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1

Investors, Groupe. À vos marques: Stratégies efficaces pour les 20 à 40 ans. Trécarré, 1998.

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2

Créer et développer une marque. Studyrama, 2012.

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3

Lenderman, Max. Brand new world: How paupers, pirates, and oligarchs are reshaping business. Collins, 2010.

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4

Régragui, Ismaïl. La diplomatie publique marocaine: Une stratégie de marque religieuse? L'Harmattan, 2013.

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5

Lalanne-Gobet, Catherine. Créer un nom de marque et un nom de domaine. Eyrolles-Éd. d'Organisation, 2009.

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6

Bô, Daniel. Brand content: Comment les marques se transforment en médias. Dunod, 2009.

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Kunitzky, Ron. Partnership marketing: How to grow your business and transform your brand through smart collaboration. J. Wiley & Sons Canada, 2011.

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8

Chiaravalle, Bill. Les marques pour les nuls. First éd., 2011.

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9

A vos marques, prêts-- cherchez!: La stratégie européenne de Lisbonne, vers un marché de la recherche. Editions du Croquant, 2008.

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10

Tony, Babinski, and Alper Eric 1985-, eds. Le capital conversationnel: Un projet Sid Lee. Éditions Transcontinental, 2009.

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11

Chevalier, Michel. Management et marketing du luxe. Dunod, 2008.

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12

Fabrice, Lemainque, ed. Logos et identité visuelle: Principes fondamentaux et études de cas, 300 logos du monde entier analysés et commentés. Dunod, 2011.

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13

Dreyfus, Nathalie, and Béatrice Thomas. Marques, dessins et modèles : Stratégie de protection, de défense et de valorisation. Delmas, 2002.

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14

Kunitzky, Ron. Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration. Wiley & Sons, Incorporated, John, 2010.

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15

Kunitzky, Ron. Partnership Marketing: How to Grow Your Business and Transform Your Brand Through Smart Collaboration. Wiley & Sons, Incorporated, John, 2010.

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