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Journal articles on the topic 'Sustainable marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Murphy, Patrick E. "Sustainable Marketing." Business and Professional Ethics Journal 24, no. 1 (2005): 171–98. http://dx.doi.org/10.5840/bpej2005241/210.

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van Dam, Ynte K., and Paul A. C. Apeldoorn. "Sustainable Marketing." Journal of Macromarketing 16, no. 2 (1996): 45–56. http://dx.doi.org/10.1177/027614679601600204.

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Bašan, Lorena, Jelena Kapeš, and Lea Brolich. "Sustainable marketing factors." Ekonomski vjesnik 34, no. 2 (2021): 385–400. http://dx.doi.org/10.51680/ev.34.2.11.

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Purpose: This paper discusses tourists’ attitudes towards sustainable marketing factors in the context of cultural tourism. It aims to examine the influence of tourists’ attitudes on satisfaction with the overall cultural experience and perceived ecological, social, and economic effects and their impact on satisfaction. Methodology: The survey was conducted in Croatia in 2020 on a sample of 205 domestic tourists. Based on previous research, two sets of marketing items were defined: items closely related to sustainability (CRS) and items not closely related to sustainability (NCRS). Exploratory

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Cristobal-Fransi, Eduard, Natalia Daries, Berta Ferrer-Rosell, Estela Marine-Roig, and Eva Martin-Fuentes. "Sustainable Tourism Marketing." Sustainability 12, no. 5 (2020): 1865. http://dx.doi.org/10.3390/su12051865.

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In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing

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5

Nguyen, Nguyen Nhat. "Bibliographies : Sustainable Marketing." Recherche et Applications en Marketing (French Edition) 29, no. 3 (2014): 117–18. http://dx.doi.org/10.1177/0767370114527681.

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VERMA, ADITYA, and VANDANA TYAGI. "Eco-Design and Sustainable Product Development: Greening Innovation." Universal Research Reports 10, no. 3 (2023): 57–63. http://dx.doi.org/10.36676/urr.2023-v10i3-008.

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Businesses use green marketing, sustainable marketing, or eco-marketing to promote environmentally friendly, socially responsible, and ecologically sustainable goods and services. This marketing strategy targets environmentally concerned customers who want items with minimum environmental and social effect. We examine green marketing's core elements and ramifications. First, we examine why organisations use green marketing methods, such as brand reputation, recruiting environmentally concerned customers, compliance with legislation, and global sustainability. Second, we examine the difficultie

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7

Warrink, Dennis. "The Marketing Mix in a Marketing 3.0 Context." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 4, no. 4 (2018): 7–30. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.44.2001.

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Modern society is becoming increasingly aware of the necessity to behave sustainably which resulted in higher expectations towards sustainable practices of businesses. Thus, Marketing 3.0, a concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards marketing, received an increasing amount of attention in the academic and practical world. This paper, therefore, identified the various influences this new marketing era has on the widely known and accepted 7P Marketing Mix to provide a valuable literature basis for the effect of Marketing 3.0 on ma

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Nurjaman, Kadar. "Sustainable Marketing: Integrating Green Marketing Practices into Marketing Strategy." INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW 6, no. 2 (2024): 71–89. http://dx.doi.org/10.54783/influencejournal.v6i2.232.

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This study aims to explore the impact of Green Marketing practices on the financial performance of companies in Indonesia, focusing on variables such as Environmental Practices, Consumer Knowledge, and Company Commitment. The research method used involves quantitative analysis by collecting data through questionnaires distributed to managers and staff in the banking sector. The data obtained were then analyzed using descriptive and inferential statistical techniques, including validity, reliability, and direct effect hypothesis testing. The results of the study indicate that Company Commitment

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Kumar, Puli Sai, Ms I. Shireesha, and Dr Vara Lakshmi Thavva. "Consumer Awareness and Sustainable Marketing Campaign." International Journal of Research Publication and Reviews 6, no. 4 (2025): 8039–43. https://doi.org/10.55248/gengpi.6.0425.1510.

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Hurth, Victoria, and Emma Whittlesea. "Characterising marketing paradigms for sustainable marketing management." Social Business 7, no. 3 (2017): 359–90. http://dx.doi.org/10.1362/204440817x15108539431541.

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11

MOISE, Daniel, Amelia DIACONU, Mihaela Diana OANCEA NEGESCU, and Mihai DINU. "Metaverse Marketing – The Future of Sustainable Marketing." European Journal of Sustainable Development 12, no. 4 (2023): 260. http://dx.doi.org/10.14207/ejsd.2023.v12n4p260.

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Society is evolving and even trying to “conquer” new universes, no matter if they are physical, virtual online. The CoVid-19 Pandemic, wars, natural catastrophes, are pushing humans to adopt and to spend more time in Metaverse platforms, as a means of escaping the ordinary and their daily problems. Where there are potential customers, companies, or organizations will follow in order to change the behavior and make them purchase products, or services, increase the brand awareness, or in the case of politicians, or politics, determine them to vote, or agree with the wanted strategies. Not only w

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12

Memon, Hafeezullah, Xiaoke Jin, Wei Tian, and Chengyan Zhu. "Sustainable Textile Marketing—Editorial." Sustainability 14, no. 19 (2022): 11860. http://dx.doi.org/10.3390/su141911860.

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13

Ilić, Dragan, and Jasmina Stanković. "Marketing Sustainable Retail Development." Journal of Economic Development, Environment and People 2, no. 2 (2013): 50. http://dx.doi.org/10.26458/jedep.v2i2.23.

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One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers), ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail.To date, there are very few retailers or dev

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14

Au-Yong-Oliveira, Manuel, and Maria José Sousa. "Sustainable Marketing and Strategy." Sustainability 14, no. 6 (2022): 3642. http://dx.doi.org/10.3390/su14063642.

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The theme of this Special Issue (SI) is Sustainable Marketing and Strategy, as in the literature, we have seen growing evidence of how sustainability efforts are increasingly bringing significant benefits to enterprises [...]

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15

Hellmann, Kai-Uwe. "›SUSTAINABLE MARKETING‹: EIN OXYMORON?" POP 10, no. 2 (2021): 16–20. http://dx.doi.org/10.14361/pop-2021-100203.

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16

Mandal, Pratap Chandra. "Promotion of Sustainable Marketing." International Journal of Social Ecology and Sustainable Development 13, no. 1 (2022): 1–11. http://dx.doi.org/10.4018/ijsesd.295972.

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Companies and businesses operate with the primary objectives of generating revenues and profits for themselves. In the present business scenario, apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive towards the well-being of the society at large and towards creating and maintaining a sustainable society and physical environment for the present and future generations. Both consumers and businesses should appreciate consumerism and environmentalism. Companies should be sensitive towards the adverse effects of business activities on the e

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Martini, Umberto, and Federica Buffa. "Marketing for Sustainable Tourism." Sustainability 12, no. 5 (2020): 2014. http://dx.doi.org/10.3390/su12052014.

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Vujović, Sonja, and Tanja Vujović. "Sustainable marketing in the function of sustainable urban mobility." Oditor 7, no. 3 (2021): 167–200. http://dx.doi.org/10.5937/oditor2103167v.

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As the survival and destiny of mankind are originally and inextricably conditioned by the state of the natural environment, it has become clear over time that man's relationship to the environment and economic growth and development at all costs were no longer possible or acceptable, and that man is, in fact, part of the ecosystem beyond whose legality will not be able to go unpunished. Faced with problems that, as a by-product of modernization, have for decades devastated and violated the quality of life in urban environments, the environmentally conscious global community has been pushing fo

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El mallah, Noha. "The Impact of Entrepreneurial Marketing on Sustainable Marketing." مجلة جامعة مصر للدراسات الإنسانية 5, no. 2 (2025): 363–94. https://doi.org/10.21608/mjoms.2024.326630.1185.

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Chimngamsert, Chotika, Pratanporn Jhundra-indra, and Saranya Raksong. "BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY." International Journal of Business Strategy 14, no. 3 (2014): 39–58. http://dx.doi.org/10.18374/ijbs-14-3.4.

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21

Kumar, Dr Saurav. "Green Marketing in India: A Sustainable Prospective." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (2018): 931–39. http://dx.doi.org/10.31142/ijtsrd14123.

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Paramesswari, N. "Green Marketing - A Step Towards Sustainable Growth." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (2018): 2766–68. http://dx.doi.org/10.31142/ijtsrd14339.

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23

Petrović, Ines. "Sustainable economy through concepts of viral marketing in sustainable building." Poslovna ekonomija 18, no. 1 (2024): 21–41. https://doi.org/10.5937/poseko25-51281.

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It is considered that the basic functions in a company are marketing and innovation, whose main activities are aimed at generating profit. Everything else is seen as an expense. In this sense, marketing is considered a sector whose activities are mandatory and necessary in every company. The modern age has brought technological revolutions which cause changes to happen daily. For this reason, companies have a difficult task to find a unique and creative way to attract and then retain customers. Viral marketing, as a marketing revolution technique, uses social media instead of "word of mouth" t

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24

Peterson, Mark, Elizabeth A. Minton, Richie L. Liu, and Darrell E. Bartholomew. "Sustainable Marketing and Consumer Support for Sustainable Businsses." Sustainable Production and Consumption 27 (July 2021): 157–68. http://dx.doi.org/10.1016/j.spc.2020.10.018.

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25

Hidayati, Rini, and Muslikh Muslikh. "Improve Marketing Performance through Marketing Relationships and Sustainable Competitive Advantage." Research of Business and Management 1, no. 2 (2023): 11–20. http://dx.doi.org/10.58777/rbm.v1i2.52.

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The objective of this study was how to increase the market performance of micro and, small, medium enterprises in Kampung Wisata Tegalwaru Bogor. We examine the effect of relationship marketing and sustainable competitiveness advantage on market performance. On the other hand, this study also examined sustainable competitive advantage as moderating variables. The survey was conducted by distributing the questionnaires to 50 micro, small, and medium enterprises (MSME). The sampling method used in this study is nonprobability sampling with a purposive technique. The results indicate that relatio

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26

Pingali, Venugopal. "Framework for responsible (sustainable) marketing." Corporate Governance and Sustainability Review 4, no. 2 (2020): 50–55. http://dx.doi.org/10.22495/cgsrv4i2p5.

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Corporates and consumers are aware of the environmental consequences of consumption. However, forty per cent of environmental degradation is known to have been caused by human consumption behaviour while marketing has been blamed for promoting materialism (irresponsible consumption). Literature suggests that adopting responsible marketing strategies would not only promote responsible consumption (Abutaleb & El-Bassiouny, 2020) but also build long-term competitive advantage (Agrawal, Kumar, & Rahman, 2017) and help companies financially (Eccles, Ioannou, & Serafeim, 2011). Building

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27

K.C., Jyothi,. "Agricultural Marketing and Sustainable Development." IOSR Journal of Economics and Finance 4, no. 2 (2014): 01–08. http://dx.doi.org/10.9790/5933-0420108.

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28

Buckley, Ralf. "Sustainable Tourism: A Marketing Perspective." Annals of Tourism Research 28, no. 1 (2001): 255–56. http://dx.doi.org/10.1016/s0160-7383(00)00016-5.

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29

Choo, Hyungsuk. "Marketing Innovations for Sustainable Destinations." Tourism Management 32, no. 4 (2011): 959–60. http://dx.doi.org/10.1016/j.tourman.2010.05.007.

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30

Minton, Elizabeth, Christopher Lee, Ulrich Orth, Chung-Hyun Kim, and Lynn Kahle. "Sustainable Marketing and Social Media." Journal of Advertising 41, no. 4 (2012): 69–84. http://dx.doi.org/10.1080/00913367.2012.10672458.

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31

Gordon, Ross, Marylyn Carrigan, and Gerard Hastings. "A framework for sustainable marketing." Marketing Theory 11, no. 2 (2011): 143–63. http://dx.doi.org/10.1177/1470593111403218.

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32

Meštrović, Dunja. "SUSTAINABLE MARKETING IN HIGHER EDUCATION." Tourism and hospitality management 28, no. 3 (2022): 691–94. http://dx.doi.org/10.20867/thm.28.3.12.

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Purpose Sustainable marketing, which emerged as the third development phase of green marketing, evolved from the economics of sustainable development. It is defined as a simultaneous balanced approach that incorporates and integrates economic, environmental and social goals, while meeting the needs of all stakeholders and respecting the needs of future generations. Such an approach is considered an obligation, rather than an option, and it represents the focus of this doctoral dissertation. In our post-industrial society, highly-educated human resources and knowledge are the most valuable reso

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33

Moutinho, Luiz. "Marketing innovations for sustainable destinations." Annals of Tourism Research 38, no. 2 (2011): 733–35. http://dx.doi.org/10.1016/j.annals.2010.12.011.

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34

Fyall, Alan, Metin Kozak, Luisa Andreu, Juergen Gnoth, and Sonja Sibila Lebe. "Marketing Innovations for Sustainable Destinations." International Journal of Tourism Research 13, no. 4 (2011): 307–9. http://dx.doi.org/10.1002/jtr.858.

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35

Mandal, Pratap Chandra. "Sustainable Marketing and Its Promotion." International Journal of Social Ecology and Sustainable Development 15, no. 1 (2024): 1–14. http://dx.doi.org/10.4018/ijsesd.343788.

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Companies and businesses generate revenues and profits for themselves. The present business scenario demands that apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive towards and should empathize with the well-being of the society at large. The objective of the study is to analyze the promotion of sustainable marketing. The methodology adopted is a conceptual analysis of the various aspects of sustainable marketing. Companies should create and maintain a sustainable society and physical environment for the present and the future genera

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36

Ivushkina, E. B., and Z. S. Sambiev. "Ecotourism in Sustainable Regional Marketing." Science Almanac of Black Sea Region Countries 33, no. 1 (2023): 10–17. http://dx.doi.org/10.23947/2414-1143-2023-33-1-10-17.

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Attention is paid to ecotourism as a fundamental element of sustainable destination marketing. The concepts of territory branding and sustainable marketing are disclosed. The problem of development of ecological tourism in the regions is touched upon. Based on the analysis, it was revealed that the demand in the field of tourism in the regions is increasing due to the development of ecotourism. Models of sustainable marketing are given and a unique own model of ecotourism, considered through the prism of the Galanchozhsky district of the Chechen Republic, is defined. It is shown that the Galan

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37

DURALIA, Oana. "CONSUMER BEHAVIOR AND SUSTAINABLE MARKETING." Revista Economica 75, no. 4 (2023): 29–37. https://doi.org/10.56043/reveco-2023-0034.

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Economic development and technological progress in recent decades have led to a considerable increase in the comfort and convenience of consumers’ use of products and services, but this has also led to major and irreversible environmental changes such as air pollution, climate change, and global warming. As a result, these issues significantly affect the sustainability of economic, environmental, and social development, highlighting once again the need to inform and raise consumer awareness of sustainable purchasing behaviour, in conjunction with the identification and implementation of sustai

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Duralia, Oana Alexandrina. "CONSUMER BEHAVIOR AND SUSTAINABLE MARKETING." Revista Economica 75, no. 4 (2023): 29–37. https://doi.org/10.56043/reveco-2023-0034.

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Economic development and technological progress in recent decades have led to a considerable increase in the comfort and convenience of consumers’ use of products and services, but this has also led to major and irreversible environmental changes such as air pollution, climate change, and global warming. As a result, these issues significantly affect the sustainability of economic, environmental, and social development, highlighting once again the need to inform and raise consumer awareness of sustainable purchasing behaviour, in conjunction with the identification and implementation of

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39

Damnjanović, Radovan, Marija Bešlin-Feruh, and Aleksandar Rajković. "Sustainable development marketing and ecological management." Odrzivi razvoj 2, no. 2 (2020): 31–40. http://dx.doi.org/10.5937/odrraz2002031d.

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In general, every development that enables undisturbed satisfying of todays generations' needs and doesn't unfavourabley influence future generations to satisfy their needs, represents sustainable development. No matter how it seems that economy and ecology are two different categories that don't have anything in common, in the developed world these two sciences are tightly connected, so in coexistence they greatly support the theory of sustainable development.

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Kortam, Wael, and Abeer A. Mahrous. "Sustainable Marketing: A Marketing Revolution or A Research Fad." Archives of Business Research 8, no. 1 (2020): 172–81. http://dx.doi.org/10.14738/abr.81.7747.

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This paper aims to demonstrate that while marketing and sustainability might seem to be as different as "A Polar Bear and A Bengal Tiger", there is growing evidence that the two disciplines have something to offer each other and the universe. With a view toward gaining this synergy, this research proposes that a lasting sustainability marketing as an academic discipline and managerial practice must aim deliberately and thoroughly to reassure itself as an outstanding potential for a marketing revolution and distance itself away from the danger of ending up as a quick-shot research fad. Conclusi

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41

Algarni, Ohoud Mohammed. "Marketing is a Positive Force in Contemporary Society: Case of Holland & Barrette Social Campaign." مجلة العلوم الإقتصادية و الإدارية و القانونية 9, no. 5 (2025): 86–91. https://doi.org/10.26389/ajsrp.d070924.

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Objectives: This essay discusses and investigates marketing's positive contribution to contemporary society as a force that leads to a better life. Also, targeting consumption is primarily to be modified by applying marketing techniques to yield desirable outcomes for all stakeholders. This will be reflected in businesses and society while paying attention to the challenges of limited marketing scope and other ethical considerations. Methods: a case study of the marketing concept as a whole and chosen approaches to demonstrate marketing's positive impact on contemporary society, that illustrat

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Irsandi, Irsandi. "Sustainable Marketing Strategy: Building Brand Loyalty through Eco-Friendly Marketing." International Journal of Economics, Business and Innovation Research 3, no. 06 (2024): 756–62. https://doi.org/10.63922/ijebir.v3i06.1315.

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This study aims to explore the influence of sustainable marketing strategies on brand loyalty through the formation of an environmentally friendly brand image. With increasing consumer awareness of environmental issues, sustainable marketing has become an important element in branding strategies to create long-term relationships with consumers. This study uses a quantitative approach with a survey method, involving 300 environmentally conscious respondents, and analyzing data using the Structural Equation Modeling (SEM) technique. The results showed that green marketing has a significant effec

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Prof. Jatin K. Modi, Prof Jatin K. Modi. "Green Marketing and Sustainable Development Challenges and Opportunities." Indian Journal of Applied Research 4, no. 1 (2011): 323–26. http://dx.doi.org/10.15373/2249555x/jan2014/94.

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44

Nkup, Yilshian Noel, Ogundare nathaniel jide, Magit Habila, et al. "Marketing Strategies for Sustainability among Small and Medium Enterprises (Smes) In Plateau State." International Journal of Advances in Engineering and Management 6, no. 11 (2024): 74–85. https://doi.org/10.35629/5252-06117485.

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In Plateau State, the integration of sustainability into marketing strategies among SMEs is vital for fostering long-term business success and environmental stewardship. This study draws upon the Stakeholder Theory to understand the complex web of relationships and expectations businesses navigate, and the Triple Bottom Line Theory to support the operationalization of sustainability in business practices. The research aims to explore how SMEs in Plateau State can effectively incorporate sustainable practices into their marketing strategies to achieve environmental, social, and economic benefit

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45

Kamiński, Jacek. "Zrównoważony marketing w zrównoważonym świecie — cz. 1." Marketing i Rynek 2019, no. 2 (2019): 3–15. http://dx.doi.org/10.33226/1231-7853.2019.2.1.

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Kamiński, Jacek. "Zrównoważony marketing w zrównoważonym świecie — cz. 2." Marketing i Rynek 2019, no. 3 (2019): 3–16. http://dx.doi.org/10.33226/1231-7853.2019.3.1.

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Kurian, Anita. "Sustainable Marketing: Electric Vehicles' Commitment to a Sustainable Future." Ushus Journal of Business Management 22, no. 3 (2023): 13–25. http://dx.doi.org/10.12725/ujbm/64.2.

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The adoption of electric vehicles (EVs) in India is seen as a crucial step towards a sustainable future. As the world moves towards a more sustainable future, EVs have emerged as a promising alternative to traditional gas-powered vehicles. Sustainable marketing emphasizes the importance of social, environmental, and ethical considerations in business practices. Companies that produce and market EVs can use sustainable marketing tactics to showcase their commitment to a sustainable future and appeal to consumers who prioritize responsible choices. This includes promoting the environmental and e

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48

Popović, Slavica, Milica Cvetković, and Mira Avramović. "Green marketing in the function of sustainable development." Ekonomika 69, no. 2 (2023): 61–73. http://dx.doi.org/10.5937/ekonomika2302061p.

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The concept of green marketing arose in response to climate change and global warming. As a part of a holistic marketing concept, green marketing includes activities related to adapting production processes, product modification, improving packaging and product labeling systems, communicating the environmental benefits of products, in a way that has minimal negative effects on the environment. According to the principles of green marketing, every instrument in the marketing mix has a green perspective. National economies and enterprises have recognized the value of green marketing in meeting t

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Hidayat, Muhamad, Rahmat Salam, Yogi Syarif Hidayat, Andri Sutira, and Trinandari Prasetyo Nugrahanti. "SUSTAINABLE DIGITAL MARKETING STRATEGY IN THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT GOALS." Komitmen: Jurnal Ilmiah Manajemen 3, no. 2 (2022): 100–106. http://dx.doi.org/10.15575/jim.v3i2.22687.

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The idea of sustainable development goals has become a catchphrase for many cutting-edge organizations due to its universal application. Many governmental and nongovernmental organizations (NGOs) and businesses throughout the world are actively focusing on this idea, but a thorough definition of the concept that encompasses digital marketing is lacking. The advent of digital marketing has revolutionized the way businesses interact with their global clientele. More and more businesses are realizing that the digital environment is not just the present, but also the future of their industry. When

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Ostapchuk, Anatolii, Larysa Karpenko, George Abuselidze, and Liudmyla Chornenka. "Management of marketing risks in sustainable development." E3S Web of Conferences 371 (2023): 05011. http://dx.doi.org/10.1051/e3sconf/202337105011.

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The article examines the essence and analyses the types of marketing risks in sustainable development in sustainable development. The classification of marketing risks by internal and external factors of influence on marketing activity and “4R” marketing tools has been improved. Considerable attention is paid to the role of marketing research as an important stage of marketing risk analysis for the development of effective marketing strategies for sustainable development. The main stages of marketing risk management are defined, which include: their analysis and identification, qualitative and

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