Academic literature on the topic 'Sunsilk'

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Journal articles on the topic "Sunsilk"

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ROSI, FATCHUR, and ANIK LESTARI ANDJARWATI. "Analisis Perbandingan Pengaruh Endorser terhadap Sikap pada Merek Shampo Sunsilk dan Shampo Pantene." BISMA (Bisnis dan Manajemen) 6, no. 1 (2018): 32. http://dx.doi.org/10.26740/bisma.v6n1.p32-40.

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Two big player that PT. Unilever Indonesia Tbk with the mainstay Sunsilk product and PT. Procter & Gamble that sells Pantene product stringent to supply the indonesian needs of shampoo. One of that with appearing of endorser in advertising to influence positif attitude of consumer to shampoo brand. This study used to analyzed the comparing endorser effect influence towards brand attitude (attitude toward brand) shampoo Sunsilk and shampoo Pantene in university student of Management of Economic Faculty of State University of Surabaya with 19-24 years old and 62 respondent for shampoo Sunsil
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Mulyadi, Hari. "PENGARUH BRAND PERSONALITY TERHADAP LOYALITAS PELANGGAN SAMPO SUNSILK (Survei pada Mahasiswi FPIPS UPI Bandung Angkatan 2004-2006)." Strategic : Jurnal Pendidikan Manajemen Bisnis 8, no. 1 (2008): 20. http://dx.doi.org/10.17509/strategic.v8i1.997.

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Persaingan bisnis di lini produk sampo kian hari kian kompetitif sehingga menuntut tiap perusahaan untuk mempertahankan pelanggannya. Usaha yang dilakukan oleh Sunsilk untuk mempertahankan pelanggannya tidak lagi terbatas pada atribut fungsional produk seperti kegunaan produk, melainkan sudah dikaitkan dengan keberadaan merek yang mampu menciptakan citra khusus dalam benak pemakainya. Penciptaan brand personality dalam benak pelanggan akan menciptakan loyalitas pelanggan. Penelitian ini bertujuan untuk mengetahui brand personality, loyalitas pelanggan, serta pengaruh brand personality terhadap
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Zulkifli, Zulkifli, Boy Syamsul Bakhri, Maysuri Maysuri, and Ficha Melina. "Pengaruh Periklanan Islami terhadap Keputusan Pembelian Produk Shampoo Hijab Sunsilk Clean And Fresh pada Mahasiswi Universitas Islam Riau." Journal of Management and Bussines (JOMB) 1, no. 1 (2019): 59–73. http://dx.doi.org/10.31539/jomb.v1i1.604.

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The purpose of the research was to determine the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The subject of this research was students of Riau Islamic University. While the object of this study was the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The data sources used in this study were primary data and secondary data. The sampling technique used was proportional stratified random sampling, while the data collection technique used was a questionnaire. To analyze the data, quantitative descrip
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Indirapriyadharshini, B., and M. Thilagavathi. "Women Consumer Satisfaction of Sunsilk Shampoo." Journal of Commerce and Management Thought 9, no. 2 (2018): 311. http://dx.doi.org/10.5958/0976-478x.2018.00022.8.

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Haryono, Gampo. "Pengaruh Iklan di Televisi dan Kualitas Produk Terhadap Motivasi Pembelian Pelanggan Shampo Sunsilk pada Mahasiswi di STIE Sakti Alam Kerinci." Eksis: Jurnal Ilmiah Ekonomi dan Bisnis 9, no. 1 (2018): 38. http://dx.doi.org/10.33087/eksis.v9i1.131.

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This study aims to analyze the ads on television and product quality to the Motivation Purchase customers sunsilk shampoo on students at STIE Sakti Alam Kerinci. This type of research is causative research. Sampling research Using purposive sampling technique by distributing questionnaires to 50 respondents. The data analysis used is multiple linear regression. The results showed that: (1) The influence of advertisement on television has no effect on purchasing motivation, It is proved by, t value < t table (1,573 < 2.012) and significance > 0,05 (0,122> 0,05) received and Ha rejec
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Nurcahya, Hilma Rizky, Hanny Hafiar, and Aat Ruchiat Nugraha. "Representation of Orientalism in Sunsilk Print Advertising." Jurnal The Messenger 10, no. 2 (2018): 150. http://dx.doi.org/10.26623/themessenger.v10i2.744.

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<p><em>Using the qualitative method, the critical paradigm, and also Roland Barthes semiotic analysis, this study aims to find out the symbols contained in Sunsilk Co-creations print advertising, the meaning contained in the symbols and how the symbols subordinate the Eastern people. The results of this study indicate that there are seven symbols in Sunsilk Co-creations version print advertising that has unity meaning, i.e there are dominant people who are showed as more superior thus there are other people who are considered inferior. With the myth that the West is better seen as
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Ubaidillah, Ubaidillah, Ening Herniti, and Aning Ayu Kusumawati. "Pencitraan Perempuan Islami dalam Iklan Komersial (Analisis Semiotika)." Musãwa Jurnal Studi Gender dan Islam 16, no. 1 (2018): 1. http://dx.doi.org/10.14421/musawa.2017.161.1-17.

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Women in commercial advertising is needed to strengthen the marketability of a product. Therefore, created an imaging. Imaging Islamic women looks at some of the products Wardah, Citra, and Sunsilk shampoo. This paper describes the interpretation of the iconic, meaning indeksional, and symbols in commercial advertisements. The data were taken form youtube, documented by data transcription, and then analyzed by using theory semiotics Charles Sanders Peirce. The conclusion of this study shows that the Islamic women imaged by Wardah, Citra, and Sunsilk in iconic interpretation is (1) an egalitari
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Prasetyo, Adhitya, and Fajar Junaedi. "Representasi Identitas Muslimah dalam Iklan Televisi Sunsilk, Wardah dan Emeron." Jurnal Interaksi : Jurnal Ilmu Komunikasi 4, no. 2 (2020): 203–18. http://dx.doi.org/10.30596/interaksi.v4i2.4532.

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Tamudia, Djini, Yohanes Langi, and Julia Titaley. "Analisis Rantai Markov Untuk Memprediksi Perpindahan Merek Shampoo Di Hypermart Swalayan Manado Town Square." d'CARTESIAN 3, no. 1 (2014): 58. http://dx.doi.org/10.35799/dc.3.1.2014.3997.

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Abstract This research has been conducted to determine the changes of consumers switching between brand of Shampoo and make predictions of consumer migration opportunities of each brand Shampoo among customer in the future. The data used in this study is primary data colleted through a questionnaire on the 100 customer of Hypermart swalayan Manado Town Square on July to September 2013. Data were analyzed by Markov Chains analysis. Base on Markov Chains analysis, it is found that Sunsilk consumen as a large percentage of consumen in early and even in later years with a value 25%. On the second
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Abidin, Aldo Almayda, Wahyudin Wahyudin, Fidiyya Astuti, and Billy Nugraha. "ANALISIS KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK SHAMPOO UNILEVER SERTA MEMBANDINGKAN STRATEGI BERSAING PERUSAHAAN RETAIL DI KABUPATEN KARAWANG." Barometer 6, no. 1 (2021): 313–21. http://dx.doi.org/10.35261/barometer.v6i1.4565.

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Supermarket dan minimarket adalah tempat dimana orang-orang sering membeli produk shampoo yang mereka inginkan. Metode Markov Chain digunakan untuk melihat transisi dari masyarakat dalam mengubah pilihan produk shampoo dan tempat perbelanjaan selama dua periode ke depan. Produk shampoo yang menjadi objek penelitian adalah Clear, Lifebuoy, dan Sunsilk yang merupakan tiga dari sekian banyak produk shampoo yang dikeluarkan oleh perusahaan multinasional Unilever. Metode Game Theory diterapkan untuk membandingkan keunggulan dari Transmart dan Carrefour yang beroperasi di Karawang, walaupun masih di
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Dissertations / Theses on the topic "Sunsilk"

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Mackovičová, Lucia. "Analýza stratégie značky Sunsilk." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3879.

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The purpose of this document is to analyse strategy, activities and reasons of a bad success of a global hair cosmetics brand Sunsilk in Czech Republic. International success of the brand, its very successful start in Czech market and a positive brand image profile soon after the launch in 2003 were about to make Sunsilk a big brand in Czech republic. The brand was innovative and had creative and very well accepted activities and communication. However in 2005 the progress stopped and Sunsilk started to lose its sales, market shares and positive brand profile attributes. Today the Sunsilk prod
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Willer, Ragnar Karl [Verfasser]. "Dispelling the myth of a global consumer : Indonesian consumer behavior researched by means of an analytical diagram for intercultural marketing ; with a case study of Sunsilk shampoo for the veiled woman / von Ragnar Karl Willer." 2006. http://d-nb.info/981625304/34.

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Books on the topic "Sunsilk"

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SunSlim: No-starving weight-loss. Kipp Pub, 2000.

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Schulz, Dirk, and Robert Feldhoff. Indigo, Bd.1, Sunsit City. Carlsen, 2000.

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Conference papers on the topic "Sunsilk"

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Glatthaar, M., D. Kray, N. Bay, et al. "Application of SunsPL for fast laser chemical process development." In 2011 37th IEEE Photovoltaic Specialists Conference (PVSC). IEEE, 2011. http://dx.doi.org/10.1109/pvsc.2011.6186544.

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Kern, Gregory A. "Cost reduction and manufacture of the SunSine™325 AC module." In National center for photovoltaics (NCPV) 15th program review meeting. AIP, 1999. http://dx.doi.org/10.1063/1.57939.

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Kumar, Uttam, Cristina Milesi, S. K. Raja, Ramakrishna R. Nemani, Sangram Ganguly, and Weile Wang. "Land cover fraction estimation with global endmembers using collaborative SUnSAL." In SPIE Optical Engineering + Applications, edited by Wei Gao, Ni-Bin Chang, and Jinnian Wang. SPIE, 2015. http://dx.doi.org/10.1117/12.2192173.

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Reports on the topic "Sunsilk"

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Kern, G., and M. Russell. Cost Reduction and Manufacture of the SunSine{reg_sign} ac Module: Final Subcontract Report, 11 June 2001. Office of Scientific and Technical Information (OSTI), 2001. http://dx.doi.org/10.2172/786353.

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Kern, E., and G. Kern. Cost reduction and manufacture of the SunSine{reg_sign} AC module: Phase I Annual Report : 21 April 1998 -- 31 October 1999. Office of Scientific and Technical Information (OSTI), 2000. http://dx.doi.org/10.2172/754644.

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Kern, G. SunSine{trademark}300: Manufacture of an AC Photovoltaic Module; Final Report Phases I & II; 25 July 1995-30 June 1998. Office of Scientific and Technical Information (OSTI), 1999. http://dx.doi.org/10.2172/6800.

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SGC, Servicio Geológico Colombiano. Elaboración de la cartografía geológica de un conjunto de planchas a escala 1:100.000, ubicadas en el territorio nacional, identificadas por el Servicio Geológico Colombiano. Plancha 453 - Rio Sunsiya. Contrato N° 347 de 2014. Producto. Versión 2016. Servicio Geológico Colombiano, 2016. http://dx.doi.org/10.32685/10.143.2016.792.

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