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Journal articles on the topic 'Structure of fairs and exhibitions'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Chychkalo-Kondratska, Iryna, Vladyslav Zhytnyk, and Aapis Bairamov. "Exhibition and Trade Fair Activities in the System of Support for National Exporters." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 49–54. http://dx.doi.org/10.26906/eir.2020.3(78).1996.

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The article substantiates the role of the state in supporting participants of national and foreign exhibitions and fairs and processes of development of exhibition infrastructure. The international exhibitions and fairs are not only an important communication tool, but also a mechanism for promoting new technologies and products in national and international markets. A comparative description is made and the differences between fairs and exhibitions are determined. The structure of the distribution of exhibition areas in the world is analyzed and it is found that Europe has the largest number

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Sadovnichaya, Anna, and Ilona Chkhotua. "Tourism, Industrial Exhibitions, and Trade Fairs in the Russian Far East: Strategic Assessment of the Potential for Development." Strategizing: Theory and Practice 3, no. 1 (2023): 34–51. http://dx.doi.org/10.21603/2782-2435-2023-3-1-34-51.

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The Russian Far East possesses an enormous natural and economic potential, however, its sectoral structure is represented mainly by extractive and manufacturing industries. Certain limiting factors impede the economic development of this microregion and the implementation of its strategic development priorities. Tourism and exhibition and trade fair activities are the largest inter-industry complexes with a significant multiplier effect on the local strategic goals. The research featured tourism and exhibition and trade fair activities as both interconnected and independent complexes that stim

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Hausmann, Thomas. "The Importance of Fairs And Exhibitions for Tourism." Business: Theory and Practice 8, no. (2) (2007): 87–93. https://doi.org/10.3846/btp.2007.14.

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Fairs and exhibitions have become a fixed part in tourist industry in the field of marketing policies. Not only that fairs and exhibitions are a market instrument for the tourist industry to present technological innovations of the branch. Fair policy has also developed into an independent marketing instrument by means of which technological, social and communicative innovations with important target groups are to be worked out. The available essay describes the importance of that kind of marketing instrument and the dealing with it.

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Nikitin, Yury, Vasiliy Goryunov, Vera Murgul, and Nikolay Vatin. "Russian Sections at World and International Fairs." Advanced Materials Research 1065-1069 (December 2014): 2674–80. http://dx.doi.org/10.4028/www.scientific.net/amr.1065-1069.2674.

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Russian exposition pavilions at world and international fairs, expressive and unique in their artistic formulation, were always among the most visible national buildings. Beginning with the first structures at the 1867 World Fair in Paris, Russia presented medieval Russian architectural forms at all subsequent exhibitions. An important feature of Russia’s exhibition building abroad was the supreme desire to achieve high quality despite the fact that the structures were doomed to destruction. Russian architects strove to create an original image of the national exhibition pavilion, and so their

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Куцулова, Ф. А. "Exhibition and pressentation activities in the developmennt of folk art enterprrises." Экономика и предпринимательство, no. 6(119) (June 23, 2020): 685–87. http://dx.doi.org/10.34925/eip.2020.119.6.142.

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Статья посвящена маркетинговым аспектам обеспечения эффективности участия предприятий декоративно-прикладного искусства в выставках и ярмарках проводимых на самых различных уровнях, целью исследования является разработка маркетинговых стратегий эффективности участия предприятий НХП (народно-художественного промысла) в выставках-ярмарках, основными результатами исследования следует обозначить выявление направлений маркетинговых мероприятий развития бизнеса в сфере НХП. В ходе исследования использовались методы синтеза, индукции. Анализ структуры и содержания предлагаемых маркетинговых мероприят

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Carsamer, Emmanuel. "Customer banking rights awareness in Ghana." Banks and Bank Systems 13, no. 2 (2018): 141–52. http://dx.doi.org/10.21511/bbs.13(2).2018.12.

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The purpose of this paper is to investigate the determinants of customer banking right awareness regarding banking products and services in Ghana. A survey of 569 bank customers was conducted in Metropolitan Assemblies in Ghana, using a structured questionnaire with Likert-type questions. Customers were conveniently intercepted as they walked out of universal banks. Ordered probit estimation technique was used to test the research hypotheses. The study revealed that whilst bank variables (duration and number of visits) improve customers’ knowledge on bank products and services, demographic fac

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Kourkouridis, Dimitris, and Asimenia Salepaki. "Cultural Dimensions of Trade Fairs: A Longitudinal Analysis of Urban Development and Destination Loyalty in Thessaloniki." Urban Science 9, no. 7 (2025): 237. https://doi.org/10.3390/urbansci9070237.

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Trade fairs are not only commercial platforms but also catalysts for urban development, city branding, and international engagement. This longitudinal study analyzes data from trade fair exhibitors from China, the United Arab Emirates (UAE), and Germany to examine how cultural differences influence their experiences, satisfaction, and destination loyalty within the urban landscape of Thessaloniki. By adopting Social Exchange Theory (S.E.T.) as a framework, this research applies a mixed-methods approach, combining surveys and in-depth interviews conducted over multiple years (2017–2024) at the

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Oberste-Hetbleck, Nadine. "Reflecting on the Development of a Digital Platform for the Analysis of Fairs for Modern and Contemporary Art—Approach, Challenges, and Future Perspectives Using the Project ART|GALLERY GIS|COLOGNE as an Example." Arts 8, no. 3 (2019): 88. http://dx.doi.org/10.3390/arts8030088.

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Founded in 1967 under the name Kunstmarkt Köln, today’s ART COLOGNE was the first art fair worldwide to specialize in contemporary art. Its primary objectives were to further the art trade in Germany, promote German artists, and establish a new center for the art trade in post-war Germany. Since then, the model of a ‘fair for modern and contemporary art’ has become a globally prosperous format. The starting point of this article is a discussion of an approach to establishing a digital platform for the analysis of the development of the composition of exhibitors at ART COLOGNE during its first

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Suleymanova, Olesya. ""SAAMI NATIONAL GAMES": TO THE PROBLEM OF PRESERVATION AND POPULARIZATION OF ETHNOCULTURAL TRADITIONS OF INDIGENOUS INHABITANTS OF THE MURMANSK REGION." Transaction Kola Science Centre 3, no. 4 (2024): 50–61. https://doi.org/10.37614/2949-1185.2024.3.4.005.

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Saami National Games" is an annual festival of Saami culture and crafts associated with holding national sports competitions in summer sports, which is held in the village of Lovozero and at the Loparskaya station in the Murmansk region. Based on an empirical study that was carried out in 2024 at the Loparskaya station in the Murmansk region, the structure and scenario of this event are analyzed. Of particular interest are the national competitions of the indigenous people (Saami) included in the program of the celebration — lasso throwing on horns, crossbow shooting, fishing with a can, Saami

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ÇAVDAR, Ayşegül ÇELENK, and Cengiz TAVŞAN. "Examining the Concepts of Future and Experimentation in Architecture through Expo2025." Proceedings of the international conference of contemporary affairs in architecture and urbanism-ICCAUA 8, no. 1 (2025): 327–42. https://doi.org/10.38027/iccaua2025tr0027.

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Architecture is a discipline that reflects changing trends, offering new perspectives on the evolving world and bridging the gap between the past and the present. Today’s rapidly advancing technologies are influencing design in pavilions at fairs, exhibitions, Expos, and biennales, introducing innovative approaches. This study aims to examine the concept of experimentation and analyze how new approaches in materials, design processes, and production techniques are applied in pavilions designed for future-oriented projects. The study will focus on pavilions designed for Expo 2025 in Japan, exam

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Ongachi, Ruth Niva, Peter Maku Ngatia, Elizabeth Nambuswa Makokha, and Julius Miroga. "Entrepreneurial networking and performance of small and medium paper and wood manufacturing firms in Kenya." American Journal of Social Sciences and Humanities 10, no. 1 (2025): 90–109. https://doi.org/10.55284/ajssh.v10i1.1449.

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The purpose of this study is to investigate the influence of entrepreneurial networking on performance of small and medium paper and wood manufacturing firms in Kenya. The study population were 437 small and medium paper and wood manufacturing firms in Kenya. Structured questionnaires were employed for data collection using two ways: drop and pick method and emailing survey. Pearson R correlation and multiple regression models were used to quantify the association entrepreneurial networking and performance of small and medium paper and wood manufacturing firms. Study findings established that

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Budrina, Ludmila A. "THE RUSSIAN DEPARTMENT’S CARVED STONE AT THE 1893 WORLD’S COLUMBIAN EXPOSITION: RECONSTRUCTION OF THE COLLECTION." Ural Historical Journal 71, no. 2 (2021): 17–24. http://dx.doi.org/10.30759/1728-9718-2021-2(71)-17-24.

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In the 19th century stone-cutting art has become one of the brightest elements in the representation of the Russian Empire. World’s fairs provided ample opportunities for this representation. The article examines the structure of the collections and the list of the exhibitors at one of the largest fairs — The World’s Columbian Exposition of 1893. The paper draws upon both published and archival documents, including those which have not yet been used for the examination of the representation of Russia’s stone art at this exhibition. It reconstructs mineralogical, technical and typological diver

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Pasitska, Oksana. "«TRADE LOCAL, BUY LOCAL, BE LOCAL»: AGRICULTURAL EXHIBITIONS AND FAIRS IN HALYCHYNA IN THE 20-30S OF THE 20TH CENTURY." Contemporary era 8 (2020): 19–27. http://dx.doi.org/10.33402/nd.2020-8-19-27.

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The article focuses on the exhibition activities of the Ukrainians, which were reflected upon in periodicals. In particular, it analyzes the organizational aspects and features of fairs and exhibitions of the agricultural products that were held upon the initiative of economic institutions and public organizations such as «Silskyi Hospodar» («The Farmer»), «Maslosoiuz», «Tsentrosoiuz», RSUK («The Auditing Union of Ukrainian Cooperatives»), «Soiuz ukrainok» («The Union of Ukrainian Women»), «The Ukrainian Folk Art» («Ukrainske narodne mystetstvo»), «The Hutsul Art» («Hutsulske mystetstvo»), «Th

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Cho, Taeyoung, Taesoo Cho, and Hao Zhang. "The Effect of IMC of Golf Product Exhibitions on Customer Behavior and Recommendation Intention." Tourism and Hospitality 2, no. 3 (2021): 288–301. http://dx.doi.org/10.3390/tourhosp2030018.

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The aim of this study was to present strategic measures for the sustainability of exhibitions and fairs by examining the relationship between integrated marketing communication (IMC) and the customer behavior and recommendation intentions of the participants who attended golf exhibitions and fairs. To achieve this aim, we conducted a literature review of IMC to formulate a hypothesis; next, we administered a questionnaire to 256 participants at the exhibitions and fairs related to golf equipment. The results show that the two-way communication of the exhibition and fair was positive for the cu

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Doroshenko, Marina V., and Irina A. Kudryashova. "Process approach to enterprise management as a factor of the increase in economic stability." World of Economics and Management 20, no. 1 (2020): 67–85. http://dx.doi.org/10.25205/2542-0429-2020-20-1-67-85.

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The article focuses on the application of process management models in industrial enterprises which best enhance their competitiveness and efficiency under the conditions of crisis development, increased risks, and uncertainty. The presented results of the study are based on the expert survey conducted among the heads and managers of Kuzbass machine-building enterprises on process-oriented management for the period 2015-2018. By interviewing 500 respondents – the participants of the conferences, seminars, round table discussions, and trainings held within the framework of various thematic exhi

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Ebrima Sillah and Indrianawati Usman. "The Influence of Information Systems on Tourist Arrival in the Gambia." SIASAT 8, no. 2 (2023): 89–102. http://dx.doi.org/10.33258/siasat.v8i2.149.

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This paper examines the new futures that develop because of using information systems in the Gambia's tourist and hospitality industries, focusing on the increase in visitor arrivals. Information systems have increased the number of tourists visiting The Gambia by promoting the country, providing information about its attractions and amenities, and making it easier to plan and book trips. This has enabled potential tourists to make well-informed decisions. The study uses the qualitative method with a review of the literature and primary data. According to the study, the functionality of inform

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Ferraz de Matos, Patrícia, Hande Birkalan-Gedik, Andrés Barrera-González, and Pegi Vail. "Introduction: World Fairs, Exhibitions and Anthropology." Anthropological Journal of European Cultures 31, no. 2 (2022): 1–14. http://dx.doi.org/10.3167/ajec.2022.310202.

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Abstract World fairs and exhibitions served as important venues for empires to showcase their industrial and technological achievements. Moreover, they also presented ‘civilisational models’ that portrayed Europeans as the most advanced and sophisticated and depicted the distant inhabitants as exotic and primitive. In portraying distant peoples, these contrasts were evident through their dress styles, dance, music, and performance of daily customs, but most noticeably, through their skin colours. With five articles focusing on world fairs and exhibitions in diverse locations and times, this sp

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Filipová, Marta. "Response to Issue 31(2) on World's Fairs." Anthropological Journal of European Cultures 32, no. 1 (2023): v—xi. http://dx.doi.org/10.3167/ajec.2023.320101.

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World's fairs and international exhibitions do not cease to fascinate researchers. Just as the objects, people and ideas on display at these massive events captivated their audiences, many humanities disciplines have studied exhibitions with similar curiosity and interest. A vast number of publications comprising articles, monographs, anthologies and special issues have been written on individual world's fairs, histories of exhibitions in a single country, or the participation of a specific country in the expositions. They are approached from various subject areas, but most commonly and fruitf

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Senuliene, Jurgita. "Searching for Identity in the 20th-Century Lithuanian-American Food Exhibitions." Loci Communes 1, no. 2 (2022): 1–19. http://dx.doi.org/10.31261/lc.2022.02.04.

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In this case the author of the article, using quantitative and qualitative analysis of the selected periodical publications, examines ethnic food fairs held in the USA in the 20th century. Focusing on the issue of food as an expression of ethnic identity, the article aims to reveal how Lithuanian emigrants, by organising and participating in ethnic food exhibitions, disseminated and aspired to maintain their ethnic and national identity. The theoretical approach of the research is based on the theories of coexistence of multicultural societies, that is the “melting pot” and a “salad bowl”. The

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PETRYSHYN, Nataliia, and Iryna KRIACHENKO. "Ways to increase the recognizability of enterprise’s products in foreign markets." Economics. Finances. Law 9/1, no. - (2022): 27–30. http://dx.doi.org/10.37634/efp.2022.9(1).6.

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Introduction. Foreign economic activity (FEA) is one of the most important areas of economic activity of enterprises. There are many benefits to exporting or importing efficiently. But we must not forget that the effectiveness of sales both in the domestic market and abroad directly depends on the competitiveness of the product and the company as a whole. Competitiveness is the ability of a product or enterprise to compete with other enterprises in the market through comparative advantage. One of the comparative advantages is the recognizability of the product, brand, company in the market. Th

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Kuzyk, Oleg. "The Strategic Role of Exhibition and Fairs in Marketing Activities of Agribusiness of Ukraine." Marketing and Digital Technologies 7, no. 2 (2023): 43–55. http://dx.doi.org/10.15276/mdt.7.2.2023.4.

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The aim of the article. The purpose of this article is to study the features of exhibition and fair events in the marketing communication policy of agro-industrial enterprises of Ukraine, in order to find out their impact on the economic activity of the agricultural sector. Within the scope of the article, it is expedient to single out such tasks as clarifying the role of exhibitions (fairs) in the policy of promotion of agricultural enterprises of Ukraine; research of the connection between the communicator and the audience in the process of exhibitions and fairs in agrarian business; buildin

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Mydlová, Anna, and Ladislav Tolmáči. "Geography of the Exhibitions and Trade Fairs." Geografické informácie 17, no. 1 (2013): 114–26. http://dx.doi.org/10.17846/gi.2013.17.1.114-126.

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Everts, Bart. "World's Fairs: A Global History of Exhibitions." Reference Reviews 30, no. 7 (2016): 45–47. http://dx.doi.org/10.1108/rr-05-2016-0131.

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Aninda, Putri Andreani, and Zpalanzani Mansoor Alvanov. "Proposed Business Strategy and Optimization in the Creative Business Industry (Case Study: CV. Natural House)." International Journal of Current Science Research and Review 06, no. 12 (2023): 7724–39. https://doi.org/10.47191/ijcsrr/V6-i12-28.

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Abstract :Creative business industry and along with the digital transformation in Indonesia needs to be explored and expanded further to enable Small Medium Entreprises (SMEs) for it to grow exponentially and effectively since currently, Indonesia is going onto the digital era. Especially after the pandemic, many SMEs in Indonesia have been affected. CV. Natural House is no exception, as transformation and changes are currently taking place in their business system. Natural House is a company that was first established in Yogyakarta operating in the creative business sector and specializing in

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Baia Curioni, Stefano, Marta Equi Pierazzini, and Laura Forti. "Philosophic Money. The Contemporary Art System as a Market and Cultural Agent." Arts 9, no. 4 (2020): 110. http://dx.doi.org/10.3390/arts9040110.

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Within the contemporary art system complex, constantly-changing cultural features coexist with stratified acts of dealing. The art market operates as a collective mediation structure, developing a multiple agency: financial and economic, educational, political and social. In this article, we offer the result of an empirical test dedicated to the identification of unseen changes in the informal organizational pattern of the market. Observing the behavior of selected samples, we focused, firstly, on the networks of artists and commercial galleries at the Art Basel fair; and, secondly, on the gro

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TABENSKA, Oksana. "Main advantages of the cluster model of the tourist business organization in the region." Economics. Finances. Law, no. 3 (March 20, 2020): 18–22. http://dx.doi.org/10.37634/efp.2020.3.4.

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Introduction. The article explores the role of the European Union in the unification of Eastern and Western Europe, in the development of a stable economic and social situation in Germany, the development of tourism in Brandenburg, namely in the city of Cottbus. The purpose of the paper is to explore to develop the tourism sector in Germany, to create a design model for the Cottbus tourist and recreational cluster. Results. Germany is a special country trying to overcome the negative consequences of the tragic past. The two world wars are reflected in the architecture, cultural and historical

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Ischimji, Ana. "Processing of Leather and Furs in the Localities from the North of the Republic of Moldova." Dialogica. Revistă de studii culturale și literatură, no. 2 (August 2023): 73–78. http://dx.doi.org/10.59295/dia.2023.2.13.

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In this article we set out as a goal to appoint some artisans in the field of manufacturing from leather and fur of various clothing items, accessories, harness pieces. Several localities from the North of the Republic of Moldova were included in our research area: the fairs and exhibitions of recent years that highlighted the products of the work of craftsmen in the field of leather and fur processing. Field research of craftsmen in the field of making clothing and leather goods allows the finding that this craft is well developed in this area. Articles of fur and leather made by local artisa

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Kirillovykh, Andrey A. "LEGAL BASIS OF EXHIBITIONS’ AND TRADE FAIRS’ ORGANIZATION." Comparative Politics (Russia) 4, no. 2(12) (2015): 23. http://dx.doi.org/10.18611/2221-3279-2013-4-2(12)-23-28.

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Lizunova, Irina V., Olga N. Alshevskaya, and Olga V. Moreva. "Reading Region: Effective Solutions in Promotion of Books and Reading." Bibliotekovedenie [Russian Journal of Library Science] 72, no. 1 (2023): 29–39. http://dx.doi.org/10.25281/0869-608x-2023-72-1-29-39.

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The article presents the review of speeches at the V International Book Forum “Reading Region: Dialogue with book”, held on September 16—17, 2022 in Novosibirsk as part of the International Festival “Book Siberia”. Using the method of thematic analysis, the authors identified three trends on promotion of reading by all actors of the book industry: writers, book publishers, libraries and the state. The first trend is characterized by participation in socio-cultural projects of state structures and the Russian Book Union. The second is related to the understanding of modern authors of their role

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Lafoon, Brianna. "A Tale of Two Fairs." Journal of Educational Media, Memory, and Society 16, no. 2 (2024): 1–18. https://doi.org/10.3167/jemms.2024.160201.

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Abstract This article examines the use of world's fairs and other expositions in the early twentieth century in order to showcase educational ideas from American overseas imperial settings. In particular, the 1904 St. Louis World's Fair and the 1915 Panama-Pacific International Exposition demonstrate the nature of American imperial schooling and its changes over a decade. Fairs and exhibitions like these were important sites where educational ideas were exchanged between the colony and metropole, and they allowed experiments being trialed overseas to influence the nature of school reform back

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Prokopyshyn-Rashkevych, L. "BUSINESS TOURISM AS A PROSPECTIVE DIRECTION OF TOURISM ACTIVITY IN UKRAINE." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (2021): 86–95. http://dx.doi.org/10.23939/semi2021.01.086.

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Purpose. The purpose of this research is to reveal the concept of the “business travel” and improve its classification in accordance with certain areas; to analyze indicators of tourist activity, including the trends of business tourism in Ukraine; to identify the features of business tourism development in some regions of Ukraine. Design/methodology/approach. Such scientific theoretical research methods as analysis and synthesis, systematization and explanation have been used to understand the definition of “business tourism” and its classification in certain areas. Methods of comparative and

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А.В., Савченков, Уварина Н.В. та Щагина Г.В. "ОПЫТ ПРОФОРИЕНТАЦИОННОЙ РАБОТЫ ПРОФЕССИОНАЛЬНО-ПЕДАГОГИЧЕСКОГО ИНСТИТУТА ФГБОУ ВО «ЮУРГГПУ»". Человеческий капитал, № 1(157) (26 січня 2022): 155–61. http://dx.doi.org/10.25629/hc.2022.01.16.

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Профориентационная работа выступает одним из приоритетных направлений деятельности современного вуза, так как создает благоприятные условия для решения его ключевой задачи - обеспечение контингента студентов. К ключевым направлениям профориентационной работы в вузах относятся: информационные, агитационные, развлекательно-познавательные, имитационные, рекламные, маркетинговые, образовательные, просветительские, интеллектуальные, консультативные, пропедевтические и др. К традиционным формам профориентационной работы в вузах можно отнести: дни открытых дверей, информационные встречи, экскурсии, у

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Vovchanska, O. M., and L. O. Ivanova. "Functional role and importance of PR-technologies in marketing activities of tourist companies." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 91 (2018): 33–37. http://dx.doi.org/10.32718/nvlvet9107.

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The article is devoted to the definition of the functional role and importance of PR technologies in the marketing activities of tourist companies. It is revealed that in the tourism industry PR acts as an important component of the marketing system of a tourist company, namely as a tool for marketing communications, along with advertising, personal sales, sales promotion. It is revealed that PR technologies in the tourism business are used to inform potential consumers, popularize tourist services, to position and improve the image of tourist companies and destinations. Distinctive features o

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T. Szabó, Levente. "International Exhibitions, Literary Capitalism, and the Emergence of Comparative Literature." Journal of World Literature 7, no. 3 (2022): 332–47. http://dx.doi.org/10.1163/24056480-00703003.

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Abstract The invention of international fairs in the 19th century revolutionized both nationalism and modern thinking on global relationships since they showcased but also contested and negotiated national, imperial, and global identities. From the Great Exhibition at Crystal Palace to the 1900 Paris Exposition, the international fairs / expositions universelles were landmarks of histoire croisée of nationalism, global thinking, and capitalism. Even though they seem to be showcasing industrial progress, they also created a completely new frame for the self-fashioning, vindication, and negotiat

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Neuburger, Mary. "Fair Encounters: Bulgaria and the “West” at International Exhibitions from Plovdiv to St. Louis." Slavic Review 69, no. 3 (2010): 547–70. http://dx.doi.org/10.1017/s0037677900012146.

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By the late nineteenth century, world's fairs had captured the imagination of Bulgarian political and intellectual elites. Bulgarians were not only enthusiastic pilgrims to the major world's fairs in the west, but by 1892 they had staged their own international trade exhibition in Plovdiv. Here, as elsewhere, the fair phenomenon was an arena for broadcasting messages of national prowess and progress, as well as a context for the performance and contestation of national identity. But for Bulgarians the fair phenomenon at home and abroad was also part of a highly contested process of negotiating

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Schlaich, Jörg, Hans Schober, and Kai Kürschner. "New Trade Fair in Milan — Grid Topology and Structural Behaviour of a Free-Formed Glass-Covered Surface." International Journal of Space Structures 20, no. 1 (2005): 1–14. http://dx.doi.org/10.1260/0266351054214326.

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The connecting links between the exhibition pavilions of the new trade fair in Milan are mostly covered by innovative steel-glass-structures which are very attractive from an architectural point of view. At the main entrance the ‘Logo’ arises: A doubly-curved free-formed surface, which ascends to the sky like a volcano. With a height of 37 m, this structure will be identified from afar as the new fair's landmark. Further, a 1,300 m long and 30 m wide free-formed glass roof, the so-called ‘Vela’, links the individual exhibition halls along the main axis of the trade fair and reflects the nearby

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Altehenger, Jennifer. "Industrial and Chinese: Exhibiting Mao’s China at the Leipzig Trade Fairs." Journal of Contemporary History 55, no. 4 (2020): 845–70. http://dx.doi.org/10.1177/0022009419888265.

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Between 1951 and 1965, the People’s Republic of China regularly exhibited at the international trade fairs in the East German city of Leipzig. One of the major attractions of the fairs, China’s grand pavilion was second in size only to the pavilion of the Soviet Union. This article examines the planning and execution of China’s exhibitions, illustrating how the young communist regime displayed its products and political system abroad and how citizens of other socialist and capitalist countries experienced China through objects, materials, images and narratives. Because the People's Republic of

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Sadovnichaya, Anna. "Exhibition and Trade Fair Activity as an Effective Organizational Method to Fulfill State Strategic Interests." Administrative Consulting 97, no. 7 (2017): 96–109. https://doi.org/10.22394/1726-1139-2017-7-96-109.

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International exhibitions are not only an important communication tool, but a mechanism for advancing and promoting new technologies and products to national and international markets. Strategic interests of the state, such as technological development in priority areas, protection of its economic interests in the international arena, increasing public trust in domestic manufacturers, shaping a positive image of the country and improving quality of life through the development of the social sphere based on the most effective solutions, can be achieved through exhibitions and fai

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Holovnia, O. M. "Exhibitions and Fairs as an Integration Tool for Implementing the Interests of Agricultural Enterprises." PROBLEMS OF ECONOMY 1, no. 51 (2022): 20–25. http://dx.doi.org/10.32983/2222-0712-2022-1-20-25.

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The state of modern exhibitions is considered, the latter being an important means of communication between producers and consumers in the Ukrainian market under market economy. Exhibitions reflect the material, technological, information, and communication development; they have become a standardized price indicator, an economic and political platform forecasting changes in supply and demand in the global agricultural market, and a globalized phenomenon with economic, political and socio-cultural content. The author argues that international agricultural exhibitions and fairs are the most eff

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Meggeneder, M., and K. H. Rosenwinkel. "Water management of big events." Water Supply 3, no. 1-2 (2003): 477–82. http://dx.doi.org/10.2166/ws.2003.0141.

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Highly frequented big events play an increasing role in modern, leisure-oriented society. If you wish to host world exhibitions, trade fairs, sports events or other fairs you not only have to aim for sufficient visitors to match your economic expectations. As well as extensive use of service industries, the provision of a sufficient and reliable water supply, a wastewater disposal and sanitary equipment is crucial. In this article advice to prepare for big events and performance indicators for the consumption of venues will be given. Furthermore predictions on water consumption, ways to reduce

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Kazakevych, Gennadii. "WITNESSES TO THE BIRTH OF MODERNITY: TABLETOP MEDALS OF INDUSTRIAL FAIRS, 1850s – 1913." Ukrainian Numismatic Annual, no. 8 (December 30, 2024): 408–21. https://doi.org/10.31470/2616-6275-2024-8-408-421.

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Industrial exhibition medals from the 19th and early 20th centuries serve as a significant source for understanding social practices and ideology of the era. Medals occupy a middle ground between awards and coins. Historically, coins not only facilitated trade but also acted as potent propaganda tools, symbolizing state dignity and power. This tradition continued with exhibition medals, which evolved from institutional uses of early modern rulers into a symbol of industrial and entrepreneurial achievement during the industrial exhibitions. This article examines the iconography of these medals

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Rusak, Zbigniew. "Overview of bus constructions offered in Europe, presented at bus fairs in 2018." AUTOBUSY – Technika, Eksploatacja, Systemy Transportowe 21, no. 3 (2019): 8–21. http://dx.doi.org/10.24136/atest.2019.098.

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The most important fair event in Poland was Targi Transportu Zbiorowego Transexpo (Public Transport Fairs) oragnized by Targi Kielce and Economic Chamber of Urban Transport. Despite that, at almost the same time on our continent, eight other bus events were organized, where has been presented 600 buses. That exhibitions took place in Germany, Russian, Italy, Great Britain, Ireland and Czech. It is important to look at the vehicles shown in Kielce through the prism of other fairs. In this way, we will receive a full list of active bus manufacturers in Europe and a full picture of their marketin

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Harridon, Mohd, Amir Hakimin, and Nur Nurhayati Mohd. "Economic Influence through Exhibit Marketing in Relation to Military : Case Study of DSA 2018 and 2022." Sky Orbital Centre for Human Advancement (SOCHA) 1, no. 1 (2023): 11–35. https://doi.org/10.5281/zenodo.7682339.

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Exhibit Marketing is a ploy to display products and entities for the purpose of giving exposure to the public with regards to the attributes of the products. The exhibitions or trade fairs had in numerous ways contribute to the alleviation of influences of the companies, organizations, and also the countries. As more consumers acquire the products, the economy of that particular country would appreciate, especially the manufacturing sector of that particular country. This paper delineated the statistical count of the Exhibit Marketing of Defence Services Asia for the years 2018 and 2022 and th

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Kárpáti, László, and Levente Varga. "Economic effectivity of fairs – KAVA Model testing on agricultural exhibitions." Applied Studies in Agribusiness and Commerce 3, no. 5-6 (2009): 115–21. http://dx.doi.org/10.19041/apstract/2009/5-6/21.

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This paper discusses the first experiences with the newly-developed KAVA-model. This model works on cash basis and evaluates cash inflow, outflow and Net Cash-Flow (NCF) in connection with four different interest groups connected to the given exhibition. The model was tested on four different exhibitions: Farmerexpo (Debrecen, Hungary) in 2005 and 2006, OMÉK (Budapest, Hungary) from 2005 and PolagraFarm (Poznan, Poland) 2006.The different fairs can be compared by their relative „economic values” that makes the auditing more reliable.

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Suprun, N. A., and O. M. Kudlasevych. "State regulation of exhibitions and fairs: historical and theoretical aspects." Ukrainian Society 2010, no. 3 (2010): 112–23. http://dx.doi.org/10.15407/socium2010.03.112.

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Kárpáti, László. "Economic effects of fairs – a complex approach." Applied Studies in Agribusiness and Commerce 7, no. 2-3 (2013): 21–25. http://dx.doi.org/10.19041/apstract/2013/2-3/3.

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A complex economic evaluation of fairs / exhibitions can be considered as a novelty in the current literature. In this novel approach, each stakeholder group involved in a fair is evaluated in numerical terms, taking into account the specific cash inflow and outflow categories of that group. The net cash flow is considered as the economic value since it filters out the accumulations. Adding together all the categories, the so-called complex economic value and effectiveness is established regarding the fair surveyed. A numerical model entitled KAVA was developed in order to carry out the calcul

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FORGAN, SOPHIE. "Festivals of science and the two cultures: science, design and display in the Festival of Britain, 1951." British Journal for the History of Science 31, no. 2 (1998): 217–40. http://dx.doi.org/10.1017/s0007087498003264.

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National exhibitions and festivals perform a number of roles at the same time. In the first half of the twentieth century exhibitions were first and foremost trade fairs, occasions on which to promote British goods but at the same time provide an opportunity for cementing imperial relations. Exhibitions are also sites of aesthetic discourse where, for example, particular architectural or design ideologies may be promoted; in addition, they provide platforms for the conspicuous display of scientific and technical achievement; and finally, they provide opportunities for creating and projecting i

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Breckenridge, Carol A. "The Aesthetics and Politics of Colonial Collecting: India at World Fairs." Comparative Studies in Society and History 31, no. 2 (1989): 195–216. http://dx.doi.org/10.1017/s0010417500015796.

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In the second half of the nineteenth century, objects from India were repeatedly assembled for display at international exhibitions, known then and now as world fairs. Their transience and ephemerality set world fairs apart as extraordinary phenomena in the world of collecting. They are special because, despite the permanence they imply, they do not last; they come and they go. Their buildings are constructed, and then, by international charter, they are deconstructed. They are also special because they place objects in the service of commerce and in the service of the modern nation—state, wit

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Prdić, Nedeljko. "SPECIALISED EXHIBITIONS (EXPO) – ORGANISED BUSINESS AND SERVICE EVENTS ON THE WORLD MARKET." Ekonomist 4, no. 1 (2025): 9–46. https://doi.org/10.46793/ekonomist4.1.1p.

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Organising specialised exhibitions is one of the most important instruments in the strategic marketing of individual countries. Depending on the theme of organising these international events, the concept of promoting the country, region and city in which the event is being held is also carried out. The very process of organising and holding the exhibition in the modern age implies the application of new and expected technologies that direct the world economy. In this context, specialised exhibitions provide the opportunity to create an overall marketing strategy and brand of the organising co

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Balasis, Alexandros. "Raisins and Nationalism: Revisiting the Greek Vision of Modernization through World's Fairs (1893–1915)." Journal of Modern Greek Studies 42, no. 1 (2024): 43–67. http://dx.doi.org/10.1353/mgs.2024.a925796.

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Abstract: World's fairs organized at the turn of the twentieth century offered glimpses into humanity's aspirations for the future. Since they were primarily a place to promote progress and industrialization, one would expect Greek participation in these exhibitions to follow a similar approach. But the country's presence in the international exhibitions in Chicago (1893), Paris (1900), Brussels (1910), and San Francisco (1915) proves that the groups of prominent academics, technocrats, and business leaders who undertook the organization of Greek participation viewed world's fairs less as plat

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