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Dissertations / Theses on the topic 'Strategy to market nanotech products'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Teso, Andrea <1994&gt. "International Strategy and Market Differentiation of High-end Decorative Glass Products from Italy." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/13737.

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The thesis will be about the artistic glass produced on the island of Murano. Starting from an analysis of the district of Murano, the dissertation will examine the aspects typical of Murano companies and their strategies to foreign markets with a particular attention to exports - main strategy adopted. Data are obtained from personal surveys to many firms operating in this industry.

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Li, Joshua. "Market research on China's feminine napkin topsheet market and how should Tredegar decide its market strategy." Thesis, University of Macau, 2000. http://umaclib3.umac.mo/record=b1636660.

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Coimbra, Ana Maria Forjaz Morão Dias. "A go-to-market strategy for green extration and impregnation." Master's thesis, Faculdade de Ciências e Tecnologia, 2012. http://hdl.handle.net/10362/8302.

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Häßler, Alina, and Bernd Souren. "Which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category? : A study of the electric vehicle market in Germany." Thesis, Högskolan Dalarna, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-28013.

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Purpose – The purpose of this study is to investigate which product attributes lead consumers to prefer startups’ products over established companies’ products in the specialty product category. The research object is the electric vehicle market in Germany and the product attributes that are researched are alignable attributes, non-alignable attributes and the price. Design/Methodology/Approach – Quantitative data was collected via an internet questionnaire by means of the non-probability sampling techniques convenience and snowball sampling. The data of 408 members of the German Generation

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Nikolaeva, Antoaneta, Stanimira Nikolova, and Vladimir Yovchev. "Successful Market Coverage Strategy- the Path to Retailers : A Study of the Bulgarian Office Products Retailers." Thesis, Jönköping University, Jönköping International Business School, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7.

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<p>Recently many academic researchers have become interested in the retailers as part of the distribution channel. Today retailers have grown so influential, that sometimes they take the functions of the wholesalers. The retailers constitute the road for manufacturers to the end market. Therefore, knowing retailers’ decision variables and assortment considerations is important for manufacturers when designing upon their marketing strategies. The study is conducted with focus on the Bulgarian office products retail industry. The purpose of the present research is to get a deeper understanding o

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Hall, Daniel Edward. "Understanding the provision and processing of information for information-intensive products as a basis for market segmentation." Doctoral thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-186353.

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This thesis helps to address the gap in literature relating to the study of the provision of information to consumers, consumer information search behaviour and consumer information processing and choice behaviour relating to information-intensive products. Throughout the thesis, wine is taken as an example of an information-intensive product. Through a series of four published papers in peer reviewed journals, the thesis examines how firms can control and manipulate the provision of information to consumers and that by restricting the availability of information, the firm can make its target

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Savchenko, D. V. "The world market of logistics services: modern tendencies and features of development." Master's thesis, Sumy State University, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86542.

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The qualification work is devoted to the study of theoretical and practical aspects of the world transport and logistics business. Trends, scales and prospects of development of the transport industry are revealed. Factors of competitiveness of domestic logistics enterprises in world markets are determined. Attention is paid to material flows and processes of fulfillment of consumer orders, promotion of products in the country and abroad. Recommendations for the development of a universal competitiveness strategy for logistics companies in the context of international business development are

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Lorden, Mack F. "The Localization of Chinese Teas in America." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1429324160.

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Liu, Da. "Analyzing and comparing strategies of Gallo and Delta : between offline and online B2C entry and marketing in China." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/19864.

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Mestrado em Gestão/MBA<br>Empresas e marcas portuguesas como o Gallo e o Delta entram nos mercados chineses há cerca de uma década. Este estudo analisa historicamente as estratégias de entrada e marketing dessas duas marcas na China, já que Gallo e Delta enfrentaram desafios tanto como marcas estrangeiras quanto como uma dieta culturalmente diferente na China. A tese adotou estruturas analíticas para discutir as operações das duas empresas na China como marcas estrangeiras. Como conclusão e análise mais aprofundada, este estudo compara as estratégias offline e online (principalmente Taobao do

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CASSEL, JULIA, and AGNES ÖSTEVIK. "Translucent concrete in product design : Implementation of a new segment of design products through Strategic branding." Thesis, KTH, Produkt- och tjänstedesign, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-248054.

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The company Butong is based on a patented process of casting concrete between two layers of bubble wrap, resulting in panels of translucent concrete. This material is mainly applied as panels in vertical gardens and light installations. Today, the business is based on projects that require custom made designs. Alongside these projects, products with a standardised manufacturing process are desired to extend the company towards the consumer market and fill the workflow gaps existing in their current production. Through strategic branding, this project aimed to create a new business segment of s

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Piala, Martin. "Analýza podnikateľského plánu v oblasti IT." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192422.

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The aim of this thesis is the proposal of a framework for creation of a business plan for IT related projects. Emphasis is targeted on proposing usable framework evolved from theoretical findings. The first part describes the term business plan on theoretical level. Moreover, the first part includes the development of IT investments in start-up projects. The second part relates to a new proposed framework for creation of a business plan for IT related projects, based on the outcomes from the first part. The third part describes practical example of the proposed framework. It includes the Execu

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Гончаренко, О. С. "Еколого-економічне обгрунтування дематеріалізації процесів виробництва і споживання продукції". Thesis, Одеський національний політехнічний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/73340.

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Дисертацію присвячено узагальненню теоретичних засад та удосконаленню науково-методичних підходів до еколого-економічного обгрунтування дематеріалізації процесів виробництва і споживання продукції. У роботі вперше запропоновані теоретико-концептуальні підходи до формування моделі ринку повторного використання товарів широкого вжитку. З метою забезпечення зниження деструктивного впливу матеріальних потоків на довкілля за рахунок дематеріалізації товарів та послуг у дисертації удосконалено методичні підходи до оцінки рівня дематеріалізації продукції та визначення соціо-еколого-економічних ефекті

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Brites, Alice Dantas. "Monitoramento dos efeitos ecológicos e socioeconômicos da comercialização de produtos florestais não madereiros." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/90/90131/tde-24032011-215203/.

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A comercialização de produtos florestais não madeireiros (PFNMs) popularizou-se como atividade promotora do desenvolvimento socioeconômico de comunidades florestais com baixo impacto ambiental. Há evidências, contudo, de que a exploração possa produzir efeitos ecológicos e socioeconômicos negativos, sugerindo que é necessário monitorar tais iniciativas. A comercialização frequentemente ocorre em áreas remotas e em contextos de pobreza, como é o caso de muitas daquelas da Amazônia brasileira. Desta forma, é necessário que o monitoramento restrinja-se a avaliar os efeitos evidenciados como mais

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Hsieh, Wen-Wen, and 謝雯雯. "A Study of Emerging Market Entry Strategy: Consumer Electronic Products in Brazil." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/m4tmsw.

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碩士<br>銘傳大學<br>國際企業學系碩士在職專班<br>102<br>After opening the economic policy, Brazil received attentions from many foreign investors. However, its high import tax rates and complicated tax laws became major thresholds for investors. How do 3C manufacturers in Taiwan strategize and overcome these barriers in order to build long term operations in Brazil? This study is : Discussion on Taiwan''s consumer electronics industry in Brazil market overview, to understand those manufacturers into the Brazil market motivation and entry mode, to analyze the affecting factors entry modes. The research will influ

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洪言之. "The research for channel strategy of male cosmetic products into Chinese market." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/223264.

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Huang, I.-Sheng, and 黃議昇. "The strategy of Taiwanese food processing OTOP products entering Japan market channel." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/27597452772758381298.

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碩士<br>東吳大學<br>企業管理學系<br>101<br>Although Taiwanese agriculture products have been well known in Japan market and also connect tightly with Japan since Japan Ruled Period, recently those exports are decreasing because cheaper products which made in China and Philippine. In fact, Taiwan still has many food processing OTOP(One Town One Product) products which are full of potential of exportation to Japan. This thesis is based on research of local cultural products food industries, and hoping it can help to increase their growing. The thesis probes the best mode of opening Japanese market though r

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Kao, Tzu-Ya, and 高子雅. "Go-To-Market Strategy of Taiwan Mass Facial Skincare Products— The Example of Olay Channel Management." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/tp5356.

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碩士<br>國立臺灣大學<br>企業管理碩士專班<br>102<br>This study starts from understanding most of the historical researches pertaining Go-To-Market strategy, consumer shopping behaviors, channel conflicts, competition analysis, and then skincare market landscape. And look into Taiwan skincare industry by taking the example of Olay and its Go-To-Market strategy, mainly focused on Where-To-Play &; How-To-Win. The major implications cover four angles: 1. Consumers: Olay has to out play in taking the lead in innovation to come out the best of the best products via continuous excitement through competitive claim and

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Lee, Wen-Tsai, and 李文材. "A Case Study on the Entry Strategy of VR Arcade Entertainment Products in the China Market." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5j3yx2.

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碩士<br>國立臺灣大學<br>資訊管理組<br>106<br>The emergence and evolution of virtual reality technology has attracted substantial attention from both research institutes and industrial investors. Abundant efforts have made on the exploration of feasible applications and business opportunities. Despite of these efforts, however, so far market responses are yet to meet people’s expectation. To further investigate potential business possibilities, this thesis undertakes a case study based on the ongoing experience of HTC, one of the pioneer compaies in the virtual reality market, in tackling China market oppor

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Tuze, Hu Gen, and 胡庚足. "On the Competitive Strategy in the market of Consumption electronic products---Exemplified by HD Multi-media System." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/49293228411953144550.

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碩士<br>玄奘大學<br>國際企業學系碩士班<br>99<br>This study applied Analytic Hierarchy Process (AHP), attempted to construct a new model of product design assessment. The purpose of this research is find out the impacts of key success factors on choices and implementation of Hi-Tech firm’s competitive strategies in Taiwan. A system-product and module-product manufacturer of the HD multi-media system industry in Taiwan has been chosen as this research targets. The analytical framework of this research is based on David A. Aaker’s strategy analysis model, which categories strategies as competitive strategy. Acc

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Costa, Leonor Maria de Albuquerque Teixeira da. "AlgaeCoat: Development of edible coatings from marine-based extracts. A Market Strategy." Master's thesis, 2018. http://hdl.handle.net/10362/61563.

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The present work aims to study a go-to-market strategy and validate the pilot-scale functionality of AlgaeCoat – a marine extract with anti-browning activity – used as a post-harvest treatment in minimally processed ‘Cripps Pink’ apple (MP apple) in order to extend its shelf-life, while preserving its freshness and visual appeal. Therefore, this entirely natural formulation – composed uniquely by Codium tomentosum and distilled water – could replace synthetic additives (widely used in Food Industry) potentially harmful for consumer’s health. Previous research projects published by MARE-

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Ou, YuHung, and 歐育宏. "The competitive analysis and strategy for Taiwan agricultural products within ECFA early harvest list to Mainland China’s market." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/48003228246717183006.

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碩士<br>開南大學<br>物流與航運管理學系<br>100<br>After Taiwan and Mainland China signing the Economic Cooperation Framework Agreement (ECFA) .This paper focus on farm produce in the early harvest list, and analyzing the strategy of entering the Mainland China’s market. Due to a limited number of farm produce to consume in Taiwan, underproduction or excess production easily brings the price fluctuation of farm produce, and affects the livelihoods of peasants. The unbalanced of revenue and expenditure are frequent occurred on peasants as well. It should be concerned that the unbalance between production and ma

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Chang, huachia, and 張華嘉. "Analyzing the competitive advantages from financial products of multinational financial institutions in Taiwan and its perspective of global market strategy." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/58824878388414234232.

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碩士<br>輔仁大學<br>管理學院經營管理碩士學程<br>96<br>Financial institutions provide a service as intermediaries of the capital and debt markets. They are responsible for transferring funds from investors to companies, in need of those funds. The presence of financial institutions facilitates the flow of monies through the economy. To do so, savings are pooled to mitigate the risk brought vide funds for loans. Such is the primary means for depository institutions to develop revenue. Taiwanese financial institutions have faced tremendous challenges amid the rapid changes and consolidations in the local financial

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(9847280), Rongbin Yang. "The country-of-origin effects in the Chinese dairy market." Thesis, 2018. https://figshare.com/articles/thesis/The_country-of-origin_effects_in_the_Chinese_dairy_market/13446446.

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Dairy is one of the most produced and valuable agricultural products in the world. China is a key importer of dairy products. This thesis aims to explore the country-of-origin effects in the Chinese dairy market after the food safety scandal in 2008. Despite the fact that previous marketing studies have discussed the different driving factors for country-of-origin effects and their impact on brand equity of various products in various markets, the research on country-of-origin effects in the Chinese dairy market is still absent. In order to fill the research gap, the current study focuses on t

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Chuang, Fu-Chi, and 莊馥綺. "The Research of Using Scenario Analysis and STP Strategy to Research New Products Entering The Market-Take CNT-FED for Example." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/68821424432003142354.

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碩士<br>國立中山大學<br>企業管理學系研究所<br>91<br>The tendency of using flat panel display (FPD) to be the final receiver of digital information is going to take shape because of the digitization. Besides the traditional cathode ray tube (CRT) display , there are several display products in the FPD market, such as liquid crystal display (LCD) , Plasma Display Panels (PDP), organic light-emitter diode (OLED) and so on. Nowadays, because of the innovation of nanotechnnology, which drove the development of carbon nanotubes field effective display (CNT-FED). This new products driven by technology will confront t

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Chen, Zhi–Wei, and 陳志瑋. "Exploring the Combination of Market Development Strategy and Balanced Scorecard in Taiwanese SMEs: An Example of Upgraded Products in An Air Conditioner Manufacture." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/z6hgr5.

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碩士<br>國立虎尾科技大學<br>經營管理研究所<br>101<br>SMEs have been playing a pivotal role in the process of Taiwan’s economic development. In the recent years, in the competition from low labor costs among China and Southeast Asia countries, Taiwan''s SMEs are not only encouraged to actively consolidate the existing products in the market, but should also to actively upgrade its products to new markets to maintain the vitality of enterprises. This study investigates the product upgrade of Taiwan''s SMEs to explore new markets, by introducing the Balanced Scorecard (BSC) system in order to

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Costa, Ana Rita De Luís Casquinha e. "The internationalisation case of fib - in-depth country analysis - France." Master's thesis, 2021. http://hdl.handle.net/10362/123168.

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The purpose of this work project is to develop an internationalisation plan for FiB, a Portuguese SME. The market evaluation and selection were performed by using analytical approaches based on available secondary data. The international market selection was made by using preliminary screening techniques, the country clustering and ranking analysis, and an in-depth analysis of the countries with the greatest potential. France was the selected country to enter, through direct exporting with contracting. A business model and marketing plan were developed in orde

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Nunes, Carlota Duarte Pires Fardilha. "The internationalisation case of fib - in-depth country analysis - Sweden." Master's thesis, 2021. http://hdl.handle.net/10362/123172.

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Patrão, Patrícia Alexandra Rodrigues. "The internationalisation case of fib - the financial analysis of fib expansion to France." Master's thesis, 2021. http://hdl.handle.net/10362/123227.

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The purpose of this work project is to develop an internationalisation plan for FiB, a Portuguese SME. The market evaluation and selection were performed by using analytical approaches based on available secondary data. The international market selection was made by using preliminary screening techniques, the country clustering and ranking analysis, and an in-depth analysis of the countries with the greatest potential. France was the selected country to enter, through direct exporting with contracting. A business model and marketing plan were developed in orde

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Iap, Rita Maria Castelo Branco. "The internationalisation case of fib: in-depth country analysis - Germany." Master's thesis, 2021. http://hdl.handle.net/10362/123238.

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The purpose of this work project is to develop an internationalisation plan for FiB, a Portuguese SME. The market evaluation and selection were performed by using analytical approaches based on available secondary data. The international market selection was made by using preliminary screening techniques, the country clustering and ranking analysis, and an in-depth analysis of the countries with the greatest potential. France was the selected country to enter, through direct exporting with contracting. A business model and marketing plan were developed in order

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Queijeira, Sofia Isabel Mira. "The internationalisation case of fib- in-depth country analysis - Denmark." Master's thesis, 2021. http://hdl.handle.net/10362/123286.

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The purpose of this work project is to develop an internationalisation plan for FiB, a Portuguese SME. The market evaluation and selection were performed by using analytical approaches based on available secondary data. The international market selection was made by using preliminary screening techniques, the country clustering and ranking analysis, and an in-depth analysis of the countries with the greatest potential. France was the selected country to enter, through direct exporting with contracting. A business model and marketing plan were developed in orde

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Сафта, О. П. "Удосконалення міжнародної конкурентної стратегії фірми агроторгової сфери (на прикладі ФГ "Полепродукт")". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/8003.

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Кваліфікаційна робота магістра складається з трьох розділів. Об’єкт дослідження – конкурентна стратегія ФГ «Полепродукт» на міжнародному ринку аграрних товарів. У роботі розглядаються теоретично-методичні основи міжнародної конкурентної стратегії підприємства, фактори і умови забезпечення реалізації міжнародної конкурентної стратегії фірми агроторгової сфери. Проведено аналіз міжнародної конкурентної стратегії фірми ФГ «Полепродукт» на європейському ринку. Пропонуються організаційні заходи удосконалення міжнародної конкурентної стратегії ФГ «Полепродукт» зокрема, обґрунтовується необхідність

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Tokarczyk, John A. "An examination of strategic challenges and opportunities in the wood-based building product industry." Thesis, 2011. http://hdl.handle.net/1957/27291.

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The wood-based building products industry has experienced significant turbulence over the past several decades as a function of multiple forces including among others globalization, product and process innovation, and shifting customer and consumer interest and demands. Collectively, these changes have challenged the historical tenets which have defined industry strategy and competition in the realm of basic products and contributed to consolidation and labor reductions. Consequently, an onus has been placed on industry participants to better understand and adapt to the new competitive landsca

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Шпилєвой, В. О. "Формування маркетингової стратегії підприємства «Одеський коньячний завод» на споживчому ринку центральних регіонів України". Thesis, 2017. http://dspace.oneu.edu.ua/jspui/handle/123456789/6173.

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Метою даної дипломної роботи є розробка маркетингової стратегії підприємства ПрАТ «Одеський коньячний завод» та відповідних заходів на ринку.<br>Целью данной работы является разработка маркетинговой стратегии предприятия ЗАО «Одесский коньячный завод» и соответствующие меры на рынке.<br>The purpose of this thesis is to develop the marketing strategy of PJSC "Odessa Cognac Factory" and the corresponding market activities.

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Іоргачева, О. І. "Формування комунікативної стратегії підприємства відповідно до концепції життєвого циклу товару". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9239.

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У роботі досліджено основні підходи до вивчення поняття «комунікація», визначено особливості та конкретизовано етапи формування комунікативної стратегії підприємства. Проаналізовано ринок кабельно-провідникової продукції України визначено основні його тенденції. Сформовано рекомендації щодо формування комунікативної стратегії ПАТ «Одескабель» на основі концепції життєвого циклу товару та розроблено заходи з реалізації комунікативної стратегії підприємства.<br>The paper investigates the main approaches to the study of the concept of "communication", identifies the features and specifies the sta

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Olivier, Pieter Gerhardus. "Koöperasie as mededingingstrategie vir graanprodusente, 1995." Diss., 1998. http://hdl.handle.net/10500/15704.

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Kooperasies, as werktuie ter doelwitbereiking vir graanprodusente, het sedert hul totstandkoming onderskeibare ontwikkelingsfases deurgegaan. Die toepassing van kooperasie as mededingingstrategie deur graanprodusente is grootliks bei"nvloed deur die veranderings wat tydens die ontwikkelingsfases voorgekom het. Aksies wat in die loop van hierdie ontwikkellngsfases ingestel was, het mettertyd onduidelikhede oor die bestaansgrondslag van die kooperasies laat ontstaan. Die klJmaat van politieke veranderings wat tans in die land heers, kan ook belangrike veranderings meebring ten opsigte van

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Lüth, Maren. "Zielgruppensegmente und Positionierungsstrategien für das Marketing von Premium-Lebensmitteln." Doctoral thesis, 2005. http://hdl.handle.net/11858/00-1735-0000-0006-AFD9-9.

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Севастьянова, А. Ю. "Формування операційної стратегії на засадах BSC". Thesis, 2018. http://dspace.oneu.edu.ua/jspui/handle/123456789/9252.

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Abstract:

У роботі розглядаються основні теоретичні аспекти формування операційної стратегії діяльності підприємства, зокрема її визначення у різних наукових джерелах та підходи до її формування.<br>The paper considers the main theoretical aspects of the formation of the enterprise's operating strategy, in particular its definition in various scientific sources and approaches to its formation.

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