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Lam, Kei-yin, and 藍琪諺. "Evaluate the strategy of promotion of home ownership." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B42128614.
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Oliveira, Mariza Silva de. "Health promotion mastectomized womenâs: assessment of educational strategy." Universidade Federal do CearÃ, 2009. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=4819.
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CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior<br>O cÃncer mamÃrio depende de aÃÃes pontuais da promoÃÃo da saÃde, proteÃÃo especÃfica e diagnÃstico precoce. A promoÃÃo da saÃde na reabilitaÃÃo da mastectomia mediante estratÃgias educativas pode ser eficaz, pois promove conhecimentos sobre saÃde, influencia as decisÃes para adoÃÃo de hÃbitos saudÃveis, assim como motiva uma aÃÃo desejada, articulando as intervenÃÃes apreendidas na manutenÃÃo da saÃde. Objetivou-se avaliar a tecnologia educativa (manual) implementada a mulheres mastectomizadas quanto ao conhecimento adquirido sobre aspectos ligados ao cÃncer de mama e à motivaÃÃo para mudanÃa comportamental no seu autocuidado por meio do Modelo TransteÃrico (MTT). Estudo avaliativo, descritivo, transversal e quantitativo. A intervenÃÃo avaliada foi o manual educativo sobre o cÃncer de mama e a reabilitaÃÃo. A amostra foi composta por 125 mulheres de acordo com critÃrios de inclusÃo, dentre eles, tempo de cirurgia (> 15 dias) e escolaridade (> 5 ano do ensino fundamental). A coleta foi realizada de abril a agosto de 2009 numa instituiÃÃo especializada em oncologia, em trÃs fases denominadas: preparatÃria, operacional I, correspondendo à aplicaÃÃo do questionÃrio prÃ-teste e escala URICA antes da leitura do manual, e operacional II, ao pÃs-teste e escala URICA apÃs a leitura. Os dados foram extraÃdos de questionÃrios prà e pÃs-teste (avaliaÃÃo do conhecimento) e escala URICA - University of Rhode Island Change Assessment Scale (avaliaÃÃo dos estÃgios de mudanÃa comportamental). Os dados receberam tratamento descritivo, sendo calculadas mÃdias, desvio-padrÃo, freqÃÃncias e percentis. Na avaliaÃÃo e comparaÃÃo do conhecimento, os resultados foram organizados em tabelas e grÃficos, sendo feitos os testes t-Student e McNemar, considerando significantes p<0,005. Sobre as caracterÃsticas das mulheres, a idade variou de 24-84 anos (m=51,66), predominaram casadas-viÃvas (63,2%), ensino fundamental (44,8%), ocupaÃÃo fora do lar (56%), renda familiar atà um salÃrio mÃnimo (44,8%, m=2,57), a maioria submetida a mastectomia (68%). Das que fizeram tratamento (N=122), 57,4% passaram por duas modalidades. A histÃria familiar apresentou-se em 81 (64,8%), sendo 74 (91,4%) em parentes de primeiro grau. Quanto ao conhecimento, o pÃs-teste aumentou 10% de acertos. Das questÃes, a mais acertada foi o nome da cirurgia (97,60%) e a menos, a reconstruÃÃo mamÃria (58,40%). Todas as questÃes foram estatisticamente significantes, exceto a dos cuidados com o dreno (p=0,743). Ao comparar o conhecimento apÃs a leitura, as mulheres revelaram melhor desempenho, exceto sobre a reconstruÃÃo mamÃria (p=0,754), nÃo sendo estatisticamente significante. No referente à motivaÃÃo, a menor media no pÃs-teste foi na prÃ-contemplaÃÃo (m=15; Dp=2,65). Na comparaÃÃo, encontraram-se diferenÃas significativas antes e depois na prÃ-contemplaÃÃo (p=0,0001) e na manutenÃÃo (p=0,0001), nÃo sendo encontrada diferenÃa na contemplaÃÃo (p=0,211). Para aÃÃo, houve forte indicativo de maior mÃdia no pÃs-teste em relaÃÃo ao prÃ-teste (p=0,051). A avaliaÃÃo do conhecimento e a motivaÃÃo apresentaram resultados positivos com distribuiÃÃes sem disparidades entre as mÃdias antes e apÃs a intervenÃÃo. Mesmo o estudo evidenciando a possibilidade de motivaÃÃo, a cogniÃÃo à fundamental para a compreensÃo e conseqÃente adesÃo Ãs orientaÃÃes. Conclui-se que o manual educativo à um recurso favorÃvel à reabilitaÃÃo da mastectomizada, pois motiva a mulher ao autocuidado e à promoÃÃo da sua saÃde.
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Lam, Kei-yin. "Evaluate the strategy of promotion of home ownership." Click to view the E-thesis via HKUTO, 1998. http://sunzi.lib.hku.hk/hkuto/record/B42128614.
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Alton, Sarahjane. "Peer education as a strategy for health promotion in older women /." Title page, contents and abstract only, 1994. http://web4.library.adelaide.edu.au/theses/09HS/09hsa469.pdf.
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Voříšková, Barbora. "Propagace Prahy ve vztahu k zahraničí." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76366.
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First part of the thesis deals with the theory of marketing and commercial communications and the specificity of marketing and communications in tourism. Second part comprises the analysis of the current promotion of Prague abroad. Third part of the thesis follows a new promotional strategy that contains more promotional topics and proposes the use of more communication channels. The proposed strategy includes setting of objectives, target groups, timing, competition and measurement of the effectiveness of such communication.
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Kontu, Hanna. "Creating a strategy for social media : perspectives from the fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/13473/.
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Social media have altered the communication landscape and significantly impacted on marketing communication. Research suggests that with the rise of social media, marketing communication has been democratised, and the power has shifted from those in marketing to the individuals and communities that create and consume content on social media and redistribute it across a variety of channels. Yet the implications of social media are still largely unknown among practitioners and managers. Interest in the use of social media in marketing is growing. In particular with the recent special issues on social media published by marketing journals, the body of research is rapidly developing. But despite the growing interest, there are no specific theories that focus on social-media marketing in the fashion industry, and limited empirical research exists on the implications of social media in the fashion sector overall. Research in this area has the potential to inform both further study and practice in relation to the use of social media in fashion-marketing communications. This study explores the development, implications and impact of social media as a part of marketing communications in the fashion industry through case studies and key-informant interviews. In particular, the aim is to build an empirically grounded framework that enables the understanding, explanation and description of the process of building a social-media strategy. The findings arising from this research can help practitioners and managers to make sense of the social-media environment and better understand how to design social-media activities and effectively use social media in marketing communications. As the field is emerging, the methodologies, theories and their application are likely to evolve considerably.
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Sibalová, Zuzana. "Analýza image Slovenska." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-201575.
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The aim of the thesis is to analyze the overall image of Slovakia. First, the work argues whether it is even possible to use conventional marketing practices in connection with the country as a brand, what Simon Anholt theory analyzes as well. In the following section, the attention is focused on the evaluation of systematic work and cooperation of government authorities responsible for a unified communication strategy of Slovak promotion and communication with the public. Analysis of Slovak promotion evaluates the effectiveness of media campaigns aimed at the promotion of Slovakia as a tourist destination. At the end, questionnaire survey compares domestic and foreign attitudes to Slovakia, the impact of advertising campaigns on development of these attitudes and verifies national identity of Slovakia. The survey results will contribute to the final assessment of the image and improvement suggestions for the current strategy of Slovakia.
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Pee, Robert Edward. "Democracy promotion, national security and strategy during the Reagan administration, 1981-1986." Thesis, University of Birmingham, 2013. http://etheses.bham.ac.uk//id/eprint/4625/.
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This study examines the relationship of democracy promotion to national security in US strategy through an examination of the influence of geopolitical, bureaucratic and organisational considerations on the effort to create a coherent strategic approach fusing democracy promotion and national security under the Reagan administration. This process highlighted geopolitical and organisational tensions between democracy promotion and US national security. Groups within the administration, Congress and the private sphere disagreed over whether US geopolitical interests required the limited deployment of democracy promotion against Soviet Communism or a more expansive effort aimed at both Communist and pro-US dictatorships. These debates were linked to clashes over the credibility and effectiveness of competing state-centred or privately-implemented organisational frameworks. The organisational resolution was the National Endowment for Democracy, which intervened on a tactical basis in dictatorships, with US assistance, to safeguard US national security by supporting pro-US democratic groups. However the concept of privately-implemented democracy promotion blocked agreement on geopolitical objectives and the creation of a coherent strategy reconciling democracy promotion and US national security. Tensions between these two imperatives continue to recur and can be resolved only on a case-by-case basis rather than at the strategic level.
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В, Hassan Rukayat. "Management of business promotion for small company." Master's thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81776.
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Метою дипломної роботи є розробка плану управління просуванням бізнесу компанії, що спеціалізується. Ми досліджували, як забезпечити вигідну роботу компанії протягом багатьох років.
Відповідно до мети завдання дослідження:
- Отримати знання про поведінку клієнтів та їх цінності краще, ніж інші компанії.
- Просувати свої послуги та товари, а також відрізнятися від конкурентів.
- Це охоплення цільових сегментів споживачів, надання їм унікальних послуг та продуктів та формування довготривалих відносин з лояльними клієнтами.
- Забезпечити прибуткову діяльність компанії протягом багатьох років.
- Залучення більшої кількості клієнтів та уваги в соціальних мережах.<br>The aim of the Thesis is to develop the Business promotion management plan of the case company. We investigated how to ensure the profitable operation of the company for many years.
According to the aim the research task is:
- Gain knowledge of customer behaviour and their values better than other companies.
- Promote their services and products, as well as differ from competitors.
- Is to reach the target customer segments, provide them with unique services and products and form long-term relationships with loyal customers.
- To ensure the profitable operation of the company for many years.
- Attracting more customers and social media attention.
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Gao, Yi, and Liangjun Ying. "Business to consumer web-site under the financial crisis." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-3033.
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<p>Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. For B2C companies all over the world, the crisis is more of an opportunity than a threat and therefore these companies should use marketing techniques to further boost their revenue and profit.</p><p>In view of this situation, this thesis is dedicated to discuss the price and promotion strategies used by B2C companies during the crisis. Through case studies of four B2C companies, that is, TaoBao.com, DangDang.com, EBay.com and Amazon.com, we conclude that discount, pricing leadership and penetration pricing are the universal price strategies used, while they also use nearly similar promotion strategies: advertising, public relation and sales promotion. Considering the current crisis, we also think that current price and promotion strategies are insufficient in face of global financial crisis in that they are not flexible enough to adapt themselves to the changing consumer behaviors and economic surroundings. Consequently, to seek to address these problems, we here bring forward three suggestions: strengthened segment-based pricing Strategy, innovative promotion strategy and flexible marketing mix.</p>
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Martens, Patricia Joan. "Evaluating the effectiveness of a breastfeeding promotion community strategy in Sagkeeng First Nation." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1999. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape9/PQDD_0007/NQ41620.pdf.
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Papadopoulos, Ioannis. "Návrh marketingové strategie vybrané organizace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-386753.
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Diplomová práce se zaměřuje na vypracování návrhu marketingové strategie vybrané organizace. Určuje, jaké jsou klíčové prvky pro vybudování marketingové strategie pro tým Formula Student s důrazem na inovaci v tomto odvětví motoristického sportu. Diplomová práce je rozdělena na tři části. První část se zabývá teoretickými poznatky a důležitými pojmi z oblasti marketingu, druhá část obsahuje základní informace o formulovém týmu a analýzu současného stavu. Poslední část obsahuje návrhy pro formulový tým TU Brno Racing.
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Duroňová, Petra. "Návrh zlepšení marketingové strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223628.
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This diploma work analyzes the current marketing strategy of Profi am Bau CM, spol. Ltd. Resource of the work will be theoretical knowledge of marketing, communication and analysis of findings from internal and external area company. On the basis of the analysis and research I want design improvements and better marketing strategy with calculating costs in the practical part. The guestionnaire will be feedback and it will evaluate the view of company strategy.
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Sabbir, S. M., and Tadele Worku Birmeji. "A Comparative Study between Price and Non-Price Sales Promotional Strategy in the Introduction Stage of Consumer Products." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35124.
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<p>Either it is because of some significant active trends in the business world, or the attractive cut of cost and increase in profit, companies now days are focusing on sales promotion activities. But in reality, most of companies that are introducing new products are not getting what they intend to get. They are facing loses. One of the reasons is lack of understanding which specific sales promotion is preferable at that stage.</p><p>As the authors described on the background of the study, a lot of studies have been done to indicate preferable sales promotional tools for consumer’s goods. Even though those studies have found significant results, there is still a gap which needs further investigation. According to those studies, the result that indicates the more preferable sales promotional tool have to be tested under different discount magnitude range and variety of products.</p><p>Based on the above gap the study has been undertaken with the purpose of comparing two dominant sales promotional tools: price and non-price sales promotion. This comparison has been done on three new different consumer goods that have different characteristics. The authors believe that this will contribute to fill the gap on the findings of previous researches on the area of sales promotion.</p><p>To fulfill the purpose of the study, descriptive and comparative type of study has been conducted by using controlled field experiment. Data has been collected by using structured questionnaire from three undergraduate classes of Umea University, Umea, which are (i.e., classes) selected using judgmental sampling. Collected data has been analyzed using SPSS-descriptive statistics.</p><p>The result reveals that, consumers of newly introduced consumer good will use the price of the product as a cue for a quality and prefer to have cash discount rather than gift offers. More ever, marketing stimuli (i.e. sales promotion) can have impact on the occurrence of the impulse buying behavior. Therefore, companies that are introducing a new consumer product and using price sales promotion as a strategy are more likely to attract new consumers and create impulse buying behavior, which result in an increase in sales.</p>
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Mzumara, Macleans. "Developing an export promotion strategy for the post-conflict reconstruction of Zimbabwe / Macleans Mzumara." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9802.
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The study intended to investigate whether Zimbabwe possesses realistic potential export opportunities that can lead to the sustainable reconstruction of its economy. The study was initiated on the premise that Zimbabwe is a fragile state and a post-conflict country going through reconstruction. The study also premised itself on the foundation that the current recovery efforts by Zimbabwe – although they have yielded some positive results, have still fallen short of providing sustainable economic growth without meaningful deeper reforms. Hence, this study is an attempt to provide policy makers with an alternative researched export promotion strategy with a focus on realistic potential opportunities.
The study employed two techniques, namely survey of literature and empirical investigation. The survey of literature was achieved through theoretical literature on post-conflict reconstruction. Exports were identified in the various experiences of those countries that have gone through post-conflict reconstruction and still managed to use them in their recovery process. This necessitated a thorough investigation of literature to draw a theory upon which exports promotion could rely. The major theory that was surveyed in the literature is exportled growth (ELG). The theory is based on the premise that exports influence economic growth. Empirical evidence through literature was established in the studies carried out in different countries supporting the hypothesis. The theory was seen as superior to the import substitution strategy which led many developing countries to lag behind those which adopted export-led growth policies.
The other aspect of empirical investigation was carried out through the application of the Decision Support Model (DSM). This is a scientific model that is used as a method of market selection. The model’s 4 filters were modified to include a 5th filter to specifically take into account the special circumstances of Zimbabwe. The 5th filter extension of the model provided a substantial contribution by this study to the model. A proxy of Zimbabwe’s neighbours – namely Botswana, Mozambique, Namibia, South Africa and Zambia was used to reinforce Zimbabwe’s competitiveness. This was based on the assumption that if Zimbabwe’s neighbours under similar conditions can successfully penetrate certain markets, then Zimbabwe should not find it difficult to penetrate the same markets. This empirical investigation showed that Zimbabwe does possess realistic potential export opportunities. The results identified 344 realistic export opportunities (REOs) for Zimbabwe in 17 regions, 50 countries, 13 sectors and 112 product lines. The study observed that Zimbabwe is in fact not utilising much of the REOs.
In order to enable Zimbabwe to utilise the REOs, the study developed an appropriate export promotion strategy. The export promotion strategy is based on the results obtained from empirical investigation. The export promotion strategy has sub-strategies which respond to the specific needs of individual sectors and individual markets. The study established that instead of spending resources in an unfocused manner, the meagre resources can be applied to a more focused export promotion strategy. Based on the experiences of other countries that have gone through a similar post-conflict reconstruction process and have also used the theoretical conceptual framework of the export-led growth theory, the DSM results show there are realistic export opportunities (REOs) and these may contribute towards economic growth and recovery. The study further provided recommendations on how Zimbabwe could realise realistic potential export opportunities.
This study has made a three-fold contribution. Firstly, a contribution has been made to the literature on post-conflict reconstruction and export promotion. Secondly, a significant contribution has been made by extending the Decision Support Model with a 5thfilter that also considers the supply side in the model. Finally, it has formulated an export promotion strategy, which can be applied by policy makers in Zimbabwe.<br>Thesis (PhD (Economics))--North-West University, Potchefstroom Campus, 2013.
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CHALUPOVÁ, Hana. "Promotion výrobků a služeb na internetu." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-52052.
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Marketing makes money and brings success. About online marketing we can say much more. The main topic and the objektive of this thesis was to define some ways of using online marketing in the aplication for two companies, to compare their access to the advertising, get a view of the internet users to the online advertising and promotion of products and services. These two companies are very different. The thesis was separated into five parts. After the first part, which was about studium specialized literature, four other parts followed {--} analysis of the companies concerning online advertising, the respektive research and its data evaluation and interpretation, expressing the ends and recommendations.
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HUANG, YUAN LUNG, and 黃元隆. "THE STUDY OF RFID PROMOTION STRATEGY." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/33960514220915849880.
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碩士<br>國立臺北大學<br>企業管理學系<br>94<br>New technology has great influence on competitiveness among enterprise, all business endeavor to find the way about reducing cost and augment efficiency. The oncoming of global logistics, has made enterprise more concern about improving the function of supply chain. The RFID(Radio Frequency IDentification) is the one developing solution program to enhance supply chain management.
On the part of Taiwan, the RFID industry has just begun, each field about RFID in Taiwan does not very just to the relative know-how. For this reason, after sifting from relative data we collected, our research try to find the concerning’s attitude toward RFID, and the key points when RFID be adopted. Finally, we will account for the advance strategy in the view of experts.
Ut supra, our research will focus on as follows:
1. To analyses what factors will be cogitated when RFID be adopted.
2. To analyses what key factors will influence the adopted intention.
3. To explain which advance strategies are the most important work when spread.
As a result, the most important four adopted factors are as follows:
1. What benefit and the function of creating additional values RFID can offer.
2. The adultness of RFID technology.
3. the creative application phase of RFID and how to coach supply chain to lead-in RFID.
4. How to help business begin the in-house learning.
Though AHP, we also find that the most important advance strategies at present are as follows:
1. Coach supply chain to lead-in RFID.
2. Aggressively develop the creative application phase of RFID.
3. Elevation the recognition ratio of RFID.
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Chan, Kuo-Sung, and 詹國松. "Promotion strategy of hypermarket in China." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/08950658683264086955.
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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>103<br>Since the foreign retailers entered mainland China, its advanced information systems and new shopping experience get well consumer''s feedback from mainland’s retail market, however, the market is saturated after a rapid expansion, in the meanwhile, the demand for goods quality, but also because of the people''s living standards increased dramatically cause the quantitative and qualitative change, and the maturing network generate a new shopping channel to split the consumption, thereby challenge the operation of hypermarkets.
From this study for RT-Mart’s three stores in Zhejiang, the sales satisfaction survey questionnaire, demonstrate these two propositions, promotion satisfaction and effectiveness of the promotion paper sending, have not significant consistence to Demographic and related variables, except the individual consistence. The investigation of the effectiveness of Promotion paper, obviously have positive correlation between its consumption frequency and frequency of papers sending, which shows the traditional promotional letters help the customers’ arrival to hypermarket.
However, the analysis on promotional schedule and their corresponding turnover of the first half of 2014, both found no significant correlation. The main reason of the largest increase of stores for the sales grow, is caused by its excellent execution of the achievements of turnover efficiency, rather than the promotion. This result is not surprising, since the execution itself is part of the competitiveness, that in the over-saturated market, high homogeneity of hypermarkets, as well as intense competition resulting in declined profit, can demonstrate its efficiency on tough environment, resulting in the unique differences, in order to obtain long-term customer satisfaction and their repurchase, and more profitable than other competitors.
Furthermore, promotion tool is commonly used in hypermarkets to increase the sales revenue, which is also in line with the original business strategy of hypermarkets: large purchases, mass consumption and one-stop shopping business model. However, due to operational environmental costs increased, stores oversupply in city, online shopping revolution change the shopping habits, the requirement to improve the product quality and fierce price competition among supermarkets, cause promotional tools run away from short term business weapon in theory, then descending into an utility case; due to the low-cost strategy to become as a normal state, many consumers purchasing habits have been adjusted to adapt to such change, but there are deferred phenomenon, not to increase spending by promotional stimulus.
Faced with the impact of the rapid rise of on-line business and Digital consumer growth, except the traditional way of business development which large-scale retailers to consolidate its existing customer base, hypermarkets but also need to be carefully assessed shopping habits changing by the trend, and can run on forward-looking concept to adjust their business strategy to keep up with the test of the world''s second-largest retail market.
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WENG, SOPHIE, and 翁淑惠. "French Tourism Promotion Strategy in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/43349481660497613536.
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碩士<br>國立清華大學<br>高階經營管理碩士在職專班<br>100<br>Abstract
In this new era, the tourism trends in Taiwan have changed a lot because of the maturity of travel behaviors and because of the influences of technology.
ATOUT FRANCE in Taiwan has started from 1995 her services to promote people living in Taiwan to travel to France and has been very attentive and very active in tourist market. By taking ATOUT FRANCE Taiwan office as an example, this thesis will lead the readers to understand her history of developments in Taiwan and to see how she will face the future.
It is important for ATOUT FRANCE in Taiwan to reinforce the future strategies for better qualities of traveling experiences in France and to provide suggestions to travel agencies in order to improve their services to tourists from Taiwan.
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Huang, Jiun-Yan, and 黃俊諺. "Optimal Sales Promotion Strategy - Markov Switching Approach." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/77043446389566517164.
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碩士<br>國立交通大學<br>經營管理研究所<br>96<br>This paper investigates the optimal sales promotional strategy for the fiercely competitive FMCG (Fast Moving Consuming Goods) industry. We propose a Markov Switching Autoregressive model that incorporates AR(1) retailing demand process to capture nonlinear structure among promotional budget allocation, evaluation of promotion performance, and optimal promotion frequency within a given time span. The past promotion investment is evaluated first by comparing the changes in promotional budget allocation. We then apply Markov switching feedback rules to figure out the proper length of equilibrium state with and/or without promotion. Finally, effective decision rules on magnitude, duration, and frequency of promotional strategy are induced. We apply three product categories with 39 months time-series data from a multinational packaged food company. The result shows that most past decisions on promotional budget allocation are non-optimal – most promotion investments were either extended too long or allocated too low in stimulating sales. Implications for the brand- or category- manager in removing those non-optimal promotional policies are suggested.
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CHEN, HUI-CHUN, and 陳慧君. "Acceptance and Promotion Strategy of Mobile Pay." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6s5t97.
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碩士<br>大葉大學<br>管理學院碩士在職專班<br>107<br>2015 was said to be the first year of mobile payment in Taiwan.
Although mobile payment can bring many potential benefits to the vast
number of consumers, businesses, and the government, and that the
relevant institutions have spared no effort to promote it, there are still
obstacles in its implementation. In addition, the implementation of the
cashless society should not only focus on the introduction of mobile
payment, but the consumers and businesses must be inclined to accept
it. In terms of the promotion strategy for mobile payment, we should not
only emphasize the elimination of inconvenience of bringing cash, but
also the fact that there are many other functions of mobile payment, such
as making payments of taxes and fees, as well as the simplicity and
convenience of money transfer. This way, consumers' willingness to use
mobile payment will be enhanced, which in turn will make consumers
form habitual and social norms of using mobile payment. It is believed
that these strategies can effectively increase the consumers' willingness
to use mobile payment.
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Fang, Fsai-chin, and 方採勤. "The Promotion Strategy of Kindergartens in Middle Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/29680182804754737592.
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碩士<br>亞洲大學<br>經營管理研究所<br>94<br>Preschool education is the foundation of all educations. Quality is more important than quantity in breeding children. The purposes of this paper are:
1. assessing the developing position and current problems of kindergarten;
2. weighting preferences for different alternatives via questionnaire survey and Analytic Hierarchy Process (AHP);
3. evaluating the internal effects and external effects of promotion strategy on current householders and potential householders of public and private kindergarten in middle Taiwan;
4. drawing some improvements of promotion strategy for kindergartens based on empirical results.
There are 4 Administrative divisions in Middle Taiwan: Taichung county, Taichung city, Changhua County, Nantou County. To assess internal information, 77 samples of 487 public and private kindergartens are collected in weighting promotion strategy via AHP. To assess external information, 697 samples of current households and 362 samples of potential households are surveyed. There are five measures of promotion strategy, such as advertising, sales force, sales promotion, public relations, and direct mail and others.
The ranking based on the AHP results of promotion strategy are public relation 0.339, direct mail and others 0.208, sales force 0.183, sales promotion 0.158, and advertising 0.113, respectively. “Superior Assessment” of public relation is first priority promotion strategy among 25 alternatives, while “Superior child-care worker” of direct mail and others is the second priority, “Professional license” of public relation is the third.
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BAI, SHAU-HUNG, and 白紹宏. "Solar Energy Industry Development And Promotion Strategy Analysis." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/99122389817278081189.
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碩士<br>育達商業科技大學<br>企業管理所<br>101<br>In recent years, due to human use of natural resources and a large number of wantonly destroyed, causing the Earth's ecology has changed a lot, the human use of natural resources did not cherish, resulting in a lot of natural resources to be used almost exhausted, and because of this humans began to realize to begin treasure of natural resources, began to promote environmental protection, so that the earth can not continue to be destroyed, oil is the human fuel required to operate many machines, but the amount of oil is only so much, there is always worn out day, so we started looking for an alternative to human oil alternative energy, such as solar energy, fuel cells, etc. ... are.
This study is based on the solar industry Solar water heaters and solar photovoltaic mainly from the SWOT and Five Forces analysis to explore ways on how to increase the proportion of energy supply, improve the effectiveness of green energy use, gradually reduce conventional pollution caused by fuel energy .
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yu, Kuo chun, and 郭純妤. "Health Promotion Strategy In A Taoyuan Manufacturing Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/48312718498585177751.
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碩士<br>開南大學<br>人文社會學院公共管理碩士在職專班<br>103<br>This research aims at learning about the effects of pushing health promotion plans in workplace on employees’ health awareness and behaviors, and attitudes to health. It chooses employees of a company in the manufacturing industry as the subjects through purposive sampling and studies those who have health checks in 3 years. And it uses questionnaires and interviews to the experimental group (getting health advice) and control group (not getting health advice).
The research findings show “participating in health promotion plans in workplace” reach the significant level (OR = 0.42，p < .05). OR is less than 1, which means the more projects of health promotion plans employees participate in, the less likely they will have metabolic syndrome. Moreover, their odds of their having metabolic syndrome will be 0.42 times likely for each additional project they participate in.
Based on the relevance between the number of projects of health promotion plans employees participate and metabolic syndrome, companies should hold more courses or activities related to health, which is helpful to reduce their risk of getting metabolic syndrome.
In this research, both “Perceived Health Status” and “Perceived Health Behavior Changes” show doing exercises is the most difficult part for employees. It suggests company can hold activities related to physical fitness or provide related subsidies. Besides, time arrangement in the plan mainly affects employees’ willing to participate, company should choose the time cautiously.
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Huang, Hsiao-Yun, and 黃曉筠. "Promotion Strategy of Fair Trade Coffee in Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/56590716104637706111.
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碩士<br>國立臺灣大學<br>商學研究所<br>104<br>Globalization has brought us a whole new world since the past decades and it has resulted in significant economic growth. However, the prosperity of globalization might be at the cost of poor producers and the environment. Farmers and workers at the beginning of the chain don’t always get a fair share of the benefits of trade. Therefore, fair trade aims to enable consumers to put this right, and to build a long-term partnership between producers and consumers to provide the opportunities for the producers to improve their lives.
Though sales of fair trade products has soared globally, the first store selling fair trade products in Taiwan wasn’t opened until 2006. Moreover, besides the fact that most Taiwanese consumers are not familiar with fair trade, academic research on fair trade related topics are also far less than many other countries. Therefore, the objective of this study is to understand the difficulties of promoting fair trade coffee in Taiwan and to provide promotion strategy based on the qualitative and quantitative research results.
According to the result of the study, the researcher proposes two general promotion strategies, which are expanding the sales channel to increase the availability of fair trade coffee in Taiwan, and focusing on breadth rather than depth while educating consumers about fair trade. Furthermore, for selling fair trade coffee in “Convenience Store”, it is suggested to replace all the coffee bean with fair trade coffee bean and raise the price at around 5 NTD; for selling fair trade coffee in “Take-out Coffee Shop”, it is suggested that fair trade coffee can be launched as a whole new product and raise the price at around 10 NTD to target on the consumers who is willing to pay more for fair trade coffee.
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Deng, Lain Hwa, and 鄧蓮華. "A study on archival promotion strategy in Taiwan." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/20936140087527438829.
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碩士<br>國立政治大學<br>圖書資訊與檔案學研究所<br>97<br>Archives are the accumulation of human wisdom and the treasury of history and knowledge. They are used for administrative, legal, historical and academic purposes. In order to allow the public to know the full capacity and value of archives, there should be archival promotions so that their importance is seen and understood by all.
This research compiles archival promotion theories, such as meaning, purpose and channel, through literature analysis to delve into the status quo of current archival promotion in five countries including the US, England, and Canada. This research also conducts interview surveys of the National Archives Administration, Academia Historica, Taiwan Historica of Academia Historica and Academia Sinica, Hu Shih Memorial Hall of the Institute of Modern History, Academia Sinica, Ministry of Education, Ministry of Foreign Affairs, State History Office of The Chinese Nationalist Party (Kuomintang) and The Shanghai Commercial & Savings Bank, Ltd., to gain an understanding of archival promotion practiced by each unit. Through questionnaire surveys, this research adopts a sampling survey of users from four units receiving the interviews who once participated in archival promotion activities, analyzing and exploring their participation experience, to obtain their feedback and suggestions. Finally, this research uses a comparison method to analyze and compare archival promotion practices in Taiwan with those of the preceding five countries, to further induce the most characteristic and frequently used promotional items as well as to find adequate strategies suitable for Taiwan’s archival promotion.
The research results include six conclusions: (1) Archival promotion is one of the administrative goals implemented by each unit in charge of the national archives administration; (2) Special festivals and holidays are the best occasions for archival promotion; (3) Archival promotion can achieve expected benefits; (4) Internet promotion has become a trend; (5) Strategic alliance and recruitment of volunteers is the best solution channels to a predicament; and (6) Archival promotion should be diverse and practiced in daily life.
These findings thus propose the following seven suggestions: (1) Expand the integration of social resources and volunteer recruitment; (2) Promote national archives weekly/monthly activities; (3) Strengthen the cultivation of school children’s archival concept; (4) Strengthen the promotion of archival internet and website contents; (5) Strengthen the collections and resources that meet both quality and quantity demands; (6) Develop archival value-added actively and creatively; and (7) Actively assist the related units in establishing a historical sources exhibition room.
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Ye, Ching-Yu, and 葉淨瑜. "Analyzing Business District Promotion Strategy in Tourism Value." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/26070742726945191079.
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碩士<br>中原大學<br>企業管理研究所<br>101<br>To develop a business district, we have to start from studying its value of tourism. Therefore, this research classifies the value of tourism into six categories through literature survey: History and Culture, Arts and Humanities, Natural Landscape, Accommodation and Transportation Convenience, Attractions Supporting Measures and The Degree of Friendliness; this research also explores promotional strategies which suit kinds of districts under different system. In addition, this research will focus on metropolitan district model, the regional district model and tourism-development district model, and further discuss the differences between marketing strategies in different types of business districts to facilitate reasonable choices of analytical strategies.
The results show that the different values of tourism will result in the different choices of promotional strategy. First, in the Historical and Cultural factors, advertising, public relations, personal selling and digital marketing can effectively attract consumers, meaning that consumers prefer unique historical and cultural business districts and choose to go to those business districts. This result shows that advertising and personnel selling are the most direct cause to consumers’ attention. At the same time, holding some seminars, briefings, and lectures, etc. (public relations strategy) makes consumers understand local history and culture in-depth. Secondly, in the natural landscape factors, the results show that advertising strategies bring the most direct impacts on consumers, such as advertisement with wonderful weather, sandy beaches, colorful blossom and hot springs, etc, all of theses can arouse consumers’ interest. Third, in accommodation and transportation convenience factor, the results show consumers are greatly influenced by promotion, public relations and personal selling strategy. Finally, development in liberal arts, sights and attractions supporting measures the degree of friendliness factors, the results show that no matter what kind of marketing strategies were adpoted, consumers will be affected, and it is because that any form of propagation will motivate them to reach the business districts. In addition, by leveraging the value of tourism of its own type, we will come up with different promotional strategies.. Hence, we can reach the conclusion that besides mastering their values of tourism, business districts should understand their positioning more clearly so that effective marketing strategies can be implemented to achieve the effect of tourism promotion.
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Soares, Bruno Sousa Moreira Morais. "Roadmap of promotion and communication strategy : development and implementation of a promotion and communication strategy for the Portuguese BIM Consulting Company InBIM." Master's thesis, 2018. http://hdl.handle.net/10400.14/25625.
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InBIM is a BIM consulting start-up, which is still at the seeding stages and still doesn’t have any clients. This way, it still doesn’t have a clear strategy to communicate and promote their service to the market, neither their target segments defined. Therefore, it seeks to develop a customized strategy to communicate and promote their service to their potential customers and to gain exposure in the AEC industry.
The current thesis provides a detailed study of the process of developing a marketing communication and promotion strategy. An analysis of the AEC industry helped defining InBIM’s target segments as the architects, the engineers, the contractors and the owners, as well as understanding the characteristics of each target. According to the literature on marketing communications strategies, the first three steps are choosing the targets, determining the communication objectives and selecting cost-effective communication channels. However, the type of product market, the life-cycle stage that the service encounters itself in and the buyer-readiness stage will affect the selection of the communication channels.
Therefore, three main strategies were developed, one for the architects, other for engineers and contractors, and one for the owners. Further recommendations about the communication objectives and the most cost-effective communication and promotion channels and tools to be used in each strategy by InBIM were defined.<br>InBIM é uma start-up de consultoria BIM, que ainda se encontra na fase inicial do negócio e ainda não possui nenhum cliente. Desta forma, ainda não possui uma estratégia clara de comunicação e promoção da empresa e do seu serviço ao mercado, nem possui os seus segmentos-alvo bem definidos. Por isso, procura desenvolver uma estratégia personalizada para comunicar e promover a empresa e o seu serviço aos seus potenciais clientes e ganhar exposição no setor da AEC.
A presente tese fornece um estudo detalhado do processo de desenvolvimento de uma estratégia de marketing de comunicação e promoção. Uma análise do setor da AEC ajudou a definir os segmentos-alvo da InBIM como arquitetos, engenheiros, empreiteiros e proprietários, além de compreender as características de cada cliente alvo. De acordo com a literatura sobre estratégias de marketing de comunicação, os três primeiros passos são escolher os clientes alvo, determinar os objetivos de comunicação e selecionar canais de comunicação económicos e eficientes. No entanto, o tipo de mercado do produto, a fase do ciclo de vida em que o serviço se encontra e a fase de disponibilidade para comprar do comprador afetarão a seleção dos canais de comunicação.
Portanto, três estratégias principais foram desenvolvidas, uma para os arquitetos, outra para engenheiros e empreiteiros e outra para os proprietários. Recomendações adicionais sobre os objetivos de comunicação e os canais e ferramentas de comunicação e promoção mais eficazes e económicas a serem utilizados em cada estratégia pelo InBIM foram definidos.
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Ya-ChuTsai and 蔡雅竹. "Military Aircraft Maintenance Promotion Applying Maintenance Resource Management Strategy." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/52193589913548314956.
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碩士<br>國立成功大學<br>航空太空工程學系碩士在職專班<br>104<br>Base on the experience of maintenance resource management training that is applying to the aviation company successfully and report “Aircraft accident caused by team work poor cooperation and the human factors” from USAF’s chief of supervisor. The report indicated the key of reduce the aircraft accident is team work cooperation well. The report is also recommended a training project of the term work. Therefore, to carry out the maintenance resource management training onto ROCAF, it will be increase the efficiency of the maintenance as well improve the maintenance quality.
The purpose of this research is focus on strategy of maintenance resource management that to find the possibility to increase the efficiency of the military aircraft maintenance. This research is trying to analyze the maintenance data such as aircraft damaged by human error within the past five years, researching the report and/or paper from worldwide as well conducting a specialist interview. The case of survey is focus on aircraft maintenance mistake that was caused by maintenance crew which called the Dirty Dozen. Either our air force or worldwide aviation company, the human error caused flight damage always. It always threats the flight safety seriously. The foreign scholar Taylor he pointed out it is possible to improve the flight safety by using the strategy of maintenance resource management. It is possible to increase military maintenance performance 86.7% by specialist interviews. It’s all agreed to join the training that the first line maintenance crew, maintenance manager and leader shall be join the Maintenance Resource Management course. It’s 79.92% agreed the ROCAF shall develop training material of Maintenance Resource Management. Base on the data provided above, it’s highly agreed to develop MRR training course and all of the maintenance crews shall be trained in order to get same concept of maintenance management. Each of the maintenance level will play his owe role in order to bring the best result of the MRM training. The goal is to reduce the rate of human error and increase the flight safety and lower the rate of air accident.
Due to worldwide aviation company and/or military unit has successful application experience on Maintenance Resource Management (MRM) training; Our nation is continuing to move forward on this Maintenance Resource Management (MRM) training from year 2000 till now. Most of aircraft maintenance crews feel strongly the Maintenance Resource Management (MRM) is great helpful on the maintenance task when they had been trained. It is over 65% of aircraft maintenance crews at least that is base on the worldwide research document of the Maintenance Resource Management (MRM). The Maintenance Resource Management (MRM) gives trainee positive attitude, understanding the pressure will influence the work. As more as understanding the maintenance crews will make decision right away as well report to the management, and the rate of damage on the ground is getting lower as well. It improves great on the communication, team work, co-ordination and work together, status alert and self pressure management obviously when the management level and maintenance crews they had training .
Although the nation defense in not consider the cost on the manpower, material and the financial capability usually. For flight safety issue, it is very important the improvement of Maintenance Resource Management (MRM) indicates to prevent maintenance accident in advance. It changes the maintenance crew’s attitude on their work as well the concept of the aircraft maintenance. It improves the aircraft maintenance performance as well the flight safety.
There is a prevention of the human mistake control in the air force such as the risk control is in place currently. It is most like uniform action and it is nonflexible. However it has been practice over and over, or input all the possibility risk into the computer model, it still feels like no activity and just like mere formality. It does not help the maintenance crew as well make more confuse. It cannot have good maintenance moral inside the heart of the maintenance crew. Even through has performing the Maintenance Resource Management training periodically. But it is only for the management level. It cannot make all the level has consensus. There is another issue that most of the trainee dose not service in the maintenance area when they had trained on MRM. It does not have substance training benefit on this MRM training.
There is not easy to conduct the action on the MRM training if the policy is not confirmed as well the good planning is in place. The leader’s determination and/or support are very import. It also needs lots of budgetary support as well. The aviation equipment and component’s reliability is great improvement in this century. The rate of defective component’s quality is getting down but the event of accident is getting higher that was caused by human mistake currently. To prevent the human mistake by using MRM, this is the top topic for air force obviously. Another way is to refer the successful case from foreign military that they were training by the MRM and modify it to suit with our culture of nation or organization and develop the training material for our air force. The key point is to train the maintenance crew how to avoid the human factor of the error. There is another issue when the organization is reorganization or innovation that the training policy will get adjusts or changes mostly. To make MRM training is followed that is most important in the one out of eight of the training concept. Every level has to perform his duty and prevent the human mistake hope to lower the rate. Wish to improve the quality of the military aircraft maintenance.
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CHIANG, SHU-YING, and 姜淑櫻. "A CHOICE STRATEGY OF OTC NEW PRODUCT PROMOTION TOOLS." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/90506362099215097939.
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碩士<br>國立臺北大學<br>企業管理學系<br>92<br>Drug products are consumable and nondurable goods, but they are different from generic consumer products. Drug products have six characteristics: long product life cycle, high brand loyalty, specialization of use, high added value, high profit, and jurisdiction over the hygienic department. The result of a long product life cycle is from high entrance, high R&D expense, and new product launch is not easy. If drug products have good curative effect and quality, can count on professional persons, as well as can satisfy the consumer demand, there is a high brand loyalty of durg products. In addition, because of economic knowledge value in drug products, the Government arranges that the medicine industry is one of the top ten new industries.
Because many safe prescription medicines change into non-prescription medicines in recently, many OTC (over-the counter drugs) new products launch into the non-prescription medicine market. In addition, because OTC can direct to the consumer promotion in Taiwan, marketing specialists can use promotion tools to arise communication effects of new products. This research aims at the OTC new product and provides marketing specialists with choice strategies of new product promotion tools through literature review and empirical analysis.
The object of this research is the public and the product is the medical OTC new product. This research discusses that people think which tools can arise the new product awareness. In addition, this research also discusses differences of promotion tools which can arise the product awareness in exogenous factors such as product attributes, medical special life styles, and past medicine experiences. The major findings are drawn as follows.
(1)When the public is sick, he will take the OTC medicine and choose its brand. If the store has not that brand which the public chooses, he will ask the salesclerk to recommend another brand. In addition, the public will not choose the origin country.
(2)When the OTC new product launch, the communication effect which doctors recommend the product is the best.
(3)According to different product attributes, marketing specialists should select different promotion tools.
(4)There are different communication effects of promotion tools in medical special life style groups.
(5)There are different communication effects of promotion tools in past medicine experiences.
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Sun, Ching-yi, and 孫清義. "CAS Taiwan Premium Rice Consumer Preference and Promotion Strategy." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/33603814365441049841.
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Huang, Shu Chen, and 黃淑真. "The Sudy of Public Relations Strategy on Windsurfing Promotion." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/15058091553894750037.
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碩士<br>大葉大學<br>工業關係學系碩士班<br>92<br>Public Relations (PR) catches the eye of both individuals and organizations in the management field in 21st century. Its priority focus on communication; and the PR strategy achieves the objectives of PR by identifying the target publics in need of communication, positioning the identity perception, working out available message strategies and finally communicating through the media which have been considered as the effective apparatus of communication. The windsurfing has been introduced to Taiwan for around thirty years, yet seldom known to the public. Besides, the media has long confused the windsurfing with the surfboard, even with the sailing boat, due to the lack of an accepted or official name for windsurfing; let alone the public.
This study is mainly aimed at the recent development of the windsurfing campaign, trying to find out the frequently used promotion skills and the potential factors that have hindered the promotion of windsurfing campaign in Taiwan. Further, with the help of the outcome analyzed, the researcher attempts to construct the implementation principles of PR strategy and gives suggestions.
Participant as observer was primarily adopted as the research method, partly assisted with in-depth interview, for probing the current context of both the promotion organizations and the individual players’ perception of the windsurfing as well as for realizing the public’s attitudes toward the windsurfing, so as to set up the PR strategies suitable for the promotion organizations.
The conclusion suggests the windsurfing promotion organizations establish different organization identities for different target publics over the leadership of being fair, knowledgeable or educational. Also, the windsurfing promotion organizations should distribute many varied messages through various media channels, spreading the implications of leisure, fitness, sunshine, speed, excitement, challenge and extreme sports, which are closely related to the windsurfing. By doing so, the windsurfing promotion organizations will present the sports concept, friendly and civil, leading the public to surf the sea by windsurfing.
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Chen, Ren-Hao, and 陳人豪. "The innovative application and promotion strategy of RFID production." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/60782332555317771817.
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碩士<br>國立臺灣大學<br>國際企業學研究所<br>92<br>In the past half-year, we have often come across the word, “RFID,” in the newspaper and media. Some people call it the second revolution of the IT industry. Many experts expect RFID to replace the Barcode, and its value of output will attain up to 300 billion dollars by 2010. Although the basic application of RFID is logistic, RFID production has been used in the livelihood. For example, in IC Smart Cards, anti-theft devices, entrance guard systems, pet trace chips, all have used RFID’s in these fields. There are many problems that need to be conquered when RFID is used in logistic. For example, the high level of costs, standardization, and the releasing of frequency bands. We can discuss these factors from three compositions: supplement, demand, and government institution. The factors of supplement include: cost, encryption, high frequency technology, and collaborating with international corporations. The factors of demand include: price, the accuracy of data, the size of data, private right, and integrated software corporation. The factors of government institution include: regulations, standards, and IT structure. The thesis uses STP theory to segment RFID industry into four fields, and then finds the key factors. Finally by, aiming at these factors, it sets up the promotion strategy. So the goals of the thesis are as follows:
1.Find the blocks of RFID in the four fields.
2.Observe the applications of RFID in new fields by other mature fields.
3.Aim at four fields to set up the promotion strategy.
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Lin, Ya Hui, and 林雅惠. "A Research of FamilyMart Promotion Strategy under HaoShen Activity." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/03837671227966044214.
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碩士<br>清雲科技大學<br>經營管理研究所<br>97<br>In recent years, scales people continuously drop customer needs to push convenience stores development and stimulate customer purchase. Enterprises hope to satisfy customer needs and provide customers the best service and goods quality so that customers can feel they really derive benefit. HaoShen activity is one of FamilyMart sales promotions. FamilyMart used the BaiChing word, lunar year concept, and worship psychology to attract customer. The sampling of this study was from consumers of FamilyMart within Shulin (樹林) and Jhongli(中壢). It consisted of 23 items and scored on a 5 point Likert scale. 850 questionnaires were sent out. 402 questionnaires are effective. The response rate is 47.29%. The result of factor analysis included three factors, affiliated products, service quality, and promotion. In the paired samples t-test analysis, there were the significant positive correlation and a significant difference in importance and satisfaction before and after the HaoShen activity on affiliated products and service quality aspects. Although there was significant positive correlation difference in importance and satisfaction before and after the HaoShen activity on promotion, but it had an insignificant difference. Furthermore, this study supplied IPA for improved items of FamilyMart.
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Peng, Yi-Jiun, and 彭宜君. "Moderating Effect of Brand on Retailers’ Price Promotion Strategy." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/76106748326644036627.
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碩士<br>國立交通大學<br>管理學院碩士在職專班經營管理組<br>95<br>How deep and frequency of price promotion is always one of the hardest decision for retailers. We may also see the trend that competitions get harder between national brands and private brands. Correspondingly, this study tries to provide a reference for retailers in developing promotion strategy via investigating the relationship between Retailers' profit and promotion deep as well as frequency under brands effect on sales.
Scanner data co-collected by GSB and Dominick's Finer Foods in Chicago was applied and analyzed in this study. It contains 847,282 observations covering 96 shops with 156 weeks' sales duration. Some findings were identified and concluded in this study as below.
Price promotion deep will negatively impact sales profit of retailers, while price promotion frequency will result a positive impact. Brand shows a significant moderating effect on price promotion strategy. Low price promotion deep and high price promotion frequency will generate positive result on retailers' profit for national brands with medium to high unit price. While, for private brands and national brands with low unit price, promotion strategy of high price promotion deep and low price promotion frequency was suggested.
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Tseng, Jen-Chieh, and 曾任傑. "Product Promotion Strategy of Group-Buying on the web." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/25361851033291363141.
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碩士<br>朝陽科技大學<br>工業工程與管理系碩士班<br>100<br>New online group-buying websites of the recent rise such as Groupon, GOMAJI and 17Life are very popular, because they often can offer more discounts. Product sales capability of the new online group-buying websites is better than other websites by 2011. In this paper, we want to find the successful product sales strategy of the new group-buying website by the product sales model analyses.
According to transaction records of Groupon Online, the product sales model is constructed using product category, product prices, product discounts and product source. This research, we will find different sales patterns by product sales capability. Then the product sales model is verified by Artificial Neural Network. Back-propagation neural network was applied to forecast capability. Finally, we provide selling strategy suggestion to the new products.
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FlorenciaTandian and 陳晶晶. "Promotion strategy in considerations of consumers’ carry-over effects." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/enc777.
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Dhoju, Nabin. "Effectiveness of Marketing Strategies of Automobiles Car in Nepal." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-92126.
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Song, Yu-Chi, and 宋玉琪. "The Promotion Strategy of Day Care Centers in Middle Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/90276232042264104849.
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碩士<br>亞洲大學<br>經營管理研究所<br>94<br>Because both the society and the technology have progressed, the birthrate has dropped largely in Taiwan. Various day care centers have been developed prosperously day after day, and which causes the day care center industry competing intensely. Although each day care center has exhausted to do its best to improve the teaching quality and contents, the quality and contests between each other do not have huge differences and the parents could not distinguish any differences between each day care center. Therefore, how to comply the tendency, promoting successfully, increasing the number of day-care babies are the major things that the day care center industry should not hesitate to focus on. This paper is to analyze the promotion strategies in managing day care centers and the percentages of accepting in promotion strategies that the existing and the potential parents have adopted, in which expecting to give some information to the day care center industry.
This paper would build the empirical model via Analytical Hierarchy Process (AHP), and based on the differences in the entirety of the day care center industry, regional, and public or private day care centers to weigh the promotion strategies of advertising, personal selling, sales promotion, public relations, and direct selling promotion and others that the day care centers use in middle Taiwan. This paper would use internal survey, the 113 samples are taken in this paper, but only 58 samples are taken back, and 33 samples are used, and external survey, the 1,200 samples are taken, but only 884 samples are taken back, and 850 samples are used.
The results of the research are as followings: (1) By the entirety of the day care center industry, the advertising is the only promotion strategy that marketing decision-makers, existing parents, and potential parents have selected, but the other four strategies that they focus on are different. (2) By regional, the promotion strategies of public relations and direct selling promotion are selected by the marketing decision-makers, existing parents, and expecting parents in Taichung City, but the advertising is chosen by the marketing decision-makers, existing parents, and potential parents in Changhua County. (3) By marketing scales, the advertising and the public relations are selected by the marketing decision-makers, existing parents, and potential parents in small marketing scale, the personal selling is the major selection in medium marketing scale, and the personal selling and the sales promotion are focused on in large marketing scale. Otherwise, the different promotion strategies in different marketing scales are different. (4) By public or private day care centers, the most important promotion strategies are selected by marketing decision-makers, existing parents, and potential parents are the personal selling and the sales promotion in public day care centers. However, the advertising is selected in private day care centers. Other promotion strategies that public and private day care centers focus on are different. (5) The existing parents have considered promotion activities would increase in day care centers’ reputation, the numbers of probation, purchasing, and multiple-purchasing, decreasing in the children transferring to other day care centers, and expanding different customer levels, etc. The potential parents are considered the promotion activities will increase the reputation and numbers of probation of the day care centers.
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Kuo, Chia-Wei, and 郭家維. "Applying Clustering Technique in Selecting of Appropriate Customer Promotion Strategy." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/27278431786103002590.
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碩士<br>朝陽科技大學<br>工業工程與管理系碩士班<br>97<br>The electronic commerce grows fast in modern times. Especially the coming of new generations, the people change from physical store shopping to online shopping. A large number of search from Internet and the price relation is frequent. Companies must use a large number of promotions to attract customers. The Companies try to understand the characteristics of each customer with different needs, and analyze the buying behavior of customers and predict their preferences, it can reduce the inappropriate cost, and the provision of appropriate products, promotions and services to customers.
This research find customer profile form "customer information", "customer search behavior" and "purchase price". In this study of particle swarm optimization algorithm (PSO) is developed to differentiate the customers for different characteristic clusters. The clustering Technique in applied to analyze the preferences from discount, gift and coupons. Based the lustered result, the appropriate promotion strategy is determined to satisfy customer demand.
This research found that search behavior of different customers will affect their buying behavior. Then data mining is used to identify the different behaviors of customers and choose the different promotion strategy. Through the process, it can find favorite promotion strategy of customer. Companies can provide a more appropriate promotion strategy to consumers, and reduce the waste of resources and cost.
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Jen, Chen Kuan, and 陳冠仁. "Study on the Folk Medicine Promotion Strategy Toward Tourism Development." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/92280913557262318664.
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Wu, Chien-Wei, and 吳建緯. "Study on Portfolio of the Fittest Channel and Promotion Strategy." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/58877987145976525074.
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碩士<br>國立臺灣大學<br>國際企業學研究所<br>94<br>As a result of the development of internet, consumers are now not only consuming products and services in the physical channel but also consuming directly on the new channel forms via computers. In order to understand the attributions that ideal channel forms have, we adopt Adaptive Conjoint Analysis (ACA) to analyze this question.
Conjoint analysis is a method for developing new products, mainly in the mix of the product contributions. The method is adopted widely, and most of them focus on physical products but not on channel design. Using this method, we can combine different channel distributions and their levels and do market segmentation according to the respondents’ responses.
This study uses three dimensions of consumer channel behavior, including channel perception、channel preference and life style, to analyze and figure out the correlation between them.
This study finds out that the fittest channel designs are not consistence under these three different dimensions. There are strong relations between channel perception and life style, but their relations with real channel preference structure are weak. Therefore, while designing the most fitted channel and promotion strategy, we have to consider the real channel preference structures of consumers.
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CHEN, TZU-HAN, and 陳子涵. "The Discussion of Promotion Strategy of Residential Fire Alarm Detectors." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6x6bdt.
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碩士<br>大葉大學<br>環境工程學系碩士班<br>105<br>Establishment of residential fire alarm is the obligation of residents. This equipment can effectively reduce the number of residential fire casualties. Therefore, in order to enhance the safety of housing, it is necessary to have active propaganda and promotion. The purpose of this study is to explore the importance of the residential fire alarm to fire prevention and to analyze the evaluation of the function and demand of the residential fire alarm in different backgrounds. The consideration of questionnaire issued in this study is concerned on the apartments lower than fifth floor as well as those residence above fifth floor without fire alarm. A total of 345 valid questionnaires were actually collected. The basic information of the survey was discussed by sex, age, educational level and occupational category. The most people accepted in functional aspect is enough alarm sound to wake up sleepers by residential fire alarm (93.9%), also, a high proportion of acceptance on Chinese alarm language which is easy to identify by people (89.9%). The most people accepted in demand aspect is the early warning of fire for early evacuation to enhance the home safety (93.9%), also, residential fire alarm as basic house facilitate which is more acceptable (91.9%). In the promotion on demands, the security value of the residential fire alarm has to be emphasis long-term safety, also the price is not high and easy. For the object in promotion, women on the reception of demand aspect is significantly higher than the male; those over the age of 40 on the reception of demand aspect are significantly higher than those under age of 40, those of college graduated or above on the reception of function aspect as well as demand aspect are also significantly higher than those under high school educational background. There is no significant difference on the demand aspect for residential type, and those installed residential fire alarm on the reception of function aspect as well as demand aspect are significantly higher than those without installation obviously. Understanding about residential fire alarm can actually make the significant difference, too.
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Hu, Pei-chen, and 胡北辰. "consumers’attitude toward promotion strategy which make them purchase with impulse." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/60834628493340092114.
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碩士<br>國立中正大學<br>企業管理所<br>98<br>Owing to intense competition in the market, firms use a lot of promotions to attract consumers to purchase with impulse. But behavior of purchase with impulse refers that consumers are not able to assess attributes of products and spend more money than their budget. In this situation of purchase with impulse, consumers even purchase products with regret which are not demanded at all. After promotion, firms gain not only their expected profits but also consumers’ distrust which would be a negative effect for firm’s reputation and profitability in the long run. Therefore, this research is aimed to investigate consumers’ attitude toward purchase with impulse. By means of three focus groups’ interview, there were sixteen participants involved who had many experiences of purchase with impulse and regard activities of promotion as the key factor of purchase with impulse.
According to the transcripts of interviews of focus groups, consumers’ attitudes toward their purchase with impulse in activities of promotion would be discussed in the three aspects which include cognition, affection and behavior. First, as for cognitive aspect, consumers attribute their purchase with impulse to habit of purchase without control, not activities of promotion. Besides, this situation would lead to consumers’ distrust when products do not meet consumers’ demand. Second, as for affective aspect, this research finds out consumers dislike activities of promotion when firms use exaggerate way to promote if products do not meet their demand. However, consumers do not hold negative attitude if products could be sold to others or by auction. As for behavioral aspect, behavior after purchase could be classified into four ways. One way indicates that consumers would promote for firms. Another way is to sell products to others or by auction and the other way refers to alert to activities of promotion. The last way means that consumers would make management on planning of their budget.
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YUAN, JUI-CHEN, and 袁睿辰. "A Study on the Traditional Sports Promotion Strategy of Thao." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/394k9p.
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碩士<br>國立體育大學<br>管理學院<br>107<br>The traditional sports of Thao tribe is not only served as a function of “culture legacy”, but also exemplified as the faith and religious activity. However, excessive tourism development has taken a severe toll on the peripheral environment of the Sun Moon Lake. The competition over economic benefit from tourism has also caused a storm among the once honest tribe, resulting in the gradual disappearance of the tribe's specification and culture. Therefore, under the premise of sustainable tourism development, how to promote a Thao tribe traditional sports development strategy and to make sure its traditional value is being taken seriously, has been the research's primary motive.
The research took Thao's tribal seniors, cadre and relevant government officials as the research subjects. By conducting in-depth interview, the research was able to analyze Thao’s awareness and attitude toward the promotion of its traditional sports and then to customize strategy strengthening the visibility of tourism development and the traditional sports. On that note, the result hoped to pass on the original culture and elevated Thao tribe‘s economics.
The research findings are as follows:1. In the awareness aspect, the promotion has a positive effect on the tribe’s economics and makes tourists take more seriously on the nature environment, therefore encouraging the popularization and inheritance of its traditional culture. 2. In the attitude aspect, the guidance policy should mainly be based on Thao tribe and with the help of the government to effectively increase economic benefits in order to forward the promotion smoothly, which would also catalyze the clansmen and the tribe leaders’ will of participation. 3. If the policy has taken Thao’s environmental preservation notions into account and strategized supplementary measure, the leader of the Thao tribe is very willing to participate. 4. In addition to has a positive aspect on the preservation and inheritance of its traditional culture, the promotion can also make tourists get insight into Thao’s history and the meaning behind these traditional cultures, and thus increase the willingness of the clansmen to participate in the Thao traditional sports tourism.
The suggestions of this study are as follows: 1. Through storytelling, the interpretation of lively activities and the construction of in-depth travel itineraries, visitors will be able to experience the traditional life style of Thao in depth and increase the chances of successful promotion. 2. Continuing to coordinate with government agencies and strengthen the training of Thao people in tourism professionals, increasing the employment opportunities of them and obtaining the right to use lands and waters independently to avoid threats. 3. Reinforcing the Thao people’s recognition and attention to self-culture, and making good use of government’s marketing resources to strengthen the soft power of tribal tourism marketing to improve its own disadvantages. 4. Government agencies or Thao tribe tourism development promotion personnel must formulate detailed annual development action plans. The sustainable development of Thao tourism may be achieved through the cooperation between the tribue and government angencies.
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Yuan-YuanCheng and 鄭媛元. "Research on the Investment Promotion Strategy of Tainan City Government." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/z5e357.
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Chen, Hsin-hua, and 陳信樺. "Strategic Management of Campaign Strategy：The Formulation, Implementation and Evaluation of A Legislator Candidate's Promotion Strategy." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/92794181672443066886.
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碩士<br>世新大學<br>行政管理學研究所(含博、碩專班)<br>94<br>As for the abundance of the records and documents with reference to the research of Election in Taiwan, such as the United-election and the allotted-ballot, the combination between public opinion poll and the election, the image of candidates, the advertisements of elections, and so on; these methods and data ever are the strategies which is used in some elections by candidates without exception. Nevertheless, it is a key point in an election that how candidates manage various strategies within their elections ,however, we seldom observing the research which is emphasized from the point of view of analyses and discussions over managing all strategies of elections, alike how to make efficient use of “strategy management.” This thesis is based on three modes from strategy management to frame the analysis for the purpose to understand the process how to probe into a team-performance from the environment outside and inside, the establishment of strategies, the way to implement strategies, and the estimations of strategies of one candidate; one mode is organization concept approach of SWOT, another is the schemes of strategy management, and the other is the management of topics for discussion.
From the angle of the author who joined in the headquarters of a electric campaign team, we can see the firsthand observation, deep-going interview and the way how to analyze the Media from media content, compare the second data of the outcome from the public opinion poll, and even more how to collect data for trying to explain and to analyze of the behaviors of the team to discuss the appropriation of practical use of strategy management. The research fond out that the electric team whom the author was observed lacked an efficient and steady mode to make strategic decisions, hence, there were many chaos and different ideas in the process of making strategic decisions. Furthermore, the research fond out that there were problems about the communication between the department of campaign material and the department of organization in the candidate’s group; and then the problems leaded to the delay of the execution of strategies.
Notwithstanding, many candidates still won the elections finally because of their advantages about their professions, personal images, educational backgrounds, no matter from the public opinion polls or deep-going interviews both showed that it was due to the electric campaign team made broadly use of mass media to promote the fame instantly of the candidate, and the campaign material team emphasized on proper target to the specific people and electric campaign themes.
In the end, according to the result of this thesis, strategy management could be use in the process of elections. However, it may have some appropriate adjustments which depend on every different electric organization, the situation which forms the strategy, and the role of the person who makes the strategy from the campaign main management of the cause with the variation of each campaign organization, its goals, schedules and the strategic effects what they expect in all aspects.
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Chen, Yi-Jen, and 陳怡任. "A Study on Brand Strategy, Channel Strategy, Promotion Strategy and Channel Performance – An Empirical Investigation of the Notebook Computer Industry." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/99xvzh.
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碩士<br>國立臺北科技大學<br>工業工程與管理研究所<br>95<br>Recently, marketing strategies have developed greatly. The corporations depended on the price strategy in the past which is not the only way to get more consumers now. Appropriate marketing channel which makes consumers realize production service easier is a key factor of successful business. So manufacturer must by setting appropriate brand strategy and evaluating with what type of channel to entry the market and matching the proper channel strategy to improve the performance of channel.
Notebook is the most popular industry in the world. In the future, the notebook is going to be combined with the function of digital audio and image ,and wimax that enhances people to own richer, various and interesting contents. Under the fast growing in notebook market and intensely competition, to gain higher benefit, manufacturers and distributors should cooperate together in order to develop brand strategy and marketing mix so as to create the brand with high performance.
To Sum up, this research is expected to provide some suggestions for improving relation between brand and channel. Notebook of Taiwan is regarded as the research object. With the investigation method of the questionnaires and LISREL, we want to know the channel performance under different brand strategy by passing different channel strategy and brand equity.
Main empirical findings are summarized as follows：
1.Brand strategy have effect on channel strategy and promotion strategy.
2.Channel strategy have effect on Promotion strategy.
3.Promotion strategy have effect on channel performance.
To Sum up, this research is expected to provide some suggestions to Notebook industry for improving brand strategy and channel strategy.
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何幸芝. "A study on promotion strategy of the texicab security management system." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/pv96mj.
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Chang, Li-Cheng, and 張立誠. "Using Balance Theory to Investigate Promotion Strategy of Private Coffee Shops." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/6cakaw.
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碩士<br>淡江大學<br>企業管理學系碩士班<br>102<br>Owing to increasing number of coffee shops in Taiwan, including chain coffee shops and local coffee shops, the market has become mature and competitive. Some unique coffee shops become famous by word of mouth and create their own brand successfully. This research investigates the unique coffee shop with a variety of promotion activities. The purposes of the research are how word of mouth and promotion activities of coffee shop influence consumer decision, and increase purchasing intention.
This research used balance theory, as the basis in terms of consumer, coffee shop, and word of mouth in the triangle. This research also used case study method to analyze based on, literature and interview. In addition, the researcher interviewed coffee shop owner and consumers, by obtaining different viewpoints.We randomly selected consumers in the coffee shop, interviewed 11 consumers totally. Finally, we combined the result and balance theory, doe analysis and attempted to answer the proposed research questions.
When positive links exist among consumer to word of mouth, consumer to coffee shop, and word of mouth to coffee shop, meaning the best result for the coffee shop. The finding can be synthesized as follows: (1) word of mouth can increase local coffee shop brand awareness (2) brand image is the main reason when consumer choose coffee shop, and (3) adequate promotion activities can increase consumer buying intention.
To sum up, using appropriate word of mouth and promotion activities can create local coffee shop brand image, stimulate consumer attention, and increase consumer purchasing intention efficiently.