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1

Tikkanen, Irma. Competitive behavior of a firm: Environment, competitive strategy, and competitive advantage in the Finnish clothing industry. Helsinki School of Economics and Business Administration, 1994.

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2

Cordella, Tito. Essays in international trade and strategic behaviour. CIACO, 1993.

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3

Olson, Jerry C. (Jerry Corrie), 1944-, ed. Consumer behavior & marketing strategy. 9th ed. McGraw-Hill Irwin, 2010.

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4

Peter, J. Paul. Consumer behavior & marketing strategy. 9th ed. McGraw-Hill Irwin, 2010.

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5

Peter, J. Paul. Consumer behavior and marketing strategy. 3rd ed. Irwin, 1993.

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6

1944-, Olson Jerry C., and Peter J. Paul, eds. Consumer behavior and marketing strategy. 4th ed. Irwin, 1996.

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7

I, Hawkins Del, ed. Consumer behavior: Building marketing strategy. McGraw-Hill/Irwin, 2007.

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8

Peter, J. Paul. Consumer behavior and marketing strategy. 2nd ed. Irwin, 1990.

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9

Hawkins, Del I. Consumer behavior: Building marketing strategy. 8th ed. Irwin/McGraw Hill, 2001.

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10

Hawkins, Del I. Consumer behavior: Building marketing strategy. 7th ed. McGraw-Hill, 1998.

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11

Hawkins, Del I. Consumer behavior: Building marketing strategy. 8th ed. Irwin/McGraw Hill, 2001.

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12

Hawkins, Del I. Consumer behavior: Building marketing strategy. 9th ed. McGraw-Hill Irwin, 2004.

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13

Peter, J. Paul. Consumer behavior and marketing strategy. 5th ed. Irwin/McGraw-Hill, 1999.

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14

Hawkins, Del I. Consumer behavior: Building market strategy. 7th ed. McGraw-Hill, 1998.

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15

L, Mothersbaugh David, ed. Consumer behavior: Building marketing strategy. McGraw-Hill Irwin, 2013.

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16

J, Shaw John, ed. Consumer behavior: Strategy and analysis. Macmillan College Pub. Co., 1994.

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17

L, Mothersbaugh David, ed. Consumer behavior: Building marketing strategy. McGraw-Hill Irwin, 2009.

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18

1944-, Olson Jerry C., ed. Consumer behavior: Marketing strategy perspectives. Irwin, 1987.

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19

A, Howard John, ed. Buyer behavior in marketing strategy. 2nd ed. Prentice Hall, 1994.

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20

1944-, Olson Jerry C., ed. Consumer behavior and marketing strategy. 8th ed. McGraw-Hill/Irwin, 2008.

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21

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 5th ed. Irwin, 1991.

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22

P, Doh Jonathan, and Hodgetts Richard M, eds. International management: Culture, strategy, and behavior. 8th ed. McGraw-Hill, 2012.

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23

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 6th ed. Irwin, 1995.

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24

Hawkins, Del I. Consumer behavior: Implications for marketing strategy. 4th ed. BPI/Irwin, 1989.

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25

J, Best Roger, and Coney Kenneth A, eds. Consumer behavior: Implications for marketing strategy. 3rd ed. Business Publications, 1986.

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26

P, Doh Jonathan, ed. International management: Culture, strategy, and behavior. 7th ed. McGraw-Hill Irwin, 2009.

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27

Allcott, Hunt V. Consumer behavior and firm strategy in energy markets. 2009.

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28

Retail marketing strategy: Delivering shopper delight. Kogan Page, 2016.

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29

Berkhout, Constant. Retail Marketing Strategy: Delivering Shopper Delight. Kogan Page, Limited, 2015.

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30

Berkhout, Constant. Retail Marketing Strategy: Delivering Shopper Delight. Kogan Page, Limited, 2021.

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31

Berkhout, Constant. Assortment and Merchandising Strategy: Building a Retail Plan to Improve Shopper Experience. Springer, 2019.

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32

Glowik, Mario. Global Strategy in the Service Industries: Dynamics, Analysis, Growth. Taylor & Francis Group, 2017.

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33

Global strategy in the service industries: Dynamics, analysis, growth. 2017.

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34

Glowik, Mario. Global Strategy in the Service Industries: Dynamics, Analysis, Growth. Taylor & Francis Group, 2017.

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35

Glowik, Mario. Global Strategy in the Service Industries: Dynamics, Analysis, Growth. Taylor & Francis Group, 2017.

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36

Glowik, Mario. Global Strategy in the Service Industries: Dynamics, Analysis, Growth. Taylor & Francis Group, 2017.

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37

Jain, Vinod K. Global Strategy: Competing in the Connected Economy. Taylor & Francis Group, 2016.

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38

Jain, Vinod K. Global Strategy: Competing in the Connected Economy. Taylor & Francis Group, 2016.

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39

Jain, Vinod K. Global Strategy: Competing in the Connected Economy. Taylor & Francis Group, 2016.

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40

Russell, Paul J. Field Visual Merchandising Strategy: Developing a National In-store Strategy Using a Merchandising Service Organization. Kogan Page, 2016.

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41

Russell, Paul J. Field visual merchandising strategy: Developing a national in-store strategy using a merchandising service organization. 2015.

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42

Russell, Paul J. Field Visual Merchandising Strategy: Developing a National in-Store Strategy Using a Merchandising Service Organization. Kogan Page, Limited, 2015.

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43

Russell, Paul J. Field Visual Merchandising Strategy: Developing a National in-Store Strategy Using a Merchandising Service Organization. Kogan Page, Limited, 2015.

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44

Global Strategy: Competing in the 'new' New Economy. Taylor & Francis Group, 2016.

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45

Managing supply chains on the Silk Road: Strategy, performance, and risk. Taylor & Francis, 2012.

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46

Ghauri, Pervez, and Peter J. Buckley. International Business Strategy: Theory and Practice. Taylor & Francis Group, 2015.

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47

Ghauri, Pervez, and Peter J. Buckley. International Business Strategy: Theory and Practice. Taylor & Francis Group, 2015.

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48

International Business Strategy: Theory and Practice. Routledge, 2015.

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49

Kvint, Vladimir. Strategy for the Global Market: Theory and Practical Applications. Taylor & Francis Group, 2015.

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50

Kvint, Vladimir. Strategy for the Global Market: Theory and Practical Applications. Taylor & Francis Group, 2015.

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