Relevant bibliographies by topics / Strong brands

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Strong brands'

Author: Grafiati
Published: 4 June 2021
Last updated: 18 February 2022

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Journal articles on the topic "Strong brands"

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Kay, Mark J. "Strong brands and corporate brands." European Journal of Marketing 40, no. 7/8 (July 2006): 742–60. http://dx.doi.org/10.1108/03090560610669973.

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Kapferer, Jean-Noël. "‘Building Strong Brands’." Journal of Brand Management 3, no. 4 (February 1996): 278–80. http://dx.doi.org/10.1057/bm.1996.8.

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Wang, Lili, and Ying Ding. "An exemption for strong brands: the influence of brand community rejection on brand evaluation." European Journal of Marketing 51, no. 5/6 (May 8, 2017): 1029–48. http://dx.doi.org/10.1108/ejm-12-2015-0876.

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Purpose Focusing on firm-initiated brand communities, the purpose of this paper is to systematically examine the influence of brand community rejection on consumer evaluations and document the underlying mechanism involved. Design/methodology/approach Four empirical studies were conducted to test the proposed hypotheses. Using a similar 2 × 2 study design, different subject samples and different product categories, Studies 1-3 investigated whether a brand community rejection strategy impacted strong brands differently than weak brands. Furthermore, Study 3 measured reactance as a moderator to explore the underlying process of the impact of a brand community rejection strategy on brand evaluations for different types of brands (i.e. strong vs weak). Study 4 used a 2 × 2 × 2 between-subjects design to examine whether justification would eliminate the negative impact of brand community rejection on subsequent brand evaluations for a weak brand. Findings Across the four studies, the findings consistently suggest that rejection from firm-initiated brand communities harms weak brands but not strong brands. In addition, by incorporating psychological reactance as a moderator of this effect, the authors uncover the process underlying the interaction between brand community rejection and brand strength. Furthermore, the paper examines the reasons that justify rejection to find a solution that eliminates the negative impact of brand community rejection on brand evaluations for weak brands. Originality/value To the best of the authors’ knowledge, this research provides the first investigation of the effects of a brand community rejection strategy for different brands. The findings could advance the social exclusion literature and shed new light on brand community research.
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Dinnie, Keith. "Asian brand strategy: How Asia builds strong brands." Journal of Brand Management 14, no. 3 (February 2007): 272–73. http://dx.doi.org/10.1057/palgrave.bm.2550047.

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Azar, Salim L., Isabelle Aimé, and Isabelle Ulrich. "Brand gender-bending." European Journal of Marketing 52, no. 7/8 (July 9, 2018): 1598–624. http://dx.doi.org/10.1108/ejm-04-2017-0278.

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Purpose Mixed-target brands with strong gender identities, whether it be feminine or masculine, are not always successful at targeting both men and women, particularly in symbolic product categories. While attempting to maximize their sales for both targets, managers often struggle to capitalize on a single brand, and they hesitate between different naming strategies. This paper aims to build on brand gender literature and understand these brands’ (i.e. brands targeting both men and women) potential to adopt an endorsed brand strategy rather than a branded house strategy. Design/methodology/approach The paper uses a before/after experimental design to examine the effect that introducing a gender-incongruent endorsed brand (i.e. feminine endorsed brand name of masculine master brands and masculine endorsed brand name of feminine master brands) can have on consumers’ brand attitude. Findings First, adopting an endorsed brand strategy increases the perceived brand femininity of masculine master brands, but there is no increase in feminine master brands’ perceived brand masculinity. Second, this strategy has a negative impact on consumer attitude toward the master brand, with a stronger negative effect for feminine master brands than for masculine master brands, which is mediated by the brand gender perception change. Third, a negative feedback effect on the brand’s gender-congruent users is revealed. Research limitations/implications One limitation of this work is that the focus is on one sole extrinsic brand characteristic (i.e. brand name) in our experimental design, which artificially influences the relative brand name importance for consumers. Moreover, the studies offered a short text to introduce the renaming. This may have made the respondents focus on the brand more than they would have in real-world conditions. Practical implications This research provides many insights for masculine or feminine mixed-target brands managers in symbolic product categories, as it shows that changing from a branded house strategy to an endorsed brand strategy appears to be unsuccessful in the short run, regardless of master brand’s gender. Moreover, the study reveals negative feedback effects on the attitude toward the initial master brand, following its renaming, in the short run. Originality/value This research provides a warning to managers trying to gender-bend their existing brands because it can lead to brand dilution. It also emphasizes the asymmetrical evaluation of masculine vs feminine master brands, as manipulating a brand’s perceived masculinity appears very difficult to do successfully.
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Angelmar, Reinhard, Sarah Angelmar, and Liz Kane. "Building strong condition brands." Journal of Medical Marketing 7, no. 4 (September 2007): 341–51. http://dx.doi.org/10.1057/palgrave.jmm.5050101.

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González-Benito, Óscar, Mercedes Martos-Partal, and Mariana Fustinoni-Venturini. "Brand Equity and Store Brand Tiers: An Analysis Based on an Experimental Design." International Journal of Market Research 57, no. 1 (January 2015): 73–94. http://dx.doi.org/10.2501/ijmr-2015-006.

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The creation of strong brands interests manufacturers and distributors, as well as researchers. However, previous investigations of brand equity have focused almost exclusively on manufacturers’ brands, without considering the brand equity of store brands. A few exceptions analyse store brands from an aggregate perspective, without differentiating their types. The present study instead considers the effect of store brand tiers (e.g. generics, standard, premium) on brand equity. An experimental design compares scores for different store and manufacturer brands across branded and unbranded tests. Store brands, including premium ones, suffer a brand equity disadvantage compared with manufacturers’ brands. Generic store brands are at a clear disadvantage; premium store brands do not differ from standard store brands in terms of brand equity.
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Li, Chenchen, Dongmei Li, Chi-Yue Chiu, and Siqing Peng. "Strong Brand From Consumers’ Perspective: A Cross-Cultural Study." Journal of Cross-Cultural Psychology 50, no. 1 (September 15, 2018): 116–29. http://dx.doi.org/10.1177/0022022118799456.

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The present research investigates cross-cultural differences in the characteristics associated with brand strength evaluation and the mechanism underlying these cultural differences. Using data from the United States and China, we found that American consumers judge brands with personal characteristics to be stronger than those with relational characteristics, while Chinese consumers show a reversed pattern. Furthermore, cultural differences in brand strength evaluation were salient only when consumers rated brands that were connected with their self-concepts, suggesting that cultural differences in brand strength evaluation ensue from consumers’ internalized preferences. Our findings have theoretical and practical implications for branding management and understanding the mechanism through which culture influences individual behaviors.
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Myeong-Cheol Choi, Zhuo-Cuo Kan, Yuan-Zhao Song,. "The Development Strategy of Pechoin in the New Era." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 5 (April 11, 2021): 435–41. http://dx.doi.org/10.17762/turcomat.v12i5.986.

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With a long history inherited through centuries of business competition, Chinese time-honored brands are a symbol of traditional Chinese culture. As a witness of history, every old Chinese brand is a brand legend, but they arenow gradually declining. According to the latest statistics from the Ministry of Commerce of China, only 160 out ofover 1,600 “Chinese time-honored brands”have beenprofitable since 1993. Many time-honored brands are facing the scourge of brand decline or even extinction, with the remaining brands dying at a rate of 5% per year. In recent years, cosmetics have gradually become an inseparable part of people's daily lives with the increasing income of Chinese residents. China's broad market prospects have attracted many well-known international brands, while many well-known old Chinese brands have been eclipsed in this increasingly fierce market competition. As the saying goes, “An outsider, however strong, should always respects the locals,” foreign brands have overcome the inherent competitive disadvantages of systems, cultural regions, and the like. In contrast, domestic brands have continued to decline under local advantages,the reasons of which are worth discussing. This article uses Pechoin as an example to explore the development strategies of traditional old brands in the new era and explores the causes of the brand’s resurgence in terms of brand innovation and marketing strategy. Its current problems are discussed to provide a way for other traditional brands to rejuvenate.
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Prasad, S. Shyam, and Shampa Nandi. "Factors Impacting Brand Equity of PLBs: A Study of Grocery and Household Items in Bengaluru." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 9, no. 3 (December 20, 2017): 148. http://dx.doi.org/10.21013/jmss.v9.n3.p4.

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In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies have not paid much attention to measuring and conceptualising the factors influencing the brand equity of private label brands. Many researches have looked into the consumer based brand equity (CBBE) of national brands only and hence this study was taken up to examine the dimensions of consumer based brand equity for private label brands including the impact of store image on brand equity.An empirical study was done considering survey instrument from previous study of Girard et al. (2017). The data was collected during December 2016 – January 2017 and SPSS and AMOS were used for analysing data.This study found that <strong>Brand Awareness, Brand Loyalty, Perceived Image, Perceived Value, Perceived Risk, Store Image and Price</strong> are the seven dimensions that build into the brand equity of the private label brands.
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Dissertations / Theses on the topic "Strong brands"

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Knutsson, Andreas. "Strong Brands: Some Fundamentals and Benefits." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-32945.

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Das, Samar Kumar 1956. "A consumer-based theory of strong brands and its implications for brand equity and brand management." Diss., The University of Arizona, 1998. http://hdl.handle.net/10150/288858.

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The power of brands like Coke, Levi's and Nike defies conventional understanding. How do such strong brands get created? What are the sources of their phenomenal strength? The traditional thinking reflected in the brand literature traces the sources of brand strength to the consumer's cognitive knowledge of brand's functional and image attributes, and other associations linked to the brand. I draw upon past research in marketing and social psychology to propose a user-centered view of brand strength. I suggest that loyal consumers actively create 'brandspaces' based on personal, social and cultural factors. These brand knowledge structures may be more insular since they are self generated and anchored in the personal and social self of the user. In Essay 1 of this dissertation, I take the user-centered approach to propose a method for mapping and measuring consumer-based brand equity. I developed a structural model for the sneakers product category with five consumer-based sources of brand equity ('functional attributes','brand image','appeal', 'self-brand relationship', and 'perceived popularity') as independent variables, and study their impact on a four indicator measure of brand equity. In Essay 2, I investigate the role of self-brand relationship schema in promoting insularity of strong brands. I hypothesize that strong brand users, who have high self-brand relationship, suppress or discount negative brand information, as compared to strong users who have low self-brand relationship. Experimental results confirm this central hypothesis. This study clearly shows the centrality of self-brand relationship in promoting brand insularity and brand strength.
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Stenman, Erika. "Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective." Thesis, Högskolan Kristianstad, Fakulteten för ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-19682.

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Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. While some researchers suggest that strong Employer Brands fosters Employee Advocacy, there seem to be little empirical support or comprehensive models incorporating the supportive factors. Earlier studies have been primarily quantitative in nature, focusing on the corporate perspective. This research adds a qualitative angle with focus on the Employee Perspective. The purpose with this thesis is to explore how employees in companies with strong Employer Brands practice Employee Advocacy in a Social Media context, Because of the subjectivist and abductive approach, the method was qualitative in form of interviews with employees of different companies in the service sector as primary data together with secondary data. The findings indicate that Employee Advocacy, although largely driven by employee commitment, in practice seem to be a rather temporary phenomenon. The dominating intrinsic motives for Employee Advocacy does not seem to translate in a Social Media Context, where nature of expression ultimately seem to depend more on external or situational factors. The limitations of this study are the small number of respondents made up of a convenience sample. The narrow theoretical base also limits the study to explore and broaden a phenomenon rather than developing an entirely new concept. The conceptual model could act as a basis for other studies with a combined qualitative/quantitative approach or as a basis for discussion in companies formulating their Employer Branding or Social Media strategies. The original value of the conducted study is a comprehensive model of shapers and some new empirical insights regarding complexities of the Employee Advocacy phenomenon.
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Kindblom, Louise. "UNGDOMAR OCH DERAS UPPFATTNINGAR AV MODEVARUMÄRKEN : En studie av varumärkena Gucci, H&M och Canada Goose bland gymnasieelever i Stockholm." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9157.

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ABSTRACT

Title: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken)

Number of pages: 42

Author: Louise Kindblom

Tutor: Göran Svensson

Course: Media and communication studies C

Period: Autumn term 2007

University: Division of Media and Communication, Department of Information Science, Uppsala university

Purpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.

Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.

Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations. Canada Goose is seen as dishonest, and has the highest level of negative associations. Gucci and H&M are the strongest brands. They are strong regarding different aspects. Canada Goose is the least strong fashion mark. There are differences in perceptions of gender but they are quite seldom very big even if there are exceptions from this rule. The differences are more subtle.

Keywords: fashion brands, teenagers, perceptions, strong brands, associations, image, Kellers pyramid

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Söderberg, Evelina, and Amanda Wissinger. "How a fashion company can create higher brand equity - the importance of using social media." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25907.

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Purpose - With the social media's emergence in recent times, the main purpose of this study is to generate knowledge about social media communication’s impact on consumer-based brand equity, in terms of firm-created and user-generated social media communication. In order to make this possible, knowledge about customer’s perception about a specific brand is required. Furthermore, we are interested in explaining issues concerning how fashion companies can efficiently use social media, and the study’s intention is also to present recommendations of how companies can use social media as a marketing communication tool. Theory and hypothesis – This chapter deals with theory about consumer-based brand equity, where the different components of the model are presented. Also theory about social media, different social media applications and a social media strategy are described. Finally, firm- created and user-generated social media communications impact on brand equity are discussed, which leads to the study’s hypotheses. Methodology – The study has a triangulation consisting of both a qualitative and a quantitative part and has essentially a deductive approach. The study interviewed one expert in the fashion industry and one expert in the area of social media. An interview with the analysed company’s marketing manager was also made. The quantitative study was made on 624 respondents, which were all members of the company’s customer club. 97 of these 624 respondents were investigated in order to observe the impact of firm-created and user- generated social media communication on brand equity. Empirical findings and results – The findings in the study indicate that firm-created social media communication positively impact brand equity, while user-generated did not show to be significant. In this study it was shown that the majority of the respondents use social media, especially Facebook, and the content that most valuable was access to discounts and promotions as well as information about the brand and its products. Conclusion - Our study confirms the importance for companies to use social media as a marketing tool and it should be in all managers’ interest to make use of this channel. Also the importance of having high brand equity is highlighted and how the customer’s perceptions about a brand can be used as guidelines in order to increase brand equity.
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Ericsson, Maria, and Jacqueline Pettersson. "Lojala kunder och paraplyvarumärkesstrategier." Thesis, Linköping University, Department of Management and Economics, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2516.

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Den övergripande problematiken vi identifierat är relationen mellan starka varumärkenoch kundlojalitet i företag med flera olika produktvarumärken. Syftet med denna uppsats är att förstå om och hur företag med paraplyvarumärkesstrategier kan skapa och bibehålla lojala kunder. Vi vill överföra det övergripande teoretiska resonemanget inom varumärkesstrategi och inom lojalitetsstrategi på företag med paraplyvarumärkesstrategier.

Varumärket Axfood är ett exempel på ett företag som har flera olika produktvarumärken (Hemköp, Willy:s, Willy:s hemma med flera). Vi har vid genomförandet av studien valt att använda oss av Axfood som studieobjekt. Vi har intervjuat medarbetare och kunder till Axfood för att samla in relevant data.

Vi anser att det går att skapa lojala kunder för företag med paraplyvarumärkesstrategier. Det som avgör om det är möjligt är om de olika produktvarumärkena står för samma grundläggande kärnvärden. Produkterna kan skilja sig åt vad gäller typ av produkt eller karaktär, men vissa grundläggande variabler måste vara lika för att det ska vara möjligt att skapa lojalitet.


The comprehensive problems we acknowledged are the relationship between strong brands and customer loyalty in corporations with umbrella brand strategies. The purpose of this thesis is to understand if and how corporations with umbrella brand strategies can create and retain loyal customers. Our intention is to apply the theoretical framework of brand strategy and loyalty strategies on corporations with umbrella brand.

Axfood is one example of a corporation which hold a number of product brands (Hemköp, Willy:s, Willy:s hemma et cetera). In this study we have chosen to use Axfood as an object of study and we have interviewed employees and customers to collect relevant data.

Our conclusions are that it is possible to create loyal customers in corporations with umbrella brands. The crucial aspects are that the product brands support the same fundamental values. The products can differ considering type of product or characteristics but some fundamental values has to be equal to make it possible to create loyal customers.

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Wiseman, Toby Augustus Julius. "Strong gravity on branes." Thesis, University of Cambridge, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.620574.

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Stiffler, Kory M. "A walk through superstring theory with an application to Yang-Mills theory: k-strings and D-branes as gauge/gravity dual objects." Diss., University of Iowa, 2010. https://ir.uiowa.edu/etd/744.

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Superstring theory is one current, promising attempt at unifying gravity with the other three known forces: the electromagnetic force, and the weak and strong nuclear forces. Though this is still a work in progress, much effort has been put forth toward this goal. A set of specific tools which are used are gauge/gravity dualities. This thesis consists of a specific implementation of gauge/gravity dualities to describe k-strings of strongly coupled gauge theories as objects dual to Dpbranes embedded in confining supergravity backgrounds from low energy superstring field theory. Along with superstring theory, k-strings are also commonly investigated with lattice gauge theory and Hamiltonian methods. A k$string is a colorless combination of quark-anti-quark source pairs, between which a color flux tube develops. The two most notable terms of the k-string energy are, for large quark anti-quark separation L, the tension term, proportional to L, and the Coulombic 1/L correction, known as the Luscher term. This thesis provides an overview of superstring theories and how gauge/gravity dualities emerge from them. It shows in detail how these dualities can be used for the specific problem of calculating the k-string energy in 2+1 and 3+1 space-time dimensions as the energy of Dp-branes in the dual gravitational theory. A detailed review of k-string tension calculations is given where good agreement is found with lattice gauge theory and Hamiltonian methods. In reviewing the k-string tension, we also touch on how different representations of k-strings can be described with Dp-branes through gauge/gravity dualities. The main result of this thesis is how the Luscher term is found to emerge from the energy calculation of Dp-branes. In 2+1 space-time dimensions, we have Luscher term data to compare with from lattice gauge theory, where we find good agreement.
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JIN, YOUQI, and XIAOCHEN XU. "Developing a strong brand." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15581.

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Wulff, Linus. "Strings, boundary fermions and coincident D-branes." Doctoral thesis, Stockholm : Department of Physics, Stockholm University, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6576.

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Books on the topic "Strong brands"

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A, Aaker David. Brand equity: Building strong brands. Taiwan: Zhoa Yang Dang, 1995.

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Building strong brands. New York: Free Press, 1996.

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Asian brand strategy: How Asia builds strong brands. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2006.

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Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.

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Keller, Kevin Lane. Building customer-based brand equity: A blueprint for creating strong brands. Cambridge, Mass: Marketing Science Institute, 2001.

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Designing brand identity: A complete guide to creating, building and maintaining strong brands. 2nd ed. Hoboken, N.J: John Wiley, 2006.

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The Olympic Games effect: How sports marketing builds strong brands. 2nd ed. Singapore: John Wiley & Sons, 2012.

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The Olympic Games effect: How sports marketing builds strong brands. Singapore: John Wiley & Sons Asia, 2008.

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Siobhán, Tiernan, and O'Dwyer Michele, eds. "Show us what you've got": Building and managing strong brands in Ireland's service SME's. Newcastle upon Tyne: Cambridge Scholars, 2010.

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101 keys to building a strong fitness brand. Monterey, CA: Healthy Learning, 2013.

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Book chapters on the topic "Strong brands"

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Saviolo, Stefania, and Antonio Marazza. "Brands and Social Identities: An Increasingly Strong Connection." In Lifestyle Brands, 6–14. London: Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137285935_2.

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Merk, Michaela. "How Brands Can Benefit from Strong Sales Force-Brand Relationships." In Luxury Sales Force Management, 166–74. London: Palgrave Macmillan UK, 2014. http://dx.doi.org/10.1057/9781137347442_5.

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Brunnthaller, Markus. "Semantic Networks of Strong and Weak Brands." In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference, 124. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10963-3_63.

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Govers, Robert, and Frank Go. "How to Build Strong Place Brands that Bridge Gaps." In Place Branding, 254–69. London: Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_16.

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Kurtulus, Kemal, and Zehra Bozbay. "Exploring Country of Manufacture Effect on Strong and Weak Brands." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 407–11. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18687-0_151.

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Li, Foguan. "Empirical Research on National Competitiveness through Strong Brands’ Industry Distribution." In Advances in Intelligent Systems and Computing, 35–41. Berlin, Heidelberg: Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-27711-5_6.

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Kaefer, Florian. "Christopher Hire on Strong City Brands and Data-Led Innovation." In An Insider's Guide to Place Branding, 105–8. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67144-0_17.

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O'Donohue, Michael, and Tamsin Addison. "Build Strong Brands and Develop Communications: An Argument for Using Consumer Need States over Values." In Market Research Best Practice, 309–17. Hoboken, NJ, USA: John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119208815.ch15.

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Hofmann, Verena, Lisa Schoner-Schatz, and Nicola Stokburger-Sauer. "Does the Endorser’s Smile in Destination Ads Affect Consumer Response? The Case of Strong Versus Weak Destination Brands: An Abstract." In Marketing at the Confluence between Entertainment and Analytics, 383–84. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_69.

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Lieven, Theo. "Creating a Strong Sports Shoe Brand." In Brand Gender, 121–27. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-60219-6_6.

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Conference papers on the topic "Strong brands"

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Shi, An, Gao Liang, and Wang Jian. "Corporate Brand Cube: Building Strong Corporate Brands." In 2006 International Conference on Management Science and Engineering. IEEE, 2006. http://dx.doi.org/10.1109/icmse.2006.314004.

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Casanoves-Boix, Javier, and Monica Pérez-Sánchez. "BRAND MANAGEMENT APPLIED TO HIGHER EDUCATION: BUILDING STRONG BRANDS IN MEXICAN PUBLIC UNIVERSITIES." In 14th International Technology, Education and Development Conference. IATED, 2020. http://dx.doi.org/10.21125/inted.2020.1732.

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Teodorović, Milivoj. "THE IMPACT OF SUSTAINABILITY ON DEVELOPING STRONG TOURISM BRANDS." In Sitcon 2015. Belgrade, Serbia: Singidunum University, 2015. http://dx.doi.org/10.15308/sitcon-2015-193-197.

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Moraes, Sergio Garrido, Vivian Iara Strehlau, and Reynaldo Dannecker Cunha. "DOES COUNTRY OF ORIGIN MATTER IN FACE OF STRONG GLOBAL BRANDS?" In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.02.04.03.

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Viet Lam, Nguyen. "STRATEGIES AND SOLUTIONS TO BUILD STRONG BRANDS FOR VIETNAM COMMERCIAL BANKS." In International Conference on Marketing. The International Institute of Knowledge Management - TIIKM, 2019. http://dx.doi.org/10.17501/23572655.2018.5102.

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Casanoves-Boix, Javier, Monica Pérez-Sánchez, and Carlos Chang Albitres. "STUDENT LOYALTY AS A KEY TO BUILDING STRONG BRANDS IN MEXICAN PUBLIC UNIVERSITIES." In 12th International Conference on Education and New Learning Technologies. IATED, 2020. http://dx.doi.org/10.21125/edulearn.2020.1211.

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Navarro, Luis, Jesus Pastor, Ana Clara Pastor, and Adrian Archanco. "Is Origin Denomination an Important Marketing Strategy? The Case of Spanish Wine Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2010. http://dx.doi.org/10.36880/c01.00110.

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This investigation work consists on an analysis with the model European Customer Satisfaction Index (ECSI), in order to know the influence that has belonging to an Origin Denomination in the wine sector. So, we’ve made a marketing research directed to the particular case of Somontano’s Wine Origin Denomination which acts as an “umbrella” brand for many wineries of Aragón (Spain). Simultaneously these wineries have their wines under different brands. This study tries to find out if to belong to a DO benefits the wineries. Possibly “strong” wineries improve the image of Somontano’s DO and other wineries of the zone. Young wineries benefit themselves with the image old ones have earned. It brings us to a question about if DO Somontano and their customers satisfaction are related or not. Model ECSI allows us to determine consumers’ satisfaction aabout a certain product or service. It also demonstrates the relations existing between satisfaction and other factors that take part on purchase.
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Önder, Begüm Aylin. "Using the Concept of “Social Distancing” in Advertising Designs: A Comparative Analysis." In COMMUNICATION AND TECHNOLOGY CONGRESS. ISTANBUL AYDIN UNIVERSITY, 2021. http://dx.doi.org/10.17932/ctcspc.21/ctc21.009.

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Corporate social responsibility is one of the activities that goes beyond philanthropy, based on volunteerism in line with the responsibilities of enterprises towards society. This concept, which offers businesses the opportunity to look after and develop their brand image in the eyes of society, has become a necessity, not a choice, especially in today's world. In order to meet social expectations, the effectiveness of static and dynamic advertising messages implemented in all social benefit-based studies for human development such as environment, health and education is very important in terms of ensuring audience communication. In the second half of 2019, people were confined to homes and life came to a standstill all over the world in order to reduce and prevent the impact of the pandemic within the scope of the “New Type Corona Virus” (COVID-19) measures, which are from the sars-cov-2 coronavirus family, which is spreading rapidly globally starting from Wohan, Hubei Province, China. As a basic protection module for humanity against corona virus, it has incorporated the concept of social distancing into their lives in order to reduce the contact of staying at home and increasing hygiene, except in mandatory situations. During this extraordinary period, many brands on a global scale have included the concept of “social distance” in their advertising messages with the awareness of corporate social responsibility and have started to inform and educate the community about this issue by emphasizing the importance of the process. Within the scope of this research, advertising designs prepared by brands acting with corporate social responsibility awareness through the concept of social distancing during the Pandemic period were discussed and how the meaning structures behind the messages were created and transmitted. The research is limited to 3 (three) advertising designs determined by the 'judicial sampling' method (selective method). In the sample of the study, advertising narratives of brands in different sectors were explained in general framework and similar and different aspects of messages were uncovered by performing comparative analysis between messages in line with the findings obtained from the narratives. In this context, it was determined that the contrasts of “pessimism and optimism, hope and despair, happiness and unhappiness, death and life, strong and powerless, youth and old age, unity/togetherness and separation, struggle and defeat, nature and culture” were constructed as the main discourse.
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Pivovarov, V., and A. Glaz. "ИННОВАЦИОННЫЙ АГРОПРОМЫШЛЕННЫЙ КЛАСТЕР В СИСТЕМЕ РАЗВИТИЯ РЕГИОНА: ОПЫТ СТРАН ЕВРОПЕЙСКОГО СОЮЗА." In Perspektivy social`no-ekonomicheskogo razvitiia prigranichnyh regionov 2019. Институт экономики - обособленное подразделение Федерального исследовательского центра "Карельский научный центр Российской академии наук", 2019. http://dx.doi.org/10.36867/br.2019.48.69.040.

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Статья посвящена активизации государственной инновационной политики. Упорядочены представления о месте инновационных кластеров в общей экономической стратегии Беларуси. Методологическую основу работы составили концепции ведущих экономистов, реализующих современные подходы к анализу экономики инноваций и регионального развития. Инновационные кластеры предназначены для обеспечения роста в регионе количества новых компаний с высокой конкурентоспособностью и сильными брендами. The article is dedicated to the intensification of state policy. The idea of the place of innovative clusters in the overall economic strategy of Belarus is arranged. The concepts of leading economists implementing modern approaches to the analysis of the economy of innovation and regional development form the methodological basis of the article. Innovative clusters are designed to ensure the growth of the number of new companies with high competitiveness and strong brands in the region.
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Sato, Matsuo. "BPS bound states of D6-branes and lower dimensional D-branes." In STRING THEORY; 10th Tohwa University International Symposium on String Theory. AIP, 2002. http://dx.doi.org/10.1063/1.1454403.

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Reports on the topic "Strong brands"

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Arkani-Hamed, Nima. Field Theoretic Branes and Tachyons of the QCD String. Office of Scientific and Technical Information (OSTI), January 1999. http://dx.doi.org/10.2172/9976.

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Kachru, Shamit. Bouncing Brane Cosmologies from Warped String Compactifications. Office of Scientific and Technical Information (OSTI), August 2002. http://dx.doi.org/10.2172/799924.

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Yin, Zheng. Dirichlet branes and nonperturbative aspects of supersymmetric string and gauge theories. Office of Scientific and Technical Information (OSTI), May 1998. http://dx.doi.org/10.2172/753013.

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Alexander, Stephon. Brane Gas Cosmology, M-Theory and Little String Theory. Office of Scientific and Technical Information (OSTI), February 2003. http://dx.doi.org/10.2172/812630.

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Kachru, Shamit. Lectures on Warped Compactifications and Stringy Brane Constructions. Office of Scientific and Technical Information (OSTI), July 2001. http://dx.doi.org/10.2172/787177.

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Adams, Allan W. Strings, Branes and K-Theory from E{sub 8} Bundles in 11 Dimensions. Office of Scientific and Technical Information (OSTI), August 2002. http://dx.doi.org/10.2172/799922.

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Kachru, Shamit. Brane/Flux Annihilation and the String Dual of a Non-Supersymmetric Field Theory. Office of Scientific and Technical Information (OSTI), January 2002. http://dx.doi.org/10.2172/798987.

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Schulz, M. Domain Walls, Branes, and Fluxes in String Theory: New Ideas on the Cosmological Constant Problem, Moduli Stabilization, and Vacuum Connectedness. Office of Scientific and Technical Information (OSTI), April 2005. http://dx.doi.org/10.2172/839826.

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Pedersen, Gjertrud. Symphonies Reframed. Norges Musikkhøgskole, August 2018. http://dx.doi.org/10.22501/nmh-ar.481294.

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Symphonies Reframed recreates symphonies as chamber music. The project aims to capture the features that are unique for chamber music, at the juncture between the “soloistic small” and the “orchestral large”. A new ensemble model, the “triharmonic ensemble” with 7-9 musicians, has been created to serve this purpose. By choosing this size range, we are looking to facilitate group interplay without the need of a conductor. We also want to facilitate a richness of sound colours by involving piano, strings and winds. The exact combination of instruments is chosen in accordance with the features of the original score. The ensemble setup may take two forms: nonet with piano, wind quartet and string quartet (with double bass) or septet with piano, wind trio and string trio. As a group, these instruments have a rich tonal range with continuous and partly overlapping registers. This paper will illuminate three core questions: What artistic features emerge when changing from large orchestral structures to mid-sized chamber groups? How do the performers reflect on their musical roles in the chamber ensemble? What educational value might the reframing unfold? Since its inception in 2014, the project has evolved to include works with vocal, choral and soloistic parts, as well as sonata literature. Ensembles of students and professors have rehearsed, interpreted and performed our transcriptions of works by Brahms, Schumann and Mozart. We have also carried out interviews and critical discussions with the students, on their experiences of the concrete projects and on their reflections on own learning processes in general. Chamber ensembles and orchestras are exponents of different original repertoire. The difference in artistic output thus hinges upon both ensemble structure and the composition at hand. Symphonies Reframed seeks to enable an assessment of the qualities that are specific to the performing corpus and not beholden to any particular piece of music. Our transcriptions have enabled comparisons and reflections, using original compositions as a reference point. Some of our ensemble musicians have had first-hand experience with performing the original works as well. Others have encountered the works for the first time through our productions. This has enabled a multi-angled approach to the three central themes of our research. This text is produced in 2018.
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London - Strand Branch, interior; General Banking Office 1919. Reserve Bank of Australia, March 2021. http://dx.doi.org/10.47688/rba_archives_pn-000276.

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