Dissertations / Theses: 'Strategy for e-commerce'

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Persson, Sofie, Hannes Fridolfsson, and Amanda Holst. "Strategy within E-commerce : The formation process." Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54056.

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Today the e-commerce market has become a bigger part of both organizations’ and consumers’ everyday-life. Earlier established strategies within retail can't be relied upon. The online-based organizations don’t act on the same conditions as traditional shops in terms of location, customer service and personal interaction to name a few. These are factors generally important to the traditional strategy formation within retail. E-commerce is an emerging market and to survive a well-formulated strategy formation is crucial in order to endure the environment. The aim of this research is to create an understanding of how strategy is formed in e-commerce organizations. In order to answer the research questions, a qualitative research, including a case study, have been performed. Empirical material has been conducted mainly through semi-structured interviews, with one of Sweden’s largest internet retailers, regarding their ink- and beauty supply segment. Whittington’s (2001) two perspectives; evolutionary and classical, have been used to get different viewpoints on the organization studied. We came to the conclusion that the key factors in strategy formation within e-commerce are experience in combination with available information about the environment they act within. When making recommendations for future studies, a suggestion has been made to examine the whole strategic process and review successful strategies as a consequence of well-analyzed formation. Finally, to examine the impact of maturity of organizations in relation to their strategic processes, would create an understanding of how the relationship between experience within the organization and the data accessible is constructed.

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Olsberg, Hans, and Robert Perrakoski. "E-Commerce Strategy : Being Physical or Virtual?" Thesis, Stockholm University, School of Business, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6032.

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The developments of Electronic Commerce applications origins back to the early 1970s and were primarily used within the financial sector. As the potential of E-commerce was recognized its use also reached into other sectors. The trend according of intensively, in-creasing sales is persistent and areas such as music, books and tickets are predicted to have the largest increase. The purpose of this thesis is to investigate how traditional companies, as we call click-and-mortar corporations, perceive threats and opportunities of E-commerce. We will also investigate how pure internet firms, what we call Virtual corporations, view the same threats and opportunities of e-commerce. We will also try to find changes made by both of our research groups in different strategic directions. To obtain new data in the extremely fast changing e-commerce area, semi-structured quali-tative interviews with four respondents within a specific industry was conducted. What we can conclude after interviewing two click-and-mortar corporations and two vir-tual or “pure” internet corporations is that they take different strategic positions. Virtual 1 is closer to the market and Virtual 2, who is owned by a larger corporation, cannot act as fast but has a better financial support. Traditional 1’s position is closer to their core compe-tence such as more complex and tailor-made products and Traditional 2 seams to be more innovative and channel integrated. Regarding price differences, the theories states that online pricing is generally lower, which our empirical results confirm, with the anomaly of Traditional 1’s pricing. The theories also say that the price differences may cause conflicts for click-and-mortar corporations. These theories concurred with our empirical study where the interviewed click-and-mortar corporations did experience some channel con-flicts. Further neither of the traditional corporations considers competition from pure e-commerce as a major threat. The explanation given is due to different customer groups, more customized products and that competition is more about products, range and price. The pure e-commerce corporation does not consider traditional and click-and-mortar cor-porations as major threat. Competition comes more from the charter industry going online and also that competition is more about prices, product range and brand recognition. The Search Engine Optimization (SEO) and the use of price comparison pages are tools to meet competition. None of our four corporations has any plans on adding or reducing physical stores as opposed by the theories. The traditional corporations do feel competition or confusion between the sales channels and that it is important to communicate a deeper understanding of the positive synergy effects.

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Shah, Nilpa Ashik. "Formulating an e-commerce strategy for success." Thesis, Loughborough University, 2005. https://dspace.lboro.ac.uk/2134/7721.

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The year 2000 saw many dot-com companies created and many existing companies going into E-commerce. However, with many companies failing, it is clear that companies need to follow a well thought out strategy for E-commerce. The main research aim was to assist companies towards a successful E-commerce strategy. This research was sponsored by NSB Retail which offers software solutions to high street retailers. Published literature on E-commerce was studied to determine success and failure factors in establishing a viable E-commerce business and lessons that can be learned from this. As a result of the studies of E-commerce company experiences a strategy formulation framework was created to help companies carry out feasibility study and form a strategy for implementing E-commerce. At the heart of this framework were twenty key questions for managers considering entering E-commerce and twelve critical success factors needed for sustained E-commerce success. This strategy formulation framework was tested by applying the initial stages in a feasibility study for an established, traditional retail company to determine whether it should move into E-commerce. The later stages of the framework were then retrospectively applied to successful and unsuccessful E-commerce companies. The case studies were also used to investigate whether traditional business and marketing theory could still be applied to an E-commerce company. To further test the concepts behind the strategy formulation framework, a series of papers were submitted to peer reviewed conferences and journals. Feedback from the reviews of these papers and from the audiences at the conferences was very positive and showed that the experiences of experts in the E-commerce field generally agreed with the findings. Investigations from the research has also revealed there is a shortage of case study material for training E-commerce workers. Three case studies used in this research were published in an MBA course book to be used by Ball State and other universities. It is concluded that this research has made a valuable contribution for companies contemplating an investment in E-commerce, and further work is identified to continue to assist companies to form a strategy for E-commerce implementation in the future.

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Dittberner, Ellen, and Linda Johansson. "E-commerce strategy implementation : A comparison between theory and practice." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27273.

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As a result of the continuous development of the business environment, many traditional organizations decide to implement electronic commerce (ecommerce). Implementing ecommerce successfully may generate highly rewarding results, while an inefficient implementation may lead to endan- germent of the organization's survival. The critical question is therefore what factors that are critical for an ecommerce strategy implementation to succeed. The purpose of this is to investigate what factors that are critical to achieve a successful implementation of an ecommerce strategy in retail businesses. According to this purpose, three research questions have been formulated to arrive at valuable findings within this field. In order to fulfill the purpose of this thesis a qualitative research method with an exploratory approach is being applied, data are collected through case study interviews. The cases are being arrived at by nonprobability sam- pling in form purposive sampling. When comparing critical success factors identified in theory and practice, the result suggests that integrated management teams, culture management, realistic expectation and compensation systems are not critical for success- ful ecommerce implementation. Factors that are critical for success are fi- nancial and time investments, sufficient knowledge and technological skills, committed leadership, communication, SEO, omni-channel, external part- ners and the pre phase.

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Cartelli, Robert M. "Identifying E-Commerce Strategy-making Modes in Small Firms." NSUWorks, 2014. http://nsuworks.nova.edu/gscis_etd/114.

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At least five decades of business strategy-making research strongly suggests that how a firm goes about strategy-making, or its strategy-making mode, is a significant determiner of firm performance. A mode can be simply described as the manner in which something happens, occurs, or gets done. Accepting the notion that strategy-making modes are determinants of firm performance, this study contends that how a firm goes about its e-commerce strategy-making, or its e-commerce strategy-making mode, can be a significant determinant of e-commerce performance. Given the paucity of work in the topic, an exploratory study to identify and characterize e-commerce strategy-making modes among small firms was conducted. The study asked three questions: (1) What e-commerce strategy-making attributes characterize e-commerce strategy making modes in small firms? (2) How can e-commerce strategy-making attributes be grouped to form e-commerce strategy-making modes in small firms? and (3) What e-commerce strategy-making modes are in use in small firms? This study combined findings from non-e-commerce domains along with findings from e-commerce practitioner interviews in order to develop a comprehensive set of attributes for classifying e-commerce strategy-making modes. A pilot study followed by a final study was conducted to collect responses to the instrument. Analysis of the data suggests that e-commerce strategy-making modes in firms with fewer than twenty-six employees can be categorized as: inclusive e-commerce strategy-making, (2) open e-commerce strategy-making, (3) clear e-commerce strategy-making, and (4) controlled e-commerce strategy-making The identification of e-commerce strategy-making modes provides the perquisite first step towards future research investigating links between these modes and e-commerce performance.

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Murphy, Lorcan Andrew. "Increasing e-commerce distribution center capacity through slotting strategy." Thesis, Massachusetts Institute of Technology, 2020. https://hdl.handle.net/1721.1/126911.

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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, in conjunction with the Leaders for Global Operations Program at MIT, May, 2020
Thesis: S.M., Massachusetts Institute of Technology, Department of Civil and Environmental Engineering, in conjunction with the Leaders for Global Operations Program at MIT, May, 2020
Cataloged from the official PDF of thesis.
Includes bibliographical references (pages 57-58).
To meet increasing consumer expectations around delivery times, ecommerce retailers must take orders from 'click' to 'ship' as soon as possible. For retailers with tens of thousands of stock keeping units (SKUs), item picking is often the slowest step in the distribution center (DC) fulfillment process due to time taken for pickers to move between item locations. Pick paths are dictated by item slotting, the process of assigning SKUs to locations within the pick area, and therefore slotting improvements increase pick rate. This decreases the time taken to pick orders allowing more orders to be fulfilled in a given time period and increasing fulfillment capacity. This thesis presents a method for increasing pick efficiency through improved slotting strategy. This is achieved through placement of high velocity SKUs close to the outbound path resulting in a reduction in picker distance travelled, and on mid-level shelves where they are more ergonomical to pick. The impact of slotting strategies was compared through a simulation model. Simulations with historical data indicated a potential 5.2-10.8% increase in fulfilled units over a given time period.
by Lorcan Andrew Murphy.
M.B.A.
S.M.
M.B.A. Massachusetts Institute of Technology, Sloan School of Management
S.M. Massachusetts Institute of Technology, Department of Civil and Environmental Engineering

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Visser, Wessel Philip. "Developing a comprehensive e-commerce strategy for Tredcor (Pty) Ltd." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/49693.

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Thesis (MBA)--Stellenbosch University, 2001.
Some digitised pages may appear illegible due to the condition of the original hard copy
ENGLISH ABSTRACT: This document investigates the development of an e-commerce strategy for Trentyre (Pty) Ltd. After a brief overview of the history and technological foundation for the Internet, three methods of e-commerce strategy development are discussed. These three methods deal with the traditional model of strategy development, the Four Stage model as well as the ICDT model, as proposed by Angehm. The principles of the models discussed are then applied in the development of an ecommerce strategy for Trentyre (Pty) Ltd. As one of the recommendations, the development of a "Tyre Valet Service" is discussed in detail. A viability analysis of this business model is undertaken where financial aspects regarding proposed cash flow and income are analysed. The impact of business to business e-commerce on the Trentyre (Pty) Ltd business model is also discussed.
AFRIKAANSE OPSOMMING: Hierdie dokument ondersoek die ontwikkeling van 'n e-handel strategie vir Trentyre (Edms.) Bpk. Nadat daar 'n kort oorsig gedoen is van die geskiedenis en tegnologie waarop die Internet berus, word drie metodes van e-handel strategie ontwikkeling bespreek. Die drie metodes behels die tradisionele metode van strategie ontwikkelling, die vier fase model, asook die ICDT model, soos voorgestel deur Angehrn. Die metodiek van bogenoemde modelle word dan toegepas in die ontwikkeling van 'n strategie spesifiek vir Trentyre (Edms) Bpk.. As een van die voorstelle wat blyk uit die strategie, is die ontwikkeling van 'n besigheid tot kliënt model, die sogenaamde "Tyre Valet Service". 'n Gedetaileerde lewensvatbaarheids model is ontwikkel, waar verskeie aspekte van die voorstel aangespreek word, insluitende vooruitskattings van kontantvloei en inkomstestate. Daar word ook gekyk na die impak van besigheid tot besigheid e-handel op Trentyre (Edms.)Bpk.

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Vanderbilt, Mark F. (Mark Franklin), and Daniel G. Yunes. "e-Commerce fulfillment strategy for luxury brands in South Korea." Thesis, Massachusetts Institute of Technology, 2012. http://hdl.handle.net/1721.1/77475.

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Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, 2012.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 81-84).
Introduction and motivation: From a traditional paradigm, the term "luxury e-commerce" is an oxymoron. The high-volume, hands-off approach of online sales is a direct contradiction to that of the high touch, human relationship-based luxury retail industry. It is for this reason that, until recently, many luxury brands have avoided e-retail - the belief is that it cheapens their image (Okonkwo, 2010). However, the successful experiences of certain companies in specific regions are gradually giving many luxury retailers a reason to reconsider e-commerce. For example, the luxury retailer Ralph Lauren has experienced huge success in e-commerce (see Figure 1), and is on a mission to proliferate their multi-channel sales model across the globe. South Korea is one of the most recent locations in which Ralph Lauren has chosen to roll out an e-retail initiative. Explosive economic growth across Asia has rapidly expanded the market for luxury goods and services. In South Korea, this growth has been particularly strong and consistent, as has South Korean consumers' appetite for luxury. This strong market growth, confluent with the reputation as the world's most wired country, makes South Korea an attractive target for e-commerce implementation. The Ralph Lauren team came to us with a rather broad request: to help them investigate the potential challenges of their e-retail initiative in South Korea. Through our research, we found several interesting and pertinent optimization models that could be modified to plan for Ralph Lauren's e-retail operation in South Korea, but as we delved into these models we realized that they didn't address Ralph Lauren's paramount mission in Korea, which is to "elevate the brand". We took a step back and zeroed in on our focus question: how could Ralph Lauren elevate its brand while simultaneously launching an e-commerce initiative in South Korea? We believe the insights gained from our study will help Ralph Lauren utilize "systems-thinking" to make strategic and operational decisions in South Korea that can elevate their brand image. These insights might also apply to other luxury retailers considering an e-commerce initiative in South Korea or other countries. This thesis presents several thought models that incorporate factors like inventory policy, brand strength, mediation, customization and online sales mix - which may make this research of interest to sales, marketing, operations and supply chain professionals.
by Mark F. Vanderbilt and Daniel G. Yunes.
M.Eng.in Logistics

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Olson, Corey, and Antonia Rödel. "The Evolution of E-Commerce : How to develop a successful Strategy?" Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1946.

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E-commerce presents a new format for doing business. It creates an efficient, yet complex, system providing potential time and cost savings. The main question is then how a comprehensive strategy is developed to outline the new process. Whether an MNC can successfully develop an e-commerce strategy or not, depends on their understanding of customers within their global environment and the secure transfer of customer information. They must adjust their company operations to concentrate on identifying sources of customer relationship management, such as segmentation, needs and abilities, benefits, values, buying behaviour and trust aspects. Companies need to differentiate their ecommerce approaches from their competition, in order to enable and motivate their transition to an online system.

In the case of our methodology, a qualitative, single case study approach of Electrolux Professional Laundry Group was used. Interviews of their customers and sales offices from around Europe determined their understanding and opinions of the closure of warehouses to concentrate on e-commerce within the company. Findings indicate that there is a need to clarify the role of the system, the safety of the customer's information and how it relates to the responsibilities of the sales offices in question. In addition, customers must be carefully researched in order to make the new system congruent with their purchasing preferences and abilities. Once created, a clear model is established to determine their affects on the process of creating a successful e-commerce strategy.

Due to the increasing presence of e-commerce amongst competition in Electrolux's industry, the need to develop a detailed e-commerce strategy is crucial. Their products and services are some of the highest-rated in the industry, but their e-commerce system needs to be improved to match the standards of their well-known brand name. Therefore, careful development of their e-commerce operations will require detailed attention to every stage of the strategy process.

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Blahová, Aneta. "Návrh marketingové strategie vybrané společnosti na trhu e-commerce." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223887.

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In this thesis I have created a draft marketing strategy for the Fashion category of an In-ternet company together with the analysis of internal and external internet trade. The the-sis includes also a marketing research focused on current customers and their buying be-havior. Specific proposals for changes of the user interface and web marketing mix stra-tegies with a focus on communication strategy of the company are also included. The result of this work are specific suggestions and recommendations which would help the company to achieve its strategic goals.

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Lindholm, Sofie, and Julien Balland. "Choosing The Right Postponement Strategy : A Focus On E-commerce and Postponement." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18869.

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Background: the concept of postponement primarily aims at reducing uncertainty, not to say eliminate it. It is achieved by postponing processes until the required information be- comes available. Although the concept of postponement is not new, its application and connection with e-commerce companies operating on the B2C sector has gained little at- tention. Postponement is presented as having four forms: the full postponement strategy, the logistics postponement strategy, the manufacturing postponement strategy and the full speculation strategy. Although every strategy presents pros and cons, some are more ade- quate given different circumstances. Purpose: the purpose of this study is to explore (1) which factors determine whether e- commerce companies use postponement, and (2) which determinants are responsible for their strategy selection. Method: a qualitative research approach was used, with a multiple-case study as the re- search design. The empirical data was collected through in-depth semi-structured inter- views with four respondents, from four different companies. Conclusion: the authors presented a revised version of the framework they used to con- duct this research. Some determinants, present in the original framework, were removed given the authors’ findings. However, eight of the remaining determinants were kept in the revised version of the framework. The ones concerned were: the volume, the product type, the product range, the value profile, the relative delivery time, the delivery frequency, the uncertainty of demand and the economies of scale. Furthermore, the authors’ findings sug- gested a new determinant should be added to the framework, namely the number of key suppliers. With the help of the framework e-commerce companies can now evaluate their products according to the framework and decide accordingly whether they should apply postponement, and if so, which strategy suits them the best.

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Hjort, Klas. "On Aligning Returns Management with the E-commerce Strategy to Increase Effectiveness." Doctoral thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-3648.

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The returns management (RM) process has traditionally been seen as a value recovery process, which has resulted in an efficiency focus in the returns flow. This thesis present, the effects on a fashion e-commerce organisation, which is underprioritising or neglecting RM in general and consumer returns specifically. In the reported and described single-case study and through a real-life experiment, performed with the case organisation nelly.com, it is shown that the consumer returns rates are not only influenced by the product itself. They represent a complex problem that has its reasons and causes, whereby the product (size, fit, quality, et cetera) together with consumer buying and returning behaviour ultimately have a combined effect on the organisation. The results from the thesis are based on previous research and rest heavily on the research performed since the start of the research journey. Consumer returns form part of the value creation in e-commerce and therefore returns management is a strategic part of the business as such. Handling consumer returns in a traditional or efficient returns system without knowing the reason for return and the state of the returned item is nothing other than gambling with resources. The proposed returns information system (RIS) framework in the thesis addresses this issue and facilitates the downstream application of the gatekeeping activity, near or at the end-user location; managerial attention is required at the strategic process level to build a proper returns system that is partly, and quite likely, decentralised. Products, suppliers, customers and internal processes cause consumer returns and therefore a returns manager needs to address these with other functions and SC partners. This result is partly new and the proposed alignment of RM as a strategic process is new in the sense that RM is part of value creation. This thesis empirically supports the conclusion that “one size fits all” is outdated and does not fit with ecommerce business. The results imply that managers need to gain a profound understanding of consumers’ buying behaviour and also to create differentiated delivery and returns processes to be able to grow within the existing customer segments and possibly to attract new or non-customers who are out of reach at present. Seeing the RM process as strategic in e-commerce, as proposed in the thesis, facilitates the development of the process to become both effective and efficient. Returns management has the potential for revenue creation and cost reduction.

Dissertation to be defended in public on 15th of February 2013, at 10.00 in lecture room Vasa C, Vera Sandbergs Allé 8, Göteborg, for the degree of Doctor of Philosophy

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Goodman, Brett. "A framework to develop an e-commerce strategy selling products online for agriculture manufacturers." Thesis, Kansas State University, 2015. http://hdl.handle.net/2097/35234.

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Master of Agribusiness
Department of Agricultural Economics
Arlo Biere
E-commerce is changing the purchase habits of businesses, globally. The potential for agricultural input manufacturers to develop an online business-to-business (B2B) model may provide a new source of revenue by reaching an underserved market. Underserved markets are those which a company’s primary brand is not reaching a certain customer base. The following thesis was conducted for a client (Company A) to determine the feasibility of increasing one point of market share in corn seed through an online and phone based sales model. In recent years, consolidation among agricultural seed companies, along with product performance, has driven swings in market share. Gaining one point of market share in corn seed is equivalent to 376,000 units. Company A believes there is opportunity to gain one percentage point of share in the corn seed industry through online and phone-based sales. FC, an online and phone based seed company, held approximately one percentage point of share before being purchased by Company B in 2007. Company B then retired the FC brand in 2012. FC was once successful in their e-commerce based strategy; however three dominant factors impacted the development of agriculture companies conducting business online. Those factors are: 1) industry structure, 2) product complexity, and 3) the hightouch nature of transactions in agriculture. Research regarding e-commerce in agriculture has been limited over the past few years. With the increase in Internet access through wireless modems and mobile broadband data plans, opportunity exists for agricultural businesses to develop e-commerce B2B marketing. Research reported here focused on exploring the feasibility of selling a corn seed brand online and by phone, only. The steps to address the feasibility were to identify the target market and market opportunities and, then, address opportunities and challenges a company could face developing such a business.

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Poveda, Narejos Elena, and Luca Maria Fossati. "E-commerce going global : the case of a Latvian e-tailer expanding over borders." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-203217.

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This paper identifies, analyzes and interprets key challenges that e-retailers face when they decide to expand their e-business into a new market. The main topics are the cross-border factors and e-commerce strategies based on theories from previous studies to drive profitable growth. The paper illustrates the case study of an e-retail company, Dateks, in expansion in the Baltic countries. The findings show that the localization strategy in e-retail companies is more highly used when expanding to a new market. The challenge for an e-retailer in expansion is to be cost-effective.

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Němcová, Zuzana. "STRATEGICKÉ ŘÍZENÍ ELEKTRONICKÉHO OBCHODU FIRMY." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-233741.

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The aim of this (dissertation) thesis is to create a modern e-commerce/ e-business model that takes in account the needs of clients and includes their demands into e-commerce/ e-business strategic management of the company. By using the MATLAB software is created the model which represents an e-commerce/ e-business economic model. In this case tries the company - with the help of feedback - to bring its output to the client as much as possible. The solution of these problems is an application on the model where dynamic interactions of clent´s strategies and newly created e-commerce / e-business strategies are investigated.

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Morcinek, Petr. "Elektronický obchod." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222002.

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This paper focuses on the electronic trade in the Czech Republic and on its current state. Goal of the thesis is to formulate the strategy for employing and operation of the electronic shop which would be understandable for the wide public and create a concrete proposal of the electronic shop including the strategy for the submitter. Theoretical part of the thesis focuses on defining the electronic shop as a concept. There is also an analysis of the current state in the Czech Republic there. Empirical part then formulates the strategy for implementation and operation of the electronic shop and makes a proposal of the strategy for the submitter.

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Tomášková, Lenka. "Strategické řízení elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224192.

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The main goal of this diploma thesis is to design appropriate strategies to increase the marketing efficiency of dating tours via the website of the CA Pele Ltd. company. The theoretical part deals with the very definition of e-commerce and internet marketing. In the analytical part, I describe the marketing mix of the company and analyze the competition such as travel and dating agencies. Based on these findings, I propose appropriate solutions for e-commerce and adequate internet advertising.

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Pattararittisak, Pharktanat, and Nicha Chienchiranai. ""Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company"." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-6308.

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Abstract

Date: May 21, 2009

Program: International Marketing

Course name: EFO705 Master Thesis

Title: Foreign Market Exploitation with E-marketing Strategy of Thaiearthtone Company

Authors: Nicha Chienchiranai 851212-T107

Pharktanat Pattararittisak 820930-T251

Tutor: Daniel Tolstoy

Problem: How can Thaiearthtone exploit opportunity in foreign market by using e-marketing strategy?

Purpose: To develop an appropriate e-marketing strategy to increase satisfaction of existing customers and simultaneously attraction of new customers.

Method: This research is based on qualitative research, using exploratory research method. The theoretical framework used in the research is E-Marketing Strategy which is developed by the authors with some adaptation from E-marketing Mix Strategy. The findings were obtained from an in-dept interview as well as second hand sources including Thaiearthtone's website and others.

Conclusion: With the increased number of e-commerce firm, to be stand out of the crowd is rather difficult for small company like Thaiearthtone especially that the target market are foreigners. To successfully exploit its opportunity in overseas market, Thaiearthtone could probably take the idea from the authors' own developed E-marketing strategy into consideration, and adapt it to the current situation of the company.

Key words: E-marketing, E-marketing Strategy, E-commerce, Relationship Marketing and Site Usability

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Frendlovská, Dagmar. "Strategie elektronického obchodu firmy." Doctoral thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-233722.

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This PhD thesis deals with the issue of electronic commerce with a primary focus on customers. The reason and purpose of the doctoral thesis is a growing need and increasing requirements for the creation of electronic transactions. Research has been conducted, showing that the scope of electronic commerce is of great importance and will increasingly need to build a broader and more developed network of virtual stores. In the work attention is paid to the very issue of e-commerce and CRM issues. The objectives of thesis are: to define a new model system of electronic commerce, the methodology of the new direction of the electronic business, to propose an appropriate methodology for the new direction of e-commerce and application of new methodologies and strategies of e-commerce trends. Theoretical knowledge in the work is based on various sources by both Czech and foreign authors. In this work are described in detail the steps and results of practical research and exploration. There are discussed the development and operation of e-commerce, and recommendations for the future are suggested. The basis for the development of the doctoral thesis was a study of existing literature, and primary research in a company with an important position in the market. The work is aimed to serve science, educational purposes in education and as a handbook for the emerging e-commerce, and is the basis for further research and scientific work in the field of electronic commerce.

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Marciniak, Ruth Sheila. "Strategy planning processes in e-commerce : A study of the UK fashion retail sector." Thesis, University of Manchester, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517458.

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Holubová, Michaela. "Market Entry Strategy for a Start-Up Company to Germany." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199029.

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The goals of my thesis are to present the researched company an analysis of a German market in a speed-reading industry, to discuss the correctness of company's hypotheses about the German market compared to the German reality, and to suggest a marketing strategy for the company's market entry supporting the selected market entry mode. In the first part, the theoretical section is introduced in which motives for foreign entry, followed by models of an environment analysis, of entry modes and of a customer analysis are described. These models are further used in the second part in which specifically speed-reading market in Germany and a German customer are analyzed. Based on the analyses, the market entry mode of the company is suggested, followed by the evaluation of the previously defined hypotheses regarding a German customer and a product, and, lastly, the next steps which the company should execute are proposed.

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Zabloudilová, Pavlína. "Analýza současného stavu a trendů v distribučních cestách na německém trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-196529.

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The objective of this master's thesis is to analyse trends in distribution in the German market and evaluate their importance in the retail environment. The first chapter of the thesis deals with the issue of distribution from a theoretical perspective. Analysis of the German economy and retail environment serves as a basis for further elaboration of the thesis. In the German market is growing the importance of the e-commerce and there is a tendency of integration of distribution channels. The current situation and trends in distribution channels as well as the trends of the future are outlined on the basis of secondary data. The analysis is completed by qualitative research, which determines the potential use of current trends.

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Elsbernd, Erin. "Just Do It: Female Consumers, E-Commerce, PersonalizationAn Analysis of Nike's Marketing Strategy in China." The Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1398743591.

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Klega, Ondřej. "Marketingová strategie elektronického obchodu na trhu software." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4049.

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This diploma thesis clarifies problems of the marketing strategy in e-commerce. It is generally devote to marketing management of the electronic shop and strategic marketing planning. It describes marketing strategie, their systematization and marketing strategies that can be used by e-shop.

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Futcher, Shane Henry. "A strategy for the implementation of e-business and e-commerce to achieve a competitive advantage in the textile industry." Thesis, Port Elizabeth Technikon, 2003. http://hdl.handle.net/10948/140.

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The research problem addressed in this study was to determine what is required for e-business and e-commerce to have an impact on the Textile Industry in the Nelson Mandela Metropolitan. To achieve this objective, a literature study was done to identify what strategies were needed and how e-business and e-commerce would enhance the relationships between the organisations, suppliers and customers. An empirical study was conducted to ascertain what the managers within the Textile Industry know about e-commerce and e-business and the role they have or could play within their industry.

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Pejchal, Lubomír. "Analýza digitální strategie společnosti Geox S.p.A na německém trhu a návrhy na její zdokonalení." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-234404.

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Pochopení digitální transformace společností v segmentu Business-to-Customer, to je hlavní smysl teoretické části této práce. Konkrétně, jak je touto transformací ovlivněno vytváření business modelu a digitální strategie společností v retailovém odvětví. Avšak hlavním účelem práce je ukázat tuto transformaci na příkladu obuvní a oděvnické společnosti Geox S.p.A, konkrétně její dceřiné společnosti Geox Deutschland Gbmh (dále jen Geox). Největší důraz je kladen na dvě oblasti digitální transformace. Prvně, jak mohou být využity on-line kanály a technologie obecně spojené s digitalizací ke zvýšení příjmů. Druhou oblastí je zkoumání příležitosti v oblasti sběru dat pomocí digitákních technologii a využití těchto dat s cílem zvýšit úroveň nákupních zkušenosti zákazníků této společnosti. Vyhodnocení úrovně digitalizace německého trhu je založeno na analýze kvalitativních dat, schromážděných ze sekundárních zdrojů. Tato metoda se ukázala být jako velmi efektivní v poskytnutí detailního pohledu do této oblasti. V rámci investigace vlastní digitálni strategie společnosti Geox byly opět většinou použity sekundární data; jen v několika oblastech kde to bylo realistické byly vyhodnoceny primární data. Výsledky analýz odhalily že společnost Geox dala do své digitální transformace poměrně mnoho usílí, primárně v oblastech sjednocování online a offline kanálů, marketingu na sociálních sítí, vývoji content managementu a růstu povědomí o značce Geox díky několika interaktivním kampaním. Nicméně, analýza odhalila i nadmíru slabin v digitální strategii společnosti Geox. Konkrétně nedostačující mobilní strategie, chybějící digitální technologie v kamenných obchodech, nevyhovující spolupráce mezi vedením Geox a lokálními prodejci v tvorbě marketingových kampaní, chabě personalizované webové stránky a nefungující zasílání nabídek na míru konkrétním zákazníkům. Obecně tedy může být konstatováno, že navzdory věnovanému úsilí do digitální transformace se společnosti Geox v některých oblastech nedaří přizpůsobit moderním trendům. Pročež je v závěrečné části práce identifikováno několik doporučení pro společnost Geox, za účelem eliminace slabin zmíněných výše a udržení konkurenceschopnosti do budoucna.

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Lin, Chen S. M. Massachusetts Institute of Technology. ""Marketplace" or "mall"? : business model and strategy for a startup in China's B2B e-commerce market." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99000.

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Thesis: S.M. in Management Research, Massachusetts Institute of Technology, Sloan School of Management, 2015.
Cataloged from PDF version of thesis.
Includes bibliographical references (pages 46-47).
E-commerce companies face a strategic decision to choose the business model. Should they choose the Marketplace model, an online Intermediary on which suppliers sell their products directly to buyers? Should they choose Mall model, on which intermediaries purchase products from suppliers and sell them to buyers? Or should they choose the Hybrid model, which blends the Marketplace and Mall models. While most literature focuses on the Marketplace model and discusses its pricing and efficiency issues, Hagiu and Wright's papers focus on the tradeoff between Marketplace and Mall, and more importantly, propose six criteria to decide the right model. My thesis will apply the theory to choose the right business model for an E-commerce startup and design the strategies to implement this model. My thesis will be a practical contribution to this field. My thesis will examine the current E-commerce market, analyze the tradeoffs of different models, choose the right model for the startup, and recommend strategies to implement this model.
by Chen Lin.
S.M. in Management Research

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Yakici, Icli Mutlu. "A Study On The Application Of E-commerce In Turkish Mining Industry." Master's thesis, METU, 2005. http://etd.lib.metu.edu.tr/upload/12605903/index.pdf.

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In this thesis, a road map/strategy that must be followed by firms that want to utilize e-commerce facilities is established. For this purpose, road map suggestions that were taken from literature were examined and a road map which can be followed by mining companies is developed. First, a questionnaire was applied to mining firms to understand the attitude of mining sector to e-commerce. Then a firm that had involved in the questionnaire and was interested in e-commerce was selected to work with. The studies related to e-commerce accomplished by this firm in the past were evaluated and recommendations for the studies that it should perform in the future were indicated based on the questionnaire taken from literature and questions prepared for this study. In the light of all data obtained from this case study, the initially suggested road map was rearranged and the results were discussed.

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Fu, Yi. "E-commerce strategy for chinese traveling : small and medium enterprises (SMEs) and the critical success factors (CSFs)." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636414.

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Gunawan. "Performance measurement among small-and-medium-sized UK Internet retailers." Thesis, Loughborough University, 2007. https://dspace.lboro.ac.uk/2134/7897.

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Internet retailing is one of the fast-growing business sectors in the UK, and this sector is currently entering a more stable development stage. In this stage, the issue of business strategy and performance measurement, often neglected during the dotcom era, is gaining in importance. Although various studies have been done, the investigation of this issue is limited. This study helps to fill this gap by investigating performance measurement and business strategy of Internet retailing business, and their significance in enhancing business performance. A mail questionnaire was used in a survey of UK Internet retailers. The questionnaire contained variables of performance indicators, use of performance measurement, strategic orientation, businessp erformance, and business profile. The survey produced 252 responses of small-and-medium-sized internet retailers, defined as having less than £10 million of annual online sales turnover. By factor analysis, strategic orientation can be treated as having two dimensions:( 1) conservativeness, and (2) aggressiveness; business performance, two: (1) financial, and (2) operational; and performance measurement, one: the number of performance indicators measured. The findings show that UK Internet retailers are likely to concentrate their performance measurement more on financial, market-sales, and web-related indicators rather than customer and process. After controlling for variations of business size, the empirical results reveal that (1) more conservative retailers are likely to measure more performance indicators, (2) retailers using more performance indicators are likely to have better operational performance, and (3) less aggressiveness retailers tend to be associated with better financial performance. This study has provided evidence that strategic orientation is associated with the financial aspect of business performance, and performance measurement with the operational aspect of business performance. The results provide useful insights for Internet retailing managers, especially concerning the importance of performance measurement, and the choice of strategic orientation. More importantly, this study opens up possibilities for further study of performance measurement and businesss strategy of internet retailing business

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Kim, Minjoo. "Surviving in an Amazon World: Is Amazon.com's Real Estate Strategy in the Inland Empire Sustainable?" Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/scripps_theses/748.

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Amazon continues to introduce and establish revolutionary online retail market standards, reflective of their fundamental business philosophy of providing customers compelling value with an emphasis on long-term profitability and capital management. Amazon’s strategic real estate decision to choose the Inland Empire for its fulfillment centers suggests a high level of confidence in the region. By applying theories from Nourse, Roulac and Porter, greater understanding for Amazon’s value chain and competitive advantage, as well as variables for Inland Empire’s appeal will be analyzed. In addition, local market data compiled by commercial real estate services companies will be used to determine the effectiveness and sustainability of Amazon’s real estate strategy in the Inland Empire.

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Matilda, Nilsson. "Conversion Rate Optimization Strategy in UX : Applying the Theory of Four Behavior Types Within E-Commerce Conversion Rate Optimization." Thesis, Umeå universitet, Institutionen för tillämpad fysik och elektronik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-165035.

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This study uses the mindset of Bryan Eisenbergs four behavior types (Competitive, Spontaneous, Humanistic, and Methodical), to in- crease the conversion rate and the user experience while shopping online. Traditional retailers, i.e physical stores, are not a priority anymore and a challenge for an e-commerce site is to maintain a relationship to the customer online. The mindset of the four be- havior types is aimed to be used to target the universe of buyers. This mindset and theory will be applied to a CRO-design process, where the focus is to increase the conversion rate optimization of a website. An extensive literature study, an analysis phase, user tests and a questionnaire were used to decide whether this concept is worth using as a part of the process or not. The results indicate that the concept of the four behavior types can be used to target the audience. The thesis states that the concept could be used as a general foundation to further develop this mindset.

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Alam, Mehbub, and Rida Khalid. "Smart World! Working through sustainability strategy in Digital Business : A case study on Bangladeshi and Pakistani E-commerce SMEs." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98320.

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Abstract The thesis aims to investigate the role of sustainability strategy in digital business in Bangladeshi and Pakistani SMEs. To attain our research goal, we made conceptual and theoretical framework, conducted telephonic interviews from digitized e-commerce SMEs working in Bangladesh and Pakistan service sector. Purpose: The purpose of the report is to explore the critical factors when implementing an integration of sustainability strategy in digital business. While doing this as well as dig deeper into a theory, we made analysis through our conceptual building and interviews. Methods: In this paper, a qualitative research method has been applied to demonstrate the experiences and activities of the SMEs as they come across, involve and survive by circumstances. A strong perception of phenomena was founded under this research. Before conducting telephone interviews, pilot tests had been taken to understand the significance and depth of the questions. Results: Based on the interviews it can be concluded that most of the respondents are considering sustainability strategy as competitive advantages and they are willing to utilize human, natural and financial resources in their digital business for maximizing benefit. Most of the respondents are using digital tools at their companies and concerning sustainability strategies to survive in the competing markets, but still the businesses who are working through sustainability strategy in their digital business is not adequate. Sustainability strategies are considered as core values of SMEs while doing digital business. Practical Implication: The findings ensure sustainability strategies are becoming core value in emerging markets like the mature markets. The findings conceptualized by the authors can be developed in future for the future studies in other emerging countries besides Bangladesh and Pakistan. As the results show that sustainability strategy in digital business can bring maximum benefit for the SMEs, the new entrepreneurs might be attracted towards implementing the sustainability strategy in their business.

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Damodaran, Dinesh, and Fanni Helminen. "The Impact of Strategy to Real Time Chat Process : A Qualitative Multi-Method Study in the E-commerce Context." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-124384.

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While retail e-commerce keeps on clicking the examination of its strategic business and operations requirements for success emerges as crucial. In terms of achieving competitive advantage, no longer is it sustainable for e-retailers to solely focus on traditional dimensions of providing high quality and low cost for their target customers. As a substitute, they must adapt to the ever-changing competitive environment by endowing customers novel ways to interact with the website before, during and after the purchasing decision. One such way is real time chat, which is quickly becoming one of the most desired methods of contact between customers and websites. Although many e-retailers acknowledge the relevance of real time human-to-human contact, and the utilization of the real time chat in enriching the websites and consumers’ shopping experiences, the strategic and operational value that chat generates to the business itself it is still not explored by academic scholars.This forms the basis for our study.Purpose –This thesis aims to describe and explain the main business and operations strategies that determine the design of real time chat in B2C e-commerce companies. The paper used models and theories from strategic management namely strategic orientation, and strategic typologies. CSFs were derived from combining concepts from strategy, operations management, information systems and e-commerce disciplines while service delivery systems literature from service operations management literature. Design/methodology/approach–Using anabductive approach a cross-sectional study was conducted using a qualitative multi-methodology. The data was collected through semi-structured interviews with four B2C e-commerce firms from the Nordic and Western European regions. Further, the data collection was enriched through observation and document analysis using real time chat logs. The data was then analyzed using the theoretical frame of reference to provide a strong theoretical base for our findings.Findings–The study established links between strategy, operations and service delivery systems with respect to real time chat. Particularly the combination of orientation with the Miles & Snow model (1978) informed the various strategic options a firm has. Furthermore, when combined with the perspectives on operationsstrategy informed how real time chat can be used while also taking into consideration the resources, product category and industry of the firm. The derived e-commerce service operations strategy CSFs despite being unique for each of the studied firms showed three recurring factors that were common to them. These were service provision, customer acceptance/focus and flexibility. Synthesizing all perspectives helped in developing a model that provides an overview of B2C e-commerce firms can align strategy, operations and service delivery systems with respect to real time chat. Originality/value–The thesis contributes to adding knowledge to the under researched area of real time chat in B2C e-commerce settings. It also synthesizes disparate concepts of strategy, operations and service delivery systems and develops a guideline in helping firms using real time chat to improve their existing service process efficiencies. Concurrently the paper also serves as an evaluative tool for firms that are considering real time chat implementation to understand the various aspects that influence it and help them to better plan and design the service process.

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Veselá, Jitka. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222539.

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The theme of the diploma thesis is elaboration of business plan for the extension of entrepreneurial activity. The thesis includes theoretical introduction to questions of elaborating business plans, then analysis of current situation in the company and its environment. The last part suggests the extension of entrepreneurial activity and evaluates its contributions.

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Dixon, Helen. "The impact of the Internet on franchising as a growth strategy and the implicatons for franchisors engaging in E-commerce." Thesis, University of Ulster, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.553885.

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The popularity of franchising as a growth strategy and the opportunities presented by the internet to reach dispersed markets have resulted in these phenomena being widely researched. However, there appears to be little investigation into e-comrnerce within the context of franchising or into the effect of the internet on franchises. Thus, this study is an attempt to bridge the gap between research and practice by investigating the use of the internet by franchising firms. In light of the vacuities in the literature, the research problem addressed by this thesis is: How does the internet affect franchising firms and what are the implications for franchises engaging in e-commerce? Given the paucity of research investigating the imbrications of franchising and e-commerce this study adopted a three-stage methodological design, combining quantitative and qualitative research, in an exploratory study aimed at building theory in a range of issues pertinent to this organisational quandary. In particular, this research endeavours to determine the degree of embracement of internet technology by franchisors; to elucidate franchisors' motivations for e-cornmerce; to explore the role of franchisees in the internet strategy; to evaluate the benefits of the internet for franchises; to assess the challenges encountered with internet technology; to determine the impact of the internet on the franchise relationship; and to examine the factors influencing franchises' internet strategy. The mam conclusions derived from this research are that while franchises are enjoying idiosyncratic benefits of internet technology, a lack of strategic integration with their offline activities is limiting their potential to gain a sustainable competitive advantage. Fundamentally, this study highlights the importance of a collaborative strategy by franchisors and franchisees to emerging technologies in ensuring the internet strengthens rather than threatens the franchise relationship. Thus, this study has implications for both academia and the franchise industry.

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Dossa, Zahir (Zahir A. ). "A development strategy for connecting first-world consumers to third-world producers : integrating value chain transparency into E-commerce design." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/61158.

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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2010.
Cataloged from PDF version of thesis.
Includes bibliographical references (p. 75-76).
Value chain transparency, such as publishing member biographies and profit distribution, can be a powerful tool in increasing consumer trust and consumer loyalty. This thesis provides a methodology for integrating value chain transparency into Ecommerce site design and makes preliminary findings of the positive influence this strategy has on consumer buying behavior. The design and implementation of integrating value chain information within an E-commerce site is demonstrated through the development of theargantree.com. The Argan Tree is a cooperative of 18 women based in southwestern Morocco who produce argan oil. theargantree.com connects these producers to consumers in the U.S. to sell this oil for its culinary and cosmetic benefits. The implications of this study can transform the cooperative landscape, which is often marked by low wages, a lack of accountability, and difficulty competing in high-end markets. By equipping these organizations with the Internet-based strategies proposed, cooperatives can overcome these challenges and serve as organizations capable of real poverty-alleviation. While the direct application of this thesis is aimed at producer cooperatives of under-privileged populations, the underlying theories and findings can support any retail organization.
by Zahir Dossa.
M.Eng.

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Okojie, Vanessa Omolivie. "Consumerism in the Digital Age: Exploring Innovative Commerce as a Design Strategy for Brand Creation and Implementation." Kent State University / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=kent1543254649845504.

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Novosadová, Petra. "Návrh Elektronického Obchodu a Marketingové Strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223802.

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This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.

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Németh, Petr. "Návrh on-line marketingové strategie internetového projektu e2shop.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113205.

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The main objective of this thesis is to propose an on-line marketing strategy of start-up project e2shop.cz. The thesis itself consist of three parts. The first part presents theoretical framework of commercial communication with focus on on-line communication. The second part describes the basic principles of e2shop.cz project and its functionality. The last parts consists of the strategy itself that is based on thorough analysis of external factors, market and competition using PESTEL, SWOT and TOWS schemes. The strategy contains of target group, objectives and tools definistion. Implementation plan and budget are included as well.

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NGUYEN, THI-HA-LINH, and 阮氏何玲. "Vietnam E-commerce Marketing Strategy Research." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/8kw78w.

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碩士
國立臺北教育大學
東南亞區域管理碩士學位學程
107
In 1997, the Internet started in Vietnam, and e-commerce began to develop. However, because the economic situation forms the habit of Vietnamese people, especially the leisure time of office workers, people generally spend time shopping in physical stores, and few people buy on the Internet. Another reason is that e-commerce is not as good as physical storefronts, but the price is expensive, so after 20 years of development, Vietnam's e-commerce is not very hot. However, in recent years, Vietnam’s economic development has been fast, and people’s living habits have gradually changed. E-commerce is one of the fastest growing Yang industries in Vietnam, and there are more than 390 e-commerce companies in Vietnam. According to 2017, Lazada is the leader: from April 2017 to June 2017, the number of visitors reached 41 million. Tiki, which ranked third in terms of overall average traffic, had only 24.6 million visitors in the same three months. According to Vietnamese trade website statistics, in emotional marketing, consumers are designed by product brands and totems. And, coupled with the consumer's friendly interaction on the website or when receiving the goods, the customer is very valuable and interesting to the product. In thinking about marketing, most consumers feel that buying one get one free is easy to get the highest shopping action, which will generate consumer will. In related marketing, consumers believe that the most popular products and marketing strategies are Place strategy (such as: Logistics and Website design) and Promotion strategy, a Facebook fan group, and festival activities, all of which make consumers interested in e-commerce. This study is based on the Internet e-commerce and online shopping experience in Vietnam. The existing e-commerce marketing model is collected and organized. The questionnaire surveys consumers with online shopping experience for network e-commerce marketing strategy. The research began to issue from March 1 and recovered 305. After analysis, the results are as follows: I. Place strategy and Promotion strategy have the highest impact on Customer Satisfaction and Customer Loyalty: 1. The Place strategy has an explanatory power of 61.9% for Customer Satisfaction and Promotion strategy has an explanatory power of 70.6% for customer satisfaction. 2. The Place strategy has an explanatory power of 58.1% for Customer Loyalty and Promotion strategy has an explanatory power of 65.3% for customer loyalty. II. The Product strategy affects Customer Satisfaction and Customer Loyalty is the lowest, respectively: 1. Product strategy has an explanatory power of 6.2% for Customer Satisfaction. 2. Product strategy has an explanatory power of 4.9% for Customer Loyalty. Keywords: Vietnam e-commerce, E-commerce marketing strategy, Southeast Asia e-commerce ranking, Advance Vietnam, Vietnam Internet new trend.

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Yang, Kai-Chun, and 楊凱淳. "E-commerce development strategy -DerFu Company." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/9unj77.

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碩士
國立政治大學
經營管理碩士學程(EMBA)
108
With the change of Taiwan's overall social environment structure, the average income level of Chinese people has increased, which has led to changes in the lifestyle of modern people. People's meal and meal preparation time have also decreased, and the number of people eating out has gradually increased. This has produced Taiwan's food culture and habits. Great impact. Because online shopping is becoming more and more popular, it not only creates business opportunities for personal online shopping, but also popular with group buying. "Cold food" is also one of the favorite products purchased by group buyers. It can not only be priced. It is also possible to use the convenience of online shopping, and it can be delivered to the home without leaving the door, and these goods are often delivered to the home in a "home delivery" manner. This study will study and discuss the business model of logistics low-temperature logistics and e-commerce, and achieve a win-win result by mutually beneficial cooperation.

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Zhang, Yewen, and 張燁雯. "Strategy Analysis of Chinese B2C E-commerce." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/39842319541004490951.

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碩士
國立臺灣大學
國際企業學研究所
101
With the progress of the technology, E-commerce has been a great contribute to the development of global economy since the 1990s. Over the past decade, Chinese B2C E-commerce industry has been growing rapidly. The industry is extremely competitive, yet the strategies of the players did not vary far from each other. In sight of that, this thesis focuses on the strategy of Chinese B2C eCommerce, summarized the trends of the product category selection strategy, pricing strategy and platform strategy, analyzed its causes, evaluated its effectiveness, and then pointed out issues that concern further development of the industry.

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Cheng, Ya-fang, and 鄭雅方. "Explore of Taiwan E-Commerce B2C Logistics Strategy." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/15772506885799493846.

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碩士
國立臺灣科技大學
管理研究所
101
The purpose of this study is to explore the logistic strategy of Taiwan’s B2C industry. By looking down into different shopping platform’s business demands and product category, this study is aiming to understand how each platform set up the goals and mode of their logistic strategy then pointing out their advantages, disadvantages and the bottleneck. By doing this study hope to provide a basis for shopping platform and logistics industry who wish to enhance the competitiveness of the service in the future . The finding of this study is that the positioning of platform operation, financial service, the ability of technology information, the quality of suppliers, number of vender and product, warehousing function and the integrate ability of logistics industry will all influence the direction of the logistics strategy. The conclusions and recommendations from this study can provide a reference for platform industry, logistic industry and educational institutions who wish to elect the logistics mode, personnel training and enhance the competition.

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Tsan, Peng-Chu, and 昝鵬舉. "Cooperative Strategy for Leading China’s E-commerce Companies." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/uqye79.

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碩士
國立交通大學
企業管理碩士學程
105
Over the decades, researchers have been focusing on competitive strategy on the analysis of different industries. However, competition and cooperation mutually exist in industries. Enterprises which provide products and services with clients as well as customers, and even make revenue and profit rely not only on themselves, but also on other parties such as suppliers, buyers, alliance members, and even competitors. This study mainly analyzes cooperation, idiosyncratic resource, and position advantages of leading Chinese electronic commerce companies in terms of 7 cooperative parties such as logistics companies, individual sellers, branded-goods sellers, web portal, search engine, as well as communication tools, banking industry, Internet service provider, and mobile phone industry, which help e-commerce companies such as Alibaba group build a digital EC business ecosystem in China. This study finds that nowadays, electronic commerce industry is one of the industries which well utilizes and integrates all these parties the best. Moreover, this study also illustrates how the Full Moon Model proposed by Hu and Huang (2015) works.

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46

Gonçalves, Joana Patrícia Rodrigues. "jp.di e-commerce strategy: Critical analysis and recommendations." Dissertação, 2018. https://hdl.handle.net/10216/112586.

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47

Gonçalves, Joana Patrícia Rodrigues. "jp.di e-commerce strategy: Critical analysis and recommendations." Master's thesis, 2018. https://hdl.handle.net/10216/112586.

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48

Chen, Yan-jie, and 陳彥傑. "Operation Strategy of Electronic Commerce¬—The Case of E company." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/13973345748810122767.

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Abstract:

碩士
國立高雄大學
國際高階經營管理碩士在職專班(IEMBA)
99
With the rapid development of Information Technology (IT) and encouragement of cross-strait collaboration by government, products with mark of MIT (Made in Taiwan) are increasingly popular in mainland China. The way to exchange business information is mostly via the electronic commerce (EC) platform. The platform, serving as a trade bridge, has been resulting in the multi-dimensional development of EC. However, EC platform in China is still in the stage of a single platform. Platforms in Taiwan like PChome and Yahoo are facing a difficulty to enter into China’s market. Therefore, the operation strategy for the EC companies to move to China becomes even more important. The thesis conducts a case study that uses the SWOT as the analysis technique to explore operation strategy for the case company. Top managers are the subjects to provide information via face-to-face survey. Research findings indicate that the Taiwan government should (1) foster ECFA policy to help Taiwan MIT products to enter into China market, (2) help strengthen Taiwan’s companies to localize their products in China, (3) positively help Taiwan EC companies enter into the Over-the-Counter market to build awareness of cross-strait, (4) help enhance the products functions via effective integration, and (5) help the EC platform to develop more system functions for international competitiveness.

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LIN, MEI-HSIU, and 林美秀. "The Study of Development Strategy of Wholesaler in E-commerce." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2668a9.

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碩士
國立雲林科技大學
企業管理系
107
Today's traditional wholesale industry is not easy to operate in physical channels, and network multi-modal marketing is prevalent, which has seriously threatened the performance of physical channels. In addition, upstream suppliers are gradually directly cooperating with large-scale retail channels, and no longer use wholesalers as intermediate bridges, while large-scale retailers with smaller scales in the downstream also skip wholesalers and directly cooperate with the original factories. Through the case M Wholesale company is the traditional wholesaler's point of view, how to assist end store retailers, can not reduce the performance due to the rise of online stores, thus affecting the survival of the wholesalers. Research Cases company M is located in the Taichung Precision Machinery Innovation Park. It is a channel supplier for the brand. The marketing channels are extensive and diversified. In addition to the large number of domestic retail chain links, the e-commerce platform is also one of the links. Through exploratory discussion and qualitative interviews, this research faces the retailer's future development trend through the perspective of wholesalers. Through SWOT analysis, corporate competition strategy, resource-based theory, etc., we understand the advantages and opportunities of Taiwan's wholesale industry and the key factors for the application and success of M's business strategy.Findings: 1.Industry Advantages and Opportunities: In recent years, Chinese consumers have greatly increased their reliance on e-commerce platforms, and mobile shopping and mobile payment will become mainstream. “O2O (Online To Offline)” is an online to offline integration. An important part of development. Taking traditional retail online, e-commerce goes offline, O2O's e-commerce model will provide more channels for customers, and has achieved maximum convenience. 2.Competitive Advantages of the Enterprise: The company's culture is simple, the system is complete, and the compliance is high. The management team has strong centripetal force to the company and also has complete development capabilities. With self-brand marketing of various retail channels across the country, the company's product cost is also competitive and the ability to do its own import and supply, and establish long-term and strategic supply relationship with customers.

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50

Kesa, Deni Danial, and 達呢亞. "Blog Business Usability in e-Commerce Environment : Indonesian Blogger Strategy." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/71102451092750526622.

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Abstract:

碩士
清雲科技大學
企業管理系暨經營管理研究所
97
Blog Business Usability in e-Commerce Environment : Indonesian Blogger Strategy Graduate Institute of Business Administration Ching Yun University Student : Deni Danial Kesa Advisor : Prof. Steve Pan Abstract Many studies have examined the different components involved in the formation of e-commerce, as well as internet marketing for general. This thesis provides empirical evidence about the blog user competitive advantages, and the relation between blog usability for business motives. The study applies a framework which widely adopted in the economy literature to add to academic and managerial knowledge. Blog Business usability as part of business process in blog community. Empirical evidence has taken as hypothesis identified on two important implications: User competitive advantages and business motives within marketing strategy two factor have relation capacity and connected by strategy. The purpose with this thesis was to get a better understanding of blog as one of variety way in e-commerce. Using a qualitative research at multiply social networking on lines and take Indonesian user as sample of respondent and the primary data was collected through a questionnaire, in this case there are many factors to create blog competitive advantages that help as business tools, which are relevant for the user when they create and transform blog from common way to build business using social networking technology on internet world. When the global economy becoming worst, blog business usability using by small and medium enterprises or personally might be creating more job and entrepreneurship opportunity. Keyword : Blog Usability, E-commerce, Strategy, Competitive advantages

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