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Dissertations / Theses on the topic 'Sustainable marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Collazo, Patricia, Anita Radu, and Berglund Mikaela. "Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-97836.

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Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. Due to the relatively newness of this topic there is a need to investigate how sustainable marketing strategies impact companies in the business-to-business sector. This paper is a single case study that presents how an international business-to business company is implementing sus

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2

Henriksson, V. (Vilma). "Sustainable fashion marketing strategy." Master's thesis, University of Oulu, 2019. http://jultika.oulu.fi/Record/nbnfioulu-201911223155.

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Abstract. The world is facing economic, environmental and social challenges, which have resulted in the megatrend of sustainability. It is well known that fashion industry has negative effects on sustainability. The topics of sustainability and unsustainable fashion production are very current and discussed in today’s economy. This has resulted in the demand of sustainability also from the consumers’ side, which means that companies should also start focusing on making their operations more sustainable. Companies should consider their impact on the world seriously and take corporate social res

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3

Clarke, Jacqueline R. "Sustainable tourism : marketing of farm tourist accommodation." Thesis, Oxford Brookes University, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.261392.

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Zeriti, Athina. "Sustainable export marketing strategy fit and performance outcomes." Thesis, University of Leeds, 2014. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.695290.

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5

Liu, Younan, and Ye Hei. "Exploring Generation Z Consumers' Attitudes towards Sustainable Fashion and Marketing Activities regarding Sustainable Fashion." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52771.

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Background: Recently, the fashion industry has demonstrated a strong interest in sustainability and environmental issues. The sustainable fashion industry has enormous potential, and practical products are attracting Generation Z's environmentally conscious buyers. In the meantime, Gen Z customers have intrigued researchers' interest due to their enormous utilization potential. Purpose: The purpose of this study was to ascertain Gen Z consumers' attitudes toward sustainable fashion consumption and marketing activities in the global market. Method: This study employed deductive qualitative re

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CHAULA, OBED HENRY. "TOURISM MARKETING INTERVENTION IN SUSTAINABLE TOURISM : How can sustainable knowledge, attitudes and actions of tourism marketing organizations contribute to sustainability of tourism destinations?" Thesis, Linnéuniversitetet, Institutionen för organisation och entreprenörskap (OE), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76373.

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Syniuk, Artem. "Sustainable apparel marketing and consumption : An analysis of Patagonia’s Worn Wear video marketing campaign." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53185.

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Background: The modern world struggles with an environmental crisis and many industry sectors could be considered as non-sustainable. The fashion industry is poorly performing both in ecological and social sustainability due to mass production and apparel waste caused by fast changing fashion. To reduce the negative impact on the ecological and social environment the United Nations developed the Sustainable Development Goals focussing on the economic, social, and ecological sustainability. The apparel industry influenced by the international organisations and the customers sustainability deman

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Jamart, Thierry, and Stefanie Kupka. "The achievement of sustainable competitive advantage through relationship marketing." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2510.

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<p>Nowadays, the European airline market is characterized by two major different airline business models; the full service airlines and the low cost airlines. Secondary, appeared for the first time in 1985 in form of the Irish low cost carrier Ryanair. In recent days, the European low cost market stands out through its growth potential and high competitiveness. Therefore, startup companies aiming to join the wave of success as well as insolvency of newly established airlines are part of the daily occurrence. The challenge, that established low cost airlines are faced with, is to create competi

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Jaafar, Norizan. "Place marketing and the antecedents of sustainable competitive places." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3637.

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The effect of globalization is recognized as the impetus which is forcing places to compete globally. Place marketing approach is an alternative for places to attract their target markets. Review on past literature indicates sustainable competitive concept is a possible solution to handling problem of place competition. The gap in knowledge indicated by rare studies on sustainable competitiveness implies the need to identify factors that describe sustainable competitive places. The sustainable competitive concept is explained through the assessment of the roles and the relationships among fact

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La, Trobe Helen Louise. "Perceptions of sustainable food production through direct marketing schemes." Thesis, University of Kent, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274344.

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Caria, Fernando Manuel dos Santos Torrão. "Case Study : Product-specific Sustainable Marketing Audit : Delta Q." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/4380.

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Mestrado em Marketing<br>The financial crisis, climate change, earthquakes and global warming, almost made to forget about pollution, dry seasons and famine countries. Only the fuel price peak made way for us to become aware of resource scarcity, and in general, about global natural resources depletion, along with greenhouse effect gases and the exhaustion of earth carrying capacity. Furthermore, become clear the mankind responsibility for this situation, and mainly the economic production models set in motion after World War II, based on cheap natural energy sources, but non-renewable. At the

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Kashebayev, Azamat. "Sustainable e-marketing and its influence on Swedish tourists' intention to choose sustainable travel packages." Thesis, Uppsala universitet, Institutionen för samhällsbyggnad och industriell teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414061.

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Gevorgyan, Shavarsh. "Is Sustainability Marketing alive? A critical exploration of Marketing courses in Swedish higher education institutions: The case of Uppsala University." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-386460.

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In a world that is changing rapidly due to the social and environmental consequences of the unsustainable economic growth, societal and economic transformations from unsustainable visions and practices are inevitable. While there is a need to develop alternative approaches to production and consumption, changing these systems is not feasible without changing the mainstream marketing ideas and its practices where the main incentive is “how to sell more”. The initial phase of the research process supports conceptual clarity and the evolution of marketing thought towards sustainability marketing.

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Karlsson, Annika. "Communication of sustainable fashion : To communicate sustainable fashion through the label." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-538.

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The purpose in this thesis is to analyse which information about the sustainable impacts in fashion supply chain is the most important for the consumer. To find out how the eco-label can be designed with information and messages about the sustainable producing process, and to make the consumer more safe and satisfied with the fashion industry’s communication about sustainability and their sustainable products. - How to define sustainability in fashion supply chain? - What information about eco-labeled clothes does the fashion consumers require? - What are the conditions for creating and design

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Stead, Jean Garner, and W. Edward Stead. "Sustainable Strategic Management." Digital Commons @ East Tennessee State University, 2014. http://amzn.com/0765635453.

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Sustainable strategic management (SSM) involves analysing, formulating, and implementing business strategies that are economically competitive, socially responsible, and in balance with the cycles of nature. SSM has emerged from the coevolutionary interactions of business organisations with the society they serve and the planet they call home. SSM strategic portfolios allow organisations to create competitive advantages by serving as agents of social change and ecological protection.This book has been specifically written as a text for traditional graduate and undergraduate strategic managemen

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Oldsberg, Julia, and Sven A. Svensson. "The internationalization of a sustainable water managing company." Thesis, Halmstad University, School of Business and Engineering (SET), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1113.

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<p>This essay looks at the problem with the increasing water shortages in three different economic markets. This is done through the perspective of the sustainable water managing company EcoNova, who specializes in innovative water recycling technology for use in the residential development, commercial, marine, sports, tourism, mining and defence industries. Three countries were selected on a basis developed through the empirical findings, resulting in Brazil, China and Spain, where EcoNova’s systems could be successful. The empirical findings defined a number of criteria necessary for a succe

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Herbst, Judith M. "How Australian social enterprises use strategic marketing and social marketing to drive accountability and change for sustainable development." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103631/1/Judith%20Herbst%20Thesis.pdf.

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This multiple case study investigation examines how strategic marketing, social marketing and accountability were applied across diverse Australian social enterprises to attain sustainable missions. Evidence revealed that organisations exploit horizontal and vertical marketing to forge partnerships that enhance their resources and capabilities. This research has implications for marketing management by highlighting the benefits of coopetition to enrich interorganisational relationships within the third sector. Working in this systematic way facilitates co-creation of social value to enhance li

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Genc, Ebru. "SUSTAINABLE NEW PRODUCT DEVELOPMENT: THE ROLE OF THE ENVIRONMENTAL SPECIALIST AND ENVIRONMENTAL MARKETING STRATEGY DEVELOPMENT." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/222864.

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Business Administration/Marketing<br>Ph.D.<br>Companies in the twenty first century are exposed to a variety of pressures to respond to environmental issues and responding to these pressures affects several aspects of business such as purchasing, marketing and logistics. Conventional wisdom regarding the incorporation of sustainability posits sustainability as a tradeoff with other corporate goals; however, during the last decade, this paradigm has been challenged by a view that proposes this incorporation as a complementary strategy, or even as an opportunity. Understanding how firms integrat

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Quitalo, Luisa. "A NOMOLOGICAL NETWORK AROUND SUSTAINABLE FASHION CONSUMPTION." Miami University / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=miami1417171982.

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Richardson, Neil Andrew. "The adoption of sustainable marketing practices within the UK music festivals sector." Thesis, University of Leeds, 2015. http://etheses.whiterose.ac.uk/13578/.

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This research investigates the efficacy of communications in matters germane to sustainable practices within the UK independent music festival sector. To do this the study identifies Triple-Bottom-Line based sustainability and/or marketing practices adopted by stakeholders and how they (and consumers) perceive related communications. The ‘sector’ is complex, fast changing, a major contributor to the UK creative economy and is forecast to grow. It is typical of the creative economy where a small number of large firms counterbalances a large number of essentially local, micro-enterprises. Largel

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Dinan, Claire Rachel. "A marketing geography of sustainable tourism - with special reference to Devon, England." Thesis, University of Exeter, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.286578.

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Brodbeck, Heinz [Verfasser]. "Values in Internal Marketing : Living the Brand in Sustainable Banking / Heinz Brodbeck." Baden-Baden : Nomos Verlagsgesellschaft mbH & Co. KG, 2013. http://d-nb.info/1108819362/34.

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Ohlsson, Caroline, and Jessica Riihimäki. "Sustainable Communication or Communicating Sustainability? : A qualitative research studying sustainable marketing practices at IBM, Max Burgers & H&M." Thesis, Stockholms universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-125900.

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The demand for sustainability initiatives is increasing by both consumers and organizations (Gittell, et al. 2013). It changes the way businesses are operating and communicating, hence the interest for sustainable marketing has increased. Sustainable marketing should not only be about initiatives to appear more environmental friendly or socially conscious, but rather about a more substantive and meaningful levels of commitments (ibid). Alongside these practical ideas of sustainable marketing, consumers’ requirements for sustainability have sometimes been used as a strategy to create sustainabl

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Lindberg, Matilda, and Gabriel Lindell. "”LÄMNA BASLÄGRET I BÄTTRE SKICK ÄN VI HITTADE DET” : -En kritisk diskursanalys om hållbar konsumtion." Thesis, Umeå universitet, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172809.

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In today’s society the question about consumption are a real problem. With focus on clothing brands it can be seen as a possibility to expand due to the increased demand from customers. With new ways of marketing and easier ways of shopping creates opportunities for customers to shop without any problems. The trend of “fast fashion” have influenced clothing brands to keep a constant flow of new clothes. Which tends to affect brands to choose a way to maximize their profit, and therefore look for cheaper ways of producing. But because of the higher set demand on sustainability, clothing brands

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Uys, Maria Catharina. "A sustainable marketing strategy for Dutch tourists to South Africa / by M.C. Uys." Thesis, North-West University, 2003. http://hdl.handle.net/10394/419.

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The Netherlands is South Africa's fifth most important market and therefore South Africa has to maintain this market potential. If South Africa can maintain a steady growth rate of between 3- 5% it would be a very sustainable growth rate for South Africa's economy. This leads to the main aim of the study, namely to develop a sustainable marketing strategy for Dutch tourists to South Africa. Only 0.64% of a Dutch population of 15 million visited South Africa in 2002 which is an indication that the market still has some growth potential. This study is important to gain a better understanding of

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Hurth, Victoria Mary Francis. "Factors influencing environmentally-significant consumption by higher-income households : a multi-method study of South Devon for social marketing application." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4025.

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The aim of this thesis is to identify and examine the factors influencing environmentally-significant consumption (ESC) by higher-income households (HIH) to provide theoretical and social marketing insights. Income is highly related to levels of energy consumption and associated environmental damage, but despite research documenting the links between income and energy use, there is a lack of enquiry into what shapes the ESC patterns of HIH and therefore how behavioural interventions might be best fashioned to reduce energy use. A postmodern approach to consumption that recognises the interplay

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Lightman, Deborah. "Community-based social marketing at the neighborhood scale : sustainable behavior or neighborhood sustainability?" Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/67228.

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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning, 2011.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 113-119).<br>Social marketing has long been used in the field of public health, but its application in the environmental world is only a decade old. Although McKenzie-Mohr and Smith's (1999) guide to "community-based social marketing" (CBSM) has gained increasing support, there have been few attempts to delineate when CBSM can (and should) be used. In this thesis, I explore the use of CBSM at the neighborhood scal

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Vogt, Roland. "Corporate responsibility, marketing, and reputation : a stakeholder approach for sustainable car fleet management." Thesis, University of Plymouth, 2014. http://hdl.handle.net/10026.1/3130.

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Corporate responsibility is increasingly involved in corporate reputation, and so, in the economic success of a company. Car fleet operating companies are exposed to criticism and, as a direct result of this many corporate protagonists responsible for the operation of car fleets are developing measures to decrease CO2 emissions and fuel consumption. A second trend is the increasing usage of image-generating marketing actions in the worldwide ‘information society’. For various reasons, these image campaigns do not always lead to the expected improvements in corporate reputation. The crucial que

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Andersson, Alexandra, Eskesen Lovisa Nilsson, and Johanna Stenberg. "What are the incentives behind organisations’ usage of nudges in sustainable marketing? : And is the dualistic definition of the term influencing how organisations apply nudging?" Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48826.

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Problem: Currently, there are two definitions of nudging, one that is connected to sustainable development and another one that is not. This can create confusion for researchers and customers and could potentially lead to greenwashing when the incentive of the nudge does not match with the best outcome of the person being nudged. Purpose: The purpose is to explore how organisations interpret nudging and how their underlying incentives affect the use of nudging in practice. Aim: This research aims to explore the incentives behind organisations use of nudging for sustainable marketing in practic

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Perrin, Elisa, and Juliette Ferrer. "The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?" Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45263.

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Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. On the other hand, there is a strong consumer demand for eco-friendly consumption. So, we find it interesting to discuss how companies use sustainability in their marketing strategy to attract the consumer?

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Ritch, Elaine L. "Mothers' experience of sustainable fashion consumption : an existential phenomenological exploration within Edinburgh." Thesis, Queen Margaret University, 2012. https://eresearch.qmu.ac.uk/handle/20.500.12289/7310.

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The research described in this thesis is an interpretative approach to exploring fashion consumption behaviour through applying a sustainability lens, underpinned by tenets of value. The research adopts existential phenomenology to explores the lived experience of mothers who work in a professional occupation, whereby lifeworlds which encourage intentions to adopt sustainability are juxtaposed within a myriad of lifeworld restrictions. The theoretical underpinning of the research assumes that consumers seek value in their consumption, whereby underlying tensions result in value trade-offs. As

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Dahlman, Ella, and Susanne Merkler. ""Helping our consumers buy less, but choose well" : An exploratory study on how sustainable fashion brands market themselves." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-51237.

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Abstract Background: The fashion industry in its current state operates in conditions that are considered unsustainable. In order to appeal to the growing environmental and ethical concern of consumers, fashion brands have started to employ strategies of green marketing, often focusing on clothes marketed as consisting of sustainable or eco-friendly fabrics. Meanwhile, fully sustainable fashion brands have emerged, where sustainability values are carried throughout all organisational practices. Purpose: The purpose of this study is to explore how sustainable fashion brands market themselves

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Gifford, Roy. "Factors Contributing to Sustainable Brand Growth." Case Western Reserve University School of Graduate Studies / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=case1488372404181176.

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Ramos, Catarina Rodrigues da Cruz. "Plano de marketing sustentável para o grupo Hotéis Real." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19741.

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Mestrado em Marketing<br>No último século as alterações climáticas têm pronunciado de forma acelerada um problema que afeta aspetos económicos, ambientais e sociais causados pelo Homem. Em 2013 começou a preocupação da União Europeia pela quantidade de lixo nos aterros incentivando à reciclagem. A ilha de plástico foi um BOOM no ano de 2018 que retratou visualmente um problema real pela sua quantidade de produção e poluição sobretudo nos oceanos. Este TFM é um planeamento de marketing com base na sustentabilidade para o grupo Hotéis Real, o objetivo é percecionar e guiar na forma que são ut

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Buckiūnaitė, Asta. "Ekologinių produktų rėmimo vystymas Lietuvos didžiuosiuose prekybos tinkluose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20091125_141503-34451.

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Šio diplominio darbo tikslas yra išanalizuoti organizacijų konkurencinio pranašumo didinimo galimybes per ekologinio marketingo komplekso instrumentų intensyvinimą. Magistro baigiamasis darbas susideda iš trijų dalių: problemos teorinės analizės, situacijos analizės bei projektinių sprendimų trečiojoje darbo dalyje. Pirmojoje darbo dalyje nagrinėjama ekologinio marketingo koncepcija ir rėmimo instrumentai darnaus vystymosi kontekste. Pagrindinis dėmesys skiriamas darnaus vystymosi, kaip organizacijų strategijos konkurencinio pranašumo kriterijaus, svarbai. Pagal teorinę analizę ir pasirinktus

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Cary, Melissa A. "Making Music Sustainable: The Case of Marketing Summer Jamband Festivals in the U.S., 2010." TopSCHOLAR®, 2012. http://digitalcommons.wku.edu/theses/1206.

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Commercial music festivals in the United States have been growing in popularity since the 1960s. Today, many weekend-long music festivals are annual events spanning a variety of genres and often occur at the same locations each year. My research compares and contrasts how jamband music festivals are marketed as sustainable events and attempts to determine how the advertised sustainable practices are implemented and utilized at selected jamband music venues. The jamband genre of music emphasizes musical improvisation and borrows from other styles of music: rock, electronic, jazz, blues, folk, a

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De, Bruin Elmarie. "A sustainable internal marketing strategy for the National Parks in Botswana / Elmarie de Bruin." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1606.

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Internal marketing is the key to the success of external marketing and therefore to the success and profitability of the organisation, especially the service organisation. Most organisations emphasise only external marketing, forgetting that a moment of truth contact with the internal market (employees) can destroy the most expensive and creative external marketing campaign. If expectations raised in external marketing are not met when the customer interacts with the employee, everything is lost. The way that an organisation is perceived, is a direct result of how its employees behave and per

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AscencÌ§aÌƒo, MaÌrio J. Passos. "An analysis of tourism marketing contribution for sustainable tourism in a world heritage site." Thesis, University of Ulster, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.442842.

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McLaren, Linde. "Critical marketing success factors for sustainable rural tourism routes : a KwaZulu-Natal stakeholder perspective." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/28529.

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If tourism is to contribute to the reduction of poverty and create employment, tourists also need to be attracted to smaller towns and rural areas. Development of rural tourism routes are often supply-side driven and the role of marketing is not well understood. This study therefore explores the experiences and insights of key supply-side stakeholders in two rural KwaZulu-Natal tourism routes, regarding the marketing of these routes, as well as the critical success factors that ensure future sustainable competitiveness, which may lead to local economic development and thus poverty relief. The

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Cederfeldt, Sofia, and Amanda Jassim. "Sustainable marketing communication : With a focus on sustainability and certified labels within the grocery store sector." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-53570.

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Aim: The aim of the study is to investigate how certified labels are being communicated through sustainable marketing within the grocery store sector. Research Question: How can the grocery store sector use sustainable marketingcommunication in order to contribute to a wider knowledge regarding sustainabilityand certified products? Method: The study is of qualitative character, with a combination of an inductive and deductive approach. The empirical data has been collected through five semi-structured interviews and one telephone interview. Result and conclusion: Sustainable marketing communic

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COGNE, Edouard, and Arnaud GUYARD. "Marketing Opportunities for Companies Back-shoring to France." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176523.

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Purpose of this paper: This paper aims at studying which marketing opportunities companies back-shoring to France can leverage through Mass Media communication. Design/methodology/approach: 2 analyses are performed: a Media analysis studies the message that is sent to consumers. A survey is then carried out to discover how consumers perceive what is broadcast. Hypotheses are designed based on the former, and guide the design of the survey. The discussion and analyses are made under a marketing approach. Findings: The phenomenon is globally understood, but Media are not always necessarily the m

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Abuharris, A. T. "Tourism and sustainable economic development : marketing implications and strategic framework : the case study of Libya." Thesis, University of Salford, 2005. http://usir.salford.ac.uk/26495/.

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The purpose of the study is to identify the tourism potential, examine the significance of tourism to the national economy and evaluate the marketing of Libya as a tourist destination. The effects of tourism development on several countries including Libya are considered. Concepts of tourism development including policies, planning and marketing for tourism are used to provide a theoretical basis for the study. Policy recommendations are produced to encompass a strategy framework to improve the performance of the tourism sector in Libya.

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Wooler, Julie. "Exploring the potential of social marketing to encourage sustainable tourist behaviour in South West England." Thesis, University of Exeter, 2014. http://hdl.handle.net/10871/15038.

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In the South West of England tourism provides an extremely important form of economic revenue, with 92 million nights spent in the region, generating over £9 billion in visitor spending and 11% of the total workforce employed either directly or indirectly in the sector. However this additional seasonal influx of visitors inevitably places a strain on the natural environment, built resources, infrastructure and communities. In order to readdress the balance tourism as a sector needs to be more sustainable and the emphasis for change is now placed on the individual. Social marketing has been use

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Choto, Prominent. "Marketing and management framework to create sustainable healthcare sector non-profit organisations in South Africa." Thesis, Cape Peninsula University of Technology, 2019. http://hdl.handle.net/20.500.11838/3000.

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Thesis (DCom (Marketing))--Cape Peninsula University of Technology, 2019<br>Poverty gaps and poor living conditions in developing countries have led to an increasing need for social support. Owing to this, there is a growing number of new players in the non-profit organisation (NPO) sector, which has given rise to intense competition for donor funding. More so, the global economic crisis of 2008 resulted in reduction and uncertainty in funding and philanthropic income. The environment in which NPOs operate is no longer favourable especially considering the intense competition for donations. Th

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Nilsson, Eskesen Lovisa, and Alma Hamulic. "How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54427.

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ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Alma Hamulic & Lovisa Nilsson Eskesen Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?” Purpose: The authors aim to investigate

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Rask, Anton. "“Attitude is a little thing that makes a big difference” : Exploring the impact of marketing appeals on sustainable consumption." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85642.

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In today’s society, companies engage in sustainable efforts to lower the impact consumption has on the environment. To emphasize these efforts, companies utilize sustainable marketing to gain consumers’ attention. The advertisements used in sustainable marketing often involves marketing appeals, and mainly the two appeals: self-benefit and other-benefit. Studies have shown that most consumers appear to want to consume sustainably, however, there is a gap between consumers’ willingness and their actions. As young consumers are generally more motivated to consume sustainably, the purpose of this

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Senninger, Julia Thérèse. "Nudge to budge - social marketing in restaurants : A pilot study in Sweden." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-260098.

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The aim of this research was to conduct a pilot study to identify if increased written communication at restaurants would affect customer and staff awareness of the restaurant’s sustainability efforts. By using before-after questionnaires among employees and customers possible changes among the two stakeholder groups be recorded. As the restaurants had recently joined the new network Sustainable Restaurants in Sweden, the effect of this collaboration on their CSR efforts and communication was evaluated through semi-structured interviews with the restaurant representatives. Social marketing was

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Roeck, Hansen Maria. "CSR from a strategic perspective : - How Swedbank can develop stakeholder confidence and valueMBA-thesis in marketing - MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6267.

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<p><strong>Aim: </strong><em>Problem background -</em><strong> </strong>CSR has today increased its strategic status and consumer demand of sustainable development has also increased lately. However, there are still companies that have not adjusted their strategies to fit this swift in demand. This study offers a strategic tool, based on sustainable core competencies, for companies to implement in order to use CSR to boost their business.<strong> </strong></p><p><em>Research issue -</em><strong> </strong>How can Swedbank increase stakeholder confidence and value?<strong> </strong></p><p><em>De

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Heck, Graziela, and Xiao Yidan. "The Effects of Sustainable Marketing on Brand Equity and Consumer Behavior : A Case Study of Cia. Hering." Thesis, Högskolan i Halmstad, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22985.

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Jalakas, Kihl Ida, and Jonna Vähänen. "Know it all in the blink of an eye : How to communicate sustainable fashion to generation Z." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14710.

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The fact that the textile industry is concerned with environmental, social, and economic issues has been acknowledged worldwide, both by companies and their different stakeholders. As a result, more and more fashion brands have shown different types of sustainability initiatives, for example by offering sustainable fashion products. Communicating these kinds of initiatives is associated with many risks and challenges for the companies. It is essential for the brands to know how to communicate sustainable fashion to a specific target group. A new customer group that is going to dominate the mar

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