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Journal articles on the topic 'Strategy and Digital Marketing'

Author: Grafiati

Published: 18 April 2022

Last updated: 30 July 2025

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1

Mogilko, M. D. "DIGITAL MARKETING STRATEGY." Business Strategies, no. 5 (January 1, 2016): 5. http://dx.doi.org/10.17747/2311-7184-2016-5-5.

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Rizaldi, Arjuna, and H. Hidayat. "Digital Marketing Communication Strategy." Jurnal Entrepreneur dan Entrepreneurship 9, no. 2 (2020): 57–66. http://dx.doi.org/10.37715/jee.v9i2.1340.

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The purpose of this research is to see how digital marketing strategies can affect the increase in sales and number of customers. The method used to support this research is descriptive qualitative method by collecting data through literature study in order to describe the elements that exist in a digital marketing strategy in depth. The results of this study show that the development of information technology is necessary for the community to support a variety of business activities both large and small. one of them is using digital marketing in the marketing system of a business unit to incr

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Rizaldi, A., F. Margareta, K. Simehate, S. N Hikmah, C. N Albar, and A. A Rafdhi. "Digital Marketing as a Marketing Communication Strategy." International Journal of Research and Applied Technology 1, no. 1 (2021): 61–69. http://dx.doi.org/10.34010/injuratech.v1i1.5639.

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Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was escriptive methods, namely data collection and questionnaires. Methods of data collection carried out by observation, interviews and literature study. The questionnaire was used in analyzing consumers who use organic fertilizers on chilies. The results of this research show that d

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Susanti, Leni. "Product Marketing Strategy Using Digital Marketing Technology." Journal of Social Science and Business Studies 3, no. 1 (2025): 386–91. https://doi.org/10.61487/jssbs.v3i1.128.

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The rapid evolution of digital marketing technologies has transformed the landscape of product marketing, enabling businesses to reach broader audiences and deliver personalized experiences. This paper explores effective product marketing strategies using digital marketing tools and technologies, focusing on their impact on customer engagement, brand awareness, and sales performance. Key strategies include leveraging social media platforms, search engine optimization (SEO), content marketing, and data-driven analytics to enhance campaign effectiveness. Integrating artificial intelligence (AI)

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Nanda, Prof Shashi, Dr Romita Popli, and Dr Reema Dehal. "Digital Marketing: Acomprehensive Performance Strategy." International Journal of Advances in Engineering and Management 7, no. 2 (2025): 523–29. https://doi.org/10.35629/5252-0702523529.

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This is an era of digitalization where information technology has become a medium for every activity executed, the marketing field is no exception. Customers' increased usage of digital platforms has created newer opportunities for marketers to reach them. An understanding of what motivates a customer to make a decision is crucially important as it offers a deeper deliberation on the part of the marketer. This paper attempts to clearly understand the concept of digital marketing in the light of a young and techno-savvy target audience. The researcher attempts to gain deeper insights into the o

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Kubota, Yukihiko. "Brand Strategy in the Digital Society:." Japan Marketing Journal 39, no. 3 (2020): 67–79. http://dx.doi.org/10.7222/marketing.2020.008.

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Rohmat Hidayat, Agus, and Nur Alifah. "Marketing Communication Strategy for Coffee Through Digital Marketing." Return : Study of Management, Economic and Bussines 1, no. 4 (2022): 139–44. http://dx.doi.org/10.57096/return.v1i04.54.

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Background: Marketing communication is one step that has a major influence on the success of a company. Along with the development of technology, the economy, and the market, competition becomes more stringent. For this reason, marketing communication media are needed to be able to reach the target market. For this reason, marketing communication media are needed to be able to reach the target market. Aim: This study aims to explain SCI Coffee's marketing communication strategy, which includes message strategy and media strategy, as implemented through Instagram Method: This research uses a de

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Rohmat Hidayat, Agus, and Nur Alifah. "Marketing Communication Strategy for Coffee Through Digital Marketing." Return : Study of Management, Economic and Bussines 1, no. 4 (2022): 139–44. http://dx.doi.org/10.57096/return.v1i4.54.

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Background: Marketing communication is one step that has a major influence on the success of a company. Along with the development of technology, the economy, and the market, competition becomes more stringent. For this reason, marketing communication media are needed to be able to reach the target market. For this reason, marketing communication media are needed to be able to reach the target market. Aim: This study aims to explain SCI Coffee's marketing communication strategy, which includes message strategy and media strategy, as implemented through Instagram Method: This research uses a de

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Lee, Willy Christian, and Sisca Aulia. "Analisis Digital Marketing Media Sosial Instagram Dare Photobooth." Prologia 7, no. 2 (2023): 263–68. http://dx.doi.org/10.24912/pr.v7i2.21349.

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This background of this research about technology development and human needs that changes how human do business activities. The entreprenuer required to follow technology and using the technology to innovate or carry out business strategy to get customer. One of the most used social media is Instagram, so a lot entreprenuer do marketing strategy on it like Darephotobooth to get more customer. In this research, researcher focus on what strategy Darephotobooth used to get more customer with qualitative research. To get the data, researcher using interview, observation and documentation. This re

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Tapp, Alan. "Digital Marketing." Journal of Database Marketing & Customer Strategy Management 10, no. 3 (2003): 279–80. http://dx.doi.org/10.1057/palgrave.jdm.3240116.

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Meryem, BOUFIM, and BARKA Hafid. "Digital Marketing: Five Stages Maturity Model for Digital Marketing Strategy Implementation." International Journal of Business and Technology Studies and Research IJBTSR 3, no. 3 (2021): 15 pages. https://doi.org/10.5281/zenodo.5578706.

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<em>The new context of digital has reversed collegiate definitions and swayed power between companies and customers. As a result, meeting customer needs has become the focus and challenge of any business. With customer centric strategies, implementation frameworks have to be adjusted following marketing shift from mass marketing to digital personalized marketing. The changing technologies and customer behavior become daily challenges for marketers to improve their reaching and conversion techniques. Marketers are also challenged to nurture customer relationship across virtual world in fierce c

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Murti, Aji Kresno, Titin Endrawati, Muhammad Sani Kurniawan, Bayu Prabowo Sutjiatmo, and A. R. Arie Wicaksono. "Digital marketing strategy for business services." International journal of business, economics & management 6, no. 3 (2023): 255–62. http://dx.doi.org/10.21744/ijbem.v6n3.2188.

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This study delves into the significance of digital marketing strategies for business services, specifically within the financial services sector. Using a literature research method to examine the marketing challenges of the financial service companies under investigation, which leads to the formulation of new digital marketing strategies. The recommended digital marketing strategy centers on social media marketing, search engine optimization, and email marketing, with an emphasis on personalization and robust customer engagement. Findings underscore the essential role of digital marketing, esp

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Yan, Yating. "Analysis of Burberry's Marketing Strategy." Advances in Economics, Management and Political Sciences 17, no. 1 (2023): 242–46. http://dx.doi.org/10.54254/2754-1169/17/20231104.

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Over the past decade, digital marketing has become essential to an organization's market-ing strategy. As a leader in the luxury market, Burberry's digital marketing is the core part of its operation. It has successfully adopted digital marketing strategies to attract the younger generation. As a form of online marketing, it has enabled Burberry to build its brand image and revolutionize the marketing industry. The brand's digital marketing is re-flected in its product design, campaign videos, creative content, and choice of marketing channels. This paper analyzes Burberry's digital marketing

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Prymostka, Olena. "Life insurance companies marketing strategy in the digital world." Insurance Markets and Companies 9, no. 1 (2018): 70–78. http://dx.doi.org/10.21511/ins.09(1).2018.06.

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The research is aimed to evaluate the internet marketing strategies in of life insurance companies in Ukraine. The insurance service in the time of digitalization faces scenarios of implementation in the marketing strategy on-line component. The main challenge for Ukrainian life insurance companies comparatively with the world practice is non-obligatory status of such kind of insurance contracts. So, on the one hand, costs of operation, regulatory pressures and inflexible technology infrastructure are increasing, and, on the other hand, economic recession does not allow to increase the number

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Setiawan, Dimas, Mei Lenawati, and Andria Andria. "Analisis dan Perencanaan Race Framework Digital Marketing Strategy Pada CV. Pandawa Digital Media." Fountain of Informatics Journal 7, no. 3 (2023): 7–11. http://dx.doi.org/10.21111/fij.v7i3.9406.

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Abstrak“PANDAWA” branding & Digital Marketing merupakan sebuah bentuk usaha yang bergerak di bidang jasa optimasi produk bisnis, lewat optimasi branding dan digital marketing. Unit usaha ini terbentuk sebagai salah satu bentuk adaptasi dari berbagai fenomena transformasi revolusi industri 4.0, serta memiliki tujuan untuk memenuhi kebutuhan berbagai organisasi bisnis di Madiun dan pelaku UMKM di Madiun dalam melakukan scale up produk bisnis yang mereka miliki. Sedangkan produk CV PANDAWA Digital Media dilakukan secara terstruktur melalui tim riset dimana tahap awal dilakukan identifikasi pe

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Kusnadi. "Digital Marketing Strategy to Increase MSME Sales in the Digital Age." Interkoneksi: Journal of Computer Science and Digital Business 2, no. 1 (2024): 45–56. http://dx.doi.org/10.61166/interkoneksi.v2i1.17.

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Digital marketing is a marketing strategy that uses digital platforms and channels to promote a product, service or brand. In the modern business world, digital marketing has become an integral component in marketing efforts because it utilizes digital technology and the internet. This study aims to determine the effect of digital marketing on sales, marketing strategies, and obstacles in implementing digital marketing in MSME players using descriptive qualitative research methods. The results of this study discuss the importance of digital marketing strategies in increasing sales of MSMEs, wi

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Amaliyah, Mufidah Fikri, Agus Hermani, and Ari Pradhanawati. "Kajian Perencanaan Komprehensif Digital dalam Meningkatkan Penjualan pada CV. Sahaja." Jurnal Ilmu Administrasi Bisnis 11, no. 4 (2022): 630–40. http://dx.doi.org/10.14710/jiab.2022.35875.

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Intense market competition and a shrinking market make companies need the right marketing strategy to create high sales. The pandemic conditions and technological advances have made digital media one of the great opportunities to help companies get high sales. Therefore, comprehensive planning in digital marketing becomes quite important and needs to be designed properly. This study aims to analyze the planning of digital marketing strategies in increasing sales. The analysis was carried out by comparing the suitability of CV. Sahaja's digital marketing strategy planning with the SOSTAC strate

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Tan, Miaorou. "Digital Marketing Logic, Mechanism, Strategy and Evaluation." Advances in Economics, Management and Political Sciences 33, no. 1 (2023): 46–53. http://dx.doi.org/10.54254/2754-1169/33/20231631.

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Digital marketing is a marketing method based on digital technology and internet platforms. In recent years, with the popularity of mobile Internet and the development of social media, digital marketing has attracted more and more attention from enterprises and organizations and has become one of the important means to promote consumer purchases, enhance brand recognition and increase sales. This paper systematically expounds the underlying logic, mechanism, and strategy of digital marketing, reveals the important role of digital marketing in enterprise marketing, and provides theoretical and

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АНИЩЕНКО, К. Л. "DIGITAL MARKETING: TOOL ANALYSIS." Экономика и предпринимательство, no. 5(154) (July 1, 2023): 1167–70. http://dx.doi.org/10.34925/eip.2023.154.5.233.

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Выбор инструмента интернет – продвижения продукции компании является одним из основных элементов маркетинговой стратегии предприятия. От корректности данного выбора в значительной степени зависит эффективность реализации данной стратегии. В связи с ростом конкуренции на рынке предприятия заинтересованы в применении наиболее современных методов продвижения своей продукции – в том числе, продвижения в сети Интернет. В статье анализируются ключевые инструменты digital-маркетинга, определены положительные стороны их использования, а также рассмотрены недостатки различных инструментов интернет-марк

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Darma, I. Made Riski Aditya, Kadek Devi Kalfika Anggaria Wardani, and Adie Wahyudi Oktavia Gama. "Binoh Pottery MSME marketing expansion through digital marketing strategy." Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang 7, no. 4 (2022): 835–48. http://dx.doi.org/10.26905/abdimas.v7i4.7483.

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Intense competition and the digital ecosystem have hampered the growth of Binoh's typical pottery MSMEs. Based on problems, the Binoh Pottery MSMEs in Ubung Kaja Village can reach the digital world and a broader market through training and the application of digital-based business. Thus, MSME entrepreneurs can market and promote products through digital channels. Through a series of planned activities, this community service activity aims to provide education on the application of digital business to the Pottery MSMEs in Binoh Village. By using the Participatory Rural Appraisal (PRA) method, t

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Hasanah, Mahmudah, Jumriani Jumriani, Nurlita Juliana, and Karenina Panca Kirani. "Digital Marketing a Marketing Strategy for UMKM Products in The Digital Era." Kalimantan Social Studies Journal 3, no. 1 (2021): 36. http://dx.doi.org/10.20527/kss.v3i1.4146.

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Perkembangan teknologi terus berkembang seiring perkembangan zaman. Akses internet merupakan bagain dari perkembangan tersebut yang telah mempengaruhi kehidupan manusia. Begitupula pada aktivitas ekonomi, akses internet memiliki kontribusi bagi perkembangan suatu UMKM. Usaha Mikro Kecil dan Menengah (UKM) memanfaatkan teknologi informasi untuk menjalankan usahanya. Artikel ini bertujuan untuk mendeskripsikan digital marketing sebagai strategi pemasaran pada produk UMKM di Era digital. Artikel ini disusun dari hasil pengadian kepada masyarakat yang dilaksanakan pada tanggal 28 dan 29 Agustus 20

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Fitria Rahmadhani, Zidan Maulana, Muhammad Raviandra Antares, and Mohamad Zein Saleh. "Global Marketing Strategy in Digital Era: Analysis The Use of Digital Marketing." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2, no. 4 (2024): 328–38. https://doi.org/10.61132/nuansa.v2i4.1441.

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This article discusses global marketing strategies in the digital age, with a focus on the application of digital marketing. In the introduction, the phenomenon of digital marketing is explained as an important tool in reaching a vast global market. While many companies have successfully used digital marketing, others have failed due to a lack of understanding and proper strategy. Examples of publicly listed companies that have successfully implemented digital marketing will be outlined to provide a real-life illustration of this success. The importance of discussing digital marketing lies in

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Christina, Imelda Debby, Fenni, and Devia Roselina. "Digital marketing strategy in promoting product." Management and entrepreneurship: trends of development, no. 4(10) (2019): 58–66. http://dx.doi.org/10.26661/2522-1566/2019-4/10-05.

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LUBIS, Adiella Yankie, Prasetya Yoga SANTOSO, and Bagus Yankie FITRIANTO. "UTILIZING MEME AS DIGITAL MARKETING STRATEGY." ICCD 3, no. 1 (2021): 432–37. http://dx.doi.org/10.33068/iccd.vol3.iss1.395.

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How to utilize memes in digital marketing communication strategy (@shopdear) to increase engagement? This question arises because, so far, memes are better known as visual content (consisting of images and writing) and often contain elements of social, political, religious messages, and others. If it departs from the initial observations where the researcher assumes that memes can develop into a communication character through the tone of voice of a brand, the results of this study will also be aimed at answering and describing the relationship between the two. In this study, we implement the

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Hushko, Serhii, Volodymyr Kulishov, Hanna Puriy, Olena Hushko, and Daina Znotina. "MARKETING STRATEGY IN THE DIGITAL SPACE." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 6 (May 21, 2019): 189. http://dx.doi.org/10.17770/sie2019vol6.3685.

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The aim of the research is to determine the preconditions for integration the Ukrainian digital market into the EU's Digital Single Market. The article is devoted to the definition of preconditions integration of Ukraine into a single digital market EU in accordance with the realities of the domestic market digital integration priorities. The article is identified trends in the development of Ukrainian market of digital technologies, comparison of individual indicators it development of appropriate indicators of the EU countries, revealed the degree of difference between these principles and t

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Shermukhamedov, Abbas Tairovich, and Gulom Rakhmonovich Нamraev. "DIGITAL MARKETING STRATEGY FOR COSMETIC PRODUCTS." Theoretical & Applied Science 137, no. 09 (2024): 27–30. http://dx.doi.org/10.15863/tas.2024.09.137.6.

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Safanta, A., M. R. Shihab, N. F. A. Budi, F. F. Hastiadi, and I. Budi. "Digital Marketing Strategy for Laboratories Marketplace." Journal of Physics: Conference Series 1196 (March 2019): 012078. http://dx.doi.org/10.1088/1742-6596/1196/1/012078.

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Eliyanti Agus Mokodompit, I Nyoman Tri Sutaguna, Heriyana Heriyana, Arief Yanto Rukmana, and Sri Gustini. "Digital Marketing Strategy for MSME Development." KREATIF: Jurnal Pengabdian Masyarakat Nusantara 3, no. 4 (2023): 17–28. http://dx.doi.org/10.55606/kreatif.v3i4.2266.

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MSMEs are crucial to Indonesia's economy because of their large contribution to growth. The MSME sector is one of the main pillars holding up the basis of the Indonesian economy. MSMEs and the rise of digitalization will make Indonesia the country with the largest digital economy in Southeast Asia by 2026. However, MSMEs have difficulties, the most significant of which is the need to strengthen the human capital of MSME participants and improve digital skill development. The dearth of online marketing education continues to be a problem for many MSMEs. comparable to the Hanan Boga Rasa UMKM in

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Stanković, Milica, Tiana Anđelković, and Gordana Mrdak. "DIGITAL MARKETING STRATEGY FOR STARTUP COMPANIES." KNOWLEDGE - International Journal 58, no. 1 (2023): 155–60. http://dx.doi.org/10.35120/kij5801155s.

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The Internet is used more and more often, mostly via mobile phones, not only for its basic purpose - which is communication via mobile networks, but more and more often the reason for this is surfing, to search for informative but also entertaining content. The fact that the Internet has become widespread has led to the development of existing economic branches, as well as the emergence of new ones, so that now all businesses that are run over the Internet are experiencing their expansion or peak. Here, above all, we mean the trend of digital marketing and its presence in all segments of the I

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Nafisah, Syifaun, Nazilatul Laili Sa'adah, and Nazrul Effendy. "Marketing Strategy of Library Digital Services." DESIDOC Journal of Library & Information Technology 44, no. 5 (2024): 346–52. https://doi.org/10.14429/djlit.44.5.19189.

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This research aims to determine the marketing mix strategy for library services by comparing marketingstrategy theories based on empirical experience. This research uses a review approach. This research collects data by reviewing scientific journals on relevant topics and systematically compiling research results through abstracts, keywords, footnotes, references, research results, and quotations. This research found that libraries can use the 7Ps, Customer Relationship Management, and the Kotler and Armstrong model as marketing strategies. The 7P Model recommends that libraries develop web-ba

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Guan, Xiuzhen. "Research on Digital Human Marketing Strategy." Innovative Applications of AI 2, no. 2 (2025): 89–97. https://doi.org/10.70695/aa1202502a05.

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Abstract This paper focuses on the digital human marketing strategy, constructs a research framework with "technology-driven-content production-platform operation-ethical compliance" as the core, and systematically analyzes the application modes of large model semantic generation, multimodal interaction, templated content construction and personalized distribution mechanism in practice. Through in-depth analysis of typical cases such as JD Cloud Yanxi and Melatonin Virtual IP Renewal, the significant value of digital people in reducing costs and increasing efficiency, enhancing user engagement

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Yang, Xinye. "Digital Marketing Strategy Analysis on Olympic Games." Advances in Economics and Management Research 13, no. 1 (2025): 275. https://doi.org/10.56028/aemr.13.1.275.2025.

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Many Chinese enterprises borrow marketing activities and brand publicity, with the development of digital technology, digital marketing strategy has been widely used and developed in the Olympic Games. This paper takes Chinese enterprises in the past few Olympic Games as the object, through sorting out the existing research results on Olympic marketing and digital marketing at home and abroad, on this basis, to form an overall framework for the Olympic Games' digital marketing strategy, this paper summarizes the development process of digital marketing into five stages, which are the initial s

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Moiseieva, Mariia. "Mini Cooper: Marketing Strategy, Digital Marketing, Brand & Ethics." CRIS - Bulletin of the Centre for Research and Interdisciplinary Study 2013, no. 1 (2013): 93–113. http://dx.doi.org/10.2478/cris-2013-0005.

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Abstract The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of marketing is achieved by applying theory to them. It is determined that Mini’s marketing strategy has shifted in terms of targeting and brand positioning. As previously it was an affordable iconic British car, now it has become a cool luxury car dominantly for a young se

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Zhu, Guoan. "Precision Retail Marketing Strategy Based on Digital Marketing Model." Science Journal of Business and Management 7, no. 1 (2019): 33. http://dx.doi.org/10.11648/j.sjbm.20190701.15.

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Savitri Putri Nida, Dewa Ayu Anggya, and I. B. Teddy Prianthara. "ANALYSIS OF DIGITAL MARKETING STRATEGY AND CONSUMER ENGAGEMENT IN DIGITAL MEDIA." International Journal of Business Management and Economic Review 05, no. 04 (2022): 208–18. http://dx.doi.org/10.35409/ijbmer.2022.3423.

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The era of the industrial revolution has had an impact on the rapid and rapid development of information technology and telecommunications. This causes business competition is also increasingly competitive. Today's media business has transformed into the digital era. This study aims to analyze the Digital Marketing Strategy, implement Digital Marketing as a marketing strategy, how Media Business actors can get and maintain Consumer Engagement. This research is descriptive qualitative research. The sampling technique used was purposive sampling method. The informants in this research are three

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Zhuang, Zeyuan. "Research on ASUS's Marketing Strategy in China." Journal of Education, Humanities and Social Sciences 51 (May 8, 2025): 59–64. https://doi.org/10.54097/krkwhf25.

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Asus, as the world's leading manufacturer of computer motherboards and laptops, its subsidiary brand ROG has faced the challenge of declining profit growth in recent years. In today's world, digital marketing is already the key to growth. ROG has shown different digital marketing strategies in different regions. This article reveals ASUS's digital marketing strategies in the Chinese market through literature review and case analysis. By analyzing ROG's digital marketing strategy, this article explores the advantages and disadvantages of ROG's digital marketing strategy and proposes targeted su

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Rahmadhani, Sophia, Nurbaiti, and Budi Dharma. "Digital Marketing as a Marketing Strategy to Increase SMEs Revenue." Jurnal Manajemen Bisnis 11, no. 1 (2024): 219–30. http://dx.doi.org/10.33096/jmb.v11i1.743.

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In an era of rapid technological advancement, the significance of digital marketing as a pivotal tool for business growth cannot be overstated. Despite its widespread adoption, there are still challenges and fluctuations encountered by businesses, even when employing digital marketing strategies. Understanding the effectiveness of these strategies and identifying areas for improvement is crucial for businesses, particularly Small and Medium-sized Enterprises (SMEs), to thrive in today's competitive market landscape. Therefore, this research endeavors to shed light on the strategies utilized by

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Shwawreh, Sally, Fawwaz Tawfiq Awamleh, Ameen Al Htibat, and Abeer Sultan Altarawneh. "The Role of Green Business Strategy in Enhancing Digital Marketing Strategy for Sustainable Business Intelligence." International Review of Management and Marketing 15, no. 3 (2025): 18–25. https://doi.org/10.32479/irmm.18287.

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This study aims to analyze the role of green business strategy in enhancing digital marketing strategy towards SBI in SMEs operating in the digital marketing and technology sectors in Jordan. The total sample consisted of 33 SMEs, each with 417 administrative employees. All these proposed hypotheses were tested by Smart PLS 4. These results proved that the digital marketing strategy impacts SBI directly and indirectly via the green business strategy. Also, the green business strategy moderates the impact of the digital marketing strategy on SBI in aligning sustainability objectives with market

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N., Meshko, and Nikolaev M. "The conceptualization of the international digital marketing strategy." EUROPEAN PRACTICE OF SCIENTIFIC RESEARCH 2, no. 2 (2017): 32–36. https://doi.org/10.5281/zenodo.2549810.

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<em>In this</em> <em>article authors examine the concept of the international digital marketing strategy and propose</em> <em>the refined definition of marketing strategy, as well as develop the definition of the international digital marketing strategy. The relevance of the work lies in the fact that in world, over time, information technologies of different levels are used more actively in all spheres of the socio-economic space and in order to be competitive companies need to understand the base concept of the international digital marketing strategy. In-depth analysis of classification of

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Hidayati, Arifah, Evi Susanti, Ahmad Jamalong, Dafid Ginting, Witri Suwanto, and Ardian Arifin. "MARKETING ANALYTICS IN THE ERA OF DIGITAL-BASED MARKETING STRATEGY." Jurnal Ilmiah Ilmu Terapan Universitas Jambi 8, no. 1 (2024): 61–75. http://dx.doi.org/10.22437/jiituj.v8i1.31908.

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This groundbreaking study delves into the intricate realm of digital marketing analysis, which entails the systematic collection and scrutiny of data pertaining to digital marketing endeavors. With a novel focus on elucidating the economic ramifications of digital marketing on sales augmentation, the research employs an innovative approach. Leveraging an exhaustive literature review drawn from national and international journals, the study illuminates the transformative impact of digital marketing, particularly in the context of burgeoning online markets. Employing the PRISMA methodological fr

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Candra Purnama, Jovie, Agustin Hari Prastyowati, and Dedy Wijaya Kusuma. "DIGITAL MARKETING STRATEGY IN THE CREATIVE DIGITAL INDUSTRY? WHY NOT!" MBA : Journal of Management and Business Aplication 7, no. 2 (2024): 107–22. http://dx.doi.org/10.31967/mba.v7i2.1130.

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This research refers to the implementation of digital marketing strategies carried out by Seven Creative Media, along with the types of content they use. Seven Creative Media is one of the creative digital industries actively marketing through several social media platforms. This research aims to identify the elements used in digital marketing techniques to increase brand awareness, the role of social media in brand awareness, and the content used to enhance brand awareness in the Creative Digital Industry. The research employs a descriptive qualitative approach, with purposive sampling of 16

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Anjani, Salsabilla, and Diansanto Prayoga. "Effective Hospital Health Marketing Strategy: Literature Review." Media Publikasi Promosi Kesehatan Indonesia (MPPKI) 7, no. 9 (2024): 2268–72. http://dx.doi.org/10.56338/mppki.v7i9.5848.

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Introduction: As a health service provider institution, hospitals are required to provide quality and reliable services following community expectations. Hospitals as one of the places to obtain services depend on the level of patient visits. Marketing mix and communication strategies become vital tools for hospitals and other healthcare institutions to build relationships with patients increase enrollment, ensure efficient and effective healthcare services. Objective: The literature review aims to provide alternative solutions for consumers or hospital patients to decide and choose a service

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Adha, Wahyu Maulid, Anis Anshari Mas'ud, and Erwin. "Digital Marketing Development Strategy of Cocoa Products." Revista de Gestão Social e Ambiental 18, no. 6 (2024): e05305. http://dx.doi.org/10.24857/rgsa.v18n6-022.

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Purpose: In the context of the issue regarding the implementation of digital marketing strategies for cocoa businesses in West Sulawesi Province, Indonesia, there is a need for an analysis to develop effective solutions. This research aims to analyze the appropriate digital marketing strategies for cocoa product businesses to access a broader market, including the international market. Method: This research employed a qualitative exploratory approach, gathering data through in-depth interviews with relevant stakeholders, data collection, data reduction, data presentation, and drawing conclusio

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Bilovodska, Olena, and Ivan Holovachov. "SYSTEMATIC RESEARCH OF DIGITAL MARKETING STRATEGY TOOLS." Economic journal of Lesya Ukrainka Volyn National University 3, no. 27 (2021): 90–95. http://dx.doi.org/10.29038/2786-4618-2021-03-90-95.

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In the 21st century, when technology is evolving rapidly and there is unlimited access to information, there is no denying that the world we live in is changing rapidly. The rapid development of science, globalization, the transition to the information society and the digital economy have contributed to a significant transformation of society. Currently, the world is creating a global digital space, so globalization and digitalization - the main trends of today, which to a greater or lesser extent cover all countries. Digitalization is a general term for the digital transformation of society a

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Thanos, Martinus Edwin, and Carl C. G. Dizon. "Digital Marketing Strategy For Acnes Skincare Products." Ultimacomm: Jurnal Ilmu Komunikasi 15, no. 1 (2023): 140–53. https://doi.org/10.31937/ultimacomm.v15i1.3289.

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Along with the development of the era, technology has changed marketing strategies. Marketing using digital-based social media makes it easier for businesses to introduce products to increase sales. The use of digital marketing has advantages over traditional media. Acnes, through its Instagram account, conduct marketing with various strategies. This research uses Krippendorff's content analysis method on content uploads from January 1, 2023, to March 31, 2023. The conclusion of this research is that @acnesid focuses on sales promotion so that customers continue to purchase skin care products.

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Volodymyr, Ordynskyi Володимир Ординський, and Bradulov Павло Брадулов Pavlo. "THE ROLE OF DIGITAL MARKETING IN OMNICHANNEL STRATEGY." Knowledge, Education, Law, Management 1 (25), no. 2019 (2019): 44–53. https://doi.org/10.5281/zenodo.3275695.

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The article deals with developing digital marketing strategy by brands running marketing communication in different channels. Special attention is given to increasing the effectiveness of combining digital channel with TV. It is noted that using digital helps to build effective reach of TA that cannot be covered by TV. The author emphasizes that is important to use effective channel split for digital activity. Recommendations on implementation digital marketing in media strategy are developed.

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Aleshnikova, V. I., T. A. Beregovskaya, and E. V. Sumarokova. "Omnichannel marketing strategy." Vestnik Universiteta, no. 2 (April 7, 2019): 39–45. http://dx.doi.org/10.26425/1816-4277-2019-2-39-45.

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Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales, service, control, which uses diff ent formats, media tools; as well as omnichannel strategy based on the interests of the seller and the buyer have been сlarified. The results of a comparative analysis of multichannel and omnichannel strategies in marketing according to nine characteristics; author’s model “omnichannel marketing wheel” have b

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Umami, Zakiya, and Gede Sri Darma. "DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT." Jurnal Manajemen dan Kewirausahaan 23, no. 2 (2021): 94–103. http://dx.doi.org/10.9744/jmk.23.2.94-103.

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The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the development of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta calle

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Nigam, Rachana. "Enhancing Online Marketing Strategy with Digital Advertising." International Journal of Science and Social Science Research 2, no. 3 (2024): 316–21. https://doi.org/10.5281/zenodo.14872389.

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The rise of the Internet has changed the way business is done, especially in retail stores, with the proliferation of business models that use e-commerce to process transactions. The purpose of this study is to investigate best practices for implementing online advertising to motivate consumers to make purchases. Furthermore, this study adopted descriptive research method with validation. The sample size was 96 customers and the subjects of this study are users in Raipur city. The results show that the use of online advertising has a direct impact on customers' willingness to purchase through

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Dian Puspita, Atika, Devi Desrianti, Nur Anisa Amania, and Erwin Permana. "Strategi pemasaran digital scarlett whitening." Jurnal Riset Pendidikan Ekonomi 8, no. 2 (2023): 180–87. http://dx.doi.org/10.21067/jrpe.v8i2.8352.

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The current development of various marketing media means that business actors must be able to execute marketing strategies in various media channels, both directly and digitally. One product that utilizes all communication channels to market its products is Scarlett Whitening. Although it is classified as a new brand, it is already quite popular among Indonesian people. This study aims to analyze the digital marketing strategy for Scarlett Whitening products. The research was conducted with a descriptive qualitative approach. Research data uses primary data and secondary data. Data is collecte

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