Books on the topic 'Stratégies publicitaires'
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Consult the top 21 books for your research on the topic 'Stratégies publicitaires.'
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Université de Caen Basse-Normandie. Centre de recherche LASLAR and Université de Caen Basse-Normandie, eds. L'auteur et ses stratégies publicitaires au XIXe siècle. Centre de recherche LASLAR (EA 4256), Université de Caen Normandie, 2019.
Find full textMarcenac, Luc. Stratégies publicitaires: De l'étude mercatique au choix des médias. 3rd ed. Bréal, 1994.
Find full textMarcenac, Luc. Stratégies publicitaires: De l'étude marketing au choix des médias et des techniques hors médias. 5th ed. Bréal éditions, 2002.
Find full textMakhloufi, Mustapha. Lecture sémiotique des stratégies manipulatoires dans le discours publicitaire: De l'énoncé à l'énonciation. A.N.R.T. Université de Lille III, 1993.
Find full textJoannis, Henri. De la st[r]atégie marketing à la création publicitaire: Magazines, affiches, TV/Radio, Internet. 2nd ed. Dunod, 2005.
Find full textLussagnet, Nicole. La stratégie publicitaire et l'enfant: Contribution à l'analyse des représentations publiphobes et publiphiles chez l'enfant de 8 à 12 ans. A.N.R.T. Université de Lille III, 1992.
Find full textMarcenac, Milon, and Saint-Michel. Stratégies publicitaires. De l'étude mercatique au choix des médias. Breal, 2000.
Find full textMarcenac, Luc, Serge-Henry Saint Michel, and Alain Milon. Stratégies publicitaires : De l'étude marketing au choix des médias. Breal, 2002.
Find full textSanderson, Kim, Marc Loiseau, and Stephane Pincas. History of Advertising. Taschen Benedikt Verlag Gmbh., 2019.
Find full textKolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.
Find full textKolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.
Find full textKolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.
Find full textKolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.
Find full textKolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.
Find full textStrategic Creativity: A Business Field Guide to Advertising, Branding, and Design. Taylor & Francis Group, 2022.
Find full textLanda, Robin. Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. Taylor & Francis Group, 2022.
Find full textLanda, Robin. Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. Taylor & Francis Group, 2022.
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