Relevant bibliographies by topics / STYLISTIC TOOLS

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'STYLISTIC TOOLS'

Author: Grafiati
Published: 4 June 2021
Last updated: 30 May 2022

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Journal articles on the topic "STYLISTIC TOOLS"

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McIntyre, Dan. "Towards an integrated corpus stylistics." Topics in Linguistics 16, no. 1 (December 1, 2015): 59–68. http://dx.doi.org/10.2478/topling-2015-0011.

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Abstract Over recent years, the use of corpora in stylistic analysis has grown in popularity. However, questions still remain over the remit of corpus stylistics, its distinction from corpus linguistics generally and its capacity to explain complex stylistic effects. This article argues in favour of an integrated corpus stylistics; that is, an approach to corpus stylistics that integrates it with other stylistic methods and analytical frameworks. I suggest that this approach is needed for two main reasons: (i) it is analytically necessary in order to fully explain stylistic effects in texts, and (ii) integrating corpus methods with other stylistic tools is what will distinguish corpus stylistics from corpus linguistics. My argument is supported by reference to examples from Mark Haddon’s no vel The Curious Incident of the Dog in the Night-time and the HBO TV series Deadwood. Both these examples rely for their explanation on a combination of corpus stylistic analytical techniques and other stylistic methods of analysis.
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Fadhil Kadhum Al-Janabi, Suadad, and Nawar Hussein Rdhaiwi Al-Marsumi. "Doing Stylistic Versus Critical Stylistic: An Analysis of If by Rudyard Kipling." Arab World English Journal 12, no. 1 (March 15, 2021): 239–52. http://dx.doi.org/10.24093/awej/vol12no1.17.

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This paper displays the ideological positioning as found in Rudyard Kipling’s poem If. It is a poem published in 1910. It presents the embedded ideologies and shows how the poet used the available linguistic resources to achieve his goal. The models of analysis adopted are Critical Stylistics as proposed by Lesley Jeffries (2010) and Stylistic Analysis as submitted by McIntyre (2010). The paper aims at identifying the poet’s beliefs to show that success is the outcome of self-control and a real sense of the values of things. It is a try to discover how the poet used various linguistic choices to build a message telling us how to deal with life confidently and identify a line of ideological positioning through Critical Stylistic strategies. The paper presents a theoretical background of the term stylistics and critical stylistics, explaining the adopted models; Analyzing the poem stylistically with a focus on critical stylistic regarding two tools: Representing and Negating for their dominant use in the poem and their effectiveness in interpreting the hidden ideologies. Stylistic devices are used because they steer the text to enable the writer to reach the intended goal. In conclusion, the paper displays that the poet uses the stylistic tools in a brilliant way that leads All, not only his son, to follow and consider it a moral lesson of life.
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Hussein, Abbas Lutfi, and Raad Mohammed Hussein. "Speaking Loudly: Critical Stylistic Analysis of Selected Soliloquies in Hamlet." International Journal of Linguistics, Literature and Translation 4, no. 6 (June 30, 2021): 183–95. http://dx.doi.org/10.32996/ijllt.2021.4.6.21.

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Critical Stylistics is concerned with the study of ideology in literary and political texts. It draws on certain criteria from the stylistic analysis. Thus, this paper attempts to apply Jeffries’ (2010) model of critical stylistics to soliloquies of Shakespearean Hamlet. It specifically aims at analyzing the two soliloquies made by the character Hamlet using only three textual-conceptual functions of the model: Representing Actions/ Events/ States; Exemplifying and Enumerating; and Hypothesizing. These functions are adopted here because they somehow represent what the character is saying loudly. The data is analyzed qualitatively to show how the tools are used and then quantitatively to show how many times these same tools are used. This paper concludes that Shakespeare’s language is ideologically loaded and there are discrepancies in the frequency and function of these tools. Besides, the frequency of these tools proves how the ideology is enforced through the language of the text.
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Rodríguez Martín, Gustavo A. "Comparison and other “Modes of Order” in the plays of Bernard Shaw." International Journal of English Studies 12, no. 2 (December 1, 2012): 151. http://dx.doi.org/10.6018/ijes/2012/2/161801.

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Bernard Shaw is widely regarded as one of the most important playwrights in the English language, ranking often second only to Shakespeare. This literary prominence, however, is not matched by a significant number of stylistic analyses, much more so in the case of linguistically-oriented ones. One of the few studies in Shaviana with a clear stylistic approach is Ohmann’s (1962) monograph. However, it focuses on Shaw’s non-dramatic writings and, due to its publication date, it does not utilize software tools for corpus stylistics. The purpose of this paper is to analyze Bernard Shaw’s use of certain comparative structures in his dramatic writings (what Ohmann calls ‘Modes of Order’ in his book) with the aid of the technical and methodological advances of computer-based stylistics, thus utilizing an innovative outlook because of the combination of stylistics and corpora research.
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Jaafar, Eman Adil, and Malini Ganapathy. "Investigating EFL Learners’ Ability to Analyse Poetic Language: A Pedagogical Corpus Stylistic Approach." Theory and Practice in Language Studies 12, no. 5 (May 4, 2022): 866–75. http://dx.doi.org/10.17507/tpls.1205.06.

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Pedagogical stylistics refers to the application of the tools of stylistics in the teaching of the English language as a foreign or a second language. Teaching and learning poetry is challenging. Thus, pedagogical corpus stylistics (Henceforth, PCS) approach has been introduced to Iraqi undergraduate foreign language learners (EFL) to guide them to analyze poetic language. The study aims to make students interact with authentic examples of poetic language and answer questions about it. The main objective of the study is to examine whether PCS tools enable the learners to provide linguistic evidence from the poetic texts they are exposed to. This in turn ensures objective poetic analyses. Moreover, it aims to enable EFL Iraqi students to discover salient norms related to the Standard English language. The study reveals that the pedagogical corpus stylistic approach helps the students to discover language patterns using corpus tools with the help of the teacher’s guidance at the beginning but this eventually leads to independent learning and discoveries about poetic language.
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Harrison, Chloe. "‘The truth is we’re watching each other’: Voiceover narration as ‘split self’ presentation in The Handmaid’s Tale TV series." Language and Literature: International Journal of Stylistics 29, no. 1 (February 2020): 22–38. http://dx.doi.org/10.1177/0963947020905756.

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Cognitive stylistics offers a renewed focus on readerly or audience interpretation, but while cognitive stylistic tools have been applied in the investigation of literary texts, their application to TV, film and screen has been more limited. This article examines the cognitive stylistic features of the voiceover narration in the first TV series adaptation of The Handmaid’s Tale to explore the representation of June/Offred’s ‘split selves’ and how these are mediated through a prominent ‘filmic composition device’. Through analysis of voiceovers and corresponding production choices in series 1, this study explores, first, how the different modes of communication – both choices of visual production (such as shallow-focus shots) and linguistic features (such as ‘you’ address and container metaphors) – combine to show Offred’s split perspective; and second, how these stylistic elements work to foreground the key themes of the series, such as imprisonment, objectification and surveillance.
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Ononye, Chuka Fred. "LEXICO-STYLISTIC CHOICES AND MEDIA IDEOLOGY IN NEWSPAPER REPORTS ON NIGER DELTA CONFLICTS." Indonesian Journal of Applied Linguistics 7, no. 1 (May 31, 2017): 167. http://dx.doi.org/10.17509/ijal.v7i1.6870.

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Media reports on Niger Delta (Henceforth, ND) conflicts have reflected a relationship between lexico-stylistic choices and media ideologies. The existing media studies on the discourse have predominantly utilised pragmatic, stylistic and discourse analytical tools in presenting and labelling discourse participants and/or their ideologies, but neglected how media ideologies can be revealed through lexico-stylistic choices made in the reports. This paper therefore examines the lexico-stylistic choices in the reports in order to establish their link to specific ideological goals of the newspapers in relaying the conflict news. Forty reports on ND conflicts, published between 2003 and 2007, sampled from two ND-based (The Tide and Pioneer) and two national (The Punch and THISDAY, labelled) newspapers, were subjected to stylistic and critical analyses, with insights from structural (relational) semantics and aspects of stylistics discourse. Two broad lexical stylistic choices are identified, including paradigmatic (61.8%—indexed by synonymous, antonymous, hyponymous, colloquial, and register items, and coinages) and syntagmatic (38.2%—marked by collocations, metaphors, pleonasms, and lexical fields) features. The features are utilised for three ideological ends; namely, picking out and framing participants as perpetrators of the violence in the discourse, evaluating specific entities and their roles in the conflicts, and reducing the impact of the activities of the news actors. Although there are overlaps, the evaluative ideology is largely associated with the national newspaper, the impact reduction ideology with the ND-based newspapers, while the framist ideology is observed in the two sets of newspapers. With these findings the study has added the lexical stylistics angle to the existing scholarship on ND conflict news discourse. Thus, the newspaper reports on ND conflicts are motivated by their ideological goals to change the reader’s outlook on the issues relating to the conflicts.
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Mao, Mengying. "Lexical and Rhetorical Features in The Time Machine: A Corpus-stylistic Analysis." International Journal of Linguistics, Literature and Translation 5, no. 3 (March 16, 2022): 151–57. http://dx.doi.org/10.32996/ijllt.2022.5.3.19.

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Corpus stylistics is the study of style by applying linguistic theory and the corpus-based approach. Therefore it combines qualitative and quantitative study. This study adopts the stylistic theory of Leech and Short (2007) and the corpus-based approach to analyze the science fiction The Time Machine. By using the corpus tools WordSmith 7.0 and AntConc, the lexical features and rhetorical features are extracted. Then the writing style and the theme are discussed. Therefore, the research enriches the empirical study of corpus-based fiction stylistics and encourages the appreciation of science fiction in the early times.
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Jacobs, Arthur M. "(Neuro-)Cognitive poetics and computational stylistics." Empirical Studies of Literariness 8, no. 1 (December 31, 2018): 165–208. http://dx.doi.org/10.1075/ssol.18002.jac.

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Abstract This perspective paper discusses four general desiderata of current computational stylistics and (neuro-)cognitive poetics concerning the development of (a) appropriate databases/training corpora, (b) advanced qualitative-quantitative narrative analysis (Q2NA) and machine learning tools for feature extraction, (c) ecologically valid literary test materials, and (d) open-access reader-response data banks. In six explorative computational stylistics studies, it introduces a number of tools that provide QNA indices of the foregrounding potential at the sublexical, lexical, inter- and supralexical levels for poems by Shakespeare, Blake, or Dickens. These concern lexical diversity and aesthetic potential, sentiment analysis, sublexical sonority scores or phrase structure, and topics analysis. The results illustrate the complex interplay of stylistic features and the necessity for theoretical guidance and interdisciplinary cooperation in selecting adequate training corpora, QNA tools, test texts, and response measures.
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Alymbaeva, Z., and N. Baizakova. "Use of Stylistic Coloring in Literary Text (Based on Works A. Osmonov)." Bulletin of Science and Practice 6, no. 3 (March 15, 2020): 615–21. http://dx.doi.org/10.33619/2414-2948/52/75.

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This research has aim to determine the nature of stylistic means in texts of outstanding poet A. Osmonov give a scientific explanation of the features and essence, value, place and role of language tools with stylistic coloring.
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Dissertations / Theses on the topic "STYLISTIC TOOLS"

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В, Кисіль А. "Лінгвостилістичні засоби в сучасних англомовних рекламних текстах та способи їх перекладу." Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75260.

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Мета: дослідження – виявити наявність лінгвостилістичних засобів у англомовних рекламних текстах та комплексно описати особливості їх вживання, спираючись на приклади, в сучасній англомовній рекламі. Відслідкувати труднощі, що виникають при перекладі представлених рекламних текстів з лінгвостилістичними засобами з англійської на українську мови. Теоретичне значення: роботи полягає у розширенні лінгвістичних уявлень про інформаційні структури рекламних текстів, про прагматичні, маніпулятивні аспекти комунікації між виробником та споживачем, стимулює проведення подальших досліджень у сфері інтерпретації змісту малоформатних рекламних текстів. Результати цього дослідження роблять певний внесок у дискурсологію, комунікативну лінгвістику та прагмасемантику.
Цель: исследования - выявить наличие лингвостилистических средств в англоязычных рекламных текстах и комплексно описать особенности их употребления, опираясь на примеры, в современной англоязычной рекламе. Отследить трудности, возникающие при переводе представленных рекламных текстов с лингвостилистическими средствами с английского на украинский язык. Теоретическое значение: работы заключается в расширении лингвистических представлений о информационных структурах рекламных текстов, о прагматических, манипулятивных аспектах коммуникации между производителем и потребителем, стимулирует проведение дальнейших исследований в области интерпретации содержания малоформатных рекламных текстов. Результаты этого исследования делают определенный вклад в дискурсологии, коммуникативную лингвистику и прагмасемантику.
Goal: to investigate the presence of linguistic stylistic tools in English-language advertising texts and comprehensively describe the features of their use, based on examples, in modern English-language advertising. To keep track of the difficulties encountered in translating the presented advertising texts with linguistic styles from English into Ukrainian. Theoretical meaning: the work is to expand linguistic ideas about the information structures of advertising texts, about pragmatic, manipulative aspects of communication between producer and consumer, stimulate further research in the field of interpretation of the content of small-format advertising texts. The results of this study make some contribution to discourse, communicative linguistics, and pragmasemantics.
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van, der Westhuizen Petrus J. "Modeling as Compositional Tool in the Piano Works of Francis Poulenc." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1178571085.

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Kolesnikova, P. L., and П. Л. Колесникова. "Рекламный буклет образовательного учреждения: речежанровые и стилистические особенности : магистерская диссертация." Master's thesis, 2014. http://hdl.handle.net/10995/28291.

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The Master's thesis studies the genre of promotional booklet of educational institutions. Promotional booklet is considered as a complex speech genre, based on information speech genres. The research formulates the concepts of the author and the recipient of these texts, the author characterizes promotional booklets of educational institutions from the perspective of functional stylistics and stylistic tools. The author carried out a comparative diachronic analysis of promotional booklets of USU, Ural State Technical University and UFU.
Магистерская диссертация посвящена изучению жанра рекламного буклета образовательного учреждения. Рекламный буклет описан как комплексный речевой жанр, в основе которого — информационные речевые жанры. В работе сформулирована концепция автора и адресата данных текстов, дана характеристика рекламных буклетов образовательных учреждений с точки зрения функциональной стилистики и стилистики средств. Автором проведен сопоставительный диахронный анализ рекламных буклетов УрГУ, УГТУ-УПИ и УрФУ.
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Panteleeva, O. A., and О. А. Пантелеева. "Графически выделенные фрагменты в журнальном тексте: разновидности и функции : магистерская диссертация." Master's thesis, 2014. http://hdl.handle.net/10995/28292.

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The master's thesis studies texts of the"kvaloid" substyle of modern publicistic style. The author describes the types and functions of the graphically highlighted fragments in the gender-oriented glossy magazines, revealed the stylistic and conceptual guidance in the editor selection of contexts for fragmentes.
Магистерская диссертация посвящена исследованию текстов «квалоидного» подстиля современного публицистического стиля. Автором описаны типы и функции «врезок» в гендерно ориентированных глянцевых изданиях, выявлены стилистические и концептуальные ориентиры в отборе редактором контекстов для врезок.
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Michell, Colin Simon. "Investigating the use of forensic stylistic and stylometric techniques in the analyses of authorship on a publicly accessible social networking site (Facebook)." Diss., 2013. http://hdl.handle.net/10500/13324.

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This research study examines the forensic application of a selection of stylistic and stylometric techniques in a simulated authorship attribution case involving texts on the social networking site, Facebook. Eight participants each submitted 2,000 words of self-authored text from their personal Facebook messages, and one of them submitted an extra 2,000 words to act as the ‘disputed text’. The texts were analysed in terms of the first 1,000 words received and then at the 2,000-word level to determine what effect text length has on the effectiveness of the chosen style markers (keywords, function words, most frequently occurring words, punctuation, use of digitally mediated communication features and spelling). It was found that despite accurately identifying the author of the disputed text at the 1,000-word level, the results were not entirely conclusive but at the 2,000-word level the results were more promising, with certain style markers being particularly effective.
Linguistics
MA (Linguistics)
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Daňková, Julie. "Jazykové prostředky francouzského politického diskurzu." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-320801.

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The aim of this thesis is to contribute to the knowledge of linguistic tools typical for French political discourse. The thesis is based on an analysis of selected political speeches of former French President Nicolas Sarkozy. It tries to capture how a change in a specific political situation of a particular author can affect communicative strategies, discursive practices, and then select the linguistic tools due to the addressee in a particular communicative situation and the communicative intention. The first part of the thesis is focused on the rhetoric and stylistics, which contribute to the typological definition of texts falling within the French political discourse. The second part is based on an analysis of three essential political speeches Nicolas Sarkozy.
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Books on the topic "STYLISTIC TOOLS"

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Sheppard, Peter J. The Capsian of North Africa: Stylistic variation in stone tool assemblages. Oxford, England: B.A.R., 1987.

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Clayton, Wickham. SEE! HEAR! CUT! KILL! University Press of Mississippi, 2020. http://dx.doi.org/10.14325/mississippi/9781496830319.001.0001.

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SEE! HEAR! CUT! KILL!: Experiencing Friday the 13th, is the first book entirely devoted to the analysis of the Friday the 13 th franchise. The story a film tells is usually filtered through a particular perspective, or point of view. This book argues that slasher films, and the Friday the 13th movies particularly, use all the stylistic tools at their disposal to create a complex and emotionally intense approach to perspective, which develops and shifts across the decades. Chapter one discusses the history of perspective in horror, and the different critical conversations around this. Chapter two looks at the use of camerawork, specifically point-of-view camerawork in the way these films visually communicate perspective. The fourth chapter talks about the way sound and editing work together to communicate perspective and experience in the death sequences these movies capitalize upon. The fourth chapter considers the perspective of viewers, and how each movie speaks to viewers who are either familiar or unfamiliar with the ongoing story in the series. The final chapter first explains how these trends look across a chronological timeline, and what this tells us about the historical development of perspective before looking at the influence these stylistic approaches have had on ‘serious’ film, particularly those recognized by the Hollywood critical establishment.
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Temperley, David. The Musical Language of Rock. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190653774.001.0001.

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A theory of the structure of rock music is presented, addressing aspects such as tonality/key, harmony, rhythm/meter, melody, phrase structure, timbre/instrumentation, form, and emotional expression. The book brings together ideas from the author’s previous articles but also contains substantial new material. Rock is defined broadly (as it often is) to include a wide range of late twentieth-century Anglo-American popular styles, including 1950s rock & roll, Motown, soul, “British invasion” rock, soft rock, heavy metal, disco, new wave, and alternative rock. The study largely employs the informal, intuitive methods of conventional music theory and analysis, but it is also informed by corpus data. An important component of the theory is a representation of pitches—the “line of fifths”—that sheds light on issues such as stylistic distinctions within rock, effects of surprise, and emotion. The theory also entails a model of expression with three dimensions, representing valence, energy, and tension; this proves to be a powerful tool for tracing shifts in expressive effect within songs. The theory features novel approaches to issues such as cadences, melodic-harmonic coordination, the handling of sectional boundaries, and the classification of formal types. The final two chapters present analyses of six songs and a broader consideration of rock in its historical and stylistic context.
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Darrigol, Olivier. Atoms, Mechanics, and Probability. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198816171.001.0001.

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One of the pillars of modern science, statistical mechanics, owes much to one man, the Austrian physicist Ludwig Boltzmann (1844–1906). As a result of his unusual working and writing styles, his enormous contribution remains little read and poorly understood. The purpose of this book is to make the Boltzmann corpus more accessible to physicists, philosophers, and historians, and so give it new life. The means are introductory biographical and historical materials, detailed and lucid summaries of every relevant publication, and a final chapter of critical synthesis. Special attention is given to Boltzmann’s theoretical tool-box and to his patient construction of lofty formal systems, even before their full conceptual import could be known. This constructive tendency largely accounts for his lengthy style, for the abundance of new constructions, for the relative vagueness of their object, and for the puzzlement of commentators. This book will help the reader cross the stylistic barrier and see how ingeniously Boltzmann combined atoms, mechanics, and probability to invent new bridges between the micro- and macro-worlds.
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Book chapters on the topic "STYLISTIC TOOLS"

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Nørgaard, Nina. "Multimodality: Extending the Stylistic Tool-Kit." In Language and Style, 433–48. London: Macmillan Education UK, 2010. http://dx.doi.org/10.1007/978-1-137-06574-2_25.

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Geist, Uwe. "Stylistic Imitation as a Tool in Writing Pedagogy." In Studies In Writing, 169–79. Dordrecht: Springer Netherlands, 2005. http://dx.doi.org/10.1007/978-1-4020-2739-0_13.

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Sotirova, Violeta. "Chapter 12. Empirical stylistics as a learning and research tool in the study of narrative viewpoint." In Linguistic Approaches to Literature, 227–52. Amsterdam: John Benjamins Publishing Company, 2016. http://dx.doi.org/10.1075/lal.24.12sot.

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Burke, Michael. "Unpacking and Evaluating Properties in Conceptual Metaphor Domain Mapping: Cognitive Stylistics as a Language Learning Tool." In Literature and Language Learning in the EFL Classroom, 75–93. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137443663_6.

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Rizzato, Ilaria. "Style is Fiction and Non-Fiction." In Handbook of Research on Teaching Methods in Language Translation and Interpretation, 46–56. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-6615-3.ch003.

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This chapter points out the advantages of stylistics in teaching translation and interpreting. By looking at the relationship between Translation Studies and Linguistics, it attempts to identify translation didactics as an area where the study of translation may profit from the methodology offered by stylistics. It explores the features of the stylistic method that may offer better insight into the translation process, such as its attention to the linguistic features and functions of texts, the systematic and critical analytical method provided, the emphasis on the variegated nature of text production and comprehension, and the hands-on approach that encourages the application of the stylistic methodology to real work situations. This chapter argues that training in the tools and methods of stylistics may enhance a translator's and an interpreter's motivation and professional performance and discusses the proposed teaching methodologies and strategies in the context of real-life teaching situations at a Master's degree level.
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Forness, Philip Michael. "Homilies as Tools for Teaching Theology." In Preaching Christology in the Roman Near East, 157–85. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198826453.003.0006.

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This chapter analyzes how Jacob of Serugh communicates Christology within the poetic restraints and oral context of his homilies. He preached his Homily on the Faith in an educational setting and emphasized a correct understanding of Christology. Three known phrases from the Christological controversies reveal the subtle ways that he weaves miaphysite Christology into his homilies. He quotes a phrase attributed to Nestorios of Constantinople in order to liken his opponents to the defamed archbishop. He draws on an even earlier phrase from the fourth-century Trinitarian controversies in accusing his opponents of worshipping a human. Finally, he uses the pairing of miracles and sufferings to criticize the Christology of his opponents and to promote his own views on Christology. Jacob’s transformation of these three phrases reveals how he modifies his expression of Christology to teach his theological perspective within the poetic and stylistic expectations of metrical homilies.
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Lobanova, Svitlana, Valentyna Tryndiuk, and Alla Martyniuk. "LEXICO-GRAMMATICAL AND STYLISTIC FEATURES OF ENGLISH ADVERTISING SLOGANS." In European vector of development of the modern scientific researches. Publishing House “Baltija Publishing”, 2021. http://dx.doi.org/10.30525/978-9934-26-077-3-16.

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The aim of the article is to generalize and present the lexico-grammatical and stylistic features of English-language advertising slogans. The study allows us to determine the need of society to understand and conceptualize advertising, the mechanisms of verbal influence of advertising texts, analysis of language tools on which are based logical and emotional argumentation in advertising to persuade and motivate the audience to action, ensuring the ability of advertising text to remember . Methodology. The survey is conducted on the basis of a comparison of the data of the respondents (using the same questionnaire) on the impact of advertising slogans on the consumer, both popularity and brand. The survey also covered the family of students, which made it possible to compare these options for answering the survey questions. The results of the survey showed that younger respondents adopted English-language advertising slogans to choose about the benefits of the product and its brand. However, the older generation was more likely to be driven by savings and proven brands. Advertising for them is a show and does not deserve trust but carries the impetus for further study. Practical consequences. As the younger generation is effectively influenced by advertising slogans, modern advertising compositions take into account the characteristics of this audience. What do they aim for their income, exclusivity, price variations. As for the senior respondents, they demonstrated time-tested thrift and a scrupulous approach to pricing strategies for advertising slogans. Thus, the experimental study showed a multi-vector feature of the respondents' attitude to advertising slogans.
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Bondar, Konstantin. "“And live like a Tsarrr!..”: Comic Tools of Speech Features of the Jews by Russian Writers of the 19th Century." In Laughter and Humor in the Slavic and Jewish Cultural Traditions, 167–77. Institute of Slavic Studies, Russian Academy of Sciences; Sefer, 2021. http://dx.doi.org/10.31168/2658-3356.2021.10.

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The author pays attention to comic speech tools in the description of Jewish characters by Russian writers of the 19th century. Among them phonetic (replacing hushing sounds with sibilants), lexical (using of Polonisms, Yiddishisms, dialect or vernacular words), grammar (disturbance of declensional control), stylistic (collisions of different intentions of participants in speech situations, homonymic games, etc.) tricks. Taken together, they participate in the creation of a special sociolect of Russian literature, along with other social or national argots.
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Attardo, Salvatore. "Humor in literature." In The Linguistics of Humor, 319–39. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780198791270.003.0014.

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This chapter considers applications of the linguistics of humor to literary texts. It considers in particular applications of the Semantic-Script Theory of Humor (SSTH) and the General theory of Verbal Humor (GTVH), under two approaches: the expansionist approach, which applies the SSTH as is to larger texts, and the revisionist approach, which introduces a set of other tools for the analysis of longer texts, among which is the distinction between punch lines and jab lines. Other approaches are also considered including narratological, stylistic, and register humor.
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Daniel, I. Randolph, and Michael Wisenbaker. "A Comparative Overview of Early Man Sites." In Harney Flats. University Press of Florida, 2017. http://dx.doi.org/10.5744/florida/9781683400226.003.0006.

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Many early sites throughout North America bear similarities regarding their lack of worked bifaces. Conversely, unifacially flaked tools at sites ranging from Blackwater Draw in New Mexico to Debert in Nova Scotia to Harney Flats in Florida are pervasive. It seems evident that unifaces were the hallmark of the Paleoindian period and represent stylistic homogeneity. Paleoindian peoples also shared a preference for using high-quality silicates from which they fashioned their tools. Tools of these stone types are often in sites great distances from their geologic source. Also, the idea that Paleoindians subsisted primarily by hunting now extinct megafauna is an overly simplistic view of how they utilized and adapted to their environments. Last, the Harney Flats report revisits the structural patterning at several eastern Paleoindian sites, such as Debert (Nova Scotia), Holcombe Beach (Michigan), Thunderbird (Virginia) and Vail (Maine) as a matter of comparison.
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Conference papers on the topic "STYLISTIC TOOLS"

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Sonina, Snejina, and Sylvia Mittler. "Business French and Translation in the Era of Google Translate: Variations on the Action-based Approach in Language Courses." In Fourth International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2018. http://dx.doi.org/10.4995/head18.2018.8009.

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In this article we outline our practices for the inclusion of electronic translation devices in specialized French language courses and reflect upon the changing landscape of language teaching. We describe how the use of Google Translate can increase students' awareness of linguistic, stylistic, and cultural differences in our culturally and linguistically diverse clasrooms. Although we characterize our didactic approach as action based, we differenciate our use of this approach from its common use in general language courses and point out the usefulness of intellectualizing it based on our use of Google Translate in work-place-oriented courses. Furthermore, we use our experience with action based approaches and translation devices to answer the following questions: why are students still learning languages; what are the language skills that they are interested in; and what is the role of a teacher in this new world of quasi-magic linguistic tools.
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Волкова, Е. В. "Analysis of shapes and ornamental designs of vessels from the Balanovo burial ground." In ФОРМЫ ГЛИНЯНЫХ СОСУДОВ КАК ОБЪЕКТ ИЗУЧЕНИЯ. Crossref, 2018. http://dx.doi.org/10.25681/iaras.2018.978-5-94375-254-4.180-191.

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The article is devoted to analysis of shapes and ornamental designs of 121 vessels from the Balanovo burial ground. The burial field belongs to the Bronze Age and is situated in the Mari part of the Volga river basin. The analysis has been carried on within framework of the historical-and-cultural approach to pottery study developed by A.A. Bobrinsky (Bobrinsky, 1978). Vessel shapes have been study in accordance with procedure developed by Yu.B. Tsetlin. The procedure includes three consecutive stages: 1. determination of general proportionality of vessels; 2. detachment of vessels’ functional parts; 3. determination of the functional parts’ maturity. Analysis of ornamental designs has been carried out in accordance with the procedure developed by the author of the article and consisted of detachment of technological ornamental traditions (type of ornamental tools and ways of its drawing) and of stylistic ornamental traditions (at four structural levels: an 251 element, an image, a motif, and a composition). In result the author has detached the Balanov and the Atli-Kasin pottery traditions of forms creation and ornamentation (there is no differences in pottery traditions of these two populations). Mixed Balanov-Atli-Kasin traditions have been detached also. The presence of mixed traditions allows the author to make a more substantiated conclusion that the Balanov burial ground was left by two closely related population groups, by Balanovo and Atlikan groups.
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Bella, G., and V. K. Krastev. "On the RANS Modeling of Turbulent Airflow Over a Simplified Car Model." In ASME-JSME-KSME 2011 Joint Fluids Engineering Conference. ASMEDC, 2011. http://dx.doi.org/10.1115/ajk2011-23006.

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The need for reliable CFD simulation tools is a key factor for today’s automotive industry, especially for what concerns aerodynamic design driven by critical factors such as the engine cooling system optimization and the reduction of drag forces, both limited by continuously changing stylistic constraints. The Ahmed body [1] is a simplified car model nowadays largely accepted as a test-case prototype of a modern passenger car because in its aerodynamic behavior is possible to recognize many of the typical features of a light duty vehicle. Several previous works have pointed out that the flow region which presents the major contribution to the overall aerodynamic drag, and which presents severe problems to numerical predictions and experimental studies as well, is the wake flow behind the vehicle model. In particular, a more exact simulation of the wake and separation process seems to be essential for the accuracy of drag predictions. In this paper a numerical investigation of flow around the Ahmed body, performed with the open-source CFD toolbox OpenFOAM®, is presented. Two different slant rear angle configurations have been considered and several RANS turbulence models, as well as different wall treatments, have been implemented on a hybrid unstructured computational grid. Pressure drag predictions and other flow features, especially in terms of flow structures and velocity field in the wake region, have been critically compared with the experimental data available in the literature and with some prior RANS-based numerical studies.
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Mishlanov, Valery A., Liudmila А. Kadzhaya, Vladimir A. Salimovskiy, and Ivan V. Smirnov. "Predicate word dictionary as a tool for automatic text processing by situational-relational analysis." In Lexicography of the digital age. TSU Press, 2021. http://dx.doi.org/10.17223/978-5-907442-19-1-2021-118.

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This paper discusses the issues of improving a predicate word dictionary structure that is used in solving problems of knowledge acquisition and text analysis. The principle of open dictionary architecture is shown. It takes into account the stylistic differentiation of speech and involves the description of predicate word subsystems functioning in separate speech varieties.
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Novikova, Marina Mikhailovna. "Type Graphics in Commercial Advertising Design: Graphic and Stylistic Interpretations." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541229.

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Gabets, Anna, and Galina Parshutina. "STYLISTIC DEVICES AS A TOOL OF ENHANCING EFFICIENCY IN TEACHING BUSINESS ENGLISH." In 10th annual International Conference of Education, Research and Innovation. IATED, 2017. http://dx.doi.org/10.21125/iceri.2017.1612.

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Gintere, Ieva, Kristaps Biters, and Ieva Vīksne. "AN INNOVATIVE NEW MEDIA ENVIRONMENT AS A TOOL FOR EDUCATION OF CONTEMPORARY STYLISTIC HERITAGE." In 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.2217.

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Linfante, Vittorio, and Valeria Maria Iannilli. "DISASSEMBLING FASHION DECODING VISUAL AND STYLISTIC CODES AS LEARNING BY DOING TOOL FOR COURSES IN FASHION COMMUNICATION." In 15th International Technology, Education and Development Conference. IATED, 2021. http://dx.doi.org/10.21125/inted.2021.1210.

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Denisova, Nataliya. "BUILDING ASSOCIATIONS AS A TOOL TO DEVELOP CREATIVE THINKING OF A STYLIST." In 2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015. Stef92 Technology, 2015. http://dx.doi.org/10.5593/sgemsocial2015/b41/s13.010.

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