Academic literature on the topic 'Subject-specific printed media article'

Since the specific topic of the articles for the current dossier is Language: Hypermedia in printed media, I have composed the article itself using print hypermedia, specifically, QR code. Using either iPhone, Android or other QR code reading apps to scan printed pages, one can access videos, images, web pages, text, etc., which contains the content of the article. I have also included the urls for these QR code links, for easy access when reading the article directly on tablets or desktops rather than from the printed page. If urls do not click through, please copy/paste into address bar for access. It is important, in order to gain the full effect of the article, for the reader to access the topics in order, and read or watch all of the content in each before moving on to the next. Skipping around may be amusing, but the order of presentation and the nature of the media contained in each topic is crucial to obtaining the combined effect of both the content itself and this approach to content presentation.

The article presents the results of a study of more than two hundred scientific Internet resources, a significant part of which are the sites of scientific journals that have a printed version. The remaining resources are electronic industry and popular science publications, online information portals, community accounts in the blogosphere, social networks, and instant messengers. It is shown that these media products form a modern digital reality. The article presents the results of a study of more than two hundred scientific Internet resources, a significant part of which are the sites of scientific journals that have a printed version. The remaining resources are electronic industry and popular science publications, online information portals, community accounts in the blogosphere, social networks, and instant messengers. Based on the results obtained, it is shown that these media products in a special way form the modern digital reality, complicate and improve it. The creators and authors of scientific publications are journalists specializing in the field of popular science problems, scientists - representatives of the scientific community, as well as web users. The article raises the question of using a systematic approach (a complex of natural science, humanitarian and technological) when creating media resources of the scientific direction as the basis of informative-subject models of scientific and popular science media, complicating and qualitatively improving it. The creators and authors of scientific publications are also journalists specializing in the field of popular science problems, scientists - representatives of the scientific community, as well as web users, which reflects one of the modern trends in the development of media. The article raises the question of using a systematic approach (a complex of natural science, humanitarian and technological) in creating scientific media resources. This will be the basis of substantive-subject models of scientific and popular science media.

This article provides an insight into the Belgian alternative media landscape. Ten French-speaking printed media are analysed to understand how they develop a socio-economic structure that allows independence from any financial sources and to establish their goals regarding the media and society. The methodology is based on interviews and analysis of the background and descriptions of these media. Findings show three categories of media: journalism-oriented (with the objective of practising another journalism); content-oriented (focused on specific issues); and counter-hegemonic-oriented (promoting another society). A clear distinction emerges between them. On one side, media-centred alternatives are developed by professional journalists, who may accept advertising and whose goal is to provide another journalism (deep or slow journalism) without the constraints of traditional media (speed, low-paying jobs, influence of capital, etc.). On the other side, society-centred alternatives are independent from advertising and are composed of non-professional journalists (volunteers) willing to provide a strong alternative voice and opposed to the hegemonic discourses of traditional media, an approach that is very close to activism.

In studies of engineering, creative competence is becoming more and more important. In order to develop this ability, a three-dimensional modelling workshop called STELLA 3D was designed in collaboration with teachers from fine arts studies, based on the pictorial work of Frank Stella. In this article, a tangible version of this workshop is presented, printed in 3D, which was tested during the 2016-2017 academic year by 31 students in the First Year of Engineering at the University of La Laguna. The data obtained from the experimental group show that the students have increased their creativity values in comparison with the Pre-test, going from a score of 93,8 to 132,0. The resource developed in this work includes QR codes, which enable digital files of the pieces for 3D printing to be downloaded, and makes it possible to replace them in case of loss or breakage.

The aim of the research in the article was to clarify the features of modeling the images of the interviewer and the interviewee in print media. The study allowed expanding the theoretical basis in the study of interviews, filling in some gaps and outlining discussion points. The author's vision of the specifics of modeling the images of the interviewer and the interviewee in print media is proposed. A three-stage mechanism for modeling the images of the interviewer and the interviewee is presented. The specificity of the emergence and functioning of the communicative manipulative field between the participants of communication has been determined. A list of communicative manipulative techniques that can be activated when a manipulative field appears.Methods of description, analysis, synthesis and generalization were used. The following research procedure has become the methodology: 1) among the theoretical material, scientific works related to the topic we are going to have been selected; 2) scientific articles, monographs are analyzed, 3) controversial statements are highlighted in them and the author's point of view regarding the subject of research is presented; 4) the author's concept of modeling the image of the interviewer and the interviewee is proposed.The results and discussionmade it possible to formulate conclusions. Firstly, the images of the interviewer and the interviewee go through the followingstages of modeling: the formation of the aforementioned images during the communicative process, the transformation of the images of the interviewer and the interviewee while working on a journalistic text, modeling in the mind of the recipient the imagesof the interviewer and the interviewee, determined by the specifics of the perception and interpretation of the proposed information by the representative. media audience. Secondly, the images of the interviewer and the interviewee are multivariate. The factors of multivariate are the purpose of the interview, the communicative situation, the participants in communication, their worldview orientations, discourse, epistemic characteristics of the participants in communication, the transformation of images due to the work process and the specifics of perception, as well as the interpretation of information by the media audience.

The purpose of the article is to analyze the approaches to the use of modern virtual and augmented reality technologies in the organization of the media space of a modern library. The research methodology is based on methods of semantic analysis of the subject area basic concepts. The main directions of the libraries’ transformation in the conditions of technological and information development of society are considered in the article. The novelty of the study is the analysis of innovative approaches to the use of immersive technologies in the organization of the modern library’s media space. The article presents ways to apply virtual and augmented reality technologies in the direction of storytelling, as well as the use of modern approaches to establishing social and communicative links between the library and readers. Conclusions. The use of innovations in modern libraries and the transformation of book collections into information media space promotes the interest of readers and the promotion of library institutions. Modern libraries are required not only to preserve the classical structure of the information institution as an institution for the collection and preservation of printed and manuscript works but also to become modern information and educational space. Presented approaches to virtualization and the use of augmented reality in modern libraries expand opportunities for the promotion of science, literature, promote the involvement of young people in scientific and cognitive activities.

The article continues the cycle “Digital media as a new means of mediation”. The first article of the cycle is devoted to discussing theoretical and methodological perspectives of perceiving digital media as a specific means of mediation, combining components both of a sign and of a tool. The second article highlights how some traditional types of activity are transformed in digital contexts. Particularly, peculiarities of reading hypertexts (hypermedia structures) are discussed in comparison with printed texts. A brief analysis of play activity, mediated by digital media, is presented. Characteristic traits of cyber-communication are discussed. It is argued that transformation of the existing social practices influences the social situation of development at different stages of human development and determines the contemporary socio-cultural background of the development of higher mental functions and processes. The article indicates opportunities for further research on the impact that digital media have on the development of thinking, attention and memory in users of different age groups.

Printing is not a new media technology, but it is continuously being renewed. In this sense, it is an example of novelty going largely unnoticed, woven into the quotidian and ordinary in unassuming ways. One reason for this is the incomplete way we tell the story of printed paper, which privileges narratives of readings, access, and dissemination. To complicate the way media scholars think printing, this article turns to the case of security printing, which produces objects like banknotes and passports that circulate with trust and authority. Here, printing emerges through the specific need to print securely, offering a narrative based on the need for order and protection. The work of security printing, always straddling between art and science, produces artefacts understood as authentic copies. Such a transformation of paper into valuable object relies on the technical artistry of the security printer, who sets the aesthetic and material standards of authenticity through physical features like watermarks, engravings, holographs, special substrates, threads, or inks. Drawing on a close reading of informational materials produced by the major actors of today’s security printing industry, this article explains how the need to print better than the (counterfeiting) competition fuels the need for novelty in the how of printing. It expands on three guiding principles that work in unison to keep printing on paper new: printing as material science, as complex composition, and as the display of matchless quality. Ultimately, this material quality of securely printed papers helps us think about the new in a way that is not tied up to the digital, so that security printing both complicates the way media scholars engage with printing and offers a reconsideration of the ways we categorize and theorize the differences between media ‘old’ and ‘new’.

The article deals with the issues of highlighting the phenomenon of corruption in the regional media space. The relevance of the problem is due to the following: the great role of the mass media in shaping public opinion, the special importance of corruption-related issues for the average person, the demand for custom-made publications on corruption-related topics to fight competitors. On the basis of the content analysis, specific features of the coverage of corruption events in the regions of the Volga Federal District are identified. There is an interest in regional corruption issues, a low level of analysis of published materials and an emphasis on entertaining presentation of the material. There is a significant difference in the form and content of publications on corruption offenses in publications with different founders. It is concluded that the media image of corruption formed by the regional mass media is contradictory and one-sided. As a result, consumers of printed products have a distorted perception of the phenomenon of corruption.

Subject of this research paper is problem of pathogenic text as method for manipulating human consciousness and its dissemination through mass media, which due to their specific, make such manipulation most effective. Mass media have mastered metaphoric language, which can flawlessly influence readers’ imagination.
 We need to separately highlight our interest in text-based mass media (printed or blogs) versus audio-visual mass media (broadcast and digital), where flow of negative information seems to be magnitudes larger. In particular, paper touches specifics of written information perception.
 Paper describes different negative consequences of pathogenic information consumption for human mental health, such as: lack of creative activity, depression, ambivalence, development of adrenaline addiction, etc.
 In this paper, we analyze existing solutions of the problem of negative impact of pathogenic information, implemented in various countries and communities, substantiating their deficiencies in today’s realities, especially considering opposition to censorship and governmental limitations.
 We see resolution for the pathogenic text influence on human consciousness in person herself, in her self-awareness and ability to independently assess situation and make decisions. One of approaches to protecting society from pathogenic text without censorship, could be marking of pathogenic level of each specific article or publication. We also suggest not to limit markings to “pathogenic” or “non-pathogenic” labeling, but show percentage of text pathogenicity. By informing consumer of level of negative impact by particular text, we give him/her opportunity to decide about necessity or desire to read this text.
 We propose automatic classification method based on Bayesian filters (Himmelblau, 1970), (Yerazunis, 2003).
 
 Keywords: mental health, informational warfare, mass media, information, consciousness, influence, protection, text classification.

This article discusses the printed works produced by Samuel Pepys during his lifetime, along with significant references to him in print by his contemporaries. Pepys’s own print contributions ranged from news reports on Charles II’s Restoration to self-vindicating naval Memoires (1690). Having been the subject of a libel during the Popish Plot in 1679, Pepys was himself criticized for authoring libels as a result of his pamphlet campaign to reform Christ’s Hospital (1698–1699). Pepys’s strategic uses of publication media mean that following his career is a way to investigate the boundaries between print and manuscript publication in the late seventeenth century and examine the association of these media with concepts of private and public. Pepys’s uses of print also provide an important context for interpreting his intentions concerning the preservation and circulation of his diary of the 1660s, which was to remain unprinted until the nineteenth century.

The article examines the concept of literary reportage and the specificity of its functioning in Ukrainian printed and electronic media, with particular emphasis on the differences between traditional and literary reportage. The basis of literary reportage is informativeness (fact). As in the process of preparing traditional reportage, the journalist collects facts, interrogates witnesses, works with documents and archives, examines the situation and the characters of the future text. Analyticality manifests itself here in the understanding of the received information, methods of describing the problem and searching for its solutions, conducting observations both „from the inside” and „from the outside”. In order to be as faithful as possible on the one hand, and to introduce an emotional color – on the other, reporters use literary means; it is the lexical and stylistic features that give the reportage originality. The aforementioned elements appear both in literary and traditional reportage, but in the first case they are more emphasized, and in the second – they are kept within the limits appropriate for news journalism. Thus, literary reportage is the genre that exists on the border of journalism and literature, accumulating the features of both. At the same time, it remains necessary to separate the concept of belles-lettres from literary reportage. In the contemporary Ukrainian media, the genre of literary reportage is just beginning to develop; the Internet and the blogosphere play an important role in this process, where its model realizations can be observed most often. A lot of literary reportages can be found, among others, on the websites of Gazeta.ua, INSIDER and Reporters. In the printed media, literary reportage appears relatively rarely, exceptions include trip stories written in the form of reportage (magazines „MANDRY”, „Ukrainian Week”, „Kraina”) or literary reports found in „Gazeta po Ukraińsku”. The small share of this genre in the Ukrainian media space is related to several reasons. In the case of literary reportage, the length of the texts varies, but most of them are long, which means that they do not always fit in with the traditional formats of the mass media. In addition, the preparation and writing of this type of material requires more time and – when the message quickly becomes outdated – it often turns out that it is no longer worth publishing. The Internet has significantly accelerated the pace of journalistic work, at the same time moving it to a different level of quality. Literary reportage is not an ordinary mass medium, it is journalism with literary elements, and as such it forces a specific type of reading. It requires time that the average Internet user, exposed to distracting temptations (advertising, spam, social messaging), often does not have. All this causes an intense transfer of reportage from the media space to the book space, where the audience is more formed and better prepared to accept this kind of journalistic and literary experiments. And so in Ukraine, since 2017, there has been a publishing house of reportage and documentary literature „Czowen” (Lviv). So far, it has published over 10 books on literary reportage, both by Ukrainian and foreign authors. Particularly noteworthy are the books from the Tempora publishing house, which has been organizing a literary reportage competition since 2012 and presenting the best examples of this genre in anthologies and in the form of individual publications.

This article traces the transformations of individual, caused by informational interventions in his\her mental world, intensified by the development of print as a technological centre of the Industrial Era media system, followed the explosion of consumer psychology, replacing individuality by the “mass person” perplexed by “fashion epoch”. A humanistic ideal, self-sufficient, self-sustained individual appears in such worldview systems as a consumer. A set of individuals selected by specific criteria appears as the target audience, the mass consumer, chosen to buy everything from tastes and goods to ideologies, political doctrines, ways of life, fashion, government, friends, enemies and even war or peace. The production of such consumers started with the phenomena of scaling and unification, intensified by the books-bestsellers, mass media, tabloids, glossy and glamorous magazines, entertainment television, pop music, blockbusters and TV series. Based on the investigation of individual and mass subconscious psychological mechanisms and impact techniques, taste and critical thinking was consistently destroyed, which drove to imposing absolute consumerism as continuously stimulated insatiability of needs, leading to the consumption loop, where requirements are impossible to satisfy. Intellectually simplified, spiritually exhausted media signals, aimed at the instinctively emotional spheres of individuals, steadily lowered the horizon of personal expectations and the thresholds of information accessibility, weakened critical thinking, blurred ethical filters, levelled tastes and transformed the audience into a mass. Furthermore, despite the specific differences, this trend has penetrated all social and individual spheres. Under the pressure of aggressive reality and communication campaigns, a holistic, harmonious, self-aware, intentional personality lost its value for itself. The process, begun in the New Age, was a kind of denial of its foundations and prepared an individual for the transition to the information age.

Since the late 1990s in Korea, there have been many users of mobile devices, and we have extended leisure time. The terrestrial broadcasting market is very competitive because a lot of media has emerged dividing the market. Therefore, terrestrial broadcasters introduced terrestrial DMB (digital multimedia broadcasting) service to sustain audiences for the terrestrial broadcasting market and increase audience satisfaction. In Korea, telecommunication businesses are saturated, and wireless network operators, in their effort to diminish their revenue dependence on mobile voice services on one hand, and to recoup the huge investments made on third generation networks on the other, try to develop new services and business models such as DMB service. Consumer behavior research is critical toward accelerating the diffusion and consumer adoption of new media. However, consumer behavior in DMB has not yet been the subject of much research, though consumer adoption of DMB service is expanding rapidly in Korea. While there is much discussion on the emerging DMB service, there is still little evidence indicating what influences consumers in their decision to adopt DMB service and which specific features they would like included in the DMB service. This article examines behavioral intensions toward DMB service through consumer survey in Korea. More specifically, this study explores the specific using features of DMB service such as the motive for adoption, the satisfaction with DMB service, major using hours, and favorite contents. Additionally, this article investigates the favorite genre of consumers. This study is to explore the emerging marketing challenges in the field of DMB and provide direct managerial implications to the key-market players.

The detailed consideration of lexical processes, structuring of lexical units, study of neologization processes, selection of functional types of neolexes, their classification and systematization provoke the active development of modern linguistics. The purpose of the work is to identify thematic subgroups of socio-political vocabulary, to find out the structural-semantic and functional features of the neolexes of the analyzed vocabulary in the mass media of Mykolayiv region. The object of the work is the vocabulary of the mass media of Mykolayiv region. The subject of research is socio-political vocabulary, neolexes in the mass media space of Mykolayiv region.To solve the above problems used methods of linguistic research, the choice of which depends on the purpose, objectives and collected factual material: the method of observation and the method of continuous sampling (to identify tokens related to the socio-political layer, innovations in publications and broadcasting); method of comparison (to determine the neological nature of the studied units and features of the mass media of Mykolayiv region at the all-Ukrainian level); descriptive (for inventory and classification of empirical material); component analysis (from the study of word semantics), comparable (during the analysis of socio-political vocabulary of the period 2015-2018). In the article the basic modern classifications of social and political vocabulary of language of mass media are considered, the thematic subgroups of tokens of the Nikolaev mass media are analyzed, features of the offered classification are established. Having analyzed the most important thematic subgroups that have been identified in the course of working with factual material, the following thematic subgroups function in the mass media space of Mykolayiv region: nomenclature names in the language of mass media; names of departments, bodies in the structure of the state administrative apparatus; names of political parties, movements, ideological currents and their members; tokens of the military sphere; name of social processes of disorganization of public life. The active use of the names of political parties, movements, ideological currents and their members is observed during the election campaign. In our opinion, due to the negative attitude of the society to the political activity of the majority of the representatives of the People’s Deputies of Ukraine, the affiliation of specific individuals to the respective parties has been silenced lately. But, of course, this subgroup of social and political vocabulary takes place and is actively reflected in the mass media, for example: poroshenkivci, election campaign, coalition government. Words that directly describe the life of society (spiritual life, cultural values, etc.) fully fill the pages of the media of various types, for example: patriotism, national symbols, street art, independence, unemployment, subsistence level. The nature of the information space is to respond quickly to what is happening in people's lives. That is why the vocabulary of the military thematic subgroup is most widely used, as the mass media reacts to the actual news worrying the Ukrainian society in general and Mykolayiv in particular. Other lexical spheres also actively function in mass media space of Mykolayiv region. Words to denote the most important political, economic, religious and other concepts form the basis for articles in newspapers and on the Internet.

Broadcasting and television are two popular types of media, with more audience than other types of media in Viet Nam today. Tay-Nung is a common language of two ethnic groups with the largest population of ethnic minorities in Viet Nam. Research on broadcasting and television in the Tay-Nung language is importance research, involving both journalism and the science of language. On the basis of surveys on the state of broadcasting in Tay-Nung language and the attitude, needs and aspirations of the Tay and Nung ethnicity on this activity, this article aims to describe and evaluate the current status of broadcasting in the Tay-Nung language, thereby proposing ways and means to improve the efficiency and effectiveness of broadcasting in Tay- Nung language. The main methods used in this study are a scientific observation method, a sociological survey method (interviews, discussions, investigation by questionnaires), method of description (analytical, statistical, classification, systematization) and a comparison method. Research data is collected from relevant documents and from the use of sociological survey methods. The subject of the article is the broadcast in Tay-Nung language activities in Viet Nam at present. This subject is considered in the following aspects; the places, the levels of broadcasting and television; the choice and use of language / dialect; attitude, needs and aspirations of the recipients, and some ways and solutions to be implemented. Research results of the project will help the Ministry of Information and Communication, in radio and television, to develop specific suggestions on the choice of type and level of communication. At the same time, the Viet Nam has also suggested the development of policies related to communication in ethnic minority languages. Raising the effectiveness of broadcasting in the Tay-Nung language will contribute to the preservation of language and culture; will improve quality of life for the Tay and Nung ethnicity and will contribute to sustainable development of nations in the renewal period. The work will inform work by the State, the Ministry of Information and Communication, should the State and the Ministry of Information and Communications pay attention to this timely guidance. Results will contribute to studies on communication in ethnic minority languages in Viet Nam or on communication in Tày Nùng in Southeast Asia.

The spread of novel Corona Virus and the resulting Covid-19 Pandemic has had a profound impact in our lives and most of daily activities have been upset. Negative effects crushed education and all around the world schools, universities and tertiary institutions had to shut down moving to Distance Learning. Distance Learning was in fact the global answer to continue educational activities and preserve students’ right to education. The United Nations Organization for Culture and Education (UNESCO) reports that ten months after rising pandemic, more than 331 million students worldwide are affected by the Pandemic and in 28 countries the schools are still closed (updated 09.12.2020). During the months of the first contagion curve, only 15% of teaching activities were delivered remotely, globally, thanks to Distance Learning. More than 1.5 billion students worldwide are or have been touched by the closure of schools and universities due to the Covid-19 Pandemic. Teachers and instructors world-wide had to find the best solution to fix the pedagogical challenge. For this reason, teaching strategies, methods and materials have been adapted to the online learning environment. Distance Learning refers to an electronic learning environment; generally, it is used if time and/or geographic conditions do not allow a direct contact between educators and students (King, Young, Drivere-Richmond & Schrader, 2001). UNESCO (2002) asserts that Distance Learning includes learning process carried out separately in time and space, through artificial electronic or print media; this holds also for a part of the educational process. Distance Learning requires specific evaluation procedures throughout qualitative and quantitative methodologies, focusing the performance assessment and the learning process (Benigno & Trentin, 1999). This article is a part of a wider research that wants to investigate the students’ experience about online Laboratory classes during Pandemic crisis. Based on a quantitative, non- experimental and ex-post-facto research, this article specifically investigates the strategies used during remote Labs students attended during the sanitary emergency. Data was collected through a no-tested research survey administered with an online free app. A voluntary response sample from 749 Single-cycle Primary Teacher Education students, from first year course to the fifth, attending university in one of the most important athenaeums in Southern Italy, at the end of their last second semester. Results from the closed-response questions show the use of a variety of strategies whose effectiveness should be assessed based on empirical evidence.

The article deals with the mental-existential relationship between ethnoculture, national identity and media culture as a necessary factor for their preservation, transformation, on the example of national original algorithms, matrix models, taking into account global tendencies and Ukrainian archetypal-specific features in Ukraine. the media actively serve the domestic oligarchs in their information-virtual and real wars among themselves and the same expansive alien humanitarian acts by curtailing ethno-cultural programs-projects on national radio, on television, in the press, or offering the recipient instead of a pop pointer, without even communicating to the audience the information stipulated in the media laws − information support-protection-development of ethno-culture national product in the domestic and foreign/diaspora mass media, the support of ethnoculture by NGOs and the state institutions themselves. In the context of the study of the cultural national socio-humanitarian space, the article diagnoses and predicts the model of creating and preserving in it the dynamic equilibrium of the ethno-cultural space, in which the nation must remember the struggle for access to information and its primary sources both as an individual and the state as a whole, culture the transfer of information, which in the process of globalization is becoming a paramount commodity, an egregore, and in the post-traumatic, interrupted-compensatory cultural-information space close rehabilitation mechanisms for national identity to become a real factor in strengthening the state − and vice versa in the context of adequate laws («Law about press and other mass media», Law «About printed media (press) in Ukraine», Law «About Information», «Law about Languages», etc.) and their actual effect in creating motivational mechanisms for preserving/protecting the Ukrainian language, as one of the main identifiers of national identity, information support for its expansion as labels cultural and geostrategic areas.

In the article we interpret discrete and continuous message as interrupted and constant, limited and continual text, which has specific features and a number of differences between traditional (one-dimensional) text and hypertext (multidimensional). The purpose of this study is to define the concept of “hypertext”, consideration of its characteristics and features of the structure, similarities and differences with the traditional text, including the message in the media and communication. To achieve the goal of the study, we used a number of methods typical of journalism. Empirical analysis enabled a generalized description of the subject of study, which allowed to know it as a phenomenon. With the help of generalization the characteristic and specific regularities and principles of hypertext were studied. The system method is used to identify the dependence of each element of hypertext on its place in the text system as a whole. The retrospective method helped to understand the preconditions for the emergence of hypertext, to trace the dynamics of its development. General scientific methods (analysis, synthesis, induction, deduction) made it possible to formulate the conclusions of the study. Thanks to hypertext and the hypertext systems, the concept of virtual reality has gained tangible meaning. In hypertext space, virtuality organically complements reality. The state of virtuality, in this case, becomes the concept of hyperreality, and all this merges into a single whole in the space of computer text. Due to its volume and multidimensionality, hypertext can arouse scientific interest as an interdisciplinary discipline. In today’s world, the phenomenon of hypertext has been the subject of numerous discussions, conferences and research in the field of social communications, linguistics and psychology. Today, a significant number of organizations conduct large-scale research based on the concepts of hypertext associations and associative navigation.

The article is devoted to the analysis of the main forms of visualization in the media related to photo. The thematic visual concepts are described in accordance with the content of electronic media, which consider the impact of modern technologies on the development of media space. The researches of the Ukrainian and foreign educational institutions concerning the main features of modern photo is classificate. Modifications and new visual forms in the media are singled out. The main objective of the article is to study the visual concepts of modern photo and identify ideological and thematic priorities in photo projects. To achieve the main objective in the article a certain methodology were used. Due to the historical-theoretical description it was possible to substantiate the study of visual concepts. The conceptual-system method was used to study the subject of media photo projects. The main results of the research are the definition of visual concepts of photo on the example of electronic media and the identification of the main thematic features in the process of visual filling of the media space. Based on the study, we can conclude that today the information field needs quality visual content. For successful creation of visual concepts it is necessary to single out thematic features of modern photo and to carry out classifications on ideological and semantic signs. Given the rapid development of digital technologies, the topic of the scientific article we offer is relevant for scientists, journalists, media researchers, visual journalism experts and photojournalists. Modern space is filled with a large number of pictorial materials, which in most cases form specific images, patterns or stereotypes in the mind of the reader (viewer). Also important is the classification of photo used in journalistic publications. That is why there is a need to explore the content and principles of distribution of ideological priorities of photo in the media. The substantiation of scientists about the important place of photography in the modern media space and the future development of visual technologies, which already use artificial intelligence, is relevant.

The article clarifies of gender identity stereotypes in modern media. The main gender stereotypes covered in modern mass media are analyzed and refuted. The model of gender relations in the media is reflected mainly in the stereotypical images of men and woman. The features of the use of gender concepts in modern periodicals for women and men were determined. The most frequently used derivatives of these macroconcepts were identified and analyzed in detail. It has been found that publications for women and men are full of various gender concepts that are used in different contexts. Ingeneral, theanalysisofthe concept-maximums and concept-minimum gender and their characteristics is carried out in the context of gender stereotypes that have been forme dand function in the society, system atizing the a ctual presentations. The study of the gender concept is relevant because it reveals new trends and features of modern gender images. Taking into account the special features of gender-labeled periodicals in general and the practical absence of comprehensive scientific studies of the gender concept in particular, there is a need to supplement Ukrainian science with this topic. Gender psychology, which is served by methods of various sciences, primarily sociological, pedagogical, linguistic, psychological, socio-psychological. Let us pay attention to linguistic and psycholinguistic methods in gender studies. Linguistic methods complement intelligence research tasks, associated with speech, word and text. Psycholinguistic methods used in gender psychology (semantic differential, semantic integral, semantic analysis of words and texts), aimed at studying speech messages, specific mechanisms of origin and perception, functions of speech activity in society, studying the relationship between speech messages and gender properties participants in the communication, to analyze the linguistic development in connection with the general development of the individual. Nowhere in gender practice there is the whole arsenal of psychological methods that allow you to explore psychological peculiarities of a person like observation, experiments, questionnaires, interviews, testing, modeling, etc. The methods of psychological self-diagnostics include: the gender aspect of the own socio-psychological portrait, a gender biography as a variant of the biographical method, aimed at the reconstruction of individual social experience. In the process of writing a gender autobiography, a person can understand the characteristics of his gender identity, as well as ways and means of their formation. Socio-psychological methods of studying gender include the study of socially constructed women’s and men’s roles, relationships and identities, sexual characteristics, psychological characteristics, etc. The use of gender indicators and gender approaches as a means of socio-psychological and sociological analysis broadens the subject boundaries of these disciplines and makes them the subject of study within these disciplines. And also, in the article a combination of concrete-historical, structural-typological, system-functional methods is implemented. Descriptive and comparative methods, method of typology, modeling are used. Also used is a method of content analysis for the study of gender content of modern gender-stamped journals. It was he who allowed quantitatively to identify and explore the features of the gender concept in the pages of periodicals for women and men. A combination of historical, structural-typological, system-functional methods is also implemented in the article. Descriptive and comparative methods, method of typology, modeling are used. A method of content analysis for the study of gender content of modern gender-labeled journals is also used. It allowed to identify and explore the features of the gender concept quantitatively in the periodicals for women and men. The conceptual perception and interpretation of the gender concept «woman», which is highlighted in the modern gender-labeled press in Ukraine, requires the elaboration of the polyfunctionality of gender interpretations, the comprehension of the metaphorical perception of this image and its role and purpose in society. A gendered approach to researching the gender content of contemporary periodicals for women and men. Conceptual analysis of contemporary gender-stamped publications within the gender conceptual sphere allows to identify and correlate the meta-gender and gender concepts that appear in society.