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Books on the topic 'Stratégies publicitaires'

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1

Université de Caen Basse-Normandie. Centre de recherche LASLAR and Université de Caen Basse-Normandie, eds. L'auteur et ses stratégies publicitaires au XIXe siècle. Centre de recherche LASLAR (EA 4256), Université de Caen Normandie, 2019.

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2

Marcenac, Luc. Stratégies publicitaires: De l'étude mercatique au choix des médias. 3rd ed. Bréal, 1994.

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3

Marcenac, Luc. Stratégies publicitaires: De l'étude marketing au choix des médias et des techniques hors médias. 5th ed. Bréal éditions, 2002.

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4

Makhloufi, Mustapha. Lecture sémiotique des stratégies manipulatoires dans le discours publicitaire: De l'énoncé à l'énonciation. A.N.R.T. Université de Lille III, 1993.

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5

Joannis, Henri. De la st[r]atégie marketing à la création publicitaire: Magazines, affiches, TV/Radio, Internet. 2nd ed. Dunod, 2005.

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6

Lussagnet, Nicole. La stratégie publicitaire et l'enfant: Contribution à l'analyse des représentations publiphobes et publiphiles chez l'enfant de 8 à 12 ans. A.N.R.T. Université de Lille III, 1992.

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7

Marcenac, Milon, and Saint-Michel. Stratégies publicitaires. De l'étude mercatique au choix des médias. Breal, 2000.

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8

Marcenac, Luc, Serge-Henry Saint Michel, and Alain Milon. Stratégies publicitaires : De l'étude marketing au choix des médias. Breal, 2002.

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9

Joannis, Henri. De la stratégie marketing à la création publicitaire. Dunod, 1995.

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10

Sanderson, Kim, Marc Loiseau, and Stephane Pincas. History of Advertising. Taschen Benedikt Verlag Gmbh., 2019.

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11

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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12

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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13

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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15

Kolah, Ardi. Improving the Performance of Sponsorship. Taylor & Francis Group, 2015.

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16

Improving the Performance of Sponsorship. Routledge, 2015.

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17

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. Taylor & Francis Group, 2022.

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18

Landa, Robin. Strategic Creativity. Taylor & Francis Group, 2022.

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19

Landa, Robin. Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. Taylor & Francis Group, 2022.

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20

Landa, Robin. Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design. Taylor & Francis Group, 2022.

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21

Strategic Creativity. Taylor & Francis Group, 2022.

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