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Journal articles on the topic 'Strategy promotion'
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1
A, Dr Mohamed Jaffar. "Corporate Mistakes In Product Promotional Strategy." IOSR Journal of Business and Management 26, no. 9 (2024): 40–44. http://dx.doi.org/10.9790/487x-2609044044.
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The Global Village concept made the world population easily accessible to corporates. A company has to be very careful in designing its sales promotion techniques. It has to consider the variations in the cultures, sentiments and wants. Different options and values of other markets are focused on promoting the products and services. The sales promotion mix components must be proportionally used for optimal results. A company has to decide which product promotional strategy is ideal for its product: push, pull, or a combination of both. This article elaborated on the wrong promotional strategy adopted by many corporates to market their products. Ultimately, the products failed in the market due to the consumers' rejection, leading to enormous losses for the companies. Some products of reputed companies fail due to the wrong product promotion strategy. Analysing these failed models will enrich the corporate's knowledge of applying marketing strategies. The sales promotion strategy should match the product's quality and express the product's natural features, as discussed in this article; different sales promotion strategies and styles are available before the manufacturers. They choose the right strategy and promotion method to match the product and market. If the product and promotion strategy are perfectly matched, then the company can take the synergic value of profits
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Milenia, Nurbeta Dela, Yasir Riady, and Angga Warda Prasakti. "Library Promotion Strategy in the Digital Era." LADU: Journal of Languages and Education 4, no. 1 (2024): 55–64. http://dx.doi.org/10.56724/ladu.v4i1.269.
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Background: The library is an institution that has an essential role in society. The efforts made by the library to carry out this role ensure that the public knows about the library's existence. The public can only use the library if they know its role. Thus, so that libraries can continue to carry out their role, libraries need to develop library promotion strategies. Promotion as a marketing activity carried out by libraries is essential so that the public knows about the products that the library can use. Society also uses digital technology to meet information needs in the digital era. However, society's tendency to use digital technology does not reduce the role of libraries as information institutions to meet society's information needs. The development of digital technology can be utilized to increase the existence of libraries through library promotion strategies.
 Purpose: This article reviews various promotional strategies libraries can implement using digital technology.
 Design and methods: The research method used is qualitative, with data collection techniques through document study and library observation via websites.
 Results: Promotional strategies that libraries can carry out are publications, advertising, sales promotions, personal sales, and digital marketing. Obstacles encountered in carrying out promotional activities are a consideration for libraries in determining promotional strategies that are appropriate to the conditions of the library.
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Anggreini, Mutia Erda, Fifi Hasmawati, and Anita Trisiah. "Strategi Komunikasi Pemasaran Anggrek Souvenir dalam Mempromosikan Produk." Pubmedia Social Sciences and Humanities 1, no. 3 (2024): 18. http://dx.doi.org/10.47134/pssh.v1i3.176.
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This research is entitled "Orchid Souvenir Marketing Communication Strategy in Promoting Products". The aim of this research is to find out what marketing communication strategies Anggrek Souvenir uses in promoting products. This research uses descriptive qualitative methods, collecting data through observation, interviews and documentation. This research uses the concept of marketing mix theory and promotion mix. The results of this research, Orchid Souvenir, apply the concept of marketing mix theory which consists of product, price, place and promotion. and the concept of promotional mix theory, namely advertising, sales promotion, personal/face-to-face selling, public relations and direct marketing to promote products to buyers. Of all the promotional mixes implemented by Anggrek Souvenir, the advertising strategy carried out by posting product photos on social media is not very active and utilized, even though nowadays other business people use social media to promote their products. However, sales promotion is the most effective strategy used by Anggrek Souvenir in promoting its products.
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Fajerin, Muhammad, Muji Gunarto, and Sulaiman Helmi. "College Promotion Strategy." Proceedings International Conference on Business, Economics & Management, no. 2 (January 15, 2025): 178–85. https://doi.org/10.47747/icbem.v2i2.2597.
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Promotion of higher education institutions is an important aspect in attracting prospective students and building a positive image of the institution. In an era of intense competition and rapid development of information technology, effective promotion strategies are the key to success for higher education institutions. This study aims to analyze various promotion strategies that can be implemented by higher education institutions to increase the attraction and enrollment of new students. Through SWOT analysis, market segmentation, and the application of various promotion methods, this study provides recommendations that can help higher education institutions formulate better marketing strategies. With an approach that focuses on evaluating and adjusting strategies, higher education institutions are expected to be able to compete effectively in the increasingly competitive higher education market.
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Sitindaon, Natanael, Nurul Wardani Lubis, Grace Theresia Malau, Kristina Mesya Yulianti Siburian, and Utrie Sekar Ayuningrum. "Promotion Strategy in Increasing Customer Loyalty in Companies." Holistic Science 4, no. 3 (2024): 362–72. https://doi.org/10.56495/hs.v4i3.728.
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This study aims to analyze the effect of promotional strategies on customer loyalty in companies. Customer loyalty is very important for business sustainability because loyal customers not only provide recurring income but also support promotions through word-of-mouth recommendations. This study uses a qualitative approach with a literature study method, where data is collected from various scientific sources that discuss promotional strategies and customer loyalty. Thematic analysis is used to identify key themes from relevant literature. The results of the study indicate that promotional strategies that include emotionally appealing advertising, sales promotions that provide real value, and personalized direct marketing can increase customer loyalty. In addition, good public relations and personal selling play a role in strengthening relationships with customers, thereby increasing brand trust. The implication of this finding is that companies need to design effective and targeted promotional strategies to build and maintain long-term customer loyalty, by considering emotional factors and relevance in each promotion.
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Prabandani, Dyah Ayu, Sri Winarni, and Septo Pawelas Arso. "Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)." Journal of Social Research 2, no. 12 (2023): 4219–26. http://dx.doi.org/10.55324/josr.v2i12.1552.
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IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements on websites related to IVF or IVF services. Promotion of IVF or IVF services is carried out to increase the number of users or patients who use these services. Several promotional media are considered capable of attracting customers to use IVF or IVF services, including promoting on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements related to IVF or IVF services on websites.
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Prabandani, Dyah Ayu, Sri Winarni, and Septo Pawelas Arso. "Scoping Review: Marketing Strategy of In Vitro Fertilization (IVF)." Journal of Social Research 2, no. 11 (2023): 4155–62. http://dx.doi.org/10.55324/josr.v2i11.1552.
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IVF or In Vitro Fertilization (IVF) is a new service program so to increase consumer or patient interest, a marketing strategy is needed that can increase the number of consumers themselves. This research uses the scoping review method to determine the marketing of test tube babies or IVF by formulating questions using the concepts P (Indonesia and Overseas), C (Marketing Strategy), and C (IVF). The results show that the promotion of In Vitro Fertilization (IVF) services is more efficient by using promotions on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements on websites related to IVF or IVF services. Promotion of IVF or IVF services is carried out to increase the number of users or patients who use these services. Several promotional media are considered capable of attracting customers to use IVF or IVF services, including promoting on social media, distributing brochures, collaborating with ob-gyn doctors, and placing advertisements related to IVF or IVF services on websites.
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Annisa Desty Puspatriani. "Tinjauan Strategi Promosi pada Karya Mebel Tasikmalaya." Jurnal Ekonomi Bisnis dan Manajemen 2, no. 1 (2024): 1–12. http://dx.doi.org/10.38204/ekobima.v2i1.1903.
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Currently, many promotions are carried out using digital media which are easier to use and save costs. This promotion can be said to be more effective when compared to promotions such as personal selling, direct selling and distributing brochures in general. This promotional technique is called digital marketing.This research aims to determine the promotional strategy carried out by Karya Mebel Tasikmalaya in direct promotion. This research is qualitative research with data collection carried out using literature study methods and interviews with the owners of the Karya Mebel Tasikmalaya company.Based on the research results, it can be concluded that the promotional strategy carried out by Karya Mebel Tasikmalaya has been implemented well, because it is in accordance with the promotional mix.
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Ferdian, Yovan. "STRATEGI PROMOSI DALAM MENINGKATKAN TAMU HOTEL GRAND BARUMBAY SAMARINDA SEBERANG." Jurnal Administrasi Bisnis Fisipol Unmul 9, no. 4 (2021): 322. http://dx.doi.org/10.54144/jadbis.v9i4.6120.
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Precisely on the opposite side of Samarinda City which limits the flow of the Mahakam river, Grand Barumbay Hotel Samarinda Seberang is one of the resort hotels that has its own unique characteristics located in Samarinda Seberang. The purpose of this research is to find out and identify how the hotel promotion strategy in increasing Grand Barumbay hotel guests and what are the obstacles faced by the manager in promoting the Grand Barumbay Hotel Samarinda. This study aims to determine the hotel promotion strategy in increasing the number of guests visiting the Grand Barumbay hotel, Samarinda opposite. This type of research is qualitative. Sources of research data are key informants and informants. Data collection techniques in this research are in the form of observation, interviews, documentation, and literature study. Data analysis techniques used are data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Grand Barumbay Samarinda Hotel Promotion Strategy is running with a promotional strategy that is applied, namely the marketing mix which includes Advertising, Personal Selling, Publicity, and Sales Promotion. The conclusion in this study is that the Personal Selling of the Grand Barumbay Samarinda hotel opposite is not in accordance with the theory because it is inefficient in promoting a hotel because of its individual nature in offering a product or service personally, Advertising, Publicity and Sales Promotion of Grand Barumbay Samarinda Hotel are in accordance with the theory, for hotel promotions, it is expected to update the latest promotional advertisements, create separate social media, especially Instagram and collaborate with tourism agencies or institutions for example travel, tourist attractions, tourism offices, organizations, and companies, and improve again in terms of appearance the front view of the hotel which can be seen clearly and attractively when viewed, especially guests or hotel visitors.
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Utomo, Pradityo, and Arief Budiman. "University Decission Support System for Promotion Strategy Using Topsis Method." Journal of Information Systems and Informatics 3, no. 3 (2021): 498–507. http://dx.doi.org/10.51519/journalisi.v3i3.187.
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Campus or college is a place of education for people to seek knowledge. One of the essential components of campus sustainability is the existence of students. For this reason, each campus must have the right strategy in carrying out promotions, especially during the Covid-19 Pandemic as it is today. Because in a pandemic like this, many people are inevitably aware of the economy and health. So, the campus must have a strategy where the community continues to respond to the campus's promotions. Among the several promotional strategies to be right on target in this pandemic are conducting webinars, television broadcasts, radio broadcasts, advertisements on social media, placing banners, distributing pamphlets, and distributing campus marches. In carrying out promotions, wherever possible, keep prioritizing health by reducing the risk of covid-19 transmission. The promotion strategy in this pandemic must also pay attention to several factors for its implementation including available costs, human resources involved, the location of the activity implementation, the number of activities, and the risks associated with covid-19. From several promotional strategies and factors that support the smooth running of activities, a decision support system can be made that can help determine the campus promotion strategy. Decision Support Systems made using the TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution) method approach.Furthermore, the developing of decision support systems using the waterfall system development method. Based on the results and discussion of this study, it concluded that the TOPSIS method could be used to determine campus promotion strategies during the Covid-19 pandemic by building a decision support system. The results of determining the promotion strategy with a decision support system obtained the greatest value lies in V4, which means that the strategy for using social media is the most suitable for campus promotion during the Covid-19 pandemic.
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Anisa, Nurul, Patricia Margy Ariana, and Alfi Ramadhani. "Digital Marketing Strategy Through Social Media: Analysis of the Effectiveness of Health Seminar Promotion on Instagram Account @Indonesianmedicalcenter." Jurnal Komunikasi: Malaysian Journal of Communication 40, no. 4 (2024): 466–84. https://doi.org/10.17576/jkmjc-2024-4004-26.
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This study evaluates the efficacy of digital marketing strategies through social media platforms, focusing on the Instagram account @IndonesianMedicalCenter, in promoting health seminars. With the pervasive influence of social media in contemporary marketing, understanding its effectiveness in health seminar promotion is imperative. Utilizing a quantitative approach and an online survey research design, data were collected from 372 respondents who actively follow @IndonesianMedicalCenter account on Instagram. Purposive sampling technique was employed, allowing researchers to selectively choose respondents deemed most relevant and meaningful for the research. Analysis of the data revealed significant insights into the effectiveness of digital marketing strategies via Instagram. User engagement levels with health seminar promotions were assessed, alongside the influence of promotions on seminar participation and attendance. Additionally, participant perspectives regarding the effectiveness of the promotion were analysed. The findings indicate a noteworthy impact of digital marketing strategies through Instagram on health seminar promotion. Increased user engagement and positive perceptions among participants underscore the effectiveness of social media as a promotional tool for health seminars. The results emphasize the importance of leveraging social media platforms like Instagram for health seminar promotion. Engaging content and clear messaging contribute to increased user engagement and ultimately drive seminar participation. In conclusion, digital marketing strategies through social media, particularly on Instagram (@IndonesianMedicalCenter), emerge as potent tools for promoting health seminars. The findings underscore the significance of utilizing engaging content and clear messaging to enhance user engagement and drive seminar participation. Keywords: Digital marketing strategy, social media, Instagram, promotion, health seminar.
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Yoriesto Stefhen and Dito Aditia Darma Nasution. "THE EFFECT OF PROMOTION STRATEGY AND PRODUCT INNOVATION ON MYREPUBLIC PRODUCT PROMOTION PERFORMANCE." Jurnal Manajemen, Ekonomi dan Akutansi (JUMEA) 1, no. 1 (2023): 22–28. http://dx.doi.org/10.69820/jumea.v1i1.22.
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The use of technology is currently growing rapidly. A new invention known as fixed broadband was introduced along with the increasing telecommunication and information technology consumers by PT. Eka Mas Republik through the launch of a new product called MyRepublic. The purpose of this study was to examine the influence of product innovation and market-focused promotional tactics on the effectiveness of MyRepublic product promotions in Jakarta. Survey studies using a quantitative methodology is the method used. MyRepublic users and members, especially families who live in the Jakarta area, are the population of this study. A sample of 68 respondents was collected and evaluated for the effectiveness of this study. Multiple linear regression analysis is the technique used in this study for data analysis. The study findings show that the marketing plan significantly influences the success of the promotion. This implies that the success of the company's promotion will be better if the promotion plan of the staff is getting better. The effectiveness of promotion is greatly influenced by the progress of the product. This implies that marketing success will be better if product discovery is done better. Because today's information technology is developing so quickly, businesses must continuously incorporate innovation into their products. Keywords: Promotion strategy, product innovation, promotional performance.
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Rinawati, Ika, Romadlon Chotib, and Ulil Maya Sari. "Strategi Promosi Perspektif Ekonomi Islam Guna Meningkatkan Jumlah Pengunjung di Wisata Edukasi “Kampung Nanas” Desa Palaan Kabupaten Malang." Al-tsaman : Jurnal Ekonomi dan Keuangan Islam 4, no. 1 (2022): 89–99. http://dx.doi.org/10.62097/al-tsaman.v4i1.890.
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The tourist village "Kampung Nanas" which is still in the development stage requires a promotional strategy to increase the number of visitors. Promotion strategy in the perspective of Islamic economics is the right strategy because the promotion style is different from others. This study wants to provide ideas for the "Kampung Nanas" tourist village which has just been established and is trying to develop with all its limitations. The research method used is a qualitative research method with a case study approach. Data collection methods used are interviews, observation and documentation. The results show that the promotion strategy in the Islamic economy consists of 1. Advertising or advertising which is divided into the principle of monotheism, the principle of justice and the principle of trust, 2. Sales Promotion is by giving free entrance tickets. 3. Personal Selling is by socializing it to the Palaan community. Kampung Nanas Tourism Village has implemented promotions in accordance with Islamic teachings but needs to be maximized again because the promotions carried out are still very limited.
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Ridwan, Mohammad, and Gita Yolanda. "Marketing Sales Promotion Girl Perspektif Etika Bisnis Islam." JIOSE: Journal of Indonesian Sharia Economics 2, no. 1 (2023): 47–64. http://dx.doi.org/10.35878/jiose.v2i1.693.
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Sales Promotion Girl (SPG) is the spearhead of the company to introduce a product that will be offered to the public. SPG is used as the hand of a company engaged in consumer services. In carrying out promotional activities at the Skechers Grage City Mall Cirebon store, the store requires the right promotional strategy in order to attract the attention of consumers and this strategy is carried out by SPG. This study was conducted to determine the marketing strategy undertaken by sales promotion girl at the store skechers grage City mall Cirebon. This study uses descriptive qualitative methods with data collection using observation, interviews and documentation. The results found in this study are that the marketing sales promotion girl strategy at the Skechers Grage City Mall Cirebon Shoe Store viewed from an Islamic perspective is applied in various ways including advertising promotion mix tools using electronic media such as (Instagram, Facebook and Whatsapp), Personal selling (personal selling) and Sales Promotion. In addition, the promotions carried out are in accordance with Islamic business ethics. Where in applying Islamic values as the implementation of business ethics, there are four things that can be used as guidelines in promotion, namely sincerity, honesty, meaningful, and accountability (responsibility / trustworthiness)
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Surya Diarta, I. Ketut. "Promotion Strategy of Borobudur World Cultural Heritage Site for International Tourists." Udayana Journal of Social Sciences and Humanities (UJoSSH) 1, no. 2 (2017): 190. http://dx.doi.org/10.24843/ujossh.2017.v01.i02.p12.
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 The poor promotion strategies of Borobudur caused the low international tourists’ arrival. Therefore, this study aimed to develop promotion strategies for the Borobudur world cultural heritage site as a tourist attraction for foreign tourists. Respondents were selected by accidental sampling of 50 tourists combined with FGD of local tourism stakeholders. Data were analyzed using descriptive qualitative method and SWOT analysis. The results showed that: (1) Strategy SO can be reached by public relations by making online publicity and using endorser to reach international coverage, (2) Strategy WO achieved through the financial support for advertising, sales promotion, personal selling, and direct marketing ( 3) Strategies ST approached with the digital promotion supported by strong branding and assisted personal selling and direct marketing, and (d) Strategies WT by promoting Borobudur market in Asia, America, and especially Australia through increasing frequency of sales promotio.n and direct marketing supported by advertising to the target market.
 
 
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Maya Anjeli Ginting, Binur Panjaitan, Ade Putra Arif Panjaitan, Diana Situmeang, and Tio R J Nadeak. "Strategi Promosi Pengembangan Pariwisata Melalui Media Sosial Di Desa Suka Nalu Kecamatan Barusjahe Kabupaten Karo." Jurnal Mahasiswa Kreatif 1, no. 6 (2023): 114–22. https://doi.org/10.59581/jmk-widyakarya.v1i6.1508.
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If tourism promotion is not accompanied by a good communication strategy, it will affect the existence of the tourist attraction itself. Based on that, the aim of this research is to find out about SRP Ernala's tourism promotion strategy through Instagram (IG) social media. This research uses primary data and secondary data. In this research, the primary data is the results of interviews with managers, employees and visitors to SRP Ernala tourism in Karo Regency, secondary data is social media content from the SRP Ernala tourist village as well as previous research related to this research. This research uses qualitative research methods with descriptive analysis which collects data through observation data, documentation and interviews with 6 informants. From the research results, the SRP Ernala tourism development promotion strategy used by tourism managers is in line with the theory of promotional forms, product, price, place, promotion, promotions used via Instagram social media. SRP Ernala's tourism development promotion strategy through social media is quite effective and has received positive responses from various visitors. In this way, SRP Ernala tourism is developing
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Eka, Mayasari, Susatya Edhy, and Kuat Tri. "Development of a Strategy Model for Promotion of New Student Admissions at Lumajang Muhammadiyah Vocational High School." Journal of Economics, Finance and Management Studies 07, no. 01 (2024): 483–97. https://doi.org/10.5281/zenodo.10560943.
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Vocational High Schools (SMK) are required to promote schools to the maximum, because no matter how good a school is, if it is not supported it will have an impact on the popularity of the school and the minimum number of students. The Private School Admissions Strategy for New Students (PPDB) is something that requires serious planning and implementation. PPDB activities cannot be separated from improving school performance in the community. In the digital era, sales promotion actions no longer depend on traditional sales promotions and communication strategies, but on digital marketing via the internet. Based on this description, research is needed with the aims of: (1) analyzing the PPDB promotion strategy implemented at SMK Muhammadiyah Lumajang so far; (2) developing a PPDB promotion strategy at SMK Muhammadiyah Lumajang; (3) analyze the feasibility of developing a PPDB promotion strategy at SMK Muhammadiyah Lumajang. The type of research is Research and Development (R&D) to develop new products or improve existing products. Research and development uses the ADDIE model which consists of five stages, namely Analysis, Design, Development, Implementation and Evaluation. Data collection techniques through interviews, observation, documentation and questionnaires. Test the validity of research instruments by experts in the relevant field (expert judgment). Quantitative data analysis and qualitative data analysis are used as data analysis techniques. This research was carried out at Muhammadiyah Vocational School, Lumajang. The results of the research show that promotional activities for PPDB SMK Muhammadiyah Lumajang so far include: (1) presentations to SMP or MTs; (2) print brochures, posters and billboards; (3) holding junior high school or MTs level competitions. The promotional strategy model for PPDB SMK Muhammadiyah Lumajang in the 2023-2024 academic year is implemented conventionally and digitally. The digital marketing method is the development of a promotional strategy model to perfect the conventional promotional model. The results of the feasibility test for developing a promotional strategy model using digital marketing were declared very feasible to implement. Promotions with digital marketing have a 62% influence on interest in registering, conventional promotions have a 10% influence on interest in registering, and the remaining 28% is influenced by other variables not researched.
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Novi Bella Safitri, Maria Augustine Graciafernandy, and Moeljono Moeljono. "Implementasi Strategi Pemasaran Produk Lampu Led Pada Pt. Inti Trada Elektro Semarang." Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi 1, no. 3 (2023): 257–66. http://dx.doi.org/10.61132/rimba.v1i3.139.
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This study aims to analyze the marketing strategy implemented. The marketing strategy is a series of plans as a joint tool to achieve the long-term goals set by the company. The marketing strategy provides direction for each company to control all aspects in order to achieve the company's goals in meeting consumer demands and needs. This research is a qualitative descriptive research. By taking respondents from several sources who are considered appropriate to become resource persons for research. The research results are that the location research has implemented a marketing promotion strategy to increase sales turnover. Sales promotions that are utilized include Personal selling, Sales Promotion and Direct Marketing. The problems faced by the company resulted in fluctuations in sales targets, lack of promotional media aimed at providing information on ongoing promotions and high costs for promotions aimed at increasing consumer brand awareness.
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Fajry, Fajry, Saipul Annur, and Tutut Handayani. "Strategi Promosi Prodi Pendidikan Sendratasik Dalam Meningkatkan Jumlah Mahasiswa." Munaddhomah: Jurnal Manajemen Pendidikan Islam 5, no. 1 (2023): 51–60. http://dx.doi.org/10.31538/munaddhomah.v5i1.728.
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Promotion as a communication strategy is expected to be able to introduce and attract public interest in an educational institution, including the Sendratasik Education study program. This research aims to find out the strategies used in carrying out educational promotions to increase the number of students. This study uses a qualitative method. Data collection was collected through observation, interviews, and documentation. Meanwhile, data reduction, data presentation, and data verification are strategies for analyzing data. The results of this research are: In its implementation, the promotion of the Sendratasik Education Study Program uses advertising, direct marketing, and socialization promotion strategies. The promotion strategy carried out by the Sendratasik Education study program also uses social media such as Instagram, Facebook, and YouTube. The Sendratasik Education Study Program also holds festival activities ranging from music festivals to cultural introductions. These activities are a form of promotional strategy carried out by the Sendratasik Education Study Program.
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Tamamudin, T. "PROMOSI INDUSTRI BATIK PEKALONGAN (Penerapan, Kemudahan, dan Hambatan)." JURNAL HUKUM ISLAM 13, no. 2 (2015): 99. http://dx.doi.org/10.28918/jhi.v13i2.489.
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Abstract: Pekalongan city is one of the produce regions batik. Geographically, small industry and large garment industry compete in the marketing of Pekalongan batik spread and extends beyond Pekalongan. Promotion strategy itself is the best combination of variables advertising, personall selling, promotions and other publicity semuanaya planned to achieve sales program. The type of research is a field research. The approach used in the study is a qualitative approach, the research procedures that produce descriptive data, in the form of words written or spoken of the people and observed behavior. Batik industry in Pekalongan in the implementation of the strategy promotion strategy promotional mix or promotional mix (promotional mix) that is noticed and keep the blend of Personal selling by opening stores or shop and email services for e-commerce, advertising to advertise in several electronic media and newspapers, sales promotion with several exhibitions held in Pekalongan Pekalongan and outside the city, and publicity by utilizing the internet.Abstrak: Kota Pekalongan adalah salah satu daerah penghasil batik. Secara geografis, Industri kecil maupun industri konveksi besar bersaing dalam pemasaran batik Pekalongan yang menyebar dan meluas di luar Kota Pekalongan. Strategi promosi sendiri merupakan kombinasi yang paling baik dari variable-variabel periklanan, personall selling ,promosi dan publisitas yang lain yang semuanaya direncanakan untuk mencapai tujuan program penjualan. Jenis penelitian yang digunakan adalah penelitian lapangan (field research). Pendekatan yang digunakan dalam penelitian adalah pendekatan kualitatif, prosedur penelitian yang menghasilkan data-data deskriptif. Industri batik di pekalongan dalam pelaksanaan strategi promosinya menggunakan strategi bauran promosi atau promotional mix (bauran promosi) yaitu memperhatikan dan menjaga perpaduan antara Personal selling dengan membuka gerai atau toko dan layanan email untuk e-commerce, advertising dengan mengiklankan dibeberapa media elektronik maupun surat kabar, promosi penjualan dengan beberapa pameran yang diadakan di pekalongan maupun diluar kota pekalongan, dan publisitas dengan cara memanfaatkan internet.
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Nurhidayah, Ratih, and Rini Widarti. "Promotional Strategy as Maintaining Efforts User Loyalty of Information Services in Library College." Record and Library Journal 5, no. 1 (2019): 33. http://dx.doi.org/10.20473/rlj.v5-i1.2019.33-42.
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Background of the study: Libraries have various challenges in maintaining their existence as information providers. Libraries must have support so that users do not turn to other services, have special strategies to connect themselves, establish good relationships, and provide user loyalty.Purpose: The purpose of this agreement is to describe the promotion strategy as an effort to encourage the loyalty of university library users.Method: The method used in this research is literature study and also uses the author's active participation observation method as a librarian in the university library.Findings: According to the results of research and literature study by the author, various university libraries provide various types of businesses. The results of the author's discussion there are several discussions about the library promotion strategy arrangement published; (1) Discussion of steps and targets in publicizing and promoting information services; (2) determining the promotion goals by specifying the type of user; (3) a budget is issued; (4) selecting the media used for publication and promotion; (5) evaluating various types of media that have been used; (6) the promotion process in terms of human resources, infrastructure, and various types of librarian activities.Conclusion: With the arrangement of the strategic promotion library model, the authors submit an opinion about the college library that provides a promotional strategy as a promotional container and guarantee self-existence.
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Zhang, Jianing. "Analysis of the relationship between Taobao promotion strategy and purchase intention based on the perspective of consumer behavior." Journal of Applied Economics and Policy Studies 18, no. 4 (2025): 76–80. https://doi.org/10.54254/2977-5701/2025.23451.
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In the highly competitive e-commerce industry, retailers must develop and implement diverse marketing strategies to influence consumer purchase decisions. As one of the largest e-commerce platforms in China, Taobao offers a wide set of promotions including discount coupons, full discount promotions, limited time discounts, and even promotions with full freebies aimed to attract and keep their customers. This study examines the impact of various promotional strategies on consumer purchase intentions, with a particular focus on the mediating effects of price perception and promotion participation. By analyzing the survey results of 302 users of Taobao, descriptive statistics were created and a set of various techniques like reliability analysis, exploratory factor analysis, Pearson correlation, and regression modeling was employed. The results confirm the hypotheses that the price discount, gift promotion, and emotional marketing significantly impact the purchase frequency while price cognition and promotion participation are intervening variables. These insights offer valuable guidance for marketers and e-commerce platforms, helping them optimize promotional strategies, enhance consumer engagement, and ultimately drive higher sales.
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Susilowati, Isnurrini Hidayat. "Bauran Promosi Sebagai Media Komunikasi Pasca Pandemi Covid 19 pada Syuger Café." Jurnal Perspektif 21, no. 1 (2023): 69–78. http://dx.doi.org/10.31294/jp.v21i1.15496.
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The pandemic of Covid 19 occurred since 2020 has caused many sectors affected, such as the culinary sector, its market not only in beverage products but also foods which are currently mostly vintage. The concept chosen by millennials whose hobby of looking for aesthetic photo locations. To be able to maintain and develop a culinary business, a marketing strategy is needed, especially proper promotion after the pandemic of Covid 19. Syuger Café is able to compete in carrying out the promotion mix. The purpose of this study is to determine the marketing mix strategies of Syuger Café. This study uses a qualitative descriptive method and quantitative by analyzing the promotion mix strategies. With the promotion mix strategy, the sales will increase in the next period. The results of the study found that Syuger Café has carried out all promotional strategies based on the promotion mix as a medium of communication to the public. . Sales promotions about discount programs uploaded via Instagram have become an important component of the promotional mix at Syuger Café after the Covid 19 Pandemic by informing them of competitive prices and the existence of discount promos. Promotions from indiviuals can be more effective because marketers can touch consumers' emotions so that it is expected to expand the market and form the loyal consumer. After the marketing mix strategy is carried out, sales forecasting is carried out for the February 2023 period with results using the 3 monthly Moving Average method better than the Exponential Smoothing method. Keywords : The Promotion Mix, Communication Media, Semi Average and Exponential Smoothing.
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Mathory, Eljihad Akbari Syukriah, and Aulia Saharuddin. "Cloud Storage Promotion Strategy Through Pt Telkom Regional VII Instagram." Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) 2, no. 12 (2024): 644–55. http://dx.doi.org/10.57185/jetbis.v2i12.77.
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Based on the results of the pre-research that has been conducted, PT Telkom Regional VII is not actively promoting Cloud Storage products digitally, only maximizing the sales force at Telkom Plaza. Therefore, this study aims to make a promotional video that is uploaded on PT Telkom Regional VII's Instagram using the AIDA method as a Cloud Storage product promotion strategy. The research method used in this study is Descriptive Qualitative. This qualitative descriptive approach uses data collection through structured interviews, questionnaire distribution, observation, and documentation of several related parties that can assist researchers in the research process. The results of this study show that the four AIDA elements used, namely Attention, Interest, Desire, and Action can be variables in measuring Cloud Storage promotion at PT Telkom Regional VII because the four variables have a positive impact in this regard through promotional videos.
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Arie Yudhistira, Putu Gde. "Social Media Promotion Strategy Approach (Case Study of Ubud Monkey Forest Tourist Attraction’s Instagram Account)." Journal of Business on Hospitality and Tourism 7, no. 1 (2021): 78. http://dx.doi.org/10.22334/jbhost.v7i1.271.
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This study aims to determine the promotional strategies undertaken by Monkey Forest in promoting its tourist attraction. Monkey forest is one of the tourist attractions in Bali which is located in Gianyar regency. In its development, a promotional strategy must always be considered in promoting a destination. The promotion strategy referred to in this study is a promotion strategy through Instagram account. Nowadays Instagram is one of the social media that is very widely used. The method used in this research is descriptive qualitative method. Data collection methods were obtained from direct observation, interviews with the monkey forest and observation of promotional strategies on social media Instagram @monkeyforestsanctuaryubud. Interviews were conducted with one of the monkey forest managers named Mr. Dwija. Then the data is processed and described descriptively through writing and pictures. The result of this research is that Monkey Forest uses 5 promotional strategies, namely strategic planning, situation analysis, communication process analysis, IMC program planning and Monitoring and Evaluation
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Damayanti, Damayanti, Suprihatin Ali, and Mediya Destaia. "ANALISIS STRATEGI E-PROMOTION JASA MAKE-UP ARTIST MELALUI INSTGRAM (Studi Pada Chels Makeup artist di Bandar Lampung)." JOURNAL OF APPLIED BUSINESS ADMINISTRATION 2, no. 2 (2018): 267–77. http://dx.doi.org/10.30871/jaba.v2i2.933.
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This study aims to analyze the e-promotion strategy carried out by chels.makeupartist through instragam. . The research method that used is qualitative research with content analysis approach model and the main data source in this study is Instagram. The findings in this study are the promotional strategies conducted by chels.makeupartist are social media strategies, especially Instagram. In this social media strategy it contains advertising, publicity and sales promotions for either the services or goods offered. The promotion is done by displaying the portfolio of services that have been done on the Instagram account they have.
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Galih Supraja. "The Effect of Promotion Strategy and Product Innovation on Myrepublic Product Promotion Performance." Proceeding of The International Conference on Economics and Business 1, no. 1 (2022): 176–82. https://doi.org/10.55606/iceb.v1i1.277.
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The use of technology is currently growing rapidly. A new invention known as fixed broadband was introduced along with the increasing telecommunication and information technology consumers by PT. Eka Mas Republik through the launch of a new product called MyRepublic. The purpose of this study was to examine the influence of product innovation and market-focused promotional tactics on the effectiveness of MyRepublic product promotions in Jakarta. Survey studies using a quantitative methodology is the method used. MyRepublic users and members, especially families who live in the Jakarta area, are the population of this study. A sample of 68 respondents was collected and evaluated for the effectiveness of this study. Multiple linear regression analysis is the technique used in this study for data analysis. The study findings show that the marketing plan significantly influences the success of the promotion. This implies that the success of the company's promotion will be better if the promotion plan of the staff is getting better. The effectiveness of promotion is greatly influenced by the progress of the product. This implies that marketing success will be better if product discovery is done better. Because today's information technology is developing so quickly, businesses must continuously incorporate innovation into their products.
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Julianto, Veri, Jaka Permadi, and Noviyanti Noviyanti. "APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWABARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING." Jurnal Ilmiah Informatika 2, no. 1 (2017): 99–104. http://dx.doi.org/10.35316/jimi.v2i1.459.
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Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as the reference in order to increase the enrollment percentage of new students. The determination of such promotional media’s outcomes is supported by applying the method of K-Means Clustering to do the classification of promotional media data obtained from the result of students’ questionnaires. Obviously such thing becomes a solution to help determine the promotional strategy at Politeknik Negeri Tanah Laut.
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Watulangkouw, Jerry. "Application of Data Mining to Determine Promotion Strategy Using Algorithm Clustering at SMK Yadika 1." JISA(Jurnal Informatika dan Sains) 5, no. 1 (2022): 35–49. http://dx.doi.org/10.31326/jisa.v5i1.1107.
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The Promotion Strategy is very important to achieve the desired target, in determining the School Promotion Strategy for the results of new student admissions and in recommending the right promotion that can be used to overcome the problems faced by SMK Yadika which experienced a decrease in the number of new students from the 2017/2018 class entering 267 new student, then experiencing difficulties in determining promotion strategies, and promotion decisions taken by the school are sometimes not right on target, even though the position of SMK Yadika has a very strategic environment or place that can produce and get a lot of students. This study aims to apply the K-Means algorithm in the Promotion Strategy grouping which produces seven clusters based on the K Optimal Davies Bouldin Index so that it can be used to determine the right promotion strategy and develop an information system prototype to assist schools in compiling and deciding the right promotion. The results of this research, schools can carry out promotions based on the origin of the student's school, promotions based on the field of study of interest, promotions based on the study program expertise, promotions based on competency skills, and promotions based on the district where the student lives or domicile. With the results of clustering using the K-Means methodology, Cluster 1 (17.71%), cluster 2 (32.67%), cluster 3 (10.43%), cluster 4 (5.7%), cluster 5 (4.55 %), cluster 6 (3.34%), and cluster 7 (25.78%).
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Singh, Padmalini, Liem Gai Sin, Nur Shafiqah Binti Kama’Aziri, et al. "A Study on Nestle Promotion Strategy." International Journal of Accounting & Finance in Asia Pasific 4, no. 1 (2021): 60–70. http://dx.doi.org/10.32535/ijafap.v4i1.1033.
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This study aims to identify the most effective promotional medium used by Nestle. Nestle is the most successful manufacture which processes high quality and nutrition food and beverage to the Malaysians. To inspire consumers to purchase their products, Nestle must transform their promotional strategies frequently. A research will be conducted to collect information from respondent based on different characteristics to identify which is the most effective promotional medium used by Nestle. Through this research, we establish that the most effective promotional medium is Buy 1 Get 1 under sales promotion that helps consumers save more money. We have applied the implication idea to Nestle that can satisfy the customers’ needs and achieve sales target.
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Habibah, Habibah, Afrida Yani, Lyandra Aisyah Margie, and Fitria Anggraini Rostianti. "Strategi Promosi Produk Kerajinan Daur Ulang Sampah Untuk Menarik Minat Beli Masyarakat di Bank Sampah Sri Rejeki." Abdimisi 2, no. 1 (2021): 34. http://dx.doi.org/10.32493/abms.v2i1.6218.
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This community service has a general goal to help partners set a strategy for promoting waste recycling handicraft products so as to attract public buying interest, an appropriate promotional strategy will greatly assist partners in marketing handicraft products. The theme of this PKM is Promotion Strategy, by involving lecturers and resource persons Lecturers in the Accounting Study Program from Pamulang University. The results of the PKM implementation carried out on 18, 19 and 20 June 2020 were adding knowledge in the field of marketing, especially about promotion strategies from the participants of the Sri Rezeki Waste Bank Management group in Benda Baru, South Tangerang, Banten. The response of the participants was very good and happy because it was very helpful in learning about the promotion strategy. The suggestion that was conveyed was the PKM activities in the future to be carried out continuously so that the participants would always get guidance in conducting promotional strategies so that handicraft products could attract people's buying interest. To the community to be more enthusiastic in collecting waste because it can provide high economic value.
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Arumsari, Nurul Rizka, and Mira Meilia Marka. "Strategy Competitive Advantages through Marketing Performance." KINERJA 22, no. 2 (2018): 168–85. http://dx.doi.org/10.24002/kinerja.v22i2.1812.
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This study aims to describe efforts to create competitive advantages through marketing performance based on product innovation and promotion on SMEs weaving Troso in Jepara district. The research method used is multiple linear regression analysis 2 stages with sampling technique using purposive sampling. The results showed that product innovation as measured by three indicators covering product line, new product, and artificial product have a positive and significant influence on marketing performance. Promotions measured by six indicators covering advertising, personal selling, sales promotion and publicity have proven to have a positive and significant impact on marketing performance. Marketing performance measured by three indicators that include profit targets, customer growth, and sales turnover have a positive and significant impact on competitive advantage.Keywords: competitive advantage, marketing performance, product innovation, promotion
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Gill, Lynn. "A collaborative health promotion strategy." Learning Disability Practice 14, no. 1 (2011): 26–30. http://dx.doi.org/10.7748/ldp2011.02.14.1.26.c8325.
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유봉구. "China's National Image Promotion Strategy." Journal of Foreign Studies ll, no. 17 (2011): 273–306. http://dx.doi.org/10.15755/jfs.2011..17.273.
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Popova, O. I., T. L. Sysoeva, and I. A. Shikhov. "THE ONLINE PROMOTION MARKETING STRATEGY." Фундаментальные исследования (Fundamental research), no. 8 2024 (2024): 93–97. http://dx.doi.org/10.17513/fr.43665.
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Kim, Jeong-Ook. "Barcelona’s Cultural Tourism Promotion Strategy." International Journal of Tourism Sciences 8, no. 1 (2008): 89–105. http://dx.doi.org/10.1080/15980634.2008.11434606.
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Chen, Ching-Hui, Pei-Chi Chu, Hsuan-Wen Chen, Shin-Yi Lin, and Shih-Ming Kao. "Marine Industry Promotion Strategy Study." Impact 2023, no. 1 (2023): 6–9. http://dx.doi.org/10.21820/23987073.2023.1.6.
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There is a keen focus in Taiwan on the country's Blue Economy and establishing and developing ocean sustainability and, alongside this, promoting economic growth, jobs and livelihoods. Ching-Hui Chen, Pei-Chi Chu, Hsuan-Wen Chen and Shin-Yi Lin are industry researchers of the Metal Industry Research and Development Centre (MIRDC), an agency of the Ministry of Economic Affairs, and are collaborating with Professor Shih-Ming Kao of National Sun Yat-Sen University (NSYSU) and Ocean Affairs Council (OAC) to help develop the local marine industry. The team is working to establish an assessment and guidance mechanism for local governments that will push forward marine development. This involves far-reaching collaboration to improve understanding of the current status of the 19 coastal counties and cities in Taiwan, each of which has its own different marine resources and characteristics, and identifying potential areas for development and bottlenecks. The researchers are building inventories of local marine industries using the PEST (politics, economy, society and technology) overall environmental model. They are using different data, including relevant procurement bids from the past decade and organised five marine industry focus symposiums to which representatives from industry, government, and academia were invited to discuss and identify the developmental needs and directions of local marine industries.
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Putri, Raisa Adila. "Analysis of Distribution Channels and Promotional Mix at PT Varia Usaha Fabrikasi." Indonesian Vocational Research Journal 4, no. 1 (2024): 1. https://doi.org/10.30587/ivrj.v4i1.8794.
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Distribution channels are all marketing channels or intermediaries through which goods and services (including transportation and storage) go from producers to industrial users and consumers. Companies must be good at selling products. Companies must be able to see market opportunities to sell their products not only in domestic or local markets, but also internationally. Promotion Mix is a tool formed from a combination of advertising tools used by a company. In general, these promotional tools are related to each other, not separated, because they complement each other. Promotional mix or also called marketing mix is a plan for carrying out promotional activities. The aim of this research is to analyze the implementation of distribution channels and sales promotions at PT Varia, a fabrication business. The research method used is a qualitative method. The research results show that the distribution and promotion mix strategy taken by PT Varia, a fabrication business, is the right strategy for a company in carrying out the distribution and promotion mix process.
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Mohsen, Saberi. "Health Promoting Hospital: A Strategy for Reorientation toward Health Promotion." Hospital Practices and Research 1, no. 1 (2016): 1–2. http://dx.doi.org/10.20286/hpr-01011.
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Mamdudah, Siti, Kuzairi Kuzairi, and M. Fariz Fadillah Mardianto. "Penerapan Teori Permainan Dalam Menentukan Strategi Pemasaran Batik di Kecamatan Proppo Kabupaten Pamekasan." Zeta - Math Journal 7, no. 1 (2022): 28–33. http://dx.doi.org/10.31102/zeta.2022.7.1.28-33.
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Batik is a form of handicraft that has high artistic value and has become a global Indonesian culture. The expansion of batik products will lead to rapid competition between the batik market, so that batik companies must have an optimal marketing strategy. To find the optimal marketing strategy, this research applies game theory as a direction for optimizing marketing strategy results by collecting data from batik sales through exhibition promotions, online and personal selling. The results showed that the optimal strategy at the Mj-Abe Store lies in the second strategy, namely personal selling promotion. The optimal strategy for Ragiel Batik Stores lies in the third strategy, namely personal selling promotion. The optimal strategy for Toko Kurnia Batik lies in the first strategy, namely exhibition promotion. Finally, the optimal strategy for the Bintang Abadi Store lies in the first strategy, namely exhibition promotion.
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Veri, Julianto, Permadi Jaka, and Noviyanti. "APLIKASI PEMILIHAN STRATEGI PROMOSI PENERIMAAN MAHASISWA BARU POLITEKNIK NEGERI TANAH LAUT MENGGUNAKAN METODE K-MEANS CLUSTERING." JURNAL ILMIAH INFORMATIKA 2, no. 1 (2017): 99–104. https://doi.org/10.5281/zenodo.1134731.
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<em>Politeknik Negeri Tanah Laut in order to improve the new student admission, has adopted numerous type of promotion strategies. The strategies are among others high school visits, banner displays, brochure distribution, and promotions via social media. However, those strategies adopted by Politeknik Negeri Tanah Laut are admittedly costly. Application of Selecting Promotion Strategy Enrollment of New Students in the Politeknik Negeri Tanah Laut is an application used to help determine what kind of promotional strategy is likely to be more accurate and more planned as the guidance as well as the reference in order to increase the enrollment percentage of new students. The determination of such promotional media’s outcomes is supported by applying the method of K-Means Clustering to do the classification of promotional media data obtained from the result of students’ questionnaires. Obviously such thing becomes a solution to help determine the promotional strategy at Politeknik Negeri Tanah Laut</em><em>.</em>
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Limo, Jonathan, Tom Kwanya, and Sally Chepchirchir. "Electronic records management strategies by government agencies in Kenya." Record and Library Journal 5, no. 1 (2019): 62. http://dx.doi.org/10.20473/rlj.v5-i1.2019.62-71.
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Background of the study: Libraries have various challenges in maintaining their existence as information providers. Libraries must have support so that users do not turn to other services, have special strategies to connect themselves, establish good relationships, and provide user loyalty.Purpose: The purpose of this agreement is to describe the promotion strategy as an effort to encourage the loyalty of university library users.Method: The method used in this research is literature study and also uses the author's active participation observation method as a librarian in the university library.Findings: According to the results of research and literature study by the author, various university libraries provide various types of businesses. The results of the author's discussion there are several discussions about the library promotion strategy arrangement published; (1) Discussion of steps and targets in publicizing and promoting information services; (2) determining the promotion goals by specifying the type of user; (3) a budget is issued; (4) selecting the media used for publication and promotion; (5) evaluating various types of media that have been used; (6) the promotion process in terms of human resources, infrastructure, and various types of librarian activities.Conclusion: With the arrangement of the strategic promotion library model, the authors submit an opinion about the college library that provides a promotional strategy as a promotional container and guarantee self-existence.
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Sri Rahayu, Hilda, Elis Yulianti, and Mulfi Sandi Yuda. "Strategi Komunikasi Promosi @DesaWisataHanjeli Melalui Instagram." JIKA (Jurnal Ilmu Komunikasi Andalan) 6, no. 2 (2023): 195–207. http://dx.doi.org/10.31949/jika.v6i2.7340.
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The presence of social media cannot be separated from Indonesian society, namely with the emergence of Instagram accounts carried out as a means of tourism promotion, promotional communication strategies. influencers and content creators use Instagram social media as a means of promotion, one of which is Instagram social media @desawisatahanjeli as a means of promoting tourism in Sukabumi Regency. Based on the above background, the focus of the problem of this research is how the Instagram social media communication strategy @desawisatahanjeli in finding tourists through Instagram media promotion. This research is based on an innovative approach to tourism promotion communication strategies, namely Instagram social media. A qualitative approach will be used in this research using a case study research method. From the research findings, the use of Instagram social media as a means of promoting tourism in Sukabumi Regency uses various Instagram features such as: photo titles or captions, hashtags, comments, mentions. Furthermore, from the findings of observations of Instagram informants and interviews, @desawisatahanjeli is very effective in promoting tourism in Sukabumi District, as shown by the testimonials of visitors through the captions they uploaded on their personal social media.
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Daryono, Daryono, and M. Bayu Firmansyah. "Public Relations Promotion Strategy for Higher Education in the Era of Society 5.0." Praniti Wiranegara (Journal on Research Innovation and Development in Higher Education) 1, no. 1 (2021): 10–25. http://dx.doi.org/10.53602/pwjridhe.v1i1.16.
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This study aims to describe how the form and function of the higher education public relations promotion strategy in the Society 5.0 era. The research approach used in this study is a descriptive approach. The researcher describes the form and function of the higher education public relations promotion strategy in the Society 5.0 era. The type of research used is qualitative research. The results and discussion of the study indicate that the strategy for promoting higher education public relations in the Society 5.0 era is more in response to competition between higher education institutions and to accelerate access to technology and information in carrying out its promotional strategy. In its implementation, it is carried out with a direct strategy and an indirect strategy. The strategy of promoting higher education public relations in the context of Society 5.0 places the community as the focus of interest and convenience in using advanced technology, IoT (Internet of Things), robots, and artificial intelligence (AI), Augmented Reality (AR) actively in life which in this case is the field of higher education so that there is an increase in community participation. Public Relations Promotion Strategy for Higher Education in the Era of Society 5.0 oleh Daryono & Firmansyah disebarluaskan di bawah Lisensi Creative Commons Atribusi-NonKomersial-BerbagiSerupa 4.0 Internasional.Berdasarkan ciptaan pada http://ojs.uniwara.ac.id/index.php/PWJridhe/article/view/16/4.
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SURYANTI NENGSIH, NENG, Nurbaiti Usman Siam, Tania Yulianto Putri, and Junriana Junriana. "Strategi Promosi Objek Wisata Oleh Dinas Kebudayaan Dan Pariwisata Kota Tanjungpinang." JURNAL ILMU SOSIAL DAN ILMU POLITIK 4, no. 1 (2022): 912–25. http://dx.doi.org/10.56552/jisipol.v4i1.90.
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This thesis discusses the Tourism Object Promotion Strategy by the Tanjungpinang City Culture and Tourism Office. The problem is that the implementation of the promotion strategy carried out by the Tanjungpinang City government has not been maximized, where the role of the Tanjungpinang City Culture and Tourism Office has an important role in implementing the tourism object promotion strategy in Tanjungpinang City. The purpose of this study is to discuss and find out about the Tourism Object Promotion Strategy of Tanjungpinang City by the Department of Culture and Tourism of Tanjungpinang City. By looking at the promotion strategy to the obstacles faced in the implementation of the strategy. This research is a descriptive qualitative approach, in this descriptive qualitative approach the researcher will provide a systematic description. This sampling technique uses purposive sampling, with a population of 69 people and a sample of 6 people. Research location at the Department of Culture and Tourism of Tanjungpinang City. Sources and types of data in the form of primary data and secondary data. Data collection techniques through interviews and observations. This research is based on the theory of Fred R. David (2011) "Strategic Management can be defined as the ard and science offormulating, implementing, and evaluating cross-functional decisions the enable organization to achieve its objectives" whichdescribes that the strategic management process consists of three stages, namely, formulating strategies, implementing strategies and evaluating strategies. From the results of the analysis carried out, it can be concluded that it can be explained that the Strategy of the Tanjungpinang City Culture and Tourism Office in developing and promoting tourism objects in the Tanjungpinang city by carrying out several forms of promotion, namely event marketing. Many tourism promotion activities are carried out by holding events and collaboration between Pokdarwis in all urban villages in Tanjungpinang. Promotion of tourism objects carried out by the Department of Culture and Tourism of Tanjungpinang City is still not maximally implemented, this can be seen from the lack of promotional activities at tourist attractions in Tanjungpinang City and also the lack of attention to facilities and infrastructure at tourist attractions. The suggestion that the author can give in this case to the Tanjungpinang City Culture and Tourism Office is optimizing the use of online media in tourism object promotion activities to be one of the major impact alternatives for promotional activities carried out by the Tanjungpinang City Tourism and Culture Office and the Guidance of Arts and Culture Groups, Human Resource Development of Cultural Actors. Kota Tanjungpinang kaya akan potensi objek wisata, berupa wisata alam/sejarah dan budaya. Hal ini membuka peluang investasi pada sektor pariwisata yang ditawarkan. Namun permasalahannya adalah belum maksimalnya pelaksanaan strategi promosi yang dilakukan oleh pemerintah Kota Tanjungpinang, yaitu Dinas Kebudayaan dan Pariwisata Kota Tanjungpinang. Tujuan penelitian ini ialah untuk mengetahui Strategi Promosi Objek Wisata Kota Tanjungpinang oleh Dinas Kebudayaan dan Priwisata Kota Tanjungpinang. Penelitian yang dilakukan ini bersifat deskriptif pendekatan kualitatif. Lokasi Penelitian di Dinas Kebudayaan dan Pariwisata Kota Tanjungpinang Sumber dan jenis data berupa data primer dan data skunder. Teknik pengumpulan data melaui wawancara dan observasi. Penelitian ini berdasarkan pada teori Fred R. David (2011) “yang menggambarkan bahwa proses manajemen strategi terdiri dari tiga tahapan yaitu, memformulasikan strategi, mengeimplementasikan strategi dan mengevaluasikan strategi. Dari hasil analisis yang dilakukan dapat disimpulkan bahwa Strategi Dinas Kebudayaan dan Pariwisara Kota Tanjungpinang dalam mengembangkan dan mempromosikan objek wisata yang ada dikota Tanjungpinang dengan melakukan beberapa bentuk promosi yaitu event marketing dan kerjasama antar pokdarwis di seluruh kelurahan kota Tanjungpinang. Saran yang dapat penulis berikan dalam hal ini untuk Dinas Kebudayaan dan Pariwisata Kota Tanjungpinang ialah Pengoptimalan pemanfaatan media online dalam kegiatan Promosi objek wisata menjadi salah satu alternatif berdampak besar bagi kegiatan promosi yang dilakukan Dinas Pariwisata dan Kebudayaan Kota Tanjungpinang serta Pembinaan terhadap Kelompok Seni dan Budaya, Pengembangan SDM Pelaku Budaya.
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Sabran, Sabran, Iwan Abdi Suandana, and Dian Kartika Sari. "Health Service Innovation Strategy of TEFA House of Health Promotion with SWOT Analysis." International Journal of Health and Information System 1, no. 3 (2024): 172–85. http://dx.doi.org/10.47134/ijhis.v1i3.33.
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Teaching Factory (TEFA) House of Health Promotion establishment is to enhance healthcare services and public welfare quality. An in-depth analysis is needed to determine the internal and external factors that could influence the creation of TEFA. This research aimed to analyze the Health Service Innovation Strategy of TEFA House of Health Promotion using SWOT analysis. This research method was qualitative, instrument using questionnaires given to TEFA staff and data analysis conducted using SWOT analysis. The research results were based on the SWOT analysis diagram, indicating that TEFA House of Health Promotion was in quadrant I (aggressive quadrant). The recommended strategy is to develop TEFA as a service provider in the health promotion sector. The management of TEFA must create an effective management organizational structure, design a comprehensive TEFA business plan and strategy, and construct a clear workflow and performance Standard Operating Procedure (SOP). It also required a well-defined management and service governance SOP and a well-structured work program. Extend promotions locally and reach a broader audience by utilizing promotional media. Overall, the proposed service innovation strategies are expected to assist TEFA House of Health Promotion in achieving its goal of enhancing the quality of health services and overall public health.
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Hasanah, Kharina Malihatul. "Strategi Promosi untuk Menarik Minat Nasabah di BMT UGT Sidogiri Cabang Pembantu Mumbulsari Kabupaten Jember." Economic : Jurnal Ekonomi dan Hukum Islam 12, no. 2 (2021): 131–36. http://dx.doi.org/10.59943/economic.v12i2.7.
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The fourth component of the marketing mix is promotion strategy, which is a sort of communication used to educate and persuade potential customers about products and services. Promotion may be beneficial for both consumers and producers. The purpose of this study is to determine how well promotional strategies to pique customer interest are being used at BMT UGT Sidogiri, Mumbulsari Sub-Branch, Jember Regency. This study employs qualitative research, collecting data through observation, interviews, and recording, and then analyzing it according to Miles and Huberman's theoretical framework. According to the study's findings, the BMT UGT Sidogiri Mumbulsari sub-branch employs both advertising promotions and face-to-face sales promotions as part of its promotional efforts to pique customers' interest.
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Septian Alin Fithar, Lalu, and Olva Routania Fransiska. "Communication audit of Doto Coffee's promotion strategy for the Bicycle community." COMMICAST 5, no. 1 (2024): 63–78. http://dx.doi.org/10.12928/commicast.v5i1.10107.
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The coffee shop business is increasingly mushrooming in Lombok, and this causes coffee shops to carry out many promotional strategies to compete with competitors and bring in many customers. Coffee shops carry out many kinds of promotions through social media by targeting a diverse target audience. The promotions carried out by coffee shops target the community for cooperation. Approaching the community is a challenge for coffee shops. This study aims to conduct a communication audit on the discount promotion program for Doto coffee bicycle users. The method used in this research is a descriptive qualitative method with a communication audit approach using the SOSTAC model. SOSTAC approach has six stages: Situation analysis, Objective, Strategy, Tactics, Actions, and Control. The results of the communication audit state that the promotional strategy carried out by Doto Coffee has used promotional principles, although many things could be improved. Overall problem. The problem is more dominant in the need for more variation in Doto Coffee's promotional strategies to bring in the bicycle community. The strategy used is only on social media but does not use the community relations approach, even though Doto Coffee's goal is to bring in the community. The recommendations given from this research to Doto Coffee are expected to approach using community relations and social media as a promotional medium to bring in the community and increase community trust.
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Purnomo, Eko, Nina Jermaina, and Nor Eeza Zainal Abidin. "Sports promotion strategy for intellectual disabilities by special olympics Indonesia." PRofesi Humas 9, no. 1 (2024): 90–114. https://doi.org/10.24198/prh.v9i1.55880.
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Background: Disability sports are still not widely known in the wider community. So many people give negative assessments to people with intellectual disabilities. So, there needs to be a promotion to provide education regarding intellectual disabilities and sports (including competitions). Purpose: This research aims to discover how the Bandung Regional Indonesian Special Olympics promotes sports with intellectual disabilities. Methods: This research uses a case study method, with observation, interviews and documentation data collection techniques. This research was conducted in the Indonesian Special Olympics Bandung region and related agencies such as the Youth and Sports Service and the Social Service. Results: This research obtained results that there was cooperation between parties to carry out promotions. Not only organizations, but also the government’s role in providing promotions. The promotion carried out also collaborates with the mass media for reporting, this states that the more news there is, the greater the chance of success in implementing this promotion. And finally, the promotion also uses social media (YouTube, Instagram, Facebook) to target social media users. Conclusion: Implementation of promotions, especially intellectual disabilities, will occur and run successfully if there is cooperation. This collaboration also covers everything from planning to funding. Implications: This research provides implications for implementing disability sports promotion in an unlimited time. This must be done continuously to provide the public with an understanding of intellectual disabilities and sports.
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Novalinda, Rina. "Strategi Dan Pengaruh Promosi Dalam Meningkatkan Penjualan Kacamata Di Optik Jaya Padang." Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya 1, no. 1 (2022): 196–205. http://dx.doi.org/10.47233/jppisb.v1i2.611.
Full textAbstract:
This scientific paper discusses the strategy and influence of promotion in increasing sales of glasses at Optical Jaya Padang. The aim is to find out the promotion strategy and how much influence the promotion has on sales made by Optical Jaya Padang. The type of research that the author uses is descriptive qualitative, where the methods used are observation and interviews. The author conducted interviews with respondents, the respondents who the authors mean are employees of Optical Jaya. After conducting interviews, the authors make observations or observations that aim to make the data that the author can be more complete and real. From the results of the study, it was found that the promotion carried out by Optical Jaya Padang was very important in increasing sales. The author suggests that Optical Jaya is always consistent in carrying out promotional activities so that the promotions carried out are more effective and can benefit Super Optical.