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Journal articles on the topic 'Strategy for e-commerce'

Author: Grafiati

Published: 4 June 2021

Last updated: 19 February 2022

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1

Feng, Gao. "E-Commerce Platform Implementation Strategy for Hotel." Advanced Materials Research 926-930 (May 2014): 2566–69. http://dx.doi.org/10.4028/www.scientific.net/amr.926-930.2566.

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E-commerce’s development and maturation has a shock on traditional hotel industry. More and more hotels begin to try E-commerce. This article discusses E-commerce platform implementation strategy for hotels. It analyzes the target of the platform, the method to build platform, how to implement it and the cost of platform. Particularly, the paper studies the main function of the platform, building intranet and extranet, and data exchange between intranet and extranet.

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2

Thakkar, Deep, Shalaka Sonar, and Niddhi Bhangdia Digvijay Sonawane. "Budget Management Shopping Strategy for an E-Commerce Website." International Journal of Trend in Scientific Research and Development Volume-2, Issue-3 (April 30, 2018): 1573–76. http://dx.doi.org/10.31142/ijtsrd11308.

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3

Maika, M. Ruslianor, and Irwan Alnarus Kautsar. "Hiijrah: Islamic E-Commerce Disurpted Strategy." Economica: Jurnal Ekonomi Islam 10, no. 1 (July 31, 2019): 57. http://dx.doi.org/10.21580/economica.2019.10.1.3217.

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<p>The aims of this research is to find an Islamic eCommerce disrupted strategy using 5C model. Our methodologies is a qualitative descriptive to evaluate and describe aspects of innovation based on 5C model. We propose a systematic approach to identify disruptive strategies of Prophet Muhammad displacing the big incumbent market and also provide commercialize the strategy for developing and implementing Islamic Commerce to be electronics. Hijrah is the best disruptive approach that was proven by Prophet Muhammad (PBUH) with the closing of the Bani Qainuqa market. He implemented 4C model commerce, collaboration, communication, connection, and only computation that He can’t. The state art of this research are the customers not only ‘go shopping’, but literally are shopping. While the sellers not only ‘go selling’ but Hijrah with the great intention. It is not only about adopting technology but also as a disrupted strategy.</p><p>Tujuan dari penelitian ini adalah untuk menemukan sebuah strategi diruptif eCommerce Islam menggunakan model 5C (Commerce, Collaboration, Communication, Connection, and Computing). Metodologi yang kami gunakan adalah deskriptif kualitatif, untuk mengevaluasi dan menggambarkan aspek inovasi berdasarkan model 5C. Kami menawarkan sebuah pendekatan sistematik untuk mengenali strategi disruptif Nabi Muhammad dalam menggusur pasar besar milik petahana dan juga menyediakan strategi komersil dalam mengembangkan dan menerapkan perdagangan Islam secara elektronik (Islamic e-commerce). Hijrah adalah pendekatan distruptif terbaik yang pernah dibuktikan oleh Nabi Muhammad Saw dengan menutup pasar Bani Qainuqa. Nabi Muhammad Saw menjalankan model 4C yaitu perdagangan, kolaborasi, komunikasi, koneksi, dan hanya komputasi yang tidak dapat dilakukan. Hasil temuan-temuannya menunjukan bahwa pelanggan tidak hanya untuk ‘berbelanja’, tapi ada tujuan lain memahami kaidah Ilmu sebelum amal dalam berbelanja. Sedangkan penjual tidak sekedar ‘berjualan’ namun berhijrah dengan nilai yang lebih agung. Hal ini tidak hanya perihal penggunaan teknologi tapi juga sebagai strategi disruptif.</p>

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4

Ngurah Budiasa, I. Gusti Putu, and I. Wayan Yudi Suriyasa. "E-COMMERCE STRATEGY INTERCONTINENTAL BALI RESORT." ASEAN Journal on Hospitality and Tourism 14, no. 1 (December 1, 2015): 35. http://dx.doi.org/10.5614/ajht.2015.14.1.4.

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Budiasa, I. Gusti Putu Ngurah, and I. Wayan Yudi Suriyasa. "E-commerce Strategy InterContinental Bali Resort." Journal of Business and Economics 6, no. 10 (October 20, 2015): 1775–84. http://dx.doi.org/10.15341/jbe(2155-7950)/10.06.2015/012.

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Rahayu, S. K., and F. N. Fatima. "Marketing Communication Strategy with E-Commerce." IOP Conference Series: Materials Science and Engineering 662 (November 20, 2019): 032058. http://dx.doi.org/10.1088/1757-899x/662/3/032058.

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7

Hackney, Ray, Gareth Griffiths, and Ashok Ranchhod. "Towards an e-commerce business strategy." International Journal of Services Technology and Management 3, no. 1 (2002): 39. http://dx.doi.org/10.1504/ijstm.2002.001615.

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Dias, Álvaro, Rui Gonçalves, Leandro Ferreira Pereira, Renato Lopes Da Costa, and Yuliya Tovstolyak. "Internationalisation business strategy via e-commerce." International Journal of Business and Systems Research 1, no. 1 (2022): 1. http://dx.doi.org/10.1504/ijbsr.2022.10038644.

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9

Svobodová, Zuzana, and Jaroslava Rajchlová. "Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective." Administrative Sciences 10, no. 4 (October 10, 2020): 78. http://dx.doi.org/10.3390/admsci10040078.

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The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce strategy. This paper is focused on the strategic behavior of e-commerce from a perspective of the online customer. The aim of the paper is to evaluate the strategic position of e-commerce businesses that focus on online sales of electronics, based on their strategic behavior from the customer’s perspective. The first objective is to identify the current factors of online shopping behavior in the industry of online electronics. The second obejctive is to identify the current economic performance and financial strategy of e-commerce businesses and their relevance to strategic behavior in e-commerce. The third objective is to identify the possible differences in strategic behavior of e-commerce SMEs and e-commerce large businesses. The research methods employed were: situation analysis, benchmarking, quantitative research, selected methods of financial analysis. The selected methods of statistical induction were chosen to verify the research hypotheses. A research sample of 89 e-commerce businesses selling online electronics was selected for this research. It was found that most e-commerce businesses apply a balanced e-strategy based on the assessed factors of online shopping behavior that does not correspond to the progressive growth of e-commerce. Fifteen factors were identified that influence customers when choosing and buying electronics online. It was also found that the strategic behavior of e-commerce businesses is influenced by factors of online shopping behavior. Finally, it was found that the current balanced e-strategy of e-commerce businesses does not correspond with conservative financial strategy.

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10

Damanpour, Faramarz, and Jamshid Ali Damanpour. "E‐business e‐commerce evolution: perspective and strategy." Managerial Finance 27, no. 7 (July 2001): 16–33. http://dx.doi.org/10.1108/03074350110767268.

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11

Zhou, Gong-Jian. "Research on Sustainable Development Strategy of Live E-Commerce." Business Prospects 2, no. 1 (June 1, 2021): 22–25. http://dx.doi.org/10.52288/bp.27089851.2021.06.04.

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Live e-commerce is the hottest and most eye-catching focus topic at present, and it is also a new form and trend of e-commerce marketing. It has become the main business and profit channel for the integrated development of major live broadcast platforms and e-commerce platforms. In 2020, the proposal of the new national infrastructure concept and the announcement of the new occupation of “Internet Marketer” have strengthened the new economic power of live broadcasting and provided new impetus for small, medium, and micro e-commerce enterprises to increase income and create efficiency. Starting from the background of live e-commerce, this paper analyzes the forms of domestic live e-commerce, expounds the impact of live e-commerce on e-commerce and the challenges it faces, and puts forward corresponding development strategies to strengthen the ecological construction of live e-commerce, promote the sustainable development of live new economy and the transformation and upgrading of e-commerce.

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12

Murphy, Ruth, and Margaret Bruce. "Strategy, accountability, e‐commerce and the consumer." Managerial Auditing Journal 18, no. 3 (April 2003): 193–201. http://dx.doi.org/10.1108/02686900310469934.

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13

Aria, M., and S. P. Fajriansyah. "Business E-Commerce Strategy to Increasing Profits." IOP Conference Series: Materials Science and Engineering 662 (November 20, 2019): 032051. http://dx.doi.org/10.1088/1757-899x/662/3/032051.

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14

Alrawi, Khalid W., Hamid R. Ekbia, and Khalifa H. Jaber. "A New Marketing Strategy for E-Commerce." Global Business Review 9, no. 2 (August 2008): 273–86. http://dx.doi.org/10.1177/097215090800900207.

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15

Svatošová, Veronika. "Importance of Financial Strategy in E-commerce." Ekonomický časopis 69, no. 3 (March 25, 2021): 278–305. http://dx.doi.org/10.31577/ekoncas.2021.03.04.

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16

Cheng, Gong, Changrui Yu, and Kecheng Liu. "A 3D Virtual Space for the E-Commerce Strategy Model." Journal of Electronic Commerce in Organizations 12, no. 2 (April 2014): 59–73. http://dx.doi.org/10.4018/jeco.2014040105.

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In recent years, innovative applications of electronic commerce (e-commerce) are facing the challenges of mobile commerce (m-commerce) and ubiquitous commerce (u-commerce). To address these challenges and improve the competitiveness of e-commerce, the three-dimensional e-commerce (3DEC) theory is proposed and a 3DEC business strategy model is built up in this study. The new conceptual 3DEC model incorporates the industrial environment analysis, SWOT analysis, and business model canvas (BMC). As a case demonstrated in the British Museum program, this model brings benefits to a wide range of organizations in public and private sectors, as well as e-commerce researchers and practitioners.

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17

Gregory, Gary, Munib Karavdic, and Shaoming Zou. "The Effects of E-Commerce Drivers on Export Marketing Strategy." Journal of International Marketing 15, no. 2 (June 2007): 30–57. http://dx.doi.org/10.1509/jimk.15.2.30.

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The emergence of e-commerce technology has had a significant effect on firms’ export marketing. However, limited knowledge exists as to how e-commerce drivers affect a firm's export marketing strategy. This study develops and tests a theoretical model to delineate how e-commerce drivers affect export marketing strategy. The empirical findings suggest that internal e-commerce drivers (product online transferability and e-commerce assets) directly increase a firm's degree of promotion adaptation, enhance communication and distribution efficiencies, facilitate greater distribution support, and improve price competitiveness for export ventures. Furthermore, both internal and external e-commerce drivers (export market e-commerce infrastructure and demand for e-commerce) moderate the relationships between environmental factors and elements of export marketing strategy. Overall, the findings support incorporating e-commerce constructs into existing theory on export marketing strategy. The authors discuss theoretical and managerial contributions and offer directions for further research.

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18

Et. al., Krishnalatha Vathalulu,. "Review of E-Commerce Business in India." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 2 (April 11, 2021): 1401–4. http://dx.doi.org/10.17762/turcomat.v12i2.1351.

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E-Commerce is growing step by step in both B-to-B and B-to-C context. Retailing industry including Fashion Retail and Grocery retailing have gotten on to the trend and have begun to offer E exchanging or Online Shopping. In the early 1990s we saw Companies setting up websites with very little understanding of E Commerce and Consumer behavior. E commerce as a model is entirely unexpected from conventional shopping in all respect. All Companies have quick realized the require to have E commerce strategy separately yet as a piece of overall Retail Strategy. Retail Strategy involves anticipating the business development keeping in view the current market trends, opportunities just as threats and building a strategic arrangement that helps the Company deal with all these external factors and stay on course to reach its objectives. Further the Retail business strategy is concerned with identifying the markets to be in, building the product portfolio and band width coupled with brand situating and the different elements of brand perceivability and in store advancements etc. Business operations are more or less norm and proven models that are adapted as best practices.

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19

Qu, Jia. "Internet of Things Technology of E-Commerce Strategy and Research." Applied Mechanics and Materials 448-453 (October 2013): 3688–90. http://dx.doi.org/10.4028/www.scientific.net/amm.448-453.3688.

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The Internet of Things technology the grafted of e-commerce platform by many businesses and websites sought after. Even some e-commerce sites claim to have satisfied the requirements of the "Internet of Things", or will soon be able to achieve the "Internet of Things". With China's e-commerce platform model mature technical means escalation, the basic realization of the transaction facilitation payment security technology, user-friendly service. China's e-commerce market has also embarked on a peak, along with businesses and Internet users have a more in-depth requirements of the e-commerce platform. This article focuses on descriptions of Things. Impact of e-commerce and the Internet of things to do the analysis and description.

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20

Chen, Lei-Da, and Justin Tan. "Technology Adaptation in E-commerce:." European Management Journal 22, no. 1 (February 2004): 74–86. http://dx.doi.org/10.1016/j.emj.2003.11.014.

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21

Alzahrani, Joman. "The impact of e-commerce adoption on business strategy in Saudi Arabian small and medium enterprises (SMEs)." Review of Economics and Political Science 4, no. 1 (January 14, 2019): 73–88. http://dx.doi.org/10.1108/reps-10-2018-013.

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PurposeThis paper aims to examine the impact of e-commerce on business strategy, especially on small and medium enterprises (SMEs) in Saudi Arabia. It also investigates the relationship between e-commerce and business strategy and how the e-commerce niche changes SMEs’ strategic management approach. Additionally, this paper identifies the factors that moderate this relationship.Design/methodology/approachTo evaluate and examines the impact of e-commerce on business strategy, the study used a quantitative method by conducting a questionnaire survey in Saudi Arabian SMEs.FindingsThe analysis of collected data confirms that e-commerce adoption has an impact on SMEs strategies. Many participants asserted that the introduction of e-commerce in Saudi market has changed their businesses’ plans and strategies. The findings identify the major factors that moderate and predict the relationship between e-commerce and business strategy.Originality/valueThis study contributes to the literature by discussing and examining the impact of e-commerce adoption on SMEs strategies in the context of Saudi Arabian SMEs. It provides a comprehensive understanding of the relationship between e-commerce and business strategies. The findings of this study can benefit SMEs’ owners, managers and employees to understand and acknowledge the impact of e-commerce on their plans and strategies. It also can assist policymakers and governments to develop suitable policies and initiatives.

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22

Zhou, Yong, and Jing Qi. "Supply Chain Design Strategy Based on E-Commerce." Applied Mechanics and Materials 457-458 (October 2013): 1411–14. http://dx.doi.org/10.4028/www.scientific.net/amm.457-458.1411.

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Supply chain management is a multi-level, multi-objective system engineering. With the continuous development of supply chain for the survival in the market environment, the core task of supply chain management is also changing, Enterprises will face the new environment of e-commerce with the implementation of supply chain management. E-commerce create new opportunities for the supply chain management. Meanwhile, it also presents new challenges to the supply chain management. So, SCE must make the corresponding adjustment and reconstruction according to the E-commerce environment. This paper discussed the steps of supply chain design based on e-commerce environment. The purpose of this is to maximize the efficiency of logistics, information flow and capital flow and to achieve the ideal supply chain finally.

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23

Jiang, Wen Rong, and Shi Wei Lin. "Information Technology in the E-Commerce Marketing Strategy of OAWAY Website." Advanced Materials Research 859 (December 2013): 551–55. http://dx.doi.org/10.4028/www.scientific.net/amr.859.551.

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In this paper, it is analyzing the e-commerce marketing strategy with information technology in the promotion process of SME (small and medium-sized enterprises) . Some marketing methods is indicated. There are through search engine optimization, microblogging marketing, BBS marketing, event marketing technology , etc. Using these methods, the e-commerce website can be faster and better indexed by search engines with information technology. Then, improve the e-commerce website's ranking in search results. Thus, enhance the e-commerce website's sales, corporate online image and corporate culture. This kind of marketing strategy is more suitable for long-term optimization and promotion of SME e-commerce website. The corporate e-commerce network marketing will bring better results.

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Marcelo Torres, Pedro, João Veríssimo Lisboa, and Mahmoud M. Yasin. "E-commerce strategies and corporate performance: an empirical investigation." Competitiveness Review 24, no. 5 (October 14, 2014): 463–81. http://dx.doi.org/10.1108/cr-06-2013-0064.

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Purpose – The purpose of this study is twofold. First, the relevant literature is reviewed briefly to provide a strategic context of the different views on strategy development. In the process, the linkages between the e-commerce view of strategy and previous views are explored. As such, the perspectives of different schools of thought on strategy are briefly highlighted. Second, the different dimensions of the e-commerce strategy and their impact on organizational performance are investigated. Design/methodology/approach – A survey integrating different theoretical views of value creation was developed and sent to Portuguese e-commerce firms to assess the underlying dimensions of their strategies through factorial analysis. Then, a clustering analysis was performed to determine strategic groups to compare corporate performance. Findings – Three e-commerce dimensions were identified: marketing, innovation and efficiency. Results of data analysis suggest that differentiation factors have impact on corporate performance in the context of virtual markets. Research limitations/implications – Although the Portuguese specific nature of the study could be seen as a limitation of the generalization of the findings, in the authors’ view, it is not truly a limitation because Portuguese executives face the same challenges that other countries counterparts, due to the universal application of e-commerce. Moreover, the use of a Portuguese sample validates findings from other cultural settings, contributing toward a unified theory and testing its applicability. In this way, it is an opportunity rather then a limitation. Practical implications – The research identifies what is strategic and highlights the competitive methods that enhance differentiation in virtual markets, which could be useful as a framework for strategic formulation. Moreover, it provides a theoretical rational for investments in intangible assets. Originality/value – The development of a survey to assess e-commerce strategies and the identification of the e-commerce strategic dimensions are the main contributions of this research, which highlights the importance of differentiation factors in virtual markets.

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Zhao, Jingkun, Honglu Liu, and Wanxin Xue. "PEST Embedded SWOT Analysis on China's E-Commerce Industry Development Strategy." Journal of Electronic Commerce in Organizations 17, no. 2 (April 2019): 55–68. http://dx.doi.org/10.4018/jeco.2019040105.

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This article investigates how e-commerce industry in China can achieve high levels of development under such circumstances. In order to better explore the development strategies of China's e-commerce industry, researchers have already introduced PEST analysis or SWOT analysis, however past studies concentrated exclusively on the main ‘net effects' of these analysis. Because of the complex reality in which the phenomena of e-commerce industry, PEST embedded SWOT analysis can provide a more accurate understanding of how e-commerce industry in China can maintain the healthy and stable development. Applying this theory, the article seeks to determine all the possible factors that build strong development of e-commerce industry in China. To address the question of this research, the study employs PEST embedded SWOT analysis which proposes industry analysis framework of the development strategy of China's e-commerce industry. Future research can consider other possible combinations and explore how the impact of these factors on development strategy of China's e-commerce industry.

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26

Yang, Lu Ming, Tao Li, and Juan Li. "The Interactive Strategy of B2C E-Commerce Website." Advanced Engineering Forum 6-7 (September 2012): 978–84. http://dx.doi.org/10.4028/www.scientific.net/aef.6-7.978.

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With the fiercer competition of B2C e-commerce websites, interactivity has gradually caught the attention of businesses, which signifies the importance of studying the method to improving web interactivity so as to provide better services for customers. Based on the supposition that the proper setting of interacting way can improve interactivity effectively, this paper discusses the proper methods from the aspects of interactivity between the website and customers, the interactivity between the service client and customers and the interactivity among customers according to the relevant theories of Applied Statistics. Through the analysis on the comprehensive information of the interactivity of the 100 B2C e-commerce websites based on the judgment sampling of non-probability, the systematic, comprehensive interactive strategy of B2C e-commerce website is proposed.

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Chang, Kuo-chung, Joyce Jackson, and Varun Grover. "E-commerce and corporate strategy: an executive perspective." Information & Management 40, no. 7 (August 2003): 663–75. http://dx.doi.org/10.1016/s0378-7206(02)00095-2.

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28

Chiu, Yi-Chia, Joseph Z. Shyu, and Gwo-Hshiung Tzeng. "Fuzzy MCDM for evaluating the e-commerce strategy." International Journal of Computer Applications in Technology 19, no. 1 (2004): 12. http://dx.doi.org/10.1504/ijcat.2004.003656.

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Grace, Robert. "E-commerce Drives Package Design, Market Strategy Changes." Plastics Engineering 73, no. 9 (October 2017): 8–16. http://dx.doi.org/10.1002/j.1941-9635.2017.tb01791.x.

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Kao, Diana, and Judith Decou. "A strategy‐based model for e‐commerce planning." Industrial Management & Data Systems 103, no. 4 (June 2003): 238–52. http://dx.doi.org/10.1108/02635570310470638.

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Sung, Ki-Uk, Chang-Su Kim, and Ki-Soo Kim. "An Empirical Study on the Relationship Between E-Commerce Strategy and E-Commerce Performance: Focusing on E-Commerce Type and Firm's Size." Journal of Information Systems 17, no. 4 (December 30, 2008): 207–32. http://dx.doi.org/10.5859/kais.2008.17.4.207.

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32

Svatosova, Veronika. "The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness." Journal of Competitiveness 12, no. 4 (December 31, 2020): 143–60. http://dx.doi.org/10.7441/joc.2020.04.09.

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In this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the strategic management process in e-commerce. The main research methods used in the research are as follows: analysis of secondary data, a questionnaire survey among a selected group of e-commerce companies, a critical analysis and a quality comparison of the actually applied determinants of online shopping behavior. The verification of hypotheses is realized using selected methods of statistical induction and descriptive statistics. In summary, the research has shown there is no relationship between evaluating the quality of determinants companies in e-commerce and evaluating the importance of determinants of online shopping behavior. Determinants have an important impact in the process of creating and realizing an e-commerce strategy, with all e-commerce companies regardless of their size being aware of their practical impact and importance. It can be concluded the importance and quality of determinants of online shopping behavior correspond to the type of strategy and strategic management process in terms of e-commerce competitiveness.

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Svatosova, Veronika. "The Importance of Online Shopping Behavior in the Strategic Management of E-Commerce Competitiveness." Journal of Competitiveness 12, no. 4 (December 31, 2020): 143–60. http://dx.doi.org/10.7441/joc.2020.04.09.

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In this article a total of fifteen determinants of online shopping behavior have been identified that could have an impact on the strategic management process in e-commerce competitiveness. The main objective of the paper is to evaluate the impact of determinants of online shopping behavior on the strategic management process in e-commerce. The main research methods used in the research are as follows: analysis of secondary data, a questionnaire survey among a selected group of e-commerce companies, a critical analysis and a quality comparison of the actually applied determinants of online shopping behavior. The verification of hypotheses is realized using selected methods of statistical induction and descriptive statistics. In summary, the research has shown there is no relationship between evaluating the quality of determinants companies in e-commerce and evaluating the importance of determinants of online shopping behavior. Determinants have an important impact in the process of creating and realizing an e-commerce strategy, with all e-commerce companies regardless of their size being aware of their practical impact and importance. It can be concluded the importance and quality of determinants of online shopping behavior correspond to the type of strategy and strategic management process in terms of e-commerce competitiveness.

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Putri, Dhita Widya, and Maulida De Mormes. "ANALISIS STRATEGI PERENCANAAN PESAN PADA AKUN INSTAGRAM E-COMMERCE @thekufed." Communicology: Jurnal Ilmu Komunikasi 4, no. 1 (December 30, 2016): 94–110. http://dx.doi.org/10.21009/communicology.041.06.

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Instagram merupakan media sosial yang memiliki kekuatan visual. Dengan kekuatannya ini, banyak pihak baik individu maupun organisasi menggunakannya untuk menarik perhatian masyarakat dari informasi yang disampaikan. PT. Hood Digital Asia (Kufed) dengan akun Instagram nya, @thekufed merupakan salah satu perusahaan e-commerce yang memiliki strategi sendiri dalam perencanaan pesan pada akun Instagram @thekufed. Penelitian ini ingin mengungkapkan bagaimana strategi perencanaan pesan pada akun Instagram @thekufed. Metode yang digunakan oleh peneliti dalam penelitian ini adalah metode kualitatif deskriptif. Dalam pembahasan penelitian ini menghasilkan beberapa strategi yang digunakan oleh Kufed dalam perencanaan konten pesan pada akun Instagramnya antara lain Instagram @thekufed digunakan sebagai teaser, pendekatan melalui community building, bekerja sama dengan influencers untuk produksi konten dan kurasi produk, serta perancangan cerita untuk memperkuat konten visual dengan strategi emotionless. Kesimpulan dalam penelitian ini adalah strategi yang dirancang oleh tim Kufed sudah dilakukan dengan maksimal karena strategi tersebut didasari oleh konsep, karakter, dan tujuan yang ingin dicapai oleh Kufed dalam periode pre-launching seperti saat ini. Kata Kunci: Strategi, perencanaan pesan, media baru, media sosial, Instagram Instagram is a social media that has a visual power. Together with, many parties both individuals and organizations use Instagram to get some information they want to convey. For instance, PT. Hood Digital Asia (Kufed) who created @thekufed account to develop their messages that will be delivered to their publics. They used their own strategy by adjusting the characters and the concepts with their targets. Therefore, this study explored about how @thekufed designed their messages strategy. The researcher used qualitative method with descriptive approach to examine Kufedâ€™s message plan and strategy, such as teaser, community building, collaboration with influencers for content production and curation of products, as well as planning the story to strengthen the visual content with emotionless. The conclusion is Kufed has implemented the message strategy based on its concept and character. Keywords:Strategy, planning messages, new media, social media, Instagram, awareness

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Hansun, Seng. "Gamified e-Commerce A New Paradigm on e-Media Business." Jurnal ULTIMATICS 4, no. 2 (December 1, 2012): 28–31. http://dx.doi.org/10.31937/ti.v4i2.317.

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Nowadays, e-commerce and e-business have increasingly become a necessary component of business strategy. It’s also become a strong catalyst for economic development. We can see it through the report given by various authors [1, 2, 3]. Gamification, on the other hand, is a new term used to describe the using of game elements and game design techniques in other non-game areas/activities, such as business, education, health, politics, etc [4]. Gamification studies and improvements also take place on the e-commerce fields, as we can see on some e-commerce sites, such as ebay, foursquare, amazon gold box, and salesforce.com which has implement the gamification concept on their sites. On this paper, we will explore this new paradigm on e-media business: the usage of gamification concept on e-commerce field. Is it possible? What are the advantages? And what are the disadvantages? All this questions lead us to the new term known as GE-commerce (Gamified E-commerce). Index Terms—e-commerce, gamification, business strategy, ge-commerce

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Sun, Xi. "New E-Commerce Model and Development Strategy of Fresh Food E-Commerce Platform Based on ReTech." E3S Web of Conferences 251 (2021): 01004. http://dx.doi.org/10.1051/e3sconf/202125101004.

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With the arrival of the new retail format, almost every e-commerce platform has arranged fresh food retail one after another. Retech integrates retail and technology organically to enhance the core competitiveness of retail industry in the aspects of automation and intelligence. This paper introduces the four business models of fresh e-commerce and the transformation of circulation model of agricultural products, compares the circulation model of traditional retail and fresh e-commerce, analyses the characteristics of consumption demand of fresh e-commerce, and gives the development strategy of fresh e-commerce platform based on Retech.

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Singh, Mohini. "E‐services and their role in B2C e‐commerce." Managing Service Quality: An International Journal 12, no. 6 (December 1, 2002): 434–46. http://dx.doi.org/10.1108/09604520210451911.

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E‐services are important in B2C e‐commerce for managing customer relations and enhancing sales. In the electronic world the customer and the merchant do not meet face‐to‐face, and the clients are more discerning with increased options and solutions available to them online. With the click of a mouse a customer can find another provider. As customers embrace e‐commerce their expectations about service, support, and how they make purchases are changing. Services to customers offered electronically to enhance their online shopping experience include search support, e‐response to customer queries, orders and transactions, e‐payment, e‐transaction record management, e‐assurance and trust, e‐help and other online support in the B2C e‐space. This paper discusses the role of e‐services in B2C e‐commerce and how they can be applied to enhance the online customer shopping experience. Findings of two research projects that shed some light on both business and customer perspectives of the role of e‐services in the B2C e‐commerce are launched in this paper.

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Zhao, Yingyan, Yihong Zhou, and Wu Deng. "Innovation Mode and Optimization Strategy of B2C E-Commerce Logistics Distribution under Big Data." Sustainability 12, no. 8 (April 21, 2020): 3381. http://dx.doi.org/10.3390/su12083381.

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With the advent of big data era and rapid development of Internet technology, e-commerce has had a strong development tendency that causes many problems, such as redundant and complex business processes, low efficiency and a high cost for e-commerce logistics in the distribution sector. It is not difficult to conclude that the key to improving logistics distribution efficiency—and reduce logistics distribution costs—is to optimize logistics distribution under big data. In this study, the management model, influence factors and development status of B2C e-commerce logistics distribution under big data are analyzed in detail. Then big data processing, business process and route optimization strategies for B2C e-commerce logistics distribution under big data are deeply studied. Furthermore, an optimization model of product sales and logistics distribution of B2C e-commerce by big data platform is discussed in order to propose an innovative optimization strategy for B2C e-commerce logistics distribution under big data. Big data technology is applied in B2C e-commerce logistics business management, which is studied in detail. These findings achieve the optimal distribution of B2C e-commerce, reduce the B2C e-commerce logistics distribution cost and improve the B2C e-commerce logistics distribution efficiency under big data. In addition, enhanced competitiveness of B2C e-commerce logistics distribution is examined in this study. This study provides a reference for follow-up big data studies in the field of e-commerce.

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Zhao, Li. "Research on the Development Strategy of Knowledge Management in E-Commerce Based on Intelligent Materials." Applied Mechanics and Materials 63-64 (June 2011): 440–43. http://dx.doi.org/10.4028/www.scientific.net/amm.63-64.440.

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With the development of knowledge economy, E-commerce is facing more and more challenges, therefore, it is necessary to formulate a new developing strategy of e-commerce through the introduction of Knowledge Management (KM). This paper discusses the relationship between KM and e-commerce, points out that it is very necessary to introduce KM into e-commerce. Afterward, on the basis of analysis of knowledge contents concerned in e-commerce, it proposed the KM-based developing strategy of e-commerce from three aspects: the premise of development, the developing path, and the guaranteeing measure.

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Lin, ChunYi. "Exploration of Intellectual Property Protection Strategies for Cross-border E-commerce." E3S Web of Conferences 245 (2021): 01062. http://dx.doi.org/10.1051/e3sconf/202124501062.

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Abstract— The continued advancement of the “One Belt, One Road” strategy, coupling with the rapid development of the Internet, has provided a convenient online platform for cross-border e-commerce enterprises. China’s cross-border e-commerce enterprises have made unprecedented progress. However, at the same time, the problem of intellectual property infringement in cross-border e-commerce has become increasingly prominent, seriously restricting the development of China’s cross-border e-commerce enterprises. On the basis of analyzing the intellectual property strategy of enterprises. This paper describes the necessity of creating an intellectual property strategy for cross-border e-commerce enterprises, and proposes strategies for building relevant intellectual property strategies aimed at the weak awareness of intellectual property and the copycatting of enterprise products, which are common in the operation of cross-border e-commerce enterprises in China.

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Sambhanthan, Arunasalam, and Alice Good. "Strategic Advantage in Web Tourism Promotion." International Journal of Information Systems in the Service Sector 6, no. 3 (July 2014): 1–21. http://dx.doi.org/10.4018/ijisss.2014070101.

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This research informs the means to develop an e-commerce strategy for web based tourism promotion of hotels located in developing countries. The study explored the aspects related to the use of information systems in web based tourism promotion, along with a focus on the organizational factors affecting the use of e-commerce strategy. Interviews were conducted with the managers of selected five sample hotels located in Sri Lanka. A structured web content analysis was undertaken for all five sample hotels to trace process level data on the e-commerce web content. Specific aspects of web content analysis include interactivity, trust, information and value adding features. Instrument for web content analysis was developed by the researcher. The outcome of research produces an outline for developing an e-commerce strategy for hotels located in developing countries to achieve strategic advantages in web based tourism promotion.

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Baker, Sunny. "GLOBAL E‐COMMERCE, LOCAL PROBLEMS." Journal of Business Strategy 20, no. 4 (April 1999): 32–38. http://dx.doi.org/10.1108/eb040016.

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Yuliana, Yuliana. "The strategy in increasing creative economy during the COVID-19 pandemic." Journal of Sustainable Tourism and Entrepreneurship 2, no. 2 (December 25, 2020): 109–18. http://dx.doi.org/10.35912/joste.v2i2.605.

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Purpose: This paper aimed to comprehend the strategy to increase the creative economy during the pandemic, especially about e-commerce and supply chain. Research methodology: This is a review of the literature. This paper used the database in Science Direct and Google Scholar. The keywords used were COVID-19, creative economy, e-commerce, increase, supply chain, and strategy. Results: The effectiveness of the supply chain can be improved by analyzing the strengths, weaknesses, opportunities, and challenges (SWOT) so that strengths and opportunities can be optimized. E-commerce can be increased by enhancing creativity and innovation. Another way is cooperating with the government and other entrepreneurs. Limitations: This paper is a narrative literature review. There are only a few studies about e-commerce and the supply chain during the COVID-19 pandemic in this paper. Further studies are needed to increase the e-commerce and supply chain for each item and commodities during the COVID-19 pandemic. Contribution: The contribution of this paper is for the creative economy in increasing the effectiveness of supply chains and e-commerce.

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Lie, Yulius, Robertus Nugroho Perwiro Atmojo, and Hery Harjono Muljo. "The Effectiveness of O2O Strategy on E-Commerce Transactions." Winners 20, no. 1 (May 14, 2019): 9. http://dx.doi.org/10.21512/tw.v20i1.5154.

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This research wanted to show the development of e-commerce transaction brought something new to organizations to accelerate their business through online sales. The presence of online marketplace also gave positive impacts for organizations to run online sales. It was undeniable that e-commerce positively contributes to people’s lives, besides the negative side that most people are still reluctant to use it. Online-to-offline (O2O) was a strategy to direct online users to do offline activities in physical stores. With O2O, customers could buy products from the store after researching online, paying online, and picking up product from the store. The research aimed to find out more about factors that influence consumer trust level to do a transaction in online media, as well as to measure the effectiveness of O2O strategy on e-commerce. Furthermore, this research used a quantitative correlation data analysis method on critical factors that influence customer decision in doing ecommerce transaction, with non-experimental research. The research outcome is the overview of the effectiveness feature and O2O strategy that is provided by the online shopping provider in giving a positive influence for consumers to make purchases in e-commerce. This research also reflects how the people respond to the existence of a marketplace that complements its place with O2O service.

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Ghezzi, Antonio, Riccardo Mangiaracina, and Alessandro Perego. "Shaping the E-Commerce Logistics Strategy: A Decision Framework." International Journal of Engineering Business Management 4 (January 2012): 13. http://dx.doi.org/10.5772/51647.

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Liu, Bingwu, and Juntao Li. "The Development Strategy of E-Commerce Logistics in Beijing." Open Journal of Social Sciences 03, no. 11 (2015): 99–105. http://dx.doi.org/10.4236/jss.2015.311012.

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蒋, 璐. "CRM Strategy of Railway Freight Transportation under E-Commerce." Management Science and Engineering 06, no. 04 (2017): 211–18. http://dx.doi.org/10.12677/mse.2017.64026.

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Kenney, Martin, and James Curry. "e-commerce: implications for firm strategy and industry Configuration." Industry and Innovation 6, no. 2 (December 1999): 131–51. http://dx.doi.org/10.1080/13662719900000008.

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Nigam, Achint, Prem Prakash Dewani, and Abhishek Behl. "Exploring Deal of the Day: an e-commerce strategy." Benchmarking: An International Journal 27, no. 10 (August 6, 2020): 2807–30. http://dx.doi.org/10.1108/bij-03-2020-0129.

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PurposeThis paper examines differences in the discounts offered during Deal of the Day (DOD) promotion schemes by online retailers based on product category, festival season and the economic status of a country.Design/methodology/approachIn study 1, the authors conducted three focus group studies and 20 in-depth personal interviews (PIs) to explore consumers' perspectives on DOD. To validate the hypotheses based on the findings of study 1 and collected 515 data points from Amazon.com (313 data points from the United States) and Amazon.in (202 data points from India) in study two. The authors used multinomial linear regression to analyze the data.FindingsA significant difference in savings for buyers on the purchase of electronic product categories as compared to savings made by them on the purchase of non-electronic product categories during DOD promotional schemes. Electronic products get deeper discounts in the US during festival seasons as compared to non-festival seasons during DOD promotional schemes. In emerging economies discounts offered by e-commerce retailers during DOD offers on electronic items are lesser as compared to those offered during DOD offers made in developed economies like United States.Practical implicationsManagers should avoid offering the same products under DOD during the festive season and non-festive season at similar prices in emerging economies as during festivals customers expect more savings over and above the regular savings.Originality/valueDOD is offered every day irrespective of the other promotions on e-commerce platforms to boost sales. This study analyses any significant difference in saving for DOD offered during special sales days in emerging and developed economies.

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Wang, Ye Diana, and Henry H. Emurian. "Trust in E-Commerce." Journal of Electronic Commerce in Organizations 3, no. 4 (October 2005): 42–60. http://dx.doi.org/10.4018/jeco.2005100103.

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