Relevant bibliographies by topics / Sustainable marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Sustainable marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 April 2022

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Journal articles on the topic "Sustainable marketing"

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Murphy, Patrick E. "Sustainable Marketing." Business and Professional Ethics Journal 24, no. 1 (2005): 171–98. http://dx.doi.org/10.5840/bpej2005241/210.

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van Dam, Ynte K., and Paul A. C. Apeldoorn. "Sustainable Marketing." Journal of Macromarketing 16, no. 2 (December 1996): 45–56. http://dx.doi.org/10.1177/027614679601600204.

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Cristobal-Fransi, Eduard, Natalia Daries, Berta Ferrer-Rosell, Estela Marine-Roig, and Eva Martin-Fuentes. "Sustainable Tourism Marketing." Sustainability 12, no. 5 (March 2, 2020): 1865. http://dx.doi.org/10.3390/su12051865.

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In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.
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Nguyen, Nguyen Nhat. "Bibliographies : Sustainable Marketing." Recherche et Applications en Marketing (French Edition) 29, no. 3 (June 10, 2014): 117–18. http://dx.doi.org/10.1177/0767370114527681.

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Bašan, Lorena, Jelena Kapeš, and Lea Brolich. "Sustainable marketing factors." Ekonomski vjesnik 34, no. 2 (2021): 385–400. http://dx.doi.org/10.51680/ev.34.2.11.

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Purpose: This paper discusses tourists’ attitudes towards sustainable marketing factors in the context of cultural tourism. It aims to examine the influence of tourists’ attitudes on satisfaction with the overall cultural experience and perceived ecological, social, and economic effects and their impact on satisfaction. Methodology: The survey was conducted in Croatia in 2020 on a sample of 205 domestic tourists. Based on previous research, two sets of marketing items were defined: items closely related to sustainability (CRS) and items not closely related to sustainability (NCRS). Exploratory factor analysis (EFA) was applied to extract factors, followed by Principal Component Analysis (PCA). Multiple linear regression analysis was used to test the factors’ impact on satisfaction and perceived cultural tourism effects. Results: The results of factor analysis generated two CRS factors (Sustainable destination policies, Propensity for sustainable behaviour) and two NCRS factors (Respect for cultural heritage, Servicescape). The two CRS factors and the factor Respect for cultural heritage have a statistically significant influence on overall satisfaction. Moreover, the results imply that Propensity for sustainable behaviour and Respect for cultural heritage positively contribute to overall satisfaction. Among all the observed factors, only Sustainable destination policy does not significantly influence any perceived cultural tourism effects. In contrast, the perceived socio-cultural and economic effects have a positive influence on tourist satisfaction. Conclusion: The research results underpin the influence of sustainable marketing factors on satisfaction with the overall cultural experience and perceived tourism effects and their impact on satisfaction. The findings provide new insights into marketing theory and guidelines for marketing managers regarding sustainability in cultural tourism.
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Warrink, Dennis. "The Marketing Mix in a Marketing 3.0 Context." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 4, no. 4 (2018): 7–30. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.44.2001.

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Modern society is becoming increasingly aware of the necessity to behave sustainably which resulted in higher expectations towards sustainable practices of businesses. Thus, Marketing 3.0, a concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards marketing, received an increasing amount of attention in the academic and practical world. This paper, therefore, identified the various influences this new marketing era has on the widely known and accepted 7P Marketing Mix to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in the form of an in-depth literature review. Furthermore, an evaluation of ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview of this new emerging topic. The use of Marketing 3.0 practices is expected to generate benefits for customers and companies simultaneously by creating a more sustainable and making the world a better place. The efficient use Marketing 3.0 also aims to result in higher consumer trust through the use of collaboration practices. Moreover, findings suggest that Marketing 3.0 highly impacts six out of the seven Marketing Mix Ps, namely product, price, promotion, process, people, and physical evidence, as well as mildly influences place. Therefore, the concept of Marketing 3.0 is a crucial extension of current marketing practices by providing economic profits, while at the same time taking into consideration environmental, ethical, and social factors.
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Vujović, Sonja, and Tanja Vujović. "Sustainable marketing in the function of sustainable urban mobility." Oditor 7, no. 3 (2021): 167–200. http://dx.doi.org/10.5937/oditor2103167v.

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As the survival and destiny of mankind are originally and inextricably conditioned by the state of the natural environment, it has become clear over time that man's relationship to the environment and economic growth and development at all costs were no longer possible or acceptable, and that man is, in fact, part of the ecosystem beyond whose legality will not be able to go unpunished. Faced with problems that, as a by-product of modernization, have for decades devastated and violated the quality of life in urban environments, the environmentally conscious global community has been pushing for the creation of sustainable cities and greener urban mobility. Hence the author's intention to emphasize the importance of accepting the concept of sustainable marketing in order to, by raising the collective awareness of the importance of transition to a low-emission society, encourage the substitution of urban mobility habits and behaviour that are in contrast the idea of sustainable urban form and the vision of a green city. The research is based on the use of secondary data, analysis of the content of available professional literature and relevant reports of the United Nations and national institutions, as well as on the application of descriptive methods and methods of analysis and synthesis. The article concludes by offering a framework for the implementation of sustainable marketing and measures that can be taken in the field of creating sustainable urban mobility.
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Hurth, Victoria, and Emma Whittlesea. "Characterising marketing paradigms for sustainable marketing management." Social Business 7, no. 3 (December 21, 2017): 359–90. http://dx.doi.org/10.1362/204440817x15108539431541.

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Ilić, Dragan, and Jasmina Stanković. "Marketing Sustainable Retail Development." Journal of Economic Development, Environment and People 2, no. 2 (June 22, 2013): 50. http://dx.doi.org/10.26458/jedep.v2i2.23.

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One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers), ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail.To date, there are very few retailers or developers who have championed sustainability long enough, consistently enough and with enough actual demonstration of changes in standard operations to gain the benefits of green marketing, but the very paucity of examples serves to underscore the point: the green marketing space is wide open for large retailers and developers.What would be the marketing steps that a company could take to benefit from its “sustainability focus?” The key to any marketing program is to differentiate a company’s actions from those of competitors and to do it along lines that its various stakeholders care about. This practice of differentiation is often expressed as “finding a difference that makes a difference, to someone who makes difference to you.”For retail developers, the first differentiator should be to attract more and better tenants to all of their centers, tenants who value lower operating costs and the developer’s program of sustainable development and corporate social responsibility.
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Martini, Umberto, and Federica Buffa. "Marketing for Sustainable Tourism." Sustainability 12, no. 5 (March 6, 2020): 2014. http://dx.doi.org/10.3390/su12052014.

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Dissertations / Theses on the topic "Sustainable marketing"

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Collazo, Patricia, Anita Radu, and Berglund Mikaela. "Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97836.

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Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. Due to the relatively newness of this topic there is a need to investigate how sustainable marketing strategies impact companies in the business-to-business sector. This paper is a single case study that presents how an international business-to business company is implementing sustainable marketing strategies, in their process to build a circular economy company. This research aims to describe how sustainable marketing strategies affect the implementation process of a B2B company who is moving towards a circular economy business model. Design/methodology/approach: The study has been conducted using a single case study, employing an abductive approach. Semi-structured interviews, observations, documentation and field notes were collected in a large B2B company in Sweden. Findings: The following challenges have been found to affect the implementation process of sustainable marketing strategies: terminology, communication channels, price strategy, culture, greenwashing, lack of performance measurement, lack of managerial involvement, lack of rewarding system, long decision process, poor use of cross-functional teams, lack of a clear plan, marketing strategies, proactive vs reactive. Originality/value: Since sustainability has been studied mainly in the business-to-consumer sector, this paper contributes to the existing literature because it provides an overview on how an international business-to-business company implements sustainable marketing strategies. Furthermore, the study also brings up the challenges that obstacles the implementation, giving useful insights to companies that would like to approach sustainability more or are in the process of implementing sustainability. Additionally, this paper highlights the importance of involving management and employees around the world and creating a single coherent understanding of sustainability in order to reflect such cohesiveness also in the marketing strategy. Paper type: Single case study.
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Henriksson, V. (Vilma). "Sustainable fashion marketing strategy." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223155.

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Abstract. The world is facing economic, environmental and social challenges, which have resulted in the megatrend of sustainability. It is well known that fashion industry has negative effects on sustainability. The topics of sustainability and unsustainable fashion production are very current and discussed in today’s economy. This has resulted in the demand of sustainability also from the consumers’ side, which means that companies should also start focusing on making their operations more sustainable. Companies should consider their impact on the world seriously and take corporate social responsibility into account. The aim of this Master’s Thesis is to recognize how a sustainable fashion marketing strategy can be defined. In other words, the research purpose is to find out how a fashion company can build a sustainable marketing strategy. This research aims to awake discussion on how fashion industry can be made more sustainable. The research is conducted by studying existing literature and analyzing the case company, Finnish fashion brand Andiata. The brand was chosen because it highlights its sustainable values and promotes fashion. The research approach is abductive and qualitative. The theoretical framework of sustainable fashion marketing strategy is built through topics such as fashion industry, fashion consumerism, fashion marketing and sustainable marketing, as well as sustainable marketing, marketing strategy, sustainable consumerism and sustainable marketing management. This research is built on the sustainable marketing strategy model presented in existing literature. The model includes the steps of (1) Mission and objectives, (2) Market and environment analysis, (3) STP Process, (4) Marketing mix, (5) Measuring and evaluating and (6) Public participation. The empirical material consists of the case company interview and chosen marketing material: social media posts, newsletter and website frontpage. These materials and the interview structure are presented in the Appendices 1–5. This research confirms and develops the six-step model of sustainable fashion marketing strategy. The most important findings include that the aspects of sustainability and fashion should be taken into account on each step of the process, and that sustainable marketing is much more than marketing — it should take into account the whole business operations from the production chains to end-use processes. The research also adds details to the existing theoretical knowledge about the topics.
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Clarke, Jacqueline R. "Sustainable tourism : marketing of farm tourist accommodation." Thesis, Oxford Brookes University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.261392.

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Zeriti, Athina. "Sustainable export marketing strategy fit and performance outcomes." Thesis, University of Leeds, 2014. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.695290.

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Liu, Younan, and Ye Hei. "Exploring Generation Z Consumers' Attitudes towards Sustainable Fashion and Marketing Activities regarding Sustainable Fashion." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52771.

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Background: Recently, the fashion industry has demonstrated a strong interest in sustainability and environmental issues. The sustainable fashion industry has enormous potential, and practical products are attracting Generation Z's environmentally conscious buyers. In the meantime, Gen Z customers have intrigued researchers' interest due to their enormous utilization potential.  Purpose: The purpose of this study was to ascertain Gen Z consumers' attitudes toward sustainable fashion consumption and marketing activities in the global market.  Method: This study employed deductive qualitative research. The researchers conducted semi-structured interviews with 12 Gen Z consumers who represented a range of cultural backgrounds. The qualitative data are analyzed using reflexive thematic analysis.  Conclusion: The findings indicate that Gen Z consumers prefer products designed by brands with a distinct brand identity and distinctive highlights that are both practical and sustainable. For sustainable fashion brands to reach Gen Z consumers, branded digital marketing and branded content advertising are pivotal.
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CHAULA, OBED HENRY. "TOURISM MARKETING INTERVENTION IN SUSTAINABLE TOURISM : How can sustainable knowledge, attitudes and actions of tourism marketing organizations contribute to sustainability of tourism destinations?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76373.

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Kashebayev, Azamat. "Sustainable e-marketing and its influence on Swedish tourists' intention to choose sustainable travel packages." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414061.

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Syniuk, Artem. "Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53185.

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Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. To reduce the negative impact on the ecological and social environment the United Nations developed the Sustainable Development Goals focussing on the economic, social, and ecological sustainability. The apparel industry influenced by the international organisations and the customers sustainability demands is forced to adjust its business strategy towards ecological and socially sustainable business and production. Purpose: The purpose of this study is to understand how the brand Patagonia, a company in the fashion industry, communicates its core values and meanings in its marketing campaign focussed on sustainable production and consumption. By analysing Patagonia`s video series of the Worn Wear marketing campaign, the underlying core values and meaning building the companies brand image on topic of sustainability could be interpreted. Method: This thesis is conducted by applying interpretive thematic analysis and visual analysis by applying the study of semiotics and documentary video analysis. The employed theories allow the researcher to discover meaning and values through conducting a visual analysis. Conclusion: The results show that Patagonia Inc., communicates a total of four major and ten secondary themes on topics of both ecological and social sustainability in the Worn Wear campaign. The themes are representing the importance of slow fashion by repairing the gear and sustainable consumption. The reciprocity between adventures and sustainable environment is being mentioned, and the social and ecological factors are expounded.
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Jamart, Thierry, and Stefanie Kupka. "The achievement of sustainable competitive advantage through relationship marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2510.

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Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. In recent days, the European low cost market stands out through its growth potential and high competitiveness. Therefore, startup companies aiming to join the wave of success as well as insolvency of newly established airlines are part of the daily occurrence. The challenge, that established low cost airlines are faced with, is to create competitive advantages against new entrants and direct competitors under the circumstances of environmental changes. In addition to the described problem a model was developed in order to picture the situation. This paper aims to provide an answer to the specific question: How do low cost airlines use relationship marketing in order to enhance, maintain and attract new customers? The second step is to figure out how those tools affect the airlines generic strategy. The purpose of this study is to find out how low cost airlines in Europe deal with tools of relationship marketing and what are the effects those tools have on generic strategies. This thesis is based on a case study within the European low cost airlines market, with a special focus on three airlines: Ryanair, EasyJet and Air Berlin. These questions are addressed using information obtained in interviews with respondents from the airlines that were recently conducted in Brussels and Bremen by personal interviews and additionally by telephone interviews and email contact. The results show that relationship marketing tools are used in a different extent by the airlines. The authors could not find evidence that using relationship marketing tools is the single solution to compete more successfully than without. It is further argued by the authors that RM is just one aspect strengthening the generic strategy in order to gain sustainable competitive advantage.

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Jaafar, Norizan. "Place marketing and the antecedents of sustainable competitive places." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3637.

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The effect of globalization is recognized as the impetus which is forcing places to compete globally. Place marketing approach is an alternative for places to attract their target markets. Review on past literature indicates sustainable competitive concept is a possible solution to handling problem of place competition. The gap in knowledge indicated by rare studies on sustainable competitiveness implies the need to identify factors that describe sustainable competitive places. The sustainable competitive concept is explained through the assessment of the roles and the relationships among factors of place sustainability, place competitiveness, place attachment, place satisfaction, and place loyalty. Conceptual model of sustainable competitive factors demonstrates the relationships of these factors. Quantitative technique based on samples of two medium-sized Malaysian cities provides usable data on residents’ perception of the sustainable competitive factors. Variance based Structural Equation Modeling reveals the conceptual model’s explanatory power and predictive capability to explain sustainable competitiveness of places. The findings mark the importance of place attachment in explaining sustainable competitive places. Economic and social factors are the main components of place sustainability, and quality of life is the main component of place competitiveness. The findings reveal place loyalty as the main factor that influences sustainable competitive place. Inconsistencies in the conclusions of previous studies suggest that they fail to notice the aspect of attachment as an important predictor in investigating place - human relationships. Implications of the thesis findings are given to policymakers.
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Books on the topic "Sustainable marketing"

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Martin, Diane. Sustainable marketing. Upper Saddle River, N.J: Pearson Prentice Hall, 2012.

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Emery, Barry. Sustainable marketing. Harlow, England: Pearson, 2012.

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Meffert, Heribert, Peter Kenning, and Manfred Kirchgeorg, eds. Sustainable Marketing Management. Wiesbaden: Springer Fachmedien Wiesbaden, 2014. http://dx.doi.org/10.1007/978-3-658-02437-6.

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Richardson, Neil. Sustainable Marketing Planning. New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429399114.

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Saxena, Pooja. Marketing and sustainable development. Jaipur: Rawat Publications, 2002.

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Sustainable marketing: Managerial-ecological issues. Thousand Oaks, Calif: Sage Publications, 1999.

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Rebecca, Hawkins, ed. Sustainable tourism: A marketing perspective. Oxford: Butterworth-Heinemann, 1998.

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Marketing national parks for sustainable tourism. Buffalo: Channel View Publications, 2016.

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McDonagh, Chanelle. Sustainable tourism marketing for Belfast city. [S.l: The Author], 2004.

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Chhabra, Deepack. Sustainable marketing of cultural and heritage tourism. Abingdon, Oxon, England: Routledge, 2010.

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Book chapters on the topic "Sustainable marketing"

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Rajagopal. "Sustainable Marketing." In The Butterfly Effect in Competitive Markets, 194–219. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137434975_8.

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Quoquab, Farzana, Nur Zulaikha Mohamed Sadom, and Jihad Mohammad. "Sustainable Marketing." In The Palgrave Handbook of Corporate Social Responsibility, 1–24. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-22438-7_76-1.

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Becker-Olsen, Karen, and Kara Moynihan. "Sustainable Marketing." In Encyclopedia of Corporate Social Responsibility, 2463–68. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-28036-8_105.

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Quoquab, Farzana, Nur Zulaikha Mohamed Sadom, and Jihad Mohammad. "Sustainable Marketing." In The Palgrave Handbook of Corporate Social Responsibility, 1269–92. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-42465-7_76.

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Martín-Cervantes, Pedro Antonio, María del Carmen Valls Martínez, and Iza Gigauri. "Sustainable Marketing." In Encyclopedia of Creativity, Invention, Innovation and Entrepreneurship, 1–8. New York, NY: Springer New York, 2022. http://dx.doi.org/10.1007/978-1-4614-6616-1_200101-1.

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Kirgiz, Ayca Can. "Sustainable Green Marketing." In Green Marketing: A Case Study of the Sub-Industry in Turkey, 1–22. London: Palgrave Macmillan UK, 2016. http://dx.doi.org/10.1057/9781137535894_1.

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Richardson, Neil. "Why Sustainable Marketing?" In Sustainable Marketing Planning, 3–83. New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429399114-2.

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Richardson, Neil. "Sustainable Marketing Planning." In Sustainable Marketing Planning, 133–212. New York : Routledge, 2019.: Routledge, 2019. http://dx.doi.org/10.4324/9780429399114-4.

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Altuntaş Vural, Ceren. "Sustainable Marketing II." In Encyclopedia of Sustainable Management, 1–6. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-02006-4_1078-1.

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Bıçakcıoğlu-Peynirci, Nilay. "Societal Marketing." In Encyclopedia of Sustainable Management, 1–3. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-02006-4_458-1.

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Conference papers on the topic "Sustainable marketing"

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Kim, Juran. "SUSTAINABLE MARKETING IN SOCIAL BRAND COMMUNITIES." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.10.20.

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Jamrozy, U. "Sustainable tourism development: ingenuity in marketing strategy." In SUSTAINABLE TOURISM 2008. Southampton, UK: WIT Press, 2008. http://dx.doi.org/10.2495/st080071.

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Önce, Asım Günal, and Mehmet Marangoz. "The Role of Marketing in Sustainable Development." In International Conference on Eurasian Economies. Eurasian Economists Association, 2012. http://dx.doi.org/10.36880/c03.00435.

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At the present time, with rapid increase of population and besides increase of consumption, misusage of resources, environmental pollution and climate changes, a lot of environmental problems are occurring and will continue to occur. In this respect, the businesses and especially the marketing function have important responsibilities on prevention of those factors which affect the sustainable development and consequently on providing sustainable development. Some of those businesses aim to increase their competitive power by using recyclable materials, reusing of packages and by using energy saving applications at production processes whereas the others aims to use the anxiety of the consumer segment, who are sensitive to environment and people’s health as a tool of differentiation. As a result, in spite of the increase on demand of environmentally friendly products, as from 1990’s neither at the number of businesses who apply strategies, nor the number of consumers who are interested on environmentally friendly products reached to expected level. However, the main problem here is not just the existence of businesses that are far from ethical and social responsibility, at the same time, it is based on whether the strategies that the businesses who act with social responsibility conscious are as supporter of sustainable development. The aim of this study is to suggest the marketing strategies and applications which can be applied for understanding how marketing can contribute to sustainable development and explaining its role in the development of sustainability.
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Yakhneeva, I. V. "Covid Impact On Marketing And Sustainable Development." In Global Challenges and Prospects of The Modern Economic Development. European Publisher, 2021. http://dx.doi.org/10.15405/epsbs.2021.04.02.167.

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Izakova, Natalya, Larisa Kapustina, Elizaveta Makovkina, and Kseniya Elkina. "Digital Marketing Communications for Sustainable Company Development." In Second Conference on Sustainable Development: Industrial Future of Territories (IFT 2021). Paris, France: Atlantis Press, 2021. http://dx.doi.org/10.2991/aebmr.k.211118.030.

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Huang, L. "How to use blogs in your travel marketing channel mix." In SUSTAINABLE TOURISM 2010. Southampton, UK: WIT Press, 2010. http://dx.doi.org/10.2495/st100101.

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Sun, Yang, Kyung Hoon Kim, Huanzhang Wang, Ralf Schellhase, and Zhiguo Xu. "CONFUCIAN PHILOSOPHY, SUSTAINABLE MARKETING MANAGEMENT AND CUSTOMER EQUITY." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.08.07.02.

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Mihaleva, Hristina. "ECO � MARKETING, ECONOMIC INSTRUMENT FOR SUSTAINABLE ECOLOGICAL POLICY." In 13th SGEM GeoConference on ECOLOGY, ECONOMICS, EDUCATION AND LEGISLATION. Stef92 Technology, 2013. http://dx.doi.org/10.5593/sgem2013/be5.v2/s21.010.

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Johnston, C. E. "Developing Sustainable Behaviors through Community-Based Social Marketing." In World Environmental and Water Resources Congress 2006. Reston, VA: American Society of Civil Engineers, 2006. http://dx.doi.org/10.1061/40856(200)374.

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Sretić, Milena, Nemanja Stojković, and Željko Ondrik. "SIGNIFICANCE OF SOCIAL MEDIA MARKETING." In 4th International Scientific Conference: Knowledge based sustainable economic development. Association of Economists and Managers of the Balkans, Belgrade, Serbia et all, 2018. http://dx.doi.org/10.31410/eraz.2018.893.

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Reports on the topic "Sustainable marketing"

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Trapani, Paola. Collaborative Housing as a Response to the Housing Crisis in Auckland. Unitec ePress, July 2018. http://dx.doi.org/10.34074/ocds.0821.

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According to future projections based on current demographic growth trends, Auckland’s population will reach two million in 2033. Since the city is already afflicted by a serious housing crisis, at the beginning of 2017 the newly elected Mayor Phil Goff set up a task force. Formed by representatives of various stakeholders, it was given the task of producing a report with strategic and tactical guidelines to mitigate the situation. Unitec researchers were invited to respond to the report, which came out at the end of 2017, in the form of three think pieces towards the Building Better Homes, Towns and Cities National Science Challenge. This paper is a new iteration of one of these think pieces, focused on collaborative living, and expands on the new role that designers should play in this field. Its ideological position is that the house cannot and should not be considered as a commodity on the free market; nor should focus solely be on bringing down prices by increasing the number of houses on offer. Over time, housing might evolve to being more about social (use) value than exchange value. Other models of the production and consumption of household goods are documented throughout the world as alternatives to mainstream market logic, using collective procurement mechanisms to cut construction and marketing costs with savings of up to 30%. These experiments, not limited to achieving financially sustainable outcomes, are linked to new social practices of collaboration between neighbours. The sharing of spaces and equipment to complement private housing units also leads to social and environmental sustainability.
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Avis, William. Responsible E-Waste Value Chains in Africa. Institute of Development Studies (IDS), January 2022. http://dx.doi.org/10.19088/k4d.2022.015.

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Population growth, increasing prosperity and changing consumer habits globally are increasing demand for consumer electronics. Further to this, rapid changes in technology, falling prices, increased affordability and consumer appetite for new products have exacerbated e-waste management challenges and seen millions of tons of electronic devices become obsolete. This rapid literature review collates evidence from academic, policy focussed and grey literature on e-waste value chains. The report should be read I conjunction with an earlier report on e-waste management. E-waste is any electrical or electronic equipment, including all components, subassemblies and consumables, which are part of the equipment at the time the equipment becomes waste. When e-waste is collected and treated formally, it normally includes the following steps: Collection, Sorting and disassembly, Size reduction, Separation. The following five pillars of a sustainable e-waste management system have been identified: • Business and finance • Policy and regulation • Technology and skills • Monitoring and control • Marketing and awareness As such, to support the development of a responsible e-waste value chain, the following elements must be addressed. • Understanding how e-waste is currently managed • There is no one-size-fits all solution to building a robust e-waste management system based on extended producer responsibility. • An e-waste system built without a participatory approach is likely to be hampered by a series of issues. • An overarching policy is necessary • The choices made for the sector should be founded on two crucial elements – data from on the ground, and inputs from stakeholders. • Enforcement is incumbent on the government mandate The push towards a circular economy has provided stakeholders across the value chain with an impetus to initiate systemic improvements and invest in infrastructure and awareness raising.
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Cunningham, Stuart, Marion McCutcheon, Greg Hearn, Mark Ryan, and Christy Collis. Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Sunshine Coast. Queensland University of Technology, December 2020. http://dx.doi.org/10.5204/rep.eprints.136822.

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The Sunshine Coast (unless otherwise specified, Sunshine Coast refers to the region which includes both Sunshine Coast and Noosa council areas) is a classic regional hotspot. In many respects, the Sunshine Coast has assets that make it the “Goldilocks” of Queensland hotspots: “the agility of the region and our collaborative nature is facilitated by the fact that we're not too big, not too small - 330,000 people” (Paddenburg, 2019); “We are in that perfect little bubble of just right of about everything” (Erbacher 2019). The Sunshine Coast has one of the fastest-growing economies in Australia. Its population is booming and its local governments are working together to establish world-class communications, transport and health infrastructure, while maintaining the integrity of the region’s much-lauded environment and lifestyle. As a result, the Sunshine Coast Council is regarded as a pioneer on smart city initiatives, while Noosa Shire Council has built a reputation for prioritising sustainable development. The region’s creative economy is growing at a faster rate that of the rest of the economy—in terms of job growth, earnings, incomes and business registrations. These gains, however, are not spread uniformly. Creative Services (that is, the advertising and marketing, architecture and design, and software and digital content sectors) are flourishing, while Cultural Production (music and performing arts, publishing and visual arts) is variable, with visual and performing arts growing while film, television and radio and publishing have low or no growth. The spirit of entrepreneurialism amongst many creatives in the Sunshine Coast was similar to what we witnessed in other hotspots: a spirit of not necessarily relying on institutions, seeking out alternative income sources, and leveraging networks. How public agencies can better harness that energy and entrepreneurialism could be a focus for ongoing strategy. There does seem to be a lower level of arts and culture funding going into the Sunshine Coast from governments than its population base and cultural and creative energy might suggest. Federal and state arts funding programs are under-delivering to the Sunshine Coast.
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Salavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.

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Over the last few decades, the organic agriculture sector has experienced sustained growth. Globally, as well as in the European Union and Portugal, organic production accounts for just under 10% of total Utilised Agricultural Area (UAA) (FiBL, 2019; Eurostat, 2019; DGADR, 2019; INE, 2019; GPP, 2019). This growth has been seen in terms of production, number of producers, amount of retail sales, imports and exports. This article attempts to build on the multi-level perspective (MLP) of the socio-technical (ST) transitions theory by employing a whole systems analysis (Geels, 2018) of organic agriculture in Portugal, which defends an integrated vision of the systems, where multiple interactions occur within and among the niche, the regime and the landscape levels. This approach has been employed in order to develop a critical analysis of the current state of the Portuguese organic agriculture sector, stressing the multiplicity of elements that are contributing to the agro-food system´s transformation into a more sustainable one. In fact, the agro-food system is related with climate change but also has connections with other domains such as public health, water management, land use and biodiversity. Therefore, it is affected by shifts in these areas. This analysis considers developments in increasing domestic organic production, number of producers, amount of retail sales, imports, exports, market innovations, and the sector´s reconfiguration. The organic sector´s increase has been attributed to European regulation, institutionalization, standardization, farmer certification, external (government) subsidy support programs, incremental market improvements (visibility and product access), the emergence of new retailers, the rise of supporting consumers and a shift away from conventional agriculture (Truninger, 2010; DGADR, 2019; Pe´er et al, 2019). However, together with positive incentives, this sector also faces numerous barriers that are hindering a faster transformation. Difficulties for the sector to date have included: product placement; a disconnect between production, distribution and marketing systems; high transport costs; competition from imports; European subsidies focused on extensive crops (pastures, olive groves, and arable crops), entailing a substantial growth in the area of pasture to the detriment of other crops; the fact that the products that are in demand (fresh vegetables and fruit) are being neglected by Portuguese producers; expensive certification procedures; lack of adequate support and market expertise for national producers; the hybrid configuration of the sector; and price. Organic agriculture as a niche-innovation is still not greatly contributing to overall agricultural production. The low supply of organic products, despite its ever-increasing demand, suggests that a transition to increased organic production requires a deeper and faster food system reconfiguration, where an array of distinct policies are mobilized and a diversity of actions take place at different levels (Geels, 2018; Pe´er et al, 2019). This paper will attempt to contribute an overall critical assessment of the organic sector´s features and evolution and will identify some of the main obstacles to be overcome, in order to boost the sustainability transition of the agro-food system in Portugal.
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Sustainable systems rating program: Marketing Green'' Building in Austin, Texas. Office of Scientific and Technical Information (OSTI), December 1991. http://dx.doi.org/10.2172/6925163.

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Sustainable systems rating program: Marketing ``Green`` Building in Austin, Texas. Office of Scientific and Technical Information (OSTI), December 1991. http://dx.doi.org/10.2172/10107591.

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DMPA provision in PSS clinics in Uttar Pradesh: Costs and prices. Population Council, 1997. http://dx.doi.org/10.31899/rh1997.1023.

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The injectable contraceptive DMPA was introduced in the private sector in India in 1993, contingent on completion of a post-marketing surveillance study of users. The commercial price of a dose of DMPA is about Rs. 150-180, exclusive of the fees of the medical provider. This price puts it beyond the reach of most Parivar Seva Sanstha (PSS) clients in need of safe and effective family planning (FP) services in Uttar Pradesh. Since April 1996, an experiment has been underway with three PSS clinics in Uttar Pradesh to study the effect of price on demand for DMPA. The study seeks to better understand the issues of service delivery, client profile and the price at which the service can be offered in a sustainable way. Since April 1996, PSS has charged clients selecting DMPA Rs. 50 in Agra, Rs. 100 in Lucknow, and the product is offered free in Varanasi. All other PSS clinics in India offer the product at Rs. 50. This cost analysis has two main objectives: to estimate the cost of providing DMPA services at three clinics in Uttar Pradesh and to analyze the price at which DMPA services can be sustainably offered given the cost structure at each clinic.
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