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Relevant bibliographies by topics / Strategy promotion

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Academic literature on the topic 'Strategy promotion'

Author: Grafiati

Published: 4 June 2025

Last updated: 23 June 2025

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Journal articles on the topic "Strategy promotion"

1

A, Dr Mohamed Jaffar. "Corporate Mistakes In Product Promotional Strategy." IOSR Journal of Business and Management 26, no. 9 (2024): 40–44. http://dx.doi.org/10.9790/487x-2609044044.

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The Global Village concept made the world population easily accessible to corporates. A company has to be very careful in designing its sales promotion techniques. It has to consider the variations in the cultures, sentiments and wants. Different options and values of other markets are focused on promoting the products and services. The sales promotion mix components must be proportionally used for optimal results. A company has to decide which product promotional strategy is ideal for its product: push, pull, or a combination of both. This article elaborated on the wrong promotional strategy adopted by many corporates to market their products. Ultimately, the products failed in the market due to the consumers' rejection, leading to enormous losses for the companies. Some products of reputed companies fail due to the wrong product promotion strategy. Analysing these failed models will enrich the corporate's knowledge of applying marketing strategies. The sales promotion strategy should match the product's quality and express the product's natural features, as discussed in this article; different sales promotion strategies and styles are available before the manufacturers. They choose the right strategy and promotion method to match the product and market. If the product and promotion strategy are perfectly matched, then the company can take the synergic value of profits

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Milenia, Nurbeta Dela, Yasir Riady, and Angga Warda Prasakti. "Library Promotion Strategy in the Digital Era." LADU: Journal of Languages and Education 4, no. 1 (2024): 55–64. http://dx.doi.org/10.56724/ladu.v4i1.269.

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Background: The library is an institution that has an essential role in society. The efforts made by the library to carry out this role ensure that the public knows about the library's existence. The public can only use the library if they know its role. Thus, so that libraries can continue to carry out their role, libraries need to develop library promotion strategies. Promotion as a marketing activity carried out by libraries is essential so that the public knows about the products that the library can use. Society also uses digital technology to meet information needs in the digital era. However, society's tendency to use digital technology does not reduce the role of libraries as information institutions to meet society's information needs. The development of digital technology can be utilized to increase the existence of libraries through library promotion strategies. Purpose: This article reviews various promotional strategies libraries can implement using digital technology. Design and methods: The research method used is qualitative, with data collection techniques through document study and library observation via websites. Results: Promotional strategies that libraries can carry out are publications, advertising, sales promotions, personal sales, and digital marketing. Obstacles encountered in carrying out promotional activities are a consideration for libraries in determining promotional strategies that are appropriate to the conditions of the library.

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Anggreini, Mutia Erda, Fifi Hasmawati, and Anita Trisiah. "Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk." Pubmedia Social Sciences and Humanities 1, no. 3 (2024): 18. http://dx.doi.org/10.47134/pssh.v1i3.176.

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This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix theory, namely advertising, sales promotion, personal/face-to-face selling, public relations and direct marketing to promote products to buyers. Of all the promotional mixes implemented by Anggrek Souvenir, the advertising strategy carried out by posting product photos on social media is not very active and utilized, even though nowadays other business people use social media to promote their products. However, sales promotion is the most effective strategy used by Anggrek Souvenir in promoting its products.

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Fajerin, Muhammad, Muji Gunarto, and Sulaiman Helmi. "College Promotion Strategy." Proceedings International Conference on Business, Economics & Management, no. 2 (January 15, 2025): 178–85. https://doi.org/10.47747/icbem.v2i2.2597.

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Promotion of higher education institutions is an important aspect in attracting prospective students and building a positive image of the institution. In an era of intense competition and rapid development of information technology, effective promotion strategies are the key to success for higher education institutions. This study aims to analyze various promotion strategies that can be implemented by higher education institutions to increase the attraction and enrollment of new students. Through SWOT analysis, market segmentation, and the application of various promotion methods, this study provides recommendations that can help higher education institutions formulate better marketing strategies. With an approach that focuses on evaluating and adjusting strategies, higher education institutions are expected to be able to compete effectively in the increasingly competitive higher education market.

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Sitindaon, Natanael, Nurul Wardani Lubis, Grace Theresia Malau, Kristina Mesya Yulianti Siburian, and Utrie Sekar Ayuningrum. "Promotion Strategy in Increasing Customer Loyalty in Companies." Holistic Science 4, no. 3 (2024): 362–72. https://doi.org/10.56495/hs.v4i3.728.

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This study aims to analyze the effect of promotional strategies on customer loyalty in companies. Customer loyalty is very important for business sustainability because loyal customers not only provide recurring income but also support promotions through word-of-mouth recommendations. This study uses a qualitative approach with a literature study method, where data is collected from various scientific sources that discuss promotional strategies and customer loyalty. Thematic analysis is used to identify key themes from relevant literature. The results of the study indicate that promotional strategies that include emotionally appealing advertising, sales promotions that provide real value, and personalized direct marketing can increase customer loyalty. In addition, good public relations and personal selling play a role in strengthening relationships with customers, thereby increasing brand trust. The implication of this finding is that companies need to design effective and targeted promotional strategies to build and maintain long-term customer loyalty, by considering emotional factors and relevance in each promotion.

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Prabandani, Dyah Ayu, Sri Winarni, and Septo Pawelas Arso. "Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)." Journal of Social Research 2, no. 12 (2023): 4219–26. http://dx.doi.org/10.55324/josr.v2i12.1552.

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IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements on websites related to IVF or IVF services. Promotion of IVF or IVF services is carried out to increase the number of users or patients who use these services. Several promotional media are considered capable of attracting customers to use IVF or IVF services, including promoting on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements related to IVF or IVF services on websites.

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Prabandani, Dyah Ayu, Sri Winarni, and Septo Pawelas Arso. "Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)." Journal of Social Research 2, no. 11 (2023): 4155–62. http://dx.doi.org/10.55324/josr.v2i11.1552.

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IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements on websites related to IVF or IVF services. Promotion of IVF or IVF services is carried out to increase the number of users or patients who use these services. Several promotional media are considered capable of attracting customers to use IVF or IVF services, including promoting on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements related to IVF or IVF services on websites.

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Annisa Desty Puspatriani. "Tinjauan Strategi Promosi pada Karya Mebel Tasikmalaya." Jurnal Ekonomi Bisnis dan Manajemen 2, no. 1 (2024): 1–12. http://dx.doi.org/10.38204/ekobima.v2i1.1903.

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Currently, many promotions are carried out using digital media which are easier to use and save costs. This promotion can be said to be more effective when compared to promotions such as personal selling, direct selling and distributing brochures in general. This promotional technique is called digital marketing.This research aims to determine the promotional strategy carried out by Karya Mebel Tasikmalaya in direct promotion. This research is qualitative research with data collection carried out using literature study methods and interviews with the owners of the Karya Mebel Tasikmalaya company.Based on the research results, it can be concluded that the promotional strategy carried out by Karya Mebel Tasikmalaya has been implemented well, because it is in accordance with the promotional mix.

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Ferdian, Yovan. "STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG." Jurnal Administrasi Bisnis Fisipol Unmul 9, no. 4 (2021): 322. http://dx.doi.org/10.54144/jadbis.v9i4.6120.

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Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.

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Utomo, Pradityo, and Arief Budiman. "University Decission Support System for Promotion Strategy Using Topsis Method." Journal of Information Systems and Informatics 3, no. 3 (2021): 498–507. http://dx.doi.org/10.51519/journalisi.v3i3.187.

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Campus or college is a place of education for people to seek knowledge. One of the essential components of campus sustainability is the existence of students. For this reason, each campus must have the right strategy in carrying out promotions, especially during the Covid-19 Pandemic as it is today. Because in a pandemic like this, many people are inevitably aware of the economy and health. So, the campus must have a strategy where the community continues to respond to the campus's promotions. Among the several promotional strategies to be right on target in this pandemic are conducting webinars, television broadcasts, radio broadcasts, advertisements on social media, placing banners, distributing pamphlets, and distributing campus marches. In carrying out promotions, wherever possible, keep prioritizing health by reducing the risk of covid-19 transmission. The promotion strategy in this pandemic must also pay attention to several factors for its implementation including available costs, human resources involved, the location of the activity implementation, the number of activities, and the risks associated with covid-19. From several promotional strategies and factors that support the smooth running of activities, a decision support system can be made that can help determine the campus promotion strategy. Decision Support Systems made using the TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) method approach.Furthermore, the developing of decision support systems using the waterfall system development method. Based on the results and discussion of this study, it concluded that the TOPSIS method could be used to determine campus promotion strategies during the Covid-19 pandemic by building a decision support system. The results of determining the promotion strategy with a decision support system obtained the greatest value lies in V4, which means that the strategy for using social media is the most suitable for campus promotion during the Covid-19 pandemic.

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Dissertations / Theses on the topic "Strategy promotion"

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Lam, Kei-yin, and 藍琪諺. "Evaluate the strategy of promotion of home ownership." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B42128614.

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Oliveira, Mariza Silva de. "Health promotion mastectomized womenâs: assessment of educational strategy." Universidade Federal do CearÃ, 2009. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=4819.

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CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior<br>O cÃncer mamÃrio depende de aÃÃes pontuais da promoÃÃo da saÃde, proteÃÃo especÃfica e diagnÃstico precoce. A promoÃÃo da saÃde na reabilitaÃÃo da mastectomia mediante estratÃgias educativas pode ser eficaz, pois promove conhecimentos sobre saÃde, influencia as decisÃes para adoÃÃo de hÃbitos saudÃveis, assim como motiva uma aÃÃo desejada, articulando as intervenÃÃes apreendidas na manutenÃÃo da saÃde. Objetivou-se avaliar a tecnologia educativa (manual) implementada a mulheres mastectomizadas quanto ao conhecimento adquirido sobre aspectos ligados ao cÃncer de mama e Ã motivaÃÃo para mudanÃa comportamental no seu autocuidado por meio do Modelo TransteÃrico (MTT). Estudo avaliativo, descritivo, transversal e quantitativo. A intervenÃÃo avaliada foi o manual educativo sobre o cÃncer de mama e a reabilitaÃÃo. A amostra foi composta por 125 mulheres de acordo com critÃrios de inclusÃo, dentre eles, tempo de cirurgia (> 15 dias) e escolaridade (> 5Â ano do ensino fundamental). A coleta foi realizada de abril a agosto de 2009 numa instituiÃÃo especializada em oncologia, em trÃs fases denominadas: preparatÃria, operacional I, correspondendo Ã aplicaÃÃo do questionÃrio prÃ-teste e escala URICA antes da leitura do manual, e operacional II, ao pÃs-teste e escala URICA apÃs a leitura. Os dados foram extraÃdos de questionÃrios prÃ e pÃs-teste (avaliaÃÃo do conhecimento) e escala URICA - University of Rhode Island Change Assessment Scale (avaliaÃÃo dos estÃgios de mudanÃa comportamental). Os dados receberam tratamento descritivo, sendo calculadas mÃdias, desvio-padrÃo, freqÃÃncias e percentis. Na avaliaÃÃo e comparaÃÃo do conhecimento, os resultados foram organizados em tabelas e grÃficos, sendo feitos os testes t-Student e McNemar, considerando significantes p<0,005. Sobre as caracterÃsticas das mulheres, a idade variou de 24-84 anos (m=51,66), predominaram casadas-viÃvas (63,2%), ensino fundamental (44,8%), ocupaÃÃo fora do lar (56%), renda familiar atÃ um salÃrio mÃnimo (44,8%, m=2,57), a maioria submetida a mastectomia (68%). Das que fizeram tratamento (N=122), 57,4% passaram por duas modalidades. A histÃria familiar apresentou-se em 81 (64,8%), sendo 74 (91,4%) em parentes de primeiro grau. Quanto ao conhecimento, o pÃs-teste aumentou 10% de acertos. Das questÃes, a mais acertada foi o nome da cirurgia (97,60%) e a menos, a reconstruÃÃo mamÃria (58,40%). Todas as questÃes foram estatisticamente significantes, exceto a dos cuidados com o dreno (p=0,743). Ao comparar o conhecimento apÃs a leitura, as mulheres revelaram melhor desempenho, exceto sobre a reconstruÃÃo mamÃria (p=0,754), nÃo sendo estatisticamente signiﬁcante. No referente Ã motivaÃÃo, a menor media no pÃs-teste foi na prÃ-contemplaÃÃo (m=15; Dp=2,65). Na comparaÃÃo, encontraram-se diferenÃas significativas antes e depois na prÃ-contemplaÃÃo (p=0,0001) e na manutenÃÃo (p=0,0001), nÃo sendo encontrada diferenÃa na contemplaÃÃo (p=0,211). Para aÃÃo, houve forte indicativo de maior mÃdia no pÃs-teste em relaÃÃo ao prÃ-teste (p=0,051). A avaliaÃÃo do conhecimento e a motivaÃÃo apresentaram resultados positivos com distribuiÃÃes sem disparidades entre as mÃdias antes e apÃs a intervenÃÃo. Mesmo o estudo evidenciando a possibilidade de motivaÃÃo, a cogniÃÃo Ã fundamental para a compreensÃo e conseqÃente adesÃo Ãs orientaÃÃes. Conclui-se que o manual educativo Ã um recurso favorÃvel Ã reabilitaÃÃo da mastectomizada, pois motiva a mulher ao autocuidado e Ã promoÃÃo da sua saÃde.

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Lam, Kei-yin. "Evaluate the strategy of promotion of home ownership." Click to view the E-thesis via HKUTO, 1998. http://sunzi.lib.hku.hk/hkuto/record/B42128614.

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Alton, Sarahjane. "Peer education as a strategy for health promotion in older women /." Title page, contents and abstract only, 1994. http://web4.library.adelaide.edu.au/theses/09HS/09hsa469.pdf.

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Voříšková, Barbora. "Propagace Prahy ve vztahu k zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76366.

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First part of the thesis deals with the theory of marketing and commercial communications and the specificity of marketing and communications in tourism. Second part comprises the analysis of the current promotion of Prague abroad. Third part of the thesis follows a new promotional strategy that contains more promotional topics and proposes the use of more communication channels. The proposed strategy includes setting of objectives, target groups, timing, competition and measurement of the effectiveness of such communication.

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Kontu, Hanna. "Creating a strategy for social media : perspectives from the fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/13473/.

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Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content on social media and redistribute it across a variety of channels. Yet the implications of social media are still largely unknown among practitioners and managers. Interest in the use of social media in marketing is growing. In particular with the recent special issues on social media published by marketing journals, the body of research is rapidly developing. But despite the growing interest, there are no specific theories that focus on social-media marketing in the fashion industry, and limited empirical research exists on the implications of social media in the fashion sector overall. Research in this area has the potential to inform both further study and practice in relation to the use of social media in fashion-marketing communications. This study explores the development, implications and impact of social media as a part of marketing communications in the fashion industry through case studies and key-informant interviews. In particular, the aim is to build an empirically grounded framework that enables the understanding, explanation and description of the process of building a social-media strategy. The findings arising from this research can help practitioners and managers to make sense of the social-media environment and better understand how to design social-media activities and effectively use social media in marketing communications. As the field is emerging, the methodologies, theories and their application are likely to evolve considerably.

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Sibalová, Zuzana. "Analýza image Slovenska." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201575.

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The aim of the thesis is to analyze the overall image of Slovakia. First, the work argues whether it is even possible to use conventional marketing practices in connection with the country as a brand, what Simon Anholt theory analyzes as well. In the following section, the attention is focused on the evaluation of systematic work and cooperation of government authorities responsible for a unified communication strategy of Slovak promotion and communication with the public. Analysis of Slovak promotion evaluates the effectiveness of media campaigns aimed at the promotion of Slovakia as a tourist destination. At the end, questionnaire survey compares domestic and foreign attitudes to Slovakia, the impact of advertising campaigns on development of these attitudes and verifies national identity of Slovakia. The survey results will contribute to the final assessment of the image and improvement suggestions for the current strategy of Slovakia.

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Pee, Robert Edward. "Democracy promotion, national security and strategy during the Reagan administration, 1981-1986." Thesis, University of Birmingham, 2013. http://etheses.bham.ac.uk//id/eprint/4625/.

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This study examines the relationship of democracy promotion to national security in US strategy through an examination of the influence of geopolitical, bureaucratic and organisational considerations on the effort to create a coherent strategic approach fusing democracy promotion and national security under the Reagan administration. This process highlighted geopolitical and organisational tensions between democracy promotion and US national security. Groups within the administration, Congress and the private sphere disagreed over whether US geopolitical interests required the limited deployment of democracy promotion against Soviet Communism or a more expansive effort aimed at both Communist and pro-US dictatorships. These debates were linked to clashes over the credibility and effectiveness of competing state-centred or privately-implemented organisational frameworks. The organisational resolution was the National Endowment for Democracy, which intervened on a tactical basis in dictatorships, with US assistance, to safeguard US national security by supporting pro-US democratic groups. However the concept of privately-implemented democracy promotion blocked agreement on geopolitical objectives and the creation of a coherent strategy reconciling democracy promotion and US national security. Tensions between these two imperatives continue to recur and can be resolved only on a case-by-case basis rather than at the strategic level.

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В, Hassan Rukayat. "Management of business promotion for small company." Master's thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81776.

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Метою дипломної роботи є розробка плану управління просуванням бізнесу компанії, що спеціалізується. Ми досліджували, як забезпечити вигідну роботу компанії протягом багатьох років. Відповідно до мети завдання дослідження: - Отримати знання про поведінку клієнтів та їх цінності краще, ніж інші компанії. - Просувати свої послуги та товари, а також відрізнятися від конкурентів. - Це охоплення цільових сегментів споживачів, надання їм унікальних послуг та продуктів та формування довготривалих відносин з лояльними клієнтами. - Забезпечити прибуткову діяльність компанії протягом багатьох років. - Залучення більшої кількості клієнтів та уваги в соціальних мережах.<br>The aim of the Thesis is to develop the Business promotion management plan of the case company. We investigated how to ensure the profitable operation of the company for many years. According to the aim the research task is: - Gain knowledge of customer behaviour and their values better than other companies. - Promote their services and products, as well as differ from competitors. - Is to reach the target customer segments, provide them with unique services and products and form long-term relationships with loyal customers. - To ensure the profitable operation of the company for many years. - Attracting more customers and social media attention.

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Gao, Yi, and Liangjun Ying. "Business to consumer web-site under the financial crisis." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-3033.

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<p>Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. For B2C companies all over the world, the crisis is more of an opportunity than a threat and therefore these companies should use marketing techniques to further boost their revenue and profit.</p><p>In view of this situation, this thesis is dedicated to discuss the price and promotion strategies used by B2C companies during the crisis. Through case studies of four B2C companies, that is, TaoBao.com, DangDang.com, EBay.com and Amazon.com, we conclude that discount, pricing leadership and penetration pricing are the universal price strategies used, while they also use nearly similar promotion strategies: advertising, public relation and sales promotion. Considering the current crisis, we also think that current price and promotion strategies are insufficient in face of global financial crisis in that they are not flexible enough to adapt themselves to the changing consumer behaviors and economic surroundings. Consequently, to seek to address these problems, we here bring forward three suggestions: strengthened segment-based pricing Strategy, innovative promotion strategy and flexible marketing mix.</p>

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Books on the topic "Strategy promotion"

1

Authority, Northumberland Health. Northumberland health promotion strategy. Northumberland Health Authority, 1992.

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Tellis, Gerard J. Advertising and sales promotion strategy. Addison-Wesley, 1997.

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Dommermuth, William P. Promotion: Analysis, creativity, and strategy. 2nd ed. PWS-Kent Pub. Co., 1989.

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Rotemberg, Julio. Export promotion as a development strategy. Sloan School of Management, Massachusetts Institute of Technology, 1986.

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Southern African Development Coordination Conference. Industry and Trade Coordination Division. and Tanzania. Wizara ya Viwanda na Biashara., eds. Industrial development policies and strategy. The Division, 1989.

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Jean, Grow, and Altstiel Tom, eds. Advertising creative: Strategy, copy, and design. 2nd ed. SAGE Publications, 2010.

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Health, Great Britain Department of. HIV & AIDS health promotion: An evolving strategy. Department of Health, 1995.

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Health Promotion Agency for Northern Ireland. Corporate strategy 1999-2000. Health Promotion Agency for Northern Ireland, 1999.

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National Economic Development Priority Programme (Zimbabwe) and Zimbabwe. Ministry of Industry and International Trade., eds. Zimbabwe national export strategy, 2006-2010. Ministry of Industry and International Trade, 2006.

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Malawi. Ministry of Industry and Trade. Malawi national export strategy 2013-2018: NES. Ministry of Industry and Trade, 2012.

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Book chapters on the topic "Strategy promotion"

1

Rajagopal. "Distribution and Promotion Strategy." In Contemporary Marketing Strategy. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-11911-9_8.

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Allegranzi, Benedetta, and Didier Pittet. "WHO Multimodal Promotion Strategy." In Hand Hygiene. John Wiley & Sons, Inc., 2017. http://dx.doi.org/10.1002/9781118846810.ch33.

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Baker, Michael J. "Promotion Policy and Management." In Marketing Strategy and Management. Macmillan Education UK, 1992. http://dx.doi.org/10.1007/978-1-349-22167-7_17.

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Mishra, Anubhav, and Tata Sai Vijay. "Media strategy and planning." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-7.

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Lisle, Jennifer. "Organisational Health: A New Strategy for Promoting Health and Well-being." In Health Promotion. Macmillan Education UK, 2001. http://dx.doi.org/10.1007/978-1-137-11320-7_20.

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Alqahtani, Dalal Abdullah, Eiad Abdelmohsen Alfaris, and Naghma Naeem. "Faculty Development and Promotion." In Novel Health Interprofessional Education and Collaborative Practice Program: Strategy and Implementation. Springer Nature Singapore, 2023. http://dx.doi.org/10.1007/978-981-99-3420-1_13.

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Williams, Colin H. "The Logic of Best-Practice Language Strategy." In Minority Language Promotion, Protection and Regulation. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137000842_7.

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Croucher, Ray. "General dental practice, health education, and health promotion: a critical reappraisal." In Oral Health Promotion. Oxford University Press, 1993. http://dx.doi.org/10.1093/oso/9780192620033.003.0007.

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Abstract This chapter will discuss factors influencing the value of health education and health promotion in general dental practice. Four key areas are reviewed, namely: the role that general dental practice could play in health education and health promotion; criticisms of the current practice of health education in general dental practice; the role of chairside health education and health education materials in general dental practice; developing an oral health promotion strategy for general dental practice.

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Singh, Ravi P., Rajesh Maheshwari, and Rudraneel Chattopadhyay. "Current Challenges in India’s Quality Promotion Strategy." In Normungs- und Standardisierungsstrategien in China und Indien. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-38204-9_18.

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Singh, Ravi P., Rajesh Maheshwari, and Rudraneel Chattopadhyay. "Current Challenges in India’s Quality Promotion Strategy." In Professional Practice in Governance and Public Organizations. Springer Fachmedien Wiesbaden, 2024. https://doi.org/10.1007/978-3-658-45583-5_17.

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Conference papers on the topic "Strategy promotion"

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Raiyani, Kashyap, Shabnam Pasandideh, Sajib Ahmed, Pedro Pereira, and João Martins. "Sustainable Cultural Tourism Strategy and Promotion: An ICT Management Platform." In 2024 IEEE 18th International Conference on Application of Information and Communication Technologies (AICT). IEEE, 2024. http://dx.doi.org/10.1109/aict61888.2024.10740421.

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Andrei, Boyko, Panfilova Tatyana, Rukosueva Anastasiya, Glinscaya Anna, and Kurashkin Sergei. "Developing a Sustainable Strategy for Effective Product Promotion in Dynamic Market Conditions." In 2024 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2024. https://doi.org/10.1109/dasa63652.2024.10836261.

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Pilvere, Irina, Ilze Upite, Aleksejs Nipers, and Aija Pilvere. "INVESTMENT PROMOTION AND ATTRACTION TO BIOECONOMY INDUSTRIES IN LATVIA." In 24th SGEM International Multidisciplinary Scientific GeoConference 2024. STEF92 Technology, 2024. https://doi.org/10.5593/sgem2024/5.1/s21.69.

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Investments made in response to climate change could help to foster environment-friendly business practices. Therefore, bioeconomy industries are considered crucial for achieving climate neutrality in Europe by 2050. Accordingly, bioeconomy strategies have been designed in many countries, including in Latvia. Therefore, the aim of the present research is to examine the investment environment and the amounts of gross investment made in bioeconomy industries, as well as foreign direct investment attracted to Latvia to contribute to the implementation of the Latvian Bioeconomy Strategy 2030. The research covered the period 2015-2022 and was based on publicly available information on investment. The research found that significant investments were made in bioeconomy industries during the period analysed; however, the amount of gross investment made and the growth rate were insufficient to achieve the target set by the strategy by 2030, i.e. to reach the total investment of EUR 20 billion in the bioeconomy industries. The most investments were made in companies engaged in the primary sector, energy generation and manufacture of wood products. In addition, compared with the rest of the Baltic countries, foreign direct investment as a % of gross domestic product (GDP) was the lowest in Latvia. Therefore, it is important that measures are taken in the country to enhance the investment environment, as well as encourage and stimulate investments � both private and public � by means of various support measures to foster growth not only in bioeconomy industries but also in the entire national economy.

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Razak, Razie, Radityo Muhammad, and Dede Fitradi Kurniawan. "Digital Sales Promotion Strategy Using Mytelkomsel Applications." In Proceedings of the International Conference on Psychology and Communication 2018 (ICPC 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/icpc-18.2019.23.

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Hranchak, Tetiana. "National Narrative in the Library Space During the Russian War Against Ukraine." In Strategy Development of Libraries. National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”, 2024. http://dx.doi.org/10.20535/2024.306016.

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Library space in wartime as an environment of protection and promotion of national ideas and narratives is considered. The findings reveal publishing, socio-cultural, and educational activities of Ukrainian libraries in wartime as efforts, aimed at debunking hostile russian narratives and establishing nation-building values

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Huang, Yen-Chun, and Wei-Feng Tung. "Tagging Service System Design Using Voting Promotion Strategy." In 2013 Fifth International Conference on Service Science and Innovation (ICSSI). IEEE, 2013. http://dx.doi.org/10.1109/icssi.2013.58.

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Liu, Dengxiang, Xianzhong Wang, and Hongtao Lu. "Layered recommendation: A new strategy for movie promotion." In 2014 7th International Congress on Image and Signal Processing (CISP). IEEE, 2014. http://dx.doi.org/10.1109/cisp.2014.7003752.

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Song, Xiaoling. "Mobile Community Inclusive Finance:Demand analysis and promotion strategy." In 2017 3rd International Conference on Economics, Social Science, Arts, Education and Management Engineering (ESSAEME 2017). Atlantis Press, 2017. http://dx.doi.org/10.2991/essaeme-17.2017.89.

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Dobele, Angela R., and Erica Wastell. "SELF-PROMOTION AND ACADEMIC BRANDING: CAREER PROGRESSION STRATEGY." In 11th International Conference on Education and New Learning Technologies. IATED, 2019. http://dx.doi.org/10.21125/edulearn.2019.2229.

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Zhou, Congzhi. "The Promotion Strategy of MANNER COFFEE in China." In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.288.

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Reports on the topic "Strategy promotion"

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Davies, Christina, and Melanie Pescud. Arts and health promotion. The Sax Institute, 2020. http://dx.doi.org/10.57022/rdac1868.

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A National Arts and Health Framework was endorsed by all Australian states and territories in 2014; acknowledging the role of the arts in contributing to health and wellbeing. This review, commissioned by VicHealth, aimed to identify: effective approaches for improving arts participation (especially in priority groups); programs or activities using the arts which have been effective in increasing awareness, knowledge, attitudes and behaviours in five priority areas; and which of these approaches, programs or activities may be implemented by local councils. The findings will be used to inform future strategic planning and investment for the VicHealth Arts Strategy 2019-2023.

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Lagoa, Maria João, Rui Araújo, Inês Brito, et al. The storytelling strategy to the promotion of physical activity: a systematic review of literature. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, 2021. http://dx.doi.org/10.37766/inplasy2021.5.0052.

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McCall, Jamie. Piedmont Community College: Partnering to Help Small Businesses. Carolina Small Business Development Fund, 2021. http://dx.doi.org/10.46712/pcc.case.study.

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North Carolina’s community college system is a vital component of the state’s economic development strategy. With their unique knowledge of employer talent needs, these institutions are primary actors in the promotion of local economic growth and sustainable development. Using a combination of semi-structured interviews and focus group data, we assess how Piedmont Community College is following best practices in this area of policy. The college’s use of strategic partnerships and focus on small business development offer an example of innovative community development strategy.

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Edgar, Susan, and Fiona Navin. The Voice of Lived Experience Guiding Impactful Change in Edith Cowan University's Whole-of-Institution Approach to Mental Health. Edith Cowan University, 2023. http://dx.doi.org/10.30688/janzssa.2023-1-02.

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This case study presents the background to the establishment of Edith Cowan University (ECU)’s Student and Staff Mental Health Strategy 2021-2024 as well as the early stages of its implementation. The value of lived experience storytelling is explored, including its role in recovery programs in the mental health sector and early examples of its use in higher education health promotion initiatives. ECU’s experience adopting the Lived Experience Project is presented, including examples of how student voices have been incorporated within a range of strategic initiatives during the Foundation Phase of the University’s Mental Health Strategy. Future uses are also considered to promote ongoing reduction of stigma and normalising of help seeking for students experiencing mental health issues in a higher education setting.

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Hausmann, Ricardo, Andrés Rodríguez-Clare, and Dani Rodrik. Towards a Strategy for Economic Growth in Uruguay. Inter-American Development Bank, 2005. http://dx.doi.org/10.18235/0008722.

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The Uruguayan economy is recovering from the 2002 financial crisis that disrupted its banking system, caused a collapse of its currency and seriously affected its fiscal solvency. The crisis was clearly associated with the collapse of the Argentine economy and its concomitant currency, banking and debt crises. Both were also related to the sudden stop that followed the Russian crisis of 1998, which prompted an important realignment of the real in January 1999, a fact that had exerted enormous pressure on bilateral exchange rates within Mercosur. In this post-crisis period, Uruguay now faces several challenges to attain a sustainable growth path. This report proposes a series of recommendations towards this end. Implementing a strategy to accelerate growth inevitably involves interventions at both the macro and the micro level. The macro level involves the maintenance of a stable and competitive real exchange rate, so as to create a stable and encouraging environment for export growth. The authors take up each of these elements of the growth strategy. They first focus on the design of incentive policies for economic diversification and promotion. Then they discuss next the macroeconomic complements, with special emphasis on maintaining a competitive and stable real exchange rate.

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Chia, Siow Yue. Singapore Model of Industrial Policy: Past and Present. Inter-American Development Bank, 2005. http://dx.doi.org/10.18235/0006830.

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This presentation discusses Singapore's economic performance and industrial strategy of the past and the future. Their changing industrial strategy and structure includes the promotion of restructuring away from labor intensive and technologically simple towards technology intensive knowledge-based industries, as well as the creation of industry and services clusters. This presentation was presented at the Latin America/Caribbean and Asia/Pacific Economics and Business Association (LAEBA)'s 2nd Annual Meeting held in Buenos Aires, Argentina on November 28th-29th, 2005.

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Tolani, Foyeke, Betty Ojeni, Johnson Mubatsi, Jamae Fontain Morris, and M. D'Amico. Evaluating Two Novel Handwashing Hardware and Software Solutions in Kyaka II Refugee Settlement, Uganda. Oxfam, 2020. http://dx.doi.org/10.21201/2020.6898.

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The Promotion and Practice Handwashing Kit (PPHWK), a robust, user-friendly handwashing station, and Mum’s Magic Hands (MMH), a creative hygiene promotion strategy, were evaluated in a clustered randomized controlled trial in Kyaka II refugee settlement in Uganda. The trial evaluated whether their provision increased handwashing with soap practice among residents, with a focus on three community intervention arms and two school-based intervention arms. The findings outlined in this report suggest that exposure to both the PPHWK and MMH increased hygiene knowledge and handwashing behaviour with soap, and improved health outcomes. Intervention households also preferred the PPHWK over existing handwashing stations, typically a basic bucket with a tap.

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Tham, Siew Yean. ASEAN Open Skies and Its Implications on Airport Development Strategy in Malaysia. Inter-American Development Bank, 2008. http://dx.doi.org/10.18235/0011315.

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This paper seeks to examine the implication of open skies in ASEAN on the airport development strategy in Malaysia. "Open Skies," in general, refers to the liberalization of aviation markets that can be pursued on a bilateral, regional, or multilateral basis. The findings show that although Malaysia has invested substantially in overall infrastructure development, including airports, other member countries within ASEAN, notably Singapore and Thailand, have also followed a similar investment-intensive strategy to develop their international airports into airport hubs. The dream to turn Kuala Lumpur International Airport (KLIA) into a regional hub requires Malaysia to undertake several measures to overcome the competitive pressures from neighboring hubs. This includes joining a strategic global alliance group to improve the traffic feed of the national carrier. It will also require the government to accelerate the construction of the new Low Cost Carrier Terminal (LCCT) at KLIA. The strategy to build a cargo hub at Senai should be reviewed while the promotion of tourism, especially to non-ASEAN countries has to focus on a distinctive product appeal that will enable the country to differentiate its tourism products from those of regional competitors. This paper was prepared for the Latin America/Caribbean and Asia/Pacific Economics and Business Association (LAEBA)'s 4th Annual Meeting held in Lima, Peru, on June 17th. 2008.

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Sandoval-Aguilera, Karina, Jaime Carcamo-Oyarzun, and Nicolas Aguilar-Farias. Effectiveness of health promotion programs with parental or family involvement for increasing moderate-to-vigorous physical activity in school-aged children: a systematic review. INPLASY - International Platform of Registered Systematic Review and Meta-analysis Protocols, 2021. http://dx.doi.org/10.37766/inplasy2021.10.0003.

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Review question / Objective: The purpose of this systematic review is to examine studies that have assessed the effectiveness of health promotion programs with parental or family involvement for increasing moderate-to-vigorous physical activity in school-aged children. Condition being studied: Research has shown that parental or family support is positively associated with overall physical activity in children and young people. However, little is known about the differential effect of involving parents and family members when implementing interventions for promoting physical activity in children and adolescents compared with strategies that only rely on actions focused on the individuals or school environments. Information sources: A search strategy for articles will be carried out in the following databases: Embase, Pubmed, SPORTDiscus, Scopus and CINAHL. Also, a search from gray literature (academic google, Open Gray) and references from the articles found in the first stage will be conducted.

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Lerche, Jon, Bahram Dehghan, Ishita Sharma, et al. Electrification of Scandinavian Ports : An Interreg project - final report. Det Kgl. Bibliotek, 2022. http://dx.doi.org/10.7146/aul.460.

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The SETS II project facilitates a faster conversion to sustainable electrical operations in the ports of the Kattegat-Skagerrak Region. It aims at ensuring a green and flexible energy supply in port areas and a reduction in CO2 and particle emissions. The regional ports will be models, which can further contribute to the promotion of a full-scale sustainable transport system in the cross-border region. SETS II promotes cross-border and cross-sector cooperation in the region regarding new methods, approaches, and solutions related to port electrification. Cooperation has been conducted across university environments, public actors, business promotion organizations, local authorities, utilities, advisors and private companies. The project supports ports in preparing electrification plans with an accompanying strategy for implementation. It focuses on electrification and potential battery operation in maritime areas as well as technical service, business models, and financing models.

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