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Dissertations / Theses on the topic 'Strategy of differentiation'

Author: Grafiati

Published: 4 June 2021

Last updated: 31 May 2022

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1

Wolfolds, Sarah. "Donations and Differentiation: Three Essays on Non-Profit Strategy." Thesis, Harvard University, 2016. http://nrs.harvard.edu/urn-3:HUL.InstRepos:32744407.

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Given increased competition with for-profit firms, the issue of the comparative advantage of non-profit organizations is renewed. While non-profits may want to differentiate themselves when faced with additional non-profit competition, it is unclear whether they would want to differentiate themselves or converge towards for-profit competitors. This paper addresses this issue by considering the different financing models, human resource systems, and objectives of non-profit organizations, as compared to for-profits, in the mixed industry of microfinance. In my first essay, I utilize an analyti

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2

Bao, Yuanjia, and Yanqing Li. "How can catering businesses achieve competitive advantages in Chinese market : Using service differentiation strategy as marketing strategy." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32681.

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3

Noga, Michał. "Developing a business strategy to achieve sustainable competitive advantage for Trafin Oil, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-125171.

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The objective of this thesis is to propose a business strategy that would result in sustainable competitive advantage for Trafin Oil, a.s. - a Czech company operating on the waste oil market. In order to accomplish the stated objective, extensive research has been performed into the existing body of literature on the subject. Frameworks for analysis of the competitive situation are presented and applied thoroughly in the practical part. Moreover, to better comprehend Trafin Oil, a.s. strategic position a customer survey was conducted and extensive interviewing took place. Based on the applied

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4

Jahnsen, Ann-Lena. "Development of a quantum dot based strategy for Gram-specific bacteria differentiation." Thesis, KTH, Skolan för teknik och hälsa (STH), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-182047.

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Abstract Time-consuming diagnosis of bacterial blood stream infections and inappropriate antibiotic therapy have critical implications for patient outcome – with mortality figures rising for every hour of delayed treatment. The development of diagnostic methods that are capable of selective and rapid bacteria detection, and do not rely on preliminary blood culturing and Gram-staining procedures, is imperative in providing effective therapy and preventing multi-resistance. The aim of this dissertation was to develop a quantum dot based and Gram-specific bacteria labelling protocol. Focused on t

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5

Hudeček, Michal. "Odlišení produktů BONEGA pomocí strategie modrého oceánu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17300.

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At the moment, one of the biggest problems BONEGA company is dealing with is blocked access to wholesale networks by strong multinational corporations. One of the solutions is to introduce such unique and different products that customers force wholesales to offer BONEGA products as other competitors would not provide comparable devices. This thesis evaluate existing approaches to differantiation. The most suitable solution for current situation of BONEGA is blue ocean strategy. However, it has several unsolved issues, especially when applied to manufacturing firm with wide range of products,

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6

Hilletofth, Per. "Differentiated Supply Chain Strategy : Response to a fragmented and complex market." Licentiate thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21733.

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Supply Chain Management (SCM) aims to synchronize the requirements of customers with the flow of materials from suppliers, in order to satisfy the needs of the customers as costefficiently as possible. This has become a difficult task due to several developments in the market, such as increased competition, increased demand variability, increased product variety, increased amounts of customer-specific products, and shortening product life cycles. These developments, due in part to globalization, provide additional management challenges and new practices in which supply chains are designed and

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Capdevielle, Landry, Min Li, and Paulina Nogal. "A creation of competitive advantage by using differentiation of company´s strategy actions : The case study of IKEA Sweden with experiences on Chinese and French markets." Thesis, Halmstad University, School of Business and Engineering (SET), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-851.

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<p>The thesis is an investigateion of Ikea´s strategies on differents markets. The reasearch shows how the company had to adjust to different markets and conditions, in order to achieve competitive advantage.</p>

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8

Fankuchen, Alexander, Alexandre Cheval, Kendrick Hung, et al. "An entry strategy with innovation and differentiation in Brazil and the United States." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/11870.

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Submitted by Alexander Fankuchen (akf2118@columbia.edu) on 2014-07-16T16:47:45Z No. of bitstreams: 1 Alexander Fankuchen Tese.pdf: 760096 bytes, checksum: 08be1c4edb6e34e5f7de981e971b7da8 (MD5)<br>Rejected by Ana Luiza Holme (ana.holme@fgv.br), reason: Na página 1 os dizeres São Paulo 2014 deve constar no final na pagina. Pagina 2 alterar data de São Paulo 2012 para São Paulo 2014 e deve constar no final da pagina 2. A ficha catalográfica deve ter borda em volta do texto. Deve conter uma página com agradecimento que irá antes do abstract. Resumo deve estar em português e deve estar na

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9

Mills, Ryan M. "Meaningful Differentiation: Manifesting Context in Architecture as a Strategy in the Experience Economy." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1305892600.

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10

Chan, Chi-yung Patrick, and 陳智勇. "Competitive strategy in real estate development: astudy of innovative differentiation in recent residential realestate." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1996. http://hub.hku.hk/bib/B31257033.

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11

Coppola, Eva. "A gene replacement strategy to unravel unique functions for Phox2 genes during neural differentiation." Thesis, Open University, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.429795.

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12

Unzeitigová, Petra. "Strategie rozvoje malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224213.

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Master’s thesis is focused on development strategy of small company which offer outdoor and sports clothing and equipment. This thesis includes the formulation of theoretical knowledge and assessment of the current condition of the company by analyzing the external and internal environment. The work includes suggestions in the sphere of marketing, finance and human resources. In the end of work there is proposed a development strategy, including a timetable of implementation.

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13

Nordling, Kevin, and Felix Pilvinen. "Differentiering inom en växande marknad : En fallstudie om Vainu." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447488.

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Denna studie förklarar hur differentiering kan uppnås genom att tillämpa Blue Ocean strategin och om strategin är hållbar i praktiken. Företaget som valts för denna fallstudie är Vainu. Denna studie analyserar teorin Blue Ocean Strategy skapad av Kim och Mauborgne (2005) och reflekterar kritiskt över denna teori genom Five Competitive Forces av Porter (2008). Det empiriska materialet som används i denna studie har samlats in genom intervjuer med anställda i olika positioner på det valda företaget. Efter en genomförd fallstudie har vi kommit fram till att Vainu använt Blue Ocean

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14

Isaksson, David, and Joshua Laskin. "Environmental Strategy and Competitiveness : An examination of the Swedish construction industry." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-37976.

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The purpose of this thesis is to study how the process of introducing an environmental strategy has led to competitiveness in the Swedish construction industry. Previous research in the area indicated that there was insufficient empirical evidence in the field and this study hopes to increase the empirical understanding for the relation between the concepts.Research conducted was of qualitative nature and the semi-structured interview was used to gather information from Sweden's three largest construction companies. Managers from the environmental department in the three companies were chosen

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15

Lapersonne, Alexandre. "The hybrid competitive strategy framework : a managerial theory for combining differentiation and low-cost strategic approaches based on a case study of a European textile manufacturer." Thesis, University of Manchester, 2018. https://www.research.manchester.ac.uk/portal/en/theses/the-hybrid-competitive-strategy-framework--a-managerial-theory-for-combining-differentiation-and-lowcost-strategic-approaches-based-on-a-case-study-of-a-european-textile-manufacturer(a7cf3776-4d73-4fc2-9b7b-6b939cd57765).html.

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The fact that we have entered turbulent times has been a central theme in the recent strategy literature. Turbulent environments are commonly described by increased competitive intensity, disruptive changes in the industry structure, volatility of demand, and unpredictability of customer behaviour, alongside instability of economic, social and political factors. In such a context, the adoption of traditional approaches to strategy, which assumes a relatively stable world, have been questioned by new approaches. Mixed strategy, which emerged as a contingency option to Porter's generic strategie

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16

Chan, Chi-yung Patrick. "Competitive strategy in real estate development : astudy of innovative differentiation in recent residential real estate /." Hong Kong : University of Hong Kong, 1996. http://sunzi.lib.hku.hk/hkuto/record.jsp?B25940338.

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17

Bitar, Mattias. "An analysis of cloud based e-learning providers’ versioning strategy." Thesis, Blekinge Tekniska Högskola, Institutionen för industriell ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-14757.

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Background: Versioning is a product differentiation strategy where a product or service are distinguished or diversified in the intention of making it more attractive to a specific target group. It is often used to price discriminate and a way to profit maximize. Previous studies have mostly concerned software products in general. But with cloud based software products, specific conditions when versioning might occur. E-learning system are one specific software product that shifts more and more to the cloud and a specific market to study. Purpose: Differentiating a software product can be made

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18

Maršalová, Pavlína. "Strategie rozvoje podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223713.

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The purpose of this diploma thesis is a proposal strategy of company development for a business company XY s.r.o. Analysis conducted was aimed at research of internal company resources and external environment. The results of the analysis show market position and identifies source of competitive advantage. Strategy implementation should support improvement of market position.

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OLIVEIRA, CRISTIANE GOMES DE. "YOU TELL THE WORLD WHO YOU ARE BY CHOOSING YOUR FRIENDS: THE CHOICE OF SCHOOL AS DIFFERENTIATION STRATEGY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2004. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=6069@1.

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COORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR<br>Inserida no contexto dos estudos sociológicos sobre a relação família e escola, esta pesquisa focaliza o processo de escolha do estabelecimento de ensino vivenciado por uma fração de famílias consideradas pertencentes às elites econômicas e culturais. Para identificar os aspectos sócio- culturais embutidos no processo de escolha de escola, foram investigadas 81 famílias cujos filhos foram matriculados em uma tradicional escola confessional do sistema privado de ensino no ano de 2003. Através do questionário auto-administrado

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20

Tran, Bonnie. "Ett varumärke för varje behov: Balansering och differentiering av varumärken i multi-brand portföljer." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13052.

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Multi-brand portfolios are characterized by comprising many brands in the same product category. Companies that have chosen to organize their products according to this strategy are facing both possibilities, such as expanding the accessible market size, and challenges such as how to organize the brands, their individual roles and their relation and position to the other brands in the category to maximize revenues. To address these aspects of multi-brand portfolios, I have investigated four product categories where multiple brands are represented at Mölnlycke Health Care, Unilever, Fagerhult a

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21

Lecaros, Llica Rosario Azucena Milagros, Cruz Maria Isabel Olaya, Enciso Randick Cavero, and Chavez Pablo Jesus Atalaya. "Proyecto de negocio: TELOCOMPRO S.A." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652892.

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En el presente trabajo de innovación se propone la creación de una idea de negocio nueva que satisface la necesidad de un público objetivo con tendencia a la compra de artículos o servicios de entretenimiento aprovechando el descuento con una tarjeta de crédito que no tiene dentro de su portafolio. Se presenta un análisis del mercado meta y de las variables de nuestro entorno económico, político y demográfico. También se propone la implementación de herramientas de marketing digital y en base al marketing mix se propone la estrategia de diferenciación y liderazgo en costos. Se trabajó una camp

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22

Černý, Michal. "Konkurenceschopnost firmy ve výberovém řízení na komunikační agenturu pro Alpha System." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224229.

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Marketing company Propeople was invited by manufacturer of roofing Alpha System company for submitting of offer for a tender for new communication agency. Offer made by Propeople company is mainly based on finding competitive elements of the manufacturer, on which an advertising campaign will be build up that this manufacturer can be sufficiently distinguished from its competitors and thus enhance its competitiveness.

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23

Hrab, Dmytro, and Oxana Yamkina. "Improving the Competitive Position in a Growing High Tech Industry : - Differentiation and Cost Leadership Strategies in Solar Photovoltaics -." Thesis, Linköpings universitet, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-70797.

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Background: The purpose of this master thesis was to investigate what generic strategies are utilized by big players in the solar photovoltaic industry to improve their competitive positions. The continuous expansion of the solar market indicated the significance of this research, since the correctly chosen strategy has a direct influence on the success and prosperity of the growing and developing high tech companies.Aim: The first aim of the study was to examine the applicability of Michael Porter‟s theory of generic strategies to the high tech industry, to be more precise the solar photovolt

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Völlner, Florian [Verfasser], Christian Akademischer Betreuer] Morsczeck, and Joachim [Akademischer Betreuer] [Grifka. "A two-step strategy for neuronal differentiation in vitro of human dental follicle cells / Florian Völlner. Betreuer: Christian Morsczeck ; Joachim Grifka." Regensburg : Universitätsbibliothek Regensburg, 2012. http://d-nb.info/1024208745/34.

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25

Nguyen, Thi Thu Tra. "Revisiting the determinants of changes in MBA curriculum in France : the introduction of leadership-related modules in MBA, between differentiation and conformity." Thesis, Paris, CNAM, 2016. http://www.theses.fr/2016CNAM1083/document.

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Dans la littérature récente en management, l’enseignement de la gestion est décrit comme une activité commerciale qui s’exerce sur un marché dont le produit phare est le MBA. En cherchant à promouvoir leurs MBA respectifs dans cet univers concurrentiel, les écoles de commerce sont ainsi amenées à renouveler ce cursus en permanence. De ce fait, l'industrie de l’enseignement de la gestion est devenue un important terrain de recherche en management.Le MBA bénéficie désormais d’une reconnaissance quasi mondiale et il a connu une croissance remarquable au cours des dernières décennies. Il est par a

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Pagnoncelli, Alexandre Miranda. "Estratégia competitiva e eficiência operacional : um estudo de caso no setor de operadoras de planos de saúde do Brasil." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2010. http://hdl.handle.net/10183/30875.

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A dissertação tem como objetivo analisar o caso da Gestão de OPME (Órteses, Próteses e Materiais Especiais) em uma empresa operadora de planos de saúde (UNIMED RS), no contexto das condições sistêmicas e setoriais de competitividade e das escolhas estratégicas da empresa. Utilizando conceitos e esquemas analíticos de economia da estratégia, a dissertação procura mostrar como a gestão de OPME é importante para equacionar o trade-off entre custo e diferenciação, dada as escolhas estratégicas que caracterizam o posicionamento competitivo da UNIMED, no âmbito do setor de operadoras de planos de sa

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GOMES, PATRICIA HERMOGENES. "THE SUSTAINABLE USE OF BIODIVERSITY AS A DIFFERENTIATION FACTOR IN THE INTERNATIONALIZATION STRATEGY OF A BRAZILIAN COMPANY: CASE STUDY IN THE COSMETIC SECTOR - NATURA." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2006. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=8267@1.

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FUNDAÇÃO DE APOIO À PESQUISA DO ESTADO DO RIO DE JANEIRO<br>A humanidade está testemunhando e experimentando os efeitos da degradação do ambiente natural, em escala e escopo sem precedentes na sua história, o que vem provocando crescente inquietação com a qualidade e o futuro do meio-ambiente diante da perda da biodiversidade e da transformação irrecuperável de ambientes naturais. A pesquisa analisa a estratégia de internacionalização e o uso sustentável da biodiversidade como um diferencial adotado nesse processo por uma empresa brasileira - a Natura - que vem crescendo e tendo destaqu

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Компанець, Д. І. "Формування стратегії диференціації продукції на споживчому ринку (на матеріалах ТОВ «Аметист»)". Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/20685.

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Компанець, Д. І. Формування стратегії диференціації продукції на споживчому ринку (на матеріалах ТОВ «Аметист») : магістерська робота : 075 Маркетинг / Д. І. Компанець ; керівник роботи Кульпінський С. В. ; Національний університет «Чернігівська політехніка», кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2020. – 86 с.<br>Метою даної роботи є визначення та формування підходів стосовно процесу впровадження стратегії диференціації за для покращення ефективності роботи підприємства ТОВ «Аметист». Об’єктом дослідження є процес формування стратегії диференціації на підприємстві ТОВ «Ам

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Sabaková, Nikola. "Návrh strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377433.

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The content of this diploma thesis is to propose a business strategy for the newly established company, which will operate on the Czech market. The subject of the business is the operation of a special gastronomic facility created by combining two concepts of café and tea room with a focus on differentiation. The business strategy focuses on establishing a new company that defines its competitive behavior within the three-year horizon. Suggestions are focused on building a successful business and doing business to bring it a competitive advantage. On the basis of the analyzes conducted, they h

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Hacklin, Fredrik August. "A 3G Convergence Strategy for Mobile Business Middleware Solutions : Applications and Implications." Thesis, KTH, Mikroelektronik och Informationsteknik, IMIT, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-93278.

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Mobile business solutions are one of the most attractive market segments of mobile information services. The third generation of mobile communication systems (3G) will be a significant step forward in the convergence of telecommunications and datacommunications industries. More specifically, the convergence of mobile technologies and the Internet allows compelling possibilities for future applications and solutions. However, most current mobile businesses and mobile application and solution providers are rather contributing to the process of convergence; many current ideas and solutions are ba

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Persson, Björn. "Essays on altruism and health care markets." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Hälsoekonomi (CHE), 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-609.

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This thesis consists of two parts. The first part includes two essays that deal with the pharmaceutical market, and one essay that looks at strategic incentives that arise in optimal treatment involving untried drugs. The second part, consisting of two essays, examines some implications of altruism. Part I: Two of the essays (joint with Mats Ekelund) are empirical studies of the pharmaceutical market in Sweden. We consider all New Chemical Entities (NCEs) introduced in Sweden between 1987 and 1997. In the first essay, we examine drug pricing in the price regulated Swedish market and compare th

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Arag?o, Roberto Jorge Cruz de. "Estrat?gia Empresarial Eficiente como Instrumento para o Estabelecimento da Vantagem Competitiva: um estudo de caso na Falmec." Universidade Federal Rural do Rio de Janeiro, 2006. https://tede.ufrrj.br/jspui/handle/tede/935.

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Made available in DSpace on 2016-04-28T20:19:08Z (GMT). No. of bitstreams: 1 2006-Roberto Jorge Cruz de Aragao.pdf: 1167621 bytes, checksum: 504c0a97a2d0a08c192d3a507c5e3d1e (MD5) Previous issue date: 2007-02-23<br>Eficient Strategy Empresarial with Instrument to This work is a case study, accomplished with the residential customers of the mirror company FALMEC, of the sector of cookelectrodomestics. The objective was to verify if the competitive market strategy employed by the researched company, based on the differentiation of products and services, was properly noticed by their custom

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Šteflová, Jitka. "Strategie diferenciace malého podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224212.

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The aim of the thesis is to propose effective and feasible strategy of differentiation. The thesis may be used as a valuable basis for developing a business plan founding or development of the company. According to the information processed in the theoretical part will be an analysis, whose outputs reveal the direction of future strategies and are the basis for the development of a differentiation strategy of small company, including the evaluation of potential risks and opportunities for future development.

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Arroyo, Huere Sayumi Rosa, Huaman Yener Hanley Suarez, Tong Rafael Nicolás Vasquez, Palomares Evelyn Yachas, and Nina Yesenia Zapana. "Jaiguawa: regalos personalizados para bebes." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626543.

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El crecimiento poblacional es importante para el desarrollo de un país. La mayoría de las familias se organizan para celebrar la llegada del recién nacido, ya sea a lo grande realizando un babyshower o haciendo una pequeña reunión familiar. Para tales acontecimientos, se tiene que elegir un regalo especial que sea útil y detallista. Los invitados o familiares a dichos eventos tienen distintas opciones para elegir el presente a regalar, tales como un conjunto de ropa, coches, pañales o juguetes. Aunque las primeras opciones sea lo más común que se regala en este evento, existe una opción más pe

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Voborná, Petra. "Studie tvorby výrobní strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221764.

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Every production unit must have a clearly determined production strategy based on the given business strategy. Today’s competitive environment is very tough and demanding and that is why each producer’s success or failure is determined by the correctly chosen productive orientation, technically advanced products and provided services, range of supply and their quality and mostly price as well. What makes firms to improve and optimize their supplies continuously is just dynamic development of the society and continuously growing consumers and users’ requirements. The keen competition on one han

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Rivet, Virginie. "The challenges of repositioning an international brand: a case study on the hospitality industry." reponame:Repositório Institucional do FGV, 2011. http://hdl.handle.net/10438/8665.

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Chor, Chan-Fun, and 曾繁華. "Case Study of Singapore’s KTV Differentiation Strategy." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/x544y7.

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碩士<br>國立臺灣科技大學<br>新加坡管理碩士在職專班<br>107<br>In the past 10 years, Singapore’s economic development of the entertainment city trend, at the same time, under the entertainment and leisure environment policy, under constant restrictions and control from time to time, KTV enterprise business in the market, often vicious cycle competition, plus The substitution of entertainment goods in the shopping market and the increase in population policies in new immigrants in many countries are important environmental impacts. In particular, in the past few years, under the protection of the local talent functio

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Lai, Yu-Li, and 賴玉莉. "The Differentiation Marketing Strategy for Construction Company." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/7dz994.

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碩士<br>國立雲林科技大學<br>企業管理系<br>106<br>The case company is a small construction company which combines aesthetic and nature characteristics together to create a unique construction style and company brand image in Yunlin county. We used three construction projects to discuss and analyze the current status of construction industry and environment factors to result in the organization revolution. To understand the external environment factors, we used PEST model to analyze the industry environment systematically. Then, we adopted differentiation marketing strategy and combine with mix sales strategy

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Lai, Chung-Ping, and 賴忠平. "Differentiation Strategy for Product Design with High Preference." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/92896264760003107827.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>100<br>While providing unique value for consumers by differentiation strategy and product innovation, we will meet the question how to create differentiation strategy with high preference? Therefore, this research tries to discuss this issue and answer the related questions included: How are the feeling and preference of consumers from the different products on the market. What the reasons or design elements can lead differentiation strategy with high preference? And finally, this research will propose the way to create high preference by differentiation strategy. Th

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Chen, Ching-Fang, and 陳靜芳. "The Analysis of Differentiation Strategy for Share Brokers." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/s5hxmx.

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碩士<br>國立中山大學<br>高階經營碩士班<br>103<br>The Taiwanese securities market has developed for years, however, the changes in external environment and customers’ investment patterns make it more and more difficult for domestic securities firms to operate after experiencing many times of financial and stock crises in these years. The competition among domestic securities firms is quite fierce. Owing to the relevant laws and regulations of Financial Supervisory Commission (FSC) and standardization of financial products, there are no significant differences among the domestic securities firms, so they are e

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Vieira, Melissa Rebelo. "Carbon monoxide: novel strategy to promote neuronal differentiation." Master's thesis, 2014. http://hdl.handle.net/10362/19573.

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Rodrigues, Ana Carolina Lourenço. "Pousadas de Portugal : a repositioning and differentiation strategy." Master's thesis, 2015. http://hdl.handle.net/10400.14/18369.

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Founded in the 40s by the Portuguese Government and with an innovative concept of providing a hospitality service in historic locations such as castles, monasteries and forts, Pousadas de Portugal was a group of 37 inns properties located from North to South of the country. Managed by the Pestana Group since 2003, it offered unique and innovative experiences. From 2010, with the worsening of the economic and financial crisis in Portugal and due to the low awareness of the Pousadas de Portugal particularly abroad, the sales level decreased considerably. Thus, Dr. Miguel Velez decided to

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Yu, Chia-Xiang, and 游佳祥. "Product Differentiation Strategy and Business Innovation Strategy- A Case Study of H Corporation." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/w2984e.

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碩士<br>國立臺灣大學<br>商學研究所<br>106<br>Founded in 1978, H Corporation is a company specialized in producing grinding wheel equipment with 29.25 million in capital. Within almost 40 years of experience, H Corporation has reached more than 50 countries selling their products. In 2018, H Corporation will be acquired and merged into KINIK Company, which is one of the biggest supplier in grinding wheel industry. In this study, we interviewed L general manager from H Corporation and collected second-hand information to do the grinding wheel industry analysis, and focus on the diversification and innovation

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Tseng, Chiang-Feng, and 曾江鋒. "Positioning and Differentiation Strategy - The Case Study of Donaldson." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/vdx389.

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碩士<br>國立清華大學<br>經營管理碩士在職專班<br>106<br>Each company has its own strategy and analysis for positioning its products, but can so many of the policy analysis really implement effectively to each step? How do companies -get differentiation from conveying messages to customer, ask customers' point of view of their products, compare their advantages and disadvantages with competitors, and also earn positive recognition from customers? According to the Market Positioning Strategy and Porter Five Force Analysis to establish advantages in the situation of the constantly changing industries - will the mom

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Chen, Mei-Na, and 陳美娜. "The Choice between the Low-cost Strategy and Differentiation Strategy of 3C Distributor in Taiwan." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/8bet6f.

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碩士<br>淡江大學<br>企業管理學系碩士在職專班<br>95<br>"Controlling the thoroughfare controls a market" means that controlling the market channels is the key for a company to succeed in the competitive market. This research explores how 3C distributior dealers should formulate their strategies between low costs and differentiation strategy so that they can survive and obtain competitive advantage in the retail markets. This study aims at two well-known 3C chains channels with the earning and the most outlets as the cases to probe into the influence of management performance amidst the low-costs or differentiatio

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Chen, Wei-Chih, and 陳韋誌. "Differentiation Strategy of Integrated Service – A Case Study of Victoria." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/08388302235777082605.

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碩士<br>元智大學<br>經營管理碩士班(國際企業學程)<br>101<br>In Taiwan’s construction, past construction companies focused on construction quality and aesthetic elements; but now more and more construction companies have emphasized the concept of "sustainable management", construction companies has strived to after-sales service. For customers, house is not only an important wealth, but also a “home”, which could exist several decades in the future. For construction companies, construction is not only building a house, but also represent commitment and responsibility. In globalization, the construction industry ha

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Chen, Mei-ju, and 陳美如. "A case study of differentiation strategy on bank wealth management." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/69313643463646975694.

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Lin, Shine-Dar, and 林聖達. "The Study of Product Differentiation Strategy Influence on Capital Structure." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/18961774429040882445.

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碩士<br>國立高雄第一科技大學<br>財務管理所<br>97<br>This study focuses on the relationship between different stages of competitive strategy and their influences on the ownership capital structure. Corporate strategy becomes competitive when assets are efficiently allocated and resulting capital structure is optimal enough to support critical strategic actions for business success over their competitors. Asset allocation is a dynamic function of competitive strategy under different stages of business life cycle whereas the ownership capital structure involves complicated combination use of debt and equity fin

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Reis, Hugo Miguel Sismeiro. "Defining a differentiation strategy in the undifferentiated jewellery retail sector." Master's thesis, 2013. http://hdl.handle.net/10071/8533.

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The ambition of realizing a project that might be useful in practical terms was the incentive to develop this project regarding the company that was born within my family – Ourivesaria Charme. Counting with twenty years of experience, this company develops its jewellery retailing activity in one of the main avenues of Leiria. Although having a solid position in the Jewellery Retail Sector, in Leiria, the lack of a clear strategic definition and a differentiating value proposition, in a market that is completely homogeneous in what concerns with the strategic planning, not only reveals real ba

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Jayaswal, Sachin. "Product Differentiation and Operations Strategy for Price and Time Sensitive Markets." Thesis, 2009. http://hdl.handle.net/10012/4350.

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In this dissertation, we study the interplay between a firm’s operations strategy, with regard to its capacity management, and its marketing decision of product differentiation. For this, we study a market comprising heterogeneous customers who differ in their preferences for time and price. Time sensitive customers are willing to pay a price premium for a shorter delivery time, while price sensitive customers are willing to accept a longer delivery time in return for a lower price. Firms exploit this heterogeneity in customers’ preferences, and offer a menu of products/services that differ on

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