of tactics and strategies. The article highlights leading approaches to this problem within the framework of various scientific disciplines. It is worth mentioning that special contr

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Zaitseva, Irina P. "A character of modern drama in the aspect of communicative strategy of self-presentation (based on the oeuvre of Nikolay Kolyada)." Izvestiya of Saratov University. Philology. Journalism 24, no. 3 (2024): 279–87. http://dx.doi.org/10.18500/1817-7115-2024-24-3-279-287.

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The article analyzes the unique manifestation of one of the communicative speech strategies – the strategy of self-presentation, which, “at the suggestion” of the author, is quite actively implemented in modern plays by their characters. The analysis is based on the work of Nikolay Kolyada (the play Wedge-Wagon from the dramatic diptych Two Plus Two). The fact that the characters in the plays are imbued with this kind of speech-behavioral lines is essentially determined by the parameters of drama as a literary genre, which significantly limit the “presence” of the author in the work, and somew

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Mahdalena Juniarsih, Ahmad Hendrawan, Aa Nugraha, Raihan Nuryasa Fartusi, and Ika Kartika. "Keterampilan Pemimpin dalam Komunikasi dan Pengambilan Keputusan Berdasarkan Nilai-Nilai Islam dalam Konteks Pendidikan." EduInovasi: Journal of Basic Educational Studies 4, no. 3 (2024): 1509–16. http://dx.doi.org/10.47467/edu.v4i3.4307.

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This research is to determine leaders' skills in communication and decision making based on Islamic values in an educational context. The method used is a qualitative methodology with data collected through the library research method. The data obtained in this method is based on facts, reality in the field and not designed by researchers through research research. The results of this research are that the success of a leader in influencing by using influencing tactics is largely determined by the leader's skills and experience. Leaders who have high skills and experience are easier to influ

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Krasovskaya, N. A. "IMPLEMENTATION OF TRAINER-INSTRUCTOR’S COMMUNICATION STRATEGIES IN ADULT GROUPS." TULA SCIENTIFIC BULLETIN. HISTORY. LINGUISTICS, no. 3(19) (December 5, 2024): 107–18. https://doi.org/10.22405/2712-8407-2024-3-107-118.

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The article raises a topical issue of choosing communication strategies and some ways of their implementation. Modern society is characterized by fairly free communication practices that im-plement a variety of communication strategies. The choice and implementation of communication strategies are influenced by various extralinguistic factors, the features of the linguistic personality of the communicants, and the goals that the speaker sets for themselves. The article turns to the consid-eration of the communication strategies of a trainer-instructor working with adult students of a dance sch

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Dzykovych, Olga, and Yuliia Haidaienko. "COMPARATIVE ANALYSIS OF COMMUNICATION STRATEGIES AND TACTICS IN ANGELA MERKEL'S AND PETRO POROSHENKO'S SPEECHES." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ «Fìlologìâ» 1, no. 14(82) (2022): 94–97. http://dx.doi.org/10.25264/2519-2558-2022-14(82)-94-97.

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The article is devoted to topical problems of modern political communication, its linguopragmatic and psycholinguistic aspects. The paper analyzes the speeches of former German Chancellor Angela Merkel and former President of Ukraine Petro Poroshenko. The authors of the article considered the communication strategies and tactics that are often used in the speeches of politicians in Germany and Ukraine. The authors studied the specifics of the speech of politicians and identified the patterns of use of various communication techniques, in accordance with the goal that politicians needed to achi

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Priima, Tatiana Ivanovna. "Specificity of the implementation of communicative strategies in English and Serbian mediation discourse." Philology. Theory & Practice 18, no. 3 (2025): 1090–99. https://doi.org/10.30853/phil20250157.

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The objective of this research is to identify the specific characteristics of mediation strategies and tactics in the context of societal division (based on English and Serbian language data). The article examines four documents united by the theme of conflict resolution in Europe, namely, the Kosovo issue concerning the status of the autonomous province of Kosovo and Metohija within the Republic of Serbia. The scientific novelty lies in the fact that this is the first study of mediation discourse based on geopolitical material, where the mediator is not an authorized specialist tasked with fa

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Галивец, И. Н. "TYPES OF INFLUENCE ON THE ADDRESSEE IN ENGLISH MEDIA DISCOURSE." Vestnik of Russian New University. Series "Man in the modern world", no. 4 (October 15, 2022): 105–14. http://dx.doi.org/10.18137/rnu.v925x.22.04.p.105.

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Рассмотрены отдельные аспекты реализации коммуникативных стратегий информирования и аргументации в языке публикаций англоязычных медиа. Понятие экологического дискурса сегодня ассоциируется со всеми проявлениями коммуникации в обществе, коммуникацией в пределах отдельных каналов (визуальный, слуховой, тактильный), проявлением правил общения, способов изложения и воплощения прагматической цели говорящего (этикет). Исследованы виды влияния в материалах информационных жанров об экологических проблемах. Уделено внимание языковым средствам создания журналистских англоязычных материалов. Выделены ар

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Sazhyna, Alena, Marina Levchenko, Veronika Shabanova, and Nina Skitina. "The strategy of informing and tactics of its realization in the polemical discourse of the print mass media." E3S Web of Conferences 284 (2021): 08007. http://dx.doi.org/10.1051/e3sconf/202128408007.

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All areas of our life, including interaction between people is now under the influence of technological progress. Information becomes available through various means, including the Internet variants of the press publications. In this sense, the polemical discourse of the print media becomes very popular with participants of communication – both the addresser and the addressee who get the possibility to take part in solving different urgent problems which arise in the society. The specifics of this kind of communication requires careful analysis in order to clarify the mechanisms of achieving t

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Herasymenko, O. Yu. "SPECIFICITY OF THE THEATRICAL STRATEGY AS A LEADING STRATEGY OF MANIPULATIVE INFLUENCE IN THE PROCESS OF THE PRE-ELECTION DEBATES OF D. TRUMP AND H. CLINTON." INTELLIGENCE. PERSONALITY. CIVILIZATION, no. 2 (27) (December 30, 2023): 19–25. http://dx.doi.org/10.33274/2079-4835-2023-27-2-19-25.

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Objective. The objective of the present article is to analyze the materials of the pre-election debates of H. Clinton and D. Trump in order to justify the use and analysis of the strategy of theatricality as one of the most influential in the process of political debates. Methods. The main scientific results are obtained using a set of general and special research methods, namely: analysis of video and audio materials of election debates, comparison, synthesis, systematization and generalization of scientific literature. Results. The ability to use communicative strategies, in particular, the

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Tudose, Cătălin. "Software Methodologies and War Strategies." Journal of Systemics, Cybernetics and Informatics 20, no. 1 (2022): 174–90. http://dx.doi.org/10.54808/jsci.20.01.174.

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Innovation is permanent in all fields of human activity. Strategy and tactics adopted by one discipline may be used to communicate through disciplines or may be transposed and adapted in other fields. The contemporary activity of software development brought to emerging different methodologies that exercise their influence to other fields and may be applied in other disciplines. On the other hand, as people showed the highest inventiveness in attacking and conquering others, the basic military notions are used across disciplines. Adapting the attacking and war strategies to different fields re

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Vorobiova, Svetlana N. "COMMUNICATION STRATEGIES AND TACTICS IN THE PSALMS OF KING DAVID." Verhnevolzhski Philological Bulletin 23, no. 4 (2020): 105–12. http://dx.doi.org/10.20323/2499-9679-2020-4-23-105-112.

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In this article, the Psalter of King David, a famous religious and cultural monument, which is considered by us not so much as a collection of prayers presented in an artistic and poetic form, as legal texts depicting a formal trial carried out in the presence of a Judge God, a righteous defender, an accuser, in the role of the psalmist himself, and the accused (sinners violating God's Law To realize the main communicative goal – to attract the Judge's attention, to make him listen and perceive what is said, to motivate Him to carry out the desired action – the author uses communication strate

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Pelepeychenko, Lyudmyla, Yurii Zatsnyi, and Margaryta Zaitseva. "Cognitive dissonance as factor of influence in American courtroom discourse." Linguistics and Culture Review 5, S3 (2021): 173–86. http://dx.doi.org/10.21744/lingcure.v5ns3.1497.

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The article reveals the specificity of cognitive dissonance in courtroom discourse as one of the mechanisms of communicative influence on the recipients. Two types of the phenomenon in question are grounded: dissonance caused by real-life facts, which include the nature of the crime itself, and dissonance artificially created by the prosecutor and the defense lawyer to persuasively influence the jury and the judge. Common is the use of a narrative as a persuasive, arousing the associative activity of the recipients by contrasting the axiological features of the concepts; combining elements of

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Soloshchuk, Lyudmila, and Yuliia Skrynnik. "Variativity of the Speaker’s Verbal and Non-verbal Behavior in the English Managerial Discourse." PSYCHOLINGUISTICS 34, no. 2 (2023): 110–31. http://dx.doi.org/10.31470/2309-1797-2023-34-2-110-131.

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Introduction. This paper focuses on the study of the verbal and non-verbal repertoire of the speaker changing his/her social roles in the managerial type of discourse in the psycholinguistic perspective. The ambition of this analysis is to regard the strategies and tactics of the social roles’ performance with the detailed psycholinguistic analysis of the verbal and non-verbal repertoire of the speakers. Taking into account a speaker’s mental representations, sociolinguistic characteristics, interpreted as a speaker’s social status and roles, and the communicative situation itself, the researc

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Yelizaryeva, M. A., and A. P. Kryachkova. "The Role of Language Game in German Political Discourse (on Case of “Political Ash Wednesday”)." Discourse 8, no. 6 (2022): 142–56. http://dx.doi.org/10.32603/2412-8562-2022-8-6-142-156.

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Introduction. The article is devoted to the role of the language game in the communication strategies used by German politicians within the framework of the “political Ash Wednesday” (on the example of the Christian Social Union in Bavaria, 2018, 2019 and 2020). The purpose of the study was to determine the communicative strategies for which the CSU politicians use the language game in their speeches on the “political Ash Wednesday”. The scientific novelty of the work lies in the fact that this genre of German political discourse has practically not been studied either from the point of view o

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Shapovalova, L. V., and M. S. Chugaeva. "Communication strategies of Psalm 119 as specific factors influencing consciousness (based on French translation)." Bulletin of Luhansk Taras Shevchenko National University, no. 2 (350) (2022): 32–40. http://dx.doi.org/10.12958/2227-2844-2022-2(350)-32-40.

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The article analyzes Psalm 119 as an element of religious discourse and part of the Bible in terms of communication strategies as a factor in its impact on the mind of the addressee. Recourse to the Bible is determined by the power of its influence on the minds of people through the use of various language and speech means. Religious discourse differs from other types of discourse in its manipulativeness. However, since this word has acquired a negative connotation, we consider it inappropriate to use it in relation to biblical texts, and we prefer the term „influence”. Religious discourse is

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Medvedska, Iryna, and Yevheniia Vienievtseva. "The Means of Language Objectivation of the Controlling Strategy of English Fitness Discourse." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu Serìâ Fìlologìâ 14, no. 25 (2021): 229–36. http://dx.doi.org/10.34079/2226-3055-2021-14-25-229-236.

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The intensification of globalization inevitably leads to the change of people’s values, the emerging of new social institutions, and, as a consequence, new institutional discourses. Thus, the dominating values of the ХХth and ХХІst centuries are strong health and good looks, which are embodied in the notion “healthism” – the high level of medical (physiological and nutritional) awareness. The popularization of healthy lifestyle and a beautiful body, as well as the promotion of fitness clubs resulted in the appearance of such a type of a discourse as fitness discourse, which we define as a vari

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Ben Romdhane, Samar. "Strategies and tactics of polemical exchanges: The play of minorization/de-minorization in public hearings." Journal of Arab & Muslim Media Research 15, no. 2 (2022): 287–308. http://dx.doi.org/10.1386/jammr_00051_1.

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Broadly debated in various public arenas, the ‘reasonable accommodation’ controversy has emerged on the advocacy agenda in Quebec (Canada), raising heated disagreements about religious minorities’ rights and practices, and passionate discussions about policies governing the management of religious diversity. While borrowed from the legal domain, the concept of reasonable accommodation moved beyond its origin and became the subject of various inquiries in communication studies and sociology, raising questions such as the media’s role in transforming the debate into a social crisis, the sexist r

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Ostapenko, S. A., and K. I. Mykhalchenko. "DISCOURSE STRATEGIES IN ENGLISH (ON THE EXAMPLE OF ENGLISH-SPEAKING MEDIA PERSONALITIES SPEECHES)." INTELLIGENCE. PERSONALITY. CIVILIZATION, no. 2(29) (December 30, 2024): 20–28. https://doi.org/10.33274/2079-4835-2024-29-2-20-28.

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Objective. The objective is to find out the effectiveness of using discourse strategies in English to facilitate communication between representatives of different socio-cultural environments. Methods. The main scientific results are obtained using a complex of general scientific methods, method of systematization, theoretical method, component analysis, special linguistic methods which allow to consider language structures to understand the communicative potential in the context of discourse. Results. The modern discourse of mass communication includes various discursive practices that form t

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