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Apaza, Casabona César Eduardo Franco, Ramon Paola Marisol Horna, Silva María Alejandra López, Rosas Karol Sofía Vásquez, and Saravia Bruno Gabriel Wharton. "Proyecto superfoods: Nutriexpress." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/651806.
Full textAbstract:
NutriExpress es un modelo de negocio que busca satisfacer la demanda de mercado de alimentos naturales que brinden un alto valor nutricional y medicinal para el mejor funcionamiento del organismo, los cuales a diferencia de otras alternativas de complementos nutricionales, están libres de cualquier químico y aditivo. El problema que en la actualidad nos permite realizar este proyecto, es el incremento en la concientización de la población al querer adoptar una alimentación más sana, natural y balanceada evitando el consumo excesivo de grasas y químicos, por lo que cada vez más peruanos se muestran dispuestos a mejorar sus hábitos de alimentación.
Para tener una mejor comprensión del problema a abordar se realizó el análisis y la identificación de algunos componentes del mercado como: las tendencias del consumidor, el origen del problema y las necesidades insatisfechas. Mediante entrevistas realizadas a los segmentos de clientes pudimos validar la siguiente hipótesis: “No existen amplias alternativas saludables que ayuden a mejorar su alimentación y el funcionamiento de su organismo sin poner en riesgo su salud”. En este trabajo se utilizaron herramientas aplicadas a la administración como el FODA, Flujo gramas, diagrama de Gantt, entre otros. A su vez, se realizó la investigación del tamaño de mercado, entono externo e interno y la validación de los experimentos.
Para finalizar, empleamos herramientas financieras, las cuales nos permitieron realizar el pronóstico de ventas, Balance General y El Estado de Resultados.NutriExpress is a business model that seeks to meet the market demand of natural foods that provide high nutritional and medicinal value for the better functioning of the body, which, unlike other alternatives of nutritional supplements, are free of any chemical and additive. The problem that currently allows us to carry out this project, is the increase in the awareness of the population by wanting to adopt a healthier, natural and balanced diet avoiding excessive consumption of fats and chemicals, so that more and more Peruvians are shown willing to improve your eating habits. To have a better understanding of the problem to be addressed, the analysis and identification of some market components were carried out, such as: consumer trends, the origin of the problem and unmet needs. Through interviews with customer segments, we were able to validate the following hypothesis: "There are no broad healthy alternatives that help improve your diet and the functioning of your body without putting your health at risk." In this work, tools applied to the administration were used, such as SWOT, Grams flow, Gantt chart, among others. In turn, the investigation of the market size, external and internal environment and the validation of the experiments was carried out. Finally, we use financial tools, which allowed us to make the sales forecast, Balance Sheet and the Income Statement.
Trabajo de investigación
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Aliaga, Muñoz Kelly Milagros, Jaramillo José Luis Bauer, Ku Jonathan Miguel Diaz, Tisoc Sandra Blanca Rivera, and Hinostroza Roxana Soledad Vergara. "Propuesta para el lanzamiento de un nuevo producto a base de Superfoods peruanos." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626397.
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Hoy en día, existe una tendencia mundial a consumir alimentos saludables, que no tengan insumos artificiales -como preservantes o aditivos- y que sean bajos en azúcar. El Perú no es ajeno a esta tendencia, pues se aprecia que existen cada vez más consumidores que buscan lo más natural posible. En este contexto, los superfoods son una alternativa importante, pues se trata de alimentos naturales que cuentan con altos niveles de nutrientes.
El presente proyecto toma en cuenta esta tendencia para proponer una bebida saludable elaborada con superfoods peruanos, bajo la marca Superfoods Drinks. La investigación realizada muestra que en el segmento de personas de 18 a 55 años del NSE A, B y C1 es de 54.9% de los cuales el 11% está interesado en consumir saludable y que su demanda por bebidas saludables y naturales no está siendo satisfecha por la oferta actual, lo que explica el alto grado de aceptación de nuestro producto.
Para la puesta en marcha del proyecto se necesita una inversión inicial de S/ 191,693, financiada con S/ 111,693 mediante un préstamo bancario y S/ 80,000 con aporte de inversionistas, que se estima recuperar en el cuarto año de la operación.Nowadays, there is a global trend towards consuming healthy foods, that don’t contain artificial ingredients -such as preservatives or additives- and don’t have added sugar. Peru is part of this trend, as there is a growing number of consumers that opt for more natural products. In this context, superfoods are an important alternative because they are a natural foodstuff that has a high concentration of nutrients. The present project takes this trend into account and proposes a healthy drink prepared with Peruvian superfoods, under the brand Superfoods Drinks. Research shows that in the segment of people aged 18 to 55 of social economic level A, B, C1 there is 54.9% and about 11% of this people is interested in eating in a healthy way, and whose demand for healthy and natural drinks is not being satisfied by the current offer, which explains the high level of acceptance of our product. To start up the project we need an initial investment of S/ 191,693 that will be funded with bank loans -S/ 111,693- and by investors -S/ 80,000-, and that is expected to be paid back by the fourth year of operations.
Trabajo de investigación
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Malache, Guzmán Jonatan José, and Nieto Marco Antonio Vilches. "Percepción del estado peruano como promotor de exportaciones de Superfoods: Quinua, durante el periodo 2012 – 2016." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/628198.
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Perú, luego de una labor conjunta entre los agricultores, los comercializadores y el Estado, se convirtió en el principal país exportador de quinua del mundo, superando a Bolivia. Una de las posibles causas que genera este resultado es el apoyo estratégico del Estado peruano con el propósito de dotar de recursos, conocimientos e información relevante a los miembros del competitivo mercado.
La presente tesis se orienta a evidenciar al Estado peruano, mediante una percepción positiva de sus servicios en capacitación, plataformas comerciales e información de inteligencia comercial, como un promotor efectivo de internacionalización para las empresas beneficiadas de los programas de acompañamiento. Se observan definiciones de internacionalización, acerca de superfoods, la quinua, Estado peruano y el rol frente a la promoción de las exportaciones, y por último los métodos válidos de captación de la percepción.
Se detalla la investigación con un enfoque cuantitativo, no experimental, transversal, y con alcances descriptivo, correlacional causal y explicativo. Se realizará la investigación mediante encuestas estructuradas, elaboradas en base teórica. Para ello, el modelo SERVPERF es guía para el procedimiento de medición y análisis de datos.
En último lugar, se verificará la data resultante de las encuestas, con la percepción sobre los servicios del Estado peruano y su condición de promotor de internacionalización, así como las recomendaciones y aportes de los investigadores en base a los hallazgos obtenidos.Peru, with the joint effort of farmers, exporters and the State, has become the main exporter of quinoa in the world, surpassing Bolivia. One of the possible causes for which this result was achieved is the strategic support the Peruvian State provides, with the purpose of providing resources, knowledge and relevant information to the members of the value chain and thus achieving competitive positions in the international market. This thesis brings evidence of how the Peruvian State, through training services, commercial platforms and commercial intelligence information, is considered as an efficient promoter for internationalization by the companies that participated in different development export programs. It is observed the definitions of internationalization, superfoods and quinua, the peruvian State and its rol in the export promotion, and the valid methods for the caption of the perception. The investigation is detailed with a quantitive focus, non-experimental, transversal with descriptive and explanatory scopes. The SERVPERF model is used as a base for the data compilation and post analysis of results. Finally, the discussion of the results is taken with the hypothesis and the results of the questionnaires, with the perception about the services offered by the State and its condition as an internationalization factor, and the recommendations and the contributions based on the findings.
Tesis
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Mora, Mallqui Camila Marianela, Bravo Cristopher Salvattore Olivos, Aguirre Kevin Bryan Ormeño, Cevallos Mariandree Rojas, and Salas Jean Pierre Sulca. "Nuggets 7 Heaven." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652971.
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El presente proyecto presenta la idea de negocio llamada Nuggets 7 Heaven que se basa en la producción y comercialización de nuggets de 7 semillas (quinua, chía, avena, kiwicha, linaza, cañihua y maca negra) pre cocidos. Este producto se destaca por su innovación debido a que se trata de una nueva alternativa de alimento para aquellas personas que cuentan con un interés en la alimentación saludable.
El público objetivo en el cual se enfoca dicho proyecto es hombres y mujeres de Lima metropolitana de 18 años a más que pertenecen a los sectores económicos A, B y C con un estilo de vida saludable debido a que encuentran pocas opciones de alimentos saludables pre cocidos y estarían dispuestos a pagar por el valor agregado que ofrece este producto. Estos nuggets tienen una sola presentación en caja de 8 unidades.
El plan operacional explicará los procesos necesarios para llevar a cabo una producción eficaz desarrollando una relación dinámica con los proveedores y otros socios claves. El plan de marketing establecerá los lineamientos oportunos para establecer una relación con los clientes potenciales a través de estrategias de marketing tradicional y digital, estableciendo como canales de venta las redes sociales, página web y ferias.
Finalmente, el análisis de la viabilidad del proyecto se desarrolla en el plan financiero el cual mostrará todos los ingresos y gastos proyectados. Esta idea de negocio plantea una inversión inicial de S/ 25 mil soles y reinversiones anuales posteriores de S/ 10 mil soles cada una.This project presents the business idea called Nuggets 7 Heaven which is based on production and marketing of pre-cooked 7-seed nuggets (quinoa, chia, oats, kiwicha, flaxseed, cañihua and black maca). This product stands out for its innovation because it is a new food alternative for those who have an interest in healthy eating. The target audience for this project are men and women from metropolitan Lima aged 18 and over who belong to economic sectors A, B and C with a healthy lifestyle because they find few healthy precooked food options and they would be willing to pay for the added value that this product offers. These nuggets have a single presentation in a box of 8 units. The operational plan will explain the processes necessary to carry out efficient production by developing a dynamic relationship with suppliers and other key partners. The marketing plan will establish the appropriate guidelines to establish a relationship with potential customers through traditional and digital marketing strategies, establishing social networks, websites and fairs as sales channels. Finally, the analysis of the viability of the project is developed in the financial plan which will show all the projected income and expenses. This business idea involves an initial investment of S / 25 thousand soles and subsequent annual reinvestments of S / 10 thousand soles each.
Trabajo de investigación
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Monteza, Sandoval Jhonatan Alexander. "Propuesta de instalación de una planta procesadora de superfoods en la empresa Liking Organic Foods SAC para reducir las pérdidas económicas generados por la tercerización." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2020. http://hdl.handle.net/20.500.12423/3084.
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El presente proyecto de investigación se centra en la empresa Liking Organic Foods SAC la cual ofrece productos conocidos con el nombre Superfoods tales como deshidratados y harinas. Actualmente, dicha empresa no cuenta con una planta procesadora siendo así tercerizada la producción. Esto ha generado ciertos problemas a la empresa, así mismo pérdidas económicas, las ocurrencias de mayor importancia son: demanda no atendida, demoras de entrega de productos y rechazo o retornos de los productos.
Por lo tanto, se realizó la búsqueda de antecedentes, materiales y métodos. La demanda del proyecto se determinó mediante la proyección de esta con datos históricos abarcando el 5% y 8% en frutas deshidratadas y harinas respectivamente más la cantidad que se vende actualmente.
Se diseñó la planta procesadora con un área de 948 m ubicada en el Parque Industrial Infantas Los Olivos del departamento de Lima el cual tendrá una capacidad de diseño de 50 713 unidades al año.
Se realizó una evaluación económica y financiera con una inversión de S/3 474 529,48; un TMAR de 12,90%, el TIR de 35,84% y un VAN de S/ 1 774 326,92; una relación de beneficio/costo de 1,40 y un período de recuperación de 2 años 5 meses y 23 días, siendo un proyecto viable y rentable permitiendo así a la empresa aumentar su rentabilidad en un 24,17% y reducir sus pérdidas económicas generados por la tercerización en un 24,6% en un plazo de 5 años.
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Neťuková, Markéta. "Vliv označení "superpotravina" na chování spotřebitelů." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360397.
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The master thesis is concerned with the effect of the clame superfood and its impact in consumer behaviour. The aim of this thesis is to find out how consumers perceive the phenomenon of superfoods and how this claim effect their consumer behaviour. The theoretical part of the thesis defines and explains the terminology related to the key term superfoods such as functional foods, superfruits and organic foods. Subsequently the thesis edentifies the rules of a food labeling with the emphasis on health and nutrition-related claims. The thesis then examines the recent development of the superfoods market with its trends either from the local and the global point of view. The theoretical part is ended by the analysis of the methodology The Six Elements of Superfruits Success, which defines the six elements leading to a successful business strategy in a field of superfoods industry. The empirical part of the thesis shows the survey results of the effect of the clame superfoods and organic foods on products and its impact in consumer behaviour in the Czech Republic. The thesis then deals with the case study Jeřáb (a product containing a superfood). The thesis draws up a draft proposal for a new communication strategy of Jeřáb with the emphasis on the fact that Jeřáb is a product containing a superfood.
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Ari, Grados Adjhani Karla, Verastegui Pebbles Hernandez, Vilcas Wendy Cristina Hinojosa, Fernandez Luis Vicente Laurente, and Bastidas Eddy Luis Saavedra. "Nuggets a base de cushuro, quinua y lentejas “Lenshuro”." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652930.
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El presente trabajo a realizar se basa en la viabilidad, escalabilidad y pertinencia del método científico respecto al producto “nuggets a base de cushuro, lentejas y quinua” con la finalidad de llevarlo al mercado para satisfacer las necesidades del público objetivo y suprimir el problema encontrado. Una alimentación balanceada a lo largo de la vida ayuda a prevenir enfermedades y es aquella que contribuye con alimentos nutricionales de cada individuo. Asimismo, nos enfocamos en aportar con la oferta y comercialización de productos saludables dentro de Lima Metropolitano, debido a que existe una escasa oferta de productos sanos en el país por el elevado costo de fabricación y porque la mayoría son importados. Se quiere dar a conocer el producto como innovador y sobre todo resaltar su valor agregado mediante las propiedades nutricionales que contienen estos súper alimentos encontrados solo en esta región del Perú.
En la actualidad existen empresas que comercializan este tipo de productos, los que tienen mayor impacto en el mercado en su mayoría son los competidores indirectos que elaboran nuggets convencionales a base de pollo. No obstante, hay una industria reducida que fabrica alimentos saludables y las comercializa, enfocados en un segmento pequeño de la población, la cual paga más por productos diferenciados y sanos. Así que, nuestra propuesta es satisfacer a ese segmento de personas que, apuesta por un producto nutritivo, accesible al precio y agradable al consumirlo.The present work to be carried out is based on the viability, scalability and relevance of the scientific method with respect to the product "nuggets based on cushuro, lentils and quinoa" in order to bring it to the market to satisfy the needs of the target audience and eliminate the problem encountered . A balanced diet throughout life helps prevent diseases and is one that contributes with nutritional food for each individual. Likewise, we focus on contributing with the supply and marketing of healthy products within Metropolitan Lima, due to the fact that there is a scarce offer of healthy products in the country due to the high cost of manufacturing and because most are imported. It wants to publicize the product as innovative and above all highlight its added value through the nutritional properties of these super foods found only in this region of Peru. There are currently companies that market this type of product, the ones that have the greatest impact on the market, the majority are indirect competitors that make conventional chicken-based nuggets. However, there is a small industry that manufactures and markets healthy foods, focused on a small segment of the population, which pays more for differentiated and healthy products. So, our proposal is to satisfy that segment of people who are committed to a nutritious product, accessible at a price and pleasant to consume.
Trabajo de investigación
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Kirkwood, Katherine. "Superfood me: Negotiating Australia's post-gourmet food culture." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/208209/1/Katherine_Kirkwood_Thesis.pdf.
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Over the last 10-15 years, food has become an integral part of Australian popular culture. Through analysis of interview data and texts, this thesis articulates the next phase of Australian food culture. Everyday households now have a greater interest in ethical and sustainable eating, and a greater awareness of how the industrial food system encourages consumers to buy its products. Engagement with food culture is also going beyond television and print to embrace digital spaces, but these developments do not render legacy platforms obsolete. Together, these changes in culinary concerns and forms of food media represent Australia's post-gourmet food culture.
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Hamill, S. J. "Folding and evolution of the immunoglobulin-like superfold." Thesis, University of Cambridge, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.603613.
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In this study, the structure, folding and stability of a number of proteins with the Ig-like fold are compared. This 'fold approach' is a new direction in the experimental study of the folding proteins with similar 3D structures but no sequence homology. Two evolutionary distinct superfamilies with the Greek key immunoglobulin-like (Ig-like) fold are considered: the immunoglobulins (Igs) and fibronectin type IIIs (fnIIIs). Part I focuses on the third fnIII domain of human tenascin, TNfm3. This module is 90 amino acids in length, has no disulphides, bound ions, cofactors, or cis prolines. Part II focuses on comparative studies of two other Ig-like proteins, rat CD2 domain 1 (CD2d1) and Ig18' of C. elegans twitchin (TWIg18'). Comparison of the folding of these proteins and several others, shows a distinct correlation between stability and folding rate. This trend is unique amongst protein families characterised to date, and implies that the stability of regions of conserved structure drives the folding reaction. Structural alignment reveals that the strongest bioinformatic signal, in terms of residue identity, is the tyrosine coroner motif that is found at the same position in each protein and is found ubiquitously and exclusively in Greek key proteins. Comparative protein engineering shows that the tyrosine corner is not a kinetic signal, but one for the structural stability, perhaps reflecting an evolutionary 'cul-de-sac'. Results from parts I and II are then drawn together to produce a model for the folding of Ig-like proteins. The common core of Ig-like domains consists of strands B, C, E and F, which form a double 'β-zipper' by the intercalculation of strands B-C and E-F. The stability of BCEF drives the folding of Ig-like proteins. Regions that also fold early may do so due to topological restriction. The BCEF unit is efficiently packed and the stability conferred from this is probably central to the evolutionary favourability of Greek key proteins.
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Gustafsson, Sandra, Ramona Isaksson, and Johan Lagerqvist. "Currency risk management : A case study of Superfos." Thesis, Jönköping University, JIBS, Accounting and Finance, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-7818.
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Fabris, Lucia. "Tradurre per le aziende: il catalogo prodotti di Forlive. Analisi di un caso pratico di traduzione tecnico-scientifica dall’italiano all’inglese." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017. http://amslaurea.unibo.it/14846/.
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ABSTRACT
Il presente lavoro si inserisce nell’ambito del progetto Language Toolkit, promosso dal Dipartimento di Interpretazione e Traduzione dell'Università di Bologna di Forlì (Italia) in collaborazione con la Camera di Commercio di Forlì-Cesena. Il progetto mira alla creazione di nuove collaborazioni tra gli studenti laureandi del corso di Traduzione Specializzata e le piccole e medie aziende locali. In tal modo, gli studenti possono mettere in pratica le competenze acquisite durante gli studi accademici in un ambiente lavorativo concreto, prestando il loro lavoro a imprese che si stanno avviando a un processo di internazionalizzazione.
Il presente lavoro di tesi segue l'intero processo di traduzione, dal testo di partenza in lingua italiana al testo di arrivo in lingua inglese, del catalogo di Forlive S.r.l., azienda specializzata nella produzione e vendita di integratori alimentari naturali e superfoods.
In primo luogo, la tesi si concentra sul testo di partenza, esaminandone il contenuto e i temi principali, la sua struttura e lo sviluppandone un'analisi testuale. In secondo luogo, esamina brevemente le caratteristiche e i concetti della traduzione specialistica e della terminologia, mostrando il processo che porta alla creazione di risorse riutilizzabili come corpora, database e termbase. Inoltre, descrive le risorse, gli strumenti, i metodi e le strategie che sono state applicate al processo di traduzione, presentando alcuni estratti ad esempio pratico.
Il progetto è stato realizzato in vista di un futuro riutilizzo delle risorse create e dell'esperienza acquisita.
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Loyer, Jessica. "The social lives of superfoods." Thesis, 2016. http://hdl.handle.net/2440/101777.
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Superfoods have emerged as an increasingly significant category of health food products and related popular discourse about food, health, and values. They are celebrated for their purported extraordinary nutritional and/or medicinal values, ‘natural’ qualities, associations with ‘exotic’ or ‘pristine’ places of origin, and histories of traditional or indigenous use. However, the term ‘superfood’ defies precise definition, and both products and discourse are poorly understood by the public and regulatory bodies. Existing scholarship has examined social, cultural, political, and economic aspects of related concepts and products, such as functional foods and low-carbohydrate diets, demonstrating ways in which new forms and ideas emerge through the convergence of nutritional science discourse, globalised food provisioning, and the commodification of food and health. These studies have largely focused on the nutritional anxieties felt by Western consumers. Other literature has paid greater attention to the impacts of the globalisation and industrialisation of food and agriculture on producers, often located in the developing world. Research bridging worlds of food production and consumption is called for, but only recently beginning to emerge in the scholarly literature. There is currently no existing scholarship examining superfoods in particular. Because superfoods can be understood both as a discourse about food and health and a group of agro-food products, they offer a distinctive lens through which to conceptually bring together geographically (and, often, socioculturally) distant worlds of production and consumption. In drawing together these diverse worlds, I have employed a ‘biography-of-things’ approach inspired by the work of Appadurai and Kopytoff. Drawing upon assemblage theory, actor network theory, and circuits of culture theory, and employing a case study design encompassing diverse social science methodologies, this study examines the emergence of superfoods as a sociocultural form. The research demonstrates how a range of seemingly disparate existing elements, including developments in nutritional science, neoliberal trade agendas, traditional indigenous knowledge, food processing and transportation technologies, changing ideas about food, health, and ethics, and the proliferation of digital media, are drawn together in the creation of a new form with broad social and environmental impacts. It has implications for future research into the cultural power of in-between (food) objects and the ways in which they enable us to examine the tensions that pull at contemporary food culture.Thesis (Ph.D.) -- University of Adelaide, School of Humanities, 2016.
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Valová, Sona. "Netnography on superfoods : researching consumer attitudes towards nutrient-rich foods on social media." Master's thesis, 2018. http://hdl.handle.net/10400.14/27007.
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Although unsupported by science, the so-called “superfoods” have find their way to catch
consumers attention. Nonetheless, limited research on how people truly feel towards this,
relatively new category of foods, as well as how they use social media in order to express their
attitudes towards them. Using a qualitative method of netnography, the aim of this study is to
provide empirical data on what and how feelings towards superfoods are being expressed on
social media. A theoretical basis of dietary and vitamin practices as well as uses and
gratifications theory have been applied. Results of the research show that consumer attitudes
vary between feelings of distrust, uncertainty and enthusiasm. Sources of distrust were found
mainly towards contemporary agricultural system and intentions of the healthy food industry. On
the other hand, consumers felt enthusiastic about educating themselves on the topic and about
health benefits, that superfoods could bring to their health. Uncertainty was expressed mainly
about consumption of superfoods and about using the term “superfood” itself. It was also
discovered, that attitudes of distrust and uncertainty can also overlap within a consumer and that
enthusiastic consumers could have a positive impact on uncertain consumers. Online users
turned to social media to seek and share information regarding superfoods.Embora não suportado pela ciência, o então chamado “supercomidas” encontrou o seu caminho para chamar a atenção dos consumidores. Não desprezando ainda, a pesquisa limitada em como as pessoas realmente se sentem em relação a isto, relativamente a novas categorias de alimentos, mas também em como eles usam as redes sociais para expressar as opiniões em relação a tal. Usando um método qualitativo de netnografia, o objetivo deste estudo é dar informação em quê e como a influência das redes sociais tem nas “supercomidas”. A base teórica das práticas da vitamina e da dieta assim como teorias de gratificações também foram aplicadas. Resultados da pesquisa mostram que as opiniões do consumidor variam entre sentimentos de desconfiança, incerteza e entusiasmo. Fontes de desconfiança foram encontradas principalmente em relação a agricultura contemporânea. Por outro lado, os consumidores sentiram entusiasmo sobre ensinarem-se a eles mesmos sobre os benefícios saudáveis que as supercomidas podem trazer. A incerteza foi demonstrada principalmente no consumo das supercomidas e no facto desse termo ser usado. Também foi descoberto que as atitudes de desconfiança e incerteza podem variar entre os consumidores, e os consumidores entusiasmados podem ter um impacto nesses mesmos. Usuários online usam as redes sociais para procurarem e partilharem informação em relação as “supercomidas”.
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Dominik, Michal. "Superpotraviny - proč je zvolit ve výživě?" Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-364910.
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This thesis summarize information about Salvia hispanica, known as Chia and Lycium barbarum/chinense, known as Goji, which are plants that provide seeds and fruits used as superfoods. The theoretical part of the thesis is divided into a general description, content substances, health effects, history of use of these plants and an overview of studies with their use. Studies are focused on the study of antioxidant effects, anti-cancer effects, the influence of use superfoods on metabolism and diseases, and studies on the use of these superfoods in common foods. The practical part of the thesis focused on knowledge into superfoods among the population and the rate of their use. The results show that knowledge about superfoods, including chia and Goji, is good, as well as the use of superfoods in the population. Chia and Goji are currently the most widely used superfoods. Less than a third of respondents observe the positive effects of using superfoods. This thesis presents information to potential consumers why they should include superfoods in the diet.
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Mathes, Judith. "From an idea on superfoods to a problem-solution fit for Individuals with the irritable bowel syndrome." Master's thesis, 2017. http://hdl.handle.net/10362/23174.
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For individuals affected by an Irritable Bowel Syndrome, the consumption of appropriate food is key
to their wellbeing. The low-FODMAP diet is a way to relief symptoms, but requires a lot of
knowledge, planning, and preparation. The lack of support illustrates a problem for individuals with
the disease and thus a need for a solution. This paper provides insights how a problem-solution fit for
this need is discovered based on the Customer Development Process. The process starts with an idea
around superfoods, applies prototyping and user tests to unveil true customer needs, and pivots to a
value propositions that can make a real impact on people’s lives: an IBS-safe meal delivery.
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HIRKOVÁ, Eliška. "Funkční potraviny a možnosti zvýšení jejich spotřeby." Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-381574.
Full textAbstract:
The aim of this thesis is to define the contribution of functional foods for human health and formulate an effective introduction procedure of functional foods for the regional food market using marketing mix tools. The practical part is done in cooperation with ALIMPEK al. s r. o. The company is trying to introduce a new product to the customers (bread, which contains modified flax) and present its health benefits. Questionnaire survey confirmed, that the consumers are aware of the impact that food has on human health and are inquiring its specific effects. The source of the information that affects the customers mostly is the internet (unprofessional publications) and etiquette of the product. Consumers are aware that flaxseeds are beneficial to health, but they could not list the specific effects. It was further found that consumers do not know the composition of the bread they buy. Based on the data and information gathered, possible solutions that could lead to increased consumption of selected functional foods were proposed.
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Byrch, Stephen Robert Blaber Michael. "A redesigned hydrophobic core of a symmetric protein superfold with increased primary structure symmetry." 2004. http://etd.lib.fsu.edu/theses/available/etd-04302004-140431.
Full textAbstract:
Thesis (Ph. D.)--Florida State University, 2004.Advisor: Dr. Michael Blaber, Florida State University, College of Arts and Sciences, Dept. of Chemistry and Biochemistry. Title and description from dissertation home page (viewed Sept. 21, 2004). Includes bibliographical references.
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Huber, Lukas. "Superfood in Austria : analysis of customer perception and market dynamics in Austrian retail, using the example of the Avocado." Master's thesis, 2017. http://hdl.handle.net/10400.14/25356.
Full textAbstract:
The purpose of this thesis is the academic study of customer perceptions of the avocado and
buying behavior in the Austrian retail market. By using the framework of the Total Food
Quality Model (Brunsø et al, 2002), perceptional aspects like search attributes, experience
attributes, credence attributes, beliefs and familiarity, but also social and socio demographic
aspects were analyzed. Results from collected quantitative and qualitative data show overlaps
but also significant differences from conventional literature and market studies from similar
markets. Furthermore, results show important aspects to consider for retail and connecting
factors for future research.A tese que se apresenta tem como objetivo o estudo das perceções do cliente sobre o abacate e qual o comportamento de compra no comércio de retalho Austríaco. Analisaram-se, com base no Modelo de Qualidade Alimentar Total (Total Food Quality Model), aspetos percetuais tais como, atributos de procura, de experiência, de credibilidade, de convicção, familiaridade, assim como aspetos sociodemográficos. Com recurso a técnicas de pesquisa quantitativa e qualitativa, obtiveram-se resultados que, apesar de indicarem existência de algumas sobreposições, mostram diferenças significativas relativamente à literatura e estudos de mercados existentes sobre mercados semelhantes. Conclui-se que os resultados obtidos expõem aspetos importantes a ter em conta no mercado de retalho, gerando ainda alguns fatores a considerar para investigações futuras.
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Ivanoff, Rebecca F. "POLITICAL ECOLOGY OF FOOD SECURITY AND NUTRITION IN THE MUNICIPALITY OF JESUS DE OTORO, HONDURAS." Thesis, 2012. http://hdl.handle.net/10214/3668.
Full textAbstract:
This study addresses food security in three communities in rural, central Honduras by looking at the interrelationships among nutritious food, environmental and political forces, and cultural behaviours through the collection and analysis of local knowledge and laboratory data. Evaluation of ethnographic research were combined with analysis of policy documents and the nutritional analysis of ninety local varieties of corn. Research showed how households in three rural communities in the mountains of Honduras, struggle to access sufficient, safe and nutritious food while respecting cultural and agricultural diversity. Policies to address food security need to not only address the diversity of environmental niches, and a history of disenfranchisement of most rural farmers from the political process, but also the cultural ideals that impact definitions of hunger and nutrition. Analysis of 90 varieties of local landraces show that coloured varieties of maize have higher nutritional value for protein, anthocyanin, and vitamin A content.Social Sciences and Humanities Research Council of Canada (SSHRC), Ontario Graduate Scholarship, CIDA's CGIAR-Canada Linkage Fund (CCLF)