Relevant bibliographies by topics / Sustainable fashion brand

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Sustainable fashion brand'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Sustainable fashion brand"

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Kim, Yunjeong, and Kyung Wha Oh. "Which Consumer Associations Can Build a Sustainable Fashion Brand Image? Evidence from Fast Fashion Brands." Sustainability 12, no. 5 (February 25, 2020): 1703. http://dx.doi.org/10.3390/su12051703.

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Since fast fashion is often considered the opposite of sustainable fashion, this study was conducted to clarify the consumer brand associations with sustainable fashion by analyzing three fast fashion brands. Our research included two studies. First, we conducted in-depth interviews with 20 female consumers in Korea who had purchase experience with the sustainable fashion of three selected brands, H&M, Zara, and Uniqlo, to identify sustainable keyword associations. We then structured the keyword data using network analysis. The keyword associations for the three brands resulted in a network of 60 nodes and 629 links with the term “eco-friendly” as the most meaningful keyword. Second, we surveyed 200 women and quantitatively confirmed the association of “eco-friendly fabric” among the keywords suggestive of “eco-friendly” as the most important factor in building a sustainable fashion brand image. In addition, keywords, such as “marketing” and “campaign”, were ranked in the top ten in H&M and Zara, which may imply the opportunistic use of greenwash. This study contributes to the literature by applying in-depth analysis of consumer associations of fast fashion brands from a sustainability perspective through network analysis. We expect our findings to help fashion companies strategically build a sustainable fashion brand image.
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Hill, Jessica, and Hyun-Hwa Lee. "Sustainable brand extensions of fast fashion retailers." Journal of Fashion Marketing and Management 19, no. 2 (May 11, 2015): 205–22. http://dx.doi.org/10.1108/jfmm-09-2012-0056.

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Purpose – The purpose of this paper is to examine consumer perceptions of a potential sustainable line extension introduced by a specific fast-fashion retailer. Following brand-extension theory, the study seeks to identify the influences of knowledge of and involvement with the cause of sustainability, as well as knowledge and affect toward brand, on the evaluation of a sustainable line extension. Design/methodology/approach – Participation was limited to those with in-store browsing experience with either Zara or H&M in the past 12 months. A self-administered online survey was developed using the written scenario approach. After several screening processes, 598 completed surveys were deemed usable for statistical analysis. Findings – Findings identified significant cause and brand effects on brand-cause fit and brand-extension fit. In turn, brand extension was significantly predicted by brand-cause fit and brand-extension fit. In addition, the results of the study indicated that consumers do view sustainable products as fitting with fast-fashion retailers, based on their previous knowledge and affect regarding the brand and the cause. Originality/value – This study sought to identify consumers’ perceptions of sustainable brand extension introduced by a fast-fashion retailer. Implications for retailers included leveraging consumers’ past knowledge and affect regarding the brand through marketing of the sustainable product.
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Amritha, B., and Kalyani Suresh. "Sustainability is the new black: Exploring website communication practices of Indian sustainable fashion brands." Fashion, Style & Popular Culture 7, no. 4 (October 1, 2020): 539–58. http://dx.doi.org/10.1386/fspc_00042_1.

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Sustainable fashion brands are increasingly facing the challenge of striking the right balance between prominence and transparency. The core theme of this article is to examine the strategic communication practices of successful Indian sustainable fashion brands ‐ specifically how they build their value profile and message mix to achieve greater transparency in their website communication. A qualitative content analysis allows for an in-depth understanding of the brand’s communication strategy through semi-structured interviews with ‘informed consumers’ of sustainable fashion along with an exploration of brand communication on the corporate website. The analysis throws light on the importance of connecting fashion vs. sustainability message content and brand value profile to ensure transparency in communicating the brand’s engagement with sustainability.
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Childs, Michelle, Hongjoo Woo, and Seeun Kim. "Sincerity or ploy? An investigation of corporate social responsibility campaigns." Journal of Product & Brand Management 28, no. 4 (July 15, 2019): 489–501. http://dx.doi.org/10.1108/jpbm-07-2018-1953.

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Purpose Corporate social responsibility (CSR) campaigns have become increasingly popular among fashion apparel brands to reduce environmental impacts of their operations and position themselves as sustainable. In light of attribution theory, this paper aims to investigate how aspects of a CSR campaign affect consumers’ perceptions of brand authenticity, brand attitudes and CSR attitudes. Design/methodology/approach This research is based on a 2 (brand image: sustainable vs disposable brand) × 2 (message source: brand website vs news article) between-subjects experimental design with random assignment to conditions and manipulation checks. Findings When exposed to messages about CSR campaigns, consumers have more favorable perceptions of brand authenticity, brand attitudes and CSR attitudes for a sustainable brand than for a disposable brand, particularly when consumers view information about a CSR campaign on the brand’s website. However, this is not true for disposable brands when CSR campaigns are promoted through a news source. Practical implications Sustainable brands can derive benefits by strategically partnering with causes through CSR campaigns, particularly when their campaigns are promoted through their brand’s website (vs news source). However, brands that offer disposable products (e.g. fast fashion brands) should exercise caution when implementing these campaigns; CSR campaigns may confuse customers as they do not align with the everyday practices of disposable brands. Originality/value As the apparel industry faces increased scrutiny for negative impacts on the environment, this study helps to understand whether customers perceive CSR campaigns as trustworthy and authentic, or as ploys aimed at creating more positive brand images.
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Hashim, Siti Fatimah, Rosita Mohd. Tajuddin, and Amer Shakir Zainol. "CONSUMER-ORIENTED APPROACH FOR SUSTAINABLE ADVANTAGE OF HOME-GROWN BRANDS IN MALAYSIA FAST FASHION INDUSTRY." Asia Proceedings of Social Sciences 6, no. 3 (April 26, 2020): 192–98. http://dx.doi.org/10.31580/apss.v6i3.1275.

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Malaysian Fashion Brands (MFBs) have faced fierce competitions in fast fashion industry coming from short production-cycle and international fashion brands which have mushroomed every major shopping malls across Malaysia. MFBs cannot position themselves as a leader in mass-production category and being perceived low in equity. This study explores on Consumer-based Model (CBM) adapted from Keller’s Consumer-based brand equity (CBBE) Model (1993) to build Strong Brand Equity through brand knowledge which cognitively built in marketing-mix over time with Independent Variables of Brand Awareness, Brand Image and Purchase Intention to predict Dependent Variable of Strong Brand Equity. Brand Loyalty are tested as a mediator and Community Engagement as moderator in the relationships of IVs and DV. Quantitative research method is employed in a non-probability convenient sampling technique. As many as 2850 questionnaires were distributed with the success rate of 29.7%. After data screening, only 798 datasets were utilized for statistical analysis using SPSS version 25 and SmartPLS version 3.2.8 on 6 constructs and 17 latent variables. The findings show that Brand Loyalty has full mediator effects meanwhile, Community Engagement has low to none moderating effects thus, weakening the relationships between IVs and DV. Overall, MFBs are perceived low in brand equity. Therefore, further efforts are needed to build Strong Brand Equity for MFBs’ sustainable advantage.
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Ihzaturrahma, Nahda, and Nurrani Kusumawati. "INFLUENCE OF INTEGRATED MARKETING COMMUNICATION TO BRAND AWARENESS AND BRAND IMAGE TOWARD PURCHASE INTENTION OF LOCAL FASHION PRODUCT." International Journal of Entrepreneurship and Management Practices 4, no. 15 (September 1, 2021): 23–41. http://dx.doi.org/10.35631/ijemp.415002.

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Many young Indonesian entrepreneurs have opened clothing brands to introduce local fashion products that are not inferior to other well-known brands. Business owners are still confused about how they can increase brand awareness and brand image through effective information dissemination methods. This really affects several things in the business they have, such as sales, followers on social media, consumers, etc. Therefore, this research aims to identify Integrated marketing communications methods can affect brand awareness and brand image toward the purchase intention of local fashion products by using smart PLS analysis. This time, the object of the questionnaire this time is using a local brand from Dama Kara. Six hypotheses are proposed based on the needs you want to analyse and a quantitative approach was adopted with 215 respondents. This study confirmed that one of the most influential factors on purchase intention towards local fashion products is sales promotion, in which people will purchase local fashion products if they get many promotions that are offered from the local fashion brand they want to buy. According to the data processing results, there are two aspects that influence brand image and brand awareness: advertising and sales promotion. Thus, this finding highlights the need to analyse many local fashion brands in Indonesia more deeply and more specifically so that they can find out the problems that occur in each local fashion brand in Indonesia and get perspectives from various consumers from various local fashion brands. These findings from this research will be used as a recommendation for the Look at Me brand to develop a sustainable marketing strategy for the more specific Indonesian target market with methods from integrated marketing communication.
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Delieva, Daniela, and Hyo Jin Eom. "Consumers’ Attitude Toward Socially Responsible Consumerism in the Sustainable Fashion Market." Business and Management Studies 5, no. 1 (March 25, 2019): 59. http://dx.doi.org/10.11114/bms.v5i1.4173.

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The fashion industry is one of the most toxic industries, which has led luxury brands to get involved in their efforts to build a more sustainable fashion future. Although the current fashion industry has put efforts into introducing ethical and sustainable consumption, customers have displayed contradictory attitudes toward green products in the luxury sector. Specifically, customers have generally shown an interest in environmentally friendly apparel while many customers are also shown to be reluctant in purchasing sustainable fashion clothing. This study was aimed at analyzing key variables in regards to attitude towards sustainable fashion advertising for luxury brands. The results showed three statistically significant regression coefficients: Interdependent-self, independent-self, and perceived personal relevancy. In light of the previous discussion, this study also sheds more light into the construal-level influence based on the notion of self-construals on attitude toward sustainable fashion advertisement. Therefore, the results of this study provides empirical evidence for luxury fashion brands seeking to influence and increase green purchase behavior and this gives more insight into the decision making for luxury brand advertisement strategy.
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Yu, Jihye, Wei Jiang, and Eunju Ko. "LUXURY FASHION BRANDS SUSTAINABLE MESSAGE APPEAL STRATEGIES AND BRAND AUTHENTICITY IN INSTAGRAM." Global Fashion Management Conference 2017 (July 6, 2017): 549. http://dx.doi.org/10.15444/gfmc2017.07.02.03.

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Woodside, Arch G., and Monica B. Fine. "Sustainable fashion themes in luxury brand storytelling: The sustainability fashion research grid." Journal of Global Fashion Marketing 10, no. 2 (March 13, 2019): 111–28. http://dx.doi.org/10.1080/20932685.2019.1573699.

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Delimarta, Florencia Devina, and Raden Aswin Rahadi. "CUSTOMER PREFERENCES ON SUSTAINABLE FASHION PURCHASES: A CONCEPTUAL MODEL." International Journal of Entrepreneurship and Management Practices 4, no. 13 (March 10, 2021): 78–88. http://dx.doi.org/10.35631/ijemp.413006.

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This research purpose is to investigate customer motivation when purchasing sustainable fashion. These research objectives are to investigate customers' perception toward sustainable fashion, to determine the preferences of customers in buying sustainable fashion, and the range of price limits of customers in purchasing sustainable fashion. Therefore, for this research, there are several papers that are being reviewed and preliminary research being conducted. The literature analysis and preliminary studies have shown that customer preferences such as Price, Quality, Design, Brand Image, and Promotion influencing sustainable fashion purchases. Based on the literature review and preliminary study, this research was able to produce a simple conceptual framework. This research’ findings will be useful for fashion brand owners in developing their business. These findings can be useful to create pricing strategies, marketing strategies, and product strategies.
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Dissertations / Theses on the topic "Sustainable fashion brand"

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Zillich, Vanessa, and Ulrike Busshaus. "The Paradox of Sustainable Fashion Brands : A systematic literature review." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23787.

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Background: The current fashion industry is characterised by its fast-moving nature. Its change over the past decades from two to numerous collections per year has contributed to a take-make-dispose society. This largely contributes to environmental and social sustainability issues as well as the use of non-renewable materials waste. Simultaneously, it is one of the largest employers worldwide. Due to the global dispersion of supply chains actors, sustainable fashion brands need to tackle country specific regulations and overall differences in conceptions of e.g. sustainability. Sustainable fashion brands find themselves in numerous conflicts such as profit and growth versus environmental and social sustainability, trendiness versus consciousness, or linear business models versus circular business models. Purpose: This thesis provides a systematic literature review of a selection among peer-reviewed articles on sustainable fashion brands. The main focus is on the paradox of sustainable fashion brands in academic research. This study aims at gaining a basis for research in the perspective of sustainable retail brands to explore manners in which they can deal with the paradox between being financially viable and acting sustainably. Method: To support the objective of this study, the articles selected for data analysis were collected by using a systematic literature review as research and analytical method. Within the thesis, a narrative analysis was applied to examine the chosen articles. Results: The results gathered through the systematic review show a significant influence on sustainable fashion brands from two major stakeholders: supplier and consumer. Especially the consumers are regarded as most influential since their demand determines whether sustainable fashion is being adopted more widely into the market. Currently consumers lack knowledge of environmental and social concerns related with fashion. Simultaneously, the suppliers lack understanding of such concerns due to cultural and economic differences. Therefore, retailers should educate both consumers and suppliers on relevant issues. This can further enhance transparency which in turn generates more trust between all parties. Moreover, innovative business models can help tackle consumption related sustainability issues in that they offer the extended use of clothing. Conclusion: Sustainable fashion brands have to handle several conflicts related to their market position and existence. In order to create sustainable fashion offerings, they require viable financial means. Economic growth as it is known today contradicts the sustainability of the environment and society. Sustainable fashion brands need to find a proper balance between the two as it is the only way to tackle this paradox. In addition, there is a significant gap in the research on economic sustainability in relation to sustainable fashion brands.
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Colesky, Yolanda. "Investigating sustainable supply chain practices within the luxury brand market." Thesis, Nelson Mandela Metropolitan University, 2017. http://hdl.handle.net/10948/14917.

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Luxury fashion brands seem to contradict sustainability. The values of sustainability are commonly associated with terms such as sharing, collaboration, austerity, and collective thinking. Luxury, however, is associated with excess, self-indulgence, delight and decadence (Kapferer & Bastien, 2012:360). Further paradoxes exist where the apparel of the luxury consumer is often manufactured by labourers in low wage-paying producing countries. High wastage is evident in the seasonality of the fashion industry. However, work opportunities are created by the fickleness of the fashion industry and the constant need to own the most current designs (Black, 2012:8). Owing to the high visibility of luxury fashion and the contractions between one -- on the one hand -- supplying income to families by way of employment and -- on the other hand -- not complying to sustainable international human resource practices, fashion brands are the focus of many non-governmental organisations (NGOs) that use the mass media to expose any social wrongdoing in the industry. Luxury fashion brands are constantly in the spotlight, as highlighted in articles posted by the Clean Clothes campaign, a custodian for employees in the global garment industries; Greenpeace; and People for the Ethical Treatment of Animals (PETA). An example of such practices was when Greenpeace reported in 2009 that shoe brands such as Timberland and Clarks were manufactured from leather sourced from the hides of cattle in illegally deforested areas in Brazil. This provided negative publicity for these luxury shoe brands as well as for the Brazilian government that was financing this project (Vurro, Russo & Perrini, 2009:609). The luxury fashion brand industry, as well as the consumers of luxury fashion labels, are accused -- often only for the sake of sensationalism -- of living in the lap of luxury whilst maintaining a supply chain that is riddled with unsustainable practices. The social structure and hierarchy of patrons within a community have, since the Middle Ages, been signalled by the clothes they wore. Social class was a birthright. Today, sporting luxury brands continues to serve as status symbols, but unlike mediaeval times, it is not limited to people with a high social standing at birth as one can work for status, and purchase the items because one deserves them. (Han, Nunes, & Drèze, 2010:15). In 2009, during the International Herald Tribune (IHT) Suzy Menkes, the fashion editor at The Herald, called for “luxury”’ and “fashion” to be separated. Luxury prides itself in its handcrafted garments manufactured by respected tradesmen in the industry. The outcome is that the manufactured goods are made to last a lifetime (Gibson, 2012:23).
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Aristi, Zoeger Valeria. "Brand Equity en la decisión de compra de los consumidores1 de Lima Metropolitana en las empresas de moda sostenible." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652773.

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En el presente trabajo de investigación, tiene como propósito de medir la relación de las dimensiones del Brand Equity (Brand Awareness, Brand Loyalty, Perceived Quality, Brand Associations) con la decisión de compra en empresas de moda sostenible en Lima Metropolitana. Ello responde a la aparición de una nueva corriente, donde los consumidores están optando por organizaciones de moda que se enfocan en el bienestar del medio ambiente. Con respecto a la metodología de investigación, fue de carácter mixto, donde se hizo uso de herramientas tanto cualitativas como cuantitativas. Por un lado, en el estudio cualitativo, se realizaron cuatro entrevistas a expertos en el sector de moda sostenible, seis entrevistas al público objetivo y, por último, un grupo focal. Por otro lado, con la finalidad de contrastar la información brindada por los expertos, se hizo uso de la investigación cuantitativa para darle profundidad y representatividad a la data recolectada. Para ello, se empleó una muestra de 293 usuarias de prendas de vestir de moda sostenible seleccionadas por un muestreo no probabilístico, a las cuales fueron encuestadas por un cuestionario de 37 preguntas. Con todo lo mencionado, se logró concluir que las dimensiones Brand Loyalty y Brand Associations tienen una mayor significancia con respecto a la decisión de compra.
The purpose of this research is to measure the relationship between the dimensions of Brand Equity (Brand Awareness, Brand Loyalty, Perceived Quality, Brand Associations) with the purchase decision in sustainable fashion companies in Lima. This responds to the emergence of a new trend, where consumers are opting for fashion organizations that focus on the well-being of the environment. Regarding the research methodology, which was a mixed nature, where both qualitative and quantitative tools were used. In one hand, the qualitative study, four interviews were conducted with experts in the sustainable fashion sector, six interviews of the target audience and, finally, one focus group. On the other hand, in order to contrast the information provided by the experts, quantitative research was used to give a deeper and representative view on the collected data. For this, we took a sample of 293 users of sustainable fashion clothing selected by a non-probability sample, and they were surveyed by forum of 37 questions. We concluded that the dimensions of brand loyalty and brand associations are have greater importance with respect of the purchase decision.
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Costa, Maria Beatriz Pereira Martinho da. "Fast fashion : o impacto de linhas sustentáveis na imagem de marca." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/20673.

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Mestrado em Marketing
A integração da sustentabilidade desde a produção de vestuário até ao seu fornecimento é cada vez mais valorizada pelo consumidor que está mais consciente dos impactos negativos associados à indústria da moda. Juntamente com a pressão de ONGs, designers e media, várias marcas de fast fashion começaram a adotar práticas mais sustentáveis, sendo que uma das estratégias escolhidas foi a introdução de extensões de linha sustentáveis. Como tal, torna-se relevante perceber qual o seu impacto na imagem de marca. Neste sentido, o presente estudo visa uma melhor compreensão da influência de linhas sustentáveis na imagem de marca de marcas de fast fashion. A investigação é de natureza explanatória, utiliza um tipo de estudo mono-método quantitativo e a técnica de amostragem não probabilística por conveniência. Os dados foram recolhidos através de um inquérito com base num questionário online, num horizonte temporal cross-sectional, sendo posteriormente analisados através de técnicas estatísticas no IBM SPSS Statistics 25. No total, obtiveram-se 619 respostas válidas. Segundo os resultados obtidos, as marcas de fast fashion, além de possuírem uma imagem de marca forte, devem introduzir linhas sustentáveis com uma imagem semelhante aos seus produtos convencionais, para que estas sejam bem-sucedidas e influenciem positivamente a imagem de marca. Ao nível académico, a dissertação contribui para o desenvolvimento teórico de um tema bastante atual, porém pouco investigado. Ao nível prático, visa auxiliar marcas de fast fashion no desenvolvimento de estratégias associadas à introdução de uma extensão de linha sustentável.
The integration of sustainability from the production of clothing to its supply is increasingly valued by consumers who are more aware of the negative impacts associated with the fashion industry. Along with the pressure from NGOs, designers and the media, several fast fashion brands have started to adopt more sustainable practices, being that one of the strategies chosen was the introduction of sustainable line extensions. Hence, it becomes relevant to understand its real impact on brand image. In this sense, the present study aims at a better understanding of the influence of sustainable lines in the brand image of fast fashion brands. This explanatory research uses a quantitative mono-method study and a non-probabilistic convenience sampling technique. The data was collected through an online questionnaire on a cross-sectional time horizon and analysed with statistical techniques in IBM SPSS Statistics 25. A total of 619 valid responses were collected. According to the results obtained, in addition to having a strong brand image, fast fashion brands should introduce sustainable lines with an image similar to their conventional products in order for these lines to be successful and positively influence the brand image. At the academic level, the study contributes to the theoretical development of a topic that, although current, is little explored. At a practical level, it aims to assist fast fashion brands in developing strategies associated with the introduction of a sustainable line extension.
info:eu-repo/semantics/publishedVersion
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Alexandersson, Nina, and Mimmi Kalin. "Hur kan Gina Tricots redan utarbetade CSR-arbete stärka företagets varumärkesimage?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16850.

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Corporate Social Responsibility, CSR, kan förklaras som ett företags frivilliga samhällsansvar, där grunden för ett lyckat arbete handlar om att finna balans mellan ekonomiskt, miljömässigt och socialt ansvarstagande. Företagen ska inte bara fokusera på dess lönsamhet, utan också bidra till etisk social och miljömässig förbättring, faktorer som idag har blivit en självklarhet för att bidra till en hållbar utveckling men också för att bygga, stärka och bevara varumärket. Ett varumärke anses ofta vara ett företags främsta tillgång vilket också kan skapa värde för ett företag och på så sätt ses som en konkurrensfördel. Företagets varumärkesimage är i sin tur kundens uppfattning om varumärket och är något kunden skapar på en egen hand. En varierande bild av företaget kan då uppstå, eftersom individer har olika uppfattningar om ett varumärke.Gina Tricot är det företag som ligger i fokus för studien då vi anser att de är ett välkänt varumärke inom fast fashion branschen. Fast fashion är en affärsstrategi vars mål är att reducera ledtiderna från idé till butik och strategin syftar till att tillfredsställa kundernas behov av de senaste trenderna på mycket kort tid.Syftet med rapporten är att få en fördjupad förståelse för vad CSR innebär men också hur CSR kan bidra med positiva effekter och gynna Gina Tricots varumärke och dess varumärkesimage. Rapporten har både kvalitativa och kvantitativa utformningar, där datainsamling har skett genom intervjuer med medarbetare på Gina Tricot och en marknadsundersökning utformad som en enkät till tänkbara konsumenter. Den insamlade empirin har analyserats utifrån de litterära och elektroniska källorna vi använts oss av samt vetenskapliga artiklar. Källorna har behandlat CSR, kundbeteende, varumärke, varumärkesimage och fast fashion branschen. Vi kan utifrån resultatet urskilja en något motsägelsefull ställning till hållbarhet och miljömedvetenhet. Att intresset och den rätta attityden finns framkommer i resultatet, men då ingen av respondenterna anser att man medvetet väljer etiskt och ekologiskt tillverkade plagg, framkommer det även att det finns en problematik och ett glapp mellan attityd och handling. Ytterligare en slutsats vi kan dra utifrån empirin är att CSR kan ge både positiva och negativa effekter på ett företag, där det är viktigt för ett företag att se CSR som ett strategiskt tillbehör till den övriga affärsverksamheten och inte som en genväg till framgång. För att Gina Tricots CSR-arbete ska kunna stärka deras varumärkesimage, krävs både ett välutarbetat CSR arbete men också att Gina Tricot är medvetna om kundernas upplevda varumärkesimage.Corporate Social Responsibility, CSR, can be explained as a company´s willingness to contribute in society where the foundations for a successful job is about finding the balance between economic, environmental and social responsibility. Companies must not only focus on its profitability, but also contribute to ethical social and environmental improvement, factors which has become second nature to contribute to sustainable development but also to build, strengthen and maintain the brand. A trademark is often considered a company's greatest asset, which can also create value for a company and thus be seen as a competitive advantage. The company's brand image is the customer's perception of the brand and is something the customer creates on his own. A different picture of the company may then occur because individuals have different perceptions about a brand.Gina Tricot is the company that is the focus of this study since we believe that they are a well-known brand within the fast fashion industry. Fast fashion is a business strategy that aims to reduce lead times from concept to store and a strategy aimed at satisfying customer needs for the latest trends in a very short time.The purpose of this report is to gain a deeper understanding of what CSR means but also how CSR can contribute to a positive impact and benefit the Gina Tricots brand. The report has both a qualitative and quantitative design where data collection was done through interviews with employees at Gina Tricot and a market research designed as a survey for potential consumers. The collected empirical data is analyzed from literature, scientific articles and electronic sources. The sources have dealt with CSR, customer behavior, brand, brand image and the fashion industry.We can discern from the results somewhat contradictory position on sustainability and environmental awareness. That the interest and the right attitude is evident in the results, but none of the respondents consider to deliberately choose ethically and ecologically produced clothing, it becomes clear that there is a problem and a gap between attitude and action. Yet another conclusion we can draw from the empirical data is that CSR can give both positive and negative effects on a company, where it is important for a company to see CSR as a strategic tool to the rest of the business and not as a shortcut to success. If Gina Tricots CSR work is to strengthen their brand image, it requires both a well-defined CSR work but also that Gina Tricot is aware of customers' perceived brand image.
Program: Butikschefsutbildningen
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Anderson, Zach, Mark Bannister, and John Silkey. "Sustainable Supply Chains : Moving Chinese Garment Manufacturers Towards Sustainability." Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-3023.

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The fashion industry is beginning to understand the need to move strategically towards sustainability. Yet there appears at present little coordination between global fashion brands and their supply chains to pursue strategic sustainable development and ensure the long term resilience of their business. We asked: What does a fashion brand need to know about its first tier suppliers in China in order to form a strategy towards sustainability? We utilised a scientific, principle-based definition of sustainability and framework to identify the underlying challenges faced by two Chinese garment factories in moving strategically towards sustainability. The challenges enabled us to inform three strategic guidelines that a fashion brand should consider when working with its supply chain towards sustainability. Research draws on literature, interviews among industry experts, interviews with a major fashion brand, and on-site workshops with two of its first-tier garment factories in China. The results of our research indicate: 1) the specific challenges factories face are commonly associated with internal corporate culture, the fashion brand’s directives, and the regulatory environment in China; 2) the fashion brand should aim to broaden its purchasing priorities, generate increased collaboration with suppliers and build awareness towards empowerment and ownership of sustainability and associated strategies and actions.
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Blomberg, Linnéa, and Julia Furman. "Enhancing Fast Fashion Brands Through Environmentally Sustainable Efforts : An explorative study on Generation Z’s perceptions towards circular economy initiatives and its impact on Customer-Based Brand Equity." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85368.

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Purpose – The purpose of this study is to explore how environmentally sustainable efforts, in terms of circular economy (CE) initiatives, are affecting the customer-based brand equity (CBBE) of fast fashion brands. By considering the attitudes of Generation Z, fashion companies can build brands that respond to the environmental requirements of future decision-makers. Therefore, the following research questions are derived: What are Generation Z’s self-disclosed perceptions of fast fashion brands conducting circular economy initiatives? and How do the perceptions of Generation Z regarding circular economy initiatives impact the CBBE of fast fashion brands?  Method – This master thesis is an exploratory study with an inductive approach. In total, 12 qualitative interviews are conducted, consisting of consumers of fast fashion within Generation Z and currently living in Sweden. The interviews follow a semi-structured approach and in order to analyze the empirical findings, a thematic analysis was executed.  Findings – The main findings of this study consist of three overarching themes in terms of Generation Z’s perceptions towards fast fashion brands conducting CE initiatives and its impact on CBBE. The emerging perceptions describe different segments within Generation Z, which have been defined as Positive: Creates Value, Negative: Hypocritical, and Indifferent: Not relevant. Moreover, the results show that a positive perception towards CE initiatives can strengthen the CBBE of fast fashion brands. In contrast, a negative perception causes a small impact on CBBE and may even weaken the brand, whereas an indifferent perception towards CE initiatives has no noticeable impact on the CBBE.  Theoretical and practical contributions – The study provides insights into Generation Z's different perceptions regarding CE initiatives and how macro-environmental factors can impact the brand equity of fast fashion brands and consumer perception of these brands. The main findings can assist brand managers to address the different consumer segments and their needs by successfully implementing sustainability activities into the business operations of fast fashion brands.
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Kolacz, Michelle S. Park. "Unpackaging Online Retail: Impact of Message Framing and Reference PoInts on Consumers' Choice of (Reduced) Packaging and Brand Attitude." Kent State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=kent1587337288243754.

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Eldforsen, Nilsson Linnea, and Emilia Tavridis. "Kundfokuserad produktutveckling : Kundens påverkan på den textila produktutvecklingen och hur CRM kan förbättra detta." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21979.

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Syfte: Studiens huvudsyfte är att undersöka hur företag kan inkludera slutkonsumenten i produktutvecklingen inom den textila värdekedjan och hur CRM kan förbättra detta. Metod: Arbetet har en deduktiv ansats och både en kvantitativ och kvalitativ forskningsmetod har använts. Datainsamlingen har skett genom djupintervjuer och enkätundersökning. Resultat och Slutsats: Studien har undersökt hur villiga slutkonsumenter är att vara med och påverka den textila produktutvecklingen till det bättre genom bidragande av egna idéer. Efter datainsamling, djupintervjuer och enkätundersökning visar studien att användning av CRM- villkor är nödvändigt att implementera för att textila aktörer ska fortsätta vara aktuella på marknaden.
Purpose: The main purpose of this study is to investigate how the customer influences the product development within the textile value chain and whether CRM can improve this. Method: The research approach of this thesis is deductive and both a quantitative and a qualitative research have been conducted. Data has been collected through a survey and in-depth interviews. Results and conclusions: The study has examined how willing consumers are to participate and influence the textile product development through their own ideas. After data collection, in-depth interviews and questionnaire surveys, the study shows that the use of CRM- conditions are necessary to implement for textile operators to remain up-to-date in the market
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Marín, López Geraldinne Hajaira. "La comunicación de la moda sostenible a partir de la imagen de marca ecológica en Instragram: Caso Insecta." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/653868.

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Entre el 2001 y el 2017, el Perú ha perdido 2 millones 130 mil 122 hectáreas de bosque debido a las prácticas de explotación de recursos (MAAP, 2017). Según el informe de Lima cómo vamos (2011), el 47.8% de limeños consideraron a la contaminación ambiental como un problema sumamente importante. La creciente toma de conciencia ambiental ha permitido el ingreso a más de 170 Pymes de moda ecológica que impulsan mediante sus productos contrarrestar el impacto negativo al medio ambiente (Economía verde, 2019). Una de ellas es Insecta que ha despertado el interés de usuarios de la red social de Instagram hacia el consumo de sus productos de elaborados de fibras de piña. El presente trabajo de investigación tiene como objetivo “ Demostrar si existe una valorización de importancia en el consumidor limeño en relación a la estrategia de comunicación de la marca Insecta compartida en Instagram como marca ecológica”. Como menciona Arseculeratne y Yazdanifard (2014) una marca ecológica debe reflejar su proceso productivo ecoamigable. Y para tener éxito comercial como ecológicos debe comunicarlo de manera efectiva” (Pickett et al., 1995). Los resultados de la investigación resaltan el poco conocimiento acerca de los procesos del producto de la marca Insecta que difunde a través de su intención medioambiental. Teniendo en cuenta que Instagram es una de las redes con gran audiencia joven, Insecta no logra transmitir un aspecto emocional hacia los consumidores limeños.
In period of 2001 and 2017, Peru lost 2 million 130 thousand 122 hectares of forest due to resource exploitation practices (MAAP, 2017). According to Lima's how we are going (2011), 47.8% of limeños considered environmental pollution to be a very important problem. The growing awareness of the environment has allowed the entry of more than 170 small and medium business of ecological fashion that promote through their products to counteract the negative impact on the environment (Economía verde, 2019). One of them is Insecta that has aroused the interest of users of the social network of Instagram towards the consumption of its products made of pineapple fibers. This research work aims to "Demonstrate whether there is an appreciation of importance in consumers in relation to the communication strategy of the Insecta brand shared on Instagram as an ecological brand". As Arseculeratne and Yazdanifard (2014) mentions, an ecological brand must reflect its eco-friendly production process. And to be commercially successful as ecological, it must be communicated effectively ”(Pickett et al., 1995). The research results are that people who buy his products and interact in his social media, they don’t know about product processes. Taking into account that Instagram is one of the networks with a large young audience, Insecta fails to convey an emotional aspect on Instagram.
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Books on the topic "Sustainable fashion brand"

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Muthu, Subramanian Senthilkannan, ed. Fast Fashion, Fashion Brands and Sustainable Consumption. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-1268-7.

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Muthu, Subramanian Senthilkannan. Fast Fashion, Fashion Brands and Sustainable Consumption. Springer, 2018.

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Fast Fashion, Fashion Brands and Sustainable Consumption. Springer, 2019.

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Muthu, Subramanian Senthilkannan. Fast Fashion, Fashion Brands and Sustainable Consumption. Springer, 2018.

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This is a Good Guide: For a sustainable lifestyle. Amesterdam, the Netherlands: BIS Publishers, 2019.

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Book chapters on the topic "Sustainable fashion brand"

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Kim, Hye-Shin, and Martha L. Hall. "Green Brand Strategies in the Fashion Industry: Leveraging Connections of the Consumer, Brand, and Environmental Sustainability." In Sustainable Fashion Supply Chain Management, 31–45. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-12703-3_2.

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Faraoni, Monica. "Building a Sustainable Brand Image in Luxury Fashion Companies." In The Art of Digital Marketing for Fashion and Luxury Brands, 273–96. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-70324-0_12.

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Arrigo, Elisa. "Luxury Fashion Brand Sustainability and Flagship Store Design. The Case of ‘Smart Sustainable Stores’." In Sustainable Management of Luxury, 281–99. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-2917-2_13.

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Adıgüzel, Feray. "Does Advertising Appeal Type Make a Difference? A New Sustainable Fashion Product by a Luxury and Mainstream Brand." In Sustainable Textiles: Production, Processing, Manufacturing & Chemistry, 53–70. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38532-3_4.

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Buzzo, Aline, and Maria José Abreu. "Fast Fashion, Fashion Brands & Sustainable Consumption." In Textile Science and Clothing Technology, 1–17. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-1268-7_1.

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Khandual, Asimananda, and Swikruti Pradhan. "Fashion Brands and Consumers Approach Towards Sustainable Fashion." In Textile Science and Clothing Technology, 37–54. Singapore: Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-13-1268-7_3.

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Kaur, Jasmeet, and Gursimranjit Singh. "Cool Branding for Indian Sustainable Fashion Brands." In Social and Sustainability Marketing, 115–42. New York: Productivity Press, 2021. http://dx.doi.org/10.4324/9781003188186-5.

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Strähle, Jochen, and Sarah Kreuzhermes. "Impact of Sustainable Manufacturing Standards for Retail Brands." In Springer Series in Fashion Business, 77–93. Singapore: Springer Singapore, 2016. http://dx.doi.org/10.1007/978-981-10-2440-5_5.

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Choi, Tsan-Ming, Shu Guo, Sheron Suet-Ying Ho, and Wing-Yan Li. "Effects of Used Garment Collection Programs in Fast-Fashion Brands." In Sustainable Fashion Supply Chain Management, 183–97. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-12703-3_10.

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Donato, Carmela, Antonella Buonomo, and Matteo De Angelis. "Environmental and Social Sustainability in Fashion: A Case Study Analysis of Luxury and Mass-Market Brands." In Sustainable Textiles: Production, Processing, Manufacturing & Chemistry, 71–87. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-38532-3_5.

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Conference papers on the topic "Sustainable fashion brand"

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Sulaiman, Aysha, and Makarand Upadhyaya. "Retail points of contact on brand consideration: A study of the female fashion industry." In INTERNATIONAL VIRTUAL CONFERENCE ON RECENT MATERIALS AND ENGINEERING APPLICATIONS FOR SUSTAINABLE ENVIRONMENT (ICRMESE2020). AIP Publishing, 2021. http://dx.doi.org/10.1063/5.0058323.

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YAO, Lei, and Jing ZHANG. "Research on the Development Status and Strategy on Sustainable Fashion of Fast Fashion Brands." In 2018 International Conference on Energy Development and Environmental Protection (EDEP 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/edep-18.2018.58.

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Liu, Chuanlan. "Slow fashion movement and sustainable consumption: Is it an opportunity for local fashion brands?" In Pivoting for the Pandemic. Iowa State University Digital Press, 2020. http://dx.doi.org/10.31274/itaa.11946.

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Meng, Shengbing. "Study on Sustainable Management of Haipai Fashion Brands from the Perspective of Cultural Confidence." In 2020 International Conference on Advanced Education, Management and Information Technology (AEMIT 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200727.046.

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Reports on the topic "Sustainable fashion brand"

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Zhao, Li, Muzhen Li, and Peng Sun. The Effect of Sustainable Fashion Brands� Posts on Customers� Emotions in Social Media. Ames (Iowa): Iowa State University. Library, January 2019. http://dx.doi.org/10.31274/itaa.8354.

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