To see the other types of publications on this topic, follow the link: Sustainable Fashion.
Dissertations / Theses on the topic 'Sustainable Fashion'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 dissertations / theses for your research on the topic 'Sustainable Fashion.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Maksymets, P. V. "Sustainable fashion." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/14386.
Full text
2
Karlsson, Annika. "Communication of sustainable fashion : To communicate sustainable fashion through the label." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-538.
Full textAbstract:
The purpose in this thesis is to analyse which information about the sustainable impacts in fashion supply chain is the most important for the consumer. To find out how the eco-label can be designed with information and messages about the sustainable producing process, and to make the consumer more safe and satisfied with the fashion industry’s communication about sustainability and their sustainable products. - How to define sustainability in fashion supply chain? - What information about eco-labeled clothes does the fashion consumers require? - What are the conditions for creating and designing sustainable messages on the clothing’s eco-labels? In the final definition of sustainability according to this study, the focus falls on four distinctive expressions, which are, good working conditions, profitability, comfort and human needs. To explain this further, the good working conditions and the human needs have to do with wellbeing and health for the consumer and workers. Profitability has to do with the economy for both companies and consumers, and comfort is something both consumers and workers strive for. So the finally definition of sustainability in this thesis is to strive for better health, economy and comfort for all people. The information about eco-labeled clothes that the consumers require, have actually nothing to do with sustainability. However, the consumers require information about price, quality, and comfort. Moreover, if the product would be eco-labeled, the consumer should wish to get reliable information about the working conditions and chemicals, which gives the consumer a chance to know what they are paying for. To be able to create a message the focus should be on significances that increases the consumers self-interests, which in this case would be long lasting quality, health and price. These significances are similar to the earlier presented definition of sustainability, which is to strive for better health, economy and comfort for all people. Here comfort can be a part of the long lasting quality or a part of the good working conditions in the supply chain. Therefore, a sustainable message with reliable information about price and quality should be the symbol that explains how it affects the health, economy, and comfort for both the consumers and the employees in the fashion supply chain.
3
Dadigamuwage, Geetha. "Sustainable and remanufactured fashion." Thesis, University of Manchester, 2012. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.727784.
Full textAbstract:
The purpose of this study is to explore remanufacturing as a sustainable waste management strategy for discarded clothing that may otherwise be directed to landfill. The central notion is that this is a response to the EU Waste Framework Directive 2008/98/EC which encourages the application of the 'waste hierarchy' - preference to eliminate waste at source, then, to reduce, reuse or recycle waste, and if impossible or impracticable, disposal in a responsible manner. Remanufacturing retrieves a product's inherent value when the product no longer fulfils the user's desired needs. The use of discarded clothes in a remanufacturing process could decrease clothing waste and contribute to resource conservation. Despite this, there has been little research into what is actually involved in the fashion remanufacturing process and how the process could be up-scalable to the mass market in order to have bigger environmental impact. A conceptual network consisting of textile sorters and recyclers, fashion remanufacturers and fashion retailers is examined through qualitative research. Experiential research and in-depth interviews were used to understand the process of fashion remanufacturing and the relationships that needed to be developed to up-scale the process in to mass market level. The fashion design process, as experienced by the designer, was described and the process models for individual processes were constructed and compared. The results of the comparison indicated a generic design process in fashion remanufacturing, showing the key phases. The generic remanufacturing process was compared with the mass market fashion design process to identify issues inherent when considering developing the process for mass market level and the potential for developing the conceptual framework was also examined. The originality of the investigation is that it identified the relationships between three key players in the conceptual network. A key factor that could account for business growth is the collaboration among key players along the reverse supply chain. The extent of business growth is dependent on the commitment and involvement of large fashion retailers.
4
Henriksson, V. (Vilma). "Sustainable fashion marketing strategy." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223155.
Full textAbstract:
Abstract. The world is facing economic, environmental and social challenges, which have resulted in the megatrend of sustainability. It is well known that fashion industry has negative effects on sustainability. The topics of sustainability and unsustainable fashion production are very current and discussed in today’s economy. This has resulted in the demand of sustainability also from the consumers’ side, which means that companies should also start focusing on making their operations more sustainable. Companies should consider their impact on the world seriously and take corporate social responsibility into account.
The aim of this Master’s Thesis is to recognize how a sustainable fashion marketing strategy can be defined. In other words, the research purpose is to find out how a fashion company can build a sustainable marketing strategy. This research aims to awake discussion on how fashion industry can be made more sustainable.
The research is conducted by studying existing literature and analyzing the case company, Finnish fashion brand Andiata. The brand was chosen because it highlights its sustainable values and promotes fashion. The research approach is abductive and qualitative. The theoretical framework of sustainable fashion marketing strategy is built through topics such as fashion industry, fashion consumerism, fashion marketing and sustainable marketing, as well as sustainable marketing, marketing strategy, sustainable consumerism and sustainable marketing management.
This research is built on the sustainable marketing strategy model presented in existing literature. The model includes the steps of (1) Mission and objectives, (2) Market and environment analysis, (3) STP Process, (4) Marketing mix, (5) Measuring and evaluating and (6) Public participation. The empirical material consists of the case company interview and chosen marketing material: social media posts, newsletter and website frontpage. These materials and the interview structure are presented in the Appendices 1–5.
This research confirms and develops the six-step model of sustainable fashion marketing strategy. The most important findings include that the aspects of sustainability and fashion should be taken into account on each step of the process, and that sustainable marketing is much more than marketing — it should take into account the whole business operations from the production chains to end-use processes. The research also adds details to the existing theoretical knowledge about the topics.
5
Kareinen, Kira, and Sonja Kainulainen. "No fashion victims? - Motivations for sustainable fashion consumption." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-297704.
Full textAbstract:
The tension between fashion and sustainability has been recognized, as it has been argued whether fashion can be sustainable. This is due to the several ethical dilemmas the fashion industry is facing, including not only environmental but also social problems. These issues have gained an increasing amount of consumers' attention during the last years. Even if these problems are recognized, consumers are still having an attitude-behaviour gap towards sustainable consumption, where positive attitude does not reflect on actions. Therefore, this study takes a deeper look into the consumption behaviour of sustainable fashion consumers and aims to clarify, what motivates to purchase sustainable fashion products. With the help of a means-end theory, this exploratory research aims to understand consumers' values behind their purchasing behaviour. The empirical data was collected using an existing sustainable fashion company's customer base in the Netherlands, as their customers have already shown interest towards sustainable fashion. This study is based on nineteen qualitative in-depth laddering interviews, lasting around 25 minutes. The data resulted in several means-end chains that presented which attributes, consequences and values motivate and influence on consumers' purchasing of sustainable fashion. After collecting the data, content analysis was conducted and as a result emerged four dominant motivational themes that motivate consumers to buy sustainable fashion products: self-expression, protect the future, contribution as well as help, care and responsibility. These motivational themes show what consumers value when they make sustainable fashion purchases. In the end, the results of this research are contributing to the holistic understanding of sustainable fashion consumption as well as give insights to the under-researched topic of motivations to purchase sustainable fashion.
6
Liu, Younan, and Ye Hei. "Exploring Generation Z Consumers' Attitudes towards Sustainable Fashion and Marketing Activities regarding Sustainable Fashion." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52771.
Full textAbstract:
Background: Recently, the fashion industry has demonstrated a strong interest in sustainability and environmental issues. The sustainable fashion industry has enormous potential, and practical products are attracting Generation Z's environmentally conscious buyers. In the meantime, Gen Z customers have intrigued researchers' interest due to their enormous utilization potential. Purpose: The purpose of this study was to ascertain Gen Z consumers' attitudes toward sustainable fashion consumption and marketing activities in the global market. Method: This study employed deductive qualitative research. The researchers conducted semi-structured interviews with 12 Gen Z consumers who represented a range of cultural backgrounds. The qualitative data are analyzed using reflexive thematic analysis. Conclusion: The findings indicate that Gen Z consumers prefer products designed by brands with a distinct brand identity and distinctive highlights that are both practical and sustainable. For sustainable fashion brands to reach Gen Z consumers, branded digital marketing and branded content advertising are pivotal.
7
JOHANSSON, ELEONOR. "Slow fashion : the answer for a sustainable fashion industry?" Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20182.
Full textAbstract:
The fashion industry is today a global industry and has huge effect on our environment as well as on people. It is dominated by fast fashion and just-in-time production that has lead to increased seasons and mini-collections in season, which generate new low price items in store every week and even every day. This in turn has lead to an escalation in fashion trends that spris our desires for new experiences and leads to overconsumption where consumers buy more than they need, which in the end results in fashion waste.Program: Magisterutbildning i Applied Textile Management
8
Wagner, Melissa, and Antonela Curteza. "Design evaluation of sustainable fashion." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10401.
Full textAbstract:
Sustainable products can be found in existing and new fashion companies, using different design strategies based on trends such as circularity and fair trade. However, there is a gap in research between the product appearance of a sustainable fashion design and consumer perception referring to both consumer needs of ethical and fashionable. This study focuses on the needs and the perception of ethical fashion leaders for the design of sustainable garments. The paper suggests the usage of semantic differentiation for Kansei word pairs to evaluate the design. As a result, an application for linen fabric is discussed.
9
Ward, Rachel Allyn, and Rachel Allyn Ward. "Sustainable Fashion: Breaking the Myth." Thesis, The University of Arizona, 2017. http://hdl.handle.net/10150/625236.
Full textAbstract:
Sustainable fashion is "clothing, shoes, and accessories that are manufactured, marketed and
used in the most sustainable manner possible, taking into account both environmental and socioeconomic
aspects" (Green Strategy, 2017). Sustainable fashion has gained traction over the past
20 years amongst researchers, retailers, manufacturers, and especially consumers. For my thesis,
I am investigating whether fashion retailers are truly reducing the environmental impacts of
producing their apparel brands or if they are simply incorporating new consumer preferences into
their business operations in an attempt to capture a new segment of consumers. I describe the
current state of sustainable fashion, several retailers that have chosen to participate in the
sustainable fashion movement, and how these retailers are currently serving their green
customers. The retailers discussed throughout my thesis include both fast-fashion retailers and
apparel brands that claim to sell sustainable fashion and market themselves as such to consumers.
I will discuss their related supply chain operations, as well as the environmental and social
impacts of those processes alongside attitudes and behaviors of green consumers. Based on my
analysis, I offer conclusions as to whether sustainable fashion is, in fact, attainable.
10
Zahid, Iqba Muhammad. "Sustainable Fashion Consumption and Consumer Behavior." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20715.
Full textAbstract:
Thesis was carried out to make an estimation of the willingness of consumers to buy the clothes produced under eco-friendly and decent way. Neoclassic demand theory was used and basic idea was to know that either moral effects on a consumer’s individual decision while choosing the products manufactured under friendly environment or not; if yes, then how and how much. Survey method along with choice experiment analysis was used to collect the data. Selected area was Boras Sweden and 50 respondents were considered for the survey. To estimate the degree of willingness of a consumer to pay for a Swan labeled and/or Fairtrade labeled jeans, choice experiments was used. Afterwards, the collected data was used within econometric models. It has been observed from results that consumers were more willing to pay for a Swan labeled and/or Fairtrade labeled jeans than non-labeled jeans. The responsible individuals regarding environment were much more willing to pay for Fairtrade and/or Swan labeled clothes, considering the factor that production does not affect the environment in negative way and it was done under socially acceptable conditions.Program: Magisterutbildning i Fashion Management
11
Cherradi, Ouafaa, and Cansu Tetik. "Attitude-Behavior Gap in Sustainable Fashion." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48721.
Full text
12
Jahnstedt, Johanna, and Olivia Sylvan. "How Sustainable is the Fashion Industry? : A case study exploring the sustainable transformation of the fashion industry." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-28427.
Full textAbstract:
Research Question: How can the concept of Greening Goliaths and Emerging Davids be applied to better understand the sustainabile transformation of the fashion industry? Purpose: This paper sets out to analyze two approaches to sustainability within the fashion industry; A firm adopting CSR initiatives into their business strategy versus a sustainable brand. These approaches are explored within the framework of Greening Goliaths and Emerging Davids to recognize their contribution to the sustainable transformation of the fashion industry. Method: A qualitative approach to our case study was taken in which we analyze and measure the Swedish fast fashion company, H&M and an American eco-friendly fashion label, Reformation. A semi-formal phone interview with an expert on sustainability in the fashion industry gave us further knowledge of how the two approaches can be combined for the industry to become more sustainable. A model was developed that aided the analysis as well as the discussion of the empirical findings. Conclusion: Our conclusions found that the sustainable brand, Reformation can be categorized as an Emerging David and is in the Take-off stage. In order to gain a larger market share an contribute to the sustainable transformation of the industry Reformation will need to continue process innovation to lower their price point. H&M was initially categorized as a Greening Goliath however upon further analysis we believe they are shifting to become and Environmental David leading the sustainable transformation of the industry. In order for a sustainable transformation of the fashion industry there needs to be a co-evolution of both Greening Goliaths and Emerging Davids working together for a sustainable future.
13
Jensen, Kajsa, and Marija Brico. "Sustainable Consumption : Measuring sustainable consumption behaviour on the Swedish fashion market." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10197.
Full textAbstract:
The purpose of this study is to define what data could be used to describe consumers’ actual behaviour when it comes to consumption of sustainable fashion. The perspective is both in terms of finding variables that describe the actual behaviour of sustainable consumption, and to create an appropriate measuring tool that can be used to measure those behaviours. This study has a qualitative research strategy with an inductive approach. The topic was examined by an extensive literature review in the fields connected to the topic. From the literature and the problem raised by the Swedish Consumer Agency, a questionnaire emerged. The questionnaire was also revised into a second version based on the feedback gathered during the focus group session. A questionnaire is suitable to get the consumer perspective, as well as cover all three stages of the consumption cycle and measuring over time. Additionally, this paper focuses on the environmental aspect of sustainability, but the importance of the social and economical aspects are acknowledged. The conclusions drawn in this paper were that it is important to measure the sustainable consumption behaviours of fashion consumers throughout the whole consumption span. When talking about consumption it is a common misconception to focus only on the purchase stage, when it really refers to the purchase, usages and end of use stage as a whole. The variables that were detected were presented in form of a questionnaire. The value of this paper is grounded in the developed questionnaire, which aims are to measure sustainable fashion consumption from a consumer perspective. This is interesting for the Swedish Consumer Agency, who requested a measuring tool, but it may also be of interest for other fashion companies to measure their consumer’s behaviour to detect a demand for sustainable products.
14
Нгуєн, В’єт Нган. "The meaning of vegan and sustainable fashion." Thesis, Київський національний університет технологій та дизайну, 2020. https://er.knutd.edu.ua/handle/123456789/15344.
Full text
15
Quitalo, Luisa. "A NOMOLOGICAL NETWORK AROUND SUSTAINABLE FASHION CONSUMPTION." Miami University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=miami1417171982.
Full text
16
Blaser, Kristeena K. "The Triple Bottom Line of Sustainable Fashion." Ohio University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1493839389457047.
Full text
17
Enlund, Elin, and Jennie Nilsson. "Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-296518.
Full textAbstract:
Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. Different actors in the sector are stressing how reducing the ecological impact of the business is a matter of staying competitive forward. Many actors in the industry are trying to change towards reducing its effects on the environment. Still, complex global supply chains and business models such as ‘fast fashion’, i.e. fashion produced under short cycles, make it difficult. For an industry that wants to reduce its impacts on the environment, including a worldwide complex supply chain, and customer demand for ecommerce is increasing every day, adopting sustainable decision packaging suctions is essential. Our research shows that the investigated companies have prioritised sustainability aspects for their garments; however, sustainability focus on packaging can sometimes fall behind, and external guidance is sometimes needed. This research will investigate how an incumbent packaging firm can influence its customers in the fashion industry to make more sustainable decisions regarding packaging. It will be done by a digital platform that performs lifecycle assessments (LCA) in the early stage of the development process. Our research will investigate how this platform can create maximum value for its customers in the fashion industry. Hence, this research includes interviews with and reviews of actors in the industry to explore what drives and institutional logics (parameters) affect how different actors in the fashion industry are approaching sustainability today. Findings show that there exist drivers and institutional logics in these company cases. The most extensive drivers are standards and regulations, consumer awareness, competitive advantage and top management. The study further suggests that larger actors seem to be more affected by external factors such as standards and regulations and public pressure. Smaller actors seem to be more affected by internal drivers, such as top management and originality. This research proposes that some influential institutional logics affect how companies are approaching sustainability. The results reveal that companies with prices in the mid-market segment, headquarter location in Europe, product type sportswear, and high revenue are working more than other actors in the industry when it comes to sustainability today. During this research, it was possible to see that some barriers exist to become more sustainable. These include uncertainty and lack of knowledge, lack of transparency, increased costs, complex supply chain, packaging being less prioritised in working with sustainability, the functionality of sustainable packaging being rarely something that could be compromised. After the data collection, conclusions regarding the platform’s ability to influence customers in the fashion industry to make more sustainable decisions regarding their packaging solutions could be made. These include that the platform should be transparent, the magnitude of data, and well incorporated in the upcoming sales- and design process. However, it is shown that using LCA in a platform like this is helpful as a guiding tool and as a first initial conversation when developing a product. Further earlier scholars agree that sustainability aspects should be included in such an early stage as possible in the development process to ensure the most sustainable product during its lifetime possible. Furthermore, those companies without any person responsible for sustainable packaging or key performance indicators (KPIs) focusing on this specific area might be more interested in such a platform. This study will contribute to research by serving as a foundation for other actors looking into the possibilities of implementing a platform to guide and influence their customers to make more sustainable decisions, indicating what functional applications should be included and whatcustomers to target in such platform. Further research should investigate this topic on a broader scale, looking into a more extensive and more diverse sample and a possible application of this study in other industries.Modeindustrin står idag för 4 procent av de globala utsläppen av växthusgaser i atmosfären och 20–35 procent av mikroplaster i haven. Det är därför en högt debatterad bransch när det kommer till just hållbarhet. Flera aktörer i sektorn, trycker på att företag i branschen måste förändras för att kunna vara konkurrenskraftig framåt. Därför arbetar många företag just nu med att reducera sitt klimatavtryck. Trots det, har branschen ofta en global och komplex leverantörskedja med affärsmodeller som inkluderar vad som på engelska benämns ’fast fashion’, mode som produceras under korta cykler, vilket gör det svårt för företag inom branschen att verkligen bli hållbara. Modeindustrin har många gånger viljan och intentionerna att minska sin klimat påverkan, men tillsammans med en komplex leverantörskedja och ökad efterfrågan på e-handel, är det extra viktigt att kunna ta hållbara beslut när det gäller förpackningar. Denna studie visar att de undersökta företagen i modeindustrin har prioriterat arbetet med hållbarhet främst i delar som tillhör produktionen av kläder. Emellertid kan hållbarhetsfokuset gällande förpackningar falla i skymundan, då kan en extern konsultering vara till hjälp. I denna studie kommer vi att undersöka hur ett etablerat företag inom pappersförpackningsindustrin kan uppmuntra och influera sina kunder inom modeindustrin att ta mer hållbara beslut gällande förpackningar. Det kommer att göras möjligt genom en digital plattform som erbjuder livscykelanalys (LCA) i en tidig del av produktutvecklingsprocessen. Vår studie kommer vidare att undersöka hur denna plattform kan skapa maximalt värde för dess användare. Därför innehåller denna studie intervjuer med, och undersökning av, företag i modeindustrin för att kunna förstå vad som driver dem till att vara mer hållbara samt vilka institutionella parametrar som påverkar hur hållbara olika företag i branschen är. Resultatet visar att det finns drivkrafter och institutionella parametrar när det kommer tillhållbarhet hos dessa företag. De funna drivkrafterna är standarder och regelverk, konsumentmedvetenhet, konkurrenskraft, offentliga påtryckningar, företagsledning, originalitet och övriga externa intressenter, så som aktieägare och kundinflytande. Studien antyder vidare att större aktörer verkar vara mer påverkade av externa faktorer som standarder och regelverk och offentliga påtryckningar. Medan mindre aktörer verkar vara mer påverkade av interna drivkrafter, såsom företagsledning och originalitet. Denna forskning föreslår att det finns vissa inflytelserika parametrar som påverkar hur företag arbetar med hållbarhet. Resultatet visar att företag med priser i mellansegmentet, med huvudkontor i Europa, med sportkläder och med hög omsättning arbetar mer med hållbarhet än andra aktörer i branschen. Det visade sig även under denna studie att det finns vissa hinder för företag att vara mer hållbara. Dessa inkluderar osäkerhet och brist på kunskap, brist på transparens, ökade kostnader, komplex leverantörskedja, att förpackningar är mindre prioriterat i hållbarhetsarbetet samt att funktionalitet av förpackningar sällan är något som kan tummas på. Efter datainsamlingen kunde slutsatser om plattformens förmåga att influera kunder inom modebranschen att fatta mer hållbara beslut om deras förpackningslösningar göras. Dessa inkluderar att plattformen ska vara transparent, inneha stor mängd data av produktbibliotektet och vara väl införlivad i den kommande försäljnings- och designprocessen. Det visades dock att användning av LCA i en sådan plattform är främst till hjälp som ett vägledande verktyg och vid ett första inledande samtal vid produktutvecklingen. Vidare, är tidigare forskning överens om att hållbarhetsaspekter bör ingå i ett så tidigt skede som möjligt i utvecklingsprocessen för att säkerställa en så hållbar produkt som möjligt under hela dess livstid. Dessutom kan de företag som saknar en profession som är ansvarig för hållbara förpackningar eller saknar nyckeltal (KPI) som fokuserar på detta specifika område vara mer intresserade av en sådan plattform. Denna studie bidrar till forskningen genom att fungera som en god grund för andra organisationer som ser på möjligheterna med att implementera en plattform för att vägleda och uppmuntra sina kunder att fatta mer hållbara beslut, vilket visar vilka funktionella applikationer som ska inkluderas och vilka kunder att rikta in sig på en sådan plattform. Ytterligare forskning bör undersöka detta ämne i bredare skala, undersöka ett mer omfattande och mer varierande urval och en eventuell applicering av studien inom andra branscher.
18
Finn, Angela L. "Fashion manufacturing in New Zealand : can design contribute to a sustainable fashion Industry?" Thesis, Auckland University of Technology, 2008. https://eprints.qut.edu.au/31512/1/c31512.pdf.
Full textAbstract:
In the late 1990s New Zealand fashion gained some international recognition for its dark edginess and intellectual connection due to its colonial past (Molloy, 2004). In the years since, this momentum seems to have dissipated as local fashion companies have followed a global trend towards inexpensive off shore manufacturing. The transfer of the making of garments to overseas workers appears to have resulted in a local fashion scene where many garments look the same in style, colour, cut and
fit. The excitement of the past, where the majority of fashion designers established their own individuality through the cut and shape of the garments that they produced, may have been inadvertently lost. Consequently a sustainable New Zealand fashion and manufacturing industry, with design integrity, seems further out of reach. The
first question posed by this research project is, ‘can the design and manufacture of a fashion garment, bearing in mind certain economic and practical restrictions at its
inception, result in the development of a distinctive ‘look’ or ‘handwriting’?’ Second,
through development of a collection of prototypes, can potential garments be created to be sustainably manufactured in New Zealand?
19
Dahlman, Ella, and Susanne Merkler. ""Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51237.
Full textAbstract:
Abstract Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes marketed as consisting of sustainable or eco-friendly fabrics. Meanwhile, fully sustainable fashion brands have emerged, where sustainability values are carried throughout all organisational practices. Purpose: The purpose of this study is to explore how sustainable fashion brands market themselves and which types of consumers the current strategies attract. It aims to lay out an initial foundation for further research carried out in the future. Method: A multi-case study of six sustainable fashion brands and an expert on sustainable fashion consumption was conducted under an interpretivist paradigm. A thematic analysis of the data received through semi-structured interviews provided an initial in-depth understanding of the phenomenon under consideration. Conclusion: Sustainable fashion brands emphasized the importance of a holistic approach to conducting business under sustainability values. This understanding expressed itself in direct implications for design and longevity of fashion garments and a coherent approach to communication and retailing of products utilizing storytelling and a criteria-based choice of retailers. Main consumer groups identified were sustainability-minded consumers, as well as design-interested ones in some cases.
20
Jay, Phyllida. "The material culture of ethical and sustainable fashion." Thesis, University College London (University of London), 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.675416.
Full text
21
Веклич, Анастасия, Ангелина Корякина, and Калина Пашкевич. "Sustainable fashion как новый тренд в фешн-индустрии." Thesis, Universitatea Tehnică a Moldovei, 2020. https://er.knutd.edu.ua/handle/123456789/15958.
Full textAbstract:
В работе представлены результаты исследования круговой модели производства одежды и новых подходов, которые помогают ей реализоваться, с целью разработки рекомендаций по улучшению производственных этапов, достижения устойчивости и циркулярности модной индустрии.
22
Pears, Katherine Elizabeth, and katherine pears@student rmit edu au. "Fashion Re-consumption; developing a sustainable fashion consumption practice influenced by sustainability and consumption theory." RMIT University. Architecture and Design, 2007. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080109.084214.
Full textAbstract:
This thesis explores the problem of wasteful fashion consumption in light of the current need for individuals to develop a sustainable way of living. The Agenda 21 report from the Rio Earth Summit (1992) determined that sustainable consumption is an issue to be addressed in terms of resource conservation, waste reduction and a reduction of production pollutants. To date, in Australia, there are no policies or strategies in place to reduce wasteful consumption from the consumer's perspective and it is this research and policy deficit that this thesis research addresses. According to a recent national study of wasteful consumption, Australians spent approximately 1.7 billion dollars in 2004 on fashion garments and accessories that they did not wear (Hamilton et al. 2005). However, landfill statistics revealed that only a small proportion of textile waste (of which clothing is a subsidiary category) contributes to landfill (ABS, 1998). This discrepancy between the annual expenditure and the contribution of clothing to landfill informed the research hypothesis; that the greater majority of these inactive fashion garments are hoarded in wardrobes rather than disposed of. This hypothesis was tested through an action research case study in the form of a clothing exchange event and related data collection and analysis (part 2 of the thesis). The additional objectives of the clothing exchange event were to activate
23
Heinze, Lisa Marie. "Fashioning sustainability: Understanding the dynamic practices of sustainable fashion." Thesis, The University of Sydney, 2017. http://hdl.handle.net/2123/18076.
Full textAbstract:
In today’s environmental climate, sustainability initiatives target multiple aspects of everyday life, including fashion. Yet despite the increasing number of anti-consumerism campaigns and the increase in sustainable fashion labels entering the market, mainstream fashion practices remain environmentally unsustainable. In addition, fashion supply chains remain notoriously opaque and lengthy, often hiding exploitative and dangerous production practices. As an active member of the sustainable fashion movement, I occupy the position of activist-researcher to examine fashion and sustainability in Australia. This position provides access to the industry and movement but also allows the critical distance necessary to identify interconnections and insights regarding fashion’s complex sustainability considerations. Specifically I challenge the reliance on consumer behaviour change tactics that dominate sustainable fashion activism and argue for a more holistic approach to fashion and sustainability. Drawing on Elizabeth Shove’s (and colleagues’) social practice theory, which positions the dynamics of social practices – not people – at the heart of sustainability solutions and social transformation, this thesis considers fashion not simply as a “lifestyle choice” but as a socially and culturally dynamic practice. In order to effectively address the “unmaking of unsustainability” of fashion, the co-existing practices of fashion – consisting of design, production, retailing, media and consumption – must be interrogated as a fashion practice complex, including the interactions between and amongst the practices to understand how they have co-evolved to their current unsustainable state. The imbrication of these fashion practices is understood by drawing upon empirical data gathered via a number of qualitative research methods including in-depth interviews and participant observation with Australia’s sustainable fashion movement; in-depth interviews with leading sustainable fashion labels and mainstream fashion companies engaged in sustainability initiatives; and an ethnography of fashion shopping conducted with “fashion lovers” consisting of participant observation, in-depth interviews and wardrobe examinations. My data and analysis highlight how existing campaigns addressing fashion and sustainability neglect the complexity of fashion practices, particularly in terms of placing excessive responsibility with consumers to change unsustainable industry practices that are out of their control. I argue that industry must overcome a number of obstacles to transition to a sustainable mode of production and the practice of sustainable fashion entrepreneurs may provide a roadmap toward more creative solutions to sustainability if issues of scale and emotional labour can be addressed. I also argue that consumers are more aware of fashion’s sustainability issues than is often assumed, although they can be confused by contradictory or unsubstantiated messages used in sustainable fashion campaigns. Instead, unsustainable fashion consumption practices have evolved through a range of factors, including everyday life considerations, concerns around identity and social codes, the navigation of emotional needs and states, the lack of access to sustainable fashion, and the ease and ubiquity of fast fashion choices. In other words, the practice of fashion consumption is already layered before issues of sustainability are considered. This thesis therefore asks how the fashion industry and the sustainable fashion movement might more effectively co-evolve fashion practices toward sustainable outcomes and highlights the potential for the fashion industry to channel its creativity toward sustainability measures.
24
HABTE, SELASSIE SARA. "Behaviours and attitudes towards a sustainable consumption of fashion." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20673.
Full textAbstract:
In the western society over consumption is common, as the market is saturated. Consumers have to adjust to the consumption society and follow new trends. The consequence of consumption is a topic that has been discussed more lately. Organisations, companies as wellas consumers are starting to understand the importance of this issue and more eco-friendly materials and products are becoming available. Over consumption is however still a big problem that many people are not aware of. Consumers in the western society tends to buy and own a lot more than is needed, and are offered clothes to very low prices. Workers in the developing countries and the environment have to pay a high price to satisfy the needs of people in the west. When consumers come to buying decisions they many times act against their own cognizance. This happens when consumers become aware of something. The question is how consumers act in this situation and deal with the dissonance. The purpose of the report was to get a deeper understanding about how consumers behave and what causes their decisions. Two focus group interviews where made, which has given deeper understandings about what attitude, behaviour and knowledge western consumers have and the relation between these factors. The question is, if consumers are willing to sacrifice theirown personal needs in order to protect the environment and improve the conditions of workers.The results showed that when the respondents become aware of the consequences of consumption, they often do not reflect over their purchases. They ignore it or find ways to make their purchase acceptable. Furthermore, the respondents have a good attitude towards choosing better alternatives and reflecting more over the purchases they make. However, the respondents believed that the personal needs such as looking good, following trends, getting admiration from others, are many times prioritised over being considerate about theenvironment and other people. A person’s living situation also affects how he/she consumes and therefore this is important to consider. The conclusion is that, more knowledge is necessary to influence consumers and it will also make them aware that their actions have consequences. Through discussions more knowledge can be gained concerning the subject. Consumers need to know why they should choose an ecologic product over a regular one and how they can contribute. More information is also needed and companies have to inform about the alternatives and make such products more available.Program: Magisterutbildning i Fashion Management
25
Selhammer, Amanda. "Towards a sustainable future of apparel : Perspectives from Swedish clothing brands and sustainable fashion consultants." Thesis, Linköpings universitet, Tema Miljöförändring, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-158183.
Full textAbstract:
The manner in which clothing is designed, produced and used is responsible for major negative impacts on the environment as well as major ethical and social issues on a global scale. The increased concern for sustainability issues in the industry is similarly argued to have led to transformations of the business context of apparel companies, that have been shown to increasingly incorporate sustainability in their corporate strategies. This thesis focuses on sustainability strategies of Swedish clothing brands operating in the global apparel and fashion industry, with the aim to explore the topic of sustainability in relation to the Swedish apparel industry. Through qualitative interviews with sustainability managers and consultants working within the industry, it explores the drivers for working with sustainability as well as main challenges for achieving sustainability within the apparel industry. The results show that the concept of sustainability is indeed highly complex and broad in regard to the design, production and use of clothes. Companies are influenced by many factors that drive change towards sustainability. The future of the apparel sector is believed to be increasingly affected by new ideas to produce and indeed also consume clothes that challenge the dominating linear system. In conclusion, the industry faces many challenges concerning sustainability, but the proactive approaches by apparel companies seem to create new opportunities for change. Also, the anticipated further increase in interest for sustainability in society and subsequently among consumers and other actors may stimulate further advancements of the strategic responses among apparel companies.
26
Vennström, Karin. "Sustainable Fashion Consumption : An Interactive System between Consumers and Institutions." Thesis, Stockholms universitet, Centrum för modevetenskap, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-80347.
Full textAbstract:
Sustainability in the fashion industry has become a widely discussed issue. Various actors in theindustry, brands, designer labels, fashion magazines and other media sources, as well asconsumers all contribute to this matter. Although a considerable amount of research has focusedon consumer behavior and consumption patterns, the way the fashion industry affects thesefactors has been neglected. Moreover, many studies show that consumers claim to beecologically conscious, but that they disregard this aspect when consumption actually occurs.This study aims to contribute to a better understanding of the relationship between consumersand institutions and how it affects sustainable fashion consumption. The understanding of theseprocesses is done using several approaches such as Kawamura’s (2005) theory about the fashionsystem and Arnold and Thompson’s (2005) view on consumer culture theory. To obtain adeeper insight into the fashion industry, qualitative interviews with fashion mediarepresentatives and consultants within sustainability development are conducted. To ascertainthe consumer perspective a focus group discussion is moderated. Findings show how a wholesystemapproach is needed for the fashion industry to become a more sustainable environment.
27
GALLARDO, TERESA, and KRISTA KORKIAKOSKI. "Consumer practices in use and disposal : the sustainable fashion challenge." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18079.
Full textAbstract:
In the last two decades a drive for sustainable fashion emerged, grew and ultimately failed. In its beginnings the boom of green fashion and the saturation of labelled so-called sustainable garments, followed by the realization that most of the labelling did not hold any consistency behind it, overwhelmed consumers and made them immune to the effects of green marketing. This occurred because of the approach the fashion industry took regarding the topic. They needed to sell their products no matter what, and if a green tag with a recycling logo and a “green is the new black” motto would help them, they would embrace it. However, after several scandals and inquiries about the validity of the sustainable claims advertised, consumers grew rapidly disappointed and eventually unconcerned, falling back into their usual consumption habits without regard for ethical and environmental aspects. Nevertheless, once uncovered, the issues emerging from the production of garments could not be hidden once again, and companies were then required to take regulatory measures in order to mitigate the effects of the industry, if only to satisfy the general public’s knowledge and perceptions of the brands. As is well known this is not yet standard procedure and the ideal scenario for sustainable fashion production is still a road that continues on, but a small battle was won in the sustainability agenda and corporate social responsibility is nowadays common practice within large enterprises, again, if only for the sake of their stakeholders view. The truth, however, proves to be that this is not enough. Of the main environmental issues caused by clothing, not production, but use and consumption proved to be the most critical points in the larger picture. The amount of water, energy and waste created by laundering alone poses one of the biggest threats to the sustainable fashion notion, as well as the ever increasing textile waste in landfills. These issues are related entirely to each individual user and their actions, but the endeavor of making the large public aware of this issue is being undertaken by several, relatively small enterprises both private and public that don’t seem to be succeeding according to the studies. The public is not going to voluntarily wake up and undertake the quest for consuming and disposing sustainably unless they become aware first of their actions, and are given enough infrastructure to do so. This thesis concentrates on the problematic of consumer awareness regarding both use and disposal phases as well as the existing or possible solutions that help mitigate the devastating effects on the environment clothing is causing nowadays.Program: Master programme in Fashion Management
28
Zillich, Vanessa, and Ulrike Busshaus. "The Paradox of Sustainable Fashion Brands : A systematic literature review." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23787.
Full textAbstract:
Background: The current fashion industry is characterised by its fast-moving nature. Its change over the past decades from two to numerous collections per year has contributed to a take-make-dispose society. This largely contributes to environmental and social sustainability issues as well as the use of non-renewable materials waste. Simultaneously, it is one of the largest employers worldwide. Due to the global dispersion of supply chains actors, sustainable fashion brands need to tackle country specific regulations and overall differences in conceptions of e.g. sustainability. Sustainable fashion brands find themselves in numerous conflicts such as profit and growth versus environmental and social sustainability, trendiness versus consciousness, or linear business models versus circular business models. Purpose: This thesis provides a systematic literature review of a selection among peer-reviewed articles on sustainable fashion brands. The main focus is on the paradox of sustainable fashion brands in academic research. This study aims at gaining a basis for research in the perspective of sustainable retail brands to explore manners in which they can deal with the paradox between being financially viable and acting sustainably. Method: To support the objective of this study, the articles selected for data analysis were collected by using a systematic literature review as research and analytical method. Within the thesis, a narrative analysis was applied to examine the chosen articles. Results: The results gathered through the systematic review show a significant influence on sustainable fashion brands from two major stakeholders: supplier and consumer. Especially the consumers are regarded as most influential since their demand determines whether sustainable fashion is being adopted more widely into the market. Currently consumers lack knowledge of environmental and social concerns related with fashion. Simultaneously, the suppliers lack understanding of such concerns due to cultural and economic differences. Therefore, retailers should educate both consumers and suppliers on relevant issues. This can further enhance transparency which in turn generates more trust between all parties. Moreover, innovative business models can help tackle consumption related sustainability issues in that they offer the extended use of clothing. Conclusion: Sustainable fashion brands have to handle several conflicts related to their market position and existence. In order to create sustainable fashion offerings, they require viable financial means. Economic growth as it is known today contradicts the sustainability of the environment and society. Sustainable fashion brands need to find a proper balance between the two as it is the only way to tackle this paradox. In addition, there is a significant gap in the research on economic sustainability in relation to sustainable fashion brands.
29
Palm, Celinda. "Re:ally re:think – seeking to understand the matters of sustainable fashion." Licentiate thesis, Stockholms universitet, Stockholm Resilience Centre, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-194241.
Full textAbstract:
Academic studies of sustainable fashion, and the discourses of actors in business and policy, under-define fashion as a system by treating the social and ecological aspects of fashion separately. This reduces the potential for academic findings to provide knowledge useful for transformation of the fashion system and obstructs desired outcomes from policy and business responses to fashion’s negative social and environmental impacts. Understanding how fashion works as a system presents a challenge to transdisciplinary efforts for transformation towards sustainability. In this Licentiate, I explore ways to look at fashion using a feminist critical realist social-ecological system approach. I develop a theoretical framework to understand the fashion system, and particularly to understand what is keeping it unsustainable. I view fashion as a ‘nested’ social-ecological system with inseparable social and biophysical parts. I use a feminist lens characterized by diversity; this draws attention to gaps, what is known, missing and absent. To show that social aspects and material aspects are intertwined and cannot be studied independently of each other, I use critical realism as a metatheory. I bring its idea of a stratified reality and the model of the four-planar social being to the social-ecological system approach that forms the core of my work. I combine Ostrom’s frequently used general framework for analysing social-ecological systems with a policy-oriented framework for sustainable development. Drawing from these two frameworks I develop a five principles for a strategy framework for sustainable fashion. In summary, applying the strategy framework within the theoretical framework enables thinking more deeply about the structure and implications of knowledge contributions when taking a social-ecological perspective on actions for sustainability. The two papers in this licentiate thesis examine the effects of ontological standpoints that allow environmental impacts of textile fibres to be analysed in isolation from the cultural and social aspects of fashion. Paper 1, ‘Making Resilient Decisions for Sustainable Circularity of Fashion’, is recently published in the journal Circular Economy and Sustainability (Palm et al. 2021). It aimed to show how current circularity responses to global sustainability challenges have so far fallen short. The current path of the expanding fashion industry is fraught with accelerated material throughputs and increased disposal and waste, contributing to human-driven environmental changes at planetary scale. In addition the fashion industry has issues of poor working conditions, modern-day slavery, and justice. By representing a Driver – State – Response framework as an adaptive cycle of a social-ecological system, it makes it clear that reducing planetary pressure from the global fashion and textiles industry requires greater recognition of the system’s social drivers. This paper was a step towards the iterative development of my sustainable fashion framework. Paper 2, ‘Reviewing and defining the concept of Sustainable Fashion: a critical social-ecological approach’, is included as an early-stage draft manuscript. It aims to provide a starting point for discussions towards a coherent science-business-policy definition of the concept of sustainable fashion itself. Using the five theoretically grounded principles of my strategy framework, I examine the manifold definitions related to sustainable fashion such as eco fashion, green fashion, ethical fashion, slow fashion, organic fashion and cradle-to-cradle-fashion. Critical realism’s idea of absence structures this paper. This thesis contributes to knowledge of what a nested inseparable social-ecological system fashion is, enriching ontological descriptions for resilience research more generally. Also, it provides concrete guidance for transdisciplinary efforts with business and policy working to decrease fashion’s negative impacts on humans and the planet, by showing that fruitful responses pay attention to social activities beyond the industry value chain, not just material flows within. Finally, I hope my research serves as a contribution to propaedeutics of the field of sustainable fashion, i.e. giving an introductory understanding of the reality and the possibilities of fashion for people and planet.The work presented here was part of a consortium research project between Stockholm Resilience Centre and the Ellen MacArthur Foundation, initiated and funded by H&M Group, the Swedish public limited company. Celinda Palm, Sarah Cornell and Tiina Häyhä’s employment was part-funded through this project.
30
Mellick, Zoe. "Walking The chain: The social construction of Australian cotton's sustainable value." Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/235057/1/Zoe_Mellick_Thesis.pdf.
Full textAbstract:
This study analyses how sustainable value is created along the Australian cotton value chain, as well as opportunities to create value. Twenty-one stakeholders were interviewed across two Australian cotton value chains from farm, to retail, to reuse. Participants identified what sustainable value is, how it is created, who it benefits both in and beyond the chain (including local communities, the environment, and consumers) and where future opportunities to create value may lie. The study extends understandings around sustainability and its value within the context of fashion and textile value chains and identifies practices that can further sustainability within the industry.
31
Ardbo, Ebba, and Elvira Ekvall. "Sustainable Disposal Behaviour of the Fast Fashion Consumer : A Practice Perspective." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26406.
Full textAbstract:
The textile and fashion industry is one of the most extensive and unsustainable industries in the world. Fast fashion companies, and the consumers purchasing, using and disposing the items, have an especially negative impact on the environment. Previous research does not provide deep knowledge of how environmentally sustainable clothing disposal is performed in word and deed as a part of consumers everyday life. However, this is needed to improve environmental sustainability. This research study aims to contribute to and deepen the existing body of research regarding this, investigating female members of Generation Z in a fast fashion context. Thus, the purpose of the study is to contribute with a current understanding of the practice of sustainable clothing disposal by developing knowledge about how consumers perform disposal activities post-consumption, as well as revealing the meanings driving the behaviour. In order to fulfill the purpose, a qualitative research strategy was used. Empirical material was collected through ten semi-structured interviews with female Generation Z participants. The study uses a practice theory approach, viewing a practice as a complex interaction between what consumers say and do in a specific context. A practice consists of several different activities and is dependent on three elements: competence, material and meaning. Furthermore, the theoretical framework consists of previous research on sustainable clothing disposal behaviour. The findings reveal that the practice of sustainable clothing disposal includes a number of activities performed by the participants in the context in question. Several central tendencies are distinguished; showing how female Generation Z consumers perform the activities under different circumstances, through routinised actions and communication in their everyday lives. In addition, the findings identify five different forms of meaning driving the behaviour. Accordingly, both theoretical and practical contributions are generated. The findings build on the existing body of research, adding deep and current understanding of sustainable clothing disposal behaviour. Furthermore, actors in the textile and fashion industry can interpret the findings of the behaviour and meaning-making, and hence improve their adaptation to the consumer. Ultimately, this can cause a positive impact on environmental sustainability.
32
Lilja, Olle. "Sustainable Leadership in Swedish fashion brands : Understanding sustainability and its challenges." Thesis, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51572.
Full textAbstract:
Background: The clothing industry is a significant contributor to Earth’s pollution, depletion, and exploitation. Businesses need to become sustainable, to find long-lasting solutions where economic, social, and environmental value is created. This has birthed a new form of leadership, sustainable leadership, that puts ethical behavior and the common good above the untrammeled pursuit of profit. Business leaders must transform the way they do business, which requires changes in leadership. Purpose: The purpose of this study is to, from a leadership perspective, describe and create an understanding of how Swedish fashion brands are changing their business to become sustainable and remain competitive, and of sustainable leadership. Specifically, by exploring how business leaders work with sustainability and the challenges they face. Method: This study follows a qualitative research method and an abductive approach. Semi-structured interviews were conducted with CEOs and sustainability managers. Secondary data was gathered from sustainability reports. Findings: The organizations have made changes to their business models. Business leaders face several challenges, such as issues of maintaining quality, consumer behavior discrepancy, lack of control over suppliers, and insufficient technology. Leaders were found to show practices of sustainable leadership to remain competitive and sustainable. Conclusion: This study concludes that organizations take different strategical approaches to remain sustainable and competitive. Business models Leaders must create long-lasting stakeholder relationships, a supportive company culture, set clear goals, and develop employees to be successful in sustainability work. New developments in recycling technology and increased consumer awareness are called for to further drive an increased sustainable development in the industry.
33
Hur, Eun Suk. "Design and optimisation of a user-engaged system for sustainable fashion." Thesis, University of Leeds, 2014. http://etheses.whiterose.ac.uk/6323/.
Full textAbstract:
There is increasing pressure to consider sustainability in fashion design from consumers, industry and educators. Although awareness has grown significantly in the last decade, there are various challenges for linking sustainable production and consumption. Tools to support sustainable design practices exist in some disciplines; however, only a few tools exist to support fashion design. Furthermore, there is a lack of enabling tools which support designers to engage with diverse social actors to encourage sustainable fashion as a process of co-design. The purpose of this study was to investigate and develop an effective enabling design system and tool to support fashion designers and other users in considering production and consumption. In order to achieve this, Soft Systems Methodology (SSM) was selected. When initially approaching the problem, the results of two online surveys identified designers’ and general public groups’ previous attitudes, experiences and challenges towards sustainable fashion. The key lessons from this study were that although both these groups considered sustainability an important issue, this was not actualised in their daily activities. Secondly, fashion design groups were not aware of existing sustainable design tools and had not actively used them. There is demand for useful design tools for sustainable fashion design. After identifying the problems, a toolkit and co-design process was proposed to aid fashion designers and other users, to generate sustainable fashion designs during idea generation. The toolkit was iteratively refined through participatory research and its effectiveness was evaluated through a series of workshops and interviews. There emerged key considerations for the development of the tool and that a systematic level of change, triggering continuous actions, is essential for sustainable design practices rather than one-off events. Additional findings are discussed along with the feasibility and effectiveness of the toolkit, opportunities and challenges of co-designing in the sustainable fashion design system.
34
Sion, Cecilia, and Yasmine Nehmé. "The Millennial Eyes : A Study Of Consumers’ Response Towards Sustainable Fashion Collaborations’ Communication." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26320.
Full textAbstract:
The fashion industry has faced a radical change in how the market has been operating towards a more digitized landscape, and several fashion brands have started developing greater customer experiences as well as engaging the consumers with conveyance of authentic content. Since fashion collaborations can increase awareness and have an immense impact on the consumers’ perception, the concept of creating sustainable collaborations have become an ideal way to meet the needs of the millennial consumers. The topic of sustainable fashion collaborations has started to emerge and the way it is perceived by consumers appears to be unstudied, which makes it very fascinating to analyse. The purpose of this study is to investigate consumers’ response towards sustainable fashion collaborations and how these co-branding projects are marketed to and perceived by millennials. On the basis of this purpose, the following research questions have been formulated: How are sustainable fashion collaborations communicated in the consumers’ eyes? How is the response of millennial consumers towards sustainable fashion collaborations? This study was conducted with an abductive approach, and data was obtained from literature and interviews. A qualitative method was applied, with the definition of four case studies to analyse through semi-structured interviews conducted with twelve millennial consumers. Messages and campaigns can not be superficially developed and need to be explanatory to the eyes of consumers, in order to avoid greenwashing and generating the need to fill in communication gaps. In this sense, storytelling also resulted to be a positive addition to the communication of sustainable fashion collaborations, creating an emotional connection with consumers. Since positive sustainable associations to a brand can only be developed through recognition, this aspect is also fundamental when communicating sustainable products. Moreover, millennial consumers require brands to have a balanced communication in terms of sustainability and fashion content, even when it comes to sustainable fashion collaborations. To conclude, it can be said that millennial consumers are definitely drawn to social media communication, but if brands want to reach a wider audience with their products and sustainability efforts, millennials themselves suggest the use of other communication channels. This study can, in the long-term, contribute to the knowledge and strategies of fashion companies and understanding the needs and expectations of consumers towards the communication of current matters like sustainability.
35
Elin, Pedersén, and Persson Amanda. "Do the Swedish Female Consumers Walk Their Talk? : A qualitative study exploring the Intention-Behavior gapin sustainable secondhand fashion consumption." Thesis, Jönköping University, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48818.
Full textAbstract:
Background: In the last decade, the world has been facing global challenges of climate change as the climate has worsened significantly. Excessive consumption has been identified as one of the biggest contributors to the climate change where people purchase more products than what meets the basic needs. The excessive consumption of products has been prominent in the fashion industry, where female consumers generally purchase more clothes than men. Today, the fashion industry is dominated by fast fashion, where consumers purchase more clothes with a shorter life span. Thus, the fashion waste increases, leaving serious environmental effects. Sweden is said to be one of the greenest countries in the world but is still one of the countries with the highest levels of consumption globally. The private consumption is high in Sweden and one of the biggest consumer markets that have a negative effect on the environment is the fashion industry. As a result, sustainable fashion consumption is becoming more important. Purpose: The purpose of this study is to explore the sustainable behavior of Swedish female consumers and later understand how different factors is affecting the IB gap in sustainable (secondhand) fashion consumption. Method: To be able to achieve the purpose of this exploratory study, a qualitative research strategy was applied. The empirical data was collected through in-depth interviews held with Swedish female consumers with intentions to purchase secondhand fashion, which later was interpreted and analyzed through an abductive approach, incorporating a thematic analysis. Conclusion: The results of this study showed that the behavior of intenders can be characterized by sustainable intentions that do not translate into behavior. Further, the behavior can be characterized by a weak social support system (barrier), poor availability (barrier), low task- and maintenance self-efficacy, high recovery self-efficacy, and no planning. In addition, the results of this study showed that the behavior of actors can be characterized by sustainable intentions and sustainable behavior. Further, the behavior can be characterized by a strong social support system, good availability, high task- and recovery self-efficacy, medium to high maintenance self-efficacy, and planning. The comparison between intenders and actors showed that the perceived barriers for intenders was contributing factors to the IB gap together with their low task- and maintenance self-efficacy through their most likely negative effect on intenders planning. Intenders lack of planning was shown to serve as a negative mediator between intention and behavior, which thereby contributes to the IB gap. While the recovery self-efficacy was high for both intenders and actors, actors has recovery self-efficacy for the desired behavior of purchasing secondhand on a regular basis, while intenders does not.
36
Cataldi, Carlotta, Maureen Dickson, and Crystal Grover. "Slow Fashion : Tailoring a Strategic Approach towards Sustainability." Thesis, Blekinge Tekniska Högskola, Sektionen för ingenjörsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-5405.
Full textAbstract:
This research explores one avenue for achieving sustainability within the fashion industry; which as it exists today is unsustainable. The Slow Fashion movement has an existing foundation in the larger fashion industry and is already making strides towards sustainability. The authors used this opportunity to examine a strategic approach, as its current approach is ad hoc. First, the authors assessed the Slow Fashion movement using the 5 level Framework for Strategic Sustainable Development. To analyze the Slow Fashion movement further, the concept of Leverage Points was used to provide a focused lens to assist the author’s in navigating through the fashion industry’s complex system. Findings were synthesized into thirty strategic recommendations that target various players in the Slow Fashion movement. Three key recommendations will provide the most leverage in strengthening the Slow Fashion movement: 1) Co-create Slow Fashion Principles to represent the values of the movement and a shared definition of sustainability 2) Establish an overarching global network and local chapters for the Slow Fashion movement 3) Harmonize global garment and textile labelling initiatives under a Slow Fashion label.
37
Schäfer, Louisa. "Sustainable Communication: Fashion Consumers' Reception and Interaction : The Case of Nudie Jeans." Thesis, Jönköping University, Högskolan för lärande och kommunikation, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49911.
Full textAbstract:
The fast fashion industry has a large negative impact on the environment and its workers. Consumers purchasing fast fashion are reinforcing the dominant social paradigm, the assumption that humans are superior and the Earth’s resources unlimited. Even though customers are reconsidering their fashion consumer behavior, they often fall back to making unsustainable choices. Research has shown that communication strengthens ethical consumption and supports reducing the attitude-behavior gap. This study proposes that sustainable communication encourages fashion customers to reason with themselves in a way their behavior evolves to be more sustainable. The aim is to investigate customers’ reception and interaction with sustainable communication using the example of the ethical fashion brand Nudie Jeans. Based on the theories of the attitude-behavior gap and sustainable communication, semi-structured in-depth interviews with Nudie Jeans customers were conducted. The analysis of the interview responses demonstrates the initial presence of an attitude-behavior gap and low awareness of sustainable communication among customers. The research indicates that after customers have developed an awareness of sustainable concerns in the fashion industry, a fashion brand can succeed in encouraging customers to adjust predominant consumption patterns towards more ethical ones. On this basis, it is recommended that ethical fashion brands continuously use transparent sustainable communication to educate consumers about the environmental and social maladministration in the fashion industry.
38
Ritch, Elaine L. "Mothers' experience of sustainable fashion consumption : an existential phenomenological exploration within Edinburgh." Thesis, Queen Margaret University, 2012. https://eresearch.qmu.ac.uk/handle/20.500.12289/7310.
Full textAbstract:
The research described in this thesis is an interpretative approach to exploring fashion consumption behaviour through applying a sustainability lens, underpinned by tenets of value. The research adopts existential phenomenology to explores the lived experience of mothers who work in a professional occupation, whereby lifeworlds which encourage intentions to adopt sustainability are juxtaposed within a myriad of lifeworld restrictions. The theoretical underpinning of the research assumes that consumers seek value in their consumption, whereby underlying tensions result in value trade-offs. As the research focus is to determine perceptions of fashion with the inclusion of sustainability, the participants evaluate a number of value types such as aesthetics versus ethics, price, quality, accessibility, altruism and guilt. The research identifies that situational values are focal; the immediacy of those consumer values contradict their detachment to production implications. Due to the dearth of information that can be meaningfully evaluated, the participants attempted to incorporate heuristic propensities to avoid fashion consumption which misaligned with their moral sentiment. Transferring sustainable principles from other consumption contexts to fashion resulted in uncertainty as to why sustainability was compromised and illustrated a reduced consciousness of what constitutes fashion production, including debating the implications of production on both the environment and for garment-workers. This dissimilarity contrasts with empowerment to adopt sustainability in other contexts situations, where value was maximised in networks sharing childrenfs clothing, reusing plastic bags and recycling behaviours. Conclusions include that consumers can expedite fashion sustainability with meaningful guidance, supporting facilities and assurance of the positive consequences of sustainable behaviours.
39
Munny, M. (Mahmuda). "Attitude-behavior gap in sustainable fashion consumption:how the gap could be bridged?" Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201906052378.
Full textAbstract:
Abstract. The fast-fashion industry has experienced pressure due to creating unsustainable impacts on the environment and society. Sustainability impacts of the fast-fashion industry have called for the necessity of sustainable fashion consumption and ethical production of fashion-clothes. Despite being concerned about sustainability, consumers usually show reluctant-behavior to adopt ethical changes in their fashion consumption patterns. This study investigates consumers’ attitude-behavior gap in sustainable fashion consumption, identifies reasons for the gap’s existence, and suggests possible ways to bridge the gap.
The theoretical framework for this thesis is formed based on the pieces of evidence found in previous researches regarding sustainable consumerism. In order to serve the research purpose, this thesis is conducted based on a qualitative research design. Furthermore, this study adopts an abductive reasoning approach throughout the research process. Interviews and Focus Group Discussions are conducted to collect primary data. Target population mostly consists of female students and the age group is 20–35.
The finding of the study reveals that the attitude-behavior gap can never be eliminated completely but the gap can be minimized through taking adequate actions. Several individual, social, and situational factors influence the size of the attitude-behavior gap in sustainable fashion consumption. Another finding suggests possible ways to bridge the gap from four perspectives; companies’ side, policymakers’ side, consumers’ side, and joint efforts by companies, consumers, and policymakers.
40
Vuletich, Clara. "Transitionary textiles : a craft-based journey of textile design practice towards new values and roles for a sustainable fashion industry." Thesis, University of the Arts London, 2015. http://ualresearchonline.arts.ac.uk/12402/.
Full textAbstract:
The current fashion textiles industry is based on an outdated, exploitative system that encourages fast consumption, generates huge amounts of textile waste, creates toxic impacts to ecosystems and causes significant social impacts to production workers. The move towards a more sustainable industry is a complex challenge and will be based on circular and social systems that prioritise values, collaboration and empathy for the environment and all stakeholders. This research defines the move towards a more sustainable fashion textiles industry as a transition that operates across environmental, social, and human domains. At the human level, the transition is an emergent process that involves both ‘inner’ and ‘outer’ dimensions (Maiteny & Reed 1988). For fashion textile designers, this process will demand new ways to practice and engage with the sustainability agenda, including the ‘outer’ dimensions of better materials or more ethical production models; and the ‘inner’, reflective dimensions of values and the self. This research proposes new roles for designers in these transitionary contexts, through craft-based fashion textile design practice. The practice projects presented in the thesis demonstrate three new roles that evolve through the sustainable design continuum to the highest level of Design for Social Equity (Manzini & Vezzoli 2008), where designers will support all stakeholders towards systemic, sustainable change. The practice projects reveal a collaborative and inter-disciplinary approach to fashion textile design practice in industry, local communities and the global supply chain. The research draws on a range of literature from sustainability theory, design/craft thinking, and psychology. The mixed methodology includes an action–research phase of collaborative practice projects, facilitation of workshops with designers in industry, and a reflective phase of textile making and writing. A model for the Transitionary Textile Designer is presented as a final outcome. In order for fashion textile designers to practice in transitionary contexts ‘beyond the swatch’, the research presents new methods and tools to connect individual values to social values inherent in the transition towards sustainability.
41
Chertenko, Lilia, Olexandra Nos, and Tatjana Spahiu. "Fashion trends in an eco-friendly context." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/19079.
Full text
42
Iran, Samira [Verfasser], Ulf [Akademischer Betreuer] Schrader, Ulf [Gutachter] Schrader, and Martin [Gutachter] Müller. "Collaborative fashion consumption : a viable innovative concept of sustainable fashion consumption? / Samira Iran ; Gutachter: Ulf Schrader, Martin Müller ; Betreuer: Ulf Schrader." Berlin : Technische Universität Berlin, 2018. http://d-nb.info/1171306385/34.
Full text
43
Gunterberg, Caroline. "Fashion sourcing in China is changing : Energy perspectives on sustainable sourcing in China." Thesis, Stockholms universitet, Stockholm Resilience Centre, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-63370.
Full textAbstract:
The purpose of this thesis is to create a deeper understanding of the challenges of Chineseenergy sources in the fashion production from the point of view of a retailer's sourcingactivities in the fast changing China. Three areas, namely, corporate social responsibility(CSR), global sourcing and changing Chinese market environment serve as the academicfoundation for understanding the current dynamics of fashion production in China. Thistheoretical framework illuminates the key drivers behind the progress of environmentalperformance in Chinese fashion production. Retailers identify energy use and especially, thesource of energy, in the production as a major environmental challenge, especially in Chinawith coal as its main source. The perspectives of five Chinese fashion garment suppliers arepresented by using a qualitative case study method. The findings show that Chinese fashionsuppliers have almost no direct power to influence the energy sources used for electricity inthe production. However, the Chinese government focuses on improving the energy supplyand promoting the use of renewable energies in China, with increasing pressure on thefactories to reduce their energy intensity. The findings in this thesis show that we are movingtowards an upward curve of higher retail prices and increased sustainability throughout theChinese supply chain.
44
Galushko, Nastia. "3D fashion and the design of the future." Thesis, Європейська наукова платформа, 2021. https://er.knutd.edu.ua/handle/123456789/18748.
Full textAbstract:
The global pandemic has brought real fashion shows to a standstill that leads to a new digital era entering the fashion world. The problem of material waste and pollution lies deeper even best-known fashion houses that lead the fashion industry destroy their ready-made products that are in a perfect condition if they are not purchased within a certain period of time. The committed conservatives of the fashion business might never accept new emerging technologies, real-life models are at risk of losing their jobs to the digital ones, and the vital spark of the fashion shows gets lost among the latitude of the digital world. Nonetheless, whether one fancies it or not, the digital technologies are taking over and in this case even helping to stop the negative effects of pollution and the spread of coronavirus.
45
Thomas, Sasha. "“Where my Girls at?” : Exploring the relationship between African-American femaleconsumers and Sustainable Fashion." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21762.
Full textAbstract:
Purpose: The purpose of this study is to investigate the relationship between American consumersand “Environmentally and Ethically Sustainable Fashion” (EESF), with a specific focus on African-American female consumers in order to discover how relevant EESF is in their lifestyles and fashionconsumption practices. Additionally, the study aims to investigate if African-American femaleconsumers are being overlooked in the discourse surrounding EESF.Methodology: The research was qualitative with an inductive approach. A survey was conductedelectronically in order to collect data, and was designed using research collected from literature,scientific articles and online resources. Using the method of snowball sampling, respondents weregathered from a pool of my cohorts, who further distributed the survey on to their contacts.Findings: The findings suggest that African-American female consumers are aware and haveknowledge of EESF, however EESF is not relevant in their lifestyles and fashion consumptionroutines. The literature review which was conducted prior to collecting the data indicates that African-American female consumers are being overlooked in the discourse surrounding EESF and theconcepts surrounding it.Contributions: The findings in this study have managerial implications which will prompt thescientific community, governments, organizations and apparel brands to further study this group ofconsumers in order to assess better ways to reach them in ways that are relevant to their lifestyles andfashion consumption practices. The study also contributes to the existing literature about the consumerbehavior and fashion consumption practices of African-American women.
46
Zachrisson, Hanna, and Sara Shahir. "CSR in SMEs inside the fashion industry : opportunities and difficulties." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10832.
Full textAbstract:
This thesis is a research about how Corporate Social Responsibility (CSR) can be integrated within Small to medium sized enterprises (SME) inside the fashion industry. It examines the drivers for fashion companies to take social and environmental responsibility and what difficulties and opportunities that they might face in their work towards a more sustainable supply chain. There is no doubt about that the fashion industry needs to re-think their strategies in order to be ethical and environmentally friendly, however focus usually lies on the large chains and their impact. In this report, focus lies on fashion companies that belongs to the category “SME”. SME plays a significant role to the economy and have a great impact on the society yet there is little research and empirical findings on how SME can contribute in a profitable way to a sustainable future. A literature review was made to find the current status of how small companies work with CSR together with relevant theories on how to apply it in reality. Three companies chose to participate in an interview in order to get empirical findings and to connect the literature review with reality. The main barrier for SMEs within the fashion industry to involve in CSR is the financial aspect however there is many advantages such as improved stakeholder relationships as well as improved brand reputation that will generate profit in the long run. This study tries to motivate fashion companies to engage in CSR in order to build a stable business.
47
Forsman, Lina, and Denise Madsen. "Consumers’ Attitudes towards Sustainability and Sustainable Labels in the FashionIndustry : A Qualitative Study." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12708.
Full textAbstract:
In the last decades sustainability has become a major topic in society. The population isgrowing, which has increased production and has resulted in a negative impact on the environment. The fashion industry has become a big contributor to the negative impact on the environment through fast fashion. Although consumers continue buying low price garmentson a weekly basis, more and more consumers are becoming more aware of sustainability. As aresult, sustainable labels have entered the industry with a controversy confusing consumers with the different labels available in all industries. It has also created doubt in the reliability of the labels expressed by consumers. Using sustainable labeling is a way of spreading information and awareness about sustainability and to understand how consumers prefer to receive information, and how this affects their purchasing behavior. This has lead to the purpose of the study, which is to explore Generation Y’s attitudes towards sustainability and sustainable labels within the fashion industry. The research was a qualitative study with an exploratory approach. The research used two focus groups from generation Y to collect empirical data about consumers’ attitudes towards fashion sustainability. The sample was purposively chosen with generation Y being the most consumption-oriented generation of all time, and more socially and environmentally aware which was preferred in this study. Conclusions that could be drawn from the study were that the participants knew about sustainable labels and could name several labels, although only in general and not in regards to apparel. The participants were also critical towards sustainability within the fashion industry due to overproduction and environmentally unfriendly materials that the industry uses, making consumer question the fashion industry’s real intentions. There is an interest insustainable clothing but it is perceived as too expensive and unavailable, where one must actively seek for sustainable products. A preferred way to receive sustainable information through labeling was to use a comprehensive regulatory requirement schemes, similar to the one the appliance industry uses.
48
Leijon, Louise, and Magdalena Dahlgren. "Purchasing sustainable fashion : How to accelerate consumers’ willingness to act and their actual actions." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12743.
Full textAbstract:
Due to the adverse environmental impacts today’s clothing consumption behaviour is causing, it is necessary to accelerate the awareness of sustainable fashion among consumers. Fashion companies are facing difficulties, as sustainable consumption has not yet made an impact on consumers’ fashion purchasing decision. To accelerate the sales of newly produced sustainable fashion, the willingness to purchase has to increase. This study suggests that it through different factors is possible to influence consumers’ rational behaviour. It examines the gap between Swedish fashion consumers’ willingness to purchase sustainable fashion and their actual actions from data collected through focus groups. The difficulty to recognize sustainable fashion, as well as the limitations of product options, appealing aesthetic and design explains the emerged gaps. Consumers are also requiring a modified usage of the concept as sustainability today is used without a consistent meaning. Findings indicate that fashion consumers’ demands sustainable fashion with appealing design, high quality as well as varied product options. It also showed a request for a standardized, simple and easily accessible label, representing the idea of sustainability equally without any room for interpretation. A standardized label symbolized with a consistent meaning could also be apart of the development of making sustainability a sustained trend - making sustainability the ‘new black’.Dagens klädkonsumtion innebär en negativ miljöpåverkan som kräver nödvändiga åtgärder såsom att öka medvetenheten av hållbart mode bland konsumenter. Eftersom hållbarkonsumtion hittills inte har någon större inverkan på modekonsumenter i deras köpbeslut står modeföretagen inför en utmaning. För att öka försäljningen av nyproducerat hållbart mode måste viljan att handla hållbara plagg öka. Denna studie föreslår att det genom olika faktorer är möjligt att påverka konsumenters rationella beteende. Den undersöker vad som påverkar gapet mellan svenska modekonsumterns vilja att konsumera och deras faktiska ageranden genom två fokusgruppsintervjuer. Svårigheter att identifiera hållbart mode, likväl som begränsningen av utbudet, tilltalande estetik och design förklarar hur gapen uppstått. Konsumenter efterfrågar dessutom en förändrad användning av begreppet hållbarhet eftersom det idag används utan en konsekvent innebörd. Resultatet i studien visar på att modekonsumenter kräver hållbart mode som har en tilltalande design, god kvalité liksom ett större utbud. Den visar också på att de efterfrågar en enkel, lättillgänglig och standardiserad märkning som bör användas av alla modeföretag och som tydligt förklarar innebörden av hållbarhet utan att ge rum för tolkning av begreppet. En standardiserad märkning kan också bli en del av en ihållande trend som gör hållbarhet till det nya svarta.
49
Panja, Manjusha. "Sustainability Integration in the Fashion Retail Industry." Thesis, KTH, Industriell Management, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-240293.
Full textAbstract:
Sustainability has gained prominence from past couple of decades, the fashion industry is most polluting industries in the global. This research is to explain the importance of sustainability integration in the fashion industry. The research methodology applied is first, it provides literature review examining books and articles pertaining to environmental and social responsibility in fashion industry from past decade. Secondly, the case study on H&M Group and interviewing end consumers of fashion. The results to demonstrate the importance of sustainability in the fashion industry and how fashion retailers play a key role and responsibility for enabling sustainability in the whole supply chain.
50
Sjöholm, Isabel, Esmeralda Persson, and Sara Rydén. "The Brazilian Textile Industry : Could locally produced apparel be the answer to sustainable fashion?" Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23501.
Full textAbstract:
The Brazilian textile industry has many years of experience in producing apparel within the country. Brazil is a country with a well developed supply chain, yet they import a big amount of manufactured textile products from Asia each year. Globalization has made fashion brands look outside of the country's borders to be able to deliver a good price to the end consumer. In this study an investigation has been made to elucidate why the apparel companies import from Asia, what is imported from Asia and how the image of the companies would be affected by working more sustainably by utilizing the existing resources available in Brazil. In order to learn why companies do import, semi-structured interviews have been made with people who work and have good knowledge regarding this subject. To put this matter into context a Brazilian apparel company named Cia.hering has been used as an exponent for this report. This to get a more clear view on how the company might be affected by producing more locally and if it would be possible. To learn about how the Brazilian consumers look at sustainable fashion and what they think of Cia.Hering as a company a survey has been conducted. The outcome of this study shows that the consumers have a big effect on how companies choose to produce but that it is up to the individual apparel company to choose how they want to produce their goods. Producing locally makes it a lot easier to control the full supply chain and to work as a more transparent company.