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1

Susanti, Indria Yuli, and Rama Syaifullah. "Upaya Meningkatkan Penjualan dan Laba pada UMKM Melalui Penerapan Strategi Pemasaran 4.0 (Studi pada Warunk Dejavu Jember)." ACCOUNT (Journal of Accounting and Finance) 2, no. 2 (2025): 114–22. https://doi.org/10.31537/account.v2i2.2161.

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Efforts to increase sales and profit achievements for an entity can be done in various ways, one of the efforts made by Warunk Dejavu is to increase profits by implementing a renewable marketing strategy, namely marketing strategy 4.0 which combines offline and online marketing strategies. The aim of this research is to analyze Warunk Dejavu's efforts to increase its sales volume and profit through implementing marketing strategy 4.0. The research results show that after implementing marketing strategy 4.0 with 4C marketing elements, namely co-creation, currency, communal activation, and conve
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Hendarti, Henny, Suryanto Suryanto, and Otto Fikri Septianto. "Analisis dan Perancangan E-CRM Pada Perusahaan Advertising." ComTech: Computer, Mathematics and Engineering Applications 1, no. 1 (2010): 149. http://dx.doi.org/10.21512/comtech.v1i1.2208.

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The purpose of this study was to analyze the needs and customer satisfaction in service advertising and design an attractive site customer satisfaction, user friendly and dynamic. Ways to do research using analytical method, data collection method, and design method. The collection of data and information were done through a field research. The results obtained from this research is the design of e-CRM applications (Electronic Customer Relationship Management) which aims to produce an interactive Internet-based applications for any strategy to enhance relationships with existing customers, inc
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Fukawa, Nobuyuki, Yanzhi Zhang, and Sunil Erevelles. "Dynamic Capability and Open-Source Strategy in the Age of Digital Transformation." Journal of Open Innovation: Technology, Market, and Complexity 7, no. 3 (2021): 175. http://dx.doi.org/10.3390/joitmc7030175.

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Today, Industry 4.0 technologies, such as Big Data analytics and mobile technologies, are forcing firms to seek new ways to create and deliver customer value. We argue that the Android project, one of the most successful open-source digital platforms, reflects a new business model in the age of digital transformation. In the Android community, application developers create and sell applications for the Android operating system provided by the open-source firm (Google), and share the profit with Google. Such an open-source strategy forces the open-source firm to give up the profits from selling
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Anshori, M. Y., T. Herlambang, P. Katias, F. A. Susanto, and R. R. Rasyid. "Profitability estimation of XYZ company using H-infinity and Ensemble Kalman Filter." Journal of Physics: Conference Series 2157, no. 1 (2022): 012027. http://dx.doi.org/10.1088/1742-6596/2157/1/012027.

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Abstract One strategy for a company to develop and grow bigger and stronger in competition is by business expansion. According to Moin (2010:2), there are two strategic ways to maintain and expand a business, that is, an internal expansion strategy by building a new business or business unit from scratch and an external expansion strategy in the form of a business merger by buying an existing company through a merger, acquisitions and consolidations which are fast-track to new markets. Profitability is a factor that gets important attention because it can attract investors to make investment i
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Kumalasari, Asri. "Indonesia Airlines' Competitive Strategies." AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis 1, no. 3 (2021): 95–103. http://dx.doi.org/10.37481/jmeb.v1i3.239.

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For business companies, making a profit is final, so there are various ways to do it, including using a fixed-target marketing strategy. As an airline company, of course we are aware of the effect of price and service, considering that the airline business is included in the luxury business category. So paying attention to aspects of price and service is a necessity in getting big profits. Therefore, this research was conducted to see the increase in the decision to use Citilink Indonesia airline from the perspective of price and service strategy. The method used is quantitative with regressio
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Dwitami, Fadila Antovi, and Sukanta. "Analysis of Aggregate Planning with a Chase Strategy Approach to Reduce Production Costs." JKIE (Journal Knowledge Industrial Engineering) 9, no. 1 (2022): 43–51. https://doi.org/10.35891/jkie.v9i1.2924.

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In Indonesia, there are already many established companies. Starting from a more focused industry/manufacturing, services, and trade. Many companies are starting to look for ways to increase the company's profits. The manufacturing industry sector itself certainly spends a lot on production. Therefore, the company is looking for a method that can minimize production costs. The purpose of this study is to minimize production costs. The method used is the aggregate chase strategy method. The results showed that planning using the aggregate chase strategy method can minimize production costs. Aft
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Nurhidayati, Dyah, Wen-Chi Huang, Nuhfil Hanani, and S. Sujarwo. "RICE-FISH FARMING SYSTEM IN LAMONGAN, EAST JAVA, INDONESIA: SWOT AND PROFIT EFFICIENCY ANALYSIS." Agricultural Social Economic Journal 20, no. 4 (2020): 311–18. http://dx.doi.org/10.21776/ub.agrise.2020.20.4.6.

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The agricultural sector needs to make breakthroughs in the design of production systems to improve farmers' income and operation efficiency. One of the ways is to redesign rice production methods by applying a rice-fish farming system. Lamongan has a different system that combines rice cultivation with vannamei shrimp. Due to the limitation of farmers, the efficiency of the system has not yet reached the optimal level. This study describes the rice-fish farming system, identifies the SWOT and generated the grand strategy matrix, and analyzed the profit efficiency using Stochastic Frontier Anal
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Kuzmynchuk, N. "Enterprises' Price Policy as an Element of Marketing Complex in Marketing-Management Systems." Modern Economics 31, no. 1 (2022): 82–89. http://dx.doi.org/10.31521/modecon.v31(2022)-12.

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Abstract. Introduction. Price and pricing is a way to respond quickly and qualitatively to internal and external factors changing. This is why, at the current stage of market economy development, enterprises must constantly improve their price policy framework. Studying ways of price policy’s influencing, such as establishment factors, ways of formation, methods of calculation allow to increase the profit of the enterprise Purpose. The purpose of article is to establish a relevant methodology for creation an enterprises' price policy, with will meet the requirements of marketing-management sys
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Khalatur, Svetlana, and Irina Plisko. "Mechanism of profit management at the enterprises in financial globalization conditions." University Economic Bulletin, no. 39 (December 20, 2018): 74–82. http://dx.doi.org/10.31470/2306-546x-2018-39-74-82.

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Subject of research – conceptual, theoretical-methodological and scientific-practical principles of profit management at enterprises. Aim of research is to investigate and describe the mechanism, factors, reserves and ways to increase the profitability of enterprises of the national economy of Ukraine in the conditions of financial globalization. Methods of research. The article uses a set of methods of scientific research: statistical, historical, normative, analytical. From the methodological point of view, we note that this analysis refers to the period 2010-2017 years. Results of research.
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Alberti, Fernando G., and Mario A. Varon Garrido. "Can profit and sustainability goals co-exist? New business models for hybrid firms." Journal of Business Strategy 38, no. 1 (2017): 3–13. http://dx.doi.org/10.1108/jbs-12-2015-0124.

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Purpose This paper aims to discuss hybrid organizations whose business models blur the boundary between for-profit and nonprofit worlds. With the aim of understanding how hybrid organizations have developed commercially viable business models to create positive social and environmental change, the authors contend that hybrids are altering long-held business norms and conceptions of the role of the corporation in society. Building on an analysis of the most updated literature on hybrid organizations and with the use of case study approach, the purpose of this paper is to derive managerial lesso
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Jumari, Irkha Fitriana, and Sri Eka Astutiningsih. "Implementation of 9P Marketing Mix Strategy in Order to Increase Sales Volume in Abdul Ghoffar Rejotangan Tulungagung's Koi Fish Farming Business." Ilomata International Journal of Management 3, no. 2 (2022): 203–21. http://dx.doi.org/10.52728/ijjm.v3i2.447.

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The marketing mix consists of all the things a company can do to find out the demand for its products. This research was aimed to analyze the application of the 9P marketing mix strategy in increasing sales volume as an effort to maximize profits in the Abdul Ghoffar Rejotangan Tulungagung’s Koi Fish Farming Business. This research used descriptive research methods and STP with a qualitative approach. Sources of data in this research were primary and secondary data. Data collection techniques used observation, interviews, questionnaires, and documentation. The research was carried out with 5 i
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Shvachych, Gennady, and Elena Kholod. "RESEARCH OF THE ENTERPRISE PROFITABILITY STRATEGY." Three Seas Economic Journal 1, no. 1 (2020): 110–15. http://dx.doi.org/10.30525/2661-5150/2020-1-16.

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The article focuses on such indicators as profit and profitability, reflecting the economic efficiency of an enterprise, its financial condition, and the problems of its economic development. The subject of the research is to analyse the profitability of an enterprise and validate the strategy of the enterprise’s efficiency increasing. The methodology of the research is based on an analysis of the enterprise efficiency characteristics in general, the profitability of different areas of production. For this purpose, in the economic analysis, in particular, there were used profitability indicato
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Enteding, Trianto, Sarah Febriana Karim, Dian Puspapratiwi, and Herwin Yatim. "ANALISIS PENGEMBANGAN USAHATANI UBI BANGGAI DI KECAMATAN BULAGI KABUPATEN BANGGAI KEPULAUAN." Jurnal Ilmiah Mahasiswa Fakultas Pertanian 4, no. 1 (2024): 405–17. http://dx.doi.org/10.52045/jimfp.v4i1.645.

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Banggai Yams farming is an effort made by Banggai Yams farmers to get satisfactory results or profits to meet their daily needs. The purpose of this study is to find out the ways or strategies used in the development of Banggai Yams farming in Bulagi District, Banggai Islands Regency. This research will be carried out in Bulagi sub-district from June to August 2023. The population of 15 villages is more than 100 people, then the sample taken is 25% of the entire population with consideration of the location of respondents who are geographically scattered and the sampling technique used is a si
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Galeana, Maricarmen Rico, Miguel Ángel Viramontes Romero, Martha Adela Bonilla Gómez, María del Socorro Cabrera Ríos, Nancy Sánchez Aguilar, and María Alejandra Carretero Larrea. "Sales performance during COVID19, an analysis for microenterprises in the state of Querétaro." South Florida Journal of Development 3, no. 4 (2022): 4357–73. http://dx.doi.org/10.46932/sfjdv3n4-016.

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The current pandemic has had a profound impact on Mexico's economic situation. Production, employment and business expectations have been seriously affected. The business environment has changed, forcing companies to explore new ways to stay relevant and survive the current situation. However, most of the diagnoses of the effects of the pandemic have focused on large companies, in the top sectors of the economy, leaving out, except for some light reporting, formal and informal microenterprises. This document shows the effects that the current pandemic has had on the sales of micro-enterprises
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SAKHNO, Andrii, Oksana HRYVKIVSKA, Iryna SALKOVA, and Lesіa KUCHER. "Evaluation of the Efficiency of Enterprises by the Method of Analysis of Functioning Environment." Journal of Environmental Management and Tourism 10, no. 3 (2019): 499. http://dx.doi.org/10.14505//jemt.v10.3(35).04.

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The purpose of the research is to assess the efficiency of enterprises by the means of analysis of the functioning environment, which made it possible to identify reserves for improving the results of their economic activity. For the first time, it was proposed to use the positioning (relocation) technique of enterprise positions, although previously the method of analysis of the functioning environment was used to determine the technical inefficiency of business entities. Based on the calculated line of technical efficiency on the actual results of the enterprises, a new line of technical eff
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Liepert, Maximilian. "A meta-analysis on private equity technology-driven value creation." Scientific Bulletin of Mukachevo State University Series “Economics” 11, no. 1 (2024): 29–39. http://dx.doi.org/10.52566/msu-econ1.2024.29.

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A meta-analysis on private equity technology-driven value creation acquires special relevance for understanding the most effective ways to increase earnings before interest, taxes, depreciation and amortization. The goal of this research is to evaluate the diverse technology value creations used to increase earnings before interest, taxes, depreciation and amortization. The research used the methods of analysis, systematic search procedure, coding, assessment of methodological quality, statistical analysis. As a result of the research, the impact of reducing IT costs, improving operations usin
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Абакумова, Ж. В., and Ш. Д. Кяримова. "Assessment of the technical level of production and ways to improve it." Экономика и предпринимательство, no. 6(143) (October 31, 2022): 1091–96. http://dx.doi.org/10.34925/eip.2022.143.6.199.

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В статье рассмотрена оценка технического уровня производства объекта исследования и пути его повышения. В результате проведенного анализа финансовой деятельности выявлены сильные и слабые стороны предприятия. С целью повышения оценки технического уровня производства на данном предприятии рекомендована стратегия развития предприятия. Дана оценка эффективности предлагаемых мероприятий, в результате внедрения которых наблюдается прирост чистой прибыли, что говорит о эффективности и уместности их проведения. The article considers the assessment of the technical level of production of the object of
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Monge-González, Ricardo, Juan Antonio Rodríguez-Alvarez, and Juan Carlos Leiva. "An impact evaluation of a fund to finance innovation in SMEs." Academia Revista Latinoamericana de Administración 29, no. 1 (2016): 20–43. http://dx.doi.org/10.1108/arla-02-2015-0041.

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Purpose The purpose of this paper is to estimate the impact of one productive development program (PROPYME) in a developing nation like Costa Rica. This program seeks to increase the capacity of small and medium-sized firms (SMEs) to innovate. Design/methodology/approach Impacts have been estimated assuming that beneficiary firms are trying to maximize their profits and that PROPYME aims to increase these firms productivity. The impacts were measured in terms of three result variables real average wages employment demand and the probability of exporting. A combination of fixed effects and prop
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Subirana, Brian, and Patricia Carvajal. "Transaction Streams: Theory and Examples Related to Confidence in Internet-Based Electronic Commerce." Journal of Information Technology 15, no. 1 (2000): 3–16. http://dx.doi.org/10.1177/026839620001500102.

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This paper analyses how transactions related to the exchange of goods and services are being performed on the Internet. The adoption of electronic markets in an industry has a disintermediation potential because it can create a direct link between the producer and the consumer (without the need for the intermediation role of distributors). Electronic markets lower the searches cost allowing customers to choose between more providers. This ultimately reduces both the costs for the customer and the profits for the producer. In this paper it is contended that electronic markets on the Internet ha
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Shtefan, N. M., D. S. Bukreieva, L. H. Solianyk, and K. M. Ovdiienko. "Improvement of enterprise profit management." Economic Bulletin of Dnipro University of Technology 88 (December 2024): 189–97. https://doi.org/10.33271/ebdut/88.189.

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Methods. The theoretical and methodological basis of scientific research was the work of scientists on the issues of formation and distribution of enterprise profits, its role in modern business conditions. To achieve the goal, the article used general scientific and specific methods: methods of theoretical generalization – for researching the process of formation and distribution of profit in accordance with changes in the environment and the development of scientific and technical progress; statistical method – when determining the share of tax revenues, including income tax, in the revenues
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Konstantinidis, Christos, Maria Tsiouni, Sofia Kourtesi, and Ioannis Katrakylidis. "Competitiveness and financial relations in the Greek bottled water manufacturing firms." Journal of Governance and Regulation 11, no. 4, special issue (2022): 347–53. http://dx.doi.org/10.22495/jgrv11i4siart15.

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The bottled water sector in Greece exhibits particular characteristics. After a downturn caused by the COVID-19 pandemic, investments are being made and strategic partnerships are developing, aiming both to increase their competitiveness and to choose the proper strategy for their development. On the other hand, competitiveness is a concept widely used and for that reason has occupied the literature a lot (Fischer & Schornberg, 2007). As a result, it holds great importance to identify and assess the factors that affect competitiveness, performing as a tool for the choice of the proper stra
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Yang, Grant, and Jia-Yi Gong. "Comparison and Estimation of Brand Value for the Operation Strategies." Business Prospects 3, no. 1 (2022): 1–11. http://dx.doi.org/10.52288/bp.27089851.2022.06.01.

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Creating a brand is a competitive strategy. In order to prevent other products from replacing their own products, companies will find ways to establish their own brands in order to better control the market since the production of brands is generally considered to be the result of market competition. In recent years, some corporate management consulting companies and brand evaluation agencies have released various brand value lists. However, there is still no unified consensus on the quantitative assessment of brand value. This study introduces key global brand valuation authorities and the me
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Karina Tri Ayudiasari, Resa Rosialani, and Muhammad Abdan Shidqi Khoerizza. "Development Transformation: Strategy for Economic and Social Progress in Indonesia." Social Impact Journal 2, no. 2 (2023): 54–61. http://dx.doi.org/10.61391/sij.v2i2.63.

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Development transformation is often formulated through economic policies in many ways prove success. This can be illustrated, among others, in Singapore, Hong Kong, Australia and other developed countries. Economic policies in these countries are generally formulated conceptually, involving consideration of social and environmental aspects and supported by responsible political mechanisms so that every economic policy can be explained in a transparent, fair manner and accordance with planning principles. In the social aspect, not only are people's aspirations taken into consideration, but also
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PIECHKA, Serhii. "Theoretical aspects of strategic diversification of agricultural enterprise activity." Ukrainian Journal of Applied Economics and Technology 7, no. 2 (2022): 99–104. http://dx.doi.org/10.36887/2415-8453-2022-2-12.

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In today's dynamic and turbulent business environment, diversification has become a catalyst for achieving competitive advantage and creating synergies in market operations. This is due to the fact that manufacturing companies operate in conditions of high competition, especially among firms that produce the same or similar goods. In the conditions of globalization, market consolidation, economic instability, companies must look for new ways to strengthen their market position, reduce business risks and increase profits. The formation and implementation of the strategy of enterprise diversific
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SAKUN, Lesia, Yuliia VIEDIENINA, and Yurii KOSHYTSKYI. "THE ROLE OF TEAMWORK IN CREATING A STRATEGY FOR THE DEVELOPMENT OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF GLOBALIZATION CHANGES." Herald of Khmelnytskyi National University. Economic sciences 316, no. 2 (2023): 104–11. http://dx.doi.org/10.31891/2307-5740-2023-316-2-15.

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This article explores the theoretical and practical aspects of the strategy for developing agricultural enterprises. It also determines the role of teamwork in the context of globalization, the destruction of traditional supply chains, and the socio-economic crisis caused by large-scale invasions. Developing a business activity strategy is an important tool for ensuring competitiveness in the market under conditions of uncertainty and competition. It is a complex of actions aimed at achieving goals, rational use of resources, and obtaining maximum profitability in the future. The state of the
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Syafriya, Indra, and Laura Lahindah. "The Impact of Lifestyle on Online Purchasing Decisions and Repurchase Intentions of Shopee Customers." Devotion : Journal of Research and Community Service 5, no. 8 (2024): 926–32. http://dx.doi.org/10.59188/devotion.v5i8.764.

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Purchasing decisions because many factors can influence how buyers act towards products or services. When buyers want to buy something, they have to go through several stages. The initial stage is problem recognition, where they know what they need. Once they know what they need, they will be encouraged to seek additional information to meet their needs. Each person has unique characteristics. There are different cultures, ages, educations, jobs, activities, and hobbies. Producers must be able to steal the attention of various consumers so that the goods they sell are purchased. Marketers must
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Nugroho, Dony Ari. "Use Of Digital Content As A Means To Reach Unreachable Market Segments Conventionally." Eduvest - Journal of Universal Studies 4, no. 6 (2024): 5242–48. http://dx.doi.org/10.59188/eduvest.v4i6.1493.

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The presence of the industrial era 4.0 gave birth to various technological developments that have an influence on the delivery and processing of data in all aspects of human life. Technology brings the presence of developments in the field of marketing. This development comes with digital marketing that shifts conventional marketing. Business owners try to do various ways to develop their business and increase profits, one of which is the use of digital content as a strategy in digital marketing. The purpose of this study is to analyze the use of digital content as a means to reach market segm
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Setiadi, Egi, and Kholifatul Husna Asri. "The role of Digital Marketing as an Online marketing strategy for Micro, Small, and Medium Enterprises (UMKM) based on Islamic Sharia in Teluk Pinang Village, Ciawi District." ALIF 2, no. 1 (2023): 7–14. http://dx.doi.org/10.37010/alif.v2i1.1235.

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Digital marketing is a combination of all marketing activities carried out through electronic media and the internet. Some of the digital marketing activities include SEO, SEM, social media marketing, email marketing, content marketing and more. Facebook Instagram with the advent of the Internet in the 1990s, digital marketing has become widespread on the internet through marketplaces or social networks such as Facebook, Tiktok and Instagram. The purpose of this study is to explain the impact of digital marketing and digital marketing expertise, especially with social media access, to increase
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Kudrevatykh, I. A. "Characteristics of rabbits of domestic breeds and ways to increase their productivity in the region of the Middle Urals." Glavnyj zootehnik (Head of Animal Breeding), no. 1 (January 1, 2023): 47–62. http://dx.doi.org/10.33920/sel-03-2301-05.

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Russia today occupies one of the last places in the world in the production of rabbit meat (about 10–15 thousand tons per year). In order to increase the production of rabbit meat in Russia imported meat breeds and crosses are being bred, existing domestic breeds are being improved. The housing of imported breeds and crosses requires the construction of expensive rabbit houses with climate control. The most popular domestic breeds in different regions of Russia are White giant – 12,87 % and Soviet chinchilla – 9,35 %, which are acclimatized to the harsh climatic conditions of our country and d
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Zaborovskaya, A. E., and E. A. Trofimova. "PROBLEMS OF FINANCIAL PLANNING IN SMALL ENTERPRISES." Economic Science and Humanities 363, no. 4 (2022): 48–57. http://dx.doi.org/10.33979/2073-7424-2022-363-4-48-57.

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Small businesses are actively involved in the development of the economy of each state. A distinctive feature of small enterprises is their exposure to various risks, which in the context of increasing competition requires the use of modern methods and tools for financial management. This becomes possible only when planning all types of financial resources, financial flows, processes and various financial relationships. Financial planning is extremely important for small businesses, as it is part of a risk reduction strategy that is developed to give confidence in a positive financial result o
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Turchyn, Liuba, and Victor Ostroverhov. "MODERN TRENDS OF INTERNET MARKETING." Regional’ni aspekti rozvitku produktivnih sil Ukraїni, no. 24 (2019): 75–85. http://dx.doi.org/10.35774/rarrpsu2019.24.075.

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The article discusses the theoretical foundations of Internet marketing, analyzes the use of Internet marketing tools, investigates the introduction of innovative Internet marketing trends in the activities of modern enterprises. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, ie search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of
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MORCHILADZE, Anri. "Pricing Strategy Comparison in Blockchain based Distributed Energy Systems." Journal of Business 9, no. 2 (2020): 29–39. http://dx.doi.org/10.31578/.v9i2.176.

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Nowadays, researchers are trying to improve and find new ways and methods to mitigate climate change and increase energy efficiency. Areas of study include smart grid, smart grid, distributed energy systems, accumulative and renewable energy sources. Renewable energy integration, system operation, transparent spending system and data integrity are the common challenges facing distribution network providers. The overall, holistic view of the technologies listed above about delivering and consuming any kind of energy has many aspects that need to be studied and optimized. Good compatibility with
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Susanto, Ricky, and Muhammad Adi Pribadi. "Pemasaran Digital dalam Perencanaan Komunikasi Pemasaran (Studi Kasus pada Prestige Images Motorcars)." Kiwari 2, no. 1 (2023): 97–104. http://dx.doi.org/10.24912/ki.v2i1.23060.

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The current tight business competition makes companies do various ways to survive and compete with other companies. One form of marketing strategy that adapts to current conditions is the use of digital media or online media. Prestige Images Motorcars is a holding company that invests in different industries. This study aims to find out how digital marketing is in planning marketing communications carried out by Prestige Images Motorcars. The approach method in this study uses a qualitative research approach and a case study method on Prestige Images Motorcars. This research uses marketing com
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Manurung, Elizabeth T., Arthur Purboyo, and Thomas Kurniawan. "THE IMPLEMENTATION OF PRODUCT PROFITABILITY ANALISYS STRATEGY IN INCREASING BUSINESS PERFORMANCE (CASE ILLUSTRATION: A GARMENT INDUSTRY IN BANDUNG)." Media Riset Akuntansi, Auditing dan Informasi 8, no. 3 (2008): 290. http://dx.doi.org/10.25105/mraai.v8i3.984.

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<p class="Style1">More severe competition in business of today globalization, coupled with the scorching of economic condition, is demanding companies to constantly seek out ways to preserve their excellence performance, meaning 'doing the right things right' in order that they can achieve optimal performance. The deceptive belief that by increasing sales volume companies can increase their profit has caused them to accept orders over products and consequently increase costs no matter what difference each order made in activities consumption. The concept is based on idea 'The smaller the
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Vovk, V. А., and O. М. Afanasieva. "Strategic positioning of the company on the international market." Вісник Східноукраїнського національного університету імені Володимира Даля, no. 4 (274) (November 10, 2022): 5–9. http://dx.doi.org/10.33216/1998-7927-2022-274-4-5-9.

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The presented work examines the peculiarities of the strategic positioning of enterprises aiming to enter foreign markets.
 Based on the generalized provisions of the concepts of strategic positioning and the defined essence of the strategic position, it is possible to conclude on the expediency of taking into account the position reflected in the relationship with the main groups of participants in the external environment of the enterprise: competitors; consumers or customers; suppliers; investors, creditors, partners; state
 There are three main ways for a company to enter interna
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Anggraini, Distiara, Rio Sudirman, and Winda Hurotul A. "The Influence of Packaging Design, Product Variations and Product Quality on Consumer Purchase Interest in Bolu Tape Products at the Anisa Souvenir Shop in Rogojampi." LITERATUS 6, no. 1 (2024): 17–26. http://dx.doi.org/10.37010/lit.v6i1.1441.

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In running a business that is never free from competition, especially in terms of marketing, entrepreneurs compete to find ways to get their consumers by improving their company's performance to receive maximum profits, business people must know how to implement the right strategy to attract consumers, including creating attractive packaging designs, large product variations, and good product quality to increase consumer buying interest. The aim of this research is to determine the influence of packaging design, product variety and product quality on consumer buying interest at the Anisa Gift
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Liu, Jixun, Stephen Lau, Shenyi Shirley Liu, and Yingde Hu. "How Firm’s Commitment to ESG Drives Green and Low-Carbon Transition: A Longitudinal Case Study from Hang Lung Properties." Sustainability 16, no. 2 (2024): 711. http://dx.doi.org/10.3390/su16020711.

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Sustainability in business is a subject of growing interest to investors, stakeholders, and companies for overcoming uncertainty. However, it is also questioned with “is this business approach is finance worthy”, how does a firm’s commitment to ESG translate into tangible outcomes that benefit investors? In this paper, textual analysis is applied to the 10-year sustainability report from 2012 to 2021 released by Hang Lung Properties (HLP) to empirically explore its ESG (environmental, social, and governance)-related strategy, initiatives, actions, and outcomes. Employed with a “commitment-acti
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Ivanova, A. "ORGANIZATIONAL AND ECONOMIC FACTORS AND RESERVES TO INCREASE THE ACTIVITY OF AGRICULTURAL ENTERPRISES ACTIVITIES." Аграрний вісник Причорномор'я, no. 94 (December 25, 2019): 75–84. http://dx.doi.org/10.37000/abbsl.2019.94.12.

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The effectiveness of the agricultural enterprise. - the most important qualitative characteristic of the enterprise. This is a category that expresses. compliance of the results and expenses of the enterprise with the goals of the activity and interests of owners. Economic assessment efficiency of the enterprise on the basis of indicators, which characterizes the effectiveness of various aspects of the enterprise, allows not only to find out how this result is obtained, but also to find ways to improve it. In turn, there is a definition of general reserves for improving economic efficiency, th
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Makarenko, N. А., and S. V. Vovchok. "OPTIMIZATION OF LOGISTICS SOLUTIONS TO ENSURE STRATEGIC MANAGEMENT OF AGRICULTURAL ENTERPRISES." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 4 (2020): 65–75. http://dx.doi.org/10.21272/1817-9215.2020.4-8.

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Relevance of research. Optimization of logistics solutions taking into account the competitiveness of agricultural enterprises actualizes the provision of strategic management of their development. The purpose of the study: to study the methodological approaches to the formation of effective strategies for managing the logistics activities of enterprises and to determine the relationship between the formation and evaluation of the effectiveness of the logistics development strategy as elements of competitive advantage. Methodology and scientific methods: dialectical, abstract-logical, factoria
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PRODIUS, Yuliia, and Kateryna MORENCHENKO. "Global strategies: concepts, types and features." Economics. Finances. Law 5, no. - (2023): 38–41. http://dx.doi.org/10.37634/efp.2023.5.8.

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Introduction. The paper is devoted to the definition and research of the concept of global strategies, their varieties and features. Different approaches to defining global strategies, proposed by well-known foreign and Ukrainian scientists, are considered. The peculiarities of various types of global strategies are studied, in particular, geopolitical, economic, sociocultural and technological strategies are considered. Specific cases of the application of global strategies are analyzed, namely on the example of the Apple company, and the impact of the chosen strategy on the company's success
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Rumyk, Ihor, and Nikita Ivanov. "CREDIT MANAGEMENT STRATEGY TO ENSURE THE FINANCIAL STABILITY OF PACKAGING INDUSTRY ENTERPRISES." Economics, Finance and Management Review, no. 3(19) (September 30, 2024): 22–31. http://dx.doi.org/10.36690/2674-5208-2024-3-22-31.

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The article examines the possibilities of increasing the efficiency of credit resource management to ensure the financial stability of enterprises in the packaging industry. It was found that in modern conditions, the study of the assessment of the financial stability of the enterprise was not of a comprehensive nature, but was based, mainly, on the use of the coefficient method, which took place on a static basis and did not take into account the specifics of the industry, did not make it possible to assess the ability of the enterprise to generate cash flows for the implementation of activit
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Manaswinee Madhumita Panda, Et al. "Convolutional Neural Network – Based Algorithm for Currency Exchange Rate Prediction." International Journal on Recent and Innovation Trends in Computing and Communication 11, no. 10 (2023): 551–59. http://dx.doi.org/10.17762/ijritcc.v11i10.8525.

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The foreign exchange market is one of the complex monetary markets in the world. Each day trillions of dollars are traded in the FOREX market by banks, retail traders, corporations, and individuals. It is very challenging to predict the price in advance due to the complex, volatile and high fluctuation. Investors and traders are constantly searching for innovative ways to outperform the market and increase their profits. As an outcome, forecasting models are continually being developed by scholars around the globe to accurately predict the characteristics of this nascent market. This study int
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Phuoc Thong, Tran Nguyen, and Dao Thi Thu Hang. "Premilinary analysis of cross-shareholding in the green supply chain and recommendations for regulatory policy in the Philippines." Southeastern Philippines Journal of Research and Development 28, no. 2 (2023): 55–67. http://dx.doi.org/10.53899/spjrd.v28i2.252.

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Cross-shareholding is increasingly used in supply chains to improve strategic synergy between companies. However, regulations on cross-ownership within green supply chains are still in their early stages of development. Cross-ownership affects both the government’s pricing strategy and its carbon reduction policies. Additionally, the cross-shareholding structure impacts the profitability of the supply chain by introducing power dynamics between manufacturers and retailers. When cross-shareholding regulations and models are implemented, manufacturers and retailers within the supply chain exhibi
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Michalski, G. "Operational risk in current assets investment decisions: Portfolio management approach in accounts receivable." Agricultural Economics (Zemědělská ekonomika) 54, No. 1 (2008): 12–19. http://dx.doi.org/10.17221/254-agricecon.

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The basic financial purpose of an enterprise is maximization of its value. Trade credit management should also contribute to the realization of this fundamental aim. Many of the current asset management models that are found in the financial management literature assume book profit maximization as the basic financial purpose. These book profit-based models could be lacking in what relates to another aim (i.e., maximization of the enterprise value). The enterprise value maximization strategy is executed with a focus on risk and uncertainty. This article presents the consequences that can result
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Moroz, Galyna V., Olga A. Grytsan, Oleh A. Vivcharenko, and Nadiia R. Kobetska. "Relationship Between Economic Growth and Environmental Pressures (Legal Aspects)." International Journal of Agricultural Extension 9, no. 4 (2021): 127–39. http://dx.doi.org/10.33687/ijae.009.00.3728.

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The problem of the impact of economic development of the world on the state of the environment is quite relevant today. Entrepreneurs usually defend their private interests and try to increase profits in every possible way, without caring about the state of the environment and the future. If in the economically developed countries of the world the government is trying hard to control compliance with environmental legislation and implement a green economy, Ukraine is hopelessly behind, and only in recent years is beginning to actively think about preserving the environment and develop mechanism
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КУЖЕЛЬНЫЙ Д.С., КУЖЕЛЬНЫЙ Д. С., МАТЕРОВА Е. С. МАТЕРОВА Е.С., РУЖАНСКАЯ Н. В. РУЖАНСКАЯ Н.В., and ШАРАФУЛЛИНА Р. Р. ШАРАФУЛЛИНА Р.Р. "ORGANIZATION AND OPTIMIZATION OF THE INVESTMENT PORTFOLIO OF SHARES OF RUSSIAN COMPANIES." Экономика и предпринимательство, no. 3(164) (June 20, 2024): 711–16. http://dx.doi.org/10.34925/eip.2024.164.3.135.

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Инвестиционный портфель представляет собой прием управления своими финансами. Портфельные инвестиции решают множество инвестора, улучшают структуру его капитала. Портфельное инвестирование становится все более популярным способом приумножения активов. Проблему формирования инвестиционного портфеля изучали многие экономисты. Проблема оценки и анализа риска и доходности инвестиционного портфеля является довольно сложной, поскольку включает в себя достаточно трудоемкие расчеты. Также, были рассмотрены различные способы и методы оптимизации портфеля, с целью получения большей доходности и сокращен
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47

Drebot, Oksana, and Mariya Vysochanska. "Comprehensive analysis and assessment of the production and export potential of organic niche products." Economics of enterprises. Macroeconomics 2, no. 4(76) (2024): 41–45. http://dx.doi.org/10.15587/2706-5448.2024.303578.

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The object of the study is the determination of ecological and economic efficiency in relation to the production of organic niche products. The strategic perspective of the production and export of organic niche products in Ukraine is considered as one of the ways to overcome economic challenges exacerbated by global instability and geopolitical tensions. The production of organic products is outlined as a strategically important direction of the country's agricultural sector, which has significant export potential, especially to the countries of the European Union, where there is a steady inc
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48

Panova, Iryna O., and Daria S. Zernenkova. "Methods for Assessing the Competitiveness of Enterprises in the Restaurant Industry." Business Inform 5, no. 544 (2023): 229–34. http://dx.doi.org/10.32983/2222-4459-2023-5-229-234.

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The restaurant business is one of the most competitive industries, where many businesses struggle for the attention and loyalty of customers. Over the past few years, competition in the restaurant industry has increased significantly, due to the growth in the number of restaurants and cafes, as well as because of changes in the taste preferences of customers. In this regard, increasing the competitiveness of a restaurant enterprise is becoming an increasingly important task for restaurant owners and managers. Increasing competitiveness can help attract new customers, increase turnover, profits
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Zhu, Chang-Feng, and Qing-Rong Wang. "Chaotic Behaviors in a Nonlinear Game of Two-Level Green Supply Chain with Government Subsidies." Complexity 2020 (December 15, 2020): 1–12. http://dx.doi.org/10.1155/2020/6645506.

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In this paper, a two-level green supply chain composed of a manufacturer and a retailer is taken as the background. Considering the consumer’s double consumption preference and the manufacturer’s green product R&D investment, a differential game model of the green supply chain under the government cost subsidy strategy is constructed. Firstly, the equilibrium points of the system are solved and their stability is discussed and analyzed. Secondly, the dynamic evolution process of Nash equilibrium under the parameters of green degree, green preference coefficient, retail channel preference c
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50

Bayadyan, Anna Ashot. "Assessment of the Profitability Indicators of Armenian Commercial Banks and the Forecast of Possible Scenarios to Increase Profitability." International Journal of Professional Business Review 8, no. 5 (2023): e01746. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1746.

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Purpose: The main purpose of the study is the comparative analysis of total capital, total assets, net profit, return on assets (ROA), return on equity (ROE) and net interest margin (NIM) of 17 commercial banks operating in Armenia for several years are presented, the advantages and disadvantages of the banks with high and low results in the above-noted indicators have been briefly commented on. Theoretical framework: Currently, the banking system of Armenia is the most developed one in comparison with other sectors of the economy, as the processes of attracting deposits, providing loans and f
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