Journal articles: 'Sustainable marketing'

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Murphy, Patrick E. "Sustainable Marketing." Business and Professional Ethics Journal 24, no. 1 (2005): 171–98. http://dx.doi.org/10.5840/bpej2005241/210.

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van Dam, Ynte K., and Paul A. C. Apeldoorn. "Sustainable Marketing." Journal of Macromarketing 16, no. 2 (December 1996): 45–56. http://dx.doi.org/10.1177/027614679601600204.

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Cristobal-Fransi, Eduard, Natalia Daries, Berta Ferrer-Rosell, Estela Marine-Roig, and Eva Martin-Fuentes. "Sustainable Tourism Marketing." Sustainability 12, no. 5 (March 2, 2020): 1865. http://dx.doi.org/10.3390/su12051865.

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In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.

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Nguyen, Nguyen Nhat. "Bibliographies : Sustainable Marketing." Recherche et Applications en Marketing (French Edition) 29, no. 3 (June 10, 2014): 117–18. http://dx.doi.org/10.1177/0767370114527681.

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Bašan, Lorena, Jelena Kapeš, and Lea Brolich. "Sustainable marketing factors." Ekonomski vjesnik 34, no. 2 (2021): 385–400. http://dx.doi.org/10.51680/ev.34.2.11.

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Purpose: This paper discusses tourists’ attitudes towards sustainable marketing factors in the context of cultural tourism. It aims to examine the influence of tourists’ attitudes on satisfaction with the overall cultural experience and perceived ecological, social, and economic effects and their impact on satisfaction. Methodology: The survey was conducted in Croatia in 2020 on a sample of 205 domestic tourists. Based on previous research, two sets of marketing items were defined: items closely related to sustainability (CRS) and items not closely related to sustainability (NCRS). Exploratory factor analysis (EFA) was applied to extract factors, followed by Principal Component Analysis (PCA). Multiple linear regression analysis was used to test the factors’ impact on satisfaction and perceived cultural tourism effects. Results: The results of factor analysis generated two CRS factors (Sustainable destination policies, Propensity for sustainable behaviour) and two NCRS factors (Respect for cultural heritage, Servicescape). The two CRS factors and the factor Respect for cultural heritage have a statistically significant influence on overall satisfaction. Moreover, the results imply that Propensity for sustainable behaviour and Respect for cultural heritage positively contribute to overall satisfaction. Among all the observed factors, only Sustainable destination policy does not significantly influence any perceived cultural tourism effects. In contrast, the perceived socio-cultural and economic effects have a positive influence on tourist satisfaction. Conclusion: The research results underpin the influence of sustainable marketing factors on satisfaction with the overall cultural experience and perceived tourism effects and their impact on satisfaction. The findings provide new insights into marketing theory and guidelines for marketing managers regarding sustainability in cultural tourism.

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Warrink, Dennis. "The Marketing Mix in a Marketing 3.0 Context." INTERNATIONAL JOURNAL OF INNOVATION AND ECONOMIC DEVELOPMENT 4, no. 4 (2018): 7–30. http://dx.doi.org/10.18775/ijied.1849-7551-7020.2015.44.2001.

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Modern society is becoming increasingly aware of the necessity to behave sustainably which resulted in higher expectations towards sustainable practices of businesses. Thus, Marketing 3.0, a concept developed by Kotler, Kartajaya, and Setiawan (2010) which takes a more sustainable approach towards marketing, received an increasing amount of attention in the academic and practical world. This paper, therefore, identified the various influences this new marketing era has on the widely known and accepted 7P Marketing Mix to provide a valuable literature basis for the effect of Marketing 3.0 on marketing practices in the form of an in-depth literature review. Furthermore, an evaluation of ethical issues regarding the new marketing era is presented with the aim of receiving a comprehensive and critical overview of this new emerging topic. The use of Marketing 3.0 practices is expected to generate benefits for customers and companies simultaneously by creating a more sustainable and making the world a better place. The efficient use Marketing 3.0 also aims to result in higher consumer trust through the use of collaboration practices. Moreover, findings suggest that Marketing 3.0 highly impacts six out of the seven Marketing Mix Ps, namely product, price, promotion, process, people, and physical evidence, as well as mildly influences place. Therefore, the concept of Marketing 3.0 is a crucial extension of current marketing practices by providing economic profits, while at the same time taking into consideration environmental, ethical, and social factors.

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Vujović, Sonja, and Tanja Vujović. "Sustainable marketing in the function of sustainable urban mobility." Oditor 7, no. 3 (2021): 167–200. http://dx.doi.org/10.5937/oditor2103167v.

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As the survival and destiny of mankind are originally and inextricably conditioned by the state of the natural environment, it has become clear over time that man's relationship to the environment and economic growth and development at all costs were no longer possible or acceptable, and that man is, in fact, part of the ecosystem beyond whose legality will not be able to go unpunished. Faced with problems that, as a by-product of modernization, have for decades devastated and violated the quality of life in urban environments, the environmentally conscious global community has been pushing for the creation of sustainable cities and greener urban mobility. Hence the author's intention to emphasize the importance of accepting the concept of sustainable marketing in order to, by raising the collective awareness of the importance of transition to a low-emission society, encourage the substitution of urban mobility habits and behaviour that are in contrast the idea of sustainable urban form and the vision of a green city. The research is based on the use of secondary data, analysis of the content of available professional literature and relevant reports of the United Nations and national institutions, as well as on the application of descriptive methods and methods of analysis and synthesis. The article concludes by offering a framework for the implementation of sustainable marketing and measures that can be taken in the field of creating sustainable urban mobility.

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Hurth, Victoria, and Emma Whittlesea. "Characterising marketing paradigms for sustainable marketing management." Social Business 7, no. 3 (December 21, 2017): 359–90. http://dx.doi.org/10.1362/204440817x15108539431541.

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Ilić, Dragan, and Jasmina Stanković. "Marketing Sustainable Retail Development." Journal of Economic Development, Environment and People 2, no. 2 (June 22, 2013): 50. http://dx.doi.org/10.26458/jedep.v2i2.23.

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One of the primary benefits of sustainable retail over the long run has to be the marketing gain from having something other competitors do not: lower operating costs, a more socially responsible public profile, ease of gaining planning approval for new projects, better access to certain investment pools, higher rents (in the case of developers), ease of recruiting and retaining key people. Each of these benefits needs marketing and public relations support; each benefits from a clear and consistent corporate message that promotes sustainable retail.To date, there are very few retailers or developers who have championed sustainability long enough, consistently enough and with enough actual demonstration of changes in standard operations to gain the benefits of green marketing, but the very paucity of examples serves to underscore the point: the green marketing space is wide open for large retailers and developers.What would be the marketing steps that a company could take to benefit from its “sustainability focus?” The key to any marketing program is to differentiate a company’s actions from those of competitors and to do it along lines that its various stakeholders care about. This practice of differentiation is often expressed as “finding a difference that makes a difference, to someone who makes difference to you.”For retail developers, the first differentiator should be to attract more and better tenants to all of their centers, tenants who value lower operating costs and the developer’s program of sustainable development and corporate social responsibility.

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Martini, Umberto, and Federica Buffa. "Marketing for Sustainable Tourism." Sustainability 12, no. 5 (March 6, 2020): 2014. http://dx.doi.org/10.3390/su12052014.

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Au-Yong-Oliveira, Manuel, and Maria José Sousa. "Sustainable Marketing and Strategy." Sustainability 14, no. 6 (March 20, 2022): 3642. http://dx.doi.org/10.3390/su14063642.

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The theme of this Special Issue (SI) is Sustainable Marketing and Strategy, as in the literature, we have seen growing evidence of how sustainability efforts are increasingly bringing significant benefits to enterprises [...]

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Hellmann, Kai-Uwe. "›SUSTAINABLE MARKETING‹: EIN OXYMORON?" POP 10, no. 2 (September 1, 2021): 16–20. http://dx.doi.org/10.14361/pop-2021-100203.

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Mandal, Pratap Chandra. "Promotion of Sustainable Marketing." International Journal of Social Ecology and Sustainable Development 13, no. 1 (January 2022): 1–11. http://dx.doi.org/10.4018/ijsesd.295972.

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Companies and businesses operate with the primary objectives of generating revenues and profits for themselves. In the present business scenario, apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive towards the well-being of the society at large and towards creating and maintaining a sustainable society and physical environment for the present and future generations. Both consumers and businesses should appreciate consumerism and environmentalism. Companies should be sensitive towards the adverse effects of business activities on the environment and realize their responsibilities towards the environment. They adopt a number of initiatives and sustainability visions to ensure creating a sustainable society for the present and future generations. The study will make all the stakeholders understand the importance of promoting sustainable marketing and their roles and responsibilities towards the society.

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Kumar, Dr Saurav. "Green Marketing in India: A Sustainable Prospective." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 931–39. http://dx.doi.org/10.31142/ijtsrd14123.

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Paramesswari, N. "Green Marketing - A Step Towards Sustainable Growth." International Journal of Trend in Scientific Research and Development Volume-2, Issue-4 (June 30, 2018): 2766–68. http://dx.doi.org/10.31142/ijtsrd14339.

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Kamiński, Jacek. "Zrównoważony marketing w zrównoważonym świecie — cz. 1." Marketing i Rynek 2019, no. 2 (February 20, 2019): 3–15. http://dx.doi.org/10.33226/1231-7853.2019.2.1.

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Kamiński, Jacek. "Zrównoważony marketing w zrównoważonym świecie — cz. 2." Marketing i Rynek 2019, no. 3 (March 20, 2019): 3–16. http://dx.doi.org/10.33226/1231-7853.2019.3.1.

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Chimngamsert, Chotika, Pratanporn Jhundra-indra, and Saranya Raksong. "BUILDING SUSTAINABLE MARKETING SUCCESS THROUGH SOCIETAL MARKETING STRATEGY." International Journal of Business Strategy 14, no. 3 (October 1, 2014): 39–58. http://dx.doi.org/10.18374/ijbs-14-3.4.

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Peterson, Mark, Elizabeth A. Minton, Richie L. Liu, and Darrell E. Bartholomew. "Sustainable Marketing and Consumer Support for Sustainable Businsses." Sustainable Production and Consumption 27 (July 2021): 157–68. http://dx.doi.org/10.1016/j.spc.2020.10.018.

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Damnjanović, Radovan, Marija Bešlin-Feruh, and Aleksandar Rajković. "Sustainable development marketing and ecological management." Odrzivi razvoj 2, no. 2 (2020): 31–40. http://dx.doi.org/10.5937/odrraz2002031d.

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In general, every development that enables undisturbed satisfying of todays generations' needs and doesn't unfavourabley influence future generations to satisfy their needs, represents sustainable development. No matter how it seems that economy and ecology are two different categories that don't have anything in common, in the developed world these two sciences are tightly connected, so in coexistence they greatly support the theory of sustainable development.

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Prof. Jatin K. Modi, Prof Jatin K. Modi. "Green Marketing and Sustainable Development Challenges and Opportunities." Indian Journal of Applied Research 4, no. 1 (October 1, 2011): 323–26. http://dx.doi.org/10.15373/2249555x/jan2014/94.

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K.C., Jyothi,. "Agricultural Marketing and Sustainable Development." IOSR Journal of Economics and Finance 4, no. 2 (2014): 01–08. http://dx.doi.org/10.9790/5933-0420108.

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Choo, Hyungsuk. "Marketing Innovations for Sustainable Destinations." Tourism Management 32, no. 4 (August 2011): 959–60. http://dx.doi.org/10.1016/j.tourman.2010.05.007.

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Pingali, Venugopal. "Framework for responsible (sustainable) marketing." Corporate Governance and Sustainability Review 4, no. 2 (2020): 50–55. http://dx.doi.org/10.22495/cgsrv4i2p5.

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Corporates and consumers are aware of the environmental consequences of consumption. However, forty per cent of environmental degradation is known to have been caused by human consumption behaviour while marketing has been blamed for promoting materialism (irresponsible consumption). Literature suggests that adopting responsible marketing strategies would not only promote responsible consumption (Abutaleb & El-Bassiouny, 2020) but also build long-term competitive advantage (Agrawal, Kumar, & Rahman, 2017) and help companies financially (Eccles, Ioannou, & Serafeim, 2011). Building responsible marketing strategies would, however, require changes at both, the organisational and the marketing level (Rudwaska, 2019). This paper, using a theory-building methodology, proposes a framework that identifies the organisational values (necessary condition) and the responsible marketer’s role (sufficient condition) for responsible marketing that ensures responsible consumer behaviour for all the different stages of the marketing planning process. Themes from papers presented in an International Conference on Responsible Marketing were analysed to suggest how corporates could develop responsible marketing strategies and promote responsible consumption. Applicability, limitations, and areas for future research are identified.

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Buckley, Ralf. "Sustainable Tourism: A Marketing Perspective." Annals of Tourism Research 28, no. 1 (January 2001): 255–56. http://dx.doi.org/10.1016/s0160-7383(00)00016-5.

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Fyall, Alan, Metin Kozak, Luisa Andreu, Juergen Gnoth, and Sonja Sibila Lebe. "Marketing Innovations for Sustainable Destinations." International Journal of Tourism Research 13, no. 4 (June 28, 2011): 307–9. http://dx.doi.org/10.1002/jtr.858.

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Minton, Elizabeth, Christopher Lee, Ulrich Orth, Chung-Hyun Kim, and Lynn Kahle. "Sustainable Marketing and Social Media." Journal of Advertising 41, no. 4 (December 2012): 69–84. http://dx.doi.org/10.1080/00913367.2012.10672458.

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Gordon, Ross, Marylyn Carrigan, and Gerard Hastings. "A framework for sustainable marketing." Marketing Theory 11, no. 2 (June 2011): 143–63. http://dx.doi.org/10.1177/1470593111403218.

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Moutinho, Luiz. "Marketing innovations for sustainable destinations." Annals of Tourism Research 38, no. 2 (April 2011): 733–35. http://dx.doi.org/10.1016/j.annals.2010.12.011.

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Kortam, Wael, and Abeer A. Mahrous. "Sustainable Marketing: A Marketing Revolution or A Research Fad." Archives of Business Research 8, no. 1 (January 28, 2020): 172–81. http://dx.doi.org/10.14738/abr.81.7747.

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This paper aims to demonstrate that while marketing and sustainability might seem to be as different as "A Polar Bear and A Bengal Tiger", there is growing evidence that the two disciplines have something to offer each other and the universe. With a view toward gaining this synergy, this research proposes that a lasting sustainability marketing as an academic discipline and managerial practice must aim deliberately and thoroughly to reassure itself as an outstanding potential for a marketing revolution and distance itself away from the danger of ending up as a quick-shot research fad. Conclusively, a sustainability marketing revolution can be sparkled and kept alive and a sustainability marketing research fad can be avoided and reversed through a number of highly recommended visible venues of marketing research and managerial pursuits.

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Ozdamar Ertekin, Zeynep, and Deniz Atik. "Sustainable Markets." Journal of Macromarketing 35, no. 1 (May 19, 2014): 53–69. http://dx.doi.org/10.1177/0276146714535932.

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Trojanowski, Tomasz. "Culture of Marketing Actions of a Company in the Area of Sustainable Marketing Mix." Journal of Intercultural Management 6, no. 4-2 (December 1, 2014): 67–74. http://dx.doi.org/10.2478/joim-2014-0057.

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Abstract The article focuses on the essence and importance of a sustainable marketing mix in business enterprises. In the first chapter the concept of this work the concept of sustainable product is brought closer. The characteristics of a sustainable product are presented. The further part of the article describes the prices of the products in terms of sustainability. Inter alia, the impact of the use of sustainable corporate policy on the price level of products is indicated. The third chapter addresses the issues of sustainable products distribution including the description of sustainable distribution channels. The final part of the work includes the information on sustainable marketing communication with the use of promotion mix instruments. The paper presents the main objectives of sustainable marketing communication and identifies means of marketing messages. The paper concludes with a summary.

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Solér, Cecilia. "Conceptualizing Sustainably Produced Food for Promotional Purposes: A Sustainable Marketing Approach." Sustainability 4, no. 3 (March 1, 2012): 294–340. http://dx.doi.org/10.3390/su4030294.

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Seretny, Marek, and Aleksandra Seretny. "Sustainable Marketing - a new Era in the Responsible Marketing Development." Foundations of Management 4, no. 2 (December 1, 2012): 63–76. http://dx.doi.org/10.2478/fman-2013-0011.

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Abstract The purpose of this paper is to draw to the attention of those involved in marketing - scientists, educators, researchers, marketers, and professionals dealing with the implementation of marketing processes - the responsibility which rests upon them in the face of rapid social change worldwide through increasing global economic turbulence, a continuously widening gap between rich and poor societies as well as the galloping degradation of the natural environment. The paper is a critical analysis and literature review of marketing covering recent studies on marketing issues in relation to the concept of sustainability. Faced with increasing criticisms of a one-dimensional profit driven approach, the marketing concept requires rebranding to address issues of sustainability. Intense strategic discussion is required concerning the need to change attitudes that promote and implement modern marketing, starting from changes in the consumption model through the creation of commercial proposals, which will positively shape the future of both market exchange and social life. Moreover, it is postulated that marketers present to consumers an attitude of active and responsible management, as well as openness and honesty in market communication. The article introduces discussion on sustainable marketing and its fundamental importance in the development of marketing theory in Poland; taking into account current debates voiced in Poland - often based on imprecise interpretation of the marketing process. There exists therefore, a need for a thorough analysis and standardisation of understanding marketing theory and consequently the introduction of new concepts and new practices into the marketing process.

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Jianu, Ionel, Carmen Ţurlea, and Ionela Guşatu. "The Reporting and Sustainable Business Marketing." Sustainability 8, no. 1 (December 29, 2015): 23. http://dx.doi.org/10.3390/su8010023.

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Bormane, Santa. "INTEGRATED MARKETING COMMUNICATIONS IN SUSTAINABLE BUSINESS." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 6 (May 25, 2018): 80. http://dx.doi.org/10.17770/sie2018vol1.3405.

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Business sustainability hinges on authorities’ action, cooperation and willingness to protect nature and natural resources, but they also have to meet the economic needs and cultivate the economic opportunities, whilst also satisfying the social needs and building a fair relationship among the different social groups. One of the ways to develop a sustainable business is integrated marketing communications. When using integrated marketing communications, businesses – notably food producers and retailers – need to focus on the education of consumers, the ecological performance and impact of products on the environment and human health, thus contributing to a sustainable development of Latvia’s economy overall. The aim of the research is to evaluate the prospects of development of Latvian food retail chains through the use of integrated marketing communication tools for sustainable business. The following scientific research methods are used in the research study: analytical, comparative, graphical, statistical, observatory and interrogative. The research focuses on the Latvian food retail sector, the subject being Latvian food retail chains, with leading specialists from all Latvian food retail chains surveyed. The research confirmed the hypothesis of the positive influence of the use of IMC tools for sustainability upon demand at Latvian food retail chains, its contribution to the formation of public opinion on the importance of preservation of the environment, the enhancement of consumer awareness, the promotion of corporate social responsibility for consumer health, ecological products overall, and the role and contribution of a green economy to a sustainable development of the national economy as a whole. The author has defined IMC for sustainability, developed and classified IMC tools for sustainability, and drawn up an IMC model for sustainability. The results of the research are of both theoretical and practical value.

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Rudawska, Edyta, Ewa Frąckiewicz, and Małgorzata Wiścińska. "SUSTAINABLE MARKETING MIX – THE BASIC ASSUMPTIONS." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing 64, no. 15 (May 20, 2016): 130–38. http://dx.doi.org/10.22630/pefim.2016.15.64.12.

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The growing importance of sustainable development concept finds its consequences in companies’ marketing policy, on both micro and macro level. A new concept of sustainable marketing has emerged. It focuses on the necessity of satisfying the needs with profit, while creating, communicating and delivering value for consumers, partners and the society. Therefore concentrating activities on achieving values of social, ethical and / or environmental character, while maintaining economic efficiency, marketing can be seen as an activity, which enables the implementation of sustainable development at a company level. The article fits into the current discussion on the new management concept, including marketing activities. The goal was to identify the impact of sustainable development on marketing tools of modern organizations. The article is a review and has been prepared based on an analysis of recent literature.

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Dolnicar, Sara, and Friedrich Leisch. "Selective marketing for environmentally sustainable tourism." Tourism Management 29, no. 4 (August 2008): 672–80. http://dx.doi.org/10.1016/j.tourman.2007.07.010.

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Микитин, Т. М. "MARKETING OF SUSTAINABLE DEVELOPMENT ANDTERRITORIAL COMMUNES." Balanced nature using, no. 3 (December 28, 2019): 37–42. http://dx.doi.org/10.33730/2310-4678.3.2019.185881.

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Bhaskaran, Suku, Michael Polonsky, John Cary, and Shadwell Fernandez. "Environmentally sustainable food production and marketing." British Food Journal 108, no. 8 (August 2006): 677–90. http://dx.doi.org/10.1108/00070700610682355.

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Middleton, Victor T. C. "Toward sustainable tourism — a marketing perspective." Journal of Vacation Marketing 2, no. 2 (January 1996): 102–5. http://dx.doi.org/10.1177/135676679600200201.

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Eccles, Gavin. "Marketing, sustainable development and international tourism." International Journal of Contemporary Hospitality Management 7, no. 7 (December 1995): 20–26. http://dx.doi.org/10.1108/09596119510101895.

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Wilkinson, Paul Frank. "Marketing National Parks for Sustainable Tourism." Journal of Tourism Futures 5, no. 3 (October 9, 2019): 283–84. http://dx.doi.org/10.1108/jtf-11-2016-0043.

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Varey, Richard J. "A sustainable society logic for marketing." Social Business 1, no. 1 (April 15, 2011): 69–83. http://dx.doi.org/10.1362/204440811x570563.

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Albrecht, Julia N. "Marketing national parks for sustainable tourism." Annals of Leisure Research 21, no. 1 (November 16, 2016): 116–17. http://dx.doi.org/10.1080/11745398.2016.1258583.

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Pavlov, Oleg V., Nigel Melville, and Robert K. Plice. "Toward a sustainable email marketing infrastructure." Journal of Business Research 61, no. 11 (November 2008): 1191–99. http://dx.doi.org/10.1016/j.jbusres.2007.11.010.

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Meixner, Oliver, Petra Riefler, and Karin Schanes. "Sustainable Consumer Behavior and Food Marketing." Sustainability 13, no. 22 (November 22, 2021): 12916. http://dx.doi.org/10.3390/su132212916.

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Béji-Bécheur, Amina, and Nil Özçağlar–Toulouse. "Editorial: Institutionalization of sustainable development and emergence of sustainable marketing." Recherche et Applications en Marketing (English Edition) 29, no. 3 (August 19, 2014): 3–9. http://dx.doi.org/10.1177/2051570714542564.

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Lloveras, Javier, Lee Quinn, and Cathy Parker. "Reclaiming sustainable space." Marketing Theory 18, no. 2 (September 20, 2017): 188–202. http://dx.doi.org/10.1177/1470593117732458.

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While degrowth debates typically encompass abstract ecological and economic arguments against growth, our study considers how degrowth-minded activism becomes interwoven with the production and consumption of space and place. Drawing illustrative insights from an ethnographic study in the city of Seville, our findings reveal a configuration of practices ( accessibility, self-organisation, reproduction and conviviality) through which degrowth-minded activism infuses urban life with noncapitalist processes and logics. Consequently, our work contributes to a paucity of studies theorising the production/consumption of space in relation to broader processes of capitalist development. In doing so, we also promote a more humane consideration of the spatial dimensions through which more equitable ways of living are constituted.

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Kalandides, Ares, and Boris Grésillon. "The Ambiguities of “Sustainable” Berlin." Sustainability 13, no. 4 (February 4, 2021): 1666. http://dx.doi.org/10.3390/su13041666.

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City marketing has a strong tradition in Berlin, with two organizations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article, we examine the current representations of Berlin as a “sustainable city” in the official city marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification to show how it has moved into different directions over time and how this has (or has not) been followed by city marketing. In this endeavor, we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on one hand, and the reductions and simplifications of city marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

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Journal articles on the topic 'Sustainable marketing'

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